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Category: Business
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Description:

Each Monday, join Carla Alvarez, as she gives quick tips on promoting and growing your business. If you have a small business and want to get a handle on marketing in 21st century, this is the podcast for you.

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Podcast Episode's:
Where Do You Do Business? Developing a Marketing Plan
In the past several articles, we have discussed the steps to creating a marketing plan for your business and questions to ask: what problem you solve, what questions do you answer, and who are the people that you serve. In this article, I will cover the fourth question, and that is, “where do you do […]
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Who are the People You Serve? Developing a Marketing Plan
One of the key elements in developing a marketing plan is identifying the people your business serves and using that to craft your content and marketing plan. Previously, we identified the problems that you solve and we looked at the different ways to identify the problem, or pain points, of your customers. What motivates them […]
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What Types of Questions Do You Answer: Developing a Marketing Plan

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What Problem Does Your Business Solve?

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Three Steps to Creating a Marketing Plan

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Your Business and the Spirit of Christmas

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Nurturing Your Business with Promotion

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Influence and Impact: What Type of Legacy will You Leave?

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How to Position Yourself as an Expert with Content Marketing

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Getting Started with a Marketing Plan

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