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Re:platform is a bi-weekly podcast that gives you practical advice and guidance for ecommerce replatforming, as well as running & managing an ecommerce store. It's hosted by James Gurd & Paul Rogers, experienced independent consultants.

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Podcast Episode's:
Episode 61: The Impact of Performance Monitoring On Your Ecommerce Bottom Line
<p>At your most business-critical times and under peak demand, digital channels need to cope with high volumes of traffic without fail. Many businesses don’t have the tech skills in-house to do detailed performance monitoring, or don’t have the bandwidth, which is why they turn to external specialists. So we reached out to the team at thinkTribe, who work with a wide variety of retailers including Boden, Cineworld, Dixons Carphone. In episode 61, we discuss what impact performance monitoring has on the bottom line and what the real cost of failure to test is.</p>
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Episode 60: Ecommerce Google Analytics Implementation Best Practice
<p>In our 60th episode, we're joined by Data and Analytics Specialist, Al Wightman, who talks us through how GA and GTM should be implemented on the average ecommerce site, best practices for leveraging events and custom dimensions, the new GA4 features and much more.</p>
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Episode 59: Maximising Revenue & Protecting Against Ecommerce Fraud
<p>In our 59th episode, we're joined by Chris Hemmings from Signifyd, who talks to us about the fundamentals of managing fraud risk, best practices at different levels, where and why a tool like Signifyd adds value to retailers, how Signifyd is helping brands to unlock more revenue and where the product is going in 2021.</p>
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Episode 58: Performance Optimisation, Measurement & Prioritisation with Yottaa
<p>In our 58th episode, we're joined by Bob and Richard from Yottaa, who talk to us about the importance of performance, balancing performance vs functionality, measuring performance improvement and also about how Yottaa works and where their gap is.</p>
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Episode 57: Improving Your Ecommerce Vendor Selection Process With Validify
<p>For our 57th episode, Paul and James discuss common challenges for ecommerce teams in terms of vendor selection when replatforming for ecommerce platforms and the wider ecosystem of 3rd parties you need to plugin in to your tech stack. We're joined by Fergal O’Mullane, CEO and Co-Founder at Validify, a vendor management platform that gives consumer brands the tools to source, evaluate and manage the procurement of technology solutions into their business.</p>
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Episode 56: A Look Back at Key Ecommerce Platform Changes & Trends from 2020
<p>In our 56th episode, Paul and James look back at some of the key changes made by the commonly used eCommerce &nbsp;platforms, including Shopify's recent subscriptions changes, BigCommerce's continued focus on headless, Shopware's move towards PWA and Episerver's acquisition of Optimizely.</p>
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Episode 55: The growth and next phase of development for Vue Storefront
<p>In our 55th episode, we're joined by Vue Storefront CEO Patrick Friday, who talks to us about the key benefits of PWA, how the platform has developed over time, moving up-market, the ecommerce platforms they're currently working with, their partner eco-system and much more.</p>
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Episode 54: eCommerce Technology, Tools & Tactics for Sales Cycles
<p>In our 54th episode, Paul and James talk about key tools and solutions for getting the most from key sales periods. We discuss a number of important areas including product recommendations, bundling, popups and overlays, basket abandonment campaigns and various other aspects of on-site trading.&nbsp;</p>
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Episode 53: Shopware 6 And The New PWA Framework
<p>In our 53rd episode, we're joined by Shopware's Developer Evangelist, Sander Mangel who talks to us about their new ecommerce platform version 6. Shopware launched v6 and the end of 2019 and it represented a complete re-architecture to an API-first platform. We talk to Sander about how the new version has evolved in 2020, which features have been migrated, how much progress has been made by the community in porting apps over to the new platform and getting under the hood of the new PWA.</p>
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Episode 52: Building Bulletproof Integrations Within Ecommerce
<p>In our 52nd episode, James and Paul are joined by Rita Mantler, who is the Technical Director and Founder of Telescopic. Rita answers a host of questions on how bespoke integrations should be approached, the benefits of bespoke vs off-the-shelf solutions for integrations, how to approach technical discovery, risk management and Rita's preferred tech stacks to work with.</p>
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Episode 51: Talking Shopify's recent API changes & all things subscription ecommerce with Recharge
<p>In our 51st episode, we're joined by Recharge's Head of Partnerships and Growth, Rob Barr, who talks to us about the impact of Shopify's recent API changes (allowing for subscriptions within the native checkout, amongst other things), the ever-changing requirements for subscriptions, Recharge's upcoming integrations with other platforms, the Recharge 2021 roadmap and much more.</p>
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Episode 50: On-Site Search Management, Third Parties & Best Practices
<p>In our 50th episode, Paul and James discuss the importance of on-site search in eCommerce, how search should be managed internally, the benefits of using a third-party solution, the different native platform capabilities, core feature requirements for third parties and much more.&nbsp;</p>
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Episode 49: The Role of a Customer Engagement Platform With Emarsys
<p>In our 49th episode, James and Paul are joined by Zach Hemmant-Low (Sales Director at Emarsys) to talk about the increasing need for a broader CRM / customer engagement platform in eCommerce. We ask a number of questions about the Emarsys platform, core requirements for systems today, extending the platform via APIs, integrations and the growing importance of personalisation at different levels.</p>
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Episode 48: Ecommerce Pricing Management with Prisync
<p>In this episode Paul &amp; James interview Burc Tanir, CEO &amp; Founder of Prisync, about how they're helping ecommerce businesses to manage product pricing more effectively.</p> <p>Pricing strategy is fundamental to any ecommerce business and having the right tools in place to enable price management is a competitive necessity. Reacting to market changes for some brands can be the difference between success and failure, especially when selling a commodity product, for example an ecommerce store that’s a reseller of 3rd party brands such as electrical goods.</p> <p>Managing price with a flat price file structure is time consuming and manually intensive. That’s why lots of organisations have invested in automation technology.&nbsp;</p>
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Episode 47: BigCommerce Q&A with Jim Herbert - Recent Growth, Complex Projects & 2021 Roadmap
<p>In our 47th episode, Paul and James are joined by BigCommerce General Manager (Europe), Jim Herbert, who talks us through the platform's recent growth in Europe, their shift towards headless projects, some of the larger and more complex projects that are being worked on, key items on the roadmap for 2021 and new features that've been released over the last 12 months.&nbsp;</p>
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Episode 46: Planning for Peak Trading & Black Friday Weekend
<p>In our 46th episode, Paul and James cover the important and topical subject of peak planning - with discussion points including technical planning / provisioning, merchandising best practices, common issues and points of failure, forecasting demand and various ideas for effective trading.</p>
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Episode 45: Omni-Channel Personalisation with Murat Soysal of Segmentify
<p>In our 45th episode, Paul and James sit down with Murat Soysal (Co-Founder of Segmentify) to talk about the importance of personalisation in eCommerce, how the Segmentify product has evolved to stand-out in a relatively saturated market, the role of their search product, reporting and much more.</p>
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Episode 44: International SEO for Replatforming Projects with Aleyda Solis
<p>In our 44th episode, James and Paul are joined by world-renowned international SEO expert, Aleyda Solis. Aleyda answers questions on a host of topics, including localisation strategies for ecommerce, hreflang best practices for ecommerce, handling ecommerce edge cases with hreflang, different approaches to GEO-IP redirects and much more.</p>
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Episode 43: Working With Multiple eCommerce Platforms: Insights from an Agency MD
<p>In our 43rd episode, we're joined by Mark Slocock, Managing Director of GPMD, a multi-platform eCommerce agency. Mark answers questions from Paul and James on working with different platforms, GPMD's initial transition from Magento-only to working with Shopware, the difference for developers between the open-source platforms and the SaaS platforms, their recent adoption of PWA and lots more.</p>
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Episode 42: Preparing Leadership Teams for Large Replatforming Projects
<p>In our 42nd episode, Paul and James are joined by highly experienced eCommerce director and Non-Executive Director, Gabrielle Hase, who has led and been a key stakeholder in a number of large replatforming projects. Gabrielle, who is the CEO of Soleberry (her consultancy), draws on her experience to provide recommendations on how to get leadership teams bought into replatforming projects, setting expectations for key areas, managing stakeholders, key roles and lots more.</p>
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Episode 41: Exploring Unified Commerce with Proximis
<p>In our 41st episode, James goes solo to talk with Eric and Anais from French commerce platform, Proximis. James delves into key features of Proximis, the need for a unified commerce platform, key order management challenges, how Proximis can solve complex challenges around mixed basket &amp; split shipment etc and much more.</p>
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Episode 40: How to Run an Effective RfP Process with Mark Pinkerton
<p>In our 40th re:platform episode, we're joined by seasoned eCommerce pro, Mark Pinkerton (Co-Founder of Prospero Commerce), who talks to us about the pros and cons of running an RfP, best practices for how an RfP should be approached, how to get the most out of product demos and getting buy-in from various different stakeholders.</p>
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Episode 39: Discussing Episerver's Experimentation Strategy with CEO Alex Atzberger
<p>In our 39th episode, we talk to Episerver CEO Alex Atzberger about their recent acquisition of Optimizely, the product in general, where Episerver sits in the market and lots more!</p>
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Episode 38: Introductory Look At The Shopit Ecommerce Platform
<p>In our 38th episode, Paul and James talk with Shopit Founder Adam Pritchard - covering the core platform, PIM &amp; merchandising, multi-store &amp; international, pricing models and then how the platform differs from some key competitors.&nbsp;</p>
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Episode 37: Pre-Launch Prioritisation & Planning
<p>In our 37th episode, Paul and James talk about how the last 48 hours of a replatforming project should be approached, things to look out for, things that can go wrong and then what can and can't be moved to post-launch / prioritised.</p>
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Episode 36: Enterprise Replatforming SEO with Carl Hendy
<p>In our 36th episode, we're joined by Carl Hendy (Director at Reddico), who is highly experienced in large-scale replatforming projects from an SEO perspective. Some of the topics we cover include project planning for a large migration, where things can go wrong, getting buy-in from key stakeholders, managing and quantifying risk and key tools to help projects.</p>
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Episode 35: Shipping Management & Best Practices with Quentin Montalto from ShipperHQ
<p>In our 35th episode, we're joined by Quentin Montalto, who is the COO at ShipperHQ. We ask Quentin a host of questions about ShipperHQ's growth, how ShipperHQ is able to facilitate complex shipping logic, best practices for shipping comms, live rates vs table rates, displaying multi-origin shipping comms, ShipperHQ's roadmap and much more.</p>
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Episode 34: Approaching Testing and UAT when Replatforming
<p>In our 34th episode, Paul and James discuss how testing should be approached and resourced at different levels of a replatforming project. This episode covers who should be testing, when testing should start, what should be tested when, test environments, what should be covered in test scripts, how third parties can be tested etc.</p>
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Episode 33: Discussing the Centra eCommerce Platform with CEO Martin Jensen
<p>In our 33rd episode, Paul and James welcome Martin from eCommerce platform Centra, which was founded in 2016 in Stockholm, Sweden. In this episode, we cover the core capabilities of the platform, key differentiators from the competition, the market fit, the headless approach &amp; common technology stacks, wholesale and more!</p>
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Episode 32: International Payments & Shopify Multi-Currency with Reach Payments
<p>In our latest episode, we're joined by Matthew from Reach Payments, who talks us through the product and how it solves a number of key issues with international payments, particularly with Shopify (with advanced multi-currency and lots of international payment options).</p>
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Episode 31: eCommerce Checkout UX - Getting the Essentials Right
<p>In our 31st episode, Paul and James discuss their views on checkout user experience, covering key considerations like payments, shipping comms, overall design, process &amp; flow, fields, international areas and various other aspects!</p>
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Episode 30: Approaching UX Going Into A Replatforming Project
<p>This is the first in a mini-series focused on UX. In this episode, Paul and James discuss approaching the area of UX when planning a replatforming project, as well as various UX considerations around core areas of eCommerce.</p>
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Episode 29: Content Migration Planning when Replatforming
<p>In this week’s episode, Paul and James discuss how content migration should be approached, the common challenges, planning and how things should be approached by development agencies.</p>
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Episode 28: Understanding WooCommerce with Kim Leary and Luke Carthy
<p>In our 28th episode we're exploring the WooCommerce platform to find out where it fits in the market. We're joined by Luke Carthy, a highly experienced Ecommerce Growth Consultant and Kimberley-Jane Leary, CEO of Birmingham-based Squibble Web Design and Chair Birmingham Tech Week.</p>
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Episode 27: Talking Ecommerce APIs with commercetools
<p>In our 27th episode, we're joined by Brad and Martin from commercetools, who answer a host of questions about the commercetools platform, their eco-system, the benefits of using an API first platform and much more!</p>
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Episode 26: Questions to Ask When Selecting an Ecommerce Payment Provider with Checkout.com
<p>In our 26th episode, we're joined by Matt Barral and Hannah Rowlatt from Checkout.com to discuss all things payments and what needs to be asked when selecting a new provider. Topics covered include managing disputes, handling international payments &amp; multi-currency, integrating with different systems, PCI requirements and much more!</p>
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Episode 25: Ecommerce Content Management & Page Building with Shogun CMS
<p>In our 25th episode, Paul and James are joined by Finbarr Taylor, who is the CEO of eCommerce CMS and page building vendor, Shogun. We talk to Finbarr about best practices in managing content, the gaps in CMS with mainstream platforms, how Shogun works with these platforms, Shogun's brand new 'Front-end' headless CMS solution and lots more.</p>
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Episode 24: Email Marketing and CRM Best Practise with Gavin Laugenie
<p>In this episode, we’re joined by Gavin Laugenie from <a href="https://dotdigital.com/">DotDigital</a>, a highly experienced digital marketer who talks to us about various CRM and email marketing topics, including best practice for marketing opt-in, customer data migration, broader CRM / ESP integrations and email marketing automation.&nbsp;</p>
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Episode 23: Enterprise eCommerce Site Search with Klevu
<p>In our 23rd episode, we're joined by Nilay Oza and Niraj Aswani who are founders of eCommerce search company, Klevu. We talk to Nilay and Niraj about the principles of semantic search and who it's relevant for, best practices for optimisation / merchandising, image search, Klevu's roadmap and lots more!</p>
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Episode 22: Defining and Managing MVP Scope when Replatforming
<p>In our 22nd episode, Paul and James discuss when an MVP is needed in replatforming projects, how the scope (and any change) should be managed, the types of items / features that can generally be de-prioritised and lots more.</p>
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Episode 21: Interview with COVID-19 Initiative Help Your Hood
<p>In our 21st episode, we're joined by Sejal Parekh who talks to us about her new initiative (started with her husband, Kevin Maguire), called Help Your Hood. Help Your Hood is designed to drive awareness around local businesses and encourage users to buy gift cards online, helping to provide much-needed financial support whilst they're unable to trade.</p>
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Episode 20: Managing a large-scale replatforming project with Andrew Chart from Andertons
<p>In our 20th episode, we're joined by Andrew Chart, the Head of eCommerce at Andertons Music Co. Andrew kindly agreed to talk to us about their large-scale move to IBM from a bespoke platform - we discuss the selection process, why IBM was chosen, how Andrew's team managed the project, the highs and lows and lots more.</p>
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Episode 19: eCommerce Personalisation Tactics & Strategies with NOSTO
<p>In our 19th episode, we’re joined by James White (UK General Manager) and Valter Andersson (Product Manager) from NOSTO, who talk to us about a wide range of eCommerce personalisation topics and also NOSTO itself.</p>
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Episode 18: Paid Media Best Practices for Platform Migration with Scott Wright
<p>In our 18th episode, we're joined by Scott Wright (Paul's colleague at Vervaunt) to talk about best practices for paid media when moving eCommerce platform. We cover general involvement &amp; timings for paid media representatives, core considerations around data feeds, tracking and site structure, web analytics and more!</p>
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Episode 17: An Introduction to PIM Systems and The Benefits when Replatforming
<p>In our 17th episode we're joined by James and Tim from Akeneo, who talk us through how a PIM system can benefit replatforming projects, the general value that can be added for eCommerce teams, the core problems PIM systems can solve, some of Akeneo's key features and much more.</p>
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Episode 16: Project Management Essentials for Ecommerce Teams
<p>In our 16th episode, James shares 10 project management essentials that all eCommerce teams should bear in mind when managing their replatforming project. Based on experience from many replatforming projects, this advice will help ecommerce teams plan sensibly and improve internal control for project delivery.</p>
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Episode 15: Managing Integrations when Replatforming, with Neill Holland
<p>In our 15th episode, we're joined by Neill Holland (currently working as a Solution Architect for Burberry), who talks about all things business systems integrations (in the context of replatforming) - covering topics such as planning, the concept of an MVP, managing stakeholders and much more!</p>
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Episode 14: How To Select The Right Ecommerce Platform for your Business
<p>In our 14th Re:platform episode, we discuss why it’s important to select the right ecommerce platform and the potential risks of getting it wrong, amongst other things. This episode is designed to cover the general process retailers should follow to better understand the platforms and what they should be looking to know before they start talking to providers.</p>
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Episode 13: Shopify Plus Interview with Piers Thorogood from WeMakeWebsites
<p>In our 13th episode, Paul is joined by Piers Thorogood to talk about Shopify Plus at scale, managing international Shopify builds, new features likely to be introduced at Unite 2020, headless Shopify and various other things!</p>
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Episode 12: Web Performance Optimisation with Stuart McMillan
<p>In our 12th episode, we're joined by Stuart McMillan, who is the Head of Multi-Channel at Tiso Group and the former Head of eCommerce at Schuh. Stuart talks us through the importance of performance optimisation, general best practices to follow, how performance can be measured, creating an optimisation culture and much more.</p>
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Episode 10: Episerver DXP Platform Interview with Joey Moore
<p>In our 10th episode we were joined by Episerver's Brand and Product&nbsp;Evangelist, Joey Moore, to explore Episerver's core capabilities, how their recent acquisition of content personalisation engine Idio is driving the personalisation agenda and their roadmap going into 2020.</p>
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Episode 11: Understanding Total Cost of Ownership (TCO) for Ecommerce Platforms
<p>In our 11th episode, Paul and James discuss the importance of TCO cost model planning, how it should be used, the stakeholders that should be part of assessing your TCO, the costs that should be included and the pitfalls and nuances when assessing different platforms and technologies.</p>
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Episode 9: Discussing the new Shopware Version 6 with Dominic Klein
<p>In our 9th episode, we were joined by Shopware's Dominic Klein to talk about their new version 6 release. This re-architected version of the platform features a host of major changes to core features as well as the introduction of a new API-first approach. We discuss these changes, the migration path, further upcoming features and how they plan to continue to develop the platform into 2020 and beyond.</p>
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Episode 8; Workarea Ecommerce Platform Interview
<p>In episode 8 we're joined by Ben and Bill from Workarea, a rapidly growing eCommerce platform who recently announced an open-source solution. We talk about the open-sourcing of the core product, new features and their roadmap going into 2020.</p>
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Episode 7: VTEX eCommerce Platform Interview
<p>In our 7th episode, Paul is joined by Rafael and Jade from VTEX - an eCommerce platform provider currently working on entering the UK market, having recently raised $140m of investment, led by SoftBank.</p>
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Episode 6: Ten Tips for Effective Requirements Capture
<p>In the sixth episode of Re:platform we focus on a key process for replatforming projects: capturing business requirements. It's critical you have a clear process for understanding the high-level business requirements that will drive your platform evaluation. In this podcast, James talks you through 10 tips for managing stakeholders effectively to deliver a successful outcome, based on experience from working with a wide range of Client teams.</p>
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Episode 5: PSD2 and SCA Compliance Lessons from Payments Specialist Adyen
<p>In the fifth episode of re:platform we're joined by Fred Potter from leading payment company, Adyen. Fred answers our questions on all things PSD2 and SCA, along with the impacts and planning considerations for retailers.</p>
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Episode 4: Magento Commerce vs Open Source - Suitability, Feature Gaps & More
<p>Welcome to the fourth episode of Re:platform, where we compare Magento Commerce with Magento Open Source. We'll discuss the suitability of both versions for enterprise projects, key feature gaps, examples of large retailers using the open source version, rough license costs and much more.&nbsp;</p>
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Episode 3 - What’s The Best eCommerce Platform?
<p>In this episode, James Gurd goes solo (with Paul away on holiday) and discusses how eCommerce platform assessment should be approached and the key areas that need to be reviewed.</p>
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Episode 2: Replatforming SEO Best Practice with Gerry White, from Just Eat
<p>In this episode, Paul and James interview Gerry White, a highly experienced technical SEO professional currently running the SEO team at Justeat.com. The episode is focused on approaching replatforming projects as an SEO, common issues, getting internal buy-in and much more. Thanks Gerry for joining us!</p>
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Episode 1: Understanding Common Replatforming Issues & Risks
<p>Welcome to the first full episode from the Re:platform podcast series - by eCommerce consultants James Gurd and Paul Rogers. This episode is focused on common issues and risks when replatforming and how they can be countered.&nbsp;</p>
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Introducing the Re:platform ecommerce podcast with Paul Rogers and James Gurd
<p>Welcome to the only ecommerce podcast dedicated to CX and ecommerce technology. We introduce ourselves (Paul and James), the concept for the Re:platform podcast and explain what you'll get from our weekly episodes.</p>
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