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Episode 385: Are the People You Surround Yourself with Hurting Your Business?
Have you ever felt like the weight of your business is resting solely on your shoulders? Do you find yourself wondering why some ventures soar while others struggle to take off? Join me for this week's episode of Bella in Your Business! We will uncover the secret to scaling your pet business: surrounding yourself with the right people.
In the ever-changing landscape of entrepreneurship, let's the critical role that your team plays in shaping the destiny of your business. From spotting common pitfalls in scaling to navigating the intricate world of social media marketing. I share personal advice and invaluable insights.
What solutions can you take to move your business in the direction you want to go? From mastering DIY social media content creation to deciphering the mysteries of inconsistent branding, this episode is jam-packed with actionable advice.
Are you ready to revolutionize your approach to business coaching, marketing, and branding? I emphasize the transformative power of surrounding yourself with the right people. Plus, I share insights on attracting clients and staff through strategic marketing.
So, whether you’re a seasoned entrepreneur or just dipping your toes into the pet business world, this episode serves as your roadmap to success.
Thank you to our wonderful sponsor JazzHr!
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Ep 384: Beware – Listen To This Before You Hire A Social Media Manager For Your Pet Business
Are you struggling to navigate the world of social media for your pet business? Wondering if hiring a social media manager is the right move for you? Join us in this episode of Bella in Your Business as we delve into the nuances of social media management and how it can propel your pet business to new heights.
From understanding the unique qualities of a social media manager to creating engaging content that resonates with your audience, we explore the ins and outs of effective social media strategies tailored specifically for pet-sitting and dog-walking businesses.
But it's not just about posting content randomly. It is about having a clear social media strategy aligned with your business goals, coupled with a deep understanding of your target audience's preferences and behaviors.
And let's not forget about the human touch. There needs to be a balance between the professional and personal aspects of your business, and how a skilled social media manager can navigate this delicate terrain with finesse.
But before you rush into hiring just anyone to handle your social media, listen closely. We will unravel the key considerations, including cost, expertise, and the importance of ongoing education and motivation for your social media manager.
So, if you're ready to harness the power of social media to grow your pet business, tune in now and unlock the secrets to effective social media management that will set you apart in the competitive pet industry.
This episode was brought to you by JazzHR
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Episode 383: Quick Tips for Your Social Media with Easy Video Ideas (Freebie Inside!)
Do your social media posts fall flat? Do potential clients scroll by without a second glance? Video content is today's crucial key for captivating audiences and converting followers into loyal clients.
Join me as I unlock the secrets of social media video magic with two innovative petpreneurs. Discover fresh reel ideas and editing tricks tailored for professional pet sitters and dog walkers like you.
I'm also offering a special free download - "7 Real Video Ideas to Wow Pet Owners" -packed with clever concepts for showcasing your services while engaging fans. But this exclusive freebie vanishes Monday, so be sure to tune in!
Give your pet care brand a video vitamin boost! Learn how to blend personalities and pet appeal into share-worthy reels and posts. Let's make 2023 the year your content leaps off screens and into pet parents' hearts.
This episode was brought to you by JazzHr, the one place where you can get everything you need to find better candidates, get more organized, and make great hires.
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Episode 382: How To Have Great Staff Meetings Your Employees Will Be Begging To Attend
Inn this week's episode of Bella in your Business, I’m sharing transformative business strategies with pet industry expert Liz Illig to catalyze scaling. If you lead a 6-7 figure pet company but dread lackluster staff meetings, this discussion will resonate.
Like many founders directing rapid growth, I struggled to make mandatory meetings engaging despite understanding their profit potential. After too many dull sessions met with indifference, I realized I needed a better approach.
In this episode, I will share my methodology to channel spectacular staff engagement into unbreakable client loyalty, outstanding care consistency, and perpetual revenue growth into the mid 6 and 7-figures. Because once your team wholeheartedly embraces the collective vision, that ownership drives accountability and quality that retains clients.
Join me in unlocking this retention model as Liz unveils her secrets to inspiring true staff excitement. Let’s maximize staff meeting ROI together and elevate our women-led companies with vibrant cultures focused on sustainable processes. By prioritizing employee enthusiasm and constructive collaboration, we can realize improved performance that takes our enterprises to unprecedented heights.
I'm confident you'll discover several "aha" ideas to eliminate staff meeting dread and turn obligation into motivation. Your bottom line will capture that compounded enthusiasm. Tune in now to realize seven figures sustainably as an uplifted team propels your women-owned juggernaut.
Make sure you don't miss the freebie we have in this episode just for you!
This episode was brought to you by JazzHr
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Episode 381: How 3 Pet Businesses Overcame Their Hiring Challenges with Jazz HR
Do you cringe at the thought of hiring new employees? Are you paralyzed by decision fatigue from an overflow of unqualified candidates? Have nightmares of disorganized chaos plagued your restless nights as your business scales?
If left unaddressed, hiring woes can completely derail your business's growth trajectory. But solutions exist! Ones that can launch your business into the realm of automated bliss.
In this power-packed episode, pet-sitting trailblazers Leia, Michelle, and Maris pull back the curtain on the hiring horrors that once left them frozen. You’ll discover how each entrepreneur went from begging any warm body to fill roles to leveraging systems that virtually guarantee 100% qualified applicants with Jazz HR.
Through first-hand accounts, you’ll witness the exact moment each leader swallowed their fear, committed to a standardized hiring process, and skyrocketed their business as a result. From initial application questions to cognitive skills assessments, these pet-sitting pros cover it all.
Think onboarding new hires has to mean mountains of paperwork and orientations from heck? Think again. Discover how to create seamless experiences that awe promising candidates rather than turn them away.
If you’re ready to step fully into your CEO shoes and remove the hiring roadblocks holding your business back, this episode is an absolute must-listen. Join Bella and her squad of industry standouts as they map the route from hiring headaches to operational bliss. Buckle up and take notes—class is in session!
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Episode 380: Because You Get To… Pet Business Lessons and Blessings
Do you see business challenges as crushing obstacles or opportunities for growth and life lessons? As a scaling entrepreneur, how you answer that question determines your future success.
In this week's episode of Bella in Your Business, I vulnerably share my own journey from fighting daily fires to embracing each problem as a privilege. You’ll hear how I turned the “mom guilt” of teaching my daughter to tie her shoes into an analogy for investing in employees during growing pains.
I used to dread the inevitable hires who didn’t work out or the clients complaining over delayed orders. Now I get excited over these chances to improve. As one listener told me, “Bella taught me that struggles mean you actually have a real business!”
Through candid personal lessons, I explain how my childhood traumas shaped an overwhelming fight-or-flight reaction to upset customers. You’ll learn how I navigated my own therapy and self-work so I could lead my team through challenges with empathy.
Beyond mindset, you’ll hear tangible tips for goal-setting, productivity hacks for overwhelmed entrepreneurs, and my favorite modalities for mental health. I explain the brain science behind how building new neural pathways leads to conflict management breakthroughs.
If you ever feel crushed under the weight of hiring, retention, and service issues, this episode provides an uplifting model for personal lessons and company growth. Tune in to begin transforming problems into progress!
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Episode 379: Discovering the Secret to Getting Lots of Employees and Clients with Angela Watts
.Have you ever felt totally overwhelmed trying to market your growing pet care business? My amazing guest Angela Watts shares her story of nearly drowning before discovering my marketing program that helped her thrive.
Angela started Pawsitive Dawg Walking and Pet Sitting in 2012 and soon found herself solely responsible for the fledgling company when her husband fell ill. Juggling caretaking, a full-time teaching job, and running a pet service pushed Angela to the brink of total burnout. She even lost 95% of her business at one point!
Yet Angela persisted and has grown Positive Paws into a 20-person operation through perseverance and nurturing leadership. Still, she struggled mightily with marketing and outsourcing tasks that stole her energy and creativity.
Angela admits feeling continually overwhelmed trying to run social media, create content calendars, blog, and keep up with 10 marketing channels while also managing employees and dozens of client pets daily. She thought about closing up shop many times.
Then Angela discovered my Done-For-You marketing program. She went from completely overwhelmed and ready to quit to having her inquiries triple in just two months!
Hear Angela explain in her own words how following the program’s customized content calendar, leveraging done-for-you graphics, and receiving 1-on-1 coaching helped her finally gain control of marketing. So she could focus on growing her business and caring for pets.
If you feel utterly overwhelmed trying to market your own successful pet care operation, you need to hear Angela's story. Her story of finding the support and systems to master marketing so she could get her life and business back. The lessons from this incredible conversation apply to any pet business owner struggling under the weight of scaling. Don't miss out on this episode of Bella In Your Business! If you are ready to chat, I would love for you to get on my calendar for a free 20 minute call!
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Episode 378: Unlocking Growth. Leveraging Video in Your Pet Sitting & Dog Walking Business
Imagine captivating your audience without saying a word, or better yet, making them feel right at home with your business before they even meet you. That's the enchantment of video, and we're here to show you how to wield it.
What's in Store:
Camera Shy? No Problem! I know how to help you turn your camera fright into camera delight, making you a pro in no time.
Easy-Peasy Video Tips: Discover how to create amazing videos that tell the world, "Hey, we're the best at what we do!"—and all with just a few clicks and tricks.
Social Media Sorcery: Learn to spread videos across your social platforms, enchanting potential clients and turning followers into fans.
AI: Your Secret Sidekick: Dive into how artificial intelligence can be your behind-the-scenes hero, making content creation smoother than ever.
If you're ready to unleash the power of video and watch your pet business soar to new heights, then this episode is your golden ticket.
Don't miss out on this week's episode of Bella in Your Business
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Episode 377: From Dog Walks to Dreams. The Unleashed Success Story of Randa Clark
Ever dream of diving into the pet business ocean but don't know if you're diving into calm waters or a whirlwind? In the ever-evolving and competitive landscape of the pet industry, understanding the journey to success through firsthand experiences can be incredibly enlightening. This week on "Bella in Your Business," we have an episode that you simply cannot afford to skip, especially if elevating your pet business is at the forefront of your goals.
This week I am joined by Randa Clark, a veteran in the pet industry with over 20 years of experience. Randa’s narrative from initiating a dog training venture to diversifying into pet care services is nothing short of inspiring.
We unpack the layers behind Randa’s strategic decisions. The pivotal moments (including an accidental email that led to a substantial business opportunity), and the challenges faced in enlarging a business foundation. If you are thinking about franchising or want to expand your business, these tips are for you. Randa’s got the lowdown on picking the best growth routes, nailing your branding, and making your clients feel special. If you’re after tips on how to grow your business smoothly, this episode is like a GPS for success.
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Episode 376: The Differences in Selling Your Pet Services To Different Generations
Imagine cracking the code to selling pet services effortlessly to any client, regardless of their age—from the enthusiastic generation of Gen Z to the seasoned Baby Boomers. It's not just a dream; it's this week's reality!
The Times Are Changing, and So Are Your Clients…
In an era where personal connection battles with digital dominance, understanding the unique preferences of each generation can significantly amplify your pet business's success.
Why This Episode Is a Must-Listen:
Demystifying Generational Preferences: Discover why Baby Boomers may favor a handshake over an email, or why a millennial might choose your service based on an Instagram story. ??
Revolutionizing Your Sales Strategy: Get the first look at a transformative sales approach tailored to bridge the generational gaps, ensuring no client feels left behind.
The Art of Modern Marketing: Learn the tactics that resonate, from showcasing the power of personal stories to leveraging the latest tech trends for an unforgettable service experience.
Inclusivity and Ethics in Action: Understand why the generation of Gen Z values not just what you offer but also how you stand within the community, making ethics and inclusivity your strongest assets.
So, are you ready to transform the way you connect with clients of all generations?
Let this episode be the key that unlocks new doors of opportunity and growth for your pet business. Dive in with me on Episode 376 of "Bella in Your Business," and let's navigate the generational maze together. Your next big breakthrough is just a play button away - I can't wait to embark on this journey with you.
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Episode 375: The Mindset It Takes to Buy Multiple Pet Businesses with Beau Bibeau
Are you feeling stuck in your pet business journey? Teetering on the edge of expansion but haunted by the echoes of doubt? This week on "Bella in Your Business," we're slicing through the fog of fear. We are lighting the path to growth with an extraordinary guest, Beau, the mastermind behind Top Dog Walk’s multi-location success story.
Beau opens up about evolving from an employee to an empire builder. Revealing how understanding his "why" propelled him from maintaining a single location to spearheading a cross-state dog-walking dynasty. With Bella's guidance, Beau refined his ambition. Transforming it into a blueprint for relentless growth, grounded in service and personal development.
Despite the challenges of managing businesses from a distance, Beau shares his golden rules for staying connected to his team and mission. Discover his top picks for books and podcasts that keep him inspired. Along with how a commitment to ethical business practices and a laser focus on systems and delegation have been crucial to his expansion.
Ever wondered how to conquer the gnawing fear of stepping into the unknown within your business? Beau and Bella dive deep into the mindset shifts necessary for overcoming self-doubt. And how to embrace leadership, with practical examples from their own experiences.
For those dreaming of buying and selling pet businesses or wishing to scale new heights, this episode is a trove of actionable insights.
Remember, the only person holding you back is YOU. Tune in to this week’s episode for your dose of courage, wisdom, and perhaps the nudge you need to take your pet business where you've only dared to dream.
Join us and transform your business fears into your most powerful fuel yet. Let's jump in!
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Episode 374: Why Blogging Isn’t as Important As You Think It Is & What You Can Do For Results
Are you effectively leveraging the power of SEO for your pet business, or is it an untapped goldmine waiting for your attention? Is Blogging as important as you think when it comes to SEO?
This week on 'Bella in Your Business', we bring back the digital marketing maven, Bobby Machado from Sign Marketing, for a riveting fourth round of insights. Dive into the depths of digital marketing where Bobby discusses why knowledge of analytics isn't just important – it's crucial. Especially given his track record of handling over $300K in Google ad spend.
Unravel the mystery of blogging as we tackle the big question. Is it a mere online diary or a powerhouse for lead generation and establishing authority? Bobby breaks down the mixed signals in the blogging realm, cutting through the noise to reveal how the strategic use of transactional keywords can transform your visibility and drive incoming leads.
We're also revisiting a classic success story. Marcus Sheridan's blogging prowess that saved his company during the 2008 financial crisis — reinforces why hitting the digital books can mean serious business growth. Plus, get an exclusive scoop on local SEO audits tailored to your pet business for a strategy that barks up the right tree.
If you're eager to see your business unleashed on the first page of Google and master SEO to provide unmatched value, you won't want to miss this episode of Bella in Your Business!
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Episode 373: 4 Myths About What Blogging Will Do For Your Pet Company
Imagine you've just found the ultimate map to the blogging maze – well, consider this your personal guide to the treasures hidden within!
I am back with digital marketing maestro Bobby Machado, from Signa Marketing to tackle the tallest tales in the blogosphere. Together, we're going to debunk those pervasive myths and set realistic expectations for your content's role in lead generation. Forget the old "post and pray" method; we're talking strategy that works as hard as you do.
We'll dive deep and unearth the truth about SEO and the real impact of fresh content, tearing down the illusion that more is always better. It’s about crafting posts that speak directly to your audience, with long-tail keywords that act like a whistle for your target market – they'll come running!
And for those of you who’ve been led to believe that overnight success is just one blog post away, we're about to adjust that narrative. Blogging is a marathon, not a sprint, and we're here to pace you to victory.
Plus, because every elite pet business owner deserves a head start, Bobby is offering an exclusive, complimentary local SEO audit to listeners – but act swiftly; this bone won't bury itself!
Prepare to walk away from this episode of Bella in Your Business, equipped with the wisdom to elevate your pet business's digital footprint beyond the bark. Are you ready to step up, stand out, and create a blog that benefits your business in ways you’ve only dreamed of?
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Episode 372: Dangers of Hiring an SEO Company For Your Pet Business
In the ever-evolving digital landscape, are you positioning your pet business not just to compete, but to lead the pack? Dive into this episode of "Bella in Your Business," where we explore the intricacies of SEO for pet businesses and the potential pitfalls of hiring an SEO company without a leash on reality.
This week, I’m back with Bobby, CEO and head strategist at Signa Marketing. Together, we’re setting the record straight: Can SEO companies truly deliver on their promises, or are they leading business owners on a wild goose chase? We tackle the tough questions, debunking myths about guaranteed first-page rankings and spotlighting the red flags you should be sniffing out.
Are you missing out on the bountiful leads a fine-tuned website can offer? It's time to uncover if your website is a hidden gem awaiting discovery. Bobby shares insights on establishing a comprehensive keyword strategy that aligns with your business goals, ensuring search engines and potential clients can find you easily.
Visit signamarketing.com for a complementary strategy meeting to align your SEO efforts with your business aspirations. Arm yourself with the knowledge to lead your business forward, starting with this episode of Bella in Your Business!
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Episode 371: 2 Inbound Lead Generation Channels Your Website Can’t Live Without
Are your digital marketing efforts fetching the results your pet business deserves? Is your SEO strategy falling short of the results you want?
Join me with special guest Bobby Machado for the first of a 4 part series. Together, we dive nose-first into the transformative world of inbound lead generation channels that promise not just to sniff out leads, but to deliver them straight to your digital doggy door.
Mastering the Google local pack is no longer a luxury—it's a necessity. Bobby shares tips on SEO strategy for reaching the pinnacle of those coveted top spots. But how do you engage the 70% of pet parents who trust organic results over paid ads? We touch upon a strategy that ensures your presence is felt across both territories.
Discover why conversion tracking isn't just tech talk—it's the heartbeat of your growth strategy. And, to give you a glimpse into the holistic audit that could revolutionize your approach, Bobby has a treat in store that's sure to get tails wagging.
With a free local SEO audit on offer to listeners and actionable insights into optimizing your lead capture, we ensure that your pet business stands out in the digital pack. Lastly, we'll separate fact from fiction in pet business marketing, framing a partnership built on trust and a clear-eyed SEO strategy.
This is an episode of Bella in Your Business you do not want to miss! And if you have questions get on my calendar and let's chat!
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Episode 370: Thoughtful Tactics to Build Your Dog Walking Company Culture
Have you ever wondered why some pet businesses absolutely thrived in 2023 while others merely survived? Discover the secret in this invigorating episode of Bella in Your Business. Hint: It has everything to do with company culture and community. This episode I am continuing on the topic of isolation, and tying in how building company culture brings people together in your business.
I unravel the secret sauce it takes to foster a positive and collaborative work environment for your team. Imagine a business filled with ecstatic clients and a team that's bursting with job satisfaction. How can you make this a reality for your pet business? I also delve into the transformative power of open communication. How community brings people together to not only work well but be the best versions of themselves.
This episode is an integral navigation tool for pet businesses striving towards remarkable success in 2024 and building better company culture. Prepared to unlock a bright future deserving of your pet business? Invite valuable knowledge into your journey by tuning into this episode. The transformative insights you seek may be just one listen away. If you haven't make it a goal to jump on my calendar for 2024!
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Episode 369: It Takes a Village, Cultivating Connections on Your Pet Business Journey
Have you ever felt like you were struggling alone in your pet business? Do you wish you had more of a "village" to rely on? I've been there too. In this week's empowering episode, I share my reflections on the power of community and why having the right support network is critical not just in business but in life.
What if I told you that surrounding yourself with positivity could unlock more success than working alone behind closed doors ever could? I dive into the science and psychology on why community shapes our mindset, performance, and even our brain itself.
You'll hear inspiring research on village living and how our ancestors collaborated within tribal support circles rather than isolating themselves. I share my thoughts on how the physical architecture in modern neighborhoods discourages human connection despite our innate need for community.
Want to know the single most important thing you can do today to grow your pet business? I'll reveal it in this game-changing talk. You won't believe how a simple shift in mindset can attract new opportunities practically overnight.
I'll also get candid on how I personally overcame dark times by tapping into community and why I owe so much to the power of shared experiences. Join me for a thoughtful, uplifting discussion on why we thrive when we support others without losing our sense of self. Make sure you check out this episode of Bella In Your Business!
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Episode 368: How to Perfect Your Interview Questions When Hiring Dog Walkers
Have you ever fumbled your way through an interview with an undesirable pet sitter or dog walker? Have you ever wondered how to hire the perfect pet sitter or dog walker? Where do you even start with crafting the right interview questions? In my latest podcast episode, I spill all my secrets on crafting the perfect interview questions to find the most qualified candidates.
I emphasize nailing down a candidate's schedule and lifestyle early on. As small business owners, we can't afford unreliable employees, especially when it comes to caring for precious pets! My top tip? Get straight to the point with direct questions.
Delve more deeply into problem-solving abilities by sharing realistic scenarios. Their responses reveal crucial glimpses into their expertise, judgment, and compassion under pressure.
As we stride into 2024, now is the perfect chance for pet owners to level up their interview skills and set higher standards. By investing in a selective hiring process, we propel our businesses into a more profitable and harmonious new year!
Reach out anytime for a free 20 minute call with me to help guide you in the right direction.
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Episode 367: Breaking Free from Isolation, Strategies for Pet Industry Entrepreneurs
Ever found yourself surrounded by wagging tails and soothing purrs, yet feeling a bit like a lone wolf in the world of pet entrepreneurship? It's like being in a room filled with adorable companions, yet the business journey can be surprisingly solitary.
In this episode of "Bella in Your Business: Pet Industry Business Podcast," we continue our discussion on isolation and its impact on business owners. Today, I want to share with you some practical tips and personal insights that can help you combat isolation and thrive in your entrepreneurial journey.
First and foremost, it's crucial to prioritize personal growth. As business owners, we often get caught up in the day-to-day operations and forget to invest in ourselves. But by taking the time to learn and develop new skills, we can break free from old patterns and beliefs that may be holding us back.
So, if you're a business owner feeling isolated, I highly recommend giving this podcast episode a listen. It's packed with valuable insights and practical tips to help you overcome isolation and thrive in both your personal and professional life.
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Episode 366: Overcoming Isolation, Real Stories of Hope and Resilience with Kathy and Tracy
Have you ever found yourself surrounded by the hustle and bustle of your business, yet felt an undeniable sense of isolation? As business owners, we often paint a picture of success, but behind the scenes, many of us wrestle with a profound and sometimes lonely journey.
In this episode of "Bella in Your Business: Pet Industry Business Podcast," we have a really important topic to discuss - the feeling of isolation among business owners. It's something that many of us have experienced at some point, and it can be really tough.
Our guests today, Tracy and Kathy , are here to share their personal experiences with feeling stuck and alone in their businesses. They know firsthand how challenging it can be to navigate the ups and downs of entrepreneurship without a support system.
Tracy and Kathy found solace in joining a mastermind group and community. They talk about how connecting with like-minded individuals who understood their struggles made a huge difference in their lives. It gave them a sense of belonging and support that they had been missing.
One of the key takeaways from this episode is the importance of reaching out to others. It's so easy to get caught up in our own negative thoughts and feelings of isolation, but by opening up and connecting with others, we can challenge those thoughts and find a renewed sense of purpose.
Practicing gratitude is another powerful tool that Tracy and Kathy discuss. By focusing on the positive aspects of their businesses and lives, they were able to shift their mindset and find joy in their work again.
So, if you've been feeling isolated in your business, know that you're not alone. There are people out there who understand what you're going through and are ready to support you. Take that first step and reach out - you never know how it might change your life.
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Episode 365: What It Takes To Hire 50+ Employees In Your Pet Business with Tiffany Lewis
Hey Jumpers! In the business world, few things are as simultaneously crucial and daunting as hiring new talent. If you've ever been in a position where you had to recruit and onboard new employees, you're likely familiar with the mixed emotions of this responsibility. The mere thought of hiring new talent can send shivers down the spine of even the most experienced business owners. But, here's the twist. What if we told you that hiring might not be the colossal, nerve-wracking endeavor it's often made out to be?
In this episode of "Bella in Your Business: Pet Industry Business Podcast," I am thrilled to welcome back Tiffany Lewis. She is the amazing owner of Pet and Home Care. Today, we dive into Tiffany’s incredible journey, starting from being a dog walker to running a business with over 50 employees. It's truly inspiring to see her build her empire and find success in hiring new talent.
Tiffany opened up about the challenges she faced when transitioning from independent contractors to having a full-fledged team of employees. She also highlights the significance of having a formalized hiring process and how it has made a huge difference in her business. Oh, and let's remember the perks she offers her employees - they're a game-changer.
If you're a pet business owner or aspiring entrepreneur, this episode is a goldmine of valuable insights on hiring new talent. Tiffany's journey and her tips on managing a team effectively are definitely worth listening to. Trust me, you don't want to miss out on this one!
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Episode 364: How to Get 150 Applicants a Week For Your Dog Walking Business With Becky Lea
Hey Jumpers! If you're a business owner in the pet industry or any industry for that matter, you know that finding the right team members can be a real challenge. But today, we've got a treat for you. We're about to dive into the world of the hiring process, employee retention, and creating a thriving company culture.
Welcome to another episode of "Bella in Your Business: Pet Industry Business Podcast," Today, we have a special guest, Becky Lea, the owner of Paws Around Motown. Becky is here to share her experience and insights on improving the hiring process for her business.
Becky starts off by sharing her initial struggles with hiring. Like many business owners, she found it challenging to find the right candidates and wasted a lot of time on the wrong ones. But she didn't let that discourage her. Instead, she decided to revamp her hiring process and make it more efficient.
Becky managed to reduce her hiring time from a whopping 10-14 days to just five days. She explains that implementing a thorough hiring process was key to this success. By carefully screening candidates and conducting multiple interviews, she was able to find the perfect fit for her team in a shorter amount of time.
Becky's story is a great reminder that continuous improvement is crucial for any business. She encourages fellow entrepreneurs to always be on the lookout for ways to refine their hiring process and create a better experience for both the business and the employees.
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Episode 363: How to Embrace Efficient Marketing with Less Time and More Results
Feeling Overwhelmed by Marketing? Here's How to Get Back on Track
In this week's info-packed episode, I am talking about one of the biggest pain points for pet business owners: marketing. Endless hours fiddling in Canva, constantly second-guessing your messaging and visuals, trying to learn new skills that keep changing - it's frustrating and exhausting!
If you feel like you're just tossing spaghetti at the wall to see what sticks, you're not alone. I am here to tell you how you can succeed, jump on over to Better Marketing With Bella to see everything I am talking about.
Drawing from my personal experience and the success stories of past clients, I break down exactly why DIY marketing often falls short and how to create an effective strategy.
Don't believe me? Give the stories a listen and see how you can be a success too.
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Episode 362: The Importance of Consistency in Your Pet Business Brand
Imagine this: a pet owner is searching for a reliable service for their beloved canine companion, and they stumble upon your business's website, social media, or storefront. What sets your brand apart? What impression do you leave on their minds? Are you tired of feeling like your pet business is just blending in with the crowd? Do you want to stand out and make a lasting impression on your customers? If so, then consistency in branding is the key!
In this episode of "Bella in Your Business: Pet Industry Business Podcast," I want to talk about something super important for all you pet business owners out there: consistency in branding. Trust me, it's a game-changer!
Doors for Better Marketing With Bella are currently open if you're looking for more guidance and support in your marketing journey.
And remember, consistency is key! So, let's get out there and make our pet businesses shine.
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Episode 361: The Dangers of Using AI to Market Your Pet Business
Is your pet business considering the leap into the world of AI-driven marketing? While it may seem like an enticing prospect, promising enhanced customer engagement and increased profitability, have you ever paused to wonder about the hidden dangers that could be lurking beneath the surface? In the realm of promoting pet-related services and products, using artificial intelligence can be a bit like walking a tightrope.
In this episode of "Bella in Your Business: Pet Industry Business Podcast," we will explore the rising trend of artificial intelligence (AI) in marketing. AI presents both opportunities and challenges for businesses. It's not a one-size-fits-all solution, and understanding its nuances is essential. Introducing Magai, an affordable AI tool suitable for small pet businesses looking to harness AI's power.
AI isn't a magic fix; it requires quality content input. While it excels at data analysis and predictions, it can't create compelling content on its own. Training the software to align with your brand and audience is vital. Customize it with your brand voice and values.
However, remember not to rely exclusively on AI-generated content. Human touch is crucial for customer engagement. Use it as a supplementary tool, not a replacement.
Consider outsourcing marketing tasks to experts to balance your workload. Embrace it's potential while staying true to your brand and maintaining personal connections with your customers.
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Episode 360: Ditch Creating in Canva and Create Engagement Instead Like Leia from Wonder Pup’s
Have you ever scrolled through your social media profiles, basking in the glory of the numerous likes and comments your posts have garnered? It's an exhilarating feeling, isn't it? The digital world showers us with instant gratification, making it easy to assume that we've got this whole social media marketing thing down pat. But, here's a question: Are those likes and comments truly indicative of your marketing prowess, or could they be misleading you into a false sense of accomplishment?
I understand the challenges that pet business owners and marketers face in the digital realm. That's why my program goes beyond vanity metrics and dives deep into the heart of effective social media marketing. Better Marketing with Bella.
In this episode of "Bella in Your Business: Pet Industry Business Podcast," I welcome Leia Johnson, owner of Wonder Pup's Pet Care, to discuss her ongoing marketing struggles and journey toward success with Better Marketing With Bella. Leia initially invested significant time in Canva for graphics and believed high social media engagement was vital for marketing. However, she soon realized the need for a better approach.
After listening to one of our podcast episodes, Leia decided to take a recommended class on social media content creation, which is paying off. She's implementing what she learns and witnessing remarkable improvements in her feed. But she doesn't stop there.
Leia decided to give Better Marketing With Bella a shot, and she's glad she did! It not only saves her time but also generates more income for her business. In our conversation, we stressed the importance of building relationships through marketing and emphasized that patience is key.
Listen in to here her real-life success with using the program! Doors to enroll are currently open and will not be open again until March!
Check out her before and after photos from using Better Marketing with Bella
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Episode 359: Bouncing Back Unleashing the Power of Resilience
Hey Jumpers! Have you ever wondered what sets apart those who crumble under life's pressures from those who seem to effortlessly bounce back, stronger than ever? In a world filled with unpredictable twists and turns, where challenges and setbacks often seem to be lurking around every corner, one thing becomes abundantly clear: resilience is the secret sauce to success.
In today’s episode of "Bella in Your Business: Pet Industry Business Podcast," we will discuss the importance of resilience. Life throws tough challenges, but resilience is about bouncing back. Surrounding yourself with positive influences and a support system can make all the difference. Facing fears head-on and taking responsibility for your actions are crucial. Conquering fears is empowering, and personal growth comes from owning up to mistakes.
I also want to remind you about "Better Marketing with Bella," designed to help small businesses improve their marketing and customer base. As a special offer for our listeners, there's a discount on the program. If you need marketing help, let's connect for a 20-minute call to discuss your goals and how I can assist you.
Always remember that resilience is key. Surround yourself with positivity, confront your fears, take responsibility, and make small changes for big transformations. You've got this!
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Episode 358: Facing Fear How Conquering Your Inner Critic Can Grow Your Business
Do you remember the last time fear held you back from pursuing your dreams? Was it that brilliant business idea you were too scared to launch, or that game-changing decision you hesitated to make? We've all been there, paralyzed by the relentless whispers of our inner critic. But what if I told you that facing fear head-on could be the key to unlocking unprecedented growth in your business?
In today’s episode of "Bella in Your Business: Pet Industry Business Podcast," I'm excited to share a profound discussion about fear and its impact on our potential. It is a universal experience that can hinder us with self-doubt and uncertainty. It's essential to recognize that it is merely an illusion, not a reality.
In this episode, I will share personal stories and experiences from listeners like yourself who have confronted and conquered their fears, emerging stronger. We'll delve into the psychological effects of fear on relationships and personal growth, and I'll offer practical strategies to overcome it. We will discuss calming techniques, breathing exercises, and the importance of confronting fears head-on. Additionally, we'll explore the incredible power of visualization and manifestation, teaching you how to shape the life you truly desire through the mind's potential.
But here's the most exciting part—I want to hear from you. Share your current fears and challenges with me, and together, we'll tackle them.
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Episode 357: How To Appeal to Millennials and the Hybrid Work Model To Gain More Clients in Your Dog Walking Business
In the dynamic world of dog-walking businesses, the winds of change are blowing stronger than ever. Picture this: a new generation of clients, the tech-savvy and trendsetting Millennials, are on the lookout for the perfect dog walking services. At the same time, a revolution in work arrangements—the hybrid work model—is reshaping the way people live and work. Now, imagine combining these two forces to catapult your dog-walking business to new heights! Yes, you heard it right.
In today’s episode of "Bella in Your Business: Pet Industry Business Podcast," I talk about this important group and as we all know millennials are a huge demographic and they have unique preferences when it comes to choosing products and services. And with the rise of the hybrid work model, it's even more important to understand how to reach and appeal to them. One of the critical things to keep in mind when marketing to millennials is convenience. They value seamless experiences and want things to be as easy as possible. So, one tip I have for you is to utilize online booking services. This allows millennials to easily schedule appointments or services with just a few clicks, without any hassle.
But wait, there's more! To learn more tips on effectively marketing to millennials and boosting your pet industry business, be sure to tune into the full episode. I don't want to be a spoiler, but I've got some valuable insights and strategies waiting for you. So, stay tuned, and let's take your business to the next level!
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Episode 356: Website Tips for Pet Business Owners with Bobby Machado
Are you ready to take your pet business to the next level? In this episode of Bella In Your Business, I sit down with website guru Bobby Machado to learn his secrets for skyrocketing sales through strategic website optimization.
Right from the start, Bobby had me on the edge of my seat with his inspiring story of building multiple thriving businesses from the ground up. I am captivated by his journey of learning the ins and outs of his industry through hands-on experience.
But the real treasure is discovering Bobby's data-driven approach to maximizing online leads. He shares eye-opening insights into analyzing website traffic and conversion patterns that I know will blow your mind. He dives deep into a step-by-step framework for developing a targeted SEO strategy from day one of your website.
This Episode with Bobby is packed with aha moments you can immediately apply to boost your pet business. His optimistic yet solutions-oriented mindset is contagious. Tune in today to claim your share of his proven tactics for growing a successful online presence. Your future customers will thank you!
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Episode 355: Why You Need Systemized Pet Sitter Training…and How To Leverage It!
What sets an exceptional pet sitter apart from the rest? The answer lies in the power of systemized pet sitter training.
Gone are the days when pet sitting was seen as a casual gig; today, it's a bona fide profession that requires a deep understanding of animal behavior, health, and client expectations.
In this episode of Bella in Your Business: Pet Industry Business Podcast, I want to talk about something that's really important in the pet care industry - standardized training. You see, it's crucial for all team members to be on the same page when it comes to taking care of our furry friends. That's why I believe in having a training system that's easy to follow and understand.
I think it's also important to cater to different learning styles. We all learn in different ways, so incorporating different methods like videos, hands-on training, and written materials can really make a difference.
Another thing I want to emphasize is the importance of showcasing your training system. By displaying it on your website and social media platforms, you're showing potential clients that you take their pets' care seriously. It instills trust and security in them.
That's why I'm so excited to introduce you to Pet Care Team Training, a company I co-founded. We offer a program that provides standardized training for pet care businesses. It's a comprehensive system that covers everything from basic pet care to advanced techniques.
And here's the best part - I want to offer you a special deal. As a listener of this podcast, you can try our program for free. Just visit our website and sign up for a trial. I know you'll love it!
So let's make sure our furry friends are in good hands by implementing standardized training in the pet care industry. Together, we can make a difference!
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Episode 354: Habits and Behaviors Of Successful Pet Business Owners
Hey Jumpers, have you ever noticed how some people seem to have a natural talent for staying positive, no matter what life throws at them? You know the ones – they're the ones who can find the silver lining in the darkest of clouds, turn setbacks into comebacks, and have a contagious zest for life that makes you wonder if they've discovered some secret happiness potion. Well, guess what? There's no magic involved – just a set of skills and attitudes that anyone can cultivate.
In this rollercoaster of existence, it's easy to get caught up in the whirlwind of negativity – the never-ending news cycle, personal challenges, work stress, and the general feeling that the universe might be conspiring against us.
Welcome to another episode of Bella in Your Business: Pet Industry Business Podcast. In this podcast episode, I'm going to share my personal journey of overcoming challenges and offer some advice on how to stay positive and accomplish things even when life gets tough. Trust me, I've been there! I can't stress enough the importance of personal growth and self-development. It's what helped me get through some of the toughest times in my life. I'll also be sharing my own experiences with habits and behaviors, because let's face it, we all have some bad habits we'd like to kick to the curb.
As a single mom, I know firsthand the challenges that come with juggling it all. But I've learned some strategies along the way for maintaining a healthy lifestyle, and I can't wait to share them with you.
One thing I'm really passionate about is the power of neuroplasticity and habit stacking. It's amazing how our brains can change and adapt, and by intentionally stacking positive habits, we can create lasting change in our lives.
And hey, it's not just about personal growth - there's a connection between our personal and business lives too. So if you're a business owner looking to level up, I'm here to offer my assistance and help you become the best version of yourself.
So grab a cup of coffee, sit back, and let's dive into this episode together. I'm here to help you navigate life's challenges and come out on top. Let's do this!
Want to chat? Get on my calendar!
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Episode 349: The Key to an Efficient Pet Sitting Business
Hey, Jumpers! Let's face it. Running an efficient pet business is no walk in the park. From managing staff and inventory, to marketing your services and maintaining a welcoming environment, the daily challenges can often feel overwhelming. With each passing day, you may find yourself yearning for a way to streamline your operations, break free from the shackles of mundane tasks and administrative burdens, and truly thrive in the realm of pet care.
Are you ready to revolutionize your pet business and unleash unparalleled success? I'm Bella Vasta, and in this captivating episode of "Bella in Your Business podcast," I'm happy to share powerful insights that will transform the way you operate. Together, we'll optimize your client onboarding process, create a strategic marketing system, develop a foolproof hiring process, and simplify payment collection. Streamlining these key areas'll save time, reduce overwhelm, and elevate your business to new heights.
So, if you're tired of feeling overwhelmed and ready to work smarter, not harder, join me on this journey to pet business success. Don't miss out on the strategies that will revolutionize your operations and help you run an efficient pet business. WithTune in now and let's embark on this exciting adventure together!
Let's get started!
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Episode 348: 10 Steps To Hiring The Right Pet Sitting or Dog Walking Employee that Most Forget About
In the competitive and fast-paced world of the pet business, building the perfect team can be a challenging task. With numerous responsibilities to juggle, it's easy for pet business owners to overlook crucial aspects of hiring.
In this episode of Bella in Your Business podcast, we're diving into a topic that's near and dear to every entrepreneur's heart: hiring the right people. It's all about finding those incredible individuals who can help you achieve the coveted time and financial freedom we all dream of. I will share insights on common hiring problems and ten practical steps to improve the process. If you're feeling overwhelmed by the hiring process or simply need a helping hand, don't hesitate to reach out. I'm here to assist you and offer guidance along the way. Remember, taking action is the first step towards building your dream team and achieving the freedom you deserve. Let's make hiring a breeze and embark on the journey to freedom!
Let's get started
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Episode 347: Uplevel Your Chat GPT Game For Your Pet Sitting Business With Dustin Stout
Move over, sci-fi dreams, AI has crashed the party! This groundbreaking innovation is giving us a rollercoaster ride of excitement, curiosity, and non-stop chatter. It's like a magical genie reshaping how we live, work, and play! Buckle up, Jumpers, the future's here, and it's powered by AI awesomeness!
Welcome to another exciting new episode of Bella in Your Business: Pet Industry Business Podcast. Today, I have a special guest joining me, the fantastic Dustin Stout, a digital marketing consultant. Get ready to dive deep into the fascinating world of A.I. and discover how it's revolutionizing businesses like Dustin's. We'll explore the power of ChatGPT, human-like responses, and his game-changing interface called Magai. And here's the icing: Magai has a more extensive context window and faster response time, making your experience unbelievably awesome. Trust me, this episode is packed with juicy insights and incredible stories that you won't want to miss. So sit back, relax, and let's embark on this AI adventure together!
Let's dive in!
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Episode 346: The Ins and Outs of Artificial Intelligence for your Pet Sitting Business To Save You Time and Money
In the ever-evolving landscape of business, staying ahead of the competition is no longer a luxury—it's a necessity. As entrepreneurs, executives, and visionaries, we constantly seek innovative strategies to drive growth, enhance productivity, and maximize profitability. And in this digital era, where technology is rewriting the rules of success, there's one groundbreaking force that has emerged as a game-changer: Artificial Intelligence (AI).
Hey jumpers, it's Bella Vasta, your go-to pet industry expert! Get ready for an electrifying episode of "Bella in Your Business: Pet Industry Business Podcast," where we dive headfirst into the world of AI. This time, I'm joined by the incredible Kelly Noble Mirabella. Kelly is a seasoned digital and social media marketing professional, a renowned chat marketing trainer, and co-author of Digital Etiquette for Dummies, and has collaborated with top companies in content development and promotional projects.
Together, we'll unravel the secrets of artificial intelligence's impact on our beloved industry. We'll spill the beans on how giants like Canva, ClickUp, and ChatGPT are revolutionizing the pet industry using artificial intelligence. But hold on tight because we're not stopping there! We'll dish out tantalizing tips on how small businesses, just like yours, can successfully implement AI and save precious time using cutting-edge AI tools. From mind-blowing content repurposing hacks to staying one step ahead with AI advancements, this episode will leave you hungry for more. Don't miss out on this game-changing experience as we unleash the power of AI in your business and take it to unprecedented heights!
Let's dive in!
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Episode 345: 3 Of The Biggest Bad Habits I See in Pet Sitting Businesses
Hey Jumpers, let's real talk, shall we? Running a business is an exhilarating adventure, full of thrilling victories and heart-pounding challenges. But let's face it, sometimes it can feel like we're juggling a dozen flaming swords while riding a unicycle on a tightrope. It's in those moments when you think you're nailing everything, only to be blindsided by sneaky bad habits like a lack of documentation, an overcomplicated system, or neglecting regular evaluation and improvement.
Join me in this episode of Bella in Your Business podcast as I share the 3 of the biggest bad habits I see in pet-sitting businesses. Discover the power of documenting processes, simplifying systems, and regularly evaluating and improving your business systems. By doing so, you can enhance efficiency, save time, and create a better experience for your team and customers. Don't forget to join our mastermind program to learn more about leveraging AI and improving your business systems. Tune in now and take your pet business to the next level!
Let's dive in!
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Episode 344: 3 software applications to help you with creating your systems and processes
Are you ready to take your business to new heights of productivity and efficiency? In today's fast-paced world, staying on top of tasks and managing communication can be a daunting challenge. But fear not, because there's a trio of software solutions that can revolutionize the way you run your business: ChatGPT, ClickUp, and Slack. These powerful tools are designed to simplify your workflow, streamline communication, and bring a newfound sense of order to the chaos of systems and processes.
In today’s episode of the Bella in Your Business podcast, I invite you to explore the significance of establishing effective systems and processes within your business. Join me as we delve into three remarkable software tools that can assist you in creating and implementing these essential frameworks. Additionally, I highly recommend joining my Facebook group and participating in a mastermind program specifically designed to leverage the power of AI in business. Consolidating all your team's communications in a single platform is crucial for maintaining order and clarity, avoiding chaos and confusion. It's worth taking a moment to contemplate the benefits of investing in these software tools and the positive impact they can have on your business operations.
Let's get started!
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Episode 343: 4 Systems You Need In Your Hiring Process
Are you tired of sifting through countless resumes and interviewing candidates who just don't seem to fit the bill? Well, you're not alone. Hiring the right candidate is a crucial task that can make or break the success of your business. It goes beyond simply finding someone to show up for an interview; you need individuals who possess the qualities that align with your company's values and goals.
In today’s episode of the Bella in Your Business podcast! I will be sharing tips and strategies on finding the ideal candidate and developing an efficient recruitment strategy and the four steps in mastering hiring systems. As someone who has experienced the importance of these aspects firsthand, I can't stress enough how crucial it is to have empathetic, nurturing, detail-oriented, trainable, and pet-loving individuals on your team. I invite all of you to join my hiring group and mastermind community, where we delve deeper into these topics and provide ongoing guidance and advice. It's a great way to connect with like-minded individuals and learn from each other's experiences.
Let's get started!
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Episode 342: What’s The Difference Between Systems And Processes?
Are systems and processes the unsung heroes that make or break a business? Think about it for a moment. Just like gears in a well-oiled machine, these unassuming elements play a vital role in the day-to-day operations of any successful venture. They ensure smooth functioning and optimal performance, helping businesses scale, avoiding costly mistakes, and maximizing efficiency. Without them, chaos reigns, opportunities slip away, and growth becomes an uphill battle. Join us as we unveil the secrets behind these powerhouses of business success.
Get ready for an exciting episode of the Bella in Your Business podcast! Join me as I take a deep dive into systems and processes in business. Trust me, you don't want to miss out on what's coming up in June. With ChatGPT and other Ai technologies taking the world by storm, it's crucial that your business stays ahead of the game, especially when it comes to hiring. That's why this month, I'll be teaching you how to leverage Ai in your hiring process and take your business to the next level.
But wait, there's more! I'm thrilled to announce a pop-up group called "Hiring with AI for Your Pet Business" that I'll be hosting in June. You'll learn all the insider tips and tricks to make the most of A. I in your hiring process. And as a special treat for our podcast listeners, I'm offering a discount of $20! So tune in to this engaging episode and get ready to take your business to new heights. Don't forget to check out my website for more information. Let's make your business thrive!
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Episode 341: Learn How To Never Lose An Employee With Joey Coleman
Are you tired of losing employees within the first 100 days? The constant cycle of recruitment, onboarding, and training can be a never-ending challenge for businesses. Just when you think you've found the perfect candidate, they vanish, leaving you to start the process all over again. It's frustrating, time-consuming, and costly. But fear not! In this podcast episode, we're about to dive deep into the heart of this issue and uncover the secrets to retaining top talent from day one.
Today's episode of Bella in Your Business: Pet Industry Business Podcast, we are thrilled to feature Joey Coleman on the show. Joey is an award-winning speaker and author specializing in customer and employee retention. With over 20 years of experience, his captivating keynotes and actionable consulting projects empower organizations to enhance customer experiences. Joey's expertise has earned him recognition as a trusted advisor in the field. He is also releasing his latest book, "Never Lose an Employee Again," on June 27, providing valuable insights into fostering solid relationships and turning your employees into advocates.
In our conversation with Joey, we discuss the eight phases of the employee journey and emphasize the importance of each phase. Joey explains that businesses should make the offer letter feel like an invitation to the best place the employee will ever work, rather than a memo from a lawyer. We also highlight the shocking fact that 40% of new hires do not make it to their 100-day anniversary, making it crucial to get the first 100 days right. Joey shares the case study of Jam, which creates a remarkable first-day experience for new employees. If you're interested, Joey is offering a training session for his new book. Attending the training session or purchasing the book could provide valuable insights and strategies for retaining employees.
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Episode 340: 7 Ways To Coach Your Team To Great Customer Experiences
Have you ever walked into a restaurant, only to be met with indifferent waiters and lackluster service? Or tried to contact a business, only to be left on hold for what feels like an eternity? We've all been there, and it's a frustrating experience that can leave a sour taste in our mouths. But for businesses, it's more than just a frustrating encounter – it's a slow death. Ignoring the customer experience is a surefire way to lose customers and damage your brand's reputation. On the flip side, successful businesses know that treating the customer as king is the secret to their success Are you ready to turn your business into a customer experience powerhouse? Tune in to today's episode of Bella in Your Business: Pet Industry Business Podcast, where I will spill the tea on seven insider tips to improve your customer experience game. Drawing from my own experience, I'll share practical advice on managing client expectations, streamlining communication, and building trust. From clear communication to client-centered onboarding, I'll reveal the keys to success that will take your business to the next level. Don't miss out - listen now and start wowing your customers today! Let's dive in!
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Episode 339: Stop This Fear And Start Getting Testimonies From Clients
Have you ever had a negative experience with a company but felt like your voice wasn't being heard? You're not alone. Many companies today are failing because they do not ask for feedback from their customers. This can result in a disconnect between what customers want and what companies are delivering, leading to lost sales and damaged reputations. In today's fast-paced and ever-changing business landscape, it's more important than ever to actively seek out feedback from your customers and take action.In this episode of the Bella in Your Business: Pet Industry Business , I am talking about the importance of asking for feedback from your clients. I will be diving deep into the triggers and insecurities that may hold some business owners back from asking for feedback, and explaining why every pet business owner must embrace feedback as a tool for growth and improvement. You won't want to miss out on the insights, including some of the feedback loop examples and the significance of personalizing the feedback process and actively listening to your clients. So be sure to tune in for much more! :)
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Episode 338: 3 Ways to Retain Clients and Employees in Your Pet Business
Imagine this: You're running a successful business, sales are booming, and life is good. Suddenly, your customers start dropping off like flies, and you can't figure out why. This nightmare scenario can be avoided by tracking your churn rates. Let's dive into why it's crucial for your business's survival.In this episode of the Bella in Your Business: Pet Industry Business Podcast , I discuss the importance of tracking churn rates to gain insight into the health of a business. While emphasizing the need for businesses to be proactive in addressing underlying issues. Do you know retaining existing customers is not only cheaper than acquiring new ones, but it also increases your revenue? So, if you want to make more money and keep your business thriving, buckle up, and let's talk about churn rates.
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Episode 337: Numbers You Need To Know In Your Business
Hey, Jumpers! Today's topic is all about numbers and their importance in your business. It may not be the most exciting subject, but hear me out, because it is definitely one of the most critical aspects of running a successful business. Many business owners tend to overlook the significance of numbers in their operations, leading to financial mismanagement and potential losses. In this podcast episode, we'll dive into the numbers you need to know in your business and ensure you're getting them right. Whether you're a small business owner or a CEO of a large corporation, understanding and utilizing the right numbers can help you make better decisions, identify growth opportunities, and increase your bottom line.
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Episode 336: Trends I Am Seeing In The Pet Business Industry
In this episode of " Bella in Your Business: Pet Industry Business Podcast," I discuss three pet business trends I see right now that you should be jumping on. As a former pet business owner myself, I can recognize pet business trends such as: Standing in your own power when communicating price increases to clients, and considering virtual consultations as a way to streamline your processes and save time. Lastly, take note of the increasing number of pet walking and sitting companies also offering dog training services.
What pet business trends have you been seeing lately in business? Does anything big stand out to you? Let me know! Also, if you're thinking about numbers in your business, I will be discussing crucial numbers that are essential for every pet business owner to be aware of. Don't forget to tune in to stay updated with the latest developments in the ever-changing landscape of the pet business. Thank you, and I hope you enjoy it!
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Episode 335: 4 Things You Should Stop Doing On Social Media So You Can Start Getting Results
Social media is a great way to connect with your customers and build trust, but it can also be a huge time-sink. We all know that social media is a big part of our business. It's where people are, and it's where they talk about your business in the most positive ways. That’s why you need to get it right! But how do you start getting results on social media? How do you grow your audience and make more sales? In this episode of the Bella in Your Business: Pet Industry Business Podcast, I will share four things that business owners should stop doing on social media to get better results. Emphasizing the importance of having a strategy for social media highlights, engaging with the audience, including others in posts, and creating evergreen posts. My advice is practical and actionable. These tips are part of the strategies taught in Better Marketing with Bella.
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Episode 334:The Secret Dozens Of Pet Businesses Use To Attract Employees
Hey, Jumpers! If you're feeling overwhelmed trying to juggle your business and personal life while struggling to attract new clients, you're not alone. The good news is that there's a solution that can help take your business to the next level! Have you heard of Better Marketing with Bella? A pro at helping businesses like yours grow without sacrificing your personal life and relationships. You can shoot me an email at bella@jumpconsulting.net or schedule a quick 20-minute phone call at jumpconsulting.net/20. Remember, investing in marketing is key to growing your business, and my program can help make it happen. In this podcast episode, Bella Vasta, a business coach and host of the "Bella in Your Business: Pet Industry Business Podcast discusses the importance of marketing and how her program, Better Marketing with Bella, can help business owners solve common problems. I emphasize that marketing is not just about getting more clients, but also about building relationships and creating a strategy that works for the long term. I share examples of how her program has helped business owners hire multiple people and even create waitlists due to high demand. I encourage listeners to expand their mindset and consider the power of marketing beyond just graphics. Please tune in for more!
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Episode 333: 3 Reasons to Jump on Reels If You Haven’t Already (+ 3 Easy Reel Ideas)
Hey, jumpers! Have you heard about Reels? They're the talk of the town in the social media world these days. If you run a pet care business, you might be curious about what all the fuss is about and how it could benefit you. Well, no need to worry because we've got you covered - we'll fill you in on everything you need to know! In this episode of the Bella in Your Business: Pet Industry Business Podcast, we discuss the benefits of using Reels for pet business owners. We learn about the importance of showcasing personality through reels, as it allows for a behind-the-scenes look at the business and can connect with potential clients on a deeper level. Bella provides practical tips for creating effective reels, including recording funny and adorable interactions with animals and collaborating with other businesses. You simply can’t afford to miss this episode! Let’s dive in!
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Episode 332: What Should – and Should NEVER – Appear In Your Social Profile For Instagram and Facebook
In today's digital age, having a strong social media presence is crucial for any business looking to succeed. With millions of people using platforms like Facebook, Instagram, and Twitter every day, it's more important than ever to make a great first impression. And that's where having a good social media profile comes in.Hey there, welcome to today's episode of Bella in Your Business: Pet Industry Business Podcast! We are going to be chatting about something super important - having a great social media profile! With Facebook and Instagram being such popular platforms, it's crucial to make sure your profiles are top-notch. We will be covering all the do's and don'ts, so you can make sure you're putting your best foot forward. And hey, don't forget to join us for the Better Marketing with Bella program too! It's going to be awesome. Let’s dive in!
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Episode 331: Anatomy of a Social Post: How to use Hooks, Hashtags, and Hype to Make More Sales
Are you struggling to make sales on social media? Do you feel like your content is not reaching the right audience? Then this episode is the one you've been looking for.
Welcome to the latest episode of Bella in Your Business: Pet Industry Business Podcast. In this episode, Bella talks about the importance of using hooks, hashtags, and hype to boost your social media sales. With her extensive experience in social media marketing, Bella shares practical tips on how to create attention-grabbing hooks that resonate with your target audience. This episode is a must-listen if you want to take your social media game to the next level and increase your sales. And that's not all - don't forget to check out Better Marketing with Bella, the coaching program, and success stories. It's a fantastic resource that can help you improve your social media strategy and leadership skills.
So, tune in and enjoy!
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Episode 330: 3 Ways to Delight Your Clients Through Social Media
Hey, jumpers! It's no secret that in today's fast-paced world, businesses are constantly searching for ways to gain a competitive edge over one another. With modern technology, many companies are looking towards social media platforms to connect with their target audience. Unfortunately, though, not many businesses are hitting the mark when it comes to delighting their clients through social media. That's why it's crucial to find effective strategies for standing out from the crowd and impressing your clients.
Welcome to Bella in Your Business: Pet Industry Business Podcast! In this episode, we're going to dive into some awesome ways to delight your clients through social media. We have got three amazing tips to share with you, i.e. showcasing your work to delight your clients, sharing funny pet pictures, and engaging with your clients. Trust us, these tips are going to take your social media game to the next level and have your clients smiling from ear to ear! So, sit back, relax, and tune in to this episode to learn more about how to be creative and delight your social media clients.
Let's do this!
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Episode 329: Score Big: 4 Advantages of Having a Standardized Interview Scoring System
Recruiting and hiring the right candidates can be a challenging process for organizations, and mistakes can be costly. However, with the introduction of standardized scoring systems, many organizations are now finding it easier to make informed hiring decisions.
Standardized scoring systems provide a consistent framework for evaluating candidates, allowing organizations to assess applicants based on objective criteria. This helps to reduce bias and subjectivity in the hiring process, ensuring that candidates are evaluated fairly and accurately.In the latest episode of Bella in Your Business: Pet Industry Business Podcast, we delve into the topic of using a standardized scoring system in the hiring process and its four key benefits. We provide valuable insights on how this approach can help organizations find the most suitable candidates for their job vacancies. If you want to know more about the advantages of standardized scoring and how it can enhance your organization's hiring process, be sure to tune in to this episode. We will cover various benefits of this method and offer practical tips on implementing it efficiently. Enjoy!
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Episode 328: Interview Warning Signs: 6 Red Flags to Watch Out for During the Hiring Process
Just like dating, hiring can be a beautiful thing. You fall in love, get married and have children. For a while there's nothing but bliss in your marriage — then it all falls apart. You're devastated and heartbroken over the loss of something so great. But what if there was a way to avoid all of that devastation? The problem is, most people don't pay attention to the red flags until they've already lost everything.
In this latest episode of Bella In Your Business: Pet Industry Business Podcast, we take a closer look at six key red flags that should be on your radar during the hiring process. This episode provides useful insights and a new perspective on the hiring process, whether you're a seasoned HR expert or a job seeker searching for your next career move. By tuning in, you'll gain valuable advice on how to identify red flags and avoid costly mistakes in the hiring process. Enjoy!
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Episode 327: Candidate Magnet: How to Attract the Best Job Candidates with the Top 5 Benefits They Want
We all love to hear this kind of news -- "Congratulations on your new job" or "You got the promotion - Isn't that great?" However, these kinds of things take time and are more than just executive decisions. There are several things that attract top talent and retain them long-term. One of them is offering employee benefits that not only help to create a work environment where they want to stay but also deliver tangible benefits to keep them happy and productive.
Greetings and a warm welcome to Bella In Your Business: Pet Industry Business Podcast. In today’s episode, we talk about the top five most valuable benefits that can help companies attract and retain the best job candidates in the highly competitive job market of today. During the episode, we go over nine ideas for employee benefit packages that can be offered to employees, such as health insurance, flexible schedules, retirement savings plans, and more. You simply can't afford to miss this episode, particularly if you're aiming to hire and retain top-performing employees.
Let’s get started!
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Episode 326: Culture Club: How to Attract Top Talent with a Winning Workplace Culture
In today's fast-paced business world, companies are constantly looking for ways to stay ahead of the competition and attract the best and brightest talent. However, many people today ignore the power of creating a winning workplace culture as a key component of attracting top talent. A strong workplace culture not only attracts top talent, but it also increases employee engagement, productivity, and overall business success. In this episode, we will explore the importance of workplace culture and the strategies that companies can use to create a culture that attracts and retains top talent. So sit back, relax, and let's dive into the world of attracting top talent with a winning workplace culture.
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Episode 325: Retention Revolution: How To Decrease High Turn Over Rates
Are you tired of constantly having to replace employees and going through the hiring process over and over again? Imagine having a team that stays with you for the long haul! Imagine never having to worry about the retention of your staff. What would that look like to your business?
I've got the secret to reducing turnover rates and keeping your employees happy, engaged, and committed. In this episode, I'm going to reveal the retention revolution and share with you the key steps to creating a positive and thriving company culture.
And if you missed my BIG announcement on social, we are gearing up to start a new hiring group, Destination Hire. A two-week group jam-packed with everything you need to know about hiring, templates, sample schedules and a free 20-page download PDF. Listen for a special code in this episode for $20 off! Then head over to jumpconsulting.net/destinationhire
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Episode 324:How To Find A Business Mentor That Will Help You Thrive
Are you feeling lost and unsure of where to turn as you navigate the challenges of entrepreneurship? It may be time to seek out a business mentor who can provide valuable advice, support, and encouragement.
I think it's important to have a few mentors in your life, especially when it comes to running a business. These people can provide valuable support, advice, and encouragement as you navigate the challenges and opportunities of entrepreneurship. But finding a good business mentor isn't always easy, and it requires a bit of effort and perseverance.
One thing I see a lot is people blindly following anyone who calls themselves a mentor, without really knowing if they have the experience and expertise to truly help them. That's why I've been so open and transparent on this podcast - I want you to understand who I am and what I stand for, because it's not enough to just reuse what other people are saying without actually doing the work.
So, how do you find a business mentor that will actually help you thrive? This week I am diving in to help you discover exactly how and who will help you succeed.
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Episode 323: The One Thing That Got This Pet Sitting Business Through 2020 And Still Thriving Today
Let's face it, 2020 was not a good year for most businesses. A lot of pet sitting and dog walking companies shut down - but did they ever think they would come back stronger than ever? This week's guest Stephanie is going to share with you her secret weapon on how she came back with a vengeance. How her has people in line to be hired and how her systems help run her business without her.
Many of you have been exactly where Stephanie was. Or maybe you still are? Secretly thinking of throwing in the towel because the reality you chose to see is dismal and gray. Listen in to today's episode to hear straight from Stephanie from Chicago Urban Pets on how just exactly she went from her business as a dead standstill to thriving more than ever.
On this episode, we meet Stephanie Surjan, owner of Chicago Urban Pets. She was facing the struggles of running a business alone and fighting for survival, desperate for support and a way out, Stephanie turned to Bella's Mastermind program, finding it to be a game changer for her business. With the structure and support provided, Stephanie was able to improve her sales and marketing efforts, hire and retain top talent, and streamline her business, ultimately leading to significant growth and a bright future for Chicago Urban Pets.
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Episode 322: Want to Achieve Success in the Pet Industry with Your Marketing And Hiring? Here’s How Becky Lea from Paws Around Motown Did it
Have you been struggling with creating an effective hiring system where you aren't ghosted and quality people show up to interviews? Or maybe you have been working hard to level up your social media to attract the right clients and employees? In this episode you will be inspired to listen to the story of Becky Lee, the owner of a dog walking and pet sitting business, Paws Around Motown.
She first got involved in the pet industry in early 2020 or 2021 and quickly made a name for herself by working hard and soaking up as much information as possible. In the summer of 2021, she traveled to Chicago for an intensive session with a better marketing professional to work on improving her hiring process and building a community on social media. During the session, they created a 10 step hiring process and worked on setting up timelines to help Becky find the best candidates for her business. After implementing the strategies she learned during the intensive, Becky was able to improve her hiring process and build a strong community on social media. As a result, her business has seen significant growth and success.
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Episode 321: 4 Easy Steps to Asking for a Testimonial – and Why You Absolutely Should
Hey there! Are you ready to learn the secret to making it rain with testimonials? Look no further, because on this episode, we'll be sharing all of our best tips and tricks for collecting and using client feedback to boost your business. We also have a freebie download for you as well! In this episode, we'll be discussing how to make it rain testimonials and how they can help build trust and credibility with clients. Asking for testimonials can also serve as social proof, showing others that your services are reliable and effective. Additionally, sharing testimonials can help foster a sense of community and connection with clients, which can improve customer loyalty and retention. It's important to highlight the most important parts of a testimonial, rather than posting long paragraphs that may not get read. Testimonials can be used in various ways, such as on social media, on your website, or in email marketing campaigns. When asking for testimonials, be sure to make it easy for clients to leave a review and to thank them for their feedback. Remember to also follow up with clients who have had a negative experience and see if there's anything you can do to improve their satisfaction. By following these tips, you can effectively use testimonials to market your business and build strong relationships with clients.
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Episode 320: Feeling Stuck? This Is The #1 Thing You Need To Hear
Have you found yourself in a rut lately? Like a place where you just feel stuck. There are many reasons why business owners find themselves stuck in a rut, but not many know what to do next.
The good news is you are not alone, we have all been there before. In this week's episode, we are breaking through that business rut and discussing ways to overcome the feeling of being stuck! I am diving deep into the strategies and tactics that you can use to break free from a this rut and get back on track toward success and growth.
Follow along to find the common causes, tips to overcome feeling stuck, and how to maintain your momentum.
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Episode 319: Want More Profits? Here Is What You Need To Do
Have you had time lately to be intentional about your self-development? As a leader, because that is what you are, you need to continue to grow and develop. And when we are not intentional about it, influences come in and alter our ways of thinking.
Today I want you to think about the things that influence your life. What are you reading, who are you spending time with, and how are you developing in a way that will benefit you and your business?
If you knew it was as simple as doing this during brushing your teeth or getting ready in the morning, would it be something you prioritize? Because today I am telling you it is not about having enough time, but prioritizing self-development to help you and your business grow.
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Episode 318: Bedbugs, Boundaries, And Business: How To Be A Person Of Your Word
How does it feel when you cannot trust someone? But I think the better question we should ask is, what if you do not trust yourself? You might be thinking, how am I not trusting myself? Plain and simple, it is when your yes doesn't mean yes or your no doesn't mean no.
We have all met that person in our life (or maybe we have been that person) that will give you a yes, but in reality, they mean no. How does this translate to your business? How can you be the affirmative leader and make sure your staff trusts your word?
Today I get a little personal with you, sharing stories that helped me realize the depth meaning behind someone's yes and no. And how this will translate to your life, your staff, and your business. How you can ensure your staff trusts you.
If you haven't already, subscribe to Bella In Your Business on your favorite podcast streaming site today!
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Episode 317: Are Toxic Cycles Ruining Your Business Relationships?
We have all been there, toxic relationships. The kind that leaves us feeling defeated and knocked down when it is all done and said. The toxic cycles that repeat over and over again, ultimately making us lose trust. Whether you have been affected by someone toxic or been the toxic person yourself, this is something we have all experienced.
But how does it affect our lives when we allow this toxicity? What are the effects it has on your business life? Can your business really thrive and grow with this toxicity looming over it? Or maybe the effect on you is so heavy your focus can't even begin to help your business flourish.
This is deep. Thankfully, there are approaches to take to fix toxic cycles in your business relationship but it requires reevaluating these toxic relationships and taking these necessary steps. This week I am getting real with you, challenging you to take a deep look into those toxic relationships and giving you insights on what you can do to fix these toxic cycles.
Subscribe to Bella In Your Business on your favorite podcast streaming site today!
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Episode 316: 4 More Ways To Practice Self-Care During The Holiday Rush
What if there was a way to prioritize self-care during the holidays but not jeopardize business? Would you be willing to make small (but important) changes that would allow you to ensure self-care is a priority but kept business booming?
Many business owners today sacrifice their own self-care for the name of their business. Saying "yes" to everyone else except the most important person, you. You are the glue of your life, holding together family and business aspects, balancing everything else thrown your way.
If you have heard the statement, "you can't pour from an empty cup" it is completely valid. Today I am going over 4 things you can do to make sure you prioritize self-care (read: boundaries) and make the holidays a time for family and friends. Most importantly, I want you to remember why you got into this in the first place and how important YOU are to your business.
Subscribe to Bella In Your Business on your favorite streaming platform today!
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Episode 315: Book More, Work Less, How To Use These Little-Known Social Media Tools To Market Your Business
If you are a business owner, I am pretty sure you already know your social media is the biggest flex you have to market your business. And before you dismiss this topic, "yea Bella, I know, I use my social media every day" just hear me out. Because, while you might feel like you are constantly using your social media, are you utilizing it to its' fullest potential?
You may be up with all the social media trends, prepared as they come, and know what to expect out of your social media platforms. But, I can almost guarantee you might be missing these hidden tools that will help market your business. I have a plethora of client success stories out of my Mastermind group and Better Marking With Bella that can attest, these tools can and will help market your business if you are willing to give it a try,
This week I am bringing your five social media tools, that will help up your social media game. I want to hear from you this week, have you tried these tools to market your business? Or are you willing to give it a try now?
Subscribe to Bella In Your Business on your favorite streaming platform today!
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Episode 314: How To Put Social Media On Autopilot For The Next 4 Weeks – In Just 60 Minutes
What would it mean for your business if you could wake up tomorrow morning not having to worry about what you are going to post on social media? Or maybe never having to worry about if you forgot a national holiday and get to post your own content rather than sharing others. What would it mean to your business if you were batching content?
If you are spending days on end living in Canva trying to keep up with your social media needs, it sounds like batching content is exactly what you need to be doing.
I know, the idea of batching content may be intimidating and sound pretty hard. But with direction and discipline, you will see the results you are hoping for. Today I am sharing with you tips on how to batch content for the next 4 weeks, in just 60 minutes. Holidays are among us, and your time is special. Learn how to put marketing on autopilot so you can focus on your business rather than being in it.
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Episode 313: The Top 5 Most Effective Social Media Tips For Dog Walking Business Owners
There is a plethora of dog-walking businesses displayed in the digital world. But why does your social media stand out from the rest? You don’t want to be just every other dog walking page, but rather stand out by showcasing unique and different content. Your social media page is most likely the first thing potential clients are going to see about you, do you think it is enough to make them hire you?Maybe you don't know what to post, and I understand it, there are no changes almost daily in the digital world and it can be hard to keep up on. Or maybe you are spending too much time reposting other companies' content.
Whether you have no clue where to begin or are stuck somewhere in the middle, I want to help you move your social media marketing to where it needs to be.
This week I am giving you tips on how to achieve uniqueness that sets your business apart from the rest.
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Episode 312: The Evolution Of Better Marketing With Bella
I am coming to you today with a special, secret episode to spill all the secrets about Better Marketing With Bella.I know a lot of you struggle with doing social media on your teams. Whether you have done it yourself or sourced out to pay someone else to do it. My goal is to help you with your own marketing production and shine a little light on why this program is so successful. When Better Marketing With Bella began in 2017, it was very different. Mostly, because social media was different. I completely understand why you feel like you might be falling behind of the trends of social media that will help you obtain more clients and staff members. That is where Better Marketing With Bella comes in, and why we have changed it almost every single semester. Because as social media evolves, we must also. I am here to build you and your team up with the hopes of eventually graduating you from the program and leveraging all the social media trends there are.
Listen in on some insight into how it all began and the evolution of Better Marketing With Bella. I'll tell you how and why this program is leading clients to their dream success and how it can for you too.
I'm putting it all out there today, just for YOU! If you are wanting better marketing then this is the podcast for you.
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Episode 311: 3 Easy Ways To Use Social Media Marketing To Get More Clients
So you say you want to attract more clients? What if I told you that you do not need to wait around for them to come to you? That you can actively be out there attracting the right clients for your business. Or train someone on your staff to proactively attract more clients.
Social media. You have heard me say it before and I will say it again. Social media works. It is how you are using social media to attract more clients, that is either working or not working for you.
Today I am giving you three easy ways you can be using your social media to attract more clients, that you probably aren't already doing. Along with success stories of clients who are doing it!
These are three high-level, strategic marketing moves that you can't afford to overlook.
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Episode 310: My Funniest Pet Stories And How To Make It Into Social Media Posts
In this industry, we all have them. This hysterical, how the heck did this happen to me, funny pet stories. But these stories can be used for much more than a funny, casual conversation. You can be leveraging these funny pet stories.
Yes. Leverage these stories for your social media posts and content.
Take those funny pet stories and show your clients and potential clients your hustle. These stories can show your audience that you can handle the tough things, guarantee your business, and follow their exact direction. Even if it's the funniest thing you have ever done. It is a fun way to show your audience the times you had in your business that made an impact on your or your business.
This week I am bringing you 3 of my own funny pet stories and how they can be used to leverage social media content. So, get ready to laugh a little and learn how to batch a whole lot.
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Episode 309: 3 Ways To Beat The Competition At Their Own Game
You might be looking to increase your business, or take on more clients. Maybe trying to grow your business and increase your revenue. Whatever it is you are looking to do, you need to stand out from the competition.
What are you doing differently that will stand out from your competition? What if I told you there are things you can be doing right now that will make sure you are the one to stand out from the competition and take on the clients?
Today I am giving you three tips to start doing today, that will make all the difference. 80-90% of people are not doing the first tip, so it is up to you to stand out from the competition. Solidify the business you want for the holiday season now so you can enjoy your time with family and friends.
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Episode 308: What Every Dog Sitter Needs To Know For The Holidays
It may be September, but the best thing you can do to save yourself time (and sanity) is to plan ahead for the holidays. Plan what business will look like, and how much or how little you are wanting to take on. Then prioritize everything. Right now you may be so swamped that the thought of planning for the holidays sends you into overdrive, but stick with me. Are you wanting to take a holiday trip to the cabin? Maybe a tropical vacation to the Bahamas. Spend more time with those who are most important. Prioritize what is important first and plan accordingly. This week I am breaking it down for you, giving you the exact tips you will need to plan for the holidays . After all, it is the season to be jolly, not stressed.
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Episode 307: Want To Drive Your Business Into The Ground? Do These 3 Things Every Day
Sometimes we think we know all the right things to do to have a successful business.
But the truth is, we are not always at our best. Certain things we think or do are causing us to drive our businesses into the ground.
This week I want to make you aware of these things. Because if you are aware, you then can see what you are doing wrong and adjust correctly to get your business where you want to be.
All the stress you feel and hold from your business will show in your business and attribute to a downfall. This week I give you 3 things you may be doing every day that is running your business into the ground. And how to change it to have a successful business.
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Episode 306: I Have 20 Years Experience In The Pet Industry. Here Are 3 Ways To Cultivate A Thriving Business
20 years of experience in the industry comes with a whole bunch of advice and some ideas of what not to do. If you are looking to build a thriving business you not only need to know the correct steps but the right mindset to get you there. Today, I hope you don't take this lightly, and learn from my mistakes and triumphs. Building a thriving business begins and ends with you, your mindset, and your willingness to make it happen.
Today I am bringing to you 3 ways you can build a thriving business that you may not have thought of, or may be afraid to try. Either way, if this episode resonates with you, it was meant for you. I thrive from seeing my clients thrive in their business and today I am sharing with you how I achieved the success I have today, so you can too.
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Episode 305: 8 Ways To Stand Out From Your Pet Sitting Competition
Your hope as a business owner is to stand out from the competition and entice clients to choose you to work with, right? But you need to do just that, stand out! When there is a plethora of pet sitting or dog walking businesses to choose from, what sets yours apart from the rest?
But do you know the right things you should be doing to stand out from the competition? Do you know what your website should look like and include? Or how about the type of relationships you should build that your competition probably isn't doing.
When you know the right things to do to stand out from the competition, business will grow and succeed. This week I fill you in on 7 ways to stand out from your pet competition, with a bonus tip!
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Episode 304: 4 Hiring Questions To Separate Good From The Great Pet Sitters
What if you knew the right questions to ask that would separate the good, from the great employees? Asking the right hiring questions when searching for employees can weed out ones who may not be the right fit for you or your business. But how do you know what questions to ask?
The hiring process shouldn't be a stressful situation that ultimately leaves you empty-handed a few months down the road. You are spending your time and resources trying to find those great employees who will help you grow and scale your business.
This week I am speaking from my many years of expertise and giving you the four hiring questions to ask that will separate the good from the great employees you are looking to hire. What would it mean to you and your business if you found the right employees from the start, rather than wasting time training those who aren't going to work out? If hiring the hiring process has left you frustrated or starting over multiple times, this episode will help you head in the right direction.
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Episode 303: 3 Ways To Attract Great Employees That You Probably Haven’t Done
Are you struggling right now to attract great employees for your business? Because bringing more people on means more business you can take on, meaning... higher revenue for your business.
A win-win all around!
But you might be stuck. Stuck trying to attract great employees. Stuck trying to retain your employees. And stuck in a position where you can't step away or scale your business.
But, I am here to tell you this does not have to be a permanent place.
This week I am indulging in three ways to attract great employees that I am pretty sure you haven't done. And if I am wrong then go ahead and tell me, but if I am right... get ready to change your business for the better and hire those employees you are needing.
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Episode 302: How To Find and Hire 3 Amazing Employees In 2 Weeks
Does the process of finding and hiring new employees leave you feeling defeated? Or maybe you feel like you have done it all when it comes to hiring and it just is not working for you. What if I told you it can be much easier? That you may need to take a different approach you haven't tried when you need to find and hire employees quickly. What if I told you, I have 5 amazing tips to help you find and hire employees that you need for your business... in two weeks? Would you want to change up your process? Give a new way a try and do things differently. Because I truly want you to be in a place of abundance, where you are never "caught with your pants down". This episode is going to help you find and hire employees.. amazing employees, that will help you get to that place.
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Episode 301: The 5 Hidden Sales Mistakes That Cost Pet Sitters
If there was something in your business that was really a mistake and costing you time and money, would you want to know?
There are sales mistakes business owners make that are hindering them from success every single day.
This week I am diving into the 5 most common sales mistakes that I see people make and what you can do to avoid them!
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Episode 300: 11 Mindset Hacks To Take Your Business To The Next Level
Your mindset is going to get you everywhere or keep you exactly where you are at. As we publish this 300th episode, I am talking to you from my heart, as I always do on the milestone episodes. This time is it all about what you are saying in your own head. HOW to scale this business is the easy part. It is the MINDSET that is the tough part. When "bad" things happen, or you "fail" what is your reaction or response? Is it something that will turn it into a positive that you can stand strong on or something that holds you down and prevents you from growth and momentum?
Today, I am going to give you 11 Mindset Hacks to take you to the next level. These are all ones I have used myself. I have been posting them weekly on my Instagram, as I know some of you save them for inspiring quotes. It is my hope that this episode makes you uncomfortable enough to challenge your thinking so you can think clear enough to push to your next goal.
Thank you for listening to 300 episodes.
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Episode 299: Is Your Pet Sitting Software Working For Or Against You?
Jodi came to me wondering how she could get more clients. We took a look into her systems and found out that the way in which she is having people sign up was stopping the sale from happening. She was having to send UN and PW to a new user and while they were waiting for that to happen, they were finding other solutions.
Her software was working against her.
When you compare Jodi's sign up to Rover, the potential new client was able to sign up quickly and check off PET CARE for their trip to Cancun and be done with it. With Jodi, they were left wondering if she received their info and what the next step was.
Her software was working against her.
So much, that every year in the Mastermind, we actually go through five members' websites and sign up. We time how long it takes to sign up and if there are any spot points. There are some very popular software out there that actually STOP the sales process.
Today, we are diving deep into ways that your software might be working against you. My goal is to make sure that your software is an asset to your sales process and not a liability.
BTW - As I wrote these notes.... I wonder if anyone actually READS them. Will you send me an email to bella at jumpconsulting.net and let me know? Ok, onto the epsiode! :)
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Episode 298: Common Mistakes To Avoid When Using Pet Sitting Software
Pet sitting software is a crucial aspect of running an efficient business. Many business owners find themselves either without software or paying for one they aren't even using to its fullest potential.
And as a business owner, you want to do everything that helps move your business forward by thinking smarter, not working harder. There are common mistakes I see business owners make when utilizing or choosing the correct pet sitting software.
Is your client communication in multiple areas?
How do you prefer your clients to book? Where do they go?
How do you schedule and how is it communicated with your sitters?
We are seeing many business owners use software for one spect instead of utilizing it to the fullest, costing them time, money, and sanity in the long run. Today I am talking about the 5 important points to look at when choosing or using pet sitting software and how you can avoid some common mistakes.
I am also so excited to reveal a 6-month-long project I have been working on in this episode that I think will be so helpful when it comes to pet sitting software.
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Episode 297: Why You Shouldn’t Be Afraid To Job Share in 2022
Let's talk about job share... Job sharing can actually be a GREAT thing... and you already are probably taking on BIGGER liability in your pet sitting and dog walking business. This episode will give insight into a different way of thinking. Now is the time to be creative, think about how we are going to get our sales up. The big R (recession) is coming (or is it here?) and we have to think differently to achieve more.
Some of you might say, "Insurance companies will not cover you if you job share."
Well, that's FALSE. I reached out to my friends over at Business Insurers of the Carolinas and this is what he said: "I received your phone message. You are absolutely correct that you are still covered by insurance if job sharing. However I typically recommend if you are going to be sharing jobs with a nanny, a neighbor, a teenage son/daughter, or even another dog walker or pet sitter, that you get a release/addendum signed by the owner releasing you of any liability while others are also in and out of the home." The pet business industry has seen many claims involving theft of clients' property, as well as property damage, and injuries to pets. And typically we see them blamed on the insured pet sitter or dog walker. Especially when the person they share the job with does not have any insurance. As a result, we have seen claims denied as there was no concrete proof of who caused the incident. Both situations are not typically ideal, as it increases both liability and the potential for a denied claim if no proof can be established. So, it is certainly fine to job share if the client wishes to increase their liability exposure and do so. I do recommend amending contract language to have the client hold our insured harmless for liability or theft while others are in and out of the home." Do you want to hear how I think you can leverage this to get even more daily dog walking clients?
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Episode 296: Think About This Before Your Next Price Increase!
Have you been thinking about increasing your pet sitting prices this year? Or have you recently increased your dog walking prices, and now you're thinking it may not be enough...
harging the wrong amount can be the difference between a thriving business and going out of business. Ouch
There is so much to consider before increasing your prices, so that you don't find yourself sinking six months later.
Today, I am going to tell you everything you need to know, before increasing your pet sitting prices.
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Episode 295: How To Use an SOP for Your Pet Sitting Business
Does the thought of creating an SOP for your pet sitting business leave you feeling overwhelmed? Or have you hired an office manager but had that completely blow up in your face due to the lack of an SOP? Or even worse, take the route of starting to create one, just to end up with an unfinished mess of documents that serve the business no purpose.
While it may sound intimidating, an SOP will make everything run much smoother.
SOP For Your Pet Sitting Business
An SOP is a Standard Operating Procedure that is essential for making sure all of your operations are carried out in a consistent and efficient manner. By having an SOP in place, everyone on your team will be following the same procedures and guidelines. This week I am helping understand the process of creating and executing this document step by step.
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Episode 294: 4 Horrendous Mistakes Many Pet Business Owners Make With Their CPA
If I asked you today, "how do your books look?" or "did you have any big surprises from your taxes?" would either of those questions confuse you? Scare you? Leave you feeling a bit unsure? That might sound invasive, but to evaluate your business, you have to be in the know of these aspects. You are not alone if you find this area tough to evaluate, but there is someone who can help you manage it all... your CPA.
Owning a pet business can be extremely rewarding, but it also comes with a lot of responsibility. Keeping good books being one of them. One of the most important aspects of running a pet business is making sure you have a good relationship with your CPA. However, many business owners make these mistakes every year, which can damage this relationship and their business.
I know tax season may have come to an end, but it actually is perfect timing for you to meet with your CPA. Or maybe you have your extension until October. Either way, in this episode I will encourage you to talk with your CPA to avoid these 4 horrendous mistakes too many business owners are making.
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Episode 293: 4 Mistakes Pet Business Owners Make When Hiring An Office Manager
Are you tired of feeling overwhelmed and bogged down by the day-to-day operations of your business? Are you ready to take the first step toward creating an organizational hierarchy and scaling your company? Look no further! In today's episode, we're diving deep into the world of office management and uncovering the top four mistakes entrepreneurs make when hiring an office manager. From learning how to delegate effectively to creating an organizational chart, you'll discover how to unlock the true potential of your business and achieve your goals. Whether you're currently in the process of hiring an office manager or have tried in the past and failed, this episode is a must-listen for anyone looking to free up their time and focus on the big picture.
Do you have an organizational chart in your pet sitting company? Running a pet sitting or dog walking company means that every day is filled with duties big and small, and an office manager is a huge asset when it comes to helping run your business. They can help you take care of all your day-to-day tasks that bog you down and keep you, well in your business rather than working on it.
As a pet business owner, you probably think hiring this office manager will be the answer to all your needs, but unfortunately, the process of hiring one is not easy. Many business owners are making these staple mistakes that are costing them time, money and sanity. I want to make sure you know these mistakes so you can correct them and find the people who will help you fulfill your dream business.
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Episode 292: Staff Members Leave The Manager, Not The Job
Do you feel like you have a high turnover? Have you ever thought about why you have turnover? Do you know? Is it because of seasonal employees? young staff members moving on? or even life situations? Maybe so! But what if I were to blow your mind and have you consider something you might not have considered, but really can make a huge difference in whether employees stay or go?
It could be your management style, you as an owner, or your manager!
Bad management can turn even some of the best, most reliable staff members on your team away. And if nothing is done about the management, it will continue to happen. Because when the wrong person is named a manager, nothing can entice good employees to stay.
Statistics show, that more than half of employees with bad management are thinking about changing careers, and that half of them will quit because of this bad manager.
As the owner, you want the ability to step away from your business so you can focus on all the aspects that help you and your business grow. When you are bogged down with the everyday task of your employees, growth is put on the back burner.
This week I am giving you four things to consider in order to be a better business manager.
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Episode 291: The Single Most Important Question You Need To Ask Yourself About Your Staff
Take a moment with me if you will and think about your staff.
Do you have a rockstar staff member? Someone who is your number one, most reliable member? And what would your business look like if everyone on the team was just like this rockstar?
What about your staff workload? Is it spread equally across the board, or do some members receive more work than others because of their ability?
Evaluating your staff members are an important aspect of moving your business forward. If you are done being a helicopter CEO and ready to step out of the business, there is one very important question you need to be asking yourself about your staff.
And this week, I am here to ask that question.
Listen:
Episode 290 How To Attract Multiple Applicants To Your Business
Are you putting in the hours to make your business a success, but struggling to attract the right job applicants? You've perfected your onboarding and training, put the right positions in place, and even posted those job listings, but still, no one is applying. Just like attracting clients, you need to have a strategy for attracting job applicants. You may be doing everything right, but that doesn't mean anything if no one is applying. Don't let this confusion hold you back, this week I am sharing some top tips on how to ensure you are attracting the right applicants to your business. Don't miss out on the chance to take your business to the next level!
Are you putting in the hours to make your business a success, but struggling to attract the right job applicants? You've perfected your onboarding and training, put the right positions in place, and even posted those job listings, but still, no one is applying. Just like attracting clients, you need to have a strategy for attracting job applicants. You may be doing everything right, but that doesn't mean anything if no one is applying. Don't let this confusion hold you back, this week I am sharing some top tips on how to ensure you are attracting the right applicants to your business. Don't miss out on the chance to take your business to the next level!
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Episode 289 Taking A Stand, Trolls, & Leaving Your Business For 6 Months….. Personal Stories With Receipts!
They say to not believe everything you read online, but what would it look like if you did?
Because there are many out there online spreading bad info and giving out bad advice. They are spewing slander and stating there is no way you can accomplish the big goals of yours. Tearing you down, because.. how does the saying go? "misery loves company"
If you are in the crossfire of this negativity online, it is time to evaluate who you are hanging out with. Then get out of this mindset.
Because, as I have stated before, change is happening. And now is the time to really look at your business and evaluate who's working with you or against you. Time to accomplish the big goals of yours.
This week I am telling you success stories of my clients who are taking a stand and thriving in their business without even being there.
How to dismiss the negativity and trolls out there, and stand firm within your business.
How to know, it is all possible.
Listen:
Episode 288: 3 Of The Biggest Mistakes Pet Businesses Make During Onboarding And Training
A lot of business owners are trying desperately to hire employees right now, but are facing issues such as long waitlists, difficulty finding qualified candidates, candidates dropping out of the interview process, or quitting shortly after being hired.
These problems are running rampant in the industry and it is probably because of one of these three things:
Too long of an onboarding process, too much back and forth with new employees, and needing help with the probationary period.
This week I am diving into all these mistakes and what you should do to avoid them.
Listen:
Episode 287: Secure Your Support System For The Upcoming Pet Business Changes
As summer approaches, trends in the pet business world are getting ready for some big changes. Business, if it hasn't already, will start booming, and while that may be so exciting are you ready for it? Does your business have a solid foundation with a good marketing strategy in place?
With the rising of inflation, people are spending their money where they feel comfortable, not only out of necessity. What is making your business stand out? If you are comfortable where you at, and think everything is great, just know things are about to shake up, and the time to tighten up is now.
This week I am sharing how I see the trends changing this summer and what you and your business can do to prepare for it. I am ready to help you succeed.
Listen:
Episode 286: The Biggest Part Of Social Media That Everyone Is Missing
Social media has become an important part of marketing, but many people are missing the biggest part: outreach
98% of people are neglecting this element of their social media strategy and then are surprised when they are not finding success in growing their business. Outreach is key to a successful social media marketing strategy, and yet, so many people are missing out on this vital piece.
It all starts with outreach. Outreach social media marketing is the process of connecting with potential customers and followers who are not already familiar with your brand or business. It is actively reaching out to your target audience and engaging with them in a way that builds relationships.
On this week's podcast, I answer the question "Why is engagement so important to your business" and how you should be utilizing this strategy every day to increase your business.
Listen:
Episode 285: 3 Types Of Pet Businesses That Need To Have Their Social Media Popping!
If you have been following along our theme of social media, you know just how important of a role it plays in your business. I think it is safe to say that at one point or another you have cyberstalker companies to learn more about them. Well, consumers are doing the same to your business too.
If you haven't learned by now, social media is breaking or making goals you set for your business.
But utilizing social media is more than just posting right? Yet time and time again I see businesses with the utmost potential falling short when it comes to utilizing it. This week I address three types of goals that you might be working on that will be more easily achieved if you also leverage your social media.
Business owners who are leveraging how much social media can boost their business understand it involves much more than just posting and hoping for likes. If you have goals for hiring, increasing, and scaling your business than your social media needs to be excellent. I am not just talking about the great pictures you post. But conveying your worth to those who stop by.
Looking for employees?
Yes, potential employees will look at your social media and see if YOU are the right fit for them. Why would they want to work there, how would they fit in?
Wanting to raise your rates?
YUP! Your brand that your portray on your social media needs to reflect the worth of the prices you are raising! Your strategy online says a lot about your value.
Learn how to scale back business?
Well, there are two problems to be solved here, and guys I am here to help teach you this system.
Listen:
Episode 284: Why You Might Not Be Getting Return On Your Social Media Investment
Do you ever find yourself posting on social media wondering "Is this really worth it?"
Is it really worth your time and effort posting, in hopes you will get growth for your business?
Does social media really work?
I am here to tell you, yes, it is and does.. if you're doing it right!
Social media gives a 360 view of a company and helps consumers decide if this is the company for them. This week I dish out some serious statistics to help unvail the importance of social media, and how you should, correctly be using it.
Listen:
Episode 283: How To Tell If Your Social Media Manager Is Worth Their Pay
Have you ever hired (or have been thinking about hiring) someone to manage your social media?
Do you know what you should be looking for? Are you worried you won't get your money's worth out of the job?
Today, there are many types of jobs and tasks you can have your assistants accomplish for you. When it comes to your social media manager, however, they need to be implementing a job that goes past just button-pushing.
This week I dive into everything you should be looking for when it comes to someone managing your social media and why you should take feelings out of it and just look at the facts.
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Episode 282: How To Be A Good Business Leader And Juggle Parenting Duties: Spring Break Edition
Balancing parent life while running a business is super easy.... said no one ever!!
In reality, if you are a parent, you know how HARD it really is and all the struggles you have to go through to make it work. The mom/dad guilt of not spending enough time or attention on your child is apparent when you are giving your business the focus it needs. But the stress of your work to-do list can weigh you down when you are away from your business too.
So how do you find that balance? This week I am rocking the podcast during my daughter's spring break to bring you all my tips on achieving running your business while parenting.
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Episode 281: Are You in A Toxic Relationship With Your Business?
If someone were to ask you today "Have you ever been in a toxic relationship?" what would be the first thing to come to mind?
When we think of a toxic relationship, we often think of it as either a romantic relationship or even a friendship. More times than not, you wouldn't think of the relationship you have with your business.
But the truth is, you and your business can be in a toxic relationship right now.
This week I dive into the red flags that stand out when it comes to a toxic relationship with your business and what you can do to ensure it gets to a healthy place.
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Episode 280: 8 Considerations To Make Your Website A Selling Machine
What do you think pet parents want to see when they go to your website?
Do they want to feel like they are being sold? Talked at? Or trying to figure out how they might fit INTO your company?
Do you think they might feel overwhelmed, not knowing if you are the right fit for skill or money?
All of these are probably true and how you present yourself on your website will make or break your bounce rate.
(Bounce rate: How long someone stays on your site until the "bounce" off going to look elsewhere to solve their problem)
Recently I got a DM from someone who was going to be updating their website asking, "So what's important on a website these days??"
Truth is, there is a lot to consider. Unfortunately, most business owners are so close to their business, it is often hard to get the 30K view and put themselves in their potential client's shoes...
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Episode 279: One Thing That Is Preventing Thousands Of Dollars Of Sales
What if I told you I knew what was preventing people from thousands of dollars in sales for their business, and what you can do about it?
This week I had the chance to reconnect with some old friends who I haven't seen in close to a decade! It had felt like I stepped into a time machine and no time had passed at all. A gal that was there said she owned a house cleaning business and did petting sitting as well. Knowing I am a business coach she wanted to ask a little advice from me. Now, typically I don't get into this with friends but I just couldn't help myself this night! We started chatting, the energy was flowing, the conversation was amazing, and it inspired me for the topic of this week's podcast.
Each week I receive wonderful messages from loyal listeners letting me know that they really are landing thousands of dollars in sales! What are they doing that is setting them apart from those who aren't succeeding? If it was something that anyone could do, would you be willing to give it a try?
In this week's episode, I break it down and examine what is the one thing that is preventing you from landing sales and what you can do over and over again to achieve this type of success.
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Episode 278: #1 Way to Increase Your Sales That Everyone Can Do
I've heard from many of you... I don't like answering the phone. I don't like being put on the spot. I don't like selling. I don't like talking about price. All of this is stinkin' thinking that is severely limiting your ability to grow your business.
People literally make the decision to call and speak to a company. They put their environment on mute so they can ring you and potentially speak to you. If they are doing this, they have most likely already checked you out. They have seen your website, your social... and now, they just need a bit of reassurance. They are calling you for this reassurance and you are giving them a L for LOSING instead of a W for WINNING by not answering.
This is the equivalent of walking into a store and needing help and having no associates to speak to. Or walking up to one to ask them a question and them just walking away from you. Not only is it rude, but it is frusterating. Then, you are expected to check yourself out. Can you imagine if that wasn't Walmart and it was Nordstroms?
The horror.
I know the idea of phone calls seems so ancient. We mostly communicate through email, text, and social media messaging. But what if I told you that the old-fashioned telephone has even more persuasion and would land you more new clients? Would you be willing to answer it more often?
If you are a business that has your phone number listed on google and on your website, then you need to be answering the phones. But many of you are not.
Why?
This week I went on a mission to find out what is going on out there and made 10 phone calls to 10 different companies in the Phoenix and Dallas area. The results were astounding.
Listen:
Episode 277: Making Money Off The Podcast: Real Life Stories Of Clients Increasing Their Bank Accounts
Have you ever heard the phrase "do it scared!" when it comes to your business? It applies to doing things that take you outside of your comfort zone to achieve the goals you are setting for yourself. Sometimes we define our goals with the motivation behind them, but we all know, motivation without any action means... nothing. Today I am sharing some client success stories that show applying action, thinking outside the box, and allowing yourself to be scared lead to some of your biggest accomplishments.
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Episode 276: How I Am Dealing With A 7+ Year Troll… And What You Can Learn From It
Personal Podcast Today
Lately, I have been getting questions about how to deal with Trolls. You know, those people that get upset at you and start trying to rip apart your character or credibility online? Maybe it is a person that you didn't hire, had to fire, or a client that just went sideways and you parted ways. But it turned them into angry monsters with many heads.
Sure, you have heard of the typical ways to handle bad reviews. I've even written about it on my blog.
But what happens when they are persistent? What happens when they don't go away or they try to disparage you on all platforms? This recently happened to one of my clients and she was perplexed on how to deal with it. We spoke in depth about it and it was then I decided to blow the lid off something that has been popping up on my own feed for at least seven years.
I deal with this too... you just may not (or may?) know about it.
I've had someone take something that I said on stage seven years ago and blow it out of context in multiple public forms for years. I've had another person who has a vendetta out for me that takes any chance she gets to say terrible things. (Funny, she has never been a client, but I have coached two of her direct competition to multi six figures and another to almost a million....so there is that.)
I've even had another (what could have been) sticky situation that resulted in some crappy things being said online.
In this podcast today, I tell you it all. No hold bars. I get real, honest, and vulnerable with you. It is my hope that sharing my story allows you to see that it happens to everyone and that despite their efforts, your business can still grow to multi six or even seven figures =)
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Episode 275: 3 Disruptive Ways To Respond To Inquiries To Get Results
Think about it from their shoes... when you go out looking for a service and the first person you contact responds with "Thanks for your inquiry. We will get back to you within 24 - 48hrs", do you just sit back and wait? Or do you keep looking for other options because you have a problem that needs to be solved and now is the time you have to solve it? Chances are you keep looking, right?
Don't be the business that takes their time and does not show they want to solve your problems. Right now is the time to step up and actually be the solution and in this week's Podcast, I am going to show you 3 different ways you can solve a client's problem, show you care, and maybe even upsell them as fast as possible! You are going to want to listen in on this one.
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Episode 274: 3 Reasons Why Sales is Super Important in Your Pet Business in 2022
Are you prepared? 2022 may have a lot in store for your pet business. But... do you know how to approach it so it goes in your favor? There is going to be some turbulence along the way but with the right support and by taking the right steps you can make 2022 work in your favor. It is so important to learn how to sell right now so you can overcome any stepping stones that come your way. I am going to be there to tell you how to do it and most importantly WHY. The why in the whole thing has such a large play and today we are going to talk about it.
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Episode 273: Are You An Order Taker Or A Problem Solver?
Do you know how to identify if you are an order taker or a problem solver? In this week's podcast, I am going to show you how to break out of some of these bad habits and come out on top of your business as the problem solver you want to be.
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Episode #272: How To Keep A Victorious Mindset About Your Business Life
Do you feel like your business life makes you anxious or depressed? Then this Episode is perfect for you. There has been this post going around on Facebook and it gives a message that is rather discouraging and gives a weak mindset... I want you all to know the facts and so in this week's Podcast, I am going to break down this post and show you how you can change the way your business life makes you feel.
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Episode #271: Lessons and Behind the Scenes of 5 Coaching Calls
Think about a time when you had a problem and you wanted to reach out for advice and then you thought... "Who would I even ask? How do I even find somebody to ask?" The business world can feel so lonely it's hard to know where to go when you are stuck.
This is why I spend so much of my time fostering communities for you all. Today I am going to go over various lessons and success stories of some of my wonderful clients so you can start off 2022 on a great note.
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Episode 270: Stop Being Offended
How often do you get offended? How do you feel when someone turns away when they hear your prices? Or how about when someone is always asking for a discount? Have you ever said or thought "read my website"? Business has been booming and we have learned to become pickier... however as they have many times before they will again. Things are changing. Business will slow down and we need to know exactly how to keep jumping.
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Episode #269: You Say You Can Sell Your Services, But Can You Really?
Do you know how to sell your pet sitting services? What if there are many things you actually need to work on that you didn't know about that you thought were helping? And then... What if I told you that when you sell your pet sitting services, the things you feel uncomfortable about are things you should actually be confident in?
In this week's Podcast, I'm going to help you work out the fine details for a smooth sales process and teach you why you should be confident in certain things, and stay away from others.
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Episode #268: Your 50% Off Cyber Deal!
What can a 50% off pet business cyber deal do for you? In this week's Episode, I am going to tell you about the people that have been a part of the Mastermind and my Intensives and how it changed their business. It's the holidays so I am going to keep this short and sweet.
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Episode 267: How To Make Time For YOU As A Busy Pet Business Owner During The Holidays
Picture this: You are so busy you have clients lining up to get your amazing services for the holidays. You are so busy that you start to think.. wait what about my employees? How do I schedule this? What about those plans I made with my family? All these questions and thoughts run through your mind leaving you feeling overwhelmed and confused about how to handle it. What if I told you it doesn't have to be this way. What if there was a way to handle all of this and still make time for you?
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Episode 266: The Magic Problem Solver: Subjective vs Objective Reality
Do you feel stuck between a rock and a hard place when it comes to setting your prices? What if I were to tell you this is only because of your thinking? Having the proper view of your thinking process can make difficult decisions like price increases a breeze. In this podcast, I'm going to tell you the secret to identifying your way of thinking and how you can have power over it. If you are a subjective thinker you will learn how to become an objective thinker.
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Episode #265: How To Leverage Your Competition For More Sales
life learning and mastering the art of sales and the psychology behind it. With all his educational experience and field experience he has learned some tricks over the years to make the process smooth and easy. This technique has enabled him to be able to see how to stand out to a potential client. Today, he is going to tell you how you can do this too.
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Episode #264: The Trick To Be Confident In Closing Sales
Aaron Miller is going to continue to share his in-depth knowledge of how to be confident with closing sales. He has been working in sales, marketing, and psychology for 20 years. Being top of his class in school he moved to the top of the workforce in sales and marketing. After spending his life studying sales Aaron Miller has learned when it comes to something you are passionate about it is more consulting than sales.
This technique has enabled him to lose the anxiety with sales and gain the confidence he needed. Today, he is going to tell you how you can be confident too and encourage you to look at the sales process from a new perspective. It looks and sounds scary but when it comes to something you are passionate about you are here to help people and show them you can solve their pet problems.
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Episode #263: One Secret To Winning Almost Every Sale
Aaron Miller is going to share with you the secret to winning almost every sale and why this is so successful. He began sales management when he was 17 years old. Working through school and operation management he was top of his class in relationship cultivation, sales, and operational strategy. Even after becoming a shining star in school, he became one in the work world as well.Aaron was a rising star who quickly moved up from working as a phone agent, to Team Leader, to Operations Manager, and ultimately to Vendor Manager, all in less than a year." says a Business Development Executive.
Like most of us, Aaron had a lot of anxiety talking to people and learning how to stay confident, especially when selling something. However, he soon realized how to communicate and connect with people. Leading him to the tactic that has made him so successful in sales. Listen in as he shares his story and this simple method to make the sales you want to keep.
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Episode #262: How To Train An Office Manager To Manage Your Facebook and Instagram
Are you ready to have their office manager not just take over their social media but do it right? Social media can be hard to run and staying on top of the constant changes that come with it is even harder. Do you have the time to keep up with it or learn everything you need to know to gain the right numbers?
That is why I made this podcast for you. I want to tell you exactly what your office managers need to know to take over your Facebook and Instagram. The project that is making you feel like you are being held back. You should not have to continue to feel this way, there is another option.
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Episode #261: Biggest Mistakes I See Pet Sitters Make On Facebook and Instagram
Do you know if you are making mistakes on social media? Posting to social media can be hard especially when you feel like you can't think or get creative when you need to. We are pet sitters and dog walkers, not writers, am I right?
In this week's podcast, I am going to tell you some of the biggest mistakes I see pet businesses make on social media, why you should not do them, and how you can improve.
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Episode 260: Are You Making These Social Media Mistakes?
What if I told you that there is a good chance you are making some mistakes on your social media? You would probably lean in...because you know there is room for improvement, am I right?
On this week's episode, I am going to list out the most common 4 or 5 mistakes that I see and tell you why you should stop immediately from making these mistakes.
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Episode #259: How To Make S*it Happen
Are you ready to accomplish your goals? Today we are going to get real. Listen in as Bella is going to open up and really tell you how to make things happen in your pet sitting business. It is time to get inspired, get motivated, and take action!
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Secret Episode #3: I Have A Special Announcement
Woohoo! I am so excited! In this secret episode... I have a very special announcement...
Do you want to know what it is?
I am going to have a marketing workshop just for you about how to market your pet business in 2021 to get more clients and more staff. Listen in as I tell you in this secret episode exactly what you will be getting from this workshop.
The best part is... it is only $7.00! You can register here: www.jumpconsulting.net/2021workshop/
Are you as excited as I am? Let's do this together!
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Episode #258: Why Is It So Hard To Say NO In Your Pet Sitting Business
I asked my Mastermind members, what should I talk about next on the podcast? And an entire conversation was sparked about saying NO. Why is it so hard to say no? To themselves, clients, staff? It is an interesting topic that I have a lot to say about.
There is something interesting that happens when you say no to people. They actually trust you more. They are never left wondering if you really mean something because they know that your yes is a yes and your no is a no. But if you are like many pet sitting and dog walking business owners I encounter, a lot of the times their yes actually means no but they are too afraid to say it.
Also... when you say no, you are setting boundaries in your life and actually building your own self respect. Your own person starts to gain confidence because they feel empowered.
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Episode #257: What You Need To Really Scale Your Pet Sitting Business
Have you made your mindset shift yet to scale your pet business? If you are someone who is looking to switch from solo to scaling your pet business, start hiring employees, and are ready to get uncomfortable to make the decisions needed then this podcast is just for you. Listen in as Bella tells you all about how to change your mindset to the one you have been looking for.
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Episode #256: The Truth About What Happens In The In-Person Intensives
Ever feel like you just need someone right there with you to help coach you through your pet business goals? A Few of you have reached out to me feeling this way and that is why I am going to tell you all about how I started doing in-person intensives and how beneficial they can really be for your business.
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Episode #255: How to Stop High Employee Turnover in Your Pet Business
Losing employees is never easy especially when it is happening every other week or every other month, however, are you hiring the right employees to begin with? In this podcast, Bella is going to talk about understanding high employee turnover, how you have control, and how to ensure you are using the right resources to keep setting yourself up for success.
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Episode #254: What To Do When You Have So Many Leads You Can’t Keep Up With Them
In this week's Podcast, Bella is going to give you 4 major tips on how to handle the increase of leads that may be leaving you feeling overwhelmed or stressed out. Are you taking on the right clients or hiring the right employees?
Biggest Takeaways You Don’t Want To Miss
Are You Considering Inflation?
Inflation entails a lot but the biggest thing is supply and demand. If you are experiencing stress from your increase of leads then maybe it is time to increase prices.
Show What Kind of Clients You Want, Don't Just Settle
The type of clients you bring on will have a huge impact on your new leads. are you willing to accept just anyone? Filter down the clients coming to you by showing them who you are looking for. It is okay to say no.
The Right Employees Will Help Relieve the Stress of Bringing on New Clients
Having the right employees is so important when you are expanding and receiving an influx of leads. They will help set you up for success by being able to take new leads off your plate. Imagine how much stress will disappear if you had the perfect staff. You CAN make this happen.
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Episode #253: The Secrets Behind Employee Scheduling
In this week's Podcast, I am going to talk about the secrets to make your employee scheduling more efficient. Don't be afraid, look at your SOP and employee handbook, do they set you and your employees up for success?
Biggest Takeaways You Don’t Want To Miss
How Does Your Business Handle Employee Route Schedules?
Giving your employees the freedom to set their own schedules using time blocks can save time and money. However... are they trained to be able to do this correctly? Look at your systems and processes and ask yourself if you are just doing the work because you are afraid to let them take it over?
SOP and Employee Handbooks
Having an SOP and Employee handbook that streamlines this process will help you not have to micromanage. Employees will be more responsive if you are able to provide them with the trust that they can hit all their appointments as they need to and have you there to help them if they are unable to create their own route.
Is Fear Controlling Your Decisions?
Don't let fear be the thing that holds you back. Fear comes from the unknown so make things known. This helps you take those steps that desperately need to be taken to make your business more efficient and get the most out of your employees. They want to do good and help you but micromanaging can prevent them from being able to do this.
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Episode #252: How To Choose A Pet Sitting Software For Your Business
Choosing a pet sitting software is not an easy task. Maybe you're overwhelmed with all of the different options out there, or even tried them all but just can't decide.
It's difficult to determine which features are important to YOU and then to match those needs up with software.
In this episode of Bella In Your Business, I sit down with Kristin Young, where she shares her scientific process for successfully choosing a pet sitting software to use in your pet business.
Kristin spent 20 years in corporate real estate and business. She "woke up" one day and realized she wanted to take control of her time and get away from the common cubicle. With two young kids and a supportive husband, she began the search for an income model that she could manage, grow, and LOVE.
In January of 2019, she came across the opportunity to buy NOT ONE, but TWO cat-sitting companies, with the intent to merge them into a single business. Kristen uses her business experience to take a little of what she knows and a little of what she doesn't know to learn how to run a pet care business. One of the first steps was finding the RIGHT pet sitting software company.
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Episode 251: How To Decrease Turnover and Create Raving Employees
Imagine starting a new job, feeling welcomed, and having all the resources you need to succeed, compared to feeling lost and unsupported. Bella will share some relatable examples and personal experiences to help you understand why onboarding is crucial for employee retention and company success. In this week's Podcast, Bella is going to take you on a journey of understanding the importance of a smooth and effective onboarding process.
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Episode #250: The One Thing You Need To Be A Better Leader
This week's podcast is all about perseverance and how this can make you a better leader. You will learn the benefits of being a part of a community and how to motivate yourself and your staff. As well as how to find the different things that make you want to preserve more.
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Episode #249: Get Inspired, Then Take Action
In this week’s podcast, we are going to get MOTIVED and TAKE ACTION. I am so thrilled all of you get so inspired but it is time to do something with that inspiration
I am going to tell you how you can motivate yourself to take action and what to analyze to make sure you continue to take action.
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Do You Know How to Balance the Increase?
In this week’s podcast, we are talking about the current influx of clients and how to properly handle taking care of our clients so that we can continue to expand.
You probably want an office manager so your business can be taken care of and you can maintain the balance of work and life. Are we right?
Today's podcast will cover topics such as managing client expectations, using technology, communication flow, and more!
BIGGEST TAKEAWAYS:
Balancing Your Business During Expansion
Communication Processes and Proper Client Love
How to Stand Out with Current Conditions
Show Highlights
Being Aware of Your Sales Process and How the Influx of Clients Effects You (11.30)
Do You Have a Good Communication Flow? (16.40)
When to Show Your Clients Love (18.30)
What are You Doing to Stand Out? (24.00)
Links
Bella's email Bella@jumpconsulting.net
Mastermind
Share The Show
Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!
Click this link – Bella In Your Business
Click on the ‘Subscribe’ button below the artwork
Go to the ‘Ratings and Reviews’ section
Click on ‘Write a Review’
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Episode 247: How To Hire An Office Manager For Your Pet Sitting Business
Finding the right office manager for a pet-sitting business can be a challenging task, as it requires someone who is organized, detail-oriented, and has a passion for animals. An office manager will handle the day-to-day operations of the business, such as scheduling, bookkeeping, and customer service. They will also be responsible for managing the staff and ensuring that the business runs smoothly. In this week’s podcast, we are talking about how to find and hire the RIGHT office manager successfully.
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Episode 246: 4 Different Types of People Every Business Needs to Hire
Unlock the secret to attracting the right clients for your pet-sitting or dog-walking business with our exclusive guide to the 4 different types of avatars that work best in this industry! Say goodbye to generic marketing strategies and hello to tailored techniques that will help you connect with your ideal customers and grow your business. In this week’s podcast, we are talking about 4 different types of avatars that work for pet sitters and dog walkers.
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Episode 245 – How To Think Bigger About Your Business
In this week’s podcast, we are thinking big and talking about what you can do to level up with the tools you already have.
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Episode #244 10 Things You Need Before You Hire
So you think you're ready to hire but are you? Do you have a manual? Do you have a handbook? Wait.... aren't those the same thing? I'll be honest with you, hiring can be frustrating. Having these things in place will make the process much easier for you.
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Episode 243 – Why You Need Hiring Phases To Hire Fast and Effectively
This week's podcast is all about hiring phases. Focus on what's important to you in YOUR business, and use hiring phases to save you both time and money.
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Episode #242 How To Accept Video Applications
In this week's podcast, I'm challenging you to try something new!
Today I am sharing valuable information that has been tried and tested during our Higher Gear Challenge. Tune in to learn what you should be doing to hire the right candidates for your business. It works!
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Episode 241: How to get UNSTUCK with Hiring in 2021
On today's podcast, I'm making my next prediction!
There are 8.1 million job openings and 9.8 million unemployed per the Dept of Labor. It's time to stop complaining and start making adjustments to get people hired. You are not alone.... let me help you get your business back!
BIGGEST TAKEAWAYS:
We are in a service industry revolution!
Nobody is looking at your old hiring ads.
Add more phases to your hiring process and get better applicants.
Your applicants are checking you out too!
Show Highlights
Bella's next prediction! (6:45)
Training determines how long people stay with your company. (12:00)
Change up your hiring process. (14:50)
Your business is not meant to put you in bondage. (20:00)
Links
Free Facebook group, Jump Start Your Pet Business here.
To sign up for Better Marketing With Bella Semester 2, click here.
To email Bella, if there is anything you’d specifically like to hear about, email Bella@jumpconsulting.net
Share The Show
Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!
Click this link – Bella In Your Business
Click on the ‘Subscribe’ button below the artwork
Go to the ‘Ratings and Reviews’ section
Click on ‘Write a Review’
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Episode 240: How Do I Know If I Am Ready To Hire?
Are you wondering if you're ready to take the next step and hire employees for your business? Tune in to today's podcast where we dive into the question of "How do I know if I'm ready to hire?" It's not an easy answer, but we have some expert advice to share with you. Get ready for an exciting and engaging discussion on the challenges and considerations of growing your team. Remember, it's going to get worse before it gets better, but with the right mindset and preparation, you can make the transition smoothly.
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Episode 239: Let Me Help You Hire Employees In May!
This episode is one of our shorter episodes but I wanted to bring you two very valuable opportunities.
First is the pop up group I am starting for the month of May. I am challenging you to pick a number of people that you will be hiring and let me help you hire. Do not go into this summer under staffed and feeling scared to hire. Join this group for only $10 and I will show you along with a bunch of other people who are in the same exact position you are.
Also, to help you prep for this - I want you to take my Jump and Scale course. It is completely FREE and it is three one hour sessions showing you how to create hiring ads and attract the right people you want for your business. www.joinjumpconsulting.com
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Episode 238: How To Crush the “I’m Too Scared To Hire” Fear
In today's show we're going to talk about hiring employees and those fears that may surround this topic. If you're not into hiring employees, that's totally fine! But if you are, sit back and have a listen as we dive into it all and approach those fears that just may be holding you back from growing your business.
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Episode 237: Facebook Hiring Ads with Pam Curry
In today's show we are rounding out the series that has been all about Social Media and the best way to actually leverage it! We're going to talk to you about using the graphics you can get from Better Marketing With Bella, (or any graphics you might make) and how you can create a campaign to attract people in your local area, who are already members of your page, to work with you.
First off, it's important to remember: US & Canada Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
Listen:
Episode 236: The New Era of Remote And Flexible Work.
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Episode 235: How to Use Social Media to Get New Staff for Your Pet Business
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Episode 234: Triumph Over 2020 and Looking Towards the Future
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Episode 233: How To Decide On A Social Media Manager
Biggest Takeaways You Don't Want to Miss:
Social media is the storefront of your business and doing it on your own can be tough. Finding the time, knowing the strategies, and planning it all out takes a lot of time. Many pet sitting and dog walking businesses make the mistake of delegating their social media management to someone [usually younger] on their team when they don't know the first thing about managing a social media presence. Others may look to marketing agencies for help, only just to be sold a fantasy and end left empty-handed. When they do promote your business, they may not be in line with your brand (i.e. colors, logo) and your business' beliefs. That's why it's crucial to have someone who knows the ins and outs of the business.
In this episode, we're diving into the importance of social media management & things to consider if you're going to:
Manage your own social media
Hire someone from your team
Hire an outside agency
I also explain the importance of how social media management can help or hurt your business. What most don't realize is that because you don't have a storefront, your social media IS your storefront and the way you show up online will either encourage people to hire you or repel them from doing so.
Listen:
Episode 232: The 5 Biggest Problems Pet Sitters and Dog Walkers Have With Social Media
Doing the same thing over and over again? Put anything in a process and avoid starting from scratch every single time. Keep a file of the templates, fonts, colors, and embellishments that you always use. Making these decisions once can actually help you multiple times in the future whether you're doing graphics, video or even templates for blogs
Listen:
(Secret Episode 2)
I have a very special announcement in this secret episode. A workshop that is an hour long, helping you with social media with many freebies.
Listen:
Episode 231: 13 Biggest Mistakes Pet Sitters and Dog Walkers Make on Social Media
Social media is a jungle and it is always very tough to know what works and what doesn't. Just when you get the hang of it and start seeing results, it changes! And it happens frequently. Today, we are going to make sure that you stay away these 13 mistakes I see pet sitters and dog walkers making on their social media. How many are you guilty of?
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Episode 230: 10 Ways to Save Money on Your Taxes
This week, Bella talks about some of the amazing tax-saving tips her Mastermind members were privy to when CPA and tax expert, Christian Culpepper joined the Mastermind video session earlier this month. Chris has 30 years of experience in accounting, banking, real estate finance, and tax preparation for a very diverse group of people. From homeowners to business owners, he has been able to save people thousands upon thousands of dollars at tax time each year.
He believes CPAs should be serving the needs of their clients by using creative thinking to lower tax liability. He offers many services including helping business owners to clarify income, expenses, and cash flow, set budgets, and projections while maximizing their revenues and reducing costs.
Bella treats her podcast audience to an inside peek at the type of high-quality resources her Mastermind members receive every month. She sums up the main points of Christian Culpepper’s pointers on how to save big on your taxes.
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Episode 229: How Has The Pandemic Affected Our Mental Health?
How Has The Pandemic Affected Our Mental Health?
Dr. Tanaka founded Coronado Psych with the mission to offer clients evidence-based psychological services. She’s dedicated the majority of the last decade to developing and providing evidence-based, culturally sensitive, and accessible psychological services to patients. Dr. Tanaka specializes in working with young adults, adults, and seniors struggling with anxiety, depression, grief, stress, life transitions, health behavior changes, health-related psychological distress, and her practice offers services to children, adolescents, and adults struggling with a wide range of concerns. In addition to providing in-person psychotherapy, Dr. Tanaka has extensive experience providing remote psychological services through telehealth.
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Episode 228: How to Run a Business Around Kids Learning Virtually
How to Run a Business Around Kids Learning Virtually
This week Bella reaches out to fellow parents everywhere. This episode is for all the overwhelmed pet business owners who are also busy moms and dads juggling their busy schedules, parenting, relationships, a household, and…kids who are also learning virtually.
As we start to see a possible light at the end of the pandemic tunnel, it’s also worthwhile to remember that many of us are still working from home and have children who are attending school via the e-learning platforms. But, even before the pandemic, moms and dads have always struggled to balance home and work. That’s why this week’s episode is dedicated to helping you find some peace and balance in a crazy busy world.
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Shhh! Secret Episode
I've never done this before... but I had something really special to tell you. My loyal podcast listeners. I am doing a workshop and I am giving it to you for only $7. www.jumpconsulting.net/workshop to sign up!
I just wanted to say that I believe in you.
I believe in your business.
Every week I pump out free content for - YOU, so that you feel supported in your hopes and dreams.
Let's do this together.
Listen:
Episode 227: How To Decrease Turnover and Create Raving Employees
How To Decrease Turnover and Create Raving Employees
This week Bella talks about the importance of onboarding new staff properly along with the consequences of not having a standard onboarding policy in place. Bella’s vast experience in the pet based industry provides her with invaluable insights and the ability to go straight to the heart of why you can’t ignore having your own onboarding procedures.
NOTE: Some listeners may hear themselves in Bella’s examples. The onboarding problems she talks about are so common we think you’ll see some of your own business’ characteristics in this episode.
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Episode 226: Beware Of Certain Pet Business Coaches
Beware Of Certain Pet Business Coaches
Let’s talk about business coaches and mentors! This week, Bella, who is a big believer in coaches herself and has always had a coach, shares why it’s absolutely critical you choose the right business coach and what to look for.
This episode stresses being aware of the rather startling movement where anyone and everyone is calling themselves a coach. Buyer BEWARE. It takes more than a brief dabbling in a business or a quickly attained certificate to make an effective results oriented coach.
These days we are seeing a wide range of new coaching titles: dog biz coaches, dog training mentors, or dog business consultants.
They are the people that dog business owners, facility owners, and corporations come to when they want to revolutionize how they do the business of dogs.
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Episode 225 Running a Business Through Divorce or Major Life Changes
How Relationships and Emotions Impact Your Business?
Bella talks about a common thread she sees year to year in business owners. This includes the depth of emotions and how paralyzing they can be when it comes to going about your daily work and your business. Bella opens up about her own experiences in a painful divorce and trying to keep her business running at prime levels.
CAUTION: This episode is very raw and transparent. We are including a trigger warning here for anyone who may be sensitive to this type of material.
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Episode 224 – 4 Massive Secrets To Attracting Dog Walking Clients in 2021
4 Massive Secrets To Attracting Dog Walking Clients in 2021
Bella discusses 4 Massive Secrets to Attracting Dog Walking Clients in 2021 and moving forward after a pandemic influenced 2020. Pet business owners can maximize this time in their businesses by leaping into the unique business opportunities Covid-19 restrictions have placed upon all of us.
Bella cautions us to push back on feelings of self doubt, skepticism or excuses why our businesses can’t flourish during this time. The reality is, there are businesses doing well in spite of the pandemic and Bella speaks about the strategies these businesses have in common.
The strategies talked about in today’s episode not only work, but they work very well. Each strategy has already been tried, tested and proven by pet businesses and other forms of businesses. Don’t wait! You’ll want to start implementing these today.
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Episode 223: How To Promote Inclusivity with a DEI Statement In Your Business
The Importance of Diversity, Equality and Inclusivity in Your Business.
Hannah Boike is a hiring and recruiting professional with WalkerScout. WalkerScout is a unique RPO (recruitment process outsourcing) provider. Its mission is to help dog walking, dog daycare, and dog training businesses scout, hire, and support their teams. She is very passionate about implementing kindness, inclusivity, and diversity in the hiring process. She believes social justice, having empathy, and connecting with other people’s experiences is a vital component of any successful business and especially key in the animal care industry where kindness and compassion are core values.
Joe Latona also appears on this episode. Joe is a motivated and dedicated HR professional, dog walking since 2008 and hiring staff since 2009. He has built award winning dog walking teams in Chicago and has hired pet care professionals across the United States. He is the founder of WalkerScout.
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Episode 221: Will My PPP Loan Be Forgiven?
Many of you have gotten a PPP Loan with hopes that it would be forgiven. Currently, the 28 weeks have passed and you might have started to see some people starting to say my loan was FORGIVEN. What is this all about and how can you do the same?
This week, I moved my regularly scheduled content around to get you this time-sensitive topic. I reached out to Linda and Trevor who have over 60 years of experience combined in the financial services industries. Linda Rey has owned, bought, and sold a business, and Trevor has managed multiple businesses. They have seen what works and what doesn’t work when it comes to business financing especially now with COVID. They have helped many people through the loan process.
The questions they answer:
Where does one submit their completed PPP forgiveness application?
What happens if someone received the SBA Economic Injury Disaster Loan (aka EIDL), how does this affect their PPP Loan?
If someone was approved for a PPP loan and used 100% for payroll, why is there chatter of the SBA saying that they aren’t going to forgive $10k of the PPP loan because of the advance?
Should I submit my PPP Forgiveness now or should I wait?
I heard that PPP loans are going to automatically become 100% forgiven. Is this true?
Listen:
Episode 220: The Good, The Bad, and the Ugly of Creating Our Own Video Training Series
Creating Video Training And It’s Process
It’s not easy, we know it. Creating video training for your business is a lot of processes you need to think about, from the ideas, scripts, production team, supplies, post-editing, and more but the process makes it the perfect way to make training more exciting and engaging for your employees
You need to execute that idea of yours and showcase your education to teach them what it means on going above and beyond.
Do it cause without a doubt I now “YOU” can!
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Episode 222: 4 Reasons To Be Happy That Rover Partnered with Walmart
Did you hear the news? Rover pet care actually partnered with Walmart. I’m going to tell you why there are four reasons why you as a professional dog walker and pet sitter should actually be happy in this as a pet sitting and dog walking business owner.
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Episode 219: Marketing Mistake: Are You Hiding The Best Kept Secret In Your Business?
Why The Market Is Saturated With Privately Owned Pet Care Companies Dying To Be A Top Dog and The Solution
Are you making this marketing mistake in your pet business?
As an entrepreneur and business owner, everyone has a unique value proposition or what we call the "Secret Sauce". Most of us don't know, but we all have something unique about our businesses. We just need to dig deeper and discover where our business does well and to send that message about our brand.
Today we'll be talking about how it all starts with sharing visuals, such as graphics. Graphics allow you to share your unique value with an audience. A picture can speak a thousand words, right? Well, those 1000 words should include your brand's authority, and how you stand out in your community.
It doesn't stop there. There's more ways to stand out from the crowd, like emblems. Think of emblems as your shiny trophies that you can share with your audience. It tells your ideal clients to pick you, without you having to say so!
It's time for you to stop hiding your best kept secret in your business, which is YOU.
Listen:
Episode 218: Why Most Video Training Doesn’t Work And The Solution
Are you an entrepreneur or business owner struggling to create effective video training for your employees due to a lack of videography and editing skills? Don't let the hurdles of inadequate lighting, software, and equipment hold you back from providing your staff with the training they need to succeed. There are customizable methods available, but without the proper tools and know-how, it can be a cumbersome and frustrating process.
Video training doesn’t have to be long, slow, and boring.
Our sponsor, Pet Care Team Training, takes care of ALL of that. Pet Care Team Training is specific, streamlined, and simply engineered for the success of your employee onboarding. Its videos keep the viewers engaged and excited by throwing the right graphics and instructions during the training to keep you and your employees entertained while learning. .
With Pet Care Team Training, you can build the foundation of your training from the video aspect and documentation, and YOU as the business owner get to decide the added things that you want to incorporate in your business.
Listen:
Episode 217: Major Solutions and Problems to Video Training
Major Problems and Solutions to Video Training
Pet Care Team Training is specific, streamlined, and simple engineered for the success of your employee onboarding. Its videos keep the viewers engaged and excited by throwing the right graphics and instructions during the training to keep you and your employees entertained while learning. Video training doesn’t have to be long, slow, and boring.
As an entrepreneur and business owner, you can customize your training through Pet Care Training’s paw print to keep your "Secret Sauce" and have a way to show to your people this is how you do it.
With Pet Care Team Training, you can build the foundation of your training from the video aspect and documentation, and YOU as the business owner get to decide the added things that you want to incorporate in your business.
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Episode 216: What You Need To Get Your Pet Business Out Of The Covid Crisis
Pet Business Covid Crisis Survive and Thrive Mastermnd
The Pet Business Covid Crisis isn't going away anytime soon. Things aren't going back to normal. They will never be the same again. Consumer spending online is through the roof. Pivots are being made. Businesses are closing while others are soaring. If you want a fighting chance, then this episode is for you. If you have decided you will "wait it out" or keep your business at the low numbers and hunker down, then this episode isn't
My Jumpers are do'ers. When the world says they can't, Jumpers say I CAN. I have watched too many of you fight through this Pet Business Covid Crisis to come back stronger than ever and from that you have inspired this episode. Listen in to learn:
How times are changing
How society will never be the same
How COVID will revolutionize the way you do business.
Examples of companies who have failed during times of change.
The effects of the revolution.
How to revolutionize the way you do business.
Examples of others doing a great job.
5 areas you need to focus on to survive.
The future is actually very bright!
If you are ready to Jump and work through things, consider joining me Monday through Friday in the Mastermind. It is where you can have access to me, the group, and all the resources that come along with it. It is the winner's circle of the pet industry and a lot of fun!
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Episode 215: Getting In Control of the Financial Numbers in Your Business with Jamie Trull
Financial Literacy
Getting In Control of the Financial Numbers In Your Business with Jamie Trull
Jamie Trull is a Financial Literacy Coach and Profit Strategist. She's fired up about helping small business owners overcome the overwhelm and anxiety of business finances.
After leaving the corporate world in favor of a more balanced life. Jamie founded her Virtual CFO company, Balance CFO LLC. and quickly realized that there was an educational void for smaller business owners and self-employed individuals when it came to financial literacy training.
She pivoted her business to teaching Financial Literacy to help fill that void. Jamie helps entrepreneurs maximize their profit and feel more confident about the numbers side of their businesses. She lives just outside of Nashville in Franklin, TN, and has a 6-year-old son and a 3-year-old daughter who keeps her quite busy in her spare time!
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Episode 214: New Ways To Build Your Teams Confidence and Selling Skills
Looking for a unique way to build self-confidence in your team? Today's podcast is all about confidence.
Chris Trew is a touring comedian, sportswriter, and creative coach. He uses his background in improv comedy to help people find their funny whether they are using it for performance or self-improvement. His work has been featured at events like SXSW and San Diego Social Media Day and festivals of all kinds all over the country.
His foundation of Improv Comedy provides the framework for everything he does. Whether he's teaching a workshop to 100 professionals in a conference setting, a group of 6 for a small business happy hour, or a Zoom for literally anyone, the material is the same. If you want to learn how to boost creativity in the work environment, he's your guy.
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Episode 213: How UGC Can Create a Buzz About Your Dog Walking Business and Bring You New Clients
How User Generated Content or UGC Can Create a Buzz About Your Dog Walking Business and Bring You New Clients
HAve you considered User Generated Content to create buzz for your dog walking business?
Let me introduce you to Tyler. Tyler J. Anderson is an investor, entrepreneur, podcaster, and speaker. Day-to-day you’ll find him leading the team at Casual Fridays.
Since 2009, Tyler and his team have played significant roles in digital and social media marketing campaigns for hundreds of hotels and resorts, including Marriott International. They have worked with notable brands such as Visit San Diego, SeaWorld, KAABOO, Jersey Mike's Subs, Penske Automotive, Deloitte, The Los Angeles Chargers, Feeding San Diego, Susan G., and Koman San Diego. They also worked with The United Way Atlanta, and many more.
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Episode 212: How To Start A Podcast
How To Start A Podcast
If you have ever wanted to know how to start a podcast, today is your lucky day.
Chris Laning is a Voice Over Artist, Podcast and Dailicast Producer and Host, Audio Editor, Audiobook Narrator, and a Creative Writer.
He is a former Web Developer (primarily ColdFusion, Javascript, MSSQL) who is as comfortable behind a mic as a voice-over artist (everything from commercials to character voices and explainer videos) and as a podcast host. He has also been editing spoken word audio for over 20 years and has helped several professionals launch their podcasts. In fact, he's editing and producing several podcasts on a daily basis.
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Episode 211: Marketing Tips From A Pro Through Tough Times
Marketing Tips From A Pro Through Tough Times
Byron Ingraham is a Facebook Advertising Expert, Best Selling Author, Business Strategist, and a Speaker. He is an Air Force Veteran turned entrepreneur. The reason he decided to become an entrepreneur is to give himself the freedom to help individuals achieve their dreams in business.
He also helps local businesses systematically leverage Facebook ads to generate leads online. In addition, he assists entrepreneurs and business owners in achieving their peak potential in their business while attracting their ideal clients and customers through marketing strategy.
Byron wants you to always remember that the difference between dreams and goals are deadlines!
How can your business pivot?
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Episode 209: Why You Need Video Training for Your Pet Care Staff in 2020
Why Your Pet Care Business Needs Video Training for New Staff in 2020
Liz Illg is a Business, Content, and Systems Consultant. Liz and her team take an all-inclusive approach to finally bring your vision to life.
They specialize in building the systems and operating foundation that will help you truly take off and scale your business, or writing the one-of-a-kind marketing materials that will get you NOTICED. All you have to do is tell her the idea, approve the final product, and put it to work for you!
Since 2013, Liz has…
Opened five brick-and-mortar grooming shops.
Launched her dream business, Liz Illg Consulting.
Developed organic business relationships across countries and industries.
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Episode 208: Easy Ways To Repurpose Content into Videos
Bella knows that you probably feel like making video content for your business is a tough task. to get creative, especially during 2020 is a tough thing to do. We are in survival mode and growth mode just trying to get back to the new normal. That is why Bella is suggesting you repurpose content into videos.
Today, Bella is going to teach you why you don't actually need to be creative to make videos and how you can take what you've already got and reuse that.
It is important to realize that not everyone sees all your content. Only a small portion of them do and many won't remember it months down the road. We can leverage this to create amazing things in our business without having to get creative.
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Episode 207: The Power of Snackable Videos In Your Pet Business
Learn what snackable videos are and how easy it is to create and reuse in your pet sitting or dog walking business.
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Episode 206: The Step By Step Process For Creating Promotional Dog Walking Videos
If you are a dog walker and need more clients, then you want to watch this Creating promotional dog walking videos podcast. Today you will discover the simple easy to use step by step process to quickly and easily creating promo videos for your dog walking or pet sitting business.
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Episode 205: How to Use Funnels To Easily Create Video Content
Would you like to learn how to use your pet business marketing funnels to create your video content? Structured properly you should have several campaigns going for all three stages of your funnel. Awareness campaigns are typically a top of funnel or TOFU activity. Lead generation campaigns are geared more for the Middle of Funnel or MOFU , and your conversion campaigns are the Bottom of Funnel of Bofu.
In all three instances, you can use the offers for all of these campaigns to create videos that will allow you to generate real-world leads for your business.
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Episode 204: How Your Vision and Focus Can Scale Your Business Fast with Joanna Price
How have you separated your pet business brand from the rest of the pack (yes pun intended. )?
Joanna Price is the Owner of Woofin’ It Pet Concierge. It is her vision, tireless work ethic, and passionate commitment to pets that has grown her business from the seeds of an idea to the best Dog Walking and Pet Sitting service brand in Frederick, with 5 team members. Additionally, her commitment to exceeding expectations and delighting clients is evident in their references (affectionately referred to as WOOFERENCES). She and her team truly have fun with your pets and the "work" they all do. Joanna and her team thrive on giving pet parents peace of mind, and are truly grateful for the trust their clients have in them to care for their fur-babies!
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Episode 203: The Difference Between Customer Service VS Customer Experience Could Increase Your Profits
The Difference Between Customer Service VS Customer Experience Could Increase Your Profits
What is your customer experience in your pet care business?
For more than 20 years, Jeannie Walters, CCXP has had one mission: To Create Fewer Ruined Days for Customers™. Jeannie is the CEO and Founder of Experience Investigators, a global Customer Experience consulting firm helping companies improve loyalty and retention, employee engagement, and overall experience. Hundreds of companies across three continents have trusted Jeannie to consult, train, and speak, from SMBs to Fortune 500s. In addition to being a Certified Customer Experience.
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Episode 202: How to Communicate, Persuade & Close like an Experienced Trial Lawyer
How to Communicate, Persuade, & Close like an Experienced Trial Lawyer
In addition to Mitch Jackson being a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year,” he’s also one of the most well-known active trial lawyers on social media. He’s been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street Journal. During the past several years, Mitch has presented cutting-edge business/legal/marketing techniques at the Tony Robbins Business Mastery with his good friend, David Meerman Scott.
Mitch is the founder of the global LegalMinds Mastermind and has written a new book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” which was a #1 best seller on Amazon and top #1 new release in two separate categories. Mitch’s friends know of him as “The Streaming Lawyer” (live video) and you can stay connected at Streaming.Lawyer.
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Episode 201: Stop Preparing, Start Doing with Olenka Cullinan
Stop Preparing, Start Doing with Olenka Cullinan
Olenka Cullinan is a CEO and Founder of iStartFirst. She empowers women to up-Level their business and mindset via on-line Bootcamp, iStartFirst Women's Summit, and delivering keynotes and workshops for companies nationwide & globally. Olenka has developed a“Backbone of Success”™ method that helps female leaders to take action, get paid their worth and show up like a BOSS-Babe. Olenka’s work globally, combined with humor and personal experiences led to her recent appearances at TEDx and made her into one of the premier consultants. She has worked with startups, corporate leaders and some of the top organizations in the country: e.g. GAMA International, Lincoln Financial, Chambers of Commerce, etc.
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Episode 200: If I’ve Taught You Anything…
Lessons Learned In Life: If I've Taught You Anything...
Wow - 200 episodes- of lessons learned.
200 episodes of me (hopefully) providing you value, nuggets of wisdom, and lessons that you can take and apply into your business. It's been an honor to record, produce, and publish this podcast for you all every single week for the past few years.
On this episode, you'll find that it's a bit different than the usual format. From my heart to yours, I want to share with you some lessons learned over the past several years in business and in life. I hope you enjoy it.
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Episode 199: How To Do Virtual Meet and Greets In Your Pet Business
How to do Virtual Meet and Greets In Your Pet Business
One of the "blessings" of our new normal under COVID-19 is that it has opened the realm of finding virtual alternatives to our everyday processes. One of these alternatives is virtual consultaations for pet sitters. That's where you hop on a video call with your potential client and host your meet and greet - virtually!
Nikki & Steph, co-owners of Dog Jogs, have actually transitioned to now conducting ONLY virtual meet and greets, and have a wealth of knowledge to share. Their company truly believes that 'a tired dog is a happy dog' and specializes in jogging dogs. They also believe in providing effective, efficient resolutions to customer service issues and ensure complete client satisfaction. Which is what helps them continue to think outside the box, and grow their business by evolving as challenges arise. This year will be Dog Jogs' 4th year in operation, with many plans for many more to come!
Nikki & Steph - Dog Jogs
Virtual Meet-N-Greet In Action!
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Episode 198: Baby Boomers Vs Millennials… Or Is It?
Baby Boomers Vs. Millennials...Or Is It?
The generational gap between baby boomers and millennials is something that every business owner is bound to encounter.... perhaps you already have? But one generation doesn't have to be at war with the other. Each generation has unique and specific experiences that they can share with one another to improve themselves. That's why in this week's episode of Bella In Your Business, I bring you Steve Dotto who has a unique perspective on the generational gap.
Steve Dotto is a tech geek, entrepreneur, and business owner. He is the founder of Dotto Tech, which he has grown into a successful, self-sustaining business. He has built a community of our thirty-six thousand people, spoke at Social Media Marketing World, and worked with companies like Xerox and Blackberry.
Bella Vasta & Steve Dotto
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Episode 197: How to Generate FREE Publicity & Marketing for your Pet Business
How to Generate FREE Publicity & Marketing for your Pet Business
When you generate Free Publicity and marketing in your pet business, you will be able to connect with your community & learn how to truly bring value to your audience. But it is not an easy task Many business owners aren't sure where to start or what direction they should take. In this episode, I bring you, Regina Robinson of Outward Bound Hounds who shares some of the ways she was able to connect with her community during the COVID-19 Crisis.
Regina Robinson
In 2012, Regina left her career in culinary arts, nutrition, dietetics, and yoga to help a friend build her own pet sitting business. She quickly learned that pets need adventure, exercise, and love just as much as people do! After five years of loving pets and serving their pet parents, she decided to take a leap of faith and open her own company – Outward Bound Hounds.
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Episode 196: Resiliency, Black Swans, and Perseverance Through the Darkest Times
Resiliency, Black Swans, & Perseverance Through The Darkest Times
We all have black swan events happen in our life. The Covid-19 Pandemic has definitely been an elephant-sized black swan event to the pet business. It has tested the resilience and patience of a larger number of Jumpers. Today I want to share a lesson on antifragility.
Asha Olivia is the owner/operator of Hoby Dogy serving Hoboken, NJ ever since 2012
Asha is also a warrior. For example, she is a stage, four cancer survivor. Asha also counsels others with deep wisdom. This is wisdom won from a lifetime of going to battle. She works hard to improve every single day. Therefore, Asha has become a guiding light in this world as a result of her daily improvements. Meanwhile, when Asha is not serving others, you will find her taking long walks with her dear husband Jan and their dreamy puppies Lovey and Savey who they met and rescued on the streets of Colombia.
Asha Olivia
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Episode 195: The Scientific Way To Choose A Pet Sitting Software
The Scientific Way To Choose A Pet Sitting Software
Choosing a pet sitting software is not an easy task. Maybe you're overwhelmed with all of the different options out there, or even tried them all but just can't decide. It's difficult to determine which features are important to YOU and then to match those needs up with software. In this episode of Bella In Your Business, I sit down with Kristin Young, where she shares her scientific process for successfully choosing a pet sitting software to use in your pet business.
After 20 years in corporate real estate and business, Kristin "woke up" one day realizing she wanted more ownership over her own time and to escape the common cubicle. With two young kids and a supportive husband, she began the search for an income model that she could manage, grow, and LOVE. In January of 2019, she decided to buy NOT ONE, but TWO cat sitting companies, with the intent to merge them into a single business. With a passion for business, love of animals and affinity for cat puns, Kristin uses her inner "geek" to make data-driven decisions in her cat sitting business and create processes that allow her to start stepping out of day-to-day operations and spend more time working ON her business, instead of IN her business.
Kristin Young
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Episode 194: How To Prevent Your Website Content From Being Snatched
How To Prevent Your Website Content From Being Snatched
Have you ever had your website content snatched? I've had a lot of pet business owners come to me about how other pet businesses STOLE their website content including services and blog posts! What would you do? Could you prove the content was yours? What images have you used? Who would you speak to?
This episode was born with my two expert cohosts so that nobody EVER has to go through that. Today, we have Liz Illg, expert wordsmith, who helps business owners with internal and external messaging. She helps businesses really convey their differentiating factors to their audience. We also have Erika Godwin, website guru, who understands the technical/SEO aspect of creating a rocking website.
Sick of doing your own graphics? Want us to do them for you? Space is limited.
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Episode 193: How To Utilize Video For Your Dog Walking Business
How To Utilize Video For Your Dog Walking Business
If you've been following me for a while, you know that I've been squawking about the use of video for your dog walking business for YEARS. Video is the present and it is seriously skyrocketing - especially right now with everybody being home. If you haven't gotten in yet on the video game, believe me when I say you need to! In this episode, I am going to teach you exactly how.
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Episode 192: 7 Day Pet Business COVID-19 Grand Re-Opening Challenge
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Episode 191: How To Recession-Proof Your Small Business After COVID-19
How To Recession-Proof Your Small Business After COVID-19
Do you want to RECESSION PROOF YOUR SMALL BUSINESS? KNOW YOUR NUMBERS! You've heard me say this time and time again. Today, I bring you Marilyn Parham, CPA & Jessica Mae Stafford from The Bottom Line CPA. The Bottom Line® CPA is an award-winning, 100% Xero cloud accounting practice serving as industry leaders for Amazon FBA, eCommerce, and Online Business owners. Founded in 1996, TBLCPA launched into the online world circa 2013, quickly becoming the Certified Profit Pros behind many elite online brands. We are also home to ProfitHERO™ where we serve as virtual Profit Partners who are just as passionate about the businesses of our growing family of online DIYers as they are.
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Episode 190: How To Move The Mountain In Your Life
How To Move The Mountain In Your Life
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Episode 189: How To Make COVID-19 Stop Messing With Your Head
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Episode 188: Things To Consider Before You Close Your Business (Temporarily)
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Episode 187: What The Coronavirus Business Impact Means For Your Pet Business
What The Coronavirus Business Impact Means For Your Pet Business
It's no secret that the Coronavirus (a.k.a. COVID-19) has caused we have mass panic in our society. As a result it's starting to impact many pet businesses as a result. Pet owners have started telecommuting from home. They have also canceled upcoming trips as well. Because of that, there has been an increasing amount of dog walking & pet sitting cancellations. In this week's podcast, our guests, Erika Godwin, Liz Illg, and I discuss the best ways for you to handle the response to the coronavirus. We will show you how you can put your clients and staff at ease.
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Episode 186: 6 Ways To Create ALL The Graphics You Need for The Next 90 Days
6 Ways To Create ALL The Graphics You Need For The Next 90 Days
If you're feeling overwhelmed with content creation for your pet business, just know that you're not alone! By planning your content ahead, you can actually save yourself tons of time, which means more time to spend on our beloved two-legged and four-legged clients!
Today, we're going to discuss how you can be a content creation rockstar by planning your content three months ahead (yes, you read that right!), also known as batching. Batching is essentially taking time – with little to no distractions – to concentrate on completing “batches” of work in one sitting.
It sounds scary, but you'll have to trust that this technique really works. We'll talk about all this in more in this week's episode of Bella In Your Business.
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Episode 185: Skyrocket Your Business With Your Health
Skyrocket Your Business With Your Health
Let's be honest - sometimes being a business owner sucks. It can be lonely, isolating, and so easy to get inside our own heads. That's why it's critical to take care of yourself first. We have to take care of ourselves so we can set ourselves up for success in our businesses. Today, I brought on Nate Palmer to the podcast to talk about all things fitness, health, and mindset.
Nate Palmer is highly passionate about helping humans perform at a higher level. He also happens to be a dad, husband, and the #1 bestselling author of Passport Fitness. Nate coaches entrepreneurs to become unstoppable by weaponizing their nutrition and training. Nate is a coach, speaker, and writer, whose work has been popularized in media outlets such as The Huffington Post, Testosterone Nation, Ask Men, Breaking Muscle, STACK Media, and Thrive Global.
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Episode 184: Quality Over Quantity Of Your Social Media Content
Quality Over Quantity Of Your Social Media Content
It's no shock that being on Social Media is a must for Pet Sitting and Dog Walking businesses. But, what platforms are best for us? How should we be using them? And what kind of content should we be creating?
To share his 15 years plus years of digital marketing experience, I've brought on Dan Willis.
Dan Willis brings insights into the power of relationship marketing, video content and the emerging millennial/gen. Z marketplace leading your brand to learn how to not only succeed today but how to build success for the future.
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Episode 183: Video Training In Your Pet Sitting Company
Are you struggling to find the time and resources to train your employees effectively in your pet-sitting business? Don't let the stress of planning a training session hold you back from ensuring your staff is well-equipped to succeed. Video training is the solution you've been looking for - whether you have new hires or are just looking for a refresher for current staff. Don't waste any more time and effort on overwhelming and time-consuming training methods, give your employees the support they need through video training!
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Episode 182: Using Video To Increase Sales In Your Pet Business
Using Video To Increase Sales In Your Pet Business
The use of video is becoming exceedingly necessary in order to get your pet business known. To teach how to use video to increase sales in your pet business, I brought on my good friend Daniel Glickman.
Daniel Glickman is an internationally recognized marketing leader, speaker, and author. As chief marketing officer of Wave.video, an innovative video solution for creators and small businesses, he leads and manages digital marketing, advertising, and PR activities. His blog, newsletter, and international Meetups—all under the title CMOConfessions—offer a frank, creative, and humorous take on the underbelly and undercurrents of today’s most pressing, exciting, and confounding marketing issues.
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Episode 181: Remote Managing Your Pet Business
Remote Managing Your Pet Business
I know there's plenty of you wanting to have the luxury of traveling or maybe even relocating away from your pet business but you're afraid of trying to manage your pet business remotely.
That's why I brought on one of my personal friends and client, Tiffany Lewis, who manages her business remotely from across the country.
Tiffany Lewis founded Pet and Home Care in Potomac, Maryland in 1999 as a one-person pet sitting business. She has since expanded PHC to offer a full team of dog walkers, pet sitters, pet care experts, and home care service employees.
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Episode 180: How The 90/10 Rule Can Get Your Dog Walking Business Back On Track
How the 90/10 Rule Can Get Your Dog Walking Business Back On Track
Do you feel like content marketing is taking over your business? Like you have to consistently be posting on every social media platform possible and creating all the content you can in order to properly market and grow your business?
Don't stress!
Today, I brought on Andrew and Pete to tell you how the 90/10 rule can get your dog walking business back on track!
Andrew and Pete, international keynote speakers, authors and YouTubers, are the multi award winning fun business duo who help small business owners scale their business so they can stop swapping time for money.
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Episode 179: 2020 Predictions in Your Pet Business
As a coach in the Pet Industry, I have the opportunity to work with pet businesses from all over the world at all different stages of their business. Due to this, I'm able to see trends that spread from the starter businesses to the six-figure businesses and identify what trends are being used to help their business growth and what's simply not working. Thus, every year I write my yearly predictions leading me to the 2020 predictions in your pet business.
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Episode 178: How to Get Your Pet Business in the Media
We talk a lot about social media presence and making your business known on the media. However, we don't often get the chance to talk about how to get your pet business in the media such as newspapers, magazines or even on TV.
To teach us how to get in the media I've brought on Rachel Spencer, a journalist, and blogger for the Pet Industry who helps pet businesses create content and promote their work in the media.
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Episode 177: Staying Compliant with Staff In Your Pet Business – The Best Kept Resource!
Today I want to share with you the best-kept resource in staying compliant with staff in your pet business. The Pet Industry Coalition is an organization dedicated to educating and advocating for the regulation and compliance of the Pet Industry. To tell you all about it, I've brought on two of the four co-founders, Lauren Cora and Katie Pape.
Lauren is the owner of Dogs Deserve It, a dog walking company based out of Chicago, IL. Dogs Deserve It recently celebrated 10 years of service and has over 55 employees.
Similarly, Katie's business Windy City Paws, is located in Chicago and has been in business for 10 years now. Katie has over 75 employees.
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Episode 176: Planning for Your Dog Walking Business in 2020
I know with being six days away from Christmas that planning for your dog walking business in 2020 is probably the last thing on your mind. However, I strategically posted this before Christmas so that you have time to get your thoughts flowing.
I want to help you come up with a plan to grow and exceed your expectations for business planning in 2020.
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Episode 175: How Your Pet Business Systems Save Your Profit
I want you to think of all of your pet business systems. Now, think about a time where maybe you told your staff to do something and gave them all of the direction needed to do it but for some reason, they didn't do what you wanted them to do. Do you know what caused the problem?
Today I brought on a very special guest, Liz Illg, to share the importance of systems and processes for your pet business.
Liz is the Owner of Puff & Fluff Grooming and Pet Sitting with five locations in Phoenix area. Not only has Liz turned her passion for animals into a thriving business, she is an expert when it comes to creating an environment of growth for your business as well. In fact, as an Operational Strategist, Liz specializes in working with small business owners and entrepreneurs. She can assist with everything from streamlining systems to creating manageable training and operational manuals. Liz received her Bachelor’s in Business from Arizona State University and her Master’s in Education from Northern Arizona University.
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Episode 174: Self Care For Pet Sitters Over the Holidays
Do you think it's impossible to maintain self-care for pet sitters over the Holidays?
Tis' the season for a booming business, kids asking when Santa will come multiple times a day, family festivities and holiday cheer. Yet, you're stuck worrying about your business, keeping your head above the water and possibly planning for 2020.
Don't let being an entrepreneur ruin your holiday spirit, instead tune in as I hand out some advice on how to maintain self-care for pet sitters over the Holidays!
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Episode 173: Holiday Pet Events You Can Copy in Your Town
One of the best ways to gain exposure to your pet sitting or dog walking company is to host or participate in a holiday pet event. But oftentimes we have no idea what to do, where to do it, or just feel like it takes way too much energy.
When I used to have my company, Bella's House & Pet Sitting for 14 years, I would participate and host many events.
These events gave me an opportunity to get my name out to the community and a good excuse to walk up to people and talk about my company in a way that didn't seem sleazy.
Through a lot of trial and error, my events became very successful.
With a little bit of my magic, I'm going to show you how hosting a holiday pet event can be successful in your hometown area too.
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Episode 172: How To Build Trust In Your Pet Business On Social Media
The idea of being human is so obscure when you think of it. Obviously we are all human. However, nowadays it's becoming more and more necessary to prove that you are human. Especially when it comes to the internet and consistent technological advances.
How do we remain human in a fast-paced technological world?
The answer isn't as simple as we would think. Remaining human has a lot to do with identifying who we are, what we represent and what we want our clients to see. Then, it's about transferring that human quality not only in face to face contact but through our social media as well.
Thankfully, Bryan Kramer, the founder of the H2H movement as well as Keynote Speaker, TED Talk Speaker, Coach, and CEO of H2H Companies, a Business Performance Coaching Company, came on the show to teach us more about human to human interactions and how you can build trust in your business on social media.
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Episode 171: Hiring Tips for Finding Staff During the Holidays
Its that time of the year again! When September/October hit and everything turns into all holidays, all the time. The time when every store is confused about what to celebrate first with multiple isles of Halloween, Thanksgiving and the MASSIVE Christmas section.
I think we can all admit that September through December, Holiday preparation takes over.
What's wrong with that, right? The holiday season is loved by so many! But not everyone has to deal with the stress of trying to hire during the Holidays. We get burnt out trying to find staff during the holidays because people are either only seasonal or not applying at all! Then we get burnt out and it results in an altogether disappointing feeling.
Take back your Holiday season!
Dive in with me as I discuss tips and mindset shifts that we all need in order to take over hiring during the Holiday season.
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Episode 170: How Your Thoughts Affect Your Business Worth
A lot of growing up has revolved around knowing your worth and the value of yourself. But, what about knowing the worth of your business? Or how the way you perceive your worth and value affects the way your potential clients see your business?
Many times, we don't recognize how smart we are and therefore, we are not charging what we are worth.
Knowing your worth and the value of your services directly impacts how potential clients see your business in a HUGE way. How do you begin to understand the worth of yourself and your business?
This week, I had the opportunity to speak with Angus Nelson, the Director of Development for Golden Spiral Marketing, as well as, the host of the "Up In Your Business" podcast and has spoken for brands like Walmart, Whole Foods, BMW, Coke, & Adobe. Angus dove deep into what makes up your worth as a business and how you can continue to grow and expand that worth.
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Episode 169: How DIYing Bad Graphics Could Hurt Your Pet Sitting Brand
Since marketing was invented, the need for graphic design has been ever-growing. However, graphics aren't used to simply sell your business like they've been used in the past, instead, they represent your business.
Graphics are the foundation of your brand.
They not only represent how you present your company but also whether or not potential clients feel a connection with your company, whether your company can be taken seriously to not only clients but possible employees.
Today, I partnered up with Annette Mcdonald, the founder of Easil, an online DIY Graphic Design solution for brands and teams, as well as, MD of Copirite, a leading design, print & digital agency located on the Gold Coast, to teach you a little on how DIYing bad graphics could hurt your pet sitting brand.
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Episode 168: My Social Media Process & How I Have Learned How To Streamline.
My social media process is always evolving and it has come a long way.
I am constantly evaluating what is working, what isn't, and where I can streamline my system or create processes. This is necessary for any business owner who is on social media.
Depending on the talent you have working for you, the depth of the process, and the ever-changing algorithms, things that worked last year probably won't work this year.
I'm sharing how my process has evolved, along with how some other leading social media ladies streamline their processes. You are going to see many different ways to do this, proving there's no one right way.
It's important to figure out what works best for you!
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Episode 167: How to Show Up on Social When You Have No Time
Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time.
Let’s face it, I’ve never, ever had anyone come to me and say…
“Oh, I have all this time, and I need to do something.”
These tips are going to be quick and dirty because I know how busy you are.
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Episode 166: How To Use Email Marketing In Your Pet Sitting Business
Email marketing is something that a lot of business owners have an adverse reaction to. They think they're bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path. But why?
In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this? Today, I want to break it down to show you how I use email marketing and how you can, too.
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Episode 165: Planning Your Business With Yvonne Heimann
Today I have Yvonne Heimann, a business efficiency coach at Ask Yvi. She supports digital entrepreneurs by building bulletproof businesses that are so efficient they'll be able to achieve their financial and personal freedom they deserve. Losing her husband to cancer after 2 years of being his caretaker has shown her how important it is to have a self-sustainable business. Now Yvonne lives out her passion by helping her clients streamline their existing processes and implement tech to automate their day allowing them to step away from their business at any given time. She is a remarkable, powerful woman with quite the personality that I am excited to bring to you today. She's sharing all of the secrets to planning your business so that you can achieve your own financial and personal freedom.
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Episode 164: What To Post On Social Media When You Don’t Know What To Say
People come to me all the time saying that they have no idea what to post on social media. They are staring at the cursor and have no idea what to say. All this pressure is mounting to try and be witty, to be different. If you've ever felt this way, don't worry, you're not alone. I'm sharing seven things you can do when you're lost on what to share on your social media.
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Episode 163: How To Get Your Community To Know About Your Pet Sitting Business
Picture this... there's a huge gala going on in your community. Everyone is dressed to the nines and it's a very high ticket event. There are local celebrities there and while at dinner they're talking about their pets, imagine if your company's name came up.
Here's another example, you're in a local Facebook group and someone is about to go on vacation, but they forgot to book a pet sitter until the last minute. They were so focused on creating a great trip and their normal pet sitter isn't available. They ask the group who they use for pet care, wouldn't it be amazing if your company came up overwhelmingly in the comments?
What would you do if your entire community knew about your pet sitting or dog walking services? How would that change the face of your business? Today, I want to talk to you all about how to get your community to know about your business.
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Episode 162: 3 Problems with Marketing Your Pet Business
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I'm coming to you today to talk about how you can solve the three biggest problems you have with marketing your pet business. I've found that marketing either comes naturally to you or you despise it. The ones that despise it are left lying awake at night wondering how to bring in more clients than they actually want. We all dream of having our business be the one that comes to mind in our local community when they think of pet care, but it's really hard to get there.
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Episode 161: Why Rover Is Beating The Professional Pet Sitter
I wanted to talk about something pretty controversial today. Our listeners are at a myriad of levels in the pet industry from buying multiple businesses all the way to people who are on Rover or Wag and wanting to start their own professional company. I want you to take this message to heart, no longer are we mom and pop companies plugging away. There is something very unique that is changing in this business. Specifically, I'm going to be talking about why Rover (or any other app or hobby sitter) is beating the professional pet sitter.
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Episode 160: How To Use Facebook Groups In Your Pet Sitting Business
What would you say if I told you I had a way for you to get in front of a lot of local clients? And that you could have a way to position yourself as an expert in your community? Well today I'm really excited to talk to you all about Facebook Groups!
We've talked about Facebook Groups two other times on Bella in Your Business. The first time was way back on Episode 42 with Maureen McCarthy and then again on Episode 110 with Erika Godwin, but today I'm actually going to take it to a higher level. Over the past year I have been flying around the country, and soon the UK, to speak on this very topic. I have been able to grace some pretty big stages and been called an expert on Facebook Groups so I thought that it was only fair to bring it to my audience.
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Episode 159: BEST OF BELLA: Relationship Marketing & Buyer Personas With Jessika Phillips
Today for the Best of Bella series we are replaying Episode 120 with Jessika Phillips. She runs a multi-million dollar marketing firm where her major platform is relationship marketing and at the end of the day as small service providing businesses in our communities it's all about the relationship. Jessika really leaves you with a lot of nuggets to think about that you can use in your business today, you don't want to miss this one.
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Episode 158: BEST OF BELLA: Instagram Secrets For Your Pet Business With Jenn Herman
Today we are replaying Episode 116 with Jenn Herman as part of the Best of Bella series. Jenn literally wrote the book "Instagram For Business for Dummies" and she is a wealth of knowledge. She is incredibly insightful, she talks fast, drops lots of value bombs, and you are sure to learn stuff from her.
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Episode 157: BEST OF BELLA: Coaching Your Pet Sitting Employees To Success With Niki Ramirez
This week for the Best of Bella series we are replaying episode 95 with Niki Ramirez. Niki is a wealth of information for everything human resources related, she is also a monthly guest in the Jump Consulting Mastermind. A lot of pet sitters and dog walkers may think that they're too small to afford an HR specialist like Niki, but in actuality, it's one of the biggest things you can have on your team. Listen intently to see how she helps pet sitters and dog walkers and everything you can learn.
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Episode 156: BEST OF BELLA: Defining Your Brand With Lain Ehmann
Bella chose episode 56 with Lain Ehmann to be part of the Best of Bella series because it was one of the most downloaded episodes of Bella in Your Business. Bella and Lain dive in deep on branding and how to make your website stand out. They talk about figuring out who you are as a brand and a business, Lain even offers a free download to help you!
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Episode 155: BEST OF BELLA: Navigating Social Media with Mari Smith
We're taking it back to episode 93 on this edition of the Best of Bella series, when Bella had the sincere pleasure of interviewing Mari Smith. She knows everything that is going on and she is the nicest, most approachable woman Bella has met in the social media space. They had fun talking about the ins and outs of social media and Bella wanted to bring her to you all again.
Original Show Notes:
Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook! Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”
Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies. She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.
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Episode 154: BEST OF BELLA: Customer Experience With Joey Coleman
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Episode 153: BEST OF BELLA: Vision Is Victory With Carey Conley
Welcome back to another episode in the “Best of Bella” series. Bella chose this episode with Carey Conley, because her story and purpose on this planet are so inspiring. Bella and Carey talk all about vision and if you let yourself soak in this episode it will set you on the path to success.
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Episode 152: BEST OF BELLA: They Ask, You Answer with Marcus Sheridan
This episode is part of the "Best of Bella" series. Bella chose this episode with Marcus Sheridan as one of the best for many reasons. Marcus is one of her favorite human beings, they go on a deep dive of content marketing and his book "They Ask, You Answer". She doesn't want you to be making the mistake that she sees others doing when blogging, even if you've listened to this episode before you'll want to give it another listen.
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Episode 151: BEST OF BELLA: Interview with a Small Business State Auditor
This episode is part of the "Best of Bella" series. Bella chose this episode with a former state auditor as one of the best, because she loves being able to bring unique experts to you. If you missed this episode the first time around you'll be pretty surprised by what you hear.
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Episode 150: 150 Episodes!
My goodness, 150 episodes of Bella In Your Business! That is days worth of me talking in your ears.
When I started my podcast, my friend Shannon Hernandez had a podcast class, and me being the one to follow the trends I wanted to jump on it but I had no idea what I was doing. Sometimes the audio sounded like I was in a tin can and other times it sounded great, but I kept going. I wasn't always consistent starting out, so I decided at the end of 2016 that every Thursday I was going to pump out a podcast and now we've made it to 150 episodes!
Biggest Takeaway You Don’t Want To Miss
Just like anything in life you've got to keep chipping away little by little, that is what gets you places. If you're not where you want to be today that's okay! If you do something little every single day to get closer to your goal you will make progress.
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Episode 149: What To Consider When Hiring A Pet Business Coach
I'm talking all about what to consider before hiring a business coach. Now, this might sound kind of funny coming from me since I am a business coach, but I have realized a lot of stuff from being a coach and from being coached.
I'm wondering if any of you have had a coach or been a coach before. Maybe you remember having a coach when playing a sport in your adolescence, that coach was always there to push you, motivate you, and show you what you're capable of doing. That's what any good coach should do.
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Episode 148: What I Would Have Done Differently If I Started My Business Today
This episode, I want to get into the six things I did wrong when I started my pet business. If you have not been listening since episode 1, I started my pet sitting company in 2002 when I found out I could get paid to sleep with two dogs for my neighbor who traveled four days each week.
I didn't know anything about business and had to figure it out on my own, so I went to a lot of networking events and made friends with people who knew more than me, but I made many mistakes. I live with no regrets though because I learned a lot from those experiences and that's what I'm sharing with you.
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Episode 147: Creating Balance with Work and Life: Myth or Truth?
Today I want to talk about balance, this mystical creature that everyone thinks exists but doesn't necessarily exist. While I was preparing for this episode I recalled a video called Everything is Spiritual, in it Rob Bell talks about how perfectly balanced the world is and it's so interesting to hear how if even one thing was different how it wouldn't work, it makes me believe the earth may be the only truly balanced thing.
I think that balance is something we all struggle to achieve and as a mom, I think we struggle with this the most. We want to be at every event, but sometimes it's just not possible and then we end up beating ourselves up over it. Balance is a fairy tale and I want to get real about it.
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Episode 146: All About Lock Boxes For Pet Sitters
The topic of lock boxes isn't often talked about in blogs or on podcasts, yet it's a question that comes up monthly in every Facebook group that I'm in. Today I'm joined by Natasha O’Banion of Walk with Renzo and Ruby, Dana McKellips of Peaceful Pets, and Tiffany Lewis of Pet and Home Care to talk about how they use lock boxes in their businesses.
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Episode 145: Less is More – Using Video in Social Media
I recently went to Social Media Marketing World 2019 in San Diego and I wanted to share a little of what I kept hearing the entire time - the importance of using video on Social Media.
It was pretty exciting because it basically validated everything I know and teach . . . but I thought I would use a mashup of what many influential people in the Social Media space were saying and bring it straight to you. Because, hey, that is what I am here for, right?
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Episode 144: The Ins and Outs of Doing Payroll In Your Business
We are joined by Alexia Matak from Payroll Experts, they offer award-winning, cloud-based human capital management solutions that allow you to leverage technology to streamline every part of your employees' lifecycle. A proud partner of the Kronos Workforce Ready platform and a proud sponsor of the Jump into Paradise Retreat, they bring together best in class solutions with personal, one on one support for employers of all sizes.
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Episode 143: How to Use Video to Find People to Hire
You might have remembered a few weeks back this video about hiring dog walkers going viral, well that video was Chloe's! Chloe is a 22-year-old from Australia and owns Chloe’s Canine Creche. Her business provides dog walking services to groups of dogs Monday-Friday.
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Episode 142 : How Connections In Your Community Can Produce Tens Of Thousands in Revenue
Want to learn how you can build a 6-figure business without using social media? In this episode, Bella is going to share exactly how she was able to do this in her business, prior to Social Media along with all the tips and tricks that still work today. Get ready to learn how relationships will last longer than likes on Facebook!
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Episode 141: Social Media Tips and Tools I Use To Stay Sane
There are a lot of problems with social media because there are so many different things you can do and you can't possibly do all the things. Bella is sharing some of the problems she has experienced with social media and then sharing all of the ways you can solve those problems and help you stay sane!
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Episode 140: 12 Ways To Automate Your Pet Sitting and Dog Walking Business
Want to learn all the ways you can automate a pet sitting and dog walking business?
If you are a solo sitter, this is especially important because there is only one of you and you need to make every minute of your day efficient.
If you are in the process of building and scaling your business, it is even more important. You are going to want to make sure you have as much automated as possible so when you hand the baton off to an office manager they will have the most efficient workflow and you won't spend extra money on extra hours! Let's dig in.
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Episode 139: The Scientific Way You Can Increase Your Productivity 39%
Daniel Clark has been in love with technology- and its potential to positively impact the world- for as long as he can remember. From building websites when he was 13, starting a design and advertising business at 18 and driving $2 million in revenue for multinational brands as a director for a boutique ad agency, he has truly been at the forefront of how technology can exponentially grow successful businesses.
One of Brain.fm's first users, he called the company 12 times before they agreed to bring him in for an interview. When he did receive an offer, he jumped at it (even working for free for the first few weeks). He eventually moved up to Head of Technology, and is now the CEO. As CEO, Daniel is constantly striving to build a company that can not only change the world through music, but also be one of the best companies for people to work for and grow with.
Daniel has visited over 20 countries and has a lifelong goal of setting foot on all 7 continents, he just checked Antarctica off the list!
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Episode 138: Profit First With Mike Michalowicz
Mike is the author of Profit First, Surge, The Pumpkin Plan, and his newest release Clockwork. By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals.
Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs, and is here to share the best of what he has learned.
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Episode 137: How To Make Better Decisions In Your Business
With an uncanny knack for connecting quickly with warmth and humor, plus years of practical relevance and experience (ex-Google, ESPN, HubSpot, NextView VC; current founder/show host, Unthinkable Media), Jay Acunzo delivers keynotes that move people to action. Whether it’s with 40 global brand executives, 400 fire chiefs, or 4,000 fired up marketers, Jay challenges others to break from conventional thinking and supposed “best practices” in a way that drives greater results for companies and careers alike.
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Episode 136: How Does Blogging Help Me Get Pet Sitting Clients?
Today, we're answering a question I get all the time - how does blogging help me get pet sitting clients? Although we've talked about how important blogging is, we've never really dived into the strategy behind how it actually works!
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Episode 135: Legal Mistakes Entrepreneurs Make With Bobby Klinck
Bobby Klinck is a lawyer, but he’s not your typical lawyer.
Sure, he went to Harvard Law School and worked prestigious law firms, but if you look at the big whiteboard in his office, you won’t see much about the law. It’s filled with tasks related to platform building, inbound marketing, and sales funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. He helps other online entrepreneurs safeguard their online businesses.
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Episode 134: Social Selling In Your Pet Business With Rebekah Radice
Rebekah Radice is the founder of RadiantLA, a digital marketing training and development company, International Keynote Speaker, creator of the PREP Performance Method, and the author of, “Social Media Mastery: A Comprehensive Guide to Strategic Growth.”
With over 20 years of experience, Rebekah has trained thousands of growth-driven leaders on her PREP™ Performance Method.
Through this four-step process, entrepreneurs to enterprise get the skills, systems, and processes necessary to improve social media engagement, generate quality leads, turn conversations into conversions, and increase revenue.
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Episode 133: How To Transform Your Pet Business In Just 365 Days With Becki Davis
Becki founded her business, Prefurred Pet Care Services, in 2016 after an incredibly difficult period of personal change and loss. Her hobby quickly became serious, and Prefurred is now an award-winning business employing 13 people!
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Episode 132: Leveraging Live Streaming For Your Business With Stephanie Liu
Stephanie Liu is an award-winning digital marketing strategist and live streaming expert. As an ad agency veteran, she spent the last decade and a half helping Fortune 500 companies go from unknown to unforgettable by using social media. As the host of Lights, Camera, Live®, she shines a spotlight on the best and brightest marketers in the industry. Her signature course Lights, Camera, Live is the only online interactive course that teaches you how to turn your ideas, skills, and experience into a captivating live stream.
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Episode 131: All About Chatbots With Kelly Noble Mirabella
Dynamic. Engaging. Totally rad. These are a few words you might use to describe your latest Facebook video … but they also apply to Kelly Noble Mirabella, self-described social media geek and marketing consultant with Stellar Media Marketing.With more than 11 years of social media marketing experience—and more than a few wacky costumes—Kelly brings tricky social media concepts to life through her fun, clear and memorable social media training videos and classes.
Long before social media savvy was status quo, Kelly recognized how social media can take brand recognition, customer engagement, and marketing efforts to a radical new level. What’s more, Kelly has spent the past two years learning to build Facebook messenger bots (aka “chatbots”), and now teaches others how to build them with simple, entertaining and, sometimes, 80s-themed tutorials.
Today, she teaches entrepreneurs, small business owners, and working professionals how to use social media to improve their businesses and achieve their goals.
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Episode 130: Training & On-Boarding Employees With Rob Balasabas
Rob Balasabas is the Social Media & Community Manager at Thinkific. He manages the daily curation of Thinkific’s message on social media. You may also find him engaging with their private online community of over 14,000 (and growing) online course creators inside the “Thinkific Studio” Facebook Group.
Rob joined the Thinkific Team in 2016, as a Customer Champion where we worked closely with customers to get their Thinkific sites off the ground, and quickly making the leap into the Marketing Team in early 2018. You may see Rob talking about Thinkific, Online Courses, and Digital Marketing strategies on webinars, livestreams and podcasts. When he’s not doing that, you can find him in line at the local taco food truck outside the office or a local coffee shop sipping on a “double-double” :)
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Episode 129: The Relationships Behind Social Media With Chris Strub
Chris Strub is the first person to use live-streaming and Snapchat in all 50 U.S. states. He's also the author of 50 States, 100 Days: The Book, and is the CEO of I Am Here, LLC.
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Episode 128: Going From Corporate America To Small Business Owner With April Cox
April is a dog mom of 2 that just recently left corporate America to run her daycare and boarding business, Rocky's Retreat. Rocky's offers a boutique experience that allows dogs to thrive.
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Episode 127: The Three Types Of Videos With Dave Feinman
At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled, in shared creativity, and in the power of defining your why. Dave shares this message through the creative process of making videos.
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Episode 126: All About Virtual Assistants With Trivinia Barber
Trivinia is the founder of Priority VA - a boutique Virtual Assistant Agency that matches elite level entrepreneurs like Todd Herman and Ray Edwards with highly skilled virtual assistants who “get” the online space and come prepared to deliver massive ROI right out of the gate.
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Episode 125: Quantum Benefits With Jennifer Diepstraten
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Episode 124: Connecting With Clientele Through Storytelling With Gael Gilliland
Gael Gilliland is the founder of The Legacy Recorder, and is passionate about helping every person record their life story for future generations to cherish. She is also a freelance writer and millennial mother of three future creatives, who in the present day give her daily inspiration and a few grey hairs. Learn more about Gail at her website,
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Episode 123: Solving The Hiring Problem In Your Pet Business
Abbie Hawkins is the Senior Channel Account Manager for JazzHR, the best hiring software in the pet industry. Listen in to see how over 60 pet sitting companies are turning their "I don't have anyone to hire" problem into "I have too many qualified applicants to sift through" This is a great episode you will want to hear!
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Episode 122: Disaster Preparedness In Your Pet Sitting Company
Nicole Brown Packin is the CEO of Miami Pet Concierge based out of Miami, Florida. Since MPC’s opening in 2007, Nicole has continued to grow and learn as much as she can about animal welfare. She earned her Small Animal Massage Practitioner (SAMP) Certificate in Maintenance, Performance, and Rehabilitation Massage from Northwest School of Animal Massage. Nicole specializes in Myofascial Release Therapy (MFRT), Trigger Point Therapy (TPT) and Stress Point Therapy (SPT). Nicole is the only SAMP in South Florida with these unique set of massage credentials.
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Episode 121: Adventure, Experience and Storytelling With Mia Voss
Mia is an experience junkie and wants to take you along with her. She has been building an online audience for years, enticing them with engaging interviews on every topic imaginable. Mia has been the producer, host and guest on more than 300 online show episodes and has interviewed more than 500 guests. Mia combines a business model of adventure, experience and storytelling. With each city, she brings out the best in each experience, shows her audience who they need to know, where they need to be and what brands are for them.
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Episode 120: Relationship Marketing & Buyer Personas With Jessika Phillips
Jessika Phillips helps people master Relationship Marketing, Speaker, as a relationship marketing evangelist she is often sought after for her approach to marketing. She's the passionate Founder of NOW Marketing Group and host of the largest social media marketing conference in Ohio, Social Media Week Lima as well as the host of a weekly live video show called Magnet Marketers.
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Episode 119: Creating Authentic Video For Your Pet Business With Chris Bryant
With new pet sitting and dog walking companies popping up every day (not to mention Rover & Wag), setting ourselves apart is becoming increasingly difficult in a world full of noise. One of the top ways that you can set yourself apart is by using authentic VIDEO in your business. Today, I sit down with Chris Bryant, an expert video producer, to talk about the ways video can help you stand out in the crowd as well as what types of video are better than others.
Chris Bryant was born in Danbury, Connecticut and has had a fascination with telling stories through moving pictures since Jurassic Park stomped into theaters in 1993. He launched his video production company back in 2005. In 2013 the company was rebranded as Empire Studios, where he is currently Creative Director and Principal. He also run Studio 12 Academy, an educational resource focused on video production and running a business around it. Chris is sought out for his knowledge in video marketing, and has been featured in Business News Daily, Inc., Momentology and the Everyday Power Blog, among other publications.
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Episode 118: Leveraging Technology in Social Media With Brian Fanzo
Leveraging technology can take many different forms: video, audio, social media, and more. The real key ingredient is one-to-one interactions in a public forum. This week Brian Fanzo discusses how to do just that. Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the Millennial and Generation Z consumers.
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Episode 117: Why You Should Attend Conferences Outside Your Industry
Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing world - the industry's largest conference. He's also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an episodic documentary.
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Episode 116: Instagram Secrets For Your Pet Business With Jenn Herman
It's no secret that Instagram can be a powerhouse social media platform for your business - but I see so many business owners that are just NOT using it to its fullest potential. If you've been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!
Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, "The Ultimate Beginner's Guide to Instagram" and "Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy". Learn more about Jenn on her website http://jennstrends.com.
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Episode 115: How Your Pet Business Can Support Your Life Goals
Carrie Wallick is the owner iCare4pets. She has been in business for 4 years and started using employees for almost a year and a half. Carrie was a former teacher for 8 years until she decided she wanted a career change and began brainstorming ways she could use her passion for animals to support her life goals. 2-3 months later, Carrie was using Facebook groups and word of mouth to get pet sitting clients, and her business was born. Learn more about Carrie's business at icare4pets.com
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Episode 114: How To Have Your Community Begging To Partner With Your Pet Business
Imagine if you could have the town talking about your business? Or if you could have other pet businesses contacting you to work with you and partner with your pet business?
Maybe the local pet store having a flyer in every bag that leaves their store with a purchase and your company's name on the tip of the tongue of the local vets, trainers, and groomers? Wouldn't it be nice if your business was the business always popping out the best and most valuable and relevant news.
Today we are going to show you exactly how to become the talk of the town and start partnering with people to help elevate your level of “expert” in your community and become known.
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Episode 113: How Social Proof Can Help Increase Your Conversion Rate
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Episode 112: What Your Pet Business Can Gain From Facebook Contests
Facebook Competitions can be proven to be a very useful tool in your business for becoming active in your community and even signing on new clients. However, It’s important to realize that when you run a competition you are not going to get 100’s of new customer inquiries. What you will get though is an increase in your following and brand awareness.
It’s then your job to convert those new followers into customers in the future.
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Episode 111: How To Use Buyer Personas To Reach The Right People
It's difficult to start marketing for your business if you don't know who you're selling to. This is where buyer personas come in, a.k.a your "dream client." In this episode, Erika & I sit down to discuss all things buyer personas such as what they are, how to make them, and how you can use them for your business advantage!
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Episode 110: How To Use Facebook Groups To Grow Your Local Pet Sitting Business
Facebook Groups are a powerful tool on social media that can serve a number of different purposes to help your pet sitting company. They can be an asset in finding new clients, networking with other local businesses, and becoming a driving force in your community. This week, Erika and I take a deep-dive into all things Facebook Groups to discuss how they can be used to grow your pet sitting company.
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Episode 109: Organically Growing Your Instagram Following For Your Pet Sitting Or Dog Walking Business
Are you hearing that Instagram is a great way to get more followers and customers but just confused as all heck on how to use it? Maybe you started using it but have no idea how you can convert your time and energy in the platform into tangible success? Do you just blindly post without a strategy and see little engagement from local pet owners? Is your follower based more other businesses instead of pet owners?
If any of these questions resonate with you, then you'll definitely want to tune in to this episode as Erika and I break down exactly how you can organically grow your following on Instagram for your pet sitting or dog walking business.
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Episode 108: 8 Things You Need To Do On Your Facebook Page To Grow Your Pet Business
For most of us, Facebook is one of (if not THE) #1 social media websites that we use in our business. It's such a useful tool for so many things including getting our businesses out there, finding new clients, and even finding new staff. Plus, it's a great way to network with other local businesses in your community to establish those critical relationships. In this week's podcast, I sit down with Erika to discuss 8 things you MUST do well on your business's Facebook page in order to grow your business.
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Episode 107: The Importance Of Site Design, Usability, & Frequent Monitoring Of Your Website
This week, Erika Godwin and I sat down to discuss all things relating to your website! I like to say that this is your 24/7 business card, so it is important that it's always in tip-top shape. Today we'll talk about site design, how to tell if your website needs an upgrade, why you should upgrade, how to upgrade, and more!
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Episode 106: Bootstrap Marketing Ideas For Your Pet Business (Gain An Extra $10k Per Year!)
When we talk about marketing, there is truly an endless arena of ideas and tactics that we can use for pet business owners to get our name and our brand out there. It can be digital or old-fashioned pounding of the pavement. It can be print or even just a simple graphic on social media. But, which one is going to get me the best bang for my buck? Which one is going to help me grow my business?
On this episode, Bella sits down with Erika Godwin to take a look at all things bootstrap marketing and advertising for pet sitting businesses. After delving into the world of what makes up a good advertising campaign, Bella shares some of her own personal successful advertising methods that she used in her pet sitting company. Erika Godwin is the Co-Founder and the Chief Marketing Officer of ProPet Software, a boarding kennel, dog daycare and pet grooming management software. She is also an expert on website creation, maintenance, and SEO.
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Episode 105: How To Rank For The Right Search Terms On Your Pet Business Website
Sometimes it can be hard to choose the right terms for Google. There have been a lot of changes in search behavior and search guidelines in the last few years, and they’re constantly evolving. So, you’ve got to understand how to research and use keywords in the current environment which will help you rank for the right search terms on your pet business website. And this is exactly what we are tackling today!
On this episode, Bella sits down with Erika Godwin. Erika Godwin is the Co-Founder and the Chief Marketing Officer of ProPet Software, a boarding kennel, dog daycare and pet grooming management software. She is also an expert on website creation, maintenance, and SEO.
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Episode 104: Scaling A Dog Walking Business Fast With Unique Internal Office Systems
Our guest today is the founder, owner, and operator of a very busy dog walking company in Hoboken, New Jersey, Heather Gaida. She started walking dogs in 2006 when she was working on her master's degree in education. Upon graduating, she loved walking dogs SO much that she decided to continue dog walking instead of going into teaching. She prides herself on holding her business to very high standards and is passionate about providing the best pet care around. She is always looking for ways to improve her business's systems, technology, training, and development for the team.
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Episode 103: How Mental Health And Therapy Can Help Your Business With Sarah El Sherbini
Sarah El Sherbini is a lifelong pet lover with an entrepreneurial spirit. After graduating with a Bachelor's degree in design, she didn’t become a designer. She went full force into the pet care industry, launched PetsGo Pet Care in 2015, and never looked back. PetsGo provides complete and total peace of mind every day to the busy pet parents of Toronto. Learn more about Sarah and her pet sitting company at her website: www.mypetsgo.ca
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Episode 102: After The Death Of A Partner, How One Pet Sitting Business Owner Kept Going
Laura Wright is the owner and founder of PAWright Pet Services. She started this business in 2012 with her husband, Erik, after she was laid off from an insurance company. Neither of them wanted to start over in the corporate world. Since they both had extensive experience with animals, they decided to begin a pet-related company. After Erik passed away, Laura struggled with finding the inspiration and motivation to keep going. Today, Laura describes how she was able to persevere and explode her business after such a tumultuous time.
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Episode 101: Goal Crushing From 0 To 15 Dog Walking Employees With Pam Curry
When Pam joined the Mastermind, she was working IN her business non-stop. Her to-do list had a to-do list. But with the guidance and support of Bella and the Mastermind team, Pam was able to break down her goals into smaller tasks and take action every single day. This prevented her from feeling overwhelmed and allowed her to focus on what was truly important.
Fast forward six months, and Pam is now completely out of the field and has FIFTEEN dog-walking employees! This is just one of the many success stories of pet sitting business owners who have taken their business to the next level with the help of Bella and the Jump Mastermind.
One of the key strategies that helped Pam was writing down her goals and ambitions and keeping herself accountable. Instead of being reactionary, she was able to be productive and achieve her goals. Another important aspect was conducting interviews, which may seem daunting at first, but with practice and experience, it becomes easier and helps with confidence.
So, if you're ready to take your business to the next level and achieve the success you deserve, join Bella and the Jump Mastermind today!
Pam Curry is the owner and operator of Toronto Dog Walking. She and her dog, Holly, moved to Toronto in 2012 with the sole focus in mind of working with animals. In 2015, she founded Toronto Dog Walking and Pam has continued to grow the business at a rapid pace ever since. Currently, she has 15 dog walking employees and is continually adding more. Pam is also one of the most active members in the Jump Mastermind, along with her accountability partner Kristen Corral. In fact, they have been the reigning champions of our monthly accountability challenge for 5 months in a row - wow! Learn more about Pam at torontodogwalking.com
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Episode 100: Solving The 2 Major Problems In Your Dog Walking Company
As we celebrate the 100th episode of Bella In Your Business Bella sits down with you personally to solve the 2 major problems every dog walking company faces.
But first, did you know that as of the recording, the podcast has reached almost 40,000 downloads?!?! None of this would have been possible without all of you! In fact, it is the longest-running and most popular podcast in the pet care industry.
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Episode 99: How This Dog Walking Company Exploded With Support Of Others
Christina's love & passion for animals brought her to become a professional and certified pet-care expert. Her professional training started back in 2005 and she continues to re-educate herself as time passes just in case new issues or findings in safety arise. By holding high professional and personal ethical standards for your pets care, Christina founded Beach Pupps, a dog walking company, to guarantee your dog receive the safest, most untypical walk around the block service available. Find more about Christina on her website, http://beachpupps.com/
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Episode 98: Molding Your Mindset With Bri Seeley
Bri Seeley is a born catalyst and natural truth-teller with a history in counseling, psychology, and entrepreneurship. Despite her two degrees in fashion design, she was unknowingly taken down the path of healing and transforming lives through a series of “accidents,” “coincidences” and divine guidance. She combines personal experience, psychological concepts and Universal Laws with over a decade of coaching and counseling expertise to support people in turning their lives of ‘should’ into the lives they’ve always dreamed of. Her specialty is truly helping people accelerate their destiny and become their future selves today. You may have seen her on NBC’s The TODAY Show, Forbes, Thrive Global, Inc. Online, Medium, New Day Northwest, PBS, and Huffington Post.
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Episode 97: Optimizing Your Website Using Google Analytics With Brandy Lawson
Brandy Lawson is the founder of FieryFX, a boutique digital agency, and a Chief Online Officer for-hire. Her mission is to help entrepreneurs maximize their impact and success by making the right digital decisions for their business. Brandy's zone of genius is connecting business goals with marketing & technology strategies. Her superpower is analogies. Sure, it's not as impressive as teleportation, but it does help clients grasp new concepts faster than a speeding bullet. Brandy is a mother, a wife, a native of Montana, a current Phoenician, and a co-host of the Northwest Phoenix WordPress meetup. She is also a lover of ridiculous shoes, a captain of her boat on Lake Pleasant, and doesn't miss an episode of Jeopardy.
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Episode 96: Changing The World One Blog At A Time With Leslie Samuel
Leslie Samuel is the creator of the Become A Blogger. He has a passion for education and has taken on the mission of "Changing The World One Blog At A Time". In his podcast, Blogging With Leslie, he teaches solid lessons about how to build a blog that will have an impact, in addition to interviewing other successful bloggers who have built successful platforms and turned them into thriving online businesses.
He founded, and later sold, Interactive Biology, a blog dedicated to making biology fun for students and teachers worldwide. This blog landed him a job as a university professor in a doctoral program. After three years, he left that job to be a full-time blogger. His message is simple - Create Content, Inspire Others and Change The World (while building a solid online business)!
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Episode 95: Coaching Your Pet Sitting Employees To Success With Niki Ramirez
Today, we welcome our friend, Niki Ramirez, a Human Resource specialist at HRAnswers.org. Niki and her team provide full-service HR consultation, compliance support, and employee training for small businesses, their mission is to take care of "HR" so that their clients can focus on their business.
On today's episode, Niki will share her expertise on the importance of being a coach to your pet-sitting employees, and how it can help your business thrive. From setting goals and providing feedback to fostering a positive work environment and developing a growth mindset, Niki will share her insights and tips on how to effectively coach your team. Whether you're a new business owner or an experienced manager, this episode will provide valuable takeaways that you can implement in your business right away.
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Episode 94: Creativity & Content Marketing With Chris Marr
>We are honored to be talking to the multi-award winning entrepreneur, Chris Marr. He believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing. Chris is the Founder and driving force behind CMA, the UK’s largest membership organization of its time. He is raising the bar for talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of Content Marketing. So, if you're wanting to learn all about content marketing then make sure to tun into to this special episode of Bella in Your Business.
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Episode 93: Navigating Social Media with Mari Smith
Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook! Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”
Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies. She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.
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Episode 92: How To Successfully Hire Millennials with Teresa Murphey
Teresa Murphey is the founder and President of Hire Ventures, Inc. She loves to help simplify all things HR so that business owners can focus on what they do best! As she says, "I started Hire Ventures in 2001 because I saw a need that so many small growing companies had in terms of hiring and managing their people, but these companies didn’t necessarily need a full-time HR person on staff."
Hire Ventures started in the high tech, high growth recruiting consulting space but has evolved over the years to cover all things HR & Recruiting. They love working with small businesses that are passion and purpose driven in what they do.
Teresa is originally from Montana, but now she lives in Atlanta with her husband and her two daughters (sadly, her 13.5-year-old hound dog passed away in January).
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Episode 91: Becoming Known In Your Community With Mark Schaefer
Talking to Mark Schaefer is always an inspiration. Not only does he have advanced degrees in marketing and organization, he is the author of five best-selling books and a professor at Rutgers. You can find his books are even being used as textbooks. And he’s so approachable and humble. Today we are getting to know all about his new book Known and soak up all the knowledge he has to offer. So, how do you raise awareness in your community about your business? Mark has the answers and we're ready to listen!
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Episode 90: Questions To Ask Your CPA & Tracking Expenses for Tax Time
It’s that time of year again. Something we all have to do, but none of us like it. That's right, it's TAX TIME. And that’s why today we are welcoming Jake Randall, the CEO of Taxbot. Taxbot is a mobile app that focuses on automating your expense and mileage tracking and staying IRS compliant. This is something we all need to know since we all deal with taxes. There is an easier way to keep track of your business and new laws you need to know about. Listen in for all the details!
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Episode 89: Optimizing Your Facebook Advertising With Robert Vance
Want to learn how to do Facebook advertising to it's fullest it potential? Join my guest Robert Vance and I to learn all about it!
Robert is a husband, father, author and business owner. He spent the first part of his life saving lives as a Fireman, Paramedic and a Police officer. Robert now helps businesses succeed using the internet and marketing automation to grow and expand their business giving them more free time to do the things they love and have the resources to do them.
He got involved with the internet in 1997 when he built his first website and has been marketing on the internet in one form or the other since then. Robert has been working with Adwords since 2003 and with Youtube since 2008.
Furthermore, he has created several successful funnels for clients that create exponential ROI. In 2015, he became an Infusionsoft certified consultant to further help his clients. And he has been using Infusionsoft to run his business since 2009. Robert is an expert in setting up sales funnels and making sure you can get those that do not sign up or become customers the first time back to your site so you have a better chance to convert them.
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Episode 88: Blogging Basics with Award-Winning Blogger Mike Allton
We are talking with Mike Allton, the award-winning blogger, speaker and author at The Social Media Hat in St. Louis. Mike works with bloggers and businesses to help them leverage every aspect of content marketing. He has tons of knowledge and a website full of resources that you need. Together we talk about everything you need to know about blogging basics.
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Episode 87: The Importance of Workers’ Compensation with Mark Shaver
Today we talk to Mark Shaver, the owner of Buckhead Paws outside of Atlanta, GA about the importance of workers' compensation.
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Episode 86: Facebook Live Confidence With Molly Mahoney
Known across the net as The Prepared Performer, Molly Mahoney is a master at helping entrepreneurs, artists, and direct sales professionals up their visibility and online presence by helping them leverage all of the newest and most powerful features that Facebook has to offer.
From attracting customers to your Facebook business page, understanding how to run highly converting Facebook ads, host Facebook Live broadcasts, and how to create Facebook Messenger bots that serve more of your perfect clients and customers in a uniquely authentic way.
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Episode 85: What Should I Know Before Joining A Mastermind?
Bella has flipped the script on the Podcast today and is bringing you a one on one look at the hype and hive of becoming a part of a Mastermind. Are they a right fit for your personality and business? Bella breaks down the power and the responsibility of joining a mastermind.
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Episode 84: How Self-Care Can Help Your Business THRIVE With Bonnie Roill
Bonnie Roill is a “Lifestyle Architect.” Her boutique private practice, B3 Nutrition, specializes in helping women develop their customized blueprint for eating, moving, and daily habits that create a “livable and health-generating lifestyle.” Bonnie's background includes a practicing Registered Dietitian Nutritionist for over 35 years along with accreditation as a Hormone Support Coach, a certified Health & Wellness Coach and Personal Trainer. Her mission is to teach women how they can impact their health destiny through their food, focus, and feet. Her vision is a world where women have the resources to control their health destiny no matter their age or where they live on the planet.
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Episode 83: Balancing Business & Family With Mompreuner Katie Westerfield
Joining us today on Bella in Your Business is Katie Westerfield of Homeward Bound Pet Care out of Historic Centerville, Ohio. She is an entrepreneur (and mompreneur) in the Pet Industry. She is well versed in juggling life and business ownership as a mother of four and wife. In this episode, Bella and Katie discuss the struggles she has faced and how she became a success while managing to raise a family and be a superstar mother!
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Episode 82: Scaling Your Business Into A Well-Oiled Machine With Randa Clark
Today's Podcast features the inspiring Mompreneur,Randa Clark, from Tailchasers Pet Heroes Inc. Randa started Tail Chasers Pet Heroes Inc. in 2004 with the mission to help people discover, develop, and nurture the human and animal bond with their pets. She offers dog walking, pet sitting, dog training, and pet first aid classes to pets and their families in the northwest suburbs of Chicago. Tailchasers Pet Heroes Inc. received the Super Service Award from Angie's List in 2016 as well as the People Love Us On Yelp Award.
In this episode, Randa and Bella discussed some of the strategies that Randa used to turn her pet sitting company into a pet business empire. Do you struggle with multitasking, being a control freak, or successfully balancing the business between you or your spouse? Then this episode is for you!
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Episode 81: Using Photography To Make Your Business Shine With Crystal Hollman
Today’s episode features Crystal Hollman, owner of Crystal Clear Photography AZ. Bella and Crystal discuss the importance of photography, graphics and visual appeal to websites and blogs.
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Episode 80: How The Orion Survey Can Make Hiring EASY With Bill Gelderman
Bella welcomes guest, Bill Gelderman, the President of the Steering Group. He not only founded The Steering Group in 1995, he is also a Certified Professional Behavioral and Values Analyst, a Certified Attribute Index Analyst. He also has certifications in the renowned TriMetrix and DNA Systems. Find out more about Bill on his website www.thesteeringgroup.com
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Episode 79: Website Creation & Optimization With Erika Godwin
Erika Godwin is the Co-Founder and the Chief Marketing Officer of ProPet Software, a boarding kennel, dog daycare and pet grooming management software. She is also an expert on website creation, maintenance, and SEO.
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Episode 78: Video Creation To Aid Your Sales Process With Dave Feinman
At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled. He believes in shared creativity. He believes in the power of defining your why. He shares this message through the creative process of making videos!
Learn more about Dave at his website: http://viralideasmarketing.com
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Episode 77: Competition & Consistency With Kate McQuillan
This week on Bella In Your Business, Bella sits down with long-time friend, Kate McQuillan to discuss how she started and grew her website, www.PetBusinessOwners.com. They discuss Kate's story of how she scaled her successful coaching business, and how it can be applied to pet sitting business owners.
Bella & Kate tackle a number of topics including:
Competition - Why you should or should not care
How Kate started her business and builded it
The important elements to growing and scaling a business
Biggest mistakes pet sitting and dog walking business owners make when starting up
How consistency led to a business EXPLOSION!
Kate McQuillan is the owner of Pet Sitters Ireland, which she has operated since 2010. She currently attracts 15,000 visitors per month to her website, where 70% of which comes from her blogs that she writes on a weekly basis. Kate has over 32,000 Facebook Fans, which have all come from the content she shares and the way she engages with her fans.
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Episode 76: The Importance Of Client Follow Up With Celeste Walmsley
Celeste Walmsley from Modern Marketing Advantage is an expert in social media marketing specializing on Facebook to get you in touch with new clients, keep you in touch with your old, and keep you top of mind. She helps solopreneurs, ages 40-65+ harness the power of marketing, on a small budget, to grow their businesses successfully.
Client Follow Up:
Do you ever have questions for a client, or potential client, but are nervous about doing a client follow up? Or, do you feel like you are trying to hard to "sell" to a client? Celeste Walmsley, an expert in social media marketing, understands, which is why Bella sat down with her to discuss the ins and outs of follow up.
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Episode 75: Order Taker To Problem Solver With Aaron Pierson
“Worry less about the impressions your brand will get, worry more about the impression it will leave.” -Aaron Pierson
On this episode of Bella In Your Business, Bella and Aaron Pierson, International Branding Consultant, sit down to discuss how he went from an order taker to a problem solver. Bella & Aaron discuss important topics such as:
How often business owners should be asking questions versus talking to clients.
Why pet sitting and dog walking business owners need to disrupt in their local communities and online, and HOW they can accomplish this.
When pet sitting and dog walking business owners need to modify their pricing model
Pains, gains, and solutions!
Aaron Pierson is also a Best Selling Author and Digital Strategy Director/Founder at Vitals Agency. Learn more about him at his website, www.vitals.agency, where he offers free resources as well as his podcast and his book.
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Episode 74: Web Development & Social Media With Ian Anderson Gray
In this episode of Bella In Your Business, Bella sits down with Ian Anderson Gray, the founder of Seriously Social; a blog focused on social media tools. Ian & Bella discuss all things social media including how pet sitting and dog walking business owners can effectively use Facebook, Instagram, and LIVE video.
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Episode 73: Say YES To LESS With Joy Evanns
As business owners, sometimes it's hard to remember to block out free time for ourselves and just RELAX. To figure out how to solve this problem, I sat down with Joy Evanns, the "Say No Like A Pro" mentor.Joy Evanns is the author of Saying YES to LESS. A recovering perfectionist, Joy travels the world to support high achieving women who are tired of feeling drained and spread too thin. She helps them discover where to find time for long vacations, guilt-free lazy afternoons, and quality time with their families. By learning to set boundaries and say YES to LESS in her own life and in her former career as a graphic designer for clients such as Nike & Adidas, she eliminated resent from her relationships, increased her income, and healed chronic asthma and back pain. She is an award-winning author and her second book, Achieve MORE by saying YES to LESS, is due out November, 2017.
Listen in as Joy & Bella delve into how business owners can carve out more free time for themselves by discussing:
What it means to say YES to LESS & NO like a PRO
The importance of setting boundaries, and how you can stick to them
How business owners can take vacations and not feel guilty!
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Episode 72: Your Why and Mindset With Awilda Rivera
Did you know that your MINDSET is one of the biggest determiners of success in your business? The way you approach problems and work towards solutions can be the deciding factor between successfully remedying a problem versus making it 10x worse.
So what type of mindset should you have and what strategies can you use to be successful? To answer this question, Bella sat down with Awilda Rivera, a results-oriented success coach that helps entrepreneurs, business owners, and career professionals achieve the success they desire. Bella & Awilda talk about:
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Episode 71: Lessons In Customer Service With Liana Sanders
As pet sitting business owners, difficult clients are inevitable. However, the way you as a business owner chooses to react to the situation is what truly defines you and your business. Liana Sanders of Wet Noses Pet Sitting in Fort Collins, Colorado, expertly handled a major customer service issue in her business, so I decided to bring her on the show to discuss how she remedied the problem.
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Episode 70: Facebook Bots 101 With Surbhi Sinha
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Episode 69: Lessons Learned When Buying 5 Pet Sitting Businesses With Crystal Hammond
Are you thinking about buying a pet sitting business? Then you NEED to hear what Crystal Hammond has to say. She's been through the process a number of times, and is an expert in making deals. Listen as Crystal & Bella to discuss:
Crystal Hammond - Sitter
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Episode 68: The COPE Method For Social Media With Perri Collins
"Stop dreaming and start doing."
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Episode 67: Stress, Meditation, & Mindfulness In Your Pet Sitting Business With Dr. Kathy Gruver
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Episode 66: WordPress & Website Hosting With Shauna & Javier Lee
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Episode 65: Local Marketing With Facebook & Instagram With Bruce Irving
On this episode, Bella spends time with Bruce Irving from SmartPizzaMarketing.com.
Bruce Irving is the marketing visionary behind SmartPizzaMarketing.com and host of the weekly Smart Pizza Marketing podcast. On his podcasts, he interviews the leading minds of the pizza restaurant industry. You can listen to his Smart Pizza Marketing podcast at www.smartpizzamarketing.com. In addition, Bruce speaks at conferences about how to better use social media in your restaurant or small business.
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Episode 64: Maximizing & Analyzing Your SEO With Bethanie Nonami
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Episode 63: Keynote Speaker & Author are Being Added To My Resume
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Episode 62: The Do’s & Don’ts Of Hiring Pet Sitting Employees
As a pet sitting business owner, one of the most challenging hurdles you may encounter is hiring the right staff to help you grow your business. Many reach a point where they absolutely cannot take on anymore clients, unless they bring on some extra hands. But hiring is not as easy as it may seem, it requires a lot of consideration and preparation to make sure you're hiring a HERO rather than a ZERO.
On this episode, Bella is joined by three successful pet sitting business owners who have been through the process many times before. Listen in as they share their personal stories, tips, and tricks for hiring the perfect pet sitting employees. In three 10-minute segments, you will learn from the best in the business, and gain valuable insights that will help you make the right hiring decisions for your pet sitting business. Don't miss out on this exciting episode!
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Episode 61: Overcoming Procrastination With Eric Twiggs
Procrastination is something that EVERYBODY struggles with - and Eric Twiggs, expert in overcoming procrastination, knows that. But is there anything you can do about it?
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Episode 60: Surefire Social Media Tactics For Pet Sitters With Calvin Wayman
On our 60th episode of Bella In Your Business, we have Calvin Wayman. He is a best-selling author, keynote speaker, and the CEO of a social media agency called CobbsMedia designed to make corporations, small businesses, and personal brands grow and stand out through the power of social media.
Calvin Wayman of CobbsMedia
He recently published his first book, which debuted on the Amazon top-100 called “Fish Out of Water: The Guide To Achieving Breakthrough and Permanently Transforming Into the New You.” To find out more about Calvin, visit him on his website: calvinwayman.com
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Episode 59: How To Connect With Your Pet Sitting Audience Through Storytelling With Dr. Adrian McIntyre
When entrepreneurs, experts, and small business owners want to get their story straight, they call Dr. Adrian McIntyre. He's a cultural anthropologist and storytelling consultant who's worked in over 30 countries. Adrian has been telling stories on stages and in the media since he was 5 years old, and he's advised and trained hundreds of clients on high-performance communication, business storytelling, personal branding, publicity, and media skills.
Dr. Adrian McIntyre
However, It is tough for pet sitters and dog walkers to know which story to tell and when in their businesses.
But mastering this skill could help you market your business and increase your bottom line.
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Episode 58: Networking Pointers for Pet Sitters and Dog Walkers With Gelie Akhenblit
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Episode 57: Lead Through Strengths With Lisa Cummings
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Episode 56: Defining Your Brand With Lain Ehmann
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Episode 55: Financial Planning in Your Business With Paul Adams
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Episode 54: The Power Of Telling Your Story
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Episode 53: Everything You Need To Know About Vetting With Justin Recla
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Episode 52: Making Your Business Better With Nutrition and Fitness With Char Fazio
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Episode 51: Selling Your Business With David Barnett
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Episode 50: Get Anything You Want With Consistency
Join Bella 1:1 for the 50th episode as she opens up and talks about what it means to be consistent in your life. Hear how you are a product of all your choices in life and how it applies to your business, relationships, and life:
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Episode 48: Social Media & Faith In Your Business With Heather Heuman
On this episode Bella speaks with Heather Heuman, CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the
Founder of Sweet Tea Social Marketing Academy.
Heather Heuman
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Episode 47: Customer Experience With Joey Coleman
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Episode 46: Website Copy, SEO, Blogging, & FB Live With Jen Phillips April
On this episode of "Bella in your Business" Bella speaks with Jen Phillips April, an SEO copywriter and social media trainer. They discuss different ways of impacting the traffic you get from search engines.
Jen Phillips April
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Episode 45: Everything You Need To Know About Background Checks With Jason Waggoner
On this episode Bella spends time with Jason Waggoner, Vice President of Marketing for ACUTRAQ Background Screening Solutions. They discuss the importance of background checks and how ACUTRAQ can help eliminate some of the liabilities around doing it yourself.
Jason Waggoner
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Episode 44: Why Your Business Needs Pet CPR Training With Cara Armour
In this episode of "Bella In Your Business", Bella speaks with Cara Armour, Product Manager and Marketing Manager for ProPetHero, a pet CPR and first aid online training program for pet business owners.
In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.
Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings.
She is also a volunteer and foster home for The Boxer Rescue Inc, a health conscious breeder of Boxers.
Bella and Cara talk about Pet First Aid and how to go about training you and your staff.
They discuss the benefits of being trained which are:
Being able to save the lives of your pets or pet clients.
Learning to recognize potential issues with a pet and bring that to the owner’s attention.
Using that trained status to stand out from your competition and create greater security among your clients.
They talk about how an online training course, such as the ones available through ProPetHero are more useful than in-person training because:
You can do them at your own pace and anywhere you want.
The cost is significantly low compared to sending staff to an in-person training course
You can monitor staff's progress and comprehension of the material.
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Episode 43: Helping Your Clients Deal With Pet Loss Grief With Wendy Van de Poll
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Episode 42: How To Use Facebook Groups and Video In Your Pet Sitting Business
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Episode 41: Communication Problems In Pet Sitting Companies With Adam Smith
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Episode 40: Positive Attitude & Opportunity With Tracie Hotchner
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Episode 39: Vision Is Victory With Carey Conley
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Episode 38: Branding & Content Marketing With George Thomas
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Episode 37: Leadership, Strategic Planning, & Vision With Tarran Deane
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Episode 36: They Ask, You Answer with Marcus Sheridan
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Episode 35: Identifying and Overcoming Challenges As A Small Business Owner
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Episode 34: “Click Here To Agree” Contracts, Sharing Client Photos, And Privacy Policies On Your Website.
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Episode 33: How List Building & Writing Helped This MicroPremie Mom Work From Home
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Episode 32: Amy Schmittauer Explains Video In Her New Book VLog Like A Boss
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Episode 31: Types of Apps
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Episode 30: Proven Social Media Marketing Methods
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Episode 29: What Type of Pet Sitter is Best for Rover Type Websites?
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Episode 28: How To Pet Sit for Aggressive Dogs
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Episode 27:The Great Debate: DogVacay, Rover, Wag, and Zingy versus Professional Small Business Owners –
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Episode 26: How To Get Pet CPR First Aid Certification Online
In this episode of "Bella In Your Business", Bella speaks with Cara Armour,Product Manager with ProTrainings a pet cpr and first aid online training program for pet business owners.
In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.
Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings.
She is also a volunteer and foster home for The Boxer Rescue Inc, a health conscious breeder of Boxers.
Bella and Cara talk about Pet First Aid and how to go about training you and your staff.
They discuss the benefits of being trained which are:
Being able to save the lives of your pets or pet clients.
Learning to recognize potential issues with a pet and bring that to the owner’s attention.
Being able to use that trained status to attract more clients.
They talk about how an online training course, such as the one
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Episode 25: Compassion Fatigue
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Episode 24: Faith-Based Business Networking
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Episode 23: How Do I Know If It Is Legal To Board Dogs In My Home?
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Episode 22: How To Get More PR For Your Pet Business
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Episode 21: How One Pet Lover Took Her Passion For Pets and United An Entire State with Woofalong
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Episode 20: Interview with a Small Business State Auditor
In this episode of "Bella In Your Business", Bella talks with Katrina Kadyszewski. Katrina has over 16 years experience working in a variety of financial positions. She started in the brokerage industry with a Series 7, 63 and 65 and life and health license, and then transitioned to audit work for the CT Department of Revenue Services before leaving to support small businesses in their efforts to get organized for expansion.
Katrina spent 3 of her almost 8 years with the CT Dept. of Revenue Services in the Business & Employment Tax Audit Unit, focused primarily on payroll tax issues. The last 5 years she worked as a Corporation Tax auditor, traveling across the US auditing largely Fortune 500 companies.
They first discuss a big controversy in the pet sitting industry, which is misclassification of employees as either independent contractors or employees. Katrina outlines some key indicators that they would look for in making that determination:
Is there an actual contract between you and the contractor?
Are your payments to them regular in nature?
How much control do you have over them with regards to work hours, uniform, training, etc.?
Do they offer the same services to other companies through their own business?
Are you providing them all the tools, training and supplies they need?
Essentially how loose is the relationship.
They also discuss why they think business owners are so apprehensive about audits, what documents a business owner should have at their disposal if they are being audited, and whether business owners should take their lawyer and accountant to the audit. Katrina alse gives some insight into what triggers an audit.
Some resources they discuss are the IRS’s 20-factor test to help you determine employee or independent contractor, and amnesty programs that exist to help encourage to make the right switch.
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Episode 19: A Look Back at How A Pet Sitting Business Started & Grew with Kristie Glazer
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Episode 18: How to Get More Pet Sitting and Dog Walking Clients
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Episode 17: Should Pet Sitters Still Offer Overnights If They Have To Pay Per Hour?
In this episode of "Bella In Your Business", Bella discusses whether you should still offer overnights if you have to pay per hour? This is a hot topic because during this election year many are talking about raising the minimum wage, in some places as high as $15/hour. In California, not only is the minimum wage being raised but they are mandating sick days and other things which are really going to cost businesses more and more money.
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Episode 16: Getting Rid of Toxic Relationships
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Episode 15: How to Get Rid of the Fear of Delegation
In this episode of "Bella In Your Business", Bella is joined by Kate McQuillan from Pawsome Media. They dismantle the myths surrounding the fear of delegation in pet sitting businesses and discuss the profitable advantages of it.
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Episode 14: Discount Daily Dog Walks
In this episode of "Bella In Your Business", Bella discusses whether or not you should offer a discount daily dog walks. She covers points on both sides of the issue.
Bella starts by stressing that before even considering a discount for daily dog walks, you really should know just how much profit you make off of a dog walk or pet visit. She points out that many company owners aren’t fully cognizant of that number or even understand how the costs and profits are divided. Bella points out that some of the money goes to the employee who walked the dog (usually a fixed amount) and some of that money should go to your business to cover expenses and business profit. Finally, some money needs to go directly to you the owner, so that you are paying your salary.
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Episode 13: Should I Pet Sit for an Out of Control Dog?
In this episode of "Bella In Your Business", Bella discusses whether you should agree to pet sit for an out of control dog. The discussion is based on a post from the discussion pages of her private Facebook group found at https://www.facebook.com/groups/jumpersnetwork/.
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Episode 12: Do I Need Non-Owned Car Insurance Coverage In My Small Business?
Picture this: you're cruising down the road, your pet by your side when suddenly, disaster strikes. A careless driver swerves into your path putting your client's pet in harm's way. Are you prepared for the unexpected? Are you equipped with the ultimate shield to protect yourself and your clients? Have you considered Insurance liability?
As a pet business owner you know the business requires a high level of responsibility and trust. Have you considered the importance of having the right insurance coverage? Or considered Insurance liability?
In this episode of "Bella in Your Business: Pet Industry Business Podcast," we are thrilled to welcome back David Pearsall, Vice President at Business Insurers of the Carolinas. In this episode, he is talking about liability insurance options for pet-sitting businesses.
We dive into some important topics like non-owned auto insurance, umbrella policies, and business owner policies. It's crucial to understand the coverage provided by each policy and determine if additional coverage is needed based on your specific business circumstances.
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Episode 11: How To Do A #PetSitting Background Check Without Getting Sued
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Episode 10: Top 15 Most Common Pet Sitting Insurance Claims
In this episode of "Bella In Your Business", we are joined by David Pearsall, Vice President at Business Insurers of the Carolinas, which specializes in commercial insurance, including businesses providing pet services. David joins Bella for the first of what will be many episodes dealing with insurance for those in the pet sitting industry. This episode focuses on the the 15 most common pet sitting insurance claims.
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Episode 9: What A Lawyer Told A Pet Sitter About Her ICs
Beth Green from Paws Pet Care in Louisville KY shares with us her lawyers interpretation of her pet sitting business with Independent Contractors. Listen in as she shares with Bella about the flow of the money, the suggested guidelines, the question about which is the right way to go.
This episode is great for those pet sitters who have Independent Contractors. Beth is an incredible role model who demonstrates all the proper care and thought that it takes to run the business the correct way. I applaud her self reflection to constantly be checking if her business lines up to her personal needs and desires. I admire the way Beth doesn't just follow the masses and really investigates the law, the risk, and the control in which she desires in her business.
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Episode 8: How To Break Through From A $40K to $100K Pet Sitting Business.
Matt asks the question:
Hi Bella, I guess [my question] would be some actionable best practices for breaking thru that wall in business. IE. Going from a 40,000 pet sitting business to a 100,000 + business.
Without further ado, here is your answer all laid out:
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Episode 7: Get your Pet Sitting Business to 7 Figures By Renewing Your Vows!
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Episode 6: How To Deal With Negative Reviews
Ever see Jimmy Fallon do his "Mean Tweet" segment? This is what I want you to think of when you listen to Ep 6 of Bella In Your Business.
There is so much negativity going on out there with pet sitters getting upset because someone wrote a negative review, told them their service was too much, said something "mean" to them, or just got their feelings hurt. I am here today to encourage you to be a DUCK and let it roll off your back.
Seriously! What you let into your head becomes your reality. It helps feed the stinkin' thinkin' and I want to show you that no business ever failed because someone said something mean. We all will get negative reviews at some point in time.
I even read what has been said about ME! Yes, me. Nothing online is private.... there are screen shots for everything. :(
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Episode 5: Bella In Your Business: Motivation, Podcasting, and 4 Helpful Tips
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Episode 4: Employees, Blogs, & Daily Operations!
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Episode 3: Who Am I? Getting Real Personally and Professionally
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Episode 2: Blogging To 1700 Hits In One Day and Delegating Your Business
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Episode 1: How To Get Through The Hiring Slumps!
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