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Podcast Episode's:
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How Omnichannel Media Buying Can Maximize Your ROI in Luxury Travel
<p>Omnichannel media buying is a complex but powerful way of looking at paid advertising to drive fresh high-net-worth leads or direct bookings for 5 star properties. In this episode we dive deep into why omnichannel is different and much more complex than just simply running PPC ads on Google or Meta. <br/><br/>We also cover what the requirements are if you want to use this approach in your business and which boxes you should tick first to get the full benefit of this 360 degree approach. <br/><br/>Last but not least, we give you a step-by-step process on how to go about planning your first multi-channel campaign and how you can use agency services to make the work easier, faster and more efficient. </p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Why Digital Maturity is so Important Nowadays
<p>In this podcast episode we explore the concept of digital maturity and its importance for overall business growth. By increasing digital maturity over time, luxury brands can unlock new opportunities for growth and differentiation in the market. This means investing in digital tools and platforms that enhance guest experiences, optimize operations, and increase revenue. Digital maturity also enables brands to stay ahead of emerging trends and technology, providing a competitive advantage in an ever-evolving industry. <br/><br/>Tune in if you want to have a better understanding of how digital maturity can set your brand apart and help you achieve long-term success in luxury travel or hospitality. </p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Artificial Intelligence in Luxury Travel Marketing
<p>There's no denying that the hype surrounding AI is real. It seems like the buzz around various applications of artificial intelligence (be it ChatGPT, AI-powered search, or AI-generated art) is only growing stronger by the day. And it's no surprise that AI is becoming an increasingly important tool in the world of luxury marketing as well.</p><p>In this podcast episode, we look into how you can leverage the currently available AI tools and capabilities to amplify and enhance your digital marketing efforts, as well as avoid potential risks and pitfalls that come with the territory, such as plagiarism, maintaining your brand's tone of voice, and avoiding copyright violations, just to name a few.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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The Importance of Design & Content in Luxury Travel Marketing
<p>Both design and content play a crucial role in building a strong brand image and attracting affluent travelers to your travel or hospitality services and products. <br/><br/>Especially when it comes to luxury travel, the perception of exceptional quality, exclusivity, status, certain aesthetics, and values is everything. And so it is crucial for companies that want to excel and be successful in this travel segment to get both the design and content right. <br/><br/>Tune in to this episode if you want to learn more about these two important elements of a successful luxury marketing strategy, and explore how your luxury travel brand can create a cohesive, engaging, and memorable experience for your customers, and how you can build a strong brand image and drive sales with great design and right copywriting.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Experiment Marketing and Speed In Luxury Travel
<p>In this episode we delve into the advanced topic of experiments and speed of deployment in digital marketing. As a disclaimer, these two tactics are more suited for luxury travel and hospitality businesses that already have their brand, luxury buyer personas, positioning, content, ads, marketing funnels, and analytics figured out and in order.</p><p>That being said, experimentation and speed are essential if you want to have a competitive advantage over other luxury brands in your space, and if you want to reduce reliance on your affiliate partners, OTAs, organic traffic, PR and other "free" conversion sources. <br/><br/>Tune in to this episode to find out how you can squeeze those extra 5 to 20% of performance out of your digital marketing investment, how to run experiments the right way, and how to become a market leader in your particular segment by failing more often and faster than anybody else.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Growth Marketing in Luxury Travel & Hospitality
<p>When talking about growth marketing, people have usually different ideas. Most likely they are thinking about "hacks" on a social media or search platform, or a hot new digital channel that they tap into before it becomes saturated. <br/><br/>But sustainable growth has a lot to do with continuous optimization of existing tactics and the smart use of scalable online advertising to drive predictable revenue into your pipeline. <br/><br/>In this episode we break down the fundamental mechanics of growth marketing in luxury travel and hospitality. </p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Must-Haves for Your Digital Marketing Strategy
<p>A lot of executives and managers cut corners when it comes to their digital marketing strategy. Using a templated (what worked before, tried and true) approach they often fail to view luxury marketing as a holistic endeavor that requires looking at aspects of the challenge of attracting affluent travelers and converting them into customers. <br/><br/>The digital world is evolving constantly at break-neck speed, and while you don't need to strive for perfection a certain amount of must-have considerations should always be part of your annual strategy or even of individual campaigns if they have a large scope. In this episode we try to list out what we think are the must haves of digital marketing strategy in luxury travel and hospitality, tune in and make sure that you check all the boxes next time you plan to invest in your digital marketing.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Why Do You Need Sophisticated Marketing Analytics?
<p> Why should you measure yourself when running luxury marketing campaigns? Where did those luxury hotel direct bookings or superyacht charter leads come from? Did they lead to additional sales or word of mouth referrals? How big should your next campaign budget be? Let's answer some of these questions in this week's episode. </p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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What Kind Of Website Attracts High-Net-Worth Individuals?
<p> Designing websites is hard. Designing a website that delivers a great experience to high-net-worth-individuals and promotes your services and products in a non-aggressive but sophisticated way is especially hard. If you want to have a checklist of important web design elements that you need to have on your luxury travel website tune in! </p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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What Needs To Be Part Of A Solid Luxury Marketing Strategy?
<p>In this episode we deep dive into digital luxury plans and why they are so essential for every luxury company in aviation, yachting, hospitality or travel. A lot of people skip points or leave out important elements when it comes to marketing plans and end up regretting it later. Listen to this episode if you want to make sure that you are ticking all the boxes. </p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Why Paid Advertising Is The Key To Business Growth
<p> The Luxury Travel Marketer returns after a three month hiatus with new episodes! In this one we talk about paid advertising as the number one growth driver in any mature luxury travel company. Tune in if you want to learn why paid advertising is so important for long-term growth! </p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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How Can Boutique Hotels Compete Against Large Luxury Hotel Brands?
<p>David vs Goliath, the major luxury hospitality franchise against the small but artsy and beautiful luxury boutique resort. Who will win the business? Tune in to find out.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Audio Marketing For Luxury Travel
<p>Hearing is one of your most important senses. Nonetheless it is the one that is most often neglected by luxury marketers. Be it online or in the physical world. Tune into this episode if you want to take control of your audio marketing and start enchanting HNW-customers.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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CRMs & Sales Enablement In Luxury Travel
<p>Are you still using excel sheets, outlook and your phone to organize your customer data and sales activities? If yes, then you need to listen to this episode and upgrade your process so you can start closing bigger deals, faster and more efficient than ever before.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Personalization In Luxury Marketing
<p>Let's dive into the different options that marketers have if they want to personalize their campaigns, their content and their channel mix to each individual HNWI persona they have in their business. </p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Why Sales & Marketing Need To Be Aligned In Luxury Travel
<p>In this episode we explain why there is sometimes a toxic relationship between sales & marketing in luxury travel companies and how you can align these departments for optimal performance. </p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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How A Data-Driven Mindset Can Transform Your Business
<p>Being data-driven means a lot of different things for different people. In this episode we go deep and break down exactly what a data-driven mindset is and how you can apply it to your business, no matter what stage it is in. </p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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How Brand Awareness Influences Conversions In Luxury Travel
<p>Is your affluent prospect problem aware, brand aware or even product aware? Or has he or she just seen your logo somewhere on a billboard or in some luxury magazine? Learn how to raise brand awareness the right way in this week's episode!</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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The Limbic Map & Emotional Archetypes In Luxury Marketing
<p>Ever heard of neuromarketing? It governs how we react, based on our 5 senses and emotions, to advertising and branding. If you want to learn more about how the limbic system influences every purchase decision in luxury marketing, tune in now!</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Message Mining For Luxury Copywriting
<p>What excites affluent consumers about your brand? How do you develop luxury USPs, and how do you prioritize them? And finally, how can you distill that missing element that people call the "luxury dream"? In this episode we will answer all of these questions.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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How To Market A Luxury Travel Company At Different Stages
<p>Are you a solo-travel agent? A travel agency? A yacht sales broker? A vacation rental team of five? An in-house hospitality team with over 50 specialists? No matter where you're at in your business, your marketing and technology efforts need to be adapted to the stage your company is in as well as to your goals. Tune into this extra-long episode on mapping your growth goals to your business model and development stage.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Implicit Codes In Luxury Branding
<p>What are you trying to express with your luxury brand? Power, status, freedom, beauty, harmony or something else? Are these emotions helping you sell or are you missing the beat? Tune in to find out how to use implicit codes in your luxury marketing.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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How To Use Emotional Resonance In Your Luxury Marketing
<p>Did you ever feel like an ad or website really speaks to you? Did you ever feel an instant connection to a brand, service or product and knew you had to buy it no matter what? If yes, then you have experienced emotional resonance. Tune in to learn more about how to use this neuromarketing concept in your luxury marketing.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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The 10 Most Common Mistakes In Luxury Hospitality Marketing
<p>It is time for some tough love. Listen to this episode and make sure you are not committing these 10 cardinal sins of luxury hospitality marketing!</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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How To Scale Your High-Net-Worth Lead Generation
<p>In today's episode, Luba and I talk about how to scale your high-net-worth lead generation, once you have hit profitability with your digital marketing strategy in your business. If you are working in superyachting, private aviation or travel, tune in and learn how to grow your company long-term.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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A World Without 3rd Party Cookies
<p>Google Chrome announced in 2019 that they will phase out 3rd party cookies in 2022. This will change the digital advertising landscape forever. If you want to be on top of things and ready for a new technology eco-system when the time comes tune in now!</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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How To Increase Engagement With Video Marketing
<p>If you think video is just for Zoom calls with customers then you need to learn a thing or two. Tune in and get inspired on how to use video for engagement, closing and retention in luxury travel.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Native Advertising For Luxury Travel
<p>Content that looks organic and natural but is actually paid. It is everywhere nowadays, from blogs to news sites or review portals. Find out how to leverage this style of content marketing for luxury travel.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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The 10 Basic Rules Of Social Media For Luxury Travel
<p>Social media is not a magic wand that will grow your luxury travel business with no effort, but it can be a powerful tool to get awareness and reach similar customers to the ones you already have. Tune in to get the insight on what our 10 basic rules on social media for luxury travel are.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Big Data For Luxury Travel
<p>Big Data = Big Words. But what is it? How do you use it? Where do you collect it? And what is the use in the context of marketing to affluent travelers? Tune in to get a primer on big data for luxury travel!</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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The 10 Basic Rules of Email Marketing For Luxury Travel
<p>You got a newsletter. Great, but is that everything that is out there in terms of email marketing? And how do you craft email that is read by millionaires and billionaires? Tune in and find out.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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CRO (Conversion-Rate-Optimization) For Luxury Travel
<p>You spend countless dollars or euros on targeted traffic, maybe spend even more time on generating links and building up your social media reach and now what? If you want your precious online traffic to convert properly then you better look into CRO.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Video Marketing For Luxury Travel
<p>Do you want to employ video in your luxury marketing strategy? Good idea! But there are a lot of things that go into well-thought out video marketing. Learn the basics for luxury here!</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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The 10 Basic Rules of Luxury Copywriting
<p>If you want to sell luxury travel services or products, your copy needs to be on point. Everyday I see mistakes with luxury copywriting. A lot of brands want to sell six-figure service packages but are not willing to invest into great copy. Listen to this episode and be different!</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Online Traffic Drivers From Exotic Markets (Eastern Europe, Asia...)
<p>If you are selling luxury travel services, you need to start looking beyond just Europe and North America, there are a lot of cool technologies and social media platforms available in the rest of the world.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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How To Evaluate Publishers & Influencers For Media Buying
<p>Want to find out how to evaluate media kits, audiences and reach? Are you working on your first luxury media mix? In this episode we teach you what kind of metrics to look out for, what to ask and how to avoid the fakes influencers that are out there.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Common Marketing Issues For Luxury Travel Agencies
<p>The last part of our 3-part miniseries on common issues covers luxury travel agents and agencies. What issues do they have to deal with, when is it time to start with online marketing and what are the challenges that come with it.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Common Issues In Luxury Hospitality Marketing
<p>We're starting a new 3-episode mini series on common issues in luxury travel marketing in 2019. Our first episode will be about the luxury hospitality industry. Tune in if you are a luxury hotel or resort marketer that is looking for some solutions. </p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Attribution Modelling For Luxury Travel
<p>Good online marketing is nothing without good data. But how and what kind of data should you collect if you want to measure and optimize your luxury marketing funnel?</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Mainstream Media For Luxury Travel (Google, Facebook and so on)
<p>Returning to some digital marketing, this week we talk about mainstream media for luxury marketing funnels when it comes to travel. Google, Facebook, Instagram and all the other mainstream media options out there. Useful or a waste of money?</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Email Marketing & Automation For Luxury Travel
<p>In part four in our series on digital marketing funnels for luxury travel we talk about email marketing and marketing automation. Find out why it is a crucial component in every marketing strategy but is often executed poorly due to a lack of awareness.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Content Marketing For Luxury Travel
<p>What is content marketing? How does content fit into a luxury marketing funnel? In this episode you will learn what the phrase content is king, context is queen really means and how most companies go wrong when it comes to their online content.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Media Buying For Luxury Travel
<p>As part of our series on funnels we start off this week with media buying. What is it, how it should be done and what is the relevance for luxury travel marketing.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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What Is A Digital Marketing Funnel?
<p>If you are still thinking that digital marketing consists of just having a pretty homepage, doing a little bit of SEO, social media and maybe dabbling in Google Ads, think again! The field of digital marketing has evolved and if you want to generate high-net-worth leads and bookings for your business, you better get up to speed!</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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How To Create Smart Luxury Marketing Strategies
<p>In this episode we teach you why you need to invest time and energy in a proper strategy first before you can start your actual luxury travel marketing campaigns. We also talk about what should be included in a strategy project and how we at Jadewolf Marketing plan out ours.</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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Luxury Buyer Personas In Luxury Travel
<p>In this episode we discuss luxury buyer personas. What are they, why do you need them and how do they fit into a larger marketing strategy for a luxury travel brand?</p><a rel="payment" href="https://www.jadewolfmarketing.com/">Support the show</a>
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