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Description:

Re:platform is a bi-weekly podcast that gives you practical advice and guidance for ecommerce replatforming, as well as running & managing an ecommerce store. It's hosted by James Gurd & Paul Rogers, experienced independent consultants.

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Podcast Episode's:
EP221: Optimising Your Product Catalogue: Building Data Models and Nailing CX & Efficiency Wins
<p>We recently talked about fixing ISNO issues for ecommerce sites using smarter automation with the team at Sweft. In this episode we’re diving deeper into product data and looking at how ecommerce teams can enrich base data to improve ecommerce trading and operations. It’s an area that doesn’t always get enough attention during site migrations, and has platform specific considerations as well.</p> <p><br></p> <p>We explore why source product data is not always fit for ecommerce needs, the impact partial data has, tools you can use to plug data gaps and ways to add richer data to product records, and the operational benefits this has.</p> <p><br></p> <p>Any questions, please let us know via LinkedIn or using the form on our website https://replatform.fm</p>
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EP220: The Page Speed & Performance Conundrum: Balancing CX with Speed Gains for Ecommerce Sites
<p>This podcast is inspired by an article from our guest Liam Quinn, Technical Director at Vervaunt, which featured advice from notable luminaries from Yottaa, Render Better and previous podcast guest and respected consultant Erwin Hoffman on optimising for page speed. We all know that the less you put on a webopage, the faster it will be. But we’re not just trying to make pages fast, for brands the customer and brand experience are equally, often more, important. And measured speed is different to perceived speed. There is a lot of data around the impact of speed improvements, with many big business case studie. For example a Deloitte report states that Tui saw a 31% decrease in bounce rates and a 78% reduction in load times through better tech optimisation, eBay found that 0.1 second improvement in load time resulted in a 0.5% increase in Add to Cart count (by reducing the pay load, critical path optimisation for above the fold content &amp; prefetching assets). In this episode we discuss sensible ways to improve page performance, exploring the tools to use and how to use them.</p>
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EP219: Shopify's Strategic Direction: What Editions 2024 Means For Ecommerce Retailers
<p>In this episode, Paul &amp; James review what Shopify&#39;s latest product roadmap release, Editions Winter 2024, reveals about their strategic focus and how they&#39;re positioning the product to tackle known challenges and feature gaps that previously required more work arounds.</p> <p>Shopify&#39;s concerted push into the enterprise space is well known, and the latest drop contains some interesting feature growth for international, omnichannel and order management. What&#39;s interesting to see is the ticking off of some edge case features that will appeal to a certain size and complexity of business.</p> <p>Tune in for insights into what the latest release means for ecommerce teams and how Shopify is evolving its market focus. </p>
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EP218: Making Accessibility Part of Your Development Lifecycle: Strategy, Compliance and Approaches, with Crownpeak
<p>How confident are you that your website is fit to serve all users, regardless of how they access and read your content? An estimated 1.3 billion people experience significant disability. They represents 16% of the world&#39;s population, or 1 in 6 of us. And...they have serious buying power. So, if you&#39;ve not taken accessibility seriously before, and your approach is to ensure you&#39;re not breaking the law but nothing more, then think again. Accessibility is about more than compliance. It&#39;s about respecting your customers and ensuring they are able to access and meaningfully use your website. It&#39;s also about providing a website that gives you the best chance to turn visitors into shoppers, and hopefully loyal customers. In this podcast we discuss accessibility strategy with Irina Enevska, Manager Accessibility Services at Crownpeak. Irina&#39;s team work with ecommerce merchants to audit their websites, then identify and prioritise improvements based on business and customer impact. We explore Crownpeak’s approach to educating customers and helping people get started, because accessibility isn&#39;t a one-size-fits-all approach, and the levels of compliance and legal frameworks vary depending on which country you trade in.</p>
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EP217: Paul & James' Monthly RoundUp: January 2024 Ecommerce Market Mood, Tech Changes & AI News
<p>The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening with ecommerce technology in January.</p> <p>Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James &amp; Paul spend a lot of time looking at technology, talking to agencies and technology vendors, so this series is a digest of what they’ve found interesting, what is worth ecommerce teams thinking about, as well as highlighting interesting stories and cool tools they come across in their day-to-day work.</p>
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EP216: Maximising Inventory Availability: Fixing In Stock Not Online Product Issues, with Sweft Founder & CEO
<p>Grab your chance to learn from Michael Robinson, the ecommerce retail leader who launched and grew Anthropologie.com into a $200m+ online retailer, and James Brooke, ex-founder and CEO of Amplience, who scaled them into a market leading global DXP.</p> <p>In this episode we cover a hugely important topic, one that affects pretty much all retailers: maximising inventory availability online.</p> <p>Getting stock online is harder than it seems! For many businesses, siloed processes and technology result in inefficiency and slow down the speed to market for new products and range launches. Not to mention the sheer number of spreadsheets and manual effort involved to move products from one stage to the next.</p> <p>The longer a product remains offline, the greater the margin loss because the window of full price opportunity shrinks.</p> <p>In this episode, we share the combined experience of two ecommerce leaders who are helping ecommerce retailers improve automation and join the dots to speed-up product launches and minimises the number of products that are in stock but not available to buy on the website.</p> <p><br></p>
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EP215: How Can Ecommerce Retailers Measure & Improve Online Customer Experience?
<p>We’re expecting the tough trading conditions from 2023 to continue into H1 2024, perhaps longer in some markets. Retailers are under margin pressure, as discounting bites and CPAs have increased in many digital marketing channels e.g. Google Shopping. At the same time, customer support expectations are increasing, so a focus on delivering the best possible customer experience with the resources available is important. In this ecommerce podcast, experienced ecommerce consultants and strategists James Gurd &amp; Paul Rogers give advice on how ecommerce retailers can measure and report on CX, and take steps to improve the online customer experience using proven techniques. Any questions, please let us know via LinkedIn or using the form on our website https://replatform.fm</p>
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EP214: James & Paul's 2023 Ecommerce Platform & Technology Roundup
<p>There&#39;s no better way to start 2024 than with a retrospective on ecommerce technology developments and trends from 2023.</p> <p>Key discussion points:</p> <ul> <li>The state of ecommerce: trends and growth challenges</li> <li>The big trend: omnichannel commerce and store sales growth</li> <li>Investment in B2B/wholesale ecommerce</li> <li>The growth and dominance of Shopify: why and is this good for the market?</li> <li>Our take on key updates from leading vendors including Shopify, BigCommerce, Centra, Scayle, Remarkable Commerce</li> <li>What&#39;s hot for 3rd party tech: loyalty, subscriptions, CDPs and last mile delivery</li> <li>Future gazing for 2024</li> </ul> <p>We hope you enjoy! </p>
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EP213: Outsourcing For Ecommerce Technology Projects: Deciding When You Need External Resource
<p>We&#39;ve worked on more than 100 projects between us and have seen all sorts of resource models for technology implementation, from fully in-house to most roles being outsourced to external specialists. </p> <p>There isn&#39;t a one-size fits all solution to resourcing migration projects. In this podcast, we explore the value outsourcing can add to your project, and discuss when it&#39;s appropriate.</p> <p>Don&#39;t worry, this isn&#39;t a sales pitch. As experienced consultants, we both know there are projects that don&#39;t need contractor or consultant support and can be run using a lean project team. However, it&#39;s important to know how when and why you might need to invest in external support to compliment your internal team.</p> <p>In this episode we explore:</p> <ul> <li>When you don&#39;t need to invest in external resource</li> <li>What roles outsourcing can satisfy &amp; when they&#39;re needed</li> <li>The role of contractors: what skills do ecommerce teams typically lack in-house?</li> <li>Specific skills like integrations and storefront setup &gt; being able to scrutinise agency recommendations on a tech level</li> <li>Design and content for launch</li> <li>Technical Discovery phase</li> <li>How do you control a blended model with internal and external roles?</li> </ul> <p><br></p>
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EP212: How Can Large Businesses Tackle Replatforming: Building The Business Case & Planning For Change
<p>A recent LinkedIn post from Rick Watson provoked a really good debate. The subline was deliberately eye-catching: Most Enterprise CEOs Would Rather Gnaw Off Their Arm Than Replatform. </p> <p>There’s no denying change in a large business is more complex and risky, and the status quo will seem preferable to turbulence. However, resistance to change isn&#39;t always in a business&#39; best interests, so the C-suite needs reassurance that there are ways to mitigate risk and reduce the turbulence.</p> <p>In this episode we discuss why large replatforming projects are challenging, what resources are required to plan for and mitigate risk, and practical advice for handling this type of project.</p> <p><br></p>
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EP211: Kibo Commerce CEO On Product Strategy, Market Fit & The Challenges of Modern Ecommerce
<p>Tune in for Kibo CEO&#39;s ecommerce vision for the future and insights into where Kibo sees the world of ecommerce heading and how they&#39;re preparing for it strategically and technically.</p> <p>We&#39;re joined by Ram Venkataraman, who has extensive experience in technology strategy and leadership. We discuss:</p> <ul> <li>Kibo&#39;s product strategy: a firsthand account from Ram on the philosophy and strategic thinking that drives Kibo&#39;s product roadmap.</li> <li>Latest releases &amp; their impact: understanding the features, benefits and the anticipated influence of Kibo&#39;s newest product releases on the ecommerce ecosystem</li> <li>Implementation Approaches: exploring how Kibo ensures seamless product implementation, guaranteeing efficiency and maximum ROI for their clients</li> <li>B2B ecommerce:</li> <ul> <li>The split between B2C and B2B customers, and how they&#39;re seeing the lines blur as more B2C businesses also switch on B2B commerce</li> <li>What are the key roles AI is now playing for B2B ecommerce?</li> <li>How do Kibo&#39;s products help enhance B2B customer experience?</li> </ul> <li>Behind-the-scenes: a candid chat on the challenges and triumphs of steering a company like Kibo in a competitive market </li> </ul> <p>Understanding how technology visionaries perceive the market is incredibly valuable. Don&#39;t miss out on Ram&#39;s insights.</p>
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EP210: Replatforming To A New Headless Stack On BigCommerce and Bloomreach, with MKM Building Supplies
<p>MKM is the UK’s leading independent builder’s merchant, with branches across England, Scotland &amp; Wales. Founded in 1995, they have branches across the length and breadth of the United Kingdom from Redruth to Elgin Norwich and Llandudno.</p> <p>Ecommerce is an important part of the business, selling to trade customers and connecting online customers with local branches via free Click &amp; Collect.</p> <p>We&#39;re joined by Head of Digital, Craig McClaren, who talks us through MKM&#39;s ecommerce evolution story, migrating to a new headless stack built on BigCommerce and Bloomreach DXP.</p> <p>Craig is an experienced technology and digital commerce leader with specialist knowledge and skills in composable commerce replatforming and devops team building from scratch. He shares insights into the technology decisions MKM made, the positive impact on the business and how, and why, they&#39;ve built out their own internal engineering team.</p>
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EP209: Getting To Grips With Gartner’s Newest Digital Commerce Quadrant Addition: Scayle Commerce Engine
<p>Our regular listeners will know that we keep a keen eye on the ecommerce tech scene. Whilst sources like Gartner&#39;s Magic Quadrants shouldn&#39;t be taken as the gospel, they do provide a useful benchmark for changes in the ecommerce vendor landscape.</p> <p>A new entrant to the UK market has pushed into Gartner&#39;s reckoning in 2023. Scayle Commerce Engine has a strong pedigree in Germany and other parts of mainland Europe. MD Tarek Muller is also the cofounder of one of Germany’s largest ecommerce retailers, About You, which sells 400k+ products from 2k+ brands, generating €5 billion annual sales revenue.</p> <p>The technology that underpins About You was spun out to create Scayle, providing a PaaS solution to other retailers including Deichmann, Otto Group and Depot. Targeted at larger retailers with a GMV of £100m+, the platform has already proven it&#39;s capability at scale.</p> <p>For this episode we&#39;re joined by Tarek, who shares insights on the business strategy, vision and philosophy, and Rico Adler, Head of Solution Consulting At Scayle.</p> <p><br><br></p>
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EP208: Why Maplins Made A Platform Pivot From Open Source Magento to Shopify
<p>It’s fair to say that Maplin&#39;s MD Ollie Marshall has a been a Magento Open Source loyalist and enthusiast for many years. We recorded an episode with him two years ago on <a href="https://replatform.fm/relaunching-a-brand-how-maplin-built-a-scalable-headless-magento-solution/">how Maplin built a scalable Magento solution</a>, at which point open source aligned with the business and technical needs.</p> <p>When he announced that Maplin&#39;s ecommerce stack would pivot, moving away from open source to a new SaaS solution, we thought it would be interesting to find what brought about the strategic change of direction, and why now.</p> <p>In this episode we explore the commercial decision-making path, understanding why Ollie decided SaaS was the right approach and what made Shopify the right fit. </p>
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EP207: Movers & Shakers In Ecommerce Integrations: What Tech Is Trending, Which Platforms Are In Most Demand?
<p>An insightful podcast interview with Jim Herbert, CEO at Patchworks, a leading integration specialist. Listeners will gain invaluable insights into the dynamic landscape of ecommerce technology. Patchworks, renowned for its prowess in understanding the intricate web of integrations, empowers businesses with seamless connectivity.</p> <p>During the episode, Jim Herbert sheds light on the current trends in technology integrations. With a finger on the industry&#39;s pulse, Patchworks provides a unique vantage point, discerning the technology choices embraced by thriving ecommerce enterprises. The podcast highlights the prevalence and significance of specific integrations that are currently trending among businesses navigating the digital marketplace.</p> <p>You&#39;ll also get a forecast of the industry&#39;s trajectory as Jim shares his perspectives on where ecommerce technology is headed. His predictions and analyses, rooted in Patchworks&#39; expertise, serve as a compass for businesses aiming to stay ahead in the rapidly evolving tech landscape. </p>
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EP206: Talking Heads - Ecommerce Market Mood, Tech Changes & Cool Stuff, November 2023
<p>Introducing our new monthly mini-series, where James Gurd and Paul Rogers step back to summarise what&#39;s been happening in ecommerce technology in the past month.</p> <p>Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes.</p> <p>James &amp; Paul spend a lot of time looking at technology, talking to agencies and technology vendors, so this series is a digest of what they&#39;ve found interesting, what is worth ecommerce teams thinking about, as well as highlighting interesting stories and cool tools they come across in their day-to-day work.</p> <p>In this episode:</p> <p>1. General market mood heading into November</p> <p>2. Key vendor platform news</p> <p>3. Major investments</p> <p>4. Trends and cool stuff</p>
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EP205: How Retailers Are Doing Marketing Automation, SMS & Loyalty, with Voyado Regional VP UKI
<p>The marketing automation space is quite crowded with tech, and we like to showcase as many of the leading vendors as possible to help you decide which platforms are relevant.</p> <p>In this episode we sit down with Voyado to focus on their multichannel marketing and loyalty product, Engage. We explore what type/size of business the product suits, with examples of well known brands using Engage. </p> <p>We look at the market view, exploring how quickly SMS usage is growing and how this varies across different sectors/verticals.</p> <p>Then we dive into personalisation and loyalty, discussing what types of personalisation can be realistically achieved and what loyalty techniques are most used by Voyado&#39;s ecommerce customers.</p> <p>Tune in for practical industry and product insights from Karl Stone, an experienced ecommerce technologist.</p>
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EP204: What DTC Brands Need To Know About Wholesale and B2B Commerce, with Ecommerce Leader Clare Kelly
<p>B2B commerce is growing, and maturing, fast! Many businesses are well aware of the trend, working to transform their sales teams and experiences to meet the growing digital usage of customers. Gartner predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.</p> <p>In this B2B focused podcast, we tackle key questions for DTC brands planning their B2B strategy:</p> <ul> <li>Why should DTC brands take B2B commerce seriously, when many are used to offline selling and have processes in place for account management and placing orders?</li> <li>How are changes in B2B buyer expectations shifting digital demands?</li> <li>What does a good online customer experience look like for B2B customers?</li> <li>What are the key ecommerce platform features and functionality your business needs to understand and offer?</li> <li>What are the operational challenges of evolving to provide a digital B2B channel?</li> <li>How does the commercial model differ to B2C commerce?</li> </ul> <p>Tune in to get insights from a highly experienced ecommerce leader with a track record of implementing B2B ecommerce technology and implementation growth strategies for B2B retail ecommerce.</p>
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EP203: Shopify Enterprise Summit - What Did We Learn About Shopify's Aggressive GTM Strategy, Product Roadmap & Ecosystem Expansion
<p>This is a slightly different episode, with Paul in Miami on a half vacation / half work trip. Paul invited Shopify expert Alex O&#39;Byrne to discuss the most important platform updates from last week’s Shopify Enterprise summit.</p> <p>Alex welcomed Paul into his lovely house in Miami Beach, which is definitely the most exciting place we’ve recorded a podcast!</p> <p>The Shopify summit was really interesting, as it felt like a very different narrative and a different level of energy from Shopify, and a real insight into how they&#39;re targeting enterprise level customers by removing previous platform constraints or perceived blockers.</p> <p>Tune in for the inside view on Shopify&#39;s enterprise play and exciting new features that are helping leading agencies counter previous limitations that made Shopify a harder sell to large global businesses.</p> <p><br><br></p>
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EP202: The Evolution to Generative AI for Content Personalisation in Ecommerce Sites, with PersonifyXP's Co-founder & CTO
<p>Josh Scotton is the Co founder and CTO for personalisation engine Personify, and also an Editorial Board Member for Frontiers in AI. For those of you who’ve worked in fashion ecommerce you may know him from his days at Truefit.</p> <p>True personalisation, not just changing product recommendations based on behaviour, is the holy grail for ecommerce. For example, being able to change the content view based on a user&#39;s profile to prioritise content types that person wants to see. Personify provide an anonymous real-time analytics &amp; personalisation platform designed to convert unknown visitors into loyal customers with engaging, automated website personalisation.</p> <p>In this podcast we unpick what real-time personalisation actually means, and explore tangible ecommerce use cases including content personalisation across different user journeys.</p> <p><br></p>
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EP201: How Salesforce Commerce Customers Should Approach A SiteGenesis Migration, With Liam Downes & Shivko Rusev from Tryzens
<p>Salesforce Commerce has a long history in the ecommerce platform market, from the acquisition of Demandware to the birth and growth of SiteGenesis. SiteGenesis was built before mobile dominated online shopping, so there are newer architectural options for SFCC customers. Many Salesforce customers are facing a big decision: stick with an old SiteGenesis version, or twist to either SFRA for a mobile-first solution or the newer composable storefront.</p> <p>In this episode we aim to dispel some of the concerns with remaining on SiteGenesis. Customers don’t have to migrate if they have the right SI partner to maintain SiteGenesis but there are pros and cons of staying on this path that need to be understood, for example limitations with the roadmap, maintenance of 3rd party connectors, effort doing releases and maintaining performance.</p> <p>The market is evolving, with some Salesforce customers having already moved to SFRA or composable storefront, which is making other retailers review their platform choice. </p> <p>We’re joined by leading SFCC agency partner Tryzens, who also have experience delivering solutions on ecommerce platforms like Magento and Shopify. Listen to Liam Downes, Director of Strategy and Success, and<strong> </strong>Shivko Rusev, SVP Salesforce Practice, share their views on how to approach Salesforce migrations and what type/size of business is best suited to the modern SFCC solution and why.</p>
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EP200: Unplatform: Elastic Path’s New Product Strategy And Market Positioning
<p><strong>Tl;dr</strong></p> <ul> <li>Why Elastic Path&#39;s new marketing mantra is the &quot;Unplatform&quot;</li> <li>Understanding the role of a modern ecommerce platform</li> <li>Under the hood of Elastic Path’s new product strategy and positioning</li> <li>Product roadmap for Q423 and beyond</li> </ul> <p>Our industry has a habit of thrusting new buzzwords on the market that create more confusion than clarity! Elastic Path has refreshed its brand identity and is now talking about the 3rd wave of ecommerce platforms being the era of the &quot;Unplatform&quot;. </p> <p>We&#39;re playing devil’s advocate: this feels like marketing spin on what’s been a common theme in SME and enterprise for several years, reducing the role of the ecommerce platform and focusing on best in breed. We asked Elastic Path on to talk us through what they mean by Unplatform in relation to systems architecture &amp; the overall technology stack, as well as operational implications for ecommerce teams. </p> <p>Whilst we agree that the role of the ecommerce platform is narrowing, as businesses focus more on a connected technology stack simplifying the ability to isolate and retire specific components with much less effort and risk, we&#39;re not sure the industry needs a new buzzword to hang its hat on. Elastic Path has a lot of knowledge and experience guiding merchants through their technology evolution, so this episode provides a useful insight into their perspective on the market. </p> <p>Tune in to hear directly from Elastic Path&#39;s Chief Experience Officer, Bryan House.</p>
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EP199: Selecting The Right CMS Model For Your Ecommerce Business: Headless or Not? With Crownpeak’s Chief Product Officer
<p>Tl;dr what we cover:</p> <ol> <li>The key differences between headless and non-headless CMS solutions</li> <li>Why some ecommerce business are moving to headless solutions</li> <li>Crownpeak&#39;s integration capability with leading ecommerce platforms</li> <li>Key feature walk through: content personalisation, internationalisation and accessibility</li> </ol> <br> <p>In our digital-first world, businesses are continuously adapting to satisfy ever changing customer expectations. Customers want seamless digital experiences across devices but equally the type of content people want to view can vary between mobile and non-mobile. Choosing the right CMS isn&#39;t always easy, as there are many vendors in the market and different technology models. <br><br> If you&#39;re considering a new CMS solution, it&#39;s likely you&#39;ll be wondering if headless is the right approach for you, as there is a lot of talk about the benefits of headless CMS. Going headless should never be a business goal, but a headless CMS may well solve your content challenges and provide the right tooling for your content management needs. <br><br> In this episode we take a deep dive into the Crownpeak CMS platform with Andreas Knoor, Chief Product Officer. Andreas explains the key technical and operational differences between headless and non-headless, as well as providing insights on how Crownpeak is helping other content teams. </p>
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EP198: Using Generative AI To Improve Performance and Profitability for Online Grocery
<p>Online grocery is an interesting industry when looking through a technology lens. Retailers operate in a highly competitive market with perishable product that needs smart algorithms and merchandising strategies to maximise sell through. Omnichannel selling stepped us massively during COVID lockdown, and Click &amp; Collect and Ship To Store customer journeys are more important than ever.</p> <p>Add to this mix demands from CPG brands selling via online grocery websites, requiring intelligent digital shelf analytics and merchandising tools to improve product visibility and sales rate.</p> <p>The lessons learned in online grocery are relevant and useful to other ecommerce teams. In this episode we sit down with industry veteran <strong>Scott Miller, </strong>an independent consultant in the grocery industry and ex COO of Rouses and Pyramid Foods. Scott is joined by Prem Kiran, CEO at technology partner Hypersonix, w<strong>ho </strong>provide generative AI solutions to many industries including online grocery.</p> <p>Discover:</p> <ul> <li><strong>How online grocery businesses typically approach ecommerce performance analysis</strong></li> <li><strong>How online grocery retailers are using generative AI to help improve analysis and profitability</strong></li> <li><strong>Using Hypersonix to improve data connectivity and protect margin</strong></li> <li><strong>The business case for investment in generative AI</strong></li> </ul>
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EP197: Stop Screwing Your Margin! Using AI Negotiation To Reduce Margin Sacrifice, With Nibble Founder Rosie Bailey
<p><strong>Tl;dr</strong></p> <ul> <li>What is AI negotiation and how does it benefit an ecommerce team?</li> <li>How do you avoid giving away money you didn’t need to?</li> <li>Business controls to determine when to enable negotiation</li> <li>Examples of retail ecommerce stores getting results from this approach</li> </ul> <p>Nibble is an award-winning chatbot for ecommerce that lets customers make an offer on the product page for instant results. Nibble&#39;s aim is to nudge undecided shoppers into action, to drive higher conversions and bigger baskets, with less margin sacrifice than traditional discounting. </p> <p>To avoid giving away unnecessary discounts, you can program Nibble to appears only when you want it to and to specific customers. For example, you can make Nibble a subscriber-only benefit, product-specific, or trigger only on exit intent or dwell time. There are many use cases, including clearing excess stock through targeted offers and taking back control of discounting to protect margins and strike deals based on value, not just price.</p> <p>Tune in to listen to founder and CEO Rosie Bailey explain the thinking behind the solution and how retailers are using the product.</p>
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EP196: Using Airtable To Improve Operational Efficiency For Ecommerce, with Nolo Apps Co-Founder Oliver Rhodes
<p>What we cover: 1. What are the common operational issues ecommerce business face? 2. What is Airtable and how can it benefit ecommerce businesses? 3. How is Nolo Apps helping business use Airtable for operational efficiency gains? 4. How can businesses get started with Airtable? We&#39;ve been keeping a keen eye on Airtable this year, as it&#39;s becoming more popular with ecommerce businesses. Designed to enable data connectivity and the building of apps to empower teams to work faster and more confidently, this episode dives into what it is and how it&#39;s being used. Oliver Rhodes has a stack of experience building out technology solutions for businesses doing between £1M to £200M in revenue. He recently co-founded Nolo Apps, specialising in designing and building apps on Airtable to help improve productivity whilst reducing running costs. Tune in for practical insights into how Airtable fits in to the modern ecommerce tech stack.</p>
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EP195: BigCommerce's Senior Director of Product Management on the Latest Releases for Omnichannel, Checkout & Promotions
<p>Product development is an interesting part of the ecommerce vendor landscape, and SaaS world is a constant stream of feature updates. This week we’re focused on one of our favourite vendors and we’re joined by a leading voice in the BigCommerce strategy team</p> <p>This is part two of our two part mini series with BigCommerce. In this episode we’re covering checkout, payments, omnichannel, promotions and inventory management with Jordan Sim, Senior Director of Product.</p> <p><br><br></p>
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EP194: BigCommerce Product Vision & Strategy Update for 2023 with Director of Competitive Strategy, Aaron Sheehan
<p>Product development is an interesting part of the ecommerce vendor landscape, and SaaS world is a constant stream of feature updates. This week we’re focused on one of our favourite vendors, BigCommerce, and we’re joined by leading voices in the strategy and product development team.</p> <p>In the first of two episodes, we talk to Aaron Sheehan, Director of Competitive Strategy about:</p> <ul> <li><p>General product strategy and focus</p> </li> <li><p>Key capabilities like multi storefront and B2B</p> </li> <li><p>BigCommerce&#39;s evolution into generative AI</p> </li> </ul> <p><br></p>
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EP193: Delivering AI-Powered Adaptive Shopping Experiences For Ecommerce, with Shopbox
<p>We&#39;ve been aware of Shopbox for a while but hadn&#39;t had the chance to look under the hood of this AI solution that powers product selection for recognised and anonymous visitors<strong>.</strong></p> <p>Cold start strategies are generally quite rare in ecommerce AI/ML tools, or hard to get working effectively. Shopbox is deliberately focused on kicking in from the very first click, aiming to show shoppers more of what they want. The end goal is increasing retail ecommerce profit.</p> <p>It sounds simple but what&#39;s the reality? We sat down with Shopbox CEO Alan Gormley to understand how the platform is being used by retail ecommerce businesses.</p>
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EP192: Getting Your Ecommerce Marketplace Data Right & Selling Effectively, with eCommeleon
<p>More than 40% of online spending post-pandemic is taking place on ecommerce marketplaces, according to Wunderman Thompson&#39;s Commerce Future Shopper Report.</p> <p>Marketplace platforms have been instrumental in the creation of new ways online buyers and sellers connect in a global marketplace, enabling seamless transactions for small businesses and large alike.</p> <p>Selling on marketplaces brings its unique challenges, as each has its own processes and product data requirements. In this episode we talk to marketplace commerce specialist eCommeleon, sharing advice on how to approach marketplace selling and how their platform reduces manual effort and improve data quality.</p>
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EP191: Why J Lindeberg Migrated From A Legacy Monolith To Headless SaaS & What It Learned, with Head of Ecommerce Andreas Koschnike
<p>The migration away from legacy monolith platforms to headless SaaS solutions has picked up pace over the last few years, as the mid-market seeks more cost effective and flexible ecommerce ecosystems.</p> <p>But no platform model or vendor is perfect, all decisions come with pros and cons. In this episode, Paul interviews the head of ecommerce and lifestyle brand J Lindeberg and their design and development partner, Grebban. He explores why the business decided it needed to modernise its ecommerce platform, why Shopify was chosen and the impact of deciding to go the headless route.</p> <p>Tune in for practical insights into the decision-making process and implications of this ecommerce ride.</p>
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EP190: Increasing Marketing Opt-in Acceptance Compliantly For Ecommerce Sites, with Dataships
<p>Dataships is an interesting niche vendor focused on improving ecommerce site compliance with data privacy regulations whilst simultaneously increasing opt-in rates to boost marketing activity.</p> <p>What&#39;s interesting is that Dataships is able to dynamically change consent forms and opt-in capture forms based on a user&#39;s location, to ensure the website doesn&#39;t unnecessarily block legitimate opt-in permissions.</p> <p>In this episode co-founder Michael Storan and head of partnerships Ian Madigan (who also happens to be an Irish international rugby player, which has delighted James) explain how the solution works and how ecommerce merchants are using it to get results.</p>
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EP189: Fashion Brand Asket’s Ecommerce Tech Stack Evolution And Headless Journey With Centra
<p>ASKET boldly states that the world doesn&#39;t need another fashion brand. Their definition of progress is reduced wardrobes and people spending more on items that last for longer.</p> <p>They adopt the same approach to their tech stack, investing in the best fit and quality systems to help them deliver the business vision.</p> <p>In this episode we caught up with ASKET&#39;s Head of Data &amp; Technology, Vidar Trojenborg, and Jonathan Selander, cofounder at their devleopmen t partner Made People.</p> <p>We discussed:</p> <ul> <li>Why headless was the right approach </li> <li>Systems landscape overview and reasoning</li> <li>Selecting a suitable front-end and CMS</li> <li>Introducing a PIM</li> <li>Approaches to data management: data warehouse, CDP, BI </li> </ul>
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EP188: Multi-Brand Ecommerce: How The Bottle Club Is Using Its Ecommerce Platform, Akeneo PIM & Algolia To Drive Sales
<p>The Bottle Club is a multi-brand ecommerce store selling nearly 10,000 different alcohol products. It has achieved considerable growth over the last few years, implemented specialist 3rd party systems to enhance its ecommerce capabilities.</p> <p>In this episode we talk to head of ecommerce, Tim Martin Harvey, about the tech stack, how they approach multi-brand selling on Shopify, the value the Akeneo PIM has added and insights into using Algolia to improve search and merchandising results.</p> <p><br></p>
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EP187: Fireside Chat on Multi-store ecommerce and Loyalty with Astrid & Miyu
<p>This the concluding episode of our Amazing Women in Ecommerce series, AWIE was launched by Yotpo in 2018 to celebrate how women are leading and shaping the ecommerce industry.</p> <p>In this episode we interview the wonderful ecommerce team at Astrid &amp; Miyu, a contemporary jewellery brand whose positioning is “More than just a jewellery brand, we are a movement on a mission to revolutionise the jewellery experience.” Let’s find out more!</p> <p><br></p>
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EP186: KOOKAÏ Ecommerce Product Manager Sera Volau on Tech Selection & Multichannel Commerce
<p>KOOKAÏ was originally founded in Paris in 1983 with a simple vision to offer fashionable, high quality pieces at accessible prices. In 1992, the founders of KOOKAÏ Australia introduced the Parisian label into the lives and wardrobes of the Australian woman, with the opening of their first boutique on Melbourne’s Chapel Street. </p> <p>As part of our series celebrating the achievements of leading women in ecommerce, we sat down with KOOKAÏ&#39;s ecommerce product manager to discuss how they&#39;re using Shopify to grow online sales and deliver an excellent customer experience.</p> <p>Tune in to listen to Sera Volau discuss her role as a product manager and explain some of the ecommerce technology selection decisions the business has made.</p>
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EP185: Growing An Ethical Brand on Shopify: Marketplaces, Subscriptions & App Selection with Kind Laundry Co-founder Angie Tran
<p>Angie and her partner Bernard were driven to start ethical brand Kind Laundry to offer customers an alternative to single-use plastic jugs, with a mission to help eliminate 1 billion plastic jugs polluting our planet, every year. Their products are sustainable, contain no harmful chemicals and are much easier to use.</p> <p>As part of our series celebrating the achievements of leading women in ecommerce, we sat down with co-founder Angie Tran to discuss how they&#39;re using Shopify to grow online sales and deliver an excellent customer experience.</p>
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EP184: CX Considerations For Your Ecommerce Returns Strategy, With Loop Returns Founder
<p>This is part two of our podcast interview with Loop Returns founder Jonathan Poma. In the first episode Jonathan explained how Loop integrates with ecommerce tech stacks, the challenges they&#39;re helping retailers address and sensible strategies to manage ecommerce returns.</p> <p>In part two, we progress to discussing customer experience considerations. We drill in to the state of returns in 2023, what changes Loop has seen, customer expectations and how retailers are meeting the demand for a professional and reliable returns service, including customer-centric tactics to help reduce your returns rate.</p> <p>Tune in for industry insight and practical advice.</p>
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EP183: Loop Returns Co-founder on Doing Ecommerce Returns The Smart Way
<p>Returns suck! They represent lost revenue and reverse logistics adds cost and can also impact sustainability. Returns have been rising in the past few years, IMRG found that a quarter of all consumers return between 5% and 15% of the items they buy online. Your returns strategy can also impact sales: many shoppers check the returns policy before placing an order, with 40% saying they will not order a product unless the returns period is at least 30 days. </p> <p>The good news? The technology has rapidly improved, with several specialist returns solutions available to merchants to automate returns management and implement a flexible policy to improve the overall returns experience for customers whilst minimising cost. In this podcast we explore what a good returns strategy looks like and tactics retailers are using to deliver the best customer experience with an affordable and scalable service.</p> <p>For this episode we’re joined by Jonathan Poma, the CEO and Founder of Loop, a market-leading returns platform used by lots of large brands.</p> <p><br></p>
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EP182: Digital Transformation and Selling Online with Oxfam's Head of Ecommerce & Retail Innovation, Andrew Ostcliffe
<p>Ecommerce in the charity space is pretty damn interesting! Many charities have invested in their own ecommerce infrastructure and you&#39;ll find a surprising amount of retail innovation thrown in for good measure. </p> <p>Oxfam is one of the UK&#39;s largest and longest serving Charities and has a challenging omnichannel model to manage, with 23,000 amazing volunteers running 560 shops nationwide, all adding inventory to the ecommerce site. What you probably don&#39;t realise about their product catalogue is that they sell premium brand items worth thousand of pounds. </p> <p>In this episode, we sit down with Andrew Ostcliffe, Head of Ecommerce &amp; Retail Innovation, whose job is to extend the business&#39;s reach to connect with supporters, donators and shoppers using every BIG RETAIL design and technology available now and in the future, to make the brand the sectors go to online retailer of their choice.</p> <p>Tune in to learn what makes Oxfam&#39;s ecommerce operation roar like a finely-tuned engine.</p>
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EP181: The VP Engineering View on Shopify Components, Front-ends and New Checkout
<p>Shopify continues its stellar growth, with revenue up significantly YoY, key features like Markets fully rolled-out and capabilities like POS and Payments extended into new countries. At the same time, it has had to divest unprofitable parts of the business like the fulfilment network to focus on the core product.</p> <p>The Shopify marketing team has been busy promoting new releases and there has been a lot of talk in the industry about the impact of its evolution into enterprise with Components, as well as the benefits to customers of the new checkout solution. In this episode we get the insider view from a highly experienced Shopify developer, Max Rolon VP engineering at leading agency Half Helix, who has worked with a wide range of brands including Peloton, Ulla Johnson, Laura Mercier and Bare Minerals.</p>
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EP180: What Makes Adobe Commerce A Good Fit For B2C2B Ecommerce Retailers Like Topps Tiles?
<p>There are many businesses that have a strong ecommerce site for B2C for whom trade sales is a significant % of revenue, yet they don’t have a dedicated ecommerce platform or haven’t invested in the same way for trade customers. In this podcast we talk to ecommece agency owner Tom McCaul, who has helped a wide range of ecommerce businesses launch, scale and optimise B2B storefronts. Tom shares his views on the key features B2B customers need to make the website work for them, as well as technical considerations for merchants.</p> <p>Tl;dr what we’ll cover:</p> <ul> <li><p>Understanding the B2C2B ecommerce tech stack</p> </li> <li><p>Exploring key B2B features like trade accounts, quotations and loyalty</p> </li> <li><p>Adobe Commerce spotlight: key strengths for B2B, platform challenges and workarounds</p> </li> </ul> <p><br></p>
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EP179: Front Commerce On How Ecommerce Teams Are Using Its PWA Front-End, with CTO & Co-founder Pierre Martin
<p>What we cover: 1. What is Front Commerce’s front-end solution for ecommerce? 2. What type of business does a headless front-end suit and why? 3. Product features, roadmap and integrations As businesses grapple with the relevance and impact of evolving technology stacks to deliver greater flexibility and speed to market, with headless and composable both dominating the marketing speak, there has been a rise in front-end specialists. With great flexibility comes great responsibility, so it’s important to understand how the front-end market is developing and what better way that to speak one of the leading front-end platforms in ecommerce, Front Commerce. Listen to their CTO and co-founder, Pierre Martin, and Strategic Partnerships Manager, Christian LeLaidier, explain how the platform works.</p>
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EP178: Driving More Value From Your Cart to Confirmation Page Journey, With Rokt Chief Product & Engineering Officer Bill Barton
<p>Having recently talked about profit optimisation for ecommerce with Hypersonix, we’re drilling down into technology solutions that help ecommerce teams improve monetisation of the onsite conversion funnel and today our focus is on Rokt.</p> <p>We&#39;re joined by Rokt&#39;s chief product &amp; engineering officer, Bill Barton. Bill was previously vice president, Alexa Proactive Experience, at Amazon, where he spent 10 years building and leading teams that developed Alexa’s spoken language understanding and knowledge capabilities. </p> <p>Tl;dr what we cover:</p> <ul> <li><p>What problems Rokt is helping ecommerce businesses solve</p> </li> <li><p>How the technology is being used by leading retailers &amp; marketplaces including Ticketmaster</p> </li> <li><p>Key product features &amp; business tooling</p> </li> </ul> <p><br></p>
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EP177: LeMieux Ecommerce Manager Jodie Bratchell - Lessons Learned From Her First Replatforming Project
<p>Migrations are challenging but what’s it like when you’re doing it for the first time having previously not been in an ecommerce focused role?</p> <p>Jodie Bratchell, ecommerce manager for leading equestrian brand LeMieux, moved into her first digital role in 2018 and shortly afterwards leapt into a Zencart to Magento replatforming project for B2C and B2B sites, as well as being the key ecommerce stakeholder in switching over payment providers.</p> <p>Tl;dr what we cover:</p> <ul> <li><p>What it’s like transitioning to an ecommerce role?</p> </li> <li><p>The experience leading a replatforming project for the first time</p> </li> <li><p>The benefits of deep customer &amp; product knowledge when replatforming</p> </li> <li><p>Advice and insights on how to effectively manage a project</p> </li> </ul> <p><br></p>
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EP176: Paul Smith's Head of Digital On Migrating From Open Source Magento to Centra’s Headless SaaS Platform
<p>In this podcast we discuss Paul Smith&#39;s recent decision to move from Magento to Centra&#39;s headless platform, interviewing Paul Smith&#39;s head of digital Hannah Bennett and Ed Bull from their development agency partner Limesharp.</p> <p>We&#39;ve known Limesharp for many years due to their background in the Magento ecosystem, and talked about ecommerce platforms a lot. Last year Ed started working with Centra, a platform we&#39;ve got a soft spot for! Paul Smith is Limesharp&#39;s pilot project and Hannah and Ed have worked together many times of the years.</p> <p>We were excited to hear about their experience of working with Centra and how the migration is going, we hope you enjoy the project insights.</p> <p><br></p>
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EP175: Building CRO Into Replatforming Projects And New Tech Releases To Improve Success, with Dave Mullen
<p>Businesses consistently underestimate how useful client side testing can be in refining the process for releasing new features and new platforms, before potentially wasting a huge amount of time and money. It&#39;s fascinating to see how consistently people&#39;s desire to build a site they can be proud of leads to them taking their focus off their customers. Dave Mullen is an experienced CRO specialist who knows how to help businesses fill this knowledge and skills gap.</p> <p>Tl;dr what we’ll cover:</p> <ul> <li><p>Integrating testing into full site replatforms &amp; new tech launches</p> </li> <li><p>A sensible approach for validating new websites</p> </li> <li><p>The role testing should play after launch</p> </li> <li><p>How to run a proof of concept</p> </li> </ul> <p><br></p>
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EP174: How Hypersonix Pricing and Inventory AI Enables Ecommerce Profit Optimization
<p>Trading is tougher this year, with some sectors like housewares impacted by the prevailing economic gloom. Therefore a focus on profit is logical and in this episode we talk to our sponsor Hypersonix about their profit optimisation technology solution for ecommerce businesses.</p> <p>We cover:</p> <ul> <li>How Hypersonix enables profit optimisation for ecommerce</li> <li>Using AI/ML to identify potential business risks</li> <li>Integrations paths and product roadmap</li> </ul> <p><br></p>
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EP173: Expert Advice On ERP Implementation for Ecommerce, with Oka CTO Nick Owen
<p>Get hands-on advice from a highly experienced ecommerce CTO.</p> <p>Nick has focused on implementing back office systems and processes for many businesses and in this podcast he talks us through some projects he’s led, key lessons learned when selecting and implementing an ERP solution and gives advice on how to evaluate back office systems to make smarter decisions.<br></p>
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EP172: Ecommerce Product Discovery Trends & The Shift To AI-Driven Personalisation, with Attraqt
<p>In this episode we sit down with <a href="https://www.attraqt.com/" target="_blank" rel="noreferrer noopener">Attraqt</a> Chief Strategy and Innovation Officer, Nicolas Mathon, and VP Go-To-Market, Imran Chaudhary to explore the cultural shift to AI-driven personalisation and operational challenges doing product discovery at scale.</p> <p>Ecommerce has evolved to stop talking about search, browse, recommendations and personalisation separately and now the focus is on product discovery, which cuts across all these disciplines. As search, merchandising and recommendations merge to deliver personalisation across the user experience, product discovery engines play a key role in driving product engagement and conversion.</p> <p>Attraqt is the convergence of Fredhopper and Locayta. They have an impressive customer base including ASOS, Fanatics, Selfridges and Screwfix so have a wealth of knowledge from real world projects.</p>
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EP171: How Boohoo Took A Leading Retailer Online Only In 8 Weeks With Cabiri's Commercetools Accelerator
<p>Cabiri specialises in helping businesses through technology change and they have a lot of experience building composable solutions, which seems to be everyone&#39;s current architectural obsession. The project that caught our eye was the relaunch of Debenhams.com on a composable stack in an 8-week project, so we decided to find out how this was possible.</p> <p>The term composable is used a lot in the industry but there’s still a lack of knowledge in many organisations regarding the operational, technical and financial implications of this approach, and it’s not right for everyone. Indeed, amongst the success stories are a few car crashes where money has been burned and projects ditched.</p> <p>In this episode we sit down with Cabiri CEO and Founder Rex Bigger to get an expert’s practical view on the implications of a composable project and how Cabiri is simplifying the migration towards this architectural approach.</p> <p>Tl;dr what we’ll cover:</p> <ul> <li><p>Challenges and risks going composable</p> </li> <li><p>How Cabiri simplifies project delivery</p> </li> <li><p>Implications for resourcing and team structures</p> </li> </ul> <p><br></p>
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EP170: Centra CEO and Co-Founder on Go-To-Market Strategy, Product Focus & Roadmap
<p>Centra is an API-first ecommerce platform that is focused on helping fashion &amp; lifestyle brands expand into new markets and win global customers. It is growing in the UK based on a solid reputation in Europe with an impressive brand roster including Stronger, Sandqvist and Nudie Jeans. The platform is headless by design and boasts impressive native capabilities and ecommerce tooling including multi-storefront with international tax and duty handling, robust order management flows and a lightweight PIM geared to fashion and lifestyle brands.</p> <p>We've been fans of Centra for a while and see 2023 as the year when it starts to get more traction with UK customers. In this episode we interview CEO and co-founder Martin Jensen on Centra’s current go-to-market strategy, its core products focus and future releases, as well as how the pricing model works.</p>
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EP169: Patchworks CEO On Why They Launched A Business Intelligence Solution For Ecommerce
<p>Patchworks is well established as a leading integrations platform for ecommerce businesses. They recently launched a business intelligence (BI) solution built on Microsoft Power BI to provide a data lake and visualisation solution for customers wanting access to the data flowing through the platform.</p> <p>In this episode we discuss why Patchworks launched its BI, what it offers ecommerce teams and what the product vision is for the future. Tune in to hear directly from CEO Jim Herbert.</p>
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EP168: The Gym Group On Modernising Its Ecommerce Tech Stack: Part 2 > Operational Decisions, Implications & Challenges
<p>Part two of our two-part mini series with The Gym Group.</p> <p>The Gym Group recently invested in a large scale replatforming, evolving to a headless architecture to fix known issues and provide a more flexible and scalable ecosystem.</p> <p>In part two Digital Product Director Jim Hingston and Digital Trading &amp; Ecommerce Leader Seanpaul Walsh dive into the operational implications of change and how they planned for new technology adoption so the business was ready to make use of new improved systems.</p>
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EP167: The Gym Group On Modernising Its Ecommerce Tech Stack: Part 1 > Technology Selection & Project Planning
<p>Part one of our two-part mini series with The Gym Group.</p> <p>The Gym Group provides the lowest cost no contract 24/7 gym nationwide, an impressive offering. Its online presence is more than an ecommerce store, it’s a bookings engine, content portal, exercise hub and customer service tool rolled into one that has to connect a vast customer base across more than 100 gyms. Its digital ecosystem handles millions of interactions every week, so technical performance and scalability is critical to success.</p> <p>They recently invested in a large scale replatforming, evolving to a headless architecture to fix known issues and provide a more flexible and scalable ecosystem. In this podcast Digital Product Director Jim Hingston and Digital Trading &amp; Ecommerce Leader Seanpaul Walsh share the inside view on what drove the need for digital transformation and how they approached project planning and delivery to set the business up for success.</p>
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EP166: Smart Ways To Save On Ecommerce Projects Without Sacrificing Scope
<p>The current global and local economic outlook is as bleak as today’s winter mist. Online retail boomed during the pandemic and online traffic and sales maintained a higher than pre-pandemic level throughout 2021 but towards the second half of 2022 and into 2023 the sharp bite of increasing costs and consumer nervousness around spending bit hard.</p> <p>For some businesses, capital projects are on hold. For others, the need to improve tech infrastructure to support business growth or even protect existing sales means they need to press on but with a sharper eye on budget. In this episode we look at ways businesses can sensibly manage project costs downwards without having to rip the heart out their scope and functionality.</p> <p>Tl;dr what we cover:</p> <ul> <li><strong>What are the biggest costs areas in a project and how do you manage them?</strong></li> <li><strong>What project efficiencies can you introduce to shave cost lines?</strong></li> <li><strong>What are the nice to haves that can be cut without materially damaging ecommerce project success?</strong></li> </ul>
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EP165: Mollie On Ecommerce Payment Trends & Their Flexible Payments Engine
<p>Ecommerce payments is a big topic, so it helps to understand how key technology providers are supporting ecommerce businesses around the world. Mollie currently supports more than 130,000 businesses globally across a broad range of industries and regularly publishes data on payment trends to share insights with the industry.&nbsp;</p> <p>We sat down with UK country manager Josh Guthrie to discuss the key global ecommerce payment trends from the last 12 months, how Mollie's commercial model works and some of the key features its customer depend upon, including daily settlement, recurring payments and support for local payment methods.</p> <p>Tune in for platform insights and practical ecommerce payment advice.</p>
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EP164: Optimizely On Using Ecommerce Experimentation To Improve Digital Customer Experiences
<p>Testing is done by lots of ecommerce teams to make incremental improvements to their website. Fewer fully embrace experimentation.</p> <p>Experimentation is done without a fear of failure or expectation of outcome. Testing is done with with an expectation of a winner. Experimentation leads to new things, while testing validates assumptions. Experimentation is dangerous, while testing is safer.</p> <p>In October 2020, Episerver acquired leading global experimentation platform Optimizely and rebranded as Optimizely. For this episode, we sat down with David Carlile, Senior Director Product Strategy, to discuss how the platform enables ecommerce teams to uncover customer insights and create high-performing experiences.</p>
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EP163: Shopify Product Strategy, What Components Means For Ecommerce & Views on Web3 with Alex O'Byrne
<p>An interview with leading Shopify agency We Make Websites co-founder Alex O'Byrne to review Shopify's current market position and go-to-market strategy. Alex shares his perspective on what Shopify's big recent announcement about Components really mean to ecommerce merchants and whether or not it marks a fundamental architecture shift or rather a marketing play to establish its credentials as a composable solution.&nbsp;</p> <p>Tune in to learn from a respected Shopify thought leader how Shopify is positioned against market leading component-based platforms like Commercetools, where its heading with its product strategy including the capabilities of the new B2B offering such as native price lists as well the value proposition of Web3 and how applicable this technology is to mainstream ecommerce (Alex isn't a fond Web3 proponent!).</p>
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EP162: Commercetools Chief Strategy Officer Kelly Goetsch on Product Strategy, Mid-Market & B2B
<p>Most people consider Commercetools as an enterprise solution, competing against alternative models like Salesforce and Adobe. However, there has been recent discussion about Commercetools growth product plans to target the mid-market and how the mid-market will become more important from a product strategy point of view.&nbsp;</p> <p>This episode features an interview with Chief Strategy Officer Kelly Goetsch, a co-founder of the MACH Alliance and respected technology thought leader. We explore the current product focus, key platform capabilities including search, content and B2B.</p>
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EP161: What Is The True Value Proposition For Headless Commerce, with Studio Rotate
<p>Buzzword bingo! Headless is thrown around a lot in our industry but amidst the noise there are some interesting projects emerging demonstrating the value that a flexible tech stack can have if the business properly understands the impact of going down this route. Today we’re talking to an expert who has stacks of real-world project experience. Jim Tattersall is Founder &amp; CTO at Rotate°, who are strategic design &amp; technology partners for ecommerce brands.</p> <p>We discuss:</p> <ul> <li><strong>What is the real value proposition for investment in headless?</strong></li> <li><strong>How does the challenge &amp; experience building on different headless platforms compare?</strong></li> <li><strong>What is Studio' s preferred front-end tooling?</strong></li> <li><strong>When isn't headless the right approach for an ecommerce team?</strong></li> </ul>
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EP160: The Impact Of Stylitics Outfitting Technology On CX & Ecommerce Revenue
<p>Stylitics is the world's largest producer of shoppable digital content for the fashion industry, supporting 50M shoppers per day with personalized inspiration from over 3,000 brands and across nearly 100 of the world's largest retailers. In this ecommerce podcast we interview Rohan Deuskar, Founder and CEO, to discuss what type of business outfitting tech best suits and why, how can ecommerce teams are blending automation with brand control and how Stylitics customers are using the tool to drive a genuine ROI.</p>
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EP159: Shopware Ecommerce Platform Strategy Update & Roadmap Review
<p>The ecommerce platform landscape is busy and every year platforms update their roadmaps, increase feature sets and sometimes pivot strategically. That’s why we like to stay up to date with what leading vendors are doing and share with you their perspective on the market and where they’re taking the product roadmap. In this episode we dive into the world of Shopware to cover:</p> <ul> <li><strong>How has Shopware’s market strategy evolved and why?</strong></li> <li><strong>Key product capabilities and how they’re reacting to competitor evolution</strong></li> <li><strong>Roadmap focus for 2023</strong></li> </ul> <p>The interview is with Justin Biddle<strong>, </strong>UK GM for Shopware since 2019, and Ben Marks, Director Global Market Development since 2021.</p>
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EP158: Ecommerce Vendor 2022 Roundup - New Features, Product Strategy & Roadmap Focus
<p>As we're technology and vendor agnostic and our goal is to help you better understand the ecommerce technology landscape, our final episode of 2022 dives into the current ecommerce platform market to look at key vendors and ask:</p> <ul> <li>How has the product strategy changed during 2022 and why?</li> <li>What are the top product features added in the last 12 months?</li> <li>What has been the biggest customer account win of 2022?</li> <li>Roadmap focus heading into 2023</li> </ul> <p>We’re covering among others Shopify, BigCommerce, Optimizely, Elastic Path, Commercetools, Oro, Shopware and Remarkable Commerce. Please note it’s not exhaustive, there are so many players and we did reach out to a few others for their input but didn’t get a reply in time to include them.</p>
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EP157: How Ecommerce Teams Use The Yotpo Marketing Platform To Increase Customer Loyalty and LTV
<p>In this ecommerce podcast, James interviews Erin Twyman, Senior Manager for Learning &amp; Enablement, and Itay Vladomirsky, Director of Partnerships, at customer marketing platform Yotpo.</p> <p>Erin and Itay share insights on how ecommerce teams make use of the Yotpo platform ecosystem to automate customer campaigns, including customer reviews, SMS marketing and loyalty programs. They also explain how the new Subscriptions product for Shopify merchants works and where the future roadmap focus is heading into 2023.</p>
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EP156: Navigating the Complexities of Tax & Duty Handling for International Ecommerce with Avalara's Tax Technology Solutions Manager
<p>Whenever tax and duty handling is mentioned during an ecommerce migration, it usually raises a few sighs because it’s a highly complex area and people working in finance and compliance are used to headaches. In this episode we interview Avalara's tax technology solutions manager, Heather Wight, to get an expert view on latest tax developments.&nbsp;</p> <p>Tune in to get practical advice about the realities of handling tax &amp; duties for international ecommerce. Heather covers</p> <ul> <li><strong>Key international tax policy developments and their impact on ecommerce</strong></li> <li><strong>What merchant problems does Avalara solve and how?</strong></li> <li><strong>What’s the integration path on leading ecommerce platforms?</strong></li> <li><strong>Where’s the roadmap heading?</strong></li> </ul> <p>After 14 years at DHL building up a formidable knowledge of cross border trade, supporting a wide range of businesses to understand and plan for compliance, Heather moved to Avalara this year as a tax specialist and is ideally placed to give ecommerce teams real-world advice.</p>
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EP155: Personalised Product Discovery for Ecommerce Using Klaviyo & Octane AI, with Paase Digital
<p>In our 155th episode we're joined by Phil and Dave from Paase Digital, who talk to us about how they implemented a personalised quiz (along with other CRM tactics and features) to help drive revenue and increase first party data capture for Curlsmith.&nbsp;</p>
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EP154: Magento for 2023 - Understanding Market Fit & How To Reduce Running Costs
<p>We have a lot of discussions around Magento and how the market fit and customer type has changed since the move to Magento 2 and Adobe's acquisition. There is a lot of negative sentiments towards Magento as a platform, a common view being the total cost of ownership is always much higher than on leading SaaS vendors like Shopify and Big Commerce. Given our platform agnostic outlook, we like to stress test this type of assumption because every platform has its place in the market and relative strengths and weaknesses.</p> <p>In this episode, we sit down with Lewis Sellers, a highly experienced Magento developer and MD of Pinpoint, a respected Adobe Commerce specialist agency. We ask Lewis where he sees Magento fitting in the ecommerce platform marketplace now, for what type of business and use case it's still the right platform and how to address known issues such as the complexity of support and maintenance and handling upgrades.</p>
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EP153: When You Need A Specialist CMS Instead of Native Platform Page Builders & How to Evaluate CMS Systems
<p>Content features quite highly in most ecommerce platform RFPs, especially with brands looking to focus on customer experience and not just commerce capability. Vendors talk about their page builders whereas businesses are expecting a CMS (content management system). In this ecommerce podcast we look at valid use cases for when investment in a specialist CMS is required because native page builders can’t satisfy the business needs. Please note by native page builder, we mean the inbuilt page builders on market leading ecommerce platforms such as Salesforce Commerce Cloud, Adobe Commerce, Shopify Plus, Big Commerce and Shopware.</p> <p>We cover what native page builders can do and when the page builder is sufficient for an ecommerce business, what page builders can't do that a specialist CMS can and how you can meaningfully evaluate a CMS to build the business case for investment.</p>
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EP152: Justifying Ecommerce Tech Projects Like Replatforming During A Recession
<p>It has been a challenging year for many ecommerce businesses due to tougher trading conditions following bumper years in 2020 and 2021. Some verticals like furniture have struggled to hit sales budgets as customers cut back on spend, and businesses are reevaluating the need to invest in capital projects, as well as tightening the opex purse strings.</p> <p>With this in mind, we're exploring what can be justified reasons for investing in capital projects for ecommerce during an economic downturn. We ask is<strong> </strong>there a justification to invest during tough trading times, what are the risks of undertaking a big tech project during a recession and how do you mitigate risk and make the right decision?</p>
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EP151: WordSeed’s Pivot From Ecommerce Marketplace to Brand Discovery Platform
<p>In this ecommerce podcast, Paul &amp; James explore how Wordseed has pivoted from providing marketplace technology to a brand discovery platform. Tune in to listen to co-founder Harry Beattie discuss the operational and technology implications of changing business models, how they enable content creators to launch their own branded websites and how what the plan is for their recent acquisition of the Bombinate marketplace platform.</p>
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EP150: By Design - How To Manage Projects When Design & Development Are Done By Different Agencies
<p>It’s common for the chosen SI (systems integrator) partner for a replatforming project to provide design resource and manage the development project end-to-end. However, not all agencies have sufficient depth of design skill or breadth of experience to satisfy the client’s needs, especially for luxury brands where brand experience is as important to the project as the ecommerce functionality. In this scenario, the client will partner with a design specialist to deliver visual designs to the development agency.</p> <p>Each approach has its own set of pros and cons, and in this episode we’re talking about how to align design &amp; dev agencies to minimise the risk of designs not being fit for purpose or adding unnecessary cost to the build phase to shoehorn visual designs into an ecommerce platform and set of front-end templates.</p> <p>Tl;dr what we cover:</p> <ul> <li><strong>Pros and cons for separating design and development</strong></li> <li><strong>Running an efficient design phase including kick offs and briefing</strong></li> <li><strong>Aligning design with development for your happy path</strong></li> </ul>
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EP149: Using Maverick To Deliver Ecommerce Personalisation With AI-Generated Videos
<p>Personalisation covers a wide range of ecommerce use cases. Often it's discussed in the context of product personalisation, that is refining the products shown to shoppers on websites and via digital marketing channels like email based on their user profile, what they've previously bought and browsed. Increasingly, ecommerce teams are looking for ways to provider deeper personalisation of the shopping experience to reward customers and encourage greater loyalty, in other words improve retention rates.</p> <p>In this ecommerce podcast, we explore how Maverick is helping ecommerce retailers get results by delivering personalised video at scale using its AI platform. Maverick enables retailers to record a single customer video, then personalise based on name, and distribute to its customers via email marketing. Maverick also plans to roll-out its tech to additional distribution channels like SMS and WhatsApp, and enhance the elements in the video its customers can personalise e.g. which product they bought.</p> <p>Listen to co-founders Debarshi and Eitan explain why they launched the platform, how retailers are using it and where they see AI-driven personalisation in ecommerce headed.</p>
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EP148: Building Fast and Flexible Ecommerce Solutions with Commerce Layer
<p>The ecommerce platform landscape is ever shifting and there have been a lot of new vendors entering in the past few years, responding to the increase in demands for flexible, scalable technology stacks. In this episode we give you an insight into a composable commerce API for developers, Commerce Layer. Tune in to understand where Commerce Layer fits and how its proposition, being developer focused, is different to some of the other mainstream platforms like Shopify, Adobe, BigCommerce etc.&nbsp;</p> <p>Listen to founder, Filippo Conforti, explain the genesis of the platform, their go-to-market strategy and where the platform roadmap is headed.</p>
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EP147: Automating Digital Asset Management & Improving Site Performance, with Cloudinary
<p>It's safe to say that website performance has a direct impact on customer experience and conversion rate, there's plenty of data out there to make the correlation. However, performance can become fragmented and compromised given how many systems make up an enterprise ecommerce implementation, from back office systems supplying source data to 3rd party apps and widgets performing specific front-end functions like UGC feeds and customer reviews.&nbsp;</p> <p>In this episode, Paul &amp; James sit down with Tal Ofer, Senior Partner Manager, and Zuzana Samaj, Senior Solutions Engineer at<strong> </strong>Cloudinary. Cloudinary's mission is to help companies unleash the full potential of their media to create the most engaging visual experiences. The podcast covers key DAM related issues faced by ecommerce businesses, the impact of DAMs on speed and performance, the use of AI in digital asset management and integrations with ecommerce platforms.</p>
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EP146: Driving Checkout Conversion With Parrot’s SMS Payment Solution
<p>SMS marketing has seen strong growth in the past few years, as marketers look for differentiation given how crowded email inboxes are. At the same time, shoppers are looking for simple ways to pay online to speed up checkouts and make life easier when shopping on mobile devices. For this episode, we sat down with Osa Gaius, Founder and CEO at innovative SMS payment specialist Parrot.</p> <p>Parrot is an end-to-end payment solution that leverages SMS to drive easy checkout and a higher frequency of recurring purchases. Listen to Osa explain Parrot’s SMS solution, how it benefits ecommerce teams, how it integrates with their existing tech stack and the commercial model and impact.</p>
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EP145: Growing the DTC Ecommerce Channel of Beerhawk and Perfect Draft, with MD Alex Nelson
<p>Beerhawk is a fast growth DTC business selling craft beer and a beer dispenser to bring the pub vibe to homes and offices. James &amp; Paul sat down with MD Alex Nelson to understand what's driving the sales growth, how the business operates its ecommerce stores, how and why it's using Magento and how it is balancing the use of development resources between its in-house engineering function and external partners.&nbsp;</p>
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EP144: Universal Shopping Baskets and Order Management for Omnichannel Retailers, with Mercaux & Fluent Commerce
<p>Delivering a seamless cross channel experience is a strategic imperative for omnichannel retailers but operational complexity makes it hard or expensive to achieve, usually due to challenges integrating disparate technologies. In this episode we explore the partnership between OMS specialist Fluent Commerce and in-store experience platform Mercaux. Mercaux recently launched a universal shopping basket solution that integrates with Fluent's OMS platform, so we interviewed Shaun Britton, Global Sales Director at Mercaux and Jamie Cairns, Chief Strategy Officer at Fluent, to understand who it's designed for, how it works and what benefits merchants can expect.</p>
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EP143: Selecting The Right Back Office Systems for Ecommerce, with Integration Expert & Ecommerce Thinking Co-Founder Luke Hodgson
<p>When the word ERP integration is mentioned in an ecommerce project, it either creates a surge of panic and fear, or people assume it’s just a simple case of sending data between two systems and underestimate the potential complexity and impact. In this episode we interview Luke Hodgson, a specialist in managing ERP &amp; other systems integration projects for a wide range of clients.</p> <p>We discuss when a business needs an ERP and when it doesn't, the pros and cons of using one vs. not and how integration projects can be de-risked. Tune in to learn for Luke's practical experience as the founder of both Patchworks and HighCohesion.</p>
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EP142: Data Migration For Ecommerce Projects - Lessons Learned & Key Considerations
<p>Data migration is an essential part of all site migrations. However, it’s not always focused on enough during Discovery resulting in a lack of detail in statements of work, which can cause problems further down the line in the project, for example scope and cost creep. In this ecommerce podcast, Paul &amp; James share their advice and project experience, discussing what a good data migration looks like and covering the different types of data businesses need to plan into their migration and what to look out for to do this effectively.</p>
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EP141: Chord's API-First Ecommerce Platform Overview and Key Features
<p>The ecommerce platform landscape is quite cluttered. In this interview, Paul chats with with Chord's Co-founder and CEO Bryan Mahoney, looking at where Chord sits in the ecommerce platform market and whats its key selling points are for merchants.&nbsp;</p> <p>Bryan's background is running an design and development agency helping early stage DTC brands like Glossier grow their ecommerce presence. Bryan shares his expertise and discusses how their data-first approach provides a point of difference to older platforms that have only recently evolved into providing robust APIs.</p>
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EP140: Multi-Storefront For Ecommerce: Why It's Needed, When To Use It & Typical Use Cases
<p>We’ve seen a few businesses pulling back the number of storefronts for ecommerce due to the day-to-day management effort and the cost impact e.g. licensing, maintenance, support etc. There needs to be a clear business case for investing in one or more additional storefronts and businesses really need to be able to measure incremental impact.</p> <p>In this ecommerce podcast James &amp; Paul do a talking heads on the use cases for single vs. multiple storefronts. They provide a clear definition of what multi-storefront means, exploring how the decision impacts ecommerce teams operationally, then cover common use cases for single storefronts with multi-currency and localisation vs. when multi-storefront is a worthwhile and necessary investment.</p>
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EP139: Deep Dive Into Shopify New Features and Releases Like Editions
<p>An interview with Paul Grey, Product Marketing Lead for Shopify's Ecosystem Team. Paul works closely with Shopify's development and agency partner network to help merchants improve how they use the Shopify platform and its app network. Learn more about the product strategy behind new tools like Editions.</p>
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EP138: The Business Case For Improving Your Post Purchase Customer Experience, with Narvar
<p>Join us for a podcast deep dive into Narvar's customer experience platform. We interview Adrien Naeem and Chris Hoskin to discuss how ecommece teams can build the business case for post purchase CX, the key features of the Narvar returns portal and how they support retailers to provide a red carpet experience for premium brands. Discover how other businesses are using Narvar and where Narvar sees the future of post-purchase CX.</p>
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EP137: Advanced Search and Merchandising Tooling For Ecommerce, with Advanced Commerce
<p>Founded by former Attraqt CEO, Andre Brown, Advanced Commerce initially went out to market as an ecommerce platform but pivoted back to focus on search and merchandising. As 2022 brings tougher trading conditions and a sharper focus on improving onsite customer experience to boost sales and retention rates, we sat down with Andre to explore how Advanced Commerce set about to offer a point of difference to ecommerce teams in the search &amp; merch space. We cover their market positioning, points of difference with other market leading systems and the benefits more advanced merchandising can add to an ecommerce business.</p> <p><br></p>
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EP136: Using Marketing Automation To Improve Customer Comms & Personalisation, with Klaviyo
<p>The industry talks a lot about connecting with customers at the right time and the right place. In this episode, we're joined by Allen Chaves, CTO of our sponsors Klaviyo, to discuss how their platform enables ecommerce businesses to drive smart email marketing flows. We also explore emerging trends and innovative uses of the platform.</p>
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EP135: The Value Of Providing A Premium Concierge Service, with Harper Concierge
<p>Luxury brands want shopping to be an experience, not just a functional process. Often this results in money thrown at the front-end and in visible elements like packaging but not always the logistics. We all know that the shipping experience pays a vital role in nudging first time shoppers into repeat buyers. In this ecommerce podcast, Paul &amp; James interview the founder of leading concierge provider Harper on the &nbsp;value of a concierge service, for example white glove delivery for VIP customers.</p>
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EP134: Reducing In-Store Checkout Friction & Boosting Sales With Mishipay's Ecommerce Apps
<p>Queue abandonment is a common issue for retailers and long wait times frustrates shoppers. In this episode, we sat down with Mishipay CEO and founder, Mustafa Khanwala, to discuss common in-store purchase frustrations and the benefits of digital solutions like barcode scanning for retail teams. Mustafa shares his insights on the challenges of in-store checkouts and how the Mishipay solution has been designed to put shoppers in control of the checkout to improve conversion and drive basket value.</p>
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EP133: Building The Right Martech Stack For An Ecommerce Retailer
<p>The martech landscape is cluttered. The Marketing Technology Landscape Supergraphic states around 5,000 vendors but in reality it’s much more. Modern businesses demand agile tech stacks and greater speed to market, as well as the elusive single customer view of data, but achieving this isn’t straight forward. &nbsp;Additionally, tech selection isn’t always well orchestrated, with silos resulting in systems being selected without company-wide integration being understood or planned for. &nbsp;&nbsp;In this ecommerce podcast, James Gurd and Paul Rogers sit down with an experienced ecommerce data &amp; technology consultant to discuss common issues with martech setups, how to address them and what a good martech stack looks like.</p>
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EP132: What Does A Modern Ecommerce Technology Stack Look Like & Why
<p>Many organisations have moved away from the ‘one source of truth’ platform that does everything <em>e.g. application, logic, compiling code, submitting the html to the browser. </em>Instead, they<em> </em>have a hybrid setup where ecommerce plays a more closely defined role, sometimes it’s simply just a shopping basket &amp; checkout!</p> <p>An important distinction is now being made by ecommerce teams as to what the role of an ecommerce platform should be and how it enables the business to achieve other functionality e.g. how to support an RMA process without having to be responsible for the heavy lifting of processing returns.</p> <p>In this podcast, experienced consultants James Gurd and Paul Rogers talk about the typical systems that are being plugged into modern ecommerce platforms, such as PIM, what purpose they serve and how they benefit ecommerce businesses.</p>
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EP131: Trending & Popular Technology Being Used by Ecommerce Teams
<p>The ecommerce and martech space is crowded, with thousands of vendors to consider. In this podcast, Paul &amp; James share insights on which capability areas are getting investment &amp; why, based on their own projects and what the ecommerce businesses and digital agencies they work with are prioritising. They discuss established and emerging 3rd party technology and how it’s being used, what the tools can do &amp; what's good about them, challenges to look out for and opportunities for these vendors to enhance the feature set.</p>
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EP130: How To Approach Your Ecommerce Roadmap & Manage It Effectively
<p>Learning how to plan and manage your ecommerce roadmap is really important. The roadmap is a schedule of work for the maintenance and continuous improvement of your website, the ecommerce equivalent of a content calendar. It indicates the ecommerce team’s priorities and can be distributed to help internal &amp; external partners plan and align. In this podcast, Paul &amp; James give advice on what a roadmap needs to include, how to manage your roadmap and how to use it effectively to prioritise resources to ensure you can deliver planned work.</p>
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EP129: How To Communicate Effectively During Ecommerce Technology Projects
<p>When embarking on an ecommerce technology project, for example migrating to a new ecommerce vendor or integrating a 3rd party CMS, it's imperative to have a structured plan for communicating across the various internal and external stakeholder groups. Without clear communication, projects can be derailed by inefficiency, such as important tasks not being completed on time that slow down development sprints. In this podcast, James &amp; Paul share the key learning from a combined 30+ years of ecommerce technology project management, exploring how you need to communicate with and when, proven techniques for managing communication effectively and some of the most popular tools used by Client-side teams.</p>
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EP128: 10 Tasks Ecommerce Teams Need To Complete To Prepare For A New Site Launch
<p>Preparing for a new site launch can be a daunting prospect and the hard work that has gone into the development phase can be undone if the migration isn't planned in detail. In this ecommerce podcast, consultants James Gurd and Paul Rogers talk through their top 10 things for ecommerce teams to focus on to help them avoid common site launch issues and ensure everyone is working to a clear, structured plan.</p>
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EP127: Multi-Storefront Management For BigCommerce: Latest Release, Challenges & Roadmap
<p>Historically, a common challenge when proposing BigCommerce to ecommerce businesses with a strong International presence was the lack of a genuine multi-storefront (MSF) solution. Instead, merchants typically required separate storefronts logins and integrations. With the latest MSF release, BigCommerce has significantly improved its MSF capabilities so we sat down with the team to discuss how it now compares to market leaders like Magento and Salesforce? James Gurd and Paul Rogers interview Kristina Pototska, Head of Product Management, and Jim Herbert, Senior VP &amp; General Manager EMEA. They provide an honest appraisal of the current level of maturity for BigCommerce's MSF product suite and discuss how they're constantly improving to address some of the known limitations.</p>
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EP126: How Marxent’s 3D Cloud Helps Ecommerce Retailers With AR + 3D Product Configuration
<p>In this ecommerce podcast, consultants Paul &amp; James interview Marxent's Founder and CEO, Beck Besecker. Ther discussion explores what Marxent’s 3d Cloud proposition is, how much work is required for a retailer to get started with 3D product configurators/AR and how the integration works for ecommerce platforms like Shopify and Magento. Tune in for platform and ecommerce insights.</p>
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EP125: Shopify 2.0 Digest - Key Improvements, Benefits for Merchants & Known Limitations
<p>Shopify Online Store 2.0 was announced to developers in Q2 2021, representing a major upgrade to the theme architecture to improve storefront management for developers and ecommerce teams. Paul &amp; James sat down with leading Shopify experts Piers Thorogood, Co-Founder at WMW, and Dan Gamble, Development Director at BAO to discuss the impact of 2.0 on ecommerce teams. Listen in for insights on Sections Everywhere, headless commerce, Shopify Markets and international ecommerce, multi-language, Shopify Flow, B2B and predictions for where Shopify is headed as a platform.</p>
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EP124: Key Considerations When Switching To A Leading SaaS Platform Like Shopify or BigCommerce
<p>When you change your ecommerce vendor model, such as going from Open Source hosted to a cloud-native multi tenant SaaS, you’re not just swapping out the software; it’s a different way of working and you need to understand the implications so you can plan for them. No platform is perfect, so learning how and when to compromise is key. In this episode Paul and James share their experience of the impact migrating to a true SaaS solution has on ecommerce teams, both technically and operationally, exploring the key benefits and some of the challenges that need to be understood.</p>
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EP123: Ecommerce Basket & Browse Abandonment Marketing Automation - Good Practice Tips and Tools
<p>An ecommerce podcast explaining what browse and basket abandonment are and why they’re important for ecommerce. We cover common mistakes and how to avoid them, tools ecommerce teams can use and implementation challenges to watch out for. Our advice is based on experience implementing campaigns and working with other ecommerce teams who run this type of marketing automation.</p>
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EP122: Ecommerce Analytics Tracking In A Cookie-Less World: New Best Practices with Elevar's Owner Brad Redding
<p>Expert insights on where ecommerce analytics is heading with all the changes to privacy and cookie-based tracking. Hear from Elevar's owner Brad Redding on the demise of cookie-based tracking, what all the changes have meant for advertisers and ultimately merchants and what other solutions are out there to replace cookies.</p>
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EP121: GA4: What Ecommerce Teams Need to Know & How To Plan
<p>In our 121st episode, James is joined by analytics experts Anna Lewis and Jill Quick, who discuss all things GA4. Key topics include when users should be migrating to GA4, the current state vs UA, the likely roadmap for GA4 pre the migration deadline and much more.</p>
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EP120: Composable Commerce for SMEs - Under the Hood of Elastic Path's Accelerator Solutions
<p>Composable commerce is a popular industry term but isn't well understood by many ecommerce businesses. In this episode we're jargon busting with Elastic Path, Amplience and Algolia. We explore<strong> </strong>what composable commerce means for ecommerce businesses, the challenges &amp; business benefits of composable architecture and how Elastic Path's accelerator solutions for composable are designed to benefit SMEs and speed up time to market. Join us + Rory Dennis, Co-Founder and GM North America, Amplience + Bernadette Nixon, CEO, Global ISV Partnerships, Algolia + Jamus Driscoll, CEO at Elastic Path.</p>
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EP119: De-risking Ecommerce Technology Projects: Common Issues & Proven Solutions
<p>In this ecommerce podcast, James Gurd and Paul Rogers explain why businesses need to accept that risk is inevitable when embarking on ecommerce technology projects and give advice on how to implement a sensible approach to risk mitigation, based on experience working on a wide range of projects.</p>
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EP118: Re-Sale & The Circular Economy in eCommerce, with Kate Walmsley
<p>In this episode, Paul talks with ecommerce veteran <a href="https://www.linkedin.com/in/kate-walmsley-573608/"><u>Kate Walmsley</u></a>, who is the Co-Founder of sustainability / re-sale startup, <a href="http://tern.eco/"><u>Tern</u></a>. Key topics include the role of re-sale in today's ecommerce world, the benefits to brands (beyond just revenue), example programs from big brands and much more.&nbsp;</p>
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EP117: Quiver & Maplin On Why Instant Delivery Is The Next Battle Ground for Ecommerce Shipping
<p>In this episode, we explore the key trends in ecommerce shipping with Matt Barrie, founder at fast delivery platform Quiver, and Ollie Marshall, MD at Maplin. We discuss Quiver's focus on customer centricity, what this means for retailers and shoppers, the impact of fast delivery on customer retention and so much more. Tune in for advice, insights and all round good conversation!</p>
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EP116: Selling Fragrance Online: Headless Commerce, Live Shopping, Subscriptions & More with The Fragrance Store's COO
<p>In this episode we focus on fragrance ecommerce, interviewing Julian Holt, COO at The Fragrance Shop. Julian talks us through<strong> </strong>the tech stack for the UK's leading independent fragrance brand, running live shopping events, delivery subscription, offering BNPL in the checkout and much much more.</p> <p><br></p>
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EP115: Diversity in Ecommerce: How Afrodrops Is Transforming Online HairCare For Black People
<p>We welcome back the wonderful Luke Carthy, founder of Afrodrops and respected ecommerce consultant. Luke talks about the importance of black-owned ecommerce businesses, what diversity means for brands and how to launch lean and grow a new ecommerce business from the ground-up.</p>
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EP114: One-Click Checkout - Interview with Fast CEO Domm Holland on Gaining Ecommerce Wallet Share
<p>Disruptive technology provider Fast provides a one-click checkout that enables shoppers to use a central wallet across any retailer that supports the Fast payment method. Tune in to learn for an interview with CEO and Co-founder Domm Holland on what <a href="https://www.fast.co/" rel="noreferrer noopener" target="_blank">Fast</a> is, how it works and what benefits it offers customers and ecommerce businesses.</p>
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EP113: Wearth London Co-founder on Green Ecommerce & Its Marketplace For Sustainable + Eco-friendly Products
<p>Ed Davies, CEO and Co-founder at Wearth London talks to us about why the business chose BigCommerce &amp; partner 5874 for their ecommerce operations, reasons for building their own product management system in-house instead of using a 3rd party and some of the tech that has helped them grow online.</p> <p><br></p>
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EP112: Kick Game's Co-founder on Building A £30m+ Marketplace Ecommerce Business on Shopify
<p>For this episode we focus on Kick Game's brand &amp; customer proposition and its rapid growth to being a £30m+ retailer. We talked to David Franks, Co-founder &amp; CMO, about the trials and tribulations growing a retail brand on Shopify and launching marketplace ecommerce, with an honest appraisal of working with Shopify as an ecommerce platform.</p>
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EP111: How To Make Sure Your Statement of Work Is Fit For Purpose
<p>In our 111th episode, Paul and James discuss the importance of building a solid statement of work when going into a replatforming project. They cover key things such as scope definition, roles and responsibilities, supporting documentation and various other aspects.&nbsp;</p>
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EP110: KURU Footwear and the Technology & Marketing Decisions Behind A Fast Growth Brand
<p>In this episode we interview Sean McGinnis, President &amp; Integrator at KURU Footwear, about&nbsp;the lessons learned managing a fast growth consumer brand and the technology helping to drive that grow. Sean talks about the use of Magento as their ecommerce platform, the challenges of fast growth including building a team, key marketing decisions and much more.</p>
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EP109: Email Marketing for Ecommerce with Inbox Heroes: Trends & Advice For Your 2022 Campaigns
<p>For most ecommerce businesses, email marketing has a higher ROI than you can expect from any other form of marketing. However, it's not easy maintaining a good quality email list and finding smart ways to use marketing automation to drive £££. In this episode we speak to two highly experienced digital marketers, Maret and Sarah, who give advice based on their experience working for a wide range of ecommerce companies.</p>
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EP108: When Do You Need To Replatform and How Do You Justify The Investment?
<p>Join Paul and James, two experienced ecommerce professionals, as they explain valid reasons to replatform, how to build the business case for investment and scenarios when a business might need to pivot and throw away an existing migration.</p>
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EP107: Why Grenson Migrated from Magento to BigCommerce & The Key Benefits
<p>In our 107th episode, we talk to Ashley Hubbard, Ecommerce Manager at Grenson, about his experience with migrating to BigCommerce Enterprise. We discuss their approach to design, why they decided not to go headless, key pros and cons of the platform, data migration and lots more.</p>
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EP106: Key Ecommerce Platform & Technology News: 2021 Digest
<p>There are so many ecommerce platforms on the market, and lots of different models. It's impossible to cover each platform and every change in 2021, so for this episode Paul &amp; James, two experienced ecommerce consultants, discuss the major technology trends from 2021 and assess some of the big market announcements, from BigCommerce launching multi-storefront to Episerver's acquisition of Optimizely and subsequent rebrand.</p>
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EP105: What Content & Commerce Teams Need to Know About Wordpress Site Performance & Security, with Marketing Technologist Jono Alderson
<p>Wordpress has an extensive community and massive install base. Over <strong>409 million people</strong> view more than <strong>20 billion pages</strong> each month! It’s used on content sites like TechCrunch and commerce sites like the Bjork Official Store (for 90s indie lovers!).</p> <p>Being Open Source presents challenges to ensure your implementation delivers a high performance site &amp; poor governance can ruin your CWV scores. For this episode we talk with Jono Alderson, a leading voice in the Wordpress community and a marketing technologist whose favourite things are web development, futurology, WordPress, science-fiction, and gin!</p>
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EP104: How To Speed-up & Simplify Supplier Enablement for Dropship and Marketplace Commerce, with Convictional
<p>How much more would you sell if you could onboard existing and new suppliers in minutes, not months? We sit down with Roger &amp; Chris from Convictional to understand how their supplier enablement platform and expertise is improving business efficiency for ecommerce teams selling through dropship and marketplace models.</p>
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EP103: Lessons Learned Working With BigCommerce & Building Apps for the Marketplace, an interview with Space48
<p>In our 103rd episode, we're joined by ecommerce veteran and Innovation Director at Space48, Tom Robertshaw. Tom talks to us about all things BigCommerce and how Space48 have found it in comparison to other platforms, as well as how he's personally found transitioning into a product role and the new apps Space48 is building for BigCommerce merchants.&nbsp;</p>
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EP102: Migrating A Large Catalog, Multi-Brand Site to BigCommerce Enterprise with Monwell & 5874
<p>Monwell recently replatformed to BigCommerce and implemented Comestri as a PIM to provide advanced product catalogue management. In this podcast we spoke to Co-founder and Director Nick Sidwell, to understand why BigCommerce has been chosen to power such a large product catalogue business.</p>
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EP101: Phoenix From The Flames: How Maplin Built a Scalable Magento Implementation
<p>Maplin is a much-loved UK brand with a surprisingly large product catalogue and diverse audience. Having gone into administration in 2018, the brand was bought by Digital First Retail Ltd. It’s now online only having shuttered the stores, so we’re getting under the hood to explore how &amp; why Magento was used to power its new ecommerce operation.</p>
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EP100: What’s Driving Rapha’s Global Ecommerce Growth? An Interview with Technology Director Ben Bodien
<p>Rapha was founded in 2004 in London with the goal of making the world’s finest cycling clothing, for beginners through to cycling professionals. The brand has grown rapidly online and technology has inevitably been a key enabler. For this episode we talked to Rapha’s Technology Director Ben Bodien about the technologies they use and how they’re using them to support and drive business growth.</p>
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EP99: The Noopd Kid On The Block: Using POAS To Improve Paid Media Profitability
<p>Investment in marketing automation tools has been increasing rapidly. Did you know that 9 out of 10 marketers use more than one form of marketing automation software? According to Marketo 76% of companies that implement marketing automation generate a return on their investment within the first year.</p> <p>Having recently talked at BrightonSEO, we invited Nick Huber, cofounder &amp; CEO of Noopd, to discuss how AI tools help people make smarter campaign decisions. This episode is ideal for people working in ecommerce who don't yet have an advanced level of paid media knowledge and want to learn more</p>
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EP98: How To Properly Evaluate An Ecommerce Platform Without Needing A Complicated RFP
<p>It’s the $million question. You’re migrating to a new platform and want to ensure it’s fit for purpose, and you’ve understood potential issues &amp; risks to enable mitigation plans to be put in place. How do you evaluate a new platform to get meaningful insights and avoid a vanilla box ticking exercise?</p> <p>In this episode, Paul &amp; James provide practical advice and tips based on years of experience. They cover deciding which capabilities to focus on, how to plan &amp; run effective demos, how to do due diligence and much more.&nbsp;</p>
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EP97: How To Select The Right Ecommerce Agency when Replatforming
<p>We've been involved in many agency selection processes, whether that's offering advice on how to run the project or making agency recommendations. What these projects have in common is a find the best-fit agency partner based on culture, capability, experience and affordability.</p> <p>In this episode we share advice on how to select an agency partner, discussing why you need to take this process seriously, the key capabilities of a good partner and effective decision criteria.</p>
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EP96: How Smarter Data Capture & Validation Improves Your Checkout, an interview with Loqate
<p>Did you know that cart and checkout abandonment account for up to a 70% loss in sales on average, based on 41 studies conducted between 2012 and 2019? Reducing and recapturing this lost revenue can greatly increase your conversions, allowing you to grow faster. One way to achieve this is to improve the quality of data capture using smart automation tools.</p> <p>For our 96th episode, James was joined by Matt Furneaux, Global Commercial Director at Loqate, a GBG solution. Loqate is a global solution specialist, providing a range of technology services to ecommerce teams to improve data capture and validation in the checkout.</p>
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EP95: How To Build A Replatforming Project Team - Key Roles & Responsibilities
<p>In our 95th episode, Paul and James discuss a host of different roles and when / why they're needed for different types of replatforming projects. Key topics for this episode include resourcing PM functions, different approaches to creative / design, the benefits of different technical inputs / roles and the importance of subject matter experts.</p>
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EP94: Lessons Learned Building A Global Ecommerce Marketplace, with the CEO of Openforvintage.com
<p>Ecommerce growth has been pretty epic since 2019. McKinsey stated that the US experienced 10 years’ growth in just 30 days! There are two sub-trends we’re covering on this podcast episode: ecommerce marketplaces and pre-owned luxury shopping. &nbsp;Linnworks consumer research found that nine out of 10 shoppers regularly started product searches on marketplaces, while figures from Mirakl show marketplaces grew 80% in the final quarter of 2020, twice the growth rate of other ecommerce channels. &nbsp;We discuss the challenges of starting and scaling a marketplace for pre-owned fashion and accessories with the CEO of Open For Vintage, Colin Saunders.</p>
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EP93: Ecommerce Growth in Asia with Global Fashion Brand Toteme + Migration to Shopify Plus
<p>In our 93rd episode, Paul goes solo and is joined by Diego Fria, experienced Luxury ecommerce professional and Ecommerce Director at global fashion brand Toteme. Diego talks about Toteme's recent migration to Shopify Plus, scaling internationally, growing in Asian markets, multi-channel ecommerce and building out his internal ecommerce team.</p>
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EP92: Reducing Ecommerce Returns With Better Technology & CX, an interview with Truefit
<p>In our 92nd episode, we're joined by TrueFit EMEA Managing Director Sarah Curran and Principal Success Manager, Astrid Laidet. Sarah and Astrid talk to us about the optimum setup for sizing in ecommerce, the impact of poor sizing information and context, how TrueFit works and various case studies illustrating how retailers are reducing returns rates.</p>
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EP91: Why It’s Important To Choose The Right Ecommerce Platform For Your Business
<p>It’s fair to say, the ecommerce platform vendor landscape is cluttered. People have their preferences, based on prior experience and also, let’s be honest, bias. Depending on which expert source you read, the recommendation for which platform is best varies and there are so many resour, including Gartner’s Magic Quadrant and Forrester’s Wave.</p> <p>When comparing platforms, it often appears that they do very similar things, with comparable feature sets either achieved natively or through ecosystem partners and apps/plugins. But how they do it and how close this fits with your operational model can vary significantly, as can the cost of running each platform. For this episode, we answer a question we've heard asked many times: does platform choice really matter i.e. is it worth spending time and £££ doing a detailed selection or can you just pick a platform that seems a good fit?</p>
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EP90: Building & Growing An Ecommerce Team
<p>In our 90th episode, Paul and James discuss various considerations around building an in-house eCommerce team. Key topics include the importance of different roles at different levels, the right first hire for a relatively new business, important skills for different roles, the value of a generalist, key challenges when building a team and outsourcing vs hiring in different areas.&nbsp;</p>
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Episode 89: How A Viral Photo Accelerated Ecommerce Growth for Roman Originals
<p>Getting a viral hit is every brand's dream: it creates a snowball of publicity and raises the brand profile online and offline. However, big spikes in publicity also presents challenges. When a high profile event accelerates ecommerce sales, it also has operational implications. In this podcast you'll discover the short and long term impact of The Dress for its owner, Roman Originals, and how it led to them migrating to Remarkable Commerce's SaaS platform.</p> <p>For our 89th episode, we're joined by Roman's Head of Ecommerce, Ian Johnson, and the Head of Product from their ecommerce technology partner, Remarkable Commerce.&nbsp;</p>
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Episode 88: Ecommerce Trading & Merchandising with Boden's Digital Trading Manager
<p>In this episode we discuss ecommerce trading &amp; merchandising challenges, strategy, tactics and technology with Kat Richardson, Boden's Digital Trading Manager. Kat has a wealth of ecommerce trading experience in Fashion &amp; Jewellery and shares her insights on how to handle trading for large product catalogues, campaign planning &amp; execution, the impact COVID has had on trading teams and how Boden uses AI/ML tools to drive product merchandising.&nbsp;</p>
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Episode 87: The Pros, Cons & Challenges of Headless Commerce - with Tom&Co
<p>Everyone seems obsessed by headless commerce Acronyms like PWA and SPA are common but we often find the non-tech audience doesn’t fully understand the implications, or know what impact this approach to the frontend can have on site speed and performance. In this episode we speak to an expert who has helped many retailers through the transition to headless commerce. Tom McCaul is the founder and CEO at leading Magento agency Tom&amp;Co, who have built B2C and B2B ecommerce sites for brands including Agent Provocateur, Oliver Bonas, RHS and Topps Tiles.</p>
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Episode 86: Building Out Scalable BI / Reporting for Brands with Candice Ren
<p>In our 86th episode, Candice Ren from 173tech joined us to talk about building out BI functions and business reporting systems for brand teams. In this episode we talk about when this is needed, the people required to build out this function, some of the benefits of building out bespoke solutions and much more.</p>
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Episode 85: How To Build A Successful Business On Amazon: interview with an ex-seller who made more than $10 million sales
<p>Amazon doesn’t really need an introduction; if you’ve not heard of them not sure this podcast is for you!</p> <p>2020 was the best year for e-commerce marketplaces in over a decade. Amazon marketplace sold an estimated $295 billion worth of products, increasing their sales by $95 billion, up from $200 billion in 2019. Attracted by that, nearly $1 billion in fresh capital was committed to firms looking to acquire Amazon sellers and brands.</p> <p>Today we’re exploring what makes a brand successful on Amazon and common pitfalls to avoid. We’re joined by Jon Elder, an ex-seller who grew his own multi million $$$ businesses on Amazon from the ground up &amp; now advises other businesses on how to achieve success.</p>
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Episode 84: Ecommerce in China: Local Market Insights from the Experts At Hylink
<p>In 2020, the retail ecommerce sales value in China amounted to <strong>around $2.3 trillion</strong>, up from 1.8 trillion the previous year. This year, for the first time anywhere, the majority of retail sales for the entire country will transact online. This revenue opportunity continues to lure retailers around the world, looking to tap into the fast-paced growth.</p> <p>However, selling online in China raises unique challenges. In this podcast we get the inside view from local market experts, Hylink. Ying Tiun, Digital Director, gives advice on selling via marketplaces like TMall, dealing with firewalls, tapping into social and live commerce and much more. &nbsp;As China's influence on ecommerce grows, this episode is essential listening.</p>
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Episode 83: Using Data Science & AI to Improve Product Discoverability, with Coveo's Head of Product
<p>Artificial Intelligence (AI) is revolutionizing ecommerce for small and big businesses. AI is being used by various ecommerce companies to get a &nbsp;better understanding of their customers. It is also being used to improve the online customer experience</p> <p>For episode #83, we speak to the data science team at Coveo. Coveo is an &nbsp;ecommerce vendor providing self-optimising AI that learns from every &nbsp;click and query. We discuss the role AI plays in a leading technology company and how it is benefiting merchants.</p>
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Episode 82: Unified Commerce: What Are The Ecommerce Benefits? with Spryker
<p>Technology constantly evolves and there’s a lot of talk in the industry about modern architecture vs. monolithic systems, with a trend towards unified commerce based upon flexible system design using APIs, microservices and cloud-based technology.</p> <p>On today’s episode we're providing practical insights to help people not only understand the terminology but grasp the practical applications &amp; benefits for ecommerce. Our focus is on microservices and packaged business capabilities, which are essentially compilations of services to deliver business functionality. We're joined by Boris Lokschin, CEO of Spryker, &amp; Michael Vax, Founder of Commerce is Digital consultancy, who have supported a wide range of Clients through their unified commerce journey.<br> <br> </p>
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Episode 81: B2B Ecommerce & CRM with OroCommerce
<p>For our 81st episode, we're joined by Chris Raven, UK Channel Manager for <a href="https://oroinc.com/" rel="noreferrer noopener" target="_blank">Oro Commerce</a> to talk about B2B commerce platforms and features. We talk to Chris about the rapid growth of B2B commerce, what this means for vendors like Oro and how merchants are using and customising the platform.</p>
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Episode 80: Ecommerce Growth Fuelled by a Superbowl Ad with Death Wish Coffee's Director of Ecommerce
<p>In our 80th episode, we're joined by Will Critcher, Director of Ecommerce for Death Wish Coffee. Will talks to us about the rapid growth of the Death Wish brand, the role of subscriptions in their business, their technology stack and the role Shopify has played for them. He also shares insights on the upcoming rebranding.</p>
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Episode 79: Improving Your Omnichannel Customer Experience, with David Williams & Graham Broomfield
<p>Retail has taken a battering through the pandemic but omnichannel remains as important as ever to ecommerce; for example in the US Curbside Pickup grew by more than 300% in 2020. What drives results? What do customers really want? What are the common issues omnichannel businesses need to understand?&nbsp;</p> <p>For our 79th episode, we’re talking to two highly experienced omnichannel ecommerce directors who have a wealth of practical learning from a wide range of leading brands including Aspinal, Ugg, LK Bennett and Crew Clothing. David Williams, Director at DHW Digital, and Graham Broomfield, Chief Omnichannel Officer at Neve Jewels Group, share insights on a wide range of topics including people, process and technology.</p>
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Episode 78: Quiz Clothing on 10 Years of Ecommerce Growth with Aurora Commerce
<p>In our 78th episode, we're joined by Haroun Saleemi (Head of Ecommerce at Quiz Clothing) and Thomas Cahalan (Founder of Aurora) to talk about how high-volume fashion brand Quiz Clothing has used with the Aurora ecommerce platform to drive growth and to explore the reasons why they remain committed to the fast-growing platform.</p>
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Episode 77: Navigating GDPR & Online Privacy with Karima Noren, Co-founder of The Privacy Compliance Hub
<p>In our 77th episode, James is joined by GDPR &amp; privacy expert, Karima Noren, co-founder of the Privacy Compliance Hub. James and Karima discuss a wide range of GDPR and privacy-related topics, including the fundamentals of being compliant, what good looks like in key areas like cookie consent, creating change in large businesses, how GDPR is changing and ensuring on-going compliance.&nbsp;</p>
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Episode 76: Learnings Moving from a Custom-Built Platform to a Leading Ecommerce Vendor, with Matt Curry from Graham & Green
<p>In our 76th episode, we're joined by Matt Curry, who is the former Head of Ecommerce at Love Honey and now the Ecommerce Manager at Graham &amp; Green. We ask Matt a host of questions focused on how he's found the shift from working with a custom-built platform in his previous role to working with Magento Commerce at Graham &amp; Green.</p>
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Episode 75: Discussing The Latest PSD2 and SCA Updates with Adyen
<p>In our 75th episode, we're joined by previous guest, Fred Potter (from Adyen), who talks to us about the upcoming PSD2 and SCA changes and how retailers should be planning / allowing for it.</p>
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Episode 74: Practical Considerations for Google's Core Web Vitals Update
<p>In our 74th episode, we're joined by web performance expert Erwin Hoffman. Erwin talks to us in detail about Google's upcoming Core Web Vitals update, covering the likely severity of the update, how ecommerce teams should be reacting, platform-level considerations and much more.</p>
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Episode 73: Web Accessibility & Usability Advice For Ecommerce Sites, with the experts at RNIB
<h3>Lack of website accessibility isn’t just a problem for disabled people. It’s also damaging to ecommerce businesses that want to reach those customers.</h3> <p>Being accessible requires technical skills as it impacts coding as well as design. Not every business is equipped with these skills, so this episode is aimed at accelerating knowledge.</p> <p>Who better to talk to us about accessibility and provide advice and guidance for ecommerce teams than the experts at RNIB (Royal National Institute of Blind People). For this episode we're joined by Robin Spinks, Principal Manager for Digital Accessibility, and Lori Di Bon-Conyers, User Experience Evaluator.<br> <br> </p>
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Episode 72: Using AI to Improve On-Site Search and Product Merchandising - featuring the CEO of Attraqt
<p>The term AI is used freely but not always accurately. What’s the difference between ML and AI? How can AI measurably benefit ecommerce teams? There are lots of questions people want to answer.</p> <p>For our 72nd episode, we turn the spotlight on a market leading AI-driven search, merchandising and personalization platform, Attraqt. Mark Adams, CEO, and Nicolas Mathon, VP of Innovation, join us to explain Attraqt's product set and how retailers are using its AI capabilities.</p>
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Episode 71: DXPs and The Benefits of Unified Data for Ecommerce - featuring Bloomreach's Chief Strategy Officer
<p>Data is at the heart of ecommerce and ecommerce teams are increasingly looking to develop personalised shopping experiences. But personalisation is tricky given the fragmented user journey and proliferation of devices and channels. With disparate data sources, data unification is an important step to help retailers on the path to genuine personalisation, not just segmentation.</p> <p>Today we’re talking to Brian Walker, Chief Strategy Officer at Bloomreach. Their website boldly states that “Great Commerce Experiences Start with Product Discovery” and we agree - if you can’t find or be recommended a suitable product, then the wider customer experience becomes less impactful. We explore with Brian where the Bloomreach DXP fits in and how the platform enables ecommerce teams to improve product discovery.</p>
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Episode 70: Data integration & Lifecycle Marketing With Smart ESPs - featuring the Chief Experience Officer at Ometria
<p>For our 70th episode, we're joined by cofounder and Chief Customer Office of Ometria, James Dunford Wood. We discuss data integration of eCRM and lifecycle marketing strategies using smart ESPs for campaign automation. As a recognised market-leader, we wanted to explore how ecommerce teams can create and deliver incredible experiences across all customer touchpoints using Ometria's cross-channel marketing platform.</p>
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Episode 69: Using Digital Experience Analytics To Supercharge Your Content For Launch, with Contentsquare
<p>In our 69th episode, we're joined by James Fearne, Lead Customer Success Manager at Contentsquare. James explains the Contentsquare product, how their solution differs from others on the market and how ecommerce teams typically use Contentsquare to get insights into content performance and new opportunities.</p>
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Episode 68: Using A Headless CMS To Deliver Rich Content Experiences
<p>In our 68th episode, we're joined by James Brooke and John Williams, CEO and CTO from Amplience, who discuss how headless CMS solutions work and add value, common requirements for CMS solutions for different types of retailers and the broader role of a CMS for ecommerce businesses.</p>
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Episode 67: Why Customer Centric Businesses Are More Profitable with Martin Newman
<p>In our 67th episode, we're joined by a global thought leader in ecommerce and CX, Martin Newman. Martin talks to us about the importance of customer experience, where it should sit in a business and the perils of bad customer service with practical examples. He also explains his new CX platform Customer Service Action and where it fits in a retailer's customer service framework.</p>
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Episode 66: The Realities of Launching Your Own Ecommerce Store with Emma Bonar
<p>In our 66th episode, we're joined by experienced eCommerce professional Emma Bonar, who recently moved away from working for brands to starting her own business, 69b Boutique; a multi-channel fashion boutique based in London. We talk to Emma about the nuances between working for big brands and running her own business, the pros and cons of Shopify, the role of their physical store and much more.</p>
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Episode 65: Launching and Scaling a New Brand To £1m Revenue in Less Than 12 Months
<p>In our 65th episode, we're joined by Ash Young from Carmats.co.uk (also the MD of Evoluted), who talks to us about how he has grown his ecommerce side project to &gt; £1m turnover in just 12 months. Ash talks about key aspects such as scaling on Shopify, the move to Shopify Plus, key acquisition channels and much more. Get practical lessons from a business owner on what is behind this success story.</p>
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Episode 64: Defining, managing and implementing an ecommerce roadmap with Louis Adamou from Loaf.
<p>In our 64th episode, we interview the Ecommerce &amp; Technology Strategist at Loaf, Louis Adamou, on the challenges of owning the enterprise wide technology stack and the art of managing an ecommerce product roadmap.</p>
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Episode 63: SAP's Upscale Commerce SaaS Solution for SMEs
<p>For episode 63, we talked to Neil Howarth, Solution Director for SAP about their new SaaS commerce platform that's cloud-native and enables fast launch of ecommerce experiences. We discuss why SAP launched Upscale, what the tech stack looks like, how SAP is positioning the product in a crowded marketplace and an overview of some of the core features.</p>
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Episode 62: Heal's Magento 2 Replatforming Experience with Ecommerce Director, David Kohn
<p>In our 62nd episode, we're joined by Ecommerce &amp; Customer Director at Heal's, David Kohn. David talks to us about how they are approaching their Magento 2 implementation, key insights from the discovery process, the process of selecting third parties and their recent shift to focus on digital.</p>
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Episode 61: The Impact of Performance Monitoring On Your Ecommerce Bottom Line
<p>At your most business-critical times and under peak demand, digital channels need to cope with high volumes of traffic without fail. Many businesses don’t have the tech skills in-house to do detailed performance monitoring, or don’t have the bandwidth, which is why they turn to external specialists. So we reached out to the team at thinkTribe, who work with a wide variety of retailers including Boden, Cineworld, Dixons Carphone. In episode 61, we discuss what impact performance monitoring has on the bottom line and what the real cost of failure to test is.</p>
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Episode 60: Ecommerce Google Analytics Implementation Best Practice
<p>In our 60th episode, we're joined by Data and Analytics Specialist, Al Wightman, who talks us through how GA and GTM should be implemented on the average ecommerce site, best practices for leveraging events and custom dimensions, the new GA4 features and much more.</p>
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Episode 59: Maximising Revenue & Protecting Against Ecommerce Fraud
<p>In our 59th episode, we're joined by Chris Hemmings from Signifyd, who talks to us about the fundamentals of managing fraud risk, best practices at different levels, where and why a tool like Signifyd adds value to retailers, how Signifyd is helping brands to unlock more revenue and where the product is going in 2021.</p>
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Episode 58: Performance Optimisation, Measurement & Prioritisation with Yottaa
<p>In our 58th episode, we're joined by Bob and Richard from Yottaa, who talk to us about the importance of performance, balancing performance vs functionality, measuring performance improvement and also about how Yottaa works and where their gap is.</p>
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Episode 57: Improving Your Ecommerce Vendor Selection Process With Validify
<p>For our 57th episode, Paul and James discuss common challenges for ecommerce teams in terms of vendor selection when replatforming for ecommerce platforms and the wider ecosystem of 3rd parties you need to plugin in to your tech stack. We're joined by Fergal O’Mullane, CEO and Co-Founder at Validify, a vendor management platform that gives consumer brands the tools to source, evaluate and manage the procurement of technology solutions into their business.</p>
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Episode 56: A Look Back at Key Ecommerce Platform Changes & Trends from 2020
<p>In our 56th episode, Paul and James look back at some of the key changes made by the commonly used eCommerce &nbsp;platforms, including Shopify's recent subscriptions changes, BigCommerce's continued focus on headless, Shopware's move towards PWA and Episerver's acquisition of Optimizely.</p>
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Episode 55: The growth and next phase of development for Vue Storefront
<p>In our 55th episode, we're joined by Vue Storefront CEO Patrick Friday, who talks to us about the key benefits of PWA, how the platform has developed over time, moving up-market, the ecommerce platforms they're currently working with, their partner eco-system and much more.</p>
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Episode 54: eCommerce Technology, Tools & Tactics for Sales Cycles
<p>In our 54th episode, Paul and James talk about key tools and solutions for getting the most from key sales periods. We discuss a number of important areas including product recommendations, bundling, popups and overlays, basket abandonment campaigns and various other aspects of on-site trading.&nbsp;</p>
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Episode 53: Shopware 6 And The New PWA Framework
<p>In our 53rd episode, we're joined by Shopware's Developer Evangelist, Sander Mangel who talks to us about their new ecommerce platform version 6. Shopware launched v6 and the end of 2019 and it represented a complete re-architecture to an API-first platform. We talk to Sander about how the new version has evolved in 2020, which features have been migrated, how much progress has been made by the community in porting apps over to the new platform and getting under the hood of the new PWA.</p>
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Episode 52: Building Bulletproof Integrations Within Ecommerce
<p>In our 52nd episode, James and Paul are joined by Rita Mantler, who is the Technical Director and Founder of Telescopic. Rita answers a host of questions on how bespoke integrations should be approached, the benefits of bespoke vs off-the-shelf solutions for integrations, how to approach technical discovery, risk management and Rita's preferred tech stacks to work with.</p>
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Episode 51: Talking Shopify's recent API changes & all things subscription ecommerce with Recharge
<p>In our 51st episode, we're joined by Recharge's Head of Partnerships and Growth, Rob Barr, who talks to us about the impact of Shopify's recent API changes (allowing for subscriptions within the native checkout, amongst other things), the ever-changing requirements for subscriptions, Recharge's upcoming integrations with other platforms, the Recharge 2021 roadmap and much more.</p>
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Episode 50: On-Site Search Management, Third Parties & Best Practices
<p>In our 50th episode, Paul and James discuss the importance of on-site search in eCommerce, how search should be managed internally, the benefits of using a third-party solution, the different native platform capabilities, core feature requirements for third parties and much more.&nbsp;</p>
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Episode 49: The Role of a Customer Engagement Platform With Emarsys
<p>In our 49th episode, James and Paul are joined by Zach Hemmant-Low (Sales Director at Emarsys) to talk about the increasing need for a broader CRM / customer engagement platform in eCommerce. We ask a number of questions about the Emarsys platform, core requirements for systems today, extending the platform via APIs, integrations and the growing importance of personalisation at different levels.</p>
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Episode 48: Ecommerce Pricing Management with Prisync
<p>In this episode Paul &amp; James interview Burc Tanir, CEO &amp; Founder of Prisync, about how they're helping ecommerce businesses to manage product pricing more effectively.</p> <p>Pricing strategy is fundamental to any ecommerce business and having the right tools in place to enable price management is a competitive necessity. Reacting to market changes for some brands can be the difference between success and failure, especially when selling a commodity product, for example an ecommerce store that’s a reseller of 3rd party brands such as electrical goods.</p> <p>Managing price with a flat price file structure is time consuming and manually intensive. That’s why lots of organisations have invested in automation technology.&nbsp;</p>
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Episode 47: BigCommerce Q&A with Jim Herbert - Recent Growth, Complex Projects & 2021 Roadmap
<p>In our 47th episode, Paul and James are joined by BigCommerce General Manager (Europe), Jim Herbert, who talks us through the platform's recent growth in Europe, their shift towards headless projects, some of the larger and more complex projects that are being worked on, key items on the roadmap for 2021 and new features that've been released over the last 12 months.&nbsp;</p>
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Episode 46: Planning for Peak Trading & Black Friday Weekend
<p>In our 46th episode, Paul and James cover the important and topical subject of peak planning - with discussion points including technical planning / provisioning, merchandising best practices, common issues and points of failure, forecasting demand and various ideas for effective trading.</p>
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Episode 45: Omni-Channel Personalisation with Murat Soysal of Segmentify
<p>In our 45th episode, Paul and James sit down with Murat Soysal (Co-Founder of Segmentify) to talk about the importance of personalisation in eCommerce, how the Segmentify product has evolved to stand-out in a relatively saturated market, the role of their search product, reporting and much more.</p>
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Episode 44: International SEO for Replatforming Projects with Aleyda Solis
<p>In our 44th episode, James and Paul are joined by world-renowned international SEO expert, Aleyda Solis. Aleyda answers questions on a host of topics, including localisation strategies for ecommerce, hreflang best practices for ecommerce, handling ecommerce edge cases with hreflang, different approaches to GEO-IP redirects and much more.</p>
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Episode 43: Working With Multiple eCommerce Platforms: Insights from an Agency MD
<p>In our 43rd episode, we're joined by Mark Slocock, Managing Director of GPMD, a multi-platform eCommerce agency. Mark answers questions from Paul and James on working with different platforms, GPMD's initial transition from Magento-only to working with Shopware, the difference for developers between the open-source platforms and the SaaS platforms, their recent adoption of PWA and lots more.</p>
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Episode 42: Preparing Leadership Teams for Large Replatforming Projects
<p>In our 42nd episode, Paul and James are joined by highly experienced eCommerce director and Non-Executive Director, Gabrielle Hase, who has led and been a key stakeholder in a number of large replatforming projects. Gabrielle, who is the CEO of Soleberry (her consultancy), draws on her experience to provide recommendations on how to get leadership teams bought into replatforming projects, setting expectations for key areas, managing stakeholders, key roles and lots more.</p>
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Episode 41: Exploring Unified Commerce with Proximis
<p>In our 41st episode, James goes solo to talk with Eric and Anais from French commerce platform, Proximis. James delves into key features of Proximis, the need for a unified commerce platform, key order management challenges, how Proximis can solve complex challenges around mixed basket &amp; split shipment etc and much more.</p>
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Episode 40: How to Run an Effective RfP Process with Mark Pinkerton
<p>In our 40th re:platform episode, we're joined by seasoned eCommerce pro, Mark Pinkerton (Co-Founder of Prospero Commerce), who talks to us about the pros and cons of running an RfP, best practices for how an RfP should be approached, how to get the most out of product demos and getting buy-in from various different stakeholders.</p>
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Episode 39: Discussing Episerver's Experimentation Strategy with CEO Alex Atzberger
<p>In our 39th episode, we talk to Episerver CEO Alex Atzberger about their recent acquisition of Optimizely, the product in general, where Episerver sits in the market and lots more!</p>
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Episode 38: Introductory Look At The Shopit Ecommerce Platform
<p>In our 38th episode, Paul and James talk with Shopit Founder Adam Pritchard - covering the core platform, PIM &amp; merchandising, multi-store &amp; international, pricing models and then how the platform differs from some key competitors.&nbsp;</p>
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Episode 37: Pre-Launch Prioritisation & Planning
<p>In our 37th episode, Paul and James talk about how the last 48 hours of a replatforming project should be approached, things to look out for, things that can go wrong and then what can and can't be moved to post-launch / prioritised.</p>
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Episode 36: Enterprise Replatforming SEO with Carl Hendy
<p>In our 36th episode, we're joined by Carl Hendy (Director at Reddico), who is highly experienced in large-scale replatforming projects from an SEO perspective. Some of the topics we cover include project planning for a large migration, where things can go wrong, getting buy-in from key stakeholders, managing and quantifying risk and key tools to help projects.</p>
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Episode 35: Shipping Management & Best Practices with Quentin Montalto from ShipperHQ
<p>In our 35th episode, we're joined by Quentin Montalto, who is the COO at ShipperHQ. We ask Quentin a host of questions about ShipperHQ's growth, how ShipperHQ is able to facilitate complex shipping logic, best practices for shipping comms, live rates vs table rates, displaying multi-origin shipping comms, ShipperHQ's roadmap and much more.</p>
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Episode 34: Approaching Testing and UAT when Replatforming
<p>In our 34th episode, Paul and James discuss how testing should be approached and resourced at different levels of a replatforming project. This episode covers who should be testing, when testing should start, what should be tested when, test environments, what should be covered in test scripts, how third parties can be tested etc.</p>
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Episode 33: Discussing the Centra eCommerce Platform with CEO Martin Jensen
<p>In our 33rd episode, Paul and James welcome Martin from eCommerce platform Centra, which was founded in 2016 in Stockholm, Sweden. In this episode, we cover the core capabilities of the platform, key differentiators from the competition, the market fit, the headless approach &amp; common technology stacks, wholesale and more!</p>
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Episode 32: International Payments & Shopify Multi-Currency with Reach Payments
<p>In our latest episode, we're joined by Matthew from Reach Payments, who talks us through the product and how it solves a number of key issues with international payments, particularly with Shopify (with advanced multi-currency and lots of international payment options).</p>
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Episode 31: eCommerce Checkout UX - Getting the Essentials Right
<p>In our 31st episode, Paul and James discuss their views on checkout user experience, covering key considerations like payments, shipping comms, overall design, process &amp; flow, fields, international areas and various other aspects!</p>
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Episode 30: Approaching UX Going Into A Replatforming Project
<p>This is the first in a mini-series focused on UX. In this episode, Paul and James discuss approaching the area of UX when planning a replatforming project, as well as various UX considerations around core areas of eCommerce.</p>
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Episode 29: Content Migration Planning when Replatforming
<p>In this week’s episode, Paul and James discuss how content migration should be approached, the common challenges, planning and how things should be approached by development agencies.</p>
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Episode 28: Understanding WooCommerce with Kim Leary and Luke Carthy
<p>In our 28th episode we're exploring the WooCommerce platform to find out where it fits in the market. We're joined by Luke Carthy, a highly experienced Ecommerce Growth Consultant and Kimberley-Jane Leary, CEO of Birmingham-based Squibble Web Design and Chair Birmingham Tech Week.</p>
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Episode 27: Talking Ecommerce APIs with commercetools
<p>In our 27th episode, we're joined by Brad and Martin from commercetools, who answer a host of questions about the commercetools platform, their eco-system, the benefits of using an API first platform and much more!</p>
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Episode 26: Questions to Ask When Selecting an Ecommerce Payment Provider with Checkout.com
<p>In our 26th episode, we're joined by Matt Barral and Hannah Rowlatt from Checkout.com to discuss all things payments and what needs to be asked when selecting a new provider. Topics covered include managing disputes, handling international payments &amp; multi-currency, integrating with different systems, PCI requirements and much more!</p>
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Episode 25: Ecommerce Content Management & Page Building with Shogun CMS
<p>In our 25th episode, Paul and James are joined by Finbarr Taylor, who is the CEO of eCommerce CMS and page building vendor, Shogun. We talk to Finbarr about best practices in managing content, the gaps in CMS with mainstream platforms, how Shogun works with these platforms, Shogun's brand new 'Front-end' headless CMS solution and lots more.</p>
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Episode 24: Email Marketing and CRM Best Practise with Gavin Laugenie
<p>In this episode, we’re joined by Gavin Laugenie from <a href="https://dotdigital.com/">DotDigital</a>, a highly experienced digital marketer who talks to us about various CRM and email marketing topics, including best practice for marketing opt-in, customer data migration, broader CRM / ESP integrations and email marketing automation.&nbsp;</p>
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Episode 23: Enterprise eCommerce Site Search with Klevu
<p>In our 23rd episode, we're joined by Nilay Oza and Niraj Aswani who are founders of eCommerce search company, Klevu. We talk to Nilay and Niraj about the principles of semantic search and who it's relevant for, best practices for optimisation / merchandising, image search, Klevu's roadmap and lots more!</p>
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Episode 22: Defining and Managing MVP Scope when Replatforming
<p>In our 22nd episode, Paul and James discuss when an MVP is needed in replatforming projects, how the scope (and any change) should be managed, the types of items / features that can generally be de-prioritised and lots more.</p>
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Episode 21: Interview with COVID-19 Initiative Help Your Hood
<p>In our 21st episode, we're joined by Sejal Parekh who talks to us about her new initiative (started with her husband, Kevin Maguire), called Help Your Hood. Help Your Hood is designed to drive awareness around local businesses and encourage users to buy gift cards online, helping to provide much-needed financial support whilst they're unable to trade.</p>
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Episode 20: Managing a large-scale replatforming project with Andrew Chart from Andertons
<p>In our 20th episode, we're joined by Andrew Chart, the Head of eCommerce at Andertons Music Co. Andrew kindly agreed to talk to us about their large-scale move to IBM from a bespoke platform - we discuss the selection process, why IBM was chosen, how Andrew's team managed the project, the highs and lows and lots more.</p>
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Episode 19: eCommerce Personalisation Tactics & Strategies with NOSTO
<p>In our 19th episode, we’re joined by James White (UK General Manager) and Valter Andersson (Product Manager) from NOSTO, who talk to us about a wide range of eCommerce personalisation topics and also NOSTO itself.</p>
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Episode 18: Paid Media Best Practices for Platform Migration with Scott Wright
<p>In our 18th episode, we're joined by Scott Wright (Paul's colleague at Vervaunt) to talk about best practices for paid media when moving eCommerce platform. We cover general involvement &amp; timings for paid media representatives, core considerations around data feeds, tracking and site structure, web analytics and more!</p>
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Episode 17: An Introduction to PIM Systems and The Benefits when Replatforming
<p>In our 17th episode we're joined by James and Tim from Akeneo, who talk us through how a PIM system can benefit replatforming projects, the general value that can be added for eCommerce teams, the core problems PIM systems can solve, some of Akeneo's key features and much more.</p>
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Episode 16: Project Management Essentials for Ecommerce Teams
<p>In our 16th episode, James shares 10 project management essentials that all eCommerce teams should bear in mind when managing their replatforming project. Based on experience from many replatforming projects, this advice will help ecommerce teams plan sensibly and improve internal control for project delivery.</p>
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Episode 15: Managing Integrations when Replatforming, with Neill Holland
<p>In our 15th episode, we're joined by Neill Holland (currently working as a Solution Architect for Burberry), who talks about all things business systems integrations (in the context of replatforming) - covering topics such as planning, the concept of an MVP, managing stakeholders and much more!</p>
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Episode 14: How To Select The Right Ecommerce Platform for your Business
<p>In our 14th Re:platform episode, we discuss why it’s important to select the right ecommerce platform and the potential risks of getting it wrong, amongst other things. This episode is designed to cover the general process retailers should follow to better understand the platforms and what they should be looking to know before they start talking to providers.</p>
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Episode 13: Shopify Plus Interview with Piers Thorogood from WeMakeWebsites
<p>In our 13th episode, Paul is joined by Piers Thorogood to talk about Shopify Plus at scale, managing international Shopify builds, new features likely to be introduced at Unite 2020, headless Shopify and various other things!</p>
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Episode 12: Web Performance Optimisation with Stuart McMillan
<p>In our 12th episode, we're joined by Stuart McMillan, who is the Head of Multi-Channel at Tiso Group and the former Head of eCommerce at Schuh. Stuart talks us through the importance of performance optimisation, general best practices to follow, how performance can be measured, creating an optimisation culture and much more.</p>
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Episode 10: Episerver DXP Platform Interview with Joey Moore
<p>In our 10th episode we were joined by Episerver's Brand and Product&nbsp;Evangelist, Joey Moore, to explore Episerver's core capabilities, how their recent acquisition of content personalisation engine Idio is driving the personalisation agenda and their roadmap going into 2020.</p>
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Episode 11: Understanding Total Cost of Ownership (TCO) for Ecommerce Platforms
<p>In our 11th episode, Paul and James discuss the importance of TCO cost model planning, how it should be used, the stakeholders that should be part of assessing your TCO, the costs that should be included and the pitfalls and nuances when assessing different platforms and technologies.</p>
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Episode 9: Discussing the new Shopware Version 6 with Dominic Klein
<p>In our 9th episode, we were joined by Shopware's Dominic Klein to talk about their new version 6 release. This re-architected version of the platform features a host of major changes to core features as well as the introduction of a new API-first approach. We discuss these changes, the migration path, further upcoming features and how they plan to continue to develop the platform into 2020 and beyond.</p>
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Episode 8; Workarea Ecommerce Platform Interview
<p>In episode 8 we're joined by Ben and Bill from Workarea, a rapidly growing eCommerce platform who recently announced an open-source solution. We talk about the open-sourcing of the core product, new features and their roadmap going into 2020.</p>
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Episode 7: VTEX eCommerce Platform Interview
<p>In our 7th episode, Paul is joined by Rafael and Jade from VTEX - an eCommerce platform provider currently working on entering the UK market, having recently raised $140m of investment, led by SoftBank.</p>
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Episode 6: Ten Tips for Effective Requirements Capture
<p>In the sixth episode of Re:platform we focus on a key process for replatforming projects: capturing business requirements. It's critical you have a clear process for understanding the high-level business requirements that will drive your platform evaluation. In this podcast, James talks you through 10 tips for managing stakeholders effectively to deliver a successful outcome, based on experience from working with a wide range of Client teams.</p>
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Episode 5: PSD2 and SCA Compliance Lessons from Payments Specialist Adyen
<p>In the fifth episode of re:platform we're joined by Fred Potter from leading payment company, Adyen. Fred answers our questions on all things PSD2 and SCA, along with the impacts and planning considerations for retailers.</p>
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Episode 4: Magento Commerce vs Open Source - Suitability, Feature Gaps & More
<p>Welcome to the fourth episode of Re:platform, where we compare Magento Commerce with Magento Open Source. We'll discuss the suitability of both versions for enterprise projects, key feature gaps, examples of large retailers using the open source version, rough license costs and much more.&nbsp;</p>
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Episode 3 - What’s The Best eCommerce Platform?
<p>In this episode, James Gurd goes solo (with Paul away on holiday) and discusses how eCommerce platform assessment should be approached and the key areas that need to be reviewed.</p>
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Episode 2: Replatforming SEO Best Practice with Gerry White, from Just Eat
<p>In this episode, Paul and James interview Gerry White, a highly experienced technical SEO professional currently running the SEO team at Justeat.com. The episode is focused on approaching replatforming projects as an SEO, common issues, getting internal buy-in and much more. Thanks Gerry for joining us!</p>
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Episode 1: Understanding Common Replatforming Issues & Risks
<p>Welcome to the first full episode from the Re:platform podcast series - by eCommerce consultants James Gurd and Paul Rogers. This episode is focused on common issues and risks when replatforming and how they can be countered.&nbsp;</p>
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Introducing the Re:platform ecommerce podcast with Paul Rogers and James Gurd
<p>Welcome to the only ecommerce podcast dedicated to CX and ecommerce technology. We introduce ourselves (Paul and James), the concept for the Re:platform podcast and explain what you'll get from our weekly episodes.</p>
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