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I’m Khierstyn. I’ve helped project creators raise over seven-figures through Indiegogo and Kickstarter.

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EP 109 : Being an Entrepreneur is Like Doing a Triathlon Feat : David Roher
<p>My guest today is David Roher. We’re talking about doing things that people may think you’re crazy for doing. We recently completed an Iron Man Triathlon. It was the hardest endurance activity I could have ever done.</p> <p> </p> <p><strong>[03:36] How David Knew He Wanted to do a Triathlon</strong></p> <p> </p> <p>David and his wife live an average life. When David was 38 his father had a heart attack. To help with his therapy he made his dad exercise. He started hearing about triathlon’s and it was something that interested him. He got into it and immediately began to love it. He determined that he was finally good at something outside of his work.</p> <p> </p> <p>He went to North Carolina for a seminar on coaching. He then became a certified coach and began realizing what he liked about himself. He wanted to impart this feeling to other people. Most people when they complete a triathlon stop there. It’s more of a bucket list item for them. To David, it became more of a lifestyle. It transformed his outlook and approach to life.</p> <p> </p> <p>Completing the iron man triathlon gave him empowerment. He dedicated a year of his life to achieve this goal. It was a very difficult task to the point where David felt like he was going to die. The end goal of reaching the finish line was his motivation to continue through. He set a goal that is beyond most people’s capacity and provide you can do almost anything you put your mind to.</p> <p> </p> <p> </p> <p><strong>[16:23] Prepare Yourself for a Triathlon. Same as you Would in Business.</strong></p> <p> </p> <p>It’s important to properly prepare when attempting a triathlon. It’s difficult to understand what is expected before going into it. Being prepared for what you can expect will bring you success. The same translates to business. When you’re more prepared in a situation the easier it is to execute.</p> <p> </p> <p>You can feel defeated when you’re not properly prepared. Going into a situation where you’re not prepared can lead you to not wanting to do so again. This can be a barrier when faced with new opportunities. David set goals and prepared himself for the triathlon’s he’s completed. Remember, you can’t prepare for everything.</p> <p> </p> <p>When training for a triathlon David was in an accident with a vehicle while on his bike. When he got home he realized there was an issue with his arm. After visiting the hospital, he found out he had broken his arm. Despite this David was still committed to doing the triathlon. He continued to work hard and train to complete the triathlon. He soon realized that his injury was causing him to take longer to complete activities.</p> <p> </p> <p>He could have gone home and said at least he tried. Instead he continued and worked hard to reach his goal. The amount of training required is daunting. He was able to use his training tactics towards improving his life.</p> <p> </p> <p><strong>[25:48] Take Time to Train</strong></p> <p> </p> <p>An average training week for David isn’t a normal training week for other people. He doesn’t have a normal schedule as he teaches and tutors. Having a coach when training is important. Coaches will train you based on their experience and not yours. This is a good thing when you have limited experience.</p> <p> </p> <p>A normal training time for people would be 5 out of 7 days. Each day would be set with different exercises to train on. You should have two long exercises, two medium exercises, then one small exercise. David’s training schedule is a bit more intense than that. He pushes himself beyond the frustration of discomfort.</p> <p> </p> <p><strong>[31:10] Celebrate the Small Accomplishments</strong></p> <p> </p> <p>It was terrifying to David to become an entrepreneur. The reason he went with teaching is because it was a safe bet. While it has its unique challenges it’s nothing like running a business. He started becoming an entrepreneur when he became a coach. He began to realize he liked working with people in a more freedom oriented environment. He wanted to encourage others to achieve their goals.</p> <p> </p> <p>Mindset is huge. Your body can tolerate a lot of stress and frustration. Many entrepreneurs get stuck. They have mind barriers put up that prevent them from getting to their goal. We need to celebrate the moments where we feel we’re going to fail. Otherwise we end up sabotaging ourselves. Put benchmarks in place on your journey and keep yourself accountable to your goals.</p> <p> </p> <p><strong>[40:54] Bounce Your Ideas off Someone</strong></p> <p> </p> <p>Don’t get caught up on the narrative in your head. You could have the best product and put all you have into it. Yet, your strategy could be off. You might not be aware of the opportunities available to bring it to market. Have a sounding board where you can bounce off ideas. If you stay living in your head, you could miss many opportunities.</p> <p> </p> <p><strong>[42:20] Contact David</strong></p> <p> </p> <p>If you want to reach out to David you can e-mail him at davidroher@aol.com.</p> <div align="center"> </div> <p><strong> </strong></p> <p><strong>Episode Outline</strong></p> <p> </p> <p><strong>Introduction: Being an Entrepreneur is Like Doing a Triathlon</strong></p> <p> </p> <p><strong>[03:36] How David Knew He Wanted to do a Triathlon</strong></p> <p><strong>[16:23] Be Prepared for a Triathlon. Just as you Would in Business.</strong></p> <p><strong>[25:48] Take Time to Train</strong></p> <p><strong>[31:10] Celebrate the Small Accomplishments</strong></p> <p><strong>[40:54] Bounce Your Ideas off Someone</strong></p> <p><strong>[42:20] Contact David</strong></p> <div align="center"> </div> <p><strong>Resources and Sponsor</strong></p> <p> </p> <p><a href="http://www.gadgetflow.com/submit">Gadget</a> Flow</p> <p> </p> <p><strong>Follow David Roher @ ??</strong></p> <p><a href= "https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwizrKzyvrfXAhVM8WMKHbPTAEcQFggoMAA&url=https%3A%2F%2Fwww.facebook.com%2Fgarrett.gunderson&usg=AOvVaw3S0norZh8Hxr1IMVqjkgFB"> Facebook</a></p>
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EP - 108 Building an Unlikely Niche on Kickstarter Feat : Ted Flemming
<p> </p> <p>My guest today is Ted Flemming. He’s used Kickstarter to raise awareness and funds to his non-alcoholic beer brewing brand. He raised a little under $30,000 for his project! He’s here to share why he used Kickstarter for his campaign.</p> <p> </p> <p><strong>[02:33] Why Non-Alcoholic Beverages?</strong></p> <p> </p> <p>Ted began getting into the craft beer scene in his late-20’s. His journey was cut short due to a diagnosis of Crones disease. he also became a father around the same time. It made him change his focus towards making his health a priority. Because of this he gave up alcohol. He missed the social aspect of drinking with family and friends. This was his motivation towards starting a non-alcoholic beer brand.</p> <p> </p> <p>Ted’s background was an engineer and he didn’t know much about the space he was getting into. His E-Commerce platform has grown to alcoholic-free beverages such as wine and spirits. Creating a product based on what he liked and the feedback from customers was a huge asset.</p> <p> </p> <p><strong>[07:44] Kickstarter Campaign or Community Investment?</strong></p> <p> </p> <p>Ted used an e-commerce platform to reach his customers. He built a community of 10-15,000 people between customers and social media followers. He values the feedback he gets from his customers. He wants to increase the quality and diversity of their products.</p> <p> </p> <p>Kickstarter showed extreme potential to Ted. It was an opportunity he didn’t want to pass up for his brand. For the future, he will most likely be taking fundraising internally. The cost for using these platforms adds up over time. Every percentage of revenue going out is important. About 25% of investors came from their Kickstarter campaign. The remaining percent came from their community. This showed Ted which path he needs to take in the future when asking for investments.</p> <p> </p> <p>There wasn’t much hesitation to start a Kickstarter campaign for Ted. He had done the research needed to have a successful campaign. Preparation gave him comfort.</p> <p> </p> <p><strong>[14:30] Expect the Unexpected</strong></p> <p> </p> <p>Coming into a crowdfunding campaign with an engaged community or a lead-up is helpful. It helps get your product out there to a larger community. This was very important for Ted. He needed to have this system in place and take advantage of it as a tool. Next time Ted looks to do this, he would like to be farther along in the production process.</p> <p> </p> <p>His first campaign had production delays. In the future he hopes to have more clarity on his path to production. When your campaign is successful it's stressful to fulfill commitments. Have a production process in place before your campaign is complete.</p> <p> </p> <p>Ted developed a prototype and the recipe for beer. He didn’t have the next step of bringing it to a commercial scale. Pitching that it was a non-alcoholic product was also a difficult challenge for Ted. Being first to market created hesitancy from manufacturers.</p> <p> </p> <p>Once the goal for the campaign was reached, Ted started conversations with brewers. In the brewing industry it’s very based on the season. He was coming in during springtime when business was picking up and people were too busy. Had he come in the fall it would’ve been better timing for his brand. Having an understanding of the industry and timing is important for any business.</p> <p> </p> <p>When you decide to go the crowdfunding route, it’s important to have a structure in place. Have your fulfillment and processes in place to be successful.</p> <p> </p> <p><strong>[21:58] Accident Turned Success Story</strong></p> <p> </p> <p>Understand what your manufacturing time frame is to know your production time. Give yourself enough time in case there’s any unexpected surprises. Customer fulfillment when you’re first launching a brand is very important. Have the mindset that everything will be twice as much and twice as long as you expect.</p> <p> </p> <p>It’s not easy to tell your backers there’s going to be a delay. Ted had a production issue with the product not coming out as he wanted the first run. While his design was for a hoppy and bitter beer, it came out too much so. He gave customers the option of receiving the beer they created or waiting for their brand beer. His customers showed happiness towards it and enjoyed the product.</p> <p> </p> <p>The product is now a part of Ted’s brand. It became a happy and fortunate accident for him.</p> <p> </p> <p><strong>[30:03] From Kickstarter to Dragon’s</strong></p> <p> </p> <p>Within a month of the Kickstarter campaign, Ted had pitched for Dragon’s Den. He utilized his campaign to his advantage when pitching the Dragon’s. It gave his product validation and traction. Everything seemed straight-forward and simple after that. It was a great experience for Ted and he finds great value in it. It made pitching in front of other investors and crowds easier.</p> <p> </p> <p><strong>[34:15] What’s Next for Ted?</strong></p> <p> </p> <p>Next for Ted is developing an innovative pipeline of new products. He’s expanding his line of non-alcoholic beverages to bring the greatness of non-alcoholic beverages to this market. His goal is to transform this niche and make it better for the future.</p> <p> </p> <p> </p> <p><strong> </strong></p> <p><strong>Episode Outline</strong></p> <p> </p> <p><strong>Introduction: Building an Unlikely Niche on Kickstarter</strong></p> <p> </p> <p><strong>[02:33] Why Non-Alcoholic Beverages?</strong></p> <p><strong>[07:44] Kickstarter Campaign or Community Investment?</strong></p> <p><strong>[14:30] Expect the Unexpected</strong></p> <p><strong>[21:58] Accident Turned Success Story</strong></p> <p><strong>[30:03] From Kickstarter to Dragon’s</strong></p> <p><strong>[34:15] What’s Next for Ted?</strong></p> <p><strong> </strong></p> <div align="center"> </div> <p><strong>Resources and Sponsor</strong></p> <p><a href="https://thegadgetflow.com/"> Gadget flow</a></p> <p><a href="http://premiumnearbeer.com/">Premium Near Beer</a></p>
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Considering Investment? Here's the Cheat Sheet | feat. Matt Bodnar
<p>My guest today is Matt Bodnar. He is the host of the Science is Success podcast and a part of the Fresh Hospitality Firm. He’s here to share with us today how to get VC investments and whether they’re right for your business.</p> <p> </p> <p><strong>[01:50] Investment with Fresh Hospitality</strong></p> <p> </p> <p>Fresh Hospitality invests across the food value spectrum. They invest in farming and agriculture through packaged foods.  They also invest in technology, marketing, and accounting that fits around their ecosystem. They're able to add immediate value to their clients. They provide the extra resources needed to help growth.</p> <p> </p> <p>They are very hands on investors. Matt looks at investing as the discovery of value at one end and the creating of value on the other. Companies they invest in already have good value, but Matt wants to increase their value. There's several ways they provide value to their clients.</p> <p> </p> <p>There’s a lot of different ways to work with VC’s. Fresh Hospitality works as a traditional private equity firm. They take more stake in the company and become more hands on. Majority of VC’s take on more of a minority position.</p> <p> </p> <p> </p> <p> </p> <p><strong>[06:12] Matt’s Beginning</strong></p> <p> </p> <p>After graduation Matt worked on Wall Street for several years. He’s originally from Nashville. His connection there is what brought him into the food and hospitality industry. He found himself in a new dynamic with new challenges. He’s now starting to find opportunities in the food technology space. While still investing in more traditional farming practices.</p> <p> </p> <p><strong>[07:34] Investment in Crowdfunding and the Entrepreneur</strong></p> <p> </p> <p>Crowdfunding is one of the top platforms for your start up. It improves customer demand and gives you the startup capital you need. Most people will lean more towards a company that started through crowdfunding. It gives them validation of the product.</p> <p> </p> <p>It’s important to look at the traction and value of a company when investing. Have your proof of concept ready when approached with an investment. This is something you can get from a successful crowdfunding campaign. Connect yourself with your campaign.</p> <p> </p> <p>When investing, Matt also looks at the entrepreneur themselves. He wants founders to stay involved with their business and continue to lead. It’s originally their vision so they should be taking lead on the creative side of the business.</p> <p> </p> <p>Matt likes to focus more on the back end of a business and scaling the business. It’s important for Matt when investing to ensure the company connects with Fresh Hospitality’s current investments. He utilizes the success of his investments to leverage other investment opportunities. He’s found this increases the value of those investments.</p> <p> </p> <p><strong>[17:08] Investment Decisions Vs. Investment Outcomes</strong></p> <p> </p> <p>It’s not about the outcome of a decision. It’s about the decision being the right one. Make yourself a decision journal. When you have big decisions coming up, focus on which ones are most important at that moment. Analyze what the decision is and weigh out the outcomes of making the decision. Once you’ve made the decision, analyze what went well and what went bad. By building a log of these decisions you can look back and see how your decision-making skills have grown.</p> <p> </p> <p><strong>[22:42] Network Towards an Investment</strong></p> <p> </p> <p>Most of the clients Matt deals with have sought them out. In the beginning they focused more on being active in seeking clients. Now he gets 5-6 deals pitched to him per week. He’s been able to garner this traction from referrals and word of mouth.</p> <p> </p> <p>The platform in which you send your pitch is important. When receiving pitches from an online form or their website, Matt immediately discards it. If he’s given a warm introduction by someone he knows, he’s more inclined to receive the pitch. It’s a kind of vetting process when it comes to the leads he receives.</p> <p> </p> <p>Networking goes a long way when asking for an investment. Use your network to reach the people you need to. It’s much easier to pitch an idea when you have a warm intro. Matt likes to receive pitches in person when possible. If not, he’ll ask for a product sample and a 30-minute meeting. He wants to create that personal connection with them before he starts to invest.</p> <p> </p> <p><strong>[27:23] Are VC Investments Right for You?</strong></p> <p> </p> <p>If you think VC investing is for you, make sure it’s the right thing for your business. It’s a very different life than bootstrapping. The pressure to grow quickly can lead to investing in areas that don’t create value. This can be what destroys your business. Most people who look for VC investments are aware of the holes in their business. They are looking for someone who can provide that capital or intellectual capital.</p> <p> </p> <p>Be clear with yourself on what you want. What kind of lifestyle do you want? Are you capable of taking it there? Be honest with yourself.</p> <p> </p> <p> </p> <p> </p> <p> </p> <p><strong>[30:36] Investments in the Food Industry</strong></p> <p> </p> <p>In the technology world, most VC’s invest in the seed stage. In the food industry, people lean towards investing in companies that have growth. They’ve already gained traction and have some sort of customer demand. It’s rare to receive investments in the seed stage in the food industry. The more traction you can get the better chance you have at getting an investment.</p> <p> </p> <p>Word of mouth will help you get traction. There are some investors in the food industry still willing to invest early. Use your connections and network to figure out what the ecosystem is right now. Find the right person for the investment you’re looking for. Look for someone who’s willing to invest in your niche.</p> <p> </p> <p><strong>[36:56] Show Intensity, Intelligence, and Integrity</strong></p> <p> </p> <p>Reputation is very important. Don’t sacrifice your integrity for short-term gains. Shortcuts to get ahead end up pulling you back. You can get money easily but building your reputation is difficult. The integrity of an entrepreneur is important for any investor.</p> <div align="center"> </div> <p><strong> </strong></p> <p><strong>Episode Outline</strong></p> <p> </p> <p>Introduction: <strong>How to Find Which Investment is Right for your Business.</strong></p> <p> </p> <p><strong>[01:50] Investing with Fresh Hospitality</strong></p> <p><strong>[06:12] Matt’s Beginning</strong></p> <p><strong>[07:34] Investment in Crowdfunding and the Entrepreneur</strong></p> <p><strong>[17:08] Investment Decisions Vs. Investment Outcomes</strong></p> <p><strong>[22:42] Network Towards an Investment</strong></p> <p><strong>[27:23] Are VC Investments Right for You?</strong></p> <p><strong>[30:36] Investments in the Food Industry</strong></p> <p><strong>[36:56] Show Intensity, Intelligence, and Integrity</strong></p> <div align="center"> </div> <p><strong> </strong></p> <p><strong>Resources and Sponsor</strong></p> <p><a href= "https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjJ4Mmf1tDXAhVqzVQKHYyKC5IQFggoMAA&url=http%3A%2F%2Fwww.mattbodnar.com%2F&usg=AOvVaw2n3vOpTxiBCSEAz8coM14A"> Matt Bodnar</a></p> <p><a href= "https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjDn5PM1dDXAhVowlQKHfTADyYQFggoMAA&url=http%3A%2F%2Fwww.successpodcast.com%2F&usg=AOvVaw1EDTAwYnhgRY39UZghLnBx"> The Science of Success Podcast</a></p> <p><a href= "https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjB7Jvg1dDXAhUJxFQKHY2nAZ0QFggoMAA&url=http%3A%2F%2Ffreshhospitality.net%2F&usg=AOvVaw1k1dumomW8yzf6PaZY8Iod"> Fresh Hospitality</a></p> <p><a href= "https://techcrunch.com/2017/10/26/toxic-vc-and-the-marginal-dollar-problem/?utm_source=pocket&utm_medium=email&utm_campaign=pockethits"> Toxic VC TechCrunch</a></p> <p> </p> <p><strong>Follow Matt Bodnar @MattBodnar</strong></p> <p><a href= "https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwjc2pnc1tDXAhXJr1QKHSSFCaAQFgg0MAI&url=https%3A%2F%2Fwww.facebook.com%2FMattBodnarBlog%2F&usg=AOvVaw25KYsCVyMWy_pfmFWXByV5"> Facebook</a></p> <p><a href= "https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0ahUKEwjJ4Mmf1tDXAhVqzVQKHYyKC5IQFgg5MAM&url=https%3A%2F%2Ftwitter.com%2Fmattbodnar%3Flang%3Den&usg=AOvVaw2nJzop-egwWTyTWnvK_cy8"> Twitter </a></p> <div align="center"> </div>
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EP 106 - Finding the Meat In Crowdfunding Feat: Tim Ray
<p><span style="font-weight: 400;">My guest today is Tim Ray. He is the founder of Carnivore Club. An E-Commerce subscription based company that offers meat from different artisans around the world.</span></p> <p> </p> <p><strong>[02:04] Stories That Drive Crowdfunding</strong></p> <p> </p> <p><span style="font-weight: 400;">Carnivore Club is a subscription e-commerce business launched in 2013. Tim was working a 9-5 during the time of the dollar shave club hitting the scene. Tim tells us how wine clubs are a great example of subscription e-commerce based businesses. Because of their stories and delivery, it can be very successful</span></p> <p> </p> <p><span style="font-weight: 400;">The different ingredients and interpretations really interested Tim. From a business perspective, he’s in a lightweight and durable industry on e-commerce. He launched in Canada and US with a crowdfunding campaign. Being aware of the crowdfunding space before he got into it, he took an unconventional approach to his marketing video.</span></p> <p> </p> <p><span style="font-weight: 400;">He finds that most crowdfunding projects go with tear-jerking stories and something deep to create an emotional connection. The unconventional video was able to get Carnivore Club past the noise. After the launch of the video, the campaign blew up overnight in the US. He spent 13 grand on the video but got back 20 from crowdfunding.</span></p> <p> </p> <p><strong>[09:00] The Meat Isn’t Your Product, It’s Your Brand</strong></p> <p> </p> <p><span style="font-weight: 400;">About 50% of people when they find out about how much it costs to conduct a campaign don’t realize they won’t make money on the campaign. You may break even but chances are low you will make money. You need to look at it as launching a company and not just a product. Crowdfunding is not a get rich quick scheme.</span></p> <p> </p> <p><span style="font-weight: 400;">The video Tim created it creates brand awareness. It got his vendors and customers excited for what was to come. Fulfillment and costs will continue to increase for crowdfunding. As the industry begins to mature there’ll be more brands utilizing crowdfunding to launch a product. Ultimately you need to remember you’re starting a business. You can kickstart a product but not become a successful business. Think long term.</span></p> <p> </p> <p><strong>[12:20] The Search for Meat</strong></p> <p> </p> <p><span style="font-weight: 400;">Tim doesn’t have international shipping. Each country he services has its own club. The artisans he works with don't have good websites or SEO. To find them he had to use guerilla tactics. He began searching Google using keywords to find his suppliers. To be successful you need to ensure you have everything lined up before launch.</span></p> <p> </p> <p><span style="font-weight: 400;">Tim was on</span> <strong>Dragon’s Den</strong> <span style= "font-weight: 400;">despite the saturation of the subscription box market at the time. However, it hadn’t really hit TV yet. Tim took advantage of this and ended up increasing his sales short-term due to this. He knew the value proposition but didn’t get any box features in line at first.</span></p> <p> </p> <p><span style="font-weight: 400;">From once the campaign was closed he allowed himself time to figure out what they were going to give people. It ended up being put together on the fly when it came to getting monthly boxes together. This helped when it came to multi-month subscriptions as well as he was able to provide discounts.</span></p> <p> </p> <p><strong>[18:37] Start of Crowdfunding</strong></p> <p> </p> <p><span style="font-weight: 400;">Tim didn’t want the pressure of only having 20 orders for his first month. His first month and a half of the business was media and PR. He created brand awareness before Christmas to be able to tap into that market. His media and PR piece was about crowdfunding in general. He’s now launching a new company in the spring without crowdfunding. He feels a more traditional business launch would pull more heartstrings, considering his tenure as an entrepreneur.</span></p> <p> </p> <p><span style="font-weight: 400;">Social media marketing is huge when it comes to crowdfunding. Getting your name out there to increase your brand awareness will show you success.</span></p> <p> </p> <p><strong>[21:14] The Bugs in Your Meat</strong></p> <p> </p> <p><span style="font-weight: 400;">When Tim launched his website, there was a lot of bugs. He had long painful nights to figure out his processes and systems. He launched the website and crowdfunding campaign without very much thought into the little things. He taught himself by virtue of necessity how to execute and have superior customer service.</span></p> <p> </p> <p><span style="font-weight: 400;">Tim was able to fulfill on time. He may have broken a few rules to get there but he learned different strategies from this. He expanded into Australia and quickly realized that more research needed to be done to get into that space. He didn’t even realize he needed a registered business number.</span></p> <p> </p> <p><span style="font-weight: 400;">He began to expand into the UK and began to quickly discover some copycats. He found a company that had ripped him off in almost every way. Packaging, inserts, etc. They ended up going under a few months later because they didn’t know how to effectively run a business. This happens when you’re not knowledgeable on how to fulfill.</span></p> <p> </p> <p><strong>[26:07] Importance of Fulfillment</strong></p> <p> </p> <p><span style="font-weight: 400;">Tim spent approx. $25,000 on the video marketing in Australia. They exceeded their targets in the first month launching organically by 25k. Quickly they realized they’re deliveries in Australia weren’t very transparent. When Tim’s products shipped to US and Canada he was easily able to receive a tracking number. However, in Australia, it was similar to a black box. There was no identification as to where the parcels were at any point. They also were limited in terms of where they could ship to. Tim was unable to deliver in Australia during Christmas because of this.</span></p> <p> </p> <p><span style="font-weight: 400;">Tim revamped his business model in Australia. He’s now using Australia Post which has found to be much more transparent in their fulfillment. If you don’t have a good 3PL it’s going to present it’s own problems down the line.</span></p> <p> </p> <p><strong>[30:50] Cutting the Fat, Keep The Meat</strong></p> <p> </p> <p><span style="font-weight: 400;">Crowdfunding was a good start for Tim and his company. His most successful decisions were around investing in prestigious packaging for their boxes. He’s paying more for this, but he wants his customers to feel regal with their subscription. He continued to do videos which continued to prove to be successful.</span></p> <p> </p> <p><span style="font-weight: 400;">Tim didn’t want to penny pinch or cut corners on his branding. He believed having a unique and stand out brand would get him to where he needed to be. However, he ended up spending way too much on unprofitable ad spending during Christmas.</span></p> <p> </p> <p><span style="font-weight: 400;">He began podcast advertising which didn’t turn out successful for him. He noted that ads in podcasts follow to regular of a space. This results in a lot of people just skipping over the ads. Tim found his profitable routes of marketing are social media and videos. Working with a subscription business and artisans provides that unique touch to his business. Tim is looking to be the go-to for these types of artisans to display their product.</span></p> <p> </p> <p><span style="font-weight: 400;">Tim got a lot of inquiries about specific products. A lot of his artisans also didn’t like the infrequency of purchasing, however. He wants to evolve his subscription model to a more on-demand model for his customers.</span></p> <p> </p> <p><strong>Episode Outline</strong></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Introduction:</span> <span style="font-weight: 400;">Finding the Meat In Crowdfunding</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">[02:04] Stories That Drive Crowdfunding</span></p> <p><span style="font-weight: 400;">[09:00] The Meat Isn’t Your Product, It’s Your Brand</span></p> <p><span style="font-weight: 400;">[12:20] The Search for Meat</span></p> <p><span style="font-weight: 400;">[18:37] Start of Crowdfunding</span></p> <p><span style="font-weight: 400;">[21:14] The Bugs in Your Meat</span></p> <p><span style="font-weight: 400;">[26:07] Importance of Fulfillment</span></p> <p><span style="font-weight: 400;">[30:50] Cutting the Fat, Keep the Meat</span></p> <p> </p> <p><strong>Resources and Sponsor</strong></p> <p><strong><a class= "ProfileHeaderCard-screennameLink u-linkComplex js-nav" href= "https://twitter.com/Timmyeray"><span class="username u-dir" dir= "ltr">@<strong class= "u-linkComplex-target">Timmyeray</strong></span></a></strong></p> <p><strong><a href= "https://carnivoreclub.co/">https://carnivoreclub.co/</a></strong></p> <p><strong><a href= "https://thegadgetflow.com/">https://thegadgetflow.com/</a></strong></p> <p><strong>I want to thank our sponsor Gadget Flow which is the</strong> #1 platform to discover the best products and crowdfunding projects on the market. Over 25M people per month stay up to date with the latest product releases and crowdfunding projects. They are the 3rd largest Indiegogo Partner and listed on Kickstarter as experts and they have worked with over 4,000 crowdfunding projects since 2012. Their platform also supports AR & VR! Head over to <a href= "http://thegadgetflow.com/submit/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?hl=en&q=http://thegadgetflow.com/submit/&source=gmail&ust=1509554981036000&usg=AFQjCNER4S1CL2hX6NkBWVSnOhCaUnj3nA">thegadgetflow.com/submit/</a> to list your crowdfunding project today and use coupon code ROSS10 to get 10% OFF. </p> <p> </p>
Listen: podcast - audio/mpeg

EP - 105 How to grow from entrepreneur to business buff : Feat Sacha Brant
<div class="" data-block="true" data-editor="99muv" data-offset-key="4q8ot-0-0"> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="5v3pl-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5v3pl-0-0"><span data-offset-key= "5v3pl-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="arth6-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="arth6-0-0"><span data-offset-key= "arth6-0-0">Introduction: Get Your Time Back</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="3eoo5-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="3eoo5-0-0"><span data-offset-key= "3eoo5-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="apdpm-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="apdpm-0-0"><span data-offset-key="apdpm-0-0">My guest today is Sacha Brant. There was a point when I was in desperate need of someone to help give me back my time. I had outsourced</span> <span class="complexword"><span data-offset-key= "apdpm-1-0">multiple</span></span> <span data-offset-key= "apdpm-2-0">times and ended up having to micro-manage every thing. Through one of our business groups I was able to find Sacha who is the founder of Sassy Lasses. A business built to optimize and take care of your pain points as an entrepreneur. This allowed me take back the time I was losing doing back end things I did not want to deal with.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="53b4-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="53b4-0-0"><span data-offset-key= "53b4-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="ctqj5-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ctqj5-0-0"><span data-offset-key= "ctqj5-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="4pr21-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4pr21-0-0"><span data-offset-key= "4pr21-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="8feg5-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8feg5-0-0"><span data-offset-key= "8feg5-0-0">[3:35] Identifying Areas of Support</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="dch3h-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="dch3h-0-0"><span data-offset-key= "dch3h-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="5m2hg-0-0"> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="2o753-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2o753-0-0"><span data-offset-key= "2o753-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="2hpre-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2hpre-0-0"><span data-offset-key= "2hpre-0-0">Sacha’s business is to help support small business owners and entrepreneurs. It's about the little guys. Sassy Lasses is her way to help others</span> <span class= "complexword"><span data-offset-key= "2hpre-1-0">utilize</span></span> <span data-offset-key= "2hpre-2-0">their skills to maximize their potential. She does this by taking on the support pieces so owners can focus on what matters most; The Business She started out wearing every hat a business owner has to wear. It was through this process, she is able to identify areas where you need support. There are even areas where you Might not see you need support. When you’re in a fast-paced environment it’s easy to not see what you’re missing. Sassy Lasses is completely diversified so they can help you in every area you need. When you strengthen your businesses team it begins to strengthen your inner core. Sacha wants to give you a better sense of self and a better sense of direction.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="5vuic-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5vuic-0-0"><span data-offset-key= "5vuic-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="ffh3f-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ffh3f-0-0"><span data-offset-key= "ffh3f-0-0">[06:02] Rebuilding Yourself</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="825u0-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="825u0-0-0"><span data-offset-key= "825u0-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="2dip0-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2dip0-0-0"><span data-offset-key="2dip0-0-0">Sacha hasn’t always had as much control in her life and business as she does now. She led a life of struggle and only began to take control in her adult years. She’s gone through therapy and</span> <span class="passivevoice"><span data-offset-key="2dip0-1-0">was trapped</span></span> <span data-offset-key="2dip0-2-0">in an abusive relationship.</span> <span class= "hardreadability"><span data-offset-key="2dip0-3-0">Despite this being a life of traumatic experiences, she looks at it as one of the most formative things to happen to her</span></span><span data-offset-key="2dip0-4-0">.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="69rcv-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="69rcv-0-0"><span data-offset-key= "69rcv-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="f8rk2-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="f8rk2-0-0"><span data-offset-key= "f8rk2-0-0">Broken down both</span> <span class= "adverb"><span data-offset-key= "f8rk2-1-0">emotionally</span></span> <span data-offset-key= "f8rk2-2-0">and mentally. Sacha learned how to rebuild herself through her business and being a entrepreneur. She was than able to apply those same techniques to helping others businesses.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="2ensp-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2ensp-0-0"><span data-offset-key= "2ensp-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="c4fav-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="c4fav-0-0"><span data-offset-key="c4fav-0-0">In a world where to many people chose to blame every one else for the state of there lives. Sacha chose to rise above her past and us it as fuel to propel herself into the future.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="9f9lf-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9f9lf-0-0"><span data-offset-key= "9f9lf-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="64t0-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="64t0-0-0"><span data-offset-key= "64t0-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="8ihn2-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8ihn2-0-0"><span data-offset-key= "8ihn2-0-0">[09:43] Keeping To Your Values</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="823g9-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="823g9-0-0"><span data-offset-key= "823g9-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="82nee-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="82nee-0-0"><span data-offset-key= "82nee-0-0">Sacha</span> <span class= "passivevoice"><span data-offset-key="82nee-1-0">was employed</span></span> <span data-offset-key="82nee-2-0">full-time before taking on her business. She identified that she was working undervalues that</span> <span class= "qualifier"><span data-offset-key="82nee-3-0">just</span></span> <span data-offset-key="82nee-4-0">didn’t fit her. Small Business clients weren’t getting the same treatment as higher paying clients. This was a driving factor to starting her business.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="bfjgg-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="bfjgg-0-0"><span data-offset-key= "bfjgg-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="5u5ge-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5u5ge-0-0"><span data-offset-key="5u5ge-0-0">Sacha wants to help these small businesses that seem to get pushed to the wayside. She wants to provide an experience. One where you look as good as you feel. You need to move forward and grow to be successful. Sacha finds inspiration by giving new life to their businesses.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="52ks2-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="52ks2-0-0"><span data-offset-key= "52ks2-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="afdb4-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="afdb4-0-0"><span data-offset-key= "afdb4-0-0">[10:57] Managing High Volume</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="9108q-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9108q-0-0"><span data-offset-key= "9108q-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="ev707-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ev707-0-0"><span data-offset-key="ev707-0-0">A high volume of business can sometimes cause issues with quality. Sacha is always on the hunt for new talent. Sacha utilizes a network of contractors to ensure work always gets done on time. Regardless of incoming volume, she is able to continue to provide high-quality service. You need to be able to inspire and lead people. Nurturing your network will provide high-quality talent.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="1d97r-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1d97r-0-0"><span data-offset-key= "1d97r-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="9bqt7-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9bqt7-0-0"><span data-offset-key= "9bqt7-0-0">[14:00] Struggles of Entrepreneurs</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="54ujq-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="54ujq-0-0"><span data-offset-key= "54ujq-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="7bjpl-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7bjpl-0-0"><span data-offset-key="7bjpl-0-0">A lot of businesses struggle with getting their messages out. Everybody knows in their mind what they think they’re brand should be.</span> <span class="complexword"><span data-offset-key= "7bjpl-1-0">However</span></span><span data-offset-key= "7bjpl-2-0">, it’s difficult to put yourself in the place of the consumer. Your brand needs to have a core of yourself so you can connect with your clients.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="28ds2-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="28ds2-0-0"><span data-offset-key= "28ds2-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="bc9j-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="bc9j-0-0"><span data-offset-key= "bc9j-0-0">Consistency in messaging is key. Once your brand</span> <span class="passivevoice"><span data-offset-key="bc9j-1-0">is heard</span></span> <span data-offset-key="bc9j-2-0">you need to ensure it is on</span> <span class= "complexword"><span data-offset-key= "bc9j-3-0">multiple</span></span> <span data-offset-key= "bc9j-4-0">platforms. What the message is and how it</span> <span class="passivevoice"><span data-offset-key="bc9j-5-0">is delivered</span></span> <span data-offset-key="bc9j-6-0">needs to</span> <span class="passivevoice"><span data-offset-key= "bc9j-7-0">be tailored</span></span> <span data-offset-key= "bc9j-8-0">to that platform and demographics. Include your values in your messaging to make that connection.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="aac57-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="aac57-0-0"><span data-offset-key= "aac57-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="3k3iv-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="3k3iv-0-0"><span data-offset-key="3k3iv-0-0">Your message also needs to deliver value. Ask yourself what you have to give to your consumer.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="mvqk-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="mvqk-0-0"><span data-offset-key= "mvqk-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="blrhv-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="blrhv-0-0"><span data-offset-key= "blrhv-0-0">[17:14] Branding</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="6d0ob-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="6d0ob-0-0"><span data-offset-key= "6d0ob-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="9cvco-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9cvco-0-0"><span data-offset-key="9cvco-0-0">When you have a product to market you need validation and proof of concept. You need to start with your core audience and who you can connect with the best. This is why it’s very important to have a clear brand message.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="41vor-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="41vor-0-0"><span data-offset-key= "41vor-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="4j3bs-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4j3bs-0-0"><span data-offset-key="4j3bs-0-0">Once you have your followers you can amplify your brand and your message will spread. You shouldn’t try to reach out to a broad audience too early. You need to specialize in a niche, determine what your target audience needs and provide that to them.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="dlpvf-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="dlpvf-0-0"><span data-offset-key= "dlpvf-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="5h9jl-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5h9jl-0-0"><span data-offset-key= "5h9jl-0-0">[19:12] Journey to Finding Your Passion</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="9i06c-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9i06c-0-0"><span data-offset-key= "9i06c-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="c48lo-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="c48lo-0-0"><span data-offset-key="c48lo-0-0">Sassy Lasses</span> <span class="adverb"><span data-offset-key= "c48lo-1-0">originally</span></span> <span data-offset-key= "c48lo-2-0">began as an event planning and virtual office company. Sacha used to plan events and identifies this as one of her biggest mistakes.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="evlmf-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="evlmf-0-0"><span data-offset-key= "evlmf-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="57pc7-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="57pc7-0-0"><span data-offset-key="57pc7-0-0">She learned that event planning wasn’t something that was passionate for her. She had partnered with someone who she ended up having to talk away from.</span> <span class= "hardreadability"><span data-offset-key="57pc7-1-0">It’s very important to not only do something that you're passionate about but to surround yourself with people who have that passion</span></span><span data-offset-key= "57pc7-2-0">.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="3ea7m-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="3ea7m-0-0"><span data-offset-key= "3ea7m-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="8sp1d-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8sp1d-0-0"><span data-offset-key= "8sp1d-0-0">Sacha’s past gave her an advantage towards finding her passion after rebranding. Failure isn’t an option for Sacha because you only fail if you stop trying. You assume that if you don’t get the end result you want on your first try, that you failed. Whenever you think you’ve failed, you’ve actually succeeded.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="arqmg-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="arqmg-0-0"><span data-offset-key= "arqmg-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="evdvl-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="evdvl-0-0"><span data-offset-key="evdvl-0-0">You need to take your failures and look at them as an opportunity and learning experience. They’re also successes because now you can build a new process around them.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="65pvn-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="65pvn-0-0"><span data-offset-key= "65pvn-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="9fs5k-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9fs5k-0-0"><span data-offset-key="9fs5k-0-0">You need to have the proper mindset.</span> <span class= "hardreadability"><span data-offset-key="9fs5k-1-0">Instead of complaining, you need to change your mindset to identifying the problem and finding the resolution</span></span><span data-offset-key="9fs5k-2-0">. Find out what makes you happy. Grab on to what you enjoy and apply those talents to monetize yourself. Everyone has something that someone else wants or needs.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="fra8u-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="fra8u-0-0"><span data-offset-key= "fra8u-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="1o2aq-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1o2aq-0-0"><span data-offset-key= "1o2aq-0-0">[25:40] Self Improvement</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="7esdi-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7esdi-0-0"><span data-offset-key= "7esdi-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="99q1p-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="99q1p-0-0"><span data-offset-key="99q1p-0-0">Most people are afraid to bring their idea to market. Whether that be because of rejection or plagiarism.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="162aj-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="162aj-0-0"><span data-offset-key= "162aj-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="1j8i6-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1j8i6-0-0"><span data-offset-key="1j8i6-0-0">Sacha is launching a new program called Re-Self University. Individuals will</span> <span class="passivevoice"><span data-offset-key= "1j8i6-1-0">be given</span></span> <span data-offset-key= "1j8i6-2-0">the building blocks to find themselves and improve themselves. You get lost in what everyone else wants you to do or thinks you should do. Sacha wants to help you find yourself again.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="2b1j5-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2b1j5-0-0"><span data-offset-key= "2b1j5-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="25juf-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="25juf-0-0"><span class= "hardreadability"><span data-offset-key="25juf-0-0">Sometimes you hit that comfort zone and as an entrepreneur you need to learn to re-train yourself to grow and challenge yourself</span></span><span data-offset-key="25juf-1-0">. If you don’t your past mindsets could cause you to sabotage yourself.</span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="6mitc-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="6mitc-0-0"><span data-offset-key= "6mitc-0-0"> </span></div> </div> <div class="" data-block="true" data-editor="99muv" data-offset-key="c4rd2-0-0"> <div class= "public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="c4rd2-0-0"><span data-offset-key="c4rd2-0-0">We are responsible for our self-improvement and being proactive about it. This will begin to pour out into your relationships and business. Sacha found that there weren’t many outlets for emotional regulation and logic mind. She wants to help you find that balance between the two.</span></div> </div>
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EP 104 Insider Lessons Gained from Launching Successful Products Feat: Dale Backus
<p><strong>Insider Lessons Gained from Launching Successful Products</strong></p> <p> </p> <p><span style="font-weight: 400;">Dale Backus has a story with ups and downs, hard work and wins, and some really amazing entrepreneurial lessons. He’s won crash the doritos contest not</span> <em><span style="font-weight: 400;">once</span></em> <span style="font-weight: 400;">but</span> <em><span style= "font-weight: 400;">twice</span></em><span style= "font-weight: 400;">. He used some of these earnings to help fund his startup. That startup is now doing over $20m a year in revenue. That business is  SmallHD, a camera accessories company. Big wins for a young man of 31 years old.</span></p> <p> </p> <p><span style="font-weight: 400;">Khierstyn and Dale are working together on a new project and it’s really exciting. Real world experience of taking a company from nothing, self funding, and growing an impressive revenue stream.</span></p> <p> </p> <p><span style="font-weight: 400;">That’s why Dale  was invited on to the podcast. To give you a chance to hear from someone who has built from ground up, from 0 to 8 figures, and is now starting at 0 again.</span></p> <p> </p> <p><strong>[04:30] 10 Year Journey in a Nutshell</strong></p> <p> </p> <p><span style="font-weight: 400;">Dale tells us that he had an entrepreneurial spirit from young age. When it came time to graduate high school, he wanted to take his own route. He didn’t want to follow what parent’s desired path. He knew he had skills and that it was just a matter of making money.</span></p> <p> </p> <p><span style="font-weight: 400;">“It’s always a matter of money right?” Dale laughs.</span></p> <p> </p> <p><span style="font-weight: 400;">He started a production company called 5 Point Productions and shares that it’s not something he would recommend. Products make more sense  and it’s inherently harder to sell services. It was like a weight bearing down. They created some car ad, but he tells us that those are the worst. Then, the super bowl contest came along and they were inspired. It was only 4 days from deadline when they saw it, but they decided to go all in.</span></p> <p> </p> <p><span style="font-weight: 400;">It was the first ever consumer sourced ad content contest - and they won. It was a pretty revolutionary marketing strategy at the time. A unique concept. That was the first of 10 years they ran the contest. It was unbelievable.</span></p> <p> </p> <p><span style="font-weight: 400;">“We didn’t get a lot of money but we got a lot of credibility and an increase in business.” They leveraged that for 5 Point Productions. “We had some fun making things that WEREN’T local car ads.” Eventually the fame wore down and they were back to the grind. It just wasn’t working for them anymore.  </span></p> <p> </p> <p><span style="font-weight: 400;">In the process of running that company, they had to keep improving quality as they were getting bigger and working on accounts.  It was during this process that they discovered a need for this display to be able to plug in their HD camera into something they could monitor with. It wasn’t out there at the time, and decided to go out and build it.</span></p> <p> </p> <p><span style="font-weight: 400;">Dale loves creating physical products, likes it more than sevices, and edged everyone towards launching the product. They launched SmallHD which was building these displays.</span></p> <p> </p> <p><strong>[10:40] Meeting Sales Without Inventory</strong></p> <p> </p> <p><span style="font-weight: 400;">It can be tough launching  product and meeting sales needs when you don’t yet have a physical product. Dale tells us that they tackled it head on. They threw together a few prototypes and crowdfunded themselves on their own website. Kickstarter wasn’t around because crowdfunding was still a new concept. They ran a 24 hour campaign pre-order and sold 60 units which opened up the possibilities. When they got money, they ordered parts. Orders would trickle in but it was slow. Then they developed a real product, something developed as the next step.</span></p> <p> </p> <p><span style="font-weight: 400;">There were many lessons learned in the process. At first, Dale tells us that they fought against MOQ (minimum order quantity) for a new board for which they couldn't afford the MOQ investment. It so happens the Doritos contest popped up again around this time, though the prizes had increased dramatically.</span></p> <p> </p> <p><span style="font-weight: 400;">Against wishes and recommendations from those around them, they decided to enter again. Long story short, they created 2 ads and both were selected as finalists.  One became the second best commercial and they won $600,000. This was the boost they needed to meet those MOQs.</span></p> <p> </p> <p><span style="font-weight: 400;">It’s a Cinderella story, Dale shares, and it doesn’t always happen, but it did for them. That’s how they launched the company and grown it so much over the past 8 or 9 years.</span></p> <p> </p> <p><span style="font-weight: 400;">What they learned is that going and meeting the producers in person, especially in overseas cultures like China, it goes a long way. “They build their sales on relationships” Dale explains. If you make these connections you can often work them down and get the MOQs to something more manageable.</span></p> <p> </p> <p><strong>[24:54] Best Decision for SmallHD</strong></p> <p> </p> <p><span style="font-weight: 400;">Every thriving businesses experience highs and lows. For Dale, the best decision was to stay focused. Along the path there were many opportunities to branch off or expand, but they stayed the course. Dale explains that the displays can work with and touch a lot of other technologies within the same vertical, so it’s natural to want to dabble in different opportunities.</span></p> <p> </p> <p><span style="font-weight: 400;">Dale gives us some general advice. “It’s easy to get distracted by perceived opportunity. “ Until you dominate the space you are already in, why would go off and do something else? You must first achieve the primary goal of the primary focus first. That’s what they did.  Dale and his team wanted to make the best countertop displays in the world and they believe they’re almost there.</span></p> <p> </p> <p><strong>[27:15] To Swag or Not To Swag</strong></p> <p> </p> <p><span style="font-weight: 400;">When discussing focus,it stands to reason that the topic of swag comes up, because it can certainly take tame. The thing is, swag works.</span></p> <p> </p> <p><span style="font-weight: 400;">You’re not trying to be the world leader in t-shirts, it’s an accessory. There should be limitations though.</span></p> <p> </p> <p><span style="font-weight: 400;">There’s not a lot involved in swag like t-shirts. It’s about how much time it will take away from the main project and what resources it will divert. It shouldn’t slow you down from reaching that primary goal, it should be a support feature.</span></p> <p> </p> <p><span style="font-weight: 400;">As an entrepreneur you need to, everyday, decide to work on the most impactful things. “I strongly recommend making sure there’s good people around you.“  Dales stress that having the right people around you is how you accomplish those supportive tasks without splitting focus. You are the leader. If you are working on mugs and t-shirts all the time, it may not be a good thing, but if you have someone to do it for you, it’s likely a good deal.</span></p> <p> </p> <p><strong>[29:38] Lessons Learned: Part One</strong></p> <p> </p> <p><span style="font-weight: 400;">Like most entrepreneurs, Dale insists that he has made an enumerable amount of mistakes. Reflecting on those mistakes is something he does frequently. Still, there’s the number one lessons Dale feels we should all learn.</span></p> <p> </p> <p><span style="font-weight: 400;">Hire with purpose and have a hiring strategy. There are lots of things that could be problematic, but hiring properly can take care of 80% of those things.  Dale says, “Most of your time should be spent on hiring and developing people.” Only hire when necessary, not because it’s fun.</span></p> <p> </p> <p><span style="font-weight: 400;">When they started, hiring was fun. It was a sign of growth, but what he didn’t understand was that you need to hire the right people. This is the number 1 thing. You see (and can clearly hear) that Dale has been burned which is why he is so passionate about it.</span></p> <p> </p> <p><span style="font-weight: 400;">As a founder, you need to get people to believe in your vision. The smaller you are, the harder it is to do that. As a result, you hire those that are easy, that you’re comfortable with; friends and family. They know you and it’s easier to hire them as they are already supportive. However, they aren't always the best fits for your company.</span></p> <p> </p> <p><span style="font-weight: 400;">Dales shares, “We hired the first 5-0 people and the were all friends or family.” When he hired his first team, he hired fast and hard, and didn’t get the right team. It meant major delays and nearly bankrupted them.</span></p> <p> </p> <p><span style="font-weight: 400;">After learning that lesson, they have a great team now, and it’s helped grow the company by leaps and bounds. Bottom line, hire the right people.</span></p> <p> </p> <p><strong>[40:21] Lessons Learned: Part Two</strong></p> <p> </p> <p><span style="font-weight: 400;">Though since we got Dale rolling, we thought his second and third most impactful lessons would be good to dive into.</span></p> <p> </p> <p><span style="font-weight: 400;">Dale’s number 2 -Don't over optimize too early. He shares that it’s very easy to want to do things the right way, almost to a fault. You can spend too much on big shiny systems before you need them.</span></p> <p> </p> <p><span style="font-weight: 400;">Develop and spend as you need it. You shouldn't be bleeding because of a system. Before you start spending money on a system, you should be desperate for it. Keep your overhead as low as you can as long as you can.</span></p> <p> </p> <p><span style="font-weight: 400;">Lesson 3 for Dale, is be more data driven, know your numbers. When they started, they didn’t have any idea what the number really were ever. Often they wondered where the money was. They were making money but there never seemed to be enough when it was needed. Know your margins, your costs of goods, your KPIs. It sounds corporate but it's’ really valuable. You don’t have to be rigid but you need to know what it’s going to cost you to get a customer. This helps you better know where to spend your time.</span></p> <p> </p> <p><strong>[42:13] Something Nifty This Way Comes</strong></p> <p> </p> <p><span style="font-weight: 400;">Before he signed off, Dale helped get us hyped up. He’s getting ready to launch a simple product business. He invented this product, and wants to get it out fast and hard. Dale’s working on learning more about online marketing. It’s time to get back into entrepreneurial side, the startup side.</span></p> <p> </p> <p><span style="font-weight: 400;">Dale is launching Oh Snap, a cell phone accessory. Want to know more? We urge you to visit getohsnap.com.Dale can hardly contain his excitement about getting it out to the world.</span></p> <p> </p> <p><span style="font-weight: 400;">As part of the new venture, Dale says that they are looking for a marketing person, looking for a marketing strategist so if this is you send email to</span> <a href="mailto:dale@fornom.com"><span style= "font-weight: 400;">dale@fornom.com</span></a></p> <p> </p> <p><span style="font-weight: 400;">Nothing beats listening to the episode, so if you're reading this and you haven't tuned in, check it out above.</span></p> <p> </p> <p> </p> <p><strong>Episode Outline</strong></p> <p> </p> <p><span style="font-weight: 400;">Introduction: Insider Lessons Gained from Launching Successful Products</span></p> <p> </p> <p><span style="font-weight: 400;">[04:30] 10 Year Journey in a Nutshell</span></p> <p><span style="font-weight: 400;">[10:40] Meeting Sales Without Inventory</span></p> <p><span style="font-weight: 400;">[23:42] Backetkit</span></p> <p><span style="font-weight: 400;">[24:54] Best Decision for SmallHD</span></p> <p><span style="font-weight: 400;">[27:15] To Swag or Not To Swag</span></p> <p><span style="font-weight: 400;">[29:38] Lessons Learned: Part One</span></p> <p><span style="font-weight: 400;">[40:21] Lessons Learned: Part Two</span></p> <p><span style="font-weight: 400;">[42:13] Something Nifty This Way Comes</span></p> <p> </p> <p> </p> <p><strong>Resources and Sponsor</strong></p> <p><a href="https://www.smallhd.com/"><span style= "font-weight: 400;">SmallHD</span></a></p> <p><a href="http://getohsnap.com/"><span style= "font-weight: 400;">getohsnap.com</span></a></p> <p><a href= "https://khierstyn-ross.clickfunnels.com/squeeze-page-12201908"><span style="font-weight: 400;"> Crowdfunding Product Launch Guide</span></a></p> <p><a href= "https://khierstyn-ross.clickfunnels.com/cfpla-sales-pageepjmtk7l"><span style="font-weight: 400;"> Crowdfunding Product Launch Academy</span></a></p> <p> </p> <p><span style="font-weight: 400;">Sponsor:</span> <a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off setup services</span></p>
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EP 103 Influence Marketing; Expert Secrets to Fast, Inexpensive Growth : Feat James Swanwick
<p><span style="font-weight: 400;">We’ve been looking forward to this week’s guest for some time. Khierstyn joined James on a panel listening to Amazon sellers. She listened to how he was able to grow organically through influence marketing. Brands can fast-track by doing paid advertising however influence marketing is long term.</span></p> <p> </p> <p><span style="font-weight: 400;">Many business owners and entrepreneurs don’t understand how to leverage influencer marketing. Therefore, James is the perfect podcast guest. He’s going to help us better understand his journey, and in turn, yours.</span></p> <p> </p> <p><strong>[03:38] Who is James Swanwick?</strong></p> <p> </p> <p><span style="font-weight: 400;">James didn’t take the shortest path to success, but certainly a colorful one. He worked in Brisbane Australia,  where he stared as a newspaper reporter before moving to the US. James tells us that he tried to start PR company in 2008 during the financial Armageddon. In fact, he had to shut down in 6 months. James ran to South America to lick his wounds for 6 months before returning for round 2.</span></p> <p> </p> <p><span style="font-weight: 400;">This time, James started learning about biz and online marketing. Like many, he recants that he struggled for a few years. He didn't’ make much money and that was hard for him. It drove him to get a business mentor, which was his turning point for success.</span></p> <p> </p> <p><span style="font-weight: 400;">A couple years ago, he was introduced to the idea of no blue lights at bedtime. He heard that blue light could inhibit production of melatonin. James sought a solution. He knew a friend who had a pair, but they were really ugly, which lead him to develop the stylish Swannies. Now he’s had over 1 million dollars sales in 11 months all grown organically (no paid ads).</span></p> <p> </p> <p><strong>[06:20] Riding the Mainstream Curve</strong></p> <p> </p> <p><span style="font-weight: 400;">When the idea for Swannies first came about, it was ahead of the now mainstream blue light glasses curve. James shares that when he got into the vertical, he was able to catch the wave. Catching the wave means to jump on an idea, not when it’s mainstream, but right before. At a time when people were starting to pay attention and eager to become more educated on the subject. The danger is that, at any time, a bigger company can come along (think a huge sunglasses brand) and come in and crush.</span></p> <p> </p> <p><span style="font-weight: 400;">For instance, there was Friendster a before there was Myspace. That was before Facebook eventually took over. You don't want to be a Friendster. James shares, “We might be a Friendster, there's always that danger, but I think it was a good thing to start when we did.”</span></p> <p> </p> <p><span style="font-weight: 400;">With Swannies, they utilized a different angle. The company is not Swannies Sunglasses it's Swanwick Sleep. They aren't just glasses, they are a sleep company</span> <em><span style= "font-weight: 400;">selling</span></em> <span style= "font-weight: 400;">glasses. That differentiation makes an impact. They may not be able to compete against the large glasses companies but they can compete as a sleep company. It allows them to sell glasses as an additional product to support the overall goal. It’s a niche of its own.</span></p> <p> </p> <p><strong>[12:43] To Niche or Not to Niche?</strong></p> <p> </p> <p><span style="font-weight: 400;">James laughed with us, he wanted to tell us that he knocked it out of the park first thing, but that’s not reality.</span></p> <p> </p> <p><span style="font-weight: 400;">There’s a lot of stuff James threw at the wall to see what would stick and it was the bio-hacking community that got behind the product. Once he saw that, he doubled down on that community to be the biggest proponents, the cheerleaders, to help spread the message to a larger audience. Free marketing so to speak.</span></p> <p> </p> <p><span style="font-weight: 400;">Biohackers are so particular about their health. James stresses that if you get them behind you, they are going to tell their mothers, their friends, anyone who will listen, how great the product is. That’s the real power of influencer marketing and niches - you don’t have to spend money on advertising.</span></p> <p> </p> <p><strong>[20:08] Top 3 Ways James Boosted Swannies’ Revenue</strong></p> <p> </p> <p><span style="font-weight: 400;">Khierstyn asked James what the biggest proponents to boosting initial revenue were. Here’s what he came back with.</span></p> <p> </p> <p><strong>Reviews:</strong></p> <p> </p> <p><span style="font-weight: 400;">When Swannies first launched, they were only on Amazon; No website or online presence. James knew reviews were important to managing the visibility metrics. He did everything he could think of to generate reviews. He tried giving some away for honest reviews. He asked friends, family, anyone, he could think of, to share their feelings online. He was persistent -. Stayed on top of them, pestered them, because getting the reviews were paramount.</span></p> <p> </p> <p><strong>Associating with Influencer:</strong></p> <p> </p> <p><span style="font-weight: 400;">James says he made an effort to ensure that he was associating with influencers already paving the way in his vertical. He connected with Dave Asprey, founder of</span> <a href="https://www.bulletproof.com/"><span style= "font-weight: 400;">BulletProof</span></a><span style= "font-weight: 400;">, because he knew that Dave’s audience of bio-hackers would love the glasses. James sent Dave a message and offered to help educate listeners about dangers of blue light. James gave him benefits for his viewers, for his audience, in his field of interest. Dave responded by text and was all over it.</span></p> <p> </p> <p><span style="font-weight: 400;">It wasn’t without work though. James waited 2-3 months for the interview. He ended up scheduling the interview while in midtown, at a conference. They managed it though, Dave interviewed James over Skype in this hotel room. 2 months after that, Dave published the episode on YouTube.</span> <a href= "https://blog.bulletproof.com/james-swanwick-307/"><span style= "font-weight: 400;">[Watch it here]</span></a></p> <p> </p> <p><span style="font-weight: 400;">Sales quadrupled overnight. Within 3 days, Swannies they went from selling 15 pairs a day to 50 or 60 pairs a day. This truly opened James eyes to the benefit of being on a show with influencers in the right market. James reached out to other podcasts, got interviews, and continues to do so now.</span></p> <p> </p> <p><strong>The Selfie Ask:</strong></p> <p> </p> <p><span style="font-weight: 400;">James tells us that he would ask customers to take selfie photos of themselves using the product. He asked that they send them and post/tag on Instagram. It’s the ultimate marketing tool because customers would wear and share and talk, and it grew. That’s free marketing.</span></p> <p> </p> <p><strong>[26:47] Influence Marketing When you Don’t Have a Product</strong></p> <p> </p> <p><span style="font-weight: 400;">Don’t have a physical product to give away? That’s OKAY! Do as many videos as you can. Cool, fun, demo videos and get influencers to use the product. If you only have one prototype, have them use it and then return it, the point is to capture the experience visually.</span></p> <p> </p> <p><span style="font-weight: 400;">Show people, not tell. People are well known to need to see before believing, so make videos and give them something to believe in. If they can’t touch, at least let them see.</span></p> <p> </p> <p><strong>[29:26] Hot or Cold - James’ talks Media</strong></p> <p> </p> <p><span style="font-weight: 400;">James shares that he did both warm and cold connections, but NEVER cold pitches. He had folks like Dave Asprey who he was friends and felt comfortable with. He showed anyone who had a podcast or platform using existing relationships to build conversations. He always talked in their benefit and made it about their listeners.</span></p> <p> </p> <p><span style="font-weight: 400;">There were times when James tells us he had to reach out to cold media contacts. His strategy was to talk about their interest. No mass emails though. He made sure to research first and made the pitch about them, their work, and how he could support their growth.</span></p> <p> </p> <p><span style="font-weight: 400;">From his experience, cold, impersonalized pitches didn’t work. He made sure to tell us that he throws them out all the time. James recommends that you Google the media person you're pitching to. Read the last three articles they published and then connect your pitch to them. Craft the pitch around their interests and why they should be interested.</span></p> <p> </p> <p><strong>[34:00] Growing Pains</strong></p> <p> </p> <p><span style="font-weight: 400;">Like any other business owner, James has dealt with his fair share of challenges. For Swannies, it’s growing pains.</span></p> <p> </p> <p><span style="font-weight: 400;">"The first few months, everything is moving up, growing and expanding. Then, you get to 1 million and you realize you don’t have systems and process in place." James had to hire because, all of a sudden, he was managing people. He had to work with staff, customers, and more. They've experience plateaus, inventory shortages, as well as a host of other complications.</span></p> <p> </p> <p><span style="font-weight: 400;">There are all these little things that, in the beginning, you’re not worried about because you’re trying new things. If you don’t have systems, and things like KPIs for staff, you end up putting out fires.</span></p> <p> </p> <p><span style="font-weight: 400;">As the CEO, James feels what he did poorly was not prioritize processes and systems enough. Swannies had to slow down, put out fires, add systems and processes, to pick up and start moving forward again.</span></p> <p> </p> <p><strong>[42:13] The Future Starts Now</strong></p> <p> </p> <p><span style="font-weight: 400;">Where is James headed? He shares that he has 2 distinct visions in the coming years.</span></p> <p> </p> <p><span style="font-weight: 400;">Swanwick Sleep he intends to grow to a 100 million dollar business while on track to selling. He’d like to see it grow to be something big and the sell and walk away with a great payout.</span></p> <p> </p> <p><span style="font-weight: 400;">James shares that with his 30 Day No Alcohol Challenge business, he wants to grow forever, so that it can be his perpetual income machine. It’s the lifeblood, something that will always support him.</span></p> <p><br /> <br /></p> <p> </p> <p> </p> <p><strong>Episode Outline</strong></p> <p> </p> <p><span style="font-weight: 400;">Introduction: Influence Marketing; Expert Secrets to Fast, Inexpensive Growth</span></p> <p> </p> <p><span style="font-weight: 400;">[03:38] Who is James Swanwick?</span></p> <p><span style="font-weight: 400;">[06:20] Riding the Mainstream Curve</span></p> <p><span style="font-weight: 400;">[12:43] To Niche or Not to Niche?</span></p> <p><span style="font-weight: 400;">[20:08] Top 3 Ways James Boosted Swannies’ Revenue</span></p> <p><span style="font-weight: 400;">[25:40] Backetkit</span></p> <p><span style="font-weight: 400;">[26:47] Influence Marketing When you Don’t Have a Product</span></p> <p><span style="font-weight: 400;">[29:26] Hot or Cold - James’ talks Media</span></p> <p><span style="font-weight: 400;">[34:00] Growing Pains</span></p> <p><span style="font-weight: 400;">[42:13] The Future Starts Now</span></p> <p><br /> <br /></p> <p> </p> <p> </p> <p><strong>Resources and Sponsor</strong></p> <p><a href="http://jamesswanwick.com/"><span style= "font-weight: 400;">James Swanwick</span></a></p> <p><a href="http://jamesswanwick.com/innercircle/"><span style= "font-weight: 400;">James’ Inner Circle</span></a></p> <p><a href= "http://30daynoalcoholchallenge.com/new-home-17-z/?utm_expid=104518362-0.ic3bRLOZQY-XXiDPx-VjIA.2&utm_referrer=https%3A%2F%2Fwww.google.ca%2F"> <span style="font-weight: 400;">30 Day No Alcohol Challenge</span></a></p> <p><a href="https://www.swanwicksleep.com/"><span style= "font-weight: 400;">Swanwick Sleep</span></a></p> <p><a href= "https://itunes.apple.com/ca/podcast/the-james-swanwick-show/id840906924?mt=2"> <span style="font-weight: 400;">James Swanwick on iTunes</span></a></p> <p> </p> <p><span style="font-weight: 400;">Follow James on:</span></p> <p><a href= "https://www.facebook.com/JamesSwanwickOfficial/"><span style= "font-weight: 400;">Facebook</span></a></p> <p><a href= "https://www.instagram.com/jamesswanwick/?hl=en"><span style= "font-weight: 400;">Instagram</span></a></p> <p><a href="https://twitter.com/jamesswanwick?lang=en"><span style= "font-weight: 400;">Twitter</span></a></p> <p><a href= "https://www.youtube.com/user/jamesswanwick1"><span style= "font-weight: 400;">YouTube</span></a></p> <p> </p> <p><span style="font-weight: 400;">Sponsor:</span> <a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off setup services</span></p>
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EP 102 - Expert Secrets to Leverage Email Automation and See Results Feat Chris Davis
<p><span style="font-weight: 400;">Unsure where to start?</span></p> <p> </p> <p><span style="font-weight: 400;">Too many email marketing platforms to choose from?</span></p> <p> </p> <p><span style="font-weight: 400;">Then this podcast is for you. This week I’m joined by Chris Davis who is the Educational Director of Content of Active Campaign. We’re going to take a deep dive into what active campaign is doing behind the scenes, how you can go about selecting an email service to provide, and how to get started with email marketing and automation.</span></p> <p> </p> <p><strong>Where You Were and Where You End Up Might not be so Different</strong></p> <p> </p> <p><span style="font-weight: 400;">It’s important to understand where you came from and why. Chris tell us, “A lot of times you’re doing something and just don’t know how important, or know how what you’re doing now can be impactful, perhaps in another area or industry.”</span></p> <p> </p> <p><span style="font-weight: 400;">You see, Chris started out as an engineer, studied formally, and worked for 7 years programming microprocessors. The nitty gritty 1’s and 0’s coding in a laboratory with no windows.</span></p> <p> </p> <p><span style="font-weight: 400;">Before long, he found himself asking, “What am I here for?” That’s when he left to start a web development firm. It was short-lived, but he came to understand that the magic wasn’t in the website but what was behind the website. That’s when Chris was introduced email marketing and soon after email automation.</span></p> <p> </p> <p><span style="font-weight: 400;">He mentions learning a tool many small businesses were using but struggling with. The goal was to take this difficult and hard to manage tool and make it easier on clients by managing it for them. The tool? InfusionSoft</span></p> <p> </p> <p><span style="font-weight: 400;">Chris quickly learned that InfusionSoft wasn’t catered for SaaS companies but learned how to use it. It was that knowledge that lead him to dominate the space.</span></p> <p> </p> <p><span style="font-weight: 400;">It was then that it hit him, “I’ve been in the automation space the whole time, but never connected the two.” When the opportunity came to take on the role of education and building out content came up with Active Campaign, he shares that he jumped on it and hasn’t looked back</span></p> <p> </p> <p><strong>What Is Marketing Automation?</strong></p> <p> </p> <p><span style="font-weight: 400;">Chris defines marketing automation as the process of employing technology to continually execute your marketing strategy. It’s not new, but it’s new to the small business owner. Technology replacing human beings hadn’t been available to small business to this scale, but big businesses have been using automation a long time.</span></p> <p> </p> <p><span style="font-weight: 400;">With the advancement of technology, it makes it more accessible to all levels of business ownership. A small business owner can operate as an enterprise and thus dawns a new day for the small business. Instead of hiring staff to do your marketing, employ technology to do it for you.</span></p> <p> </p> <p><span style="font-weight: 400;">Chris explains that there comes a point where you pay the price for ignorance. How realistic is it that every business owner can respond to every customer inquiry</span> <em><span style= "font-weight: 400;">manually</span></em> <span style= "font-weight: 400;">within 5 minutes? As business increases, it becomes a near-impossible task. Therefore, Chris counsels that you want to use the platform, a marketing tool like Active campaign, to alleviate some of that.</span></p> <p> </p> <p><span style="font-weight: 400;">If you want to have an email go out within 5 minutes of someone signing up, it’s as easy as a  checkbox using Active Campaign. That’s how easy it becomes to ensure it happens.</span></p> <p> </p> <p><span style="font-weight: 400;">Most business owners don’t have that box to check, and they simply don’t know how much money they are leaving on the table.</span></p> <p> </p> <p><strong>Choosing the Right Marketing Automation Platform</strong></p> <p> </p> <p><span style="font-weight: 400;">Did you know that there is an invisible ceiling with most platforms? Chris explains that there is a point to where you can’t go any further. To where you'll have to adopt a new technology or platform to move forward. If you are just starting out, it’s all synonymous to you.</span></p> <p> </p> <p><span style="font-weight: 400;">Don’t read reviews, it’s specific to that situation. If you aren’t using it like they do, then it's worthless. Best thing is to try it yourself.</span></p> <p> </p> <p><span style="font-weight: 400;">As found in</span> <a href= "https://www.stephencovey.com/7habits/7habits-habit2.php"><span style="font-weight: 400;"> Dr.</span> <strong>Stephen</strong> <span style= "font-weight: 400;">R.</span> <strong>Covey’s</strong> <em><span style="font-weight: 400;">7 Habits of Highly Effective People</span></em></a><span style="font-weight: 400;">, Chris says you need to “Begin with the end in mind”. You know, at some point, you want to be profitable. You want your business to have growth.</span></p> <p> </p> <p><span style="font-weight: 400;">Active Campaign is a platform that allows you to come in, as a beginner, and grow with the tool; no need to convert to a new platform with each growth spurt.</span></p> <p> </p> <p><span style="font-weight: 400;">For example, if you are a Mailchimp user, there will be limitations. It’s designed for the beginner to intermediate user. Then you used to jump to Infusionsoft which is advanced level . Very few make that jump successfully. Active Campaign can stretch the entire spectrum. Now you don’t have to make the leap, you take gradual growth path.</span></p> <p> </p> <p><strong>Top 3 Automations Every Business Owner Should Start With</strong></p> <p> </p> <p><span style="font-weight: 400;">If you follow Chris’s training on Active Campaign, or if you pop into his office hours, you’ll hear he constantly tell people to reduce the audience and cater the message. Instead of building one giant, fancy automaton on one page, he likes to break them up.  </span></p> <p> </p> <p><span style="font-weight: 400;">Chris’ favorite? When a user submits a form, and the automation sends out an email 3 or 4 times, spread a few days apart, always leading them to the bottom goal. If they buy at email two, it automatically cuts off the rest of the emails and moves them into a paid subscriber list.</span></p> <p> </p> <p><span style="font-weight: 400;">If you understand the buyer process, you know right after purchase the buyer's remorse kicks in. After a big purchase, we first become emotional. This is when we feel the most unsure. Later we become rational, and we’re walking through the rationalizations to ease our minds. You don’t want to send your message at the wrong point.</span></p> <p> </p> <p><span style="font-weight: 400;">Engagement automation; Watches what you do, sees if you’re engaged, and if not, it checks in when unengaged at 30 days. Those 30, 60, 90 day engagement tags can be helpful because it can help isolate where the hot leads are.</span></p> <p> </p> <p><span style="font-weight: 400;">Khierstyn mentions that she uses a system that automatically unsubscribes folks when they haven't interacted within a period of time. It keeps the list clean from inactive users.</span></p> <p> </p> <p><span style="font-weight: 400;">Chris agrees that if you need to do something, adapt Khierstyn’s approach. Popular teachings go that you need a huge list, and how to get your next huge chunk of leads. What they don’t tell you is that</span> <em><span style= "font-weight: 400;">maybe</span></em> <span style= "font-weight: 400;">1200 are engaging. Since you pay to do every seat, why would you pay for dead leads?</span></p> <p> </p> <p><span style="font-weight: 400;">The bigger your list, the higher the chance people will not be engaging. 25-30% open rate is the target. An open rate below that says your messaging isn’t aligned with your audience.</span></p> <p> </p> <p><span style="font-weight: 400;">Chris proclaims he is a champion of the idea that,  “we don’t send broadcast emails, ever. We make it easy to send a targeted message to your audience.” When you send targeted messaging, your open rate jumps 10%.</span></p> <p> </p> <p><span style="font-weight: 400;">Example, let’s say you sell apparel for both men and women. You have a new fall line and you want to show it to your customer base. Instead of sending one blast to all individuals in one list, he recommends you separate them into 2 emails and target to each gender specifically. It’s easier to create and email for women that they will like, and another for men which will appeal to them, rather than an email that has to appeal to both simultaneously.</span></p> <p> </p> <p><strong>Segmenting, How Do We Do It?</strong></p> <p> </p> <p><span style="font-weight: 400;">Chris explains that there are a few different ways to implement your segmenting. For starters,</span></p> <p><span style="font-weight: 400;">when you import your pre-existing subscribers you can map each column to a custom field. This gives you control right at the point of importing. Now that all the contacts are in, you can use the custom fields to segment your messaging.</span></p> <p> </p> <p><span style="font-weight: 400;">Many don’t know the power of speaking to smaller groups. We’re not saying discriminate or ostracize any section of your viewership, just tailor your message to smaller audiences to increase engagement.</span></p> <p> </p> <p><span style="font-weight: 400;">If you have to spend 5 minutes to create a few more segments and send targeted messages to get a higher open rate, it’s worth it. It’s more mature automation.</span></p> <p> </p> <p><strong>Templates are Starting Points not Solutions</strong></p> <p> </p> <p><span style="font-weight: 400;">Clickfunnels, and other such software, have pre-built funnels, but you still need to customize them. There is a lot of customization that has to happen.</span></p> <p> </p> <p><span style="font-weight: 400;">Chris advises, “A template is a starting point, a light frame-work for you to work within.” When you don’t have them, it becomes overwhelming, you have unanswered questions, and you're prone to analysis paralysis kicks in, and you don’t do anything.</span></p> <p> </p> <p><span style="font-weight: 400;">Templates are necessary but some people have taken it too far. It’s not just plug and play and BOOM success. When you do best practices, you are always going to win. That’s the hardest thing for people to understand. Marketing automation isn’t the solution, you are the solution and automation is the strategy.</span></p> <p> </p> <p><span style="font-weight: 400;">You are the business owner. It’s up to you to know your audience and to know what offer to place in front of them. Chris says, “We (Active Campaign) will support you, help you, and get that message out, but we don’t do it for you.”</span></p> <p> </p> <p><span style="font-weight: 400;">Going in, you need to watch your numbers and edit your message until it hits the mark. Watch the results, tweak the words and images, so that it continues to be more and more appealing to your specific audience.</span></p> <p> </p> <p><strong>Up Your Split-Testing Game</strong></p> <p> </p> <p><span style="font-weight: 400;">Khierstyn asked a golden question - How can you use split testing to up your game? Chris breaks it down.</span></p> <p> </p> <p><span style="font-weight: 400;">If you want to send a broadcast, or campaign, with a message to your list or group of people, you can split test the headline. After 2 hours, once one of the titles has a higher open rate, it resends the winner to the other 50% automatically. However, it’s not just headlines Active Campaign lets you split test.</span></p> <p> </p> <p><span style="font-weight: 400;">Let’s say you want to implement this into an email series. You can use the automation builder to split paths. You can monitor and track send times. Set one run up for every day, the other for every 3 days, and the read-open rate winner automatically takes over the process. It’s next level awesome.</span></p> <p> </p> <p><span style="font-weight: 400;">Split path is a recent launch and you can do so may things. You can split paths for promotions too. Such an automation that delivers a coupon until Friday and you don't’ have to worry about turning it off. It becomes set it and forget it.</span></p> <p> </p> <p><strong>Where do Most People get Stuck Starting Up?</strong></p> <p> </p> <p><span style="font-weight: 400;">Chris warns, “Not realizing how much they already know. Technology introduces a barrier.” Everyone knows how to write on paper. Take that and put it onto an iPad Pro with that new pen… writing with the Pro is totally different than writing on paper. Technology ads a layer of complexity to make it uncomfortable.</span></p> <p> </p> <p><span style="font-weight: 400;">Many business owners understand marketing and know what to do, but add the technology and they lose their way. Once you know what you want to achieve, you can build a blueprint to achieve it. “That’s what I spend most of my time working with business owners on” Chris shares.</span></p> <p> </p> <p><span style="font-weight: 400;">You need a blueprint. Most already have the blueprint though don't’ know how to convert that into a working process. Some don’t even know how to get it down. I recommend you get to the point where you have your blueprint and you’re positioned for success. Then it's all about execution.</span></p> <p><br /> <br /> <br /> <br /> <br /></p> <p><strong>Episode Outline</strong></p> <p> </p> <p><span style="font-weight: 400;">Introduction:</span> <strong>Expert Secrets to Leverage Email Automation and See Results</strong></p> <p> </p> <p><span style="font-weight: 400;">[04:23]</span> <strong>Where You Were and Where You End Up Might not be so Different</strong></p> <p><span style="font-weight: 400;">[08:40]</span> <strong>What IS Marketing Automation?</strong></p> <p><span style="font-weight: 400;">[14:20]</span> <strong>Choosing the Right Marketing Automation Platform</strong></p> <p><span style="font-weight: 400;">[20:15] Backerkit</span></p> <p><span style="font-weight: 400;">[21:20]</span> <strong>Top 3 Automations Every Business Owner Should Start With</strong></p> <p><span style="font-weight: 400;">[28:54]</span> <strong>Segmenting, How Do We Do It?</strong></p> <p><span style="font-weight: 400;">[33:43]</span> <strong>Templates are Starting Points not Solutions</strong></p> <p><span style="font-weight: 400;">[38:15]</span> <strong>Up Your Split-Testing Game</strong></p> <p><span style="font-weight: 400;">[41:25]</span> <strong>Where do Most People get Stuck Starting Up?</strong></p> <p> </p> <p> </p> <p> </p> <p><strong>Resources and Sponsor</strong></p> <p><a href="http://www.activecampaign.com/learn/"><span style= "font-weight: 400;">Active Campaign Guides</span></a></p> <p><a href="http://www.activecampaign.com/training/"><span style= "font-weight: 400;">Active Campaign Training</span></a></p> <p><a href="http://www.activecampaign.com/uncut"><span style= "font-weight: 400;">Free 14-Day Active Campaign Trial</span></a> <span style="font-weight: 400;">(Special for UNCUT listeners ONLY!)</span></p> <p><a href="https://www.clickfunnels.com/"><span style= "font-weight: 400;">Clickfunnels 14-Day Trial</span></a></p> <p><a href="https://dotcomsecretsbook.com/get-it-free"><span style= "font-weight: 400;">Dot Com Secrets - Russell Bronson</span></a></p> <p><br /> <span style="font-weight: 400;">Sponsor:</span> <a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off setup services</span></p>
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EP 101 Pitch Perfect; How to Get Media Coverage at Any Stage Feat Janet Murray
<p><span style="font-weight: 400;">They met at</span> <a href= "http://www.chrisducker.com/attend-tropical-think-tank-2017/"><span style="font-weight: 400;"> Tropical think tank</span></a> <span style="font-weight: 400;">in the Philippines and now they are ready to sit down to podcast 12 months in the making!</span></p> <p> </p> <h2><strong>Who is Janet Murray</strong></h2> <p> </p> <p><span style="font-weight: 400;">Janet Murray is the founder of soulful PR specializing in helping small business owners sculpt and pitch their ideas and stories to the media. She’s a freelance writer/editor who runs a successful Paid web group called</span> <a href="http://janetmurray.co.uk/members/"><em><span style= "font-weight: 400;">Soulful PR Studio</span></em></a><span style= "font-weight: 400;">. Alongside a booming podcast and masterfully written blog, Janet is always on the go. I must also mention she has an amazing book called</span> <a href= "https://www.amazon.co.uk/Your-Press-Release-Breaking-Heart-ebook/dp/B01H2KXLMY/ref=sr_1_1?ie=UTF8&qid=1467757459&sr=8-1&keywords=your+press+release+is+breaking+my+heart"> <em><span style="font-weight: 400;">Your Press Release is Breaking my Heart</span></em></a><em><span style= "font-weight: 400;">.</span></em> <span style= "font-weight: 400;">Let's not forget her Facebook group</span> <a href= "https://www.facebook.com/groups/SoulfulPRcommunity/"><em><span style="font-weight: 400;"> Soulful PR</span></em></a> <span style="font-weight: 400;">going almost 10,000 strong.</span></p> <p> </p> <p><span style="font-weight: 400;">"I guess the most important thing about my story is that I teach PR but I have never worked in PR," Janet explains.</span></p> <p> </p> <p><span style="font-weight: 400;">From</span> <a href= "https://www.theguardian.com/international"><span style= "font-weight: 400;">The</span> <strong>Guardian</strong></a> <span style="font-weight: 400;">to</span> <a href= "http://www.independent.co.uk/"><strong>The Independent</strong></a> <span style="font-weight: 400;">and</span> <a href="http://www.thenational.scot/"><strong>The National</strong></a> <span style="font-weight: 400;">posts, Janet has spent the last 16 years freelance writing and editing for some of the biggest publications in the UK. Never mind the handfuls of magazines; Janet has been there and edited that!</span></p> <p> </p> <p><span style="font-weight: 400;">One thing that Janet learned early on in her freelance years is that bad pitchers are everywhere. She began to grow sick of a number of bad pitch emails filling her daily inbox; Hard working people throwing their money into PR firms that just don't get it.</span></p> <p> </p> <p><span style="font-weight: 400;">She was inspired to take a stand. It was time for a change, and Janet decides to set out to teach others how to get noticed.</span></p> <p> </p> <p><span style="font-weight: 400;">Janet runs the event</span> <em><span style="font-weight: 400;">Your Year in PR</span></em><span style="font-weight: 400;">, where she takes 8 national journalists and roughly 80 small business owners, stuffs them in a room, and teachers. They learn what it is that consumers look for in a pitch and what sets a good pitch apart from a bad one. Janet says, “You don't need a big budget or fancy PR firm to get top Notch media coverage.</span></p> <p><br /></p> <h2><strong>The importance of standing out.</strong></h2> <h2> </h2> <p><span style="font-weight: 400;">Khierstyn cleverly asked which pitches Janet had heard over the years that she still remembers being the worst. Janet skillfully responds that she really can’t recall any terrible pitches. Instead, the ones that that stand out she said are the good ones. Here are the 3 criteria to use to get noticed!</span></p> <p> </p> <p><strong>First,</strong> <span style="font-weight: 400;">you need to show evidence that you actually read or listen to a publication. If it's radio or the newspapers take the time to do your basic research. Journalists have such a small area they can fill and endless crap to sift through.</span></p> <p> </p> <p><strong>Second,</strong> <span style="font-weight: 400;">you must have really strong header/subject. It is important to be direct and to the point, Journalists work fast and read even faster. Avoid trying to be witty or the use of puns in your header. You want to keep the body of the text short and to the point as well adding strong visuals or audio clips. Janet gives us the tip of trying to picture yourself in the shoes of the journalist you are trying to reach.</span></p> <p> </p> <p><em><span style="font-weight: 400;">" In Journalism, we have a term called the 10-word top line."</span></em> <span style= "font-weight: 400;">Janet explains that this means if you can't summarize your story in 10 words or less you are not ready for launch.</span></p> <p> </p> <p><strong>Third,</strong> <span style="font-weight: 400;">knowing the different types of media content is very important as well.</span></p> <p> </p> <ul> <li style="font-weight: 400;">News: <span style= "font-weight: 400;">Reporting on something new that is happening.</span></li> </ul> <ul> <li style="font-weight: 400;"><strong>Opinion article:</strong> <span style="font-weight: 400;">Published in a newspaper or magazine, that reflects the author's</span> <strong>opinion</strong> <span style="font-weight: 400;">about the subject.</span></li> <li style="font-weight: 400;"><strong>Personal article</strong><span style="font-weight: 400;">: A story that leads to the point, can be the reason for why you made what you are pitching.</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Janet tells us that, rather than starting with your story, tailor each outreach to every different publication.</span></p> <p> </p> <h1><strong>What advice would you give to the first time entrepreneur trying to find their pitch?</strong></h1> <h1> </h1> <p><span style="font-weight: 400;">" First off! Anyone that owns a business can get media coverage."</span></p> <p> </p> <p><span style="font-weight: 400;">One tool that reigns supreme is</span> <a href="https://www.helpareporter.com/"><span style= "font-weight: 400;">HARO,</span> <em><span style= "font-weight: 400;">Help A Reporter Out</span></em></a><em><span style="font-weight: 400;">, a</span></em> <span style="font-weight: 400;">place where journalists go to find stories to write about.</span></p> <p> </p> <p><span style="font-weight: 400;">Janet takes the time to recant a story of a current client that is working on a app for people with food intolerance. Now, the App is not quite finished but that has not stopped her client from being all over media publications for the last year. Even if you can't get the coverage you want, get any coverage you can! By the time you are ready to launch you have made the bridges and started your following.</span></p> <p> </p> <p><span style="font-weight: 400;">Be where the journalists are. There are always events going on; Find a way to be apart of them, set up booths, ask for coffee meetings. You need to find ways of getting into the public eye.</span></p> <p> </p> <p><span style="font-weight: 400;">Above all else don't write a press release! You are basically saying you have already sent this story to every other publication you could find. Journalists want a scoop, tailor, tailor, tailor every email you send. Continue listing as Janet teaches you some simple steps to follow when tailoring your pitches.</span></p> <p> </p> <p><strong>Episode Outline</strong></p> <p> </p> <p><span style="font-weight: 400;">Introduction: Pitch Perfect; How to Get Media Coverage at Any Stage</span></p> <p> </p> <p><span style="font-weight: 400;">[02:25] Who is Janet Murray</span></p> <p><span style="font-weight: 400;">[13:12] The importance of standing out</span></p> <p><span style="font-weight: 400;">[23:00] BackerKit</span></p> <p><span style="font-weight: 400;">[24:00] What advice do you have for new business owners</span></p> <p> </p> <p><strong>Resources and Sponsor</strong></p> <p><a href= "http://www.chrisducker.com/attend-tropical-think-tank-2017/"><span style="font-weight: 400;"> Tropical Think tank</span></a></p> <p><a href= "https://www.amazon.co.uk/Your-Press-Release-Breaking-Heart-ebook/dp/B01H2KXLMY/ref=sr_1_1?ie=UTF8&qid=1467757459&sr=8-1&keywords=your+press+release+is+breaking+my+heart"> <span style="font-weight: 400;">Janet’s book:</span> <em><span style="font-weight: 400;">Your press release is breaking my heart</span></em></a></p> <p><a href="http://janetmurray.co.uk/members/"><span style= "font-weight: 400;">A Soulful PR Studio</span></a></p> <p><a href="https://www.helpareporter.com/"><span style= "font-weight: 400;">HARO</span></a></p> <p><a href="http://www.janetmurray.co.uk/"><span style= "font-weight: 400;">http://www.janetmurray.co.uk/</span></a></p> <p><a href="http://www.crowdfundinguncut.com/"><span style= "font-weight: 400;">Crowdfunding uncut</span></a></p> <p><a href="https://twitter.com/jan_murray"><span style= "font-weight: 400;">Jan_Murray</span></a> <span style= "font-weight: 400;">Twitter</span></p> <p><a href= "https://www.facebook.com/groups/SoulfulPRcommunity/"><span style= "font-weight: 400;">Soulful PR</span></a> <span style= "font-weight: 400;">Facebook</span></p> <p> </p> <p><span style="font-weight: 400;">Sponsor:</span> <a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off setup services</span></p>
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EP 100 Max against Humanity; I did it my way. Feat Max Temkin
<p><span style="font-weight: 400;">For episode 100, Khierstyn wanted to do something big. Bigger, better, and cooler than ever! What’s better than bringing back the podcast’s most downloaded guest? Nothing, that’s what. Especially when the guest is  Max Temkin of Cards Against Humanity!</span></p> <p> </p> <p><span style="font-weight: 400;">Max and his team, they aren’t like everyone else, nor do they want to be.  They wear their honesty and integrity on their sleeve. It's about good products selling, no matter how you market them.</span></p> <p> </p> <p><span style="font-weight: 400;">Sit back and enjoy as Max shares his unique views and opinions - ones that rocketed him to the top.</span></p> <p> </p> <p><strong>Marketing Strategies? We made a damn good product.</strong></p> <p> </p> <p><span style="font-weight: 400;">Max doesn't believe in hack or tricks or guarantees.  In his mind, when someone markets a magic hack for something, it's like selling lies.</span></p> <p> </p> <p><span style="font-weight: 400;">People are hungry for shortcuts. What they want is the easiest way to get the biggest payout. Life isn't like that. There IS no magic secret way to achieve your dreams.</span></p> <p> </p> <p><span style="font-weight: 400;">Cards Against Humanity didn't use tactics like "artificial scarcity".  It's about having a great product that people want, selling at a steady rate, and spending less than you make. Max says it's that simple.</span></p> <p> </p> <p><strong>Staying top of mind and marketing on a limited budget.</strong></p> <p> </p> <p><span style="font-weight: 400;">Traditionally, a marketing budget is the monetary sum you intend to you to advertise. Traditional marketing is something Max states they avoided. They don't spend money on Facebook advertising, or radio adverts.</span></p> <p> </p> <p><span style="font-weight: 400;">They do spend money on doing cool and unique things. Things that people would enjoy and would want to watch and share. In this way, they do spend money to market, but it's not where others might first turn.</span></p> <p> </p> <p><span style="font-weight: 400;">Cards Against Humanity, and Max, have developed a cult following. People identify with and embrace the alternative means of marketing they use.</span></p> <p> </p> <p><span style="font-weight: 400;">Max quotes, "If you want people to talk about you, it's on you to do something worth talking about."</span></p> <p><br /> <br /></p> <p><strong>If Obama was our CEO...</strong></p> <p> </p> <p><span style="font-weight: 400;">Speaking of doing something people want to talk about, Max shared his experiences. Specifically, he told us about an ad they ran on Craigslist in January 2017.</span></p> <p> </p> <p><span style="font-weight: 400;">Max said that while enjoying a brainstorming session, they came up with an idea. Wouldn't it be amazing if Barack Obama was our new CEO?</span></p> <p> </p> <p><span style="font-weight: 400;">Many of the ideas they throw around don't make it to public consumption, but this one did! It's a perfect example of the power of alternative advertising. They made a post on Craigslist and it got loads of attention.</span></p> <p> </p> <p><span style="font-weight: 400;">You know what that cost them to run? Nothing. Sure, they haven't picked up Obama yet, but there is still hope!</span></p> <p> </p> <p><span style="font-weight: 400;">(Note to Barack Obama, if you're reading this, give Max a shout, he'd love to hear from you!  </span><a href= "mailto:mail@cardsagainsthumanity.com"><span style= "font-weight: 400;">mail@cardsagainsthumanity.com</span></a> <span style="font-weight: 400;">)</span></p> <p> </p> <p><strong>Blackbox - Our not-so-secret new business for crowd funders!</strong></p> <p> </p> <p><span style="font-weight: 400;">Blackbox, ever heard of it? It’s a new shipping company from the creators of Cards Against Humanity.  Max tells us that they had to go through the motions when it came to shipping the game. They ended up having to build and infrastructure to do it.</span></p> <p> </p> <p><span style="font-weight: 400;">It's now spinning off as it's own service. Blackbox takes their existing experience and connections to make it accessible. It's geared at crowd funders too.</span></p> <p> </p> <p><span style="font-weight: 400;">Max tells of how he made a critical shipping mistake that ended up costing him. With certain campaigns, you need to know an exact shipping cost up front, or you're charged for it. That's why they want to make it safe, easy and fast. Enter the details online and get an accurate, guaranteed shipping price.</span></p> <p> </p> <p><span style="font-weight: 400;">Oh, and they take care of everything so that you don't have to; Customer service, shipping, storage, returns, exchanges you name it.</span></p> <p> </p> <p><strong>The strategy behind marketing Secret Hitler</strong></p> <p> </p> <p><span style="font-weight: 400;">Let's talk about something else that Max Temkin knocked out of the park. Have you ever played Secret Hitler? It's a brilliantly marketed board game of hidden identities.</span></p> <p> </p> <p><span style="font-weight: 400;">The website describes it as:</span></p> <p> </p> <p><span style="font-weight: 400;">" Secret Hitler is a dramatic game of political intrigue and betrayal set in 1930's Germany. Players are secretly divided into two teams - liberals and fascists. Known only to each other, the fascists coordinate to sow distrust and install their cold-blooded leader. The liberals must find and stop the Secret Hitler before it’s too late."</span></p> <p> </p> <p><span style="font-weight: 400;">It was also wildly successful on Kickstarter. We asked Max what drove the success of this game, and he imparted some real gems.</span></p> <p> </p> <p><span style="font-weight: 400;">He's done design for more than 15 years professionally. He works with and designs branding for political campaigns. He insists there is a visual database in his head of styles and ideas that he can pull out on command, a benefit of experience.</span></p> <p> </p> <p><span style="font-weight: 400;">Secret Hitler was a dream project, one that he had the money to fund. He had money to put into testing and it became a balance of art and science.</span></p> <p> </p> <p><span style="font-weight: 400;">Max made sure to emphasize that, despite money, there is never a guarantee on return. Sometimes not having money can make for a better product because you have to work harder to achieve it.</span></p> <p> </p> <p><span style="font-weight: 400;">Ever heard Max talk about Star Wars and the reason that they became a classic? You should tune in to the podcast to hear more.</span></p> <p> </p> <p><strong>If you could do it all again, what would you do differently?</strong></p> <p> </p> <p><span style="font-weight: 400;">Khierstyn prepared a few questions in advance for Max. The first being from Zach Smith, founder of Funded.Today. He asked - "if you had to do it all again, what would you do differently?"</span></p> <p> </p> <p><span style="font-weight: 400;">He tells of how he charged only for the cards and not shipping at first. While it was during a time when that was more common, he said it was a nightmare. This nightmare was part of what fed into Blackbox.</span></p> <p> </p> <p><span style="font-weight: 400;">He did mention one regret - that he let inexperience push him away from the design he truly wanted. Everything worked in the end, but he wishes he had the courage to make the choice that felt right.</span></p> <p> </p> <p><span style="font-weight: 400;">Max warns listeners, "Fail because you make it too good, not because you made it too bad."</span></p> <p> </p> <p><strong>Where’s the line? Let’s talk being offensive.</strong></p> <p> </p> <p><span style="font-weight: 400;">There is no line per say, but there are rules. The goal is to make people laugh and feel good when they play. It's not to make anyone feel bad. Sometimes the enveloped gets puts but Max tries his best to ensure it's within these rules.</span></p> <p> </p> <p><span style="font-weight: 400;">There was a time, Max recants when he was young and in college. There was a cheap transsexual joke he still regrets. It came about after he saw a post on Tumblr. Someone expressed feelings of being bullied. They said when the card came up, the transsexual player was bullied, and it was no longer a fun time.</span></p> <p> </p> <p><span style="font-weight: 400;">"It's all fun and games... until we become bullies." Max explains "We have a social responsibility."</span></p> <p> </p> <p><strong>Super Happy Fun Time Uncensored Bonus Content</strong></p> <p> </p> <p><span style="font-weight: 400;">Fun and games you say? It's about that time! Max chats with Khierstyn about crowdfunding platforms. At the same time, they chat about (and dissect) campaigns seen on Funded.Today.</span></p> <p> </p> <p><span style="font-weight: 400;">**Warning - This is uncut for your listening pleasures! Max Temkin in full swing!**</span></p> <p> </p> <p> </p> <p> </p> <p><strong>Episode Outline</strong></p> <p> </p> <p><span style="font-weight: 400;">Introduction:</span> <strong>Max against Humanity; I did it my way.</strong></p> <p><span style="font-weight: 400;">[08:28]</span> <strong>Marketing Strategies? We made a damn good product.</strong> <span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">[14:28]</span> <strong>Staying top of mind and marketing on a limited budget.</strong></p> <p><span style="font-weight: 400;">[21:50]</span> <strong>If Obama was our CEO...</strong> <span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">[30:42]</span> <strong>Blackbox - Our not-so-secret new business for crowd funders!</strong> <span style= "font-weight: 400;">     </span></p> <p><span style="font-weight: 400;">[35:58]</span> <strong>Backerkit</strong> <span style= "font-weight: 400;">  </span></p> <p><span style="font-weight: 400;">[37:05]</span> <strong>The strategy behind marketing Secret Hitler</strong></p> <p><span style="font-weight: 400;">[43:03]</span> <strong>If you could do it all again, what would you do differently?</strong> <span style= "font-weight: 400;">     </span></p> <p><span style="font-weight: 400;">[48:46]</span> <strong>Where’s the line? Let’s talk being offensive.</strong></p> <p><span style="font-weight: 400;">[52:30]</span> <strong>Super Happy Fun Time Uncensored Bonus Content</strong> <span style= "font-weight: 400;">      </span></p> <p> </p> <p> </p> <p> </p> <p><strong>Resources and Sponsor</strong></p> <p> </p> <p><a href="https://cardsagainsthumanity.com/"><span style= "font-weight: 400;">Cards Against Humanity</span></a></p> <p><a href="http://www.secrethitler.com/"><span style= "font-weight: 400;">Secret Hitler</span></a></p> <p><a href= "https://medium.com/maxistentialism-blog/prototyping-secret-hitler-4ef23ccf727b"> <span style="font-weight: 400;">Prototyping Secret Hitler (Blog)</span></a></p> <p><a href="https://www.funded.today"><span style= "font-weight: 400;">Funded.Today</span></a></p> <p><a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Khierstyn’s Product Launch Checklist</span></a></p> <p><a href= "https://khierstyn-ross.clickfunnels.com/thank-you-14260199"><span style="font-weight: 400;"> Crowdfunding Product Launch Academy</span></a></p> <p><a href="mailto:Khierstyn@crowdfundinguncut.com"><span style= "font-weight: 400;">Khierstyn’s e-mail</span></a></p> <p><a href= "https://www.craigslist.org/about/best/chi/5970647019.html?lang=en&cc=us"> <span style="font-weight: 400;">Best of Craigslist - Cards Against Humanity CEO Ad</span></a></p> <p><br /> <strong>Sponsor:</strong> <a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off setup services</span></p>
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99 - How to Harness the Power of Your Story| Feat. Chris Rawlings
<p><strong>How to Harness the Power of Your Story</strong></p> <p> </p> <p><span style="font-weight: 400;">Have you ever met a travel digital nomad?</span></p> <p><span style="font-weight: 400;">Have you ever wanted to be one?</span></p> <p><span style="font-weight: 400;">Have you ever wanted to use your life experience to shape your e-commerce future?</span></p> <p><span style="font-weight: 400;">Chris Rawlings joins Khierstyn on a deep dive into his experiences. A tale which leads him to San Francisco in search of new VC (venture capital) investors for his next big idea.</span></p> <p> </p> <p><strong>The Spice of Life; Using Story to Elevate Products</strong></p> <p> </p> <p><span style="font-weight: 400;">Three years ago, Chris was working in the solar industry as an employee. He started as a scientist though he felt like he needed to know business to control his destiny. He found himself gravitating towards roles that were more and more business related.</span></p> <p> </p> <p><span style="font-weight: 400;">Business tired Chris and left him wanting more. In a rush of adrenaline he looked up the most beautiful country in the world. At that time, with that search feature, New Zealand topped the charts. Like that, he booked a one way trip.</span></p> <p> </p> <p><span style="font-weight: 400;">The journey began, and what a story! 2 and a half years ago he sold all his possessions, quit his job, shifted into a minimalist lifestyle. Chris moved to New Zealand, bought a motorcycle and started wandering.</span></p> <p> </p> <p><strong>Traveling Digital Nomads</strong></p> <p> </p> <p><span style="font-weight: 400;">Chris captivates with his stories of the network of traveling digital nomads.</span> <span style="font-weight: 400;">He met individuals who operated mobile businesses like him, going from coffee shop to coffee shop</span><span style="font-weight: 400;">. People running digital marketing, e-commerce, SEO and Amazon business like his.</span></p> <p> </p> <p><span style="font-weight: 400;">The Philippines, Bali, Indonesia and other areas see a high volume of these digital nomads. Individuals who enjoy traveling and working for themselves. A network of experiences waiting to happen.</span></p> <p> </p> <p><span style="font-weight: 400;">"Is this your thing?" Chris asks of the audience, "Then book it and</span> <span style= "font-weight: 400;">just</span> <span style= "font-weight: 400;">go."</span></p> <p> </p> <p><strong>Luck + Hard Work = Success</strong></p> <p> </p> <p><span style="font-weight: 400;">From humble and alone to capitalizing on a network of knowledge Chris began to build his team. His first business went from nothing to a two million dollar evaluation, nothing to snort at.</span></p> <p> </p> <p><span style="font-weight: 400;">It was captivating to see this new and unique market that he hadn't before. Small, niched, fast growing businesses that cater to small to medium sized businesses. The same niche he was in.</span></p> <p> </p> <p><span style="font-weight: 400;">He tells us about the amazing diversity and ingenuity.</span> <span style= "font-weight: 400;">Nearly</span> <span style= "font-weight: 400;">anything you could think of had it's own niche and service.</span></p> <p> </p> <p><span style="font-weight: 400;">It was the process of building his business and expanding abroad that lead to his most well-known venture - Judolaunch.com</span></p> <p> </p> <p><strong>Judolaunch.com - The launch platform for e-based brands.</strong></p> <p> </p> <p><span style="font-weight: 400;">Chris explained that there are generally 2 ways to expand your business.</span></p> <p> </p> <p><span style="font-weight: 400;">Horizontally</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">By releasing product after product to</span> <span style= "font-weight: 400;">continually</span> <span style= "font-weight: 400;">generate new income.</span></li> </ul> <p><span style="font-weight: 400;">Globally</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">When you have a channel that works, it's easier to recreate the same platform in other markets.</span></li> </ul> <p><span style="font-weight: 400;">Fundamentally</span><span style= "font-weight: 400;">, JudoLaunch gets your product into the hands of customers in the global Amazon market to jumpstart your products' rankings</span><span style= "font-weight: 400;">.</span></p> <p> </p> <p><span style="font-weight: 400;">Would Judolaunch.com be a SaaS (software as a service) or an Agency?</span></p> <p> </p> <p><span style="font-weight: 400;">Chris indicated that his intention with Judolaunch.com was to offer a full service agency</span><span style="font-weight: 400;">. By starting out with this model they were able to get business and fill quotas.</span></p> <p> </p> <p><span style="font-weight: 400;">They began investing in the systems and processes needed to automate and improve.</span> <span style="font-weight: 400;">Chris ventured into San Francisco and software development as Judolaunch.com developed into an SaaS tool</span><span style="font-weight: 400;">.</span></p> <p> </p> <p><span style="font-weight: 400;">"That's where all the real growth is!" Chris exclaimed.</span></p> <p> </p> <p><strong>What to give up to raise what you need.</strong></p> <p> </p> <p><span style="font-weight: 400;">In San Francisco,starting from scratch, Chris has been working to get as many meetings as possible</span><span style="font-weight: 400;">. He explains that it comes down to only a few things.</span></p> <p> </p> <p><span style="font-weight: 400;">Do whatever the #$%& you want - you make the rules.</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">You have to set the rules. You will run into the</span> <span style= "font-weight: 400;">occasionally</span> <span style= "font-weight: 400;">VC or Angel investor who argues.</span> <span style="font-weight: 400;">However</span> <span style= "font-weight: 400;">you are more likely to get those who</span> <span style="font-weight: 400;">just</span> <span style= "font-weight: 400;">jump all in.</span></li> </ul> <p><span style="font-weight: 400;">Set a time-period to raise funds.</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Setting a goal with limits makes things feel more achievable. Get together a proposal, ideas and figures to help your presentation.</span></li> </ul> <p><span style="font-weight: 400;">Chris shared that in his opinion, you can calculate evaluations 3 ways:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Revenue/Net Profit Review</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What was another company at a similar stage evaluated at?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Pulling it out of your ass.</span></li> </ul> <p><span style="font-weight: 400;">In fact, number 3, was the one he sees most often.</span></p> <p> </p> <p><strong>How Much Equity Do You Give?</strong></p> <p> </p> <p><span style="font-weight: 400;">Chris</span> <span style= "font-weight: 400;">really</span> <span style= "font-weight: 400;">breaks this down in a great way. As a general rule, each time you raise investments, you hand out 20-30%</span></p> <p> </p> <p><span style="font-weight: 400;">(Give a listen to the podcast to hear him explain this!)</span></p> <p> </p> <p><span style="font-weight: 400;">Round 1 Fundraising</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Collecting money from friends and family and your own personal savings.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Generally you raise between $0 -$100,000</span></li> </ul> <p><span style="font-weight: 400;">Round 2 Fundraising</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The seed round.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Generally you raise from $100,000 to over $2 million dollars.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">This is the first real round.</span></li> </ul> <p><span style="font-weight: 400;">From there you can have as many series as you want though it dilutes each individual's holdings each time.</span></p> <p> </p> <p><strong>The Spinal Tap</strong></p> <p> </p> <p><span style="font-weight: 400;">While he doesn't divulge, it's mentioned that a spinal injury is actually what sparked one of his most recent successes</span><span style= "font-weight: 400;">.</span></p> <p> </p> <p><span style="font-weight: 400;">Chris started working with his father on a new way to meditate</span> <span style= "font-weight: 400;">comfortably</span> <span style= "font-weight: 400;">for longer periods of time. It's an amazing posture pillow which re-invent the meditating position. He's ventured into an area he almost praises as a sweet spot in his story. A product that builds off of his spinal injury which also fills a need.</span></p> <p> </p> <p><span style="font-weight: 400;">He validated his product.He liked that it was in a boring category and it wasn't sexy. There was much room to improve and impress.</span></p> <p> </p> <p><strong>Your products should resonate and tell a story.</strong></p> <p> </p> <p><span style="font-weight: 400;">Chris says he had a basic, flat white label product for a while. It didn't take long to learn that the best campaigns have the best stories behind them.</span></p> <p> </p> <p><span style="font-weight: 400;">How does he know his new posture pillow will sell? A leg up; His dad is a meditation instructor and travels around with the product testing on his students. The reactions have been very positive.</span></p> <p><br /> <span style="font-weight: 400;">(Pop in right about now in the podcast and Chris will start sharing how he</span> <span style= "font-weight: 400;">easily</span> <span style= "font-weight: 400;">validates a product. Tap into that experience!)</span></p> <p><strong>Episode Outline</strong></p> <p><span style="font-weight: 400;">Introduction:</span> <strong>How to Harness the Power of Your Story</strong></p> <p><span style="font-weight: 400;">[06:15]</span> <strong>The Spice of Life; Using Story to Elevate Products</strong> <span style= "font-weight: 400;">    </span></p> <p><span style="font-weight: 400;">[08:50]</span> <strong>Travelling Digital Nomads</strong> <span style= "font-weight: 400;">    </span></p> <p><span style="font-weight: 400;">[11:53]</span> <strong>Luck + Hard Work = Success</strong> <span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">[13:51]</span> <strong>Judolaunch.com - The launch platform for e-based brands.</strong> <span style= "font-weight: 400;">      </span></p> <p><span style="font-weight: 400;">[18:34]</span> <strong>What to give up to raise what you need.</strong> <span style= "font-weight: 400;">  </span></p> <p><span style="font-weight: 400;">[21:28]</span> <strong>How Much Equity Do You Give?</strong> <span style= "font-weight: 400;">   </span></p> <p><span style="font-weight: 400;">[22:54]</span> <strong>Backerkit</strong></p> <p><span style="font-weight: 400;">[24:00]</span> <strong>The Spinal Tap</strong> <span style= "font-weight: 400;">     </span></p> <p><span style="font-weight: 400;">[32:35]</span> <strong>Your products should resonate and tell a story.</strong> <span style= "font-weight: 400;">       </span></p> <p> </p> <p><strong>Resources and Sponsor</strong></p> <p><span style="font-weight: 400;"> </span></p> <p><a href="https://www.judolaunch.com"><span style= "font-weight: 400;">JudoLaunch.com</span></a></p> <p><a href="mailto:Hello@JudoLaunch.com"><span style= "font-weight: 400;">Hello@JudoLaunch.com</span></a></p> <p><a href= "https://www.instagram.com/noah_bullmascott/"><span style= "font-weight: 400;">Noah the Bullmastiff</span></a></p> <p><a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Khierstyn’s Product Launch Checklist</span></a></p> <p><a href= "https://khierstyn-ross.clickfunnels.com/thank-you-14260199"><span style="font-weight: 400;"> Crowdfunding Product Launch Academy</span></a></p> <p><a href="mailto:Khierstyn@crowdfundinguncut.com"><span style= "font-weight: 400;">Khierstyn’s e-mail</span></a></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Sponsor:</strong> <a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off setup services</span></p>
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98 - Your Customer Base Is Your Best Resource for Product Innovation| feat. Jason Tafler
<p> </p> <p><span style="font-weight: 400;">When Jason Tafler switched from the world of corporate start-ups to designing his own product, he purchased technology and an e-mail list from a company who had a product similar to what he wanted to create. But rather than just move forward to design his product the way he wanted it, he did a survey of the customer base to find out what was important to them, and let their feedback influence his product design. On this episode, Jason shares the fascinating story of his journey toward creating an interactive meditation product and the role that his customer base played in both the design and the launch of Unyte.</span></p> <p> </p> <h2><span style="font-weight: 400;">Using NPS (Net Promoter Score) to help you fine tune your product</span></h2> <p><span style="font-weight: 400;">When Jason Tafler was developing the Unyte interactive meditation product, he found that using NPS (Net Promoter Score) helped him figure out where to improve and where to focus. On this episode, he explains what NPS is and how he used a single question survey of his customer base to get the feedback that he needed, including real time transactional NPS. List to today’s interview to learn about this tool that can provide the feedback you need for successful product development.</span></p> <h2><span style="font-weight: 400;">What is the best source of traffic and sales for your crowdfunding campaign?</span></h2> <p><span style="font-weight: 400;">There are many online sources for traffic and sales for your crowdfunding campaign. Jason Tafler was surprised by some of the sources that did better, or not as well, as he expected. On this episode, he shares the percentages of his backers that came from various sources. Listen to find out how the percentage that came from his existing customer base was the biggest surprise of all.</span></p> <p> </p> <h2><span style="font-weight: 400;">Kickstarter vs. Indiegogo - Which should you choose?</span></h2> <p><span style="font-weight: 400;">For those who are new to crowdfunding, it can be difficult to choose which platform to use. In today’s interview, Jason Tafler explains why he chose the platform he did, what he likes about it, and what makes him wonder whether he made the right decision. Listen in for an honest discussion about the pros and cons of Kickstarter and Indiegogo.</span></p> <p> </p> <h2><span style="font-weight: 400;">Jason Tafler’s advice for entrepreneurs new to crowdfunding</span></h2> <p><span style="font-weight: 400;">Jason Tafler has had a successful Kickstarter campaign for his Unyte interactive meditation product. On this episode, Jason shares a couple of warnings for others who are looking to do the same. A Kickstarter campaign doesn’t necessarily result in a successful, sustainable business. Listen in to find out how much work it took for Jason to launch his product, and what he needed to do outside of the Kickstarter platform to achieve success.</span></p> <p> </p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[0:16] Introduction to our sponsor, BackerKit, and today’s guest, Jason Tafler.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[3:06] Jason’s story - how he decided to focus on an interactive meditation device?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[10:38] How the ability to calm your mind can help you in other areas.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[12:58] How Jason acquired technology from another company and developed it into a new product.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[17:09] Using your customer base to get the feedback that you need.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[20:26] What is the Net Promoter Score, and how did Jason Tafler use a survey to figure it out?  </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[24:10] Thank you to our sponsor, Backer Kit.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[25:13] Kickstarter vs. Indiegogo.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[28:16] What is the best source of traffic and sales for your crowdfunding campaign?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[35:49] Jason Tafler’s advice for entrepreneurs new to crowdfunding.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[41:02] Jason’s plans and Khierstyn’s advice for the last three days of the campaign.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[46:35] Using Indiegogo In Demand for passive income.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[48:54] What crowdfunding can do for your brand launch.</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.kickstarter.com/projects/190163941/unyte-interactive-meditation"> <span style="font-weight: 400;">Unyte</span></a></li> <li style="font-weight: 400;"><a href= "https://adwords.google.com/home/#?modal_active=none"><span style= "font-weight: 400;">Google AdWords</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Book:</span> <a href= "https://www.amazon.com/Ultimate-Question-Driving-Profits-Growth/dp/1591397839"> <em><span style="font-weight: 400;">The Ultimate Question</span></em></a><span style="font-weight: 400;">, by Fred Reichheld</span></li> <li style="font-weight: 400;"><a href= "https://www.funded.today/"><span style="font-weight: 400;">Funded Today</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Khierstyn’s</span> <a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Physical Product Checklist</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave a review on</span> <a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> <span style="font-weight: 400;">iTunes</span></a></li> </ul> <p> </p> <h2><span style="font-weight: 400;">Sponsor</span><br /> <a href="https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off set-up services</span></h2>
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97 - How to Conquer Fears and Live a Limitless Life
<p><span style="font-weight: 400;">Would you like to rise above your fears to live a life without limits? In today's podcast, Khierstyn talks with Joel Runyon, of Impossible HQ, about how you can conquer those fears and achieve what seems impossible.</span></p> <p> </p> <p><strong>Joel shares his inspiring story of how he turned his “can’ts” into “cans”.</strong></p> <p><span style="font-weight: 400;">He stopped clinging to excuses and acted; Started running. Joel trained for and ran marathons, triathlons, and eventually, an ultra-marathon in Antarctica! The tough physical discipline required to master these tasks led him to develop a winning mindset that can be applied to any area of life. In this episode, we will learn how he did it so we too can go beyond what we thought was impossible. We can go limitless!</span></p> <p> </p> <p><strong>The First Step: Accept NO excuses and Act    </strong></p> <p><span style="font-weight: 400;">Joel candidly tells the story of how he was at rock bottom in his life. Everything seemed impossible to him. His first step was to allow no more excuses in his life. He was finally sick of his own excuses, and that's what it took. Sick enough to be motivated.</span></p> <p><span style="font-weight: 400;">His second step was to find something he could do. Then he did it. He took control of his physical accomplishment. He did not choose what most would deem a reasonable goal. No, Joel went for the impossible. He knew he could run so he set his sights on running a triathlon. Then he started running. and did what others are afraid to and went for it. He trained, did it, accomplished it, and then set the next goal higher.</span></p> <p><span style="font-weight: 400;">Along the way, he developed a winning mindset that now allows him to live without limits in every area of his life.  You can too... if you ditch excuses, go limitless and determine to do the impossible.</span></p> <p> </p> <p> <strong>If You Can't Do This, You Don't Have What It Takes to Go Limitless</strong></p> <p><span style="font-weight: 400;">Joel fills us in on his 30 Day Cold Therapy Challenge. It is a challenging feat for most, though not impossible for anyone. It is, however, highly uncomfortable. That is the key to how it works its magic. The cold therapy gives you daily practice at “cowboying up”, taking a deep breath, and doing that which you REALLY do not want to do.</span></p> <p><span style="font-weight: 400;">What is the challenge? It’s simple. You intentionally take a five-minute-long cold shower, daily, for thirty days. The purpose is to learn to discipline yourself to do the things you naturally don't want to do. You are purposefully creating discomfort, then working through it. That's empowering. That conquers fear by helping you realize the head mess you experience beforehand is the worst of it. No more need to fear. Without fear, you don't need limits. You can live a limitless life of your dreams.</span></p> <p><span style="font-weight: 400;">It could be just a few cold showers away!</span></p> <p> </p> <p><strong>Joel Applied These Same Strategies to GO LIMITLESS and Compete in an Ultra-Marathon, in Antarctica!</strong> <span style= "font-weight: 400;">      </span></p> <p><span style="font-weight: 400;">Here, Joel tells the tale of how he applied the strategy of doing the impossible to eventually compete in an ultra-marathon. That is a total of 100K… 10K, ten times. Also, it was in Antarctica, where it is so cold, there is no wildlife. It's a fascinating story of how anyone can go limitless and make their dreams come true.</span></p> <p><strong> </strong></p> <p><strong>How Does Choosing the Challenge Train Your Mind to be Limitless?</strong></p> <p><span style="font-weight: 400;">The real value in the cold challenge is in how it trains your brain to ignore fears and persevere until you have done the impossible. The battleground, in those moments before you turn on the cold water, is in your mind. You're scared. You don't want to do it. More than that, you REALLY don't want to do it. It’s easy to come up with dozens of reasons not to.</span></p> <p><span style="font-weight: 400;">In that moment of no turning back, you decide to fear not and go for it. WOW! Yes, it is shocking, but you did it. You did not die and you can do it again. The wonderful thing is, the next time, conquering those fears will be a little bit easier. You tested your mental capabilities and won!</span></p> <p><span style="font-weight: 400;">That is how Joel did the impossible over and over again. You can go limitless too, if you accept the challenge.</span></p> <p> </p> <p><strong>How Adding Hours a Day of Workouts to His Schedule Increased Joel's Productivity</strong></p> <p><span style="font-weight: 400;">Joel tells how adding intense physical training to his schedule made his him more efficient and productive. It forces you to step up and get serious about how you manage your time because it pushes your limits.</span></p> <p> </p> <p><span style="font-weight: 400;">It develops character, consistency, and self-discipline. When you learn to push yourself physically and exceed your own limits, nothing seems impossible anymore. In the process of all the physical training, you find you have disciplined your mind to give you the edge you need to go limitless in every area of your life.</span></p> <p> </p> <p><strong>Do You Need Help to Keep Moving? There’s an App for That!</strong></p> <p><span style="font-weight: 400;">The Move Well App will help you to stay mobile, increase mobility after injuries, and undo some of the damage sitting at a desk all day long can do. Each simple 5-10-minute routine is almost as good as having a physical therapist at your beck and call. If you are going limitless and need help to start moving more, this app is for you.</span></p> <p> </p> <p><strong>What is YOUR impossible goal?</strong></p> <p><span style="font-weight: 400;">Khierstyn would love to hear about your impossible goal. You don't have one yet? Throw out the box, forget having limits, and reach for your dreams.</span></p> <p><span style="font-weight: 400;">When you have it...that one special, impossible thing you will do.... please, email her at [ obviously, insert it]. She can celebrate your commitment to a limitless life and doing the impossible with you!</span></p> <p><strong>Episode Outline</strong></p> <p><span style="font-weight: 400;">Introduction: How to Conquer Fears and Live a Limitless Life</span></p> <p><span style="font-weight: 400;">[04:46] Joel shares his inspiring story of how he turned his “can'ts” into “cans”.     </span></p> <p><span style="font-weight: 400;">[08:37] The First Step: Accept NO excuses and Act     </span></p> <p><span style="font-weight: 400;">[11:28] If You Can't Do This, You Don't Have What It Takes to Go Limitless   </span></p> <p><span style="font-weight: 400;">[25:07] Joel Applied These Same Strategies to GO LIMITLESS and Compete in an Ultra-Marathon, in Antarctica!       </span></p> <p><span style="font-weight: 400;">[30:08] How Does Choosing the Challenge Train Your Mind to be Limitless?     </span></p> <p><span style="font-weight: 400;">[35:49] How Adding Hours a Day of Workouts to His Schedule Increased Joel's Productivity     </span></p> <p><span style="font-weight: 400;">[40:30] Do You Need Help to Keep Moving? There’s an App For That!      </span></p> <p><span style="font-weight: 400;">[42:04] What is YOUR impossible goal?</span></p> <p> </p> <p><strong>Resources and Sponsor</strong></p> <p><a href="https://impossiblehq.com/"><span style= "font-weight: 400;">impossibleHQ.com</span></a></p> <p><a href="https://impossible.org/"><span style= "font-weight: 400;">Impossible.org</span></a></p> <p><a href="http://movewellapp.com/"><span style= "font-weight: 400;">Movewellapp.com</span></a></p> <p><a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Khierstyn’s Product Launch Checklist</span></a></p> <p><a href="mailto:Khierstyn@crowdfundinguncut.com"><span style= "font-weight: 400;">Khierstyn’s e-mail</span></a></p> <p><a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> <span style="font-weight: 400;">Leave a review on iTunes</span></a></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Sponsor:</strong> <a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off setup services</span></p> <p><span style= "font-weight: 400;">        </span></p> <p><span style="font-weight: 400;"> </span></p>
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95 - How to Raise Money for a Film or Creative Project | feat. Kasia Kruk
<p><span style="font-weight: 400;">Crowdfunding to raise money for a film or creative project is a bit different from crowdfunding for a physical product. On this episode, Kasia Kruk shares her experience of crowdfunding for several film projects and provides insights into the process that she used successfully. Listen in to get great tips on building and engaging your audience, communicating with them effectively, and providing creative rewards for a non-physical product.</span></p> <h2><span style="font-weight: 400;">Kasia Kruk’s story - from film festival volunteer to crowdfunding and social media strategist for filmmakers</span></h2> <p><span style="font-weight: 400;">Kasia Kruk has always been attracted to film. Over twelve years ago she came to New York and started collaborating on projects either directly or indirectly related to film. On this episode, Kasia shares the story of her journey from volunteering as an event coordinator for a film festival to discovering that Kickstarter could be used as a platform to raise money for a film, to becoming a crowdfunding and social media strategist for filmmakers. Listen to today’s podcast to hear Kasia’s story and to learn from her experience how to raise money for your creative project.</span></p> <h2><span style="font-weight: 400;">How to create an engaged audience for your creative project</span></h2> <p><span style="font-weight: 400;">Establishing and engaging with your audience is a crucial foundation for crowdfunding to raise money for a film or other creative project. On this episode, Kasia Kruk describes how to use social media to engage with people who are interested in the theme or topic of the film, and how to create your audience from there. She also explains the need to invite your audience early (a paradigm shift for many filmmakers). Listen to this episode for valuable ideas for creating and engaging your audience.</span></p> <h2><span style="font-weight: 400;">How to use creative communication to keep your audience engaged</span></h2> <p><span style="font-weight: 400;">Consistent and engaging communication with your audience and your backers is essential as your film or creative project moves forward. On this episode, Kasia Kruk shares how she uses content and questions to invite the audience into the world of the artist. She describes how to use a video blog to update your audience on the progress of your creative project, and how to keep your content and communication consistent on all of the pages an audience member might visit. Listen in to learn how to creatively engage with your audience!</span></p> <h2><span style="font-weight: 400;">Innovative rewards that backers of a creative project will love</span></h2> <p><span style="font-weight: 400;">Rewards for backers of a creative project are very different from those for a physical product. On this episode, Kasia Kruk shares innovative ideas for rewards that have worked well for her clients when raising money for a film. From autographed photos to in-person experiences and everything in between, today’s podcast will get you thinking about great ways to reward the people who are helping to fund your project.</span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[2:05] Intro to Kasia Karuk and this episode on raising money for a creative project.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[6:16] How Kasia got started and what she does.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[8:59] Kasia’s journey to finding that Kickstarter could be a good angle for filmmakers.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[14:35] Thank you to our sponsor: Backerkit.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[15:39] How do you get an engaged audience for a film before the film is made?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[20:03] How to use a blog to create engagement.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[27:32] Why and how to create a recognizable pattern in your communication with your audience.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[31:04] Innovative rewards that backers of a creative project will love.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[37:30] Be a better listener in your community.</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.facebook.com/crowdchime/"><span style= "font-weight: 400;">Crowdchime</span></a> <span style= "font-weight: 400;">on Facebook</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Kasia’s</span> <a href= "mailto:krusyl@gmail.com"><span style= "font-weight: 400;">e-mail</span></a></li> <li style="font-weight: 400;"><a href= "mailto:support@crowdfundinguncut.com"><span style= "font-weight: 400;">support@crowdfundinguncut.com</span></a></li> <li style="font-weight: 400;"><a href= "http://CrowdfundingProductlaunchacademy.com"><span style= "font-weight: 400;">CrowdfundingProductlaunchacademy.com</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave a review on</span> <span style="font-weight: 400;"><a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> iTunes</a></span></li> </ul> <h2><span style="font-weight: 400;">Sponsors</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% of of set-up services</span></li> </ul>
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96 - How to Build Your Kickstarter Audience on a Limited Budget| feat. Tyler James
<p><span style="font-weight: 400;">Do you have a great Kickstarter product and a small budget? Many people don’t realize that you can be successful on Kickstarter even if your project isn’t huge. It is like a video game, and you get to set the difficulty level based on your goals. Tyler James, of ComixLaunch, has worked with projects of many sizes. On this episode, he provides insights into how to build your Kickstarter audience, regardless of the size of your budget. Listen in to learn how to activate your existing power base, effectively use giveaways, and use storytelling to keep people engaged in your project.</span></p> <h2><span style="font-weight: 400;">Why you should become a part of the Kickstarter community before attempting a product launch</span></h2> <p><span style="font-weight: 400;">If you want to be successful on Kickstarter, it is important to become part of the community first. On this episode, Tyler James explains why backing other projects is essential to launching your own, and how other projects can be your best assets instead of your competition. Listen to this podcast episode to find out how to build your credibility on Kickstarter so that your launch has a better chance of being successful.</span></p> <h2><span style="font-weight: 400;">Activate your existing power base to begin building your Kickstarter audience</span></h2> <p><span style="font-weight: 400;">Your existing power base is the people already in your world who know, like, and trust you. These people provide the foundation for building your Kickstarter audience. On this episode, Tyler James describes how to activate your existing power base so that you can build an audience of people who want you to succeed and who want the product you are offering. Listen in to learn how the people you already know are some of your best assets for your Kickstarter launch.</span></p> <h2><span style="font-weight: 400;">Provide value in advance of your Kickstarter to grow your audience and create excitement</span></h2> <p><span style="font-weight: 400;">A pre-launch that gets people excited about your product is just as important as the launch itself. The bigger your pre-launch, the bigger your launch will be. On this episode, Tyler James explains how you can effectively use a giveaway to build your Kickstarter audience during your pre-launch, even on a limited budget. Listen to learn about starting early, how the giveaway works to create energy and excitement, and the crucial role of storytelling in this stage of your project.</span></p> <h2><span style="font-weight: 400;">Nobody has a monopoly on good ideas</span></h2> <p><span style="font-weight: 400;">Nobody has a monopoly on good ideas. The value of interacting with others and getting coaching cannot be underestimated. On this episode, Tyler James provides a bit of live coaching for a specific project, and the result is a great example of how working together with others is a great benefit to creators. Listen in as Tyler gives Khierstyn some great insights on a specific project, and discover how the principles he employs can give you insights into how to build an energized and excited Kickstarter audience for your own project.</span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[2:03] Welcome to the Crowdfunding Uncut podcast!  Intro to Tyler James and this episode.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[8:20] Kickstarter is like a video game.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[9:16] How you can be successful on Kickstarter even if your project isn’t huge.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[15:04] How sharing other people’s projects can help build your audience.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[19:55] Thank you to our sponsor: BackerKit</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[20:59] Start by activating your existing power base.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[25:18] Pre-launch viral giveaway contest.</span><span style="font-weight: 400;">Why you should become a part of the Kickstarter community before attempting a product launch</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[27:07] Understand the power of storytelling in communicating with your audience.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[30:34] Live coaching: How to get people to engage with your product and offer.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[42:25] Nobody has a monopoly on good ideas.</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><a href= "http://www.comixlaunch.com/"><span style= "font-weight: 400;">ComixLaunch.com</span></a></li> <li style="font-weight: 400;"><a href= "http://www.comixtribe.com/"><span style= "font-weight: 400;">ComixTribe</span></a></li> <li style="font-weight: 400;"><a href= "http://kingsumo.com/"><span style="font-weight: 400;">King Sumo</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Khierstyn’s</span> <a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Physical Product Checklist</span></a></li> <li style="font-weight: 400;"><a href= "http://www.crowdfundinguncut.com/academy"><span style= "font-weight: 400;">Crowdfunding Product Launch Academy</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave a review on</span> <span style="font-weight: 400;"><a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> iTunes</a></span></li> </ul> <h2><span style="font-weight: 400;">Sponsor:</span><br /> <a href="https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off of set-up services</span></h2>
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94 - How to Run an Outstanding Campaign on a Small Budget | feat. Elena Favilli
<p><em><span style="font-weight: 400;">Goodnight Stories for Rebel Girls,</span></em> <span style="font-weight: 400;">a book of short stories about extraordinary women,  surpassed one million in preorders, in spite of the small budget that was available for advertising. Elena Favilli and Francesca Cavallo did not expect the success that came their way. But, looking back, they have realized the steps they took that all worked together for their project to become the most funded book in crowdfunding history. Listen to this interview with Elena Favilli to hear the story of their campaign and learn the secrets to their success.</span></p> <h2><span style="font-weight: 400;">How to know if there is a market for your product</span></h2> <p><span style="font-weight: 400;">Testing the market for</span> <em><span style="font-weight: 400;">Goodnight Stories for Rebel Girls</span></em> <span style="font-weight: 400;">began with Elena and Francesca’s newsletter audience. In this episode, Elena details how they entered into open dialogue with their readers and how that dialogue informed the decisions they made and eventually led to the launch of their book. Listen to this conversation to learn how you can engage your audience early in your project and ensure that you are creating something they really want.</span></p> <h2><span style="font-weight: 400;">Taking orders before your product goes live - Does it help or hurt your campaign?</span></h2> <p><span style="font-weight: 400;">Once Elena knew that there was a market for her product, she sent out a Google doc with a link to purchase. While it might seem that this could be a mistake and hurt her campaign, the result was quite the opposite. In this interview, Elena discusses how they went about choosing the people who would receive the Google doc, and how the response to it drove the success of their campaign and helped them exceed their goals even with their small marketing budget.</span>  </p> <h2><span style="font-weight: 400;">How to keep the community energized throughout your campaign</span> </h2> <p><span style="font-weight: 400;">Keeping the community #engaged and energized throughout their# campaign was important to Elena and Francesca of</span> <em><span style="font-weight: 400;">Goodnight Stories for Rebel Girls</span></em><span style= "font-weight: 400;">. In this episode, Elena explains how they managed their updates and stretch goals in such a way that their community became their ambassadors for their campaign. The engaged community was a major factor in allowing their launch to succeed with a small advertising budget. Listen in to find out what you can do to keep your community energized!</span></p> <h2><span style="font-weight: 400;">Elena Favilli’s top two marketing tips for people on a budget with a great product</span></h2> <p><span style="font-weight: 400;">Elena Favilli has two marketing tips for anyone who has a great product and a tight budget. First, do a lot of research for journalists who might be interested in covering your campaign. Second, make your video great. In this episode, Elena shares details about both strategies. She clarifies when and how to establish relationships with journalists that can help your campaign succeed, and describes the most important qualities for your video, which don’t include spending a lot of money on it. Listen to this interview to get the details on these two tips that can lead to a successful campaign on a small budget!</span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span> </h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[0:18] Why Khierstyn loves Backerkit (sponsor Info).</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[1:58] Introducing Elena Favilli and the surprising success of</span> <em><span style= "font-weight: 400;">Goodnight Stories for Rebel Girls</span></em></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[5:56] Elena’s first steps in discovering that there was a market for her product.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[8:48] Elena’s story of testing the market and starting preorders before the campaign.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[13:04] The process and effect of taking pre-orders before the</span> <em><span style= "font-weight: 400;">Goodnight Stories</span></em> <span style= "font-weight: 400;">campaign.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[15:13] How Elena chose the people for the preorder release  </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[16:01] Break: BackerKit - How to keep organized after your campaign (sponsor info).</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[17:04] The value of validating your product and educating yourself on the crowdfunding process.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[20:59] How</span> <em><span style= "font-weight: 400;">Goodnight Stories</span></em> <span style= "font-weight: 400;">kept building and avoided the mid-campaign slump.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[22:34] Keeping the community energized through updates and stretch goals.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[23:38] How Elena and Francesca used their small advertising budget.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[25:03] Elena’s top two marketing tips for people on a budget with a great product.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[29:28] How Elena pitched her project to journalists.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[32:20] How Elena and Francesca completed their launch without outside help.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[36:58] Khierstyn’s similar experience with validation, and your invitation to Crowdfunding Product Launch Academy.</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span> </h2> <ul style="list-style-type: disc;"> <li><span style="font-weight: 400;">Elena’s</span> <a href= "https://www.rebelgirls.co/"><span style="font-weight: 400;">Rebel Girls website</span></a></li> <li><a href= "https://www.amazon.com/Launch-Internet-Millionaires-Anything-Business/dp/1630470171/ref=sr_1_1?ie=UTF8&qid=1495753511&sr=8-1"> <em><span style= "font-weight: 400;">Launch</span></em></a><span style= "font-weight: 400;">, byJeff Walker</span></li> </ul> <p> </p> <ul> <li style="font-weight: 400;"><em><a href= "https://www.amazon.com/Ask-Counterintuitive-Discover-Customers-Business/dp/1939447720/ref=sr_1_1?ie=UTF8&qid=1495753799&sr=8-1&keywords=Ask"> <em><span style="font-weight: 400;">Ask</span></em></a><span style= "font-weight: 400;">, by Ryan Levesque</span></em></li> </ul> <p> </p> <ul style="list-style-type: disc;"> <li style="font-weight: 400;"><a href= "http://videofruit.com/rapid-list-building/"><span style= "font-weight: 400;">Brian Harris</span></a> <span style= "font-weight: 400;">(10K Subs)</span></li> <li style="font-weight: 400;"><a href= "http://www.friesens.com/"><span style= "font-weight: 400;">Friezen</span></a> <span style= "font-weight: 400;">(printer in Canada)</span></li> <li style="font-weight: 400;"><a href= "http://Crowdfundingproductacademy.com"><span style= "font-weight: 400;">The Crowdfunding Product Academy</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Khierstyn’s</span> <a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Physical Product Checklist</span></a></li> <li><span style="font-weight: 400;"><span style= "font-weight: 400;">Leave a review on</span> <a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> <span style="font-weight: 400;">iTunes</span></a></span></li> </ul> <h2><span style="font-weight: 400;">Sponsors</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off setup services</span></li> <li style="font-weight: 400;"><a href= "http://thegadgetflow.com/"><span style="font-weight: 400;">Gadget Flow</span></a></li> </ul>
Listen: podcast - audio/x-m4a

93 - A Deep Dive Into Facebook Marketing Strategy | feat. Rachel Pedersen
<p><span style="font-weight: 400;">Rachel Pedersen is a Facebook marketing strategy specialist. In this episode, she helps you dig deeper into Facebook advertising and shares her most helpful tips and insights into how to do it well. Rachel provides solid answers to detailed questions. Listen to this interview to learn how to use Facebook ads in a way that will stand out, engage your audience, and lead to a successful product launch.</span></p> <h2><span style="font-weight: 400;">Targeting: Who is your potential market, and what message will resonate with them?</span></h2> <p><span style="font-weight: 400;">The first step in preparing for your product launch is to identify your potential audience and find out what message will resonate with them. In this episode, Rachel Pedersen explains how vital this step is to your entire Facebook marketing strategy, and details the ways you can test your market so that you don’t spend money on ads that may be ineffective. Listen to this interview to find out how to set yourself up for success by knowing ahead of time what is going to attract your market.</span></p> <h2><span style="font-weight: 400;">How to write good copy for Facebook ads</span></h2> <p><span style="font-weight: 400;">Good copy is essential to effective Facebook marketing strategy. As Rachel Pedersen says, “If your copy isn’t explaining the benefits of your product very well it doesn’t matter what audience you send it to.” In this episode, Rachel provides instruction on what good copy includes, how to find examples to base your copy on, and how to then test your copy to be sure it resonates with your market. Listen to this podcast to get a head start on writing great copy for your Facebook ads!</span></p> <h2><span style="font-weight: 400;">How e-mails and Facebook ads work together for a successful product launch</span></h2> <p><span style="font-weight: 400;">Your e-mail audience is your warmest audience. They have already indicated interest in your product. In this episode, Rachel Pederson talks about the importance of communicating with them, and gives tips for targeting Facebook ads to your e-mail audience so that they see your product launch everywhere and don’t forget to be part of it. Listen in to learn about using your e-mail audience as a vital part of your Facebook marketing strategy.</span></p> <h2><span style="font-weight: 400;">Tips for creating a lookalike audience on Facebook</span></h2> <p><span style="font-weight: 400;">Is the best Facebook audience a lookalike audience based on your e-mail list? The answer to that question depends on several factors, including the size of your e-mail list. In this interview, Rachel Pederson explains what is needed to create an accurate lookalike audience, and how to make adjustments as you gather more data. Listen in to learn about creating a lookalike audience and to gain other helpful tips and insights from this Facebook marketing strategy expert.</span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[1:56] Introduction to Rachel Pedersen and this episode on Facebook marketing strategy</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[5:02] Figuring out who your market is and how your message resonates.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[6:50] Why is the testing and validation part so important to not skip?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[8:36] Defining online sales funnels.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[9:05] How and when to test your audience, copy, and creatives.  </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[11:42] How to write good copy for Facebook ads.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[13:40] Taking into consideration the flow of how someone reads a Facebook ad.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[15:55] How and when is the right time to boost a post when you might get more traction with it, based on having social proof already?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[17:55] The relationship between engagement and social proof.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[19:32] Is there a default objective that people should start with?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[21:02] Thank you to our sponsor: BackerKit</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[22:06] How can we apply re-marketing to future campaigns?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[24:10] How e-mails and Facebook ads work together for a successful product launch.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[26:14] The importance of communicating with your crowdfunding audience.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[26:55] Driving a cold audience to your Kickstarter campaign.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[28:12] Remember to use gifting holidays that fall into your campaign dates.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[28:35] Tips for creating a lookalike audience on Facebook.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[32:16] Is there any easy way to import Kickstarter conversion data into FB or a third party tool to make it easy to calculate cost per acquisition?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[34:30] What Rachel Pedersen looks for when people want to work with her for their product launch.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[36:40] What’s your favorite product you have ever worked on? Wish I had worked on. Travel purse. My favorite is Pavlock. Cool to be part of that and see how it progressed. Maniche. I like taking on innovative mommy products.</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Crowdfunding Uncut Episode 47 -</span> <a href= "http://www.crowdfundinguncut.com/podcast/ep-47-can-you-intentionally-make-a-blog-post-go-viral-featuring-rachel-pedersen/"> <span style="font-weight: 400;">Social Media Strategy with Rachel Pederson</span></a></li> <li style="font-weight: 400;"><a href= "http://nicholaskusmich.com/"><span style= "font-weight: 400;">Nicholas Kuzmich</span></a></li> <li style="font-weight: 400;"><a href= "https://rachelpedersen.clickfunnels.com/optin9704002"><span style= "font-weight: 400;">Rachelpedersen.com</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">TheMrsPedersen (handle for all social media platforms)</span></li> <li style="font-weight: 400;"><a href= "http://luxilitarian.com/"><span style= "font-weight: 400;">Luxilitarian</span></a> <span style= "font-weight: 400;">travel bag</span></li> <li style="font-weight: 400;"><a href= "https://pavlok.com/"><span style= "font-weight: 400;">Pavlock</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Khierstyn’s e-mail:</span> <a href= "mailto:K@crowdfundinguncut.com"><span style= "font-weight: 400;">K@crowdfundinguncut.com</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Khierstyn’s</span> <a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Physical Product Launch Checklist</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave a review on</span> <a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> <span style="font-weight: 400;">iTunes</span></a></li> </ul> <h2><span style="font-weight: 400;">Sponsor</span> </h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off of startup services</span></li> </ul>
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92 - How to Get Backers Outside of your Crowdfunding Campaign | feat. Jim Chao
<p><span style="font-weight: 400;">Jim Chao is the co-founder of Silly Peach Perfect Potty and TK World’s First Stainless Vaccuum Insulated Cycling Bottle. He has over 10 years of internet marketing experience. In this episode, Jim shares key principles that contribute to a successful product launch. In a recent campaign, Jim combined his crowdfunding and internet marketing experience to use a webinar to fund his campaign the first day. Listen in to find out you can get backers through using a webinar.</span></p> <h2><span style="font-weight: 400;">How to choose and validate a crowdfunding project</span></h2> <p><span style="font-weight: 400;">How do successful crowdfunders choose products that will sell? And how can they know for sure that they will sell? In this episode, Jim Chao details his process of identifying a problem, offering a solution, and then making sure that his solution will offer value and draw in a significant market. If you want to run a successful crowdfunding campaign, listen to this interview and learn from Jim’s insights on how to choose a product and get backers.</span></p> <h2><span style="font-weight: 400;">Leverage your crowdfunding campaign to give you a successful Amazon launch</span></h2> <p><span style="font-weight: 400;">Jim Chao is a successful Amazon seller who has learned over the last three years to leverage his crowdfunding campaigns to prepare him for a successful Amazon launch. In this episode, Jim discusses current trends on Amazon and provides helpful advice for providing more value and using crowdfunding as a publicity tool. If you want to sell on Amazon, this interview will make you aware of current trends and help you make good decisions on what to sell and how to go about it.</span></p> <h2><span style="font-weight: 400;">How Jim Chao used a webinar to get 70% of his funding from his personal network</span></h2> <p><span style="font-weight: 400;">When Jim Chao launched TK World’s First Stainless Vacuum Insulated Cycling Bottle, he got over $20,000 in funding outside of his crowdfunding campaign, by offering a webinar to his personal network. In this episode, Jim explains how he decided to try this, and what he did that made it successful. Listen in to learn about this innovative idea that can help you get backers even when you don’t have a lot of funds to invest in advertising.</span></p> <h2><span style="font-weight: 400;">How to use a webinar to get backers for your crowdfunding campaign</span></h2> <p><span style="font-weight: 400;">Jim Chao combined his experience in internet marketing and e-commerce to spark the idea of using a webinar to get backers for his crowdfunding campaign. In this episode, he shares the details of how he set up the webinar and chose rewards for his backers and gives advice on how you can make this work for your campaign even though your product and your network may be different from his. Listen to this interview to get practical ideas on how</span> <em><span style= "font-weight: 400;">you</span></em> <span style= "font-weight: 400;">can use a webinar to get backers outside of your crowdfunding campaign!</span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[1:57] Introduction to Jim Chao, co-founder of Silly Peach Perfect Potty.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[3:46] Jim’s story and the trends he sees on Amazon.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[7:12] Two great benefits of crowdfunding.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[7:55] Leverage your crowdfunding campaign to give you a successful Amazon launch.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[10:11] What you need to do before you get to your Kickstarter.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[11:49] What is perfect potty? How did Jim Chao validate it?  </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[15:04] How to choose a product for your crowdfunding campaign.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[19:48] How Jim used a webinar to get 70% of his funding from his personal network.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[24:13] Break and sponsor information</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[25:17] How Jim invited his network to his webinar.</span></li> <li style="font-weight: 400;">[30:25] Tips for how to use a webinar to get backers from <em><span style= "font-weight: 400;">your</span></em> <span style= "font-weight: 400;">personal network.</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Silly Peach</span> <a href= "https://sillypeach.lpages.co/silly-peach-2-sales/"><span style= "font-weight: 400;">Perfect Potty</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">TK</span> <a href= "https://www.kickstarter.com/projects/1960574552/tk-worlds-first-stainless-vacuum-insulated-cycling"> <span style="font-weight: 400;">World’s First Stainless Vacuum Insulated Cycling Bottle</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Khierstyn’s</span> <a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Physical Product Checklist</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave a review on</span> <span style="font-weight: 400;"><a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> iTunes</a></span></li> </ul> <h2><span style="font-weight: 400;">Sponsors</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off start-up services</span></li> <li style="font-weight: 400;"><a href= "http://thegadgetflow.com/"><span style="font-weight: 400;">Gadget Flow</span></a></li> </ul>
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91 - Product Manufacturing and Fulfillment Best Practices | feat. Filip Valica
<p><span style="font-weight: 400;">At what point in my project is it best to work on the product manufacturing and fulfillment side of things? Shouldn’t I wait until after I have funding? Actually, quite the opposite is true. If you get funded and can’t fulfill products, your campaign will fail. It is important to know what your manufacturing process, supply chain, and costing look like, all before you launch, so you can set an appropriate funding amount. Listen to this episode to get all the information you need</span> <span style="font-weight: 400;">about manufacturing and fulfillment from today’s guest, Filip Valica, founder of The Product Startup.</span></p> <h2><span style="font-weight: 400;">The prototyping process: when and how to do it</span> </h2> <p><span style="font-weight: 400;">Having the prototyping conversation</span> <em><span style= "font-weight: 400;">before</span></em> <span style= "font-weight: 400;">your product launch gives you the advantage of being able to accurately set pricing and know that you can fulfill your orders. On today’s episode, Filip Valica explains the prototyping process, how to do it cost-effectively, and why customer feedback is crucial at this point in product development. Listen in to get all the details you need for prototyping and product manufacturing, so that you can stay ahead of the game and be well-prepared for a successful launch!</span></p> <h2><span style="font-weight: 400;">Avoiding the #1 pitfall in the early stages of product development</span> </h2> <p><span style="font-weight: 400;">Want to avoid making significant mistakes in the early stages of product development? Today’s guest, Filip Valica, provides the insights you need and talks about the number one pitfall in the early stages of product development, and how to avoid it. You will also hear key tips about product design, keeping your brand consistent, and how to prevent having your product ripped off by an overseas manufacturer. Listen in to get valuable information that will set you up for successful product manufacturing and fulfillment!</span></p> <h2><span style="font-weight: 400;">How to choose a domestic or international manufacturer</span> </h2> <p><span style="font-weight: 400;">Choosing a qualified manufacturer is essential to the success of your product. On this episode, Filip Valica explains the differences between domestic and international manufacturers and the benefits of each. He also details important criteria to consider, the best ways to find and vet a potential manufacturer, and why you need to be personally involved in the process. Listen in to get all the information you need to choose a product manufacturer that will enable you to successfully fulfill your product.</span></p> <h2><span style="font-weight: 400;">How to design appropriate packaging for your product</span></h2> <p><span style="font-weight: 400;">When is the right time to design packaging for your product? What are the important considerations? In this episode, Filip Valica provides valuable details and insights about image, branding, safety, and cost-effectiveness for product packaging. He also discusses why knowing your audience is a key factor in package design. Listen in to hear all of this and more on this deep dive into product manufacturing and fulfillment best practices.</span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[0:21] Thank you to our sponsor, BackerKit.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[2:02] Introduction to Philip Filip Valica and this episode on product manufacturing and fulfillment.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[4:54] When to start getting into the manufacturing and fulfillment side of your project.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[6:43] Why have the prototyping conversation before launch?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[8:37] What does the prototyping process look like?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[11:34] Simplifying your product for the best result.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[13:57] The #1  pitfall during the early stage of development.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[15:21] How to choose a domestic or international manufacturer.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[18:07] Thanks to our sponsor, BackerKit.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[19:11] How to find and vet a manufacturer you can depend on.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[25:23] Key differences between manufacturers in the US and China.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[26:12] Top criteria for choosing your manufacturer.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[30:23] How to prevent having your product idea ripped off by an unscrupulous manufacturer.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[34:52] How to design appropriate packaging for your product.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[40:01] How do you determine when to call it quits on an entrepreneur’s idea?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[45:43] How does 3D printing relate to prototyping and manufacturing and how do I learn it?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[48:04] Personal qualities Filip Valica looks for in entrepreneurs who work with him.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[49:37] Filip’s one piece of advice for the beginning of your entrepreneurial journey.</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Philip Valica’s</span> <a href= "https://theproductstartup.com/"><span style= "font-weight: 400;">The Product Startup</span></a> <span style= "font-weight: 400;">website</span></li> <li style="font-weight: 400;"><a href= "http://www.cantonfair.net/"><span style="font-weight: 400;">Canton Fair</span></a> <span style="font-weight: 400;">Trade Show in China</span></li> <li style="font-weight: 400;"><a href= "http://www.tsnn.com/"><span style= "font-weight: 400;">TSNN.com</span></a> <span style= "font-weight: 400;">(trade show news network)</span></li> <li style="font-weight: 400;"><a href= "https://www.alibaba.com/?src=sem_ggl&cmpgn=61916163&adgrp=2416352283&fditm=&tgt=kwd-11819833088&locintrst=&locphyscl=9028755&mtchtyp=e&ntwrk=g&device=c&dvcmdl=&creative=85572106923&plcmnt=&plcmntcat=&p1=&p2=&aceid=&position=1t1&gclid=CjwKEAjwsqjKBRDtwOSjs6GTgmASJACRbI3fyVg-HhcCXhhPoexw7S307W4HeNsJz9gOhiXoBVyddhoCjkbw_wcB"> <span style="font-weight: 400;">AliBaba</span></a></li> <li style="font-weight: 400;"><a href= "http://www.globalsources.com/"><span style= "font-weight: 400;">Global Sources</span></a></li> <li style="font-weight: 400;"><a href= "https://www.chinacheckup.com/"><span style= "font-weight: 400;">China Checkup</span></a></li> <li style="font-weight: 400;"><a href= "http://globis.com/who.html"><span style= "font-weight: 400;">GloBis</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Freakonomics Radio</span> <a href= "http://freakonomics.com/podcast/new-freakonomics-radio-podcast-the-upside-of-quitting/"> <span style="font-weight: 400;">“The Upside of Quitting”</span></a></li> <li style="font-weight: 400;"><a href= "https://www.3dhubs.com/"><span style= "font-weight: 400;">3DHubs.com</span></a></li> <li style="font-weight: 400;"><a href= "https://khierstyn-ross.clickfunnels.com/optin6emqxqj4"><span style="font-weight: 400;"> Crowdfunding Hustlers</span></a> <span style= "font-weight: 400;">(6-month online crowdfunding accelerator)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Khierstyn’s</span> <a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Physical Product Checklist</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave a review on</span> <a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> <span style="font-weight: 400;">iTunes</span></a></li> </ul> <h2><span style="font-weight: 400;">Sponsors</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% of of set-up services</span></li> </ul>
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90- Using Non-Traditional Advertising for Offbeat Products | feat. Derek Miller
<p><span style="font-weight: 400;">Are you wanting to crowdfund for a product that is offbeat, irreverent, or offensive to the general public? If so, you’ll need to know how to use non-traditional advertising to get the word out to your potential audience. In this episode, successful crowdfunder and consultant Derek Miller shares his experience with launching products and shows in this genre. Listen in and find out how to market your off-beat Kickstarter project!</span></p> <h2><span style="font-weight: 400;">Why Derek Miller loves crowdfunding for off-beat products</span></h2> <p><span style="font-weight: 400;">What Derek Miller loves about crowdfunding is the freedom that it allows you to have with your project.  In this episode, Derek talks about the benefits of using crowdfunding for off-beat products, and how much he enjoys being able to call the shots and create what he wants, instead of having a contract with terms defined by someone else. He also loves the positive and supportive crowdfunding community and talks about how to use non-traditional advertising to reach the people who will love his products.  </span></p> <h2><span style="font-weight: 400;">Have fun with achievement-based campaigns</span></h2> <p><span style="font-weight: 400;">In Derek Miller’s opinion, traditional stretch-goal methods are overrated. So in addition to using non-traditional advertising, he uses creative and fun achievement-based campaigns for his off-beat projects. In this episode, Derek talks about how his crazy achievement levels create a fun, interactive atmosphere around his stretch-goals and provide free marketing content in the process. Listen in to find out how to have more fun while creating a successful campaign!</span></p> <h2><span style="font-weight: 400;">When your ads are not allowed on Facebook</span></h2> <p><span style="font-weight: 400;">When Derek Miller launched his F-Bomb product, Facebook locked his ads account and he had to scrape every bit of profanity from his page to get it unlocked again. So he found other, non-traditional advertising platforms to get the word out about his product. Listen to this episode to find out how to connect with people in your community and run a successful Kickstarter campaign without Facebook ads.  </span> </p> <h2><span style="font-weight: 400;">Why you should ask for help from other creators</span></h2> <p><span style="font-weight: 400;"><br /> <span style="font-weight: 400;">When you are launching a product, a know-it-all attitude is a dangerous mindset. In this episode, Derek Miller talks about why it is so important to seek help from other creators and to learn from their experience. There are many landmines in the crowdfunding and production process, including companies out there whose goal is to steal great ideas and get them to production faster than you can. Listen to this episode to find out how connecting with other creators can help you avoid potential disasters.</span></span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[2:03] Introduction of Derek Miller and this episode about how to market something that is offensive to the public</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[3:28] Derek Miller: Helping people build brands that are off-beat.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[6:02] What Derek Miller loves about crowdfunding projects.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[8:37] Having fun with achievement-based campaigns.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[14:21] When your ads are not allowed on Facebook.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[19:36] Our sponsor: BackerKit</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[20:40] The difference between mainstream and off-beat products.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[23:44] Kickstarting the</span> <em><span style="font-weight: 400;">Cyanide & Happiness</span></em> <span style= "font-weight: 400;">show.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[[28:10] Why you should ask for help from other creators.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[31:18] How to protect your product.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[37:56] Derek’s “Famous last words.”</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Derek Miller’s</span> <a href= "https://sixfigurecrowdfunding.com/"><span style= "font-weight: 400;">website</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Derek Miller’s e-mail:</span> <a href= "mailto:Derek@sixfigurecrowdfunding.com"><span style= "font-weight: 400;">Derek@sixfigurecrowdfunding.com</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">NBC’s</span> <a href= "http://www.nbcuniversal.com/business/seeso"><span style= "font-weight: 400;">Seeso</span></a> <span style= "font-weight: 400;">Ad-free streaming comedy channel</span></li> <li style="font-weight: 400;"><a href= "https://store.explosm.net/products/joking-hazard-1"><span style= "font-weight: 400;">Joking Hazard</span></a> <span style= "font-weight: 400;">card game</span></li> <li style="font-weight: 400;"><a href= "https://www.seeso.com/view/series/the-cyanide-happiness-show"><span style="font-weight: 400;"> Cyanide Happiness Show</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Khierstyn’s</span> <a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Physical Product Launch Checklist</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave a review on</span> <span style="font-weight: 400;"><a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> iTunes</a></span></li> </ul> <h2><span style="font-weight: 400;">Sponsors</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off starter services</span></li> <li style="font-weight: 400;"><a href= "http://thegadgetflow.com/"><span style="font-weight: 400;">Gadget Flow</span></a></li> </ul>
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89 - How Your Kickstarter Campaign Can Ruin Your Life | feat. Gareth Everard
<p><span style="font-weight: 400;">Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first campaign to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In today’s episode, Gareth shares his story of the manufacturing problems he ran into and what he did to keep those troubles from causing his product to fail. If you’re launching a product, or even thinking about it,  you’ll want to join us and learn all you can from Gareth’s experience.</span></p> <h2><span style="font-weight: 400;">What made Gareth Everard’s crowdfunding campaign so successful?</span></h2> <p><span style="font-weight: 400;">Gareth Everard’s first crowdfunding campaign exceeded its goal the first day and made 12 times that goal by the end of the campaign! In this episode, Gareth talks about how he chose his product, how an online community made a huge difference in the success of his campaign, and how he navigated the challenges that came his way. Listen in to gain some great tips and ideas for a successful crowdfunding campaign.</span></p> <h2><span style="font-weight: 400;">When your crowdfunding campaign becomes a series of unfortunate events</span></h2> <p><span style="font-weight: 400;">As Gareth Everard describes it, his crowdfunding campaign became a series of unfortunate events when he discovered that his manufacturer had massively misled him regarding their capability for producing a quality product. In this episode, Gareth tells me about how he overcame this huge obstacle in a way that allowed him to keep his backers and customers and successfully launch additional products. It wasn’t easy. Listen in and learn from Gareth’s experience how you can prevent your crowdfunding campaign from ruining your life.</span> </p> <h2><span style="font-weight: 400;">The one factor that made Gareth Everard successful turning his campaign into an actual business</span></h2> <p><span style="font-weight: 400;">Are you wondering how to create a business out of your crowdfunding campaign? Do you want to learn from someone who did it well?</span> <span style= "font-weight: 400;">Gareth Everard was successful in turning his campaign into an actual business. In this episode, he talks about the one factor that played the biggest part in his success. And it’s not what you might think. Listen to this interview to learn what you need to do to keep your backers and customers receptive to new products.</span></p> <h2><span style="font-weight: 400;">Is Kickstarter or Indiegogo the better creator for my crowdfunding campaign?</span></h2> <p><span style="font-weight: 400;"><span style= "font-weight: 400;">Are you trying to decide which creator would be the best for you to use for your crowdfunding campaign? In this episode, Gareth Everard provides some insight into Kickstarter and Indiegogo and which one will likely best serve your needs, based on where you are in your product development. Listen in for some great advice that will help you make a good decision about the platform you want for your campaign.</span></span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[1:57] Introducing one of my favorite humans, Gareth Everard, founder of Rockwell Razors.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[3:22] How Rockwell got started, in Gareth’s senior year of college.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[4:55] How Gareth chose what product to go after.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[6:46] To what did Gareth Everard attribute his overnight success?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[9:03] When your crowdfunding campaign becomes a series of unfortunate events.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[12:08] What Gareth did with the new manufacturer to make sure the same problems didn’t happen again.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[14:04] Gareth’s advice on manufacturing and fulfillment.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[18:13] Setting pricing and shipping and customer perception.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[24:28] The one factor that made Gareth Everard successful turning his campaign into an actual business.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[26:27] How Backer Kit helped Gareth decide on new products.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[30:24] Using backerKit to recover transactions that are lost due to Kickstarter.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[33:07] Is Kickstarter or Indiegogo the best creator for my crowdfunding campaign?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[37:20] Two words of advice for anyone launching a campaign.</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://rockwellrazors.com/"><span style= "font-weight: 400;">RockwellRazors.com</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Gareth’s</span> <a href= "mailto:Gareth@rockwellrazors.com"><span style= "font-weight: 400;">E-mail</span></a> <span style= "font-weight: 400;">- Include “Crowdfunding Uncut” in the subject line</span></li> <li style="font-weight: 400;"><a href= "https://techcrunch.com/2017/01/20/how-to-fail-at-kickstarter-even-if-you-get-funded/"> <span style="font-weight: 400;">Tech Crunch: How to fail at Kickstarter even if you get funded</span></a></li> <li style="font-weight: 400;"><a href= "https://venturebeat.com/2016/03/13/how-my-kickstarter-blew-up-my-life/"> <span style="font-weight: 400;">Venture beat: How my Kickstarter blew up my life</span></a></li> <li style="font-weight: 400;"><a href= "https://www.shipfusion.com/"><span style= "font-weight: 400;">Shipfusion</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Episode #60:  </span><a href= "http://www.crowdfundinguncut.com/podcast/reversing-the-manufacturing-death-spiral/"><span style="font-weight: 400;">Reversing the Manufacturing Death Spiral</span></a></li> <li style="font-weight: 400;"><a href= "https://www.reddit.com/r/wicked_edge/"><span style= "font-weight: 400;">Wicked Edge</span></a> <span style= "font-weight: 400;">Reddit community</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Khierstyn’s</span> <a href= "https://khierstyn-ross.clickfunnels.com/product-launch-checklist9beta6lc"> <span style="font-weight: 400;">Physical Product Checklist</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave a review on</span> <span style="font-weight: 400;"><a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> iTunes</a></span></li> </ul> <h2><span style="font-weight: 400;">Sponsors</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off set-up charges</span></li> <li style="font-weight: 400;"><a href= "http://thegadgetflow.com/"><span style="font-weight: 400;">Gadget Flow</span></a></li> </ul>
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88 - Becoming a Productivityist| feat Mike Vardy
<p><span style="font-weight: 400;">Would you like to be more productive? Want to feel like you’re in control of your life and schedule? In today’s episode, Mike Vardy shares his story of becoming a productivityist, moving from a recognition of what wasn’t working to finding balance in his work, personal, and family life. Listen as Mike talks about some of the principles of his productivity system so that you can begin today to move toward greater productivity and less stress!</span></p> <h2><span style="font-weight: 400;">Marry your intention with your attention to become more productive</span></h2> <p><span style="font-weight: 400;">Are your intention and attention focused on the same things?  As a busy manager of two Costco departments trying to balance his work and personal life, Mike Vardy realized that the system he had was not working. He decided to figure out what</span> <em><span style= "font-weight: 400;">would</span></em> <span style= "font-weight: 400;">work. Now, Mike shares the system that worked for him so that others can benefit from it as well. In this episode, one of the principles he talks about is the need to marry your intention with your attention to becomeNeither one will work on its own. Listen to today’s interview to learn this principle and more as you get started toward becoming a productivityist.</span></p> <h2><span style="font-weight: 400;">How to not get lost in your e-mail inbox</span></h2> <p><span style="font-weight: 400;">As most of us have experienced, e-mail can be a big obstacle to productivity. Do you find yourself bogged down and sucked in by an overfull inbox? In today’s interview, Mike Vardy, The Productivityist, shares his system for getting out of the e-mail trap, not by getting his inbox to zero, but by gaining clarity about what is there. Listen to this episode to find out what you can start doing today to put clear boundaries around your e-mail and stop it from being a productivity trap.</span> </p> <h2><span style="font-weight: 400;">Work with daily themes to gain control of your time and schedule</span></h2> <p><span style="font-weight: 400;">Do you wake up each morning thinking about what you need to get done today? Do you feel pulled in different directions? Creating daily themes is one way to give focus and clarity to the work that you do and to your personal life as well. In this episode, productivityist Mike Vardy explains how to set your daily themes and coordinate them with monthly themes as well. Listen in to learn this simple, practical way to gain control of your time and schedule.</span></p> <h2><span style="font-weight: 400;">How Mike Vardy chooses which Kickstarter and Indiegogo projects he will back</span></h2> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">In addition to being a productivityist, Mike Vardy has backed many Kickstarter and Indiegogo projects. In this episode, he talks about why he backs projects and how he decides which projects will be a good investment for him. If you have or are considering a crowdfunding project, you will want to listen to this conversation for some practical advice on how to ensure a good backer journey.</span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[1:57] Introduction of this episode with Mike Vardy, “The Productivityist”</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[4:20] How did Mike Vardy turn into a productivityist?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[13:16] How Mike Vardy discovered his own system for productivity.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[20:15] Mike Vardy’s system for not getting lost in his e-mail inbox.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[32:35] Work with daily themes to gain control of your time and schedule.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[44:05] How Mike Vardy decides which Kickstarter and Indiegogo projects he will back.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[55:17] The one thing Mike Vardy recommends to ensure a good backer journey.</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Mike Vardy’s</span> <a href="https://productivityist.com/"><span style= "font-weight: 400;">website</span></a></li> <li style="font-weight: 400;"><a href= "http://www.productivityist.com/uncut"><span style= "font-weight: 400;">Free action plan</span></a> <span style= "font-weight: 400;">from Mike Vardy</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Book:</span> <a href= "https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0143126563/ref=sr_1_1?ie=UTF8&qid=1492191932&sr=8-1&keywords=Getting+things+done"> <em><span style="font-weight: 400;">Getting Things Done</span></em></a> <span style="font-weight: 400;">by David Allen</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">CD Series:</span> <a href= "https://store.tonyrobbins.com/collections/productivity/products/the-time-of-your-life"> <em><span style="font-weight: 400;">The Time of Your Life</span></em></a> <span style="font-weight: 400;">by Tony Robbins</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Khierstyn’s</span> <a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Physical Product Checklist</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave a review on</span> <span style="font-weight: 400;"><a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> iTunes</a></span></li> </ul> <h2><span style="font-weight: 400;">Sponsors</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off setup services</span></li> <li style="font-weight: 400;"><a href= "http://thegadgetflow.com/"><span style="font-weight: 400;">Gadget Flow</span></a></li> </ul>
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87 - How to Crowdfund for a Digital Course | feat. Julien Brault
<p><span style="font-weight: 400;">87 - How to Crowdfund for a Digital Course | feat. Julien Brault</span></p> <p> </p> <p><span style="font-weight: 400;">Julien Brault successfully used a crowdfunding campaign to launch his digital course, “Not Another Boring Course About Investing.” In this episode, Julien talks about how he decided to use crowdfunding for the course, and the process that he went through. Listen in to find out where he got verbiage for his ads, how he developed his e-mail list, and how he raised an additional $20,000 in the last few hours of his campaign. If you want to know how to crowdfund for a digital course, you’ll want to listen to this episode!</span></p> <p><span style="font-weight: 400;">Julien Brault’s story: How he decided to crowdfund for a digital course:</span></p> <p><span style="font-weight: 400;">Crowdfunding is primarily thought of in relationship to physical products. But Julien Brault decided to try it for his digital course. In this episode, he relates his transition from developing an app to creating a course instead of a book to go with it, and then deciding to try crowdfunding for the course. The story of his success is one you will want to hear, especially if you are wondering about crowdfunding for a digital product.</span> </p> <h2><span style="font-weight: 400;">How customer interviews impacted Julien Brault’s course development and advertising</span></h2> <p><span style="font-weight: 400;">Julien Brault spent a lot of time, both in person and on the phone, interviewing potential customers to find out what they were looking for. In this episode on how to crowdfund a digital course, Julien shares where he found the people to interview and the kinds of questions he asked. Listen in to find out how the answers he got helped him not only to develop his course and app, but also to craft effective advertising.</span></p> <h2><span style="font-weight: 400;">How Julien Brault built his audience and structured his campaign to crowdfund a digital course</span></h2> <p><span style="font-weight: 400;">Julien Brault’s crowdfunding campaign for his digital course was hugely successful. In this episode, Julien talks about the process he used to build his audience over a six-month period before launching. He also gives details about structuring the campaign, determining his target audience, and the difference between a campaign for a digital product and a physical product. Regardless of your product type, you’ll want to hear this insightful conversation about crafting a successful campaign.</span></p> <h2><span style="font-weight: 400;">How Julien Brault converted his critics into contributors</span></h2> <p><span style="font-weight: 400;">Like most entrepreneurs, Julien Brault received a lot of negative, and sometimes rude, feedback from his e-mails. In this episode, he shares how he replied to these people, and how a number of them ended up actually providing valuable contributions to his content! Julien’s response to negative people is inspiring. Listen in and learn from his insights on how to respond to your critics on the journey to crowdfunding your digital product.</span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[0:23] Intro to this episode about crowdfunding for a course</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[2:41] Julien Brault’s story of how he decided to crowdfund for a digital course.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[10:07] How customer interviews impacted Julien Brault’s course development and advertising.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[18:09] How Julien Brault developed and used his e-mail list.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[20:59] How Julien developed his audience and turned critics into contributors</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[23:40] The difference between structuring campaigns for physical and digital products.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[25:33] How Julien determined the price for his course.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[26:14] How Julien narrowed the scope of his target audience.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[28:44]  How Julien raised $20,000 in the last few hours of his campaign.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[33:59] What Julien would do differently if he could do it again.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[35:17] How to see your audience as real people.</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Julien’s</span> <a href= "http://hardbacon.ca/"><span style= "font-weight: 400;">website</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Book:</span> <a href= "https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898/ref=sr_1_1?s=books&ie=UTF8&qid=1490897650&sr=1-1&keywords=lean+startup"> <span style="font-weight: 400;">The Lean Startup</span></a><span style="font-weight: 400;">, By Eric Ries</span></li> <li style="font-weight: 400;"><a href= "http://CrowdfundingUncut.com/podcast/87"><span style= "font-weight: 400;">CrowdfundingUncut.com/podcast/87</span></a> <span style="font-weight: 400;">workbook for scoping out your avatar</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">If you have an angle you think would make a great show, send a pitch to</span> <a href="mailto:k@crowdfundinguncut.com"><span style= "font-weight: 400;">k@crowdfundinguncut.com</span></a><span style= "font-weight: 400;">.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Khierstyn’s</span> <a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Physical Product Checklist</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave a review on</span> <span style="font-weight: 400;"><a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> iTunes</a></span></li> </ul> <h2><span style="font-weight: 400;">Sponsors</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get your discount</span></li> <li style="font-weight: 400;"><a href= "http://thegadgetflow.com/"><span style="font-weight: 400;">Gadget Flow</span></a></li> </ul>
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86 - Facebook Advertising Strategy| feat. Michael Mataluni
<p><span style="font-weight: 400;">If you want to learn about Facebook advertising strategy, Michael Mataluni is someone you want to listen to. In this episode he talks about what you can do to be effective with Facebook advertising, and also gives some great tips about e-mails and Kickstarter. Listen to his story and his insights to get inspired to get working on the launch or the ongoing success of your product.</span></p> <h2><span style="font-weight: 400;">Why Michael Mataluni recommends Kickstarter instead of crowdfunding on your own website</span></h2> <p><span style="font-weight: 400;">Thinking to save some money by doing crowdfunding on your own website?  You might want to think again. Michael Mataluni has done it both ways and, in today’s episode, shares his insights on why using Kickstarter is the best choice. After crowdfunding, effective Facebook ads were the key to growing his business. If you are debating how to get your launch started, you’ll want to listen to this conversation and learn from Michael’s experience.</span></p> <h2><span style="font-weight: 400;">What Michael Mataluni did to raise $500K in 5 hours</span></h2> <p><span style="font-weight: 400;">Michael Mataluni had a wildly successful product launch, raising a half a million dollars in just five hours. In this episode, he shares the tools that he used to accomplish this. Listen in to find out how he used his e-mail list, the questions he asked his audience, and how he then followed up with an effective Facebook advertising strategy.</span></p> <h2><span style="font-weight: 400;">Using lookalike audiences to advertise on Facebook</span></h2> <p><span style="font-weight: 400;">Did you know that you can use your existing list to create a lookalike audience on Facebook and exponentially grow the reach of your ads? You can do this with any size audience and even add extra layers of targeting. Listen to today’s Facebook advertising strategy episode with Michael Mataluni to find out how.  If you don’t yet have a list, you’ll find out how to identify your core demographic and create a target audience from there.</span></p> <h2><span style="font-weight: 400;">Michael Mataluni’s favorite offer to get people to opt in</span></h2> <p><span style="font-weight: 400;">You want to bait people to opt in on the first day. Will you offer discounts or free products? In today’s episode, Michael Mataluni tells us about his favorite offer and a tip for how to make it so easy for people that they don’t even have to leave Facebook to sign up. You definitely want to include this in your Facebook marketing strategy!</span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[0:21] Michael Mataluni’s story about the launch of Thing Charger and what has happened since then.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[5:28] Why Michael Mataluni recommends Kickstarter instead of hosting on your own website  </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[8:7] What Michael did that raised $500K in 5 hours.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[13:45] Using lookalike audiences to advertise on Facebook.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[19:15] How to discover your core demographic and use their language in your copy.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[26:26] The second you think you’ve arrived, just stop. And listen to other people.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[28:14] How to address objections in your campaign.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[29:13] Infotainment as advertising.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[31:21] Michael’s favorite offer to get people to opt in.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[36:15] Michael Mataluni’s favorite people and products to work with.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[39:14] Building a strategy for your crowdfunding campaign.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[39:54] How are Kickstarter backers and regular consumers different?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[42:51] Famous last words. A few last words of advice from Michael Mataluni.</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><a href= "http://www.mag-fast.com/"><span style= "font-weight: 400;">Magfast.com</span></a></li> <li style="font-weight: 400;"><a href= "http://www.brianmoran.com/"><span style="font-weight: 400;">Bryan Moran</span></a> <span style="font-weight: 400;">- to teach you to overcome objections</span></li> <li style="font-weight: 400;"><a href= "http://jeffwalker.com/programs/"><span style= "font-weight: 400;">Jeff Walker</span></a> <span style= "font-weight: 400;">- Product Launch Formula</span></li> <li style="font-weight: 400;"><a href= "http://www.mikemeansmarketing.com/"><span style= "font-weight: 400;">Mike’s free 5-day video course</span></a> <span style="font-weight: 400;">on Facebook ads</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Khierstyn’s</span> <a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Physical Product Checklist</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave a review on</span> <span style="font-weight: 400;"><a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> iTunes</a></span></li> </ul> <h2><span style="font-weight: 400;">Sponsors</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get your discount</span></li> <li style="font-weight: 400;"><a href= "http://thegadgetflow.com/"><span style="font-weight: 400;">Gadget Flow</span></a></li> </ul>
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85 - Product Validation and Price Sensitivity | feat. Brian Creager
<p><span style="font-weight: 400;">Wondering how to get product validation and calculate your costs?  Today’s conversation with Brian Creager is a great place to get started. In three years, Brian went from $500 a month to $250,000 a month! Listen to this episode to hear Brian’s expert advice about how to find a product, how to tap into the market for that product, and how to discover costs and set prices. If you want to crowdfund a product and sell online, you need to listen to this episode!</span></p> <h2><span style="font-weight: 400;">How do you know if your product will sell?</span></h2> <p><span style="font-weight: 400;">Your first step for selling your product is to see if it will sell. But how do you know what type of product to choose? In today’s episode, Brian Creager describes product types and gives wise advice about how to choose products when you are getting started. Something truly innovative?  A product similar to others out there, that does it better, faster, cheaper? Where is your best chance for success?  Get answers to these questions and more in today’s podcast on product validation.</span></p> <h2><span style="font-weight: 400;">Product validation: Is there a market for your product?</span></h2> <p><span style="font-weight: 400;">You will want to figure out whether or not your product can sell it before you go to the time and expense of making it. But how do you know?  In this episode, Brian Creager talks about the steps he takes to validate his products, how to find out the size of your potential market, and how market information influences the choices that he makes about what products to sell.  You won’t want to miss Brian’s expert advice about validating your product before launching!</span> </p> <h2><span style="font-weight: 400;">Three things to consider before launching a product</span></h2> <p><span style="font-weight: 400;">What are the necessary steps involved with launching a new product?  What aspects of a new product should be evaluated before moving forward?  Amazon marketing expert Brian Creager shares in this episode four steps that he takes in the process of launching a new product, and how he grades ideas on three specific aspects of the product to help with product validation. This information is invaluable for anyone seeking to market products online.  Don’t miss it!</span></p> <h2><span style="font-weight: 400;">Consider other experts in your field as resources, not competition</span></h2> <p><span style="font-weight: 400;"><br /> <span style="font-weight: 400;">Connections work.  Seek out others who sell products similar to yours.  Does that sound scary to you?  In this episode, Brian Creager, founder and owner of The Product Hatchery, explains the valuable resource that others in your field can be when you start to see them as resources instead of competition. Listen to this podcast and discover how to connect with others in a way that helps you be more effective in the way you launch your product, and less afraid of the competition.</span></span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[0:19] Intro to this episode on product validation: how to find out if your product will sell.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[2:17]  Intro to Brian Creager, how he got started selling on Amazon, and how quickly his business grew.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[05:05] Product validation: Is there a market for your product?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[6:14] What is the first step to selling on Amazon?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[11:00] How do I find a product that will sell on</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[13:43] Four stages of a product launch, and three aspects to grade when deciding on a product.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[19:12] Thoughts about emotional attachment.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[20:25] How you can do cost analysis.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[24:01] Consider other experts in your field as resources, not competition.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[27:36] Brian Creager’s perspective on products that fail.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[ 30:12] One thing Brian Creager would have done differently if he could.</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><a href= "http://briancreager.com/">Briancreager.com</a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;"><a href="http://producthatchery.com/">The Product Hatchery</a></span></li> </ul> <h2><span style="font-weight: 400;">Sponsors</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get your discount</span></li> <li style="font-weight: 400;"><a href= "http://thegadgetflow.com/"><span style="font-weight: 400;">Gadget Flow</span></a></li> </ul>
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84 - Internet Marketing: Effective Email Strategies | feat. Nico Moreno
<p><span style="font-weight: 400;">Nico Moreno is an internet marketing expert who helped a client make over $500,000 during a 2-week email sequence! In today’s episode, Nico shares his own story along with what he has found to be the most effective strategies in sales emails. You don’t want to miss this conversation full of helpful information and tips for internet marketing.</span></p> <h2><span style="font-weight: 400;">What is a sales funnel?</span></h2> <p><span style="font-weight: 400;">A sales funnel is essential to effective internet marketing. But what, exactly,</span> <em><span style="font-weight: 400;">is</span></em> <span style= "font-weight: 400;">a sales funnel? And what do email strategies have to do with them? In this episode, Nico Moreno gives a clear explanation of the sales funnel and how it helps you be more effective in the sale of your product or service. Listen in to learn to design a sales funnel that will increase your profits!</span></p> <h2><span style="font-weight: 400;">Nico Moreno’s Story: How he got so good at internet marketing</span></h2> <p>Nico Moreno was stuck in a typical day job and wanted to get free from it. In this episode, he tells his story, from the first online course he took to the success and freedom that he is enjoying now. Listen to this conversation to hear about the ups and downs of Nico’s journey, to discover the resources he found most helpful along the way, and hear how he developed the email strategies he currently uses to help people successfully launch their products.</p> <h2><span style="font-weight: 400;">Effective email strategies - The 2-week sequence</span></h2> <p><span style="font-weight: 400;">A 2-week email sequence can help generate a lot of income as you are launching your product. One of Nico Moreno’s clients made over $500,000 in 2 weeks marketing an online course! In this episode, Nico describes the strategy for this e-mail sequence -- how many emails to send, what to write about, and how to call people to action. You won’t want to miss this valuable information!</span></p> <h2><span style="font-weight: 400;">Effective email strategies - getting social proof</span></h2> <p><span style="font-weight: 400;">Your happy customers can write your headlines and copy for you! Social proof is one of the most effective strategies in sales emails. In this episode, Neil Moreno talks about social proof and the various ways you can obtain it, even before your product has launched. You won’t want to miss this interview full of expert tips for getting your product out there and bringing in highly satisfied customers!</span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <p><span style="font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[0:17] Intro to the podcast email strategies in internet marketing, with Nico Moreno.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[5:06] What is a sales funnel?  </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[6:55] Nico’s backstory - How he got started.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[10:47]  Nico’s journey into internet marketing -  The best ways to learn, and his favorite resources.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[18:08] Creating a highly effective 2-week email launch sequence.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Getting social proof that taps into the right emotions.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[41:58] “Famous Last Words” - Nico’s final word of advice.</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><a href= "http://www.convertt.org"><span style="font-weight: 400;">Nico Moreno's website</span></a></li> <li style="font-weight: 400;"><a href= "https://www.facebook.com/nico.moreno.convertt/"><span style= "font-weight: 400;">Nico’s Facebook page</span></a></li> <li style="font-weight: 400;"><a href= "https://dotcomsecrets.com/welcome"><span style= "font-weight: 400;">DotComSecrets</span></a> <span style= "font-weight: 400;">- Russell Brunson</span></li> <li style="font-weight: 400;"><a href= "https://www.clickfunnels.com/"><span style= "font-weight: 400;">ClickFunnels</span></a> <span style= "font-weight: 400;">- Russell Brunson</span></li> <li style="font-weight: 400;"><a href= "http://www.clickbank.com/"><span style= "font-weight: 400;">Clickbank.com</span></a></li> <li style="font-weight: 400;"><a href= "https://www.kickstarter.com/projects/227992716/purple-pillow-the-worlds-first-no-pressure-head-be?ref=nav_search"> <span style="font-weight: 400;">The Purple Pillow</span></a> <span style="font-weight: 400;">Kickstarter page</span></li> <li style="font-weight: 400;"><a href= "https://www.leadpages.net/"><span style= "font-weight: 400;">Leadpages.net</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Khierstyn’s</span> <a href= "http://www.crowdfundinguncut.com/product-launch-checklist"><span style="font-weight: 400;"> Physical Product Checklist</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Leave a review on</span> <a href= "https://itunes.apple.com/us/podcast/crowdfunding-uncut-podcast-kickstarter-indiegogo-where/id1028913734"> <span style="font-weight: 400;">iTunes</span></a></li> </ul> <h2>Sponsors</h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get your discount</span></li> <li style="font-weight: 400;"><a href= "http://thegadgetflow.com/"><span style="font-weight: 400;">Gadget Flow</span></a></li> </ul>
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83 - Taking Your Product to In-Store Marketing| feat. Gallant Dill
<p><span style="font-weight: 400;">Gallant Dill is a high school dropout who became a self-made millionaire at age 25. His focus is the in-store marketing - getting products into retail stores after building the brand online. In this episode, Gallant talks about what has made him so successful and what you can do to make the shift from online to in-store. You don’t want to miss this high-energy conversation about the process, the challenges, and the benefits of getting your products into retail.</span></p> <h2><span style="font-weight: 400;">How to validate a product idea</span></h2> <p><span style="font-weight: 400;">How do you know if your product idea is something that will sell? How do you test the market before moving ahead?  Gallant Dill is an expert at taking products to retail. In this episode, he tells you the questions you need to ask to determine if your product has what it takes for in-store marketing. Listen in and find out how to validate your product and take it to the next level.</span></p> <h2><span style="font-weight: 400;">Moving from online to retail -- the timing</span></h2> <p><span style="font-weight: 400;">Thinking you’d like to move your product to retail?  Is this the right time for you and your product?  In this episode, millionaire and in-store marketing expert Gallant Dill details the kind of cash flow you should have from your online business before attempting the move to retail.  How do you create that cash flow?  You won’t want to miss Gallant’s advice for building your brand online to the point that you are ready for retail.</span></p> <h2><span style="font-weight: 400;">The challenges of moving from online to in-store</span></h2> <p><span style="font-weight: 400;">Gallant Dill is an expert in putting products in store.  He has learned very quickly what the challenges are and the potential nightmares that could derail your progress.  Listen to this episode to learn from Gallant’s experience how to be prepared for the challenges and avoid the pitfalls that can come from not knowing this cut-throat business of in-store marketing.</span></p> <h2><span style="font-weight: 400;">“Shock value marketing” works!</span></h2> <p><span style="font-weight: 400;">When you are building your brand online, you need to create ads that will get attention. Gallant Dill calls it “shock value marketing.” In this episode, he talks about doing things that are unique and get people talking about you.  “Your network is your net worth.”  Listen in to hear Gallant’s ideas about what you can do to be noticed and take your product to the next level!</span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[2:23] Intro to this episode with Gallant Dill, about placing products into retail after Kickstarter.  </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[4:24] Introducing Gallant Dill: High school dropout to self-made millionaire.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[10:08] When to choose a physical product, and how to validate it.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[14:15] When should you choose retail instead of online?</span></li> </ul> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[15:44] How do the inventory payments work?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[18:49] What is a buy-back?  How can you plan to support this?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[20:52]  Gallant Dill’s business of taking people’s product to retail: How and what he chooses.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[24:52] What about partnerships?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[26:57] Break:  Sponsor information.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[28:03] Advice for building a brand online.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[33:54] Giveaways and shock value marketing</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[42:41] What drives Gallant Dill to be so successful this early in life?</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul> <li style="font-weight: 400;"><a href= "http://gallantdillmentoring.com/"><span style= "font-weight: 400;">Gallant Dill Website</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Book:</span> <span style= "font-weight: 400;"><a href= "https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603"> 10X Rule</a></span></li> </ul> <h2><span style="font-weight: 400;">Sponsors</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get your discount</span></li> <li style="font-weight: 400;"><a href= "http://thegadgetflow.com/"><span style="font-weight: 400;">Gadget Flow</span></a></li> </ul>
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82 - The Mental Game of Crowdfunding | Jared Tendler
<p><span style="font-weight: 400;">Jared Tendler, Mental Game Coach, knows what players and entrepreneurs need to do to stay at the top of their game.  In this episode, Jared talks about how to become aware of the unconscious mental processes that could be holding you back from accomplishing your goals. He has a unique perspective on setting expectations and how to goal-set and manage your mindset. Listen to this interview and discover the keys to easing the anxiety that comes with building a successful business.</span></p> <h2><span style="font-weight: 400;">Why you need to be mentally prepared for success</span></h2> <p><span style="font-weight: 400;">Why do so many people lose momentum just when they reach the success they have dreamed of? What are the unexpected consequences of success?  In this episode, Jared Tendler talks about the Mental Game and what you need to do to be mentally prepared for success so that you can move forward instead of letting your mind trick you into staying in your comfort zone.  Listen to this interview to find out what you need to do to prepare for the changes that take place as you begin to accomplish your goals.</span></p> <h2><span style="font-weight: 400;">How Jared Tendler learned the mental game</span></h2> <p><span style="font-weight: 400;">Jared Tendler experienced disappointments and setbacks on his road to success. But instead of staying discouraged and quitting, he began to learn what was holding him back and to put in place the mental game -- the mindset that would help him overcome his weaknesses.  In this episode, Jared tells his story and gives insights into how the mental game is the “oil in the engine” as you move toward accomplishing your dream.</span></p> <h2><span style="font-weight: 400;">Awareness of Your psychological weaknesses is a key to success.</span></h2> <p><span style="font-weight: 400;">If you are unaware of what your psychological weaknesses are, it doesn’t mean they don’t exist.  We are often not aware of how our mind is holding us back. In this episode, Jared Tendler tells you how to begin finding out what your mental or emotional weaknesses are so that you can address them. Listen in to this intriguing conversation about how the mental game can make or break your progress toward your goals.</span></p> <h2><span style="font-weight: 400;">Can your expectations drive you to complacency?</span></h2> <p><span style="font-weight: 400;">Expectations can take away the sense of reward that you have along the road to success.  It’s great to dream, but if you don’t see the downsides and challenges on the road it can be detrimental to accomplishing your goals.  In this episode, Jared Tendler explains the difference between goals and expectations, and how to take the emotions out of the expectations you create. Regardless of where you are in your journey, being aware of yourself and your expectations may well make the difference between failure and success.</span></p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[2:23] Introduction to this episode with Jared Tendler, Mental Game Coach</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[5:12] Khierstyn Ross shares her own backstory as to why she brought Jared to the show.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[8:22] Don’t underestimate the importance of mindset and let your brain try to keep you in your comfort zone.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[11:13] What is a “Mental Game Coach”?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[14:23] How to eliminate the anxiety that comes with success</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[16:47] Jared’s personal story: How he became a Mind Game Coach.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[24:14] Break - Sponsor mentions</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[25:14] Jared’s continuing story: How he became aware of the way his brain was holding him back.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[28:07] Awareness of your psychological weaknesses is a key to success.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[32:45] How your expectations drive you to complacency.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[38:19] How to set proper expectations, and understanding the why.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[42:39] Taking emotions out of the expectations that we create.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[46:09] Awareness, the most important takeaway.</span></li> </ul> <p> </p> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <ul style="list-style-type: disc;"> <li><span style="font-weight: 400;">Book:</span> <a href= "https://www.amazon.com/Mental-Game-Poker-Strategies-Confidence/dp/0615436137"> <em><span style="font-weight: 400;">The Mental Game of Poker I</span></em></a></li> <li><span style="font-weight: 400;">Book:</span> <a href= "https://www.amazon.com/Mental-Game-Poker-Strategies-Consistently/dp/0983959757"> <em><span style="font-weight: 400;">The Mental Game of Poker II</span></em></a></li> </ul> <p> </p> <ul> <li style="font-weight: 400;"><em><span style= "font-weight: 400;">Book:</span> <a href= "https://www.amazon.com/Golf-Not-Game-Perfect-Rotella/dp/0743508092"> <em><span style="font-weight: 400;">Golf is Not a Game of Perfect</span></em></a> <span style="font-weight: 400;">by Bob Rotella</span></em></li> </ul> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Book:</span> <a href= "https://www.amazon.com/Leadership-Self-Deception-Getting-Out-Box/dp/1576759776"> <em><span style="font-weight: 400;">Leadership vs. Self-Deception</span></em></a> <span style= "font-weight: 400;">by</span> <span style= "font-weight: 400;"> </span><span style= "font-weight: 400;">The Arbinger Institute</span></li> </ul> <p> </p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;"><a href= "http://jaredtendler.com/">Jaredtendler.com</a></span></li> </ul> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Book:</span> <em><span style= "font-weight: 400;"><a href= "https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361"> The Big Leap</a></span></em></li> </ul> <h2><span style="font-weight: 400;">Sponsors</span></h2> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get your discount</span></li> <li style="font-weight: 400;"><a href= "http://thegadgetflow.com/"><span style="font-weight: 400;">Gadget Flow</span></a></li> </ul>
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81 - The Funded Today Crowdfunding Success Formula | feat. Thomas Alvord and Zach Smith
<p><span style="font-weight: 400;">On this episode of Crowdfunding Uncut, Khierstyn chats with the co-founders of Funded Today, one of the most successful crowdfunding consultancies in existence. The Funded Today guys believe smart entrepreneurs and business owners who want to raise LOTS of money on Kickstarter or Indiegogo must become master marketers, sales experts, and direct response gurus. But the reality is that most of them are so busy building a world-class product that they can’t do any of those things, which are full-time jobs in their own right. That’s why Funded Today exists. They’ve built a company that specializes in those things so you don’t have to. On this episode, you’ll hear from Josh and Thomas, the co-founders of Funded Today.</span></p> <h2><span style="font-weight: 400;">When you don’t need a marketing budget.</span></h2> <p> </p> <p><span style="font-weight: 400;">One of the things Josh and Thomas from Funded Today have discovered is that when you are using paid advertising - whether on the Google ads platform, Facebook ads, or even direct mail - there can often come a time when you don’t have to worry about your marketing budget and can freely keep on spending money. What’s the scenario where that can happen? It’s when your ad-spend is less than the revenue you’re making minus all your expenses. In that case, you’ve got the green light to keep advertising because your net gain is going up as long as you do. It’s an obvious mindset to some people and a mindset shift for others. You can hear how it works in this situation, on this episode.</span></p> <p> </p> <h2><span style="font-weight: 400;">How the Funded Today team validates products before moving forward with them.</span></h2> <p> </p> <p><span style="font-weight: 400;">If you were to reach out to the Funded Today team to find out what it would take for them to come alongside your product to make it a crowdfunding success, what you’d find is a process that takes you through a handful of phases. At the front end, you’ll be required to go through a validation process where your product idea and current resources will be analyzed and evaluated for both potential and ability to succeed. It’s one of the ways the Funded Today guys have found that they are able to increase the success of those who partner with them - by only moving forward with those who have the greatest chance of success. It’s an intriguing idea that will give you lots ideas for how you can increase YOUR product's chances of success, so don't miss it!</span></p> <p> </p> <h2><span style="font-weight: 400;">Crowdfunding is really about two things: Funding and validation.</span></h2> <p> </p> <p><span style="font-weight: 400;">Though the word “funding” is a part of the name and the fundraising aspect is what most of us think of, Crowdfunding is about more than raising money. The crowdfunding model also enables you to validate a product idea. Is it truly driven by market demands? Is there enough interest by a large enough demographic to warrant a reasonable expectation of success? Is your marketing message dialed-in and effective? These and other questions are answered by the crowdfunding process. Through the many crowdfunding campaigns the team at Funded Today has managed, they’ve taken the time to analyze and understand the data so that they can best advise their clients and make every campaign a success. Thomas and Zach share a ton of great information on this episode of Crowdfunding Uncut, so be sure you make the time to listen.</span></p> <p> </p> <h2><span style="font-weight: 400;">There’s a lot of value in telling someone their crowdfunding baby isn’t as cute as they think.</span></h2> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">The main reason the Funded Today crowdfunding management process has been so successful is that they validate every potential client at the front end of their relationship. It’s a lengthy, in-depth assessment of the probability of success the product might enjoy. Sometimes the numbers and facts don’t come out looking very hopeful. That’s when Thomas and Zach of the Funded Today team say that it’s better to tell the product developer that their dream product - their baby - is not as beautiful as they think it is. The way Zach says it is this: If they can’t raise the funds for your product, nobody can. That means you probably need to rethink your product. Get insights from these two guys on this episode. They know the crowdfunding business.</span></p> <p> </p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <p><span style="font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[2:25] How the Funded Today company came about.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[7:25] When do you need a marketing budget, and when do you not?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[11:44] The services Funded Today offers to crowdfunding campaigns.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[14:00] How the team uses their email list for clients.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[16:29] The product validation and due diligence phase for every client.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[19:01] How the team handles a product/company that fails due diligence.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[29:55] Why the Funded Today team says projections are impossible to make.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[34:00] What is different in how Funded Today markets a campaign?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[46:03] The variety of things that go into a crowdfunding marketing success.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[50:25] The Funded Today founders offer advice to serial creators.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[53:03] At what point should creators reach out to the Funded Today team?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[1:00:10] The “7 Ps” the Funded Today team analyzes to gauge potential success.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[1:08:29] Why it all comes down to belief and desire: don’t give up!</span></li> </ul> <h2><span style="font-weight: 400;">Resources Mentioned</span></h2> <p><span style="font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><a href= "https://www.funded.today/"><span style= "font-weight: 400;">https://www.funded.today/</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">BOOK:</span> <a href= "https://www.amazon.com/Scientific-Advertising-advertising-copywriting-techniques/dp/1517038073"> <span style="font-weight: 400;">Scientific Advertising</span></a></li> </ul> <p><span style="font-weight: 400;"> </span></p> <h2><span style="font-weight: 400;">Sponsors</span></h2> <p><span style="font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get your discount</span></li> <li style="font-weight: 400;"><a href= "http://thegadgetflow.com/"><span style="font-weight: 400;">Gadget Flow</span></a></li> </ul>
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80 - Sell Your Story, Not Your Product | feat. Mark Evans
<p>Our brains are wired for story. That's the reason you, a founder who is doing a crowdfunding campaign - have got to learn how to sell your story, not your product. On this episode of Crowdfunding Uncut, Khierstyn chats with Mark Evans, a brand storyteller who helps startups craft and distribute their company stories to great effect. You’ll learn a lot about what a brand story is, how to craft one, and how to get the story out in a way that others will share it.</p> <p>What does it mean to “sell your story?”</p> <p>Every company, every product has a story. It’s the story behind what you’re doing that people will engage with. You can’t just talk about the great features your product has, you’ve got to let people know the reason behind it and how it will benefit them in the day to day life they lead. Mark Evans is on this episode of the podcast to share how you can learn to sell your story rather than selling the product. He’s got great insight from his career as a writer and startup advisor. You’d pay a lot of money to get this kind of advice one-on-one, so take advantage of this opportunity to hear Khierstyn pick Mark’s brain.</p> <p>Having a great product is not the key to success. The product experience is what matters.</p> <p>There are many incredibly useful and innovative products that never make it in the marketplace. In many cases, the lack of success is because the ones running the marketing campaign didn’t understand that the great features of the product are NOTt what sell products. Potential buyers are looking for what the product will DO for them. In other words, how will buying the product enrich their experience? If you want to learn how to amplify the product experience so that your product launch or crowdfunding campaign doesn’t fail, you need to hear this conversation with Mark Evans, brand storyteller.</p> <p>Your brand story will morph over time, and that’s a good thing.</p> <p>Nobody creates an amazing product with their product or brand story fully formed. It’s an iterative process that grows over time. That’s because you, the founder will grow in your own understanding of what the product is, what it does, and how it helps people. And... the testimonials you receive from buyers along the way will help you see the benefits of your product in ways you haven’t seen before. So keep at it, notice what people are saying, and recraft your story every chance you get in order to connect with more and more people. This episode with Mark Evans gives you more suggestions like that, so be sure you listen.</p> <p>Use your brand story to attract influencers and media for greater exposure.</p> <p>Every founder who starts a crowdfunding campaign wants to get as many eyes on their launch as possible. One of the ways that has proven effective for many successful campaigns is to get the attention of media figures and other influencers who could help you promote the launch. But it’s not so easy to do so if you’ve never done it before. That’s why Mark Evans is Khierstyn’s guest on this episode of the podcast. He’s got lots of tips for how you can genuinely connect with bloggers, media outlets, and podcasters about your product - and to do so in a way that gets responses. You’ll want to hear this!</p> <p>Outline of This Episode</p> <p>[1:41] Who IS Mark Evans?<br /> [3:53] How Mark got interested in startups and VC funding.<br /> [7:51] The first startup Mark was involved in: Right product, wrong time.<br /> [9:53] How a company can be too product focused and not enough customer focused.<br /> [11:50] Does your product or company have a story?<br /> [17:15] The differences Mark sees between the stories of early stage startups and older companies.<br /> [19:02] Tips for founders about building their story.<br /> [25:19] How stories are used to attract people who will spread the story.<br /> [27:55] Suggestions for how you can make your story appealing to an influencer.<br /> [33:00] Know the kind of marketing you want to do.<br /> <br /> Resources & People Mentioned</p> <p>www.MarkEvans.ca<br /> BOOK: Storytelling for Startups<br /> www.BackerKit.com - use “uncut” at checkout<br /> GadgetFlow</p>
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79 - Crowdfunding Advice: Is Crowdfunding For You?
<p>There is lots of crowdfunding advice out there - and a good deal of it comes from reputable, trustworthy sources. But as with any approach to business you also have the upstarts who haven’t had enough experience yet to really know what they are talking about. That’s why you need to be careful. Khierstyn Ross has I helped many people - entrepreneurs, startup founders, and small business owners - launch awesome products online through crowdfunding engines like Kickstarter and Indiegogo, to the tune of $1.5 million. On this episode, Khierstyn answers the most commonly asked question she receives, “Is crowdfunding for me?”</p> <p>What is the best crowdfunding advice? Know who you are marketing to.</p> <p>Launching a product via Kickstarter or Indiegogo isn’t just about putting something out there - it’s about approaching people where they are at, and most of the people who visit crowdfunding platforms are interested in new, innovative, and surprising products. Your spatula with one little tweak that makes it different from a normal Wal-Mart spatula may not do so well if you don’t know how to appeal to the people who are on the platform. Khierstyn has some great advice about knowing the crowdfunding audience, on this episode.</p> <p>What kind of products work best on crowdfunding sites?</p> <p>If you have an amazing product that you’re super passionate about, crowdfunding may be the right approach for you to use to launch it. But there’s a lot more than that initial assessment to knowing if your product is worth the risk of a crowdfunding campaign. Khierstyn Ross has seen many, many crowdfunding campaigns, both successful and not so successful. She’s and her team have managed many of the successful ones and have discovered the things that make or break the launch. On this episode, Khierstyn chats about the things that go into a good crowdfunding product, how you should think about the crowdfunding audience, and how to know if crowdfunding is right for you.</p> <p>Crowdfunding is about more than the launch. It’s the beginning of a successful business.</p> <p>If you aren’t thinking of crowdfunding as the beginning of a long haul to business success, you’re thinking about it all wrong. While crowdfunding campaigns that are successful CAN see lots of cash come in over a short period of time, you’ve got to know how to manage the project well to ensure that you can actually get your product to market after the campaign is finished and continue to do well. Don’t be fooled - crowdfunding is just as risky as any other form of startup. To be successful you’ve got to look at it through the eyes of an ongoing business, not just an initial launch.</p> <p>Get Khierstyn’s physical products crowdfunding checklist.</p> <p>If you want the best crowdfunding advice, you need to listen to someone who has been there and come out successful. Khierstyn Ross and her team are crowdfunding experts who manage campaigns on Kickstarter and Indiegogo from start to finish with great success. Khierstyn has put together a checklist of things you need to do in order to ensure that your physical products <span style= "font-weight: 400;">are optimized for crowdfunding success. You can find out how to get your free copy on this episode, so be sure you take the time to listen.</span></p> <p> </p> <h2><span style="font-weight: 400;">Outline of This Episode</span></h2> <p> </p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[0:16] How you can better market and fulfill your products more effectively.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[2:15] The question Khierstyn is asked more often than any other.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[4:00] KEY: How do people visiting crowdfunding websites think?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[6:22] How crowdfunding is an event-based approach.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[7:50] How to crowdfund a “me too” product that isn’t truly innovative.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[10:19] The kind of products that do NOT work well on crowdfunding.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[10:55] Using crowdfunding as a long-term game.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[15:32] How to avoid the errors most startup companies make.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[18:35] Get the physical products checklist.</span></li> </ul> <h2><span style="font-weight: 400;">Resources & People Mentioned</span></h2> <p> </p> <ul> <li style="font-weight: 400;"><a href= "http://www.gadgetflow.com/submit"><span style= "font-weight: 400;">www.GadgetFlow.com/submit</span></a></li> <li style="font-weight: 400;"><a href= "https://www.backerkit.com/"><span style= "font-weight: 400;">BackerKit</span></a> <span style= "font-weight: 400;">- use the code “uncut” to get 50% off.</span></li> <li style="font-weight: 400;"><a href= "https://www.kickstarter.com/"><span style= "font-weight: 400;">Kickstarter</span></a></li> <li style="font-weight: 400;"><a href= "https://www.indiegogo.com/"><span style= "font-weight: 400;">Indiegogo</span></a></li> <li style="font-weight: 400;"><a href= "https://www.shopify.com/"><span style= "font-weight: 400;">Shopify</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">BOOK:</span> <a href= "https://www.smartpassiveincome.com/will-it-fly/"><span style= "font-weight: 400;">Will It Fly?</span></a></li> </ul>
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78 - How To Set Expectations And Win Like Zappos | feat. Mike Michalowicz
<p><strong>Cheat Sheet</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Some people close their eyes, swing their hardest, and hit a home run their first time at the plate.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The danger is that if you become jaded and overconfident, the inevitable crash is usually harder and faster than the initial rise to the top.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">But if you pay attention, and do the inner work there are rich lessons to be learned that can apply to your next venture, or to teaching others.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Or, you can simply learn the tactics and strategies that someone who has been through the meat grinder of early success and epic failure in order to avoid a good portion of the pain and suffering that comes along with it… and make a lot more money, sustainably, in the process.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Today’s guest, Mike Michalowicz, is one of those people who has been through the ringer and is someone that I have learned from. I have implemented many of his lessons in my own business with huge success and I recommend his work highly.</span></li> </ul> <p> </p> <p><strong>About This Episode</strong></p> <p><span style="font-weight: 400;">Have you been struggling to get your business off the ground or to get things done?</span></p> <p><span style="font-weight: 400;">Wish you had just nailed it from the get-go?</span></p> <p><span style="font-weight: 400;">Mike Michalowicz would beg to differ.</span></p> <p><span style="font-weight: 400;">When he was 22 years old he started a computer networking business that he quickly grew and sold when it was reaching $2 million a year in revenue.</span></p> <p><span style="font-weight: 400;">He then started a computer crime investigation company at the right time (helping take down Enron) and sold it when it was generating $7 million a year in revenue.</span></p> <p><strong>“I thought I was God’s gift to entrepreneurship… turns out I was</strong> <strong><em>just a guy</em></strong><strong>.”</strong></p> <p><span style="font-weight: 400;">He then proceeded to blow all his earnings on trophy items like cars, an expensive apartment in an expensive city, and silly Angel investments.</span></p> <p><span style="font-weight: 400;">One day he had to come home to his wife and kids and tell them they had to sell everything and start from scratch.</span></p> <p><span style="font-weight: 400;">Fast forward to today, Mike has risen from the ashes to write four entrepreneurial cult classics, including “Profit First” and his latest book, “Surge”, where he teaches the strategies that made him successful originally and the mistakes he made to lose it all so you can avoid them.</span></p> <p><span style="font-weight: 400;">He is also back into Angel investing, with a stake in a manufacturing company, but this time operating with a strict “No Dicks Allowed” partnership policy that is serving him well.</span></p> <p><span style="font-weight: 400;">Having had early success, and then losing it all, and then rising like a Phoenix from the ashes, Mike has a unique and valuable perspective on how to launch and grown successful businesses.</span></p> <p><span style="font-weight: 400;">In this episode, we talk about how to avoid a cash flow crunch with proper budgeting, why you should do a small batch run of manufacturing even before your campaign to prove the process…</span></p> <p><span style="font-weight: 400;">...but most importantly for Crowdfunding, he reminds us that your backers can’t see behind the curtain and see how hard you are working to deliver unless you let them.</span></p> <p><span style="font-weight: 400;">And how to set expectations properly so you can wow your backers and make them raving fans, even if it feels like your world is crashing down around you.</span></p> <p> </p> <p><strong>Resources Mentioned</strong></p> <p><a href="http://www.mikemichalowicz.com/"><span style= "font-weight: 400;">www.MikeMichalowicz.com/</span></a></p> <p><a href="http://surgebymikemichalowicz.com/"><span style= "font-weight: 400;">The Surge</span></a></p> <p><a href="http://profitfirstbook.com/"><span style= "font-weight: 400;">Profit First</span></a></p> <p><a href="http://pumpkinplan.com/"><span style= "font-weight: 400;">The Pumpkin Plan</span></a></p> <p><a href="http://toiletpaperentrepreneur.com/"><span style= "font-weight: 400;">Toilet Paper Entrepreneur</span></a></p> <p><a href="https://www.hedgehogleatherworks.com/"><span style= "font-weight: 400;">Hedgehog Leatherworks</span></a></p> <p><a href="http://www.augmentecture.com/"><span style= "font-weight: 400;">Augmentecture</span></a></p>
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77 - How uncontrollable delays can threaten your reputation, and what to do about it | feat. Ed Barton
<h3>Cheat Sheet</h3> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The more work you do on your campaign before you launch the more success you will have. But no matter how much you plan, Global Politics (and other factors 100% out of your control) get a vote.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Today’s guest, Ed Barton of Virtuali-Tee, saw his production costs go up 33% overnight after the UK voted for Brexit and the Pound collapsed.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Setting up plans for likely contingencies is a great start. But when things break down (and they will) or a blind spot is revealed, that is when the real work begins!</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Communication is the key to weathering the inevitable storm of backer emails asking when their product is supposed to arrive.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">With the media surrounding Crowdfunding beginning to sour on projects not delivering, you have to do everything you can to not be lumped into that narrative.</span></li> </ul> <p> </p> <h3>About This Episode</h3> <p><span style="font-weight: 400;">Imagine being able to look at your body, and</span> <em><span style= "font-weight: 400;">see</span></em> <span style= "font-weight: 400;">your heart beat, lungs breathe, liver processing, stomach churning, and intestines digesting,</span></p> <p><span style="font-weight: 400;">That is what you can now do with Virtuali-Tee, a new product from Curiscope that Founder and CEO, Ed Barton, hopes will help kids learn to love biology.</span></p> <p><span style="font-weight: 400;">The Virtuali-Tee uses your smartphone and a funky tee-shirt that looks like it is out of the 1980’s hit game, Space Invaders.</span></p> <p><span style="font-weight: 400;">The shirt is essentially an advanced QR-Code that, when you combine it with your smartphone or VR device, lets you look at a virtual representation of your anatomy ON your body.</span></p> <p><span style="font-weight: 400;">You can literally dive into your blood vessels and learn how the heart delivers oxygen to muscles and tissues.</span></p> <p><span style="font-weight: 400;">Crowdfunding is MADE for cool projects and creators like Ed and his team.</span></p> <p><span style="font-weight: 400;">For their successful launch, Ed was extremely well prepared by most standards:</span></p> <p><span style="font-weight: 400;">He had an email list</span></p> <p><span style="font-weight: 400;">He had a working prototype</span></p> <p><span style="font-weight: 400;">He lined up a manufacturer in the United States that could meet the high printing quality standards required to make the magic happen.</span></p> <p><span style="font-weight: 400;">He and his co-founder went to conferences, demoed their product and signed people up to their email list IN PERSON!</span></p> <p><span style="font-weight: 400;">Even then, Ed delivered the Virtuali-Tee to all backers about 6 weeks late, (“early” by Crowdfunding standards) and he wasn’t happy about it.</span></p> <p><span style="font-weight: 400;">Why’s that? As Ed puts it…</span></p> <blockquote> <p><strong>“Business is a string of problems that you solve to get the successes along the way.”</strong></p> </blockquote> <p><span style="font-weight: 400;">Some of these problems are foreseeable and contingencies can be planned.</span></p> <p><span style="font-weight: 400;">After Brexit, the Pound dropped 25% overnight.</span></p> <p><span style="font-weight: 400;">This caused his production costs go up 33% as a result (the maths, as the Brits say, works I swear) and meant that he had start from square one to source a new manufacturer able to meet the high standards required to make the magic happen.</span></p> <p><span style="font-weight: 400;">Communication is what saved his company’s reputation.</span></p> <p><span style="font-weight: 400;">Ed made it his policy to respond personally to all emails and Backer comments within 24 hours.</span></p> <p><span style="font-weight: 400;">The results of being on top of his communication, and ultimately delivering a great product, has meant hundreds of repeat orders from teachers all over the world and the beginning of what Ed hopes will revolutionise how kids are taught and engage in school.</span><br />  </p> <h3>Resources Mentioned</h3> <p><a href= "https://www.kickstarter.com/projects/curiscope/virtualitee"><span style="font-weight: 400;"> Virtuali-Tee Kickstarter Campaign</span></a></p> <p><a href="https://www.curiscope.com/"><span style= "font-weight: 400;">Curiscope.com</span></a></p> <p><a href= "https://www.youtube.com/watch?v=HNOT_feL27Y"><span style= "font-weight: 400;">The VR Great White Shark Video</span></a></p> <p><a href="https://www.facebook.com/curiscope/"><span style= "font-weight: 400;">Curiscope Facebook Page</span></a></p> <p><a href="https://twitter.com/curiscope?lang=en"><span style= "font-weight: 400;">Curiscope on Twitter</span></a></p> <p><a href="https://gimletmedia.com/startup/"><span style= "font-weight: 400;">Startup Podcast</span></a></p>
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76 - Meet Purple: From $176K to $2.5 MILLION | feat. Savannah Turk
<h3>Cheat Sheet</h3> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">I’ve said it before and I’ll say it again. Crowdfunding is a LONG TERM STRATEGY. It is not a cash grab. It is merely the beginning...</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Even if your campaign doesn’t become legendary, you should be able to learn enough about your market and your customers to make your BUSINESS legendary.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">I know you are heads down and planning your first campaign… but why not keep an eye on your SECOND campaign?</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Today’s guest took a successful campaign and 10x’ed their second. I took a failed campaign (that I ran) to $594k on our second attempt. The Cards Against Humanity guys raised only $10k in their Kickstarter campaign.</span></li> </ul> <h3>About This Episode</h3> <p><span style="font-weight: 400;">I am super excited about today’s guest!</span></p> <p><span style="font-weight: 400;">Savannah Turk is the Communications Director of Purple, makers of The Purple Pillow and The Purple Mattress.</span></p> <p><span style="font-weight: 400;">The Purple Pillow is probably my favorite Kickstarter Campaign that I have seen to date.</span></p> <p><span style="font-weight: 400;">What blows me away about what The Purple Team were able to do is take a “successful” campaign, The Purple Mattress, learn from it, iterate, and then...</span></p> <p><span style="font-weight: 400;">BLOW IT OUT OF THE WATER</span></p> <p><span style="font-weight: 400;">Their first campaign, The Purple Mattress, raised $171k and they were really happy about it.</span></p> <p><span style="font-weight: 400;">They custom built their own machine designed to make 20 mattresses a day.</span></p> <p><span style="font-weight: 400;">After the first campaign, the demand spiked and they had to get it ramped up to 200 mattresses a day.</span></p> <p><span style="font-weight: 400;">So what did they do? Did they rest on their laurels and newfound success?</span></p> <p><span style="font-weight: 400;">NOPE!</span></p> <p><span style="font-weight: 400;">They took what they learned, leveraged their new, super passionate audience of existing customers, and crushed it with The Purple Pillow.</span></p> <p><span style="font-weight: 400;">Exactly one year to the day later they raised over $2.6 MILLION.</span></p> <p><span style="font-weight: 400;">Crowdfunding is just the START of something amazing.</span></p> <p><span style="font-weight: 400;">Whatever your level of “success” (however you define that), if you are paying attention, you will learn enough to crush it in Round Two.</span></p> <p> </p> <h3>Resources Mentioned</h3> <p><a href= "https://www.kickstarter.com/projects/227992716/purple-pillow-the-worlds-first-no-pressure-head-be" target="_blank"><span style="font-weight: 400;">Purple Pillow Kickstarter</span></a></p> <p><a href= "https://www.kickstarter.com/projects/227992716/purple-the-latest-technology-in-comfort-and-sleep" target="_blank"><span style="font-weight: 400;">Purple Mattress Kickstarter</span></a></p> <p><a href="https://onpurple.com/" target="_blank"><span style= "font-weight: 400;">Purple Brand Website</span></a></p> <p><a href="https://www.backerkit.com/" target= "_blank"><span style="font-weight: 400;">Backerkit</span></a> <span style="font-weight: 400;">- No really! These guys used and loved Backerkit!</span></p>
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75 - Finding a Balance of Entrepreneurial Superpowers | feat. Alex Fine
<p><span style="font-weight: 400;">75 - Finding a Balance of Entrepreneurial Superpowers | feat. Alex Fine</span></p> <p> </p> <p><span style="font-weight: 400;">Cheat Sheet</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Designing a product for a customer and designing a product for a manufacturer to create are two different things.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Customers want features and benefits and manufacturers want it to be made of only one part.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Designing and building a prototype is equally different from designing a product to be made thousands of times.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Some contract manufacturers will take your prototype design and translate it into something they can use for mass production, but that is not ideal. You will want an industrial design engineer in your corner.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">If industrial engineering is not your forte, you can partner with a firm, or find a kickass cofounder. If you do, your chances of delivering on time go through the roof.</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">About this episode</span></p> <p><span style="font-weight: 400;">Most of the people that call me for advice or to hire me to run their campaigns are visionaries.</span></p> <p><span style="font-weight: 400;">They have big hearts and bigger dreams.</span></p> <p><span style="font-weight: 400;">But oftentimes they lack the skills in another area of business that is crucial to the success in the market they have chosen to tackle.</span></p> <p><span style="font-weight: 400;">In consumer technology crowdfunding, the skills deficit I most often see is in the nitty gritty detail work of industrial design and engineering.</span></p> <p><span style="font-weight: 400;">You can have a great idea, execute a crowdfunding campaign on it perfectly, raise a ton of money, and then be screwed trying to manufacture.</span></p> <p><span style="font-weight: 400;">What is the solution? Partner with people who have the skills you need.</span></p> <p><a href= "http://www.crowdfundinguncut.com/podcast/67-happens-two-weeks-kickstarter-launch/" target="_blank"><span style="font-weight: 400;">Chris Prendergast</span></a> <span style="font-weight: 400;">partnered with an industrial design firm for JamStack.</span></p> <p><span style="font-weight: 400;">Today’s guest, Alex Fine, is a sex therapist with a Masters Degree in Clinical Psychology from Columbia University.</span></p> <p><span style="font-weight: 400;">Alex brought her passion for human sexuality and partnered with an MIT mechanical engineering grad, Janet Lieberman, who brought extensive product design experience.</span></p> <p><span style="font-weight: 400;">Together they cofounded Dame Products and have raised over $1.2 million dollars over two campaigns for two different, cutting edge, sex toys.</span></p> <p><span style="font-weight: 400;">The original, Eva, raised $575,000 in 45 days on IndieGoGo in 2014.</span></p> <p><span style="font-weight: 400;">Their latest, Fin, raised $394,000 in 30 days on Kickstarter in late 2016.</span></p> <p>The balance they raise with IndieGoGo's InDemand service.</p> <p><span style="font-weight: 400;">In this episode, you will get some hints on what makes their partnership work well.</span></p> <p><span style="font-weight: 400;">When you are done listening, ask yourself, “do I have all of the skills necessary to pull off my vision?”. If not, then get to work finding partners.</span></p> <p> </p> <p><span style="font-weight: 400;">Resources Mentioned</span></p> <p><a href="https://www.dameproducts.com/"><span style= "font-weight: 400;">Dame Products</span></a></p> <p><a href= "https://www.indiegogo.com/projects/eva-the-first-truly-wearable-couples-vibrator-technology#/"> <span style="font-weight: 400;">Eva on Indiegogo (includes InDemand earnings)</span></a></p> <p><a href= "https://www.kickstarter.com/projects/dameproducts/fin-a-vibrator-for-fingers"> <span style="font-weight: 400;">Fin on Kickstarter</span></a></p> <p><a href="https://www.surveymonkey.com/"><span style= "font-weight: 400;">Survey Monkey</span></a></p>
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74 - Finding $20-50k in angel investment is easy with the right mindset | feat. Brad Hart
<p><span style="font-weight: 400;">Cheat Sheet</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Most creators I speak to on some level think of Kickstarter and Indiegogo as a piggy bank… their source of the money they need to develop and launch their project. This is false.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">See those $500,000-$1,000,000+ campaigns? You need $20,000-$50,000 in cash flow for advertising to have a hope these days. Kickstarter and Indiegogo are too competitive.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Turning even $50k into $500k IS a good move of course, but you need the $50k to start but finding the cash flow necessary to launch a Crowdfunding Campaign can feel daunting.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Where do you find $50k? Either go out and ask your network yourself or find someone who is a connector and likes raising money and get them on your side.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out how to do both in this episode!</span></li> </ul> <p><br /></p> <p><span style="font-weight: 400;">About this Episode</span></p> <p><span style="font-weight: 400;">Have you ever gotten stuck on a critical, 30 minute, task, procrastinating until 2 am the night before it was due, when fatigue forced you to complete, passing out at sunrise in a heap of emotional exhaustion?</span></p> <p><span style="font-weight: 400;">Have you ever effortlessly executed on a brilliant brainwave, tirelessly toiling for hours that seemed like minutes, not wanting to get up, even to go to the bathroom, or to top up your coffee cup?</span></p> <p><span style="font-weight: 400;">What’s the difference?</span></p> <p><span style="font-weight: 400;">Why was one task hard and stressful and the other a blissful adventure?</span></p> <p><span style="font-weight: 400;">With one task you were operating in your Zone of Genius and got into Flow and the other… you... weren’t…</span></p> <p><span style="font-weight: 400;">It turns out that each of us has a particular zone of genius. Certain tasks that light us up.</span></p> <p><span style="font-weight: 400;">Today we are talking with Brad Hart of MakeMoreMarbles.com.</span></p> <p><span style="font-weight: 400;">Brad is a people person.</span></p> <p><span style="font-weight: 400;">A connector. That’s HIS Zone.</span></p> <p><span style="font-weight: 400;">He gets fired up meeting people and trying to add value to their lives.</span></p> <p><span style="font-weight: 400;">He plays the long game and figures that if he adds enough value to enough people, eventually an interesting opportunity will come up. And he has done quite well for himself in the process.</span></p> <p><span style="font-weight: 400;">And Brad has no problems raising money.</span></p> <p><span style="font-weight: 400;">He did quite well in real estate and started a hedge fund after about 500 conversations with friends, relatives, and associates.</span></p> <p><span style="font-weight: 400;">Those careers had elements of his Zone of Genius, some of the time, which is probably why he had the success he had.</span></p> <p><span style="font-weight: 400;">Now, Brad works as a consultant and connector.</span></p> <p><span style="font-weight: 400;">He is an expert at figuring out what it is your business needs, and then hooking you up with the person or company that can fulfil them.</span></p> <p><span style="font-weight: 400;">That could be talent, or it could be an investment.</span></p> <p><span style="font-weight: 400;">If you are a creator, flow probably involves thinking of new ideas, synthesising knowledge, and tinkering.</span></p> <p><span style="font-weight: 400;">It probably does NOT involve spreadsheets and marketing execution plans, and it may not be around raising money.</span></p> <p><span style="font-weight: 400;">The key to operating a high performing business is to divide the critical tasks out and finding people who will be operating within THEIR Zone of Genius when performing them.</span></p> <p><span style="font-weight: 400;">This sounds easy and for some, like Brad, it is.</span></p> <p><span style="font-weight: 400;">But if you have ever struggled with hiring or partnering, then I’d suggest you give this framework a try.</span></p> <p> </p> <p><span style="font-weight: 400;">Resources Mentioned</span></p> <p><a href="http://makemoremarbles.com/"><span style= "font-weight: 400;">MakemMoreMarbles.com</span></a></p> <p><a href="https://www.facebook.com/bradhart"><span style= "font-weight: 400;">Brad on Facebook</span></a></p> <p><a href="http://www.millionairemasterplan.com/"><span style= "font-weight: 400;">Millionaire Master Plan</span></a></p> <p><a href="http://www.wealthdynamics.com/"><span style= "font-weight: 400;">Wealth Dynamics Test</span></a></p> <p><span style="font-weight: 400;">Questions to ask google doc</span></p>
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73 - Crowdfunding is a Long Term Strategy, NOT a hit and run | feat. Roy Morejon
<h3>Cheat Sheet</h3> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Crowdfunding, while new, has evolved a TON in the last six years</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">There is too much competition and repeat backers are too savvy to simply throw up a page and hope it does well.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">You’ve heard me say this before but rescuing a flailing campaign is possible... but not likely. Your pre-launch plan is critical. Build your list or you are likely to fail.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Still don’t believe me? Listen to Roy… he’s raised over $75 million!</span></li> </ul> <h3>About This Episode</h3> <p><span style="font-weight: 400;">I love having industry insiders on the show.</span></p> <p><span style="font-weight: 400;">I learn as much from these talks as you guys do, and it is nice to hear other people say the same things… like that you NEED an email list beforehand… but say it in slightly different ways.</span></p> <p><span style="font-weight: 400;">It is also fun to watch what a guy like today’s guest, Roy Morejon, is up to.</span></p> <p><span style="font-weight: 400;">Roy has been in the digital marketing space for a while and chanced into crowdfunding when a failing campaign came to him for help.</span></p> <p><span style="font-weight: 400;">He was able to use his extensive PR contacts to rescue that campaign, and in the processes found his new calling… advising and managing Crowdfunding campaigns.</span></p> <p><span style="font-weight: 400;">Since then, he has raised over $75 million for his clients and has taken the business of advising campaigns to incredible levels:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">He bought an industrial design firm to be able to help design and build client products and in-house products</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">He took over The Art of the Kickstart podcast.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">And he now advises 80% of his clients AFTER the campaign and helps them transition from a campaign to a business.</span></li> </ul> <p><span style="font-weight: 400;">I have been thinking for a while how a crowdfunding campaign is the start of a business, and how I can help my clients make the transition.</span></p> <p><span style="font-weight: 400;">I believe that if you start thinking of Crowdfunding as the start of a business, and not a way to make some fast money, you will do a lot better.</span></p> <p> </p> <h3>Resources Mentioned</h3> <p><a href="http://commandpartners.com/"><span style= "font-weight: 400;">Command Partners</span></a></p> <p><a href="http://artofthekickstart.com/"><span style= "font-weight: 400;">Art of the Kickstart Podcast</span></a></p>
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72 - Insider Tactics: How to use Facebook to identify and engage your 1000 True Fans | feat. Nathan Chan
<p><span style="font-weight: 400;">Cheat Sheet</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">If you have a list, a certain percentage will be your True Fans. It is crucial you learn how to identify them. They genuinely want to help you succeed. Help them help you!</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">One way to identify them is through a private, application required, Facebook group. If someone is willing to take the time to fill out an application then they are probably willing to help you out.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Size doesn’t matter… it’s engagement. Talk directly with your fans. Give them insider access and perks  (Hint… it is fun! They like you and want to help.)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Leverage technologies like UpViral and ThunderClap to increase social sharing and increase sales. Reward the top sharers.</span></li> </ul> <div> </div> <p><span style="font-weight: 400;">About This Episode</span></p> <p><span style="font-weight: 400;">Two weeks ago, Austin Netzley talked about the famous</span> <a href= "http://kk.org/thetechnium/1000-true-fans/"><span style= "font-weight: 400;">“1000 True Fans” article from Kevin Kelly</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">The essence of 1000 True Fans is that if you cultivate a relatively small tribe of people who love your work and are willing to pay for it, you can sustain a career in almost any field.</span></p> <p><span style="font-weight: 400;">You can even fund a Crowdfunding Campaign.</span></p> <p><span style="font-weight: 400;">But the key is learning how to identify them and how to engage with them.</span></p> <p><span style="font-weight: 400;">Kevin Kelly wrote 1000 True Fans in 2008 before Kickstarter and Indiegogo were founded.</span></p> <p><span style="font-weight: 400;">And in that essay, he even mentions that building and maintaining a direct relationship with your fans can be a bit daunting.</span></p> <p><span style="font-weight: 400;">But that was 8 years ago and technology has changed.</span></p> <p><span style="font-weight: 400;">We have Facebook Groups...</span></p> <p><span style="font-weight: 400;">UpViral...</span></p> <p><span style="font-weight: 400;">Thunderclap…</span></p> <p><span style="font-weight: 400;">Typeform...</span></p> <p><span style="font-weight: 400;">...and a host of tools that happen to make speaking directly to your 1000 True fans really easy.</span></p> <p><span style="font-weight: 400;">In this episode, Nathan Chan and I talk about the “Facebook Insider Group”.</span></p> <p><span style="font-weight: 400;">Nathan is the founder of</span> <a href="https://foundrmag.com/"><span style= "font-weight: 400;">Foundr Magazine</span></a> <span style= "font-weight: 400;">and recently finished up a Kickstarter Campaign for a coffee table book for entrepreneurs.</span></p> <p><span style="font-weight: 400;">While that campaign was going on, he gave me a behind the scenes look at how it works and it is super cool!</span></p> <p><span style="font-weight: 400;">It is the most concrete and concise example of implementing 1000 True Fan Theory that I have ever seen.</span></p> <p><span style="font-weight: 400;">And it works.</span></p> <p><span style="font-weight: 400;">After seeing Nathan use it successfully with his Foundr Campaign, I implemented it for the JamStack campaign and it has been a huge success.</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">474 Members</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Great feedback and social engagement</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">And we raised 50% of our goal in 4 hours directly from that group!</span></li> </ul> <p><span style="font-weight: 400;">I will be using Insider Groups on all of my campaigns moving forward and you should too.</span></p> <div> </div> <p><span style="font-weight: 400;">Special Bonus:</span></p> <p><span style="font-weight: 400;">In this episode, Nathan and I go over some key MISTAKES we both made in our most recent campaigns that cost us a lot of money.</span></p> <p><span style="font-weight: 400;">Here’s the thing.</span></p> <p><span style="font-weight: 400;">Experienced entrepreneurs make mistakes</span> <em><span style="font-weight: 400;">all the time</span></em><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">If this is your first campaign then you will too.</span></p> <p><span style="font-weight: 400;">Accept this NOW, and go have some fun screwing up and learning from it!</span></p> <p><span style="font-weight: 400;">But save yourself some headache (and make a bunch of extra money) by learning from our mistakes.</span></p> <div> </div> <p><span style="font-weight: 400;">Resources Mentioned</span></p> <p><a href="https://foundrmag.com/"><span style= "font-weight: 400;">Foundr Magazine</span></a></p> <p><a href= "https://www.kickstarter.com/projects/383335868/foundr-v10-lessons-from-the-greatest-entrepreneurs"> <span style="font-weight: 400;">Foundr Kickstarter Campaign</span></a></p> <p><a href= "https://www.indiegogo.com/projects/foundr-v1-0-lessons-from-proven-entrepreneurs-book-entrepreneurship#/"> <span style="font-weight: 400;">Foundr Indiegogo In Demand</span></a></p> <p><a href="http://kk.org/thetechnium/1000-true-fans/"><span style= "font-weight: 400;">1000 True Fans</span></a></p> <p><a href="http://upviral.com/"><span style= "font-weight: 400;">UpViral</span></a></p> <p><a href="https://www.thunderclap.it/"><span style= "font-weight: 400;">ThunderClap</span></a></p> <p><a href="https://www.typeform.com/"><span style= "font-weight: 400;">Typeform</span></a></p> <p><a href="http://www.sethgodin.com/purple/"><span style= "font-weight: 400;">Purple Cow by Seth Godin</span></a></p> <p><a href= "https://www.kickstarter.com/projects/846364129/jamstack-the-worlds-first-attachable-guitar-amplif"> <span style="font-weight: 400;">JamStack Kickstarter Campaign</span></a></p>
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71 - How to Publish a Book in 90 days from a Blank Page | feat. Chandler Bolt
<p><strong>Cheat Sheet</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Don’t build things people don’t want to buy. How do you do that? Pre-selling! “Wallet votes” are worth 1000x more than an encouraging word.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Talk to as many people as you can, but only take advice from your target audience. Your 95-year-old grandmother may not be the best person to speak to about your new tech product.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Take massive action on the ONE thing directly in front of you. Don’t worry about the next step.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">If you decide to write a book, what is the ONE action you should be focused on? Listen to find out!</span></li> </ul> <div> </div> <p><strong>About this Episode</strong></p> <p><span style="font-weight: 400;">I am going to write a book.</span></p> <p><span style="font-weight: 400;">It is December 2016 and I am preparing to write out my goals for 2017.</span></p> <p><span style="font-weight: 400;">So there.</span></p> <p><span style="font-weight: 400;">I said it.</span></p> <p><span style="font-weight: 400;">I am going to write a book.</span></p> <p><span style="font-weight: 400;">I have big plans for 2017 but I am going to find the time and here is why…</span></p> <p><span style="font-weight: 400;">It doesn’t have to be hard.</span></p> <p><span style="font-weight: 400;">In fact, today’s guest, Chandler Bolt, wrote 3 books in 6 months that all became best sellers on Amazon without any previous experience.</span></p> <p><strong>“I’m a BIG believer in looking at what is front of you and giving it your all”</strong></p> <p><span style="font-weight: 400;">He then went on to found</span> <a href="https://self-publishingschool.com/"><span style= "font-weight: 400;">self-publishingschool.com</span></a> <span style="font-weight: 400;">to teach others how to publish a book in 90 days.</span></p> <p><span style="font-weight: 400;">When he got started, Chandler pre-sold 44 spots for over $80,000 without having a single piece of content written.</span></p> <p><span style="font-weight: 400;">He then let his audience dictate what he would produce next and built the course.</span></p> <p><span style="font-weight: 400;">This conversation reminded me that marketing fundamentals are marketing fundamentals and business startups are all very similar, with founders and creators experiencing similar psychological hang-ups regardless of industry</span></p> <p><span style="font-weight: 400;">These fundamentals apply to Crowdfunding and Book Launches and physical and info product launches.</span></p> <p><span style="font-weight: 400;">This episode is PACKED FULL of strategies and tactics you can use for Crowdfunding.</span></p> <p><span style="font-weight: 400;">Like Chandler says, tactics change with time but principles and strategy are timeless.</span></p> <p><span style="font-weight: 400;">I think I am going to write a book on that...</span></p> <div> </div> <p><strong>Resources Mentioned</strong></p> <p><a href="http://self-publishingschool.com"><span style= "font-weight: 400;">Self-publishingschool.com</span></a></p> <p><a href= "https://www.amazon.com/Published-Proven-Blank-Published-Author-ebook/dp/B01N2NYI1T/ref=sr_1_1?s=books&ie=UTF8&qid=1481146361&sr=1-1&refinements=p_27%3AChandler+Bolt"> <span style="font-weight: 400;">Published The Book on Amazon</span></a></p> <p><a href= "https://self-publishingschool.clickfunnels.com/optin10124563?declined=true&errors=%22AVS%20REJECTED%20-%20Response%20code(300)%22"> <span style="font-weight: 400;">Get “Published” for free, ($7.99 shipping and handling)</span></a></p> <p><a href= "https://www.youtube.com/watch?v=sioZd3AxmnE"><span style= "font-weight: 400;">Simon Sinek Start With Why</span></a></p>
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70 - The Making of a 6-Figure Book Launch | feat Austin Netzley
<p><strong>Cheat Sheet</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Want to position yourself as an expert in your market? Write a book.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Not sure if you are qualified to write a book? Write a book anyway.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Those of us who consume vast amounts of content in order to better ourselves often measure ourselves against the Titans in our field, and as a result, don’t give ourselves permission to write a book or don’t feel we are ready. Get over it and write a book.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">But if you are taking the time to listen to podcasts (like this one) and trying to better yourself, you are probably an expert on something. As long as you are one or two steps ahead of someone who wants to be where you are you have something to offer the world. Write a book on that!</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Worried about your writing style? There are people out there who can help you craft, edit, publish, and market your book. So no excuses! Write a book.</span></li> </ul> <div> </div> <p><strong>About This Episode</strong></p> <p><span style="font-weight: 400;">In last week's episode with Jon Bowes, Jon discussed his strategy to take successful ideas from one industry that is being underutilised in another.</span></p> <p><span style="font-weight: 400;">In this episode, I am taking that advice!</span></p> <p><span style="font-weight: 400;">Austin Netzley is a book launch expert.</span></p> <p><span style="font-weight: 400;">With his 561 step book launch plan, he has the system dialled in and helped almost 200 authors launch books and build businesses, including real estate expert Kevin Ward…</span></p> <p><span style="font-weight: 400;">...and the legendary self-help pioneer Brian Tracy,</span></p> <p><span style="font-weight: 400;">Instead of crowdfunding, he launches on Amazon. But the parallels in book launches and Crowdfunding are fascinating!</span></p> <p><span style="font-weight: 400;">Yes… you have to build your audience!</span></p> <p><span style="font-weight: 400;">Like in Crowdfunding, email list SIZE doesn’t matter.</span></p> <p><span style="font-weight: 400;">You want passionate engagement and a growth.</span></p> <p><span style="font-weight: 400;">And you have to give a LOT of value to that list before asking for anything in return.</span></p> <p><span style="font-weight: 400;">There is no use in an email list of 100,000 people and no one opens up your emails.</span></p> <p><span style="font-weight: 400;">Like a Crowdfunding launch, Austin uses countdown timers to build anticipation for the book launch.</span></p> <p><span style="font-weight: 400;">But the REAL benefit is taking that person who reads your book and helping them take the next step, which for a consultant may be a multiple five-figure consulting contract.</span></p> <p><span style="font-weight: 400;">This is an area where I, and most crowdfunding campaigns, fall short.</span></p> <p><span style="font-weight: 400;">Your launch is not the end game.</span></p> <p><span style="font-weight: 400;">It is the beginning of a business.</span></p> <p><span style="font-weight: 400;">Here’s my big takeaway.</span></p> <p><span style="font-weight: 400;">The next evolution of MY business is to help transition my crowdfunding clients from the launch into an actual business.</span></p> <div> </div> <p><strong>Resources mentioned</strong></p> <p><a href="http://epic-launch.com"><span style= "font-weight: 400;">Epic-launch.com</span></a></p> <p><a href="http://austinnetzley.com"><span style= "font-weight: 400;">Austinnetzley.com</span></a></p> <p><a href="http://kk.org/thetechnium/1000-true-fans/"><span style= "font-weight: 400;">Kevin Kelly 1000 True Fans</span></a></p>
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69 - How Filippo Loreti “Stacked Value” to raise $1.3 million in 15 days | feat. Jon Bowes
<p><span style="font-weight: 400;">Cheat Sheet</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">There are really two campaigns going on in any launch. The first is to your audience -- you built your audience, right? The second is to affiliates, press, and influencers.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Not sure how to position or sell your project idea? Look to different industries for examples and avoid “group think”.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Experiment with value stacking. How can you create “no brainer” deals if your backers buy more from you?</span></li> </ul> <div> </div> <p><span style="font-weight: 400;">About This Episode</span></p> <p><span style="font-weight: 400;">Every once in awhile you have a conversation that tweaks your brain.</span></p> <p><span style="font-weight: 400;">Gets you to think differently…</span></p> <p><span style="font-weight: 400;">And then sends your mind RACING.</span></p> <p><span style="font-weight: 400;">For me, this conversation with fellow Canadian, Jon Bowes, is one of them.</span></p> <p><span style="font-weight: 400;">Jon Bowes is a master when it comes to product positioning, price perception, and copywriting.</span></p> <p><span style="font-weight: 400;">Jon writes the words and crafts offers to help his clients make more sales, create repeat customers, and have those customers come back more and more often.</span></p> <p><span style="font-weight: 400;">He has worked with Pat Flynn, Russell Brunson, and other top online marketers. Like a crowdfunding consultant, his results aren’t based on warm and fuzzies, but measured in cold, hard cash.</span></p> <p><span style="font-weight: 400;">Some copywriters like to stick to one niche, for example, weight loss and dieting. That enables them to really know their target audience to write directly to them.</span></p> <p><span style="font-weight: 400;">But Jon likes to take the Jay Abraham approach and work with as many different markets as possible. This is so he can avoid “groupthink” and import great ideas from one industry that are being underused or ignored in others.</span></p> <p><span style="font-weight: 400;">That’s what he did while helping the Filippo Loreti Kickstarter Campaign become the most funded timepiece project in crowdfunding history.</span></p> <p><span style="font-weight: 400;">John imported a common internet marketing concept, Value Stacking, into this campaign.</span></p> <p><span style="font-weight: 400;">Value stacking is where you keep adding bonuses for larger and larger purchases.</span></p> <p><span style="font-weight: 400;">For example, in internet marketing, affiliates will often give free products in exchange for purchasing through their affiliate link.</span></p> <p><span style="font-weight: 400;">This strategy had not been used effectively in Crowdfunding to date.</span></p> <p><span style="font-weight: 400;">But Jon helped the Filippa Loreti team implement it and so far they have raised over €1.3 million in 15 days.</span></p> <div> </div> <p><span style="font-weight: 400;">Resources Mentioned</span></p> <p><a href= "https://www.kickstarter.com/projects/2050848594/redefining-italian-luxury-watches-filippo-loreti?ref=profile_created"> <span style="font-weight: 400;">Filippo Loreti Kickstarter Campaign</span></a></p> <p><a href="https://www.filippoloreti.com/"><span style= "font-weight: 400;">Filippo Loreti Website</span></a></p>
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68 - Crowdfunding Legal Implications Uncovered | feat. Mark Roderick
<p><span style="font-weight: 400;">Cheat Sheet</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Equity Crowdfunding and Rewards Crowdfunding are very different, but also very similar. The preparation is different, what you are selling is different, but the need to build an audience and speak effectively to that audience is identical.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The JOBS Act (in the US), in essence, allows you to “advertise” when raising money for small companies. You were not allowed to do this before.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Public offerings (think IPO) are super expensive and private raises, (like Angel and Venture Capital) are inefficient because they are largely dependent on luck… who is within your network, what neighborhood you grew up in, etc.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Risks are different for Equity and Rewards based Crowdfunding. Equity crowdfunding you are taking on investors, and all that comes with that. Rewards-based crowdfunding there is very little risk so long as you make a strong attempt at completing the project.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">However, if you spend your rewards campaign raise on strippers and Lamborghinis then you are committing fraud and could be investigated and thrown in jail. Luckily this is EXTREMELY rare.</span></li> </ul> <div> </div> <div> </div> <p><span style="font-weight: 400;">About This Episode</span></p> <p><span style="font-weight: 400;">If you thought Rewards-Based Crowdfunding was a new industry, wait until you check out the Equity Crowdfunding Industry!</span></p> <p><span style="font-weight: 400;">We have</span> <a href= "http://www.crowdfundinguncut.com/podcast/61-equity-crowdfunding-101-feat-nathan-rose/"> <span style="font-weight: 400;">talked about Equity Crowdfunding once before</span></a><span style="font-weight: 400;">, but this episode we are going to take a look at the legal liability of Equity Crowdfunding, and also touch on Rewards Liability as well.</span></p> <p><span style="font-weight: 400;">And it is an especially important episode as Indiegogo JUST started offering to support Equity Crowdfunding Campaigns.</span></p> <p><span style="font-weight: 400;">I hate to jump the gun and cry “Game Changer!” but frankly Indiegogo is further cementing its role as the “anything goes” crowdfunding platform.</span></p> <p><span style="font-weight: 400;">That being said, to start you on your legal journey I have brought Mark Roderick on the show.</span></p> <p><span style="font-weight: 400;">Mark is a lawyer that has been helping entrepreneurs raise money for years.</span></p> <p><span style="font-weight: 400;">When he saw the JOBS Act on the horizon, Mark saw an incredible opportunity to help small businesses.</span></p> <p><span style="font-weight: 400;">If you haven’t done it before, raising money is a bit of a pain.</span></p> <p><span style="font-weight: 400;">You either have to have millions of dollars to IPO, or you have to know the right people.</span></p> <p><span style="font-weight: 400;">With Equity Crowdfunding you can sell shares to anyone all over the world over the internet.</span></p> <p><span style="font-weight: 400;">Equity Crowdfunding isn’t as easy as Rewards Crowdfunding.</span></p> <p><span style="font-weight: 400;">With Equity Crowdfunding you have to have your paperwork in order.</span></p> <p><span style="font-weight: 400;">Accounting, corporate governance, and business plan have to be all top notch.</span></p> <p><span style="font-weight: 400;">...And then you have to do the same work as a regular campaign building an audience and putting together your pitch.</span></p> <p><span style="font-weight: 400;">Generally, this means that you are looking to raise larger sums of money.</span></p> <p><span style="font-weight: 400;">And for some businesses Equity Crowdfunding is the way to go!</span></p> <p><span style="font-weight: 400;">For a legal conversation, the discussion is surprisingly entertaining. I promise you will learn something that will aid you in your journey.</span></p> <div> </div> <p><span style="font-weight: 400;">Resources Mentioned</span></p> <p><a href="http://markroderick.net"><span style= "font-weight: 400;">Markroderick.net</span></a></p> <p><a href="https://crowdfundattny.com/about/"><span style= "font-weight: 400;">Crowdfundingattny.com</span></a></p> <p><a href= "https://www.kickstarter.com/projects/1523379957/oculus-rift-step-into-the-game"> <span style="font-weight: 400;">Oculus Rift Campaign</span></a></p> <p><a href= "https://www.theguardian.com/technology/2014/jul/22/facebook-oculus-rift-acquisition-virtual-reality"> <span style="font-weight: 400;">Oculus Rift Sold to Facebook</span></a></p> <p><a href= "https://www.indiegogo.com/projects/skully-ar-1-the-world-s-smartest-motorcycle-helmet#/"> <span style="font-weight: 400;">Skully Campaign</span></a></p> <p><a href= "https://techcrunch.com/2016/07/26/once-promising-ar-motorcycle-helmet-startup-skully-has-crashed-and-burned/"> <span style="font-weight: 400;">Skully Goes Down In Flames</span></a></p> <p><a href="https://circleup.com/"><span style= "font-weight: 400;">Circle up - Consumer Products Equity Crowdfunding</span></a></p> <p><a href="https://www.realcrowd.com/"><span style= "font-weight: 400;">RealCrowd - Real Estate Crowdfunding</span></a></p> <p><a href="https://www.crowdstreet.com/"><span style= "font-weight: 400;">CrowdStreet - Real Estate Crowdfunding</span></a></p> <p><a href="https://www.seedinvest.com/"><span style= "font-weight: 400;">SeedInvest - Tech Product Crowdfunding</span></a></p>
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67 - SPECIAL Behind the Scenes Episode - JamStack.io: What I am doing right NOW, Two Weeks Before A Launch | feat. Chris Predergast
<p><span style="font-weight: 400;">SPECIAL BEHIND THE SCENES EPISODE!!</span></p> <p><span style="font-weight: 400;">If you want to hear all the gory behind the scenes details of a</span> <strong>successful crowdfunding campaign</strong><span style="font-weight: 400;">, then you HAVE to listen to this episode.</span></p> <p><span style="font-weight: 400;">In this episode, I am speaking with one of my clients, Chris Predergast of JamStack.</span></p> <p><span style="font-weight: 400;">JamStack is the World’s First Attachable Electrical Guitar Amplifier. If you play electric guitar, then you are probably freaking out right now because you can guess what this thing does…</span></p> <p><span style="font-weight: 400;">If you aren’t, you’ve probably seen acoustic guitars at house parties or around a campfire before…</span></p> <p><span style="font-weight: 400;">The JamStack makes your electric guitar as portable as your acoustic guitar.</span></p> <p><span style="font-weight: 400;">I am super excited about this product, but enough about that.</span></p> <p><span style="font-weight: 400;">Chris and I are in the MIDDLE of the pre-launch campaign as of publication.</span></p> <p><span style="font-weight: 400;">The actual launch is happening around November 21, 2016...</span></p> <p><span style="font-weight: 400;">We are just waiting for Kickstarter to approve our project.</span></p> <p><em><span style="font-weight: 400;">“But Khierstyn, if you haven’t launched, how do you know the campaign will be successful?</span></em></p> <p><span style="font-weight: 400;">Because I have been a part of and studied so many campaigns, that there is basically no WAY this campaign can fail.</span> <span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;">Although we don’t know how well it will do, the responses we’ve received to it so far put little doubt in my mind that we will hit our initial goal.</span></p> <p><span style="font-weight: 400;">The product is great and fills a strong need.</span></p> <p><span style="font-weight: 400;">The founder is incredible.</span></p> <p><span style="font-weight: 400;">The audience is SUPER passionate.</span></p> <p><span style="font-weight: 400;">And we are building the audience the RIGHT way.</span></p> <p><span style="font-weight: 400;">In this episode, we go over pretty much EVERY DETAIL that’s required to build a list before you launch your campaign.</span></p> <p><span style="font-weight: 400;">You have heard a lot of the information before, but the discussion has never been so specific because the conversations happen months after the campaign ends.</span></p> <p><span style="font-weight: 400;">We go over…</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Ad spend</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ad strategy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Email strategy</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Facebook group strategy</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Influencer pitching</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">*BONUS*  special “Insider’s Group” strategy that I learned from a friend and am trying out for the first time and OMG it is unbelievable!</span></li> </ul> <p><span style="font-weight: 400;">I’m adding this episode to my “required listening” page, it’s that important.</span></p>
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66 - Tribute to a great mentor, Andrew Britnell
<p>Over the past weekend, I received some news that a great mentor to me (and many) had passed away. </p> <p>This episode isn't necessarily about Crowdfunding, but it emphasizes a few key things that Andrew taught me that has made me who I am today.</p> <p>Not only as an entrepreneur, but as a person.</p>
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65 - Using the Power of Inspiration to Launch a Book on Kickstarter | feat. Jake Heilbrunn
<p><span style="font-weight: 400;">Cheat Sheet</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Do your research! Know what to expect and plan ahead. Your campaign will likely be delayed as it is.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">When launching, reach out to everyone you know with a personal note, not a generic “copy paste” message. The personal touch goes a long way to motivating people to help you.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The personal touch applies to approaching influencers as well. The people you probably want to reach likely get dozens of promotional requests per month.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Even with the personal touch, pitching influencers is a numbers game. Remember, you only need a couple of key endorsements out of hundreds of possibilities to get the social proof required to take your launch to the next level.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">It is crucial that your endorsements are relevant. While a random celebrity endorsement may feel nice, you want people who have the audience you want to sell to.</span></li> </ul> <div> </div> <p><span style="font-weight: 400;">About This Episode</span></p> <p><span style="font-weight: 400;">Jake Heilbrunn thought college was going to be the time of his life.</span></p> <p><span style="font-weight: 400;">That’s what we are all told, right?</span></p> <p><em><span style="font-weight: 400;">“I expected I would work hard and play hard.”</span></em></p> <p><span style="font-weight: 400;">But early into his first semester he developed a chronic skin condition and ultimately developed severe anxiety and depression.</span></p> <p><span style="font-weight: 400;">Something was wrong.</span></p> <p><span style="font-weight: 400;">What Jake discovered was that his anxiety came from</span> <strong>pursuing the life others wanted from him and wasn’t living life for himself</strong><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">So he left school after that first semester, left his cell phone at home, and took a one-way ticket to Guatemala to teach English.</span></p> <p><span style="font-weight: 400;">While spending four months in Guatemala, he decided he found the relief from the depression and anxiety that had plagued him that first semester at school.</span></p> <p><span style="font-weight: 400;">He realized he wanted to help inspire other college students to pursue life for themselves as well by telling his story.</span></p> <p><span style="font-weight: 400;">After exhaustive research, Jake chose to write a book, self-publish, and raise money on Kickstarter.</span></p> <p><span style="font-weight: 400;">Jake planned months in advance for his launch.</span></p> <p><span style="font-weight: 400;">He made a budget and set realistic expectations.</span></p> <p><span style="font-weight: 400;">He recruited friends to help him with copywriting and video production.</span></p> <p><span style="font-weight: 400;">Se started writing a blog and got email subscribers.</span></p> <p><span style="font-weight: 400;">He wrote guest posts</span></p> <p><span style="font-weight: 400;">He even woke up at 2am the day of the campaign launch in order to send out personalized messages to 500 people on Facebook.</span></p> <p><span style="font-weight: 400;">He wrote those messages so quickly that Facebook thought he was a bot and almost banned his account!</span></p> <p><span style="font-weight: 400;">And he hit his funding goal.</span></p> <p><span style="font-weight: 400;">There are a ton of practical crowdfunding gems in this episode and a healthy dose of inspiration.</span></p> <p><span style="font-weight: 400;">But I really want you to pay attention at the point he talks about reaching out for endorsements.</span></p> <p><span style="font-weight: 400;">By being genuine, reaching out personally to relevant thought leaders, he was able to secure some pretty big names...</span></p> <p><span style="font-weight: 400;">He even got the one and only Jack Canfield of Chicken Soup For The Soul fame!</span></p> <p><span style="font-weight: 400;">That story is heartwarming and unbelievably instructive.</span></p> <p><span style="font-weight: 400;">And Jake did it all without a professional team like I use during my launches.</span></p> <p><span style="font-weight: 400;">Don’t be fooled by the modest raise.</span></p> <p><span style="font-weight: 400;">Launching a book is a lot different from launching a tech product.</span></p> <p><span style="font-weight: 400;">Jake is a future rockstar. I guarantee you will be hearing from him again in the future.</span></p> <div> </div> <p><span style="font-weight: 400;">Resources Mentioned</span></p> <p><a href= "https://www.kickstarter.com/projects/565416334/off-the-beaten-trail"> <span style="font-weight: 400;">Off The Beaten Trail Kickstarter Page</span></a></p> <p><a href= "https://www.amazon.com/Off-Beaten-Trail-Soul-Searching-Journey/dp/0997761202/ref=sr_1_1?ie=UTF8&qid=1477880974&sr=8-1&keywords=off+the+beaten+trail+jake+heilbrunn"> <span style="font-weight: 400;">Off The Beaten Trail on Amazon</span></a></p> <p><a href= "https://www.psychologytoday.com/blog/resolution-not-conflict/201603/the-disturbing-truth-about-anxiety-and-depression-in-college"> <span style="font-weight: 400;">The Disturbing Truth About Anxiety and Depression in College</span></a></p> <p><a href="http://jakeheilbrunn.com"><span style= "font-weight: 400;">Jake’s Blog</span></a></p> <p><a href= "https://www.kickstarter.com/projects/515988383/oregon-to-patagonia-novel-of-a-journey"> <span style="font-weight: 400;">Oregon to Patagonia by Jedidiah Jenkins Kickstarter Page</span></a></p>
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64 - From Epic Failure to Raising $1.2M: A Crowdfunding Crash Course | feat Jay Wong Interviewing Khierstyn Ross
<p><span style="font-weight: 400;">Are you wondering what it takes to launch your project on Kickstarter and Indiegogo?</span></p> <p><span style="font-weight: 400;">How is it that I raised $1.2 million in the last year while training for and completing a Half Ironman?</span></p> <p><span style="font-weight: 400;">The answer may surprise you (and not at all flattering)….</span></p> <p><span style="font-weight: 400;">Sheer terror.</span></p> <p><span style="font-weight: 400;">Terror and threat of public ridicule.</span></p> <p><span style="font-weight: 400;">As a Crowdfunding advisor, my results are public. The campaign succeeds or it fails and it is 100% on me.</span></p> <p><span style="font-weight: 400;">Same goes for your launch.</span></p> <p><span style="font-weight: 400;">When I get hired my ass is on the line.</span></p> <p><span style="font-weight: 400;">If I don’t have a successful campaign then I am not much of a Crowdfunding advisor, am I?</span></p> <p><span style="font-weight: 400;">But here’s the thing…</span></p> <p><span style="font-weight: 400;">I have learned how my brain works and how to motivate myself through the utter lows that come with entrepreneurship.</span></p> <p><span style="font-weight: 400;">If I put my neck on the line, then I get things done.</span></p> <p><span style="font-weight: 400;">If I don’t then I end up sloppy and depressed on the couch covered in Cheetos (nom nom).</span></p> <p><span style="font-weight: 400;">Do you know how to motivate yourself? If you do, then you are 95% of the way to the finish line!</span></p> <p><span style="font-weight: 400;">If you don’t, then I might suggest figuring that out as Step 1.</span></p> <p><span style="font-weight: 400;">In this episode, my great friend and business partner, Jay Wong, is interviewing ME!</span></p> <p><span style="font-weight: 400;">We dive into mental models and setting deadlines.</span></p> <p><span style="font-weight: 400;">We talk about how my very first campaign was an utter failure, raising $17k, and how we were able to turn around and raise $500k with the same product, just by changing our strategy and tactics.</span></p> <p><span style="font-weight: 400;">And we go over the most important things I have learned, like…</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to give yourself a 90% chance of hitting your funding goal...</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to get featured in the Kickstarter and Indiegogo Featured Campaign newsletters.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">And why you shouldn’t try to “game” the system. (Listed to find out what that means!)</span></li> </ul> <p><span style="font-weight: 400;">I want to show you there is no magic to what I do. It takes work. And for me, I use fear to drive me rather than block me.</span></p> <p><span style="font-weight: 400;">What is going to drive you to hit your funding goals?</span></p> <p> </p> <p><span style="font-weight: 400;">Resources Mentioned</span></p> <p><span style="font-weight: 400;"><a href= "http://www.theinnerchangemaker.com/"><span style= "font-weight: 400;">Jay Wong and The Inner Changemaker Podcast</span></a></span></p>
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63 - Thinking like a CEO: How to Outsource | feat. Chris Ducker
<p><span style="font-weight: 400;">Cheat Sheet</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Burnout is inevitable if you try to do everything yourself. When you start to feel overwhelmed, that is when you should start outsourcing.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Start small, with discrete, one-off tasks, that you could do, but someone else could do a lot better. For example, if you aren’t a graphic designer, don’t  mess around in photoshop!</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">As you get used to outsourcing tiny projects, your confidence in other people and their abilities will grow.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Never settle for less than awesome. If you fail to delegate a task that could be better done by a specialist and instead do it yourself, you are settling for less. Settling is the path to mediocrity.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">An Entrepreneur is someone who builds a team to solve a problem. A solopreneur is someone who tries to do it all themselves. Which do you want to be?</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">About this Episode</span></p> <p><span style="font-weight: 400;">If you have been preparing for your Kickstarter or Indiegogo campaign then you are probably finding out just how much stuff you have to do:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Build an audience</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Source manufacturing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Build a website</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Logos</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Copywriting</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Talk to potential customers</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Iterate</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Pay your bills in the meantime</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Patents</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Sleep</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Date night with your significant other</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Etc...</span></li> </ul> <p><span style="font-weight: 400;">Oh yeah! And design your product!</span></p> <p><span style="font-weight: 400;">And if you are like most of the people I talk to, you are probably a rookie in most, if not ALL of these categories!</span></p> <p><span style="font-weight: 400;">When you are researching any one of these tasks, you have probably realized that you can go REALLY DEEP into any one of them. There are awesome, in-depth products on each one of these fields.</span></p> <p><span style="font-weight: 400;">So where do you start - other than with my</span> <a href= "https://khierstyn-ross.clickfunnels.com/optin10344923"><span style="font-weight: 400;"> Product Launch Checklist</span></a><span style= "font-weight: 400;">?</span></p> <p><span style="font-weight: 400;">Your time is scarce.</span></p> <p><span style="font-weight: 400;">It takes time to execute everything you want to execute...</span></p> <p><span style="font-weight: 400;">It takes more time to learn how to execute what you want to execute…</span></p> <p><span style="font-weight: 400;">And it takes the MOST TIME to sort through all the information out there just to decide WHAT to learn and who to learn from before getting down to the business of learning and then executing.</span></p> <p><span style="font-weight: 400;">And because you may not have the financial resources to go on a mad hiring binge, nor have the experience to be able to properly vet the people you want to hire, you probably fall into what this week’s guest, Chris Ducker, calls....</span></p> <p><span style="font-weight: 400;">SUPERHERO SYNDROME</span></p> <p><span style="font-weight: 400;">Superhero syndrome is where we as entrepreneurs try to do everything ourselves.</span></p> <p><span style="font-weight: 400;">And that is incredibly overwhelming. It is hard enough to learn one new task as opposed to 10, and to be able to complete the task to your own high standard, let alone your customer’s.</span></p> <p><span style="font-weight: 400;">At some point, the only solution is to cut something or hire someone to do it.</span></p> <p><strong>Enter Chris Ducker.</strong></p> <p><span style="font-weight: 400;">Those of you who have been following me for a while will recognize this episode from my original podcast, Entrepreneur Uncut #19.</span></p> <p><span style="font-weight: 400;">But I have been getting so many calls from overwhelmed project creators that I decided to repost it for you here.</span></p> <p><span style="font-weight: 400;">This episode is a crash course on both how to decide</span> <em><span style= "font-weight: 400;">what</span></em> <span style= "font-weight: 400;">to outsource, and how to outsource. It applies as much, if not more, to crowdfunding Project Creators as it does to any other entrepreneur.</span></p> <p><span style="font-weight: 400;">Chris explains in detail his concept of the 3 Lists Of Freedom that I have personally used to delegate tasks in my business.</span></p> <p><span style="font-weight: 400;">When I got started advising entrepreneurs launch crowdfunding campaigns I was doing most of the work myself.</span></p> <p><span style="font-weight: 400;">But now, I have a team of people that help me do the copywriting, customer support, and technical work, while I focus on strategy, media outreach, and quarterbacking the whole project.</span></p> <p><span style="font-weight: 400;">Listen to this episode, go through the 3 Lists of Freedom exercise, outsource something small, and then get some sleep!</span></p> <p><span style="font-weight: 400;">Your business will thank you for it.</span></p> <p><span style="font-weight: 400;">Resources mentioned</span></p> <p><a href="http://www.chrisducker.com/"><span style= "font-weight: 400;">ChrisDucker.com</span></a></p> <p><a href="http://www.youpreneur.com/"><span style= "font-weight: 400;">YouPreneur.com</span></a></p> <p><a href= "https://marketingpodcasts.com/podcasts/the-new-business-podcast-startup-and-small-business-marketing-strategies-for-entrepreneurs/"> <span style="font-weight: 400;">The New Business Podcast</span></a></p> <p><a href="http://www.virtualstafffinder.com/"><span style= "font-weight: 400;">Virtual Staff Finder</span></a></p> <p><a href= "https://www.amazon.com/Virtual-Freedom-Become-Productive-Business/dp/1939529743"> <span style="font-weight: 400;">Virtual Freedom</span></a></p> <p><a href= "http://www.chrisducker.com/attend-tropical-think-tank-2017/"><span style="font-weight: 400;"> Tropical Think Tank</span></a></p>
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62 - Deep Dive Into Design and Manufacturing | feat. Filip Valica
<p><strong>Cheat Sheet</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">All consistently successful physical product companies follow similar paths to product launch. They may all have different names for each step, but goals of each step are the same.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Great companies do as much work before launch as they can minimizing risk by controlling variables and costs. Inexperienced Crowdfunders don’t. The result is often a</span> <a href= "http://www.crowdfundinguncut.com/podcast/reversing-the-manufacturing-death-spiral/"> <span style="font-weight: 400;">Manufacturing Death Spiral</span></a><span style="font-weight: 400;">.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Small-scale prototypes are often not fleshed out enough for mass production. Small changes in part design that you probably haven’t considered can greatly affect production and assembly costs.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">As a Product Creator, you have to know your customer and their needs well enough to be able to decide whether you can sacrifice a feature or tweak the design to save money on production without affecting your customer’s experience too much. Sometimes you will have to take a stand.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">It is not a good idea to let your manufacturer make these final design changes for you. You want to keep your design under your control. If you let the manufacturer have the final files, and you have a falling out, you will be hard pressed to get those files back.</span></li> </ul> <p><strong>About This Episode</strong></p> <p><span style="font-weight: 400;">Most Project Creators, and Product Creators specifically, have crowdfunding backwards.</span></p> <p><span style="font-weight: 400;">They think, “Money first, product second.” (M-F-P-S)</span></p> <p><span style="font-weight: 400;">It makes sense.</span></p> <p><span style="font-weight: 400;">If you are looking at a low bank account, and don’t have experiencing raising angel or VC money or don’t want to sell ownership of your idea, then Crowdfunding sounds like a Pot of Gold at the end of a rainbow.</span></p> <p><span style="font-weight: 400;">And while M-F-P-S CAN work, the failure rate is SUPER high.</span></p> <p><span style="font-weight: 400;">That’s because there are two major ways a campaign can fail:</span></p> <p><span style="font-weight: 400;">1- Project Creators don’t truly understand the problem they are solving and haven’t actually hit “</span><a href= "https://en.wikipedia.org/wiki/Product/market_fit"><span style= "font-weight: 400;">Product Market Fit</span></a><span style= "font-weight: 400;">”, so the campaign fails at launch. Note: building a pre-launch audience (my favorite topic as regular listeners will note) is easy once you have hit Product Market fit, and nearly impossible if you don’t.</span></p> <p><span style="font-weight: 400;">2- Project Creators have achieved Product Market fit, but their “Product” is in reality only an “Idea”. They don’t understand the manufacturing process and they haven’t fleshed out their true manufacturing costs. Once they raise a ton of money, they quickly find out that they are LOSING money on each order.</span></p> <p><span style="font-weight: 400;">So you have to get as much of the manufacturing and marketing legwork out of the way BEFORE your launch as you possibly can.</span></p> <p><span style="font-weight: 400;">So how do you do that?</span></p> <p><span style="font-weight: 400;">Enter Filip Valica.</span></p> <p><span style="font-weight: 400;">Filip Valica is a mechanical engineer and experienced product developer. He has worked for mom and pop shops as well as large companies like IBM.</span></p> <p><span style="font-weight: 400;">He has brought a number of products to market and worked on all parts of the value chain, all with experienced companies.</span></p> <p><span style="font-weight: 400;">What Filip noticed was that the systems and processes experienced companies use to minimize risk in a traditional product launch were nearly identical between companies.</span></p> <p><span style="font-weight: 400;">After reviewing his DIY Product Development Flow Chart (see link below!) I knew his processes, when executed in parallel to my Product Launch Checklist, can drastically increase your chances of success!</span></p> <p><span style="font-weight: 400;">In this episode, we take a deep dive into the interplay between marketing, design, and manufacturing.</span></p> <p><span style="font-weight: 400;">I learned a bunch in this interview and I know you will too.</span></p> <p><strong>Resources Mentioned</strong></p> <p><a href= "http://theproductstartup.com/wp-content/uploads/2015/10/TPS-DIY-Product-Development-1.png"> <span style="font-weight: 400;">DIY Product Development Flow</span></a></p> <p><a href="http://theproductstartup.com/"><span style= "font-weight: 400;">The Product Startup</span></a></p>
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61 - Equity Crowdfunding 101 | feat. Nathan Rose
<p><span style="font-weight: 400;">Cheat Sheet</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Equity Crowdfunding and Rewards-Based Crowdfunding have some key similarities and some key differences. The main difference is instead of a reward, backers end up becoming shareholders.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Projects that don’t make great rewards campaigns, like B2B, SaaS, or local services, can make great Equity Crowdfunding campaigns.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Because the industry is so new, and securities markets are heavily regulated in most countries, the platform market is very fragmented. Instead of two major players, there are a number in every country.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">To satisfy regulators, there are a lot of extra financial projections and disclosure work involved with setting up an equity crowdfunding campaign. It is not a great idea to go for an equity raise of less than $30,000, and raises in the $100,000 - $200,000 are more common.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Because you are selling shares, often campaigns have a funding ceiling. There are no “runaway successes”. You either hit your funding goal or not. You want to be able to maintain control of your company after the raise.</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">About this episode</span></p> <p><span style="font-weight: 400;">I get asked all the time what the difference is between Equity Crowdfunding and Rewards-Based Crowdfunding.</span></p> <p><span style="font-weight: 400;">There are certainly a few major differences and a few key similarities.</span></p> <p><span style="font-weight: 400;">But I am no expert on the equity side of things...</span></p> <p><span style="font-weight: 400;">So for this episode, I invited Nathan Rose, the author of</span> <em><span style= "font-weight: 400;">Equity Crowdfunding - The Complete Guide For Start-Ups and Companies</span></em> <span style= "font-weight: 400;">(launching November 2016). He also advises companies on how to raise money on equity crowdfunding platforms.</span></p> <p><span style="font-weight: 400;">Nathan’s journey into Equity Crowdfunding was quite serendipitous.</span></p> <p><span style="font-weight: 400;">He was an investment banker in New Zealand when he, like many of us, was inspired by Tim Ferriss and the 4-Hour Work Week. He wanted location independence but didn’t see himself as a product or software creator.</span></p> <p><span style="font-weight: 400;">Right around the time he read the book in 2014, New Zealand was one of the first countries to change its laws to allow equity crowdfunding.</span></p> <p>And when Nathan was working in banking, he had a lot of fun working with early stage companies raising money the traditional way.</p> <p><span style="font-weight: 400;">As he was looking into the budding market, he spoke with the Kickstarters and the Indiegogo’s of the Equity world and found out that most Project Creators on those platforms were not strong on the financial modeling side, which was his specialty.</span></p> <p><span style="font-weight: 400;">The platforms didn’t want to advise the campaigns. They wanted to build their software. But the platforms need projects to be compliant with the local securities laws, so Nathan ended up being referred by the platform to advise projects!</span></p> <p><span style="font-weight: 400;">And since then, Nathan has helped raise over $11 million on Equity platforms all over the world.</span></p> <p>In this episode, Nathan and I take a broad look at the equity crowdfunding industry from all angles and compare it to rewards crowdfunding.</p> <p> </p> <p><span style="font-weight: 400;">Resources Mentioned</span></p> <p><a href="http://assembleadvisory.com/"><span style= "font-weight: 400;">Assemble Advisory</span></a></p> <p><a href="https://www.weebly.com/"><span style= "font-weight: 400;">Weebly</span></a></p> <p><a href="https://www.invesdor.com/en"><span style= "font-weight: 400;">Invesdor</span></a></p> <p><a href="https://www.seedrs.com/"><span style= "font-weight: 400;">Seedrs</span></a></p> <p><a href="https://www.crowdcube.com/"><span style= "font-weight: 400;">Crowdcube</span></a></p>
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60 - Reversing the Manufacturing Death Spiral: How to recover when your manufacturer flakes and suddenly you can’t afford to fulfill | feat. Michael Mataluni
<p>Cheat Sheet</p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">You will likely run into problems with manufacturing. These problems are exponentially expensive, meaning, they get</span> <em><span style="font-weight: 400;">grow</span></em> <span style= "font-weight: 400;">with every unit you sell! You have to be aware of all the potential pitfalls so you can avoid the manufacturing death spiral as much as humanly possible.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Having a buffer in the bank is a great idea. Build investment contacts before your campaign and then raise money immediately after your campaign ends. With positive energy and excitement from a successful campaign, money will be cheap. It’s much harder to ask for money (on your terms) when the shit has hit the fan and you’re about to go broke.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Building relationships with people on the other side of the world is incredibly difficult. This difficulty is multiplied if you have never manufactured anything before. Find someone with existing relationships that you can leverage.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Manufacturers will always push you to make your product easier to make, which is not necessarily better for the customer. Be prepared to push back if their design suggestions are not aligned with the customer.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Always be in touch with your backers. This rule is especially true when things go south with manufacturing. Get ahead of any problems by being upfront, raw, and honest. It doesn’t take much time to send an update.</span></li> </ul> <p><span style="font-weight: 400;">About this episode</span></p> <p><span style="font-weight: 400;">Sometimes things go wrong…</span></p> <p><span style="font-weight: 400;">Who are we kidding, EVERYTHING goes wrong! It’s crowdfunding....</span></p> <p><span style="font-weight: 400;">Which means it’s likely the first time you have built and audience, reached out to media, made a sales video, or even designed a product. You’re going to mess a lot up.</span></p> <p><span style="font-weight: 400;">But of all the mistakes you can make, screwing up manufacturing is possibly the easiest to do and also the most catastrophic for the viability of your business after a successful campaign.</span></p> <p><span style="font-weight: 400;">That’s because mistakes are compounded with every unit sold.</span></p> <p><span style="font-weight: 400;">So, the greater the “success” of the campaign, the bigger the hole to climb out of.</span></p> <p><span style="font-weight: 400;">This is how the Manufacturing Death Spiral happens.</span></p> <p><span style="font-weight: 400;">You’ve probably seen the Manufacturing Death Spiral from the outside multiple times because it always looks the same:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Entrepreneur creates amazing gadget, raises millions! Smiling faces everywhere!</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">A few months in, announces delays in shipment</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">6 months in Entrepreneur falls off the face of the planet</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Backers up in arms</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">A few months later, TechCrunch reports company is folding</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Viability of Crowdfunding called into question by media</span></li> </ul> <p><span style="font-weight: 400;">So what do you do when you don’t have the money to fulfill the orders you have because you find out your manufacturer’s quality is not up to par, or you didn’t price things out properly?</span></p> <p><span style="font-weight: 400;">(...avoid the pitfalls in the first place… but more on that in a moment)</span></p> <p><span style="font-weight: 400;">Michael Mataluni was the COO of the</span> <a href="http://www.thingcharger.com/"><span style= "font-weight: 400;">thingCHARGER</span></a><span style= "font-weight: 400;">, a brilliant and beautifully designed adaptor that lets you neatly charge all your devices while keeping your electrical outlets free.</span></p> <p><span style="font-weight: 400;">thingCharger was in the midst of a Death Spiral of its own after a hugely successful, $600,000 raise. They had problems with the quality from their manufacturer and had to ultimately cut ties.</span></p> <p><span style="font-weight: 400;">While trying to solve the problem, shipping delays, and subsequent backer complaints rose to such a level that he had to hire a team of people to handle them, which further strained the cash-strapped team.</span></p> <p><span style="font-weight: 400;">It got so bad, they fell almost a year behind shipping at one point, that they didn’t have the money fulfill their original orders.</span></p> <p><span style="font-weight: 400;">They didn’t know how to get angel investment and certainly weren’t in much of position to negotiate if they did.</span></p> <p><span style="font-weight: 400;">But Michael Mataluni and the thingCharger team were able to regroup and fall back on their strengths while shoring up their weaknesses through effective partnerships.</span></p> <p><span style="font-weight: 400;">Fast forward to today and they have since raised an additional $11 million over two separate crowdfunding campaigns:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">An</span> <em><span style= "font-weight: 400;">additional</span></em> <span style= "font-weight: 400;">$1 million on Indiegogo (for a total of $1.6 million) in a second, third party hosted, campaign</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">$10 million on a self-hosted crowdfunding campaign</span></li> </ul> <p><span style="font-weight: 400;">...and most important of all, they have manufactured and shipped over 250,000 units to their (now) very happy backers.</span></p> <p><span style="font-weight: 400;">So how did Michael and the thingCHARGER team stop and reverse the Death Spiral?</span></p> <p><span style="font-weight: 400;">What mistakes did they make after their original campaign and how can you avoid them?</span></p> <p><span style="font-weight: 400;">Listen to find out!</span></p> <p><span style="font-weight: 400;">Resources Mentioned</span></p> <p><a href="http://www.thingcharger.com/"><span style= "font-weight: 400;">thingCHARGER</span></a></p> <p><a href= "https://www.indiegogo.com/projects/thingcharger-awesome-new-charger-for-your-things--2#/"> <span style="font-weight: 400;">thingCharger Indiegogo Campaign</span></a></p> <p><a href="http://www.trident-design.com/"><span style= "font-weight: 400;">Trident Design</span></a></p> <p><a href="https://www.zendesk.com/"><span style= "font-weight: 400;">Zendesk</span></a></p> <p><a href="http://www.youpowermedia.com/"><span style= "font-weight: 400;">You Power Media</span></a></p> <p><a href="mailto:michaelmataluni@gmail.com"><span style= "font-weight: 400;">Michael’s email</span></a></p> <p> </p>
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59 - What Not To Do: Fulfillment 101 A Crash Course | feat. Maxwell Salzberg
<p><span style="font-weight: 400;">Cheat Sheet</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Getting customers is easy. Fulfillment is Hard. Lots can go wrong, especially if you introduce complexity into your perk designs.</span></li> </ul> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Having a working prototype is key before you launch. It shows potential Backers that you care enough about the problem to build it first. More importantly, if you complete the prototyping process, it proves to</span> <em><span style= "font-weight: 400;">yourself</span></em> <span style= "font-weight: 400;">that you have what it takes to complete the project!</span></li> </ul> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Not knowing</span> <em><span style= "font-weight: 400;">everything</span></em> <span style= "font-weight: 400;">is a universal trait of Creators. If you did, you’d probably go straight to Amazon… Embrace it and keep things as simple as possible.</span></li> </ul> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">You WILL screw up. It’s what you do WHEN you screw up that matters. Do right by your Backers and you will have raving fans for life!</span></li> </ul> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Make sure you have put enough margin on your perks to allow yourself to reship your product no questions asked,</span> <em><span style= "font-weight: 400;">when</span></em> <span style= "font-weight: 400;">it gets lost in the mail, not “if”.</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">About This Episode</span></p> <p><span style="font-weight: 400;">In this episode we are continuing our theme of “what to do when the campaign ends” with Maxwell Salzberg of BackerKit.</span></p> <p><span style="font-weight: 400;">Full Disclosure: If you haven’t noticed already, BackerKit is a sponsor of the podcast.</span></p> <p><span style="font-weight: 400;">But that is not why Maxwell is on the show.</span></p> <p><span style="font-weight: 400;">Of anyone in the WORLD, Maxwell is one of the leading experts on how to fulfill the orders of your crowdfunding campaign.</span></p> <p><span style="font-weight: 400;">That’s because he and the team over at BackerKit have helped over 2000 funded campaigns ship perks to their backers.</span></p> <p><span style="font-weight: 400;">But Max didn’t come from the fulfillment or shipping world into Crowdfunding. He started as a Creator.</span></p> <p><span style="font-weight: 400;">Back in the good old days of 2010, no one knew what Kickstarter or Crowdfunding was about.</span></p> <p>Max and his friends had an idea of a decentralized social network so your data and privacy would not be solely controlled by “Big Zuck”.</p> <p><span style="font-weight: 400;">They heard about the fledgling site, Kickstarter, threw together a “poorly scripted and edited video”, launched a campaign, and told “like three or four people”.</span></p> <p><span style="font-weight: 400;">And the project,</span> <a href= "https://diasporafoundation.org/"><span style= "font-weight: 400;">Diaspora</span></a><span style= "font-weight: 400;">, took off!</span></p> <p><span style="font-weight: 400;">Their original goal was for $10,000, as Max puts it “so we could go up to a cottage and hack for 3 months, eat ramen, and not get real jobs for the summer”.</span></p> <p><a href= "https://www.kickstarter.com/projects/mbs348/diaspora-the-personally-controlled-do-it-all-distr"> <span style="font-weight: 400;">Diaspora ended up raising over $200,000</span></a> <span style="font-weight: 400;">and was, in fact, the FIRST project to break six figures on the site.</span></p> <p><span style="font-weight: 400;">Which is where the problems started.</span></p> <p><span style="font-weight: 400;">Even though backers were supporting a software project, the perks were physical products... T-shirts, CD’s, and stickers.</span></p> <p><span style="font-weight: 400;">And now a software engineer with no production or shipping experience had to ship items to almost 7000 excited fans.</span></p> <p><span style="font-weight: 400;">“I planned to have a bad weekend burning a couple hundred CDs….”</span></p> <p><span style="font-weight: 400;">Frustration soon mounted as he was spending all of this time fulfilling t-shirt orders and no time doing what his backers paid him to do… build Diaspora.</span></p> <p><span style="font-weight: 400;">From that experience, and watching countless other Creators bang their heads against the wall of order fulfillment, he decided to found BackerKit.</span></p> <p><span style="font-weight: 400;">Since then, he has seen every problem that can go wrong, go wrong. From orders getting lost, to shipping the wrong sizes of things, to address changes on three separate orders for the same person, to receiving email money transfers from people after the campaign ends because they want a second t-shirt and “ ...that’s easy right? Thanks! - Backer”.</span></p> <p><span style="font-weight: 400;">Max will shed light on the “unknown unknowns” in fulfillment so you can avoid having the “ticking time bomb of Crowdfunding” blow up in your face.</span></p> <p> </p> <p><span style="font-weight: 400;">Resources Mentioned</span></p> <p><a href="https://www.backerkit.com"><span style= "font-weight: 400;">BackerKit</span></a></p> <p><a href="https://diasporafoundation.org/"><span style= "font-weight: 400;">The Diaspora Project</span></a></p> <p><a href= "https://www.kickstarter.com/projects/mbs348/diaspora-the-personally-controlled-do-it-all-distr"> <span style="font-weight: 400;">The Diaspora Kickstarter Campaign</span></a></p>
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58 - Selling Your Product On Amazon 101 | feat. Scott Voelker
<p><span style="font-weight: 400;">Cheat Sheet</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Amazon is simply a sales channel, NOT the “end game”. Build other channels in tandem.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You are playing in Amazon’s sandbox. That means they can change whatever they want whenever they want. One of the channels you must build to have stable success is your OWN.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You can essentially turn a physical product into a digital product by using Fulfillment By Amazon (FBA). Let them package and ship your product because your time shouldn’t be spent licking stamps and going to the post office.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">After a successful Crowdfunding Launch, put your product up on Amazon and begin to learn about sales page optimization. Learn from experts and look at other successful pages in your niche.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Leverage your backers for high-quality Amazon reviews. Honest reviews are key for your Amazon page and if you have treated them right, your backers will be more than happy to help you out (especially with the sweet incentive system Scott goes over in this episode.</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">About this Episode</span></p> <p><span style="font-weight: 400;">What is your plan for after you successfully launch your product on Kickstarter or Indiegogo?</span></p> <p><span style="font-weight: 400;">In</span> <a href= "http://www.crowdfundinguncut.com/podcast/57-get-product-listed-major-retailers-feat-julianne-ponan/"> <span style="font-weight: 400;">last week’s episode</span></a><span style="font-weight: 400;">, you learned how Julianne Ponan got her superfood snack bars onto the shelves of the largest grocery retailer in the United Kingdom with persistence and creativity.</span></p> <p><span style="font-weight: 400;">This week it’s all about Amazon with Scott Voelker of</span> <a href= "http://theamazingseller.com/"><span style="font-weight: 400;">The Amazing Seller</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">After running a successful, six-figure, portrait studio business for 10 years with his wife Lisa, Scott wanted to increase his income online, so he started teaching people how to start and run portrait studios themselves with</span> <a href="http://newportraitbiz.com/"><span style= "font-weight: 400;">New Portrait Biz</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">That business was also successful, but he had caught the online bug, and eventually came across Amazon’s Fulfillment By Amazon (FBA) program.</span></p> <p><span style="font-weight: 400;">FBA allows entrepreneurs and business owners to ship physical products from the factory to Amazon’s Warehouses. Once an order is placed either on Amazon, or your own website, Amazon will package and ship the order to the customer. No wrapping stamp licking required!</span></p> <p>This means that Amazon has almost made running a physical product business like a digital product business. Your time can be focused on high value tasks like marketing and product creation.</p> <p><span style="font-weight: 400;">Since discovering FBA, Scott has launched a number of successful private label products on Amazon.</span></p> <p><span style="font-weight: 400;">He shares his knowledge and expertise on his Podcast, The Amazing Seller, which has over 4 million downloads to date.</span></p> <p><span style="font-weight: 400;">In this episode, Scott offers an honest overview of Amazon’s platform and how it applies to your crowdfunded product.</span></p> <p><span style="font-weight: 400;">There are a ton of tools and tips for you to sink your teeth into.</span></p> <p> </p> <p><span style="font-weight: 400;">Resources Mentioned:</span></p> <p><a href="http://theamazingseller.com/"><span style= "font-weight: 400;">The Amazing Seller</span></a></p> <p><a href="http://newportraitbiz.com/"><span style= "font-weight: 400;">New Portrait Biz</span></a></p> <p><a href="https://www.upwork.com/"><span style= "font-weight: 400;">Upwork</span></a></p> <p><a href="https://topwininspection.en.alibaba.com/"><span style= "font-weight: 400;">Topwin Inspections</span></a></p> <p><a href="https://www.alibaba.com/"><span style= "font-weight: 400;">Alibaba</span></a></p> <p><a href="https://www.salesbacker.com/"><span style= "font-weight: 400;">Salesbacker.com</span></a></p> <p><a href= "http://www.keywordinspector.com/simple/index.php"><span style= "font-weight: 400;">Keyword Inspector</span></a></p> <p><a href= "https://sellercentral.amazon.com/fba/profitabilitycalculator/index?lang=en_US"> <span style="font-weight: 400;">FBA Calculator</span></a></p>
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57 - How to Get Your Product Into Large Retail Stores | feat. Julianne Ponan
<p>So you’ve listened to all the podcasts....</p> <p><span style="font-weight: 400;">Perhaps even taken my course,</span> <a href= "https://khierstyn-ross.clickfunnels.com/optin"><span style= "font-weight: 400;">Crowdfunding Domination</span></a><span style= "font-weight: 400;">...</span></p> <p><span style="font-weight: 400;">You had a successful crowdfunding launch and now it’s time to create a real business.</span></p> <p><span style="font-weight: 400;">Now what?</span></p> <p><span style="font-weight: 400;">How do you transition from having a “campaign” to having a “business”?</span></p> <p><span style="font-weight: 400;">If you are looking to eventually get your product into large retail stores, then this episode will provide the blueprint.</span></p> <p><span style="font-weight: 400;">Julianne Ponan is the owner of Creative Nature Superfoods based in the United Kingdom. Five years ago, at 22 years old, she bought the company off of her father. It had £56,000 (~$75,000 USD as of publishing) in debt, and was also losing money month over month.</span></p> <p style="padding-left: 30px;"><span style="font-weight: 400;">“It was a bit stupid, and when I look back it would have been easier to start from scratch....” - Julianne Ponan</span></p> <p><span style="font-weight: 400;">The first thing she did was cut back on unnecessary expenses, eliminated almost all the products they were selling, and focused on hypoallergenic superfood snack bars.</span></p> <p><span style="font-weight: 400;">Julianne then methodically built a group of loyal repeat customers with local retailers, but she had eyes on going national.</span></p> <p><span style="font-weight: 400;">After hundreds of phone calls, trade shows, pitch meetings, she was finally able to secure listings in Tesco,</span> <a href= "http://www.euromonitor.com/grocery-retailers-in-the-united-kingdom/report"> <span style="font-weight: 400;">the #1 grocery retailer in the UK</span></a><span style="font-weight: 400;">. Creative Nature products are also in Ocado, Asda, and Sainsbury’s, as well as a host of other smaller health food stores.</span></p> <p><span style="font-weight: 400;">So how did she do it?</span></p> <p><span style="font-weight: 400;">She got “Creative”.</span></p> <p><span style="font-weight: 400;">In this episode and you will learn some unconventional tactics, like “ethical stalking” and strategic brownie baking, that allowed her business to explode.</span></p> <p><span style="font-weight: 400;">You’ll hear stories about her biggest mistakes so you can avoid them in the future.</span></p>
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56 - The Power of Focus and Creating Your Own Empire | feat. Nathan Chan
<p>Today’s guest, Nathan Chan, is wired to be an entrepreneur. He’s built a 6 figure digital publishing empire from scratch, and admits that in the beginning he knew exactly nothing about how to do it. Foundr magazine is a huge entrepreneurial success and there are tons of lessons to be learned from Nathan’s story and he shares them generously in this episode. If you’re an entrepreneur who’s just starting up your business endeavors, Nathan’s story should be very encouraging to you, so stick around!</p> <p>“I don’t work. I build businesses for fun.”</p> <p>That’s the first line you’ll see on Nathan Chan’s LinkedIn profile and it’s true. You can tell from the energy and enthusiasm that he exudes on this episode of Crowdfunding Uncut that it’s true. Nathan started building his online media empire before he really know what he was doing. Now his online magazine, Foundr, is one of the top 10 digital magazines on the iTunes store and he’s very pleased with how things have turned out (naturally). In this episode we find out how Nathan got started, the first steps he took, and how he landed some of his biggest interviews, including the cover story on Richard Branson that he used to put his magazine on the radar of many other high profile people who would one day be a part of his media publication. You won’t want to miss this episode.</p> <p>Cheat Sheet (What you can learn)</p> <ul> <li>How Nathan began his podcast as a part of building his media empire.</li> <li>The signs of success and the strategies that helped Nathan move his magazine forward.</li> <li>Ways Nathan has leveraged his marketing for more subscriptions.</li> <li>Tools that can be used to optimize listings in the app store.</li> <li>The importance of finding the right person to pitch with your interview request and how to make their involvement a “no brainer.”</li> <li>Offering a “feature” position to interviewees early on to get momentum going.</li> </ul> <p>Ask to Subscribe on iTunes/Stitcher</p> <p>Crowdfunding Uncut is the place where incredible project creators show you how they launched their products online using the world’s largest crowdfunding sites such as Indiegogo and Kickstarter.</p> <p><br /> Subscribe to <a href= "https://itunes.apple.com/ph/podcast/crowdfunding-uncut-podcast/id1028913734?mt=2"> iTunes</a> or to <a href= "http://www.stitcher.com/podcast/khierstyn-ross/entrepreneur-uncut"> Stitcher</a> for more episodes of Crowdfunding Uncut.</p> <p>Smart Player (for that episode)</p> <p>Why the content of the episode is important</p> <p>Not everyone is cut out to be an entrepreneur, but for those who have it in their blood to start and grow their own business Nathan Chan has two words of advice: Extreme focus. In his words, “You have to be hungry if you want to build a successful business.” There can’t be any part of the process that you allow to intimidate you or hold you back. You have to be constantly learning, constantly growing, and constantly pushing past the barriers to your next step so that you can eventually reach the pinnacle you’re shooting for. It takes that kind of relentless effort to make your business the success you want it to be. You can hear Nathan unpack those concepts as he discussed the issue of extreme focus, on this episode of Crowdfunding Uncut.</p> <p>More about the show</p> <p>As he began his digital magazine, Nathan wanted to get an interview with Richard Branson. He figured that Richard was the epitome of an entrepreneur and that he’d be a perfect fit for his niche audience. But it wasn’t easy to get the interview. He worked tirelessly to find just the right person, the “gatekeeper” he could speak to in order to make a good connection with Richard. When he finally did, he worked very carefully and consistently to make sure he was able to land the interview. Though he originally lobbied for a Skype interview, it wasn’t possible given Richard’s schedule so he opted for an email exchange. That interview and the cover article he published were the catalyst for the future success of Foundr magazine. In this conversation with Khierstyn Ross, Nathan shares how he went about getting that connection, step by step – and how the results were more than he hoped for.</p> <p>Quotes</p> <ul> <li>"I don’t feel like I’ve attained success"</li> <li>"If things don’t work, you just keep moving and keep building"</li> <li>"Being so extremely focused provides an extreme amount of hustle"</li> <li>"You have to be hungry if you want to build a successful business"</li> </ul> <p>Nathan Chan's Story</p> <p>Most online enterprises today are launched with a very carefully thought out strategy for getting the most eyes on it as possible, right away. But back when Nathan Chan began his online magazine (it wasn’t called Foundr then) he didn’t have any launch plan. He just build a website, began designing his magazine, and started contacting people he wanted to have featured in its pages. That was it. Through a lot of trial and error he was able to land some “big fish” who he then used as leverage to attract more big fish. Richard Branson was the first and many others followed. In this episode you can hear the details of what Nathan did to track down Richard Branson, get an interview with him, and use that connection to get more high profile interviews to move the Foundr brand forward.</p> <p>Thanks, Nathan!<br /> (Click here to thank Nathan on twitter!)</p> <p>Resources from Website</p> <p><a href="https://foundrmag.com/">Foundr Magazine</a> – Nathan’s flagship publication<br /> <a href="https://sensortower.com/">https://sensortower.com/</a> – App store optimization tool</p> <p>This episode is brought to you by <a title="BackerKit" href= "http://backerkit.com">BackerKit</a></p> <p><a href="http://www.backerkit.com/"><img src= "https://assets.libsyn.com/secure/show/70609/BackerKit_Logo_450px.jpg" alt="" width="450" height="150" /></a></p> <p>On your phone? <a href= "https://itunes.apple.com/ph/podcast/crowdfunding-uncut-podcast/id1028913734?mt=2"> Click here</a> to write us a well-deserved iTunes review and help us outrank the riffraff!</p> <p><a href= "https://khierstyn-ross.clickfunnels.com/optin9699210"><img src= "https://assets.libsyn.com/secure/show/70609/Crowdfunding-Toolbox-Graphic_450px.png" alt="Crowdfunding Toolbox" width="450" height="564" /></a></p>
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55 - Crowdfunding Hacks | Feat. Clay Hebert
<p><span style="font-weight: 400;">Clay Hebert is a Crowdfunding and Startup Advisor that’s helped creators raise more than $50M through Indiegogo and Kickstarter. He can be found at</span> <a href="http://crowdfundinghacks.com"><span style= "font-weight: 400;">CrowdfundingHacks.com</span></a><span style= "font-weight: 400;">.</span></p> <p> </p> <p><strong>The Cheat Sheet</strong></p> <p> </p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Crowdfunding campaigns get</span> <span style= "font-weight: 400;">funded before they are launched, not while they are live</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Good crowdfunding is just good marketing. If you are really good at marketing, then running a</span> <span style= "font-weight: 400;">crowdfunding campaign should be easy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should do your own</span> <span style= "font-weight: 400;">crowdfunding campaign, instead of asking someone else to run it for you</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">“Below MSRP” and why you need to be aware of it</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What are the 5 biggest mistakes people make when crowdfunding</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of defining your customer avatar before you set out to launch</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Subscribe through <a title= "Crowdfunding Uncut podcast" href= "https://itunes.apple.com/ph/podcast/crowdfunding-uncut-podcast/id1028913734?mt=2"> iTunes</a><br /></span></p> <p><span style="font-weight: 400;">Subscribe through <a title= "Crowdfunding Uncut" href= "http://www.stitcher.com/podcast/khierstyn-ross/entrepreneur-uncut"> Stitcher</a></span></p> <p><span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;">In this episode, Clay and I discuss the common mistakes a creator might make when launching a crowdfunding campaign. We also discuss basic concepts and strategies which have a huge impact on starting a campaign.</span></p> <p><strong>More about the Show</strong></p> <p><span style="font-weight: 400;">Crowdfunding Uncut is a show and podcast hosted by Khierstyn Ross. Every week we co-host the show with successful project creators, and other minds in internet marketing. The goal is to help YOU become inspired, take action, and get real results when it comes to getting your campaign funded through Indiegogo or Kickstarter.</span></p> <p> </p> <p><strong>Thanks, Clay!</strong> <strong><br /> <br /></strong></p> <p><span style="font-weight: 400;">If you enjoyed this session with Clay Hebert, let him know by clicking on the link below and sending him a quick shout out on Twitter!</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Click here to say thank you to Clay on Twitter! <a href="http://hrefshare.com/8fb2">Click to tweet.</a><br /></span></p> <p><strong>Resources from this episode</strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Clay’s website <a href= "CrowdfundingHacks.com">CrowdfundingHacks.com</a><br /></span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Special gift for listeners. <a href= "crowdfundinghacks.com/uncut">Click here.</a><br /></span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;"><a href= "https://twitter.com/clayhebert">@ClayHebert</a> on Twitter<br /></span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;"><a href= "http://www.crowdfundinguncut.com/podcast/33-the-facebook-ads-hack-that-helped-ravean-raise-133m-on-kickstarter-feat-bryce-fisher/"> Crowdfunding Uncut Episode 33: The Facebook Ads Hack that Helped Ravean Raise $1.33M on Kickstarter | Bryce Fischer</a></span></li> </ul> <p><span style="font-weight: 400;"><br /></span><strong>This show is brought to you by</strong></p> <p><a title="BackerKit.com" href="backerkit.com"><span style= "font-weight: 400;"><img src= "https://assets.libsyn.com/secure/show/70609/BackerKit_Logo_450px.jpg" alt="" width="450" height="150" /></span></a></p> <p><span style="font-weight: 400;">Backer kit is a Crowdfunding Fulfilment Software Tool that’s helped more than 1,900 creators fulfil orders to more than 3.5M backers.</span> <span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Let them help you take care of fulfilment, customer surveys, upsells, and more! Head to <a href= "Backerkit.com">Backerkit.com</a> for more information.</span></p> <p><strong> </strong></p> <p><strong>You’ll also like</strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Crowdfunding Toolbox</span> <span style= "font-weight: 400;">(<a href= "https://khierstyn-ross.clickfunnels.com/optin4ndairxn">click here</a></span> <em><span style="font-weight: 400;">or</span></em> <span style="font-weight: 400;">text UNCUT to 66866 if in the US)</span><span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style="font-weight: 400;">On your phone? <a href= "https://itunes.apple.com/ph/podcast/crowdfunding-uncut-podcast/id1028913734?mt=2"> Click here</a> to write us an honest iTunes review and help us outrank the riffraff!</span></li> </ul> <p><strong><br /> Claim your free download by clicking the image below.</strong></p> <p><a title="Crowdfunding Toolbox" href= "https://khierstyn-ross.clickfunnels.com/optin4ndairxn"><strong><img src="https://assets.libsyn.com/secure/show/70609/Crowdfunding-Toolbox-Graphic.png" alt="" width="450" height="565" /></strong></a></p> <p> </p>
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54 – Using your audience to shape your idea and validate the need before you crowdfund | feat. Brian Clark
<p><span style="font-weight: 400;">Brian Clark is a recovering lawyer, serial entrepreneur and founder of Copy Blogger, RainMaker Platform, and several other successful companies. I met him in Cebu during Tropical Think Tank (notice a theme?), and I was able to ask him how he started out before there was crowdfunding and how he grew Copy Blogger to 8-figures with zero paid ads.</span></p> <p> </p> <p><span style="font-weight: 400;">In this interview, Brian and I discuss the importance of validating a product before launching, and why having an audience is so critical, not just from a backer perspective, but for live feedback.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode you will learn:</span></p> <p> </p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to have these conversations with your customer: “Will it sell?” or “Will people buy it?’, as well as “Do people want it?”</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Always, “audience first”; find out what they want, and how to sell it to them. It’s your job to find out what people want to buy.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to ask someone to give you feedback on your idea.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">People love to complain: a complaint is a product waiting to be made, or it is an improvement on an existing product that is not living up to customer expectations.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Validation has nothing to do with your ego.</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Resources mentioned:</span></p> <p> </p> <p><span style="font-weight: 400;"><a href= "copyblogger.com">copyblogger.com</a></span></p> <p><span style="font-weight: 400;"><a href= "my.copyblogger.com">my.copyblogger.com</a></span></p> <p><span style="font-weight: 400;"><a href= "rainmaker.fm">rainmaker.fm</a></span></p> <p><span style="font-weight: 400;"><a href= "rainmakerplatform.com">rainmakerplatform.com</a></span></p> <p> </p> <p><span style="font-weight: 400;">Click to Tweet</span></p> <p> </p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">“Luck is not a strategy.”</span></li> </ul> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">“Content marketing is how we do things. Content marketing is not something we just preach. It is something that we do.”</span></li> </ul>
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53 - Getting Unconventional Press: How Pavlok Got the NY Times, Shark Tank, and Spike TV to Boost Brand Awareness | Feat. Maneesh Sethi
<p>Meet Maneesh Sethi, founder of Pavlok, a wearable that helps you break bad habits from the threat of a mild electric stimulus. Formerly a productivity hacker, Maneesh recorded all of his experiments on HackTheSystem.com.<br /> <br /> Pavlok was originally put on the map after a successful Indiegogo campaign that raised over $250,000. We started working together while preparing for launch number two of the Shock Clock ­­ a mini­version of the Pavlok that focuses on helping you wake up earlier.<br /> <br /> We were going to do the impossible... Launch a successful campaign in two weeks. Essentially there was a very short time for a pre­launch campaign. The only way we got away with this, is Pavlok had a sizeable audience prior to the second launch.<br /> <br /> As it turned out, it was a very successful product launch, raising more than $100,000 in 8 days after the launch.<br /> <br /> Shock Clock went on to raise over $300,000, be featured in the NY Times, Spike TV’s Life or Debt, and Shark Tank.<br /> <br /> Resources mentioned:<br /> <br /> Pavlok.com<br /> <br /> 90 Days to Becoming a Berlin DJ<br /> <br /> Maneesh Sethi ­4HWW Success as a Digital Nomad</p>
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52 – The Art of Social Capital – Building Real Relationships | feat. Jordan Harbinger
<div class="entry-summary"> <p>In an increasingly connected world, it’s ironic that people are not getting the value out of their connections.</p> <p>As Jordan Harbinger says it, “If you hoard your network, it will atrophy.”</p> <p>Jordan is the founder of the Art of Charm Podcast. It’s also his second time coming onto the show.</p> <p>Their site has evolved from personal development with tips on dating to its current state where it emphasizes personality development for business and personal use.</p> <p>One thing that Jordan teaches is how to become an awesome human being. From tips on becoming more effective in business through confidence and social building exercises, it’s come a long way from its start as a pickup podcast back in 2006.</p> <p>We are losing touch with real relationships. As we continue to mix up relationships with our virtual friends, we lose our ability to form real ones in front of us.</p> <p>Your network is your networth. In this episode we are going to uncover some pretty epic social strategies and you’ll also learn how Jordan escaped kidnapping not once, but twice.</p> <p>True story.</p> <p>During this episode we discuss:</p> <p>– Social capital, what it is, and how to properly use it.</p> <p>– Framing it: What’s in it for the other person?</p> <p>– How to use great networks, and what happens to those who don’t have them.</p> <p>– Deflect, defer, disclose: controlling the conversation</p> <p>– The Tornado Technique</p> <p>Resources:</p> <p><a href="http://theartofcharm.com/">The Art of Charm</a></p> <p><a href="http://theartofcharm.com/socialcapital">Social Capital</a></p> </div> <div class="user-profile media"> </div>
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51 – From Idea to Prototype: A Behind the Scenes Look at Manufacturing, Fulfilment, and Pricing | feat. Dylan Horvath
<p>There are a lot of people who have an idea but don’t know what steps to take to get it up and running. These are usually ideas which need to be seen and touched first before the value can be appreciated. There have been attempts to have these ideas crowdfunded, however, the truth is, there is a lot of work needed before an idea can be presented to the world for crowdfunding.</p> <p>In most cases, it would be better for the project creator to launch a campaign once they have a working prototype, and a good idea of the costs associated with manufacturing and fulfilment..  A working prototype should be the first of your goals.</p> <p>Our guest this episode is Dylan Horvath, the head of Cortex Design. In the past, Cortex has helped many successful crowdfunding projects with their end-to-end services.</p> <p>This is an animated discussion which shows Dylan’s passion for engineering, design, and getting a product through the whole design process from research and visualization to prototyping, manufacturing and logistics.</p> <p>We discuss why it’s important, and what you can do to get the product funded, certifications, off-shore manufacturing, and long term relationships with your fulfillment partners.</p> <p>Dylan has had a life long love affair with engineering and how things work and he has leveraged it into an engineering design firm which provides solutions for startups. If you have a product you want crowdfunded, but is still in its infancy stage, this episode will help clear up what you need to do next.</p> <p>“You have a whole lot of risk, especially with your timeline when you’re right at the beginning. As you try to mitigate risk as you go along, if that risk mitigation is under the watchful eye of 2,000 people on the crowd funding campaign, it could be a difficult place to operate from.”</p> <p>Raising money to develop your prototype a hard sell, and extremely dangerous if you don’t have experience in estimating costs.</p> <p>You could end up raising money, and realizing you don’t have enough to complete a working prototype, yet alone bring a final product to ship.</p> <p>Dylan carefully outlines the steps toget an idea moving with a prototype, and on to manufacturing, and distribution.</p> <p>This is one of the longest episodes we’ve had and it is well worth the time to listen to.</p> <p>Resources Mentioned</p> <p><a href="http://www.cortex-design.com/">Cortex Design</a><br /> <a href= "https://blog.bolt.io/kickstarter-is-debt-e3b6a70ce180#.6zgnsxjmh">“Kickstarter is Debt”, The Bold Blog</a><br /> <a href= "https://www.youtube.com/channel/UCMsIKfkYOkppiK97d5qTq-Q">Cortex Design YouTube Channel</a></p>
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50 - The Hack Andrew Warner Used to Build His Audience From Zero to Thousands of Raving Fans
<p style="margin-bottom: 0mm; line-height: 138%;">Are you, at some level, squeamish about the idea of self promotion and building your audience?</p> <p style="margin-bottom: 0mm; line-height: 138%;"> </p> <p style="margin-bottom: 0mm; line-height: 138%;">I consistently promote making connections and building your list as job #1 for the project creator.</p> <p style="margin-bottom: 0mm; line-height: 138%;"> </p> <p style="margin-bottom: 0mm; line-height: 138%;">Getting press and connecting with influencers who could help you promote your project to their audiences is the best way to build a list.</p> <p style="margin-bottom: 0mm; line-height: 138%;"> </p> <p style="margin-bottom: 0mm; line-height: 138%;">Why? Think about it.</p> <p style="margin-bottom: 0mm; line-height: 138%;"> </p> <p style="margin-bottom: 0mm; line-height: 138%;">What do they have that you don’t?</p> <p style="margin-bottom: 0mm; line-height: 138%;"><br /> An audience.</p> <p style="margin-bottom: 0mm; line-height: 138%;"> </p> <p style="margin-bottom: 0mm; line-height: 138%;">But influencers especially, don't want to be spammed. Top people get dozens of awkward requests every day from people who just don't “get it”. And those requests get ignored.</p> <p style="margin-bottom: 0mm; line-height: 138%;"> </p> <p style="margin-bottom: 0mm; line-height: 138%;">You have to know the right way to approach influencers or they will delete your email, and you will never get their endorsement... Even if your project would genuinely help their audience.</p> <p style="margin-bottom: 0mm; line-height: 138%;"> </p> <p style="margin-bottom: 0mm; line-height: 138%;">In this episode, we speak with one of the best at connecting deeply with experts, Andrew Warner, founder of Mixergy.com.</p> <p style="margin-bottom: 0mm; line-height: 138%;"> </p> <p style="margin-bottom: 0mm; line-height: 138%;">Andrew had some street cred before launching Mixergy.com. He cofounded Bradford & Reed, a greeting card company that was grossing $38.5M per year.<br /> <br /> After selling the company, Andrew went on to found Mixergy.com.</p> <p style="margin-bottom: 0mm; line-height: 138%;"> </p> <p style="margin-bottom: 0mm; line-height: 138%;">“<span style= "color: #353941;"><span style="font-size: large;"><em>I created Mixergy to help ambitious people who love business as much as I do learn from a mix of experienced mentors. I do that through interviews where founders tell their stories and courses where they teach a solution to issues that can cripple founders.”</em></span></span><span style= "color: #353941;"><span style="font-size: large;"><br /> <br /></span></span> Andrew has made connecting with influencers like Tim Ferriss, Gary Vaynerchuk, and over 1300 other world-class entrepreneurs into a multi-million dollar a year business.</p> <p style="margin-bottom: 0mm; line-height: 138%;"> </p> <p style="margin-bottom: 0mm; line-height: 138%;">This episode is filled with a number of dynamite tactics that will help you genuinely connect with influencers and make them want to promote your campaign.</p> <p style="margin-bottom: 0mm; line-height: 138%;"> </p> <p style="margin-bottom: 0mm; line-height: 138%;">But simply following the step by step procedures outlined won't get you very far.</p> <p style="margin-bottom: 0mm; line-height: 138%;"> </p> <p style="margin-bottom: 0mm; line-height: 138%;">Listen closely to how Andrew talks about his deep sense of curiosity and commitment to his mission, and how this will help you build genuine relationships.<br /> <br /> Your outreach strategy should be built on a foundation of integrity, mutual benefit (as opposed to a “what can I get” attitude), and commitment to your mission.<br /> <br /> If you do this, you’ll be able to take advantage of the #1 audience building hack:</p> <p style="margin-bottom: 0mm; line-height: 138%;"> </p> <p style="margin-bottom: 0mm; line-height: 138%;"><em>Leveraging someone else’s audience to build your own.</em></p> <p style="margin-bottom: 0mm; line-height: 115%;"> </p> <p style="margin-bottom: 0mm; line-height: 115%;">Resources Mentioned</p> <p style="margin-bottom: 0mm; line-height: 115%;"> </p> <p style="margin-bottom: 0mm; line-height: 115%;"><a href= "http://mixergy.com/"><span style= "color: #1155cc;"><u>Mixergy.com</u></span></a></p> <p style="margin-bottom: 0mm; line-height: 115%;"><a href= "https://mixergy.com/interviews/sam-ovens-snapinspect-interview/"><span style="color: #1155cc;"> <u>Sam Ovens Interview</u></span></a></p> <p style="margin-bottom: 0mm; line-height: 115%;"><a href= "https://mixergy.com/course-cheat-sheet-interview-your-heroes/"><span style="color: #1155cc;"> <u>Interview Your Heroes</u></span></a></p> <p style="margin-bottom: 0mm; line-height: 115%;"> </p> <p style="margin-bottom: 0mm; line-height: 115%;"> </p>
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49 - Setting Your Goals On Fire in 100 Days | feat. John Lee Dumas
<p><em><span style="font-weight: 400;">“Be humble, be happy.”</span></em></p> <p> </p> <p><span style="font-weight: 400;">Tony Robbins, Tim Ferriss, Seth Godin, Gary Vaynerchuck…</span></p> <p><span style="font-weight: 400;">What is one thing they all have in common?</span></p> <p><span style="font-weight: 400;">They have all been on Entrepreneur On Fire, the Best Of iTunes Award Winning podcast hosted by today’s guest, John Lee Dumas.</span></p> <p><span style="font-weight: 400;">In addition to these Titans of business, John has interviewed over 1300 successful entrepreneurs and built a Fire Nation of loyal fans on a foundation of value and transparency.</span></p> <p><span style="font-weight: 400;">That community kept asking John one question:</span></p> <p><strong>What makes great entrepreneurs so successful?</strong></p> <p><span style="font-weight: 400;">After interviewing successful entrepreneurs every day for the last few years, he noticed it all boiled down to one thing:</span></p> <p><span style="font-weight: 400;">They know how to set and attain goals.</span></p> <p><span style="font-weight: 400;">So at the beginning of 2015, John started creating The Freedom Journal: Accomplish Your Goal In 100 Days.</span></p> <p><span style="font-weight: 400;">He chose to launch his book on Kickstarter even though he could (and did) self-fund the first 20,000 copies of his book. (Imagine getting your perk within 10 days of a campaign closing!)</span></p> <p><span style="font-weight: 400;">With the help of his team, community, and former guests, he was able to raise over</span> <strong>$450k in 33 days</strong> <span style= "font-weight: 400;">and helped to build two schools in developing countries with the help of Pencils of Promise.</span></p> <p><span style="font-weight: 400;">In this episode, John will talk about the mechanics of how he did it. Pay close attention to the message behind the words. That is where the true value of this episode lies.</span></p> <p><span style="font-weight: 400;">You will learn:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why John thinks goal setting and attainment is the #1 thing that separates successful from struggling entrepreneurs.</span></li> </ul> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why John chose Kickstarter even though he was able to fund The Freedom Journal himself, and could have easily sold it through his existing business.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should create a “Swipe Page” for your campaign when you are launching with affiliates.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to get your campaign featured on a top ranked podcast.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The really cool opt-in bribe John used (and you can copy) to get 10,000 people to sign up for his pre-launch campaign email list.</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Resources Mentioned:</span></p> <p><a href="http://thefreedomjournal.com"><span style= "font-weight: 400;">The Freedom Journal Website</span></a></p> <p><a href="http://www.eofire.com/"><span style= "font-weight: 400;">Entrepreneur On Fire Podcast</span></a></p> <p><a href="https://pencilsofpromise.org/"><span style= "font-weight: 400;">Pencils Of Promise</span></a></p> <p><a href= "https://www.kickstarter.com/projects/eofire/the-freedom-journal-accomplish-your-1-goal-in-100"> <span style="font-weight: 400;">The Freedom Journal on Kickstarter</span></a></p> <p><a href= "http://www.eofire.com/how-to-crush-kickstarter-6-most-funded-publishing-campaign-all-time/"> <span style="font-weight: 400;">The Freedom Journal Kickstarter Campaign Breakdown</span></a></p> <p><a href="http://www.eofire.com/swipe/"><span style= "font-weight: 400;">The Freedom Journal Affiliate Swipe</span></a></p> <p><a href="http://www.eofire.com/income/"><span style= "font-weight: 400;">EOFire Revenue Reports</span></a></p> <p><a href="https://kickbooster.me/"><span style= "font-weight: 400;">KickBooster</span></a></p>
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48 - How To Discover Your Customer Avatar To Hit Your Funding Goals | feat. Ryan Battles
<p><span style="font-weight: 400;">Imagine you are a general looking over a battlefield and you want to launch a devastating artillery attack.</span></p> <p><span style="font-weight: 400;">In the 1800’s, this wasn’t so difficult. The enemy was lined up on one side of the battlefield and you were on the other.</span></p> <p><span style="font-weight: 400;">You’d know where to aim.</span></p> <p> </p> <p><strong>Marketing is significantly more complicated.</strong></p> <p><span style="font-weight: 400;">Your potential customers aren’t lined up in the middle of a field ready for you to introduce yourself, show them your product, and have 100% of them buy it immediately. You have to go out into the world and find them.</span></p> <p>They could be in their homes, in the park, on the subway, on a farm, at the climbing gym, or watching a ball game.</p> <p><span style="font-weight: 400;">Turns out that finding the people that need your product or service is the</span> <strong><em>single most important</em></strong> <span style= "font-weight: 400;">problem you as the entrepreneur have to solve.</span></p> <p><span style="font-weight: 400;">Why?</span></p> <p><strong>Without a paying customer, by definition, you don’t have a business.</strong></p> <p><span style="font-weight: 400;">And if you are just starting your business then you probably can’t waste too many “bullets” on ineffective advertising campaigns that target the wrong people!</span></p> <p><span style="font-weight: 400;">How do you find just the right customer and effectively position your product to that customer so that they make the decision to BUY?</span></p> <p><span style="font-weight: 400;">You must discover your Customer Avatar.</span></p> <p><span style="font-weight: 400;">In this episode, you will meet the author of Saas Marketing Essentials, cofounder of Harpoon App, freelancer, and kick ass stay at home dad, Ryan Battles.</span></p> <p><span style="font-weight: 400;">Ryan was a computer science high school teacher until his wife became pregnant with twins. Day care prices being what they were, he decided to become a stay at home dad and take on freelance web development in between his children’s naps.</span></p> <p><span style="font-weight: 400;">After a lot of wasted time cold calling and going to networking events, Ryan took some time, defined his own customer avatar and his business took off.</span></p> <p>In this episode, Ryan will walk you through how he did it then and how he does it now.</p> <p><span style="font-weight: 400;">You will learn:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What is a Customer Avatar?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why your Avatar is so crucial for your business and crowdfunding success</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to go on a Sales Safari to learn more about your Customer Avatar</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The one simple tool Ryan uses every time he is building a new product or service</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should test all of your assumptions (hint: because they are probably WRONG)</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Show Notes:</span></p> <p><a href="https://ryanbattles.com/"><span style= "font-weight: 400;">Ryan’s Blog</span></a></p> <p><a href= "https://ryanbattles.com/post/defining-customer-avatars"><span style="font-weight: 400;"> Ryan’s post about Defining Your Customer Avatar</span></a></p> <p><a href= "https://ryanbattles.com/saas-marketing-essentials"><span style= "font-weight: 400;">SaaS Marketing Essentials</span></a></p> <p><a href="https://harpoonapp.com/"><span style= "font-weight: 400;">Harpoon - Freelancer Finance</span></a></p> <p><a href="https://twitter.com/ryanbattles"><span style= "font-weight: 400;">Ryan on twitter: @ryanbattles</span></a></p> <p><a href="https://www.mindmeister.com/"><span style= "font-weight: 400;">Mindmeister</span></a></p> <p><a href= "http://freemind.sourceforge.net/wiki/index.php/Main_Page"><span style="font-weight: 400;"> Free mind</span></a></p>
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47 - Can You Intentionally Make a Blog Post Go Viral? . | Feat. Rachel Pedersen
<p><span style="font-weight: 400;">Have you ever wondered what it takes to make a post go viral? Many “experts” will tell you that making a post go viral is impossible and it all really comes down to luck.</span></p> <p>But Rachel Pedersen certainly thinks virality can be created if you understand your audience and take advantage of the ONE thing all viral posts have in common.</p> <p><span style="font-weight: 400;">In fact, when she set out to write her famous post about her</span> <a href= "https://www.facebook.com/the.mrs.pedersen/posts/476161122584269:0"> <span style="font-weight: 400;">“tiny wedding ring”</span></a><span style="font-weight: 400;">, she used this one tactic and the results speak for themselves.</span></p> <p><span style="font-weight: 400;">235 words + </span><span style="font-weight: 400;">$4 in Facebook ad spend </span><span style= "font-weight: 400;">equals...</span></p> <p><span style="font-weight: 400;">- 202k likes</span></p> <p><span style="font-weight: 400;">- 49,751 shares</span></p> <p><span style="font-weight: 400;">- 17,655 comments</span></p> <p><span style="font-weight: 400;">- Huffington Post contributing writer gig</span></p> <p><span style="font-weight: 400;">- Today Show article</span></p> <p><span style="font-weight: 400;">- Daily Mail...</span></p> <p><span style="font-weight: 400;">- Glamour...</span></p> <p><span style="font-weight: 400;">- Cosmo…</span></p> <p><span style="font-weight: 400;">...and Rachel never had a formal education in marketing. In fact, she got her start as a social media marketer while employed as a hairstylist, creating Facebook posts for fun for her studio. They brought in new clients.</span></p> <p><span style="font-weight: 400;">One day, the wife of a multi-million dollar chicken restaurant franchisor sat in her chair and asked her if she “did social media”. She was hired by the franchise and her social media marketing career started to take off.</span></p> <p><span style="font-weight: 400;">Soon after she took on other clients and was able to replace her income and quit her hairstyling job.</span></p> <p><span style="font-weight: 400;">Rachel and I recently worked together on</span> <a href= "https://www.indiegogo.com/projects/shock-clock-wakeup-trainer-never-hit-snooze-again--2#/"> <span style="font-weight: 400;">The Pavlok - Shock Clock</span></a> <span style="font-weight: 400;">Indiegogo campaign which raised just shy of $300,000, and her social media strategy was a major reason why.</span></p> <p><span style="font-weight: 400;">As a Project Creator, understanding how to build your audience is the key to Crowdfunding Success.</span></p> <p><span style="font-weight: 400;">(... sound familiar?)</span></p> <p><span style="font-weight: 400;">Building and engaging your audience on social media is a great way to keep your pulse on your market and grow your business.</span></p> <p><span style="font-weight: 400;">In this episode, Rachel gives you a ton of powerful tips to get started.</span></p> <p><span style="font-weight: 400;">You’ll learn:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The ONE thing all posts that go viral have in common</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The Top 2-3 social platforms you should focus on and why</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What sorts of posts work best on Facebook versus Twitter</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should NEVER automate your social media posting (...and the one time you can)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How often you should be posting on social media if you want to see real results</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Show Notes:</span><span style= "font-weight: 400;"><br /> <br /></span></p> <p><a href="http://www.becomeasocialmediamarketer.com"><span style= "font-weight: 400;">www.becomeasocialmediamarketer.com</span></a> <span style="font-weight: 400;">- Rachel’s Free Online Facebook Community</span></p> <p><a href= "https://www.facebook.com/the.mrs.pedersen/posts/476161122584269:0"> <span style="font-weight: 400;">The Tiny Wedding Ring post</span></a></p> <p><a href= "https://www.indiegogo.com/projects/shock-clock-wakeup-trainer-never-hit-snooze-again--2#/"> <span style="font-weight: 400;">The Shock Clock Indiegogo Campaign</span></a></p>
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46 - Getting Shi*t done - A Real Conversation Around What Works | feat. Jay Wong
<p><span style="font-weight: 400;">If you are struggling with the overwhelm of getting your crowdfunding campaign off the ground and wonder how you could ever get it all done - THIS is the episode for you.</span></p> <p><span style="font-weight: 400;">Jay Wong is the creator of The Inner Changemaker Podcast. It hit #1 in Self Improvement, #1 in Business, and even reached the top of the iTunes chart for some time.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style="font-weight: 400;">I am fortunate to say Jay also one of my best friends and favorite people in the world.</span></p> <p><span style="font-weight: 400;">Offline, we speak all the time about entrepreneurship, how we can improve our systems and productivity, and how to avoid burn out.</span></p> <p><span style="font-weight: 400;">In this episode, we decided to hit the “record button” and capture one of these conversations to talk about what routines, habits, and practices we’ve experimented with that have given us insane results in business and life.</span></p> <p><span style="font-weight: 400;">We talk about what has worked, what hasn’t, and we wanted to pass them onto you. There are even a few powerful tips you can implement immediately.</span></p> <p><span style="font-weight: 400;">You will learn:</span><span style="font-weight: 400;"><br /> <br /></span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Prioritization 101 - Avoiding panic attacks and building momentum</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The “Three Days” and how to organize your week for maximum productivity without the risk of burnout</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to write your “90 Day Letter” and how it can get you laser focused on the most important tasks</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How you can use pre-selling to kill procrastination</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Show Notes</span></p> <p><a href="http://www.theinnerchangemaker.com/"><span style= "font-weight: 400;">The Inner Changemaker Podcast</span></a></p> <p><a href= "https://www.instagram.com/jaywongjaywong/?hl=en"><span style= "font-weight: 400;">Jay Wong on Instagram</span></a></p> <p><a href= "http://www.meetup.com/Toronto-Internet-Marketers/"><span style= "font-weight: 400;">Toronto Internet Marketers Meetup</span></a></p> <p><a href= "http://www.paulgraham.com/makersschedule.html"><span style= "font-weight: 400;">Maker Schedule Manager Schedule - by Paul Graham</span></a></p>
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45 - Counterintuitive Growth Hacking Strategies That Nobody Tells You, But Really Work | feat. Vincent Dignan
<p style="padding-left: 60px;"><em><span style= "font-weight: 400;">“</span></em><em><span style= "font-weight: 400;">Anything that requires effort normally means I haven't thought it through that well"</span></em></p> <p> </p> <p><span style="font-weight: 400;">I’ve said this in every episode, and I’ll say it again.</span></p> <p style="text-align: center;"><strong>Your success in crowdfunding is directly related to the size and engagement of your audience when you launch</strong></p> <p><span style="font-weight: 400;">There is no getting around this fact.</span></p> <p><span style="font-weight: 400;">For most people looking to start campaigns that I talk to, the fear of building an audience seems to be the number one thing holding them back.</span></p> <p><span style="font-weight: 400;">That is why I brought Vincent Dignan on the show.</span></p> <p><span style="font-weight: 400;">Vincent is the author of the new book, Secret Sauce: The Ultimate Guide To Growth Hacking and Marketing.</span></p> <p><span style="font-weight: 400;">“Growth Hacking” has become so ubiquitous to almost become meaningless these days, so I will let the results do the talking:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">3 Startups</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Millions of pageviews for his and client businesses</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Appeared on Inc.com and Huffington Post</span></li> </ul> <p><span style="font-weight: 400;">To Vincent, Growth Hacking is about finding creative ways to use small actions to get outsized rewards.</span></p> <p><span style="font-weight: 400;">And there is no better time to growth hack then when you have limited funding and are building your audience in the prelaunch phase of your campaign.</span></p> <p><span style="font-weight: 400;">This episode is wall to wall with actionable information.</span></p> <p><span style="font-weight: 400;">You will learn:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How a simple “thank you” can set you apart from your competition and create raving fans</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">If everyone is doing it, it probably means it’s very difficult and should be avoided at all costs</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How public speaking beats networking 9.9 times out of 10 for growing your business</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to launch without any press whatsoever</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The number 1 mistake people make when Growth Hacking</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you can tell people everything you know and they will still hire you</span></li> </ul> <p><br /> <br /></p> <p><span style="font-weight: 400;">Show Notes:</span></p> <p><a href= "https://www.kickstarter.com/projects/923832896/secret-sauce-the-ultimate-growth-hacking-and-marke?token=3906659e"> <span style="font-weight: 400;">Secret Sauce on Kickstarter</span></a></p> <p><a href="http://magnific.com/"><span style= "font-weight: 400;">Magnific</span></a></p> <p><a href= "https://twitter.com/vincentdignan?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> <span style="font-weight: 400;">Vincent on Twitter</span></a></p> <p><a href="http://queueat.com"><span style= "font-weight: 400;">queueat.com</span></a></p> <p><a href="http://rawshorts.com"><span style= "font-weight: 400;">rawshorts.com</span></a></p>
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44 - Will it Fly? - How to know if your product will sell before you waste your time and money | feat. Pat Flynn
<p> </p> <p style="padding-left: 30px;"><em><span style= "font-weight: 400;">“A lot of people think that crowdfunding is the first step, but there are obviously a lot of things that need to happen before that.”</span></em></p> <p> </p> <p><span style="font-weight: 400;">Do you only have a couple hours a day outside of your job and family to work on your own stuff and are worried if you are on the right track?</span></p> <p><span style="font-weight: 400;">Are you living on a tight budget and cannot afford to spend time and money without knowing if your project will succeed?</span></p> <p>If you believe that you have the perfect product idea and haven’t spoken to a single person about your idea, or tried to sell your idea to someone, you’re in for a rude awakening.</p> <p>YOU WILL LIKELY BLOW IT!</p> <p><span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;">Pat Flynn made that mistake. Yup. THE Pat Flynn of the Smart Passive Income Podcast.</span></p> <p><span style="font-weight: 400;">Pat wasted $15,000 and over 3 months of his time and emotional energy building two different WordPress plugins that literally no one would pay for. Nobody wanted it.</span></p> <p><span style="font-weight: 400;">Most people think all it takes is a great idea to launch a business.</span></p> <p><span style="font-weight: 400;">In fact, most of the people that call me, asking for my help to launch their product that they have spent YEARS and tens of thousands of dollars developing, I have to turn down...</span></p> <p><span style="font-weight: 400;">...because they haven’t validated their idea.</span></p> <p><span style="font-weight: 400;">30+ years ago we had to go to libraries to do research to make sure your business would work was very difficult.</span></p> <p><span style="font-weight: 400;">With the interwebs, validation is fast and easy IF you know what you are doing.</span></p> <p><span style="font-weight: 400;">Pat Flynn learned from his previous mistakes, found and talked to potential customers first, validated his next plugin,</span> <a href= "https://smartpodcastplayer.com/"><span style= "font-weight: 400;">The Smart Podcast Player</span></a><span style= "font-weight: 400;">, which is now making hundreds of dollars per day.</span></p> <p><span style="font-weight: 400;">In this episode, you will hear what Pat did to guarantee the success on his third try and what you can do to maximize your chances on your first.</span></p> <p><span style="font-weight: 400;">If you are an experienced entrepreneur who has taken their lumps, then this podcast will bring back some memories and be a great reminder of how to do things the right way.</span></p> <p><span style="font-weight: 400;">If you have never started a business and are looking to Crowdfunding to get going, then you have to listen to this episode.</span></p> <p><span style="font-weight: 400;">I invited Pat Flynn onto the show after reading his bestselling book: Will it Fly. In Will it Fly, Pat discussed product validation as a critical first step before you waste your time and energy launching something that nobody wants.</span></p> <p><span style="font-weight: 400;">You will learn:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Exactly what validating a business idea is and why it is so important</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How a successful Crowdfunding campaign is NOT the validation you should be looking for… you have to have it long before you launch</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to find out if people will buy your product before you spend thousands of dollars in development</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">3 key questions to ask potential customers to validate your idea</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to get great ideas for your next business that are guaranteed to work out</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Show Notes:</span></p> <p><a href= "http://www.amazon.com/gp/product/0997082305/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0997082305&linkCode=as2&tag=intheleetheun-20&linkId=WGMSOXCIXUHNWA2U"> <span style="font-weight: 400;">Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money</span></a></p> <p><a href="http://courses.smartpassiveincome.com/"><span style= "font-weight: 400;">Will It Fly? - Companion Course</span></a></p> <p><a href="http://smartpassiveincome.com"><span style= "font-weight: 400;">SmartPassiveIncome.com</span></a></p> <p><a href="http://greenexamacademy.com"><span style= "font-weight: 400;">Green Exam Academy</span></a></p> <p><a href="https://smartpodcastplayer.com/"><span style= "font-weight: 400;">Smart Podcast Player Plugin</span></a></p>
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43 - How Adomas Baltagalvis Helped LIV Watches Raise $40K in 34 Mins Using A Killer Facebook Ads Strategy
<p style="padding-left: 30px;"><span style= "font-weight: 400;">“With super narrow audiences you have a much greater chance to reach relevant people. The more relevant the people that you reach, more relevant the offer is, and the better the ad design of your creative is, then the better your campaign results will be.”</span></p> <p><span style="font-weight: 400;">If you are a frequent listener to the podcast you know that having an audience of hungry buyers lined up before you go live is the number one secret to a successful launch.</span></p> <p><span style="font-weight: 400;">You can’t simply rely on a video, some perks, and Kickstarter or Indiegogo traffic to fund your campaign.</span></p> <p><span style="font-weight: 400;">Which begs the question… How do you find your audience?</span></p> <p><span style="font-weight: 400;">If you are wrestling with that question then this is the Podcast for you.</span></p> <p>Adomas Baltagalvis is an expert in managing Facebook Ad campaigns and is specializing in running ad campaigns for Crowdfunding projects.</p> <p><span style="font-weight: 400;">He's The brains behind the LIV Automatic Swiss Watches Facebook ad campaign. It was a thing of beauty:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">5000 prelaunch email subscribers in only 10 days</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Over 420 ads tested in prelaunch alone</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">$40,000 raised in the first 34 minutes of the Kickstarter launch</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">$1.1 million raised on Kickstarter in 30 days</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">$1.1 million raised on Indiegogo, currently In Demand</span></li> </ul> <p><span style="font-weight: 400;">In this episode he goes into excruciatingly specific detail on how he did it:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to target audiences</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to setup your campaigns</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to test ad copy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to advertise in different countries</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How and why to split up your ads between Mobile and Desktop</span></li> </ul> <p>...the list goes on and on!</p> <p><span style="font-weight: 400;">What I love about this interview is that he holds absolutely nothing back. He answers every one of my questions with specific How To’s and there is no “secret” that he doesn’t reveal.</span></p> <p><span style="font-weight: 400;">And if you listen to this podcast, you will get a link to a FREE 7 Page “Facebook Ads for Crowdfunding” checklist.</span></p> <p><span style="font-weight: 400;">Take a ton of notes, use the checklist Adomas provides, and put in some hard work, and you will be hard pressed NOT to generate an audience of your own and reach your funding goals.</span></p> <p><span style="font-weight: 400;">Show Notes:</span></p> <p><a href="http://www.adomasbaltagalvis.com/"><span style= "font-weight: 400;">Adomas Blog</span></a></p> <p><a href="https://twitter.com/adomasb"><span style= "font-weight: 400;">@admoasb</span></a></p> <p><a href= "https://www.kickstarter.com/projects/chazanow/redefining-swiss-automatic-watches-by-liv"> <span style="font-weight: 400;">LIV Automatic Swiss Watches</span></a></p> <p><a href= "https://www.kickstarter.com/projects/577214365/smart-parka-worlds-first-complete-winter-coat/description"> <span style="font-weight: 400;">Smart Parka Campaign</span></a></p> <p><a href= "https://www.facebook.com/business/news/audience-insights"><span style="font-weight: 400;"> Facebook Audience Insights</span></a></p>
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42 - Why You Should Never Spend Money on Advertising Without Speaking To Your Audience First | feat. Peter Shankman
<p style="padding-left: 30px;"><em><span style= "font-weight: 400;">“There are so many times where I've seencompanies spend so much money on advertising and marketing and theynever bother to talk to their client, talk to their audience... andthey KILL themselves."</span></em></p> <p><span style="font-weight: 400;">Peter Shankman is anentrepreneur, angel investor, best selling author, marathoner,triathlete, national marketing pundit, public speaker,award-winning podcaster, skydiver with over 400 jumps, and he sitson the NASA Citizen Advisory Council.</span></p> <p><span style="font-weight: 400;">The New York Times called him "apublic relations all-star who knows everything about new media andthen some."</span></p> <p><span style="font-weight: 400;">Peter is probably best known forfounding the “unbelievably simple” business, HARO: Help A ReporterOut, service that connects companies and individuals with expertisewith reporters looking for expert sources, all over the world, forfree.</span></p> <p><span style="font-weight: 400;">While building his businesses,selling his books, or speaking at conferences, Peter learned thatspeaking to and building your audience is</span> <em><span style="font-weight: 400;">always</span></em> <span style= "font-weight: 400;">Step 1.</span></p> <p><span style="font-weight: 400;">Since NOT speaking to theaudience is the number ONE mistake that Project Creators make whilebuilding their brand, who better to bring on the show than PeterShankman himself.</span></p> <p><span style="font-weight: 400;">Listen now and you willlearn:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Thedifference between “good press” and “bad press”</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The#1 way to get good press</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Thebest places to start doing your customer research</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">WhyNOT doing your homework can cost you hundreds of thousands, or evenMILLIONS of dollars</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Howowning your mistakes can make you even more money</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Show Notes:</span></p> <p><span style="font-weight: 400;">Peter’s Projects:</span></p> <ul> <li style="font-weight: 400;"><a href= "http://www.helpareporter.com/"><span style= "font-weight: 400;">HARO: Help A Reporter Out</span></a></li> <li style="font-weight: 400;"><a href= "http://shankman.com/"><span style= "font-weight: 400;">Peter’spersonal site</span></a></li> <li style="font-weight: 400;"><a href= "http://shankminds"><span style= "font-weight: 400;">ShankMindsMastermind Group</span></a></li> <li style="font-weight: 400;"><a href= "http://fasterthannormal.com/"><span style= "font-weight: 400;">Faster Than Normal</span></a></li> </ul> <p> </p> <p><span style="font-weight: 400;">Peter’s Books:</span></p> <ul> <li style="font-weight: 400;"><a href= "http://www.zombieloyalists.com/"><span style= "font-weight: 400;">Zombie Loyalists</span></a></li> <li style="font-weight: 400;"><a href= "http://www.amazon.com/dp/0230341896/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=prdiff-20"> <span style="font-weight: 400;">Nice Companies Finish First: WhyCutthroat Management Is Over--and Collaboration IsIn</span></a></li> <li style="font-weight: 400;"><a href= "http://www.amazon.com/gp/product/078974709X/?ie=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=prdiff-20"> <span style="font-weight: 400;">Customer Service: New Rules for aSocial Media World (Que Biz-Tech)</span></a></li> <li style="font-weight: 400;"><a href= "http://www.amazon.com/Outrageous-Stunts-Work-Company-Needs/dp/047004392X/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=prdiff-20"> <span style="font-weight: 400;">Can We Do That?! Outrageous PRStunts That Work--And Why Your Company Needs Them 1stEdition</span></a></li> </ul>
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41 - How Timothy Moser uses giveaway contests to build up an engaged audience that is hungry to buy on DAY ONE
<p>What if you could launch your project and have a super-engaged audience lining up to buy your product? So many blogs, and guru’s harp on having a big email list before you launch. What if it wasn’t about that? What if it was about how engaged they are? </p> <p><span class="c1"><br /></span><em><span class="c1">"90% of the people who sign up for my Giveaways end up reading their email, and about 50-60% respond to that email", Timothy Moser, MasterOfMemory.com</span></em><span class= "c1"><br /></span><span class="c1"><br /></span><span class= "c1">This rings true for a lot of things. If you have a tiny list of raving fans, I guarantee you will convert higher rates, and get MORE sales from that list then you would have if you only focussed on the quantity.</span></p> <p> </p> <p><span class="c1">Using a Giveaway Strategy in another niche has helped Timothy Moser get an almost unheard of 10% conversion rate (from lead to sale). This unique selling strategy focused on nurturing your leads, and getting them super engaged, and ready to buy anything you’re selling.</span></p> <p> </p> <p><span class="c1">Before Timothy Moser started Master of Memory, a website that offers free information and courses on how to memorize anything, he was a lot like many people trying to get their start on the internet.</span></p> <p> </p> <p><span class="c1">He had been listening to podcasts and reading blogs on how to start a business online.</span></p> <p> </p> <p><span class="c1">Memorization and learning had always been a passion of Tim’s. One day Tim was googling around for more information to improve his own skills....</span></p> <p> </p> <p><span class="c1">But he didn’t find much.</span></p> <p> </p> <p><span class="c1">He mostly found forum posts, but certainly no central hub to learn the best techniques for remembering someone’s name you just met, or Spanish verb conjugation.</span></p> <p> </p> <p><span class="c1">So Tim threw up a website for fun hoping to make some beer money with banner ads…</span></p> <p> </p> <p><strong>When Timothy’s website, MasterOfMemory.com, blew up!</strong></p> <p> </p> <p><span class="c1">Even though he decided early to focus his brand around giving away ALL his information for free, he was still able to monetize the site within 3 months by selling a course on learning Spanish where enrollees get personal attention from native speakers online.</span></p> <p> </p> <p><span class="c1">His Unique Selling Proposition for that course was to use the advanced memorization techniques he had learned and apply it to learning “boring” vocabulary and grammar.</span></p> <p> </p> <p><span class="c1">This podcast isn’t on how to memorize anything… Go to MasterOfMemory.com for that info…</span></p> <p> </p> <p><span class="c1">You will learn:</span></p> <p> </p> <ul> <li class="c2"><span class="c1">Why Timothy spends hundreds of hours offering free, one-on-one teaching to people who haven’t bought yet even though he knows it is not likely that the people he helps will actually buy his course</span></li> <li class="c2"><span class="c1">Why you need to focus on a BIG first day for your launch</span></li> <li class="c2"><span class="c1">How to set up your own Giveaway with nothing more than a Gmail account and a spreadsheet</span></li> <li class="c2"><span class="c1">How sometimes making people do MORE work is better for sales than making a task as easy as possible.</span></li> <li class="c2"><span class="c1">The psychological difference between a “launch” and “drawing :) ”, and how it can drive sales</span></li> </ul> <p><br /> <br /></p> <p><span class="c1">Show Notes:</span></p> <p><a href="http://masterofmemory.com"><span class= "c1">MasterOfMemory.com</span></a></p> <p><a href= "http://www.smartpassiveincome.com/hangouts-on-air-for-webinars/"><span class="c1"> The Ultimate Guide To Use Hangouts On Air For Webinars - By Pat Flynn of SmartPassiveIncome.com</span></a></p>
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40 - 1.8 Billion Youtube Views Can’t Be Wrong: How Derral Eves Uses The Power Pitch Formula To Create Captivating Videos That Educate, Entertain, Inspire, And Sell Millions Of Dollars In Products And Services
<p><span style="font-weight: 400;">Have you ever seen a Mystic Unicorn poop creamy, delicious, ice cream?</span></p> <p><span style="font-weight: 400;">If you caught the viral sensation ad for the Squatty Potty then you are familiar with some of Derral’s work.</span></p> <p><span style="font-weight: 400;">But Derral was not always making millions of dollars for himself and his clients creating incredible direct response video ads.</span></p> <p><span style="font-weight: 400;">After Derral Eves graduate from college with a degree in Public Relations and Advertising he landed his “dream job”:</span></p> <p><span style="font-weight: 400;">As a Hospital Administrator.</span></p> <p><span style="font-weight: 400;">No Really. That WAS his dream job. And he loved it… at first.</span></p> <p><span style="font-weight: 400;">Within six months of diving in he had saved his new company $680,000 and went to his boss for a $10,000 per year raise. A 1.5% commission seems like a pretty good deal eh?</span></p> <p><span style="font-weight: 400;">Well, not according to his boss, because if Derral got the tiny raise he was asking for he would be making more money than his direct supervisor. We wouldn’t want to rock the boat over a measly $680,000 saved in the first six months on the job, would we?</span></p> <p><em><span style="font-weight: 400;">“I knew right then and there that I needed to get out... I needed to work somewhere where my work was appreciated.”</span></em></p> <p><span style="font-weight: 400;">Despite having a brand new baby and wanting the security of a salary for his family, in 1999 Derral ended up in business for himself generating traffic for websites and doing internet marketing.</span></p> <p>In the early days, Derral was being paid a base for his work but ALSO a commission of final sales, so he was looking for every possible way to get visits to convert into sales.</p> <p><span style="font-weight: 400;">And video was his Golden Ticket.</span></p> <p><span style="font-weight: 400;">Fast forward to 2016, Derral has been the Executive Producer and Project Lead for the Squatty Potty ad, he’s launched the musical careers of the Piano Guys from retail piano store owners to  global sensation, and recently celebrated over 1.8 BILLION total views on Youtube from videos he has produced.</span></p> <p><span style="font-weight: 400;">This episode is NOT about a specific crowdfunding project or crowdfunding necessarily.</span></p> <p><span style="font-weight: 400;">But it IS about the most crucial element of your crowdfunding campaign that you have to nail if you want to beat your funding goal: Your Video.</span></p> <p><span style="font-weight: 400;">People who come to your page will base the majority of their buying decision on quality of the MESSAGE in the video, (fortunately, NOT the “expensiveness” of the production). In this episode, Derral is going to teach you exactly how to make a video with a MESSAGE that sells.</span></p> <p><span style="font-weight: 400;">Derral considers himself a student of crowdfunding videos and offers up a number of wildly successful crowdfunded campaign videos as examples of his concepts at work.</span></p> <p><span style="font-weight: 400;">This could be the most actionable podcast I have ever recorded. Pay attention, listen to it at least a half a dozen times.</span></p> <p><span style="font-weight: 400;">Especially pay attention to</span> <em><span style="font-weight: 400;">how to study</span></em> <span style="font-weight: 400;">successful crowdfunding video online, and it will all but guarantee you hit your crowdfunding goal.</span></p> <p><span style="font-weight: 400;">You will learn:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The 5 Step The Power Pitch Formula Derral uses in EVERY single one of his videos, beit a sales video for a Shark Tank client, a 1 minute sneak peek video for his own sites, to drive traffic, sales, and virality.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to get someone like Howard Stern to endorse your product, and how to leverage that endorsement into credibility and sales.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why your crowdfunding video MUST inspire for it to have a chance.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Derral doesn’t work on the FIRST 15 seconds of his videos until the AFTER the rest is done, and why he spends MORE TIME working on the intro than the rest of the video combined.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why every single video you make needs just ONE Call To Action.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The biggest mistake most video marketers make that kills sales, and how to avoid it in your campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why video is the BEST way to sell your products and services without you being in the room face to face with your prospect.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why “30 seconds ads” are a relic from TV and long form “edutainment” ads on the internet are crushing them in sales.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to study the most successful Crowdfunding videos to be able to model their structure to basically guarantee your success.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why “authenticity” is so important, and how a low budget iPhone video can beat a high budget production if it is more aligned and authentic to your story.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of having at least three “credibility pieces”, and how you can get them even if you consider yourself an “unknown, inexperienced, rookie”.</span></li> </ul>
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39 - How The Sudden Death of Her Long Term Boyfriend Led Nicole Keating To Discover The Power Of Habits And Rituals For Healing, Wellness, and Productivity
<p><span style="font-weight: 400;">In 2010, Nicole Keating’s boyfriend of four years died suddenly and unexpectedly.</span></p> <p> </p> <p><span style="font-weight: 400;">In the months after tragedy, while working 80 hours a week in the restaurant industry, Nicole came to a startling realization:</span></p> <p> </p> <p><span style="font-weight: 400;">“I am either going to drown in this grief or I am going to do something meaningful with my life.”</span></p> <p> </p> <p><span style="font-weight: 400;">With her training as an artist, she started a Therapeutic Art Practice creating art with Alzheimer's and Autistic patients in nursing homes.</span></p> <p> </p> <p><span style="font-weight: 400;">It was her dream job.</span></p> <p> </p> <p><span style="font-weight: 400;">Her life had a purpose.</span></p> <p> </p> <p><span style="font-weight: 400;">She was happy… but not healthy.</span></p> <p> </p> <p><span style="font-weight: 400;">Looking up her symptoms on WebMD she “discovered” she was “dying five different ways”.</span></p> <p> </p> <p><span style="font-weight: 400;">Nicole hit a tipping point and vowed to take control of her health and her life.</span></p> <p> </p> <p><span style="font-weight: 400;">In this podcast, follow along with Nicole as she describes how that journey for wellness and meaning lead to discovering the power of habit and ritual and how it changed her life and can put the afterburners on your crowdfunding campaign.</span></p> <p> </p> <p><span style="font-weight: 400;">You will learn:</span></p> <p><span style="font-weight: 400;">-Why a morning ritual is so crucial for starting your day on the right foot, and how you can create your own.</span></p> <p><span style="font-weight: 400;">Why “taking a day off” is crucial for the success of your crowdfunding campaign.</span></p> <p><span style="font-weight: 400;">-Why defending your sleep with an evening ritual is almost as important, and Nicole's specific rules for her own sleep space.</span></p> <p><span style="font-weight: 400;">-The only difference between Oprah, Tony Robbins, Barack Obama, and YOU.</span></p> <p><span style="font-weight: 400;">-How a new, healthy, habit can become effortless, and in fact, more difficult to NOT do than to do.</span></p> <p><span style="font-weight: 400;">-How Khierstyn skyrocketed her own productivity after committing to a morning ritual, moving her business forward more in two weeks than in the previous 3 months combined.</span></p> <p><span style="font-weight: 400;">-How Nicole uses meditation to improve her focus or give her an energy boost, and the tool she uses to do it.</span></p> <p> </p> <p><span style="font-weight: 400;">Resources mentioned:</span></p> <p> </p> <p><a href="http://www.theartofepicwellness.com/"><span style= "font-weight: 400;">The Art of Epic Wellness Website</span></a></p> <p><a href= "https://www.amazon.ca/The-Miracle-Morning-Not-So-Obvious-Guaranteed/dp/0979019710"> <span style="font-weight: 400;">The Miracle Morning - Hal Elrod</span></a></p> <p><a href="https://www.headspace.com/"><span style= "font-weight: 400;">Headspace Meditation App</span></a></p>
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38 - How a Simple Teaser Video Helped Erez Rubenstein Raise Over $542,038 on Indiegogo for “The Right Cup”, Even Without a Fully Developed Prototype
<p><span style="font-weight: 400;">When The Right Cup CEO, Isaac Lavi, was 30 years old he was diagnosed with diabetes and, by doctor’s orders, eliminated the sugary beverages in his diet. </span></p> <p> </p> <p><span style="font-weight: 400;">Pretty quickly he got sick of drinking just plain old water and wished there was a better alternative to artificial sugars.</span></p> <p> </p> <p><span style="font-weight: 400;">Luckily, Isaac happened to be an expert in “scent marketing” and began researching a solution. Six years of testing, technology development, and patent applications later, he finished development of “The RIght Cup, an FDA approved, flavor infused, plastic cup that tricks your brain into thinking you are drinking a fruit juice when you are drinking regular tap water.</span></p> <p> </p> <p><span style="font-weight: 400;">With all the work done to this point, Erez Rubenstein, The Right Cup Marketing and Creative Director, couldn’t leave anything about their crowdfunding campaign to chance.</span></p> <p> </p> <p><span style="font-weight: 400;">Luckily, 6 years of product development also teaches patience.</span></p> <p> </p> <p><span style="font-weight: 400;">In this interview, you will learn directly from Erez, who goes into detail about how they slowly and methodically approached the “Pre-Launch” phase of their campaign. Because they took their time and planned and executed their plan effectively, The Right Cup raised 30% of their goal in the first 48 hours, crushed their original $50,000 funding goal by the end of the first week, all on the way to a $542,038 campaign.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen and you will learn:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why a fully developed prototype is crucial to a successful campaign, both before and after the campaign ends</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Step-by-step how Erez put together his PR campaign</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How they effectively used a teaser campaign to build buzz, prove the concept, and sign people up to their pre-launch email list</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why too much pre-launch PR is actually a BAD thing, and what to do about it</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Erez’ “KISS Pre-launch Online Presence”… you can set all of this up in about an hour</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to keep pre-launch subscribers engaged leading up to your campaign</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Best days and times to launch your campaign</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to have friends and family help you get the ball rolling on those first few sales, and why it is so important that you do</span></li> </ul>
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37 - "Stay True to Your Art": How Max Temkin Raised or Helped Raise $10 Million on Kickstarter with NO Paid Advertising, Rejecting "Marketing Tricks", and Ignoring "Guru Advice" (Like Mine!)
<p style="padding-left: 30px;"><em><span style="font-weight: 400;">"The smartest thing we did was reject old fashion, old media, old world advice of how to trick people into giving you their money" - Max Temkin</span></em></p> <p> <span style="font-weight: 400;">If you are becoming frustrated, depressed, and disillusioned learning about how to raise money to fund your project, then then this podcast will inspire you.</span></p> <p><span style="font-weight: 400;">Max Temkin has directly raised, or advised in a number of projects that have raised over $10 million total on Kickstarter.</span> </p> <p><span style="font-weight: 400;">You MAY have heard of them…</span></p> <p><span style="font-weight: 400;">In December, 2015, Max raised $1,479,046 for "Secret Hitler", a social deduction table game based in pre World War 2 Germany. Players have to help or hinder the beautifully illustrated Junta-Komodo-Dragon-Adolf-Hitler from taking over the government. His goal was $54,450 and he raised over $100,000 in the first 24 hours.</span></p> <p><span style="font-weight: 400;">But that is not where he started.</span></p> <p><span style="font-weight: 400;">His first project was </span><a href="https://cardsagainsthumanity.com/"><span style="font-weight: 400;">Cards Against Humanity</span></a><span style="font-weight: 400;">, one of the first games in the early days of Kickstarter, raised "only" $15,540 but since exploded and has been #1 Best Seller on Amazon for Toys and Games for as long as we can remember.</span></p> <p><span style="font-weight: 400;">(...and is a staple at every games night I host with friends!)</span></p> <p><span style="font-weight: 400;">In fact, Cards Against Humanity, as of publishing, occupies 3 - WOW! -  of the top 20 spots on the </span><a href="http://www.amazon.com/gp/bestsellers/toys-and-games/ref=sv_t_2"><span style="font-weight: 400;">Amazon.com Best Seller List </span></a><span style="font-weight: 400;">including the TOP 2, besting classics like Jenga and Connect 4. </span></p> <p><span style="font-weight: 400;">Max also helped advise his friends who made the Most Backed Game in Kickstarter history,  Exploding Kittens, which raised $8,782,571. </span></p> <p><span style="font-weight: 400;">Max understands Kickstarter, the Kickstarter Community, and his audience, probably better than anyone on the planet.</span></p> <p><span style="font-weight: 400;">But Max is not a "marketer". He hates "gimmicks" and "tricks" and "gurus who don't know what they are talking about". </span></p> <p><span style="font-weight: 400;">If you are feeling jaded by the Kickstarter Marketing World, and think that in order to fund your project you need to sacrifice your vision, then listen now. It will be the best 38 minutes of your day, guaranteed!</span></p> <p> </p> <p><span style="font-weight: 400;">You will discover</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The number #1 Trend in Kickstarter Today</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Max still has the "fear to launch" and it never goes away, even after millions of dollars raised</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why it is important to ignore the temptation to look for "tricks" and "gimmicks" to hit your goal and "focus on the art"</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why no one knows really knows what the future of your project, or any project, holds</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What it means to "front load" your project, and why it is absolutely critical to the success of your project (...and also when it isn't!)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why “failing a project is a gift”...and how to embrace failure so "you are not on the hook to build something nobody wants"</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should never take the money if you don't reach your funding goal on Indiegogo</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should "Show don't tell" to sell your project</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of "user testing" and "iteration" to produce the best product possible before you launch your campaign (Max took a year and over a hundred iterations to get Secret Hitler just right</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of knowing your market better than they know themselves</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The difference between "a good project and a good life"</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why your story is so important and why you need to be crystal clear communicating what it is about</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Your page should clearly explain why a backer should not fund your project</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How crushing his funding goal on Cards Against Humanity set the project delivery back</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">Famous last words:</span></p> <p><span style="font-weight: 400;">"Finally, I am not the funniest guy in the room"</span></p> <p><span style="font-weight: 400;">-Del Close</span></p> <p><br /><br /></p> <p><span style="font-weight: 400;">Resources Mentioned:</span></p> <p><span style="font-weight: 400;">Connect with </span><span style="font-weight: 400;"><a href="https://twitter.com/MaxTemkin?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Max on Twitter</a></span></p> <p>Secret Hitler</p> <ul> <li style="font-weight: 400;"><a href="http://secrethitler.com/"><span style="font-weight: 400;">Secret Hitler Website</span></a></li> <li style="font-weight: 400;"><a href="https://www.kickstarter.com/projects/maxtemkin/secret-hitler/description"><span style="font-weight: 400;">Secret Hitler Kickstarter Campaign</span></a></li> <li style="font-weight: 400;"><a href="http://www.forbes.com/sites/laurenorsini/2016/01/18/secret-hitler-for-big-groups-a-heil-of-a-good-time/#f9f4a153335b"><span style="font-weight: 400;">Secret Hitler on Forbes</span></a></li> </ul> <p><span style="font-weight: 400;">Cards Against Humanity</span></p> <ul> <li style="font-weight: 400;"><a href="https://cardsagainsthumanity.com/"><span style="font-weight: 400;">Cards Against Humanity Website</span></a></li> <li style="font-weight: 400;"><a href="https://www.kickstarter.com/projects/maxtemkin/cards-against-humanity/description"><span style="font-weight: 400;">Cards Against Humanity Kickstarter Page</span></a></li> <li style="font-weight: 400;"><a href="http://www.shutupandsitdown.com/blog/post/review-cards-against-humanity/"><span style="font-weight: 400;">Cards Against Humanity Review</span></a></li> <li style="font-weight: 400;"><a href="https://www.kickstarter.com/blog/case-study-cards-against-humanity"><span style="font-weight: 400;">Kickstarter CASE STUDY: Cards Against Humanity</span></a></li> <li style="font-weight: 400;"><span style="font-weight: 400;"><a href="http://www.amazon.com/Cards-Against-Humanity-LLC-CAHUS/dp/B004S8F7QM/ref=zg_bs_toys-and-games_1">Buy Cards Against Humanity on Amazon</a></span> </li> </ul> <p><span style="font-weight: 400;">Max’s Other Projects</span></p> <ul> <li style="font-weight: 400;"><a href="https://www.kickstarter.com/projects/maxtemkin/humans-vs-zombies-source/description"><span style="font-weight: 400;">Humans vs Zombies</span></a><span style="font-weight: 400;"> - </span><span style="font-weight: 400;">Help develop the software that powers games of Humans vs. Zombies at over 350 locations and universities all over the world.</span></li> <li style="font-weight: 400;"><a href="https://www.kickstarter.com/projects/maxtemkin/philosophy-posters/description"><span style="font-weight: 400;">Philosophy Posters</span></a><span style="font-weight: 400;"> - </span><span style="font-weight: 400;">Ten giant philosophy posters with big ideas presented simply.</span></li> <li style="font-weight: 400;"><a href="https://www.kickstarter.com/projects/maxtemkin/werewolf-0/description"><span style="font-weight: 400;">Wearwolf</span></a><span style="font-weight: 400;"> - </span><span style="font-weight: 400;">A simple game about deceiving your friends.</span></li> <li style="font-weight: 400;"><a href="https://www.kickstarter.com/projects/maxtemkin/maxistentialism-zine/description"><span style="font-weight: 400;">Maxistentialism Zine</span></a><span style="font-weight: 400;"> - A monthly zine about philosophy, design, humor, and social insects, delivered to your door for one year.</span></li> <li style="font-weight: 400;"><a href="https://www.kickstarter.com/projects/maxtemkin/spelunky-dance/description"><span style="font-weight: 400;">Spelunky Dance</span></a><span style="font-weight: 400;"> - An interpretive dance for Andy Baio.</span></li> </ul> <p> <span style="font-weight: 400;">Exploding Kittens</span></p> <ul> <li style="font-weight: 400;"><a href="http://explodingkittens.com/"><span style="font-weight: 400;">Exploding Kittens Website</span></a></li> <li style="font-weight: 400;"><a href="https://www.kickstarter.com/projects/elanlee/exploding-kittens/description"><span style="font-weight: 400;">Exploding Kittens Kickstarter Page</span></a></li> <li style="font-weight: 400;"><a href="http://www.forbes.com/sites/laurenorsini/2015/08/24/i-played-exploding-kittens-and-saw-many-wondrous-things/#61fea7248ed1"><span style="font-weight: 400;">Exploding Kittens on Forbes</span></a></li> <li style="font-weight: 400;"><a href="http://www.amazon.com/Exploding-Kittens-About-Explosions-Sometimes/dp/B010TQY7A8/ref=sr_1_1?s=toys-and-games&ie=UTF8&qid=1457371826&sr=1-1&keywords=exploding+kittens"><span style="font-weight: 400;">Buy Exploding Kittens on Amazon</span></a></li> </ul> <p> </p> <p><span style="font-weight: 400;">CONNECT WITH KHIERSTYN: K(at)crowdfundinguncut(dot)com</span></p>
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36 - Planning Your Pre-Campaign Timeline & Building an Email List | feat. Peter Li
<p><span style="font-weight: 400;">For any crowdfunding campaign, connecting with the target market early is essential to getting backers and achieving your goals. Peter Li of Atlas Wearables shares the pre-campaign process and the value of building an email list early in order to achieve the goals of his campaign. He shares with Khierstyn many tips and strategies that truly set his brand apart from others and allowed Atlas to well exceed their goals. Peter offers advice to new funders who are ready to tackle their goals.</span></p> <h2><span style="font-weight: 400;">Peter Li launched a high-tech product and understood his market from the beginning.</span></h2> <p><span style="font-weight: 400;">The first product launched by Altas Wearables was the Atlas Wristband, a high-tech fitness tracker that leaves its competitors in the dust. The mind-boggling capabilities of this one-of-a-kind tracker sets it apart from the rest, which Peter knew would give him the edge when it came to crowdfunding. The key was to start spreading the word early and gain the attention of the target market in order to get the backers they needed. Peter shares the timeline leading up to the campaign and how he approached building his email list. Because of the unique nature of his product, it was all about connecting with the people who were looking for a solution to the problem the Atlas Wristband solves.</span></p> <h2><span style="font-weight: 400;">Using events and networking to build your list.</span></h2> <p><span style="font-weight: 400;">Peter Li believes in keeping your foot on the gas throughout the campaign when it comes to networking. In the 9 months prior to the campaign, the Atlas team attended events, meetups and conferences where their audience would be. This allowed them to build their list, network, and connect with people who could propel the campaign forward. The most important part of building an email list? Understanding the problem and how your product solves it. Peter also shares why they chose crowdfunding instead of going straight to retail, knowing how unique the product was. </span></p> <h2><span style="font-weight: 400;">How did you maintain momentum throughout the campaign?</span></h2> <p><span style="font-weight: 400;">Maintaining momentum is key to the long-term success of your campaign. Altas Wearables started off strong, hitting their goal early in the game. But, how did they maintain this momentum? According to Peter, it’s all about continuing to network even after your campaign has started. He shares the importance of continuing to get the word out and how it really lies on the shoulders of the funder to make sure that happens. For Altas, that meant going to gyms, races, and fitness events because that’s where they would find people who needed their product. Peter goes on to share the role of PR and paid marketing in the Atlas campaign.</span></p> <h2><span style="font-weight: 400;">Peter’s biggest tips for crowdfunders as they approach their campaign.</span></h2> <p><span style="font-weight: 400;">The Atlas Wearables campaign was a huge success and Peter offers his advice to crowdfunders who are approaching their first campaign: Underpromise and Overdeliver. He explains the importance of this in the long-term success of the company and the satisfaction of the backers. Peter also explains why they chose Indiegogo and if they would go with Indiegogo again for a future campaign. This chat with Peter Li is filled with valuable insight into the pre-campaign process you can implement into your own strategy.</span></p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:59] Khierstyn’s introduction of Peter Li of Atlas Wearables, who shares insight into building an email list before you begin your campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[3:15] How Atlas Wearables came about.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[5:30] What Atlas is.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:23] How a customer will use the information the activity band tracks.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[7:38] The importance of user experience and overall product quality to Atlas.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[8:55] The process from working prototype to crowdfunding.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:18] The goal when they came into Techstars</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[10:03] The pre-sale strategy prior to the Indiegogo Campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[10:49] Why you should start building your list months before your campaign and how Atlas approached this.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[12:24] The timeline approaching their first campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[13:12] Why did you choose to go the Crowdfunding route versus going directly to retail.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[15:00] Why Indiegogo instead of Kickstarter?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[16:43] Would they go with Indiegogo again or Kickstarter for a future campaign?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[17:13] Understanding the first week after the launch of the Atlas campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[17:49] Peter’s goal and how quickly they hit the mark.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[19:05] Where the initial backers came from.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[21:11] The #1 strategy that helped keep the momentum going after the first month.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[24:40] The types of events for founders to get involved with pre-campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[26:06] Aside from events, what was the second thing you did really well to maintain momentum?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[27:51] The role of PR and paid marketing in the Atlas campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[29:09] For startup funders who want to do a campaign but don’t have a huge budget, what advice do you have?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[30:34] What to look for in a good PR company.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[32:12] The one piece of advice Peter has for other crowdfunders.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[34:16] Details on how to purchase the Atlas Wristband.</span></li> </ul> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><a href="https://www.atlaswearables.com/"><span style="font-weight: 400;">Atlas Wearables</span></a></p> <p><a href="http://www.techstars.com/"><span style="font-weight: 400;">Techstars</span></a></p> <p><a href="https://www.kickstarter.com/"><span style="font-weight: 400;">Kickstarter</span></a></p> <p><a href="https://www.indiegogo.com/"><span style="font-weight: 400;">Indiegogo</span></a></p> <p><span style="font-weight: 400;">CONNECT WITH KHIERSTYN: K(at)crowdfundinguncut(dot)com</span></p>
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35 – What Happens After a Successful Crowdfunding Campaign? | feat. Netta Shalgi
<p>We hear a lot about how to build successful crowdfunding campaigns. But, what we don’t hear a lot about is what to do after your campaign. In this chat with Netta Shalgi of G-RO, Khierstyn investigates the importance of understanding how to maintain momentum beyond your crowdfunding campaign. Netta explains that crowdfunding isn’t just a product launch; it’s also the creation of an online business. Dubbed by Khierstyn as “The James Bond of Luggage”, Netta headed a hugely successful Kickstarter campaign for his business G-RO. Along with his co-founder, Netta was able to launch a unique, innovative product, which saw huge success in gaining backers. This conversation is filled with practical tips that can transform your next campaign.</p> <h2>Netta Shalgi approached crowdfunding with an eye on the future.</h2> <p>Netta Shalgi and his partner approached crowdfunding with great care, paying attention to every detail along the way. They understood the value of refining the product before launch and ensuring that they were offering something that backers would love. The pre-launch process was lengthy – with many months of preparation. Netta explains the role of PR companies as they moved towards product launch and how this paved the way for a fast start. After meeting their original goal in a mere few hours, it’s clear G-RO was well-received by backers. Netta shares with us how they made sure they would launch with a bang.</p> <h2>From marketing to planning – every detail must be attended to.</h2> <p>Netta shares with Khierstyn one of the most important aspects of his campaign – being prepared for anything. Before they even considered starting the campaign, they knew they had to have a fully functional product with every kink worked out beforehand. This was an integral component of finding footing early in the campaign. From PR to marketing efforts, the G-RO reached out to friends, family, and their extended network to spread the word about the product pre-launch. This helped them gain a significant amount of referral traffic in the early days, which made a big impact on the early success they saw.</p> <h2>Why G-RO chose a 60-day campaign versus a 30-day campaign.</h2> <p>As the start date of the campaign grew closer, Netta wanted to make sure they did everything right. The team considered a 30-day versus a 60-day campaign, landing on the latter because they felt it was the right choice for the product. Early momentum ensured success, but maintaining that momentum would be a greater challenge. Netta shares a “secret” to his success: revealing new sides of the project throughout the campaign. This helped them keep backers interested, and attracted new backers as the project moved forward. In retrospect, Netta says he would be more diligent about setting stretch goals to improve the project, but overall the G-RO campaign is certainly a success.</p> <h2>What comes after a successful crowdfunding campaign?</h2> <p>Netta Shalgi shared many useful tips and tricks to help fellow crowdfunders launch with confidence. With over 7000 backers to date, G-RO is poised to move to the next stage at the top of its game. Netta shares with Khierstyn some tips on what comes after crowdfunding, offering ideas that can take any business to the next level. This episode is filled with inspiration on how to prepare for and manage a hugely successful crowdfunding campaign. Netta Shalgi gives us a new perspective on how to approach crowdfunding with long-term goals in mind. If you’re ready to think beyond crowdfunding, you don’t want to miss this week’s episode.</p> <h2>OUTLINE OF THIS EPISODE:</h2> <ul> <li>[0:51] Khierstyn’s introduction of Netta Shalgi, who is a successful crowdfunder and business owner.</li> <li>[3:11] Understanding who Netta Shalgi is and how this project came about.</li> <li>[5:16] The timeline from teaming up with co-founder of G-RO to today.</li> <li>[6:25] What did G-RO look before meeting the co-founder and moving forward?</li> <li>[9:03] Explaining how far along the project was before going to Kickstarter.</li> <li>[10:50] The delivery deadline for the campaign.</li> <li>[12:21] Did they have any funding before going to Kickstarter?</li> <li>[14:37] How they gained momentum instantly and hit their original goal in just a few hours.</li> <li>[20:08] The role of PR in a successful crowdfunding campaign.</li> <li>[21:19] Other marketing techniques that support a successful campaign.</li> <li>[23:20] The role of organic traffic in gaining backers.</li> <li>[27:14] The number of backers G-RO has to date and why it’s important to maintain momentum.</li> <li>[28:17] The #1 thing Netta did to maintain momentum throughout the campaign.</li> <li>[31:38] Why they chose a 60-day campaign versus a 30-day campaign.</li> <li>[33:30] The #1 thing he would change if he could re-do this campaign.</li> <li>[38:27] What is next for G-RO?</li> </ul> <p> </p>
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34 - How Touchjet Used Consumer Surveys to Nail Product Positioning | feat. Helen Thomas
<p><span style="font-weight: 400;">Each crowdfunding campaign faces its own unique issues. From niche products to technology-based ones, project creators must understand the market before they move forward with the campaign. In this chat with Helen Thomas (founder of Touchjet), Khierstyn discusses how she successfully launched a very futuristic product in spite of facing heavy doubts along the way. The most important issues facing a campaign like this? How do you get backers to understand a product when they may not even believe the technology exists? Even with these major obstacles, Helen and the Touchjet team have seen massive success and she shares how she got there.</span></p> <h2><span style="font-weight: 400;">Positioning a challenging product in the face of doubt.</span></h2> <p><span style="font-weight: 400;">When they came up with the idea for Touchjet WAVE, Helen and team knew the most important aspect of the campaign would be telling the story. Investors expressed great doubt in the viability of a product that claimed to turn any screen into a touchscreen. Armed with determination, Helen knew she had to go to the consumers to find out more about how well the product could do. Step 1 was the prototype; step 2 was surveying consumers to find out just how viable this futuristic product was. Using experience from the first Touchjet campaign, Helen understood the most important part of any campaign: listening to the audience.</span></p> <h2><span style="font-weight: 400;">Starting the crowdfunding campaign for Touchjet WAVE.</span></h2> <p><span style="font-weight: 400;">After conducting multiple consumer surveys, it was time to move forward with the campaign. Helen understood that the very best way to find out if her product could make it was to let the community speak. In spite of the doubt she faced along the way, consumers showed a great deal of enthusiasm for the Touchjet WAVE, which was evident when they reached their $100,000 goal in just 24 hours. This innovative, first-of-its-kind product seemed to thrill backers. To date, they have over 5000 backers, which is up 2000 from the first campaign. Seeing success like this comes from paying attention to the details, understanding the market, and offering a truly unique consumer-focused product.</span></p> <h2><span style="font-weight: 400;">Learning from the first crowdfunding campaign to benefit future campaigns.</span></h2> <p><span style="font-weight: 400;">Like any crowdfunder, Helen understood that each campaign would provide valuable lessons that must be applied to future campaigns. The first Touchjet campaign certainly saw success. As she approached the second campaign for Touchjet WAVE, Helen put the lessons learned from the first campaign to good use, most importantly maintaining diligence in connecting with the mailing list throughout the campaign. Helen shares why she chose crowdfunding to launch Touchjet WAVE versus opting for a mainstream approach to bringing the product to market. Reaching a global audience, she says, is a game-changer.</span></p> <h2><span style="font-weight: 400;">What are the top 3 strategies that helped you reach your goal in the first 24 hours?</span></h2> <p><span style="font-weight: 400;">Seeing such tremendous success with a campaign for such a unique, futuristic product is something to be proud of. Helen shares how they managed to gain such momentum early in the game and reach their goal of $100k in just 24 hours. Her goal was to connect with a community of backers that were as passionate about the product as she was, and that’s just what she did. With 5,000 backers to date, the Touchjet WAVE is a huge hit. From mailing lists to PR, Helen Thomas shared many tips to help fellow crowdfunders get started with a bang.</span></p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:36] Khierstyn’s introduction of Helen Thomas, founder of Touchjet WAVE.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[2:32] Helen explains what Touchjet WAVE is and how it works.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[4:14] Discussing how cost effective the product is versus a touchscreen TV, which costs thousands.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[4:47] The first Touchjet product and how its campaign influenced that of Touchjet WAVE.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[5:57] Where did the idea for Touchjet WAVE come from?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[7:40] The challenges of crowdfunding a product that is so futuristic.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[11:27] The importance of external validation to help share the story of Touchjet WAVE.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[13:30] How Helen used crowdfunding as an essential element of the marketing process.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[14:19] Dealing with the doubts of investors and finding success in spite of those doubts.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[18:24] Why did you decide to do crowdfunding instead of a traditional means of bringing a product to market?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[20:59] Explaining how the first crowdfunding campaign helped the second campaign for Touchjet WAVE.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[22:54] Comparing the success of the first campaign with the second campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[25:21] How they encouraged referrals.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[26:09] The top 3 strategies that helped them reach their goal in the first 24 hours.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[28:45] Why they chose to do a 30-day campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[30:45] Discussing the questions covered in the consumer surveys leading up to the campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[33:36] The #1 thing you wish you knew in the first campaign that you learned in the second campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[37:11] How to connect with Helen.</span></li> </ul> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><a href="http://www.touchjet.com/wave/?gclid=Cj0KEQiAoby1BRDA-fPXtITt3f0BEiQAPCkqQZ4MeDDyYkVgp4itBf6egtW5DzNl704l3YwE27Yp2HUaAtY98P8HAQ"><span style="font-weight: 400;">Touchjet WAVE</span></a></p> <p><a href="https://www.indiegogo.com/projects/touchjet-wave-turns-tv-into-a-touchscreen-tablet#/"><span style="font-weight: 400;">Touchjet WAVE Indiegogo</span></a></p> <p><a href="https://www.indiegogo.com/"><span style="font-weight: 400;">Indiegogo</span></a></p> <p><span style="font-weight: 400;">CONNECT WITH HELEN:  </span><a href="http://www.Touchjet.com"><span style="font-weight: 400;">www.Touchjet.com</span></a></p> <p><span style="font-weight: 400;">CONNECT WITH KHIERSTYN: K(at)crowdfundinguncut(dot)com</span></p> <h2><span style="font-weight: 400;">TWEETS YOU CAN USE:</span></h2> <p><span style="font-weight: 400;">Gaining momentum early in the #crowdfunding #campaign, with Helen Thomas of #TouchjetWAVE</span></p> <p><span style="font-weight: 400;">Understanding the #viability of your product from the consumer’s perspective, with Helen Thomas of #TouchjetWAVE</span></p> <p><span style="font-weight: 400;">Gaining insights from previous #crowdfunding #campaigns, Helen Thomas of #TouchjetWAVE</span></p> <p><span style="font-weight: 400;">The top 3 strategies that gain momentum early in a #crowdfunding #campaign, with Helen Thomas of #TouchjetWAVE</span></p> <p><span style="font-weight: 400;">Overcoming doubt when taking a #futuristic #product to market, with Helen Thomas of #TouchjetWAVE</span></p>
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33 - The Facebook Ads Hack That Helped Ravean Raise $1.33M on Kickstarter| feat. Bryce Fisher
<p><span style="font-weight: 400;">When weighing the options for crowdfunding, most project creators opt for a months-long process to ensure optimum success. In some cases, however, time is not abundant. This was the case when Bryce Fisher of Ravean Heated Jackets approached his first Kickstarter campaign. The timeline from idea to prototype to crowdfunding campaign was just a few weeks long, giving Bryce a time crunch to meet his goals. The question is, how do you find success with so little time to raise funds? In his chat with Khierstyn, Bryce unveils the secrets that helped Ravean launch with a bang, in spite of having just a couple of weeks.</span></p> <h2><span style="font-weight: 400;">The importance of marketing in order to spread the word.</span></h2> <p><span style="font-weight: 400;">As Bryce approached the Kickstarter campaign for Ravean, he knew spreading the word quickly would be the only way to find his supporters. With a little trial and error, he was able to connect with his target market via social media and gain incredible support in a short time. Bryce shares some secrets that can help you connect your product to the sometimes-elusive target market that is essential to the success of any crowdfunding campaign. Driving traffic to his site was key, Bryce explains, and his strong focus on those efforts have given him the edge Ravean needs to maintain vigorous support.</span></p> <h2><span style="font-weight: 400;">The #1 best practice of the Ravean campaign.</span></h2> <p><span style="font-weight: 400;">When planning a crowdfunding campaign, it’s pretty clear customers will either make or break you. Bryce explains why customer validation was the #1 reason for success with his Kickstarter campaign, and how he maintained this as his top priority throughout the campaign. He delves deeper into some key strategies by sharing marketing techniques that truly transformed his campaign. Finding your niche will help to drive all-important organic traffic to the campaign, which saves time and money in gaining support.</span></p> <h2><span style="font-weight: 400;">Why the campaign picture and headline are key.</span></h2> <p><span style="font-weight: 400;">A great first impression is essential to any interaction. Bryce explains the role of having a clear, eye-catching campaign photo in converting customers. He offers a few tips that can give any crowdfunding campaign the edge. Getting potential supporters to your campaign page is just half the battle and Bryce shares the importance of the details as you create your campaign. He shares his top 3 marketing focuses and how he applied mistakes from his first campaign to his current Indiegogo campaign. By understanding the key differences between Kickstarter and Indiegogo, future crowdfunders will be better equipped to choose the best platform for their product.</span></p> <h2><span style="font-weight: 400;">Bryce explains what’s next for Ravean.</span></h2> <p><span style="font-weight: 400;">Bryce shares with great passion the unique heated jackets offered by Ravean and what he sees as the next steps for his company. By continuing to focus on quality and customer validation as top priorities, Bryce believes the sky is the limit for this growing company. After far exceeding the goals set by his first Kickstarter campaign, Ravean continues to see success in the current Indiegogo campaign. He shares his key learnings and future goals for Ravean with Khierstyn.</span></p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:35] Khierstyn’s introduction of Bryce Fisher of Ravean, who shares how he built a successful Kickstarter campaign in a short period of time.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[1:35 Bryce explains his current project status.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[2:10] Understanding Ravean and the inspiration behind the Ravean Heated Jacket.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[3:33] Why Bryce started his campaign later in the process than most, giving himself less time to raise funds.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[4:58] The process of marketing the campaign and spreading the word within the 2-week window.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:22] What is the #1 reason for the success of the Ravean Kickstarter campaign?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:59] Bryce explains how he drives traffic to the Ravean site.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[10:39] Overcoming the marketing limitations present in a short-term campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[13:42] The #1 best practice during the Ravean campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[16:03] What is the #1 mistake made on this campaign Bryce would avoid in future campaigns?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[17:22] What insight into customers does Kickstarter give you after project completion?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[18:25] Bryce’s reasons for choosing to run an Indiegogo campaign after his Kickstarter campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[19:19] The resources Bryce used in the push to get his campaign off the ground.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[20:41] The importance of understanding the competition in finding traction as you approach your campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[21:54] Setting a realistic marketing budget for a campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[23:13] The top 3 things you should be spending your marketing budget on for a Kickstarter campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[25:40] Indiegogo versus Kickstarter as a crowdfunding platform.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[26:54] What’s next for Ravean?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[28:02] Why did Bryce choose to continue using crowdfunding to launch new products after having a successful Kickstarter campaign?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[30:00] Ways to connect with Bryce.</span></li> </ul> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><a href="https://www.ravean.com/"><span style="font-weight: 400;">Ravean</span></a></p> <p><a href="https://www.indiegogo.com/projects/the-first-heated-down-jacket-6x-mobile-charging"><span style="font-weight: 400;">Ravean Indiegogo Campaign</span></a></p> <p><a href="https://www.kickstarter.com/"><span style="font-weight: 400;">Kickstarter</span></a></p> <p><a href="https://www.indiegogo.com/"><span style="font-weight: 400;">Indiegogo</span></a></p> <p><a href="http://coolest.com/"><span style="font-weight: 400;">Coolest Cooler</span></a></p> <p><span style="font-weight: 400;">CONNECT WITH Bryce: </span><a href="http://www.Ravean.com"><span style="font-weight: 400;">www.Ravean.com</span></a></p> <p><span style="font-weight: 400;">CONNECT WITH KHIERSTYN: K(at)crowdfundinguncut(dot)com</span></p> <h2> </h2>
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32 - How MiFold Used Social Media to Find Their Demographics pre-Indiegogo | feat. Jon Sumroy
<p><span style="font-weight: 400;">If you needed more evidence that crowdfunding can propel a product into a massively successful future, look no further than mifold. The innovative creator behind mifold, Jon Sumroy, takes us through the years-long journey from idea to prototype to product launch. The idea for mifold was born out of necessity, but evolved into an idea parents around the world are behind. As a parent of 4 children, Jon saw first-hand how child safety was overlooked in too many cases. Although it took him over a decade to move from idea to product launch, Jon knew the concept was strong and believed it could help parents everywhere. As Khierstyn discusses all aspects of the mifold Indiegogo campaign, we discover the importance of attention to detail every step of the way.</span></p> <h2><span style="font-weight: 400;">The evolution of an idea.</span></h2> <p><span style="font-weight: 400;">When the idea for mifold first came to mind, Jon was the parent of 3 young children. After seeing his children car-pooled without the use of proper restraints, Jon came up with the concept that fuelled mifold. Although it took over a decade to bring it to life, Jon always had this idea in the back of his mind. He explains the “a-ha” moment that propelled him to make a prototype for the very first mifold Grab-and-Go Booster Seat. Although his first design was crude, it was clear his idea had merit. From prototype to final product, the mifold evolved into a sleek, safety-conscious product that parents everywhere would embrace for its convenience and portability.</span></p> <h2><span style="font-weight: 400;">Attention to detail and safety was essential to the success of mifold.</span></h2> <p><span style="font-weight: 400;">Jon Sumroy knew he wanted to ensure the highest level of safety for mifold. After going through the process of creating the final product with industrial designers, Jon sought out a high-level crash test company to see what the booster seat was really made of. It was during the process of testing mifold that Jon saw the unlimited potential of the product. After passing the crash tests with flying colors, mifold was ready to hit the market. It was at this stage Jon knew crowdfunding was going to be the key to the success of his truly one-of-a-kind child safety product.</span></p> <h2><span style="font-weight: 400;">The 3 stages of crowdfunding for mifold.</span></h2> <p><span style="font-weight: 400;">Like all crowdfunding campaigns, that of mifold started with spreading the word about this niche product. In order to connect with an audience that would be willing to back the product, Jon found a social media expert to build a following. This brought unparalleled success to the mifold campaign and ensured he would significantly exceed his goal of selling 1,000 units. Jon explains to Khierstyn the 3 stages of his Indiegogo campaign and how he’s raised nearly $1,000,000 to date. Converting potential customers into campaign supporters was key, says Jon, and that’s how he paved the way to success.</span></p> <h2><span style="font-weight: 400;">Jon explains the main lessons of his first crowdfunding campaign.</span></h2> <p><span style="font-weight: 400;">With any business venture, it’s essential to look back and gain valuable insight into the lessons learned along the way. Jon delves into this by explaining the #1 thing he would do differently and the #1 thing that contributed to the success of his Indiegogo campaign. From his very first prototype to product fulfillment, the mifold product has truly evolved into a unique, game-changing child safety product. It’s no wonder parents around the world have eagerly backed this product. Jon allows us a peek into the process of choosing a crowdfunding platform that will ensure the success of a campaign.</span></p> <p><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:24] Khierstyn’s introduction of Jon Sumroy, who has seen much success with his Indiegogo campaign for a niche product.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[1:15] The inspiration behind Jon’s reinvented child car seat.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[3:27] Jon explains the “a ha” moment that propelled him to bring his idea to life as mifold.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[4:45] Discussing the concept behind mifold and the evolution of the design from prototype to final product.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:52] The process of moving from crash tests to crowdfunding.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:15] The importance of industrial designers in bringing mifold to life.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:56] How crowdfunding helped Jon understand the market for his product.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[11:12] The 3 stages of approaching crowdfunding for mifold.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[12:45] How social media helped Jon find his demographics.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[14:47] How do you convert potential customers into supporters of your campaign?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[18:00] What is the #1 thing Jon would do differently if he could re-do the mifold campaign?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[22:05] What is the #1 thing Jon did to make his campaign successful?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[25:05] Managing fulfilment and ensuring quality.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[28:05] What is next for mifold?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[29:59] Jon discusses the role of crowdfunding in the future of mifold.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[31:00] The importance of using digital marketing professionals to market a campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[32:10] How to connect with Jon.</span></li> </ul> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><a href="http://www.mifold.com/" target="_blank"><span style="font-weight: 400;">mifold</span></a></p> <p><a href="https://www.indiegogo.com/projects/mifold-the-grab-and-go-booster-seat" target="_blank"><span style="font-weight: 400;">mifold’s Indiegogo Campaign</span></a></p> <p><a href="https://www.facebook.com/mifold/" target="_blank"><span style="font-weight: 400;">mifold on Facebook</span></a></p> <p><a href="https://www.instagram.com/mifold/" target="_blank"><span style="font-weight: 400;">mifold on Instagram</span></a></p> <p><a href="https://twitter.com/miFoldBooster" target="_blank"><span style="font-weight: 400;">mifold on Twitter</span></a></p> <p><a href="http://www.trl.co.uk/" target="_blank"><span style="font-weight: 400;">TRL Crash Test Center</span></a></p> <p><a href="https://www.indiegogo.com/" target="_blank"><span style="font-weight: 400;">Indiegogo</span></a></p> <p><a href="https://www.kickstarter.com/" target="_blank"><span style="font-weight: 400;">Kickstarter</span></a></p> <p><span style="font-weight: 400;">CONNECT WITH JON: </span><a href="http://www.mifold.com" target="_blank"><span style="font-weight: 400;">www.mifold.com</span></a><span style="font-weight: 400;"> or support(at)mifold(dot)com</span></p> <p><span style="font-weight: 400;">CONNECT WITH KHIERSTYN: K(at)crowdfundinguncut(dot)com</span></p> <h2> </h2>
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31 - How Aftershokz used Indiegogo to Shape Their Brand Through Customer Feedback |feat. Bruce Borenstein
<p><span style="font-weight: 400;">The power of crowdfunding is clear and Bruce Borenstein helps unlock the potential of this robust fundraising tool. After having success with 3 previous product launches without the use of crowdfunding, Bruce explains the process of choosing to go this route with his 4th AfterShokz product. In this chat with the AfterShokz co-founder, Khierstyn discusses their unique product offering, Bone Conduction Headphones. Finding out how this product came to life helps us understand the role of crowdfunding in the success of the 4th AfterShokz product launch. Why crowdfunding? Bruce makes it clear that understanding how to set up a successful campaign can take a business to a whole new level.</span></p> <h2><span style="font-weight: 400;">The evolution of AfterShokz products before crowdfunding.</span></h2> <p><span style="font-weight: 400;">From the founding of AfterShokz in 2011, the product line has evolved through 4 rebirths. Today, AfterShokz offers a full line of Bone Conduction Headphones and accessories. In the first 3 offerings, Bruce and team opted to go with social media and other traditional methods to bring the products to market. While they saw success, they knew it would be essential to investigate new methods to keep current with market trends and see even more success. After establishing the AfterShokz brand and finding their niche, the team moved into crowdfunding to launch their 4th product.</span></p> <h2><span style="font-weight: 400;">Why crowdfunding was the right choice for the 4th AfterShokz product.</span></h2> <p><span style="font-weight: 400;">Bruce Borenstein knew the AfterShokz products could reach an even wider market if they found a new way to showcase their unique offerings. That’s why they turned to crowdfunding as they approached the launch of the 4th Bone Conduction Headphones product. Bruce explains why they chose Indiegogo and how having a coach helped them fine tune their efforts in order to find tremendous success with the campaign. Khierstyn explores the process of connecting with an existing audience with Bruce and how AfterShokz made the successful transition from traditional methods to crowdfunding.</span></p> <h2><span style="font-weight: 400;">Why AfterShokz chose a 60-day campaign and how they kept it fresh.</span></h2> <p><span style="font-weight: 400;">Bruce explains why they chose a 60-day campaign rather than the more common 30-day campaign. Keeping it fresh for 60 days can be challenging, but AfterShokz kept the audience engaged by having perks related to stretch goals every step of the way. The result? An engaging campaign that left everyone wanting more. Bruce delves into the importance of understanding the demographics of your market and gaining exposure via social media and other marketing methods. Maintaining a connection with your niche every step of the way is the key to success with a crowdfunding campaign.</span></p> <h2><span style="font-weight: 400;">The #1 thing Bruce would change about his campaign.</span></h2> <p><span style="font-weight: 400;">Seeing success well into the future comes from the ability to analyze previous campaigns and make improvements accordingly. Bruce explains the lessons learned from their first crowdfunding campaign and how he would apply these learnings to future campaigns. It’s clear AfterShokz nailed it on their first venture into crowdfunding, but would they do it again? Bruce Borenstein shares a glimpse into the future of AfterShokz and how they’ll continue to evolve well into the future. </span></p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:12] Khierstyn’s introduction of Bruce Borenstein of AfterShokz, who will share the secrets of his success with crowdfunding.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:47] Discussing AfterShokz and their Bone Conduction Headphones.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[4:05] The start of AfterShokz and how Bone Conduction Headphones came to life.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:01] The evolution of AfterShokz products.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:28] The process of bringing the first 3 SKUs to market.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[8:11] How AfterShokz products were brought to market before crowdfunding.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[8:48] Would crowdfunding be the way you market future products?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:58] Why Bruce chose Indiegogo instead of Kickstarter.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[11:54] The process leading up the launch on Indiegogo.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[14:04] The importance of reaching out to his audience leading up to the launch and how to pique their interest.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[15:15] The role of social media and paid advertising in crowdfunding.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[15:45] The structure and longevity of a successful crowdfunding campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[16:48] Why AfterShokz chose a 60-day campaign versus a standard 30-day campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[18:00] The secret to keeping a campaign fresh for 60 days.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[20:10] Aligning campaign perks with stretch goals.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[20:35] The #1 thing the AfterShokz team did to keep the momentum going for 60 days.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[22:27] Finding your niche and connecting with your demographics.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[24:34] What other marketing/advertising was used to market the campaign?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[25:54] The #1 thing you would change about your campaign?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[28:06] Ways to connect with Bruce.</span></li> </ul>
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30 - How to Crowdfund for Niche Products That Don't Have A Broad Market | feat. Viktor Grabovsky
<p><span style="font-weight: 400;">It’s no secret that crowdfunding is a powerhouse tool used to aid in the launch of products and projects. What isn’t clear is how you can utilize a campaign for niche products. Approaching a wholly unique market with a crowdfunding campaign brings new obstacles. How can you make the most of your campaign when launching a product that may not have a broad audience? From inception to product fulfillment, attention to detail is key. In this chat with Viktor Grabovsky, Khierstyn discusses how ForeverSpin has approached its campaigns from the very beginning - going over details like marketing, manufacturing, and more. Learn how Viktor has taken crowdfunding by the horns in order to facilitate success for ForeverSpin.</span></p> <h2><span style="font-weight: 400;">Viktor Grabovsky saw success with crowdfunding from the start.</span></h2> <p><span style="font-weight: 400;">From the very first campaign for ForeverSpin 1.0, Viktor knew crowdfunding was the key to success for the unique spinning tops ForeverSpin was creating. With a niche product, following typical crowdfunding protocols simply wouldn’t work. By focusing on every last detail, the ForeverSpin team was able to pave the way to a successful first product launch, with others to follow. In discussing his first campaign in 2013, Viktor shares everything from list building to manufacturing. Success is in the details.</span></p> <h2><span style="font-weight: 400;">Learning with each crowdfunding campaign - and how to apply those lessons.</span></h2> <p><span style="font-weight: 400;">ForeverSpin was a passion project from the start - both for the creators and backers. When moving into new crowdfunding campaigns, it’s essential to gain insight from the opportunities found in previous campaigns in order to refine the process. As Viktor and team moved into the latest spinning tops project launch, they knew it would be essential to analyze previous campaigns and apply the lessons learned along the way. With passionate backers along for the ride, it becomes even more important to pay attention to details like quality and manufacturing to keep those backers happy. Finding top-notch manufacturers allows niche companies to maintain high quality standards and adhere to product fulfillment deadlines.</span></p> <h2><span style="font-weight: 400;">How do you manage quality control when dealing with manufacturers?</span></h2> <p><span style="font-weight: 400;">Quality control is certainly essential to the long-term success of any company. The question is: how do you ensure quality standards are maintained as you approach product fulfillment? According to Viktor, it’s all about the details. From finding the right manufacturer to communicating clear expectations, Viktor discusses how ForeverSpin is able to keep quality standards high throughout each crowdfunding campaign.</span></p> <h2><span style="font-weight: 400;">What is the #1 piece of advice for first-time project creators?</span></h2> <p><span style="font-weight: 400;">ForeverSpin has had success through 3 product launches - with the latest crowdfunding campaign achieving funding in just 38 minutes. Viktor shares the value of using social media for marketing, along with building an email list that follows you from campaign to campaign. According to Viktor, success comes from the details. From the very first project, it’s essential that project creators pay attention to finite details to maintain high quality standards every step of the way. Once you’ve established a reputation for top-notch quality, you’re ensured a loyal following that will assist in future campaigns.</span></p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:20] Khierstyn’s introduction of Viktor Grabovsky, who’s seen a great deal of success with Kickstarter campaigns for niche products.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[1:47] Discussing Viktor’s product launches and how he started crowdfunding campaigns.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[4:20] The development of ForeverSpin spinning tops as their niche product.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[5:30] The first crowdfunding campaign in 2013.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:27] The creation of his first Kickstarter campaign for ForeverSpin.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:40] The process of building the email list to fund ForeverSpin.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[7:57] Analyzing crowdfunding through each product launch.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:37] Discussing the product fulfillment timeline following funding.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[11:42] The current ForeverSpin Kickstarter campaign and how it differs from previous campaigns.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[13:49] What is the #1 lesson in dealing with manufacturers.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[15:11] How do you manage quality control when dealing with manufacturers?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[16:16] The importance of having a strong start with a campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[18:05] Discussing the value of creating a community around your brand.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[19:27] The #1 strategy that gets you a strong start with a new campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[21:07] Where did most of your traffic come from in funding campaign #3 in just 38 minutes?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[21:50] Discussing the second strategy that helps you bring new backers to campaigns.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[23:46] The value of social media in marketing a campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[26:49] The process of fulfillment.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[28:28] What is the #1 piece of advice for other project creators who are going on to Indiegogo or Kickstarter for the first time?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[30:08] Ways to connect with Viktor.</span></li> </ul> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><a href="https://www.kickstarter.com/"><span style="font-weight: 400;">Kickstarter</span></a></p> <p><a href="https://www.indiegogo.com/"><span style="font-weight: 400;">Indiegogo</span></a></p> <p><a href="https://www.kickstarter.com/projects/1251371853/foreverspintm-world-famous-spinning-tops?ref=discovery&gclid=Cj0KEQiA2b20BRDj4buduIG-y9EBEiQAhgMGFavC5-N233aqYUXBzWyKu19rcAasPWJH12_e2g58cH4aAkaE8P8HAQ"><span style="font-weight: 400;">ForeverSpin Kickstarter Campaign</span></a></p> <p><span style="font-weight: 400;">CONNECT WITH Viktor: </span><a href="http://www.foreverspin.com"><span style="font-weight: 400;">www.ForeverSpin.com</span></a><br /><span style="font-weight: 400;">CONNECT WITH KHIERSTYN: K(at)crowdfundinguncut(dot)com</span></p>
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29 - Indiegogo or Kickstarter? The Future of Tech Product Launches | feat. Steve Tam of Indiegogo
<p><span style="font-weight: 400;">If you’re reading this you know that crowdfunding has revolutionized the first steps smaller companies or founders with big ideas need to take in order to get their products moving toward creation. Now anyone with the idea and the social influence can launch their product using the funds of those who want to see it come about. But once a product’s funded, what happens then? The company is left to get the product to market on their own. In this chat with Steve Tam, Khierstyn brings up the topic of crowdfunding’s future and Steve unloads an amazing idea that Indiegogo is currently pursuing: partnerships between crowdfunding sites and retailers. This could change everything.</span></p> <p> </p> <h2><span style="font-weight: 400;">Steve Tam has experienced Crowdfunding from both sides.</span></h2> <p><span style="font-weight: 400;">His first exposure to crowdfunding came through being part of some companies that used Kickstarter to get products funded and launched. He feels that the experience he had on that side of the platform has helped him have a greater understanding of the needs of campaign organizers, which he’s been able to bring to his role at Indiegogo. Now that he’s on that side of the relationship, he’s seeing the challenges the actual platforms face in making their tools most effective and beneficial for the user. In this conversation Steve chats with Khierstyn about his thoughts regarding mistakes and lessons learned from both sides of the crowdfunding platform. It’s a unique perspective you’ll be hard pressed to hear anywhere else.</span></p> <p> </p> <h2><span style="font-weight: 400;">Expanding Indiegogo into Canada.</span></h2> <p><span style="font-weight: 400;">Steve Tam was an essential cog in the wheel that brought Indiegogo into Canada. Not only was he on the Indiegogo team, he was also a resident of Canada, which gave him a greater understanding of the unique challenges the team was facing. That experience gave him a greater grasp of the larger hurdles but also showed him how essential it is that crowdfunding platforms like Indiegogo get into markets and countries so that up and coming developers and founders in those places can have the same opportunities as the rest of the world. Hear Steve’s insights on this interesting conversation episode of Crowdfunding:Uncut with Khierstyn Ross.</span></p> <p> </p> <h2><span style="font-weight: 400;">Which crowdfunding platform should you choose for your project?</span></h2> <p><span style="font-weight: 400;">In many ways the answer to that question is as individual and unique as your project. But there are things you can look to that are completely objective which may show you which way you should go. One of the most important, and a topic of a pretty lengthy discussion on this episode of Crowdfunding:Uncut, is the issue of customer service and ease of interaction from the company side. Both Khierstyn and Steve Tam of Indiegogo, believe that campaign organizers should be considering that issue more than they are. You’ll find out why on this episode.</span></p> <p> </p> <h2><span style="font-weight: 400;">What are the biggest mistakes and “right steps” Steve Tam sees happening in today’s crowdfunding campaigns?</span></h2> <p><span style="font-weight: 400;">In his role as Marketing Director for Indiegogo, Steve get’s a front row seat to every success and failure that happens in many of today’s crowdfunding efforts. As you might imagine, he’s got a lot of insight into the good and bad that campaign organizers to to make their campaigns successes or failures. In this conversation Steve shares those insights. On the positive side: he talks about effective email list usage. On the negative side: He chats about those who try to keep a low profile until they are ready to launch their campaign. You’ll enjoy hearing what this guy’s got to say.</span></p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:20] Khierstyn’s introduction of Steve Tam, who’s seen lots of crowdfunding successes and stories.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[4:00] Moving through the manufacturing steps and marketing as a result of his first crowdfunding campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[5:05] The acquisition of his company by a larger company.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:10] The creation of a small marketing agency that focused on crowdfunding.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:42] How Steve came to work at Indiegogo.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[8:32] The process of getting Indiegogo into Canada.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:56] The relational way Steve went about getting great projects on Indiegogo when it first expanded into Canada.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[12:08] Reasons Khierstyn recommends Indiegogo over Kickstarter and how people can know which platform is right for them.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[14:37] Best practices for crowdfunding companies to help its campaigners.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[15:29] What is the #1 mistake made when starting a campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[16:51] How should campaign builders go about building an email list for promotional purposes?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[18:15] Creative ideas for rewards offered on campaigns and campaign pages.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[19:54] The #1 best thing campaigns can do beyond a great email list.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[21:38] What Steve thinks about the future of crowdfunding: where is it going?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[22:00] The new connections being made between crowdfunding platforms and retailers.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[24:15] How can the trust issues surrounding delayed delivery be addressed?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[26:17] Ways to connect with Steve.</span></li> </ul> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><a href="https://www.kickstarter.com/projects/2104647247/beacon-bike-lights-a-light-that-lives-on-your-bicy"><span style="font-weight: 400;">Beacon Bike Light</span></a></p> <p> </p> <p><a href="https://www.kickstarter.com/"><span style="font-weight: 400;">Kickstarter</span></a></p> <p> </p> <p><a href="https://www.indiegogo.com/"><span style="font-weight: 400;">Indiegogo</span></a></p> <p> </p> <p><span style="font-weight: 400;">CONNECT WITH STEVE: </span><a href="http://www.Steve-Tam.com"><span style="font-weight: 400;">www.Steve-Tam.com</span></a><span style="font-weight: 400;"> or STam(at)Indiegogo(dot)com</span></p> <p> </p> <p><span style="font-weight: 400;">CONNECT WITH KHIERSTYN: K(at)crowdfundinguncut(dot)com</span></p>
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A Prelude to Ep 29 - New Years Announcement ~ Change to Crowdfunding Uncut

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28 - Why Kickstarter Failure Does NOT Mean Business Failure | feat. Jean Leggett
<p><span style="font-weight: 400;">Today’s episode of Entrepreneur:Uncut features Jean Leggett, COO of One More Story Games. One More Story Games was founded in 2013 and began with five brave co-ops in January 2014. To date, One More Story Games has raised $240,000 from friends and family to launch its interactive story writing software, StoryStylus, which aims to create a new kind of social game, one that is focused on characters and exploring new worlds. StoryStylus is a platform for the creation and publication of interactive games or educational stories. You can create your own games, share them with friends and family, submit story games for publication and earn royalties.</span></p> <p> </p> <p><span style="font-weight: 400;">Today’s conversation centers around the OMSG Kickstarter campaign that didn’t top out their crowdfunding goal. But Jean says that nobody on their team sees it as a failure, though there </span><em><span style="font-weight: 400;">were</span></em><span style="font-weight: 400;"> many things she sees now that they could have and should have done differently. So many lessons were learned about what goes into a successful crowdfunding campaign and she sees all of them as worth a “failure” to learn. On this episode she shares the most important ones with Khierstyn.</span></p> <p> </p> <h2><span style="font-weight: 400;">One of the biggest lessons of a Kickstarter campaign that didn’t fund.</span></h2> <p> </p> <p><span style="font-weight: 400;">The conversation on this episode is well worth your time, but to summarize the lessons learned from the crowdfunding attempt One More Story Games made, make sure you’re aiming at one target audience. Jean Leggett says that the OMSG team knew their main demographic going into the crowdfunding campaign. They’d done a lot of market research ahead of time. But they didn’t restrict themselves to only one niche target. They were lured into thinking that a more broad appeal would reach more people who would be interested in funding. But they learned the hard way that doing so only diluted their message. That’s a powerful lesson for anyone thinking of doing their own crowdfunding campaign, and Jean has lots of similar insights to share on this episode of Entrepreneur:Uncut.</span></p> <p> </p> <h2><span style="font-weight: 400;">What if a failed crowdfunding campaign had succeeded?</span></h2> <p> </p> <p><span style="font-weight: 400;">The Kickstarter campaign that One More Story Games implemented didn’t even get close to full funding, and there are many reasons for that. But Jean Leggett, COO of OMSG is glad for it. Why? Because she thinks that if the crowdfunding had been successful, their team might have lost its hunger to make things happen. Their drive to succeed seemed to increase after the kickstarter didn’t pan out and Jean is glad for that. What a refreshing perspective! How can you turn failures into success? What ways of looking at things do you need to adjust in order to do that? You’ll hear a good deal of inspiration from Jean on this episode, so be sure to listen.</span></p> <p> </p> <h2><span style="font-weight: 400;">A new game platform for the hearing impaired?</span></h2> <p><span style="font-weight: 400;">It’s never been done before, a game designed strictly for those who are deaf or hearing impaired. Jean Leggett wants to make it happen. Jean grew up in a home where some of her family members were deaf and she feels that she understands the deaf community and they needs they have well enough to spearhead an effort to create a game that incorporates sign language and other prompts for deaf users. It’s a visionary idea that she thinks could receive great funding and support from a variety of channels, and it might be her next crowdfunding attempt. Hear more about her dream for a deaf-niched video game, on this episode.</span></p> <p> </p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:14] Khierstyn’s introduction to Jean Leggett and how she’s used crowdfunding.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[1:00] Jean’s business: One More Story Games - its 3 year history and how the team came together. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[2:59] The vital nature of being an advocate for yourself and how Jean has learned that working with OMSG.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[3:29] Initial investments from family and friends and the first crowdfunding attempt for OMSG.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[5:36] What Jean thinks may have happened if their crowdfunding campaign had been successful.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[7:50] The original goal of their kickstarter campaign - and a 14% funding rate.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:00] Why the One More Story Games team’s “failure” is not being seen as a failure.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[10:28] Why speaking to too many people is not going to connect with the people you truly want to reach.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[14:26] The importance of having an audience already to kickstart your crowdfunding campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[15:50] The one thing Jean would change if she did a Kickstarter campaign again.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[16:51] How to figure out the niche of people to focus on.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[18:26] The newest project Jean is interested in building - video games for the deaf.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[23:55] Current successes in spite of the crowdfunding not working out as planned.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[28:22] The writing contest One More Story Games is sponsoring.</span></li> </ul> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p> </p> <p><span style="font-weight: 400;">One More Story Games - </span><a href="https://onemorestorygames.com/"><span style="font-weight: 400;">https://onemorestorygames.com/</span></a></p> <p> </p> <p><a href="about:blank"><span style="font-weight: 400;">www.CrowdFunding.EntrepreneurUncut.com</span></a><span style="font-weight: 400;"> Get your FREE Crowdfunding book!</span></p>
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27 - Crowdfunding Success Stories and Guaranteed Strategies | feat. Howard Sherman
<p><span style="font-weight: 400;">What would be possible if your crowdfunding campaign was wildly successful - Not just, “sort of” successful” but all the way over the top successful? </span></p> <p> </p> <p><span style="font-weight: 400;">Khierstyn Ross is very interested in crowdfunding campaigns and has a lot of experience with them, but she always wants to know more about what makes a campaign successful and what causes it to die an early death. That’s why she invited today’s guest, Howard Sherman on the show.</span></p> <p> </p> <p><span style="font-weight: 400;">For the last two years Howard has been working with an amazing company, </span><a href="http://www.CrowdfundBuzz.com"><span style="font-weight: 400;">www.CrowdfundBuzz.com</span></a><span style="font-weight: 400;"> - a company that sells advice and PR to those wanting to run a crowdfunding campaign and has had some</span><a href="http://crowdfundbuzz.com/success-stories/"><span style="font-weight: 400;"> incredible successes</span></a><span style="font-weight: 400;">.  Crowdfund Buzz offers varying levels of service to help fund raisers get their projects off the ground and on the way toward crowdfunding success. On this episode Khierstyn asks Howard a ton of great questions about crowdfunding, what makes a campaign successful, and how Crowdfund Buzz is able to offer a guarantee on their services.</span></p> <p> </p> <h2><span style="font-weight: 400;">Well over $30 million raised successfully through Crowdfund Buzz!</span></h2> <p><span style="font-weight: 400;">That’s quite a track record and proof that the folks at CFB know what they’re doing when it comes to promoting crowdfunding campaigns. On this episode Howard Sherman of Crowdfund Buzz chats with Khierstyn about a variety to topics, including the things some of their most successful campaigns had in common to make their successes stellar. You can find out more about Crowdfund Buzz and the levels of service they offer at </span><a href="http://www.CrowdfundBuzz.com"><span style="font-weight: 400;">www.CrowdfundBuzz.com</span></a><span style="font-weight: 400;"> - and you can see </span><a href="http://crowdfundbuzz.com/testimonials/"><span style="font-weight: 400;">testimonials of their very happy clients</span></a><span style="font-weight: 400;"> on the site as well.</span></p> <h2><span style="font-weight: 400;">What’s the one thing that causes a crowdfunding campaign to fail more than any other?</span></h2> <p><span style="font-weight: 400;">Howard Sherman of Crowdfund Buzz says that it’s when clients don’t do what they are instructed to do by the Crowdfund Buzz staff. He gives an example of a guy who wanted to hire a high level music producer to produce his CD project, but the client didn’t/wouldn’t do anything they Crowdfund Buzz time advised. He had no images, no video, no examples of his music, nothing but a text description of his project. Dreams are great, but you’ve got to be willing to put in the work to make them happen. Listen to Howard’s stories of the crowdfunders who have failed and others who have had success, on this episode.</span></p> <p> </p> <h2><span style="font-weight: 400;">Crowdfunding has it’s share of variables… so how can Crowdfund Buzz offer a guarantee?</span></h2> <p><span style="font-weight: 400;">Today’s guest, Howard Sherman highlights Crowdfund Buzz’s “Second-Chance” crowdfunding advertising by saying that if they promote your original campaign and it doesn’t hit its goal, they’ll give you free crowdfunding promotion for the relaunch. How can they be so confident that they’ll help your campaign succeed? Because they have an important part of the guarantee in place that says that you have to follow their advice on how to do your part of the campaign. That makes sure that you’re getting the best of their experience and expertise and being guided in what you can do at the same to to make your campaign a success.</span></p> <p><br /><br /></p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:14] Khierstyn’s introduction and welcome!</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[1:44] The total amount Crowdfund Buzz has helped raise thus far: well over $30M.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[2:29] How Howard got involved with crowdfunding.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[4:00] The foundational things Crowdfund Buzz does for crowdfunding campaigns.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[8:50] The difference between Crowdfund Buzz and other PR services and how they work with traditional PR services.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[10:57] Why Crowdfund Buzz doesn’t do shotgun publicity.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[12:49] The biggest thing crowdfunders do that make their campaigns fail.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[15:13] How the Crowdfund Buzz guarantee works in reality.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[17:26] The many things that go into a successful crowdfunding campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[18:59] The top things Howard’s clients have done to be successful.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[27:38] How people get “buy in” to a campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[28:04] How to find out more about Crowdfund Buzz.</span></li> </ul> <p> </p> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><a href="http://www.Crowdfundbuzz.com"><span style="font-weight: 400;">www.Crowdfundbuzz.com</span></a></p> <p> </p> <p><a href="about:blank"><span style="font-weight: 400;">www.CrowdFunding.EntrepreneurUncut.com</span></a><span style="font-weight: 400;"> Get your FREE Crowdfunding book!</span></p>
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26 - How to Have Powerful Conversations and Why They Should Matter To You | feat. Stuart Knight
<p><span style="font-weight: 400;">On this episode of Entrepreneur:Uncut Khierstyn wanted to focus on a much more foundational area that every entrepreneur needs, the importance of building relationships. Stuart Knight is a guy who’s made it his business to learn the practice of relational intelligence and how to apply it in casual and business settings. He is a graduate from the School of Business and Economics at </span><a href="http://www.wlu.ca/"><span style="font-weight: 400;">Wilfrid Laurier University</span></a><span style="font-weight: 400;"> and is an award winning entrepreneur, critically acclaimed author, and hit producer. The conversation today hovers around the topic of relationship: why they matter, what it takes to get beyond the surface level where most people stop, and what impact a consistent practice of that depth of relational interaction can have on an entrepreneur’s life and business.</span></p> <h2><span style="font-weight: 400;">The internet is naturally superficial. How can online entrepreneurs go deep with online relationships?</span></h2> <p><span style="font-weight: 400;">In Stuart Knight’s mind relationships are relationships, whether they are initiated and developed in real life or online. What is important is not where they develop but HOW they develop and what each part does to facilitate that development. It comes down to the components of conversation and interaction, the things each person says and does to push the relationship to a deeper level. Stuart shares a ton of insight into this issue through personal examples and common situations so that when you hit the “stop” button at the end of this episode, you’ll have some very practical things you can do to take your relationships to a new, more helpful level.</span></p> <h2><span style="font-weight: 400;">Questions: The foundation to going deep in relationships.</span></h2> <p><span style="font-weight: 400;">On this episode of Entrepreneur:Uncut, Khierstyn Ross asks entrepreneur and networking expert Stuart Knight to unpack what he means when he says that every needs to learn how to ask better questions. An example he gives is a conversation that might happen around the water cooler or coffee pot at the office…</span></p> <p> </p> <p><span style="font-weight: 400;">YOU: “Hey Jim, how was your weekend?”</span></p> <p> </p> <p><span style="font-weight: 400;">JIM: “It was one of THOSE weekends…”</span></p> <p> </p> <p><span style="font-weight: 400;">YOU: “Yeah, I know what you mean, I’ve had quite a few of those myself.”</span></p> <p> </p> <p><span style="font-weight: 400;">Stuart points out that a typical interaction like this one doesn’t do anything to push the relationship to a deeper level. What might happen if you responded with something like, “Really? Tell me what made it a challenge?” There are lots more gems like this on this episode, so be sure you listen to get all the good stuff Stuart’s got to share.</span></p> <h2><span style="font-weight: 400;">What matters in conversations is how you make the other person feel.</span></h2> <p><span style="font-weight: 400;">That’s what they’ll remember later in the day or as they are laying in bed at night. That’s what will form their greatest impression of the type of person you are. Stuart Knight says that if you focus on that in your communication you’ll be much more likely to develop relationships that not only serve you over time, but also bring benefit to the people you’re in relationship with. It’s a key to building relationships that matter, and Stuart shares lots of insights like that on this episode of Entrepreneur:Uncut with Khierstyn Ross.</span><br /><br /></p> <h2><span style="font-weight: 400;">What would it take to get others to respect, admire, value, and like you more?</span></h2> <p><span style="font-weight: 400;">Do you even know? It’s not accomplished by the things you do for them, though that’s an important thing that shouldn’t be overlooked. It’s done by the way you show interest in them and draw them into sharing their life with you when you’re in conversation with them. That “others focused” approach to conversations causes others to feel good about you, to wish they were able to make others feel like you’ve made them feel, to value your insights and opinions, and overall feel like you are someone they like. On today’s episode Stuart Knight upacks a variety of topics surrounding this issue, so make sure you take the time to listen. </span></p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:14] Khierstyn’s introduction and welcome!</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[1:33] The kind of stuff Stuart does and his areas of focus and specialization.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[3:51] How can entrepreneurs build truly meaningful relationships, online and offline?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:48] Why do people ask the introductory question, “What do you do?”</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:11] How do you start having more meaningful conversations?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[15:39] Keeping the conversation focused on the other person.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[17:20] It takes practice to build purposeful relationships.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[18:18] Why Stuart got into the field he’s in.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[21:42] The book that got Stuart moving toward his current line of work.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[23:23] The wide gamut of things Stuart does and his organization “The Powerful Group.”</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[26:40] The purpose of The Powerful Group.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[28:49] The one piece of advice Stuart gives to new entrepreneurs.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[31:16] How to connect with Stuart.</span></li> </ul> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><span style="font-weight: 400;">BOOK: </span><a href="http://www.amazon.com/Awaken-Giant-Within-Immediate-Emotional/dp/0671791540"><span style="font-weight: 400;">Awaken the Giant Within</span></a></p> <p><span style="font-weight: 400;">Stuart’s website: </span><a href="http://www.StuartKnight.com"><span style="font-weight: 400;">www.StuartKnight.com</span></a></p> <p><a href="about:blank"><span style="font-weight: 400;">www.CrowdFunding.EntrepreneurUncut.com</span></a><span style="font-weight: 400;"> Get your FREE Crowdfunding book!</span></p>
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25 - Wildly successful Crowdfunding and The Young Entrepreneur Conference, with Brandon T. Adams
<p><span style="font-weight: 400;">Brandon T. Adams is co-founder of an upcoming event that is already poised to be a huge success. </span><a href="http://www.YoungEntrepreneurConvention.com"><span style="font-weight: 400;">The Young Entrepreneur Convention</span></a><span style="font-weight: 400;"> will be happening in Des Moine, Iowa and is going to be a life changing event for many. Already scheduled to speak are John Lee Dumas, Ken Shamrock, and many more high profile entrepreneurs who are giving their time and expertise to the young entrepreneurs who will be gathering at the conference. In this conversation Khierstyn chats with Brandon about his life and entrepreneurial background, why he had the idea for this conference, how he’s made the Indiegogo campaign so successful, and what people can do who want to be a part of the movement. </span></p> <h2><span style="font-weight: 400;">Taking his love of entrepreneurism to the world.</span></h2> <p><span style="font-weight: 400;">Today’s guest, Brandon T. Adams has launched a number of companies and has the kind of real world entrepreneurial experience that comes from doing the work to build a thriving business. After inventing his first product, attempting the start of a few companies (some failed and some succeeded), and starting a podcast (The University of Young Entrepreneurs), Brandon came to the conviction that it shouldn't be so tough to follow your dreams. His failures, mistakes, and the advice he received have given him insight that enables him to start a movement among the millennial generation to do more, together. His enthusiasm and vitality are contagious, which you’ll hear on this episode of Entrepreneur:Uncut, so be sure to listen.</span></p> <p> </p> <h2><span style="font-weight: 400;">How does a crowdfunding campaign hit 50% funding in just 24 hours?</span></h2> <p><span style="font-weight: 400;">Brandon T. Adams put together the Indiegogo campaign to raise funds for his upcoming conference… but he didn’t do it off the cuff. He and his team were very strategic. They took it upon themselves to prepare the soil for a very fertile crowdfunding campaign. Some of the things they did was in person meetings and presentations prior to the launch of the campaign, live events during the campaign, building buzz before launch, using effective video emails, creating a quality, compelling video for the campaign page, and much more. If you’ve been considering a crowdfunding campaign you need to listen to this conversation because Brandon shares everything they did. It’s a very enlightening conversation.</span></p> <p> </p> <h2><span style="font-weight: 400;">Using Video in email to get yourself noticed.</span></h2> <p><span style="font-weight: 400;">For The Young Entrepreneur Convention to be a seriously appealing event to the people he was trying to reach, Brandon T. Adams knew he’d have to get the right speakers. Some of the big names he considered reaching out to were John Lee Dumas, Ken Shamrock, and Seth Godin. How could he reach out to them in a way that would not only get his email read, but also secure them as speakers for the conference? He’d heard from many people about using video in an email to make yourself stand apart from the hundreds of emails high profile people get daily, so he gave it a try. It was a hit and in this episode of Entrepreneur:Uncut Brandon shares the story of how he made that happen in way that actually DID result in big name speakers agreeing to participate in his event.</span></p> <p> </p> <h2><span style="font-weight: 400;">What to expect from The Young Entrepreneur Convention.</span></h2> <p> </p> <p><span style="font-weight: 400;">The vision of the Young Entrepreneur Convention is to inspire those with the ambition to do big things to join a movement with the potential to redefine what it means to lead. The convention is the focal point around which all that will happen. It’s an event that supports entrepreneurs and those thinking about making the leap into business for themselves and it brings together like-minded individuals and lays the groundwork for cooperative efforts that lead to personal success. Young entrepreneurs all over the globe, including the founder of the million-plus listener "Entrepreneur on Fire" podcast John Lee Dumas, are eagerly anticipating the launch of this movement. Listen to this episode to get details on how you can participate.</span></p> <p> </p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:14].Khierstyn’s introduction of Brandon and his Indiegogo campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[1:37] The reasons behind Brandon’s campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[3:00] People who have mentored Brandon and people he looks up to.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[5:02] How Brandon lined up </span><a href="http://www.eofire.com/about/"><span style="font-weight: 400;">John Lee Dumas</span></a><span style="font-weight: 400;"> to help with his conference and crowdfunding campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[8:11] How Brandon lined up </span><a href="http://www.kenshamrock.com/"><span style="font-weight: 400;">Ken Shamrock</span></a><span style="font-weight: 400;"> to be a speaker at his conference.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:31] The preparation system Brandon has used for his conference.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[12:05] The best way to get people to the Indiegogo campaign when they find out about it offline.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[14:47] What percentage of the campaign’s backers are people he knows and what percentage are random visitors?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[17:08] Why the Indiegogo campaign was so successful in the first 24 hours.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[19:30] Using email to make a crowdfunding campaign or other movement more effective.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[22:53] About the conference and how you can get involved.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[24:30] Brandon’s advice for people who are listening.</span></li> </ul> <p> </p>
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24 - How He Built Foundr Mag Into A Digital Media Empire with No Experience | feat. Nathan Chan
<p><span style="font-weight: 400;">Today’s guest, Nathan Chan, is wired to be an entrepreneur. He’s built a 6 figure digital publishing empire from scratch, and admits that in the beginning he knew exactly nothing about how to do it. Foundr magazine is a huge entrepreneurial success and there are tons of lessons to be learned from Nathan’s story and he shares them generously in this episode. If you’re an entrepreneur who’s just starting up your business endeavors, Nathan’s story should be very encouraging to you, so stick around!</span></p> <p> </p> <h2><span style="font-weight: 400;">“I don't work. I build businesses for fun.”</span></h2> <p> </p> <p><span style="font-weight: 400;">That’s the first line you’ll see on Nathan Chan’s LinkedIn profile and it’s true. You can tell from the energy and enthusiasm that he exudes on this episode of Entrepreneur:Uncut that it’s true. Nathan started building his online media empire before he really know what he was doing. Now his online magazine, Foundr, is one of the top 10 digital magazines on the iTunes store and he’s very pleased with how things have turned out (naturally). In this episode Khierstyn finds out how Nathan got started, the first steps he took, and how he landed some of his biggest interviews, including the cover story on Richard Branson that he used to put his magazine on the radar of many other high profile people who would one day be a part of his media publication. You won’t want to miss this episode.</span></p> <p> </p> <h2><span style="font-weight: 400;">Moving forward with no launch plan at all.</span></h2> <p> </p> <p><span style="font-weight: 400;">Most online enterprises today are launched with a very carefully thought out strategy for getting the most eyes on it as possible, right away. But back when Nathan Chan began his online magazine (it wasn’t called Foundr then) he didn’t have any launch plan. He just build a website, began designing his magazine, and started contacting people he wanted to have featured in its pages. That was it. Through a lot of trial and error he was able to land some “big fish” who he then used as leverage to attract more big fish. Richard Branson was the first and many others followed. In this episode you can hear the details of what Nathan did to track down Richard Branson, get an interview with him, and use that connection to get more high profile interviews to move the Foundr brand forward.</span></p> <p> </p> <h2><span style="font-weight: 400;">Landing Richard Branson changed everything for Nathan Chan.</span></h2> <p> </p> <p><span style="font-weight: 400;">As he began his digital magazine, Nathan wanted to get an interview with Richard Branson. He figured that Richard was the epitome of an entrepreneur and that he’d be a perfect fit for his niche audience. But it wasn’t easy to get the interview. He worked tirelessly to find just the right person, the “gatekeeper” he could speak to in order to make a good connection with Richard. When he finally did, he worked very carefully and consistently to make sure he was able to land the interview. Though he originally lobbied for a Skype interview, it wasn’t possible given Richard’s schedule so he opted for an email exchange. That interview and the cover article he published were the catalyst for the future success of Foundr magazine. In this conversation with Khierstyn Ross, Nathan shares how he went about getting that connection, step by step - and how the results were more than he hoped for.</span></p> <p> </p> <h2><span style="font-weight: 400;">The secret to Nathan Chan’s success: Extreme Focus.</span></h2> <p><span style="font-weight: 400;">Not everyone is cut out to be an entrepreneur, but for those who have it in their blood to start and grow their own business Nathan Chan has two words of advice: Extreme focus. In his words, “You have to be hungry if you want to build a successful business.” There can’t be any part of the process that you allow to intimidate you or hold you back. You have to be constantly learning, constantly growing, and constantly pushing past the barriers to your next step so that you can eventually reach the pinnacle you’re shooting for. It takes that kind of relentless effort to make your business the success you want it to be. You can hear Nathan unpack those concepts as he discussed the issue of extreme focus, on this episode of Entrepreneur:Uncut.</span></p> <p> </p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:14] Introduction of today’s guests. Nathan Chan of Founder Magazine.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[1:19] Founder magazine’s digital platform and the reason Nathan went that direction.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[3:52] Nathan’s story: from knowing nothing to a very successful online magazine.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:07] How Nathan began his podcast as a part of building his media empire.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[10:07] Nathan’s goal when he released the first edition of Foundr magazine (it was called something else then).</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[13:17] Moving forward with no launch plan… and the success that followed.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[14:00] The signs of success and the strategies that helped Nathan move his magazine forward.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[18:30] Ways Nathan has leveraged his marketing for more subscriptions.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[19:50] Tools that can be used to optimize listings in the app store.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[20:38] How did Nathan get a connection with Richard Branson and leverage it toward other influencer interviews?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[28:01] The importance of finding the right person to pitch with your interview request and how to make their involvement a “no brainer.”</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[32:12] Offering a “feature” position to interviewees early on to get momentum going.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[33:10] What is the one thing Nathan attributes his success to?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[35:37] What others have said about Nathan Chan and his entrepreneurial efforts.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[37:07] How to find out more about Nathan.</span></li> </ul> <p> </p> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><a href="https://sensortower.com/"><span style="font-weight: 400;">https://sensortower.com/</span></a><span style="font-weight: 400;"> - App store optimization tool</span></p> <p> </p> <p><a href="http://foundrmag.com/"><span style="font-weight: 400;">Foundr Magazine</span></a><span style="font-weight: 400;"> - Nathan’s flagship publication</span></p> <p> </p> <h2><span style="font-weight: 400;">TWEETS YOU CAN USE:</span></h2> <p><span style="font-weight: 400;">Being so extremely focused provides an extreme amount of hustle ~ Nathan Chan </span><a href="http://entrepreneuruncut.com/?p=426"><span style="font-weight: 400;">http://entrepreneuruncut.com/?p=426</span></a></p> <p> </p> <p><span style="font-weight: 400;">I don’t feel like I’ve attained success ~ Nathan Chan </span><a href="http://entrepreneuruncut.com/?p=426"><span style="font-weight: 400;">http://entrepreneuruncut.com/?p=426</span></a></p> <p> </p> <p><span style="font-weight: 400;">You have to be hungry if you want to build a successful business ~ Nathan Chan </span><a href="http://entrepreneuruncut.com/?p=426"><span style="font-weight: 400;">http://entrepreneuruncut.com/?p=426</span></a></p> <p> </p> <p><span style="font-weight: 400;">If things don’t work, you just keep moving and keep building ~ Nathan Chan </span><a href="http://entrepreneuruncut.com/?p=426"><span style="font-weight: 400;">http://entrepreneuruncut.com/?p=426</span></a></p> <p><br /><span style="font-weight: 400;">A 6 figure digital empire built from nothing, Nathan Chan’s story </span><a href="http://entrepreneuruncut.com/?p=426"><span style="font-weight: 400;">http://entrepreneuruncut.com/?p=426</span></a></p>
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22 - 7 Comedy Habits That Will Make You A Better (& More Confident) Public Speaker | feat. David Nihill
<p><span style="font-weight: 400;">What is your greatest fear? According to many polls, public speaking ranks near the top for most people. Today’s guest, David Nihill was no exception. Public speaking caused him a tremendous amount of stress (and still does), but he determined that he was going to overcome the fear - and as he did, he documented every step and eventually put it into a book. As he started the journey into his greatest fear he noticed that stand up comedians are some of the best, most practiced public speakers there are, so he decided that he’d get his training on the stand up stage. David’s daring and transparent journey is the topic of conversation on this episode of Entrepreneur: Uncut.</span></p> <h2><span style="font-weight: 400;">The 80/20 rule and stand up comedy</span></h2> <p><span style="font-weight: 400;">In the entrepreneurial space we hear the 80/20 rule referenced all the time, but what does it really mean? Simply put, it refers to the observation that in most things 80 percent of your outcomes come from 20 percent of your inputs. So boiled down in a practical sense it’s an admonition to discover what 20% of your work is bringing you the most results so that you can maximize your efforts around that 20%. David Nihill noticed that when it came to public speaking, stand up comedians were the ones who made the most of the 20%, so he began studying them to overcome his fear of public speaking. The insights he gained are many and apply directly to all kinds of opportunities you might have to speak, make presentations, or just become a better communicator in everyday life. In this episode you’ll get to hear David’s refreshing way of looking at public speaking and applying it to life.</span></p> <h2><span style="font-weight: 400;">Why you can’t become a great comedian (or speaker) without becoming a great writer.</span></h2> <p><span style="font-weight: 400;">David Nihill believes that great comedians are not great because they are funny. They are great because they know how to write. They understand how language works. They understand things like pacing, timing, tone of voice, and story flow. Those are all the tools of a writer and comedians always write their routines before they speak them. It’s that writing that enables them to hone their presentation, remove things that don’t lead them toward the ultimate goal of a gag or story, and walk off stage knowing that they’ve pleased their audience. The same applies to public speaking in business. Without a clear plan, put down on paper and crafted for maximum effect, your public speaking will lack the pop and memorability you want. You can hear David’s insights elaborated on this episode of Entrepreneur:Uncut, with Khierstyn Ross.</span></p> <p><span style="font-weight: 400;">Stories in business presentations.</span></p> <p><span style="font-weight: 400;">The human mind is geared toward stories. It’s why books, movies, and television shows have the allure that they do. We naturally track with stories and are drawn to engage with a good story more than any other form of communication. David Nihill learned that truth as he studied stand up comedians. His goal was to learn how to be a comedian so that he could overcome his fear of public speaking. What he found was that using stories as the basic component of any presentations - in comedy or business - was one of the most effective ways to communicate. In this conversation with Khierstyn Ross, David unpacks how to find your own personal stories, how to integrate them into good presentations, and how to make the link between the story and your topic in ways that are natural and impacting. You won’t want to miss this conversation.</span></p> <h2><span style="font-weight: 400;">The best way you can improve your public speaking presentations.</span></h2> <p><span style="font-weight: 400;">David Nihill has discovered that the best way to improve his public speaking is by reviewing talks he’s already given. In his study of stand up comedians he noticed that many of them reviewed a video or audio of their act either immediately after they got off stage, or the next morning. Why? They were evaluating everything they did. In the spontaneity of the performance they often did or said things they didn’t plan but that actually added to the performance. They took note and added it to their outline for future performances. If they noticed distracting or unneeded things, it was scratched from the performance. David recommends that business people do the same thing… but most don’t. David’s got lots more to share about how you can improve your presentation skills through improving your presentations through rehearsed spontaneity, on this episode.</span></p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:14] Introduction of today’s guest, David Nihill and his self-challenge to overcome his greatest fear.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[2:36] How Khierstyn and David met at the World Domination Summit.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[4:21] How an Irish guy gets into America and takes on his personal demon of public speaking.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:17] The things David had to learn to become a comedian and how the 80/20 rule applied.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[7:45] Why David believes you can’t be a great comedian without being a great writer.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:18] Khierstyn’s experience with comedy and how it emboldened her to take on business presentations with more confidence.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[11:15] The great things about stories and how they fit into comedy and business.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[11:50] The natural nervous responses when you go on stage and what David learned about overcoming it.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[13:55] How you can manage your nervous feelings before speaking.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[17:39] An example of how David uses the “memory palace” to remember his presentations.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[19:26] What is the most important part of public speaking? Content.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[21:07] Exercises that David uses to connect life stories to topics you need to cover.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[24:47] How stories are used to capture attention and introduce your topic.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[25:58] What is rehearsed spontaneity and why is it important?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[29:30] Using a recording of your presentation to improve.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[32:29] Why David hates promoting himself and what he does instead.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[35:19] How to get in touch with David.</span></li> </ul> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><span style="font-weight: 400;">David’s book: </span><a href="http://www.amazon.com/Comedy-Habits-Become-Funnier-Speaker-ebook/dp/B00S4F493C" target="_blank"><span style="font-weight: 400;">Do You Talk Funny?</span></a></p> <p><span style="font-weight: 400;">David’s website: </span><span style="font-weight: 400;"><a href="http://www.7comedyhabits.com/">http://www.7comedyhabits.com/</a></span></p> <div>80 free tips: <a href="http://www.7comedyhabits.com/80-free-tips/" target="_blank">http://www.7comedyhabits.<wbr />com/80-free-tips/</a></div> <div> </div> <div>FunnyBizz Blog: <a href="http://funnybizz.co/blog/" target="_blank">http://funnybizz.co/<wbr />blog/</a></div> <div> </div> <div>Arash's Ted talk: <a href="https://www.youtube.com/watch?v=5mBw2XbdCrY" target="_blank">https://www.youtube.com/<wbr />watch?v=5mBw2XbdCrY</a></div>
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23 - From a job they hated to a business they love | feat. The MerryMaker Sisters
<p><span style="font-weight: 400;">Today’s episode features entrepreneurs Emma and Carla Papas, ”The Merrymaker Sisters” who are also real life sisters. Khierstyn has invited them on the show today to inspire you with their delightful story. The two of them were working full time in jobs they hated when they first started blogging. After a while they began to think it was more risky to stay in their hated jobs for years than to step out and find their dreams by creating their own income. Sound familiar? You’ll be inspired by their journey and the steps they’ve taken to build those dreams into a reality. You’re going to enjoy this one.</span></p> <h2><span style="font-weight: 400;">Finding their focus and getting the business rolling.</span></h2> <p><span style="font-weight: 400;">Emma and Carla (The Merrymaker Sisters) are health and happiness advocates and health coaches who are on a mission to merrymake over the world! They offer real food recipes, positive mindset advice, and ways to find and follow your purpose. But that mission has come to them over time. The clarifying of their blog and purpose took time, and that process was instrumental in helping them determine what they were about and what value they wanted to give to the world. This episode walks through their bubbly, fun-filled story and highlights the steps they took to get their blogging business profitable within a year’s time. Interested? Give it a listen.</span></p> <h2><span style="font-weight: 400;">Creating products but not seeing much traction.</span></h2> <p><span style="font-weight: 400;">After quitting their full time jobs to build their blog into a business, Emma and Carla Papas knew they had to get some money coming in right away. But they weren’t sure how to do it. One of the projects they took on was creating products, primarily recipe ebooks at first. Their approach was to create the product, put it on their website, then move on to the next. But their eyes were opened when they attended a conference and discovered that there was much more they could be doing to promote their products in a way that would take advantage of the opportunity they had to make those products available to their followers. Their journey is one of learning and application, learning and application, and you’ll learn a lot by hearing how they tweaked things over and over to make their blog profitable.</span></p> <p> </p> <h2><span style="font-weight: 400;">Their first program AFTER learning how to promote.</span></h2> <p> </p> <p><span style="font-weight: 400;">The 4 week detox program was the first thing Carla and Emma Papas created after they had learned how to do a better job promoting their products, and they began promoting it and taking money for it before it was even created. By preselling their program through an effective landing page (complete with a video that explained the benefits of the program) they were able to get money coming in before the program was even completed. The launch was a huge success and the people who have been helped by it number in the thousands. And all of that came about because they learned how to create a buzz before the product was actually ready. You can do the same thing by learning how on this episode.</span></p> <p> </p> <h2><span style="font-weight: 400;">The one piece of advice the MerryMaker Sisters would give to their younger selves…</span></h2> <p><span style="font-weight: 400;">Focus. There are so many ideas, opportunities, and distractions that come across an entrepreneur’s path every day, it’s easy to get side tracked. New entrepreneurs need to know that reality and prepare for it. Focus is the word that makes all the difference. If it takes productivity apps, time blocking, stronger accountability, or whatever, you’ve got to learn how to focus your attention on one project - the most important project - until it is complete. It’s that discipline of focus that will translate into methodical steps of success that will make your business thrive in the ways you want it to. Learn the lessons that Emma and Carla Papas have learned the hard way by hearing their story, on this episode of Entrepreneur:Uncut.</span></p> <p><span style="font-weight: 400;">  </span></p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:14] Introduction of today’s guests. The MerryMaker Sisters.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[2:50] How the sisters got started: working full time while side hustling.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[4:10] Making money with their blog… or not.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[5:58] Why the sisters decided to quit their jobs with no safety net… it was a mindset shift.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[8:05] The first efforts of monetizing their blog.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:49] Tips for those wanting to land some sponsored posts for monetization.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[14:00] How the sisters began doing brand work and built their online income.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[15:20] Using sponsored posts: How the process began and how it works now.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[16:44] The creation of a recipe ebook and the income that followed.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[18:08] Using private Facebook groups to maximize their community.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[19:45] The launch process the sisters have learned over the years.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[21:57] The email tools the sisters use for email marketing.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[22:26] Building a following up to 6 figures without advertising.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[25:35] The 4 week detox program.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[29:46] Starting the buzz for a product or program launch.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[31:51] The most important thing they’ve done to improve product launches.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[33:35] The point the sisters realized they needed to promote their products more.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[35:34] One piece of advice the sisters would give to their younger selves.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[36:55] How you can connect with the MerryMaker sisters!</span></li> </ul> <p> </p> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p> </p> <p><a href="http://www.themerrymakersisters.com/"><span style="font-weight: 400;">http://www.themerrymakersisters.com/</span></a></p> <p> </p> <p><span style="font-weight: 400;">The 4 week plan: </span><a href="http://www.themerrymakersisters.com/make-life-merry/"><span style="font-weight: 400;">http://www.themerrymakersisters.com/make-life-merry/</span></a></p> <p> </p> <p><a href="http://www.ProBlogger.com"><span style="font-weight: 400;">www.ProBlogger.com</span></a></p> <p> </p> <p><a href="http://www.TropicalThinkTank.com"><span style="font-weight: 400;">www.TropicalThinkTank.com</span></a></p> <p> </p> <p><a href="http://www.MailChimp.com"><span style="font-weight: 400;">www.MailChimp.com</span></a></p> <p> </p>
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21 - How to Screw Your 9-5 and Create a Business with Sustainable Income | feat. Jill Stanton
<p><span style="font-weight: 400;">Jill Stanton was finished - with her long time role as a bartender and with the way her life was going. It all came to a head one early morning after she had endured a long shift and a customer mocked her in the middle of closing down her bar. She was done and began working toward something new, something more. In today’s episode Jill shares her journey from bartender to successful entrepreneur as a co-founder of </span><a href="http://screwtheninetofive.com/"><span style="font-weight: 400;">Screw The Nine To Five</span></a><span style="font-weight: 400;">, an online community that helps people step out of their job and into an entrepreneurial business of their own. She’s going to share what it’s like to take that step, how to keep yourself going, why you can’t quit, and the qualities you need to stick it out. It’s a great, raw conversation you’ll enjoy.</span></p> <h2><span style="font-weight: 400;">Getting a start online with affiliate marketing.</span></h2> <p> </p> <p><span style="font-weight: 400;">When Jill Stanton started out online she was working with her fiance - and she knew NOTHING about online business. They started with affiliate marketing because that’s a means of income generation he’d had some experience with, and that’s where Jill’s online education began. They decided to build a site themed around skin care products (since Jill had some experience in that niche). She wrote the content, he did all the technical stuff. Together they built out the site and began seeing some income. Then they built another. And another… until they had over 30 sites, all affiliate, all generating income. In this episode you can hear the entire story of how Jill made it out of her 9 to 5 job and how they pivoted those sites into an online community with thousands of members.</span></p> <p> </p> <h2><span style="font-weight: 400;">People kept asking them, “How are you doing this?”</span></h2> <p><span style="font-weight: 400;">When Jill Stanton quit her job as a bartender it took a while to get started. But after things were rolling and her income was supplied by her online work, she and her fiance began taking trips. People were curious, asking her over and over, “What are you doing? How are you taking these trips? You don’t work anywhere.” That’s when she and her fiance came to the realization that there might be some type of income opportunity teaching others how to do what they had done. The idea of Screw The Nine to Five was born. Jill shares a lot of the details on this episode of Entrepreneur:Uncut, so makes sure you set aside some time to listen.</span></p> <p> </p> <h2><span style="font-weight: 400;">Building out a community through guest posting.</span></h2> <p><span style="font-weight: 400;">When Jill Stanton and her fiance began their site Screw The Nine To Five, neither of them knew what it would take to build a community. The only thing they did know was that they’d need to get some attention to the site. So Jill began searching for places to do guest posting. Through her efforts the site began to get more attention and members began connecting with them. Over time Jill discovered a step by step process to finding niche specific places to submit her guest posts and her efforts paid off big time. In this episode she shares that step by step process - step by step - and gives suggestions about how to use it to advance your site and your cause. Stick around and give it a listen.</span></p> <p> </p> <h2><span style="font-weight: 400;">Once you start your own thing, it’s ridiculous to quit.</span></h2> <p> </p> <p><span style="font-weight: 400;">That’s what Jill Stanton thinks. In her mind, you’ve given too much and have come too far to turn back. What are you going to do instead? Go find a J-O-B that you hate? Do what somebody else tells you to do? Make money for somebody else? The entrepreneurial spirit and role is not one for the faint of heart, but it’s one that gives you a taste of true freedom. To give up on that is like giving up on yourself. That’s how Jill sees it. If you are on the brink of giving up on your entrepreneurial dreams, her encouragement to you is to have a good cry if you need to. Talk it out with someone who understands, but get back after it as soon as possible. Often your biggest breakthroughs are just beyond the point where you want to give up.</span></p> <p> </p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:14] Introduction of today’s guest and the question of what to do when you’re miserable in your J-O-B.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[1:06] How Jill got started teaching people how to quit their job and create something of their own to support their family.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[3:23] The point where Jill knew she couldn’t keep doing what she was doing.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[4:40] Why Jill chose to start her online journey with affiliate marketing and how the journey went.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:32] How Jill and her husband began </span><a href="http://screwtheninetofive.com/"><span style="font-weight: 400;">Screw the 9 to 5</span></a><span style="font-weight: 400;">.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[7:25] How did ST9to5 become a community?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:54] The power of figuring it out as you go.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[10:10] Jill’s system of finding targeted guest posts to promote your stuff.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[12:55] Did Jill ever feel like she wanted to quit her online pursuits?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[15:50] How do you get through the times when you want to throw in the towel?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[21:05] Tips for stepping out of a job and into your own business.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[26:32] How believing in yourself and your dream can sustain you.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[27:18] The things that stress Jill out the most in her business.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[28:25] What Jill does to make sure her community members are getting enough from her.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[28:59] Some of Jill’s favorite automation tools.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[31:18] What would you do if you lost all your money and resources?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[32:26] How to connect with Jill.</span></li> </ul> <p> </p> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><a href="http://www.InfusionSoft.com"><span style="font-weight: 400;">www.InfusionSoft.com</span></a></p> <p> </p> <p><a href="http://www.leadpages.net/"><span style="font-weight: 400;">Lead Pages</span></a></p> <p> </p> <p><a href="https://slack.com/"><span style="font-weight: 400;">Slack</span></a></p> <p> </p> <p><a href="http://meetedgar.com/"><span style="font-weight: 400;">Edgar</span></a></p> <p> </p> <p><a href="http://schedugr.am/"><span style="font-weight: 400;">ScheduGram</span></a></p> <p> </p> <p><a href="https://hootsuite.com/"><span style="font-weight: 400;">Hootsuite</span></a></p> <p> </p> <p><a href="http://screwtheninetofive.com/"><span style="font-weight: 400;">Screw the Nine to Five </span></a><span style="font-weight: 400;">- Jill’s website community</span></p> <p> </p> <p><a href="http://www.ScrewCommunity.com"><span style="font-weight: 400;">www.ScrewCommunity.com</span></a><span style="font-weight: 400;"> - The Screw the Nine to Five community on Facebook </span></p> <h2><span style="font-weight: 400;">TWEETS YOU CAN USE:</span></h2> <p><span style="font-weight: 400;">When you’re almost at rock bottom is when you have to push through ~ Jill Stanton</span></p> <p> </p> <p><span style="font-weight: 400;">A system to find targeted #GuestPost opportunities, from Jill Stanton</span></p> <p> </p> <p><span style="font-weight: 400;">Sometimes you just need to sob it out to realize #WhatYouWant ~ Jill Stanton</span></p> <p> </p> <p><span style="font-weight: 400;">Quitting is a big deal when you’ve gone “all in.” You can’t do it ~ Jill Stanton</span></p> <p> </p> <p><span style="font-weight: 400;">Ultimately you have to want your business to succeed. Otherwise you WILL quit ~ Jill Stanton</span></p>
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20 - How to Create A SaAs Product People Love | feat. Nick Francis
<p><span style="font-weight: 400;">Way back in 2010 Nick Francis co-founded a company called Help Scout with two of his friends, Denny and Jared. In just over 4 years </span><a href="http://www.helpscout.net/"><span style="font-weight: 400;">Help Scout</span></a><span style="font-weight: 400;"> has become an international company with over 3000 subscribers. How did they take a company from 0 to 3000 in that short period of time? In today’s conversation Khierstyn will be chatting with Nick about that reality - and a whole lot more. It’s a great interview that covers issues about Software development, scaling a business, true customer communication and service, and many other topics. Take a break from what you’re doing and listen to this chat. It’s worth your time.</span></p> <h2><span style="font-weight: 400;">How did a successful SaaS startup come up with their product idea?</span></h2> <p><span style="font-weight: 400;">Nick Francis is quick to say that when they built Help Scout, he and his 2 partners built something that they personally needed and knew they would use. They didn’t see any sense in building something that they wouldn’t be intimately involved with. So in that way, Help Scout was the natural outgrowth of their own experience and desire to build a software company. 4 years and 3000 customers later, it seems they picked a winner. Khierstyn digs into the history and journey the Help Scout team has been on in this episode to mine the insights and strategies that made the company success… so you can learn and do the same types of things. Be sure to give it a listen.</span></p> <p> </p> <h2><span style="font-weight: 400;">Building a business without any outbound marketing? Really?</span></h2> <p><span style="font-weight: 400;">When Nick Francis and his partners started Help Scout they established some core values to guide them in how they would develop and run their new business. One of those was that they wanted to market to other people in the way they wanted to be marketed to. That meant no outbound marketing. Instead, they chose to take the content marketing route, and over 3000 customers later, the story is history. Nick chats about that decision in this episode of Entrepreneur: Uncut.</span></p> <h2><span style="font-weight: 400;">Scaling quickly: How the Help Scout team did it.</span></h2> <p><span style="font-weight: 400;">Help Scout has grown into an international company in just over 4 years. That kind of growth requires a vast amount of scaling in an obviously short amount of time. How did they do it? Nick Francis says it’s because their initial idea proved to be right on target with their ideal customer’s needs, and that they continued to validate that fact every step they took through direct and consistent communication with their customers. Consistently hitting the right need enabled the growth and fueled their product development as well. Nick’s got lots of great insights to share from the Help Scout story, so take some time to listen.</span></p> <h2><span style="font-weight: 400;">What advice would Nick Francis give himself if he could go back to the beginning?</span></h2> <p><span style="font-weight: 400;">“It’s never going to be easier than it is right now.” When he was first starting out Nick says that his concept of building a large, SaaS business was that once things got rolling and the automation kicked in, he’d be able to take it easy. But that was no place close to the truth. As the team has grown and the software has become more and more complex, there has been nothing but increasing pressure over the years. He thinks it would have been helpful to know that from the beginning. What can you take away from that insight? How does it impact your dreams about the company you’re building. Hear more insights like that on this episode of Entrepreneur: Uncut.</span></p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:14] Introduction of today’s topic and today’s guest: Nick Francis</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:54] Nick’s story: His first business and how he’s grown and developed.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[2:10] How Nick met his partners and what they’ve done together.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[3:28] How the 3 partners decided to start a business together.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[4:46] How did you get your first customer? Tell us about it.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:36] What is your favorite kind of project to work on?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[7:51] Did you ever reach a point where demand overwhelmed what you could produce?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[8:34] Did you ever try to scale your first business (Project 83)?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[10:09] How did you come up with the idea for Help Scout?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[11:50] Why Nick found it important to work on products he was using himself.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[14:05] What did you do for the initial push to promote your fist SaaS software?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[16:43] Why it’s important to give a lot of thought to projects before you begin them.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[18:35] In the early days of Help Scout, how long did it take for you to get a beta version ready?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[20:32] How did you get your first customers for Help Scout?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[22:17] How did you integrate communication into your first customer relationships?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[24:41] What advice would you give to a new product developer who wants to automate everything from the start?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[26:21] From 0 to 4000 customers in just over 4 years: How did you get the initial traction?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[28:08] How hitting the right need consistently enabled the Help Scout team to scale quickly.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[29:00] What was the biggest challenge with scaling to a multinational product?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[30:37] What is the biggest lesson you’ve learned about customer retention?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[33:50] What one piece of advice could you give yourself if you could go back and give it?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[35:59] Nick’s definition of an entrepreneur.</span></li> </ul> <p> </p> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><a href="https://www.helpscout.net/"><span style="font-weight: 400;">https://www.helpscout.net/</span></a><span style="font-weight: 400;">  </span></p> <p> </p> <p><span style="font-weight: 400;">Email Khierstyn at entrepreneuruncutATgmailDOTcom </span></p> <p> </p> <p><span style="font-weight: 400;">Nick on Twitter </span><a href="https://twitter.com/nickfrancis"><span style="font-weight: 400;">https://twitter.com/nickfrancis</span></a></p> <p> </p> <p><span style="font-weight: 400;">Contact Nick through HelpScout</span></p> <h2><span style="font-weight: 400;">TWEETS YOU CAN USE:</span></h2> <p><span style="font-weight: 400;">An international #SaaS company build only on #InboundMarketing? Yep.</span></p> <p> </p> <p><span style="font-weight: 400;">Why ongoing customer communication is the only way to build an on-target product</span></p> <p> </p> <p><span style="font-weight: 400;">Nick Francis of Help Scout on #startups, #scaling, and communication, on this episode</span></p> <p> </p> <p><span style="font-weight: 400;">How do you #scale a company from 0 to 3000 customers in just 4 years? Find out</span></p> <p> </p> <p><span style="font-weight: 400;">The key to #scaling quickly: A conversation with Nick Francis of Help Scout</span></p>
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12 - Best Practices of Monetizing Your Blog When You're Just Starting Out | feat. KC Lau
<div data-canvas-width="452.93182630811754">KC Lau discusses the best practices he used for monetizing his blog when he was</div> <div data-canvas-width="148.93575444823526">first starting out.</div> <div data-canvas-width="445.32961888403935"> </div> <div data-canvas-width="445.32961888403935">We'll discuss the following revenue models: sponsored ad space, SEO keyword search, creating and selling your own online courses.</div> <div data-canvas-width="17.86638777843137"> </div> <div data-canvas-width="17.86638777843137">These principles discussed now allow KC to make more than six figures per year.</div> <div style="padding: 0px; margin: 0px; color: transparent; position: absolute; white-space: pre; cursor: text; transform-origin: 0% 0% 0px; opacity: 0.2; left: 145.441px; top: 423.234px; font-size: 19.3922px; font-family: sans-serif; transform: scaleX(0.998425);" data-canvas-width="176.4564829963921">solely from his blog.</div>
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19 - From Solopreneur to CEO - Find Leverage in Your Business (feat. Chris Ducker)
<h2><span style="font-weight: 400;">What is an entrepreneur?</span></h2> <p><span style="font-weight: 400;">If anyone knows what it means to be an entrepreneur it would be Chris Ducker. Chris is a world-famous figure who’s really made it big in the entrepreneurial world. His book “Virtual Freedom” is an Amazon best-seller and his community </span><a href="http://www.YouPreneur.com"><span style="font-weight: 400;">www.YouPreneur.com</span></a><span style="font-weight: 400;"> is abuzz with activity about building a successful business as an entrepreneur. In this episode of Entrepreneur:Uncut Chris share his definition of an entrepreneur. Here it is: An entrepreneur is someone who is building a team to solve a problem. It’s that simple. Hear this great conversation with Chris on this episode.  </span></p> <p> </p> <h2><span style="font-weight: 400;">How does an entrepreneur know when he needs help?</span></h2> <p> </p> <p><span style="font-weight: 400;">Every entrepreneur will hit the point when he or she hit what Chris Ducker calls “the point of overwhelm.” It’s that place where you simply can’t do another thing, but if you don’t your business is going to crash and burn. Chris says that when you feel you’re at that point, or almost there, it’s time to get some help. Chris hit that point himself back in 2009 and spent an entire year reorganizing his business so that he could get his life back. In this episode Chris shares his insights about the task of outsourcing in his characteristic style. You’ll really enjoy this episode. </span></p> <p> </p> <h2><span style="font-weight: 400;">When money is tight, how do you figure out what to outsource?</span></h2> <p><span style="font-weight: 400;">It’s a common thing for entrepreneurs to get to the point that they recognize their need to get help with their business activities. But how do you know what to outsource first? Chris Ducker has written the book on outsourcing, literally, and gives some great advice on that point in this episode. His “3 Lists of Freedom” are a surefire way to find out what you need to outsource first, and then second, and then after that, and after that. It’s great to hear Chris explain it in his own words and he does so with wit and persuasion on this episode. Be sure you give it a listen.</span></p> <p> </p> <h2><span style="font-weight: 400;">The 3 lists of freedom and how can it help overwhelmed entrepreneurs.</span></h2> <p> </p> <p><span style="font-weight: 400;">Chris Ducker developed his entire book, “Virtual Freedom” around what he calls “The 3 Lists of Freedom.” It’s an exercise he encourages every entrepreneur to do to discover their need for outsourcing and the things that need to be offloaded first. Briefly, here’s the basics of the list: On a sheet of paper create three columns. The first column is where you will list the things you do daily that you hate doing. The second column is the list of the things you can do but struggle to do well. The third column is the things you feel that you shouldn’t actually be doing as CEO of your own company. Once you get those columns completed, you are ready to make some decisions. Find out how as Chris Ducker explains it on this episode of Entrepreneur: Uncut.</span></p> <p> </p> <h2><span style="font-weight: 400;">If Chris Ducker could go back and give himself advice when he first started building a business, what would it be?</span></h2> <p><span style="font-weight: 400;">That’s only one of the great questions Khierstyn asked Chris on this episode and his answer was equally great. Chris would tell his younger self to become active in the internet world of social media, video creation, and product marketing earlier than he did. In his opinion he messed around trying to create a business offline for far too long. If he’d started sooner he would have reached greater levels of success, faster. This conversation is filled with great insights from a guy who has been in the trenches for years and has learned the smart way to run a business. Be sure you make the time to listen.</span></p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:15] Introduction of Chris Ducker, entrepreneur and outsource specialist.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[1:28] Khierstyn’s confession: a question for Chris that got stolen.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[5:12] Chris’ breakdown in 2009 and the changes it forced him to make.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[8:27] “How can I get back to running my business rather than my business running me?”</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[10:46] Did Chris’ changes make an immediate difference in the bottom line?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[12:41] Why it never entered Chris’ mind to quit the business.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[14:47] Why Chris Ducker loves being an entrepreneur and what he’s learned doing one day masterminds with entrepreneurs.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[19:08] Why it’s so valuable to partner with or connect with other entrepreneurs.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[23:20] When does an entrepreneur know that they need help, and how do they determine what help they need?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[27:52] How to figure out what tasks to outsource when money is tight.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[29:00] The three lists of freedom Chris developed and how it works.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[32:57] What advice would Chris give his younger entrepreneurial self</span></li> </ul> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><a href="http://www.ChrisDucker.com"><span style="font-weight: 400;">www.ChrisDucker.com</span></a></p> <p> </p> <p><a href="https://marketingpodcasts.com/podcasts/the-new-business-podcast-startup-and-small-business-marketing-strategies-for-entrepreneurs/"><span style="font-weight: 400;">The New Business Podcast</span></a></p> <p> </p> <p><a href="http://www.VirtualStaffFinder.com"><span style="font-weight: 400;">www.VirtualStaffFinder.com</span></a></p> <p> </p> <p><span style="font-weight: 400;">Chris’s book: </span><a href="http://www.amazon.com/Virtual-Freedom-Become-Productive-Business/dp/1939529743"><span style="font-weight: 400;">Virtual Freedom</span></a></p> <p> </p> <p><span style="font-weight: 400;">Chris’ mastermind community: </span><a href="http://www.YouPreneur.com"><span style="font-weight: 400;">www.YouPreneur.com</span></a></p> <p> </p> <p><span style="font-weight: 400;">Email Khierstyn at </span><a href="mailto:entrepreneuruncut@gmail.com"><span style="font-weight: 400;">entrepreneuruncut@gmail.com</span></a></p>
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18 - 7 Step Digital Strategy for Quick Customer Acquisition | feat. Warren Knight Think #Digital First
<p>Think #Digital First | Warren Knight Warren Knight is a digital marketing specialist who’s focus is increasing e-commerce through digital and social strategy. He’s the author of Think #Digital First, a step-by-step guide any business can use to move their brand online.</p>
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17 - How to Avoid Crowdfunding Campaign Failure| feat. Adam Paulin & Khierstyn Ross
<h2><span style="font-weight: 400;">Success story: 3,876% funding on a second-try crowdfunding campaign.</span></h2> <p><span style="font-weight: 400;">The team at Thin Ice Weight Loss was very discouraged when their first Indiegogo campaign flopped. But they were determined to learn from their mistakes and give it another try. After assessing the weak spots in their first campaign, making adjustments, and preparing for a relaunch they were ready to give it a try again. Within the first 3 days, it was evident that things were going to be different, and the success they had generated was over $593,000. In this conversation Khierstyn walks through the details of both crowdfunding campaigns with Adam Paulin, founder of the company, and draws out lessons learned, success principles for crowdfunding, and even a resource list of contractors Adam used to make the second campaign a success. Hear it all on this episode.</span></p> <p> </p> <h2><span style="font-weight: 400;">OUTLINE OF THIS EPISODE:</span></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">[0:15] Introducing the topic and Adam Paulin (</span><a href="http://www.ThinIceWeightLoss.com"><span style="font-weight: 400;">www.ThinIceWeightLoss.com</span></a><span style="font-weight: 400;">)  - from one disastrous crowdfunding campaign to a successful one.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[1:09] What was it we were trying to crowdsource?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[1:50] How the idea for the product came about.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[3:26] How does cold temperatures induce weight loss?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[4:38] Previous iterations of the product Adam worked on before coming up with the current tech model.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:08] Why the various modifications that have been made?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[6:57] How long has the company been developing the project?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[7:41] What were the various ways Adam considered for funding the company before going to crowdfunding?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[9:02] The amazing benefits of crowdfunding that come in no other way.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[10:09] The worst case scenario that actually happened - crickets at launch.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[11:44] The average cost of a DIY crowdfunding campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[12:30] The biggest mistakes that were made in the first crowdfunding campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[16:16] The “Golden Rule” of crowdfunding campaigns.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[17: 41] Things Adam did to reshape the second campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[20:42] Why the second crowdfunding campaign was a huge success.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[25:12] The main things done to accomplish huge momentum in the first 3 days.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[27:17] Strategies used to keep the momentum going between days 10 and 20.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[28:40] The importance of inspiring current backers to help you promote the campaign.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[30:42] Things Adam would change about the second campaign (which was successful) if they were to do it again.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">[32:50] How to get the list of resources Adam used. Email Khierstyn at </span><span style="font-weight: 400;"><a href="mailto:entrepreneuruncut@gmail.com">entrepreneuruncut@gmail.com</a></span></li> </ul> <h2><span style="font-weight: 400;">RESOURCES MENTIONED IN THIS EPISODE:</span></h2> <p><a href="http://www.ThinIceWeightLoss.com"><span style="font-weight: 400;">www.ThinIceWeightLoss.com</span></a></p> <p><a href="http://www.HelpScout.net"><span style="font-weight: 400;">www.HelpScout.net</span></a><span style="font-weight: 400;"> - Get a free 60 day trial because you listened to this podcast.</span></p> <p><span style="font-weight: 400;">Get your copy of Adam’s contractor resources by emailing Khierstyn at </span><a href="mailto:entrepreneuruncut@gmail.com"><span style="font-weight: 400;">entrepreneuruncut@gmail.com</span></a></p>
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16 – Mindfulness and Managing Outcomes as an Entrepreneur | feat. Toku McCree
<p style="margin-bottom: 0in; border: none; padding: 0in; orphans: 1;">Awareness is a powerful catalyst for change. After 2.5 years in a Zen Monastery, Toku McCree works as an Executive Coach. He helps people become more aware through a combination of mindfulness, exercise, and habit creation techniques.</p> <p style="margin-bottom: 0in; border: none; padding: 0in; orphans: 1;"> </p> <p style="margin-bottom: 0in; border: none; padding: 0in; orphans: 1;">This interview focuses on how we as entrepreneurs get fixated on the outcome we’re trying to achieve, be it: making money, looking good, prestige, etc. We can forget some of the fundamentals of building a great business.</p> <p style="margin-bottom: 0in; border: none; padding: 0in; orphans: 1;"> </p> <p style="margin-bottom: 0in; border: none; padding: 0in; orphans: 1;">Bringing mindfulness into your everyday life will help you build a great business, powerful relationships and also achieve the outcome you desire.</p> <p> </p> <p style="margin-bottom: 0in; border: none; padding: 0in; orphans: 1;"> </p>
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15 – 7 Tools You Can Use To Get Traffic & Build Your Audience | feat. Sarah Arrow
<p> Sarah Arrow is the UK's leading pro blogger and content marketer. She’s one of the top 25 content marketers in Europe, and the top 50 online marketers in the UK according to Top Rank Blog. Forbes has listed one of her sites 3 times as a top website.</p> <p> </p> <p>In this episode we're going to cover 7 things you can do to drive traffic to your website and build your audience.</p> <p> </p> <p>What You'll Learn...</p> <p> </p> <p>How-to and tools you can use to build your audience that include:</p> <p> </p> <p>* Creating content for your site</p> <p>* How to write headlines to increase conversions</p> <p>* Managing social media in your content creation strategy</p> <p>* What a call to action is, and how you can use it to increase opt-ins</p> <p> </p> <p> </p>
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14 – Finding the Best Mentors and Mastering All They Know | feat. Edward Druce
<div data-canvas-width="495.7795577282351"> <p style="margin-bottom: 0in;">Instead of doing what typical 15 year olds do, Edward Druce decided to get on a train from Wales to London to listen to a talk by a (then) Matthew Hussey. Little did he know that two years later he would become the right hand man for his mentor.</p> <p style="margin-bottom: 0in;"> </p> <p style="margin-bottom: 0in;">Matthew Hussey is the UK’s top dating coach and most well known for Get The Guy. Get the Guy is a global brand that helps women find, attract, and keep their perfect man. He has worked with the likes of Christina Aguilera, and Eva Longoria.</p> <p style="margin-bottom: 0in;"> </p> <p style="margin-bottom: 0in;">Over the last five years Edward has been involved in the development of a global brand.</p> <p style="margin-bottom: 0in;">We discuss how Edward intentionally placed himself in the radar of his mentor and got the opportunity to work alongside him. Learn how you can and should do the same.</p> </div> <div data-canvas-width="173.5722257615687"> </div>
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13 – Find and Attract the Best Customers Through Online Marketing: ft. Kenny Goodman Ep 13 – Find and Attract the Best Customers Through Online Marketing: ft. Kenny Goodman
<div data-canvas-width="456.6242406266665"> <div data-canvas-width="456.6242406266665"><span style="font-size: 12pt;">Online marketing is a tricky one. How exactly do you attra ct the right people to your site and turn them into your customer?</span></div> <div data-canvas-width="456.6242406266665"> </div> <div data-canvas-width="456.6242406266665"><span style="font-size: 12pt;">Kenny Goodman is the founder of FindTheEdge.com. It’s a website loaded with resources and services to help entrepreneurs build semi-automated sales and marketing funnels. This is done with a focus to help you find, attract, and win the best customers.</span></div> </div> <div data-canvas-width="229.03957557882353"> </div>
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11 - Using Copywriting To Sell Online| feat. Derek Johanson
<div data-canvas-width="466.75320943878404">Derek Johanson is the founder of CopyHour.com. He's</div> <div data-canvas-width="174.51097893784316">been a professional copywriter for the last eight years, and specialises in writing sales pages.</div> <div data-canvas-width="432.5106227798037"> </div> <div data-canvas-width="432.5106227798037">After studying the works of the greatest copywriters alive, his income drastically</div> <div data-canvas-width="434.66918613486655">increased once he applied Gary Halbert's 'secret' method.</div> <div data-canvas-width="434.66918613486655"> </div> <div data-canvas-width="301.1633292886079">In this interview you'll learn...</div> <div data-canvas-width="418.5103954049021">1. Just what that 'secret' is, and how you can apply it today to your own copy</div> <div data-canvas-width="407.62167330219575">2. Tips for how you can start to create killer sales copy for your site or product</div> <div style="padding: 0px; margin: 0px; color: transparent; position: absolute; white-space: pre; cursor: text; transform-origin: 0% 0% 0px; opacity: 0.2; left: 145.441px; top: 523.685px; font-size: 19.3922px; font-family: sans-serif; transform: scaleX(0.991541);" data-canvas-width="470.2101387074115">3. The method Derek used to validate CopyHour.com p</div> <div style="padding: 0px; margin: 0px; color: transparent; position: absolute; white-space: pre; cursor: text; transform-origin: 0% 0% 0px; opacity: 0.2; left: 615.895px; top: 523.685px; font-size: 19.3922px; font-family: sans-serif; transform: scaleX(1.02789);" data-canvas-width="146.22117959435295">rior to its launch</div>
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