PodcastPUP
The Search Portal For PodCast

PodcastPUP Forum
Try The New PUP Search "Powered By Google"

  Submit PodCast Site       Recently Submitted PodCast Sites PodcastPUP  

Creative Yarn Entrepreneur Show  RSS Feed  Subscribe Via iTunes  Zune Subscribe
0 star rating Average rating based on 0 votes  -  Rate
Link To This Page: http://www.podcastpup.com/pod.asp?ID=14840
Voting Link: http://www.podcastpup.com/pod_vote.asp?ID=14840
Category: Business
Receive Email When This Podcast Updates
Email:
PupuPlayer FREE
Click Button To Listen To All Episode's
Question Regarding This Entry?


My Yahoo!  Google Reader  My MSN  podnova  NewsGator  Odeo


Description:

Great ideas for launching, managing, and evolving your indie yarn-related business, and tips for keeping yourself creative, productive, and sane. Share the unique joys and challenges of being an indie in the yarn industry.

Sponsored Links




Amazon.com

Aloha Podcast Network

Hawaii Podcast
Podcast Episode's:
Episode 71: Managing Subscriptions, Diversifying Your Income, and Growing Your Business at the Right Pace with Stacey Trock from FreshStitches
<p class="p1">Stacey Trock is the owner of FreshStitches. After a technical failure during our interview at The National NeedleArts Association summer show in June, we talked over Skype about the success of her kit club and why she is switching to digital subscriptions. We also discussed how and why she's diversified her income and her perspective on pacing her business growth, customer service, social media, and more.</p> <p class="p1" style="text-align: right;"><em>This post contains <a href="http://creativeyarnentrepreneur.com/legal/" target= "_blank">affiliate links</a>.</em></p> <h2>About Stacey Trock</h2> <div><span class="il">Stacey Trock, the owner of <a href= "http://www.freshstitches.com/" target="_blank">FreshStitches</a>, recently relocated to Los Angeles with her husband and daughter</span>. Stacey started her business in 2008 selling crochet amigurumi patterns as PDFs and has since expanded her business and diversified her income.</div> <ul> <li>She is the author of <a href="http://amzn.to/2g2SUMy" target= "_blank">Cuddly Crochet</a>, <a href="http://amzn.to/2g7ijUv" target="_blank">Crocheted Softies</a>, and <a href= "http://amzn.to/2f5p8BJ" target="_blank">Modern Baby Crochet</a>.</li> <li>She is a nationally recognized knitting teacher (and she explains why in the interview), as well as a crochet instructor of 4 Craftsy classes: Amigurumi: <a href= "http://www.shareasale.com/r.cfm?u=940290&b=253536&m=29190&afftrack=&urllink=www%2Ecraftsy%2Ecom%2Fcrocheting%2Fclasses%2Famigurumi%2Ddesign%2Dyour%2Down%2Dmonster%2F35593" target="_blank">Design Your Own Monster</a>, Crocheting in the Round: <a href= "http://www.shareasale.com/r.cfm?u=940290&b=253536&m=29190&afftrack=&urllink=www%2Ecraftsy%2Ecom%2Fcrocheting%2Fclasses%2Fcrocheting%2Din%2Dthe%2Dround%2Dmix%2Dmatch%2Dhats%2F35664" target="_blank">Mix and Match Hats</a>, Amigurumi: <a href= "http://www.shareasale.com/r.cfm?u=940290&b=253536&m=29190&afftrack=&urllink=www%2Ecraftsy%2Ecom%2Fcrocheting%2Fclasses%2Famigurumi%2Dwoodland%2Danimals%2F35536" target="_blank">Woodland Animals</a>, and Kawaii Amigurumi Crochet: <a href= "http://www.shareasale.com/r.cfm?u=940290&b=253536&m=29190&afftrack=&urllink=www%2Ecraftsy%2Ecom%2Fcrocheting%2Fclasses%2Fkawaii%2Damigurumi%2Dcrochet%2Dadorable%2Danimals%2Dfriends%2F59026" target="_blank">Adorable Animals and Friends</a>. She also teaches business classes from time to time.</li> <li>She <a href="http://www.freshstitches.com/category/blog/" target="_blank">blogs</a> and sells <a href= "http://www.freshstitches.com/product-category/kits/" target= "_blank">crochet and craft kits</a> and <a href= "http://www.freshstitches.com/product-category/craft-animal-eyes/" target="_blank">craft eyes</a> through her website. </li> <li>She designs <a href= "http://www.ravelry.com/designers/stacey-trock" target= "_blank">crochet and knitting patterns</a>.</li> <li>She recently launched a yarn line, <a href= "https://www.louet.com/category/FreshStitches/FreshStitches-Gems-Worsted" target="_blank">FreshStitches Gems Worsted</a>, with Louet.</li> <li>And, she recently transitioned her kit club to a <a href= "http://www.freshstitches.com/club/" target="_blank">digital ami club</a>.</li> </ul> <div> </div> <div> <div>You can find Stacey on <a href="http://www.freshstitches.com/" target="_blank">FreshStitches</a> and follow her on <a href= "https://www.etsy.com/shop/FreshStitches" target= "_blank">Etsy</a>, <a href= "https://www.facebook.com/freshstitches" target= "_blank">Facebook</a>, Instagram (as <a href= "https://www.instagram.com/staceytrock/" target= "_blank">@staceytrock</a> and <a href= "https://www.instagram.com/ami.club/" target= "_blank">@amiclub</a>), <a href= "https://www.pinterest.com/freshstitches/" target= "_blank">Pinterest</a>, <a href= "http://www.ravelry.com/designers/stacey-trock" target= "_blank">Ravelry</a>, <a href= "https://twitter.com/stacey_trock" target="_blank">Twitter</a>, and <a href="https://www.youtube.com/channel/UC_2FRY1SsgBbozoymFrSITg" target="_blank">YouTube</a>.</div> <div> </div> </div> <h2>About the Episode</h2> <p>This episode was inspired by a question Delisa Carnegie, the yarn dyer behind <a href="http://apocalypsefriday.com/" target= "_blank">Apocalypse Friday</a>, asked in the <a href= "https://www.facebook.com/groups/CreativeYarnEntrepreneurs/" target="_blank">Creative Yarn Entrepreneurs Facebook group</a>. Delisa wanted to hear from someone who had a subscription club, and since Stacey's club was the most successful one I knew about, I reached out to her. (Since the original request for an interview in the spring, Stacey has actually ended her kit club. You can read more about that and <a href= "http://www.freshstitches.com/a-peek-into-the-club-thats-coming-next/" target="_blank">watch the video where she explains this to her audience here</a>. Her new <a href= "http://www.freshstitches.com/club/" target="_blank">digital Ami Club</a> is opening soon.)</p> <p class="p1">Stacey shared her perspectives on several important business topics in this interview, including:</p> <ul> <li class="p1">How and why she diversified her business from exclusively selling PDF amigurumi patterns in 2008 to starting an educational blog, selling individual kits, a her kit club (which has now transformed into the digital Ami Club), selling craft eyes and other supplies, writing books, teaching, and launching a yarn line;</li> <li class="p1">Managing a club, starting with understanding your customers, determining your price (and cost), deciding between prepaid and month-to-month subscriptions, being strategic about supply orders, technology for managing payments, inventory, packaging, shipping, and more;</li> <li class="p1">Her DIY approach to running her business, how she thinks about scaling, and deciding when and if to bring in contractors and employees to help;</li> <li class="p1">Her business philosophy, including her focus on flexibility, customer service, time management, organization, and social media; and</li> <li class="p1">Mindset, including speaking your business fantasies into reality.</li> </ul> <p class="p2">Stacey also answers questions from Delisa at <a href= "http://apocalypsefriday.com/" target="_blank">Apocalypse Friday</a>, Angie Doherty at <a href= "https://www.etsy.com/shop/HookedbyAngel" target="_blank">Hooked by Angel</a>, Carmen Nuland at <a href= "http://www.asimplehomestead.com/" target="_blank">A Simple Homestead</a>, Angela Plunkett at <a href= "https://littlemonkeysdesigns.com/" target="_blank">Little Monkeys Design</a>, and Anita Bose Natarajan from <a href= "http://www.nbnndesigns.com/" target= "_blank">NitaB&NishaN</a>.</p> <p class="p2">Listen to the podcast for more discussion from me and Stacey. </p> <h2 class="p1">Helpful resources</h2> <p class="p2">Stacey mentions the benefits of <a href= "http://www.tnna.org/" target="_blank">TNNA membership</a> in the interview. You may want to listen to <a href= "http://creativeyarnentrepreneur.com/cyes061-the-national-needlearts-association-tnna-membership-and-trade-show-for-newbies-with-beth-whiteside/" target="_blank">Episode 61: The National NeedleArts Association Membership and Trade Show for Newbies with Beth Whiteside</a> for more details.</p> <p class="p2">Stacey talks about diversifying her income a lot in this interview. You may want to listen to <a href= "http://creativeyarnentrepreneur.com/episode-56-6-income-streams-for-yarn-related-businesses/" target="_blank">Episode 56: 6 Income Streams for Yarn-Related Businesses</a> for more details.</p> <p class="p1">Stacey uses Endicia for postage. You can learn more <a href="http://www.endicia.com/" target="_blank">here</a>.</p> <h2>Some announcements</h2> <ul> <li>I'll be speaking at the <a href= "http://www.creativationshow.org/" target="_blank">Creativation Show</a> (formerly known as the Craft and Hobby Association Mega Show). <ul> <li>Let me know if I'll see you in Phoenix, Arizona from January 19-23, 2017.</li> <li>CHA members can register for free for my seminars, <a href="http://www.creativationshow.org/schedules/popup?id=8533c058-87ef-6502-b4a2-ff00003d6354&loc=http%3A%2F%2Fwww.creativationshow.org%2Feducation%2Feducation-schedule&scid=33a106a3-5459-43a7-9c8f-7a608f22efe5" target="_blank">4 Paths to Getting Your Work Published with Kathy Cano-Murillo/Crafty Chica</a> and <a href= "http://www.creativationshow.org/schedules/popup?id=d533c058-87ef-6502-b4a2-ff00003d6354&loc=http%3A%2F%2Fwww.creativationshow.org%2Feducation%2Feducation-schedule&scid=33a106a3-5459-43a7-9c8f-7a608f22efe5" target="_blank">Podcasting 101</a>.</li> </ul> </li> <li>Show your support for the Show! Buy my book, <em><a href= "http://creativeyarnentrepreneur.com/mmtc" target="_blank">Make Money Teaching Crochet</a></em>, or shop through the Show's trusted partners. You can find more information on the <a href="http://creativeyarnentrepreneur.com/support/" target= "_blank">Support the Show page</a>.</li> </ul> <h2>Share your feedback on this episode!</h2> <p>Did Stacey inspire you to start a membership program, sell kits, change your approach to time management or email, or something else? Share your comments in the show notes for this episode at <a title="http://creativeyarnentrepreneur.com/episode71" href= "http://creativeyarnentrepreneur.com/episode71" target= "_blank">http://creativeyarnentrepreneur.com/episode71</a>. You can also comment in the <a href= "https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target= "_blank">@cyeshow</a>, add <a href= "http://plus.google.com/+mariesegaresundergroundcrafter" target= "_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973. Feel free to ask questions, too, which may be used in an upcoming episode.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on <a href= "https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ij3kaz7egu2damiuzksncudkp7u?t%3DCreative_Yarn_Entrepreneur_Show" target="_blank">Google Play Music</a>, <a href= "http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a>, <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a>, or <a href= "http://creativeyarnentrepreneur.com/TuneIn/" target= "_blank">TuneIn</a>.  Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a> or <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a> and <a href= "http://creativeyarnentrepreneur.com/list" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p> <p class="p1"> </p>
Listen: podcast - audio/mpeg

Episode 70: Transitioning Your Business from Online to Face-to-Face - Time Management - and More with Kim Russo from Kim Dyes Yarn
<p class="p1">Kim Russo is the yarn dyer behind Kim Dyes Yarn. We met at The National NeedleArts Association summer show in June, and later I spent some time talking to Kim, who shared how her business has transformed over the past 10 years, how she transitioned her fully online business to one that includes face-to-face elements, and her approach to time management.</p> <p class="p1" style="text-align: right;"><em>This post contains <a href="http://creativeyarnentrepreneur.com/legal/" target= "_blank">affiliate links</a>.</em></p> <h2>About Kim Russo</h2> <div><span class="il">Kim</span> <span class="il">Russo</span>, owner of <a href="http://www.Kimdyesyarn.com">Kim Dyes Yarn</a>, lives in Virginia. She is obsessed with gorgeous colors, the way colors look when mixed and matched with each other, and how to achieve the next great idea in her head. She is a life long learner and her work reflects her continuing determination to keep learning about dyeing and color and fibers. Kim also loves baking, cooking, her family, and the Gilmore Girls.</div> <div>  </div> <div><span class="il">Kim</span> Dyes Yarn uses a variety of dyeing techniques on quality yarns and spinning fibers including gradient dyes, semisolids, variegated yarns, and mini skeins sets. </div> <div> </div> <div> <div>You can also follow Kim on <a href= "http://www.facebook.com/kimdyesyarn" target="_blank">Facebook</a> and <a href="http://www.instagram.com/kimdyesyarn" target= "_blank">Instagram</a>.</div> <div> </div> </div> <h2>About the Episode</h2> <p>In this episode, I chat with Kim about her business and we cover many topics including:</p> <ul> <li>How she started in business 10 years ago as a maker of wool soakers (diaper covers), selling her items online as Sit on Knit. </li> <li>How she approached naming her current business.</li> <li>How she used a combination of photography, clear policies, and customer service to build her brand online.</li> <li>How she transitioned from an entirely online business model to one that includes selling yarn at fiber festivals and other events.</li> <li>Why she decided to "put her big girl panties on" to overcome her shyness at events.</li> <li>How she developed and uses online relationships to find business collaborators and to get advice when needed.</li> </ul> <p>Kim also closes the interview by sharing some words of wisdom for shy creative business owners. Listen to the podcast for more discussion from me and Kim.</p> <h2>Some announcements</h2> <ul> <li>I'll be speaking at the <a href= "http://www.creativationshow.org/" target="_blank">Creativation Show</a> (formerly known as the Craft and Hobby Association Mega Show). <ul> <li>Let me know if I'll see you in Phoenix, Arizona from January 19-23, 2017.</li> <li>CHA members can register for free for my seminars, <a href="http://www.creativationshow.org/schedules/popup?id=8533c058-87ef-6502-b4a2-ff00003d6354&loc=http%3A%2F%2Fwww.creativationshow.org%2Feducation%2Feducation-schedule&scid=33a106a3-5459-43a7-9c8f-7a608f22efe5" target="_blank">4 Paths to Getting Your Work Published with Kathy Cano-Murillo/Crafty Chica</a> and <a href= "http://www.creativationshow.org/schedules/popup?id=d533c058-87ef-6502-b4a2-ff00003d6354&loc=http%3A%2F%2Fwww.creativationshow.org%2Feducation%2Feducation-schedule&scid=33a106a3-5459-43a7-9c8f-7a608f22efe5" target="_blank">Podcasting 101</a>.</li> </ul> </li> <li>Show your support for the Show! Buy my book, <em><a href= "http://creativeyarnentrepreneur.com/mmtc" target="_blank">Make Money Teaching Crochet</a></em>, or shop through the Show's trusted partners. You can find more information on the <a href="http://creativeyarnentrepreneur.com/support/" target= "_blank">Support the Show page</a>.</li> </ul> <h2>Share your feedback on this episode!</h2> <p>Did Kim inspire you to put on your big girl (or big boy) pants or to move your business at least partially offline? Share your comments in the show notes for this episode at <a title= "http://creativeyarnentrepreneur.com/episode70" href= "http://creativeyarnentrepreneur.com/episode70" target= "_blank">http://creativeyarnentrepreneur.com/episode70</a>. You can also comment in the <a href= "https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target= "_blank">@cyeshow</a>, add <a href= "http://plus.google.com/+mariesegaresundergroundcrafter" target= "_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973. Feel free to ask questions, too, which may be used in an upcoming episode.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on <a href= "https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ij3kaz7egu2damiuzksncudkp7u?t%3DCreative_Yarn_Entrepreneur_Show" target="_blank">Google Play Music</a>, <a href= "http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a>, <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a>, or <a href= "http://creativeyarnentrepreneur.com/TuneIn/" target= "_blank">TuneIn</a>.  Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a> or <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a> and <a href= "http://creativeyarnentrepreneur.com/list" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 69: Staying Inspired, Being Authentic, and Learning to Say No with Dedri Uys from LookAtWhatIMade
<p class="p1">Dedri Uys is the crochet designer, blogger, author, and teacher behind LookAtWhatIMade. I spent some time talking to Dedri and she was incredibly open and generous in sharing how she is able to work a full time job, be a devoted wife and mother, and still find energy and inspiration for her crochet business.</p> <p class="p1" style="text-align: right;"><em>This post contains <a href="http://creativeyarnentrepreneur.com/legal/" target= "_blank">affiliate links</a>.</em></p> <h2>About Dedri Uys</h2> <p>Dedri Uys is the crochet blogger, designer and teacher behind <a href="http://www.lookatwhatimade.net/" target= "_blank">LookAtWhatIMade</a>.  She is best known as the designer of <a href= "http://www.lookatwhatimade.net/crafts/yarn/crochet/sophies-universe-cal-2015/sophies-universe-cal-2015-information/" target="_blank">Sophie's Universe</a>, a stunning continuous square crochet blanket pattern available as a free, 18-part crochet-a-long. She is the author of <em><a href= "http://amzn.to/2dnEKRd" target="_blank">Amamani Puzzle Balls</a></em> and the coordinator/author of <em><a href= "http://amzn.to/2dgM9G4" target="_blank">Big Hook Rag Crochet</a></em>. Dedri is also a <a href= "http://www.scheepjes.com/en/bloggers/dedri-uys/" target= "_blank">Scheepjes blogger</a> and <a href= "http://www.lookatwhatimade.net/crafts/yarn/crochet/back-from-south-africa-bag-full-of-memories/" target="_blank">recently returned from her native South Africa</a>, where she taught several crochet classes as part of a tour organized by <a href= "http://beinspired.love/inspired-dedri-tour-2016-highlights/" target="_blank">BeInspired.Love</a>. Dedri "believes that crochet is more than just a craft. <em>It is a lifesaving panacea, a necessary creative outlet, a calming tool and a rewarding passion."</em></p> <div>Dedri lives in London with her husband, 3 sons, and a cat. Four days a week, she's a radiotherapist at Charing Cross Hospital. You can also follow Dedri on <a href= "http://www.facebook.com/lookatwhatimade" target= "_blank">Facebook</a> | <a href= "http://instagram.com/barbertondaisy" target="_blank">Instagram</a> | <a href="http://www.pinterest.com/dedri/" target= "_blank">Pinterest</a> | <a href= "http://www.ravelry.com/designers/dedri-uys" target= "_blank">Ravelry</a> | <a href="https://twitter.com/dedristrydom" target="_blank">Twitter</a></div> <h2>About the Episode</h2> <p>In this episode, I chat with Dedri about her business and we cover many topics including:</p> <ul> <li>How she started, grew, and diversified her business.</li> <li>The benefits and challenges of growing organically, including how she manages looking back on past projects that may not be "perfect."</li> <li>How teaching keeps her energized, even though she was initially nervous about it.</li> <li>Working full time in addition to being a crochet designer, and her suggestions for time management, involving others in your business, organization, and caring for your loved ones.</li> <li>Building the self-confidence to learn to say no to new opportunities to avoid burnout, stay inspired, and find more time for family, inspired by the C.J. Langenhoven's quote, "Yes is like credit. No is like cash."</li> <li>Learning to be vulnerable and the difference between guilt and shame from Brené Brown. (Dedri especially recommends this interview with Brené on Chase Jarvis Live: <a href= "https://www.youtube.com/watch?v=cUuXDZERxrk" target= "_blank">Authenticity and Bravery in a Digital World</a>.")</li> </ul> <p>Dedri also closes the show with 3 things she wishes she knew when she started her business. Listen to the podcast for more discussion from me and Dedri.</p> <h2>Some announcements</h2> <ul> <li>I'll be speaking at the <a href= "http://www.creativationshow.org/" target="_blank">Creativation Show</a> (formerly known as the Craft and Hobby Association Mega Show). Will I see you in Phoenix, Arizona from January 19-23, 2017?  </li> <li>Show your support for the Show! Buy my book, <em><a href= "http://creativeyarnentrepreneur.com/mmtc" target="_blank">Make Money Teaching Crochet</a></em>, or shop through the Show's trusted partners. You can find more information on the <a href="http://creativeyarnentrepreneur.com/support/" target= "_blank">Support the Show page</a>.</li> </ul> <h2>Share your feedback on this episode!</h2> <p>Did Dedri motivate you to say no to something, let go of disappointment about past projects, or to have a "Look at what I made" moment with your followers? Share your comments in the show notes for this episode at <a href= "http://creativeyarnentrepreneur.com/episode69" target= "_blank">http://creativeyarnentrepreneur.com/episode69</a>. You can also comment in the <a href= "https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target= "_blank">@cyeshow</a>, add <a href= "http://plus.google.com/+mariesegaresundergroundcrafter" target= "_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973. Feel free to ask questions, too, which may be used in an upcoming episode.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on <a href= "https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ij3kaz7egu2damiuzksncudkp7u?t%3DCreative_Yarn_Entrepreneur_Show" target="_blank">Google Play Music</a>, <a href= "http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a>, <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a>, or <a href= "http://creativeyarnentrepreneur.com/TuneIn/" target= "_blank">TuneIn</a>.  Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a> or <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a> and <a href= "http://creativeyarnentrepreneur.com/list" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 68: Getting Started with Video and Growing Your YouTube Channel with Jennifer Dickerson from Fiber Flux
<p class="p1">Jennifer Dickerson is the crochet and knitting designer, blogger, author, and YouTuber behind Fiber Flux. I had the chance to chat with Jennifer about how she got started with video and grew her YouTube channel to over 125,000 followers in less than two years. In this interview, she shares her practical tips for working with video, building a YouTube channel, time management, working for free, and monetizing your blog and videos. </p> <p class="p1" style="text-align: right;"><em>This post contains <a href="http://creativeyarnentrepreneur.com/legal/" target= "_blank">affiliate links</a>.</em></p> <h2>About Jennifer Dickerson</h2> <p> </p> <p>Jennifer Dickerson is the crochet and knitting designer, blogger, and YouTuber behind <a href="http://www.fiberfluxblog.com" target="_blank">Fiber Flux</a>. In addition to her blog, she launched the <a href= "https://www.youtube.com/channel/UCV9tshuywXyaTRONzSFy0Ug" target= "_blank">Fiber Flux YouTube channel</a> about two years ago and has grown to 125,626 followers as of this writing. Jennifer is the author of <em><a href="http://amzn.to/2aMNBt6" target="_blank">Mini Flower Loom Crafts</a></em> and has another book forthcoming. You can also follow Jennifer on <a href= "https://www.facebook.com/fiberflux/" target="_blank">Facebook</a> | <a href="https://www.instagram.com/fiberflux/" target= "_blank">Instagram</a> | <a href= "https://www.pinterest.com/fiberflux/" target= "_blank">Pinterest</a> | <a href= "http://www.ravelry.com/designers/fiber-flux---jennifer-dickerson" target="_blank">Ravelry</a> | <a href= "https://twitter.com/fiberflux" target="_blank">Twitter</a></p> <h2>About the interview</h2> <p>In this episode, I interview Jennifer about getting started with video and growing a YouTube channel, but we also chatted about other aspects of her creative business.</p> <p>Some of the topics we discussed about video included:</p> <ul> <li>Jennifer's practical tips for getting started in video.<br /> <ul> <li><strong>Start by recording your back catalog</strong> so you don't have deadline pressure.</li> <li><strong>Use simple tools.</strong> Her recommendations are to use artificial lighting from a kit with a "natural light" bulb, a camera that has both automatic and manual options (should you decide to experiment with settings), and a tripod. She uses the <a href="https://www.youtube.com/editor" target="_blank">YouTube Editor</a> to edit her videos within the interface.</li> <li><strong>Remember that you don't need to film in sequence.</strong> Jennifer credits Celina Lane from <a href= "http://simplycollectiblecrochet.com/" target="_blank">Simply Collectible Crochet</a> for reminding her that she can film the process in any order and then edit later.</li> <li><strong>Focus on transitions.</strong> You don't necessarily need to film an entire process, but remember to share a transition before moving on to the next step (e.g., "Continue to repeat this step until the end of the row and I'll meet you there.") </li> </ul> </li> <li>Jennifer's suggestions for growing your YouTube channel.<br /> <ul> <li><strong>Use the <a href= "https://www.youtube.com/user/creatoracademy" target= "_blank">Creator Academy</a></strong>, YouTube's free resource for creators.</li> <li><strong>Release videos on a consistent schedule</strong> so your audience returns to your channel often.</li> <li><strong>Start each video quickly with a strong opening and link between videos on your channel</strong> to encourage viewer retention. </li> <li><strong>Make the opening of your channel an "event."</strong></li> <li><strong>Remember to promote the channel itself,</strong> not just embedded videos on your other online properties.</li> <li><strong>Ask viewers to subscribe.</strong></li> <li><strong>Remember that your YouTube followers </strong>may be different than your audience on other platforms.</li> </ul> </li> </ul> <p>We also talked about other aspects of Jennifer's business, including how Jennifer...</p> <ul> <li>Monetizes her blog and channel,</li> <li>Approaches her editorial calendar and time management, especially when working on larger projects (like a book),</li> <li>Decides if and when to work for free,</li> <li>Has become a published author, along with suggestions for other aspiring authors. </li> </ul> <p>Listen to the podcast for more discussion from me and Jennifer.</p> <h2>Some announcements</h2> <ul> <li>I'll be going to the <a href= "http://campaign.theshelf.com/212f1bf8-7cee-44a0-8b90-8812c002a0ae" target="_blank">HGTV Blogger Block Party</a> on August 22, 2016. This is a free event in New York City and I hope to see you there! (Please note that I received free product in exchange for talking about this event on the Underground Crafter blog, but I was already planning to attend and my opinions are my own.)</li> <li>I'll be speaking at the <a href= "http://www.creativationshow.org/" target="_blank">Creativation Show</a> (formerly known as the Craft and Hobby Association Mega Show). Will I see you in Phoenix, Arizona from January 19-23, 2017?  </li> <li>Show your support for the Show! Buy my book, <em><a href= "http://creativeyarnentrepreneur.com/mmtc" target="_blank">Make Money Teaching Crochet</a></em>, or shop through the Show's trusted partners. You can find more information on the <a href="http://creativeyarnentrepreneur.com/support/" target= "_blank">Support the Show page</a>.</li> </ul> <h2>Share your feedback on this episode!</h2> <p>Did Jennifer motivate you to start filming videos or to get more serious about building your video catalog? Share your comments in the show notes for this episode at <a href= "http://creativeyarnentrepreneur.com/episode68" target= "_blank">http://creativeyarnentrepreneur.com/episode68</a>. You can also comment in the <a href= "https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target= "_blank">@cyeshow</a>, add <a href= "http://plus.google.com/+mariesegaresundergroundcrafter" target= "_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973. Feel free to ask questions, too, which may be used in an upcoming episode.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on <a href= "https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ij3kaz7egu2damiuzksncudkp7u?t%3DCreative_Yarn_Entrepreneur_Show" target="_blank">Google Play Music</a>, <a href= "http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a>, <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a>, or <a href= "http://creativeyarnentrepreneur.com/TuneIn/" target= "_blank">TuneIn</a>.  Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a> or <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a> and <a href= "http://creativeyarnentrepreneur.com/list" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 67: Mailing List and Email Marketing Best Practices with Heather Solos from Feedblitz
<p class="p1">Heather Solos is a director at Feedblitz. I met Heather at the 2016 Snap! conference and we later had a Skype chat about best practices for growing, maintaining, and monetizing your email list. </p> <h2>About Heather Solos and Feedblitz</h2> <p>Heather Solos started blogging in 2004 and became a professional blogger in 2006. She joined FeedBlitz, an RSS and email marketing company, in 2012 where she built the customer service team. She’s now a director at Feedblitz and swims in a sea of email, marketing, and best practices. When she comes up for air, she works for <a href="http://www.home-ec101.com/" target= "_blank">Home-Ec101.com</a>, a site that earned her the blogger dream, a book deal in 2011.</p> <p>Heather is raising four kids, a dog, and a hedgehog with her fiancé in the Lowcountry of South Carolina. She runs on spite, caffeine, and wine and recently picked up a crochet hook in an attempt to resist checking her phone in the evenings. She now has more washcloths than dishes.</p> <h2>About the interview</h2> <p>In this episode, I talk to Heather about her own experiences with email lists as a blogger and what she has seen through her work at Feedblitz. (If you're new to the topic of email marketing, you may want to list to <a href= "http://creativeyarnentrepreneur.com/episode-55-email-marketing-101-or-why-and-how-to-set-up-an-email-list-for-your-creative-business/" target="_blank">Episode 55: Email Marketing 101: Or, Why and How to Set Up an Email List for Your Creative Business</a>.)</p> <p>Some of the topics we discussed included:</p> <ul> <li>Ways to monetize your email list through advertising, sponsorships, digital or physical product sales, and bundles/special offers for subscribers.</li> <li>The email open rate companies will be looking for before sponsoring a list.</li> <li>When to consider opt-in freebies to grow your list.</li> <li>When it's ok to use a more "salesy" approach to your list.</li> <li>Content ideas for autoresponders.</li> <li>How to approach an email list if you don't have your own website but operate out of a marketplace like Craftsy, Etsy, or Ravelry.</li> <li>How to find out the deliverability rate of your email list.</li> <li>What to avoid in your subject line, format, and email text to stay out of spam filters and when to use different email formats.</li> <li>List hygiene and maintenance.</li> <li>Tips for sending emails more regularly.</li> </ul> <p>Listen to the podcast for more from Heather about best practices in email marketing for creative businesses. I also share my experience using with the Feedblitz "test drive" and the service.</p> <h2>Some announcements</h2> <ul> <li>Feedblitz is offering a "blogger bundle" to listeners! Email <a href= "mailto:support@feedblitz.com">support@feedblitz.com</a> and mention that you heard Heather on the Creative Yarn Entrepreneur Show. You'll get 4 ebooks on making the most out of your email list (no matter what email service you use) and a "test drive" of Feedblitz for free.</li> <li>I'll be speaking at <a href="http://www.blogher.com/blogher16" target="_blank">BlogHer'16</a> (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a <a href= "http://blogher.us12.list-manage.com/track/click?u=0a9590f5b5c1130ea43fdb3e3&id=2b2e69a680&e=5048432460" target="_blank">30% discount using this friends and family code</a>.</li> <li>Show your support for the Show! Buy my book, <em><a href= "http://creativeyarnentrepreneur.com/mmtc" target="_blank">Make Money Teaching Crochet</a></em>, or shop through the Show's trusted partners. You can find more information on the <a href="http://creativeyarnentrepreneur.com/support/" target= "_blank">Support the Show page</a>.</li> </ul> <h2>Share your feedback on this episode!</h2> <p>Did Heather motivate you to improve your email list? Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/episode67" target= "_blank">http://creativeyarnentrepreneur.com/episode67</a>. You can also comment in the <a href= "https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target= "_blank">@cyeshow</a>, add <a href= "http://plus.google.com/+mariesegaresundergroundcrafter" target= "_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973. Feel free to ask questions, too, which may be used in an upcoming episode.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on <a href= "https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ij3kaz7egu2damiuzksncudkp7u?t%3DCreative_Yarn_Entrepreneur_Show" target="_blank">Google Play Music</a>, <a href= "http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a>, <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a>, or <a href= "http://creativeyarnentrepreneur.com/TuneIn/" target= "_blank">TuneIn</a>.  Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a> or <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a> and <a href= "http://creativeyarnentrepreneur.com/list" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

CYESmmtc2: Make Money Teaching Crochet Virtual Tour Wrap Up/Question and Answer Session
<p>I answer questions about teaching crafts and self-publishing as I wrap up the virtual tour for my new book, <a href= "http://creativeyarnentrepreneur.com/make-money-teaching-crochet/" target="_blank"><em>Make Money Teaching Crochet</em></a>.</p> <h2>About this episode</h2> <p>In this episode, I share the edited audio of a Facebook Live event I hosted earlier in the week where I answered questions from listeners about teaching crafts and self-publishing. Thanks to <a href="http://www.ravelry.com/designers/rosalba-bassora" target= "_blank">Rosalba Bassora</a>, Novella Bobo from <a href= "https://www.etsy.com/shop/MadebyNovella" target= "_blank">MadebyNovella</a>, Patrice Walker from <a href= "http://www.yarnoverpullthrough.com/" target="_blank">Yarn Over, Pull Through</a>, Rachel McKinney from <a href= "http://100creations.blogspot.com/" target="_blank">100 Creations</a>, and MG Camacho from <a href= "http://www.mgcamacho.com/" target="_blank">Booktalk 'n More</a> for sharing questions beforehand!</p> <p>I reference a lot of different resources, which you can learn more about by following these links:</p> <ul> <li><a href="http://www.craftyarncouncil.com/teach.html" target= "_blank">Craft Yarn Council Certified Instructors Program</a>: This certification program is a requirement if you want to teach crochet or knitting at a "big box" store. In the book, I talk about other reasons you may want to consider getting certification, or why it may not be necessary for your specific teaching business.</li> <li><a href= "http://www.literatureandlatte.com/scrivener.php">Scrivener</a>: This is the software I used to convert my book to .mobi files for Kindle and .epub files for Kobo. I also used it to organize writing the book because there is a great "corkboard" feature where you can organize what looks like little index cards for notes on your book. Scrivener has a 30 day free trial, but the days aren't consecutive. You only "use up" your free trial on days when you open the software.</li> <li><a href="https://kdp.amazon.com/signin" target="_blank">Kindle Direct Publishing</a>: I used KDP to self-publish my Kindle book and <a href="https://www.createspace.com/" target= "_blank">CreateSpace</a> (also owned by Amazon) to self-publish my print-on-demand book. I used the formatted template for the size of my book (<a href= "https://forums.createspace.com/en/community/docs/DOC-1323" target= "_blank">all trim sizes are available for free here</a>) to lay out the print version in Microsoft Word.</li> <li><a href="https://www.kobo.com/writinglife" target="_blank">Kobo Writing Life</a>: I used this to self-publish the .epub version of the book.</li> <li><a href="https://www.canva.com/" target="_blank">Canva</a>: I used Canva to create the cover for the ebook using the pre-sized template, my own selections of fonts, and a photo.</li> <li>Fiverr: <a href="https://www.fiverr.com/bdboss" target= "_blank">Bdboss</a> is the Fiverr seller who transformed my ebook cover into a cover for the print book to meet CreateSpace requirements.</li> <li><a href="https://gumroad.com/" target="_blank">Gumroad</a>: This is where I sell the direct downloads of my ebook. It also has a great affiliate program that is super easy to set up.</li> <li><a href="http://www.powerpurlspodcast.com/" target= "_blank">Power Purls Podcast</a>: You can hear <a href= "http://creativeyarnentrepreneur.com/episode-59-an-interview-with-kara-gott-warner/" target="_blank">my interview with Kara Gott Warner from the Power Purls Podcast here</a> and find <a href= "http://www.powerpurlspodcast.com/022-marie-segares/" target= "_blank">her interview with me on her show here</a>.</li> <li><a href="https://www.myfonts.com/foundry/Adriprints/" target= "_blank">AdriPrints Fonts</a>: Adriana Hernandez sells affordable crochet and knitting stitch symbol fonts. You can find out more in <a href= "http://creativeyarnentrepreneur.com/episode-8-affordable-crochet-and-knitting-fonts-with-adriana-hernandez/" target="_blank">my interview with her on podcast here</a>.<br /></li> </ul> <h2>Buy the book!</h2> <p>You can get <em>Make Money Teaching Crochet</em> in the following places:</p> <ul> <li>As a <a href="http://creativeyarnentrepreneur.com/mmtcreview" target="_blank">Kindle</a> or <a href= "https://store.kobobooks.com/en-us/ebook/make-money-teaching-crochet" target="_blank">Kobo</a> ebook,</li> <li>As a <a href="http://creativeyarnentrepreneur.com/mmtcreview" target="_blank">print Workbook Edition</a> including 15 worksheets, or</li> <li>As the <a href= "http://creativeyarnentrepreneur.com/mmtcgumroad" target= "_blank">Ultimate Printable Edition</a>, including 15 worksheets and 5 customizable forms for your teaching business.</li> </ul> <p><a href="http://creativeyarnentrepreneur.com/mmtc" target= "_blank">More details about the book are available here</a>.</p> <h2>Some announcements</h2> <ul> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">here</a>. In addition to podcast episodes, I share links with information that is helpful for small business owners. From time to time, I'll be sharing Facebook Live videos where I answer listener questions.</li> <li>Throughout July, 2016, I'm hosting a 31 Day Business Bootcamp in the <a href= "https://www.facebook.com/groups/CreativeYarnEntrepreneurs/" target="_blank">Creative Yarn Entrepreneurs Facebook group</a>. I'm sharing a daily question you can use to think strategically about your business during what is generally a slower time of year for most of us.</li> <li>I'll be speaking at <a href="http://www.blogher.com/blogher16" target="_blank">BlogHer'16</a> (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a <a href= "http://blogher.us12.list-manage.com/track/click?u=0a9590f5b5c1130ea43fdb3e3&id=2b2e69a680&e=5048432460" target="_blank">30% discount using this friends and family code</a>.</li> <li>Show your support for the Show by buying through our trusted partners. You can find more information on the <a href= "http://creativeyarnentrepreneur.com/support/" target= "_blank">Support the Show page</a>.</li> </ul> <h2>Share your feedback on this episode!</h2> <p>Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/mmtc2" target= "_blank">http://creativeyarnentrepreneur.com/mmtc2</a>. You can also comment in the <a href= "https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target= "_blank">@cyeshow</a>, add <a href= "http://plus.google.com/+mariesegaresundergroundcrafter" target= "_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on <a href= "https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ij3kaz7egu2damiuzksncudkp7u?t%3DCreative_Yarn_Entrepreneur_Show" target="_blank">Google Play Music</a>, <a href= "http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a>, <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a>, or <a href= "http://creativeyarnentrepreneur.com/TuneIn/" target= "_blank">TuneIn</a>.  Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a> or <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a> and <a href= "https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 66: Showcasing Your Creative Business and Pitching to Brands and Clients with Leslie Albertson from Mixbook
<p class="p1">Leslie Albertson is the director of marketing at Mixbook. I had the chance to get to know Mixbook in person at the 2016 Snap! conference and was later introduced to Leslie. We scheduled a Skype interview to talk about the best ways to present your creative business to potential sponsors and collaborators, following up after networking events, and more.</p> <h2>About Leslie Albertson and Mixbook</h2> <p>Mixbook's mission is to help you share and relive life's most important memories through its custom photo products. As director of marketing, Leslie brings her passion as a storyteller to Mixbook's content, community, and customer retention programs across it's portfolio of brands- Mixbook.com, Montage, and Mosaic Photo Books. Her past roles have included driving strategic partnerships with brands including Samsung, Verizon Wireless, and the NFL. </p> <p>Mixbook was founded by Inc 30 Under 30 entrepreneurs from UC Berkeley, and has been featured on the Today Show, Good Morning America, TechCrunch, The Verge, Washington Post, New York Times and many other global media outlets.</p> <h2>About the interview</h2> <p>In this episode, I talk to Leslie about Mixbook's products and brands, networking at in-person events, follow up, and branding your creative business.</p> <p>Some of the topics we discussed included:</p> <ul> <li>Tips for approaching brands or potential collaborators at networking events,</li> <li>Identifying which brands would be the best fit for partnership with your business,</li> <li>How to stand out (in a good way) at your next networking event, </li> <li>Leslie's "rule of 3" for follow up after an event,</li> <li>Becoming comfortable with sharing and pitching ideas, and</li> <li>Ways to use Mixbook products as a portfolio, for packaging, and to brand your business in general.</li> </ul> <p>Listen to the podcast for more from Leslie about branding your business and working with brands. I also share my experience using Montage for a portfolio.</p> <h2>Some announcements</h2> <ul> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">here</a>. In addition to podcast episodes, I share links with information that is helpful for small business owners.</li> <li>I'll be speaking at <a href="http://www.blogher.com/blogher16" target="_blank">BlogHer'16</a> (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a 3<a href= "http://blogher.us12.list-manage.com/track/click?u=0a9590f5b5c1130ea43fdb3e3&id=2b2e69a680&e=5048432460" target="_blank">0% discount using this friends and family code</a>.</li> <li>Show your support for the Show by buying through our trusted partners. You can find more information on the <a href= "http://creativeyarnentrepreneur.com/support/" target= "_blank">Support the Show page</a>.</li> </ul> <h2>Share your feedback on this episode!</h2> <p>Did Leslie inspire you to do something differently at your next in-person event? Share your comments in the show notes for this episode at <a href= "http://creativeyarnentrepreneur.com/episode66" target= "_blank">http://creativeyarnentrepreneur.com/episode66</a>. You can also comment in the <a href= "https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target= "_blank">@cyeshow</a>, add <a href= "http://plus.google.com/+mariesegaresundergroundcrafter" target= "_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on <a href= "https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ij3kaz7egu2damiuzksncudkp7u?t%3DCreative_Yarn_Entrepreneur_Show" target="_blank">Google Play Music</a>, <a href= "http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a>, <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a>, or <a href= "http://creativeyarnentrepreneur.com/TuneIn/" target= "_blank">TuneIn</a>.  Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a> or <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a> and <a href= "https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Make Money Teaching Crochet (and Other Crafts)
<p class="p1">I kick off the virtual book tour for <a href= "http://creativeyarnentrepreneur.com/mmtc" target="_blank">Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students</a> by talking about how teaching has helped to grow my yarn-related business and earn me a stable side income. I also share more information about the book and self-publishing. Listeners are invited to enter a giveaway through June 26, 2016 for their chance to win a copy of the <a href= "http://creativeyarnentrepreneur.com/mmtcgumroad" target= "_blank">Ultimate Printable Edition</a>, which is also 25% off through July 4, 2016.</p> <h2>About this episode</h2> <p>In this episode, I talk about Make Money Teaching Crochet, including...</p> <ul> <li>Sharing how I got started teaching crochet and how it has impacted the development of Underground Crafter, </li> <li>Discussing why I wrote the book and key decisions I made in the self-publishing process,</li> <li>Describing the difference between the different versions of the book, and</li> <li>Providing more details about the virtual book tour.</li> </ul> <p>I also mention these past episodes you may want to listen to:</p> <ul> <li><a href= "http://creativeyarnentrepreneur.com/episode-1-identify-the-right-magazines-to-target/" target="_blank">Episode 1</a>: Identify the Right Magazines to Target for Your Article, Tutorial, and Design Submissions</li> <li>Crochet & Knitting Design & Self-Publishing Mini Series (<a href= "http://creativeyarnentrepreneur.com/tag/crochet-knitting-design-self-publishing-mini-series/" target="_blank">Episodes 36-42</a>)</li> <li><a href= "http://creativeyarnentrepreneur.com/episode-56-6-income-streams-for-yarn-related-businesses/" target="_blank">Episode 56</a>: 6 Income Streams for Your Yarn-Related Business</li> <li><a href= "http://creativeyarnentrepreneur.com/episode-59-an-interview-with-kara-gott-warner/" target="_blank">Episode 59</a>: An Interview with Kara Gott Warner</li> </ul> <p>You may also want to check out <a href= "http://www.crochetersconnection.com/show8/" target="_blank">when I was interviewed by Priscilla on Crocheter's Connection</a>.</p> <h2>Enter the giveaway!</h2> <p>To enter for your chance to win a copy of <a href= "http://creativeyarnentrepreneur.com/mmtcgumroad" target= "_blank">Make Money Teaching Crochet: Ultimate Printable Edition</a>, share your questions about teaching crafts, self-publishing, writing a non-fiction book, or organizing a virtual tour <strong>by Sunday, June 26, 2016 at 11:59 p.m. Eastern. </strong></p> <p>Share your questions...</p> <ul> <li>In the show notes for this episode at <a href= "http://creativeyarnentrepreneur.com/mmtc1" target= "_blank">http://creativeyarnentrepreneur.com/mmtc1</a>,</li> <li>By emailing me at marie AT creativeyarnentrepreneur DOT com, </li> <li>By leaving an audio message at 1-646-713-8973,</li> <li>By comment in the <a href= "https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>,</li> <li>By comment on the <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">Creative Yarn Entrepreneur Facebook page</a>,</li> <li>By Tweeting me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, or</li> <li>By sending <a href= "http://plus.google.com/+mariesegaresundergroundcrafter" target= "_blank">me</a> a note on G+.</li> </ul> <p>I will answer as many questions as I can on a special episode of the Show scheduled for July 3, 2016. One winner will be chosen at random. This giveaway is open worldwide except where prohibited by law.</p> <h2>Follow the virtual tour!</h2> <p>Check out the rest of the stops on the tour to read reviews, guest posts, and interviews (and for more chances to win a copy).</p> <div> <ul> <li>6/11: <a href= "http://creativeyarnentrepreneur.com/mmtc1">Creative Yarn Entrepreneur</a></li> <li>6/12: <a href="http://americancrochet.com/" target= "_blank">American Crochet</a></li> <li>6/13: <a href="http://www.crochetconcupiscence.com/" target= "_blank">Crochet Concupiscence</a></li> <li>6/14: <a href="http://www.mooglyblog.com/" target= "_blank">Moogly</a> (Listen to my <a href= "http://creativeyarnentrepreneur.com/episode-23-diversifying-your-income-and-boosting-your-blogging-with-tamara-kelly-from-moogly/" target="_blank">interview with Tamara from Moogly here</a>!)</li> <li>6/15: <a href="http://yarnobsession.com/" target="_blank">Yarn Obsession</a> (Listen to my <a href= "http://creativeyarnentrepreneur.com/episode-32-journey-to-100k-monthly-blog-visitors-and-more-with-sedie-maruska/" target="_blank">interview with Sedie here</a>!)</li> <li>6/16: <a href="http://oombawkadesigncrochet.com/" target= "_blank">Oombawka Design Crochet</a></li> <li><span style="font-family: arial, sans, sans-serif;">6/17: <a href="http://www.creativeincomeblog.com/" target= "_blank">Creative Income Blog</a></span> </li> <li><span style="font-family: arial, sans, sans-serif;">6/18: <a href="http://undergroundcrafter.com/" target= "_blank">Underground Crafter</a></span></li> <li>6/19: <a href="http://kaleidoscopeartngifts.blogspot.com/" target="_blank">Kaleidoscope Art&Gifts</a></li> <li><span style="font-family: arial, sans, sans-serif;">6/20: <a href="http://www.fiberfluxblog.com/" target="_blank">Fiber Flux</a></span> </li> <li><span style="font-family: arial, sans, sans-serif;">6/21: <a href="http://thestitchinmommy.com/" target="_blank">The Stitchin' Mommy</a></span> <span style= "font-family: arial, sans, sans-serif;">(Listen to my <a href= "http://creativeyarnentrepreneur.com/episode-31-preparing-for-an-absence-from-your-business-collaboration-blog-monetization-and-more-with-amy-ramnarine/" target="_blank">interview with Amy here</a>!)</span></li> <li><span style="font-family: arial, sans, sans-serif;">6/22: <a href="http://cgoanow.blogspot.com/" target="_blank">CGOA Now!</a></span> </li> <li><span style="font-family: arial, sans, sans-serif;">6/23: <a href="http://www.samedinamicscrochet.com/" target="_blank">Same DiNamics Crochet</a></span> </li> <li><span style="font-family: arial, sans, sans-serif;">6/24: <a href="http://nap-timecreations.com/" target="_blank">Nap Time Creations</a></span> </li> <li><span style="font-family: arial, sans, sans-serif;">6/25: <a href="http://www.bustingstitches.com/" target="_blank">Busting Stitches</a></span> </li> <li><span style="font-family: arial, sans, sans-serif;">6/26: <a href="http://rhelena.com/" target="_blank">Rhelena's Crochet Blog</a></span> </li> <li><span style="font-family: arial, sans, sans-serif;">6/27: <a href="http://jessieathome.com/" target="_blank">Jessie At Home</a></span> </li> <li><span style="font-family: arial, sans, sans-serif;">6/28: <a href="http://www.rebeckahstreasures.com/" target= "_blank">Rebeckah's Treasures</a></span> </li> <li><span style="font-family: arial, sans, sans-serif;">6/29: <a href="http://crochetkitten.blogspot.com/" target= "_blank">Crochet Kitten</a></span> </li> <li><span style="font-family: arial, sans, sans-serif;">6/30: <a href="http://poetryinyarn.com/" target="_blank">Poetry in Yarn</a></span> <span style= "font-family: arial, sans, sans-serif;">(Listen to my <a href= "http://creativeyarnentrepreneur.com/episode-10-time-management-tips-an-interview-with-lindsey-stephens-from-poetry-in-yarn/" target="_blank">interview with Lindsey here</a>!)</span></li> <li><span style="font-family: arial, sans, sans-serif;">7/1: <a href="http://ambassadorcrochet.com/" target="_blank">Ambassador Crochet</a></span> </li> <li>7/2: <a href="http://persialou.com/" target="_blank">Persia Lou</a> (Listen to my <a href= "http://creativeyarnentrepreneur.com/episode-65-organizing-your-inspiration-branding-your-creative-business-and-working-with-brands-with-alexis-middleton-from-persia-lou/" target="_blank">interview with Alexis here</a>!)</li> <li>7/3: <a href="http://creativeyarnentrepreneur.com/mmtc2" target="_blank">Creative Yarn Entrepreneur</a>  </li> </ul> </div> <h2>Buy the book!</h2> <p>You can get the book in the following places:</p> <ul> <li>As a <a href="http://creativeyarnentrepreneur.com/mmtcreview" target="_blank">Kindle</a> or <a href= "https://store.kobobooks.com/en-us/ebook/make-money-teaching-crochet" target="_blank">Kobo</a> ebook,</li> <li>As a <a href="http://creativeyarnentrepreneur.com/mmtcreview" target="_blank">print Workbook Edition</a> (coming soon) including 15 worksheets, or </li> <li>As the <a href= "http://creativeyarnentrepreneur.com/mmtcgumroad" target= "_blank">Ultimate Printable Edition</a>, including 15 worksheets and 5 customizable forms for your teaching business.</li> </ul> <p>More details about the book are available at <a href= "http://creativeyarnentrepreneur.com/mmtc" target= "_blank">http://creativeyarnentrepreneur.com/mmtc</a>.</p> <h6>You can subscribe to the Creative Yarn Entrepreneur Show on on <a href= "https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ij3kaz7egu2damiuzksncudkp7u?t%3DCreative_Yarn_Entrepreneur_Show" target="_blank">Google Play Music</a>, <a href= "http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a>, <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a>, or <a href= "http://creativeyarnentrepreneur.com/TuneIn/" target= "_blank">TuneIn</a>.  Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a> or <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a> and <a href= "https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</h6>
Listen: podcast - audio/mpeg

Episode 65: Organizing Your Inspiration, Branding Your Creative Business, and Working with Brands with Alexis Middleton from Persia Lou
<p class="p1">Alexis Middleton is the crochet designer and craft blogger behind Persia Lou. I had the chance to meet her in person at the 2016 Snap! conference and we later scheduled a Skype interview to talk about the panel workshop, Generate and Pitch Ideas Like a Boss.</p> <h2>About Alexis Middleton </h2> <p class="p1"> </p> <p>Alexis is a work-at-home mother of three and a lifelong crafter. She learned to crochet from her great grandmother as a child but put down the hook until a few years ago. She started her blog, <a href="http://persialou.com/" target="_blank">Persia Lou</a>, as a place to share her crochet projects and it has since expanded to include other crafts and home decor projects, too. </p> <p>You can learn more about Alexis by visiting <a href= "http://persialou.com/" target="_blank">Persia Lou</a>. You can also follow Alexis online on <a href= "https://www.facebook.com/persialou" target="_blank">Facebook</a> | <a href="https://plus.google.com/+AlexisMiddletonPersiaLou" target= "_blank">G+</a> | <a href= "https://www.instagram.com/persialou/" target= "_blank">Instagram</a> | <a href= "https://www.pinterest.com/persialou/" target= "_blank">Pinterest</a> | <a href= "http://www.ravelry.com/designers/alexis-middleton" target= "_blank">Ravelry</a> | <a href="https://twitter.com/persialou" target="_blank">Twitter</a> | <a href= "https://www.youtube.com/channel/UCbwXTCvSAVd9l5sgf2kcwXg" target= "_blank">YouTube</a></p> <h2>About the interview</h2> <p>In this episode, I talk to Alexis about her panel workshop at Snap!, Generate and Pitch Ideas Like a Boss. (Her co-presenters were Colleen from <a href="http://www.lemonthistle.com/" target= "_blank">Lemon Thistle</a> and Sarah from <a href= "https://www.facebook.com/confettisunshine/">Confetti Sunshine</a>.) Alexis also answers listener questions from Angela at <a href="https://littlemonkeysdesigns.com/" target= "_blank">Little Monkeys Designs</a> and Carmen from <a href= "http://www.asimplehomestead.com/" target="_blank">A Simple Homestead</a>.</p> <p>Some of the topics we discussed included:</p> <ul> <li>Ways to organize your inspiration,</li> <li>Whether you should consider working for free or for product,</li> <li>How to ask brands to get paid,</li> <li>Creating a cohesive visual brand across your website, Instagram, and other social networks,</li> <li>Staying focused on your business goals, and</li> <li>Taking time off to refresh creatively.</li> </ul> <p>Listen to the podcast for more from Alexis about growing your blog and creative business.</p> <h2>Some announcements</h2> <ul> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">here</a>. In addition to podcast episodes, I share links with information that is helpful for small business owners.</li> <li>I’ll be at a The National NeedleArts Association <a href= "http://www.tnna.org/?page=Summer" target="_blank">summer trade show</a> on June 11, 2016. Will I see you there?</li> <li>I'll be speaking at <a href="http://www.blogher.com/blogher16" target="_blank">BlogHer'16</a> (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a 3<a href= "http://blogher.us12.list-manage.com/track/click?u=0a9590f5b5c1130ea43fdb3e3&id=2b2e69a680&e=5048432460" target="_blank">0% discount using this friends and family code</a>.</li> <li>The Creative Yarn Entrepreneur Show is now on Google Play Music. You can find links to the Show on your favorite apps on the <a href="http://creativeyarnentrepreneur.com/subscribe/" target= "_blank">Subscribe page</a>.</li> <li>Show your support for the Show by buying through our trusted partners. You can find more information on the <a href= "http://creativeyarnentrepreneur.com/support/" target= "_blank">Support the Show page</a>.</li> </ul> <h2>Share your feedback on this episode!</h2> <p>Did Alexis inspire you to "just keep going at it"? Share your comments in the show notes for this episode at <a href= "http://creativeyarnentrepreneur.com/episode65" target= "_blank">http://creativeyarnentrepreneur.com/episode65</a>. You can also comment in the <a href= "https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target= "_blank">@cyeshow</a>, add <a href= "http://plus.google.com/+mariesegaresundergroundcrafter" target= "_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on <a href= "https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ij3kaz7egu2damiuzksncudkp7u?t%3DCreative_Yarn_Entrepreneur_Show" target="_blank">Google Play Music</a>, <a href= "http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a>, <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a>, or <a href= "http://creativeyarnentrepreneur.com/TuneIn/" target= "_blank">TuneIn</a>.  Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a> or <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a> and <a href= "https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 64: Work with Red Heart as a Professional Crafter: An Interview with Carrie Leahew
<p class="p1">Carrie Leahew is the Senior Consumer Marketing Manager with Coats Crafts. She works most closely with Red Heart. We chatted at the 2016 Snap! conference about how professional crafters can work with Red Heart.</p> <h2>About Red Heart </h2> <p class="p1"><a href="http://www.coats.com/" target= "_blank">Coats</a> has been in business for over 250 years and is the world's leading industrial thread manufacturer. One in four garments in the world is made with Coats thread!</p> <p class="p2">Coats also manufactures <a href= "http://www.makeitcoats.com/en-us" target="_blank">consumer crafts supplies</a>, including sewing thread, zippers, fabric, Susan Bates crochet and knitting accessories, and, of course, <a href= "http://www.redheart.com/" target="_blank">Red Heart</a> yarns.</p> <p>You can learn more about Red Heart by visiting <a href= "http://www.redheart.com/" target="_blank">its website</a>. You can also follow Red Heart online on <a href="https://www.facebook.com/redheartyarns" target= "_blank">Facebook</a> | <a href= "https://plus.google.com/110380839059007647248" target= "_blank">G+</a> | <a href= "https://www.instagram.com/redheartyarns/" target= "_blank">Instagram</a> | <a href= "https://www.pinterest.com/redheartyarns/" target= "_blank">Pinterest</a> | <a href= "https://twitter.com/redheartyarns" target= "_blank">Twitter</a> | <a href= "https://www.youtube.com/user/redheartyarns" target= "_blank">YouTube</a></p> <h2>About the interview</h2> <p>In this episode, I talk with Carrie about all the ways that Red Heart works with professional crafters. Use the <a href= "http://www.redheart.com/ContactUs" target="_blank">Contact Us</a> page to reach out to Red Heart. Some of the possible collaborations we discussed are:</p> <ul> <li>Guest blogging opportunities,</li> <li>Yarn support for free crochet and knitting patterns or yarn crafts tutorials to be hosted on your own blog,</li> <li>Freelance design opportunities,</li> <li>Providing free products for charity projects or for giveaways, and</li> <li>An affiliate program (coming soon).</li> </ul> <p>While Red Heart generally works with established designers and organizes its own call for submissions, they are always open to receiving design proposals or inquiries from new designers and bloggers.</p> <p>Besides the Contact Us page, designers and bloggers with existing tutorials and patterns can reach out to the social media manager via direct messages to let Red Heart know about your existing work.</p> <p>You may also find this past episode, <a href= "http://creativeyarnentrepreneur.com/episode-34-how-to-source-yarn-inexpensively-for-your-business/" target="_blank">How to Source Yarn (Inexpensively) for Your Business</a>, helpful.</p> <p>Listen to the podcast for more hints from Carrie about working with Red Heart.</p> <h2>Some announcements</h2> <ul> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">here</a>. In addition to podcast episodes, I share links with information that is helpful for small business owners.</li> <li>I’ll be at a The National NeedleArts Association <a href= "http://www.tnna.org/?page=Summer" target="_blank">summer trade show</a> on June 11, 2016. Will I see you there?</li> <li>I'll be speaking at <a href="http://www.blogher.com/blogher16" target="_blank">BlogHer'16</a> (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a 3<a href= "http://blogher.us12.list-manage.com/track/click?u=0a9590f5b5c1130ea43fdb3e3&id=2b2e69a680&e=5048432460" target="_blank">0% discount using this friends and family code</a>.</li> <li>The Creative Yarn Entrepreneur Show is now on Google Play Music. You can find links to the Show on your favorite apps on the <a href="http://creativeyarnentrepreneur.com/subscribe/" target= "_blank">Subscribe page</a>.</li> <li>Show your support for the Show by buying through our trusted partners. You can find more information on the <a href= "http://creativeyarnentrepreneur.com/support/" target= "_blank">Support the Show page</a>.</li> </ul> <h2>Share your feedback on this episode!</h2> <p>Are you ready to reach out to Red Heart? Share your comments in the show notes for this episode at <a href= "http://creativeyarnentrepreneur.com/episode64" target= "_blank">http://creativeyarnentrepreneur.com/episode64</a>. You can also comment in the <a href= "https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target= "_blank">@cyeshow</a>, add <a href= "http://plus.google.com/+mariesegaresundergroundcrafter" target= "_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on <a href= "https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ij3kaz7egu2damiuzksncudkp7u?t%3DCreative_Yarn_Entrepreneur_Show" target="_blank">Google Play Music</a>, <a href= "http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a>, <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a>, or <a href= "http://creativeyarnentrepreneur.com/TuneIn/" target= "_blank">TuneIn</a>.  Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a> or <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a> and <a href= "https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 63: Blogging, Taking Risks in Your Business, and Working with Sponsors with Erica Dietz from 5 Little Monsters
<p>Erica Dietz from 5 Little Monsters had been blogging for less than a year when she started working with sponsors. We chatted at the 2016 Snap! conference about blogging, taking risks, how to work with sponsors, and more.</p> <h2>About Erica</h2> <p>Erica Dietz is the crochet, sewing, embroidery, and craft blogger behind <a href= "http://www.5littlemonsters.com/p/about-me_18.html" target= "_blank">5 Little Monsters</a>. She shares designs and tutorials on her blog and hosts the <a href= "http://www.5littlemonsters.com/search/label/Link%20Party" target= "_blank">Creatively Crafty Link Party</a> on Thursdays. Erica is also a stay-at-home mom to (you guessed it) 5 children.</p> <p>You can learn more about Erica by visiting <a href= "http://www.5littlemonsters.com/" target="_blank">5 Little Monsters</a>. You can also follow her online on <a href= "https://www.facebook.com/fivelittlemonsters" target= "_blank">Facebook</a> | <a href= "https://plus.google.com/+EricaDietz5littlemonsters/posts" target= "_blank">G+</a> | <a href= "https://www.instagram.com/fivelittlemonsters/" target= "_blank">Instagram</a> | <a href= "https://www.pinterest.com/fivelittlemonst/" target= "_blank">Pinterest</a> | <a href= "http://www.ravelry.com/designers/erica-dietz" target= "_blank">Ravelry</a> | <a href= "https://twitter.com/fivelittlemonst" target= "_blank">Twitter</a></p> <h2>About the interview</h2> <p>In this episode, I talk with Erica about a variety of topics, including the evolution of her business, how she started working with brands and sponsors, her tips for making connections at conferences, stepping out of your comfort zone, and the importance of follow up. She also shares an inspiring call to action at the end!</p> <h2>Some announcements</h2> <ul> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page<a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">here</a>. In addition to podcast episodes, I share links with information that is helpful for small business owners.</li> <li>I’ll be at a The National NeedleArts Association <a href= "http://www.tnna.org/?page=Summer" target="_blank">summer trade show</a> on June 11, 2016. Will I see you there?</li> <li>I'll be speaking at <a href="http://www.blogher.com/blogher16" target="_blank">BlogHer'16</a> (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a 3<a href= "http://blogher.us12.list-manage.com/track/click?u=0a9590f5b5c1130ea43fdb3e3&id=2b2e69a680&e=5048432460" target="_blank">0% discount using this friends and family code</a>.</li> <li>The Creative Yarn Entrepreneur Show is now on Google Play Music. You can find links to the Show on your favorite apps on the <a href="http://creativeyarnentrepreneur.com/subscribe/" target= "_blank">Subscribe page</a>.</li> <li>Show your support for the Show by buying through our trusted partners. You can find more information on the <a href= "http://creativeyarnentrepreneur.com/support/" target= "_blank">Support the Show page</a>.</li> </ul> <h2>Share your feedback on this episode!</h2> <p>Has Erica inspired you to "make it happen" in your business? Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/episode63" target="_blank">http://creativeyarnentrepreneur.com/episode63</a>. You can also comment in the <a href= "https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href= "https://www.facebook.com/CreativeYarnEntrepreneur/" target= "_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target= "_blank">@cyeshow</a>, add <a href= "http://plus.google.com/+mariesegaresundergroundcrafter" target= "_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on <a href= "https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&link=https://play.google.com/music/m/Ij3kaz7egu2damiuzksncudkp7u?t%3DCreative_Yarn_Entrepreneur_Show" target="_blank">Google Play Music</a>, <a href= "http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a>, <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a>, or <a href= "http://creativeyarnentrepreneur.com/TuneIn/" target= "_blank">TuneIn</a>.  Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target= "_blank">iTunes</a> or <a href= "http://creativeyarnentrepreneur.com/Stitcher/" target= "_blank">Stitcher</a> and <a href= "https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 62: Bootstrapping Your Business While Knowing When To Spend with Lorraine C. Ladish
<p>If you're like most home-based business owners, you're bootstrapping your business and keeping costs low with a DIY approach. In this episode, I interview author, speaker, and digital entrepreneur, Lorraine C. Ladish, about how she bootstrapped her business. We also discuss when to invest and spend in your business, taking risks, taking care of yourself, and more. Show notes for this episode are available at <a href="http://creativeyarnentrepreneur.com/episode62" target="_blank">http://creativeyarnentrepreneur.com/episode62</a>.</p> <h1>About Lorraine </h1> <div><span class="il">Lorraine C. Ladish is a bilingual author of more than 15 books, and a writer, editor, speaker, and digital entrepreneur. Lorraine is the founder and CEO of Viva Fifty!, a bilingual online community that celebrates being 50+. Lorraine is a contributing writer for <em>NBC News</em>, <em>Huffington Post</em>, <em>AARP</em>, <em>BabyCenter</em>, and <em>Mom.me</em>.</span></div> <div> </div> <div>You can learn more about Lorraine by visiting her <a href="http://www.lorrainecladish.com/" target="_blank">website</a> and <a href="http://www.vivafifty.com/" target="_blank">VivaFifty!</a> You can also follow her online on <a href="https://www.facebook.com/lorrainecladish" target="_blank">Facebook</a> | <a href="https://www.instagram.com/lorrainecladish/" target="_blank">Instagram</a> | <a href="https://www.linkedin.com/in/lorrainecladish" target="_blank">LinkedIn</a> | <a href="https://twitter.com/lorrainecladish" target="_blank">Twitter</a> </div> <h1>About the interview</h1> <p>In this episode, I talk with Lorraine about a variety of topics, including the evolution of her own business, taking risks and gaining confidence, bootstrapping vs. working with investors, staying true to yourself and your mission, and knowing when to spend on your business. Lorraine also talks about defining success and setting goals for your business, writing a book, and how her yoga practice keeps her pain free and reduces the stress of being an entrepreneur.</p> <h1>Some announcements</h1> <ul> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">here</a>. In addition to podcast episodes, I share links with information that is helpful for small business owners.</li> <li>I'll be at a The National NeedleArts Association <a href="http://www.tnna.org/?page=Summer" target="_blank">summer trade show</a> on June 11, 2016. Will I see you there?</li> <li>To enter the giveaway for a year of <a href="http://domain.me/" target="_blank">domain.Me</a> domain registration, share your audio feedback with me via email or by calling the hotline by April 30, 2016.</li> </ul> <h1>Share your feedback on this episode!</h1> <p>Has Lorraine changed (or confirmed) your views about when to bootstrap and when to invest? Share your share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/episode62" target="_blank">http://creativeyarnentrepreneur.com/episode62</a>. You can also comment in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

CYES061: The National NeedleArts Association (TNNA) Membership and Trade Show for Newbies with Beth Whiteside
<p>Have you considered joining The National NeedleArts Association (TNNA)? In this episode, I interview knitting teacher, designer, and tech editor, Beth Whiteside, about the benefits of membership, newly formed Business and Creative Services sector, and power tips for getting the most out of the TNNA trade show. Show notes for this episode, including links to all the resources mentioned, are available at <a href="http://creativeyarnentrepreneur.com/episode61" target="_blank">http://creativeyarnentrepreneur.com/episode61</a>.</p> <h1>About Beth</h1> <div><span class="il">Beth Whiteside</span> is a knitting teacher, designer, and technical editor whose curiosity has led her to visit many countries (stranded color, EPS, k1b, lace, ...) on the knitting-world map. Originally from New England, she now lives in San Francisco, where mountains, ocean, and Haight Street are always good sources of inspiration. She has been teaching locally since 2003, and nationally since 2005. What she loves most about teaching is finding ways to make light bulbs pop on in her students' heads and helping them grow as knitters.</div> <div> </div> <div>You can learn more about Beth by visiting her website,  <a href="http://bethwhitesidedesign.com" target="_blank">Beth Whiteside Design</a>. You can also follow her online on <a href="https://www.facebook.com/bethwhitesidedesign" target="_blank">Facebook</a> | <a href="https://www.instagram.com/bethwaaa/" target="_blank">Instagram</a> | <a href="http://www.ravelry.com/designers/beth-whiteside" target="_blank">Ravelry</a> | <a href="https://twitter.com/bethwaaa/" target="_blank">Twitter</a> </div> <h1>About the interview</h1> <p>In today's episode, I talk with Beth about the evolution of her own business, Beth Whiteside Design, and her involvement with The National NeedleArts Association for the past 10 years. We talk about Affiliate membership, attending the trade shows, and the newly formed Business and Creative Service sector, which focuses on individuals and agencies that offer creative and business services to the needlearts industry including authors, bookkeepers/accountants, copy editors, designers, fiber artists, finishers, graphic designers, illustrators, marketing specialists, photographers, teachers (business­-to-­business and consumer), technical editors, website developers, and those in video production.</p> <p> </p> <h1>Resources mentioned in this episode</h1> <p>You can find The National NeedleArts Association online at <a href="http://www.tnna.org/" target="_blank">its website</a>. Follow TNNA on <a href="https://www.facebook.com/TNNAORG/" target="_blank">Facebook</a> | <a href="https://www.instagram.com/TNNAorg/" target="_blank">Instagram</a> | <a href="https://www.pinterest.com/NeedleartsAssn/" target="_blank">Pinterest</a> | <a href="https://twitter.com/TNNAorg" target="_blank">Twitter</a>.</p> <p>Links to other TNNA resources we mentioned:</p> <ul> <li>You can learn more about membership types <a href="http://www.tnna.org/?Membership" target="_blank">here</a>. Most regular listeners will probably fall into the <a href="http://www.tnna.org/?Affiliate" target="_blank">Affiliate member</a> category, with the exception of indie dyers, spinners, and other yarnies (and yarn shop owners). For yarnies who sell directly to consumers, <a href="http://www.tnna.org/?Retail" target="_blank">Retail</a> membership is less expensive than <a href="http://www.tnna.org/?Wholesale" target="_blank">Wholesale</a> membership, but doesn't allow you to exhibit at the trade shows. There is also a <a href="http://www.tnna.org/?Student" target="_blank">Student</a> membership option.</li> <li>You can find a list of upcoming TNNA events, including trade shows and webinars, <a href="http://www.tnna.org/events/event_list.asp?cid=4571" target="_blank">here</a>.</li> <li>Details about this summer's trade show, scheduled for mid-June, 2016, in Washington, D.C., <a href="http://www.tnna.org/?page=Summer" target="_blank">are available here</a>.</li> </ul> <p>I also mentioned a previous episode that you may want to go back and listen to:</p> <ul> <li>Episode 33: <a href="http://creativeyarnentrepreneur.com/episode-33-7-steps-for-pitching-your-ideas-for-workshops-presentations-and-panel-sessions-to-conferences-and-events/" target="_blank">7 Steps for Pitching Your Ideas for Workshops, Presentations, and Panel Sessions to Conferences and Events</a></li> </ul> <h1>Some announcements</h1> <ul> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">here</a>. In addition to podcast episodes, I share links with information that is helpful for small business owners.</li> <li>I'll be facilitating a roundtable at the <a href="http://snapconference.com/" target="_blank">Snap Conference</a> for DIY and food bloggers and creators. If you'll be in Salt Lake City, Utah from April 14-16, 2016, I hope to see you there! The roundtable, <a href="http://sched.co/6BjL" target="_blank">Podcasting 101: Connect with Your Fans, Spread Your Message, and Build Your Brand Through Audio</a>, will be repeated twice on Friday, April 15 from 1-2:30 p.m.</li> <li>Beth convinced me that there is value in attending a TNNA trade show for one day, so I'll be at <a href="http://www.tnna.org/?page=Summer" target="_blank">the summer trade show</a> on June 11, 2016. Will I see you there?</li> <li>To enter the giveaway for a year of <a href="http://domain.me/" target="_blank">domain.Me</a> domain registration, share your audio feedback with me via email or by calling the hotline by April 30, 2016.</li> </ul> <h1>Share your feedback on this episode!</h1> <p>Are you considering TNNA membership, or are you already a member? Share your share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/episode61" target="_blank">http://creativeyarnentrepreneur.com/episode61</a>. You can also comment in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Being a Mompreneur, Staying Positive and More with Elayna Fernandez from The Positive Mom
<p>I interview Elayna Fernandez, author, speaker, and owner of The Positive Mom. Show notes for this episode, including links to all the resources mentioned, are available at <a href="http://creativeyarnentrepreneur.com/episode60" target="_blank">http://creativeyarnentrepreneur.com/episode60</a>.</p> <h1>About Elayna</h1> <p>Elayna Fernandez is an author, international keynote speaker, and a key Latina influencer and storyteller through <a title="The Positive Mom blog by Elayna Fernandez" href="http://thepositivemom.com/">ThePositiveMOM.com</a>. She lives with her loving husband and her three brilliant bilingual daughters (and home school students) in Fort Worth, Texas.</p> <p>Elayna’s mission is to encourage, empower, and equip moms to have more influence at home, more impact in the world, and more income to make it happen. Elayna is also an award-winning <a title="Guerrilla Marketing Course and Certification Program" href="http://thepositivemom.com/guerrilla-marketing-course-and-certification-program" target="_blank">Certified Guerrilla Marketing Master Trainer</a> and the creator of the Guerrilla Positioning System™ (<a title="Guerrilla Positioning System" href="http://thepositivemom.com/guerrilla-positioning-system" target="_blank">GPS</a>) for mompreneurs or aspiring mompreneurs who want to increase their Credibility, Visibility and Profitability™.</p> <p>You can learn more about Elayna by visiting her blog, <a href="http://www.thepositivemom.com/">ThePositiveMOM.com</a>. You can follow her online at <a href="https://www.facebook.com/thepositivemom" target="_blank">Facebook</a> | <a href="https://plus.google.com/u/0/+ThePositiveMOMblog/posts" target="_blank">G+</a> | <a href="https://www.instagram.com/thepositivemom/" target="_blank">Instagram</a> | <a href="https://www.linkedin.com/in/thepositivemom" target="_blank">LinkedIn</a> | <a href="https://www.pinterest.com/thepositivemom/" target="_blank">Pinterest</a> | <a href="https://twitter.com/thePositiveMOM_" target="_blank">Twitter</a> | <a href="https://www.youtube.com/channel/UCxz1E3sijyaKdJFo9eE5lxA" target="_blank">YouTube</a></p> <h1>About the interview</h1> <p>I had the chance to meet up with Elayna in person at the <a href="http://www.weallgrowsummit.com/" target="_blank">#WeAllGrow Summit</a> by <a href="http://www.latinabloggersconnect.com/" target="_blank">Latina Bloggers Connect</a> in Long Beach, California. She was part of a very inspiring keynote panel. In the interview, Elayna shares her suggestions for involving your family in your home-based business, talks about how she uses her morning ritual to set herself up for success, gives recommendations for dealing with negative feedback and negative energy, and explains the way she organizes her time so she can be more productive.</p> <h1>Resources mentioned in this episode</h1> <p>Elayna recommends the following:</p> <ul> <li><em>The Four Agreements: A Practical to Personal Freedom </em>by Don Miguel Ruiz</li> <li><a href="http://www.5lovelanguages.com/" target="_blank">The 5 Love Languages</a> website</li> </ul> <h1>Some announcements</h1> <ul> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">here</a>. In addition to podcast episodes, I share links with information that is helpful for small business owners.</li> <li>I'll be facilitating a roundtable at the <a href="http://snapconference.com/" target="_blank">Snap Conference</a> for DIY and food bloggers and creators. If you'll be in Salt Lake City, Utah from April 14-16, 2016, I hope to see you there! The roundtable, <a href="http://sched.co/6BjL" target="_blank">Podcasting 101: Connect with Your Fans, Spread Your Message, and Build Your Brand Through Audio</a>, will be repeated twice on Friday, April 15 from 1-2:30 p.m.</li> <li>Host your own TurboTax House Party and save 50% on your taxes by <a href="http://www.houseparty.com/link/54e3fb68" target="_blank">registering here</a> by March 31, 2016..</li> <li>To enter the giveaway for a year of <a href="http://domain.me/" target="_blank">domain.Me</a> domain registration, share your audio feedback with me via email or by calling the hotline by April 30, 2016.</li> </ul> <h1>Share your feedback on this episode!</h1> <p>Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/episode60" target="_blank">http://creativeyarnentrepreneur.com/episode60</a>, in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 59: An Interview with Kara Gott Warner
<p>Today's episode is a double header. I'm interviewing Kara Gott Warner, host of <a href="http://www.powerpurlspodcast.com/" target="_blank">Power Purls Podcast</a>, and she's interviewing me! Read on for more details and then have a listen to both episodes.</p> <h1>About Kara Gott Warner</h1> <p>Kara is the Executive Editor of <a href="http://www.creativeknittingmagazine.com/" target="_blank"><em>Creative Knitting</em> magazine.</a> She began her career in the yarn industry as a knitting designer in 2002. Kara's designs have been published in several magazines, including <em>Creative Knitting</em>, <em>Vogue Knitting</em>, <em>Family Circle Easy Knitting</em>, and <em>Interweave Knits</em>. Kara has also worked as a technical illustrator, working with craft book publishers such as Random House, Lark Books, Sterling Publishing and F+W. Kara joined Annie’s Publishing in 2008 as knitting book editor, and she became the Executive Editor of <em>Creative Knitting</em> and Annie’s knitting publications.</p> <p>Kara's also a podcast host! Her first show, the <a href="http://karagottwarner.com/morning-cool-down/" target="_blank">Morning Cooldown</a> is a seasonal program that is currently on hiatus. Knitters and yarn industry folks may prefer her latest show, <a href="http://www.powerpurlspodcast.com/" target="_blank">Power Purls Podcast</a>, where she loves to dig deep and ask those burning questions about what turned her guests on to the “two sticks and fiber,” in the first place, and what keeps their needles moving.</p> <p>You can find Kara online on <a href="http://karagottwarner.com/" target="_blank">her website</a>, as well as on <a href="https://www.facebook.com/karagottwarner" target="_blank">Facebook</a>, <a href="https://plus.google.com/u/0/118034422393512688396/posts" target="_blank">G+</a>, and <a href="https://twitter.com/karaknits" target="_blank">Twitter</a>.</p> <h1>About the interview</h1> <p>Kara shares an editor's perspective on the magazine design submission process, along with tips for increasing your likelihood of getting a design accepted, and how to build a strong relationship with a magazine as a freelancer.</p> <p>We also talk about the importance of networking within the industry, developing multiple streams of income, and using morning rituals to increase your productivity.</p> <h1>Resources mentioned in this episode</h1> <p>Kara recommends the following books:</p> <ul> <li><em>The Miracle Morning </em>by Hal Elrod</li> <li><em>Big Magic </em>by Elizabeth Gilbert</li> <li>Jocelyn Glei's <em>Make Your Mark</em>, <em>Manage Your Day-to-Day</em>, and <em>Maximize Your Potential</em>, </li> <li><em>Designing Knitwear </em>by Deborah Newton</li> <li><em>Knitwear Design Workshop </em>by Shirley Paden</li> <li><em>Sweater Design in Plain English</em> by Maggie Righetti</li> </ul> <p>You may want to listen to these back episodes of the Creative Yarn Entrepreneur Show for more discussion about topics addressed in this episode:</p> <ul> <li>Episode 1: <a href="http://creativeyarnentrepreneur.com/episode-1-identify-the-right-magazines-to-target/" target="_blank">Identify the Right Magazines to Target for Your Article, Tutorial, and Design Submissions</a></li> <li>Episode 43: <a href="http://creativeyarnentrepreneur.com/episode-43-10-tips-for-attending-and-getting-the-most-out-of-your-first-blogging-or-social-media-conference/" target="_blank">10 Tips for Attending (and Getting the Most Out of) Your First Blogging or Social Media Conference</a></li> <li>Episode 49: <a href="http://creativeyarnentrepreneur.com/episode-49-how-to-submit-crochet-or-knitting-design-proposals-to-magazines/" target="_blank">How to Submit Crochet or Knitting Design Proposals to Magazines</a></li> <li>Episode 56: <a href="http://creativeyarnentrepreneur.com/episode-56-6-income-streams-for-yarn-related-businesses/" target="_blank">6 Income Streams for Yarn-Related Businesses</a></li> </ul> <h1>Some announcements</h1> <ul> <li>You can find <a href="http://www.powerpurlspodcast.com/022-marie-segares/" target="_blank">Kara's interview with me on Power Purls here</a>.</li> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">here</a>. In addition to podcast episodes, I share links with information that is helpful for small business owners.</li> <li>I'll be facilitating a roundtable at the <a href="http://snapconference.com/" target="_blank">Snap Conference</a> for DIY and food bloggers and creators. If you'll be in Salt Lake City, Utah from April 14-16, 2016, I hope to see you there! The roundtable, <a href="http://sched.co/6BjL" target="_blank">Podcasting 101: Connect with Your Fans, Spread Your Message, and Build Your Brand Through Audio</a>, will be repeated twice on Friday, April 15 from 1-2:30 p.m.</li> </ul> <h1>Share your feedback on this episode!</h1> <p>Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/episode59" target="_blank">http://creativeyarnentrepreneur.com/episode59</a>, in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 58: How To Organize and Participate in Multi-Business Collaborations
<p>This episode is all about multi-business collaborations, including blog hops, multi-designer make-a-longs, and in-person events. I share 4 reasons you might want to participate in such a collaboration, 7 tips for organization a multi-business collaboration, and 5 ways for being an ideal collaborator when you're not organizing the event.</p> <h2>First, some examples of multi-business collaborative events (online and offline)</h2> <p>I share several examples in the episode, including...</p> <ul> <li><a href="http://americancrochet.com/wonder-crochet-blanket-2016-cal-american-crochet-2/" target="_blank">Wonder Blanket crochet-a-long</a>, organized by <a class="ProfileHeaderCard-screennameLink u-linkComplex js-nav" title="https://twitter.com/CrochetAmerican" href="https://twitter.com/CrochetAmerican" target="_blank">@<span class="u-linkComplex-target">CrochetAmerican</span></a>,</li> <li><a href="http://www.mooglyblog.com/mooglycal2016-block-1/" target="_blank">Moogly Afghan crochet-a-long</a>, organized by <a class="ProfileHeaderCard-screennameLink u-linkComplex js-nav" title="@mooglyblog" href="https://twitter.com/mooglyblog" target="_blank">@<span class="u-linkComplex-target">mooglyblog</span></a><span class="u-linkComplex-target">,</span></li> <li><span class="u-linkComplex-target"><span class="u-linkComplex-target"><span class="u-linkComplex-target"><a href="http://thestitchinmommy.com/category/scarfofthemonthclub" target="_blank">Scarf of the Month Club</a>, co-hosted by </span></span></span><a class="ProfileHeaderCard-screennameLink u-linkComplex js-nav" title="@OombawkaDesign" href="https://twitter.com/OombawkaDesign" target="_blank">@<span class="u-linkComplex-target">OombawkaDesign</span></a> and <a class="ProfileHeaderCard-screennameLink u-linkComplex js-nav" title="@stitchin_mommy" href="https://twitter.com/stitchin_mommy" target="_blank">@<span class="u-linkComplex-target">stitchin_mommy</span></a> (Listen to my interview with Amy in <a href="http://creativeyarnentrepreneur.com/episode-31-preparing-for-an-absence-from-your-business-collaboration-blog-monetization-and-more-with-amy-ramnarine/" target="_blank">Episode 31 here</a>),</li> <li><a href="https://twitter.com/Crochetville" target="_blank">@<span class="u-linkComplex-target">Crochetville</span></a>'s annual blog tour for <a href="http://crochetville.com/press-release-crochetville-sponsors-4th-annual-national-crochet-month-blog-tour/" target="_blank">National Crochet Month</a>, and</li> <li><a class="ProfileHeaderCard-screennameLink u-linkComplex js-nav" title="@Jessie_AtHome" href="https://twitter.com/Jessie_AtHome" target="_blank">@<span class="u-linkComplex-target">Jessie_AtHome</span></a>'s <a href="http://jessieathome.com/yarn-and-wine-tasting-2016/" target="_blank">Yarn and Wine Tasting</a>.</li> </ul> <h1>4 reasons you might want to participate in a multi-business collaboration</h1> <p>There are many reasons you may want to participate in such an event, but here are the four major ones:</p> <ul> <li>Introduce your business to a new audience and expand your reach.</li> <li>Network with other businesses and sponsors you may not have access to on your own.</li> <li>Earn more money.</li> <li>Develop friendships with like-minded business owners.</li> </ul> <p>I share more details about each of these in the episode.</p> <h1>So, are you ready to organize one of these collaborative shindigs?</h1> <p>If so, here are 7 tips for successfully organizing a collaborative event.</p> <ul> <li>Manage your fear of rejection.</li> <li>Decide who's in charge.</li> <li>Choose to curate or have open invitations.</li> <li>Get organized.</li> <li>Invite and follow up.</li> <li>Reach out to sponsors.</li> <li>Keep your word and thank your collaborators.</li> </ul> <p>I go into more detail about each tip in the episode.</p> <h1>Hmm, that sounds hard. I'd rather participate than organize.</h1> <p>Here are 6 ways to be an ideal collaborator that gets invited back again and again.</p> <ul> <li>Join groups.</li> <li>Read and follow directions.</li> <li>Ask questions if you're confused or have concerns.</li> <li>Communicate, especially about problems or delays.</li> <li>Promote the entire event/collaboration, not just your participation in it.</li> </ul> <p>And, for bonus brownie points, offer to help the organizer(s). I share more details on each way in the episode.</p> <h1>Some announcements</h1> <ul> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">here</a>. In addition to podcast episodes, I share links with information that is helpful for small business owners.</li> <li>I'll be part of the <a href="http://weallgrowsummit2016bylatinablogg.sched.org/event/5e2k?iframe=no" target="_blank">Access Your Audience Through Podcasts</a> panel at the <a href="http://www.weallgrowsummit.com/" target="_blank">#WeAllGrow Summit</a> by <a href="http://www.latinabloggersconnect.com/" target="_blank">Latina Bloggers Connect</a> in Long Beach, California. If you're attending the Summit from March 3-5, 2016, let me know!</li> <li>I'll be presenting a Podcasting 101 workshop at the <a href="http://snapconference.com/" target="_blank">Snap Conference</a> for DIY and food bloggers and creators. If you'll be in Salt Lake City, Utah from April 14-16, 2016, I hope to see you there!</li> </ul> <h1>Have you participated in a multi-business collaboration before? What have you learned? Do you plan to collaborate with other businesses in 2016?</h1> <p>Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/episode58" target="_blank">http://creativeyarnentrepreneur.com/episode58</a>, in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 57: Butterscotch Press Business Services for Yarn Industry Indies, an Interview with Polly Hammond
<p>I interviewed Polly Hammond from Butterscotch Press about the business services she offers to yarn industry indies, including pattern support, marketing and social media, website and visual branding services, and coaching.</p> <h2>About Butterscotch Press</h2> <p>Polly Hammond is a former yarn shop owner who launched <a href="http://butterscotchpress.com/" target="_blank">Butterscotch Press</a> to provide support services to yarn-related businesses (especially knitting designers). You can learn more about her background and the services Butterscotch Press offeres in the interview, and find her online on <a href="https://www.facebook.com/butterscotchpress" target="_blank">Facebook</a>, <a href="https://twitter.com/ButterscotchPR" target="_blank">Twitter</a>, <a href="https://www.instagram.com/mme_hammond/" target="_blank">Instagram</a>, <a href="https://www.pinterest.com/mme_hammond/" target="_blank">Pinterest</a>, and <a href="https://dribbble.com/ButterscotchPress" target="_blank">Dribbble</a>.</p> <h2>Some announcements:</h2> <ul> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the new page <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">here</a>. In addition to podcast episodes, I share links to information that is helpful for small business owners.</li> <li>I'll be part of the <a href="http://weallgrowsummit2016bylatinablogg.sched.org/event/5e2k?iframe=no" target="_blank">Access Your Audience Through Podcasts</a> panel at the <a href="http://www.weallgrowsummit.com/" target="_blank">#WeAllGrow Summit</a> by <a href="http://www.latinabloggersconnect.com/" target="_blank">Latina Bloggers Connect</a> in Long Beach, California. If you're attending the Summit from March 3-5, 2016, let me know!</li> <li>I'll be presenting a Podcasting 101 workshop at the <a href="http://snapconference.com/" target="_blank">Snap Conference</a> for DIY and food bloggers and creators. If you'll be in Salt Lake City, Utah from April 14-16, 2016, I hope to see you there!</li> </ul> <h1>Which of these business services do you outsource?</h1> <p>Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/episode57" target="_blank">http://creativeyarnentrepreneur.com/episode57</a>, in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p> <p> </p>
Listen: podcast - audio/mpeg

Episode 56: 6 Income Streams for Yarn-Related Businesses
<p>I share six different income streams for yarn-related business owners to consider in this episode. Many of us start our own businesses part time and by leveraging our existing skills. As you plan for expansion in 2016 and beyond, consider these different options for earning money for your business.</p> <h2>Six Income Streams for Your Yarn-Related Business</h2> <p>Here are some options to consider. Most successful businesses have a combination of income streams which helps to mitigate risk and to standardize cash flow.</p> <ul> <li><strong>Consumer Products:</strong> This is a very broad category including... <ul> <li>Handmade products you sell directly to the end user (e.g., crochet/knit finished objects, artisan hooks and needles, hand dyed or hand spun yarn),</li> <li>Handmade products you sell via retailers (wholesale or consignment),</li> <li>Items you purchase from a manufacturer/wholesaler and resell,</li> <li>Digital products you sell directly to the end user (e.g., patterns, ebooks), and</li> <li>Services including teaching face-to-face and online.</li> </ul> </li> <li><strong>Advertising and Sponsorship:</strong> You may work with an ad network (like <a href="Google AdSense" target="_blank">Google AdSense</a>, <a href="http://www.media.net/" target="_blank">Media.net</a>, <a href="http://rivitmedia.com/" target="_blank">Rivit</a>, etc.), negotiate your own relationships with brands, or use a service like <a href="https://app.passionfruitads.com/" target="_blank">Passionfruit Ads</a>. </li> <li><strong>Affiliate Marketing:</strong> As an affiliate, you promote another company's products and earn a commission when items are purchased through you. You can find a list of companies that I'm an affiliate for <a href="http://creativeyarnentrepreneur.com/legal/" target="_blank">here</a>.</li> <li><strong>Business to Business Services:</strong> Many yarn-related business owners provide services to other businesses on a freelance or contractual basis. Some examples include writing, designing patterns, tech editing, sample making, social media coordination, and virtual assistance.</li> <li><strong>Membership/Subscriptions:</strong> Magazines, pattern subscriptions, and yarn clubs are some examples of yarn-related membership and subscription options.</li> <li><strong>Crowdfunding:</strong> Crowdfunding can be used in exchange for product pre-orders through <a href="https://www.kickstarter.com/" target="_blank">KickStarter</a>, <a href="https://www.indiegogo.com/" target="_blank">IndieGogo</a>, and other services, or by allowing your fans to support your business on an ongoing basis through <a href="https://www.patreon.com/" target="_blank">Patreon</a> and related services. </li> </ul> <h2>Other Resources mentioned in this episode</h2> <ul> <li>Listen to the <a href="http://creativeyarnentrepreneur.com/tag/crochet-knitting-design-self-publishing-mini-series/" target="_blank">Crochet & Knitting Design & Self-Publishing Mini Series</a> episodes</li> </ul> <h2>Some announcements:</h2> <ul> <li>I'm switching to a biweekly schedule. (The every two weeks biweekly, not the twice a week biweekly.)</li> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the new page <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">here</a>. In addition to podcast episodes, I share at least two links every day with information that is helpful for small business owners.</li> <li>I'll be part of the <a href="http://weallgrowsummit2016bylatinablogg.sched.org/event/5e2k?iframe=no" target="_blank">Access Your Audience Through Podcasts</a> panel at the <a href="http://www.weallgrowsummit.com/" target="_blank">#WeAllGrow Summit</a> by <a href="http://www.latinabloggersconnect.com/" target="_blank">Latina Bloggers Connect</a> in Long Beach, California. If you're attending the Summit from March 3-5, 2016, let me know!</li> <li>I'll be presenting a Podcasting 101 workshop at the <a href="http://snapconference.com/" target="_blank">Snap Conference</a> for DIY and food bloggers and creators. If you'll be in Salt Lake City, Utah from April 14-16, 2016, I hope to see you there!</li> </ul> <h1>Which income streams are you using in your business? Do you plan to add others in 2016?</h1> <p>Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/episode56" target="_blank">http://creativeyarnentrepreneur.com/episode56</a>, in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p> <p> </p>
Listen: podcast - audio/mpeg

Episode 55: Email Marketing 101: Or, Why and How to Set Up an Email List for Your Creative Business
<p>If setting up (or enhancing) an email list for your business is on your list of New Year’s Resolutions, listen to this episode.</p> <p>In this episode, I talk about why you should start an email list, how to get started, the different approaches you can take to an email list, and how to grow your subscriber base.</p> <h2>Why should you have an email list?</h2> <p>Here are just a few reasons why having an email list by benefit your business.</p> <ul> <li>It provides you with a direct connection to your fanbase without another platform as an intermediary.</li> <li>People check their email regularly throughout the day, so you can connect with them on their schedule.</li> <li>Your subscribers will have a direct, individual connection to your emails (rather than the feeling of being "broadcasted at" that comes with social media posting).</li> <li>Business report seeing boosts in sales after sending out emails to their subscribers.</li> <li>When your business faces another disruption (e.g., your website goes down), it's a great way of letting your audience know what is happening.</li> </ul> <h2>How should you set up an email list?</h2> <p>The most important thing is to get started, not to develop the most masterful email strategy that ever existed. You can always improve and update over time.</p> <p>I recommend starting with <a href="https://madmimi.com/" target="_blank">MadMimi</a> or <a href="http://mailchimp.com/" target="_blank">MailChimp</a>, both of which have permanently free accounts for small subscriber lists. Both offer affordable plans for people with smaller lists, as well, so you can grow your list before spending a lot of time researching different companies and features. MadMimi is a bit easier (more "low tech") to use, while MailChimp offers more features in its free plan.</p> <h2>How should you approach your email list?</h2> <p>There are several simple options to consider for your email list.</p> <ul> <li><strong>RSS feed:</strong> If you have a website or blog that you update with some regularity, you can set up an RSS feed so that your subscribers are alerted via email to any new posts on your site.</li> <li><strong>Newsletter:</strong> You may want to write an email to your list on a regular basis (e.g., weekly, biweekly, monthly, quarterly). This can include links to your latest posts, original content for subscribers, roundups of relevant information you’ve found online, and more.</li> <li><strong>Updates:</strong> You may choose to send sporadic emails to your list when something new happens in your business (e.g., a new product is released, you’re teaching a new class, or there’s a sale).</li> <li><strong>Autoresponders:</strong> You may choose to set up a sequence of replies that are automatically delivered to your subscribers on a schedule based on when they subscribed. For example, the first email can be sent one day after they subscribe and the second email can be sent two weeks after they subscribe.</li> </ul> <p>Listen to the episode for more details about each approach.</p> <h2>How do you get subscribers?</h2> <p>Once you understand your approach, you can start recruiting subscribers. Consider letting potential subscribers know more about your approach wherever they can opt-in to subscribe.</p> <p>Here are some other ways to grow your email list.</p> <ul> <li><strong>Update your website:</strong> Include subscription opt-ins in a sidebar, your About and Contact pages, and even in posts on your site.</li> <li><strong>Update your social media profiles: </strong>Use the “sign up” option on your Facebook page, and include a link to your email list on your Ravelry, Etsy, G+, and other social profiles.</li> <li><strong>Update your “thank you” message:</strong> Change the automatic reply sent to your customers on Etsy and Ravelry (or other marketplaces) to include a link to your mailing list.</li> <li><strong>Giveaways:</strong> Some companies offer giveaways to their subscribers as an incentive to encourage people to sign up.</li> <li><strong>Lead magnet:</strong> Offer a free ebook, checklist, or other desirable product “in exchange” for a subscription. <strong>Tip: Do not get stuck on this. If you don’t have a lead magnet, you can still start an email list.</strong></li> </ul> <h2>Resources mentioned in this episode</h2> <ul> <li>Listen to <a href="http://creativeyarnentrepreneur.com/episode-27-connecting-with-your-mailing-list-and-more-with-vashti-braha/" target="_blank">Episode 27: Connecting with Your Mailing List and More with Vashti Braha</a> to learn more about Vashti's approach to her email list and how it impacts her business.</li> <li>Read <a href="http://www.forbes.com/sites/constantcontact/2015/09/17/10-reasons-to-use-email-marketing-as-told-by-small-businesses/" target="_blank">10 Reasons To Use Email Marketing (As Told By Small Businesses)</a> on Forbes</li> <li>Check out <a href="http://amylynnandrews.com/useletter/" target="_blank">the Useletter</a> by Amy Lynn Andrews as an example of a curated/roundup approach to an email list</li> <li>Read more about (or sign up for) a free <a href="https://madmimi.com/" target="_blank">MadMimi</a> or <a href="http://mailchimp.com/" target="_blank">MailChimp</a> account</li> </ul> <h2>Some announcements:</h2> <ul> <li>I'm bringing back 31 Days to Pod Launch, a 31-day challenge to guide you through a DIY approach to setting up your own podcast, as a free email course in 2016. You can find out the details and <a href="http://creativeyarnentrepreneur.com/31-days-to-pod-launch-email-course/" target="_blank">sign up here</a>.</li> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the new page <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">here</a>. In addition to podcast episodes, I share at least two links every day with information that is helpful for small business owners.</li> <li>Please take a moment to fill out the <a href="http://goo.gl/forms/NWq1k33F4N" target="_blank">listener survey</a> and share your feedback for upcoming episodes.</li> </ul> <h1>Do you have an email list? What approach(es) do you use? What email subscriber provider do you use?</h1> <p>Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/episode55" target="_blank">http://creativeyarnentrepreneur.com/episode55</a>, in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p> <p> </p>
Listen: podcast - audio/mpeg

Episode 54: Time Management for Your Part-Time or Side Business
<p>Time management can be more challenging for part-time business owners. Whether you work full time, run another business part time, or rely on several part time jobs or gigs, if your yarn-related business is part time, you may struggle to manage your time and stay productive.</p> <p>In this episode, I share my time management approach to being a part-time business owner:</p> <ol> <li>Start by setting your short- and long-term goals</li> <li>Look for "chunks" of time in your schedule that can be devoted to your business</li> <li>Arrange the activities required to meet your goals into types of tasks</li> <li>Organize the tasks into your available time slots</li> <li>Find a time management system that works for you</li> <li>Don't compare yourself to other businesses (especially those run by full timers)</li> <li>Find social support</li> </ol> <p>You can hear more details by listening to this episode.</p> <p>If you struggle with time management, you may also want to listen to <a href="http://creativeyarnentrepreneur.com/episode-10-time-management-tips-an-interview-with-lindsey-stephens-from-poetry-in-yarn/" target="_blank">Episode 10: Time Management Tips: An Interview with Lindsey Stephens from Poetry In Yarn</a>.</p> <h2>Some announcements:</h2> <ul> <li>I'm bringing back 31 Days to Pod Launch, a 31 challenge to guide you through a DIY approach to setting up your own podcast, as a free email course in 2016. You can find out the details and <a href="http://creativeyarnentrepreneur.com/31-days-to-pod-launch-email-course/" target="_blank">sign up here</a>.</li> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the new page <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">here</a>. In addition to podcast episodes, I share at least two links every day with information that is helpful for small business owners.</li> <li>Please take a moment to fill out the <a href="http://goo.gl/forms/NWq1k33F4N" target="_blank">listener survey</a> and share your feedback for upcoming episodes.</li> </ul> <h1>What time management strategies, tips, and tools have worked for you?</h1> <p>Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/episode54" target="_blank">http://creativeyarnentrepreneur.com/episode54</a>, in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 53: What To Do When You're Not Feeling Inspired for Your Creative Business
<p>As creative business owners, we thrive on feeling inspired. But what about those days when you just aren't feeling inspired or creative? I share 5 things that I do when I'm not feeling inspired to keep my business moving forward.</p> <ul> <li>Work through it</li> <li>Focus on other crafts</li> <li>Do a "mindless project"</li> <li>Take a break from the creative side of your business</li> <li>Express gratitude to someone else</li> </ul> <p>Other resources mentioned in this episode:</p> <ul> <li>Interview with Steven Pressfield <a href="http://www.thecreativepenn.com/2014/06/18/steven-pressfield/" target="_blank">on The Creative Penn podcast</a></li> <li>An overview of the <a href="http://creativeyarnentrepreneur.com/episode-11-thank-you-card-challenge/" target="_blank">Thank You Card Challenge</a></li> </ul> <p>You can listen to the episode for more tips on dealing with a lack of inspiration.</p> <h2>Some announcements:</h2> <ul> <li>Would you be interested in a Creative Yarn Entrepreneur Show book club where we would (virtually) read business or creativity books together over the course of a month or two? I would love to start with <a href="http://amzn.to/1PFKDZJ" target="_blank"><em>The War of Art: Break Through the Blocks and Win Your Inner Creative Battles</em></a> (affiliate link) by Steven Pressfield. Let me know your thoughts.</li> <li>I'm bringing back 31 Days to Pod Launch, a 31 challenge to guide you through a DIY approach to setting up your own podcast, as a free email course in 2016. You can find out the details and <a href="http://creativeyarnentrepreneur.com/31-days-to-pod-launch-email-course/" target="_blank">sign up here</a>.</li> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the new page <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">here</a>. In addition to podcast episodes, I share at least two links every day with information that is helpful for small business owners.</li> <li>Please take a moment to fill out the <a href="http://goo.gl/forms/NWq1k33F4N" target="_blank">listener survey</a> and share your feedback for upcoming episodes.</li> </ul> <h1>What are favorite things to do when you're not feeling inspired?</h1> <p>Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/episode53" target="_blank">http://creativeyarnentrepreneur.com/episode53</a>, in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 52: How to Increase Your Blog Traffic for Your Yarn-Related Business
<p>In this episode, I talk about increasing blog traffic in response to feedback from the <a href="http://goo.gl/forms/NWq1k33F4N" target="_blank">listener survey</a> and and email exchange with Lindsay Lewchuk from <a href="http://knitecochic.com/" target="_blank">Knit Eco Chic</a>.</p> <blockquote> <div style="color: #222222; font-family: arial, sans-serif; font-size: 12.8px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;">I'm listening to <a href="http://creativeyarnentrepreneur.com/episode-48-website-strategy-and-working-with-digital-marketers-for-your-business-with-carol-lynn-rivera/" target="_blank">episode 48</a> & am a bit bummed that she wouldn't get into particular dollar amounts.  I've got content on my site (content I'm proud of), but I have very little traffic...  I know I haven't done any SEO but am completely lost online with how to do it & what to do.  I want to budget for this, but have no idea.  Do you have any insights of which company I should be looking at and how much I need to budget for it?  Is it really as simple as the yoast plug-in (which makes absolutely no sense to me)?</div> </blockquote> <p>Lindsay was previously a guest on <a href="http://creativeyarnentrepreneur.com/episode-12-indie-design-gift-a-long-2014-an-interview-with-nina-machlin-dayton-simone-kereit-lindsay-lewchuk-and-alex-tinsley/" target="_blank">Episode 12</a>, where I interviewed the organizers of the Indie Design Gift-a-Long (you can see how 2015's Gift-a-Long is going <a href="http://www.ravelry.com/groups/indie-design-gift-a-long" target="_blank">here on Ravelry</a>) and in <a href="http://creativeyarnentrepreneur.com/episode-26-eco-conscious-knitting-niche-marketing-with-lindsay-lewchuk-from-knit-eco-chic/" target="_blank">Episode 26</a>, where we talked about niche marketing and eco-conscious knitting. (She also shared a great tip in <a href="http://creativeyarnentrepreneur.com/episode-47-best-advice-for-yarn-related-businesses-listeners-and-former-guests-share-their-tips-to-celebrate-one-year-of-the-cye-show/" target="_blank">Episode 47: Best Advice for Yarn-Related Businesses</a>.)</p> <p style="text-align: right;"><em>This post contains <a href="http://creativeyarnentrepreneur.com/legal/" target="_blank">affiliate links</a>.</em></p> <p>Here are my suggestions for increasing your blog's traffic.</p> <h2>First, focus on strategy and measurement.</h2> <ul> <li>Clarify your blog's purpose in relationship to your entire business.</li> <li>Begin tracking your blog's traffic. (I recommend using <a href="http://analytics.google.com/" target="_blank">Google Analytics</a>. My blog is a self-hosted website with <a href="https://secure1.inmotionhosting.com/cgi-bin/gby/clickthru.cgi?id=undergroundcrafter" target="_blank">InMotion Hosting</a> and I use the <a href="https://wordpress.org/plugins/google-analytics-for-wordpress/" target="_blank">Google Analytics by Yoast</a> plugin.)</li> <li>Analyze what you've tracked, and make changes as appropriate.</li> </ul> <h2>Some of the tactics I've used to increase my blog traffic in the past year include...</h2> <ul> <li>Establishing an editorial calendar.</li> <li>Posting more frequently and focusing on specific types of posts based on my goals.</li> <li>Adding subscription options, including an RSS feed subscription and a weekly email newsletter (with links to that week's blog posts) subscription.</li> <li>Guest posting on other sites.</li> <li>Participating in link parties. (See below for a list of link parties.)</li> <li>Linking your blog posts to projects and stash on Ravelry, and sharing those projects and stash in groups.</li> <li>Sharing old/archived posts on social media daily.</li> <li>Changing social media schedule, frequency, and/or platforms based on analysis of blog traffic.</li> <li>Submitting links to referral sites more regularly (especially the growing network of <a href="http://www.primecp.com/" target="_blank">Prime Publishing</a> sites).</li> <li>Joining private blogging groups where you can share information with other bloggers.</li> <li>Attending blogging conferences, reading blogging books, and/or taking online blogging courses to further develop skills.</li> </ul> <p>Listen to the episode for more details.</p> <h2>If you're focused on improving your blog and increasing traffic, you may want to listen to these prior episodes:</h2> <ul> <li>Episode 4: <a href="http://creativeyarnentrepreneur.com/episode-4-6-ways-to-engage-with-the-blogging-community/" target="_blank">6 Ways to Engage with the Blogging Community</a></li> <li>Episode 23: <a href="http://creativeyarnentrepreneur.com/episode-23-diversifying-your-income-and-boosting-your-blogging-with-tamara-kelly-from-moogly/" target="_blank">Diversifying Your Income and Boosting Your Blogging with Tamara Kelly from Moogly</a></li> <li>Episode 32: <a href="http://creativeyarnentrepreneur.com/episode-32-journey-to-100k-monthly-blog-visitors-and-more-with-sedie-maruska/" target="_blank">Journey to 100k Monthly Blog Visitors with Sedie Maruska from Yarn Obsession</a></li> <li>Episode 48: <a href="http://creativeyarnentrepreneur.com/episode-48-website-strategy-and-working-with-digital-marketers-for-your-business-with-carol-lynn-rivera/" target="_blank">Website Strategy and Working with Digital Marketers for Your Business with Carol Lyn Rivera</a></li> </ul> <h2>Other resources mentioned in this episode:</h2> <ul> <li><a href="https://wordpress.org/plugins/pretty-link/" target="_blank">Pretty Link Lite</a> WordPress plugin (free)</li> <li><a href="https://wordpress.org/plugins/pretty-link/" target="_blank">ProBlogger podcast</a> (especially the <a href="http://problogger.com/podcast/31-days-to-build-a-better-blog-the-podcast-series/" target="_blank">31 Days to Build a Better Blog</a> series) (free)</li> <li><a href="http://eliteblogacademy.com/" target="_blank">Elite Blog Academy</a> (paid online course) and <em><a href="http://amzn.to/1PZekDg" target="_blank">How To Blog for Profit without Selling Your Soul</a></em> by Ruth Soukup (paid ebook or print book)</li> <li>Attending blogging conferences. I've personally attended <a href="http://www.blogher.com/conferences" target="_blank">BlogHer</a>, the <a href="http://www.weallgrowsummit.com/" target="_blank">#WeAllGrow Summit by Latina Bloggers Connect</a>, and <a href="http://nmxlive.com/2016-lv/" target="_blank">New Media Expo</a>.</li> </ul> <h2>Link parties that I participate in regularly:</h2> <ul> <li><a href="http://undergroundcrafter.com/blog/tag/knitting-love-link-party/" target="_blank">Knitting Love Link Party</a> - knitting only - co-hosted by Underground Crafter and Jessie At Home</li> <li>Tuesday PIN-spiration Link Party - crochet, knitting, DIY, and food - co-hosted by <a href="http://thestitchinmommy.com/category/tuesday-pinspiration" target="_blank">The Stitchin' Mommy</a> and <a href="http://oombawkadesigncrochet.com/tag/pin-spiration-link-party" target="_blank">Oombawka Design Crochet</a></li> <li>Linky Ladies Community Link Party - fiber arts - co-hosted by <a href="http://www.crystalized-designs.com/blog/category/community-link-party/" target="_blank">Crystalized Designs</a>, <a href="http://thehookedhaberdasher.com/category/linky-ladies-party/" target="_blank">The Hooked Haberdasher</a>, <a href="http://pattern-paradise.com/category/linky-ladies-link-party/" target="_blank">Pattern Paradise</a>, and <a href="http://www.thepurpleponcho.com/category/the-linky-ladies-community-link-party/" target="_blank">The Purple Poncho</a>.</li> <li><a href="http://oombawkadesigncrochet.com/tag/link-share-wednesdays" target="_blank">Link and Share Wednesdays</a> - fiber arts, crafts, and food - hosted by Oombawka Design Crochet</li> <li>Hookin' on Hump Day - yarn crafts - co-hosted by <a href="http://www.mooglyblog.com/category/hookin-on-hump-day/" target="_blank">Moogly</a> and <a href="http://www.petalstopicots.com/category/hookin-on-hump-day/" target="_blank">Petals to Picots</a></li> <li><a href="http://www.rebeckahstreasures.com/blog/category/saturday-link-party" target="_blank">Saturday Link Party</a> - fiber arts - hosted by Rebeckah's Treasures</li> <li>Snickerdoodle Sundays - family-friendly posts with an emphasis on crafts and food - co-hosted by <a href="http://www.acrosstheblvd.com/category/snickerdoodle-sunday/" target="_blank">Across the Blvd</a>, <a href="http://creativecrochettoys.blogspot.co.za/search/label/Snickerdoodle%20Sunday" target="_blank">Creative Crochet Workshop</a>, <a href="http://www.myhusbandhastoomanyhobbies.com/search/label/Snickerdoodle%20Sunday%20Link%20Party" target="_blank">My Husband Has Too Many Hobbies</a>, <a href="http://www.sadieseasongoods.com/category/link-party-2/" target="_blank">Sadie Seasongoods</a>, and <a href="http://www.sewtravelinspired.com/?category=Linky+Party" target="_blank">Sew Travel Inspired</a>.</li> </ul> <h2>Some announcements:</h2> <ul> <li>Happy Thanksgiving to U.S. listeners!</li> <li>The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the new page <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">here</a>. In addition to podcast episodes, I share at least two links everyday with information that is helpful for small business owners.</li> <li>Please take a moment to fill out the <a href="http://goo.gl/forms/NWq1k33F4N" target="_blank">listener survey</a> and share your feedback for upcoming episodes.</li> </ul> <h1>What are your thoughts about building blog traffic for your yarn-related business?</h1> <p>Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/episode52" target="_blank">http://creativeyarnentrepreneur.com/episode52</a>, in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, comment on the <a href="https://www.facebook.com/CreativeYarnEntrepreneur/" target="_blank">Creative Yarn Entrepreneur Facebook page</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 51: Should I Be Using LinkedIn for My Yarn-Related Business?
<p>In this episode, I answer a listener question from Caroline Ruzicka from <a href="https://cherieinwonderland.wordpress.com" target="_blank">Cherie in Wonderland</a> about using LinkedIn for a yarn-related business.</p> <p>Caroline asks,</p> <blockquote> <p>What about LinkedIn? I didn’t see anything on your podcast about it, so I believe you didn’t cover it yet. I use LinkedIn a lot in my main job environment (which is not related to yarn) but honestly I’m not sure this is really working in the yarn industry or for networking in this creative environment yet. I had a quick look today and it seems to me that most of  the groups are closed and rather small.</p> </blockquote> <p>I actually do use LinkedIn for my yarn-related business, and unless there's a compelling reason not to use it (e.g., you work in another industry full time, and adding it to your profile may harm you professionally in that industry), you may want to use it, too.</p> <p>A few things to keep in mind about LinkedIn:</p> <ul> <li>It's a professional networking site, so language tends to be more formal.</li> <li>You will probably find it more useful as a site for professional networking, professional development, or finding business-to-business prospects, and less useful as a way to connect with consumers.</li> <li>It's alright to talk about yourself in third person or in first preson in your profile.</li> <li>Most yarn-related business owners won't need to share update on LinkedIn as frequently as on other social networks.</li> </ul> <p>Some of the ways yarn-related business owners might want to use LinkedIn are by:</p> <ul> <li>Joining groups on writing, self-publishing, social media, marketing, or other topics that may support the development of their businesses.</li> <li>Writing long-form posts that may help to build a portfolio for freelance writing or coaching. (You can find <a href="https://help.linkedin.com/app/answers/detail/a_id/47538/~/publishing-long-form-posts-on-linkedin" target="_blank">instructions for share these posts on LinkedIn here</a>.)</li> <li>Searching for contacts at specific companies.</li> <li>Building a professional network.</li> </ul> <p>You can listen to the episode for more tips for using LinkedIn for your yarn-related business.</p> <h1>How are you using LinkedIn for your yarn-related business?</h1> <p>Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/LinkedIn" target="_blank">http://creativeyarnentrepreneur.com/LinkedIn</a>, in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973. I'm also <a href="https://www.linkedin.com/in/mariesegares" target="_blank">on LinkedIn as Marie Segares</a>.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 50: Do I Need to Formalize My Yarn-Related Business?
<p>In this episode, I answer a common listener question: Do I need to formalize my yarn-related business? There are legal, tax, and mindset reasons for formalizing your business.</p> <p>But first, let me mention that I'm neither a lawyer nor an accountant. You may want to consult one if plan to formalize your business.</p> <p>So, why might you choose to formalize my yarn-related business?</p> <ul> <li>You may find it easier to get a business bank account, buy products wholesale, and protect your personal assets in the event of legal action.</li> <li>You may find that you are more accountable to your business once you formalize it.</li> <li>Your customers and family may respond more positively to the formality of an established business entity.</li> </ul> <p>Here are some resources mentioned in the episode:</p> <ul> <li>Find your local Small Business Administration office (U.S. only) <a href="https://www.sba.gov/content/find-local-sba-office" target="_blank">here</a>.</li> <li>Find your local Small Business Development Center (U.S. only) <a href="https://www.sba.gov/tools/local-assistance/sbdc" target="_blank">here</a>.</li> <li>The Internal Revenue Service <a href="https://www.irs.gov/Businesses/Small-Businesses-&-Self-Employed/Small-Business-and-Self-Employed-Tax-Center-1" target="_blank">Small Business and Self-Employed Tax Center</a></li> </ul> <p>You can listen to the episode for more details about the advantages of formalizing your business and common business entity types for yarn-related businesses in the United States.</p> <h1>Did you formalize your business? If you did, what business entity did you choose? If not, why not?</h1> <p>Share your comments in the show notes for this episode at <a title="http://creativeyarnentrepreneur.com/entity" href="http://creativeyarnentrepreneur.com/entity" target="_blank">http://creativeyarnentrepreneur.com/entity</a>, in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>,Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 49: How to Submit Crochet or Knitting Design Proposals to Magazines
<p>In this episode, I answer a common listener question: How do I get my patterns published in a magazine? Even if you aren't a designer, you may want to listen as the same process is used for submitting tutorial or article ideas.</p> <p>But first, I shared why I was on a 6 week (!) podcast hiatus and my new philosophy about show notes. (Spoiler alert: They will be shorter.)</p> <p>So, how do you submit your crochet or knitting design proposals?</p> <ul> <li>First, if you haven't already, listen to Episode 1: <a href="http://creativeyarnentrepreneur.com/episode-1-identify-the-right-magazines-to-target/" target="_blank">Identify the Right Magazines to Target for Your Article, Tutorial, and Design Submissions</a> for more information about choosing magazines that are a better match with your goals and design aesthetic. There's also a document with links to many magazines' submission information.</li> <li>Look for design submission guidelines, mood board, or other documents on the publisher website, and/or scan the <a href="http://www.ravelry.com/groups/designers" target="_blank">Ravelry Designers</a> group for current Calls for Submission.</li> <li>If you have guidelines from the publisher, follow them closely.</li> <li>If you don't have guidelines from the publisher, email to ask for an editorial calendar or to be added to their designer email list.</li> <li>In the absence of guidelines, share a sketch, swatch, romance text/description of your proposed pattern, along with a short bio and links to your Ravelry design page (or project page, if you've never published a pattern before). Fit this onto one page if possible.</li> </ul> <p>You can listen to the episode for more details about preparing your sketch, swatch, and romance text.</p> <h1>Do you have other suggestions for (or questions about) submitting pattern proposals to magazines?</h1> <p>Share your comments in the show notes for this episode at <a href="http://creativeyarnentrepreneur.com/magazine">http://creativeyarnentrepreneur.com/magazine</a>, in the <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a>,Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</p> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 48: Website Strategy and Working with Digital Marketers for Your Business with Carol Lynn Rivera
<p>If thinking about your company's website makes your head explode (even just a little bit), you'll want to listen to this week's episode.</p> <p>I talk with Carol Lynn Rivera, a digital marketer at <a href="http://www.rahvalor.com/" target="_blank">Rahvalor Interactive</a> and the co-host of the <a href="http://www.websearchsocial.com/podcast/" target="_blank">Web.Search.Social podcast</a>, and she shares great information about how to think about a website for your yarn-related business.</p> <p>You can find also Carol Lynn online on <a href="http://facebook.com/carollynnrivera" target="_blank">Facebook</a>, <a href="https://plus.google.com/+CarolLynnRivera/" target="_blank">Google Plus</a>, and <a href="http://twitter.com/carollynnrivera" target="_blank">Twitter</a>.</p> <h1>This week's episode</h1> <p>In my interview with Carol Lynn, we talk about different ways to approach your website. Carol Lynn brings many years of experience working with other small businesses on their websites and digital marketing and answers questions like, "Do you need to have your website, or if it's alright to rely on a digital marketplace like Etsy or Ravelry?" and "Should you do your website yourself, or hire someone to do it for you?"</p> <p><strong>Spoiler alert:</strong> The answer to both questions is "It depends" (but it all sounds much more elegant when Carol Lynn explains why).</p> <h1>So, do you need your own website?</h1> <p>Carol Lynn recommends developing an ecommerce site for your yarn-related business <strong>only if it can be done well</strong>. If that is outside of your current capabilities or financial resources, tap into the ecommerce and marketing strength of a larger site like Etsy or Ravelry.<br /><br />Even if you don't want, need, or can't manage ecommerce cabailities, what about having a website for other reasons?</p> <p>Carol Lynn recommends thinking about what your website will do for your business. What are your goals for it and what do you want the site to do?</p> <p>Once you have your strategy, you can decide whether it is a DIY project or something that needs additional resources. In general, a site with more complexity will require more resources. If you aren't already familiar with the technology, think about whether you have more time to invest in training yourself, or whether hiring out is the best appraoch.</p> <h2>If you take the DIY approach...</h2> <p>Carol Lynn recommends taking an inventory of other sites to start. Look at websites in other industries as well as some in the yarn industry and your specific niche(s). Examine what is being done wrong (hint: avoid those things) and what's being done well. Try not to copycat, but think about what is appealing and what makes you interested in browsing the site. Are there similar elements that you could incorporate into your own site?<br /><br />Don't forget to start with <strong>the strategy and purpose</strong> for your website, but understand that a website will continually evolve. It can't (and won't) be "perfect" on your first try. Start where you are and then build towards your goals.</p> <p>Carol Lynn also reminds you that your website isn't just a visual aid. The content is more important than the design (though pretty looking designs don't hurt). If that isn't something you are prepared to develop yourself, it can also be outsourced (or, you can work with a digital marketing company to develop a strategy that you can implement on your own).</p> <p>There's a continuum between DIY and pay someone else do everything. Based on your budget, available time, experience, and comfort, choose the approach that makes the most sense for your business.</p> <h2>If you decide to hire  someone...</h2> <p>Carol Lynn shares 5 important tips for finding the right company (or individual).</p> <p>1) <strong>You should be able to communicate easily with the company before you contract with them. </strong>Ask a lot of questions so you can understand the company's approach to your site and their services. If you can only communicate via email, that's a red flag. You should be able to have a consultation over the phone or using Skype/Google Hangouts before making a decision. Consider whether your communication styles work well together. </p> <p>2)<strong> The company should have an online presence that you can preview.</strong> If the company is in the digital marketing space, it should have an online presence including a website and active accounts on one or more social media platform. This allows the company to test out new approaches on itself, not on your business.</p> <p>3) <strong>Get it in writing.</strong> Once you settle on a company, you should get a clear outline of the services they will provide and the costs involved <strong>in writing</strong>. Read through the information, ask questions about it, and don't sign anything until you have satisfactory answers. The document can be just as clear about what the company is not providing as about what it is providing.</p> <p>4) <strong>The company should have insurance.</strong> Carol Lynn talked about the prevalence of "day trippers" in the industry - people who have limited expertise but offer digital marketing services. The presence of insurance indicates the company is serious about their business, and also protects you as the client from the negative impact of problems resulting from their work on your website or social marketing activities.</p> <p>5) <strong>You should have access to your site and its analytics. </strong>Even if you plan to be completely hands off and delegate all of your website and social marketing activities to another company, you should have access to all the login details, analytics, and other critical information in case of emergency. This is also helpful if you decide to switch to another company in the future. If you need a horror story to drive the point home, listen to "Don't Hire a Web Developer <a href="http://www.websearchsocial.com/dont-hire-a-web-developer-or-marketing-company-until-you-read-this/" target="_blank">Until You Read This</a>," a fascinating episode of the Web.Search.Social podcast where Carol Lynn and her husband, Ralph, interview a business owner who lost access to his website, email, and more. It also includes a link to a helpful (and free) business continuity plan document.</p> <h2>You may also enjoy these additional resources</h2> <p>Carol Lynn has written several related articles that you may want to read.<br /><a href="http://www.websearchsocial.com/how-to-hire-a-web-developer/" target="_blank">How To Hire A Web Developer</a><a href="http://www.websearchsocial.com/7-things-your-web-developer-will-never-tell-you/" target="_blank">7 Things Your Web Developer Will Never Tell You</a><a href="http://www.websearchsocial.com/the-lady-in-the-garage-cant-built-your-website/" target="_blank">The Lady In The Garage Can't Build Your Website</a><br /><a href="http://www.websearchsocial.com/dear-customer-this-is-what-you-should-pay-to-hire-a-marketing-company/" target="_blank">Dear Customer, This Is What You Should Pay To Hire A Marketing Company</a></p> <h1>Updates</h1> <ul> <li>The <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a> is growing! If you are a yarn-related business owner, join us!</li> <li>I'll be sending out a survey to the mailing list about upcoming Show topics. I'd love it if you could sign up <a href="http://creativeyarnentrepreneur.com/list" target="_blank">here</a>.</li> </ul> <h1>Have you worked with another company to build your website? What tips would you share with other yarnies? Let me know in the comments at <a href="http://creativeyarnentrepreneur.com/48" target="_blank">http://creativeyarnentrepreneur.com/48</a> or in the <a href="http://www.facebook.com/groups/CreativeYarnEntrepreneurs" target="_blank">Facebook group</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</h1> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p>
Listen: podcast - audio/mpeg

Episode 47: Best Advice for Yarn-Related Businesses: Listeners and Former Guests Share Their Tips to Celebrate One Year of the CYE Show!
<p>This week's episode is a <strong>special one-year anniversary episode</strong> of the Creative Yarn Entrepreneur Show. Listeners and former guests share their best advice by telling us the one thing they've done in the past 2 years that has had the most benefit for their businesses.</p> <p>Before we started on the advice, <strong>I shared the top 10 episodes from the first year of the show.</strong> Can you sense the themes?</p> <ol> <li> <p class="entry-title">Episode 32: <a href="http://creativeyarnentrepreneur.com/episode-32-journey-to-100k-monthly-blog-visitors-and-more-with-sedie-maruska/" target="_blank">Journey to 100k Monthly Blog Visitors and More with Sedie Maruska</a></p> </li> <li>Episode 8: <a href="http://creativeyarnentrepreneur.com/episode-8-affordable-crochet-and-knitting-fonts-with-adriana-hernandez/" target="_blank">Affordable Crochet and Knitting Fonts with Adriana Hernandez</a></li> <li>Episode 1: <a href="http://creativeyarnentrepreneur.com/episode-1-identify-the-right-magazines-to-target/" target="_blank">Identify the Right Magazines to Target for Your Article, Tutorial, and Design Submissions</a></li> <li>Episode 9: <a href="http://creativeyarnentrepreneur.com/episode-9-selling-on-etsy-an-interview-with-ijeoma-eleazu-from-the-etsy-conversations-podcast/" target="_blank">Selling on Etsy, An Interview with Ijeoma Eleazu from the Etsy Conversations Podcast</a></li> <li>Episode 2: <a href="http://creativeyarnentrepreneur.com/episode-2-10-ways-to-use-pinterest-to-grow-your-business-in-just-minutes-a-day/" target="_blank">10 Ways to Use Pinterest to Grow Your Business (In Just Minutes A Day)</a></li> <li>Episode 3: <a href="http://creativeyarnentrepreneur.com/episode-3-8-tips-for-organizing-your-first-pattern-test/" target="_blank">8 Tips for Organizing Your First Pattern Test</a> <div class="comments-link"> </div> </li> <li>Episode 23: <a href="http://creativeyarnentrepreneur.com/episode-23-diversifying-your-income-and-boosting-your-blogging-with-tamara-kelly-from-moogly/" target="_blank">Diversifying Your Income and Boosting Your Blogging with Tamara Kelly from Moogly</a></li> <li>Episode 29: <a href="http://creativeyarnentrepreneur.com/episode-29-selling-on-etsy-passive-income-and-using-trending-keywords-with-alexandra-tavel-from-two-of-wands/" target="_blank">Selling on Etsy, Passive Income, and Using Trending Keywords with Alexandra Tavel from Two of Wands</a></li> <li>Episode 21: <a href="http://creativeyarnentrepreneur.com/episode-21-10-habits-for-successfully-owning-or-working-from-home/" target="_blank">10 Habits for Successfully “Owning” (or Working) from Home</a></li> <li>Episode 4: <a href="http://creativeyarnentrepreneur.com/episode-4-6-ways-to-engage-with-the-blogging-community/" target="_blank">6 Ways to Engage with the Blogging Community</a></li> </ol> <p>It seems that topics related to blogging, selling on Etsy, and self-publishing patterns are enjoyed by most listeners!</p> <p>And, now on to the advice!</p> <h3>Michele Wang</h3> <p>Michele is a <a href="http://www.mishi2x.com/" target="_blank">knitting designer</a> and owner of <a href="http://www.gaugeandtension.com/" target="_blank">Gauge + Tension</a>, a pop up yarn shop in Brooklyn, NY. I previously interviewed her on <a href="http://creativeyarnentrepreneur.com/episode-13-gauge-and-tension-pop-up-shop-an-interview-with-michele-wang/" target="_blank">Episode 13</a> about how (and why) she started Gauge + Tension. Michele says:</p> <p><em>"In regards to my design business, the one thing that has been the most beneficial is outsourcing. I’ve found a wonderful tech editor to work with, and have also worked with great sample knitters. It’s increased my productivity and allowed me to focus more on designing."</em></p> <h3>Joy Grise</h3> <p>Joy is a crochet maker and <a href="http://www.ravelry.com/designers/joy-grise" target="_blank">designer</a>. Her business is called <a href="https://www.etsy.com/shop/thejoyofcrochet" target="_blank">Joy of Crochet</a>. Joy's advice is:</p> <p class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><em><span style="font-size: 10pt; color: black;">"Write your patterns!</span></em></p> <p> </p> <p> </p> <p class="MsoNormal"><em><span style="font-size: 10pt; color: black;">Crochet lends itself to improvisation so easy. Many crocheters can see a picture on Pinterest and they make a similar pattern off the top of their head. They assume that others can do the same and do not write the patterns that they come up with. So if you are making the same thing as everyone else, say you make a Minion hat, write up the pattern and offer it for free. If you make a pattern that fills a need that you have noticed so you made the product, write up the pattern so that others can make the item too. Don't be intimidated by your own skill level whether you are an expert or a beginner. </span></em></p> <p> </p> <p> </p> <p class="MsoNormal"><em><span style="font-size: 10pt; color: black;">The examples in my own life are my <a href="http://coffeewithcrochet.blogspot.com/2012/09/the-ultimate-upcycled-owl-one-of-my.html" target="_blank">Ultimate Upcycled Owl</a> which is a free pattern and my <a href="http://www.ravelry.com/patterns/library/floral-half-finger-fingerless-gloves" target="_blank">Half-Finger Fingerless Gloves</a>."</span></em></p> <p class="MsoNormal"> </p> <h3 class="MsoNormal"><span style="font-size: 10.0pt; mso-ascii-font-family: Cambria; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Cambria; mso-bidi-font-family: 'Times New Roman'; color: black; mso-themecolor: text1;">Tamara Kelly</span></h3> <p><span style="font-size: 10.0pt; mso-ascii-font-family: Cambria; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Cambria; mso-bidi-font-family: 'Times New Roman'; color: black; mso-themecolor: text1;">Tamara is the (mostly crochet) <a href="http://www.ravelry.com/designers/tamara-kelly" target="_blank">designer</a>, blogger, and <a href="http://www.craftsy.com/instructors/tamara_kelly" target="_blank">teacher</a> behind <a href="http://www.mooglyblog.com/" target="_blank">Moogly</a>. I previously interviewed her on <a href="http://creativeyarnentrepreneur.com/episode-23-diversifying-your-income-and-boosting-your-blogging-with-tamara-kelly-from-moogly/" target="_blank">Episode 23</a>. Tamara's advice:</span></p> <p><em><span style="font-size: 10pt; color: black;">"</span>I think the most important thing is to stay true to yourself, and your own voice. It's important to listen to your readers/customers, but you have to keep going with the stuff that made you passionate about getting into this business to begin with. Otherwise it becomes just another "job" - and burnout will follow along soon enough!"</em></p> <h3>Dana Gervais</h3> <p>Dana is a <a href="http://www.ravelry.com/designers/dana-gervais" target="_blank">knitting designer</a> and owner of <a href="http://danagervaisdesigns.blogspot.ca/" target="_blank">Dana Gervais Designs</a>. Dana says:</p> <p><em>"I have noticed a shift in my business since I made the decision to approach my business with the same attitude and focus that I gave to my prior careers. I have taken the systems and tools that I used successfully in my previous ventures and adapted them to be applied to my knitwear design business.  This has given my business structure, routine and made me much more productive."</em></p> <h3>Amy Ramnarine</h3> <p>Amy is the blogger and <a href="http://www.ravelry.com/designers/the-stitchin-mommy" target="_blank">crochet designer</a> behind <a href="http://thestitchinmommy.com/" target="_blank">The Stitchin' Mommy</a>. I interviewed her on <a href="http://creativeyarnentrepreneur.com/episode-31-preparing-for-an-absence-from-your-business-collaboration-blog-monetization-and-more-with-amy-ramnarine/" target="_blank">Episode 31</a>. Amy's advice:</p> <p><em>"One thing that I have been doing for the past year or so, that has been the most beneficial to my blog, is sharing my posts across many social media sites. People are constantly on social media. They use it for news updates, to stay in touch, and get inspiration for projects, recipes, fashion, and more. I noticed that by sharing my patterns on different social media sites such as Facebook, Pinterest, Twitter, Google+, StumbleUpon and even Ravelry, I am able to get more exposure for my blog from different groups of people. It has helped me tremendously with my traffic."</em></p> <h3>Anita Bose Natarajan</h3> <p>Anita is the knitting designer behind <a href="http://www.ravelry.com/designers/nitabnishan-inc" target="_blank">NitaB&NishaN, Inc.</a> Anita says:</p> <p><em>"Invest in Yourself!!! Learn financial, business and 'your area of interest' skills.</em></p> <div><em>If you are starting out and have no funds, learn from all the freebies you can find - internet, people, print articles - anything.</em></div> <div> </div> <div><em>If you have some funds, research classes/subscriptions that will really benefit you, check on their pricing regularly and when the prices drop, buy them and learn.</em></div> <div> </div> <div><em>If you have funds you can set aside regularly for investing in yourself, keep a listing of nice to have classes/subscriptions, keep tabs on the pricing, and when the price is within budget, buy them and learn.</em></div> <div> </div> <div><em>I have always done one of the above depending on my financial situation and managed to move ahead - snail pace, but still ahead."</em></div> <div> </div> <div>I agree! I talked more about how I invested in myself and my business in <a href="http://creativeyarnentrepreneur.com/episode-18-8-best-investments-i-made-in-my-business-in-2014/" target="_blank">Episode 18: 8 Best Investments I Made In My Business in 2014</a>.</div> <h3> </h3> <h3>Lindsay Lewchuk</h3> <p>Lindsay is a knitting <a href="http://www.ravelry.com/designers/lindsay-lewchuk" target="_blank">designer</a> and <a href="https://www.etsy.com/shop/KnitEcoChic" target="_blank">maker</a>, and the owner of <a href="http://knitecochic.com/" target="_blank">Knit Eco Chic</a>.Lindsay was <a href="http://creativeyarnentrepreneur.com/episode-12-indie-design-gift-a-long-2014-an-interview-with-nina-machlin-dayton-simone-kereit-lindsay-lewchuk-and-alex-tinsley/" target="_blank">one of the organizers of last year's Indie Design Gift-a-Long I interviewed in Episode 12</a>, and she was also my guest in <a href="http://creativeyarnentrepreneur.com/episode-26-eco-conscious-knitting-niche-marketing-with-lindsay-lewchuk-from-knit-eco-chic/" target="_blank">Episode 26</a>. Lindsay's advice:</p> <p>"Let your passion and character shine through each design." </p> <p> </p> <h3>Joanna</h3> <p>Joanna is a <a href="http://www.ravelry.com/designers/goddess-crochet" target="_blank">crochet designer</a> known as <a href="http://www.goddesscrochet.com/" target="_blank">Goddess Crochet</a>. Joanna says:</p> <p><em>"My business is fairly new so the conclusion I came up with is: I didn’t quit. Staying motivated to keep going and not give up is a must when you’re dealing with a business that cannot be grown overnight.</em></p> <p><em> There are a variety of ways I keep motivated but the most impacting has been listening to podcasts. Listening to your podcast, small business podcasts, mom business podcasts, affiliate marketing podcasts, SEO podcasts, really anything I can get my ears on. Hearing tips as well as other regular people’s success stories really motivate me to keep going, and to up my game."</em></p> <h3>Kathryn Vercillo</h3> <p>Kathryn is a <a href="http://www.kathrynvercillo.com" target="_blank">writer</a> and the blogger behind <a href="http://www.crochetconcupiscence.com/" target="_blank">Crochet Concupiscence</a>. Kathryn's advice:</p> <p><em>"I thought I'd share my simple-but-true business tip ... The best thing I've ever done for my business is stay true to my heart. It's important and smart to take a strategic approach to business but it's equally important to let your head quiet down so you can hear the beating of your own truth inside, following that towards any changes in business."</em></p> <h3>Ashwini Jambhekar</h3> <p>Ashwini is a <a href="http://www.ravelry.com/designers/ashwini-jambhekar" target="_blank">knitting designer</a> and <a href="https://ashwinijdesigns.wordpress.com/tech-editing/" target="_blank">tech editor</a>. She is the owner of <a href="https://ashwinijdesigns.wordpress.com/tech-editing/" target="_blank">Ashwini J Designs</a>, and she shared her approach to pattern grading in <a href="http://creativeyarnentrepreneur.com/bonus-episode-interview-with-knitting-designer-ashwini-jambhekar/" target="_blank">this episode</a>. Ashwini says:</p> <p><em>"As a newer designer, the two most important things I've done have been to 1) persevere and 2) diversify. I think it's tempting to envision rags-to-riches outcomes in this business, but I suspect that's not realistic, especially in the current climate. Even though sales were dismal at first, continuing to produce high-quality patterns has definitely begun to reverse the trend. There were times I wanted to give up: as I mostly design garments, each pattern is a tremendous amount of time and effort, and there were times it seemed not worth-while. However, I'm glad that I persevered and stayed true to my aesthetic style, as I'm slowly starting to see the pay-offs. Secondly, I've learned various aspects of the business by designing for different formats/ venues. I've published three designs in third-party publications in the last year and half, and all of them have operated a little differently from each other. It has been informative to see how the professional publishers display and promote my work. I also recently completed my first project with yarn support, and the logistics of the promotions and marketing have been different from what I've experienced for self-published designs without yarn support, or for 3rd-party publications. The skills I've learned by designing in each of these settings will be valuable in whichever direction I take my business in the future."</em></p> <h3>Angela Plunkett</h3> <p>Angela is a <a href="http://www.ravelry.com/designers/little-monkey-shop" target="_blank">crochet designer</a> and <a href="https://www.etsy.com/shop/littlemonkeyshop" target="_blank">maker</a>, and the owner of <a href="http://www.littlemonkeyshop.blogspot.com/">Little Monkeys Shop</a>. Angela's advice:</p> <p><em>"The tip that has made a daily impact on me is about my tools - If I am going to crochet everyday, I need to use the best crochet hooks out there to keep from getting hand cramps, etc. I’m not sure which of your episodes this is from, but after that show I ordered myself a set of the Tulip hooks and love them! They were expensive, but much better than hand cramps! </em></p> <div><em>I’m know that I have utilized several other tips that you have passed one, but this tip is the one that stands out to me, probably because it’s the one tip I use every day."</em></div> <div> </div> <h3>Vashti Braha</h3> <div>Vashti is a <a href="http://www.ravelry.com/designers/vashti-braha" target="_blank">crochet designer</a>, indie <a href="http://designingvashti.com/index.html" target="_blank">publisher, and yarn manufacturer</a>. She was previously my guest in <a href="http://creativeyarnentrepreneur.com/episode-27-connecting-with-your-mailing-list-and-more-with-vashti-braha/" target="_blank">Episode 27</a>. Vashti's advice:</div> <div> </div> <div><em>"I thought the answer to your question would be simple but I ended up with a list of ten things! Then I realized that five of them are all aspects of the same thing:</em> <div> </div> <div><em><strong><a href="http://www.ravelry.com/designers/doris-chan" target="_blank">Doris Chan</a> crocheted ALL sizes of a new design in ALL colors of <a href="http://www.shop.designingvashti.com/YARNS-New_c39.htm" target="_blank">DesigningVashti Lotus yarn</a>. At two <a href="http://www.knitandcrochetshow.com/" target="_blank">CGOA conferences</a> we had "fitting labs" with them, and had them all modeled at once in the fashion show of each conference. </strong>This ensured that crocheters got to know the yarn in the best possible way: they experienced the yarn's special drape and sheen as they tried on the garments. They saw all of the colors up close as well as on a runway. They gained lots of valuable and inspiring information about crocheting clothing in a memorable way: how more than one size of a well-designed garment fits fine depending on the look you want (for example, a smaller size may look trendy in a cropped, figure-enhancing way, while a larger size on the same person may have a breezy, swingy, streamlining look). How two people who wear the same size but have different body shapes look different in the same size. What good blocking does for a stylish design. Ideas for altering the pattern, for example, add repeats of the edging, or change sleeve length. (Doris also crocheted some simple variations.) And, they experienced all of this while chatting with the designer directly.</em></div> <div> </div> <div><em>Attached is an image of Doris the Blur, in constant motion! This was her newest Lotus Lattice design in our booth on the show floor in July 2015."</em></div> <div> </div> <div><em><img src="http://creativeyarnentrepreneur.com/wp-content/uploads/2015/09/Doris-Chan-at-Vashti-Braha-booth-CGOA-2015.jpg" alt="Doris Chan at the DesigningVashti Booth at the Knit and Crochet Show 2015." width="500" height="310" /></em></div> <div> </div> <h3>Danielle Chalson</h3> <p>Danielle is the <a href="http://www.ravelry.com/designers/danielle-chalson" target="_blank">knitting designer</a> behind <a href="http://makewisedesigns.com/" target="_blank">Makewise Designs</a>. She also happens to be an intellectual property attorney, and I interviewed her about IP issues in <a href="http://creativeyarnentrepreneur.com/episode-7-intellectual-property-for-indies-with-danielle-chalson/" target="_blank">Episode 7</a>.</p> <p><em>"For me, the one thing that has been the most beneficial is to learn to trust my gut more. By that, I mean: trusting my instincts when a design idea is working or is compatible with my design sensibilities, but more importantly, trusting my instincts when a design idea is NOT working. It could be the shaping, the yarn choice, a stitch pattern, or the whole design altogether. Learn to trust that inner voice that the idea needs to be tweaked or even abandoned. I think that the more I do that, the more my designs will reflect a cohesive aesthetic or “voice” that is hopefully unique!"</em></p> <h3>I don't suppose I could sneak away from this episode without sharing my own tips...</h3> <p>Since I made the transition from being the full time employee of an organization with a side business in 2013 to being a fully self-employed person, I've found that there are 3 things that have allowed me to be self-supporting without relying on a full time job for income.</p> <ul> <li><strong>Flexibility.</strong> I've had to be willing to make adjustments and course corrections to my businesses (while still staying true to myself, of course).</li> <li><strong>Learning.</strong> I've had to make frequent investments of time and money in myself to keep learning new things to help my businesses thrive.</li> <li><strong>Diversification. </strong>I have more than one business, and within each business, I have activities that lead to multiple streams of income. I've found that each one contributes to the others in unexpected ways.</li> </ul> <h3>Recent review</h3> <p><a href="http://www.ravelry.com/designers/kathy-kelly" target="_blank">Kathy Kelly</a> from <a href="https://crochetbird.wordpress.com/" target="_blank">Crochetbird</a> gave the Show a 5 star review on iTunes. She says, "I am always surprised at the amount of useful information included in these podcasts. Definitely worth the time and an enjoyable listen too." Thanks, Kathy! </p> <p>If her name sounds familiar, it's because I responded to questions from Kathy in two past episodes: <a href="http://creativeyarnentrepreneur.com/episode-4-6-ways-to-engage-with-the-blogging-community/" target="_blank">Episode 4: 6 Ways to Engage with the Blogging Community</a> and <a href="http://creativeyarnentrepreneur.com/episode-45-how-to-balance-two-creative-businesses/" target="_blank">Episode 45: How to Balance Two Creative Businesses</a>.</p> <h3>Updates</h3> <ul> <li>The <a href="https://www.facebook.com/groups/CreativeYarnEntrepreneurs/">Creative Yarn Entrepreneurs Facebook group</a> is growing! If you are a yarn-related business owner, join us!</li> <li>I'll be sending out a survey to the mailing list about upcoming Show topics. I'd love it if you could sign up <a href="http://creativeyarnentrepreneur.com/list" target="_blank">here</a>.</li> </ul> <h1>What's your best advice for another yarn-related business owner? Let me know in the comments here or in the <a href="http://www.facebook.com/groups/CreativeYarnEntrepreneurs" target="_blank">Facebook group</a>, Tweet me at <a href="http://twitter.com/cyeshow" target="_blank">@cyeshow</a>, add <a href="http://plus.google.com/+mariesegaresundergroundcrafter" target="_blank">me</a> to your G+ circle and send me a note, or leave a message at 646-713-8973.</h1> <p>You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on <a href="http://creativeyarnentrepreneur.com/iTunes/" target="_blank">iTunes</a> or <a href="http://creativeyarnentrepreneur.com/Stitcher/" target="_blank">Stitcher</a> and <a href="https://madmimi.com/signups/116491/join" target="_blank">join the mailing list</a>. I’ll let people on the list know in advance about special guests and topics so you can share your questions.</p> </div> <p> </p>
Listen: podcast - audio/mpeg

Episode 46: 8 Free and Low-Cost Resources for Professional Development for Your Yarn-Related Business - The Creative Yarn Entrepreneur Show
If you’re in the United States, you’re being bombarded with “back-to-school” advertising. I decided to put my own spin on the back-to-school theme by sharing 8 free and low-cost resources you can use for professional development to help you launch, manage, and expand your yarn-related business. Here’s a preview of the 8 ways you can […]
Listen: podcast - audio/mpeg

Episode 45: How to Balance Two Creative Businesses - The Creative Yarn Entrepreneur Show
In this week’s episode, I answer a listener question from Kathy Kelly, a crochet designer and teacher at Crochetbird and a jazz musician at Kathy Kelly Vibes! Kathy wants to know how to juggle two creative businesses at once. She says: I’m a jazz musician and a crochet teacher/designer. When I start to have some […]
Listen: podcast - audio/mpeg

Episode 43: 10 Tips for Attending (and Getting the Most Out of) Your First Blogging or Social Media Conference - The Creative Yarn Entrepreneur Show
This Week’s Episode I’m sharing 10 tips (plus a few bonus ones, too!) for attending and getting the most out of your first blogging or social media conference. As regular listeners know, this year I spoke at the #WeAllGrow Summit by Latina Bloggers Connect and #BlogHer15: Experts Among Us. These were my first two blogging […]
Listen: podcast - audio/mpeg

Episode 42: Crochet & Knitting Design & Self-Publishing Mini Series 7: Promoting Your Pattern - The Creative Yarn Entrepreneur Show
This Week’s Episode I’m wrapping up the Crochet & Knitting Design & Self-Publishing Mini Series by talking about promoting your pattern after release. So far in this series, we’ve talked about… Planning Your Pattern, Drafting Your Pattern, Polishing Your Pattern, Photographing Your Pattern, Pricing Your Pattern, and Publishing Your Pattern. Today, I’m wrapping up this series by discussing promoting […]
Listen: podcast - audio/mpeg

Episode 44: Getting The Most Out of Ravelry For Your Yarn-Related Business - The Creative Yarn Entrepreneur Show
If you missed the live Google+ Hangout on Air for getting the most out of Ravelry for your yarn-related business, or you want to watch or listen again, here is the updated post. In this week’s episode, I shared seven tips for optimizing your use of Ravelry. The video includes screenshares and walkthroughs, and the […]
Listen: podcast - audio/mpeg

Episode 41: Crochet & Knitting Design & Self-Publishing Mini Series 6: Publishing Your Pattern - The Creative Yarn Entrepreneur Show
This Week’s Episode I’m continuing my Crochet & Knitting Design & Self-Publishing Mini Series by talking about publishing your pattern. I’ll be exploring six different online marketplaces in depth (Craftfoxes, Craftsy, Etsy, Kollabora, Patternfish, and Ravelry), and will be briefly talking about other self-publishing options (such as your blog/website, ebook vendors, and printing patterns). So far in this […]
Listen: podcast - audio/mpeg

Farewell to Marinke from A Creative Being - The Creative Yarn Entrepreneur Show
You may have heard yesterday that Marinke Slump, also known online as “wink” and “winkieflash”  from A Creative Being, took her own life last week. She was an inspiration to me and so many other crocheters, and it is really a devastating loss and shock. I do not feel ready to talk publicly about my grief […]
Listen: podcast - audio/mpeg

Episode 40: Crochet & Knitting Design & Self-Publishing Mini Series 5: Pricing Your Pattern - The Creative Yarn Entrepreneur Show
This Week’s Episode I’m continuing my Crochet & Knitting Design & Self-Publishing Mini Series by talking about pricing your pattern. I’ll be exploring the advantages and challenges of offering all of your self-published patterns for free, all for sale, or some combination of free and paid. This post contains affiliate links. So far in this series, […]
Listen: podcast - audio/mpeg

Episode 39: Crochet & Knitting Design & Self-Publishing Mini Series 4: Photographing Your Pattern - The Creative Yarn Entrepreneur Show
This Week’s Episode I’m continuing my Crochet & Knitting Design & Self-Publishing Mini Series by talking about photographing your pattern. I’ll be focusing on 3 topics: the photographer, the model (or backgrounds/props for non-wearables), and tutorials. This post contains affiliate links. Let’s talk about the photographer! As the online world has shifted to becoming more and […]
Listen: podcast - audio/mpeg

Episode 38: Crochet & Knitting Design & Self-Publishing Mini Series 3: Polishing Your Pattern - The Creative Yarn Entrepreneur Show
You can subscribe to the Creative Yarn Entrepreneur Show on iTunes or Stitcher! And, of course, you can listen to today’s episode from within the post. This Week’s Episode I’m continuing my Crochet & Knitting Design & Self-Publishing Mini Series by talking about polishing your pattern through editing and formatting. If you’re new to self-publishing, or your current approach to […]
Listen: podcast - audio/mpeg

Episode 37: Crochet & Knitting Design & Self-Publishing Mini Series 2: Drafting Your Pattern - The Creative Yarn Entrepreneur Show
You can subscribe to the Creative Yarn Entrepreneur Show on iTunes or Stitcher! And, of course, you can listen to today’s episode from within the post. This Week’s Episode I continue the Crochet & Knitting Design & Self-Publishing Mini Series with a focus on Drafting Your Pattern. In today’s episode, I talk about drafting the written pattern (including pattern grading) and creating […]
Listen: podcast - audio/mpeg

Episode 36: Crochet & Knitting Design & Self-Publishing Mini Series 1: Planning Your Pattern - The Creative Yarn Entrepreneur Show
I launch the Crochet & Knitting Design & Self-Publishing Mini Series with a focus on Planning Your Pattern. In today's episode, I talk about style sheets and yarn support, as well as aligning your style sheet with your ideal customer's preferences and needs. You can find detailed show notes with links to everything discussed in this episode at http://creativeyarnentrepreneur.com/36. But first... Thanks to Angela Doherty from Hooked By Angel (on Etsy and Facebook) for sharing the first bit of audio feedback on the show! Angel had some wonderful things to say about the show (thank you!) and she also reminded me that I like to say, "That makes sense" a lot during interviews. (I also seem to like to say "So" but that's an aside.) Angela was one of the people who inspired me to take the leap into starting a Facebook group for friends and fans of the Creative Yarn Entrepreneur Show. You can join the group, Creative Yarn Entrepreneurs, here. Let's talk style sheets What in the world is a style sheet? Think of it as a template for formatting your crochet and knitting patterns.A style sheet can benefit you by making the process of writing up your patterns faster as well as by setting a consistent tone for your customers. As you create your own style sheet, think about... Your ideal customer. Does this person need more or less detail? Does this person prefer pattern abbreviations or stitch symbols? Do they want or need lots of photos and tutorials, or do they prefer very condensed, print-friendly designs. Abbreviations. Will you use the Craft Yarn Council standard abbreviations for crochet or knitting, or will you develop your own variations on these abbreviations? Will you use US or UK abbreviations, or both? Stitch symbols. If you plan to include international stitch symbols in your patterns, will you design your own charts or pay a tech editor to do this for you? If you'd like to create your own, you may want to check out this tutorial by Pia Thadani from StitchesNScraps about how to use Inkscape to make crochet charts. You may also want to listen to this episode where I interview Adriana Hernandez from AdriPrints about her affordable crochet and knitting fonts. Writing style. Will your patterns be recipe style, conversational, formal, informal, optimized for printing, filled with detailed tutorials, or...? Phrasing. Are you writing sentences or phrases? How will you explain special stitches or techniques? Yarn. Will you recommend a specific yarn for each pattern or just describe the type of yarn that is best suited to this project? Will you provide recommendations for substituting yarn? Skill levels. Will you use the Craft Yarn Council standard skill levels, will you create your own skill levels, or will you list the specific stitches/skills required for each pattern? Will you including tutorials within the pattern or direct your customers to another source? Or, are your customers more experienced or adventurous (and therefore, don't need tutorials). Grading. Will your patterns be graded with specific instructions for each size? Or, will each pattern be for one size? Or, will you make a sample in one size and then explain to your customers how to adjust the pattern to fit? These are just some things to consider as you develop a style sheet. I recommend looking at other designer's style sheets to see what components you like or don't like before you develop your own template. You may also want to check out some traditional magazines, books, and online magazines for ideas. What about the yarn? As I mentioned back in episode 34, yarn support is when a yarn company provides a designer with yarn for free in exchange for the designer listing this yarn as the sole recommended yarn in the pattern and in the Ravelry database. When possible, secure yarn support for your self-publishing patterns. Not only does this save you money, which allows you to grow your business faster, but it also makes it less likely that the yarn you feature in a pattern will be discontinued around the time of publication. Believe it or not, there are many crocheters and knitters who try to make their projects using the same yarn as the designer. If you can't secure yarn support, or choose not to, consider whether or not using a discontinued or other stash yarn is acceptable for your pattern and target customers. And don't forget your audience, your goals, and your mission As Lindsey Lewchuk from Knit Eco Chic mentioned in her interview in episode 26, she always checks her idea for a new pattern against her foundational philosophies to see if it is a good fit. Even if you don't have a mission statement or articulated philosophy, before you get started think about whether this design will resonate with your target audience or if it fits into your short or long term goals. I shared a little homework assignment with the new self-publishing designers in the episode! Let me know how that worked out, or if you've already self-published designs, how did you come up with your style sheet? Leave a comment at http://creativeyarnentrepreneur.com/36 or in the Facebook group at https://www.facebook.com/groups/CreativeYarnEntrepreneurs/, Tweet me at @cyeshow, add +mariesegaresundergroundcrafter to your G+ circle and send me a note, or leave a message at 646-713-8973. If you enjoyed the show You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher and join the mailing list at http://creativeyarnentrepreneur.com/list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Listen: podcast - audio/mpeg

Announcing a podcast mini series on designing and self-publishing your crochet & knitting patterns! - The Creative Yarn Entrepreneur Show
In this week's mini episode, I announce a new series on designing and self-publishing your crochet and knitting patterns that will start next week. So far, I'm expecting the series to include episodes focused on: Planning and drafting your design, Polishing your pattern, Pricing, Publishing (including an exploration of different online marketplaces like Amazon, CraftFoxes, Craftsy, Crochetville, Etsy, Kollabora, Patternfish, and/or Ravelry), and Promoting. I shared some questions from Goddess Crochet, Junee B Designs, Patterns Tried and True, and Hooked by Angel, but I'd love to answer other questions you have about self-publishing in this series. Also, if you have a favorite online marketplace, let us know what it is (and why) so I can share that during the publishing episode. Leave your questions or comments about self-publishing patterns at http://creativeyarnentrepreneur.com/selfpub, Tweet me at @cyeshow, add +mariesegaresundergroundcrafter to your G+ circle and send me a note, or leave a message at 646-713-8973. Also, I've been thinking about starting a closed Facebook group for friends and fans of the Creative Yarn Entrepreneur Show. This would be a group where we could talk about issues for indies in the yarn industry in a private setting. If you would be interested in joining such a group, reach out to me on Facebook on my personal account at https://www.facebook.com/marie.segares or via my business page at https://www.facebook.com/UndergroundCrafter and let me know.
Listen: podcast - audio/mpeg

Episode 35: Social Media Spring Cleaning - The Creative Yarn Entrepreneur Show
In today's episode, I share some feedback about last week's episode on sourcing yarn inexpensively to your yarn-related business. I also talk about doing some "spring cleaning" on social media accounts. You can find the show notes for this episode at http://creativeyarnentrepreneur.com/35 More Tips for Sourcing Yarn (and Fleece/Roving) Inexpensively Two listeners shared some great feedback on last week's episode. Lindsay Lewchuk (@KnitEcoChic), the owner of Knit Eco Chic, was a guest in Episode 26: Eco Conscious Knitting & Niche Marketing with Lindsay Lewchuk from Knit Eco Chic and Episode 12, where I interviewed the organizers of the Indie Design Gift-a-Long. Lindsay shared some great advice for designers using yarn support from a yarn company: "...I also suggest keeping the yarn company who provides you with yarn support in the loop with the progress of the design. This is especially true if you run into any hick-ups during the process, but also for designs that are running smoothly & on-time. I included the latter as it gives the yarn co a chance to give a heads-up to their social media coordinator & yarn audience on your upcoming release featuring their yarn!" This is definitely a great way to stay on the yarn company's radar and may lead to some excitement about your pattern. Carol Densmore (@CrossWindFarm) from Cross Wind Farm stepped in to fill my knowledge gap about how/if spinners are able to source materials inexpensively. Carol says: "...I am a spinner and raise a flock of sheep... there are places where you can find discounted fleeces or roving (clean, ready-to-spin wool). Many fiber festivals have wool (or fleece) competitions. After the judging is finished most of the fleeces go on sale. This is where many fiber artists get their wool if they don’t raise the sheep (or other fiber animals) themselves. From there they take it to a mill and have it processed into yarn or other items. Also at fiber festivals many vendors sell fleeces and roving. Various vendors will have ‘bargin bins’ or ‘show sales’ and one can get things at a discounted price. Spinning guilds occasionally have sales as well. The only way that I know of to produce yarn from raw fleece (other than hand spinning of course) is to obtain fleeces from fiber festivals, farms, or vendors and take it to a mill and have it processed into yarn. I do that for the yarn that I sell and use. Overall it ends up being less expensive compared to a retail price but the initial financial outlay could be hefty because you have to pay the mill, but that yarn could last a knitter/crocheter/weaver a long time. Some mills have a minimum amount of raw wool they will process, other mills don’t so a person could have one fleece processed into yarn and then go from there." Thanks for sharing that information, Carol! I'm sure it will be helpful to other listeners! Updates I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link at http://creativeyarnentrepreneur.com/35 In last week's episode, I talked about Smiley's Yarns, a New York City shop that sells discontinued yarns. Right after the episode, I learned that Smiley's will be closing its brick-and-mortar store on May 23, 2015. Their online store will remain open and they will continue to hold their Manhattan yarn sales. Social Media Spring Cleaning I've recently been struggling with Twitter's follower limits and have decided to do some social media spring cleaning as a result. I started by pruning my @UCrafter following list and removing some people that I follow. I've also been adding more people to Twitter lists, like this one of crochet designers. I talk about my approach to my social media spring cleaning on Twitter and Pinterest in more detail in this episode. Are you spring cleaning your social media accounts? What's your approach to keeping your social accounts fresh? Leave a comment at http://creativeyarnentrepreneur.com/35, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. If you enjoyed the show Please leave an honest review on iTunes or Stitcher and join the mailing list at http://creativeyarnentrepreneur.com/list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Listen: podcast - audio/mpeg

Episode 34: How to Source Yarn (Inexpensively) for Your Business - The Creative Yarn Entrepreneur Show
I’m talking about ways to source yarn inexpensively (or for free) for your yarn-related business in this week's episode. This topic was suggested by Beate from Patterns Tried and True. Getting your yarn for less (or for free) can have a huge impact on your profits as a yarn related business! In this episode, I'll be sharing 4 ways to source your yarn for less money. The 4 ways are: 1) Establish a wholesale, maker, or professional crafter account with a yarn company 2) Apply for yarn support for your crochet and knitting patterns 3) Shop for discounts 4) Use discontinued yarns Not every one of these ways will be right for your business, but hopefully one or more is! By the way, I know nothing about the world of spinning (sorry spinners!), so I don't share any resources for fleeces or roving. If you're a spinner and know more about discounted options, let me know so I can update this page! Establish a wholesale, maker, or professional crafter account with a yarn company Many yarn companies will establish wholesale, maker, professional crafter, or teacher accounts with indie businesses who aren't yarn shops. There may be a lower order minimum for these smaller vendors than for a yarn shop, and the yarn prices will be substantially below retail.. In general, your business will need to have a tax ID and permission to collect sales tax through your state to take advantage of these discounts. If your business isn't already formalized and you are located in the U.S., you may want to check out the Small Business Administration Learning Center or contact SCORE for advice and mentoring. If you're a dyer, you may want to check out Henry's Attic. Although I haven't worked with them directly, I've heard good things about their yarn. (Full disclosure: I previously worked with Galler Yarns, which is owned by the same family.) Red Heart's contact page has more information about establishing a professional crafter account. You can also reach out to your favorite yarn companies through the website contact page and ask if they provide discounts to makers, teachers, dyers, or whatever your type of business is. Apply for yarn support for your crochet and knitting patterns Yarn companies will often provide "yarn support" to designers/authors who are creating samples in their yarn. Typically, the company will provide the yarn at no cost (or at a substantial discount) in exchange for being listed as the only yarn in the pattern and/or on Ravelry. Some yarn companies will only provide yarn support for patterns that are published by third parties (i.e., magazines or traditionally published books), while others also provide yarn support for independently published (i.e., self-published) patterns. If you'd like to pursue yarn support for upcoming designs, reach out to yarn companies and ask about their process for requesting yarn support. Some companies have a form to complete while others want to see a magazine-style design submission with a sketch, swatch, and description. There are also companies comfortable with just a description of the design and a link to your Ravelry designer page. Knit Picks has a great webpage explaining their Independent Designer Partnership (IDP) Program. If you like working with independent yarn companies, check out the Yarnie/Designer Connection Thread in the Designers group on Ravelry. To maintain your relationship, remember to notify the company when your pattern is published. It doesn't hurt to mention the company when you announce or share the pattern on social media, either. I maintain a spreadsheet with contacts at the different yarn companies that I have worked with (or plan to work with in the future) for yarn support, and I include notes on whether they support independent designs, too, or only third-party publications. Shop for discounts If these formal methods for sourcing yarn inexpensively don't work for you, another option is to shop for discounts. Perhaps your business isn't formalized or your portfolio is small. Shopping for discounts on currently available yarns is another way to save money. Sign up for the email lists of big box stores and local yarn shops in your area, as well as for the major online yarn sellers, like WEBS, Jimmy Beans, and Loopy Ewe. Although you are still paying retail prices, you will be still be able to buy the yarn at a discount. Use discontinued yarns Discontinued yarns are often available at a substantial discount. While some designers may find that pattern sales will suffer if their samples are made with discontinued yarns, makers may find that their customers aren't concerned about using a yarn that is no longer in production. Another challenge of working with a discontinued yarn line or color is that you may only have access to a limited range of colors and it can be difficult to match dye lots. Smiley's Yarns is a shop that specializes in selling discontinued yarns at a deep discount. Do you have other ways of saving money on yarn costs for your business? Leave a comment at http://creativeyarnentrepreneur.com/34, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.) If you enjoyed the show You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Listen: podcast - audio/mpeg

Episode 33: 7 Steps for Pitching Your Ideas for Workshops, Presentations, and Panel Sessions to Conferences and Events - The Creative Yarn Entrepreneur Show
You can subscribe to the Creative Yarn Entrepreneur Show on iTunes or Stitcher! And, of course, you can listen to today’s episode from within the post. This Week’s Episode Today’s topic was suggested by last week’s guest, Sedie Maruska. I’m going to share a 7 step process for pitching your ideas to conferences and events. This process is what I […]
Listen: podcast - audio/mpeg

Episode 32: Journey to 100k Monthly Blog Visitors and More with Sedie Maruska - The Creative Yarn Entrepreneur Show
In this episode, I shared an interview with Sedruola "Sedie" Maruska from Yarn Obsession. Sedie is a crochet designer, blogger, and crochet business consultant. I wanted to talk with her about her public journey to 100,000 monthly unique visitors to her blog. We also chatted about pricing, empowering women business owners, prioritizing different elements of your business, and more. You can find more details in the show notes at http://creativeyarnentrepreneur.com/32. About Sedruola "Sedie" Maruska Sedie started Yarn Obsession as a hobby and eventually started selling her finished crochet items as a maker. Later, she started designing but noticed she was getting a lot of questions from other makers and crochet business owners, so she started offering crochet business advice and coaching services. Sedie continues designing to keep current in the industry so her consulting services are always up-to-date. Because pattern design isn't her core business, she uses an unusual pricing tactic. Yarn Obsession is Sedie's full-time business, but she does have a part-time job. You can find Sedie online at Yarn Obsession, as well as on Facebook, Instagram, Twitter, and YouTube. About the Interview I invited Sedie on the show to talk her plan to increase traffic to 100,000 visitors per month to her website. (You can find links to the posts about her goals at http://creativeyarnentrepreneur.com/32.) Sedie was inspired by blogger Neil Patel's post, Why Transparency Is The New Marketing, to share this journey publicly. It also helps her to stay accountable for moving towards her goal. We also talked about empowering women to find their voice and confidence so they can be successful in their businesses, dealing with negativity online, distributing your time between different income streams in your business, and pricing. Sedie also shared some tips for getting started with video for your yarn-related business. Updates I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through this link. If you are listening as this episode is released on Monday, April 13, 2015, I’d love it if you could join my live Google+ Hangout with Carlota as No Frills Small Business later today. You can check out the teaser and RSVP to get a reminder before the show starts at http://nofrillssmallbusiness.com/3. I will be in Las Vegas for New Media Expo from April 13-16, 2015, and we’ll be talking about getting the most value out of your next business conference or networking event. What is the most important action you are taking this week to move your business ahead? Leave a comment at http://creativeyarnentrepreneur.com/32, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions. You can find the sign up form at https://madmimi.com/signups/116491/join.
Listen: podcast - audio/mpeg

Bonus Episode: Managing Your Business While Being a Mom with Lane Kennedy - The Creative Yarn Entrepreneur Show
I'm sharing an interview with serial entrepreneur Lane Kennedy today as a bonus episode. Although Lane isn't involved in the yarn industry, she has a lot to share about managing your business while being a mom. Since I'm not a mom, I thought her perspective would be helpful for listeners who are! I also thought this episode would pair nicely with my interview with Amy Ramnarine earlier this week about how she planned out her maternity leave. You can find complete show notes for today's episode, including links and pictures, at http://creativeyarnentrepreneur.com/lane. About Lane Kennedy Lane is a serial entrepreneur who is also a coach and a podcaster. Her message is all about empowering women and living a straightforward life. You can find Lane online on her website, on Facebook (on both the Lane Kennedy Levy page and the Straightforward Life group), and on Twitter. She also hosts the Lane Kennedy Talks Life & the Entrepreneur Experience podcast. About the Interview Lane is the daughter of an entrepreneur and has had an interesting series of careers and businesses that have brought her around the world. Later in life, she unexpectedly became pregnant while in the middle of launching a business. In this interview, we talked about the changes she made to her life to manage both her entrepreneurial endeavors and her family life. Lane took 18 months off after her son was born and then slowly returned to her career. She shared several suggestions for moms who want to making the most out of their working time. Find support. Lane started with 15 hours of child care weekly from someone she trusted as she transitioned back into running a business. Connect with other mompreneurs. Lane organized a local group of mom entrepreneurs for nearly 5 years. The group met monthly with a focus on networking and business development. Although the members were moms, the group focused on entrepreneurial topics rather than family life. Optimize your schedule and prioritize your time. Lane uses a shared calendar to chart out her week and separates family, personal, and business time. She also schedules tasks based on her natural rhythms so she can be more productive. Don't forget to take time for yourself. Lane recommends taking a vacation alone at least once a year. Updates Next week, I'll be sharing an interview with Sedie Maruska from Yarn Obsession. I was a guest on Marly Bird's Yarn Thing on March 19, 2015. Marly and I talked about how I got started and the business of crochet and knitting. We also chatted about the debate over offering free patterns and more! You can listen to the episode on BlogTalkRadio or iTunes. I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link in today's show notes. What has worked for you in combining being a mom with being a small business owner? Leave a comment at http://creativeyarnentrepreneur.com/lane, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.) If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Listen: podcast - audio/mpeg

Episode 31: Preparing for an Absence from Your Business, Collaboration, Blog Monetization, and More with Amy Ramnarine - The Creative Yarn Entrepreneur Show
Episode 31: Preparing for an Absence from Your Business, Collaboration, Blog Monetization, and More with Amy Ramnarine In this episode, I shared an interview with Amy Ramnarine from The Stitchin' Mommy. Amy is a crochet designer and DIY blogger, and a fellow New Yorker. We met up at Martha's Country Bakery in Forest Hills, Queens back in March. (By the way, Amy recommends the Strawberry Shortcake which is made with real strawberries.) I wanted to talk with her about her plans for maternity leave. We also chatted about collaborations that expand your business, blog monetization, customer service, and more. About Amy Ramnarine Amy is a full-time crochet and DIY blogger. Her background is in finance, but she worked as a pre-school teacher before her first daughter was born. As a stay-at-home mom, she launched The Stitchin' Mommy as a maker. She later became a designer and expanded her blog beyond crochet to include additional DIY topics and tutorials. Find more links in the show notes for today's episode at http://creativeyarnentrepreneur.com/31. About the Interview I invited Amy on the show to talk about how she's planning for maternity leave. While you may not be planning a pregnancy in the near future, Amy shared a lot of information that can help any yarn-related business owner who anticipates a break from the business. Plan ahead. Amy started planning her leave about 4 months before she was planned to take off time. During the planning period, she increased her workload to meet her goals for her absence. Create a content calendar. Amy created a calendar for about 3 months of blog posts with her typical release frequency to include the types of content that she has seen success with in the past, such as free patterns, book reviews, pattern roundups, and more. Connect with other small businesses. Amy reached out to her network of bloggers and designers and asked for guest posts and designer spotlights to supplement her own original content. Find and train support. Although Amy hasn't used a virtual assistant before, she started to train one who can maintain some of the social media accounts of her business while she is on maternity leave. We also talked about collaboration. Amy's inspiration has been Chef Carla Hall, who often says "There's power in the yes." This philosophy has helped Amy to expand her business by reaching out for opportunities and collaborations. One example is the Tuesday Pin-spiration Link Party she co-hosts with Rhondda from Oombawka Design. (We even teased Rhondda a bit about her fear of Skype.) Amy talked about how she grew her blog with collaborations, posting frequency, customer service, and by submitting content to free pattern directories like AllFreeCrochet and Crochet at Play. We discussed the different ways Amy monetizes her blog and the support she gets from RFE Hosting. Amy also talked about her approach to customer service. Updates I took a mini hiatus from the Creative Yarn Entrepreneur Show last week to wrap up my 31 Days to Pod Launch challenge. I will be sharing what I learned in a future episode, but until then, I'd appreciate it if you would visit my new channel on YouTube and subscribe. I'll be sharing a bonus episode on Saturday to make up for my absence: an interview with lifestyle coach and mompreneur, Lane Kennedy. Next week, I'll be sharing an interview with Sedie Maruska from Yarn Obsession. I was a guest on Marly Bird's Yarn Thing on March 19, 2015. Marly and I talked about how I got started and the business of crochet and knitting. We also chatted about the debate over offering free patterns and more! I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link in the show notes. If you are available next Monday, April 13, 2015, I'd love it if you could join my live Google+ Hangout with Carlota as No Frills Small Business. You can check out the teaser and RSVP to get a reminder before the show starts. I will be in Las Vegas for New Media Expo from April 13-16, 2015, we'll be talking about getting the most value out of your next business conference or networking event. I also thanked Beaderjojo (also known as Goddess Crochet) and "Someone Insignificant" for their wonderful 5 star reviews on iTunes in March. I always appreciate reviews, (even if they aren't 5 star reviews - which are awesome, by the way) as well as suggestions for future show topics! I shared some suggestions that I've already received for future episodes. Do you have other episode topic ideas to share? Have you taken a planned leave of absence from your business? What worked best for you? Leave a comment at http://creativeyarnentrepreneur.com/31, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Listen: podcast - audio/mpeg

Episode 30: Going Beyond the Basics with Pinterest for Your Yarn-Related Business with Cynthia Sanchez - The Creative Yarn Entrepreneur Show
Back in February, I had the opportunity to meet and interview Cynthia Sanchez at the We All Grow Summit by Latina Bloggers Connect. Cynthia is a Pinterest marketing expert, so in this interview, we talked about taking your Pinterest use to the next level for your yarn-related business. (If you're just getting started on Pinterest, you may find Episode 2: 10 Ways to Use Pinterest to Grow Your Business helpful.) About Cynthia Sanchez Cynthia Sanchez has a background in healthcare as a nurse navigator. In 2011, she was interested in using social media to get the word out to patients, but since she didn't have an established online presence or a background in marketing, she decided to start up a personal blog first. Cynthia had recently begun using Pinterest and was finding that it was transforming her life, so it seemed like the perfect topic for her to explore through blogging. Cynthia soon became a recognized Pinterest marketing expert. In addition to hosting the Oh So Pinteresting podcast, she also speaks regularly at national conferences social media events. You can find Cynthia online at the Oh So Pinteresting website, as well as on Facebook, Pinterest (of course), and Twitter. You can also subscribe to the Oh So Pinteresting podcast on iTunes and Stitcher. Cynthia's Pinterest for Business course is now available on Lynda.com. About the Interview In this interview, Cynthia shared her advice for going beyond the basics in using Pinterest for reaching your target audience. Here are some of her suggestions. Take the time to develop a Pinterest strategy. Consider who you want to reach (your target audience), and then create boards populated with the types of images they want to see. Once you have established your overall strategy, you can think about the posting frequency/schedule that works for you. Consider different approaches to Pinterest boards based on your business's size and brand. Solopreneurs/micro business owners might share more personal interest boards than larger businesses, since the owner's personality may be considered part of the brand. Owners who have a business serving both B2B and B2C audiences might consider creating separate accounts to focus on different audiences. Businesses of all sizes may want to consider using more secret boards for interests that may divert attention from their core business activities. If you have multiple accounts, establish group boards to share crossover interests with both audiences. I do this with my Crochet Business Tips board, which is shared through my Underground Crafter and my Creative Yarn Entrepreneur Show business accounts. Browse boards and pins in categories unrelated to your business. Yarn-related busienss owners may want to check out sports or history to see Pinterest with fresh eyes. Discover what appeals to you visually, and incorporate that into your own boards as well as into the images you share online. Cynthia also shared several recommendations. The Pinterest for Business blog is Cynthia's favorite resource for staying on top of Pinterest changes. Tailwind is the Pinterest scheduler and analytics tool Cynthia recommends for small businesses and bloggers. It is an approved Pinterest third party app and it has affordable pricing options. Cynthia also invited listeners to participate in her upcoming one day, hands-on Pinterest training, My Pinterest Bootcamp with Jeff Sieh from Manly Pinterest Tips, which is scheduled for Saturday, April 18, 2015. Updates My 31 Days to Pod Launch challenge is still going strong! I’ve been releasing an audio file, blog post, and YouTube video daily since March 1. This is my trial by fire on YouTube, and I plan to share what I’ve learned about video production in a future episode. In the meantime, I’d be thrilled if you would check out my new channel on YouTube and subscribe. I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link at http://creativeyarnentrepreneur.com/30. If you are available next Monday, March 30, 2015, I'd love it if you could join my live Google+ Hangout with Carlota as No Frills Small Business. You can check out the teaser and RSVP to get a reminder before the show starts at http://creativeyarnentrepreneur.com/30. We'll be talking about charting your own history with your small business as part of our celebration of Women's History Month, and we'll be answering the top questions we hear from other women small business owners. I’ll also be attending New Media Expo in Las Vegas from April 13-16, 2015. If you’ll be attending, too, let me know because I’d love to meet you there! I'd love to hear from you! How do you plan on adjusting your Pinterest strategy or tactics based on Cynthia's suggestions? What has worked for you on Pinterest in the past? Leave a comment at http://creativeyarnentrepreneur.com/30, Tweet me at @cyeshow, add me to your G+ circle and send me a note at https://plus.google.com/+MarieSegaresundergroundcrafter/, or leave a message at 646-713-8973. If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions. You can find the sign up form at http://creativeyarnentrepreneur.com/contact/.
Listen: podcast - audio/mpeg

Episode 29: Selling on Etsy, Passive Income, and Using Trending Keywords with Alexandra Tavel from Two of Wands - The Creative Yarn Entrepreneur Show
I interviewed Alexandra Tavel, a crochet and knitting maker and designer. Alexandra owns the Etsy shop, Two of Wands. We met up in person in New York City (where we both live) to talk about how she launched her shop, how it became her full time income, and what she enjoys about the platform, as well as other topics related to owning a yarn-based business. You can find complete show notes for today's episode, including links to everything that was discussed at http://creativeyarnentrepreneur.com/29. About Alexandra Tavel Alexandra Tavel earned dual degrees in fashion design and costume construction technology from Indian University. After graduation, she moved to New York City with plans of entering the fashion industry, but she ended up working in a nonprofit organization for 8 years. In late 2013, a series of life changes led to her launching an Etsy shop, Two of Wands, where she sells her finished knit and crocheted projects as well as instant pattern downloads. About the Interview Alexandra talked about how she studied Etsy’s blogs and newsletters before opening the Two of Wands Etsy shop to sell finished knit and crochet items in November, 2013. Alexandra's signature photographic style actually developed by happenstance. After Etsy launched digital downloads, Alexandra read an Etsy Quit Your Day Job post that inspired her to begin to sell her patterns in her shop as well. Alexandra's designs started with simple design and construction so that she could easily create and finish finished items, but as she began to see her pattern sales allowing her business to scale, she is reconsidering this approach. In this very conversational interview, we covered a variety of other business topics. Now, this interview was recorded several weeks ago before I interviewed Grace Dobush for Episode 28, read Grace's article in WIRED, "How Etsy Alienated Its Crafters and Lost Its Soul," and learned about Etsy's announcement that it filed papers for an Initial Public Offering. If I had a time machine, I would have asked for Alexandra's feedback on these issues. Some Updates My 31 Days to Pod Launch challenge is still going strong! I've been releasing an audio file, blog post, and YouTube video daily since March 1. This is my trial by fire on YouTube, and I plan to share what I've learned about video production in a future episode. In the meantime, I'd be thrilled if you would check out my new channel on YouTube and subscribe. I will be presenting at the BlogHer '15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you'd like it to be), I hope to see you there! If you haven't already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link at http://creativeyarnentrepreneur.com/29.. Ijeoma Eleazu, host of the Etsy Conversations Podcast and a guest on Episode 9 of the Creative Yarn Entrepreneur Show, also highlighted the importance of reading the Etsy seller handbook before launching an Etsy shop. Ijeoma's podcast was recently touted by Etsy as number one in their list of 10 Podcasts to Help Your Business Thrive. Congratulations, Ijeoma! I'll also be attending New Media Expo in Las Vegas from April 13-16, 2015. If you'll be attending, too, let me know because I'd love to meet you there! Where do you stand on using Etsy for your yarn-related business? Has your opinion changed since Etsy made its IPO announcement? Leave a comment on the show notes for today's episode at http://creativeyarnentrepreneur.com/29, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.) If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher).
Listen: podcast - audio/mpeg

Episode 28: Indie Craft Fairs, Negotiation, Freelancing, the Hazards of Etsy and More with Grace Dobush - The Creative Yarn Entrepreneur Show
I interviewed Grace Dobush, a full time freelance writer and part-time crafty business owner, in this week's episode. Grace and I talked about many topics including prepping for your first indie craft show, deciding whether Etsy is the right online marketplace for your craft business, tips for starting up as a freelance writer in the craft scene, negotiating for a higher rate, and more! Complete show notes for today's episode are available at http://creativeyarnentrepreneur.com/28. About Grace Dobush Grace Dobush is a freelance writer and a part-time crafty business owner. She is the organizer of the Crafty Supermarket, an indie craft show in Cincinnati, Ohio; author of the Crafty Superstar craft business guides for part-time business owners; and the maker of smiley poop emoji ephemera. About the Interview I'm a volunteer book reviewer for the Crochet Guild of America's blog and late last year, I received a review copy of the 2015 Crafter's Market: How to Sell Your Crafts and Make a Living from F & W Media. (My review will be coming out on the CGOA blog in the near future, and I'll update this page with a link when that happens.) Since this book is the first Crafter's Market, I wanted to interview one of the contributors, and Grace was happy to oblige. In our interview, we talked about the topics covered in Grace's two chapters in the 2015 Crafter's Market, "Indie Craft Shows" and "Pricing Your Work." We also discussed Grace's February article in WIRED, "How Etsy Alienated Its Crafters and Lost Its Soul" and Etsy's recent announcement about filing a registration statement for an initial public offering (IPO). I referenced a recent discussion with Beate at Patterns Tried and True about whether Etsy is the best online marketplace for yarn crafters, as well as an interview I did with Alexandra Tavel from Two of Wands on Etsy that I'll be sharing on the podcast next week. Grace also shared her tips for getting started as a freelance writer in the crafting space, as well as her philosophy on negotiation. What is your experience with craft shows? How have you identified the right venues for your business? Leave a comment at http://creativeyarnentrepreneur.com/28, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.) If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Listen: podcast - audio/mpeg

Episode 27: Connecting with Your Mailing List and More with Vashti Braha - The Creative Yarn Entrepreneur Show
http://traffic.libsyn.com/creativeyarnentrepreneur/CYES027.mp3
Listen: podcast - audio/mpeg

Episode 26: Eco Conscious Knitting & Niche Marketing with Lindsay Lewchuk from Knit Eco Chic - The Creative Yarn Entrepreneur Show
You can subscribe to the Creative Yarn Entrepreneur Show on iTunes or Stitcher! And, of course, you can listen to today’s episode from within the post. This Week’s Episode This week I share an interview with Lindsay Lewchuk, the owner of Knit Eco Chic. Lindsay was previously a guest in Episode 12, where I interviewed the organizers of the Indie Design Gift-a-Long. […]
Listen: podcast - audio/mpeg

Episode 25: 8 Tips for Contracting with Your First Tech Editor - The Creative Yarn Entrepreneur Show
In this week's episode, I share 8 tips for contracting with a tech editor for the first time for your indie patterns. Even if you have worked with tech editors in the past when your work was third-party published, you may find the experience of finding and hiring a tech editor for your self-published patterns daunting. 8 Tips for Contracting with Your First Tech Editor Ask yourself why are you getting your patterns tech edited and what you expect from a tech editor Always check references Find out what the rates mean Choose someone who responds promptly Get an estimate Start with one pattern Check your pattern before sending it out Review the experience before contracting again These tips will help make the experience of working with a tech editor for your self-published patterns more manageable and will minimize the costs as well. For more detailed show notes, visit http://creativeyarnentrepreneur.com/25 Do you have other tips (or questions) about contracting with a tech editor for the first time as an indie? Or, are you a tech editor with suggestions of ways designers can work with you more closely? Leave a comment below, Tweet me at @cyeshow, add me to your G+ circle at +mariesegaresundergroundcrafter and send me a note, or leave a message at 646-713-8973.
Listen: podcast - audio/mpeg

Episode 24: Using Live Facebook Chats to Connect with Your Audience with Lorene Eppolite from Cre8tion Crochet and Kathy Lashley from ELK Studio Handcrafted Crochet Designs - The Creative Yarn Entrepreneur Show
In this week’s episode, I interview Lorene Eppolite from Cre8tion Crochet and Kathy Lashley from ELK Studio Handcrafted Crochet Design about the weekly Crochet Business Chat Live event they co-host on Mondays at 12 noon Eastern in the ELK Studio Crocheters Facebook group. We also talk about connecting with your audience and the crochet industry as a whole. You can find show notes at http://creativeyarnentrepreneur.com/24. Have you have connected with your audience live? What do you think about Lorene and Kathy's perspective on the yarn industry? Leave a comment below, Tweet me at @cyeshow, add me to your G+ circle as https://plus.google.com/+MarieSegaresundergroundcrafter and send me a note, or leave a message at 646-713-8973. If you enjoyed the show Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions. You can find the sign up form at http://creativeyarnentrepreneur.com/contact/.
Listen: podcast - audio/mpeg

Episode 23: Diversifying Your Income and Boosting Your Blogging with Tamara Kelly from Moogly - The Creative Yarn Entrepreneur Show
In this week’s episode, I share an interview with Tamara Kelly from Moogly. Tamara’s crochet and knitting business is quite varied, and I talk to her about how she got her start, how she diversifies her income, and her tips for blogging and time management. You can find more details in the show notes for this episode at http://creativeyarnentrepreneur.com/23. I'd love to hear your feedback and questions. Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973. If you enjoyed the show, please leave a review on iTunes or Stitcher. It helps the show become more discoverable to others! Thank you and have a great week.
Listen: podcast - audio/mpeg

Episode 22: Google+ Hangout with Forensic Coach, Carlota Zimmerman - The Creative Yarn Entrepreneur Show
This week's episode is a recording of a Google+ Hangout I hosted with forensic coach, Carlota Zimmerman. We talk with the participants about time management, productivity, budgeting, and social media. You can find more details in the show notes for this episode at http://creativeyarnentrepreneur.com/22. I'd love to hear your feedback and questions. Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973. If you enjoyed the show, please leave a review on iTunes or Stitcher. It helps the show become more discoverable to others! Thank you and have a great week.
Listen: podcast - audio/mpeg

Episode 21: 10 Habits for Successfully “Owning” (or Working) from Home - The Creative Yarn Entrepreneur Show
Happy New Year! In response to feedback from the listener survey I shared with the email list, I'm sharing 10 habits for successfully 'owning' from home. I've been a full-time solopreneur for about 15 months, and I had to learn some new habits and modify others. Owning a home-based business has some interesting challenges and isn't quite the same as working from home. The habits I rely upon for maintaining focus and staying productive are: Shower and dress Prioritize weekly (or more frequently) Establish work areas for different tasks Structure the schedule Minimize distractions Find and use appropriate audio and visual aides Stay hydrated Eat regularly Schedule time with peers Don't forget to take days off You can find more details in the show notes for this episode at http://creativeyarnentrepreneur.com/21. I'd love to hear your feedback and questions. Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973. If you enjoyed the show, please leave a review on iTunes or Stitcher. It helps the show become more discoverable to others! Thank you and have a great week.
Listen: podcast - audio/mpeg

Episode 20: Thank You Card Challenge Update and Happy New Year! - The Creative Yarn Entrepreneur Show
In today's episode, I share an update on my thank you card challenge and wishes for 2015. You can find the show notes for today's episode at http://creativeyarnentrepreneur.com/20. I'd love to hear your feedback and questions. Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 1-646-713-8973. If you enjoy the show (or even if you don't!), please leave a review on iTunes or Stitcher. It helps the show become more discoverable.
Listen: podcast - audio/mpeg

Episode 19: The Failures Episode! - The Creative Yarn Entrepreneur Show
In today's episode, I talk about the importance of failure for small business owners and share a major failure I experienced in my business in 2014, and what I learned from it. 
You can find the show notes for today's episode at http://creativeyarnentrepreneur.com/19. I'd love to hear your feedback and questions. Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 1-646-713-8973. If you enjoy the show (or even if you don't!), please leave a review on iTunes or Stitcher. It helps the show become more discoverable.
Listen: podcast - audio/mpeg

Bonus Episode: Interview with Knitting Designer, Ashwini Jambhekar - The Creative Yarn Entrepreneur Show
I’m sharing an interview today with Ashwini Jambhekar as a bonus episode! I temporarily misplaced the recording (gasp!) while organizing files and, since I also skipped a week of podcasting this year, I thought I’d add this interview back into the fold as a bonus. We talk about how her background as a scientist has informed her knitting design, and specifically, how she approaches style sheets and grading. You can find show notes for today's episode at http://creativeyarnentrepreneur.com/ashwini. I'd love to hear your feedback and questions. Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973. If you enjoyed the show, please leave a review on iTunes or Stitcher. It helps the show become more discoverable to others!
Listen: podcast - audio/mpeg

Episode 18: 8 Best Investments I Made In My Business in 2014 - The Creative Yarn Entrepreneur Show
In this week’s episode, I share the 8 best investments I made in my business in 2014. While the topic may seem oddly personal, I talk about why each investment added value to my business and what you might take away from the list to support your yarn-related business in 2015. 8 Best Investments I Made in My Business in 2014 1. (Improved) Web hosting 2. A (more reliable and faster) computer 3. Comfort tools 4. Monthly massage therapy 5. A (multi-functional and higher quality) tripod 6. (New) tools and training for business expansion 7. Conference (or face-to-face event) attendance 8. Time for networking with other solopreneurs You can find show notes for today's episode at http://creativeyarnentrepreneur.com/18. I'd love to hear your feedback and questions. Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973. If you enjoyed the show, please leave a review on iTunes or Stitcher. It helps the show become more discoverable to others!
Listen: podcast - audio/mpeg

Episode 17: 5 Tips for Hosting a Successful Crochet-, Knit-, or Make-a-Long Online - The Creative Yarn Entrepreneur Show
This week, I share five tips for hosting a successful crochet-, knit-, or make-a-long (also known as CALs, KALS, or MALs, respectively) online. 1) Test or tech edit the pattern before the event 2) Engage sponsors and supporters 3) Seek out a co-moderator 4) Choose an appropriate length 5) Share the projects You can find show notes for today's episode at http://creativeyarnentrepreneur.com/17. I'd love to hear your feedback and questions. Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973. If you enjoyed the show, please leave a review on iTunes or Stitcher. It helps the show become more discoverable to others!
Listen: podcast - audio/mpeg

Episode 16: Turning Your Passion Into Your Business in 2015 with Carlota Zimmerman, the Creativity Yenta - The Creative Yarn Entrepreneur Show
This week, I hosted a live Google+ Hangout with Carlota Zimmerman, the Creativity Yenta. We talk about starting off 2015 with goals, habits, and structures to support your business, and answer questions form the audience about social media, productivity and time management, and professional development. You can find show notes for today's episode at http://creativeyarnentrepreneur.com/16. We plan to host another live Hangout in January, 2015. We'd love to hear your feedback and questions. Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973. If you enjoyed the show, please leave a review on iTunes or Stitcher. It helps the show become more discoverable to others!
Listen: podcast - audio/mpeg

Episode 15: 6 Newbie’s Tips for Getting Started on Google+ - The Creative Yarn Entrepreneur Show
This week, I share 6 Newbie's Tips for Getting Started on Google+. If you aren't yet on G+ or are new to the platform, these tips should help you get more involved. If you're a G+ pro, I'd love to hear your feedback about taking G+ to the next level! (By the way, you can find me on G+ as +MarieSegaresUndergroundCrafter.) 6 Tips for Getting Started on G+ Complete your profile Learn the lingo Group your circles Join communities Use the best hashtags Follow etiquette With these simple steps, you'll be ready to interact on G+ in no time! You can find more details in today's show notes at http://creativeyarnentrepreneur.com/15. I'd love to hear your feedback! Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973. If you enjoyed the show, please leave a review on iTunes or Stitcher. It helps the show become more discoverable to others!
Listen: podcast - audio/mpeg

Episode 14: Self Care for the Indie Business Owner with Vanessa Laven - The Creative Yarn Entrepreneur Show
This week, I share an interview with Vanessa Laven, the artisan behind Survival Organs, who started her crafty career as the knitter, mixed martial arts enthusiast, and cancer surviver behind the blog, Mixed Martial Arts & Crafts. You can find more details in today's show notes at http://creativeyarnentrepreneur.com/14. I'd love to hear your feedback! Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973. If you enjoyed the show, please leave a review on iTunes or Stitcher. It helps the show become more discoverable to others!
Listen: podcast - audio/mpeg

Episode 13: Gauge and Tension Pop Up Shop, an interview with Michele Wang - The Creative Yarn Entrepreneur Show
This week, I share an update on the Indie Design Gift-a-Long and my Thank You Card Challenge along with an interview with knitting designer Michele Wang about her new venture, a pop up shop featuring fine and hard-to-find yarns. You can find more details in today's show notes at http://creativeyarnentrepreneur.com/13. I'd love to hear your feedback! Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973. If you enjoyed the show, please leave a review on iTunes or Stitcher. It helps the show become more discoverable to others!
Listen: podcast - audio/mpeg

Episode 12: Indie Design Gift-a-Long 2014! An interview with Nina Machlin Dayton, Simone Kereit, Lindsay Lewchuk, and Alex Tinsley - The Creative Yarn Entrepreneur Show
In this episode, I interview the organizers of the Indie Design Gift-a-Long, the second annual end-of-year extravaganza on Ravelry showcasing indie knitting and crochet designers. My guests are four talented knitting designers - Nina Dayton Machlin, Simone Kereit, Lindsay Lewchuk, and Alex Tinsley - who are organizing the Gift-a-Long (GAL). We talk about all the details and how you can get involved - as a designer, as another yarn industry indie, and as a crocheter or knitter! You can find more details in today's show notes at http://creativeyarnentrepreneur.com/12. I'd love to hear your feedback! Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973. If you enjoyed the show, please leave a review on iTunes or Stitcher. It helps the show become more discoverable to others!
Listen: podcast - audio/mpeg

Episode 11: Thank You Card Challenge - The Creative Yarn Entrepreneur Show
In this episode I announce a challenge, and invite you to join me! This challenge is all about gratitude and reflection. Many yarn industry indies are solopreneurs. Running a small business by yourself can be an isolating experience, and oftentimes, you can feel like you are doing it alone. Creating a list of at least 20 people (or companies) to thank for supporting your business allows you to express gratitude while also developing ties with your network and reminding you of the resources you have available. I want to acknowledge at least 20 individuals or businesses who have supported my business in 2014 by the end of the year. Will you join me? The Thank You Card Challenge 1) Choose 20 individuals or companies to thank 2) Collect (snail) mailing addresses 3) Find/create cards 4) Write personalized notes 5) Mail the cards I also added a bonus step: Consider including a freebie! You can find the complete episode shownotes with more details at http://creativeyarnentrepreneur.com/11. Will you be joining in on the thank you card challenge? What other ways do you share your gratitude with those who support your business? Leave a comment at http://creativeyarnentrepreneur.com/11, Tweet me at @cyeshow, or leave a message at 646-713-8973. You can now listen to the Creative Yarn Entrepreneur Show on iTunes, Spreaker, Stitcher, or TuneIn. Please leave an honest review on iTunes or Stitcher. Thank you for your support!
Listen: podcast - audio/mpeg

Episode 10: Time Management Tips: An Interview with Lindsey Stephens from Poetry in Yarn - The Creative Yarn Entrepreneur Show
In today's episode, we talk all about time management. As creative business owners, we all struggle with time. Many of us "juggle a lot of balls" by balancing multiple revenue streams and roles in our business. My guest on this episode is Lindsey Stephens, the owner of Poetry in Yarn. Lindsey juggles her roles as a crochet designer, tech editor, crochet and knitting teacher, and web designer for Poetry in Yarn with her part-time job as a math teacher at a Yeshiva elementary and middle school in Connecticut, and her responsibilities as a mother and a wife. Lindsey's Tips for Time Management Know how much time you have Know what you need to accomplish Know how much time each task takes Work with your habits, not against them Delegate (or partner) to get some of the work done by others You can read the complete show notes at http://creativeyarnentrepreneur.com/10. What suggestions do you have for improving your time management? What challenges do you face in managing your time? Leave a comment in the show notes at http://creativeyarnentrepreneur.com/10, Tweet me at @cyeshow, or leave a message at 646-713-8973. If you enjoyed the show, please leave an honest review on the app you're using to listen to the show. Thank you!
Listen: podcast - audio/mpeg

Episode 9: Selling on Etsy, An Interview with Ijeoma Eleazu from the Etsy Conversations Podcast - The Creative Yarn Entrepreneur Show
I’m excited to share an interview with a fellow podcaster this week. Ijeoma Eleazu is a calligrapher who is also the host of the Etsy Conversations Podcast. You can also find Ijeoma on Facebook, Twitter, and BlogLovin. I discovered Ijeoma when she spoke on a panel at the Podcast Movement conference in August, and I invited her on the show to talk about selling on Etsy. After the interview, I share my experience selling crochet and knitting patterns as instant downloads on Craftsy, Crochetville, Etsy, Kollabora, and Ravelry. For more details, you can view the show notes at http://creativeyarnentrepreneur.com/9. Contact me! Tweet me at @cyeshow, or leave a message at 646-713-8973. You can now listen to the Creative Yarn Entrepreneur Show on iTunes, Spreaker, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher).
Listen: podcast - audio/mpeg

Episode 8: Affordable Crochet and Knitting Fonts with Adriana Hernandez - The Creative Yarn Entrepreneur Show
Have you been searching for an affordable option for creating crochet and knitting charts? In this episode, I interview Adriana Hernandez from AdriPrints about her fonts, StitchinCrochet, Stitchin Crochet Pro, and StitchinKnits. She talks about her creative process, licensing options, and tips for using the crochet fonts to create symbol pattern charts. For more details and show notes, visit http://creativeyarnentrepreneur.com/8. Share your feedback in the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973.
Listen: podcast - audio/mpeg

Episode 7: Intellectual Property for Indies with Danielle Chalson - The Creative Yarn Entrepreneur Show
In this episode, I interview knitting designer Danielle Chalson from Makewise Designs. Danielle is also an intellectual property attorney, and we talk about intellectual property issues and concerns for indies in the yarn industry. You can find show notes for this episode at http://creativeyarnentrepreneur.com/7. I'd love to hear from you. Do you have any feedback to share about this episode, or suggestions for future episodes? Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973 to share your feedback! If you enjoyed the show, please leave an honest review on iTunes (or Stitcher). Thank you!
Listen: podcast - audio/mpeg

Episode 6: Free and Low Cost (Visual) Branding Resources - The Creative Yarn Entrepreneur Show
Today's episode is about free and low cost visual branding resources, specifically ones related to color, font, and logo design. For detailed show notes including screen shots, visit http://creativeyarnentrepreneur.com/6. I'd love to hear your feedback about which resources you use for visual branding. Leave a comment on the show notes, Tweet me at @cyeshow, or leave a message at 646-713-8973. You can now listen to the Creative Yarn Entrepreneur Show on iTunes, Spreaker, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions. You can find the sign up form on the show notes.
Listen: podcast - audio/mpeg

Episode 5: How to Grow Your Facebook Following: An Interview with Lauren Brown from Daisy Cottage Designs - The Creative Yarn Entrepreneur Show
In this week's episode, I interview Lauren Brown, the crochet designer, blogger, and maker from Daisy Cottage Designs (http://daisycottagedesigns.net) about how she grew her Facebook page from 2,300 to over 31,000 likes in 6 months. In that same period, her blog traffic doubled. You can find Lauren's tips and more reasons you should share your business on Facebook in the show notes at http://creativeyarnentrepreneur.com/5.
Listen: podcast - audio/mpeg

Episode 4: 6 Ways to Engage with the Blogging Community - The Creative Yarn Entrepreneur Show
You now have the option to listen to the Creative Yarn Entrepreneur Show on iTunes, Spreaker, Stitcher, or TuneIn! And, of course, you can listen to all episodes on the website at http://creativeyarnentrepreneur.com/category/show/. This Week's Episode: Before I launched the Creative Yarn Entrepreneur Show, I sent out a survey to a few online friends for feedback on show topics. Kathy Kelly from the Crochetbird blog asked about ways to engage with blogging community. Thanks for the suggestion, Kathy! Here are my tips for engaging with other bloggers. 6 Ways to Engage with the Blogging Community 1) Commenting 2) Participating in challenges 3) Joining link parties & blog hops 4) Finding blogger groups 5) Attending blogger events and meetups 6) Connecting with bloggers on other forms of social media Each of these different ways of engaging has its own benefits and challenges. Deciding which ways work best for you will depend on your goals. You can find more details, including links to everything discussed in this episode, on the show notes for this episode at http://creativeyarnentrepreneur.com/4.
Listen: podcast - audio/mpeg

Episode 3: 8 Tips for Organizing Your First Pattern Test - The Creative Yarn Entrepreneur Show
Are you considering organizing your first pattern test? Even though this topic is aimed at designers, there are many other indie yarn-related businesses that might want to do a market test for a new physical or digital product who might find these tips helpful.
Listen: podcast - audio/mpeg

Episode 2: 10 Ways to Use Pinterest to Grow Your Business (In Just Minutes A Day) - The Creative Yarn Entrepreneur Show
Whether you've struggled to maintain a presence on Pinterest without indulging in hours of procrastination, or if you just haven't dived into Pinterest yet, this episode has 10 great tips for staying active on Pinterest in just minutes a day.
Listen: podcast - audio/mpeg

Episode 1: Identify the Right Magazines to Target for Your Article, Tutorial, and Design Submissions - The Creative Yarn Entrepreneur Show
This week's episode is about how to identify the right magazines to target for article, design, and tutorial submissions. The publishing industry has changed so much in the last few years and you may not be thinking about submitting to magazines anymore. There are a lot of reasons you might want to periodically revisit whether submitting proposals to magazines is a good fit for your business, and if it is, which magazines make the most sense for you to consider as possible publishers.
Listen: podcast - audio/mpeg


My Yahoo!  Google Reader  My MSN  podnova  NewsGator  Odeo

Search the web   PodCast Search:
Search On : All Words Any Words iTunes Web

  Submit PodCast Site       Recently Submitted PodCast Sites  

©2005-2017 - A Vebro Solutions Venture
Now Searching 12,885 PodCast
Need a vacation? Find our more about a Hawaii Vacation or get Hawaii insider tips!