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Your weekly European Public Relations Podcast

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Podcast Episode's:
#FuturePRoof – A Guide for Managers of Communication Teams
#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting the value of public relations launched earlier last month. The book includes advice from a stellar line up of Communications academics and Public Relations practitioners who have all given their time free of charge to share their expertise. Chapters describe emerging areas of […] The post #FuturePRoof – A Guide for Managers of Communication Teams appeared first on Online PR Training.
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Inside Monsanto’s Stakeholder Management Strategy
Monsanto… It seems almost impossible to mention the company without entering in a heated discussion about GMO’s. And for a very long time the management and employees of this 16 billion $ in revenue corporation didn’t get it. What was the fuss all about ? Science would and will always speak for itself they thought… But it doesn’t […] The post Inside Monsanto’s Stakeholder Management Strategy appeared first on Online PR Training.
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Dieselgate – The Volkswagen Crisis PR Case Study
Episode number 32 of Wag The Dog is dedicated to the “Mother Of All Crisis” – Dieselgate. Estimates from Credit Suisse peg the costs of #Dieselgate at a worst-case scenarios of $87 billion. This would make the VW scandal almost 60 percent more costly than the BP Deepwater Horizon spill. – from Oilprice.com I know a […] The post Dieselgate – The Volkswagen Crisis PR Case Study appeared first on Online PR Training.
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Priorities and Challenges for the PR Industry – an interview with the new ICCO President – Maxim Behar
This week I am talking to Maxim Behar, the brand new President of ICCO – The International Communications Consultancy Organisation (ICCO). Maxim and I met for the first time a couple of years ago in Davos at the World Communications Forum – one of the most international PR conferences I have ever had the pleasure to […] The post Priorities and Challenges for the PR Industry – an interview with the new ICCO President – Maxim Behar appeared first on Online PR Training.
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The Need for Continuous Learning in Public Relations
Thirty days is the length of time it takes to form a habit or shed an old one… In this week’s edition of Wag The Dog FM I am talking with Stephen Waddington, Chief Engagement Officer at Ketchum who – with his #PRBullets – is documenting exactly that. Stephen uses doodles and drawings on Post-it notes […] The post The Need for Continuous Learning in Public Relations appeared first on Online PR Training.
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The State of European Digital Advocacy
This week I am talking with András Baneth, the Managing Director of the European office of the Public Affairs Council. We’re covering the state of online advocacy in Europe and how email, social media, blogs etc.. are used (or not) by corporate and trade association public affairs professionals. Our discussion is based on the results of […] The post The State of European Digital Advocacy appeared first on Online PR Training.
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Lean and Agile Public Relations – An Agency Example.
FINN PR – a Belgian, Brussels based public relations agency – is probably one of the few agencies which is working according to the Agile and Lean principles. A lot has been written and said about these new “ways to work” in the start up world but you can find some principles like reducing errors […] The post Lean and Agile Public Relations – An Agency Example. appeared first on Online PR Training.
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How to Create Emotionally Intelligent Content for PR ?
  So true and yet, “emotion” is a strange word in the context of Public Relations work and content… That’s why I was so interested to talk to Chris Johnston this week. His company Adoreboard analyses data from over 600,000 news articles daily and over 4 million posts from all the major social media sources. Nothing […] The post How to Create Emotionally Intelligent Content for PR ? appeared first on Online PR Training.
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The Dirty Little Secrets of CSR Communications with Bree Devin
Corporate Social Responsibility or CSR always had a bit of a greenwash feel to it if you ask me. You might call me an old cynic but in general I don’t trust “all good news stories” like you often read in those CSR reports. And now Bree Devin, a PR lecturer at the Queensland University of […] The post The Dirty Little Secrets of CSR Communications with Bree Devin appeared first on Online PR Training.
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Skills & Competencies for today’s PR Professionals – the GBOK Project
What kind of skills do we, public relations professionals need today ? What kind of credentials and competencies can we put forward ? What is the standard for a good communications professional ? The Global Body of Knowledge Project, run by the Global Alliance of Public Relations and Communications Management is trying to define and create a global standard for […] The post Skills & Competencies for today’s PR Professionals – the GBOK Project appeared first on Online PR Training.
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How to Create the Perfect Social Media Team with Sofie De Beule and Sarah Mouton
So how do you integrate social media monitoring and outreach into an organisation ? In this week’s episode I talk to Sofie De Beule and Sarah Mouton from Engagor. Both have loads of experience in training marketeers, customer support and PR professionals in using Engagor’s social media management platform. We discuss the status of social media monitoring, how […] The post How to Create the Perfect Social Media Team with Sofie De Beule and Sarah Mouton appeared first on Online PR Training.
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The Business of Podcasting – an interview with Steve Lubetkin
For this episode of Wag The Dog FM I reached out to Steve Lubetkin, also known as @PodcastSteve on Twitter. We talk about a new book – The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional – which he co-authored with Donna Papacosta of Trafalgar Communications, host of the popular “Trafcom […] The post The Business of Podcasting – an interview with Steve Lubetkin appeared first on Online PR Training.
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How Automation will Impact Public Relations – an interview with David Phillips
One of my side interests is Artificial Intelligence and how supercomputers will impact all of our lives in the – not so far away – future. So I was immediately triggered by a new book called “The Automation of Public Relations” by David Phillips. In his self published book David talks about the automation of our […] The post How Automation will Impact Public Relations – an interview with David Phillips appeared first on Online PR Training.
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Using the 20 Master Plots of Storytelling in PR with Michael L. Kent, Ph.D
Episode 21 already and this time I am going back to the topic of storytelling… I reached out to Michael L. Kent, Ph.D who did research around using the 20 Master Plots in Public Relations and recently published a paper on the topic. It was Forster, an English novelist who said: “‘The king died and then the […] The post Using the 20 Master Plots of Storytelling in PR with Michael L. Kent, Ph.D appeared first on Online PR Training.
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The short 20th anniversary one – Episode 20 with Philippe Borremans on holiday.
Hi everyone, This will be a short episode but an important one as it is already Wag The Dog number 20 ! Although I am on holiday I couldn’t let this pass so I brought my iPhone and my add-on microphone and recorded this episode while sitting on the dock of the bay (yep, just […] The post The short 20th anniversary one – Episode 20 with Philippe Borremans on holiday. appeared first on Online PR Training.
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How to Combine Digital Marketing, PR and Social Media ? An interview with Farhad Koodoruth
This is the first time someone asks me to be on the Wag The Dog FM show… And I am glad they did…! In this episode we’ll cover a communications case study where the combination of good PR, thought leadership content and online advertising and marketing made the difference. Together with Farhad Koodoruth, Managing Director of […] The post How to Combine Digital Marketing, PR and Social Media ? An interview with Farhad Koodoruth appeared first on Online PR Training.
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The CEO Reputation Premium interview with Annick Boyen
Last week I spoke with Annick Boyen, CEO of Weber Shandwick in BeNeLux about their recent study called “The CEO Reputation Premium, a New Era of Engagement“. 81% percent of executives around the world believe it is important for CEOs to have a public presence for their companies to be highly-regarded. They also estimate that 44% […] The post The CEO Reputation Premium interview with Annick Boyen appeared first on Online PR Training.
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PR Measurement and Evaluation – an interview with Richard Bagnall
This week I am talking with Richard Bagnall, CEO of PRIME Research UK Ltd and board director of the International Association for Measurement and Evaluation of Communication (AMEC). The focus of our interview is around the Barcelona Principles, a set of seven voluntary guidelines established by the public relations industry to measure the efficacy of PR campaigns. We’ll […] The post PR Measurement and Evaluation – an interview with Richard Bagnall appeared first on Online PR Training.
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Purpose Driven Communications – An interview with Inge Wallage
Last week I was at the European Communications Summit, the yearly gathering of about 700 senior communicators from across Europe. The conference is organised by the European Association of Communication Directors, an organisation I am a proud member of and where I lead the Social Media Work Group. So for this weeks podcast I met […] The post Purpose Driven Communications – An interview with Inge Wallage appeared first on Online PR Training.
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The CEO – PR Opportunity or Risk ? An interview with Kristien Vermoesen
“CEO’s come and go, the company stays…” That’s what a senior PR executive – and someone I consider a mentor – once told me and for one or the other reason it stuck with me. During my career I have always been very careful on how the CEO or the General Manager was positioned for public relations […] The post The CEO – PR Opportunity or Risk ? An interview with Kristien Vermoesen appeared first on Online PR Training.
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The History of Public Relations – an interview with Professor Tom Watson PhD
I admit, I am a history buff… Mostly military history but this time I am diving into the history of my profession; public relations. And I am very glad I can do this together with Professor Tom Watson – Professor of Public Relations at the Faculty of Media & Communication at Bournemouth University. We’re talking about power, influence, […] The post The History of Public Relations – an interview with Professor Tom Watson PhD appeared first on Online PR Training.
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How to Respond to an Online Crisis ? An interview with Larissa Ott
In this podcast we’re looking deeper into three online crisis communications case studies with Larissa Ott. Her Master Thesis is an analysis of the Applebee, Greenpeace versus Facebook and Jetstar social media crisis. All interesting cases as they come from different industries and cover different geographic regions. All of the cases are very much social media […] The post How to Respond to an Online Crisis ? An interview with Larissa Ott appeared first on Online PR Training.
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Brussels Bubble – Politico Reporters Social Media Footprint
Politico and German publisher Axel Springer are acquiring the website and weekly newspaper European Voice and rebranding it as the European edition of the political website. – FT.com This article announced a huge shift in the Brussels Media bubble last December and when the doors opened of Politico.eu the media and media relations landscape had […] The post Brussels Bubble – Politico Reporters Social Media Footprint appeared first on Online PR Training.
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Not All Voices Are Equal On Twitter – an interview with Emma Pierson
So you would think that social media have this “vox populi” effect and that Twitter would give everyone a voice…. Think twice… Research by Emma Pierson at Oxford shows that not all voices are equal online and shares some great insights from her social media analysis. Here’s just one finding about Twitter: A Twitter user […] The post Not All Voices Are Equal On Twitter – an interview with Emma Pierson appeared first on Online PR Training.
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How to Manage Communications Across Continents – an interview with Steven Shepperson-Smith
It might be that the world has become a small village but at the same time, managing a global communications operation across different continents is not a simple task. I spoke with Steven Shepperson-Smith author of the research report, The Globalisation of Public Relations How Companies are Managing Communications Across Continents about his findings. We cover […] The post How to Manage Communications Across Continents – an interview with Steven Shepperson-Smith appeared first on Online PR Training.
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Corporate Press Rooms – Still a Long Way To Go – an interview with Sally Falkow
This week I am focusing on a lingering problem in corporate communications; the online press or newsroom… I am sure your online corporate press room is as good as perfect (ahum) but there are still many communications colleagues out there that publish press releases in PDF format, do not list their contact details or are […] The post Corporate Press Rooms – Still a Long Way To Go – an interview with Sally Falkow appeared first on Online PR Training.
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The Importance of Cultural Intelligence in Communications – an interview with Rana Nejem
“Culture is the widening of the mind and the spirit” said Jawaharlal Nehru – but do we really stop and think about the real cultural and social background of our audiences…? As global or regional communicators we can go wrong in so many ways; a wrong word, wrong colours, symbols or attitudes can ruin a […] The post The Importance of Cultural Intelligence in Communications – an interview with Rana Nejem appeared first on Online PR Training.
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The Story on Storytelling – an interview with Eva Snijders
I’ll be honest, the whole storytelling hype was really getting on my nerves… A bit like the “content marketing” one and – let’s face it, the hyped part of social media. But of course my idea of storytelling was based on – I admit – ignorance. And that’s why I love doing these podcast interviews […] The post The Story on Storytelling – an interview with Eva Snijders appeared first on Online PR Training.
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On Communicating Business Transformation and Corporate Culture with Louis Ramos
Change and transformation. The new normal as we say, but still… It is never easy to change an organisation and its people, especially if the company has a long tradition and is active in industries ranging from steel over components to elevators. Today I interview Louis Ramos, Head of Communications at ThyssenKrupp Elevator AG. Louis was […] The post On Communicating Business Transformation and Corporate Culture with Louis Ramos appeared first on Online PR Training.
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PR Apps, Tools and Hacks – an interview with Frederik Vincx
For this episode of Wag The Dog FM I met up with Frederik Vincx from Prezly and we chatted about PR apps, tools and hacks… While Frederik and his colleague are known in Belgium and beyond for their newsroom and Social Media Press Release service, they recently launched two other great initiatives. It is all about two […] The post PR Apps, Tools and Hacks – an interview with Frederik Vincx appeared first on Online PR Training.
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Internal Communications & Managers – An interview with Liam FitzPatrick
Internal Communications; if you ask me, one of the most challenging specialities in public relations. In this episode of Wag The Dog I interview Liam FitzPatrick, co-author of Internal Communications, A Manual for Practitioners – a book I reviewed on my blog last year. During about 40 minutes we discuss the challenges of internal communications, […] The post Internal Communications & Managers – An interview with Liam FitzPatrick appeared first on Online PR Training.
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An Update on Enterprise 2.0 – An Interview with Rawn Shah
In this episode of Wag The Dog FM I am catching up with Rawn Shaw on the state of social and digital collaboration. We talk about internal communications KPI’s, the “cultural difference” between Europe and the US, the talent shortage and why we’re still struggling with social collaboration. Other topics we cover are the contradiction […] The post An Update on Enterprise 2.0 – An Interview with Rawn Shah appeared first on Online PR Training.
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Communicating Science and Complexity – An interview with James Gillies & Chris Sciacca
The Higgs Boson particle, dark matter, computational biology and artificial intelligence… Our two guests – our first double interview – on this episode of Wag The Dog are both specialists in what I would call CSC or “complex science communications”… We’ll be talking about the importance of storytelling, demystifying versus simplifying and stakeholder relations.   […] The post Communicating Science and Complexity – An interview with James Gillies & Chris Sciacca appeared first on Online PR Training.
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Trust me PR is Dead – An interview with Robert Phillips
For the very first show of Wag The Dog I wanted something special… Coincidence (is there such a thing) made it so that I was able to meet up with Robert Phillips at an EACD conference in Copenhagen. I asked if I could interview him for Wag The Dog and he kindly accepted. In this […] The post Trust me PR is Dead – An interview with Robert Phillips appeared first on Online PR Training.
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