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Join thousands of creators each week on a collective journey to answer one question: What does it take to trust your intuition? You'll get one new hypothesis each week, explored through irresistible stories. Are you ready to do the Unthinkable?

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Podcast Episode's:
First-Principle Insights [Season Finale]
<p>We call the show "Unthinkable" because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking -- that alone feels pretty unthinkable in many jobs and industries. Maybe they came up with an incredible idea in an instant -- that can be tough to understand from the outside looking in. Or maybe they did work that was exceptional, i.e., an exception, from all the average, familiar, safe, down-the-fairway, just-so-basic-I-could-punch-a-watermelon junk.</p> <p>But here's the catch: When you do that kind of great work, it rarely feels crazy TO YOU. So maybe ... it's not unthinkable at all.</p> <p>SUBSCRIBE TO MONDAY'S EMAIL: <a href= "http://unthinkable.fm">http://unthinkable.fm</a> </p> <p>FEEDBACK & FOLLOWS:</p> <p><a href= "mailto:jay@unthinkable.fm">jay@unthinkable.fm</a> </p> <p><a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a> </p> <p><a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a> </p> <p> </p>
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Your Unfair Advantage [How Intuition Works #7]
<p>What if intuition was actually the same as the kind of thinking we value in the business world, but it reaches full potential quicker? Wouldn't that be an insanely valuable skill? If you could instantly skip ahead of your peers by seven, 17, or 77 steps or pull from seven, or 17, or 77 sources of ideas ... wouldn't you want to figure out how that stuff works?! Wouldn't you cultivate it? Practice it? Get to the point where you could actually RELY on it?</p> <p>Intuition. Your unfair advantage. It's Unthinkable.</p> <p>SUBSCRIBE TO MONDAY'S EMAIL: <a title= "http://unthinkable.fm" href= "https://exit.sc/?url=http%3A%2F%2Funthinkable.fm" target="_blank" rel="nofollow">unthinkable.fm</a></p> <p>FEEDBACK & FOLLOWS:</p> <p><a href="mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p><a title="http://twitter.com/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo" target= "_blank" rel="nofollow">twitter.com/jayacunzo</a></p> <p><a title="http://instagram.com/jacunzo" href= "https://exit.sc/?url=http%3A%2F%2Finstagram.com%2Fjacunzo" target= "_blank" rel="nofollow">instagram.com/jacunzo</a></p>
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Aspirational Anchors [How Intuition Works #6]
<p>The information age has a downside: Advice Overload. In the face of ubiquitous experts and never-ending best practices and how-tos and secrets, what if you trusted your intuition? Well, for starters, you'd need to focus more on your own context than all that advice.</p> <p>Luckily, today, we explore one question you can ask yourself to instantly make sense of all the advice in this Information Age. And we revisit one of our most popular stories EVER to see how this question affects our ability to create exceptional work.</p> <p>SUBSCRIBE TO MONDAY'S EMAIL: <a href= "http://unthinkable.fm">http://unthinkable.fm</a> </p> <p>FEEDBACK & FOLLOWS:</p> <p><a href="mailto:jay@unthinkable.fm" target= "_blank">jay@unthinkable.fm</a></p> <p><a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a> </p> <p><a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a> </p>
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Making the Leap Pt. 2 [How Intuition Works #5]
<p>We use our intuition every single day to make decisions. So why does it still feel like a leap to trust it when it comes to the more meaningful stuff in our work? The answer is more complicated than you think. But your response can be a lot simpler than you image, too -- and that's great news if you want to do meaningful work.</p> <p> </p> <div class="truncatedAudioInfo__wrapper"> <div class="truncatedAudioInfo__content"> <div class="sc-type-small"> <div> <p>SUBSCRIBE TO MONDAY'S EMAIL: <a title= "http://unthinkable.fm" href="https://unthinkable.fm" target= "_blank" rel="nofollow">unthinkable.fm</a></p> <p>FEEDBACK & FOLLOWS:</p> <p><a href="mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p><a title="http://twitter.com/jayacunzo" href= "twitter.com/jayacunzo" target="_blank" rel= "nofollow">twitter.com/jayacunzo</a></p> <p><a title="http://instagram.com/jacunzo" href= "http://instagram.com/jacunzo" target="_blank" rel= "nofollow">instagram.com/jacunzo</a></p> </div> </div> <div class="soundTags"> </div> <div class="truncatedAudioInfo__metadata"> </div> <div class="truncatedAudioInfo__license"> </div> </div> </div> <p> </p>
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Making the Leap Pt. 1 [How Intuition Works #4]
<p>Last we spoke, we wondered why we don't trust our intuition more. I mean, it's with us at all times, telling us things. But we often feel like it's a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm?</p> <p>To help make sense of this, we revisit the story of Alec Brownstein, the Executive Creative Director at Dollar Shave Club, and his incredible side project, viewed by billions: The Google Job Experiment</p> <p>SUBSCRIBE TO MONDAY'S EMAIL: <a href= "http://unthinkable.fm">http://unthinkable.fm</a> </p> <p>FEEDBACK & FOLLOWS:</p> <p><a href= "mailto:jay@unthinkable.fm">jay@unthinkable.fm</a> </p> <p><a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a> </p> <p><a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a> </p>
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Week Off Mailbag Special!
<p>Technically supposed to be taking a week off but ... I won't tell if you don't!</p> <p>Send your examples of conventional wisdom, pithy quotes-as-gospel, or popular best practices to <a href= "mailto:jay@unthinkable.fm">jay@unthinkable.fm</a> -- we might use them in a future show!</p> <p>Subscribe to the Monday AM newsletter at <a title= "http://unthinkable.fm" href= "https://exit.sc/?url=http%3A%2F%2Funthinkable.fm" target="_blank" rel="nofollow">unthinkable.fm</a></p>
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The Leap [How Intuition Works #3]
<p>Last week, we defined intuition once and for all. This week, we wonder: Why don't we routinely TRUST our intuition? We came up with a practical definition, but why can't we seem to make it practical in our daily lives? Why does it so often feel like a leap?</p> <p>To help make sense of this, we revisit the story of Neil Pasricha, a bestselling author, TED speaker, and the creator of the blog 1000 Awesome Things.</p> <p>SUBSCRIBE TO MONDAY'S EMAIL: <a href= "http://unthinkable.fm">http://unthinkable.fm</a> </p> <p>FEEDBACK & FOLLOWS:</p> <p><a href= "mailto:jay@unthinkable.fm">jay@unthinkable.fm</a> </p> <p><a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a> </p> <p><a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a> </p>
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Defining Intuition [How Intuition Works #2]
<p>So we aspire to do something exceptional, and we can't stand all that average noise created by the endless "hacks" and "cheats" and "secrets" out there. So now what? If all that expertise is simply generalized advice that gets us to average, what can we use to go from average to exceptional? What can we rely on to get the rest of the way there? </p> <p>Intuition.</p> <p>But what the heck IS intuition? And how can we actually control it proactively?</p> <p>SUBSCRIBE TO MONDAY'S EMAIL: <a title= "http://unthinkable.fm" href="unthinkable.fm" target="_blank" rel= "nofollow">unthinkable.fm</a></p> <p>FEEDBACK & FOLLOWS:</p> <p><a href="mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p><a title="http://twitter.com/jayacunzo" href= "twitter.com/jayacunzo" target="_blank" rel= "nofollow">twitter.com/jayacunzo</a></p> <p><a title="http://instagram.com/jacunzo" href= "instagram.com/jacunzo" target="_blank" rel= "nofollow">instagram.com/jacunzo</a></p> <p> </p> <p>VIDEO PREVIEW:<br /> <a href= "https://www.youtube.com/watch?v=cHwnz1cSCVY">https://www.youtube.com/watch?v=cHwnz1cSCVY</a> </p>
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Our Journey Begins [How Intuition Works #1]
<p>After a year, we finally land on the common thread that ties us all together as listeners. Then, we revisit one of our most popular stories and find out some new things we missed last time. And we begin our march forward, week by week, to solve the biggest problem facing our projects, companies, and careers today.</p> <p>MIKE'S SUPER BOWL AD: <a href= "https://www.youtube.com/watch?v=V_3H_Y5QUWw">https://www.youtube.com/watch?v=V_3H_Y5QUWw</a></p> <p>SUBSCRIBE TO MONDAY'S EMAIL:<br /> <a href="unthinkable.fm">unthinkable.fm</a></p> <p>FEEDBACK & FOLLOWS:<br /> <a href="mailto:jay@unthinkable.fm">jay@unthinkable.fm</a><br /> <a href="twitter.com/jayacunzo">twitter.com/jayacunzo</a><br /> <a href="instagram.com/jacunzo">instagram.com/jacunzo</a></p> <p>VIDEO PREVIEW:<br /> <a href= "https://www.youtube.com/watch?v=WIvVtu4fed8&feature=youtu.be">https://www.youtube.com/watch?v=WIvVtu4fed8&feature=youtu.be</a></p>
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Names You Know, Stories You Don't: Amy Schmittauer
<p>Our our every-other-week series profiling names you know sharing stories you don't concludes with Amy Schmittauer. In this brutally honest and hilarious discussion, Amy talks about her parody of the Wizard of Oz, why she loves editing more than being on camera, and how she grapples with her early speaking careers.</p> <p>About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition?</p> <p>PROUD TO PARTNER WITH CONTENT MARKETING WORLD</p> <p>This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.</p> <p>Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com</p> <p>FEEDBACK ON THE SHOW? LET ME KNOW!</p> <p>jay@unthinkable.fm</p> <p>twitter.com/jayacunzo</p> <p>instagram.com/jacunzo</p> <p>LINKS TO KNOW:</p> <p>Amy Schmittauer on Twitter: https://twitter.com/Schmittastic</p> <p>Amy's YouTube https://www.youtube.com/user/savvysexysocial</p>
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Constraints [Intuition Series #11]
<div class="truncatedAudioInfo__wrapper"> <div class="truncatedAudioInfo__content"> <div class="sc-type-small"> <div> <p>Remarkable stories of what happens when you embrace constraints, rather than fight for "creative freedom" (and an exploration of what the heck "creative freedom" even means).</p> <p>Stories today from First Round Capital (one of the premier venture capital firms in tech, with investments in Uber, Warby Parker, Blue Apron, Square, and more) and Soviet Visuals, a remarkable side project from a former Russian ballerina and current Facebook employee revealing something special about constraints.</p> <p>What might happen if you embraced or even sought out constraints in your work, instead of fought them?</p> <p>It's Unthinkable.</p> <p>>> Get the Unthinkable Monday morning email by subscribing at <a title="http://unthinkable.fm" href= "https://exit.sc/?url=http%3A%2F%2Funthinkable.fm" target="_blank" rel="nofollow">unthinkable.fm</a></p> <p> </p> <p>Contact Jay:<br /> <a href="mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p><a title="http://twitter.com/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo" target= "_blank" rel="nofollow">twitter.com/jayacunzo</a></p> <p><a title="http://instagram.com/jacunzo" href= "https://exit.sc/?url=http%3A%2F%2Finstagram.com%2Fjacunzo" target= "_blank" rel="nofollow">instagram.com/jacunzo</a></p> <p>Book Jay to speak:<br /> <a title="http://jayacunzo.com" href= "https://exit.sc/?url=http%3A%2F%2Fjayacunzo.com" target="_blank" rel="nofollow">jayacunzo.com</a></p> <p> </p> <p>LINKS TO KNOW:</p> <p>First Round Review: <a title="http://firstround.com/review" href="https://exit.sc/?url=http%3A%2F%2Ffirstround.com%2Freview" target="_blank" rel="nofollow">firstround.com/review</a></p> <p>Camille Ricketts on Twitter: <a title= "https://twitter.com/camillericketts" href= "https://exit.sc/?url=https%3A%2F%2Ftwitter.com%2Fcamillericketts" target="_blank" rel="nofollow">twitter.com/camillericketts</a></p> <p>Soviet Visuals on Twitter: <a title= "https://twitter.com/sovietvisuals" href= "https://exit.sc/?url=https%3A%2F%2Ftwitter.com%2Fsovietvisuals" target="_blank" rel="nofollow">twitter.com/sovietvisuals</a></p> </div> </div> <div class="soundTags"> <div class="sc-tag-group"><a class="sc-tag sc-tag-medium" href= "https://soundcloud.com/tags/business"><span class= "sc-truncate">Business</span></a><a class="sc-tag sc-tag-medium" href="https://soundcloud.com/tags/podcast"><span class= "sc-truncate">Podcast</span></a></div> </div> <div class="truncatedAudioInfo__metadata"> </div> <div class="truncatedAudioInfo__license"> </div> </div> </div> <p> </p>
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Names You Know, Stories You Don't: Doug Kessler
<p>We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler.</p> <p>About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition?</p> <p>PROUD TO PARTNER WITH CONTENT MARKETING WORLD</p> <p>This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.</p> <p>Use code UNTHINKABLE to get $100 of your ticket price. Visit <a href= "http://contentmarketingworld.com">http://contentmarketingworld.com</a> </p> <p>FEEDBACK ON THE SHOW? LET ME KNOW!</p> <p><a href= "mailto:jay@unthinkable.fm">jay@unthinkable.fm</a> </p> <p><a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a> </p> <p><a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a> </p> <p>LINKS TO KNOW:</p> <p>Doug Kessler on Twitter: <a href= "http://twitter.com/dougkessler">http://twitter.com/dougkessler</a> </p> <p>The new way Doug's team created to tell digital stories: <a href="https://velocitypartners.com/resources/the-new-media-message/"> https://velocitypartners.com/resources/the-new-media-message/</a> </p>
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Insides [Intuition Series #10]
<p>When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create?</p> <p>Stories today from Slack, the fastest-growing business app of all time, and their director of content, Julie Kim. Then, bestselling author Andrew Davis (Brandscaping, Town Inc) pulls from his time in TV production with the Jim Henson Company and Charles Kuralt to teach us how to think more strategically about the stuff we create and how we structure it.</p> <p>What happens when you spend way more time thinking about the stuff INSIDE our work?</p> <p>It's Unthinkable.</p> <p>>> Get the Unthinkable Monday morning email by subscribing at <a href= "http://unthinkable.fm">http://unthinkable.fm</a> </p> <p>FEEDBACK // WORK WITH JAY:</p> <p><a href="mailto:jay@unthinkable.fm" target= "_blank">jay@unthinkable.fm </a></p> <p><a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p><a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a></p> <p> </p> <p>LINKS TO KNOW:</p> <p>Slack's amazing blog: <a href= "https://slackhq.com/">https://slackhq.com/</a> and podcast: <a href= "https://slack.com/podcast">https://slack.com/podcast</a></p> <p>Julie Kim on Twitter: <a href= "https://twitter.com/onejuliekim">https://twitter.com/onejuliekim</a></p> <p>Andrew Davis on Twitter: <a href= "https://twitter.com/drewdavishere">https://twitter.com/drewdavishere</a></p> <p>Andrew Davis's website: <a href= "http://www.akadrewdavis.com/">http://www.akadrewdavis.com/</a></p> <p> </p>
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Names You Know, Stories You Don't: Robert Rose
<p>We continue our every-other-week series profiling names you know sharing stories you don't. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOMETHING by creating great experiences.</p> <p>About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.</p> <p>PROUD TO PARTNER WITH CONTENT MARKETING WORLD</p> <p>This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.</p> <p>Use code UNTHINKABLE to get $100 of your ticket price. Visit <a href= "contentmarketingworld.com">contentmarketingworld.com</a></p> <p>FEEDBACK ON THE SHOW? LET ME KNOW!</p> <p><a href="mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p><a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p><a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p><a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a></p> <p>LINKS TO KNOW:</p> <p>Robert Rose on Twitter: <a href= "https://twitter.com/robert_rose">https://twitter.com/robert_rose</a></p> <p>Robert's newsletter: <a href= "http://contentadvisory.net/">http://contentadvisory.net/</a></p> <p> </p>
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Voices [Intuition Series #9]
<p>We live in the era of experts. If we don't have an idea or answer, we can find and follow everyone else's. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it.</p> <p>Stories about Lisa Schneider, Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account. Their success started with an aspiration and ended in a very personal place. Meanwhile, Producer Andrew Littlefield also goes exploring New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.</p> <p>What happens when you combine intent with hunger?</p> <p>It's Unthinkable.</p> <p>>> Get the Unthinkable Monday AM email by subscribing <a href="http://unthinkable.fm">http://unthinkable.fm</a></p> <p>FEEDBACK // WORK WITH JAY:</p> <p><a href="mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p><a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p><a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p><a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a></p> <p> </p> <p>LINKS TO KNOW:</p> <p>Lisa on Twitter: <a href= "https://twitter.com/lisaschneider64">https://twitter.com/lisaschneider64</a></p> <p>Merriam-Webster on Twitter: <a href= "https://twitter.com/merriamwebster">https://twitter.com/merriamwebster</a></p> <p>Merriam-Webster's Washington Post piece: <a href= "https://www.washingtonpost.com/news/the-intersect/wp/2016/12/19/were-descriptivists-not-jerks-an-interview-with-twitters-edgiest-dictionary/"> https://www.washingtonpost.com/news/the-intersect/wp/2016/12/19/were-descriptivists-not-jerks-an-interview-with-twitters-edgiest-dictionary/</a></p> <p>Andrew Littlefield on Twitter: <a href= "https://twitter.com/FSUAndrew">https://twitter.com/FSUAndrew</a></p> <p>Mariel Bildsten's music: <a href= "http://marielbildsten.com/">http://marielbildsten.com/</a></p> <p>Special thanks to Tom Webster, who voices the dictionary: <a href= "https://twitter.com/webby2001">https://twitter.com/webby2001</a></p> <p> </p>
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Names You Know, Stories You Don't: Tamsen Webster
<p>We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen's love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread.</p> <p>About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.</p> <p>PROUD TO PARTNER WITH CONTENT MARKETING WORLD</p> <p>This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.</p> <p>Use code UNTHINKABLE to get $100 of your ticket price. Visit <a title="http://contentmarketingworld.com" href= "contentmarketingworld.com" target="_blank" rel= "nofollow">contentmarketingworld.com</a></p> <p>FEEDBACK ON THE SHOW? LET ME KNOW!</p> <p><a href="mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p><a title="http://twitter.com/jayacunzo" href= "twitter.com/jayacunzo" target="_blank" rel= "nofollow">twitter.com/jayacunzo</a></p> <p><a title="http://snapchat.com/add/jayacunzo" href= "snapchat.com/add/jayacunzo" target="_blank" rel= "nofollow">snapchat.com/add/jayacunzo</a></p> <p><a title="http://instagram.com/jacunzo" href= "instagram.com/jacunzo" target="_blank" rel= "nofollow">instagram.com/jacunzo</a></p> <p> </p> <p>LINKS TO KNOW:</p> <p>Tamsen Webster on Twitter: <a title= "https://twitter.com/tamadear" href="twitter.com/tamadear" target= "_blank" rel="nofollow">twitter.com/tamadear</a></p> <p>Tamsen's new idea: The Read Thread: <a title= "http://tamsenwebster.com/what-is-the-red-thread/" href= "tamsenwebster.com/what-is-the-red-thread/" target="_blank" rel= "nofollow">tamsenwebster.com/what-is-the-red-thread/</a></p>
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Just Ship It [Intuition Series #8]
<p>We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend ... or foe?</p> <p>Today we go exploring the topic of shippin' it, and shippin' it good.</p> <p>Stories about Chris Piascik, an illustrator who has published a new drawing every single weekday since 2007, and Andrea Fryrear, a newly-minted author who wrote her book in 6 months and got her start writing 5 articles every week for work.</p> <p>We care about craft. And results. We want to make it GREAT. But also done. Let's make sense of this hairy idea today.</p> <p>It's Unthinkable.</p> <p>>> Get the Unthinkable Monday AM email by subscribing <a href="http://unthinkable.fm">http://unthinkable.fm</a></p> <p>FEEDBACK // WORK WITH JAY:</p> <p><a href="mailto:jay@unthinkable.fm" target= "_blank">jay@unthinkable.fm</a></p> <p><a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p><a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p><a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a></p> <p> </p> <p>LINKS TO KNOW:</p> <p>Chris's portfolio: <a href= "http://chrispiascik.com">http://chrispiascik.com</a></p> <p>Chris on Twitter: <a href= "https://twitter.com/chrispiascik">https://twitter.com/chrispiascik</a></p> <p>Andrea's site: <a href= "http://theagilemarketer.net/">http://theagilemarketer.net/</a></p> <p>Andrea on Twitter: <a href= "https://twitter.com/AndreaFryrear">https://twitter.com/AndreaFryrear</a></p> <p>Andrea's book: <a href= "https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach/dp/0998721107/"> https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach/dp/0998721107/</a></p> <p> </p>
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Names You Know, Stories You Don't: Mitch Joel
<p>We continue our every-other-week series profiling names you know sharing stories you don't. This week, a frank discussion with Mitch Joel. Stories include Mitch's first-ever keynote speech (and the celebrity that headlined the event); his obsessive and prolific writing habits; and why he believes there's one platform we'll all use in the future. That's right: ONE.</p> <p>About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.</p> <p>PROUD TO PARTNER WITH CONTENT MARKETING WORLD</p> <p>This episode was created in partnership with Content Marketing World. This fall, I will be the opening keynote! Come see Jay, Mitch, and hundreds of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.</p> <p>Use code UNTHINKABLE to get $100 of your ticket price. Visit <a href= "http://contentmarketingworld.com">http://contentmarketingworld.com</a></p> <p>FEEDBACK ON THE SHOW? LET ME KNOW!</p> <p><a href= "http://jay@unthinkable.fm">http://jay@unthinkable.fm</a></p> <p><a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p><a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p><a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a></p> <p> </p> <p>LINKS TO KNOW:</p> <p>Mitch Joel on Twitter: <a href= "http://twitter.com/mitchjoel">http://twitter.com/mitchjoel</a></p> <p>Mitch's Podcast: <a href= "http://www.twistimage.com/podcast/">http://www.twistimage.com/podcast/</a></p> <p> </p> <p> </p>
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Wizards [Intuition Series #7]
<p>Exploring how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. </p> <p>Stories about Jay Baer's barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best's email geekery. At the end, I share some big news. </p> <p> </p> <p>PROUD TO PARTNER WITH CONTENT MARKETING WORLD</p> <p>This episode was created in partnership with Content Marketing World. Come see me, Jay Baer, Jessica Best, and the world's top content marketers speak, <a dir="ltr">September 5-8</a> in Cleveland. (If you listen and attend the event, PLEASE alert me you're going. I'd love to meet!)</p> <p>Learn more and register at <a href= "http://contentmarketingworld.com" target= "_blank">http://contentmarketingworld.com</a> (use code UNTHINKABLE for $100 off the main event and all-access passes)</p> <p> </p> <p>FIND ME HERE:</p> <p><a dir="ltr" href= "mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p><a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p><a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p><a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a></p> <p> </p> <p>LINKS TO KNOW:</p> <p>Jay Baer on Twitter: <a dir="ltr" href= "http://twitter.com/jaybaer">http://twitter.com/jaybaer</a></p> <p>Jay's company: <a dir="ltr" href= "http://convinceandconvert.com">http://convinceandconvert.com</a></p> <div>Jessica Best on Twitter: <a dir="ltr" href= "http://twitter.com/bestofjess">http://twitter.com/bestofjess</a></div> <div> </div>
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Travel [Intuition Series #6]
<p>Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land).</p> <p>Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we better tap into the benefits of travel to our work ... without booking a single ticket?</p> <p>Stories about Anthony Berriola, a barber with a side project to satisfy his wanderlust, and Carla Johnson, and author and speaker about creativity who is on the road more often than not. And Jay decides to take a left instead of a right and test out what we learn ... but things don't go according to plan.</p> <p>It's Unthinkable.</p> <p>>> Get the Unthinkable Monday AM email by subscribing <a href="http://unthinkable.fm">http://unthinkable.fm</a></p> <p> </p> <p>FIND JAY HERE:</p> <p><a href="mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p><a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p><a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p><a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a></p> <p> </p> <p>LINKS TO KNOW:</p> <p>Anthony's side project: <a href= "http://www.anthonyshaves.com/">http://www.anthonyshaves.com/</a></p> <p>Razors Barbershop: <a href= "https://www.razorsbarbershop.com">https://www.razorsbarbershop.com</a></p> <p>Carla Johnson on Twitter: <a href= "https://twitter.com/CarlaJohnson">https://twitter.com/CarlaJohnson</a></p> <p>Carla's site: <a href= "http://typeacommunications.com/">http://typeacommunications.com/</a></p> <p> </p> <p> </p>
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Process [Intuition Series #5]
<p>"What is your writing process?"</p> <p>Like cats on catnip, us content marketers just can't resist when someone answers that question. We positively obsess over each others' writing process, and the more known the marketer, the more we swoon and purr.</p> <p>Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM!</p> <p>Seth Godin shaves his head 'til you can SEE the brilliance? HONEY! CAN YOU GET THE BACK OF MY HEAD PLEASE?</p> <p>Process. It's like the skeleton key to our creativity. If we can just possess the right one, the BEST one, we'll do our best work yet.</p> <p>Today, we go exploring deep into this topic, and we question what makes this concept so damn addicting.</p> <p>It's Unthinkable.</p> <p>>> Get the Unthinkable Monday AM email by subscribing <a href="http://unthinkable.fm">http://unthinkable.fm</a></p> <p>Boston-based bands who helped make this episode sound great:</p> <p>- <a href= "http://www.ballroomthieves.com/">http://www.ballroomthieves.com/</a></p> <p>- <a href= "https://crumbtheband.bandcamp.com/releases">https://crumbtheband.bandcamp.com/releases</a></p> <p> </p> <p>FIND JAY HERE:</p> <p><a href="mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p><a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p><a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p><a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a></p> <p><br /> LINKS TO KNOW:</p> <p>Justin Blackman on Twitter: <a href= "https://twitter.com/@alittlebetterme/">https://twitter.com/@alittlebetterme/</a></p> <p>Justin Blackman's blog: <a href= "https://justalittlebetter.net/">https://justalittlebetter.net/</a></p> <p>Knar Bedian on Twitter: <a href= "https://twitter.com/live_hye">https://twitter.com/live_hye</a></p> <p>Sound of Boston: <a href= "http://soundofboston.com/">http://soundofboston.com/</a></p> <p> </p>
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Facing Yourself [Intuition Series #4]
<p> </p> <p>Richard's side project started with that familiar feeling when you just can't wait to see people's reactions. But in this case, it was his own reaction that surprised this serial side hustler.</p> <p><br /> SUBSCRIBE at <a href= "http://unthinkable.fm">http://unthinkable.fm</a></p> <p>FEEDBACK ON THE SHOW?</p> <p>- Email <a href= "mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p>- Tweet <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p>- Snap <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p>- Insta <a href= "http://instagram.com/jacunzo">http://instagram.com/jacunzo</a></p> <p> </p> <p>LINKS TO KNOW:</p> <p>Richard's side project: <a href= "http://theuserisdrunk.com">http://theuserisdrunk.com</a></p> <p>Richard on Twitter: <a href= "https://twitter.com/richlitt">https://twitter.com/richlitt</a></p> <p><br /> TOPICS DISCUSSED:</p> <p>Creativity</p> <p>Web Development</p> <p>User Experience</p> <p>Design</p> <p>Side Projects</p> <p>Alcoholism</p> <p>HubSpot</p> <p>Hacker News</p> <p>Startups</p> <p> </p>
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Brilliance in Plain Sight [Intuition Series #3]
<p>Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance.</p> <p>SUBSCRIBE at <a href= "http://unthinkable.fm">http://unthinkable.fm</a></p> <p> </p> <p>FEEDBACK ON THE SHOW?</p> <p>- Email <a href= "mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p>- Tweet <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p>- Snap <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p> </p> <p>LINKS TO KNOW:</p> <p>Joe Lazauskas: <a href= "https://twitter.com/JoeLazauskas">https://twitter.com/JoeLazauskas</a></p> <p>Cara Hogan: <a href= "https://twitter.com/CaraHogan27">https://twitter.com/CaraHogan27</a></p> <p>Chris Heivly: <a href= "https://twitter.com/chrisheivly">https://twitter.com/chrisheivly</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Content Marketing</p> <p>Creativity</p> <p>Journalism</p> <p>Craft</p> <p>Children</p> <p>Dogs</p> <p>Entrepreneurship</p> <p>Mapquest</p> <p>TechStars</p> <p>Startup Incubator</p> <p>Media</p>
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Content Creator Confessions [Intuition Series #2]
<p>We've all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it.</p> <p>SUBSCRIBE at <a href= "http://unthinkable.fm">http://unthinkable.fm</a></p> <p>FEEDBACK ON THE SHOW?</p> <p>- Email <a href= "mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p>- Tweet <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p>- Snap <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p><br /> LINKS TO KNOW:</p> <p>Angela's Twitter: <a href= "https://twitter.com/that_angela">https://twitter.com/that_angela</a></p> <p>Angela's project: <a href= "http://ourgreatescape.ca/">http://ourgreatescape.ca/</a></p> <p><br /> TOPICS DISCUSSED:</p> <p>Content Creation</p> <p>Photography</p> <p>Sheep Dogs</p> <p>Side Projects</p> <p>Creativity</p> <p>Craft</p> <p>Print Media</p> <p>Journalism</p>
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That Gut Feeling [Intuition Series #1]
<p>FEEDBACK ON THE SHOW?</p> <p>- Email <a href= "mailto:jay@unthinkable.fm">jay@unthinkable.fm</a></p> <p>- Tweet <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p>- Snap <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p> </p> <p>TODAY'S STORY: The role of your gut instincts in creating exceptional work.</p> <p>With a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn't believe people rise to the occasion as much as they do something else -- something he's mastered and we should, too, if we want to be exceptionally creative.</p> <p><br /> SUBSCRIBE at <a href= "http://unthinkable.fm">http://unthinkable.fm</a></p> <p><br /> LINKS TO KNOW:</p> <p>Andrew Davis on Twitter: <a href= "https://twitter.com/drewdavishere">https://twitter.com/drewdavishere</a></p> <p>Tim Jensen on Twitter: <a href= "https://twitter.com/target_tim">https://twitter.com/target_tim</a></p> <p>Grunt Style: <a href= "https://www.gruntstyle.com/">https://www.gruntstyle.com/</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Music</p> <p>The Beatles</p> <p>Tango</p> <p>Army & Military Service</p> <p>Graphic Design</p> <p>Intuition</p> <p>Craft</p> <p>Content Marketing</p> <p>Business Growth</p>
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The Thoughtless Thought Leader [Creativity Series #30]
<p>Tyler Littwin took a deep breath, walked up on stage in front of his entire company, and let them have it. And they...loved every minute of it.</p> <p>Today in this short story about a side project, we hear the tale of Orlando Scampington.</p> <p>Join the community for content-obsessed content marketers: http://unthinkable.fm</p> <p> </p> <p>LINKS TO KNOW:</p> <p>Orlando on Twitter: <a href= "http://twitter.com/oscampington">http://twitter.com/oscampington</a></p> <p>Tyler on Twitter: <a href= "http://twitter.com/tblittwin">http://twitter.com/tblittwin</a></p> <p>Watch Orlando's conference keynote: <a href= "https://www.youtube.com/watch?v=EVMHN_iApIo">https://www.youtube.com/watch?v=EVMHN_iApIo</a></p> <p>Watch Orlando's company pet policy video: <a href= "https://www.youtube.com/watch?v=R1ZIL8gOmhQ">https://www.youtube.com/watch?v=R1ZIL8gOmhQ</a></p> <p>Feedback on the show? Say hi to jay via email (<a href= "mailto:jay@unthinkable.fm">jay@unthinkable.fm</a>), Twitter (<a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a>) or Snapchat (<a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a>)</p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Writing</p> <p>Thought Leadership</p> <p>Marketing</p> <p>Startups</p> <p>Mobile Apps</p> <p>Keynote Speeches</p> <p>Public Speaking</p> <p>HubSpot</p> <p>Inbound Marketing</p> <p>Parody</p> <p>Comedy</p> <p>Craft</p> <p>Creativity</p> <p>Content Marketing</p> <p>Company Culture</p>
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Behind-the-Scenes Making the Show
<p>This week, go behind-the-scenes with the making of Unthinkable with Jay and executive producer Andrew Davis, as the two discuss the thinking behind the show, the audience they're out to serve, and why Jay wants to be the Anthony Bourdain of business content.</p> <p>Get Monday's email: <a href= "http://unthinkable.fm">http://unthinkable.fm</a></p> <p>Follow Jay on Twitter: <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p>Follow Andrew on Twitter: <a href= "http://twitter.com/drewdavishere">http://twitter.com/drewdavishere</a></p> <p>Get daily behind-the-scenes thoughts & moments, plus Jay's One-a-Day On My Way series sharing daily lessons learned: <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p> </p>
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Start with Data [Creativity Series #29]
<p>In Part 2 of our "We want to know what it takes to trust your intuition and succeed so what does that mean about using data, should we start with it or with something else?" Series (final name TBD), we explore the other side of the same coin that we examined 2 weeks ago. Perhaps you SHOULD start with data.</p> <p>And we end up somewhere surprising -- namely, that maybe what we refer to as "data" is really 2 different things.</p> <p>Hear the story of Eric Siegel a predictive analytics expert and rapper -- yes, really -- who found something unusual but powerful in data about airline food. Then, Duane Varan shares stories about working with ESPN and Disney to understand what this data thing is really all about in a life led by creative intuition.</p> <p> </p> <p>GET MY MONDAY MORNING NOTE: Subscribe at <a href= "http://unthinkable.fm">http://unthinkable.fm</a></p> <p> </p> <p>LINKS TO KNOW:</p> <p>Eric Siegel: <a href= "https://twitter.com/predictanalytic">https://twitter.com/predictanalytic</a></p> <p>Producer Juliana Casale: <a href= "https://twitter.com/attackofthetext">https://twitter.com/attackofthetext</a></p> <p>Duane Varan: <a href= "https://twitter.com/DuaneVaran">https://twitter.com/DuaneVaran</a></p> <p> </p> <p>FEEDBACK ON THE SHOW?</p> <p>Contact Jay -- <a href= "mailto:jay@unthinkable.fm">jay@unthinkable.fm</a> or <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p>Go behind-the-scenes with the making of the show: <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p> </p> <p> </p>
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Twas the Night Before Launching [Christmas Special]
<p>Here's a holiday poem for creators. Regardless of your holiday or your craft, this happens to us all.</p> <p>From the bottom of my heart, THANK YOU for supporting my work. Have a very happy and healthy holiday season and New Year! - Jay</p> <p>Subscribe: <a title="http://unthinkable.fm" href= "https://exit.sc/?url=http%3A%2F%2Funthinkable.fm" target="_blank" rel="nofollow">unthinkable.fm</a></p> <p>Say hi: <a title="http://twitter.com/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo" target= "_blank" rel="nofollow">twitter.com/jayacunzo</a> or <a title= "http://snapchat.com/add/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo" target="_blank" rel="nofollow">snapchat.com/add/jayacunzo</a></p>
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Don't Start with Data [Creativity Series #28]
<p>What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at <a title="http://unthinkable.fm" href= "https://exit.sc/?url=http%3A%2F%2Funthinkable.fm" target="_blank" rel="nofollow">unthinkable.fm</a></p> <p> </p> <p>TODAY:</p> <p>What if something is based not on historical precedent, but potential? How do you measure that? Can you?</p> <p>Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data.</p> <p>Then, we return to the business world and hear the story of Michael Brenner, the former VP of content marketing at software giant SAP. He shares his personal odyssey that unfolded after the company CEO tapped him to transform the business's entire approach to marketing.</p> <p> </p> <p>LINKS TO KNOW:</p> <p>Michael Brenner on Twitter: <a title= "http://twitter.com/BrennerMichael" href= "https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2FBrennerMichael" target="_blank" rel="nofollow">twitter.com/BrennerMichael</a></p> <p>Say hi to Jay on Twitter: <a title= "http://twitter.com/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo" target= "_blank" rel="nofollow">twitter.com/jayacunzo</a></p> <p>Go behind-the-scenes with making the show on Snapchat: <a title= "http://snapchat.com/add/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo" target="_blank" rel="nofollow">snapchat.com/add/jayacunzo</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Music Education</p> <p>Jazz</p> <p>Improv</p> <p>Students</p> <p>Leadership</p> <p>Risk-Taking</p> <p>Curiosity</p> <p>Content Marketing</p> <p>Managing Up</p> <p>Creativity</p> <p>Craft</p> <p> </p>
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Slingshot: Writing Without Bullshit [Creativity Series #27]
<p>Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh's side project, we dive into how that hook has built him a successful career as a solo entrepreneur and author.</p> <p>(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)</p> <p>Join the journey to figure out what it takes to trust your intutiion: <a title="http://unthinkable.fm" href= "https://exit.sc/?url=http%3A%2F%2Funthinkable.fm" target="_blank" rel="nofollow">unthinkable.fm</a></p> <p> </p> <p>LINKS TO KNOW:</p> <p>Josh on Twitter: <a title="twitter.com/jbernoff" href= "https://twitter.com/jbernoff" target="_blank" rel= "nofollow">twitter.com/jbernoff</a></p> <p>Josh's writing: <a href="http://withoutbullshit.com" target= "_blank">withoutbullshit.com</a></p> <p>Jay's Twitter (best way to chat and offer feedback): <a title= "http://twitter.com/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo" target= "_blank" rel="nofollow">twitter.com/jayacunzo</a></p> <p>Jay's Snapchat (go behind-the-scenes making the show): <a title= "http://snapchat.com/add/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo" target="_blank" rel="nofollow">snapchat.com/add/jayacunzo</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Business Writing</p> <p>Books</p> <p>Forrester Research</p> <p>Blogging</p> <p>Donald Trump</p> <p>Creativity</p> <p>Careers</p> <p>Intuition</p>
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Best Practices [Creativity Series #26]
<p>Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at <a title="http://unthinkable.fm" href= "https://exit.sc/?url=http%3A%2F%2Funthinkable.fm" target="_blank" rel="nofollow">unthinkable.fm</a> or text TRUST to 444999.</p> <p> </p> <p>TODAY:</p> <p>If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best?</p> <p>Go outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he's crazy, despite mountains of data from Harvard PhDs saying otherwise.</p> <p>Then, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow.</p> <p>LINKS TO KNOW:</p> <p>Andrew Littlefield: <a href= "http://twitter.com/fsuandrew">http://twitter.com/fsuandrew</a></p> <p>Mike Brown: https://twitter.com/mikebrowndwc</p> <p>Death Wish Coffee: <a href= "https://www.deathwishcoffee.com/">https://www.deathwishcoffee.com/</a></p> <p>Say hi to Jay on Twitter: <a title= "http://twitter.com/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo" target= "_blank" rel="nofollow">twitter.com/jayacunzo</a></p> <p>Or go behind-the-scenes with making the show on Snapchat: <a title="http://snapchat.com/add/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo" target="_blank" rel="nofollow">snapchat.com/add/jayacunzo</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p> </p> <p>College Football</p> <p>Best Practices</p> <p>Marketing</p> <p>Coffee</p> <p>Super Bowl</p> <p>TV Advertising</p> <p>Ecommerce</p> <p>Craft</p> <p>Creativity</p> <p>Intuition</p>
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Slingshot: Beer2B [Creativity Series #25]
<p>Juliana Casale's story is not unlike most of ours, because Juliana Casale is not unlike us -- trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes something about her side project that has launched her career in B2B marketing forward.</p> <p>In this episode, she shares the story of how it all started in the most unlikely of places.</p> <p>(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)</p> <p>Join the journey to figure out what it takes to trust your intutiion: <a href= "http://unthinkable.fm">http://unthinkable.fm</a></p> <p> </p> <p>LINKS TO KNOW:</p> <p>Juliana on Twitter: <a href= "http://twitter.com/attackofthetext">http://twitter.com/attackofthetext</a></p> <p>Jay's Twitter (best way to chat and offer feedback): <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p>Jay's Snapchat (go behind-the-scenes making the show): <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>B2B Marketing</p> <p>American Craft Beer</p> <p>Label Design</p> <p>Side Projects</p> <p>Creativity</p> <p>Careers</p> <p>Intuition</p>
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Think Smaller [Creativity Series #24]
<p>Subscribe at <a href= "http://unthinkable.fm">http://unthinkable.fm</a> to get our weekly hypothesis answering one question, explored through story: What does it take to trust your intuition?</p> <p>TODAY:</p> <p>We assume creativity has to be big. We need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work.</p> <p>But what if to get all that, we need to think smaller?</p> <p>Today, we go outside our echo chamber with James Miller, creator of the project A Small Fiction. Then, we hear the story of Larry Smith and the Six Word Memoir project.</p> <p> </p> <p>LINKS TO KNOW:</p> <p>A Small Fiction on Twitter: <a href= "http://twitter.com/asmallfiction">http://twitter.com/asmallfiction</a></p> <p>The tweet discussed: <a href= "https://twitter.com/ASmallFiction/status/659251935199891456">https://twitter.com/ASmallFiction/status/659251935199891456</a></p> <p>Larry Smith on Twitter: <a href= "https://twitter.com/larrysmith">https://twitter.com/larrysmith</a></p> <p>Six Word Memoir Project: <a href= "http://www.sixwordmemoirs.com/">http://www.sixwordmemoirs.com/</a></p> <p>Say hi to Jay on Twitter: <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p>Or go behind-the-scenes with making the show on Snapchat: <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Twitter</p> <p>Fiction</p> <p>Writing</p> <p>Creativity</p> <p>Books</p> <p>User-Generated Content</p> <p>Content Marketing</p> <p>Social Media Marketing</p> <p>Magazines</p> <p>Publishing</p> <p>Craft</p> <p>Side Projects</p> <p>Intuition</p>
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Slingshot: 20 Minutes to Do the Impossible [Creativity Series #23]
<p>Harry Stebbings managed to break into venture capital -- one of the most difficult industries to work in -- at the age of just 20. And he did so with a side project that took a strong stance on industry norms: The Twenty-Minute VC.</p> <p>In this episode, he recounts the early days of coming up with his idea, longing to work with millionaires who would hardly give him the time of day, and the moment when everything changed.</p> <p>(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)</p> <p> </p> <p>LINKS TO KNOW:</p> <p>Harry's side project: <a href= "http://www.thetwentyminutevc.com/">http://www.thetwentyminutevc.com/</a></p> <p>Harry on Twitter: <a href= "http://twitter.com/harrystebbings">http://twitter.com/harrystebbings</a></p> <p>Jay's Twitter (best way to chat and offer feedback): <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p>Jay's Snapchat (go behind-the-scenes making the show): <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Venture Capital</p> <p>Tech Startups</p> <p>Investing</p> <p>Brad Feld</p> <p>Mark Suster</p> <p>Tim Draper</p> <p>Social Network</p> <p>Mark Zuckerberg</p> <p>Podcasting</p> <p>Side Projects</p> <p>Creativity</p> <p>Craft</p> <p>Career Growth</p>
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Jumping the Shark [Creativity Series #22]
<p>Subscribe at <a href= "http://unthinkable.fm">http://unthinkable.fm</a> to get a quick note from Jay every Monday morning about trusting your intuition.</p> <p>TODAY:</p> <p>Why do some people seem totally fine using tactics that make us nauseous? If we're going to trust our intuition, then often times, that means rejecting some of the gimmicks and hacks and cheats that others don't seem to mind using.</p> <p>Why the gap in thinking? How can we make sense of that? And how does it change our behavior?</p> <p>Today, we go outside our echo chamber with Emily Hirshey, a writer on Ashton Kutcher's Netflix show, The Ranch. Then we hear the story of two veteran content marketers who completely rejected one of the most common -- if gimmicky -- B2B marketing tactics.</p> <p> </p> <p>LINKS TO KNOW:</p> <p>Emily Hirshey on Twitter: <a href= "https://twitter.com/emilyhirshey">https://twitter.com/emilyhirshey</a></p> <p>The Ranch on Netflix: <a href= "https://www.netflix.com/title/80077977">https://www.netflix.com/title/80077977</a></p> <p>Dave Gerhardt Twitter: <a href= "http://twitter.com/davegerhardt">http://twitter.com/davegerhardt</a></p> <p>Erik Devaney Twitter: <a href= "http://twitter.com/bardofboston">http://twitter.com/bardofboston</a></p> <p>Drift home page: <a href= "http://drift.com">http://drift.com</a></p> <p> </p> <p>What did you think of this episode? Say hi to me (Jay) on Twitter: <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p>Or go behind-the-scenes with making it each week on Snapchat: <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>TV</p> <p>Television</p> <p>Happy Days</p> <p>Creativity</p> <p>Craft</p> <p>Art</p> <p>Growth Hacking</p> <p>Marketing</p> <p>Content</p> <p>Lead Generation</p> <p>Demand Generation</p> <p>Scripting</p> <p>Intuition</p> <p>SaaS</p> <p>B2B</p> <p>Software</p>
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Slingshot: The Odyssey of Writing a Book [Creativity Series #21]
<p>GET THE ENTIRE CONVERSATION from this episode -- subscribe at <a href="http://unthinkable.fm">http://unthinkable.fm</a> before October 30, 2016.</p> <p>TODAY:</p> <p>Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he's "made it." But his latest book, How to Live a Good Life, caused him to question everything he knew about writing.</p> <p>In this episode, he recounts the odyssey of writing the book and shares what he learned studying the most successful authors in business. He also geeks out about the most exciting part of reading great writing -- and the weird reaction we all seem to share when we encounter it.</p> <p>(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)</p> <p>LINKS TO KNOW:</p> <p>Jonathan's new book is available here: <a href= "https://www.amazon.com/How-Live-Good-Life-Surprising/dp/1401948413"> https://www.amazon.com/How-Live-Good-Life-Surprising/dp/1401948413</a></p> <p>Jonathan's Twitter: <a href= "https://twitter.com/jonathanfields">https://twitter.com/jonathanfields</a></p> <p>Jonathan's podcast: <a href= "http://www.goodlifeproject.com/radio/">http://www.goodlifeproject.com/radio/</a></p> <p>Jay's Twitter (best way to chat and offer feedback): <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p>Jay's Snapchat (go behind-the-scenes making the show): <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p>TOPICS DISCUSSED:</p> <p>Writing</p> <p>Books</p> <p>Reading</p> <p>Authors</p> <p>Novels</p> <p>Creativity</p> <p>Intuition</p> <p>Craft</p> <p>Side Projects</p> <p>Podcasts</p>
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In on the Secret [Creativity Series #20]
<p>Subscribe at <a href="unthinkable.fm" target= "_blank">unthinkable.fm</a> to get a quick note from Jay every Monday morning about trusting your intuition.</p> <p>TODAY:</p> <p>If you're going to reject conventional thinking and instead trust your intuition, you'll find yourself sharing tons of ideas with others. But this can feel scary, like our ideas are secrets we'd prefer to keep inside. And when someone shoots them down, we assume they just don't "get it."</p> <p>But what if the point of sharing our ideas is NOT to get the approval of others?</p> <p>Today, we go outside our echo chamber with Unthinkable contributor Andrew Littlefield to hear the story of an unusual art project in Brooklyn. Then, we talk to internet legend and creator of PostSecret.com, Frank Warren, to hear the story of his epic project.</p> <p>LINKS TO KNOW:</p> <p>Andrew Littlefield: <a href= "twitter.com/FSUAndrew">twitter.com/FSUAndrew</a></p> <p>Oliver Warden: <a href= "twitter.com/robotbigfoot">twitter.com/robotbigfoot</a></p> <p>Frank Warren: <a href= "twitter.com/postsecret">twitter.com/postsecret</a></p> <p>What did you think of this episode? Say hi to me (Jay) on Twitter: <a href= "twitter.com/jayacunzo">twitter.com/jayacunzo</a></p> <p>Or go behind-the-scenes with making it each week on Snapchat: <a href= "snapchat.com/add/jayacunzo">snapchat.com/add/jayacunzo</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Creativity</p> <p>Art</p> <p>Performance</p> <p>Craft</p> <p>Intuition</p> <p>Business</p> <p>Marriage</p> <p>Love</p> <p>Theater</p> <p>Side Projects</p>
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Slingshot: Magic Markers [Creativity Series #19]
<p>SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.</p> <p> </p> <p>TODAY:</p> <p>Deb Aoki is like many of us craft-driven creators. She aspires to do great work, but she's held more than a few jobs that treat her like a voiceless, last-in-line asset machine. They decide the strategy and lead the meetings. She inserts copy and creative where they see fit.</p> <p>Ugh.</p> <p>But Deb Aoki is no ordinary member of the team. She has a quiet superpower that gives her a massive voice in the room ... all without needing to say a single word.</p> <p>(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)</p> <p> </p> <p>LINKS TO KNOW:</p> <p>Deb Aoki's site (comics, sketches, etc.) http://mangacomicsmanga.com/</p> <p>Deb's Twitter: https://twitter.com/debaoki</p> <p>Jay's Twitter: twitter.com/jayacunzo</p> <p>Jay's Snapchat: snapchat.com/add/jayacunzo</p> <p>TOPICS DISCUSSED:</p> <p>Drawing</p> <p>Cartoons</p> <p>Comics</p> <p>eBay</p> <p>Meetings</p> <p>Executives</p> <p>Graphic Novels</p> <p>Graphic Recording</p> <p>Creativity</p> <p>Intuition</p> <p>Craft</p>
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Art of the Unfinished [Creativity Series #18]
<p>FOR EXCLUSIVE BONUS CONTENT: Subscribe at <a href= "http://unthinkable.fm">http://unthinkable.fm</a> to get a quick note from Jay every Monday morning.</p> <p> </p> <p>TODAY:</p> <p>Your creative intuition is a powerful guide. So why does it occasionally seem like you're wandering in circles, unable to move past a single piece of a project? It just doesn't feel like you can get it RIGHT, so you keep agonizing over that part of the work.</p> <p> </p> <p>Today, we learn about the Art of the Unfinished. We assume that, to ship something successful, we need to share only the good stuff, the completed stuff. But new Unthinkable contributor Cara Hogan joins us to share a story that refutes that -- the story of the George Washington painting on the US dollar bill.</p> <p> </p> <p>Then, we hear from two product managers, Adam Sigel and Karen Rubin, about how they involve others in their process. If your default setting is to believe your ideas are wrong, how do you keep shipping your work? We'll find out from them.</p> <p> </p> <p>LINKS TO KNOW:</p> <p>Professor Patricia Hills: <a href= "http://www.bu.edu/ah/profile/patricia-hills/">http://www.bu.edu/ah/profile/patricia-hills/</a></p> <p>Cara Hogan on Twitter: <a href= "https://twitter.com/CaraHogan27">https://twitter.com/CaraHogan27</a></p> <p>Adam Sigel on Twitter: <a href= "https://twitter.com/adamsigel">https://twitter.com/adamsigel</a></p> <p>Karen Rubin on Twitter: <a href= "https://twitter.com/karenrubin">https://twitter.com/karenrubin</a></p> <p>What did you think of this episode? Say hi to me (Jay) on Twitter: <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p>or go behind-the-scenes with making it each week on Snapchat: <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p> </p> <p>SUPPORT FOR THIS EPISODE:</p> <p><a href="RightSideShirts.org">RightSideShirts.org</a> - empowering kids to be more creative and helping art programs in need.</p> <p>TOPICS DISCUSSED:</p> <p>Creativity</p> <p>Craft</p> <p>George Washington</p> <p>Government</p> <p>History</p> <p>Painting</p> <p>Self Portraits</p> <p>Art</p> <p>Content Marketing</p> <p>Product Management</p> <p>Design</p> <p>Business</p> <p>Intuition</p>
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Slingshot: I'm No Spider-Man [Creativity Series #17]
<p>SUBSCRIBE at <a title="http://unthinkable.fm" href= "https://unthinkable.fm" target="_blank" rel= "nofollow">unthinkable.fm</a> to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.</p> <p> </p> <p>TODAY:</p> <p> </p> <p>Tom O'Keefe is one of the most well-known people in all of Boston. But ask people around town if they know Tom O'Keefe, and they'll say no. This is the story of a simple side project that vaulted Tom from behind-the-scenes in his work to front-and-center, including invites to Fenway Park parties, free rooms at Mohegan Sun, and the radio industry wishing they were as influential as Tom.</p> <p> </p> <p>(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)</p> <p> </p> <p>LINKS TO KNOW:</p> <p>Tom's Twitter: <a title="http://twitter.com/bostontweet" href= "https://twitter.com/bostontweet" target="_blank" rel= "nofollow">twitter.com/bostontweet</a></p> <p>Tom's Snapchat: <a title="http://snapchat.com/add/bostontweet" href="snapchat.com/add/bostontweet" target="_blank" rel= "nofollow">snapchat.com/add/bostontweet</a></p> <p>Jay's Twitter: <a title="http://twitter.com/jayacunzo" href= "twitter.com/jayacunzo" target="_blank" rel= "nofollow">twitter.com/jayacunzo</a></p> <p>Jay's Snapchat: <a title="http://snapchat.com/add/jayacunzo" href="snapchat.com/add/jayacunzo" target="_blank" rel= "nofollow">snapchat.com/add/jayacunzo</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Business</p> <p>Restaurants</p> <p>Radio</p> <p>Baseball</p> <p>Red Sox</p> <p>Public Speaking</p> <p>Marketing</p> <p>Media</p> <p>Twitter</p> <p>Entrepreneurship</p> <p>Startups</p> <p>2008 Crash</p> <p>Technology</p> <p>Creativity</p> <p>Intuition</p> <p>Boston</p>
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Comfortable Being Uncomfortable [Creativity Series #16]
<p>FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning.</p> <p> </p> <p>TODAY:</p> <p>As humans, we're wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work.</p> <p> </p> <p>Today, we go outside our echo chamber to hear a story from Jim Mourey, professor of marketing at DePaul University in Chicago, about how he made guests at his mom's BBQ uncomfortable to change the amount of food they ate. Then, we hear from Tim Washer, creative director of Cisco and a comedian who trained under Amy Poehler and Stephen Colbert's lead writer, on why you need to constantly follow the fear.</p> <p> </p> <p>LINKS TO KNOW:</p> <p>Jim Mourey's site: <a href= "http://www.jimmourey.com/">http://www.jimmourey.com/</a></p> <p> </p> <p>Tim Washer's Twitter: <a href= "https://twitter.com/timwasher">https://twitter.com/timwasher</a></p> <p> </p> <p>Tim Washer's speaker page: monumentalshift.com/tim-washer</p> <p> </p> <p>Jay's Twitter: <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p> </p> <p>Jay's Snapchat: http://snapchat.com/add/jayacunzo</p> <p> </p> <p>SUPPORT FOR THIS EPISODE:</p> <p>RightSideShirts.org - empowering kids to be more creative and helping art programs in need.</p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Marketing</p> <p>Intuition</p> <p>Standup Comedy</p> <p>Art</p> <p>Psychology</p> <p>Cultural Fluency</p> <p>Academia</p> <p>Creativity</p> <p>Craft</p> <p>Content Marketing</p>
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Slingshot: A Side Project Saved My Startup [Creativity Series #15]
<p>FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at <a title="http://unthinkable.fm" href= "https://exit.sc/?url=http%3A%2F%2Funthinkable.fm" target="_blank" rel="nofollow">unthinkable.fm</a> to get a quick note from Jay every Monday morning.</p> <p> </p> <p>TODAY:</p> <p>Hear the story of a creative side project that saved a startup. Crew co-founder and CEO Mikael Cho talks about Unsplash.com, a photography side project that now boasts billions of photo views each month and salvaged a startup heading for bankruptcy. The project is so widely used today that a photo on the site gets viewed more times than a photo on the cover of TIME Magazine ... but it all started with a ridiculously small amount of time and an even smaller budget.</p> <p> </p> <p>LINKS TO KNOW:</p> <p><a title="http://unsplash.com" href= "https://exit.sc/?url=http%3A%2F%2Funsplash.com" target="_blank" rel="nofollow">unsplash.com</a></p> <p>Mikael's company: <a title="http://crew.co" href= "https://exit.sc/?url=http%3A%2F%2Fcrew.co" target="_blank" rel= "nofollow">crew.co</a></p> <p>Mikael's Twitter: <a title="https://twitter.com/mikaelcho" href= "https://exit.sc/?url=https%3A%2F%2Ftwitter.com%2Fmikaelcho" target="_blank" rel="nofollow">twitter.com/mikaelcho</a></p> <p>Jay's Twitter: <a title="https://twitter.com/jayacunzo" href= "https://exit.sc/?url=https%3A%2F%2Ftwitter.com%2Fjayacunzo" target="_blank" rel="nofollow">twitter.com/jayacunzo</a></p> <p>Jay's Snapchat: <a title="http://snapchat.com/add/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo" target="_blank" rel="nofollow">snapchat.com/add/jayacunzo</a></p> <p> </p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Side Projects</p> <p>Startups</p> <p>Photography</p> <p>Creativity</p> <p>Craft</p> <p>Intuition</p> <p>Art</p> <p>Technology</p> <p>Content Marketing</p>
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The Bias to Act [Creativity Series #14]
<p>FOR EXCLUSIVE BONUS CONTENT: Subscribe at <a title= "http://unthinkable.fm" href="http://unthinkable.fm" target= "_blank" rel="nofollow">unthinkable.fm</a> to get a quick note from Jay every Monday morning.</p> <p> </p> <p>TODAY:</p> <p>Too often, creative people idolize the IDEA of being creative. But our jobs aren't to "be creative." Our jobs are to CREATE. In other words, we need a bias to act. But that's much easier said than done. Until you hear our stories today...</p> <p> </p> <p>Today, we go outside the echo chamber with executive coach Heather Legge. Although she coaches some of the most powerful women in business, she uses a subtle trick pulled from -- of all things -- golf, in order to build creative momentum for her clients. Then, in our feature story, we hear from a side project master: Alec Brownstein, creative director at Dollar Shave Club. His experiments have shaken the internet, getting passed around the big agency world on Madison Ave, inside Google globally, and all around the world. </p> <p> </p> <p>LINKS TO KNOW:</p> <p>Heather Legge's site: http://www.envisionsuccessinc.com/</p> <p>Heather Legge's Twitter: https://twitter.com/esiresults</p> <p>Alec Brownstein's site: http://alecbrownstein.com/project.php?cat=3</p> <p>Alec Brownstein's Twitter: https://twitter.com/jusfonzin</p> <p>The Google Job Experiment explainer video: https://www.youtube.com/watch?v=7FRwCs99DWg</p> <p>Jay's Twitter: <a title="http://twitter.com/jayacunzo" href= "http://twitter.com/jayacunzo" target="_blank" rel= "nofollow">twitter.com/jayacunzo</a></p> <p>Jay's Snapchat: <a title="http://snapchat.com/add/jayacunzo" href="http://snapchat.com/add/jayacunzo" target="_blank" rel= "nofollow">snapchat.com/add/jayacunzo</a></p> <p> </p> <p>SUPPORT FOR THIS EPISODE:</p> <p><a title="http://RightSideShirts.org" href= "http://rightsideshirts.org" target="_blank" rel= "nofollow">RightSideShirts.org</a> - empowering kids to be more creative and helping art programs in need.</p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Momentum</p> <p>Google</p> <p>Dollar Shave Club</p> <p>Golf</p> <p>Mitt Romney</p> <p>Side Projects</p> <p>Creativity</p> <p>Craft</p> <p>Intuition</p> <p>Art</p>
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Slingshot: Scott Monty, Oxymoron [Creativity Series #13]
<p>SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.</p> <p> </p> <p>TODAY:</p> <p>Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love?</p> <p> </p> <p>(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)</p> <p><br /> LINKS TO KNOW:</p> <p> </p> <p>Scott's side project: <a href= "http://www.ihearofsherlock.com/">http://www.ihearofsherlock.com/</a></p> <p> </p> <p>Scott's newsletter and related mini-podcast: <a href= "http://fullmontyshow.com/">http://fullmontyshow.com/</a></p> <p> </p> <p>Scott's Twitter: <a href= "http://twitter.com/scottmonty">http://twitter.com/scottmonty</a></p> <p> </p> <p>Jay's Twitter: <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p> </p> <p>Jay's Snapchat: <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Marketing</p> <p>Media</p> <p>Newsletters</p> <p>Technology</p> <p>Sherlock Holmes</p> <p>Sir Arthur Conan Doyle</p> <p>I Hear of Sherlock Everywhere</p> <p>Blogging</p> <p>Podcasting</p> <p>Creativity</p> <p>Intuition</p>
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Zig When Others Zag [Creativity Series #12]
<p>SUBSCRIBE AT <a title="http://unthinkable.fm" href= "https://exit.sc/?url=http%3A%2F%2Funthinkable.fm" target="_blank" rel="nofollow">unthinkable.fm</a> to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.</p> <p> </p> <p>TODAY:</p> <p>In a noisy world like ours, you don't just want to be the best of the best. You want to be the only one who does what you do. Today on the show, we explore the need to zig when others zag -- the need to own some white space and be original rather than incrementally beat others who do something similar.</p> <p> </p> <p>First, we talk about penguins. Because, I mean...penguins. Then we go outside the echo chamber for some tropical house music from DJ Viceroy. Then we hear the story of writer and marketer Finn Dowling of the Humane Society of Silicon Valley, as well as Eddie the Terrible -- a tiny dog at the shelter that got some big internet fame, all because of one very hilarious blog post.</p> <p> </p> <p>LINKS TO KNOW:</p> <p>Far Side penguin comic: <a title="https://goo.gl/WuhnTk" href= "https://exit.sc/?url=https%3A%2F%2Fgoo.gl%2FWuhnTk" target= "_blank" rel="nofollow">goo.gl/WuhnTk</a></p> <p>Viceroy's music: @<a class="g-link-user" href= "https://soundcloud.com/viceroymusic">viceroymusic</a></p> <p>Viceroy's site: <a title="http://www.viceroymusic.com/" href= "https://exit.sc/?url=http%3A%2F%2Fwww.viceroymusic.com%2F" target= "_blank" rel="nofollow">www.viceroymusic.com/</a></p> <p>Eddie the Terrible blog post: <a title= "http://hssvacc.blogspot.com/2014/12/a-full-disclosure-blog-three-reasons.html" href= "https://exit.sc/?url=http%3A%2F%2Fhssvacc.blogspot.com%2F2014%2F12%2Fa-full-disclosure-blog-three-reasons.html" target="_blank" rel= "nofollow">hssvacc.blogspot.com/2014/12/a-full…e-reasons.html</a></p> <p>Jay's Twitter: <a title="http://twitter.com/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo" target= "_blank" rel="nofollow">twitter.com/jayacunzo</a></p> <p>Jay's Snapchat: <a title="http://snapchat.com/add/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Fsnapchat.com%2Fadd%2Fjayacunzo" target="_blank" rel="nofollow">snapchat.com/add/jayacunzo</a></p> <p> </p> <p>SUPPORT FOR THIS EPISODE:</p> <p><a title="http://RightSideShirts.org" href= "https://exit.sc/?url=http%3A%2F%2FRightSideShirts.org" target= "_blank" rel="nofollow">RightSideShirts.org</a> - empowering kids to be more creative and helping art programs in need.</p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Penguins</p> <p>Music</p> <p>Grateful Dead</p> <p>Rock and Roll</p> <p>The Far Side</p> <p>Cartoons</p> <p>DJ Viceroy</p> <p>Tropical House</p> <p>Writing</p> <p>Blogging</p> <p>Viral Content</p> <p>Creativity</p> <p>Craft</p> <p>Intuition</p> <p>Art</p>
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On the Making of Unthinkable
<p>While we're on hiatus from releasing new episodes, here's a closer look at the thinking and inspiration behind making the show. Be sure to subscribe at <a href="http://unthinkable.fm" target= "_blank">http://unthinkable.fm</a> for our emails each Monday morning -- we're sharing the entire framework and process behind making the show run while we tinker on new episodes!</p> <p> </p> <p>SUBSCRIBE: <a href="http://unthinkable.fm" target= "_blank">http://unthinkable.fm</a></p> <p> </p> <p>BEHIND-THE-SCENES: <a href="http://snapchat.com/add/jayacunzo" target="_blank">http://snapchat.com/add/jayacunzo</a></p> <p> </p> <p>SAY HI: <a href="http://twitter.com/jayacunzo" target= "_blank">http://twitter.com/jayacunzo</a></p> <p> </p> <p>TODAY'S EPISODE SYNDICATED FROM: <a href= "https://soundcloud.com/louderthanwordsjohnbonini" target= "_blank">https://soundcloud.com/louderthanwordsjohnbonini</a></p>
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A Message From Jay
<p>A message from Jay about the future of Unthinkable. Be sure to subscribe at <a href="http://unthinkable.fm" target= "_blank">unthinkable.fm</a>.</p>
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Slingshot: Scott Belsky & Behance [Creativity Series #11]
<p>The story of how Scott Belsky created Behance, a global community of creatives focused on making ideas happen.</p> <p>(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)</p> <p> </p> <p>LINKS TO KNOW:</p> <p><a href="Behance.com">Behance.com</a></p> <p>Scott's Twitter: <a href="twitter.com/scottbelsky" target= "_blank">twitter.com/scottbelsky</a></p> <p> </p> <p>SUBSCRIBE TO THE SHOW:</p> <p>Get a note from Jay every Monday morning, plus links to the newest episode of Unthinkable. Subscribe at <a href= "http://unthinkable.fm" target="_blank">unthinkable.fm</a></p> <p> </p> <p>GO BEHIND-THE-SCENES</p> <p>Follow Jay on Twitter: <a title= "http://twitter.com/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo" target= "_blank" rel="nofollow">twitter.com/jayacunzo</a> or Snapchat: <a title="http://Snapchat.com/add/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2FSnapchat.com%2Fadd%2Fjayacunzo" target="_blank" rel="nofollow">Snapchat.com/add/jayacunzo</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Creativity</p> <p>Tech</p> <p>Startups</p> <p>Design</p> <p>Designers</p> <p>Portfolios</p> <p>Venture Capital</p> <p>Uber</p> <p>Pinterest</p> <p>Warby Parker</p> <p>Creative Missions</p> <p>Product Design</p> <p>User Experience (UX)</p>
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Beauty in the Broken [Creativity Series #10]
<p>Betting your career on your creativity means you'll have your fair share of saving bad ideas (or "polishing turds" as you'll hear in one of our stories). It also requires the ability to look past the obvious and see the potential for something better or higher quality or generally more creative. It requires you to see beauty in the broken. Today, we look at these ideas from multiple angles.</p> <p> </p> <p>First, I wrestle with some leftovers (BONUS: you get a recipe out of this episode!). Then, we go outside the echo chamber to hear the curious case of the Warriors -- starting in a very bad place. Then we hear the story of entrepreneur John Marsh, whose career journey looks a lot more like a detour.</p> <p> </p> <p>LINKS TO KNOW:</p> <p>John Marsh: <a href= "http://www.linkedin.com/in/john-marsh-1576069">www.linkedin.com/in/john-marsh-1576069</a></p> <p>John Marsh's real estate business: <a href= "http://www.liveopelika.com/">http://www.liveopelika.com/</a></p> <p>New York Times piece on the Warriors: <a href= "http://www.nytimes.com/2016/04/03/magazine/what-happened-when-venture-capitalists-took-over-the-golden-state-warriors.html?_r=0"> http://www.nytimes.com/2016/04/03/magazine/what-happened-when-venture-capitalists-took-over-the-golden-state-warriors.html?_r=0</a></p> <p> </p> <p>SUBSCRIBE TO UNTHINKABLE</p> <p>Get a simple note written by Jay every Monday morning along with the new episode -- subscribe at <a href= "http://unthinkable.fm">http://unthinkable.fm</a></p> <p>Jay's Twitter: <a href= "http://twitter.com/jayacunzo">http://twitter.com/jayacunzo</a></p> <p>Behind-the-Scenes making Unthinkable: <a href= "http://snapchat.com/add/jayacunzo">http://snapchat.com/add/jayacunzo</a></p> <p> </p> <p>SUPPORT FOR THIS EPISODE:</p> <p><a href= "http://RightSideShirts.org">http://RightSideShirts.org</a> - Empowering kids to be more creative and helping art programs in need.</p> <p><br /> TOPICS DISCUSSED:<br /> Craft<br /> Creativity<br /> NBA<br /> Basketball<br /> Golden State Warriors<br /> Joe Lacob<br /> Stephen Curry<br /> Draymond Green<br /> Michael Jordan<br /> Real Estate<br /> Online Marketing<br /> Lead Generation<br /> Used Cars<br /> Small Businesses<br /> Entrepreneurship<br /> Suicide<br /> Depression<br /> Drugs<br /> Redemption<br /> Cooking<br /> Restaurants</p>
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Slingshot: The Cooper Review [Creativity Series #9]
<p>Slingshots are a mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.</p> <p> </p> <p>In this episode, Sarah Cooper talks about her journey from acting to Google to making the leap pursuing her comedic writing full-time. She parodies business culture, and she's built a nice audience for herself ... but what happens when your creative aspirations differ from what your audience expects from you?</p> <p> </p> <p>LINKS TO KNOW:</p> <p><a href="TheCooperReview.com" target= "_blank">TheCooperReview.com</a></p> <p>Sarah's Twitter: <a title="https://twitter.com/sarahcpr" href="https://twitter.com/sarahcpr" target="_blank" rel= "nofollow">twitter.com/sarahcpr</a></p> <p><a href= "http://thecooperreview.com/10-tricks-appear-smart-meetings/" target="_blank">10 Tricks to Appear Smart in Meetings</a></p> <p> </p> <p>SUBSCRIBE TO THE SHOW:</p> <p>Join the newsletter at <a href="unthinkable.fm" target= "_blank">unthinkable.fm</a></p> <p>Jay's Twitter: <a title="http://twitter.com/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo" target= "_blank" rel="nofollow">twitter.com/jayacunzo</a></p> <p>Show Behind-the-Scenes: <a title= "http://Snapchat.com/add/jayacunzo" href= "https://exit.sc/?url=http%3A%2F%2FSnapchat.com%2Fadd%2Fjayacunzo" target="_blank" rel="nofollow">Snapchat.com/add/jayacunzo</a></p> <p> </p> <p>SUPPORT FOR THIS EPISODE:</p> <p><a href="RightSideShirts.org" target= "_blank">RightSideShirts.org</a></p> <p> </p> <p>TOPICS DISCUSSED:</p> <p>Creativity</p> <p>Comedy</p> <p>Standup</p> <p>Side Projects</p> <p>Entrepreneurship</p> <p>Blogging</p> <p>Meetings</p> <p>Corporate Culture</p> <p>Books</p> <p>Startups</p> <p>Silicon Valley</p> <p>San Francisco</p> <p>New York</p> <p>Running</p> <p>Writing</p>
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2% Better [Creativity Series #8]
<p> </p> <p>People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it take in order to operate with that level of detail in a business world often based on seeking shortcuts and cutting corners?</p> <p> </p> <p>Today, we go outside the echo chamber for the story of Niko at Granny's Pie Factory to find out why creative people operate with this extreme care for the details, then we hear about Macaela, Cory, and the team at Newfangled about how and why a creator can be both obsessively connected to a project AND ready to ship it.</p> <p> </p> <p>LINKS TO KNOW:
</p> <p>Granny's Pie Factory: <a href="http://grannyspiefactory.com/" target="_blank">grannyspiefactory.com</a></p> <p>Newfangled: <a href="newfangledstudios.com" target= "_blank">newfangledstudios.com</a></p> <p> </p> <p> </p> <p>SUBSCRIBE:</p> <p>Join the list at <a href="http://unthinkable.fm" target= "_blank">unthinkable.fm</a> for all episodes plus other goodies and behind-the-scenes content.</p> <p>Jay's Twitter: <a href="Twitter.com/jayacunzo" target= "_blank">twitter.com/jayacunzo</a></p> <p>Behind-the-Scenes making Unthinkable: <a href= "http://snapchat.com/add/jayacunzo" target= "_blank">Snapchat.com/add/jayacunzo</a><br />  </p> <p> </p> <p>SUPPORT FOR THIS EPISODE:</p> <p><a href="http://RightSideShirts.org" target= "_blank">RightSideShirts.org</a> - empowering kids to be more creative and helping art programs in need.<br />  </p> <p> </p> <p>TOPICS DISCUSSED:
</p> <p>Creativity
</p> <p>Pies</p> <p>Craft</p> <p>Family Business</p> <p>Small Business</p> <p>Cooking</p> <p>Sauce</p> <p>Video</p> <p>Audio</p> <p>Live Action</p> <p>Creative Direction</p> <p>Beeple</p> <p>Dailies</p> <p>Design</p> <p>Macaela Vandermost</p> <p>Niko Harovas</p> <p>Newfangled Studios</p> <p>Content Marketing</p> <p>Brand Marketing</p> <p> </p>
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Slingshot: The Danger Booth [Creativity Series #7]
<p>Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.</p> <p> </p> <p>In this episode, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth, The Danger Booth.</p> <p> </p> <p>LINKS TO KNOW:
</p> <p>Zac's Twitter: twitter.com/zacxwolf</p> <p>Becca's Twitter: twitter.com/Becca_Bakes</p> <p>TheDangerBooth.com</p> <p>ZacXWolf.com</p> <p> </p> <p>SUBSCRIBE TO THE SHOW:</p> <p>Join the newsletter at unthinkable.fm</p> <p>Jay's Twitter: twitter.com/jayacunzo</p> <p>Show Behind-the-Scenes: Snapchat.com/add/jayacunzo</p> <p> </p> <p>SUPPORT FOR THIS EPISODE:</p> <p>RightSideShirts.org</p> <p> </p> <p>TOPICS DISCUSSED:
  </p> <p>Creativity
</p> <p>Photography</p> <p>Side Projects</p> <p>Entrepreneurship</p> <p>Sales</p> <p>Boston</p> <p>Weddings</p> <p>Startup</p> <p>Business</p> <p>Growth</p> <p>Dogs</p>
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The Muse Is An Excuse [Creativity Series #6]
<p>For thousands of years, humans have invoked "The Muse" (or any of the nine Muses) to inspire creativity within them. But are we thinking about creative inspiration the wrong way?</p> <p> </p> <p>Also, a major announcement is made by one of our guest's on this episode, featuring legendary creative thinkers.</p> <p> </p> <p>Today, we go outside the echo chamber with Elliott Bell of The Muse to think about career coaching and what we can learn about the creative muse. Then, Chase Jarvis - world-famous photographer and the CEO of CreativeLive - shares a story from his childhood, debunks some myths around creativity and inspiration, and shares a HUGE announcement with us.</p> <p> </p> <p>LINKS TO KNOW:
</p> <p> </p> <p>Elliott's Twitter: <a href="http://twitter.com/ellbell9" target= "_blank">twitter.com/ellbell9</a></p> <p>The Muse: <a href="http://www.themuse.com" target= "_blank">www.themuse.com</a></p> <p>Chase's Twitter: <a href="https://twitter.com/chasejarvis" target="_blank">twitter.com/chasejarvis</a></p> <p>Chase's Snapchat: <a href="http://snapchat.com/add/chasejarvis" target="_blank">snapchat.com/add/chasejarvis</a></p> <p>CreativeLive: <a href="http://creativelive.com" target= "_blank">creativelive.com</a></p> <p>30 Days of Genius: <a href= "http://creativelive.com/30daysofgenius" target= "_blank">creativelive.com/30daysofgenius</a></p> <p> </p> <p>SUBSCRIBE:</p> <p>Join the list at <a href="http://unthinkable.fm" target= "_blank">unthinkable.fm</a> for all episodes plus other goodies and behind-the-scenes content.</p> <p>Jay's Twitter: <a href="Twitter.com/jayacunzo" target= "_blank">twitter.com/jayacunzo</a></p> <p>Behind-the-Scenes making Unthinkable: <a href= "http://snapchat.com/add/jayacunzo" target= "_blank">Snapchat.com/add/jayacunzo</a><br />  </p> <p> </p> <p>SUPPORT FOR THIS EPISODE:</p> <p><a href="http://RightSideShirts.org" target= "_blank">RightSideShirts.org</a> - empowering kids to be more creative and helping art programs in need.<br />  </p> <p> </p> <p>TOPICS DISCUSSED:
</p> <p>Creativity
</p> <p>The Muse</p> <p>Creative Inspiration</p> <p>Education</p> <p>Career</p> <p>Culinary School</p> <p>Iron Chef</p> <p>Coffee</p> <p>Photography</p> <p>Design</p> <p>Writing</p> <p>Mark Cuban</p> <p>Seth Godin</p> <p>Richard Branson</p> <p>Arianna Huffington</p> <p>Brene Brown </p> <p>EduTech</p> <p>Genius</p>
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Slingshot: Wooden Nickel Shorts[Creativity Series #5]
<p>Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.</p> <p>In this episode, Dan Milano talks about the comedy group and video project, Wooden Nickel Shorts.</p> <p> </p> <p>LINKS TO KNOW:
</p> <p>Dan's Twitter: <a href="http://twitter.com/DanMilanoHere" target="_blank">twitter.com/DanMilanoHere</a></p> <p>Wooden Nickel Shorts: <a href= "https://www.youtube.com/user/WoodenNickelShorts" target= "_blank">youtube.com/user/WoodenNickelShorts</a></p> <p> </p> <p>SUBSCRIBE TO THE SHOW:</p> <p>Join the newsletter at <a href="http://unthinkable.fm" target="_blank">unthinkable.fm</a></p> <p>Jay's Twitter: <a href="Twitter.com/jayacunzo" target= "_blank">twitter.com/jayacunzo</a></p> <p>Show Behind-the-Scenes: <a href= "http://snapchat.com/add/jayacunzo" target= "_blank">Snapchat.com/add/jayacunzo</a><br /></p> <p>SUPPORT FOR THIS EPISODE:</p> <p><a href="http://RightSideShirts.org" target= "_blank">RightSideShirts.org</a> - empowering kids to be more creative and helping art programs in need.<br />  </p> <p>TOPICS DISCUSSED:
</p> <p>Creativity
 </p> <p>Comedy</p> <p>Video Production</p> <p>Video Editing</p> <p>Saturday Night Live</p> <p>Twilight</p> <p>Google Plus</p> <p>Hollywood</p> <p>Yetis</p> <p>Side Projects </p> <p> </p>
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Craft-Driven [Creativity Series #4]
<p>When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingly rare. So what do you call that behavior when someome wants to skip right to the end result, craft be damned? There's a word for it -- a behavior we need to avoid if we want to be truly creative in our careers. </p> <p> </p> <p>In this episode, we hear the story of Alessandro "San" Bellino, owner of Gracenote Coffee, an espresso bar in downtown Boston. He takes us deep into his approach to his craft, where we'll learn what really matters and get inspired for attacking our own work.</p> <p> </p> <p>LINKS TO KNOW:
</p> <p>Gracenote's Twitter: <a href="twitter.com/gracenoteboston" target="_blank">twitter.com/gracenoteboston</a></p> <p>The Coffee Trike's Twitter: <a href= "https://twitter.com/TheCoffeeTrike" target= "_blank">twitter.com/TheCoffeeTrike</a></p> <p> </p> <p>SUBSCRIBE:</p> <p>Join the list at <a href="http://unthinkable.fm" target= "_blank">unthinkable.fm</a> for all episodes plus other goodies and behind-the-scenes content.</p> <p>Jay's Twitter: <a href="Twitter.com/jayacunzo" target= "_blank">twitter.com/jayacunzo</a></p> <p>Behind-the-Scenes making Unthinkable: <a href= "http://snapchat.com/add/jayacunzo" target= "_blank">Snapchat.com/add/jayacunzo</a><br />  </p> <p> </p> <p>SUPPORT FOR THIS EPISODE:</p> <p><a href="http://RightSideShirts.org" target= "_blank">RightSideShirts.org</a> - empowering kids to be more creative and helping art programs in need.<br />  </p> <p> </p> <p>TOPICS DISCUSSED:
</p> <p>Creativity
</p> <p>Coffee
</p> <p>Espresso</p> <p>Ice Cream</p> <p>Italy</p> <p>Culture</p> <p>Employee Happiness</p> <p>Management</p> <p>Boston</p> <p>Craftsmanship</p> <p>The Coffee Trike</p> <p>Gracenote Coffee</p> <p>Consciousness</p> <p>Focus</p> <p>Work/Life Balance</p> <p>Being Craft-Driven</p> <p>Game Theory</p> <p>Game Mechanics</p> <p>Intrinsic Motivation</p> <p> </p> <p> </p>
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Slingshot: Carving the White Whale [Creativity Series #3]
<p>Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.</p> <p>In this episode, Erik Devaney talks about carving the white whale.</p> <p> </p> <p>LINKS TO KNOW:
</p> <p>Erik's Twitter: <a href="http://twitter.com/bardofboston" target="_blank">twitter.com/bardofboston</a></p> <p>Erik's Medium article: <a href= "https://medium.com/@bardofboston/carving-the-white-whale-7cf0a830b9da">https://medium.com/@bardofboston/carving-the-white-whale-7cf0a830b9da</a></p> <p> </p> <p>SUBSCRIBE TO THE SHOW:</p> <p>Join the newsletter at <a href="http://unthinkable.fm" target="_blank">unthinkable.fm</a></p> <p>Jay's Twitter: <a href="Twitter.com/jayacunzo" target= "_blank">twitter.com/jayacunzo</a></p> <p>Show Behind-the-Scenes: <a href= "http://snapchat.com/add/jayacunzo" target= "_blank">Snapchat.com/add/jayacunzo</a><br /></p> <p>SUPPORT FOR THIS EPISODE:</p> <p><a href="http://RightSideShirts.org" target= "_blank">RightSideShirts.org</a> - empowering kids to be more creative and helping art programs in need.<br />  </p> <p>TOPICS DISCUSSED:
</p> <p>Creativity
</p> <p>Craftsmanship</p> <p>Moby Dick</p> <p>Customer Personas</p> <p>Marketing</p> <p>Content Marketing</p> <p>Side Projects</p> <p>Wood Carving</p> <p>HubSpot</p> <p>Medium</p> <p>Netflix</p> <p>Procrastination</p> <p>Writing
</p> <p> </p> <p> </p>
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Side Projects [Creativity Series #2]
<p>Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of 1000AwesomeThings.com, a TED speaker, and author of multiple New York Times bestselling books, including The Book of Awesome.</p> <p> </p> <p>LINKS TO KNOW:
</p> <p>Neil's Twitter: <a href="http://twitter.com/1000awesome" target= "_blank">twitter.com/1000awesome</a></p> <p>Neil's TED talk: <a href= "https://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome?language=en" target= "_blank">https://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome?language=en</a></p> <p>Neil's new book: <a href="http://goo.gl/sKAxzL" target= "_blank">http://goo.gl/sKAxzL</a></p> <p>Subscribe at <a href="http://unthinkable.fm" target= "_blank">unthinkable.fm</a> for all episodes plus other goodies and behind-the-scenes content.</p> <p> </p> <p>SUBSCRIBE:</p> <p>Jay's Twitter: <a href="Twitter.com/jayacunzo" target= "_blank">twitter.com/jayacunzo</a></p> <p>Show Behind-the-Scenes: <a href= "http://snapchat.com/add/jayacunzo" target= "_blank">Snapchat.com/add/jayacunzo</a><br />  </p> <p>SUPPORT FOR THIS EPISODE:</p> <p><a href="http://RightSideShirts.org" target= "_blank">RightSideShirts.org</a> - empowering kids to be more creative and helping art programs in need.<br />  </p> <p>TOPICS DISCUSSED:
</p> <p>Creativity
</p> <p>Blogging
</p> <p>Career Growth
</p> <p>Content Marketing</p> <p>
Risk-Taking
</p> <p>Daily Routines</p> <p>
Books
</p> <p>Writing
</p> <p>TED Talks
</p> <p>Space Exploration
</p> <p>Awesome Things</p> <p>The Book of Awesome</p> <p>The Happiness Equation</p>
Listen: podcast - audio/x-m4a

Quality vs. Quantity [Creativity Series #1]
<p>In the official launch of Unthinkable, we'll tackle the bizarre but huge debate of quality vs. quantity in marketing. Plus, creator & host Jay Acunzo shares the theme of the show and why it's time to finally, mercifully, start being loud about our one true desire -- to create great content for a living. We'll go outside the marketing echo-chamber to the smartest place on the planet, as well as hear from a prolific content creator who would make most marketers blush.</p> <p> </p> <p>LINKS TO KNOW:</p> <p>Subscribe at <a href="http://unthinkable.fm" target= "_blank">unthinkable.fm</a> for all episodes plus other goodies and behind-the-scenes content.</p> <p><a href="http://Twitter.com/jayacunzo">@jayacunzo</a> & <a href="http://Twitter.com/UnthinkableFM" target= "_blank">UnthinkableFM</a></p> <p><a href="http://Snapchat.com/add/jayacunzo" target= "_blank">snapchat.com/add/jayacunzo</a></p> <p><a href="Facebook.com/UnthinkableFM" target= "_blank">facebook.com/UnthinkableFM</a></p> <p> </p> <p>SUPPORT FOR THIS EPISODE:</p> <p><a href="RightSideShirts.org" target= "_blank">RightSideShirts.org</a> - empowering kids to be more creative and helping art programs in need.</p>
Listen: podcast - audio/mpeg

Unthinkable Mic Check
<p>See you soon! Be sure to subscribe at <a href="http://Unthinkable.fm" target="_blank">Unthinkable.fm</a> to get episodes as soon as they launch, plus other exclusive content, goodies, and behind-the-scenes.</p> <p>Twitter:</p> <p><a href="http://twitter.com/UnthinkableFM" target="_blank">@UnthinkableFM</a></p> <p><a href="http://twitter.comJayAcunzo" target="_blank">@JayAcunzo</a></p>
Listen: podcast - audio/x-m4a


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