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Category: Business
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Each week Will & Andrew talk about the newest changes in social media & digital marketing – and how those changes can affect small businesses. This quick-hit type show covers Facebook, Snapchat, Twitter, Google, YouTube and more each episode.

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Podcast Episode's:
Facebook Ad Objectives Explained
Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow. Easier said than done. The issue is that while Facebook ads are effective, a lot of local business owners don’t know which objectives [...]

Direct Response Marketing Campaigns That Deliver Results
There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that it is often attempted in ways that are ill-conceived and poorly executed. When that happens, the results aren’t good, and people give up on it. I’m here to help. What does it take to create a [...]

7 Types of Content Small Businesses Should Focus on Right Now
A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision. Google came up with a 7/11/4 formula for business success. The crux of [...]

7 Content Marketing Tactics Every Small Business Should Steal
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… maybe. There are lots of [...]

7 Effective ways to market your business without breaking the bank
When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new customers. However, eliminating your marketing altogether is a mistake that can cost you in the long [...]

8 Social Media Myths To Leave Behind in 2021
There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business. So, let’s bust some myths! Here are 8 of the most widely believed myths that you need [...]

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