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Street Startups is a podcast for entrepreneurs who are looking to take the skills and talents they have and apply them in a way resulting in successful entrepreneurs.

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Podcast Episode's:
Ep 42: Crisis Management for the Entrepreneur
Continuing the theme of how Entrepreneurs manage business during a crisis, Tracey and CJ chat with Harold Deloach this week! Harold is the Director of Education and Training for the Leaders of Electrical License Preparation courses for Philadelphia and The Lehigh Valley; www.NECprepClass.com. He is the founder and Director of The Academy of Industrial Arts L.L.C., www.TAIA-School.com; a customized electrician training program that provides entry-level electrician training courses, electrical Safety classes and customized electrical construction courses.
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Ep 41: Returning Citizens have the Advantage!
People leaving prison obviously face all kinds of barriers, one of the most significant is in terms of employment. Roughly 5,000 people are released from D.C. correctional facilities every year; less than half of them find sustainable employment. The idea of entrepreneurship is that people can write their own futures and develop autonomy in their lives as well as create things. This week, Tracey and CJ discuss why people who have been incarcerated are both resilient and flexible in the face of difficult circumstances — qualities that translate to strong entrepreneurs. Peace.
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Ep 40: The Impact Stress can have on an Entreprenuer
Stress manifests in the body and behaviors first. You’ll start to notice your temper getting shorter, appetite changing, and sleep becoming more difficult. Even cravings for high-calorie foods emerge. The more stressed out we become, the more our perspective shifts to believe there isn’t time for enjoyable things. We sense that enjoyable things, like learning new concepts, no longer fit into our schedules. Perspective becomes narrow. This leads to decisions based on fear, which can be destructive in the long term. So, take a listen as Tracey and CJ discuss the impact stress can have on the life of an Entrepreneur and the steps you can take in dealing with it.
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Ep 39: From the Streets to the Stove with Chef Jeff Henderson
Tracey Syphax and Celebrity Chef Jeff Henderson have something in common. Tracey went from the block to the boardroom and Chef Jeff went from the streets to the stove! From humble beginnings in South Central LA, to life as an imprisoned drug dealer, and then as an award-winning celebrity chef and best-selling author, Chef Jeff is a role model for anyone who needs the encouragement to reinvent their life. Since he discovered his passion and gift for cooking in the unlikeliest of places – prison – Chef Jeff has completely turned his life around, and today serves as a popular and powerful voice for self-transformation. In this dynamic episode, Chef Jeff Henderson shares a bit of his story with Tracey and CJ and explains the importance of networking and the effects prison culture can have on a returning citizen in business. #QuarantineCookout #FromTheBlockToTheBoardroom #FromTheStreetsToTheStove #ChefJeffHenderson #TodayInTrenton
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Ep 38: Only the Strong Survive—An Interview with Justin Strong
The dry-cleaning business has been part of Hip Hop promoter, Justin Strong’s life since the beginning — in fact, it’s been in the Strong family for four generations. The business was established in 1930 in Shelby, N.C. and the family moved to Pittsburgh in 1945 as part of the Great Migration of African Americans to the North. On this episode of Street StartUps, Tracey and CJ talk with Justin about the importance of having a "whatever it takes" attitude as an entrepreneur. You'll be encouraged listening to Justin. Enjoy! #JustinStrong #COVIDbusiness #BeatingCovid #BeatingCorona #BusinessDuringCorona
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Ep 37: Uncertain Times Series: Is Your Foundation Flimsy or Firm?
Part 3 of 4 -- To minimize the impact of disasters on employees, property, and operations, businesses must make the right preparations. They must build a strong, firm foundation. Are your finances in order? Is your business recognized by the government? Are you at least incorporated? If you needed to take out a loan or be awarded a grant, is your business set up so that you would qualify? Tracey and CJ cover these topics and more this week on being prepared in business for challenges, storms, problems, and yes, even a global pandemic.
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Ep 36: Uncertain Times Series: How Do You Plan During Uncertainty
Part 2 of 4 -- If there is one thing for certain, it's uncertainty. Although you might feel like the odds are stacked against you in business sometimes, be comforted by the fact that somebody else, including successful entrepreneurs, had to suffer through the same instances you now may be facing. The only difference is that the successful ones know how to plan for uncertainty. This week, CJ and Tracey share with you, the 5 Points to look at when accessing your business model. #UncertainTimes #COVIDbusiness #BeatingCovid #BeatingCorona #BusinessDuringCorona
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Ep 35: Uncertain Times Series: Entrepreneurs in Times of Uncertainty Part 1 of 4
Part 1 of 4 -- Entrepreneurs understand more income sources means a more stable business and more room to grow. Implementing additional income strategies creates exciting possibilities and opportunities. In times of uncertainty, Entrepreneurs thrive because "that's how we're wired". Listen in as Tracey and CJ take you through what to do during shaky times.
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Ep 34: Avoiding Failure with Frank Sasso
Part 4 of 4: Sometimes, failure is a gift. It can act as an opportunity to understand our flaws and how we can improve ourselves. This sort of mentality is essential in successful entrepreneurship. Failure, just the same in martial arts, is a part of business. The type of failure that former UFC fighter, Frank Sasso, discusses with Tracey and CJ on this episode is the type of failure to AVOID. Tune in to listen, learn, and share!
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Ep 33: The "Get Up" Episode with Frank Sasso
Part 3 of 4: Plenty of fighters get knocked down over and over but get up –often bruised and bloody—and get that one strike in that wins the match. If you stay down it’s hard to come back swinging. If you feel like life is knocking you down, stand up and yell: "I’m still here!” You’re still here. You didn’t die from what happened. Maybe your ego or sense of security did but you’re still here. And while you’re still here you can pick yourself up and do your best to move on from the knockout punch life gave you. You can lie there and retreat into misery or depression or remember that you’re still here and can find your way out of it. This week, Tracey and CJ talk with retired UFC fighter, Frank "Ferocious" Sasso about GETTING UP when you've been "knocked down".
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Ep 32: Embracing Your Customers with Frank Sasso
Part 2 of 4: Former UFC fighter, Frank "Ferocious" Sasso talks with Cj Meenan and Tracey Syphax this week about embracing your customers. There's a world champion at every weight class at any given time, but only a few rise to real fame even within the sport. Those who do use interview time, social media, blogging and crossover publicity to create a real relationship with their fans. The fans return that love and skyrocket the fighter's career to new levels. "Take every opportunity you can to help your best customers appreciate and celebrate the fact that they're your customers", says Sasso. "Social media shout-outs, on-site parties, even a brief mention in a news interview can go a long way toward turning them from customers to fans."
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Ep 31: Building Mental Toughness with Frank Sasso
Part 1 of 4: Business isn't a spectator sport, of course, though it turns out that we can learn some surprising and valuable lessons from the world of Mixed Martial Arts competitors. Innumerable business lessons can be gleaned from fighting—hence the prevalence of expressions like "game plan", "playbook", and "step up to the plate" in the world of business. Maybe in this context we should add "roll with the punches." This week, Tracey and CJ sit with retired UFC fighter, Frank Sasso (aka FEROCIOUS) to discuss building "mental toughness" for the ring and how he applies the same routine to his day-to-day businesses.
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Ep 30: Race and Entrepreneurship Part II
Part 4 of 4. The Wortham Tapes get wrapped up this week with Part 4 of Race and Entrepreneurship. The guys pick up from last week with their conversation about Race and Entrepreneurship and tackle the possible solutions to this touchy issue.
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Ep 29: Race and Entrepreneurship
Part 3 of 4. Entrepreneurship is often touted as an economic opportunity that embodies American ideals of individualism and financial gain. Yet social scientists have long noted divergent entrepreneurial outcomes among various groups. In this episode, CJ Meenan and Kevin Wortham (with the return of Tracey Syphax) discuss how race informs entrepreneurship for minority business owners. In particular, they focus on the ways black entrepreneurs use racial counter-frames as a means of defining various aspects of the entrepreneurial experience.
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Ep 28: Why Entrepreneurs Should Adopt the Mindset of an Athlete
Part 2 of 4 with Special Guest, Kevin Wortham If entrepreneurs want to build a successful company, they need an athlete mindset, and just like an athlete, they must train for success. Athletes don’t become successful through luck. They put in countless hours learning their sport and honing their skills. They train to win, and entrepreneurs should too. Join CJ Meenan and Kevin Wortham for Part II of the Wortham Tapes!
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Ep 27: Relationships in Business and Entrepreneurship featuring Kevin Wortham
Part 1 of 4: Successful business is built on good relationships. The Street StartUps Podcast is a firm believer in this philosophy, as it has only served them well along their journey as a businessman and entrepreneurs. In this special 4 part series, fellow entrepreneur and teacher, Kevin Wortham, sit down with CJ and Tracey to explore this topic.
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Ep 26: "Train Up a Child the Way He Should Go" featuring Darren "Freedom" Green
Part 4 of 4: The school system wants students to focus on the task assigned, not go off and dream up their own projects or become child entrepreneurs. Following direction is rewarded, and deviating from it or coloring outside the lines, so to speak, is met with labeling (ADD or COD) or with punishment. Guidance counselors often encourage kids to pursue traditional careers, ones that require university education. There is very little talk, if any, of starting a business. Let's face it, the school system as a whole discourages entrepreneurial thinking on a fundamental level; they prepare students to become good employees. Join Tracey, CJ, and Freedom Green as they unpack this very important issue!
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Ep 25: Making Money VS. Creating Wealth featuring Darren "Freedom" Green
Part 3 of 4: When we think of “rich,” we think of the visible signs of money we’re socialized to recognize, like fancy cars, big homes, and designer clothes. But even though the “rich” have a high income, some spend money as fast as it comes in. In this sense, being rich can be more difficult to maintain. It’s highly dependent on money coming in – usually in the form of a paycheck. And, many times, those who have all the conspicuous signs of being “rich” have substantial debt to support their lifestyle. “Rich” can disappear as fast as the next paycheck. But many wealthy people don’t display outward signs of being rich. They may have the money to buy luxury items, but a high percentage of wealthy people don’t own expensive cars, large, modern homes, or designer clothing. Wealth is something that lasts, endures, gets past on from generation to generation. Rich is temporal; However, Wealth Minded people delay immediate gratification to create long-term financial security. Darren "Freedom" Green returns for Part 3 of a 4 part Street StartUps mini-series to discuss this very topic!
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Ep 24: Entrepreneurial Ecosystem featuring Darren "Freedom" Green
Part 2 of 4: The Entrepreneurial Ecosystem is the social and economic environment affecting local or regional entrepreneurship. Darren "FREEDOM" Green returns this week to unpack this fascinating topic with Tracey and CJ! You'll soon discover that if "you can't fund your freedom, how free are you?" Enjoy!
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Ep 23: Poverty Mindsets featuring Darren "Freedom" Green
Part 1 of 4: The first of a special 4 episode series with Darren "Freedom" Green! Darren is an educator, motivational speaker, but he's really a "subject matter specialist". "Give me the subject matter", Darren says, "and I'll make it special!" In this first episode of 4, Darren joins Tracey and CJ as they address the "Poverty mindset". Like many other things, a poverty mindset robs a person of any real quality of life, serves to maintain a broken spirit, eliminates the desire for excellence and accords the acceptance of a life of poverty. #PovertyMindset #YouAreAbrand #YouAreaWalkingBusiness
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Ep 22: Collaboration in Business
Collaboration sometimes seems to be the last thing on the mind of entrepreneurs. It is quite disappointing and interesting as the same time, as to why most prefer to compete, and not collaborate. Historically and traditionally, businesses can be built and nurtured by collaborating and not by competing. It is human nature to compete, but the urge to win comes along with jealousy and ego. This can hinder progress of a project that is aimed toward a noble and useful cause. Tracey and CJ tackle the mindset that goes along with this very issue. Enjoy!
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Ep 21: Starting a Business with no Money
“I’ve got a great idea for a business. But I don’t have any money to start it up.” This phrase is something Tracey and CJ have heard again and again . . . and again—from students, friends, and sometimes even colleagues. While it’s true that a generous credit line, a team of investors, or an uncle with deep pockets can make starting a company easier, not having money is no excuse. If you are confident that you have a product or service people want, don’t allow the lack of capital to deter you from your business goals. By pivoting, grinding it out, getting creative, and differentiating yourself, you can bootstrap your way to a successful business. Listen in as Tracey and CJ unpack this common issue with potential entrepreneurs.
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Ep 20: People's Perception
Customer perception refers to the customer's opinion of your business or products. It summarizes how customers feel about your brand including every direct or indirect experience they've had with your company. By monitoring customer perception, your businesses can spot common user pain points and improve the customer journey—however, friends from your past and sometimes even your family's perception of you is an entirely different thing. These people knew you BEFORE you ever became a business owner or entrepreneur. They've seen you at your worst, and now, you expect them to see you as a successful business owner? Well, it's not impossible but it is rare. Remember, other people's perception of you is none of your business. Listen in as Tracey and CJ discuss that very topic.
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Ep 19: The Power of Entrepreneurship in Communities - FREE LIVE EVENT!
This past Saturday was SBS (Small Business Saturday) in Trenton, NJ. Tracey and CJ discuss the value they bring to the table with Street StartUps and ReEntry Ventures. The guys are also gearing up for a very special graduation ceremony on Saturday, December 7 at Mercer County Community College located at 102 North Broad Street. The event starts at 10:00am and it's FREE! Homework: Find some entrepreneurs in your community, support them, and spread the word of its importance!
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Ep 18: The Underground Economy
The underground economy refers to economic transactions that are deemed illegal, either because the goods or services traded are unlawful in nature, or because transactions fail to comply with governmental reporting requirements. If you want to understand long term wealth, listen in as Tracey and CJ unpack this hot topic!
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Ep 17: To Pivot or not to Pivot
A pivot in business usually occurs when a company make a fundamental change to their business after determining that their product or service isn't meeting the needs of their intended market. CJ likens it to changing lanes while driving on a highway; "You're not necessarily exiting the highway, you're still going in the same direction, you're just changing lanes". Join Tracey and CJ this week as they discuss when to change lanes and pivot and when the time for exiting the highway is appropriate. As Tracey says, "If it doesn't make sense (cents) then the business won't make dollars" - if the pivot isn't logical, beneficial, or profitable, don't do it.
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Ep 16: Q&A
This week, Tracey and CJ introduce a new segment to the podcast — The Listener Q&A! That's right, the guys will start answering questions from YOU the listener! This week: What do I do if I have a partner who's engaging in unethical business behavior?
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Season II - Ep 15: Balance between Big and Small Businesses
Big-box retailers lure customers with the promise of saving money by buying in bulk. But do they really pay off for the average consumer, or can you get better deals by shopping at smaller retail stores and local shops? Where's the balance or Is there even one? CJ shares an experience he had while in Harlem recently after taking a look at the business landscape.
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SEASON II ANNOUNCEMENT
Here's a special message about Season II of the Street StartUps Podcast!
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Ep 14: Technology in Business
Tracey and CJ discuss the role technology plays in business (and sometimes doesn't play, lol!). Communication is key. Communication with your partners, with your customers, with groups of people, whether your using technology or not, if you can master communication, and overcome the obstacles that sometime rear their head, you're well on your way!
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Ep 13: BEST OF STREET START UPS!
BEST OF EPISODE!! This week's guest is Monika Jackson from Royalty Ministries. Royalty Ministries is a 501(c)3 organization founded to inspire and support individuals in pursuing their purpose, thereby making moral and ethical decisions that will effect positive change within themselves and within the greater community.
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Ep 12: Learn to Earn
Entrepreneurship education is gaining momentum–it is one of the big emerging trends in education. It has also taken some interesting shapes due to its unique audience and the rigorous (when well-designed) requirements that result from its unique position at the intersection of opportunity identification and problem solving, design and creativity, finance and team leadership. In this episode, Tracey and CJ discuss ReEntry Ventures Entrepreneurs' Workshop as well as other focal issues regarding entrepreneurship.
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Ep 11: Are Entrepreneurs Born or Made?
Something has gotten CJ fired up. It's how people answer this question: "Are Entrepreneurs Born or Made?" Well, don't believe the hype. What does THAT mean? It means you have to listen to this episode to hear the truth on this topic.
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Ep 10: Today's Entrepreneur
CJ and Tracey take you through "today's entrepreneur". Today's entrepreneurs are using social media. Yesterday was about needing a store front—but today's entrepreneur needs an App! Today's entrepreneur is selling stuff from the beach while on vacation!! Being in the thick of it, Tracey explains how yesterday's entrepreneur is not tomorrow entrepreneur or even TODAY'S entrepreneur!
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Ep 9: Ethics
CJ and Tracey tackle the topics of ethics this week. Ethics are always important, whether you’re a business or not, but as our world changes and becomes more mobile, we’re becoming more tightly governed by our ethical (or not-so-ethical) behaviors. This is Tracey's favorite topic, so get ready, buckle up, and take some notes!
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Ep 8 - Street StartUps Origin
This week, Tracey and CJ discuss the origin of Street StartUps — an opportunity for entrepreneurs who are looking to take the skills and talents they have and apply them in a way that they can be successful entrepreneurs.
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Ep 7 - An Interview with CJ Meenan
Tracey Syphax talks with his Street Start Ups podcast co-host, C.J. Meenan this week. CJ is an entrepreneur and educator with over 30 years’ experience teaching entrepreneurship and starting small businesses. He holds an MBA from Babson College and is a leader in entrepreneurial education specializing in curriculum design for individuals as well as groups. He has designed entrepreneurship programs at all levels from elementary to adult learners.
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Ep 6 - An Interview with Tracey Syphax
CJ Meenan sits down with down with entrepreneur, motivational speaker, and community activist Tracey Syphax. Tracey is also the author of the book, "From the block to the Boardroom" and is the co-host of the podcast "Street Start Ups". During the interview, Tracey discusses with CJ his passion not only for entrepreneurship but also his deep commitment in giving back to the community.
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Ep 5 - An Interview with Brian Stokes
In this episode Trace and CJ check in with Brian Stokes and discuss how you take skills you have and turn them into a business. Brian also talks about how entrepreneurs are always helping the community and why that is a great way to do business.
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Ep 4 - An Interview with Kareem Mathis
This week's guest is Kareem Mathis from Slap Mobile.
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Ep 3 - An Interview with Monika Jackson
This week's guest is Monika Jackson from Royalty Ministries. Royalty Ministries is a 501(c)3 organization founded to inspire and support individuals in pursuing their purpose, thereby making moral and ethical decisions that will effect positive change within themselves and within the greater community.
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Ep 2: An Interview with John Harmon
This week's guest is John E. Harmon, Sr. IOM, who has served as the Founder, President, and CEO of the African American Chamber of Commerce of New Jersey, since 2007. Harmon is the former President and CEO of the Metropolitan Trenton African American Chamber of Commerce (MTAACC). Under his guidance, MTAACC grew its membership substantially, forged alliances with business associations/organizations and government, and forged strategic partnerships in the public and private sectors to benefit African American businesses throughout New Jersey. In this episode, John shares his powerful insights on Leadership, Entrepreneurs and the Power of Giving Back in our Communities. Don’t miss this insightful episode!
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Ep 1: An Interview with Eric Maywar
Eric Maywar Knows the power of entrepreneurs in our communities. He is recognized as an expert in attracting, expanding and retaining business in communities. On this episode of Street Start-Ups, he shares his insights on how entrepreneurs can be successful in local ecosystems.
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