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Description:

The podcast focused on luxury travel marketing for aviation, hospitality, yachting and tourism.

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Podcast Episode's:
Episode 43: Chelsea Scholz From Unbounce
<p>We are joined today by Chelsea Scholz from Unbounce. We talk about CRO, conversion intelligence, Unbounce as a powerful landing page design tool and the future of data-driven design. Tune in if you want to get more conversions for your campaigns!</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 42: A World Without 3rd Party Cookies
<p>Google Chrome announced in 2019 that they will phase out 3rd party cookies in 2022. This will change the digital advertising landscape forever. If you want to be on top of things and ready for a new technology eco-system when the time comes tune in now!</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 41: Maeve & Dave Dempsey From Superyacht Radio
<p>We have the wonderful radio and podcast hosts Maeve &amp; Dave Dempsey from Superyacht Radio on for this week's episode. They talk about their radio channel, their podcast shows and how they see the current state of the superyachting industry in 2020. Tune in now!</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 40: Francis Ndicu From Hubspot Talks About Marketing Automation
<p>Francis Ndicu, Product Manager at Hubspot talks about marketing automation, the inbound methodology and how to use data in your organisation. Make sure to tune in!</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 39: There Is No Free Marketing In Luxury Travel
<p>A lot of marketers in luxury travel are always looking for the next growth hack or low-cost opportunity, but is that really a smart approach? In this episode we will cover the most common "free" marketing methods and show why they might not be that easy or cheap after all.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 38: How To Increase Engagement With Video Marketing
<p>If you think video is just for Zoom calls with customers then you need to learn a thing or two. Tune in and get inspired on how to use video for engagement, closing and retention in luxury travel.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 37: Dr. James Mabey - Hotel Management In The Middle East and Asia
<p>We talk to Dr. James Mabey, hospitality veteran and luxury expert when it comes to the Middle East and Asia. Tune in to find out how to tackle this crisis and how luxury hotel brands can enter the Middle East and Asia successfully.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 36: The Psychology Of Luxury Sales
<p>Sales &amp; marketing are two sides of a coin. If you want to sell effectively in the luxury travel industry, tune in to this episode and learn the psychological fundamentals of dealing with affluent customers.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 35: Wimintra Raj From Hotelintel.co
<p>&nbsp;In today's episode we are talking to Wimintra Raj, hospitality expert and owner of hotelintel.co. Tune in to learn more about the current state of the hospitality industry, how hoteliers are dealing with the crisis and how smart sales &amp; marketing strategies can make your brand come out on top after all travel bans are lifted again.&nbsp;</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 34: René Banglesdorf From Charlie Bravo Aviation
<p>We interview René Banglesdorf from Charlie Bravo Aviation. Being a successful female entrepreneur in the business of acquiring and selling private jets, she has a lot of interesting insights when it comes to the state of private aviation in 2020.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 33: How To Target Business Executives For Business Aviation Marketing
<p>Targeting business executives by creating smart company profiles and personas is the first step to effectively generate high quality leads for business aviation online. Tune in to find out how to profile these hard-to-reach c-level managers.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 32: Covid-19 And How It Will Change The Luxury Travel Industry
<p>We're back after a two week hiatus due to disruptions caused by Covid-19. So this episode is going to be all about how we are dealing with it, how the industry is affected and how we are seeing the future of luxury travel (hint: we are hopeful and so should be you).</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 31: How We Work With Luxury Travel Clients At Jadewolf
<p>We love direct marketing and want to help our clients drive affluent leads and bookings, even in difficult times. If you want to learn more about how you can work with us and what is happening right now in the world of luxury travel, tune in!</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 30: Why Jadewolf Is An Agency For The New Age Of Luxury Marketing
<p>We are celebrating Episode 30 of the luxury travel marketer podcast! Tune in and learn more about the team behind it: Jadewolf Marketing - What type of agency we are, what our goals and why we are running this podcast.&nbsp;</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 29: What Should Luxury Marketing Cost?
<p>How much money do I need? Should we do everything ourselves or can we afford to hire somebody? How much do agencies charge? What types of luxury marketing are available at what cost? All good questions that are answered in this episode!</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 28: Are You Ready To Hire A Luxury Marketing Agency?
<p>Are you a mature business professional who is looking for a strategic partner or a tire-kicker with high expectations but no budget? When are you ready to hire an agency? Find out in this episode.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 27: Book Review - No BS Marketing To The Affluent
<p>In this weeks episode we are going to review Dan S. Kennedy's No BS Marketing To The Affluent - a great primer on luxury marketing for baby boomers. Tune in if you want to learn more about luxury consumption when it comes to that demographic and how to reach them effectively.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 26: Native Advertising For Luxury Travel
<p>Content that looks organic and natural but is actually paid. It is everywhere nowadays, from blogs to news sites or review portals. Find out how to leverage this style of content marketing for luxury travel.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 25: The 10 Basic Rules Of Social Media For Luxury Travel
<p>Social media is not a magic wand that will grow your luxury travel business with no effort, but it can be a powerful tool to get awareness and reach similar customers to the ones you already have. Tune in to get the insight on what our 10 basic rules on social media for luxury travel are.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 24: Big Data For Luxury Travel
<p>Big Data = Big Words. But what is it? How do you use it? Where do you collect it? And what is the use in the context of marketing to affluent travelers? Tune in to get a primer on big data for luxury travel!</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 23: The 10 Basic Rules of Email Marketing For Luxury Travel
<p>You got a newsletter. Great, but is that everything that is out there in terms of email marketing? And how do you craft email that is read by millionaires and billionaires? Tune in and find out.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 22: CRO (Conversion-Rate-Optimization) For Luxury Travel
<p>You spend countless dollars or euros on targeted traffic, maybe spend even more time on generating links and building up your social media reach and now what? If you want your precious online traffic to convert properly then you better look into CRO.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 21: Video Marketing For Luxury Travel
<p>Do you want to employ video in your luxury marketing strategy? Good idea! But there are a lot of things that go into well-thought out video marketing. Learn the basics for luxury here!</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 20: The 10 Basic Rules of Luxury Copywriting
<p>If you want to sell luxury travel services or products, your copy needs to be on point. Everyday I see mistakes with luxury copywriting. A lot of brands want to sell six-figure service packages but are not willing to invest into great copy. Listen to this episode and be different!</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 19: Online Traffic Drivers From Exotic Markets (Eastern Europe, Asia...)
<p>If you are selling luxury travel services, you need to start looking beyond just Europe and North America, there are a lot of cool technologies and social media platforms available in the rest of the world.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 18: How To Evaluate Publishers & Influencers For Media Buying
<p>Want to find out how to evaluate media kits, audiences and reach? Are you working on your first luxury media mix? In this episode we teach you what kind of metrics to look out for, what to ask and how to avoid the fakes influencers that are out there.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 17: Common Marketing Issues For Luxury Travel Agencies
<p>The last part of our 3-part miniseries on common issues covers luxury travel agents and agencies. What issues do they have to deal with, when is it time to start with online marketing and what are the challenges that come with it.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 16: Common Issues In Yachting & Private Aviation Marketing
<p>The next episode in our 3-episode mini-series covers the yachting and private aviation industry. Learn all about what some of the common issues are that yachting and private aviation charter companies are facing in today's market.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 15: Common Issues In Luxury Hospitality Marketing
<p>We're starting a new 3-episode mini series on common issues in luxury travel marketing in 2019. Our first episode will be about the luxury hospitality industry. Tune in if you are a luxury hotel or resort marketer that is looking for some solutions.&nbsp;</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 14: Attribution Modelling For Luxury Travel
<p>Good online marketing is nothing without good data. But how and what kind of data should you collect if you want to measure and optimize your luxury marketing funnel?</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 13: Mainstream Media For Luxury Travel (Google, Facebook and so on)
<p>Returning to some digital marketing, this week we talk about mainstream media for luxury marketing funnels when it comes to travel. Google, Facebook, Instagram and all the other mainstream media options out there. Useful or a waste of money?</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 12: Business Ethics In Luxury Travel
<p>A departure from our usual content, today we want to talk a little bit about business ethics. Sadly a topic that doesn't get enough love if you ask us.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 11: Closing The Deal (And What To Do Next)
<p>In our final episode on funnels (for now) we talk about what you can do once you have a working cold traffic funnel in luxury travel. Everything from making sure that your high-net-worth leads convert to deals or your that your bookings don't bounce in the checkout phase.&nbsp;</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 10: Email Marketing & Automation For Luxury Travel
<p>In part four in our series on digital marketing funnels for luxury travel we talk about email marketing and marketing automation. Find out why it is a crucial component in every marketing strategy but is often executed poorly due to a lack of awareness.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 09: Content Marketing For Luxury Travel
<p>What is content marketing? How does content fit into a luxury marketing funnel? In this episode you will learn what the phrase content is king, context is queen really means and how most companies go wrong when it comes to their online content.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 08 - Media Buying For Luxury Travel
<p>As part of our series on funnels we start off this week with media buying. What is it, how it should be done and what is the relevance for luxury travel marketing.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 07 - What Is A Digital Marketing Funnel?
<p>If you are still thinking that digital marketing consists of just having a pretty homepage, doing a little bit of SEO, social media and maybe dabbling in Google Ads, think again! The field of digital marketing has evolved and if you want to generate high-net-worth leads and bookings for your business, you better get up to speed!</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 06 - How To Create Smart Luxury Marketing Strategies
<p>In this episode we teach you why you need to invest time and energy in a proper strategy first before you can start your actual luxury travel marketing campaigns. We also talk about what should be included in a strategy project and how we at Jadewolf Marketing plan out ours.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 05 - Luxury Buyer Personas In Luxury Travel
<p>In this episode we discuss luxury buyer personas. What are they, why do you need them and how do they fit into a larger marketing strategy for a luxury travel brand?</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 04 - The Anti Laws Of Luxury Marketing Applied To Luxury Travel
<p>Find out how Kapferer &amp; Bastiens "Rules Of Anti-Marketing" from their 2012 classic, "The Luxury Strategy" apply to luxury travel (aviation, hospitality, yachting etc.). This episodes features Liubov, my wonderful co-founder as well.&nbsp;</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 03 - The Difference Between Brand & Direct Response Marketing
<p>What are the differences between brand marketing and direct response marketing? How does that apply to luxury travel? Why is the distinction important? Find out in Episode 3 of the luxury travel marketer podcast!</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 02 - The Luxury Travel Industry Is Changing
<p>In the second episode of the luxury travel marketer podcast, we talk about how the luxury travel industry is changing right as we speak and what this means for marketers who want to adapt and be ready for what is about to come.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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Episode 01 - Introduction
<p>In the first episode of the luxury travel marketer podcast we talk about why we created this podcast, the topics we will cover in the future and why we believe that a free flow format like a podcast is ideal for our listeners and clients to learn not only more about digital marketing for luxury travel, but also get to know us as better as human beings on a more personal level.</p><p><a rel="payment" href="https://www.jadewolfmarketing.com/discovery/">Support the show</a> (https://www.jadewolfmarketing.com/discovery/)</p>
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