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Podcast Episode's:
CS 043: Customize An Offer Or Not
<p>Customize your offer or not. First, you go through the intro song and then I'm going to talk to why I don't customize any offers any longer.</p> <p>Hi, guys. Welcome back. Marcel Martens Cloud Secrets podcast. Hope you're doing fine. We've got a great start of 2020. If you listen to earlier episodes, my webinars keep filling up more and more. Well, the ratio that shows up, I don't know, 10-folded last night. At first, I had, I don't know, maybe 1% or 2% of show ups, people that show up, watch the online training as they call it.</p> <p>Yesterday, I had over 50% rate that showed up. Of that 50%, almost 50% state until the end, I didn't do any conversions directly like last time. Last time, I had a 50% conversion rate. I did the same training, same slides, basically the same story, maybe a little bit different left some sheets, but in essence, it was all the same. I sent out an email today with the replay and for people to think about my proposal and they get until the end of the week to decide if they want to use the proposal I sent them. Yes or no.</p> <p>Then it comes, to customize or not. I got a lot of questions during the webinar of people who would like to customize or want to break up my Always Safe in Business suite. I tell him directly, no, it's not what we do. It's not what we stand for. By using my method, the MIT method of implementation and using the suite, I can guarantee success every single time. I can make sure people can use it everywhere on any device and have complete logic of where, what is stored and they know where they can find what data instead of with a OneDrive or SharePoint mixed together.</p> <p>Customizing offers, if I could tell you a story of my first, almost 10 years as an entrepreneur. I've set up and developed several Cloud services of remote desktop, Citrix. We were selling VPS machines. We were hosting managed services. We were doing all these different types of hosting and not web hosting, but dedicated application or service hosting for our customers or for certain industry. The hard part was not only that every single solution was, well, we couldn't sell it more than once because it was specially built for that particular customer, so we couldn't scale. The second problem that we faced was due to the diversity of services, well, it comes very hard to make it reliable money-wise because you've got all of these different expertise.</p> <p>While I love the diversity, usually IT professionals like to have as a specialism in some area and then all about that. That's fine. If we want to keep accommodating all those services and to level that we want to provide those services, we need so much experts that we actually start losing money. That's why we always, not always, almost got bankrupt during those times. That was the time that we decided this wasn't the best way to go. So we made, I don't know, 130 or 180 turn around and start focusing on only one thing. That's always safe for business suite. By doing so, our sales, well, are still exponentially growing because every new customer provides on average, again, three new customers and by that, the acquisition machine is fully running and fully operational. Like I told you last time, my only challenge for this year is to figure out a way to, instead of selling one-on-one, belly-to-belly, like they call it in personal meetings or on a phone call, I'm going to go for many-to-one so I can sell lots of people during, for example, a webinar or any other form.</p> <p>I chose the webinar format for now. I'm using the <a href= "https://expertsecrets.com/?cf_affiliate_id=2047704&affiliate_id=2047704&aff_sub=podcast&aff_sub2=CS039&nopopup=false&noautoplay=false&cookiepreview=false"> Expert Secrets</a> and <a href= "https://expertsecrets.com/?cf_affiliate_id=2047704&affiliate_id=2047704&aff_sub=podcast&aff_sub2=CS039&nopopup=false&noautoplay=false&cookiepreview=false"> DotCom Secrets books</a> as a guide for how to set it all up and how to present myself as the experts and convince them. Well, basically, it comes down if you read <a href= "https://expertsecrets.com/?cf_affiliate_id=2047704&affiliate_id=2047704&aff_sub=podcast&aff_sub2=CS039&nopopup=false&noautoplay=false&cookiepreview=false"> Russell's books</a>. You've got three beliefs that, you got one big domino and if you let the domino fall and recreate new beliefs, then there's no other possibility that your customer has to give you money and there's no alternative. You've got the internal, the external and the resource false belief that you need to reprogram in their minds. You need to break down internal struggles, "Oh, this isn't for me. This doesn't work for my company." All these excuses. You need to convince them, break down the current belief and build up a new one.</p> <p>Then the external, "Oh, my colleagues won't work with this software. They don't like it." I don't know. All of these external factors that, well, make it so that you don't make the step that's absolutely necessary to start the transformation. Lastly, the resources part, it comes down to money, equipment or whatever. You need to make sure that in their head that they don't pay more than they already do. They actually start making more money, cut down on costs. When you do so, the only part left is, well, they're convinced and they need to give you money. That's where it comes in. Never, at least I never customize any offer again. It's a two-way agreement. That's not something, here it is, take it or leave it.</p> <p>The other part is also committing to making this work, so it's really a two-way effort to make it a success. With my method, I can guarantee that success every single time for any type of customer, for any niche they're in. I don't care if they are laundry service or provide to do it for you services or they are a transport business. I don't care. I can make this work for every single company every single time.</p> <p>If you're interested on how I all do it, go to cloud-secrets.com/cloudmind. Again, that's cloud-secrets.com/cloudmind. There can opt in for my Cloud Secrets course in which I will train you every single step of the way from the inventory to the aftersales part and all steps in between. That will guarantee success for you and your customer as well. If you want to transform 2020 and make it your most successful year ever, I strongly encourage you to take a look and take the first step towards your success. I love to see you again. If you like this, please rate and subscribe on iTunes, YouTube, Spotify, wherever you watch or listen this and I'll see you guys next time. Thanks for listening. Bye-bye. Marcel Martens.</p> <p> </p>
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CS 042: How My Sales Evolved
<p>Do you want success in business? Then you have to focus on what customers want, not what they need, because customers always buy what they want. After the theme song, I'll share with you how I apply this to my business.</p> <p>What does the customer want? For us, we are IT suppliers, cloud service providers or whatever kind of doing-it-for-you services that we offer. We provide services or we do things for our customers so they don't have to do them themselves, even if they got the knowledge or not, it's really not important. They just want to spend their time on their most valuable things, they are ave the things that generate the most revenue or whatever it is they do. And by outsourcing IT, that's what most businesses do these days, with cloud services, well you can outsource it directly to Microsoft or Google or Amazon or whatever kind of supplier that's in the market, but who is going to set it all up? Who's going to migrate all your data into the new system and who's going to maintain and keep your customers updated on the way they can go, the way they use systems, the way they can integrate systems.</p> <p>So, basically today what I want to talk about is sell your customer what they want. What does your customer want? Do you know it? Did you ever ask any customer or prospect that very direct question: what do you want? What outcome do you want when all things aside. Okay, pick an empty box and let the prospective customer think and explain to you what an ideal system for him or her would look like. And that will give you a ton of insights because they're going to share things on the way they like to see it and the way they can do business optimal in their situation, because every single business differs from another one.</p> <p>So, there's no one shoe fits all solution here, there's no one size fits all. You have to always look at customer wants and needs, of course, I'll come back to that later. Because the customer will always buy what he wants, not what he needs, he buy what he wants to have. If you let them explain why they want it, it could be a total different thing, which doesn't have to do anything with IT. If they got moral issues against Google for harvesting personal data, then you don't want to be starting your sales conversation about your Google solution.</p> <p>So, let them first explain what they want and when they do and then talk about, "Okay, I want to have the ease and comfort of working everywhere, anytime on any device and any place on and offline and whatever. And I've heard a few things about Office 365, which sounds amazing. I've got some friends who are using it for their business, some relatives of family members and I think that's the best way to go."</p> <p>"Okay, why do you think that's the best way to go?"</p> <p>"Yeah, because they'er telling me these stories that it's working for them, so I suppose it works for me as well."</p> <p>I say, "Okay. And how do you see that with your files?" That will be a question from my side because that's why we combine Office 365 with the Google Drive instead of SharePoint and OneDrive.</p> <p>And then they say, "No, well it's pretty easy. I can use so many devices I have."</p> <p>"Yes, that's correct"</p> <p>"And I can use it on and offline."</p> <p>"That's partially right." And well, then you can break down their beliefs. And when you break down their beliefs and rebuild proper beliefs, so you have to come with a good enough set of arguments and why that particular solution on its own is not going to solve all his problems. And when you focus on solving his problems, he doesn't care, or he or she, I don't try to make any difference here, but it's just a natural habit of me.</p> <p>So, that particular prospective customer doesn't care about what particular solution he's buying or needs to, actually wants. First we start off with a want and then we go to the need, because on the end you need to fulfill the need. Let's go back to the story. He or she doesn't care on what solution they're using, as long as is solves all their problems. So, if you can ask enough questions to get to the bottom of where it itches, where are their frustrations? What can't they do? If they can do it, well, it would make, I don't know, 80% difference in daily operations. And if you can get that point on the table and you can address it and then you can solve it for them, that's why you create raving fans because, well first you got to deliver of course, which I'm pretty convinced you're capable of.</p> <p>But then you need to over-deliver. And by over-delivering, that's where you make the difference between a customer or a raving fan. And I always go for raving fans because that's the way you increase sales and that's the way that you, go back a few podcasts, I don't know, maybe 10, 15 episodes back, I did an episode about how every new customer generates, I don't know, 30 new customers within the next year if you do it properly. So, if you go back to the last episode for my webinar, the subscribers paid on average I believed was $4 or $5 to opt in for our webinar. Even when I count all expenses on ads, it came down to I believe $200 per conversion for a prospect who was joining the webinar for signing the contract afterwards for our Always Safe Business suite.</p> <p>So, that one, what did I say? $200, $250. I don't know. That's what I paid, per conversion, sorry with all the confusion here. Let's say $250 I don't have it on my top of my head now. It's somewhere between $200 and $250 for per conversion. If I take that down to 30 customers, I'm not good at math in my head, but I believe it's less than $2. So, that's an average around, I don't know, $8 a new customer. So, if I can acquire a new customer for $8, that's really cheap and that's why I need to over-deliver so I can get the wheel spinning and get a lot of spinoff of that particular customer, or in this case X amount of customers times X amount of new leads, times X amount of new customers, times X amount of new leads. And that keeps on going and if you follow up properly, you don't have to do so much about sales. It comes naturally. It's just another recipe, another routine that if you follow it properly, customers will be coming to you and you don't have to do cold canvassing ever again.</p> <p>If you like this, I would like to know more about how I performed the webinar. Go back to episode 41, listen to it, read it and read it again. There are some links to <a href= "https://expertsecrets.com/?cf_affiliate_id=2047704&affiliate_id=2047704&aff_sub=podcast&aff_sub2=CS039&nopopup=false&noautoplay=false&cookiepreview=false"> expert secrets</a> and the <a href= "https://expertsecrets.com/?cf_affiliate_id=2047704&affiliate_id=2047704&aff_sub=podcast&aff_sub2=CS039&nopopup=false&noautoplay=false&cookiepreview=false"> DotCom Secrets</a> book of <a href= "https://expertsecrets.com/?cf_affiliate_id=2047704&affiliate_id=2047704&aff_sub=podcast&aff_sub2=CS039&nopopup=false&noautoplay=false&cookiepreview=false"> Russell Brunson</a>, he offers a free plus shipping offer. Just covered the shipping costs and you'll send you the books for absolutely no money and you get so much value out of them. I'm sharing my results here with you, but there the techniques are explained in the utmost detail on what to do in what order. And I love to see you benefit from that as well. It's congruent with my core values and that is that my intention is to leave everybody in a better state than when I first met them.</p> <p>So, maybe this is our first encounter and you're listening for the first time. I want you to know that why I'm doing is this to help other IT professionals out there or startups who just want one thing, and that's to over-deliver every single time to their customer and offer them a secure and safe cloud solution. So that's it. Thank you for listening. See you guys next time. And good luck with your progress. Get to it. Bye-bye. Marcel Martens.</p> <p> </p>
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CS 041: 50% Conversion On My Webinar
<p>Boom. 50% conversion after my webinar. Absolutely fricking amazing. I'm so joyed and so filled with enthusiasm. After the theme song, I'm going to share my dirty little secret on how I converted that many people.</p> <p>Hi, Marcel Martens. Welcome back to the Cloud Secrets podcast and I promised you to keep you updated on the progress of the webinar series that I'm going to do for one of my companies, M-IT Services, on selling the Always Safe business suite.</p> <p>Just a few steps back. I've been trying to sell like cloud services since, I don't know, maybe 10 years online. Actually never made any online conversion or sales, so direct sales, that's what I mean.</p> <p>And it's always been belly to belly, going to the customer, explaining what we do, how we do it and what we charge for it and I've been struggling and looking for a way to sell one to many.</p> <p>In this case I use webinars. I can also do events and all other kinds of things, but I thought start an easy way and start using webinars in the shape of an online training. At least that's what I sell the people on the ad that they can opt in for an online training, on how to combine Office 365 and Google G Suite for optimal use and performance.</p> <p>So yesterday, we finally did it. We made our first conversions using a webinar. Lots of people were very enthusiastic and opted in right away after, well when the webinar was finished. I made a special offer for them for that.</p> <p>I followed the guidelines of <a href= "https://expertsecrets.com/?cf_affiliate_id=2047704&affiliate_id=2047704&aff_sub=podcast&aff_sub2=CS039&nopopup=false&noautoplay=false&cookiepreview=false"> Expert Secrets</a>. In this case I can see myself as the expert who will train different entrepreneurs or other entrepreneurs and business owners on how to successfully use IT, how to use IT for their business to a company growth, save costs, save money, increase revenue and increase profits.</p> <p>And that's the thing that I sold them in the webinar. I also gave a demo so people can see what I can do and how I use it. They know they are secure, that all their data has been backed up daily automatically without any human interaction, and all their systems are well fully secured or protected against ransomware, cyber crime and all that kinds of activities that you don't want to encounter on your systems or your data.</p> <p>So I'll put down a link below where you can download the free book. It's a free book, people and I encourage you to download it or order it, it's free. The guy Russell Brunson, he only charges shipping fee, so the book is free and if you, it's also a recommendation. You can order a black box that's containing the <a href= "https://expertsecrets.com/?cf_affiliate_id=2047704&affiliate_id=2047704&aff_sub=podcast&aff_sub2=CS039&nopopup=false&noautoplay=false&cookiepreview=false"> Expert Secrets</a> book, and the Dotcom Secrets book.</p> <p>A huge advantage getting out of them, and I'll welcome you into his world because he's a phenomenal guy. He's the funnel man and basically the people that enter the webinar have been using in this case, a working funnel finally. So I figured it out. I know what to do. I know what comes next. This time I'm going to change my ad strategy to get even more opt-ins and convert more people.</p> <p>So that's it for today. Once again, I'll put a link down below where you can get your free <a href= "https://expertsecrets.com/?cf_affiliate_id=2047704&affiliate_id=2047704&aff_sub=podcast&aff_sub2=CS039&nopopup=false&noautoplay=false&cookiepreview=false"> Expert Secrets</a> book and please let me know what you, when you read it, when you're done, what you gain from it? I'm curious. I just want to know if I can help you in any other way.</p> <p>So please, share some feedback and if you liked this, please rate and subscribe on iTunes, Spotify, iHeart Radio, wherever you are listening and using audio or video.</p> <p>Okay, that's it guys. See you next time. Bye bye. Marcel Martens.</p> <p> </p>
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CS 040: How I Increased My Opt-in rate With 1100% For My Webinar
<p>An 1100% increase of opt-in rates for my webinar. How do I do it? I'll explain after the theme song.</p> <p>Hey, good morning, guys. What's up? Marcel Martens' Cloud Secrets podcast. Yesterday, or at least ... Well, go to episode 39. There I'll tell you about my action plan to acquire 1,000 new subscribers for our Always Safe in Business Suite. And as I explained, most of the time I kind of like no, I love it to take massive action because massive, massive, massive amounts of action is what gets things done and when you get why and when you get results. So two days ago, as I told, I was working until 1:30 in the middle of the night to get my automation and, and Facebook advertising done for the gathering opt-ins for my webinar to sell the always saving business suite. And when I look at the results last night, and I waited until 12 o'clock so I had a full day, even though the ads only started running at 10:45 I think in the morning.</p> <p>So basically it's half a day. And when I compare them to earlier campaigns that I've run, I had an 1100% increase of opt in rates and that just blew my mind. So for just 50 bucks, that's what I spent yesterday on Facebook ads and Instagram ads gave me an increase of 1100% it blew my mind.</p> <p>I love it. I'm going to prepare the webinar for next Monday and I'll let you know how many people or how many new customers we acquire during that webinar. I just love to share my success stories that work that don't work so you can save the time and trouble and just pick the right strategy that works. So you can copy my, no, not copy... Model my work, we don't copy things. We model it and make it work. So, if I'm not mistaken, I got an...</p> <p>No, it's, I don't know if it's in English. I made a <a href= "https://youtu.be/YPXS2_Kkokg">Facebook training</a> earlier for one of my shows, but I can't recall if it's in English or in Dutch sow. I'll look it up. If it's in English post down, a link below so you can go to cloud-secrets.com look for episode 40 and there I will, if it's in English otherwise in Dutch for the people who can speak Dutch as well. Maybe I get it translated, I don't know. I'll put it in a link where I can explain you the Facebook advertising strategy that I've used that's working and blown me away. Just a quick share. Thank you very much. If you like this, please rate and subscribe and give feedback on the iTunes or iHeart radio or wherever you are listening or watching this. I thank you very much again and I'll see you guys next time.</p> <p>Bye bye Marcel Martens.</p> <p><a href="https://youtu.be/YPXS2_Kkokg">Facebook Training (dutch)</a></p>
Listen: podcast - audio/mpeg

CS 039: You Won't Reach A Single Goal This Year If You Don't Do This...
<p>What belief, what behavior, or what emotional habit do you have that's prevented you from doing what you need to do? First we go to the theme song, and then we're going to talk to you about how to make 2020 the best year ever.</p> <p>Hey, what's up? Marcel Martens of the Cloud Secrets Podcast. Welcome back. And first of all, a Happy New Year. I wish you all the best. Make it a beautiful year. It's a new decade, people, and it's time for change, and change only can happen when you break through. Are you going to get out of your old habits? A lot of people fail in the first month of their new goals that they set, or new things that they, well... They promise themselves to start doing in the new year, but most people fell off in a few weeks or a few months.</p> <p>So how can you make sure you stick up to it and make lasting change? Because when you go to the next level or make lasting change happen, you get to the new level, the next , a higher level, or be a better version of yourself, that's what I mean. And for me, I take action straightaway when I make a decision. And a decision can be, for example, stop smoking. I don't smoke a long time, in I don't know, six, seven years, but don't wait until the 1st of January or whatever. Just do it. Like Nike says, "Just do it," people.</p> <p>When is the best time to plant a golden tree? It was 20 years ago. What's the second best time for planting that tree? That's right now. Don't wait another day, take action. Don't fool yourself. I've done it a long time and what it basically should come down to is turn your shoulds into musts. "I should do this, I should do that, I should start on this, I should stop X," fill in the blanks. "I should do________. I should start________." Or you make it a must: "I must do________. I must do X. I must do________" Fill in what you want to do and make it a must!</p> <p>Make it congruent with your feelings and get enough leverage or a good enough reason why! Because motivation only lasts that long. And if you want lasting change, you need leverage, more leverage. Let me give you an example. I really quit smoking after our second child was born. When my wife was pregnant with the first child we were getting, I quit smoking, of course, because I couldn't sit next to her while she was pregnant, smoking in the house. And I'm not going outside to get a smoke.</p> <p>So one day my daughter comes to me and I was, I don't know, reading some articles on my phone or reading some email and smoking a cigarette, and she would come to me and chat. "Daddy?" "Yes girl, what's up?" "I don't want you to die!" "What do you mean babe? I'm not going to die. Where's this coming from?" "Yes you are." I said, "No, I'm not. I'm eating my vegetables, I'm sporting, I'm working out three to five times a week. Why do you think I'm going to die?" "You need to quit smoking!" "Quit smoking? I've been smoking for 20 years girl, why do you think I need to stop right now? I know it's bad, but it's not going to kill me." "Yes, it does" Okay? "Daddy, I don't want you to die! I want you to be there when I get married."</p> <p>And that's the leverage that, I mean. You know it, right? That's the moment the quarter falls down the slot machine and things start linking up and that's when you decide. Not just a conscious decision, but also you feel it with your entire body that, "Okay, I need to quit right now." I put down my last cigarette and never smoked again.</p> <p>And that's the same with what belief or what behavior or what emotional habit do you currently have that's prevented you from doing________? Fill it in, whatever it is for you. For me it's breaking through $1 million in revenue. We've been several years in a row now, almost hit the $1 million target. It's this year I set my goal, I'm going to break through. My habit, my belief was that with a small company that we have in M-IT services, we're only six people large. We've got six employees. And I thought, "Okay, maybe this is it, they're doing around eight, $900,000 but why not? I bet if I get the right belief, we can 10x it and go to, I don't know, 10 million. Maybe we need a few more people.</p> <p>We can easily 10x it, because we sell a recurring revenue. We sell cloud services, which generate revenue every single month. And every time we add a new customer, that monthly recurring revenue increases. So by just keeping the focus on growing and acquiring new customers you can break through that $1 million line. That's my goal for this year.</p> <p>And I changed my behavior. So what I did yesterday, and I've been working until, I don't know, half past 1 AM to set up. I'm going to give webinars once a week and I'll hope somewhere between 100 and 200 attendees per webinar. And then I'm going to sell the always safe and business suite to business owners, or at least get a sales appointment, in which we can sell the always safe and business suite. So I took massive action to make sure that the sixth of January, that's when I first do the webinar, and today Facebook approved my ads. And within 30 minutes I already had two people sign up. So I know this is working. I've seen it before. If you want to know more, go get a copy of Russell Brunson's FREE "<a href= "https://expertsecrets.com/?cf_affiliate_id=2047704&affiliate_id=2047704&aff_sub=podcast&aff_sub2=CS039&nopopup=false&noautoplay=false&cookiepreview=false">Expert Secrets</a>" and "<a href= "https://expertsecrets.com/?cf_affiliate_id=2047704&affiliate_id=2047704&aff_sub=podcast&aff_sub2=CS039&nopopup=false&noautoplay=false&cookiepreview=false">DotCom Secrets</a>" books (on the second page you can add the Dotcomsecrets book). I even got another part yet, but I don't want to reveal it yet because we need to set up that stuff before I could share it with you.</p> <p>And latest my emotional habit is that I'll feel more secure or more... What do you call it? More certain that I can do this as well. I've seen dozens, if not hundreds of people, business owners, acquiring massive amounts of new customers using webinars. The only limiting belief was that, "Well it's not for me, I can't do this." Even when I got the presentation ready and got the webinar software and you know, the subscription and everything.</p> <p>So last year I decided, this year I'm going to break through that million dollar line and for that I need to at least acquire 1000 new subscribers in a year. So that means that we need to step up our game and get ready to run because that's going to be a whole lot of migrations if we want to successfully migrate all those users to our platform.</p> <p>So what's holding you back? What's your limiting belief behavior or emotional habit? Fill it in, think about it, make a conscious decision. Make sure you feel it in your gut, in your entire system. And then finally take massive amount of action. And don't stop until you're there. If you don't try, you know for sure you're going to fail, so every time you take a step forward is a step towards that next level and towards your success.</p> <p>So I'm going to leave it for that for today. I wish you all the best. Step up your game. Make a plan for 2020 and make it a best year ever. That's what I'm going to do and I hope you can do it with me. If so, and you've got success, please share it on our Facebook group or whatever. Just find me or react on posts on Instagram, LinkedIn, Twitter, wherever you use it, or on YouTube, make a review on iTunes. Send me some feedback that's a question. Thanks in advance and go for it, tiger!</p> <p>I know you can do it bye bye Marcel Martens.</p> <p> </p>
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CS 038: The Dangerous Truth About Successful People
<p>What do all successful people do or have? After the theme song, I'm going to talk all about it.</p> <p>Hey, welcome back to the Cloud Secrets Podcast. Marcel Martens here. Hope you had a lovely Christmas. First, I would like to wish you a Happy New Year. I wish you all the best and I hope you well made some plans for 2020 because I'm convinced it's going to be a lovely, wonderful, and happy and joyful and successful year, as long as you model successful people. But let's talk about it.</p> <p>What do all successful people do or have? They all know their "outcome" or results that they're after. They also know their "purpose" and why they want it. What makes all the difference? They all take "massive action". And if you listen to Tony Robbins' podcasts, I'm sure this sounds familiar. He calls it OPA or RPM. OPA for outcome, purpose and action or RPM for rapid planning method. R stands for results. The M stands for meaning and P for... RPM, sorry, and M stands for massive action and the P was for purpose. So can we... Let's go back.</p> <p>When you know the first one, how your outcome is going to be here. It can be: I want to make $100,000, I want to meet the girl of my life. I want to, I don't know, do 100 projects successfully, I want to attract ten more employees. Now, all your outcome, so and the what. And then you're like 50% of all the people because most people, or at least half of them know what they want and they don't just... On average, people in America, people watch television for seven hours a day on average. I don't know how they do it, not even with internet & mobile phone these days. But on average they watch seven hours a day. Uh, what a bunch of lost time there. Maybe I'll watch half an hour a day, for an example.</p> <p>So most of you know your outcome and what the results that you're after. But do you know your why? My why, just to share and inspire you guys, is: "my intention is to leave everybody in a better state than when I first met them". I love to help people and I even do it for free, you know? It's nice that I can make a beautiful living out of it and give me all the things that I want, but in essence, I would do it for free because it's congruent with my core value. And so if you know your why, you separate yourself, because only 15% knows their why. And if you do the last step, that's where all the magic happens. That when you know what you want and why you want it, and you take massive, massive, massive amounts of action and that's when it all comes together. And that's only for 5% of the people worldwide.</p> <p>So can we become successful too? Yes. How can we become successful? By modeling successful people. Let me tell you a story of a great friend of mine who has received the best chefs award for cooking skills. He makes these great plates, which are not only looking beautiful, but the smell, mm. You get water in your mouth instantly. And not to mention the taste, and that's the three ingredients for outstanding results. That's his outcome. But when I take a look at my friend, he's the best cook and he spent 20 years perfecting his meals or dishes or whatever you want to call them. And can we get the same results? Yes. How? We model what he does and compress decades into days, as Tony says.</p> <p>Can we model him? Yes. What do we call that? How can we model a cook? By looking at his recipe. The recipe is like the ingredients. Not only the ingredients, but the amounts, the order in which to prepare the meal. All these things that need to happen in a certain way to make that dish the award-winning dish. So how can we model this cook? We can look at his recipe and how he makes it. But he hasn't got one, he told me. I said, okay, I love this. I ate with him several times, as much as I can because it's just damn delicious. But I ask him, "Oh, can you share this recipe with me because I like to make it for my wife or friends," or whatever. He said, "Nope." I said, "Why not?" He said, "Because I don't have one."</p> <p>"You don't have one?" What do we call that? He makes this award-winning meal and he doesn't even know how. We call that unconscious competent. And we want to be conscious competent so that we know what we're doing and why we do it. How can we get this cook from unconscious competent to conscious competent? So I go to him and I ask him, "Okay, can you tell me what you did before you start making your award-winning meal?" It's usually on those TV shows or whatever. So they are in this room with other cooks together, all competing for the same result, for the same outcome.</p> <p>"So, what did you think about on the way over?" And he was telling me the things that he does before he starts cooking. And I say, "Okay, you arrived at the event. What did you do next?" He told me, "Well, I try or I really love it when I have a few minutes for myself. I go over it in my head what I'm going to make and how it's going to look and how it's going to taste and, and basically what I'm there to do." So, "Okay, so you visualize the results you're going to create." "Yes," he says. I said,"Lovely." Visualization is the most underestimated tool that you can use for getting the results that you want.</p> <p>But that's not what I'm talking about today, but it's a pretty powerful tool. So, "Okay, and then you entered the contest and you've got, I don't know, maybe 45 minutes or an hour or so to do your thing and then afterwards there was this jury who decided that you won the award?" "Yes." Okay. "When you start cooking, did you have a notebook? Did you have anything?" He said, "No." I said, "Okay, that's strange. But how do you know what you need to prepare and what time and order?" And he said, "I've been making this, this is my specialty. I've been fine tuning this for over 20 years. I can do it with my eyes closed. I can do it in my sleep and every time it's even better than the last time."</p> <p>I said, "Wow, that's powerful. But if you want to teach me, what should I do? Can you write me a recipe?" He said, "No, I don't have one. I just do it out of my head." Okay.</p> <p>"Can I come to you next week or whatever. Then I'm going to sit next to you and we're going to document this lovely dish. Would you be willing to?" "Yes." Okay, great. So I went and I brought him back "in state", so I did the same thing. Said, "Okay, can you sit down here because we've got to make the same dish, the same meal, maybe even better than that time that you created the... or received the award."</p> <p>Okay. I said, "Okay, do the same thing. Visualize that you're driving to the event." "Yeah, I will, give me a few minutes." So we're sitting there, his eyes closed, calming briefly. He was visualizing driving to the event. I said, "Okay, what were you, now you're in your car right now. What were you thinking? What were you visualizing when you were driving to the event?" He said, "Okay, I would cook the potatoes and vegetables and start prepping the oven for a meal, for the meat and..."</p> <p>"Okay, and then when you arrived, what did you do?"</p> <p>"Yeah, I asked to get a separate room or a quiet room where I can go over and prepare myself." I said, "Okay, well you're sitting right now. Take a deep breath and do the same thing that you did there."</p> <p>Why is that so important? It's most important to get in the same state because if you feel down today or you feel less energized or whatever, your outcome's going to be different. So I got to pat him up and like, yeah, yeah, yeah, yeah, yeah. Get him in his lovely state. He prepares the award winning dish so that's what we did.</p> <p>And he was visualizing. "Oh yes, and then we're going to do this and this and this and here's these ingredients and they're all fresh and like... And we went to the market before, so we only got fresh vegetables and fresh meat and well as fresh as you're going to get it." So. Okay. I said, "Now. Well, you're ready?</p> <p>"Yes."</p> <p>"Okay, think about the contest that you're going to do the same thing as you did there."</p> <p>"Yes, I will."</p> <p>"Are you ready?"</p> <p>"Yes, I am."</p> <p>"Okay, great. Every time you pick some things or put something in a bowl or in a pan or whatever, I'm going to stop you and I'm going to write it down."</p> <p>"Okay, great."</p> <p>So he starts, he's taking these potatoes and, well, prepare them to cook. And I said, "Oh, stop. How many potatoes are you getting? Weigh them."</p> <p>"Okay. 200 grams."</p> <p>I said, "Great. Go back a step, what were you doing?" He said, "Oh, I don't know what I need to do next." And I said, "Yes, go back."</p> <p>"Yes, I go back. Oh yeah, I was doing potatoes and then I've go to this cabinet and I'll take my herbs or whatever."</p> <p>"Okay, stop. Before you add the herbs, tell me how much of everything. You put them in a bowl and we weigh them."</p> <p>"Yes, okay." I write them down. So we go over every single step he takes. And how much time he lets them cook or fry or burn or whatever. So you get the point right? Every single time I take him back into his state of the winning contest and by doing so, he taught me or we both created this recipe.</p> <p>So now I have compressed his 20 years of perfection perfecting his meal or his, I don't know, dinner dish or whatever you call it into, I don't know, maybe two pages of steps and ingredients and order and times that we need to get this great and lovely award-winning dish so I can go home, make it for my wife or make it friends or family. And they can have the same experience as the jury had when he was winning the award.</p> <p>And why is this so powerful? 'Cause now we got him from unconscious competent to conscious competent. And that's the same what I'm offering you. Everybody can sell Office 365, everybody can use Google drive. Everybody can, I don't know, get customers for cloud services that you provide, but the magic thing to get the same results every single time is by looking at my recipe, and my recipe I like to call it my secret formula that we've developed over the years, that's what I'm offering you in my cloud secrets course.</p> <p>If you want the same experience as the cook, well be outstanding. You've got... What do you get when you deliver a poor performance? Do you get anything you think? No. You're kicked out of the place. If you in a contest, you lose. You don't get a medal, you don't get a reward, you don't get anything. What if you deliver good results? You get poor things in return because good is normal. That's what people expect, so they don't come at you and, "Oh you're doing so great, here's a medal for you." No. Good as good. It's just like, "Hmm, okay. See you next time." What can you do better? What's the name of the next level of good? Excellent.</p> <p>Excellent sounds nice, right? Oh, I bet all you guys are entrepreneurs or want to be entrepreneurs see yourselves as excellent. Ah, yes. Good. What do you get if you deliver excellent services or whatever? You get good ratings. It's always one step down and what's the top of the line? The top of the line is outstanding and when you have out- you stand out of the rest, you're the best and you only need to jump one millimeter higher than all the rest to be the best.</p> <p>I taught myself that I'm not competing with the rest the way I compete is "with the best possible version of me that I can be" and that's where I'll compete to get outstanding results every single time. I don't want happy customers. I don't want customers who think, "Yeah, that's what we expected. Thank you. Nice doing business with you. See you next time. Maybe, maybe not."</p> <p>I want to be outstanding so I can create raving fans who can, I don't know, screaming on rooftops, "If you need IT or cloud service, you need to go to this guy because this guy will make everything work. This guy will over-deliver." This guy will, I don't know, fix all your problems that you have on IT so you can start focusing on your own business instead of IT troubles or whatever and employees and people nagging to you, "Oh, this doesn't work. Oh, we can't do this or we can't do that or my laptop is broken," or I don't know, I don't care what, we just want them to be able to focus on their own conscious competent thing they are doing so well in so they can increase their business, their sales, their... I don't know, have more time for the loved ones, whatever.</p> <p>If you want that successful cloud service business as well, then it's time to step up to the next level because outstanding is only for the ones that are willing to go through, and well, stand out of the rest. So raise your standards, people, raise your standards. You're going to get resistance of your friends, your family, your relatives, your whatever, every people in your surroundings because you're going to break through and you're going to change and they are trying to keep you on the level that you're currently at because that's familiar and they don't want you to be better than them. So they tried to keep you down but break loose, go for it and be the best version of yourself you could ever be.</p> <p>If you want, so go to <a href= "https://cloud-secrets.com/cloudmind">cloud-secrets.com/cloudmind</a>. I've created the cloud secrets course in which I will explain every single detail of my recipe, my secret formula to get you the results as the best chefs, as my friend who gets the best chefs award.</p> <p>We've got multiple times of cloud servers rewards, I don't know, four years in a row I believe. We keep doing it because it just works people and then you never change a winning team. It's, we improve things, yes. Every single day, we keep improving, keep improving because we need to stay outstanding, and we don't let anybody else stand out over us, you know, we keep our game up we go next level every single day.</p> <p>Okay? That's it. I wish you all the best for New Year's Eve. Enjoy your time. Spend your time with your friends, families, and your loved ones and to your success in 2020. See you then. Bye. Bye. Marcel Martens.</p> <p> </p>
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CS 037: How To Live Your Life In Abundance
<p>How to live in abundance. First we go through the theme song, and then I'm going to talk about how I live in absolute abundance.</p> <p>Hey, welcome back to the Cloud Secrets podcast. During this holiday season, I'm going to talk about the absolute abundance that I live. In and what gave me the opportunity or insight, if you want to call it that way, on the need to change and to make things work for you. So you can have the life of your dreams, feel loved, feel blessed, feel happy, feel joy, feel all the things that make you feel alive and matter.</p> <p>So, for me, when I reflect back on the last two or three years of my life, I realize that it hasn't been easy. But because it hasn't been easy and we were near bankruptcy, so things had to change. There was no alternative than go bankrupt. So we need to drastically change things, not only in our private life, but also in our businesses to make things work. Because they were failing, and not a little bit, all was falling apart literally. And when I think back at 2016, 2017 and especially now with holiday season and Christmas coming up, I feel so blessed that I can enjoy going on a holiday with my family, with my kids, and have the best fun of my life. I go swimming, go to a adventure park or whatever. And to see them happy and playing and laughing and having the time of their life. That's when I think about I realize how blessed I am and that I truly live my life in abundance.</p> <p>I know people are... it's just psychology, you know? People don't change if they don't absolutely need to. So every choice, every decision is made in a split second. And I hope you agree with me there, because it isn't a path going towards that decision. Yes, of course. But there will be a point in time or in your life, that you say, "Enough, no more of this. Enough, I'm done." And that moment is a split second people. And in that split second you make the decision to make whatever necessary changes so that that won't happen again, forever. And that's what we did in 2017 when we decided, okay, we want to have employees who work with the joy, who are happy working here. Who feel valued, feel warm, feel all the basic needs, every single human being has.</p> <p>So by changing not only our staff, but also the things that we do privately. Because as you know, my wife was terribly ill, so not complain here, but I run the family business this as you could call it in four days a week. Basically any minute, any time of the day. And I run my business in three days a week. And because she was so terribly ill, that's the number one change, number one insight that I needed to get. It's literally, a quarter in a slot machine, it has to fall down and it has to land. And that's the moment where I decide, okay. And I literally told her because we were well talking about breaking up our marriage, which would've been awful. And we love each other. We always did. And I don't believe there's such thing as love at first sight, but I feel attracted to her. It wasn't mutual. I can tell you that, but I'll save that one for a different episode.</p> <p>Well, we shared a lot. And when I think about that, we're together for a reason. And that's not just for a small period of time. But we got to make the best out of it. And again, well I tell you now that my relationship with her is at a level I didn't even know was possible with so much love, with so much respect. With so much everything. It's also in abundance.</p> <p>So it's just where are you going for? If you got Aladdin, the lamp, if you can make 10 wishes without any regards to money, friendships, relationships, or whatever, what would 10 of those be? Write them down for yourself and start making a plan. I've got a lot of help off Tony Robbins. I'm a huge fan of Tony Robbins. And he's got this RPM, rapid planning method. And if you stick to it and also decide, it's always a decision. Everything in life is a decision people. When you decide to live by those standards, you got to raise your standards. That's what he says every single time. And by raising your standards, you live up to the next level. And you can also enjoy next level. And that's living in abundance for me.</p> <p>So I know Christmas is coming up tomorrow. I would like to take the opportunity here to wish you all the best, enjoy your time with family. Take a good look in their eyes and well, be humble. Be giving. Be all that you can and enjoy this season. It's lovely to be together and have a lot of time spending time with each other. And well then I feel so small when I sit on a simple chair or watch my kids play and having the best time of their life. And it almost makes me cry because that's why I'll do the things that I do. It's always for family. As I told you in the last episode, family comes first, always. So enjoy the holidays. I wish you all the best during Christmas. Enjoy it, be loved and love. And I'll see you guys next time.</p> <p>Thank you very much.</p> <p>Bye. Bye. Marcel Martens.</p> <p> </p>
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CS 036: How to Keep All The Balls In The Air
<p>How to keep all balls in the air, during the holiday season. After our theme song, I've got to share my thoughts and experiences.</p> <p>Hey, welcome back to the Cloud Secrets podcast, I am Marcel Martens and, well, we decided to start building our new office early next year, so wonderful decision especially during holiday season. Oh man, I don't know if I could keep all balls in the air, there are so much things to do and so little time. And that's what I would like to share with you. The way that I keep all balls literally in the air or make sure everything runs as smooth as possible.</p> <p>Basically it all comes down to priorities. If you make an overview for, I like to do it by week and by day, the top three things I like or need to do today. Usually I write down seven or eight things but I always make sure I get the top three things done before I finish my day and same goes for week, I'll make a weekly overview as you know, I've got only three days a week at the office, the other two days I'll take care of the kids, and, if you want to know why, go a few podcasts back where I'll tell more about that.</p> <p>I don't feel like repeating myself here today, but the more balls you need to keep in the air, the higher the probability is that one is going to drop one or more or many. So keep track of things. Delegate where you can, even if you think you need to do it yourself, just delegate it. And I was reading a lovely book, The One Minute Manager, which gave me some great insights on how to tap into the potential of your employees, or your colleagues is the way I call them, not only to let them feel good about their selves and feeling happy or in common, feel good.</p> <p>Because when they feel good, they perform better and when they perform better, things go easier, smoother and you get things done. So today I'm going to move to our temporary office. We've bought some 20-foot containers that we've stuck together and that's our office for the next year. So today I'm going to move with the some colleagues and then we're going to start working in our temporary office so we can start building early next year when all the permits are... when we receive all the permits and I'll keep you guys posted.</p> <p>But most importantly, first things first, for me it's always family that's on the first place. Make sure everything is done and in order and arranged and accounted for. Secondly comes my business and everything else comes afterwards. That's the way I manage things and do things and I'll put up a link to the book, for <a href="https://cloud-secrets.com/resources/#BusinessBooks">The One Minute Manager</a>. It gave me great insight to manage in as little time as possible while keeping up qualities and quantities for the work that people, for the tasks, for our employees, you know.</p> <p>So thanks for listening. I hope you enjoy this. If you do, please rate and subscribe. By the way, I would love to hear some feedback as well. I'll see you guys next time. Enjoy the holiday season. Bye bye. Marcel Martens.</p> <p> </p>
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CS 035: How To Fill Up A Webinar Without Paying Too Much For Advertising
<p>How to fill up your webinar without paying too much for advertising. First we'll go through the theme show and then I'm going to talk all about it. Hi welcome back, Marcel Martens Cloud Secrets podcast.</p> <p>I Hope you're doing well today. I am. Today I've been working on, well the next series of ads to fill up my webinars for one of my companies. And the secret that I want to share here is that if you target the right way, using, in my case Facebook advertising, you're going to save a lot of money and not only save a lot of money, also can fill up your webinar or online training or workshop or whatever you're doing and actually make money at the end of the webinar instead of generating a list of email addresses that you can send tons of emails afterwards. But never produce any sale. So for this one, I particularly use the webinar funnel, go to click funnels, go look up Russell Brunson and start digging there because that's the way it works and it works every single time. So today I've been messing around if I may say so with ads for quite some time to make it successful and make it run.</p> <p>So today I thought I'd started doing some interviewing to get in the customer's hands to see what he thinks, how he feels about our always save in business suite because let me, let me go over that conversation that I had with one of our recent customers that we migrated to the always safe business suite. When you take a look at what he was, or they, cause it's a company, but they were using hosted email services with our hosted exchange solutions. Could be anyone for that matter. It doesn't matter. And he had a local solution for his files and he always already was using our backup services and our protection services, in this case ESET, but it was still using local file solution, as a storage solution. So he couldn't access his files or data anywhere other then his office or his show room cause he sells kitchens. And I believe we migrated him three weeks ago and today I gave him a call and asked if he got some a few minutes to help me out.</p> <p>I got some questions for running my ads so I can target the right people, I can target the right interests and talk about their problems because people in this case that I would like to target is cold audience. You've got three types of audience, cold, warm and hot. Let me start with the hot ones. The hot ones are the ones, the ones that know you and know they've got a problem and that you've got a solution for them. So it's the low hanging fruits. If you just contact them or meet them at a, I don't know, at a birthday party or whatever, or with family and friends and they know you and they know what to do, if they present a problem in any conversation you well, you can immediately address that with the solution because you already got the credits and you know who you are. With warm traffic, it's people that don't know you, but know they have a problem, so there you... now I;m mixing things up.</p> <p>Let me skip that all for a minute then for my ads because that's where we're going to talk about. I'm going to run them to cold traffic. People who don't know me and probably people who don't know they have a specific problem yet, so by that I start conversation with the problem and the problem, that was what I was trying to figure out in the phone call I had with my customer. Okay, what problems solved our suite for you that you weren't able to do before you used this particular suite and the answer was pretty fast and pretty easy. He said, I'm 100%, I've got 100% access to everything, so I will always get access to all my emails, all my files, all my offers, all my running projects, all, everything. I said, okay, that's cool. Sounds logical because that's what we sell. But by doing or by having that, what's the real difference for you?</p> <p>Okay it's nice that you can access your files on your phone when you're sitting beside your wife, it's evening and the customer sends an email and you would just check it on your phone and don't need to go to the office or start your laptop or whatever. But what does it make? What's in it for the customer and for you? He thought for a minute. And then his answer was, I've got better oversight of all things that are running at the time. And secondly, I can improve quality because I can address things straight away instead of waiting for the next day or whatever. So quality goes up and I've got a better grip of running projects. I said okay, that's cool. Sounds nice. And it makes customers more happy? Yes, it does. Okay. So what does that mean for you and your business? Well, if we can improve quality, we can improve customer experience, we can improve customer, we can improve the quality of service, we can improve basically everything because we go next level with customer service instead of them having to wait till the next day.</p> <p>So I got quicker response rates less faults, or less struggles within any project because I don't know with you but I, I've moved like five times now and I bought several kitchens, but every time I buy a kitchen they never deliver, or finish it on the day they come to place my kitchen. Now to me that's fricking annoying and I hate it when, especially when you're buying something expensive as, as a kitchen, you expect some kind of professionals that just put their money where their mouth is and finish the things they promise. I don't know why and I don't know how and I don't care. But to me it's very frustrating that they can't deliver it in one day or one single project. Always have half the support or some panels need to be replaced because they got damaged during transport or whatever. And he said, Oh, we've got the one who's putting the kitchens in the homes and putting it all together and putting all the equipment you know, those guys are making a real difference.</p> <p>You've got, he's got this professional working crew that finishes up the kitchen and in one day or one run or whatever you call it, but so the customer, his customer, my customer's customer doesn't end up having after sales or support calls if you want to call them. I don't know in the kitchen business, but relating to our business, I'll keep it in support because he wants to spend time on his next customer and his next project. So if you can increase the quality upfront, you can increase the sales the day afterwards because he doesn't have to get involved and finish up business that he could take care of earlier. So in the end I said, okay, that sounds all great, but so what does this mean for you and your company. It increased the sales? I say yes, that's what I wanted to hear. And by increasing sales, it means making more money in less time by getting more efficient.</p> <p>So this was a quite wonderful interview because we got to the essence of the thing that we, the possibility that we give by implementing our suite. And by doing so, you can sell more, you can sell better, he has less troubles, he has less support tickets or service that he needs to look after. He's got a happy customer who are not only customers, but starting to be raving fans and well, that's the best type of advertisement you can have in my opinion. If just people talk about you and your business in a way that well actually sells. And finally he's making more money, spending less time, which is absolutely fabulous to me. And coming back to my core value, my intention to leave everybody in a better state than when I first met them, that perfectly aligns with this. I get joy and happiness and feel warm about that I've been able to help him and his business doing more with less. And that's well that's all there is to it for me.</p> <p>So that's what I'm going to put in my ads. I'm going to go for it. Our method, our suite improves quality, improves oversight, improves service, improves sales, improves your bottom line results and that's where I'll, I'll leave it for today. I'm going to share the results of the ads with you and I'll keep you guys posted. If you like this, by the way, I hope you would take the time to rate and subscribe so you don't miss out. And if you've got any questions, just drop comments below on this post, or go to cloud-secrets.com, look for the episode and there you can post a comment.</p> <p>I always reply to comments, I love feedback, positive feedback by far and well I hope you can leverage this to your own good because it's so powerful, but you've got to ask the right questions and keep asking until, I always call it the onion. And you got to peel off layer by layer, by layer, by layer. So first he talks about quality, then he talks about oversight. Then he talks about making more sales and in the end, making more money. So now you've got to peel off all these layers to get to the core. And that's when you, you can feel it in your gut that, that when you arrive at the core, and that's the message that you're going to use in the advertisement, because that's what's going to trigger your new customers. So pretty, pretty wild episode. Thanks for being here and we'll see you guys next time thank you very much.</p> <p>Bye. Marcel Martens</p> <p> </p>
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CS 034: Unexpected Delays Explained Within Azure
<p>Unexpected delays explained within Azure. After theme song I'm going to talk all about it.</p> <p>Hey, what's up? Marcel Martens here of the Cloud Secrets Podcast. Welcome back, glad you're here, hope you're doing fine. I just brought my kids to school and daycare so I'm off to the office now, but I want to share a story with you that was particularly difficult to locate and it's taken us several weeks, if you follow me, I did some WVD Podcasts or episodes about... Well, issues that we're having and our first impression, et cetera. But the thing that eventually... Well there were three core issues.</p> <p>One was unexpected delays. We couldn't explain them, we saw routing issues within the network of Microsoft. So we're in the same region as the data center of Azure is. So we should have like low latency, I expect within 10 to 50 milliseconds. But when you follow the trace, you see that there's a major... well, bump and that's between two hops. There's a 100 plus millisecond delay and that's what's causing... Yeah, what should we call them.</p> <p>The user can notice that there is a delay because the response times or responses on the screen aren't as fast as they expect to be. So we ended up opening a ticket with Microsoft and of course there was nothing wrong with their network as you might expect. Ohhh boy. It took some persuasion and persistence to get up higher in the chain and finally we arrived or spoke with an engineer at a level that makes sense and who bites his teeth in into this issue.</p> <p>And he started digging and digging and digging and finally ended up that our IP space that we own, we bought several years ago, we bought our own IP space at Ripe and our IP block, as you can call it, a couple of thousand addresses that we use for public services for our customers and services of our own.</p> <p>For this particular customer on their domain controllers we were forwarding the DNS to the Google DNS servers, and for the secondary and while Google of course also forwards it's DNS to DNS root servers, they ended up forwarding it to the, no, let me tell it correctly.</p> <p>When Google asks some other DNS server for the address, it also uses a source address and based on that source address, Microsoft routes you to a specific zone or region and they were giving me American IP address as a source. So we ended up being routed across the globe before we reached our virtual desktop.</p> <p>That gave a delay, an extra delay of over 100 milliseconds, which was... pretty much a showstopper because the customer was experiencing these kinds of lags and interruptions or delays within, when they scroll through a web browser or whatever. Or typing in orders in their order system. And since we were doing a proof of concept for this particular customer, we need it to run as smooth as possible and at least with the same response time and performance as the current solution they're using. Besides that issue, we also had delays within the application that run over the express route and today's testing day and we're going to try if those are sold as well. If they are screen delay related or that they are latency related due to the Azure express route.</p> <p>And the third one was a different application based on the Omnis (Tiger Logic) engine that was really starting, four or five times slower than any current desktop situation within Citrix. My opinion is that it has to do with the OS difference and now with the old solution they are using is based on 2008 R2 and the new solution is based on Windows 10. So there's a big difference in operating system.</p> <p>And we finally managed to contact the developers and we're going to try to upgrade the software to the later version, which officially supports Windows 10. But the application on its own is pretty slow because I thought it was a client, a three tier application. So we've got a database server, we've got an application server, you've got the application running on the desktop, but they switch over to a different method so that most of this software and calculations are starting up or are loaded during startup of the application.</p> <p>So that takes a longer time, doesn't sound really clear and convincing to me. So I gave them feedback and they're also testing to get these two applications run the same as in the current situation and when they do, then we got a successful proof of concept and we can move forward to migrate all applications towards WVD.</p> <p>So a rather technical on this one, big takeaway was that Microsoft was routing traffic through the wrong region and that ended up getting higher delays or higher latency. Now Microsoft is changing our I block, our IP space is getting assigned to the region that we're in. So we always get the shortest path to the services and servers within Azure.</p> <p>I hope you like this. If you do, by the way, please rate and subscribed because I like to increase my number of followers or and not my followers, there's no meaning or purpose on its own, but I like to help more IT professionals like yourself or business owners. So if you rate, subscribe, and share this, I get a broader reach and I can help more people. So thanks in advance and I'll see you guys next time. Thank you very much. Bye-bye, Marcel Martens.</p> <p> </p>
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CS 033: My Dirty Little Secret About How I Write My Book Chapters
<p>How I write book chapters.</p> <p>First to go through theme song, and then I'm going to tell you my dirty little secret on how I write my chapters for my book.</p> <p>Hi guys. What's up? Marcel Martens here, Cloud Secrets podcast. Welcome back and today I'm going to share a little secret with you about how I write my chapters for my Cloud Secrets book.</p> <p>As I shared before, I'm creating a little book for the secret formula that I use. If you just started to join or listen in, my secret formula is the formula that gave me basically everything that I needed and wanted back in those days. It was 2017. We were struggling to get by. I was living on my parents' pockets again as a 30 year olds male having a wife and three kids. I made some bad investments in hardware that didn't work, lost a lot of money there. And also we hired, well difficult and wrong employees.</p> <p>That obviously we didn't know when we were hiring them, but we were paying them way too much money. So we ended up didn't getting paid ourselves and you can only last for that long. So I had to go to my mom's and dad and well put my heart on the table and ask them if they could help me out. Give me monthly, I don't know, a lot money to pay my mortgage, my bills. So. And luckily they did. And that's also when, in that desperate times, that me and my wife figured out that formula that we using still today. And that has made it possible for me to be able to be debt free within a half year, in six months. So and besides that, living the life of my dreams and having a three day work week. So again I can enjoy holidays, all time. We go four times year, so.</p> <p>We love it, we like it and we keep doing it as long as it works, so. And that's what I'm writing my book about, my secret formula, the Cloud Secrets formula. And just to share a quick secret here, I don't write books, I'm an IT professional, an IT guy. I'm basically a nerd, so I'm not a linguistic, whatever, that is just to going to sit down on his desk and write a book. So I bet you could figure, right.</p> <p>But to be able to share all this with you. To... Well, I've got a whole mission and my mission is to get every business safe online or safe in business. By doing so we've developed, or by wanting that, I've developed the OSA home business suite and my reach only goes that far. So I would like to teach you that method. So not only can you run a profitable cloud service business and do the things you want to do, you also end up with well, raving fans instead of complaining customers. Because this one works every single time without any failure. And that's what I'm writing a book about. And instead of just sitting by my desk and started typing or started writing, I record them on my iPhone. That's all I use. No fancy and expensive equipment. 80% of all things I record, I'll use my iPhone and then I'll upload the transcription. Well, first to my notebook. Where I use Adobe Audition to, well clean up the audio file.</p> <p>Just maybe nice to share. Back in the day, I don't know when I was 12 till 16 or so, I thought myself as a DJ. And as you probably also know I'm from the Netherlands, the Dutch guy, Amsterdam and here in the Netherlands, well DJs are almost number one export product that we have in the Netherlands because we grow a lot of successful DJs, especially in dance and the techno scene. But now I'm dwelling of... And that days I was wanting to become one of those as well. It didn't work out. And I thought IT would be better for me, but I've got some small audio skills, I know, what things mean. So that's why I do the optimization of the audio files myself when I got the time and then I'm going to send them to <a title= "Rev.com" href="https://cloud-secrets.com/resources/#Publishing" target="_blank" rel="noopener">Rev.com</a>. Rev.com transcribes your audio for a buck a minute.</p> <p>So just $1 a minute and somebody is, I don't know, typing it all out for you. So you can literally just talk to your phone, talk about the content of your book and then you send it off to Rev. So if you are speaking for 15 minutes, it's just going to cost you 15 bucks and then you get the transcription. And all you've got to do is read over it, fix some minor errors and you're done. So that's my dirty little secret about how I write my book chapters. And I do them chapter by chapter. Otherwise it would be too much at once. Afterwards I can add the text to the book. I've got someone for me doing it. Also a lot of freelance, like all those lancers, you got Upwork, you got freelance.com all these kinds of lance sites where you can hire people to do things for you.</p> <p>They're not particularly expensive, in my opinion. So you can focus on the things you want to do or where you're good at and let other people take care of the things you don't like or you don't got time for it. So that's my dirty little secret about how I write book chapters. I say, if I say, "Take advantage of it. Use it to your own good." And I'll see you guys next time. By the way, if you like this, please rate and subscribe on iTunes, Spotify, SoundCloud, iHeartRadio, YouTube, or on the blog. I don't care if you like to read, listen, watch. Pick your option and give some feedback. I love feedback. And otherwise, if you want me to share my experience or opinion on something, or talk about something, leave a comment down below the post on cloud-secrets.com. I always respond and I'll take it into consideration about making an episode about it.</p> <p>So thank you very much and talk to you guys next time.</p> <p>Bye bye, Marcel Martens.</p> <p> </p>
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CS 032: Keep Track And Grow
<p>Keep track and grow, after the theme song, I'm going to talk all about it. Hi, welcome back to the Cloud Secrets Podcast, this is Marcel Martens and today I'm going to talk about why you need to keep track of that what you want to grow and as soon as you start keeping track, let me give you an example, it's the same with with sporting. I love the cycle and when I cycle and I know I cycle around 30 kilometers an hour, but when you start keeping track, every single time you want to be a little bit faster, go a little bit further, have a little bit smaller heart rate. Have a... You know.</p> <p>As soon as you start measuring things, you improve and it can be tiny bits and can be huge steps and when you take a look back at it, especially with sports if you're just starting out, it's hard, you're going slow, you're out of breath, you probably know what I'm talking about but after a while and after repetition or practicing enough, you can do longer runs and your heart rate starts to slow or doesn't increase that much, your speed increases and that's not only with sports, if you keep track of your sales rate, if you keep track of the number of users that you serve, if you keep track of the amount of data you backup, I don't really care, it doesn't really matter what it is but as soon as you start tracking it, you can focus on improving it or you're automatically focus on improving it.</p> <p>So my experience is that whenever you start tracking something, whatever it is, it always improves because it's like human physiology, you know, everything that we measure we need to do more efficient, faster, better, greater. It doesn't matter and I'm pretty sure you know what I mean and you experience the same way and I'm a tech guy and I love all the tech stuff that comes out and if there was a chip available that I could implant in my body to communicate with my system, my laptop, my whatever, I would be one of the first to have it implanted in me as weird or as psycho as it may sound but I love new technology. Shouldn't be sounding weird as an IT professional.</p> <p>So I first used my iPhone for my cycling runs, you know, and well, that measured some sort of data but then I bought my iWatch and since I'm using my iWatch, I bought an extra app, a cycling app, I believe it's Strava and with that I can track more data and you've got a summit so you can see how far you are compared to other periods or other weeks or months or whatever so you kind of feel bad for yourself that you didn't train as much as you did in the summer and now it's fall, you know? And it's the same with issues. With issues, I mean support tickets. If you could keep track of support tickets, you can maybe do a weekly newsletter or a video or a Facebook Live or whatever with the top five support tickets that you've handled that week and by that, when all the customers see it, they don't need call you because they already know the answer and that's the same with keeping track and improving.</p> <p>It automatically improves not only you but also your customers and get them to a point of well self-serving, you know, whatever it is, you can, as I said, there are many ways you can do it with Facebook Live, you can grant them or give them access to a knowledge base which is only available for customers you know? It's a lot of benefit that you can use in your sales and so many, many ways to improve customer experience.</p> <p>So big goal or big takeaway for today is track whatever you do and you automatically grow whatever you track so that's it for today, I'm going to go pick up my kids and enjoy the evening so talk to you guys next time. If you like this, by the way, please rate and subscribe on iTunes, Spotify, SoundCloud, iHeartRadio, whatever you use, YouTube. Sign up for the newsletter on our blog, cloud-secrets.com and so we can reach a broader audience than we already do. We're getting around 25 to 100 downloads a day at this moment so, we're growing pretty nice. I would love to go a bit faster, that's why I keep track of it and well, just rate and subscribe then it can reach more people and I'll see you guys next time. Thank you very much. Have a nice evening. Bye bye, Marcel Martens.</p> <p> </p>
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CS 031: Moving Application Server To Azure To Speed Up Application
<p>Running applications within Azure or over an ExpressRoute connection. After a theme song, I'm going to talk all about it.</p> <p>Hi, this is Marcel Martens of The Cloud Secrets Podcast. Welcome back. Today we're going to test... Well if you listen to a few podcasts ago, I was talking about the disk speed within WVD. It was a bit disappointing and we were trying to figure it out, why that was happening. We came to the conclusion that the bigger the disc you take, the more IOPS you get. So we expanded the disc to one terabyte and choose Premium SSD, and with that we got all the IOPS that we need. But the application was still starting... I don't know, it took like 40 to 50 seconds before we get the login screen of that particular application. And we did all kinds of network traces and used Wireshark to see what was going on.</p> <p>But what we saw was that, in the end, it only the last two seconds of the startup phase, only in those two seconds the application was using network traffic to our data center. So from WVD within Azure to our own data center where all the application servers of this particular customer are hosted and... Well, that's a bit odd because when whatever application needs 40 seconds or 50 seconds to start, in my opinion, that's absurd, these days. I should get a login screen or whatever in a few seconds, maybe 10 seconds, but that's it. And when we take a look at the startup time within Citrix, the current solution the customer's using, there it takes like four seconds to pop up with the login screen. So we're trying to figure out what the difference is, and for that, we've run out of options because we did all these traces, and increased speed, and increased IOPS, and fine tuned everything there is to tune.</p> <p>But the last thing is that maybe it's due to latency, and while we got a really slow latency... It's a couple of hundred kilometers to the Azure Western Europe location, and our latency from our data center to the actual WVD desktop is around seven to nine milliseconds. And of course within Citrix, between the application and the application server, the latency is less than one millisecond, of course, because they're running next to each other.</p> <p>So last week we set up the Disaster Recovery Synchronization Tools. I don't know what you call them within Azure. And I believe my colleague yesterday finished up the migration, or the synchronization, of the current application server. And then today we're going to switch servers, so we're going to make the server on the Azure side their primary server, shut down the server within our data center, and then we can test what the application startup time is within WVD connecting to that Azure Application Server or VM.</p> <p>And my guess is, or my hope actually, is that it starts up within four or five seconds as well because then we've got a business case and we can migrate all their application servers, or all their servers, all their VMs, towards Azure and start building the total WVD solution, including all their application servers.</p> <p>So that's a rather technical one, again. And I'm going to follow up with this one. Maybe at the end of today or maybe on Monday, it's Friday by the way now, but by the time you hear this, it's going to take a few weeks because I create them in advance and I'm pretty curious... I really hope this fixes the startup time issues because otherwise the proof of concept of WVD in this particular case is a dead one, because it's not going to work. And they're not going to wait 40 seconds or 50 seconds for an application to start. And other applications as well.</p> <p>Especially with their sales... Well, their ERP system. They use Ax, Dynamics of Microsoft. And well, when you hit an order form or enter an order and want to enter the next one, you've got a few seconds delay and that's not acceptable.</p> <p>We're going to test with this application. If this run starts out fine, and then starts up within the excepted time frames, then we're going to make a business case to move all their applications toward Azure. And then we can finally migrate them from the Citrix Solutions to WVD.</p> <p>So I'll keep you posted. Thanks for listening. And if you like this, by the way, please rate and subscribe. You do me a huge favor, not only for me, but also for all the IT professionals to be able to find this podcast because it's little known as at this time. So please share, like, rate, subscribe, do whatever you want with it. Shout about it, and I'll see you guys next time. Thank you very much. Bye. Bye. Marcel Martens</p> <p> </p>
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CS 030: Burnout Beating Tricks All Business Owners And Team Leaders Need To Know
<p>Burnout beating tricks all business owners and team leaders need to know. After the theme song, I'm going to talk all about it.</p> <p>To get beyond self-confidence, you need three great ways to onboard new customers smoothly and plan the onsite migration steps. By doing so, first, let me give you an example. If you've followed me for a while, I've been coaching and, well, making systems for our staff so they can do all the work, because I only have a three day work week here due to my private situation at home. If you want to know more, go back a few podcasts and I'll explain all about it. But for now let's stick to the subject, and that is why it's so important to coach and prepare every single step that you need to take during a migration or onboarding a customer.</p> <p>Since our staff is doing it for like two years now and they get pretty routine that everything seems to run like a smooth machine and all parts are running smoothly, but last week something happened and made me go figure where did it go wrong? Just to be honest, one of our staff members was planned for a migration that should've taken six hours on a Monday morning. We actually spent, I don't know, maybe two and a half days, so we've been analyzed and go over it and talked about every step that he took towards the migration and on those days itself, because the migration started on Monday. At the end of Monday we had contact and I asked him, "Okay, are you almost done?" And he told me, "No, things are not going as well as I thought it would be. Running into some issues. Do you mind if I go back tomorrow morning to finish the job?" I said, "Sure, no problem, because we can't leave unfinished work. We need to go back and finish what we've started."</p> <p>And then my gut feeling was telling me, oh, there is something going wrong here, and that particular customer is not only a customer but they're also personal friends of mine. I like to hang out with them, our kids play together. So it makes me extra, well, that gut feeling was boiling up pretty good because, well, especially when you know somebody personally, you want to exceed in your expectations, right? You want to migrate them as smooth as possible and make sure everything is going okay. In this case, it wasn't okay at all. It was horrible. Everything that could go wrong went wrong, and the only thing you can do is fix it as fast as possible.</p> <p>After that Tuesday he said, "Okay, Wednesday, I need to go to a different customer but I need a few, like a half an hour or an hour to finish it on Thursday." I said, "Oh boy, what did go wrong?" And I didn't have time to go over with it with him straight away. Friday we were catching up on all of the other things that we didn't finish because of the delays during the migration. Friday evening, I would go with the business owner to a soccer game and drink some beers and have fun, but of course on the way there he told me what went wrong and how it should've been in his opinion, and I'd take note of all the remarks that he made. On Monday morning, I first started asking my colleague, "Okay, let's go upstairs and let's talk about it, because last week was horrible. Not to, well, slap you, but we need to make sure that we learn from our mistakes. By that I mean, what can we change in the current system that we use?"</p> <p>By system I mean steps, my method, the checklists that we use, everything from the moment the customer signs a contract until we are finished migrating the customer. All those steps together, I call my system, and somewhere in that system we've got a gap, because I like it to be flawless and maybe I'm a perfectionist, but this was a huge gap. So I sat down with him and I said, "Okay, what did you do different than other migrations?" He said, "Well, while I was there, we had some issues during the setup phase and they lost their local Outlook profile. So I needed them to re-add their current or the old Outlook profiles, and I made a mistake there to only sync for the last one year instead of everything."</p> <p>So when he was starting exporting the mailboxes on Monday morning, he only exported the last year and not the entire mailbox. So on Tuesday, the customer was missing all their emails older then one year, and then you're already one step behind. I said, "Okay, but that's something you run into. What did you do differently than other migrations?" He said, "I don't know. I was working on one workstation and then the other user start asking questions, so I ran over there to fix those questions, and then the other user would ask, 'Okay, how far is it, can I start working? Can you finish it?'"</p> <p>"So you're running around without a plan?" "Yes," he said. I said, "Okay, why? Did you make a plan, what you would do in which order on that Monday?" "No." I said, "Why not? We always make a plan." He said, "Yeah, I don't know. I just thought I had it in my head and I didn't really think about it."</p> <p>So that's the essence of today's episode. Sorry, I'm a little cold, having a cold. We need to make sure that every single time before we go to a customer to start a migration, that we know which steps to take when we arrive and in what order, because now he deviates from the plan and starts running around like a chicken without a head because people are asking his attention or time. That's what I always tell and teach our employees. I just want them, okay, make a plan, stick to it, and when people got questions, write them down and tell them, "Okay, I'm currently busy with this, this, or that. When I'm finished, I'm going to make time for all your questions, so I'm going to write them down and I'll get back to you when I'm done with the tasks at hand."</p> <p>That was pretty much an eye-opener for him, but I say why? That's why I need to stay coaching our employees, because at first they are, now he loses a lot of self-confidence because, well, he effed up, if I call it that way to keep this podcast clean, and he knows it and he doesn't feel well about it. It's nice to see that it's doing something with him, but it shouldn't happen, because not only did we lose one and a half day that I can't bill because the customer won't pay for it, the customer was not able to work as he expected to, and especially when it comes down to friends, you don't want it because people start talking, and well, that is not what you want.</p> <p>But just wanted to share our experience with you here. I tend to be vulnerable, explain that not everything goes as smooth as we would like every single time, but for him it was, again a big lesson because now he knows why it went so horribly, and next time, we agreed upon it together that next time he will make a plan again just the day before we go over to the customer, and that will outline all the steps that need to be done, and we use the four eyes principle. So he's going to make them and somebody else is going to check and verify them if all steps are there that are necessary to run the migration as smooth as possible. So that was part one and or bullet one, making a plan is vital important.</p> <p>The second one is this customer was using our old hosted Exchange environment and he decided to export the mailbox using Outlook instead of using Exchange to export PSTs. In this case, we only exported one year instead of two or three years. I don't know how long that business is operational, but when you have Exchange available and you can start an export there, then you know for sure you've got everything and don't miss out on any data or emails that are synchronized locally in the OST file. We also changed our checklists that when Exchange is available, we always use the Exchange export to PST followed by the Azure Copy.</p> <p>That's actually, well, the third step. By using the Azure Copy, you can see when imports go wrong or how many errors you have during the import, and then if you've got like, I don't know, 100,000 plus items in your mailbox and three items go wrong, I usually don't care about them because those are small emails or synchronized reports that failed or whatever. I always tell the customer that this many errors occurred during the import, so if they miss anything, they know why. And that's basically it. I don't want to get a call or a support ticket, "Hey, I'm missing email here," because first off it's going to take an awful lot of time to find that piece of content, and if it's an email and a calendar item or a contact, I don't care. Secondly, I can't bill those hours. So make sure you inform your customers so you can always point back at that conversation, so they know that certain things didn't import without any particular reason.</p> <p>So just to recap here, always make a plan before you go to your customer and start the migration. Take it with you, stick to it, and everything that gets added to it just put it on the bottom of the list, of your to-do list. Secondly, when you have a Exchange at hand, you should always use Exchange to export your PSTs in combination with the Azure Copy to import your email into Office 365. By all this, you gain self-confidence for your staff, for your employees, and by that you can onboard customers smoothly and plan the onsite migration step by step by step.</p> <p>So that's it for today. I hope you can put this into practice and use it yourself, and if you've got any feedback or comments, please let me know. Go to cloud-secrets.com, look for episode 30 and at the bottom you can leave comments. Otherwise, if you like this, please rate and subscribe on iTunes. Give me a four or five star rating so other people can find me as well, so we can help more people actually exceed expectations for their customers and prevent burnouts with your staff to boost their self-confidence.</p> <p>If you're interested, all my steps that I use every single day in my company M - IT Services, I decided to start teaching my method. And for that I've created the Cloud Secrets Course. If you're interested, you can go to <a title= "The Cloud Secrets Course" href= "https://cloud-secrets.com/cloudmind">cloud-secrets.com/cloudmind</a>. Again, that's <a title="The Cloud Secrets Course" href= "https://cloud-secrets.com/cloudmind">cloud-secrets.com/cloudmind</a>, and there you can opt in for the course. Afterwards, I will personally contact you, see if we're a fit, because I will only want highly motivated and people who will stick to the end. I'll see if we're a fit, and if we're a fit, I'm going to invite you to join the course. So thanks again. Please rate and subscribe, and I'll see you guys next time.</p> <p>Bye-bye. Marcel Martens.</p> <p> </p>
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CS 029: Slow Disk In WVD VS Fast Citrix Storage
<p>What is the difference between storage we currently use within Citrix and the storage that is being used within WVD? Because it seems to be a lot slower and after a theme song, I'm going to show you exactly what the difference is or how we do it versus WVD. So this is one of the episodes you want to watch. Go to cloud-secrets.com and look for episode 29. And there you'll find a link to the video because I'm doing a whiteboard session or behind scenes, if you want to call it and show you the difference between storage in WVD and the current Citrix environment.</p> <p>So the big question is this, how do you become the cloud expert in your area without having to make any investments in hard and software who provides customers with a secure cloud foundation? How do you start in a way that let you offer your products and services and start making money straight from the beginning? That is the question and this podcast will give you the answer. My name is Marcel Martens and welcome to Cloud Secrets.</p> <p>So the question is, if the storage that we currently use within Citrix, of that is directly attached to the Hyper-V environment or that it's connected in another way. So that's the question and that's what I'm going to explain here because we want to know the difference between Citrix and the way storage works comparing to WVD.</p> <p>So now we've got our storage, on top of that storage we've got our servers and on top of that servers we've got our VMs. Storage, server, server, server, and one of those VMs is our PVS, provisioning services system for Citrix. When you got a Citrix VM here, what it basically does is it starts using the network connection and the C-drive is actually located on the PVS drive. So this is like VHD, which will be transported over the network and Citrix will start and it will only use files at that time. So this one is probably 80 gigabytes or so, but for starting Windows, in this case, 2008 R2, it probably only needs 1.6 gigabytes or whatever. So that's what's going to be transferred over the network to be able to start that VM.</p> <p>Afterwards when this VM is going to start an application, it also goes to this VHD and put those files back. Since this is a file server which uses caching, the hot blocks within this VHD will be in the cache in the memory of the file server. So while this is being 10 gigabytes or more, it's always going to be a lot faster than when it needs to get the data here, get it to the PVS virtual machine towards the Citrix server.</p> <p>Within WVD, we have no knowledge. Let me get a different color. Within WVD, we don't have any knowledge of the hardware that's below. We see very small read latency, right? Okay, so 0.1 read latency, but the average write latency is over 50, which is pretty high. Here it's the other way around. In our current Citrix environment, we've got like the average write delay is around, I don't know, 0.8 or one and the average read delay is around, do you know the number? No? I believe we'll say 0.30 or so.</p> <p>We've got some problems here with some applications that are starting a lot slower, within WVD they are starting a lot slower than on the current Citrix environment, so that's what we're trying to figure out and see where the problem is existing so we can fix it. So that's it for today. Hope you join me next time. Bye bye. Marcel Martens.</p> <p>If you're just starting out, you're probably studying a lot, that's good. You're probably geeking out on all the strategies also, right? That's also good, but the hardest part is figuring out what the market wants to buy and how you can implement it in a way that always gives you the same result. Right? That's what I struggled with for a while until I learned the formula. So I created this special mastermind called Cloudmind to get you on track with the right services. More importantly, the right to migrate your customers in a way that guarantees success every single time. Want to come? There are small groups on purpose, so I can answer your direct questions in person. You can hold your spot by going to cloud-secrets.com/cloudmind. Again, that's cloud-secrets.com/cloudmind.</p> <p> </p>
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CS 028: Why You Should Document Your Journey
<p>Documenting my journey. So welcome back to the Cloud Secrets Podcast. I am Marcel Martens, and after the theme song, I'm going to talk about why I'm documenting my journey.</p> <p>So if you listen regularly to these podcasts or follow me for quite a while, you probably know that due to the illness of my wife, I made a lot of change. I had to make a lot of changes. Sorry for the confusion because, well we got daycare for three days a week, and we didn't, well have kids to put them in daycare all week. So my wife and I decided that three days is the max that we, well use daycare or afterschool daycare. So while the two oldest ones are at school, the youngest one was still at home and, well, she wasn't able to take care of family to give the house pretty much nothing.</p> <p>As lousy as it sounds, I don't mean in like that because she, she had seven years without one night of constant sleep. So for seven years long, she didn't sleep longer than three hours a night in one row. When I go to bed, I'll wake up the following morning so I get a six, seven hour sleep or five hours sleep or whatever. For my wife, it was just the max was three hours and then she was awake and thinking about all the issues, we're having or problems, back in the days, go back and listen to a few podcasts ago, there I explained the whole story. But at that time, just to give you, in a nutshell, we were almost bankrupt and things weren't going so well with the business, with our marriage, with everything because it was just literally on the edge.</p> <p>I was thinking. Why am I doing this? Why did I start this business? Why do I want to be a business owner? All of those questions. And you probably have some yourself if you think, and that's where eventually my biggest why. And if you want to know more, go to Simon Sinek, Find your Why. It's a pretty good book, can help you. Personal development. Go to Tony Robbins, he's the master in personal development. So if you want to get ahead quickly, I can recommend those two.</p> <p>So for me, my why was to leave anyone in a better state than when I first met them. So if you ask me what would you do? Even if you don't get money for it, my answer will be to help people or businesses or whatever. I get joy out of helping others. Moving towards the next step so they can do more in less time. They can do things more efficiently, I don't care, anything to get them in a better state than when I first met them. And my mission with one of my companies, MIT services, is that we want to help businesses get safe in business. So everything that they do with IT systems, that has to be safe so that nobody can break in or hack their systems or spamming using their domain names or whatever kind of thing you can think of when it comes to IT security.</p> <p>I'm a big believer in everything that you create is yours and yours alone until you decide to share it and not for anyone else to take. So that is why I've created the Always Safe in Business Suite.</p> <p>Once again, go to a few podcasts back and I'll explain everything about it, but the essence here is how can I extend my reach without growing my company even bigger where a small company, we've got a number of staff. Well at this time, because I'm still working three days a week, I don't have all the time to give directions to all the personnel or staff. So for now it's fine like it is. I don't want to grow any further. We've got a nice team, I'm proud of the team. I coach them myself. We get to do great things and help a lot of people and a lot of businesses, but for now we've reached the max that we can handle in the current situation and for me to take it to the next level is going to occupy a lot of my time that I don't have at the moment.</p> <p>So I was thinking what other way is there to extend my reach and that is why I decided to create Cloud Secrets and with Cloud Secrets I want to share my method that I've developed over the years in MIT services so I could extend my reach because if I could teach other businesses or other business owners my method then they can get the same result for their customers as I'm getting here, so that way we can help more customers together than I can do by myself at this time.</p> <p>For that reason. Also, I've decided to start this podcast of vlogging and blogging and everything you can think of because I'm an IT engineer, professional, expert or whatever you want to call it, but I'm not a marketing guy or whatever. So to put in, I call it the Cloud Secrets course, and within that course I will teach you every single step of my method and I go way, way further because I also teach you how to get new customers, how to get leads, how to make sure you exceed expectations every single time and all that is packed into this program, the Cloud Secrets course and well, my journey to fill up those courses is what I'm documenting using these podcasts and vlogs and blogs or whatever. So I'll share my ups, I'll share my downs, even do behind the scenes in one of my companies, when I teach or coach, my staff or personnel or employees or whatever you want to call them, I take these little video shots of pretty much deep dives on technical things that they need to address at that time.</p> <p>So three years ago we decided that I no longer touch the buttons and by that we mean I no longer go sit behind the keyboard and do it myself. I just educate and by that we mean we teach our staff and personnel how to do it and I can help them when they get stuck, we make sure they get unstuck and they can proceed or make progress and that's the way we do it.</p> <p>So now I invite you to, if you're interested to join to apply, that's what I mean because we use applications for that. I mean, we see if we are a fit or not, because I only want to work with people are going for that next level who are committed to their personal success and it will go in all the way to make their success almost guaranteed.</p> <p>It's all based upon the work you do. But when you follow my steps, I guarantee success. So if you want to join, go to cloud-secrets.com/cloudmind. Again, that's cloud-secrets.com/cloudmind. Then you can apply for the course and I will personally go over your application and reach out to you. I'm going to call you and ask a lot of questions and if you're a fit, I'm going to invite you to join the course.</p> <p>I keep documenting my journey and sometimes we get new projects, which I think are interesting for you. So that's why I share my experience based on WVD today's testing day. So at 3:00 PM while we're going to show the customer the first results, so I'll create some stories for that one or maybe even a behind the scenes video and I'll talk to you guys later. Oh please. By the way, if you like this, please rate and subscribe on iTunes or provide likes on YouTube or SoundCloud or wherever you are listening or watching this, you're doing not only need a big favor, but also all the IT professionals who would like to learn what I teach or I have to offer because people can find us much easier if we get a lot of reviews or likes.</p> <p>So, please rate us with a five star or whatever you think suits and subscribe, so you get alerts or popups when we launch new episodes. We launch episodes twice a week. Try to keep up with those because it's costing me a lot of time every single week to keep it up with two posts a week, but I will do my best to make sure that keeps happening and I'll talk to you next time. Okay. Thank you very much.</p> <p>Bye bye Marcel Martens.</p> <p> </p>
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CS 027: How To Plant A Seed Of Doubt In Your Prospects Mind
<p>Hey, welcome back to the Cloud Secrets Podcast. I'm Marcel Martens, and I'm just going to tell you how my sales meeting went after the theme song. So, talk to you in a bit.</p> <p>So, I just finished my sales meeting two days ago after I sent mail merge to the fellow sponsors. I got a quick response, and so I wrote, give him a phone call. He was talking about... Well they already use Office 365 Business Premium, which is great. They were at the point of migrating all their data to SharePoint OneDrive so they could phase out their local server that's obsolete, it's old and they just want to get rid of it, so time for new things.</p> <p>On that phone call he was talking about it, The only thing I did was when he told me, "Yeah, we already use Office 365, and we're at the point of moving our data to SharePoint." The only thing I said to him was, "Are you sure?" And then I shut up intentionally. Just let the man think. And after a few seconds, maybe five to 10 seconds, he asked me, "Eh, why?" I said, "Okay, did you try it?" "No."</p> <p>Okay. They're in the coffee business, so before I called him, he also suggest to me perhaps it's just easier to talk over this while drinking cup of coffee. I told him well, my schedule was pretty filled up, so I rather talk to him on the phone. And that's where I check if... I don't want to spend my time on people I know for sure that they aren't going to become a customer, so I just want to go and spend my time with a one-on-one sales when I'm having a positive chance of welcoming a new customer. So, in the first stage I only do phone call and then when they are interested we can set up a sales meeting, and I'll go over it with them.</p> <p>So, that's where I hooked in on the offer he made. I said, "Okay, well if you're interested, I would love to explain everything to you and I would like to use your offer to drink a cup of coffee so we've got a time to go over it." And that's what I did today. So I showed him everything. He said, "Okay, well I understand what you do." After the meeting he told me, "Okay, I understand what you do. I can see value there. So, how quickly can you make me an offer?" I said, "I'll make some time and I'll make sure you get the offer today." So he can decide if he wants to continue with his current provider or he wants to switch to us.</p> <p>Hopefully he switch to us but I will keep you posted. For now I just wanted to share how the meeting went, and my opinion, it went great. Don't know for sure yet if he is going to choose our solution, but I sure as hell hope so. So that's it for now until the time... Well, by the time you hear this, I'll probably know if he signed up, yes or no. But, I will keep you posted and let you know, so. For now I wish you all the best and talk to you next time. Bye bye, Marcel Martens.</p> <p> </p>
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CS 026: The 4 Ingredients Of Successful Cloud Computing Strategies
<p>The four ingredients of successful Cloud computing strategies, and I'm going to talk all about it after the theme song.</p> <p>Hi guys, welcome back. Marcel Martens with the Cloud Secrets Podcast. Today I'm going to talk about the four ingredients for successful Cloud strategies or implementing Cloud solutions for your customers.</p> <p>When you go back to the basics, what is it that a business needs in essence? So back to the basics, basics, basics. It's what do they need in the current economic environment that everything is going faster and faster, and new versions or new systems are getting developed every single day. But, what is it in essence that they need? It doesn't matter what type of product it is or who the software company is or whatever, but what do they need? They all need email, right? Still it's the most effective way of communication between customer and supplier.</p> <p>Second one is they all need to have their Office licenses, because especially in America and Europe, we are very much fond of Word, Excel, Outlook, etcetera.</p> <p>Third, they all need to store that data somewhere safe and secure. They all need to have a proper backup in case things go wrong. Standard, any Cloud solution, there won't be any backup, so you need to take care of that yourself.</p> <p>And last is that you also want to make sure that every data or system is being protected properly against current cyber crimes or Ransomwares or whatever it is because today it's Ransomware, tomorrow is going to be something else. You need to make sure that your data is protected, that your systems are safe from the big bad world out there and those hackers that would love to cripple your systems.</p> <p>So, back to the basics and that's what we call the always safe and business suite. That's the foundation that every single company needs. And when you look at it as building blocks, and this is the foundation I can on top of that, I can build any system I like. I can put Azure on top of it with several hosting servers, or WVD, or whatever, Windows Virtual Desktop, for those who don't know yet. It's been going GA, general available, a few weeks ago. First customers are being migrated within one of my companies, MIT Services, and I update you regularly on the progress there.</p> <p>WVD is one of possibilities if somebody uses Amazon Web Services or whatever, it can be anything, Google Cloud Services, Salesforce, CRM, ERP, all those kinds of Power BI, it's very popular these days, or Big Data. How can we get the numbers, the key performance indicators that we need to address and steer our businesses and well, that's the power of a good Cloud strategy, and that we can provide that foundation that it's ever ready for whatever the customer needs besides that, so we don't need to remove anything from that foundation. Everything can be used in any situation, so it's never an overkill or whatever, but that's always a quick thought that I would like to share with you.</p> <p>I'd like to get your opinion, so if you go to cloud-secrets.com you can look for this post or this episodes and there you can leave comments. You can also comment within iTunes or on YouTube. Please do, because I would love to have the feedback of you if you like my thoughts, if you agree or disagree more so. What else would you like me to share a light upon? So I would love to hear what you would like to learn, and I'll be glad and happy to share that with you.</p> <p>But I've got to go to one of my next meetings and I'll talk to you afterwards about how that went, and if I could sign up another customer, yes or no. So I'm pretty excited. I hope you guys are too, and I'll talk to you next time. Thank you very much. Bye, bye, Marcel Martens.</p> <p> </p>
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CS 025: The Power Of Partnerships Part 2
<p>Part two of the Power of Partnerships. First we go through the theme song, and afterwards I'm going to tell you the second part of my meeting that I just had. Welcome back to the Cloud Secret Podcast. This is Marcel Martens, and this will be part two of the Power of Partnerships.</p> <p>I was just at an office (beep) kind of like company that sells office supplies and think about desks and chairs and paper and all kinds of things that you can think of that you need in an office, but they're also selling PCs, laptops, Apple products, and, well, when it comes to services, they're more like a store. You can go in and buy stuff and leave, but they do offer a small amount of services to migrate data or to set up a new system for a customer. When it comes to the entire IT system or cloud solutions or whatever, well, that's out of their possibilities. I don't know what to say, whatever. So, that was the purpose of our meeting. If we could start a partnership and see if we can help their customers even from a background situation.</p> <p>If their IT guy gets stuck, he can call us, and we help him, so they can help with their customer. They don't really need to know who is helping who as long as they got a satisfied customer because that's all that matters, in my opinion. So it's that we have that mutual interest in satisfying the customer's needs or wants and, well, over-deliver. So I ended up getting a lead, which I'm going to call later today, and I'll keep you posted on the results, but this can be the first of, well, a nice partnership, which should be working in both ways. So we're going to have a look in how we can expand his business as well.</p> <p>We buy laptops at distributors or PCs or other stuff that we sell, and we're going to ask if he can sell those to us. So next time we need to make an offer, we're going to contact them as well and ask if they can, well, give us price as well. And if that matches the current distributors, we always can order it there, so he gets business back as well because that's very important in a partnership that you mutual benefit out of a deal. It's always a two-way situation.</p> <p>As I told before in one of the episodes, he now gave me a lead, so based on the trust in the relationship we have right now, it's my task to over deliver because the customer is going to think they provided the solution. They don't care that it's a different company who actually makes it working or provides the effort or whatever.</p> <p>He's the one who's set up the contact with me or our company to, well, help that customer, so when we over deliver, he's getting credits for it. And that's very important to understand because as long as you know that you need to over deliver so he's being in the spotlight, you end up getting more leads than you ever think possible. So that's it for now. Off to the next meeting, so that's part two and I'll keep you posted on the anymore results.</p> <p>By the way, two episodes back I was talking about with the mail merge response rate of over 60%. I'm on my way to one of those sales meetings right now, so I'll keep you posted on that as well.</p> <p>Still, if you would like to see what resources I'm using for, well, and tools I use for setting all this up, and I'm not telling it the way that I should or think about it. I use several tools to limit my time and to get things done as efficiently as possible. If you want to have look at those, go to cloud-secrets.com/resources, and that's again, cloud-secrets.com/resources, so take a look there. I'll put a number of links in of tools I use, and, well, even make you an offer if you would like to buy some templates or whatever so you come back getting on track fast and get start right off the bat. So thanks for listening or watching, and I'll talk to you guys next time. All right. Marcel Martens.</p> <p> </p>
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CS 024: The Power Of Partnerships
<p>How to use partners to get infinite amount of leads, qualified leads without any ad costs. After the theme song, I'm going to talk all about it.</p> <p>So welcome back. Marcel Martens, Cloud Secrets Show, and today I'm going to talk about the power of partnerships and why a good partnership is, well, the most valuable thing I've ever seen.</p> <p>Today, I'm on my way for discussing or figuring out if we can set up a new partnership with [beep]. You know, the office center maybe. [beep] well, they supply all kinds of office supplies and for that a lot of entrepreneurs or business owners go there to buy their notebook, their desk, their whatever.</p> <p>But that's only one part and they still need the migration in order to migrate all their data to set up the new system to get cloud services, to get whatever.</p> <p>So last week and, and that's why, let me tell you a story about last week. With the manager of the [beep] here in the area, we were at a soccer game and he was talking about his business that's doing very, very well, which is good of course, especially those days.</p> <p>Then he was having some troubles with, he's got this IT guy, but his knowledge goes to a certain extent and there's nothing good or bad or wrong about it, but it's just what it is, okay.</p> <p>So I told him, okay and what do you do when he can't help your customer? Do you call somebody? Do you, I don't know, refer them, do you whatever. He said, no, no. Basically my guy spends way too many hours that I can't bill. And in the end we didn't solve the problem for the customer. So I'm really looking for like this safety net to whom we can call if he doesn't know how to solve the problem or question or whatever.</p> <p>I said, okay, let's set up a meeting and let's talk about it because I think we can mutually benefit from a partnership because he can offer more services to his customers and we get more leads without any ad costs or I don't know, time and effort. And that's what I'm going to discuss today.</p> <p>So I'm on my way there and afterwards I will create part two of this episode. But I want you to understand the value of a good partnership because with suppliers, they like to call themselves partners, but eventually they are just people who sell you stuff and they don't look at your customer needs and don't fully, well they don't care about your business in general.</p> <p>And if I can help any partner, which I call a partnership, my definition of a good partnership is that I care so much about his goals and his or her success, that I will do anything in my power to help them succeed. One or other way you're going to get it back, and that's the power of partnership.</p> <p>Because if you can help people, well usually not always, but most of them will have this, it's just a psyche game, you know? Because they owe you, if you know what I mean. And that's provided that you over deliver. So if you keep over delivering to your partner and to their customers, then you always get something in return.</p> <p>And that's the power of a good partnership because a supplier to me is just somebody who just ships a box to you or provides a service without taking a further look in your business. And a partner is somebody you can partner up with and start doing things, wonderful things together.</p> <p>So that's it for now for part one. After the meeting, I will let you know how it ended up and what we discussed about and agreed upon, and I'll put that in part two. So thanks for listening and I hope to see and hear you later.</p> <p> </p> <p>Okay. Bye, bye. Marcel Martens.</p> <p> </p>
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CS 023: Book Prospects With Just One Phone Call
<p>Hey, what's up everybody?</p> <p>Welcome back to the Cloud Secrets Podcast, this is Marcel Martens, and today I'm going to share one of the first conversations or phone calls I had with somebody who agreed to help me with the mail merge. First, we're going to go to the theme song, and then we're gonna continue about our first step of the sales call.</p> <p>Within maybe 10 minutes or 15 minutes, one of the other sponsors, if you don't know what I'm talking about, please listen to episode 22 one back there I'll explain something about my mail merge and how I get 60% or more response rate on my mail merge campaigns.</p> <p>This potential customer called me or he just sent an email back. "Sure, no problem, just call on this number on my cell." That's what I did, I didn't send them any invites to schedule an appointment in my, in my calendar, but just straight call with my template. On that template I've got several questions I ask, and we first start with on the small chit-chat about the network club we're part of together, or the sponsoring your doing together, or whatever the common denominator that you two have, and just talk about it.</p> <p>If he, if he gets business out of it, or how long he's a member, or whenever. Just find something to talk about for a few minutes to start the conversation, and then ask what he's doing, he or she of course, and if he got any goals in mind, or particular goals that he wants to reach, and then you're going to go over to, well, that's a nice bridge to why I reached out to you, I've created this Always Save in Business suite and would like to ask you some questions about it because my mission is to get every single business, safely online, or safe in business. I'm sorry, my mission is to get every business safe. Whatever they produce, whatever they create on data is theirs and theirs alone, until they decide to share it. I made it my personal mission to get every company safe in business hence the name of the suite, "Always Safe in Business." That's a product or a suite that I developed and we put it in the market for $40 a month.</p> <p>I'm got old primary question and that is, do you ever have any concerns regarding the number of ransomware or cybersecurity attacks that are in the news, or in the news daily? And then just wait for an answer and let them think a few seconds because they need to understand the question, when they understand the question you get a yes or no. Most people will tell you yes and then you already, you can directly change the call into a sales call, and just ask more questions. Okay, why do you concern or and what is your current situation? Let them talk a bit more and make notes of almost everything, or new, or at least key points of pain points, frustrations, things they are missing at the moment, because those three elements are, if you answer them in an offer, you've got the sale. 99% I guarantee that for you, you may need some practicing of that, but for sure you get the sale.</p> <p>After you know a bit more about the current situation and the, the desires and the needs they can ask, okay, it sounds you're interested in solving your problem, how about I come to you, to come to your office, we take a cup of coffee, and I can show you how we could solve your problem? I'm going to send you another email if you agree? And I'll share you a link with my calendar and we can make an appointment, for one hour, or a meeting, or whatever you want to call it. If you just click the link, you can select a time place or time and date of your choosing, and if you want to invite any other people as well, make sure you do, then we'll see each other soon.</p> <p>At that time I was talking to that prospect, I said, "well, it sounds rather interesting is exactly what we need, we've got, it's a media company, they create lots of videos, like the "come work with us" videos are pretty hot right now here. Otherwise, so introduction videos or company videos about what companies, companies does." He said, okay, so we've got all these separate virtual assistants or assistants and probably they are most of the time they are solo entrepreneur's and they, well, they shoot the video, they edit the video, and then they send back the end result. This business owner of the media company, he wants to have all the source files as well. So, he was looking for a practical way how we could store and grant access to, well this, storage location to who all these individuals can work together. If a contractor, number one, as created the video editor to his partner uploaded it, to the project that a contract number two can continue to do his job, and then contract number three, and so on and so forth.</p> <p>So all people can access that same contract folder or project folder. Then can upload and work from anywhere and work on any workstation of their choosing and still, while for the media company to have the insurance that all data is protected, safely managed by, I don't care, two factor authentication if they want to. So you be sure that only authorized people can access those files, while I was telling you about the solution and he said, "okay, you're only putting it in the market for like 40 bucks a month, what's your earning model? How do you, how do you make money out of it?" I said,"I don't need you to worry about that.</p> <p>It just that they are in desperate need for this next step in their business. So, that's what I've got to do, I'm going to take them next level so they can grow even further and even faster work at any time, at any place, with any device of their choosing. I'm looking forward to this meeting. I did send them an invite because other people that are involved as well, so I would hope, I'd love to hear back from them today so we can show them how it works and close that sale.</p> <p>That is it for today, if you want to know more of these steps, I've put together a course, which I call The Cloud Secrets course. I allow only 20 people at a time at any time, so I can personally commit to your success for that we use application forms or you can apply for the course and we go over your application, and if we think we are a fit, I'm going to call you and we're going to ask you some more questions. If it stills, still is a fit, if I feel like we could work together, then I want to invite you to the course, and we can start as soon as possible. So if you're interested, go to <a title="The Cloud Secrets Course" href= "https://cloud-secrets.com/cloudmind">cloud-secrets.com/cloudmind</a>. Again, that's <a title="The Cloud Secrets Course" href= "https://cloud-secrets.com/cloudmind">cloud-secrets.com/cloudmind</a> and there can opt in for the course.</p> <p>Okay, thank you very much and I see you next time. Bye, bye.</p> <p> </p>
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CS 022: My Secret "Getting New Customers" Formula
<p>Hey, good morning. Marcel Martens, welcome back to the Cloud Secrets podcast. Did you ever get over a 60% response rate on a mail merge campaign? After the theme song, I'll tell you how I did it. Hey, I'm not sure if I talked about this before in earlier episodes, but last ... Yesterday, I sent ... Well, let's go back first. We're sponsoring a local soccer club Top Oss There are like, I don't know how many sponsors there are, but I did get the list of names and email addresses so I could write to them in person because you don't ... They didn't opt-in for anything, so you can't just put them in your email campaign, whatever you're using. We are using <a href= "https://www.activecampaign.com/?_r=N3I225U2">ActiveCampaign</a>, but somebody used Mailchimp or Drip or whatever.</p> <p>We use <a href= "https://www.activecampaign.com/?_r=N3I225U2">ActiveCampaign</a>, and I just can't import them into <a href= "https://www.activecampaign.com/?_r=N3I225U2">ActiveCampaign</a> because they didn't opt-in personally. So to be able to address these, well, this list individually as a person, I used the old fashioned mail merge technique. So I write a small letter, which I will insert in the blog because it's magnificent. It's just three lines, and as I said in the intro we got an over 60% response within one day. It's amazing that even email marketing is working so great these days, yet another proof that email marketing isn't dead at all and that you can still profit hugely out of email marketing.</p> <p>Just by example, last year I did the same email, the same setup to another, well, a business club that I'm a member of. They didn't want to share the list due to privacy reasons, so well, we tried to figure the email addresses of the business owners, because I always want to address the business owner, not some sales or purchase guy or manager or whatever. I just want to talk to the CEO or the owner or whatever. To the entrepreneur himself. So it took us a while before we managed to get all 150 email addresses of all the members, and then I started one big mail merge campaign.</p> <p>So I ended up putting all the names and email addresses in an Excel sheet, then I wrote a small letter in Word, and then I used the mail merge or the merge option to insert the first name, so you get hi, first name, comma, and then enter. Since we are both member of club number X, I'm in need of your help and I will kindly ask you to answer a few questions. It's going to only take you 15 minutes, so please let me know if you're interested, yes or no, and that's all I said. And the headline was something like "Network Club X: Member needs your help".</p> <p>So I tend to choose a headline that raises curiosity and flatters their ego, because well, if another business owner asks some other entrepreneur for help, oh, it's just an ego boost so that's what I want to accomplish there. So when they see the headline they instantly open the email and there is just, okay, somebody has got a few questions about a recently developed product. Would I spend a few minutes to help them out? Sure I do, and that's the over 60% response rate. I just got an email. "Yeah, sure. Tell me when." And then I'll drop them another email with a link to my calendar, and for that I use the <a href= "https://calendly.com">Calendly</a> tool. I'll put links down below on the blog or in the podcast article. Don't worry. You can find them there.</p> <p>So I don't need to call them. I don't need to schedule anything. I just provide them with a link to my schedule so they can choose a date which suits them best. And then I make sure I've got a sales script ready or call script, and call them at the exact time. Never call late. Even if they aren't there, call back later, try again. Send them another email with a link to, oh, they missed the appointment. No worries there. Hope they still want to help me out, so here's a new link and you can choose a new time and date and we can try it then. And in that call, well, it's just a two-minute chit-chat, small talk. "How are you doing? Are you getting a lot of business out of the club X or whatever club it is?"</p> <p>And then, well, you ask what ... I don't know. Maybe I'll share. I'll think about it, sharing my mail merge template. Maybe later, maybe I'll sell it. I don't know yet, based on the response of you guys here, so please let me know if you're curious about my sales script. Because there, I'm going to ask a few questions based on their answers. I want to put my finger in wounds, so they'll get curious for the solution that we have. So if I press the right buttons in the right call, well, then they're going to ask, "Okay, so what you can do about it?" And I'm going to say, "Okay, let's meet up again. Let's set up a meeting. I'll come to you. We'll drink a cup of coffee and I'll explain everything about it. How about that?"</p> <p>And then you have a sales conversation, so just email, phone call, sales conversation, offer contract, customer. That's my route that works every single time to get new customers. So yesterday I had over 60% response. First appointments are being made as we speak. I'll keep you posted. And oh yeah, last year with the Network Club, well, I did the mail merge to 150 persons at once, and then your calendar fills up pretty fast. So this time I decided that I would break it up in groups of 20 persons, so I sent emails to 20 persons. So I've got time in like two or three weeks for all the appointments and follow-ups, and then I'm going to send another one to keep my schedule filled up.</p> <p>So I hope you like this. If you do, please rate and subscribe on iTunes or YouTube or SoundCloud or whatever you're using. Please leave a review because Apple is eager for reviews or ratings so other people can find me or us, and if you've got any questions please go to <a href= "https://Cloud-Secrets.com">Cloud-Secrets.com</a> and drop any comments on the post, and I will gladly answer them to you. You can also reach out on socials. Links are provided down as well, and otherwise if you would like to take it to the next level I can teach you every single step of my success formula in the Cloud Secrets course I have created there we only allow 20 people at any time so I can ensure I can provide and give you the correct attention that you need so your success will be guaranteed. Okay, if you want to opt-in or apply, because we use application, and if you're a fit and I'm going to invite you to join, for that you can go to <a title="The Cloud Secrets Course" href= "https://Cloud-Secrets.com/cloudmind">Cloud-Secrets.com/cloudmind</a>. Okay, that's it. I'm going to go, and I'll see you next time.</p> <p>Thank you very much.</p> <p>Bye bye, Marcel Martens.</p> <p> </p> <p>Check out all my Secrets at: http://cloud-secrets.com</p> <p>Every business needs email, data, protection and security. Here's how I like to make an impact to the world and make it a safer "online" place.</p> <p>Connect with me on social media!<br /> Facebook: <a href= "https://www.facebook.com/MarcelMartensHQ">https://www.facebook.com/MarcelMartensHQ</a><br /> Instagram: <a href= "https://www.instagram.com/cloud.secrets/">https://www.instagram.com/cloud.secrets/</a><br /> Twitter: <a href= "https://twitter.com/CloudSecretsHQ">https://twitter.com/CloudSecretsHQ</a><br /> LinkedIn: <a href= "https://www.linkedin.com/groups/12283290/">https://www.linkedin.com/groups/12283290/</a></p>
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CS 021: Windows Virtual Desktop First Impression
<p>Hey, what's up everybody? Welcome back to The Cloud Secrets Podcast. And today I'm going to talk about the WVD, the Windows Virtual Desktop within Azure, and how we are going to set up our first customer. And well, first go to the theme song and then I'll let you know where we are.</p> <p>So last week we started using or implementing WVD for one of our larger customers at M IT Services. And before we could start, because one of the requirements was that they get single sign-on so they can login with one user account and password, or use two-factor authentication if they want to. But for now, let's keep it simple and let's start with using their email address as login.</p> <p>And so they can log in at the current private cloud, at the local desktops and all the devices and even within WVD. So for that we've set up an express route, which is a direct connection to Azure from Azure to our data center. And, well, usually when you set up a connection, it's pretty easy because, for me, it's just a cable. And you plug it into a switch, or router, or whatever and traffic goes along. But in this case with this customer, we've faced challenges every single time. And I don't know why.</p> <p>Maybe Murphy's law or something, I don't know. But I accept those challenges. Don't get me wrong, but we fix them. But one of the transceivers of the fiber optics on the supplier car ... on the side of our supplier was malfunctioning. The receiver, we received the optic ... I'm sorry, the transceiver that we receive didn't pass the self-test, so we had to buy a new one. The second one was coming online, but ... well, it sent some traffic through, but they were getting a huge, huge, huge amount of packet loss at the other end of the fiber optic cable.</p> <p>Finally, I put it in the OEM product just to get ahead, because we couldn't wait any longer. So yesterday we received yet again a new transceiver, so we got to try them today. So it took us a couple of, I don't know, weeks to set up the express route with all the BGP routing set up, et cetera. And afterwards it was working. And the nice part is for testing purposes we only have 100 megabits or so, but you can burst through like 500 which is really nice.</p> <p>So the first peak of data you set up a connection or the transmission, you can burst up to all the way of 500 and then it flats on 100 megabytes per second. After that, we set up single sign-on. So I believe it was Monday, by the time you hear this will be a week further, but no problem there. We started setting up all the applications and yesterday we finished up all the applications that the customer needs for their proof of concept. We sold them a POC (Proof of concept) so they can actually test it before deciding if they would like to start using WVD. And today, or yesterday my colleague started with policies, the group policies.</p> <p>And today I hope we ... when I arrive at the office, I'm on my way now as you can probably hear, I'm recording this in my car. When I get at the office, I hope we can start testing, make some tweaks there and I hope I can show the customer something at the end of the day. I'll keep you posted. These are going to be short episodes where I just want to document my journey since WVD is just launched, and I want to share our experiences and the difficulties we encounter and share with you how we solved them or if we implemented things in a certain way.</p> <p>So if you got questions regarding WVD, please comment below, please respond on the podcast. Please review, rate and subscribe. You're doing not only me but also all the IT guys a huge favor, because the more subscriptions we get and the more reviews we get and ratings, more people are able to find us. I'm at the office now. I'm going to see how far my colleague got yesterday and I'll give you an update too. Okay. Until next time, bye bye, Marcel Martens.</p> <p> </p>
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CS 020: Plan vs Reality
<p>Hey Marcel Martens here. Welcome back to the Cloud's Secret Podcast. Today I just wanted to quickly share with you, that it not always goes as you would have expected.</p> <p>So first, we've got to go through the theme song and then I want to tell you about my recent experience with filling up the Cloud Secret Course, of course, and to that I have a nice... I made a nice comparison with some offers we made before, and how we make offers today.</p> <p> </p> <p>So first of all, the last few weeks I've been hustling my ass off to fill up the Cloud Secrets Course that will be starting the 1st of November or around the 1st of November. I don't really care about what specific date it is, as long as, well, when we finished up and fill up the course, then we can start but it's really difficult to fill it up because, where do you get traffic? Where do you get to trust? And how do you eventually sell them on a call?</p> <p>So I've spoken to a few people now, and they all applied. No, lets start at the beginning, the participants so far they came using Facebook marketing and I noticed that the first two runs didn't work quite that well, so we spent a few hundred bucks on ads. Maybe we've got a few participants, but not that we filled up the course with the... Well, I expected that we would get like 100 applications or so. From that 100, we will go over them, see whose a fit and it was not, and those that are a fit, I would invite to join this Cloud's Secrets Course. It's a pretty unique course, where we not only teach you how to set up Office 365 and all the technical stuff, but we also teach you how to acquire customers, how to get customers, how to set up your contracts, how to exceed expectation, and end up with a customer for life and eventually upsell them into your value ladder so you can keep selling to your current customer.</p> <p>And the same goes with and one of my company's MIT services to which we apply the same methods that I'm teaching you in the Cloud Secret Course. At first, I would tend to sell the always saving business suite and for those who didn't listen before, consists of Office 365 Business Premium with the email hosting and the Office Suite. We've got a file solution in it for a no line file system that you can take all your data with you all offline and you can make sure that the right people are seeing the right files and directories. So, it's pretty secure, and it's included backup online, so all the email and data are safely backed up to our data center and last but not least. The security antivirus software with our unique ransomware protection and for the customers who we sell that suite, we first did the installation based on the number of hours we spend on the installation, and it was pretty variable because for small customers we would spend a day, for bigger customers we would spend two days, and so on and so on. You can, you can imagine, right? Good.</p> <p>But that's the first phase is just the installation the customer, well they've got an empty product with no data in it, and then all their data needs to be moved or migrated to the cloud and that is also based on spent hours and how many hours we spend during the migration. So these two unknown factors for a customer, any customer were too big, they wouldn't sign the contract because the variable was too high. They would ask me, "How much time you need for the implementation?" I said, "Okay, around a day, maybe one and a half." "And what about migration?" I say, "Yeah, it depends on how many arrows we endure, how much the data you have, how much email, how many gigabytes, terabytes of email you have."</p> <p>And, with that, we made a big change. And and now I can explain it easier and all, well, almost all offers we make, they sign up, and it's all based on one major change, and the major change was, okay, we, we take the average of small and big companies all together and we average the implementation, or the installation to one and a half days.</p> <p>So I made a fixed price for the implementation, and that's really the major secret here because I can explain them that the implementation is for a fixed fee so they know what they get for what price. And then afterwards when it's all set up, we go to the customer and migrate all the data and email, that will be based on how many hours we spent, and as I can explain to them, "Okay, if you got, I don't know, 20 gigabytes of data and 10 gigabytes mailbox, it's probably a few hours and we're done. But if you've got like 50 users with over, I don't know, five terabytes of email and God knows how many data, it could take us two to three days, I don't know." And they would understand so they can budget their own costs. You know?</p> <p>So I'm going to go, I've got to run. I'm already late to my next appointment. I just wanted to drop this with you. If you like this, please rate and subscribe on iTunes and leave any feedback or comments. If you're interested in learning all the stuff that I teach and share with you here, go to <a title= "Cloud Secrets Program" href="https://cloud-secrets.com/cloudmind" target="_blank" rel="noopener">cloud-secrets.com/cloudmind</a> again, that's <a title="Cloud Secrets Program" href= "https://cloud-secrets.com/cloudmind">cloud-secrets.com/cloudmind</a>. Thanks again and talk to you soon. Bye bye Marcel Martens.</p> <p> </p>
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CS 019: Move Away From SharePoint Tips, Tricks & Tools
<p>Are all your customers happy after you've moved their documents to SharePoint and OneDrive? Warning. The following is a message for every entrepreneur who wants to generate recurring revenue with a suite of services but can't seem to figure out to end up with customers for life. And by that I mean, that they eventually leave because the product or service doesn't provides what they expected to.</p> <p>So, I'm Marcel Martens and welcome back to the Cloud Secrets Show. And today we're going to talk about how we manage to end up with happy customers or customers being happy after we move their data or documents to the cloud. And then, we don't use SharePoint and OneDrive as you might've expected.</p> <p>In this episode I will, at the end, I will tell you how to get all the steps of my success formula, my MIT method, that has made me a fortune the last two years. It made me debt free. It made me do the things that I want to do. It made me run my business in three days a week. It gave me financial freedom. And more importantly, every customer that we move or migrate to the Always Safe in Business package is a happy customer. They can do more than before and we met expectation or exceed expectation. And by exceeding expectations you get up ending with customers for life.</p> <p>So, that's my main focus and it's always been. I've been an entrepreneur for 12 years now, 11, 12 years, and I still can count all the customers we lost on one hand. So that's something there we're doing right because otherwise they would have left.</p> <p>Let me tell you the story of a customer, and that was, I don't know, somewhere mid 2016, early '17, yeah, early '17 I think. The requests for Office 365 was raising pretty big. A lot of customers, a lot of businesses here, we're talking about moving stuff to Office 365 and it kept even growing bigger and bigger and bigger. And as I told in one or two podcasts back, They've got over 60 million users right now, active users, on the Office 365 platform. It's still... Well, it's expanded amazingly fast.</p> <p>And at that time that customer wanted to move everything to Office 365. We recommended them to only move his email and start using, of course, the OfficeSuite, but be a little careful with moving the data there. And eventually, we spent up like, I don't know, way, way too much hours in moving the data to SharePoint. For him, it wasn't possible to look at his data on his phone or on his tablet. It was all complicated.</p> <p>As you know, probably you've got to sign in everyday. You get some errors once in a while. It's not particularly fast. You've got to wait a long time to open your documents, and not the small 20 KB Word documents. But if you are working with serious documents like 20 megabytes or whatever, well, I can tell you it's not that fast. And user experience is, well, it's all that counts because if the user gets frustrated by using the system, the system or any system, is a tool. It's not a purpose on its own. So, Office 365 or SharePoint or whatever, it's a tool to do... well, to use for somebody to deliver what he sells or what he needs to do.</p> <p>And eventually, I ended up, well, we talked about problems several times. I sent engineers to fix it. We even opened some support tickets with Microsoft, but at the end, there was really nothing we could do. And we use backup software. Maybe we use the wrong one, I don't care, but it didn't even finish. We were trying to back up all the data from Office 365 to our data center and it never, ever completed. It was running and then it was stuck for 15, 14, 15 days and we canceled the job. We restarted job.</p> <p>And, I don't know, we don't have it with the way that we do it now. And when you look at other file storage solutions out there in the cloud, take Dropbox. Dropbox works great. It syncs nice. It's user-friendly, but it doesn't give you the opportunity or the ability to set an authorization level. So, well, for example, the business owner needs to be able to see and edit all files. But sales department only needs the sales files and the purchase department only need the purchase files, and support department only needs access to the support department files. And Dropbox doesn't have a solution for that. Neither does ShareFile. Neither does... what's the other one? Nomadesk. You got several of those.</p> <p>And that is what we... The number one problem we solve with the Always Safe in Business suite that we sell through one of our company's MIT services. And well, one of my personal goals is to make the world a safer place and especially online. And for that, why I created the Always Safe in Business suite in 2017.</p> <p>Back in the day we were, oh, we were pretty much in trouble. I've made some bad investments in, well, hardware that didn't work or didn't work as fast as it should be. So, we invested, I don't know, serious amounts of money and we expected it to be up and running in August, and in December we were still having issues and a lot of customer complaints. So, you know, can imagine what that costs at that time because we weren't focusing on new business. Oh man, if I think back, I'm glad I'm out of it.</p> <p>So, at that point, there was a point that we were almost bankrupt. I was living on my parents pockets. They paid my mortgage. They paid my groceries. They paid my insurance. They paid for the whole family. I've got a wife, I've got three kids. We need food and I wanted to go to sports and all that kind of stuff. But I was glad I could buy our groceries, that I could put food on the table, and the rest didn't matter because there was no money.</p> <p>And luckily, my... Well, I went to my dad and explained the whole story with... I was pretty embarrassed, to be honest, because I, as a man, couldn't provide for my own family. And how sorry is that you know?... I don't even want to think back on that. I don't... No, I don't want that to happen to anybody.</p> <p>So my wife, and it was in December 2017, and we were both way, way in the mud, you know, lots of debt. Things at the office weren't running smoothly. We had wrong employees who didn't do the things that they needed to do. So, at all fronts it was almost worthless. I was literally thinking in the evening sitting behind my laptop and still trying to make money.</p> <p>And I was, a lot of times, I was thinking, why again did I start my own business? Why am I doing what I'm doing? Can I stop? Can I quit? Can I sell the company? But no, we were deep down in the red, so I could sell it but nobody would pay for it. I didn't have a job besides my company so if I stopped with the company, there was no money at all. So, there was not really a way out, an easy way out. And that's where the biggest growth happened because then you need to go through it. And when you go through it, you'll always come up better at the end or come out better.</p> <p>And December 2017, my wife asks me, "Okay honey, I love you very much, but this is not sustainable. We can't continue this... living on your parents' pockets. It's insane. So, what is it that we can do, and what is it?" And that's the biggest and the most important question she asked me. What is it that every business need? And that's when my epiphany, ....</p> <p>Okay. Every business, as a foundation when looking to IT, they all need to have email hosting. They all need, well, especially here in Europe, they're pretty fond of using the OfficeSuite, so they like Word, Excel, Outlook, PowerPoint, et cetera.</p> <p>Secondly, and that's where what the most important part is, they need to have an online file system, an online file solution, where they can easily tell who can do what. So, who can see what data, who can edit what data. It needs to be available on all devices, so Windows, Mac, laptops, PCs, tablets, smartphones, whatever you're using.</p> <p>The third one is that they need to have insurance or a proper backup so that when something does go wrong or somebody makes a mistake by deleting wrong files or whatever, that they are insured with a proper backup so that they can always restore their data that went missing, corrupt, deleted, whatever.</p> <p>And last but not least, they want their systems to be secure, and secure, I mean in antivirus, the firewalling, maybe even two-factor authentication, those four components. So, Office 365 for the email hosting and the Office Suite, the online file solution, backup online and the security solution. Those four components make up the Always Safe in Business suite. And by that, we supply any company, small, medium, or large, with a foundation, an IT foundation, of cloud services that they, well, can get started with.</p> <p>And from there we take a look at if they need all the hosting or if, I don't know, we've got customers that got more servers running than workstations. So yeah, there's always a business need and we tend to provide the right solution for that business on top of the foundation.</p> <p>So, long story about one customer that was unhappy about Office 365 and was especially not happy that we, back in the day, moved his data to SharePoint on his... Well, it was pressing pretty hard to us to move his data there while we advise otherwise. But he was also the last one so... I've done it. I didn't use SharePoint for over three or four years now and probably never will.</p> <p>But that method that we've developed in the end of 2017, early 2018, that has made me or gave me the possibility to be debt free within two years. Made me a fortune. I can run my business in three days a week. Our employees are literally doing what they should be doing. They know what to do, when to do it, how to do it, and that we end up with, well, satisfied customers who are customers for life.</p> <p>So, do you want to save time, money, and frustrations? And are you ready to take this to the next level? And for those who apply this week, I will share all the steps of my success formula. And if you want these, as I said, they make me a fortune, go to <a title= "The Cloud Secrets Program" href= "https://cloud-secrets.com/cloudmind" target="_blank" rel= "noopener">cloud-secrets.com/cloudmind</a>. Again, that is <a title="The Cloud Secrets Program" href= "https://cloud-secrets.com/cloudmind" target="_blank" rel= "noopener">cloud-secrets.com/cloudmind</a> and you can apply there. And the ones that apply this week will receive the exact steps to generate lots and lots of monthly recurring revenue like I did.</p> <p>If you like this, please rate and subscribe on iTunes. Leave any comments if you got any questions, and I'll talk to you next time. Thanks for listening.</p> <p>Bye-bye. Marcel Martens.</p> <p>Check out all my Secrets at: <a title="Cloud Secrets" href= "https://cloud-secrets.com" target="_blank" rel= "noopener">https://cloud-secrets.com</a></p> <p>Every business needs email, data, protection and security. Here's how I like to make an impact to the world and make it a safer "online" place.</p> <p>Connect with me on social media!<br /> Facebook: <a title="Marcel Martens - Cloud Secrets" href= "https://www.facebook.com/MarcelMartensHQ" target="_blank" rel= "noopener">https://www.facebook.com/MarcelMartensHQ</a><br /> Instagram: <a title="Marcel Martens - Cloud Secrets" href= "https://www.instagram.com/cloud.secrets/" target="_blank" rel= "noopener">https://www.instagram.com/cloud.secrets/</a><br /> Twitter: <a title="Cloud Secrets" href= "https://twitter.com/CloudSecretsHQ" target="_blank" rel= "noopener">https://twitter.com/CloudSecretsHQ</a><br /> LinkedIn: <a href="https://www.linkedin.com/groups/12283290/" target="_blank" rel= "noopener">https://www.linkedin.com/groups/12283290/</a></p> <p> </p>
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CS 018: How To Triple Your Customer Acquisition In No Time
<p>Hi, everybody. I'm Marcel Martens and welcome back to the Cloud Secrets Podcast. First, we go to the theme song and then we're going to talk about how you can triple your acquisitions in no time.</p> <p>Hey, what's up everybody? Hope you're doing well. I'm in my car at the moment. Pretty busy so I try to use my time as efficient as possible and that's why I record the podcast when I'm driving for quite some time. Today I'd like you to tell you what made a huge impact to my business and how acquisition or acquiring new customers or new leads, skyrocketed for me two or three years ago.</p> <p>If you listened to a few podcasts back, I believe it was around Episode 10, I talked about that we were about...Well, a few years ago we're struggling to get food on the table, and at that time... Ever since then, I make sure that acquisition is happening at all times. I never lay down because when you look at the teeth of a saw, you want a steady line going upwards and not, that when you hit the peak, you drop all acquisitions because you don't have time, because you are fulfilling on the sales you did before, then you get a drop in new sales, a few weeks or month from now, you'll get a huge drop in delivering on or welcoming new customers or migrating new customers into your cloud solution.</p> <p>My biggest lesson then was, okay, never "the saw effect" as somebody called it and it sounded nice, but it stick. It made me look at it from a different angle. You know it when we all... I bet you know it too... When everything goes well, you're in the flow we are in, everything comes naturally. You feel like you don't need to do any acquisition because people come running to you to become a customer or to get your thing and your servers or services or whatever you do. But it isn't always the same. You get peaks and lows, and that's why I need to get a machine running, an acquisition machine, that constantly keeps providing new customers on a regular basis, and that can be daily, weekly, monthly. I don't care as much as you need, and what was a huge eyeopener for me was that if you look at your current customer base, and then I go back to Russell Brunson's value ladder, that currently you're providing one or more solutions to your current customers.</p> <p>What else can you sell to them? That's the low hanging fruits. If you just give them a call, "Hey, how are you doing? I was wondering, I'm in the neighborhood next week. Do you got 15 or 30 minutes time to do a cup of coffee?" And you go over to the customer and you're talking and "okay, what are your biggest problems?", "Oh, what are you struggling with?" At this time I always get value or see potential in those conversations because it's just human interaction, it's not a sales conversation. "You're just in the neighborhoods dropping by for a cup of coffee and you're asking how he or she is doing," and if they are struggling with some things. Just an open question, and usually they tend to start raving all their struggles and maybe it's not all IT related, I can refer them to someone in my network who could help them.</p> <p>And also with that, if you use your network strategically, I always ask the customer or whoever I'm talking to, "is it okay if I give your name and number or name and email address to the one that maybe can help you?" That one that can solve the problem is the initiator of the first contact, and that's gold. You never give the name and number to the person you're talking to because then the initiative is with your customer or whoever you're talking to, and they maybe never even call. That's not providing a lead to somebody in your network, but if you can give them a name and number, they can call. Do you know how valuable it is? But then you also need to make sure that to who you give that name and number, I usually tend to make a gentleman's agreement, that they over deliver because my name is attached to it. I want you to make sure that if you're going to solve that problem for my customer as well, you over deliver and you provide so much value that they come back to me.</p> <p>"Oh Marcel, thank you very much. You sold this, this, this, this and also helped me with that, that and that. Over deliver, and that's the gentleman's agreement I always tend and if they don't, it's a one time deal, then I'm done. I never refer ever again. So don't screw up! That's also a bold statement, but do it right or you don't get referrals of me, and that way it goes the other way around as well. When other people in my network are doing the same, just drinking a cup of coffee with customer and asking, "okay, what? What are you struggling with or what does your current suppliers or providers leave at the table?" "What are you missing?"</p> <p>It's an easy target because you know what the biggest problems are, our biggest struggles are and you can provide them with the solution or help them get to overcoming that problem. That's number one. Number two is while you're at that customer in the same conversation with the same cup of coffee and usually those conversations, I take 30 minutes for them and usually it's enough. You don't want to both of them with the one or two hours they just dropping by, keep it short. But when I'm there I also ask, "you're using my Always Safe in Business suite now for like one year, three years, five years." I don't care. "Can you give me three names of three companies who would benefit from this as well?", "And can you provide me with a name and number that I can call and when I'm calling and tell them your name that you give them their credential or their name and number." So it will be beneficial.</p> <p>And I tend to close one or two out of three, that's huge. That's why we grow so fast. If you, you don't need to go to a customer. We finished the migration and the company started using your Always Safe in Business suite and a week after you go by and you know, "okay, nice. Thank you. I hope you're doing well and you feeling happy about our suite and can you give me three names?" No, it's too early. You need to give it time so they can experience the value of your solution.</p> <p>But boy it's mind blowing. If you've got 50 customers and you go by them in, I don't know, one month or one and a half months, you probably end up with a hundred extra customers if you do it right. It could triple your business with leads within a month. How powerful is that? And if you're talking about scaling, after you do that, for example, you started alone and you acquired well, maybe not 50 customers, but you acquire 10 customers, and with that 10 you can make 30, and with that 30 you can make, you got 20 new ones. Let me do the math here. If you've got 10 customers at all, best odds, maybe we should be in the middle. If you ask your 10 customers, if they can provide you with a name and number, who you can contact, who would benefit from your suit as well, then you might get one and a half new customers, per current customer.</p> <p>If you go do 10 visits, you get 15 new customers, and you got 25 customers from that 15 new customers, you do the same after three months, six months, and from that 15, times one and a half and 15 to seven and a half is 22, 23 new customers again and now you're at 50 you can do the math. How quickly you can expand your customer base by just drinking a cup of coffee, and that's how easy it is.</p> <p>If you want to know more secrets and you're interested in making the same progress as I did in the last years, I invite you to apply for the Cloud Secrets course. It's absolutely amazing elite course. We only do 20 people at a time so I can personally commit to your success and in this podcast and vlog and blog, I will share some of the secrets, but it's just the tip of the iceberg in the Cloud Secret course, I'll dive deep into everything because I think current education is way, way less efficient as everybody's thinking and not to slap somebody in the face. But if we... I like total immersion. When I would like to learn some techniques or new skills or whatever, I go as deep as I need to go to fully understand and comprehend the stuff that I need to know. If it's office 365 I go all the way until I know everything about it, what is to know. I become the number one in my area on skills and expertise, that's what I do with the Cloud Secret course.</p> <p>I'll take you as deep as you need to go to do successful migrations every single time and we leave none out of it. You get bonuses like our 127 item checklist for migrating people to the Always Safe in business suite, which will guarantee success, every single migration. I will give you installation checklist as a free bonus for installing new laptops or PC's.</p> <p>You can hand them to the customer turn key, they just need to log in and they can start working. All you got to do is install a printer locally and that's it. They can take off, you can just ship the laptop out and don't need to physically go to the customer to install all his softwares or whatever he's using, and there's much more. If you would like to apply, because as I said, I only work with 20 people at a time. Expectation, no not expectations, the requirements are very high. If you like somebody who wants to go deep, who's got the time to go through all that stuff and is committed to their own success, then you need to go to <a title= "cloud-secrets.com/cloudmind" href= "https://cloud-secrets.com/cloudmind" target="_blank" rel= "noopener">cloud-secrets.com/cloudmind</a>. Again, that's <a title= "Cloud Course" href="https://cloud-secrets.com/cloudmind" target= "_blank" rel="noopener">cloud-secrets.com/cloudmind</a>.</p> <p>And there you can apply for the Cloud Secrets for the elite 20 Cloud Secrets course, where I will take you all the way and show you the whole iceberg and where I personally commit to your success. Thanks for listening, thanks for your time, hope you're doing well, I wish you all the best, and if you like this, please go to iTunes and rate and review we can help more IT Guys become successful millionaires or entrepreneurs or having more time in their life to do what matters most to them. Okay. See you next time. Bye-bye Marcel Martens.</p> <p> </p>
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CS 017: The #1 Mistake Most Cloud Service Providers Make
<p>Hey, what's up everybody? Welcome back to the Cloud Secrets Podcast. Today we're going to talk about the number one mistake most CSPs or cloud service providers make. When we take a look at our customers, especially the new ones that are coming in and that we onboard with our M IT method, one thing that I started noticing, is that, most were being served by another IT company and they only provided one solution. Office 365 is the bomb. Use SharePoint for your files, use OneDrive, use I don't care, SharePoint isn't built for files. Every single customer that we pull away from there, is telling me the same thing. It's slow, it's not easy to use. It's not user friendly, it's complex. It's difficult to search your files. You got a lot of errors. It doesn't look and feel the same on all your devices. Think about your laptop your PC or tablet, your phone, your whatever you're using these days.</p> <p>People need to think before they can access their files. In my opinion, they're missing the boat because they need to, well, IT in my opinion, IT is a staff function to any company. It's a facilitating thing to the business. It gets you do more in less time, gets you to automate things, gets you to work wherever you are. It's gets you to be safe in business, you know what I mean, right?</p> <p>So when they focus on the features and the benefits of the cloud solution, then they don't focus on the business. And if you know where SharePoint came from, SharePoint was built somewhere between maybe 2001 or something. I started working with it in year 2003 and I didn't like it then and didn't like it now, so nothing's changed there, and I will probably never like it. Actually, I hate it. Let's make a statement here. I hate SharePoint. Even if a customer begs us to implement SharePoint, I tell him no, go somewhere else, because I don't stand behind that product or service. I can not guarantee our customer satisfaction based on SharePoint. So my answer's always no. You can use it on your own. Don't call me for support. Call somebody else. I don't care. Do whatever you want, but don't contact me for SharePoint.</p> <p>Take a look at where SharePoint came from, it was more like a project tool, for teams to work together. Like in construction. You've got the architects, you've got constructors, you've got electrical people, you've got the plumbing people. All that kind of companies and agencies you need to work together, in the same building blueprints. That was SharePoint design for, so they could all look at the same files at the same time, at same version, and if you want to check it out, check out as in use, to make a revision and create a new version, that was fine. Everybody knew that the file was locked, and that some guy who was working in it and when it's finished he checks it back in. So it's available for the others, so they can see the new changes.</p> <p>But boys (and girls) , but guys, it's 2019 today. That shit don't work anymore. This isn't build to last. Last time I checked there were over 60 or 80, I'm doubting a little bit now. let's make it 60 million Office 365 users. 60 million people or employees who are using Office 365. If they got like, I don't know, maybe 8 million team sites within SharePoints, in there entire Office 365 cloud. Boy, those are a lot of files and a lot of people who are not be able to work with files the way that they want to, the way that they used to and the way that they liked to, and here comes my bold claim.</p> <p>I can help you learn the way, teach you the way, that you will be able to convert those companies to customers for life. Sounds good? I created the special free course for and I only allow 20 people at anytime, to join. If there are openings then, people can join but no more than 20 at a time. Because I want to be sure that I will be able to have the time to hold your hand and guide you through all steps necessary, learn you and teach every single secret and detail that I've got, which guarantees success every single time. No matter where they came from, they got an old SBS (Small Business server), fine they're still using POP3 email, fine. Last week we did a Microsoft live migration. Boy, it's not even supported anymore in Windows 10. And we bought special software to be able to migrate those emails to Office 365. I don't care.</p> <p>I show you every single step of the way and make sure to convert or migrate every customer with success. Want to join or if you want to apply, go to clouds-secrets.com/cloudminds. That's again that's clouds-secrets.com/cloudminds. There You can apply for the course as I told, it's a special awesome course to who I'll allow only 20 people max, at a time and since you will be working very intensely with me. I hand pick the ones that are a good fit you know.</p> <p>So if you apply, Femke, will go over the application. If she thinks it's a fit, she will call you and discuss more questions or ask more questions to see if you're a perfect fit, if you're a perfect fit, then and only then I'll get to see your application and I personally sign off if you can join, yes or no. So you want to join, you want to apply. Go to clouds-secrets.com/cloudminds. Thank you very much and talk to you next time. Bye bye. Marcel.</p> <p> </p>
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CS 016: Never Suffer From Complaining Customers Again ... Guaranteed!
<p>Hey everybody Marcel Martens here and welcome back to the Cloud Secrets podcast. First, we're going to go through the theme song and then we're going to talk about customer expectations and how you can exceed them. So I hope you doing well. Here, everything okay. Making a major progress on everything actually, because we set tight deadlines and got a pretty good momentum here so I want to hold onto it so we can then help you all get as successful as you want to be because that's my number one goal, help everybody out there in the way that I can.</p> <p>Back to How to Exceed the Customer Expectations. You know when... and then I'm going to give you an example of one of my businesses, M IT Services. Lots of companies or business owners or whatever, they just buy a new PC or laptop or whatever they need and then they struggle with the setup. I bet you've heard it a lot of times. They always need to call the IT guy to fix the stuff. They need to do their work, so they never have a complete overview of the total cost of ownership. That's where we do magnificent things.</p> <p>Because.... We try to deliver the system fully functional, just like turn key ready. They just put it on, log in, and can start working. The only thing that we can't do ahead, was configure their printers or local devices they have at the office. That's the only leftover we have, is the one thing that we ask the customer to, when I unpack it, connect everything, and have it up and running, if they even want to, we can do it as well, of course. Then they give us a call, we take over the screen and we, well finalize the setup. For them it's like a major difference and it's what I always ask, "what does your current supplier leave at the table? What are you missing out on?" And it's really the biggest eye opener as well as for them, as for you to be able to know what that particular customer expects of you.</p> <p>So if you are in your first sales call or meeting or whatever and you're talking about what the customer wants and what they need and you know, doing a little inventory, I cover it in the course in more detail, but for now you're having a chat about what he wants and needs and at that point you can drop in those questions "what is your current supplier leaving on the table or leving out and that you feel like you're in need of."</p> <p>Basically there's the answer, all you have to do is awnser that question in your offer and you're done. You got the sale!!! And how great would it be if you can ship out stuff, and I'll get back to the stuff part because we don't do everything, it has to be in line of business, but I get to that one minute please.</p> <p>How great would it be for that customer to receive it's ordered goods in a way that it's just ready, you know? You can just plug it in, start it up, and start using it without having to wait another few hours, a few days, or when you have time. And that's it.</p> <p>Maybe one of the first three or five episodes I was talking to you about, focus back to one thing and become best of it. By doing so you eliminate a whole lot of stress, not only for you but also for your employee because they just have to do that one thing and if that one thing means migrating customers to your platform, then that's the one thing, and that means making contract offers then that's the one thing. The contract is always the same, may vary in numbers but basically comes down to the same one thing and if you become excellent at that one thing, you can add more value to the customer by adding offers in line with the one thing in the one thing is what I call, they always safe the business package or suite, sorry, always safe a business suite.</p> <p>And in line perfectly fits delivering or selling a laptop or a PC for using that suite, so you can make extra sales, you make can make extra money of the installation and for that as well. I love Trello boards. I love Trello checklist. We've got checklists for almost everything in our business. And if you follow the course, I give you all those checklists as bonuses, but every single laptop or PC we deliver mets the same standards as all our deliveries do.</p> <p>So I know for a fact that when a user opens the box and he plugs everything in he can work, he can do, he can start working wherever he is, if he's in the office, if he's at home, if he's on holiday, I don't care. He can start working with the always safe business suite. Because that's all configured before shipping out the device.</p> <p>And there I draw the line. If somebody asks me, "could you sell me a mobile phone?"" No, I'm not going to do that." "Why not? I'll pay you extra for it." "No, it's not the line of my business." If there's something wrong our support team isn't built for that, it costs way, way, way, way too much time. So please let them order those on the internet or with a phone provider or whatever.</p> <p>And if people ask me the same, "okay Marcel, I would like you to come to my office and move all my data from my current system to the new system" and I'm telling him "no." "Yeah, but why not, you're the guy, the face of the business." Yes I am, but I don't tell him a straight no, I give a story for them to understand why and eventually tell them no.</p> <p>It's not my task in the company to run those things and to do those things. We've got people working for us to do those things. It's not to think that's too less of a job for me. No, I've done I know 20 years, whatever. I don't care. Well, my focus and my goal is to generate revenue. We need new customers, we need marketing, we need sales, we need, that's my task, not installing systems. And if the guys have problems or questions, sure, I help them out, but it's not my task to perform those tasks. You understand what I mean?</p> <p>So for you, it's the same as of the start. And I know when you're starting out and you get your first customers, you're excited and of course you've got to do all those things, I've done them as well for like eight years in my business.</p> <p>But the sooner you can hire someone to do it for you the sooner you've got time to... speed up the customer acquisition process. And the more customers you get, the more recurring revenue you get. And the more people you can help and the more people's lives you can change by not having all the fears doubts and anxieties, frustrations of IT that they currently have, because that's your one focus on customers that you want to transfer to you and they're unhappy of their current supplier. The current supplier doesn't use any cloud services. So they still work on their Synology NAS or when you know their POP3 email boxes, Oh man, if I even think of that, it's just way, way, way oooohhhh man I get a headache.</p> <p>But we also, at our company M IT Services, we're still migrating. I don't know, maybe once, or twice, or three times a month we're migrating people out POP3 mailboxes. Guys, it's 2019 people, come on and give me a break. Why are they still using POP3? Yes, they are. So you need to get in touch with them and you can show them the benefits. But don't sell benefits. Don't sell features. Sell outcome. That's a really big lesson that I've learned. I probably believe it was Steve Larson, or Dean Graziosi, I don't know. Sell the outcome. That's when people say yes, don't sell benefits and features, you're just making them compare everybody else. So you're just comparing yourself to everybody else and below you mentioned the price. And then you compete on price. It's not what you want. That's why you need to sell the outcome. And when you sell the outcome, you get customers for life. Because when you deliver on the outcome and even exceed their expectations and it's like you're best friends, they will be happy to pay you money. They'll want to call you every time they are in need of something.</p> <p>So back to over delivering on the promise. Say when you make an offer, and maybe it's way too salesy this podcast. But what I'm doing with this course is not only the technical part, I can learn you old the skills you need, but if you can't make a sale, it's no use. You're not of use. You know? You need to be able to sell, acquire customers, build your business, and then you can scale.</p> <p>By scaling, I mean you go from ten accounts as customers, you don't need ten customers, you can have one customer with ten users. When I'm talking about accounts, I'm talking about the number of users who use the suite, that's how you can scale from one to ten to 100 to 1000. Then when you come above the 1000 users you're serving what do you think, you've got a recurring revenue, it's almost 40 grand a month. When you are serving 100 or 1000 users. Did you expect that to happen when you just start your business and selling laptops, selling PCs, sell antivirus software, or selling some backup software or do a little affiliate thing here and over there. No, of course not, but that's because you don't have a plan. When you have a plan and you do only one thing, you have one focus. You only focus on getting your first ten accounts. Then you focus on 100, you do what you have to do. You focus on getting your 100 users. When you have 100 you go through a thousand. And how? I'm going to teach you in the course.</p> <p>It's easily because those people keep paying you every single month and when they do, they also have some questions once in a while or they need a new system once in a while. Who do you think they call? Of course, they're going to call you, so you're going to make extra money out of the same customer every single time.</p> <p>I did a calculation and roughly a sole entrepreneur, this is just a business guy who was, I don't know, consulting or whatever. They all need a laptop. They all need the Always Safe in Business suite and that's the foundation for all IT in my opinion every company needs so they do like, let me go click quickly here. Roughly around 500 euros a year, for the Always Safe in Business suite. But if I calculate all the extra time on support on, I don't know help they want, that's not support.</p> <p>Support is for me when something isn't working and then they need support, but if they've got a question like how can I do this? Okay, help me with that. Well, it also falls under the umbrella of support of course, and once in three years they buy a new system. So now your yearly revenue from that customer goes up from 500 euros to maybe two and half, 3000 euros. If you got 100 users, so times three thousand, go figure a lot of money. Right? That's what I want you to think about, because it's way easier set.</p> <p>There's also, well it's hard work, but it's easily done. You get what I mean right? Good. If you're in for it and you're all pumped up and excited, as I am on this podcast... and you're thinking, Marcel when can I start? I want this tomorrow. Go to <a title= "cloudmind" href="https://Cloud-Secrets.com/cloudmind" target= "_blank" rel="noopener">Cloud-Secrets.com/cloudmind</a> and again, it's <a title="Cloud-Secrets.com/cloudmind" href= "https://Cloud-Secrets.com/cloudmind" target="_blank" rel= "noopener">Cloud-Secrets.com/cloudmind</a> I'll drop in a link below and there you can opt in for the course. There's a waiting list. I only work with 15 to 20 people maximum at a time because I want to guarantee your success. And you follow it step by step, I guarantee that you will be adding those 100 users in no time.</p> <p>So exceed customer expectation and how we do it every single time, we over deliver. And over-delivering is easy, because when we call them, "I see you received package," you just give them a call and you ask "okay, when do you got time to set up your printer?" "Oh yeah, we can do right now, maybe tomorrow or whatever." "Okay. I'm going to call you back tomorrow at 12 o'clock," and after you set up the printer, "did you try everything? Is everything working? You got more questions? Do you need some data to be transferred?" And then they'll be like "finally somebody who gets it, they're asking questions. Am I happy? Do you want me to do other things for you?"</p> <p>It's just, we're in the service business guys. We serve the customer. That's our primary job. Nothing else and that's what I'm going to stick to it today. Thank you very much for listening. If you like this, please rate and subscribe on iTunes, on YouTube, on SoundCloud, wherever you listen or watch this, and I'll love to hear some feedback, positive, critic feedback, all is welcome just to make this a better product than it already is. I hope I over delivered to you today. If not, please, please let me know because at my whole intention of all that I do here, I want to over deliver you and help you as best as I can to get you as successful as you want to be. Okay, talk to you guys next time. Bye-bye, Marcel Martens,</p> <p> Links:</p> <p><a title="Cloud-Secrets.com/cloudmind" href= "https://Cloud-Secrets.com/cloudmind" target="_blank" rel= "noopener">Cloud-Secrets.com/cloudmind</a></p> <p> </p>
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CS 015: The Biggest Secret To Success
<p>Good morning guys, Marcel Martens here. Welcome back to the Cloud Secrets podcast. I just dropped off the kids at school and daycare. Back to work, and today I'm going to talk about making out of your comfort zone, your new comfort zone. We go to the theme song and then we're going to talk about that.</p> <p>Welcome back. To be able to grow, you need to get out of your comfort zone, and that's way easier said than done. As I can speak for myself and I know a ton of examples who experienced the same. Once you've established your daily routines, and I'm talking about weekdays here, but maybe you've got even a separate routine for your weekends as well. It's really hard to break free of those because you feel comfort. It's easy, that's what time that I need to get out of bed, that's when I take a shower, that's when I go to the office, then I'm on time. I'm going to do my job and then I go home, maybe do some shopping, cook dinner, and after that you have the evening for yourself. Maybe you go do some sports, then you go to bed and the next day is the same. That's pretty easy, right? Doesn't involve a lot of thinking, no decisions need to be made. You just... Well, you've got your daily habits and your routines and it's good. It feels good, you feel comfort.</p> <p>But if you keep in that comfort zone, it's going to stay the same. You understand, right? Maybe you get a raise at your job, maybe you get a career switch when it's time, and then you adjust your routine a little bit, but it's not like the major changes. To be able to succeed for yourself in your life, and in being an entrepreneur, or being a business owner, or being a professional, or whatever. Being a loving spouse, being the best friend you can be, being the best father, or mother. Every single thing it's the same, “the secret to living is giving” as Tony Robbins said. I truly believe that it's... I get goosebumps, I feel good, I feel happy, when I'm able to help people. If you listened to my last podcast about finding my why, I suggest you go back and listen to it because it's just mind blowing for me.</p> <p>It's made so much clear in why I do the things I do, without expecting anything in return because as Tony says, that sharing is... For living is giving (secret of living is giving). In order to live the happiest life you ever imagined, you need to give more, and if you give more, you'll get more. Everything is in balance in the universe. Everything, is in balance. The nature, it takes care of that without... Instantly... I don't know how to explain it but, go watch or read The Secret. I know, it's maybe 20 years old, I don't know, but it's an eye opener, there are tons of books about it. Follow Bob Proctor for example, he's always talking about the Law of Attraction.</p> <p>It's all coming down to the same basic principle. Share more, it's the same with the ratio between your ears to your mouth, listen twice as much as you talk. Listen to understand, as Covey is telling in his books and his stories. When you are looking for the red lining throughout history, for all the most successful people, they all understood that secret. They all give it a different name, but it's all back to the same principle. It's everywhere the same, listen to understand not to be understood. Just understand first before you get understood. Share more than you want, or want to receive. It's exactly the same as entrepreneurship, if you want your business to succeed, and become a success... You as well in person, then really the secret is, get out of your comfort zone and make that your new comfort zone.</p> <p>I know what it's hard as I said before, there are a lot of things you think about, “Oh, I don't know about that”, or “how the hell am I supposed to do that?” “Oh, that's not me.” “Who do you think I am?” “For who, am I going to do this?” All one answer, for you. If you get a feeling... You could feel it in your stomach when you're out comfort, discomfort. You know it, absolutely sure, right? You know it, right? When you're in that zone. Okay, good.</p> <p>Imagine this, I give you a back... and I'll give you an example, my family life back at home. I did a whole podcast about it, how I run my business in three days and why I need to. But, for me to be able to get there, to do the things that I do now, I needed to be out of my comfort zone for a really long time, to make it my new comfort zone. It's a magical principle my coach teach me, give 100% despite what the other provides. If my wife is ill and she can't provide at this time, so 0%, I fill her 100% as well. Without yagging about it, without me feeling irritated about it, without just... You just man the fuck up. Oh sorry, beep, man up. You just do the things you need to do, and that makes you feel better, if you look at it in the right way.</p> <p>I truly believe that many relationships break up because of this, because they don't know this principle or this secret. As well as I said, in entrepreneurship as well as in your personal life. Also, here the secret is giving. Our relationship has never been better because she can has... Take the rest that she needs to heal. She doesn't need to worry that I forgot things because my family's priority number one, they're on top of everything. To be able to do that, I needed to go way, way out of my comfort zone because if I may say so myself, I'm pretty lazy, and that's why I become and IT professional, so I can automate things. But in relations, you can't automate anything. Well, maybe an email, but I couldn't advise that because it's going to break your relationships. You understand, right? Okay, good.</p> <p>But, for me to go way out of my comfort zone and be creating and making that my new comfort zone. When I look back, it's been a beautiful transition. If you ask me five years ago, Marcel, can you do the things you do today? "Hell no." I wouldn't say... I would say, it wasn't possible. Where there isn't a way, make away. You don't know the way, you find the way. It's with everything, all good, and of all successful entrepreneurs, make their out of comfort zone, their new comfort zone. And that's the biggest secret to success, and stick with it. Never gave up. As I said with the light bulb, I don't recall his name, he didn't have a thousand failures, or 999 no, it took him a thousand steps to invent the light bulb. With this it's the same, don't give up, just lean in. Lean in when you feel that you're in your out of comfort zone and that's where the magic happens.</p> <p>You need to push through that wall. You don't go around it, you don't go above it, or over it. Just go through it, and I guarantee you at the other end of the wall, the sun is always shining. Remember that and that's where the gold pot is, that's where success is. I dare you to... I challenge you to get out of your comfort zone. That's where the magic happens and where you can truly live on the edge, and experience most beautiful things, and get extraordinary life, and/or money, or happiness, or everything you want, is on the other side of that wall. You just need to find a way through it. That means keep going and keep going, and keep going, until you're there, and never give up.</p> <p>So that's it for today. Talk to you next time. If you liked this, please rate and subscribe on iTunes because other people are only going to find this podcast if we get lots of reviews or lots of ratings. Please take a minute and then go to iTunes and rate this with the four or five star if you like it. If you don't like it, comment as well and let me know why you don't like it so I can do anything about it.</p> <p>Thank you for watching and listening and I'll talk to you guys next time. See ya. Bye bye. Marcel.</p> <p> </p>
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CS 014: Finding My Why
<p>Today. I found my core values with the help with my coach and I'm going to share them with you, after the theme song.</p> <p>Boom. Oh, guys. What's up? Good day everybody. Good morning here. It's morning at least. Today's a very valuable day for me. Have you been struggling with your why? Why do you get up in the morning? Why you do the things you do? Why you're in IT? Why you love working with cloud systems and customers? Who always have problems with the systems they use?</p> <p>I hope you know your why and otherwise. I've been struggling with it for a while now. I think it's two or three years that I've been wondering on almost a daily basis why I do the things I do. Work-related and private life, as well. But for here, we focus on the working part, on the business part. Do you know Simon Sinek? Buy his book. Find your why or Why. He's got two books. I read them both very, very valuable, but it didn't get me to my core why. And if you look at it like an onion and you can peel off all the layers, layer by layer, by layer. Let me ask you the question. What is the most ... Why is it important to be successful in your life?</p> <p>For me, it could be to leave a legacy. Okay. A good answer. And why it's important to you to leave a legacy? Okay, good question. For me, it's important to leave a legacy because I want to make a contribution to the world. In my case that would be to let every business run their IT safely, or I'll get to that in a little bit, I don't want to spoil my answers here. But I'll just giving another example here, right. Why is it important to make the world a safer place, especially online? Okay, so it's good question, again.</p> <p>To me, it's important to make the world a safe place because I think all the things you worked hard for, all your data, all your knowledge should be kept safe and only for you to share if you want to, or not any kind of hackers to just steal your data or resources and make them publicly available. Okay, and why it's important that hackers can't access your data. Well, you get the point, right? You go layer by layer, by layer until you get to your core. My core is ... well, let me tell you in a different story, another story.</p> <p>When I design a solution for a business, it can be a small business, a large business. I don't care. The feeling is the same. You know? Every single time that when I meet with a customer or a prospect in that phase, they're having issues or they can't do the things they want to do. They are limited by the system, the solution, the cloud services, whatever it is, the IT solution as a whole. They are limited by its capabilities to do what they want to do. And that's where my core value comes in. I get goosebumps when I can help the customer so that they can do what they want. That sounds nice. I think most entrepreneurs want that. Why do you want that, or why does that give you a good feeling?</p> <p>And today, I found out and it's a very valuable day for me again, that my why is, it makes me feel happy, I get goosebumps. It's about getting out of your head and into your feeling, when you know, you feel that something is good, right? When you feel that you're happy, that you help the customer covert or you start using the system that does what the business needs. My core thing is: "I leave businesses in a better state than when I first met them." And that's as basic as it's going to get. That's the transformation I'm giving to companies, to entrepreneurs, IT guys. I say it again, "I'll leave them in a better state than when I first met them", and that's so powerful to me. Those few words are like spot on why I get goosebumps every single time that I've helped the customer transition from the current solution, current situation into the new situation. And even if they wouldn't pay me money, I still would have gotten those goosebumps.</p> <p>It makes me feel good, it makes me feel happy. That's my core why, I just want to be happy. I want that happy feeling , you know? That I've been able to help somebody to do more, or whatever, just leave them in a better state than they were when I met them. That's the most powerful thing I realized the last few years. And that's also the reason that I want to share it with you because I know it's been nagging at me for years and I wanted to be able to spell this out, to share this with other people. Why do you do things you do? A lot of people got those questions. I think you've got them, too. So I hope I inspired you with this to help you find your why. There are great books on it. As I mentioned, Simon Sinek. Tony Robbins is and also a great mentor for me. I watch a lot of his stuff. I read a lot of his books, as well. Follow him online and doing trainings and all things, just to get to your core so you can share your message and share what you stand for.</p> <p>It's the same with Cloud Secrets, guys. I want to help you become a millionaire. I'll help you with setting up your business, getting the customers, getting the sales done, doing the migrations, end up with happy customers and that's why I focus so much on the happy customer. A happy customer is a customer for life. If you help your customer transition from the state he's in to the new state where he wants to be, you're his friend for life and they keep paying you for it. That's the greatest part.</p> <p>How beautiful is that? And it's all based on listening to where their needs are. I don't know if I did an episode before, or otherwise there will be shortly. "Listen to understand before you got understood". Very powerful. And it's made me tons of money. You always deliver on the promise. You always deliver what they expect you to. It isn't hard, it's difficult. No, it isn't difficult, but it's hard. You need to discipline yourself to learn this stuff and apply it in the right way. And then it works every single time. And that, I will guarantee you.</p> <p>I hope you can feel my enthusiasm here. Wow, I'm going to make a little party tonight, I think. I'm going to make a lot of messages using this core value now that I know what it is and I'll talk to you guys next time. Okay. Bye, bye. If you like this, please rate, subscribe, and post any comments. Please do. I want to share this with as much IT guys out there and together, we're going to make the world a safer place. How about that? Okay. See you next time. Bye, bye. Marcel Martens.</p> <p> </p>
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CS 013: Your Brain Doesn't Know The Difference
<p>Hey everybody. Marcel Martens. Welcome back to the Cloud Secrets podcast.</p> <p>Today I want to talk about what your brain does with pain and joy and gratefulness from others or your own.</p> <p>Yesterday evening ... in bed, I was watching a Discovery, I don't know, sci fi or whatever. And there was this show or documentary, I don't know. And there was a study about that the human brain processes the pain of other people the same way as when they have actual pain themselves. So they would hook somebody up with a lot of wires and put them in some MRI machine or something. And when they showed the person the images and the pain somebody was going through and they made a detailed map of the areas in the brain that were activated.</p> <p>And afterwards they would, I don't know, like hit the person with some wood. I don't know, or give him a slap on the hands. And that same spots in the brain lighted up. So for human physiology and the human brain, the brain doesn't know where it's coming from. If you're seeing it, you're dreaming it or you actually experience it yourself.</p> <p>And the same goes for joy, success or well, all the things you like. If you, I don't know, maybe 10 15 years ago, around that time yeah... 10, 12 years ago. And do you know the movie The Secret or did you read the book, The Secret? At that time, well, I thought it was a nice read. It was nice to watch. In some cases I always had luck, like finding a parking space in a parking. I always have them near the entry, near the exit. They're what I visualize, where I visualized that the free spot was for me or just when you come driving in and then on that spot, somebody's leaving when you're arriving you know?</p> <p>Same with stoplight, headlight, traffic lights. It always turns green when I'm arriving. In the Secret they explain this as the law of attraction. Go watch it. It's fun. Just spend an hour and a half or whatever it is, or read the book if you're rather read than watch a movie. But you have a good time and you can pick up a few things there.</p> <p>On the other hand, the law of attraction is the same with your success. If you're always thinking, I'm not made for this, can I do this or I can't do that. If you don't know you can, why are you assuming that you can't? You might as well assume that you can. It's the same thing. For your brain it doesn't matter. It's all, yeah only what you put in there that's going to be your beliefs.</p> <p>If you feed your brain with that, if you don't know if you can, you assume you can instead of, I don't know if I can. I assume I can't. For the brain it makes no difference. It's the same wires only they have a different belief for you. And while we were watching that documentary yesterday on Discovery, well, it was a confirmation for me that all this time, well 11 years now an entrepreneur and doing very well if I may say so myself. Not to brag. I don't care about money. I don't know if I told you before, but my dream is not to become a millionaire or whatever. I don't care about money at all. It's nice that I can pay all my bills and don't have to watch my bank account to see if I can do my groceries, but I don't care about money at all.</p> <p>I heard a nice saying once, I don't know who quoted it, but I give credit to this guy because it's a brilliant quote. I don't need to be, I don't like or want to become a millionaire. I just like the things millionaires like to do and that's exactly the same with me. I like nice stuff. I like fancy dinners. I like whatever, luxury traveling. All these things that millionaires do on a maybe daily or weekly basis. Those are the things I like, but I don't actually care about how much money I have in the bank, you know?</p> <p>So with that said, if you can feed your brain the right information and right beliefs, the humankind is capable of doing anything. It doesn't matter. So that's what I wanted to share with you today. I hope it inspires you. If you like this, please rate it on the iTunes or Spotify or SoundCloud or whatever you're listening on so other people can find it as well. And if you have any feedback, please leave me a comment and I'll respond there. And if you would like me to talk about anything else or certain subjects, just post it in the comments, or go to cloud-secrets.com and leave a comment over there and all that. I'll see what I can do.</p> <p>Okay. Have a nice one today and talk to you next time.</p> <p>Bye-bye. Marcel Martens.</p> <p> </p>
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CS 012: Essential Systems For Every Business
<p>Good morning everyone Marcel Martens and welcome back to the Cloud Secrets podcast.</p> <p>On the earlier episode, we talked about me getting to my three day work week and how I've created the time that I need for my family to be able to provide. The most important ingredient of that solution was to systematize all processes that are involved in migrating or how to install the "Always Safe In Business Suite" for companies so we literally documented and made checklists for every single item that is possible that you need to do in order to migrate customers successfully. So none is left out, not even our administration tasks, our financial tasks, our planning tasks, our project manager tasks, every single step is documented and we used Trello for it. I'll put a link down below. If you like it you can use it and it saves us a ton of time, a ton of mistakes because it...</p> <p>In the Netherlands, we have a saying that's literally 'monks work' because people don't like to just follow a checklist because it makes them feel stupid or I don't know, but we focus on every single employee for most of his job, not the support tasks of course because those are usually a bit variable. We document them in our knowledge base, but we don't create a Trello checklist for every single support call, it's insane. But for all our projects and migrations we have these Trello checklists. Even for installing new PCs or laptops or whatever it is, we use checklists and every single time we can guarantee that the outcome will be the same because none is forgotten, none is left out, everything is checked and if it's more complex, we assign a project manager who can manage the project of course, but also make sure certain deadlines are met at certain times and then milestones are finished on time so we can go on further with the next step.</p> <p>That's the main aspect of how I was able to create my three day work week because we systematized all of the processes and that just gives us a ton of time. In the early days...I'm laughing about it now, but if you think back of it, it was not that professional at all. For me, it was all clear because all the steps were in my head and I could even do them in my sleep if I have to, you know?</p> <p>For our engineers, to me, it feels like they don't have the complete overview of all the tasks that are at hand so I've struggled a lot with coaching, training, to learn and delegate all the tasks so that I can have my time off. It's not just off but to be able to take care of our family. This way, it was a long route, a long journey towards the result, but now it's finally there and everybody is using them and everybody is eager and happy to use them because it gives good feeling when every single time a migration succeeds without any failures or things forgotten or left out or without any mistakes. That's good and even now every single migration we do an evaluation with the engineer who migrates the new customer and I always asked him if you are doing any steps that aren't in the checklist, please write them down in the notes so I can add them to the checklist if they're important. Better have something in there and not needed than left out and forgotten during the migration.</p> <p>Back in the old days, maybe five years ago, you can understand that a lot of tasks on those migrations, were actually forgotten or skipped and now we have a fixed prize for the set up of the suite and the migration we just charge by the hour. If the project is finished and we send all the invoices to the customer, if we, for example, forgot two things to set up during the implementation process, you can't send an invoice afterwards because it just looks stupid to me. If you spend like eight hours on setting up everything, you can't send an invoice for a half an hour or an hour afterwards because you forgot two or three things. That's also financially and cash flow technically speaking, it's better because you have everything finished up in one run. You don't have to need go back and make adjustments and, "Oh shit, I need to revisit an order. I need to do that. Oh crap I forgot this one," and that saves not only a ton of time, but it's..., every single customer we also ask for a case study. If we can create a case study. I wouldn't say we use them all, but it gives me feedback on how the migration went and, from the customer's perspective, if there were things that we could do better. Every single migration we learn, and we learn, and we keep learning, and keep making it better, but don't wait until it's perfect. Just get started and improve it on the go, you know? Nothing is perfect the first time even Edison with his light bulb. I think you know the story. His teachers told him he wasn't be able to do anything and here he is, the inventor of the light bulb.The experience... It Took him a thousand times before he figured it out, how to create the light bulb. The electric light bulb. But he didn't see his nine hundred ninty-nine trials as a failure. He looked at it as, "I just needed a thousand steps to get to the results I was looking for".</p> <p>That's what I try to teach my employees, coach my employees with. I don't see mistakes or whatever as a failure. You'll always have an opportunity to correct them, but if you just see them as steps of the process it gives ease of mind, less stress, more satisfaction because if everything goes well, you'll always have a good feeling about it. You have a feeling that you actually contributed to the project or the business or whatever. That's what makes people run for you. If you can give them a good feeling every single day they are most loyal employees you'll veer get.</p> <p>That's it for now. I'm back at the office and going to start today. Just dropped off the kids. School started again this week so back to a normal. We've got a lot of tasks at hand today. Yesterday I setup the YouTube channel. I'll uploaded the first videos and added them to the blog.</p> <p>I'm also looking for an SEO. engineer who can optimize all my blogs and that's why I posted a UpWork job last night. I'm going to have a look at the reaction and hopefully there are some good ones in there so I can pick one and get started today. Yesterday also I had a meeting with my web developer and he started on the members area on the training site to set up the framework for our course. Lots of stuff done yesterday. We're gonna kill it day today as well. Pretty busy day so maybe I'll get back to you tonight or otherwise tomorrow. Have a good one. Bye-bye.</p> <p>If you like this podcast, please rate and subscribe. Rating is very important not only to me, but in general. If you like it, rate it with a three to a five star on iTunes so we'll be found more and I can help more IT guys to become an entrepreneur or just give the last push they need to start their own business. It's what everybody needs. Most of us don't just throw in the towels at our job and start your own business, but this way you can start alongside your current business and set up everything, learn all the steps you need, and then when its ready and when your first euros are coming in, then you can leave your job and go at it full time or three days like I am. Please rate, subscribe, and leave any feedback if you got any questions or things we need to talk about, just drop them in the comments and I'll have a look at them.</p> <p>Thank you very much. Have a nice one. Bye-bye.</p> <p> </p>
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CS 011: Why You Need To Stop Trading Your Time For Money
<p>Hey everybody, Marcel Martens again, Welcome back to the Cloud Secrets podcast. First, we get the theme song, and then I'll talk about why you need to stop trading your time for money.</p> <p>So today's episode is all about why you need to stop trading your time for money. Back in 2008 when I started my business, it was my first assignment for myself to be able to stop trading my time for money. And it took me a while, because first I needed to build all kinds of services. But as you can understand, you can only make so much money as you have time available and you can't divide yourself in two to be able to serve two customers at the same time, especially with a complex project, it's, well un-doable and I don't even think you should want it.</p> <p>So when I started in 2008, it was my first failure as an entrepreneur. And let me share you with that story because I think you can all learn from it. At that time I was working for a big company doing international projects and migrating all kinds of big companies, enterprise companies to Citrix and to the cloud. I don't know what came before cloud. We used Citrix at the time to, well, give all the employees server based computing so they could work on any station, anywhere on the planet, on any device.</p> <p>And at that time my challenges were gone at the company. So I ask, okay, can you give me a new challenge or can you move me to a different division? But no, every time they told me no, no possibilities, no options, no nothing. So I told to my boss, okay, then I'll eventually I will start looking for something else because I need a challenge, I'm not here to do the same thing for the rest of my life. So after, I don't know, maybe a half a year, a year, I run into my old boss, and I had a conversation with him and he was asking me, are you ready for a new challenge?</p> <p>I was looking at him like, okay, what do you have in mind because I left your company because also the challenges were too small or well, we eventually could take over the company, but it was in the middle of a crisis. So I didn't. And I bought my first apartment, so I didn't want to have any financial risks. I just wanted to be able to pay my mortgage and stuff and so I didn't have to worry about money and all that things.</p> <p>And he asked me, okay, are you ready for a new adventure? And I said, okay, but I don't know what do you have in mind, because I didn't leave your company for nothing. He said, no, it's with my companion and he's a cloud service provider and we could use your skills. So full with faith, as naive as I was back in the day, I went to the chamber of commerce, I got a number and get my tax set up. And I start working for this guy, who screwed me over big time, by the way. So I built an international cloud platform for his company to sell in entire Europe. So this completely multi-lingual, all features and all everything you could think of were included.</p> <p>So at the end of the... I built it, a half a year on it to make the designs and make all the preparations and installations. And I also had a team with IT guys, who helped me install and set up all solutions that were... No, not solutions. Think of Exchange, think of Citrix, think of file servers, think of database servers, think of application services, NetScalers, load balancers, everything you can think of, we had it totally set up and scripted so we could automatically roll out of users. Which was pretty far fetched that at that time. It was, well, I think we were the first one in 2008 who were doing it that way.</p> <p>But that said, I said, okay. He was going to give me stocks of his company, of shares of his company, in trade for my time. So at the end of the year, I said, okay, let's go to the ... I don't know what you call it in English. Here you call it "Notaris", where you can exchange your shares and make it all legal and effective. And he said, shares? Shares? What are you talking about? Well, I see beep, beep, beep, beep, beep, beep, a lot of words I can't say here. And it was also one of my last days there. I sent him my last invoice for some hours I worked for a customer of his. I took my loses and well, stated working further on my own.</p> <p>But at that time, I was living off my wife's salary, who was paying my apartment, who was paying our groceries, who was paying my insurances, everything, because I didn't have anything left. Al my money was gone in the half a year. And I was working for this guy. Learned a lot though, but it was a pretty expensive lesson.</p> <p>And so I need to do what I was good at. And that was start working as a freelancer to make quick cash, you know? We always had our minds and our vision on services so we could stop trading time for money.</p> <p>So the first year, 2009, I did a lot of consult working, a lot of design work, all freelance. So I would make a ton of money and all that money, well I pay my mortgage of course, but the rest of the money we all put it back into hard and software. And since then I really never traded my time for money again. It was also always combined with services. And if you have the focus on services, like for example, we were selling these remote desktops, which included office their files, exchange for their email. So basically a workplace in the cloud.</p> <p>And we would sell it for 75 euros a month, excluding VAT, excluding taxes. But if I could set up a customer with 50 employees, well the first time project migration, that's project based on time, which we can send them an invoice for. But afterwards, the 50 users times 75 euros a month, they just keep coming in and coming in every single month. And yes, of course, I need to do some support. But that's what I mean with stop trading time for money. And then that way if you can scale your business pretty rapidly, if you have a good sales team or are good at sales yourself.</p> <p>At that time we had 800 users or something, I don't know. So we were scaling pretty big. And that's when you get time and resources available to do other things, because you're not longer trading your time for money. In doing so you can hire your staff, your service desk, your engineers, everything you need to get yourself out of the day to day, so you can focus on new projects, new revenue generating items, bringing in new customers, doing marketing, doing whatever you want to do, because the recurring revenue keeps coming in.</p> <p>And it has been my focus from day one that I started as a business owner or an entrepreneur, to eliminate my time in the equation. If a business depends on your time or the availability of your time, I think is the biggest mistake an entrepreneur can make. Because then you can only make so much money as you have time available. And yes, of course, you can increase your hour rates, but at the end, you still need to work every single hour to get paid. And while, if you go into services or cloud service in this case, you even keep earning money while you're at sleep or on holiday, or sometimes you're ill for a week or sick or end up in hospital, I don't know. The revenue keeps coming in so you can pay your bills at any time.</p> <p>And when you set up your support team, even when you are on a three week holiday, no problem. The business continuity is never, ever a problem because you've got your employees who take care of the customer at that time.</p> <p>So that's what I wanted to share with you. For me, it's always been a focus, as I told. I hope I inspire you to make it your focus as well, especially if you join the cloud secrets program. It's all based on providing services and not... Well, the first time migration is a project. Of course it's nice to have some quick cash but in there end, to me, the only thing that matters is that I will end up with a customer that will stick with me for at least ten years. And I can earn money every single month without having to do anything after the initial setup.</p> <p>Okay. If you like this, please leave a review and rate this on iTunes. I would like all IT guys in the world to start following me, or at least would like to start for themselves or become an entrepreneur. And on iTunes you can only get a high probability that you'll be found if you've got high rating. So please rate and subscribe and I hope to see you next time.</p> <p>Thanks for joining. Bye bye. Marcel Martens.</p> <p> </p>
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CS 010: How To Migrate Customers To The Cloud Without Any Problems
<p>Hey everybody, Marcel Martens here, Cloud Secrets. Welcome back. Good to be here. I was just walking the dogs and thinking about if I had the opportunity, like 11 years ago and somebody asked me, How would it be if I could learn you all the ways of the Cloud, all best strategies, all things that are working straight from the gecko. If you have some troubles you can dial me anytime or contact support and we'll have a look with you to fix whatever problem you are at hand and I can offer you this course. With that course you will learn in 14 days how to sell the Cloud solution, how do you acquire customers, how to make all the preparations, so do an inventory of everything they have right now, and where they need to go, where they want to go.</p> <p>With that set that when you do the inventory and there will be potential problems that you need to tackle before you can start the migration to the Cloud or from one Cloud to another Cloud or from the server to Cloud or from whatever current situation the customers in through the new Cloud solution.</p> <p>You have done the inventory, you know what problems lie ahead so you can tackle them, you can start a discussion with the customer or start a conversation. That's what I mean. From there you can maybe even upsell because they've got old systems like I don't know, Windows Vista, Windows 7. We recommend that everything will be updated to Windows 10 Pro. If they've got old systems, we even got the chance to sell some new systems and make your money over there as well.</p> <p>Finally, when all preparations are in place and in order, you can set up the new Cloud environment. We create all the users, all the shared mailboxes, migrate all the data and everything on ... not migrating but synchronizing so everything will be prepared for the actual migration. Then finally we ask the customer or make a proposal for a migration date. Then when we do the migration, we make sure that the customer, oh, big truck coming through or moment. You make a... one moment, please.</p> <p>We make the preparations for the migration. We do a final sync over the data. We export all emails so they can... and then the next day we usually go to the customers site so we can have hands on support and hands on migration. We do a system by system migration while, and that's the big secret, everybody can keep working on the old and new system. While the old partially because they can still print, et cetera. But we lock the old file system, whatever it is so they are forced to use a new system. With their email they can use Outlook or Web Mail or whatever and wait for our engineers to come by and migrate old email.</p> <p>Back to the question, if I had the opportunity 11 years ago, if somebody would teach me, I would set this all up to do a flawless migration every single time with a guaranteed outcome of a successful migration without the customer having to do anything at all except for signing some contracts, of course, and go over some preparations with you, would you take the chance? Yes or no?</p> <p>I would have grabbed it with both hands and that's why I created Cloud Secrets and that's why I... I thought a long time about it because who is going to reveal its secrets that are working every single time? It's like the Coca-Cola recipe. Nobody sells the recipe. It's not for sale. That's always Pepsi fighting against Coke and Coca-Cola doesn't really care about Pepsi.</p> <p>Because they're market leader, I'm not telling you I'm market leader, but my mission is to get everyone safe in business, especially online. If I got to do it with my own company. I can't serve the whole world on my own with my company. If I teach my ways to you, then we have a broader spread of our methodologies in providing better security online and make the world a safer place.</p> <p>That's why I'm offering this to you and follow me. Follow Cloud Secrets at Instagram @Cloud.Secrets. You can find me on Facebook, Marcel Martens HQ. I put a link down below and I'll see you there. If you're interested, please send me a message and we'll see what we can do. I'm looking for a starter group of 15 to 20 people with whom I can fine tune the course, get the last hurdles out of the way as a matter of speaking. Then I can launch you the course through the big audience. Our price is going to be €5,997 Euros. But for the first 15 to 20 I made a special offer and I'm going to ask a €2,997 Euro excluding taxes. If you have company a no problem, there's no tax involved. But otherwise we are inclined to add the tax on top.</p> <p>If you are interested, send me a personal message or an email or whatever, just respond down below and I'll get in touch for you to be on the first 15 to maximum 20. That's the max I'll allow for the first course. Thanks so very much and I hope to see you soon.</p> <p> </p> <p>Bye bye. Marcel Martens.</p> <p> </p> <p>I’ll share all my secrets and all my methods that are working time after time, what the difference is between one single Cloud solution and a Suite of Cloud solutions, and why you should quit your job and live the life you want!</p> <p>Listen now 🎧📲 <a title= "How To Migrate Customers To The Cloud Without Any Problems" href= "https://cloud-secrets.com/cs-10-how-to-mig%E2%80%A6out-any-problems/"> https://cloud-secrets.com/cs-10-how-to-mig…out-any-problems/</a></p> <p>#start #organize #setupyourbusiness #letthebusinessworkforyou #blog #cloudsecrets #entrepreneurs #businessowners #SMB #CloudComputing #Office365 #GSuite #motivation #inspiration</p> <p>Every business needs email, data, protection and security. Here's how I like to make an impact to the world and make it a safer "online" place.</p> <p>Connect with me on social media!</p> <p>Facebook: <a title="Marcel Martens" href= "https://www.facebook.com/MarcelMartensHQ">https://www.facebook.com/MarcelMartensHQ</a><br /> Instagram: <a title="Cloud Secrets" href= "https://www.instagram.com/cloud.secrets/">https://www.instagram.com/cloud.secrets/</a><br /> Twitter: <a title="Cloud Secrets" href= "https://twitter.com/CloudSecretsHQ">https://twitter.com/CloudSecretsHQ</a><br /> LinkedIn: <a title="Marcel Martens" href= "https://www.linkedin.com/groups/12283290/">https://www.linkedin.com/groups/12283290/</a></p>
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CS 009: 3 Day Work Week
<p>Hey everybody, welcome back to the Cloud Secrets podcast. And today I'm going to talk about how I changed my business into a three day work week.</p> <p>So blessed that I am, I've got three beautiful children. I am happily married, as proud as I could say it with my wife. Took us a while before we made the best out of it. It's rather personal what I'm going to tell you, but I think it's an important story, because it's what made me take a different look or approach to the whole business aspect. My main priority was to be able to provide for my family, you know? To have a roof over our head, to be able to do groceries, to pay insurance and all the taxes and all stuff, you know... and still get a holiday once in a while.</p> <p>And it was a bit hard because my wife has these terrible, horrible pregnancies. The hormone thing is pfffff. And she always says having kids is nice, but the delivery time is way, way, way too long. So here in the Netherlands we got bol.com. If you order today between, I don't know, 12 o'clock PM and 0:00 AM, you will receive the package next day. So if we could change that for having children as well, that would be very nice for her. But we're blessed with three beautiful children, and they are all three healthy. So we're good, it's fine like this, and our family is complete.</p> <p>But with the first child, as every father would agree, I think your whole world is upside down and you need to make adjustments. And That must been hard for me, because my focus was on the business. And it was only running for three years until we were having our first child. And after the second one, well it came even harder, because my wife was very ill even afterwards. I'm going into details here, because I don't think that's necessary for the story. But she needed a long time to recover.</p> <p>So in that time we had like daycare three days in a week. So there were two days left that I needed to run the business and provide for the children. And while she was doing her best and even more so. Without her, I wouldn't been the guy that I am today, so I'm very grateful for how she pushed me and stood by me and helped me become the man that I am today.</p> <p>With that said, she was doing more than the best she could ever do, and putting all her troubles aside to be able to give me the space and let me take care of our customers and provide so we have food on the table literally. Then we moved and it was December, 2014 I believe. Yes. With Christmas we moved to a different location. First we rented the house and from there we were searching for our new home, you know? And after half a year and we found it. And well all the contractors there made a beautiful house out of it. And we're still living there and I'm enjoying it every single day.</p> <p>And there, she got pregnant of our third child. And although it was like not really planned, it was meant to be. And as we say here, it's a beautiful gift. No, it's wrong, let me think. It was a pleasant surprise, and then now our family feels complete and whole. So it was meant to be. But after that in her pregnancy, from 16 weeks she got ill again, sick and she still didn't overcome all of it.</p> <p>So, I still have a three day work week because from... Well my working days are Monday, Tuesday and Friday. And Wednesday, Thursday, I take care of the kids and do nice stuff when they're out of school or out of daycare. And that's where the need came from to change my business. Change the people we work with, changed partnerships, change like everything to accept the fact that these were my conditions for the next time to be, until she is completely recovered. Because I wanted to be able to give her the space and rest so she could recover. While I'll still be able to provide without having all the stress, fear and doubts and anxieties about being able to provide.</p> <p>And that's where we, as I talked earlier on on this podcast, we stopped serving all different kinds of services and products, and really focused down to this one thing. And by doing so, I was able to systematize the whole process from acquiring a customer until delivering on the promise that we made during the sale. And now we've changed personnel in the last couple of years, we educated our team, and it's like a really good oiled machine. So when we put in an order on top, at the end of the line, a successful migration is rolled out. And by doing this, I've always looked at it from the wrong angle, you know? When you look at the problem and that I needed to... well it's not a problem, but time was the problem. I needed to make myself available on the Wednesdays and Thursdays to take care of my family and my kids and give my wife the space and rest that she needs.</p> <p>When you look at it from an angle that you... Well on those two days I can't provide for my family financially, you're always one step behind, because you always have this inside feeling that's burning and telling you, you need to work to be able to provide. And as soon as you let that go, and that's what I managed to do with coaching and help from others. I always underestimated the power of good coach and Michael is my coach.</p> <p>Michael helped me in lot of ways to exponentially increase or make progress in my personal development as well as as a father, as a husband, as a business owner, as a manager, as in every form you can think of. And now I look at situations that I'm blessed to be able to make the money that I need to be able to provide for my family. You still have a good life, you know. While I have two days in the week that I can spend time with my kids. I can go to sports, I can go to swimming or horse riding, all these kinds of things. And all other fathers can't do, because they have these 40, 50 hour work week, excluding travel time.</p> <p>So that's the story that I wanted to share with you. How it's very, very, very possible, very good points. It sounds wrong, but how beautiful it is to be able to grow in this way and that you can create this time for yourself, for your family. To be able to do what's most important, because at the end of the day when you're dying and you're laying on your deathbed as matter of speech, nobody's ever told anyone, "Oh, I wanted to finish that project, or I wanted to help that customer." No, it's always, "I wish I spent more time with my kids. I wish I had more time for this. I wish I'd done that." It's always family related, because at the end of the day that's the only thing that counts. So yes, business is good, business is fine, business is important, but never forget your number one place, and that's your family.</p> <p>Okay. That's it for today. I think it's a pretty personal riff. I can tell it without any emotion at the moment, but as you can understand it's been hell of a roller coaster to get here. And if I may say so, I'm pretty proud that we've managed to come now to... I'm pretty proud that first of all, we've made it, because there were difficult times that we were about to end the relationship and either of us go their own way. I have a better relationship with my spouse now than I ever had before. I love her with all my heart and well she's the love of my life, and everything comes before that. So the other way around... she, sorry. She is always number one, and including the kids of course. And the rest is afterwards. So I hope you, well got some inspiration out of this.</p> <p>If you have any doubts according to your relationship, the only tip I can give you, because I can't help you with conflict, I'm not a coach. But what I've learned is lean in. It's the same with your ears and your mouth. Use them accordingly. Listen more. Listen to understand. If you ever should read a book, it's from Steven R. Covey, The Seven Habits of Effective Leaders and it's... I don't know which habit it is. I believe one of the last ones, but is first understand the other person before you get understood. So you have to listen to really understand and comprehend what the other one is telling you before they get to understand you. And with doing that, and it's the same thing in sales, in support, in every goal or contact you have with your customer. If you listen to understand well, they feel blessed because they finally have someone on the other end of the table, on the other side of the phone, whatever, who knows what's important and makes real time for the other person. So that's the best tip I can give you.</p> <p>It's not always easy. It's supposed to be tough, I think. And that's the same with giving and receiving. You can always share more, give more than you need to receive. So that's the way I do it. And that's the way for me. It's working as good as it is at the time. Well, it's never been better, so that's what I meant to say. So if you like this podcast, please leave a review and rating on iTunes and SoundCloud or wherever you on, Spotify. It tells me what's good content and not, and what I need to or can provide more of. So thank you very much. Marcel Martens, and I'll talk to you next time. Bye-bye.</p> <p> </p>
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CS 008: IT Is A Tool Not A Purpose
<p>Good morning, everybody. Marcel Martens and welcome back to the Cloud Secrets podcast.</p> <p>Today we're going to make ... No, I contacted this dude, I don't know, who creates our intro video and he made me an offer last night, so I'm going to review that this morning. Then he can create the video intro for the podcast based on the intro I made. Maybe we even let him create an outro. We can put in front of the YouTube videos so we can publish our content wherever we are. For all you on Facebook, Instagram, LinkedIn, Twitter, I don’t know what all, YouTube, what platforms you use, I tried to intend ... My intention is to provide the content there where the user is so the user doesn't need to come to me or to my channels. I'll get through their channels and where they like to spend their time. If that's on Instagram, you'll see my stuff on Instagram. If it's on YouTube, you can browse my channel on YouTube and get all the information there.</p> <p>Last night, I was cycling and I was listening to a podcast of Steve Larson, and he was mentioning a rather good thing. It's the same we do. When I go back 10 years in time, I was offering all kinds of different services and the hard part of that was that our employees, who are absolutely brilliant guys. They're all my friends. We have a great team, but it was rather complicated for those to be widely oriented and technically skilled with all the knowledge. They rather have a specialism. At that time we were too small to have a specialist for every single discipline.</p> <p>After maybe even seven, eight years, we've decided and that was I believe also in 2016 or 17, alongside the decision that I needed to get out of operations, the day to day operations. We also decided to cut loose most of the services we offered and try to convince the customer that it was also better for them to join us with the new Always Safe in Business suite packages. I learned yesterday that package is the wrong word in English, so I changed it to suite because it's a suite of software cloud tools.</p> <p>Nevertheless almost all customers went along and now we basically only sell one suite and it's ... Besides that it's super stable, so we don't get a lot of service tickets or calls that things don't work. As I told you before, many customers, especially the small entrepreneurs, like one to five employees, maybe we talk to them twice a year, that something doesn't work. We can help them and get them on their way.</p> <p>With the other old services, it was so support intensive that people have questions all the time or issues and that's not what we want to sell. We want to sell a suite with tools that works every single time. Just like a car, you push the start button or turned the key and you can drive away. That's the same what we want with IT. IT is a tool. It's not a purpose on its own, right? IT makes it possible to do more in less time. IT makes it possible to work wherever you are. IT makes possible… You know, all technologically advantages that you gain are like tools. It's not a meaning, not a purpose on itself.</p> <p>That's it, I think, for today. That's how I think about IT. Maybe I will do another one tonight, but I've got an appointment now, so I got to go back at the office and I will talk to you next time. See you. Bye. Bye.</p> <p>I’ll share all my secrets and all my methods that are working time after time, what the difference is between one single Cloud solution and a Suite of Cloud solutions, and why you should quit your job and live the life you want!</p> <p>Listen now 🎧📲 https://cloud-secrets.com/cs-8-it-is-a-tool-not-a-purpose</p> <p>#cloud#business #tool #setupyourbusiness #letthebusinessworkforyou #blog #cloudsecrets #entrepreneurs #businessowners #SMB #CloudComputing #Office365 #GSuite #motivation #inspiration</p>
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CS 007: The #1 Secret To Become A Successful Entrepreneur
<p>Hey, what's up? This is Marcel Martens, and welcome back to the Cloud Secrets podcast. This weekend, we chose the new logo for Cloud Secrets, very excited, it's got a nice cloud and a jet stream in it. Well, you'll see it if you go to the blog, go to Cloud-Secrets.com, and you can see it there. I have been working on all the teasers for social media, I've created some templates in the weekend. I've been hustling my ass off, at every three, five minutes that I found, I was spending on my laptop creating templates and designs. So the contest winner who designed the logo, that's also the guy who will help me with the designs for the social media banners. You can think of Facebook, LinkedIn, Twitter, YouTube, and stuff. The photo, you know the circles you can see on Facebook, or Instagram, or whatever.</p> <p>He will design those, so I gave him some input and feedback for drafts that he created. I hope we can wrap this up this week. That is all becoming an all the pieces are falling together because my initial launch date is, I believe, the 20th, next Thursday. I want to go live with five episodes or so. So I got two more riffs that I need to record, maybe even a video. It depends on the time I have, if i can't find the time I'll record them in my car when I'm driving for like an hour or so. Maybe it's nice to talk about that.</p> <p>Did you know that people who listen to podcasts earn at least three times more than people that listen to radio in their car. There's been a study, I don't know, American or English study. The people that ... Well, in fact, take a look at myself, I've got a pretty tight routine. Every morning, 6:45, I get up, get the children dressed and ready to go to school, a quarter past 8:00 we're in the car, I drop them off at school or daycare, and then I can go to work. At the end of the day, I usually do some groceries, and then I pick up the kids, make dinner, have some quality family time, put the kids in the bath if they need to, or the oldest one, she can do it herself. Then, around 7:30 they all go to bed. Then, I've got some time to go cycling. I like to mountain bike, it's also my, as Tony Robbins, you will hear me reference some guys that I follow a lot of times so you got to give credit where credit is due. Tony Robbins calls its "hour of power", well, it's my hour of power. It's an hour that I go cycling. Sometimes it's 45 minutes, other times it's one and a half hours.</p> <p>But, in that time, I listen to several podcasts that I follow and it gives me inspiration and ideas to implement on my own in my businesses. So even if I'm in my car for 10 minutes, I don't listen to radio usually. I always listen to podcasts. I'll gain more knowledge, keep my momentum, and never ever stand still, because as soon as you go to stand still, you're actually going backwards, and I hate to go backwards. I always want to go forwards, whatever it is.</p> <p>So yesterday evening, I recorded my outro for the podcast, the first outro that I've created, so you're going to hear it at the end, I believe. So today is Monday and back on my way to the office, got some several appointments today, most of the people are back from holiday. So we're going to have some meetings, well one-on-one, where we're at and where we want to go. Get the week started so everybody knows what to do, and we can kick ass this week. Talk to you guys later, thanks for listening.</p> <p>If you like this, please leave a review and a rating, so I know what you like, what you don't like. If you got any questions, you can post them there as well. Otherwise, you can go to <a title= "Cloud Secrets" href= "https://Cloud-Secrets.com">Cloud-Secrets.com</a>, and you can let me know there what kind of topic you like me to discuss here. Always welcome and feel free to drop in any comments. I hate to look at comments in a negative way. I always take it as positive feedback to make it better. That's all what I'm here for, to serve you guys, so you can make your own million bucks as soon as possible. I'm at the office now, I'm going to go ahead and talk to you later. Okay, bye bye. Marcel Martens.</p> <p>Here you can read the blog post: <a title= "The #1 Secret To Become A Successful Entrepreneur" href= "https://cloud-secrets.com/cs-7-the-number-1-secret-to-become-a-successful-entrepreneur">CS 007: The #1 Secret To Become A Successful Entrepreneur</a></p>
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CS 006: How To Setup And Launch A Podcast
<p>Hey. Hello. Marcel Martens here and welcome back to the Cloud Secrets Podcast. I promised you guys an updates on today. I didn't choose the winning logo yet because I'm having a few doubts between two options so I'll wait for a couple of days or maybe even a weekend and ask some more people for advice on what they think and then I'll maybe pick one in the weekend or early next week.</p> <p>I also finished up the intro for this podcast today. My audio guy, which I found on Fiverr, made the intro jingle on the back vocal. I don't know what you call it. Background intro music. The intro is almost ready for the podcast and today I started with setting up our podcast stream. I use Libsyn. L-I-B-S-Y-N. You can start for five bucks and you can publish, I don't know, 50 Mbs a month or I don't know. It's very cheap and you can distribute to all platforms. I use a little bit more advanced subscription there because I like to have some insights and since I'm producing content almost everyday, I also need a lot more storage to be able to upload all my episodes. That's where we started.</p> <p>The next steps would be to announce it to iTunes, the podcasts for Apple. The only thing that you need is at least three or five episodes, I believe, so I'm going to finish up the outro this weekend and then I can mix all the intros, all the episodes and the outros together and then I can upload them to Libsyn and from there we can publish them and then add them to iTunes or Apple podcasts. I also use SoundCloud for the android user and of course here in Europe, maybe even around the globe, I don't know, the Spotify is very popular, so I'm going to also apply to Spotify to allow or accept my podcast and take it in into their database so they can distribute it to all our Spotify users.</p> <p>And last but not least for today. I started with the YouTube channel. Well, I'm going to put the videos inside my current channel so it'll sticks together, but made the preparations there so we can make a Cloud Secrets playlists of some sort that you can all find all episodes chronologically there as well. Pretty busy day. Pretty enthusiastic big night ahead as well. The soccer season is started here today with the first match. We sponsor a local soccer team so tonight I'm going to go with a business relation and they're going to take some people as well. I'm going to have a lovely night so picking up the kids now from daycare and then we'll have a quick meal, quick shower, and then back off to football and a little bit of networking tonight. Have a nice weekend and I'll see you next time. Bye Bye. Marcel Martens.</p> <p> </p> <p>Check out all my Secrets at: http://cloud-secrets.com</p> <p>Every business needs email, data, protection and security. Here's how I like to make an impact to the world and make it a safer "online" place.</p> <p>Connect with me on social media!<br /> Facebook: https://www.facebook.com/MarcelMartensHQ<br /> Instagram: https://www.instagram.com/cloud.secrets/<br /> Twitter: https://twitter.com/CloudSecretsHQ<br /> LinkedIn: https://www.linkedin.com/groups/12283290/</p>
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CS 005: Get Myself out Of The Day-To-Day
<p>Hey everybody, Marcel Martens here, and welcome back to the Cloud Secrets podcast. Today our contest will finish and we will have to pick a winner for the logo. So last night I dropped a few polls in some communities and groups on Facebook and Instagram, et cetera. To well, get other people's and other entrepreneur's opinion.</p> <p>I'm on my way to the office now and when I'm there, I'm going to check the polls and see what will be other people's favorites. I already sneaked at my phone this morning, and I saw a question from some other IT guy, who made a post on, well, based on your headline, how to become a cloud expert within 14 days, without making any investments or prior IT knowledge, and start making money on day two. His question was, "Oh, I don't know what you're talking about. What kind of cloud do you mean? Do you mean Amazon? Do you mean VPSs? On Rackspace"?</p> <p>And that was a really good one because, as I told him, how tunnel vision you get when you're in your own zone. So that's why it's always nice to have other people's opinions. I was truly convinced that when I was talking about cloud secrets, that they all knew what I meant, and that it was meant to be that I meant my cloud foundations.</p> <p>Let me tell you a story. About two or three years ago. I do this every year with my wife, usually around Christmas, we chilled out and relaxed, most of the time we're on holidays. And then we talked to each other and we discussed, so what's, what's next year going to be? Yeah. What are the big goals for next year? And a few years ago, I believe it was three or four years ago, we sat and our main target for the next year was getting me out of operations. The entire business was always dependent on me as the expert, to help my colleagues and customers to get everything done. And that's not how we can scale a business. So our target was to get me out of the operations and the day to day.</p> <p>Well, we managed to get me out in 2017, so since 2018 I've got a whole lot of time to do other things like this. And while we were on holiday at Christmas in 2017, we were thinking about, okay, what's the next step for our services? And that's where the Always Save in Business package, that we sell here in the Netherlands came from. We sat there on Center parks, if I'm remembering correctly, and my wife asked me the question, "What does every entrepreneur or business owner need, to be able to do his thing, to provide the best tools for its people that work there? What does every entrepreneur or business owner need in kinds of IT and Cloud, to be able to do, what he wants to do?".</p> <p>So we were thinking and, it took me a while, but after a few weeks or months, I don't know, we created this package, which contains a… all entrepreneurs need email, and they need it on any device, wherever they are. And they don't want to see their inbox, they also want to see their sent items and everything. The other thing they need is their data and documents. So they want to be able to look and access all their data on any device, anytime, wherever they want, wherever they are. Third thing is, they want to make sure that it's properly backed up. So we make sure that the solution has a backup solution within it, so all the data and email also will be backed up daily. So the entrepreneur or business owner doesn't have to take care of that himself.</p> <p>Fourth is, they also want to be sure that all their data and emails are protected in all the systems. So we included the antivirus with our unique ransomware policy. So these four items is what made up the Always Safe in Business package, and that's what I mean with cloud foundation. Every business owner or entrepreneur is a need of this foundation in IT. And it doesn't matter if he uses Mac or Windows, laptop, tablets, computers, even working in a remote desktop, in the cloud somewhere. These four things are the things every entrepreneur needs to be able to do its business. So we mold it into a package and that's what we're selling here. And that's what I'm going to teach you on the Cloud Secrets course.</p> <p>So if you want more, follow me and stick with me, because the launch date is coming very soon. And you can go to Instagram and follow @clouds.secrets. You can also keep track of cloud-secrets.com, that's where I post all my new blogs, podcasts, vlogs, everything.</p> <p>And for now, that's it. I'm going to walk into the office and check my polls and see which came out best. And I'll keep you posted on the results. Again, have a nice day. Bye bye, Marcel.</p> <p> </p>
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CS 004: Finding My Perfect Logo
<p>Hey everybody, this is Marcel Martens, and welcome back to the cloud secrets podcast.</p> <p>Today I am very, very, very excited because my project, or no my, how do you call it? Contest. On 99 Designs for the new logo and the house style for cloud secrets will be get to its deadline, so the designers have the last opportunity to drop in their first drafts or first designs.</p> <p>Well, let me tell you a quick story here about 99 Designs and contests. Because for M IT Services my company that supplies, well the package I'm learning you guys, here in the Netherlands, 11 years ago it was called, let me just in Dutch Mitserv, M-I-T-S-E-R-V, which was a short name for M IT Services as we use today. When we decided to change the name after 10 years, or something, we hired a company to create a new logo and design, and you know, the paper, the envelopes, and all kinds of stuff. I don't want to know, but I probably paid over five grand to get all the designs done and then finished.</p> <p>But now that we can use platforms like 99 Designs, you can start a contest for like, $300-$400. And all of these magnificent design guys out there in the world, not even the Netherlands, but the entire world, can participate in the contest and make a design and upload it to the contest and I can pick from, I don't know, maybe, I got like, 60 designs already. So, I drop the ones that I don't like and I'll give the ones that are in the direction of that I was thinking about in what I would like the design to be, I give them like three or four stars. So, other people can also see what kind of design I like and they can, well, anticipate on that and drop in their own design. And that's the nice part of a contest because it's competition and the best man wins and I only have to pay for the one that I choose so, I get the best of maybe, 100 designs at the end of the day, and only for $400 or so, and it's not even seven or eight percent of what I used to pay here when I hire a marketing bureau or a marketing company or design company, who can design all my stuff.</p> <p>So, I can recommend if you need any logo or whatever templates your in need of, go to <a href="99Designs.com" target="_blank" rel= "noopener">99Designs.com</a> and create an account and create a contest. And you can use the guarantee option or not so, even if there is nothing that you like at all, you can still drop the project and start a new one without ever have to pay anything. So, I'm at the office right now, I'm going to check my mail there to see what new designs have come up this night and I'll keep you posted at the end of the day.</p> <p>Okay.</p> <p>Bye-bye Marcel.</p> <p> </p>
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CS 003: Create the Blog and setting up the contracts
<p>Hey everybody, </p> <p>this is Marcel Martens and welcome back to the Cloud Secrets Podcast. </p> <p>Today, I'm <strong>really excited</strong> because today I'm going to make a start on this <strong>blog</strong> for our podcast. I've also set up some appointments with the legal department and our lawyers for setting up the contracts and the things we need to prepare for launching our <strong>Cloud Secrets</strong> project and be able to make sure that our laws are applied on any sales we do outside of the Netherlands. So busy day.</p> <p>I've uploaded the last two podcasts to <a href= "http://Rev.com" target="_blank" rel="noopener">Rev</a><a href= "http://Rev.com">.</a><a href="http://Rev.com" target="_blank" rel= "noopener">com</a>. </p> <p>That is what I use for transcribing all my texts, and this weekend I didn't have any time to record it, but I also made the first two blog articles, because Rev.com is absolutely amazing. If you upload a transcription like this one I'm going to upload to them, you get it back within a few hours, nearly flawless, and you only pay one dollar a minute or something for all your minutes to transcribe your audio into text. It's absolutely amazing for that low price.</p> <p>SO THE PROBLEM IS…​</p> <p>It's not even possible for me. Well, I tried it <u>once</u>, with another podcast, to transcribe it myself. It cost me <strong>over an hour</strong> for just the <strong>20-minute</strong> text, so when you all put it into balance, it's way cheaper just to let somebody else do it, so you can keep pushing and keep your momentum and keep going forward.</p> <p>So now I'm on my way to the office, where I'll first have the meeting for the contracts for the course, and afterwards I will be continuing on our blog, so I'll keep you posted. </p> <p>Thanks for being here and watch us. If you want to follow me along and join my journey onwards, <strong>creating Cloud Secrets</strong> and eventually <strong>launch it</strong>, you can follow me at <a href= "https://www.instagram.com/cloud.secrets/" target="_blank" rel= "noopener">@Cloud.secrets</a> at Instagram. So go to Instagram and search for Cloud.Secrets and hit the Follow button. Then you can follow me, where I will post almost every step of the way and see you there.</p> <p>Bye bye. Have a nice day.</p>
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CS 002: Ransomware And What You Can Do About It
<p>Hey everyone, this is Marcel Martens.</p> <p>Welcome back to the Cloud Secrets podcast. Today we're going to talk about ransomware and what you can do about it.</p> <p>So today I will talk about ransomware and cybercrime, and what you can do about it to make sure your system is safe and all your data and emails are protected as they should be. So no unauthentic entry into your data.</p> <p>For this, I would like to tell you a story. In 2015 we had a customer, one of our bigger customers we had at the time, and they are a ... well sales ... they export a lot of stuff in the after-sales for cars and they sell brakes and brake discs and steering stuff and all that kind of stuff I don't know anything about.</p> <p>At that time, the managing director and all the account managers were traveling a lot, especially to the Eastern Europe and maybe even Russia and the secretary and the receptionist ... these two ladies, they will make the reservations in the hotels and booked a plane, flights and everything to arrange the trip for those account manager and director. And that was where it got wrong.</p> <p>They were going to these Russian sites or East Europe sites and then they get infected with some ... well, back in those days it was cryptoware, not <strong>ransomware</strong>. The only difference is that they don't ask for any ransom. They don't want any money so they just encrypt your files and you're screwed. So the director called me and he said, "Marcel, Marcel, HELP HELP... I don't know what's going on but everything is ... we can't open any files any more and all our data is gone."</p> <p>I said, <strong>"Okay, what happened?"</strong></p> <p>He said, <strong>"I don't know, just FIX it."</strong></p> <p>So okay, I hang up and I took a look at the system and the files and at the first look, I knew enough. There were all these weird extensions and all the files had different file names. Nothing logical about it. So we shut down all the systems so the infection wouldn't spread any further, but the pain was already there because over one terabyte of documents were encrypted. Luckily, we had a pretty good back up, if I may say so ourselves. But we started restoring and this company, they start at 6:00 AM and they close at, I don't know, 11:00 PM or something. So we get back to restoring and finally we managed to get everything up and running around 7:00 in the morning.</p> <p>But yeah, you can understand they lost an entire day because the backup was off the day before. So everything they've done that day, that was practically gone.</p> <p>All the documents were gone, orders were gone, and they couldn't ... well, ship off any orders because the system was down. So their total loss was ... I don't know, maybe 100,000 euros or more. So they were really, really freaking mad and not amused about the situation.</p> <p>And so I talked to them and they asked me, "Why is it that we were infected?</p> <p>We got your systems, we host everything at you. We've got your protection. How did this get through our filters and antivirus software?"</p> <p>That's a good question!</p> <p>I took it back up with ESET, the software we use for the protection, and yeah, no one will ever guarantee you 100% security because it's these guys ... those hackers or whatever ... programmers who are trying to steal all your stuff or do bad things, they always try to keep one step ahead of us.</p> <p>We can build most secure systems that you can think of but they will always try to hack it and breach it. So it's just sports for them, it's just a game and gives them credit in these dark areas on the web because they can show off and, "Oh, look at me. I've done this or this and I've hacked into that."</p> <p>But a few weeks later, same thing happened, you can guess, and they were even madder than ... madder, is it English word? They were pretty pissed. Why would happen again?</p> <p>And sure, I would feel the same thing if it would happen to me, especially if it happened two times in a row in a very short period of time. But at that moment, we did the same thing. We went restoring all night and so they could be working in the morning again. And we went back to ESET and I told the managing director of, I believe, European, Middle Eastern and Africa,</p> <p>“Okay, what can we do to prevent this from happening?”</p> <p>As a small company, at that time, I know we had around seven people or something working for us, so we didn't have a lot of resources to well, dedicate a few people a day but the pain was so enormous that I didn't care. I wanted to solve this problem that our customers wouldn't be affected anymore and no more data would be lost. So we've made two engineers available and they've been working like two, three months.</p> <p>Well, in the second month ... we were testing and trying and see what we could figure out to be able to prevent the ransomware from coming through. And in the second month, the same customer was infected for a third time.</p> <p>“Well, you can guess what kind of conversation I had with them...”</p> <p>It was not a funny and pleasant talk. It was ... I don't know, maybe my worst meeting in years because they lost three days of business so it was close to half a million euros that they would be lost in revenue. So you can imagine how they feel at that time.</p> <p>So they asked me, or more so just <strong>told</strong> me, "Marcel, I don't care what you do, but you need to fix this." I said, "Yeah, I'd like to but it's out of my hands."</p> <p>“It's not that I would like to blame other people or other providers or just to get it off my plate. No, I'm a responsible person and I take responsibility for everything that I do. So also for the software and services I provide.”</p> <p>And even if it's excluded in our terms and everything, it doesn't matter. I just want a happy customer. So I will do everything in my power to make sure that they can work safely.</p> <p>Well, that's my effort I'm going to put in every single time <strong>again and again and again and again</strong>. So let's call it non-stop commitment to give it a name. But as we progressed with ESET ... at that time we were at top level engineer or even the developers themselves who we were talking to.</p> <p>At three months we finally figured out with them how we could prevent the ransomware from going through to the systems and bypass the virus scanner. So WooHooo! We finally had a solution but we were a little holding back, not to be too enthusiastic because we just wanted to make sure that it wasn't going to happen again. You know, after three times it's not like you check a bullet or something and it's fixed.</p> <p>To tell you what the solution was, it was actually pretty simple because if you know what ransomware does and how it infects the system ... And when somebody goes to a website that has the bad software that will infect your system, it will execute some script, probably Java or something else, which will start a Windows component. And when it starts the Windows component, the Windows component is trusted by the system and also by the virus scanner, so they don't think anything is wrong while running that particular program.</p> <p>But when you give that program certain instructions and it will download the actual ransomware and then run it, it has a free run on the system, especially when you have a secretary for the business owner. In this case it was a she, it was a woman. She had almost access to every file they had. So that's why three times in a row, almost the entire system or every data that they have was encrypted.</p> <p>So what we basically did to solve that problem was we just told the virus scanner that it cannot allow programs like Google Chrome, Internet Explorer, Outlook, whatever kind of program, that they are not allowed to start another Windows program, which would normally download the ransomware. So in this case, by stopping <strong>Program A</strong> from starting <strong>Program B</strong>, we were able to completely stop all kinds of ransomware that would try to enter the system.</p> <p>Since then and I believe it was March 2015, we didn't have any infection at all. It's now 2019, July ... first of August, while I'm recording it. So it takes a couple of days for this to get in the air but it's like over four years that we didn't have any system that was breached. So I thought,</p> <p>“How could we make this available to the general population and make sure every business, especially here in the Netherlands, where I operate with my business, M - IT Services ... How can we make this available to all business in the Netherlands so they can be safe and always be safe in business?”</p> <p>Well, it doesn't cost a thing because for two euros and 58 cents, you can protect the system. A month, by the way. But yeah, in the Netherlands, it's not easy to just sell something at such a low price because you've got all the big companies and all those IT managers there and well, as cocky as it may sound... they all think they know it better so ... and that you'll go back to the news.</p> <p>We've got the <a href= "https://www.ad.nl/rotterdam/wereldwijde-hack-legt-bedrijven-en-rotterdamse-terminal-plat~a60dd307/?referrer=https://cloud-secrets.com/" target="_blank" rel="noopener">harbor which was infected</a>, so all the ships and all these transports and all the docks were locked down for days and days and ships were waiting in sea, to be able to offload their ... I don't know, their containers. And lots of products were wasted because there was food and they needed to be fresh and ... I don't know.</p> <p>After that, we have Organon (MSD). Organon is a big pharmaceutical company here in the Netherlands and I believe they had been three to four months without any computers or laptops at all. So people would need to bring in their own laptop, their private stuff, which get checked by IT and then they had one laptop per department on which people could spend like 15 to 30 minutes a day on the laptop to perform their work.</p> <p>It's insane, if you think about it, that such a big company that was now, for three months, totally shut down or pretty <strong>crippled</strong> if they can only work like 15 to 30 minutes per person a day, on a computer. It's insane and if I told you ... well, let's say they got 10,000 computers, that they could prevent that from happening for like <strong>30,000 euros</strong> a month. Take a look at the losses they've made now by being almost completely shut down for three months. You know, those are labs. I don't know. Labs. So a lab is completely dependent on computers and systems and data and when that's not available, you can't work.</p> <p>I've got tons of examples. I cannot call them here, but I hope you can feel my passion about this because I think it's the wrong ... if you try and save money, buy a cheaper computer, you know, which is a little bit slower, but do not <strong>ever, ever, ever, ever</strong>, do never cut short on security. And it's not that I'm paranoia and that you always should use incognito browsers and delete all your cookies and stuff every day. No, completely the opposite, but just the basics. You need to cover the basics so you can just start working every day with the certainty that your system will be safe, secured and unavailable to unauthorized access.</p> <p>So that's for today. I hope you enjoy this?</p> <p> If you do, please leave a review on iTunes. You can also watch me on YouTube, on my channel. Look for Cloud Secrets and you will find it. I will put the link below. For the meantime, if you would like to follow me, go to Instagram and look me up <a href= "https://www.instagram.com/cloud.secrets/" target="_blank" rel= "noopener">@Cloud.Secrets</a> and join me there so you can follow me and get ahead.</p> <p>Oh yeah. And just to give away a teaser.</p> <p>I'm making a course where you will be able ... let me give you the headline.</p> <p>Biggest teaser I've seen in IT for quite a while: <strong>"How to become a cloud expert within 14 days without any prior IT knowledge and start making money on Day Two."</strong></p> <p>Sounds good and you want to join? Follow me at <a href= "https://www.instagram.com/cloud.secrets/" target="_blank" rel= "noopener">Cloud.Secrets</a> on Instagram.</p> <p>Okay, talk to you guys next time.</p> <p>Bye-bye. Thanks for listening.</p>
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CS 001: How To Convert IT Guys Into Entrepreneurs
<p>Hey, everybody. I'm Marcel Martens, and I want to welcome you to the Cloud Secrets podcast. This is my very first podcast for Cloud Secrets, and experience I'm creating, and the reason that I'm going to be documenting this is I want to be able to help you every step of the way. So, if you want to become an entrepreneur like me, and you're an IT expert, or maybe not so far yet ... but you will be in the near future if you follow my course, and I'll promise you that. I will not only make you an expert in cloud services, or cloud service providing, but I will also help you to get customers, deliver on the promise you've made so you will be ending up with happy customers, and only happy customers. Happy customers are paying customers, and they will keep paying you for the end of days if you keep over-delivering and over-providing them.</p> <p>What I'm going to do is, this is the very first episode, and once again I'm going to welcome you to follow me along the way to put cloud experts into, cloud secrets into the market, and making a whole bunch of IT guys who are currently having a pay job, never making the money they will make, or they want to make. Never can buy the car they want to buy, never can provide for their family as they want to. Not have as many days off as they want to, and not having enough time to spend with the kids and the family, or all kinds of stuff that you actually want to do in the current position you're at and are unable to do. So, as I said, today and the last few days I have decided that I am going to document every step of the way through this podcast, so you can follow me along and learn and apply and share the same secrets I'm going to share with you.</p> <p>First there was the idea of ... Well, in the last two or three years I've been developing this package that we ... here in the Netherlands, it's roughly translated as "always save in business package", which is a combination of several cloud solutions that we put in a single package for the customers. So, they have this foundation, this IT foundation which is applicable to all kinds of businesses. It's not just one solution for retail, or education, or business-to-business services. It really doesn't matter, because everybody and every entrepreneur or every business needs to have a reliable and secure email platform. They need a reliable and secure data platform so that they can be able to access their documents and data wherever they are, on whatever the device they want to use. They need to be safe, so they want to have the trust that all their data is stored safe.</p> <p>So we provide backups for all the emails and all the data in our own data center, so we will always be able to restore data whatever happens around the globe. If a tsunami hits a Microsoft data center or a Google data center, or whatever, we will be able to restore the customer's data, and that gives a lot of trust in working in the cloud. Last but not least it, they want to also be able to work safe, and especially in today's online business and all the cyber-crime that is being reported almost daily in the news, and all the ransomware that is out there. People don't want to be scammed, they don't want to be affected by ransomware, or attacked or whatever. So, we also provide a rather exclusive protection against online threats in today's ... well, whatever threat is out there.</p> <p>Since 2015, when we actually developed that kind of protection, none of our clients ... which are small, single entrepreneurs, but also government, airports, banks, whatever. Even Cisco in the Netherlands is running our antivirus software, with our unique ransomware protection. Since 2015, we didn't have any infected system, so of that we are very proud. It's also included in the package, so the entrepreneur or the business has the basics and the foundations laid out for them, and on top of that they can build their own IT landscape, even with a host of solutions for ERP, CRM, or whatever you can think of, of applications and systems and servers, and applications that they need.</p> <p>They still need the foundation, and the foundation ... we can provide and help you with a system that will guarantee every single corporation you're going to deploy it to, that you can migrate them from whatever platform they currently use to the always saving business package, within 14 days. While the customer can keep working, and without the customer having to do anything, except for signing up some legal documents and the contracts ofcourse. So, the method that I've developed, I've decided that we ... here in the Netherlands we sell it to businesses, and through M - IT services. But, I want to make a bigger impact in the world, and make the world a better and safer place, especially online.</p> <p>So I've decided that not only I am going to sell this here on the Dutch market, but I'm also going to sell my knowledge and my method as a course to other IT professionals around the globe so they can help businesses in their region to always be always ... always be always. It's a bit strange. But, help businesses also to be able to always be safely online. So, and get the benefits of the always saving business package. So, I'm going to create a lot of stuff for the following, coming ... the near future time. I'm natively Dutch, so my English ... if you hear me thinking, then you know why.</p> <p>But, we will be creating a lot of content, and make a lot of noise in the market so people can pick it up and start following me while I'm building this business and growing my company further and further and further so we can make a massive impact and help ... well, let's make a big announcement here. Let's help all businesses in Europe to be able to be safe online while doing business and working wherever they want, and to be able to go through their data and emails at any time, at any place, on any device at their wishes, anywhere on the planet.</p> <p>So, good to be here.</p> <p>If you would like to follow me, go to Instagram <a title= "@Cloud.Secrets" href="https://www.instagram.com/cloud.secrets/" target="_blank" rel="noopener">@Cloud.Secrets</a>, and there you can join and follow me while I’m setting all of this up.</p> <p>In the near future I’ll be making offers so you can actually opt in for the course so you can teach what I know.</p> <p>Just to give you a small teaser, so for those who are interested … and this is going to be a big game-changer, so listen up. I will be able to learn you how to make a transition for any customer within 14 days, without you having any prior IT knowledge at all, while start making money on day two. As I said, without any prior IT knowledge. So, that’s the biggest teaser I can give away for now. I’m still building this stuff, so hang on with me and bear with me and I’ll get back to you as soon as possible. So, go follow me <a title="@Cloud.Secrets" href= "https://www.instagram.com/cloud.secrets/" target="_blank" rel= "noopener">@Cloud.Secrets</a> at Instagram, and I’ll love to see you there.</p> <p>Bye-bye.</p> <p>Marcel Martens.</p>
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