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Description:

Roy Morejon brings insightful information about start ups and crowdfunding by interviewing veterans in the industry and providing insight about current trends.

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Podcast Episode's:
Revolutionizing a Timeless Product for Today’s Market
For this episode of Art of the Kickstart, we caught up with Graeme and Alex of The 5TH SWISS. Tune in to learn more about how they built their initial brand and following online, developed a prestigious, high-quality product for a fraction of the price, and utilized Kickstarter for testing in today’s millennial market. Topics Discussed and Key Crowdfunding Takeaways Implementing a pre-order, limited-release strategy to build their business before crowdfunding How they approached taking a mature, “old-age” product and developing it for today’s millennial market Utilizing the strategies of the direct-to-consumer model for a legacy product Applying Kickstarter backer feedback to the future plans of their business What they took into consideration when determining the best crowdfunding agency for their needs Links The 5TH SWISS on Kickstarter Good to Great Shoe Dog The Story of UGG Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Building a Lifestyle Apparel Brand Through Crowdfunding
For this episode of Art of the Kickstart, we caught up with Miguel Madrid, the founder and Chief of Everything at Perk, a lifestyle apparel brand creating high-quality products like The All-Day Chinos. Tune in to learn more about how Madrid approached the development process for a revolutionary apparel product and created a company ethos, as well as the importance of understanding what it truly takes to become an entrepreneur. Topics Discussed and Key Crowdfunding Takeaways Finding the right partner for the development process for an apparel product The differences between your run-of-the-mill apparel product release, made-to-order strategies and crowdfunding, as they pertain to apparel Sourcing the right materials for an apparel product Developing a company ethos Finding the right software tools that fit your needs How to manage your time and money when growing a business Strategic ways to gain customer feedback and iterate on those results Links The All-Day Chino on Indiegogo InDemand Myth of the Entrepreneur Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Your Reflection, but High-Tech – Building an AI-Powered Smart Mirror
For this episode of Art of the Kickstart, we caught up with Edward Zhong, the creator of Ayi, the AI-powered smart mirror. Tune in to learn more about how Zhong created a smart mirror that is not only compatible with thousands of apps, like Uber, but also is able to custom-fit every user by combining artificial intelligence (AI) with an everyday-use product. Topics Discussed and Key Crowdfunding Takeaways How to find useful, day-to-day integrations with AI Hardware and software challenges Ayi faced with their product as a growing startup Their best advice and tips for someone developing a product with AI Things to take into consideration when directing and shooting a crowdfunding campaign video How to manage crowdfunding feedback when over 60% of your backers are first-time crowdfunders Links Ayi on Indiegogo InDemand Kickstarter Forum Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Taking the Wheel on Gaming Steering Accuracy
For this episode of Art of the Kickstart, we caught up with Phil Croft, creator of ProSteer. Tune in to learn more about his experience with the intricacies of developing a hardware product and preparing for a crowdfunding campaign. Topics Discussed and Key Crowdfunding Takeaways The development process for their product, pre-crowdfunding Making the decision to take the crowdfunding route with their current prototypes Working with third-party manufacturers The importance of educating your customers through marketing Difficulties for startups in the hardware space Making the decision to work with a marketing agency for their crowdfunding campaign Links ProSteer on Kickstarter Grand Theft Auto Jonathan Livingston Seagull: The Complete Edition Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Using Incubators and Indiegogo for Fertility Monitoring
For this episode of Art of the Kickstart, we caught up with Kristina Cahojova of kegg. Tune in to learn more about how Kristina and her team utilized incubators and Indiegogo to not only raise money, but conduct customer listening, for their important and technical fertility tracking monitor. Topics Discussed and Key Crowdfunding Takeaways Working with incubators like SOSV and HAX, as well as the importance of raising initial capital before crowdfunding How to approach designing such an intimate device with crowdfunding marketing in mind Why they chose Indiegogo for their fertility tracking monitor The importance of educating your customers through marketing The importance of a strong campaign video How to apply backer feedback to your product while weighing it against your business model and FDA requirements Their best tips for future project creators Links kegg on Indiegogo HAX SOSV Zero to One Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Lessons Learned from Four Crowdfunding Campaigns
For this episode of Art of the Kickstart, we caught up with Gareth Everard of Rockwell Razors and Keyto. Tune in to learn more about building a good relationship with your backers, doing everything you can to help your Kickstarter campaign succeed and much more. Topics Discussed and Key Crowdfunding Takeaways How preparing for a Kickstarter campaign has changed since the early days of Kickstarter Why having empathy for your Kickstarter backers is so important How to build a good relationship with your Kickstarter backers Why good email marketing is critical to a Kickstarter campaign’s success Why getting investments prior to a crowdfunding campaign can be smart How to avoid becoming a “Kickstarter fail” Why good preparation is key before launching a crowdfunding campaign Links Rockwell Razors on Kickstarter Rockwell Model T on Kickstarter Rockwell Chrome Series on Kickstarter Keyto on Kickstarter How my Kickstarter Blew Up my Life Episode 134 with Gareth Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Keeping it Cool on Kickstarter
This week on the Art of the Kickstart podcast, tune in to hear from Lior Ohayon and Aaron Spivak from the Hush Iced Kickstarter campaign. You’ll learn more about developing a textile product, what goes into a great pre-launch campaign, how to use email marketing for your Kickstarter project and much more! Topics Discussed and Key Crowdfunding Takeaways Solving pain points with a new product using crowdfunding How to approach product development using textiles Why you may want to use crowdfunding to launch new editions of existing products Why using Kickstarter may be a better option than a traditional pre-order approach How to begin preparing for a crowdfunding campaign How to build up an audience ready to back your Kickstarter project the day you launch Why having someone dedicated to public relations for your project can pay off How to handle Kickstarter stretch goals Why email marketing is an important part of a Kickstarter campaign Links Hush Iced on Kickstarter hushblankets.com The Power of Now by Eckhart Tolle Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Ending Road Rage One Kickstarter Backer at a Time
This week on Art of the Kickstart, we’re talking with John Stanley, Harsha Venna and Harshit Aggarwal from the RoadWayve team. Check it out and hear more about how they designed their product, what they did to prepare for their Kickstarter campaign and what they’ve learned from the entire process. Topics Discussed and Key Crowdfunding Takeaways What to consider when designing a future-ready product How to overcome product design challenges How to choose between Kickstarter and Indiegogo How long it takes to prepare for a crowdfunding campaign How to determine your target audience How to choose a crowdfunding marketing agency Why it’s important to make sure you are production-ready before launching a crowdfunding campaign Links RoadWayve on Kickstarter Jack: Straight from the Gut by Jack Welch Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Meet the Experts: Product Development for Kickstarter Campaigns
On this week’s episode of our Meet the Experts series, we’re talking with Jeremy Losaw, director of engineering at Enventys Partners. Tune in to learn more about what to expect when working with a product development firm to build a product and launch it on Kickstarter or Indiegogo! Topics Discussed and Key Crowdfunding Takeaways What product engineering is and how it relates to crowdfunding Why all good crowdfunding campaigns start with a great idea How developing a product for a crowdfunding campaign may be a bit different than a more traditional approach to product development How long it takes to develop a new product for a crowdfunding campaign What post-crowdfunding campaign product development looks like How to pick a product development firm How crowdfunders can help their product development team build the best possible product Links Harry Potter and the Sorcerer’s Stone by J.K. Rowling Antifragile by Nassim Taleb SmartTerra on Kickstarter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Meet the Experts: Effectively Using Cross Promotions with Julia Sherertz
In our latest installment of our Meet the Experts series, we talk to Julia Sherertz about using cross promotions as part of an overall crowdfunding marketing strategy for Kickstarter or Indiegogo. Tune in to learn more about what makes another project a good fit for cross promotions, how to set them up and more. Topics Discussed and Key Crowdfunding Takeaways How to use cross promotions as part of your Kickstarter or Indiegogo marketing strategy How to choose projects that are a good fit for a cross promotion How to pitch a cross promotion to another project How to set up cross promotions after another project creator agrees to partner with you What kind of results to expect from cross promotions Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Using Kickstarter to Grow Your Product Line
On this week’s episode of the Art of the Kickstart podcast, we spoke with Julia Benben of Chameleon Pens. Tune in to learn more about their latest Kickstarter project for the Chameleon Fineliner pens, plus how to build a community around your product or brand and launch a new project using Kickstarter. Topics Discussed and Key Crowdfunding Takeaways How to use crowdfunding to grow your product line How to think about features, pricing and more when designing a new product How to build a community around your product How backing a product on Kickstarter is different from buying a product on a different website Why listening to your customers is critical Why you need to research everything before beginning to launch a Kickstarter project Links Chameleon Pens on Kickstarter Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne  Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Lighting Up the Path to Success
This week on Art of the Kickstart we spoke to David Majeski, co-founder of Brightloc, a 2-in-1 bike lock and light system. Tune in to hear the story of how he was inspired to create the Brightloc, the product development process he went through, and how he ultimately launched it through a Kickstarter campaign. Topics Discussed and Key Crowdfunding Takeaways How to decide what features to include when building your product How combining form with function can be tricky when developing a new product Tips for turning an idea into a product ready for a Kickstarter campaign What to look for in a crowdfunding marketing agency Why understanding your customers is key Links Brightloc on Kickstarter brightloc.com Competing Against Luck by Clayton Christensen Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Launching the World’s First Egg White Chip on Kickstarter
This week on Art of the Kickstart, we interviewed Nick Hamburger, founder of Quevos, the original egg white chip. Tune in and learn more about what the process of developing a food product looks like, how to get your Kickstarter campaign off on the right foot and much more! Topics Discussed and Key Crowdfunding Takeaways How long to expect it to take to develop a product before launching on Kickstarter How to test your product with consumers Why taking your time with Kickstarter prep work is beneficial Tips for developing a food product Why having manufacturers in place before launching a crowdfunding campaign is so critical How to build up excitement for Kickstarter launch day Why it’s important to leverage your network during a crowdfunding campaign Why your best approach is likely to target people who already use Kickstarter Links Quevos on Kickstarter Bryan Johnson Wherever You Go, There You Are by Jon Kabat-Zinn Quevos.com Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Launching a Convertible Handbag from the Ground Up
On this episode of Art of the Kickstart, we interviewed Guy and Laura Newton, creators of the LAC Convertible Handbag. Listen in to learn more about what the prototyping process looks like, challenges to expect when finding and vetting manufacturers, how to prepare for a crowdfunding campaign, and much more. Topics Discussed and Key Crowdfunding Takeaways What the prototyping process may look like Challenges that come with designing a product and finding manufacturers What to consider when partnering with a crowdfunding agency How much time to allow yourself to prepare for a crowdfunding campaign Why Indiegogo may be the right platform for your project Links LAC Convertible Handbag The Lean Startup Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Meet the Experts: Chad Rogers from Lemonlight on Creating the Perfect Crowdfunding Video
This week on Art of the Kickstart, we’re speaking with Chad Rogers of Lemonlight about creating a video for a Kickstarter or Indiegogo campaign. Tune in to learn more about growing a business, creating a great video that fits your budget and finding crowdfunding success. Topics Discussed and Key Crowdfunding Takeaways Challenges that come with growing and scaling a company Why it’s important for a business to address a problem you’re passionate about solving Why video is so powerful Important considerations when creating a video for a crowdfunding campaign What types of information to include in a crowdfunding video What the process of creating a crowdfunding video is like Why it’s important to know your budget before you begin How to determine the best messaging for your video Links Lemonlight Kudrone on Indiegogo Traffic and Conversion Traction: Get a Grip on Your Business by Gino Wickman Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!   Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Meet the Experts: Email Marketing for Crowdfunding Campaigns with Adam Holden-Bache
In this week’s episode of Art of the Kickstart, we speak with Adam Holden-Bache, email marketing expert at Enventys Partners. Listen in and learn more about email marketing for crowdfunding campaigns, including how to use it before your project, what to do with email on launch day, and how to get the best ROI from email marketing through the duration of your Kickstarter or Indiegogo campaign. Topics Discussed and Key Crowdfunding Takeaways What is email marketing? Why email marketing is a key component of a successful crowdfunding campaign What kind of results creators can expect to see from their email marketing efforts The difference between email marketing performance and Facebook Ad performance How to use email marketing before you launch a crowdfunding campaign How to use email marketing for a live crowdfunding campaign What to consider when vetting a crowdfunding marketing agency How to get the best ROI from your email marketing campaigns Links Enventys Partners How to Win at B2B Email Marketing by Adam Holden-Bache Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Meet the Experts: Working With a Crowdfunding Agency With Sarah Hunter
This week on Art of the Kickstart, we’re talking with Sarah Hunter, account manager at Enventys Partners, about what crowdfunding creators needs to know about working with an agency. Tune in to hear her thoughts about why you should work with an agency, how to make sure the agency you choose understands your brand and what you can do to ensure your campaign is a success. Topics Discussed and Key Crowdfunding Takeaways Why crowdfunding creators should work with an agency What kind of information an agency will need from you before they start working on your campaign How to make sure your agency understands your brand’s messaging How long to expect your crowdfunding agency to spend preparing for launch Why it’s important to trust your crowdfunding agency Why an open line of communication is important for a successful crowdfunding campaign Links Enventys Partners The Subtle Art of Not Giving a F*** by Mark Manson DUO: The on-the-go dual screen laptop monitor Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Keeping Your Subs Safe and Making a Deal with the Sharks
Frustration with soggy sandwiches paved a path for Desiree Haller of SubSafe to create a new product, leading to a new business and a deal with the Sharks on Shark Tank. Tune in to this week’s episode of the podcast to learn more about building a great product, growing a company and making a deal with the Sharks. Topics Discussed and Key Crowdfunding Takeaways Why solving a need is the key to a great product How to overcome prototyping challenges when designing a new product How to determine your target market for a new product How long the process of getting on Shark Tank actually takes What to expect when you audition for Shark Tank Tips for making a deal with the Sharks Links SubSafe How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban Invent It, Sell It, Bank It!: Make Your Million-Dollar Idea into a Reality by Lori Greiner Who's Afraid of a Large Black Man? by Charles Barkley Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Round Two with Wylie Robinson of Rumpl
This week we’re catching up with Wylie Robinson, who we first interviewed three years ago in episode 123. Tune in to learn more about how he went on to have two more successful crowdfunding campaigns, what he’s learned about scaling a business and entering the wholesale market, what’s next for his company and much more. Topics Discussed and Key Crowdfunding Takeaways How a company can grow through crowdfunding Challenges that come with scaling a company after multiple successful Kickstarter campaigns How Kickstarter campaign preparations change after you’ve run multiple successful projects How to cut costs for your Kickstarter video How to use social media to grow your audience How to manage feedback from Kickstarter backers Why you need to have your product ready to go before launching on Kickstarter How to scale your company to begin to sell wholesale Links Art of the Kickstart Episode 123 Rumpl.com Yvon Chouinard Yosemite National Park Let My People Go Surfing Change by Design Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Meet the Experts: Facebook Advertising Tips with Danny Tarr
Wouldn’t it be nice to get practical Facebook advertising tips you could use for your marketing efforts? Do you have a marketing strategy for your ecommerce business yet? What are you waiting for? Here to share his knowledge on this vital subject is Danny Tarr. Danny is the Director of Paid Media at Enventys Partners. He has been with Enventys serving in several roles over the last three years. Danny is passionate about digital advertising, photography and web analytics. In our conversation, Danny talks about his work as the Director of Paid Media, why Facebook ads are so important for startups, how the Facebook Ads process works for his team, tips for getting the best ROI on Facebook Ad spending, and much more. Don’t miss a minute of this engaging episode featuring Danny! Why are Facebook Ads so important? Are you using Facebook Ads? Do you find the prospect of using Facebook Ads daunting? Danny Tarr is here to help shed light on this often intimidating subject. There are 3.2 billion reasons why more and more startup entrepreneurs are turning their attention to Facebook Ads; that number represents the monthly average of active users on Facebook’s platform. Don’t you want to get your product in front of as many people as possible? It seems like Facebook is a worthwhile investment for startups to utilize both before and during a crowdfunded campaign. How to get the most out of Facebook Ad spending. As a business leader, you want to use your time, assets and resources in the smartest way possible. Let’s face it; you can’t use your funds haphazardly, you’ve got to be deliberate and calculating. What is the best way to get the most out of your Facebook Ad spending? According to Danny Tarr, the best way to maximize your Facebook Ad spending is to focus on creating custom audiences. This allows you to create look-a-like audiences and take advantage of assets you’ve already built like email lists. Danny also encourages project managers and marketers to constantly test and optimize their efforts while remaining flexible. To hear Danny expand on his helpful insights and tips, make sure to catch this episode! Key Takeaways [1:05] Danny Tarr joins the podcast to talk about his work with Facebook Ads for Enventys Partners. [2:45] Why are Facebook Ads so important for startups? [4:30] What does the Facebook Ads process look like for Danny and his team? [7:00] How do Facebook Ads come into play during a crowdfunded campaign? [8:30] Danny’s tip for getting the best ROI on Facebook Ad spending. [9:30] Danny enters the Launch Round; rapid-fire questions. Links Steve Jobs A Whole New Mind Connect With Danny Tarr Danny on LinkedIn Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Connect With the Art Of The Kickstart team info@artofthekickstart.com
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Meet the Experts: Lead Generation Techniques and Tips with Ashley Mizell
What are your current lead generation techniques and strategies? Have you started to craft your approach or are you still trying to figure out the best way to put your brand in a position to succeed? On this episode, Ashley Mizell joins the podcast to talk about her role in implementing lead generation techniques at Enventys Partners. Ashley is the Paid Media Team Lead at Eventys Partners; she has been with the organization for the last two years. Ashley has over eight years of experience in PPC, website and mass email advertising, advertising promotions and events, and crowdfunding campaigns. She is currently responsible for the implementation of PPC strategies and setup of all campaigns at Enventys Partners. Using PPC advertising, Ashley maximizes brand awareness, leads, and sales for startup initiatives. In our conversation, Ashley talks about Enventys Partners’ approach to lead generation, how to create a successful landing page, what it takes to use Facebook Ads effectively and much more. You don’t want to miss a minute of this informative episode featuring Ashley’s helpful insights! Lead generation techniques you can use. Every ecommerce business wants an innovative and successful lead generation process, but few are willing to invest the time and resources required to see the process through. What is your current approach to lead generation? At Enventys Partners, Ashley Mizell leads the paid media team tasked with lead generation. The primary goal for Ashley and her team is to collect as many high-quality leads as possible; they accomplish this goal through email collection campaigns and Facebook Ads. They also pour a lot of effort into creating a solid landing page that clearly communicates to their target audience their next step of engagement. Make sure to catch this episode as Ashley expands on this critical topic and more! How to use Facebook Ads effectively. When it comes to Facebook Ads and connecting with your target audience on the social media platform, what is your strategy? Have you committed resources to your efforts on Facebook or are you still trying to figure out your approach? Using lead generation apps within Facebook, Ashley and her team focus on two methods. Using an “Enter to win” offer they can acquire the lowest cost per lead. Using a “Sign up for discount” offer they can acquire a higher quality leads. In one instance, they found that their “Sign up for discount” offer led to a 2.5 times better conversion than their “Enter to win” offer. Ashley’s ultimate goal with Facebook Ads is to convert as many leads as possible into backers. To accomplish this goal, Ashley and her team make sure to contact these leads with a launch email detailing the advantages of joining a Kickstarter or Indiegogo campaign as an early backer. Learn more about Ashley’s innovative and successful lead generation techniques by listening to this episode! Key Takeaways [1:05] Ashley Mizell joins the podcast to talk about her work at Enventys Partners. [2:45] How does Enventys Partners approach lead generation? What are the main goals? [4:20] What are the most important aspects of a successful landing page? [5:45] Using Facebook Ads to gather leads. [7:20] Ashley enters the Launch Round; rapid-fire questions. [10:00] Closing thoughts from Ashley. Links Mark Zuckerburg Rise and Grind Connect With Ashley Mizell Ashley on LinkedIn Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data,
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Giving Shoe Odor the Boot with Taylor Wiegele from Zorpads
Have you ever lived with someone who has terrible shoe odor? Living in close quarters with shoe odor can be a really unbearable situation, so what is the solution? Taylor Wiegele joins the podcast to talk about his shoe odor solution, Zorpads. Taylor received his B.S. in Chemical Engineering from the University of California, Berkeley, and his M.B.A. from Harvard Business School. He’s spent time in retail at Target Corporation, consumer goods at The Clorox Company, and aerospace at SpaceX. Bringing all of this experience to the table, Taylor and his business partner, Sierra Smith, founded Zorpads. In our conversation, Taylor talks about his experience on Shark Tank, tips he has for fellow inventors, challenges they’ve faced along the way, what it takes to get press coverage, and much more. Don’t miss a minute of this engaging episode featuring Taylor and Zorpads. How Zorpads fights shoe odor. Is shoe odor really that big of an issue? Can you build a whole business and brand around solving shoe odor? If you think about it, your shoes turn into a Dutch Oven over time as smell builds up. Most of the odor is caused by sweat that has nowhere to go! That’s where Zorpads come in; these pads have an insane amount of odor-absorbing surface area for sucking up bad smells. Zorpads are long lasting too; they can be used over the course of sixty wears. If you’d like to know more about the impressive technology that goes into each Zorpads product, make sure to check out their website located in the resources section. Appearing on Shark Tank. Most entrepreneurs and innovators dream of getting the chance to pitch their product on Shark Tank. Is the opportunity really all it’s hyped up to be? Are there any tips for getting a shot to appear on Shark Tank or making the most of that opportunity? Taylor Wiegele was kind enough to take the time to open up about his Shark Tank experience. Taylor and his business partner, Sierra leveraged their network and contacts with anyone who had ever connected with Shark Tank in any way to send in a recommendation for them to appear on the show. Fortunately, their efforts paid off, and by the time they were able to sit down with producers, they had already heard about Zorpads from multiple sources. Get the full story from Taylor on this episode! Raise more money than you think you’ll need. There are so many challenges to get a startup off the ground and functioning. Many entrepreneurs don’t have the margin in their budget to pay themselves for years. Looking back on his journey with Zorpads, Taylor Wiegele encourages innovators to aim for raising more money than they think they’ll need. The truth is, costs grow and variables arise that you can’t foresee when you first start your journey. If you go in with the knowledge that you’ll need even more funds than you think, you’ll be better prepared for whatever comes your way. Learn more helpful insights like this one from Taylor’s story by listening to this informative episode! Key Takeaways [1:05] Taylor Wiegele joins the podcast to talk about his product, Zorpads. [4:45] What were the challenges of developing Zorpads? [6:30] Why it’s important to delay manufacturing as long as possible. [8:30] Taylor talks about why they didn’t launch their product via crowdfunding. [10:00] Tips for getting press attention and how to pitch your product. [12:30] Taylor opens up about the Shark Tank experience. [15:20] What would Taylor change about his product launch? [16:30] Taylor enters the Launch Round; rapid-fire questions. [18:00] Why you should check out Zorpads. Links Mark Cuban Help A Reporter Out (HARO) Blake Mycoskie The Innovator's Solution: Creating and Sustaining Successful Growth Shark Tank Connect With Zorpads Zorpads Zorpads on Shark Tank Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save,
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Lessons from Crowdfunding the Warmest Jacket with Henry Wang from Kistler
What does it take to design and market the warmest jacket on the market? What is the target audience for this type of product? When is the best time to launch? Joining the podcast to talk about the Kistler Aerogel Jacket is Henry Wang. Henry is a business partner for Kistler, and it was my pleasure to speak with him about their incredible product. In our conversation, Henry opens up about their pre-campaign efforts, why they decided to connect with Enventys Partners, the video they made for the product, and much more. Don’t miss a minute of this engaging episode featuring Henry Wang and the Kistler jacket. Creating the warmest jacket. Have you ever heard of aerogel? It’s a type of insulating material used to create ultra warm clothing. Aerogel was first created by Samuel Stephens Kistler in 1931. It’s an extremely durable and flexible material that is much more effective than other insulators such as down. It is the lightest solid in the world, and even NASA trusts aerogel technology to be used in their spacesuits, which are put through some of the universe’s harshest conditions. Kistler used Aerogel to create what they call “the warmest jacket.” Make sure to check out the link to their Kickstarter campaign located in the resources section at the end of this post. Finding the right partnerships. How do you find the right connections and partnerships to produce and market your invention? Is it a realistic to expect that you’ll find marketing partners along the way? Kistler decided to partner with Henry Wang as a business partner to lead their marketing efforts highlighting the Kistler jacket in the United States marketplace. Kistler also ended up connecting with Enventys Partners to roll out a robust and effective marketing strategy. To get the full story on Kistler and their successful partnerships, make sure to listen to this episode! Is there a perfect time to launch a product? When is the right time to launch a product? Should crowdfunding projects pay extra attention to the timing of their product launch? The team at Kistler decided to launch their product during a period that overlapped with the holiday season. Even though they launched during the holiday season they still experienced a good number of orders. Henry encourages inventors who launch during this season to stay optimistic because the numbers and traffic do tend to ebb and flow. To hear more of Henry’s take on launching during the holiday season, make sure to listen to this episode! Valuing backer feedback. When you launch a crowdfunded product, you’ve got to be prepared for backer feedback. Some inventors take a hyper-vigilant approach, and others don’t pay attention to backer feedback at all. Henry Wang and the team at Kistler were happy to get a significant amount of positive responses from backers of the Kistler Aerogel jacket. If you neglect backer feedback, you do so at your peril. Learn from Henry and Kistler’s story of listening to backer feedback and engaging with their backer community on this fascinating episode! Key Takeaways [1:05] Henry Wang joins the podcast to talk about the Kistler Aerogel Jacket. [4:00] What pre-campaign efforts helped the team launch the product successfully? [5:40] Why did the Kistler team connect with Enventys Partners? [7:30] Henry talks about the video they made to market the Kistler jacket. [9:20] What are some of the stretch goals that Henry and the team included? [10:20] Responding to customer feedback. Why did they launch during the holidays? [13:30] Henry enters the Launch Round; rapid-fire questions. [20:20] Why you should check out the Kistler Aerogel Jacket. Links Jack Ma How To Win Friends and Influence People Connect With Kistler Kistler’s Kickstarter campaign Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products.
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Drink Safe Water Wherever You Go with the CrazyCap
One of the challenges of travel is worrying about where you will find safe water. You can’t assume that you’ll be able to find bottled water at every turn. Some countries have very different standards for what they consider safe water. What is the solution? Dr. Rakesh Guduru has developed an amazing product that takes all the worry and concern over safe drinking water out of the equation. In our conversation, Rakesh opens up about what inspired his invention of the CrazyCap, how he prepared for the campaign launch on Kickstarter, what the development process was like, why he chose the campaign video he used, and much more. Don’t miss a minute of this engaging episode featuring Rakesh and CrazyCap! Your frustration could lead you to a profitable solution. What will be the next major invention to catch momentum and go viral? How can you predict which ideas will take off and capture the public’s imagination? The next great invention could be a solution to a common frustration. Rakesh was concerned about where he’d find safe drinking water on a recent trip to China, and that sparked the idea for CrazyCap. Great ideas like CrazyCap are often hiding in plain sight; you just have to be ready to see them. To hear more about Rakesh’s story and how he came up with the idea for CrazyCap, make sure to listen to this episode! Safe water is more accessible than ever! For a long time, using water purification tablets was the only way to know for certain that your drinking water from an unknown source was safe. As demand increased and technology advanced, solutions like portable filters and UV sterilization sticks flooded the marketplace. While these were welcome additions, they all had their own set of complications; filters would clog, and some UV sterilization sticks would expose the user to UV. CrazyCap entered the portable water purification space to provide a user-friendly solution. This innovative bottle cap auto-cleans your bottle and purifies water on the go. It is powered with advanced UVC LED light-ray technology and kills 99.9999% of bacteria and mold, and 99.99% of viruses. Make sure to check out the CrazyCap campaign on Kickstarter; the link is located in the at the end of this post. Don’t leave any stone unturned. Let’s face it, creating a successful product launch is no small feat. You’ve got to create a product that either has broad appeal or addresses a niche that is large enough to support your startup. To ensure that success is more likely than failure, entrepreneurs need to make sure that they turn over every stone they can to put their product in the best position for success. Rakesh and his team pulled out all the stops in their pre-campaign efforts, they contacted over 1500 bloggers and started with over 15,000 email leads. Even with this good start, Rakesh says that if he were to do it over again, he’d start even earlier reaching out to any channel he could. The lesson here to push beyond what you think you’ll need to succeed. Get more helpful insights like this one from Rakesh by listening to this helpful episode! Key Takeaways [1:05] Dr. Rakesh Guduru joins the podcast to talk about his product, CrazyCap. [4:20] What inspired Rakesh to invent the CrazyCap? [6:30] Rakesh talks about the development process. [8:30] How did Rakesh and his team prepare for the campaign launch? [10:00] What was it like showcasing CrazyCap at CES? [12:00] How did Rakesh come up with the idea for the campaign video? [14:15] Rakesh enters the Launch Round, rapid-fire questions. [16:45] Why you should check out CrazyCap. Links Snowball Made in America Elon Musk Google Adwords CES CrazyCap’s Kickstarter page www.microlyscs.com Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gif...
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Tips for a Successful Funding Pitch with Mindy Zemrak
What does it take to secure a successful funding pitch for your business or innovative idea? How can you tell your story and pitch your idea to investors in a way that stands out from the competition? Mindy Zemrak joins the podcast to talk about her experience as a Supervising Casting Producer for Shark Tank. In our conversation, Mindy explains what the Shark Tank vetting process is like, how she conducts casting calls, what the Sharks look for when they hear a pitch, and much more. Don’t miss a minute of this eye-opening episode with Mindy! The Shark Tank vetting process. When you think of Shark Tank and the process it takes to get featured on the show, what comes to mind? Do you think of packets of questions that you’d have to answer and maybe even tech guys combing through your digital footprint? While some of those images might not be too far off, Mindy Zemrak was kind enough to give a more accurate peek into the Shark Tank vetting process. According to Mindy, between twenty and thirty thousand people apply to get the chance to make their funding pitch to the sharks. When they consider an applicant, half of the decision is based on the product or idea and the other half of the decision is based on the entrepreneur. To hear more about this elaborate process from Mindy, make sure to listen to this episode! Why you need to know your numbers and tell your story. With the knowledge that two factors go into the decision-making process to get featured on Shark Tank, wise entrepreneurs would take the time to hone their message. If you got the chance, would you be able to effectively tell your story and pitch your idea in a matter of minutes? The business industry has affectionately called this short speech the “elevator pitch” for years. If you don’t know your businesses numbers and you can’t tell your story with enthusiasm, you don’t deserve the investment! Make sure to listen to this episode as Mindy Zemrak reveals even more helpful insights into the Shark Tank process. What to expect out of a successful Shark Tank experience. While many applicants and entrepreneurs go through the Shark Tank experience, few get a chance to proceed with a deal from one of the sharks. Even if an individual doesn’t take a deal or all the sharks pass on the opportunity, they often get a huge boost in interest and sales due to visibility from the show. The fortunate few who do end up inking a deal with one of the sharks, start the next chapter with a lot to look forward to. After the deal is made, the work expected of the entrepreneur intensifies significantly. Thankfully, if you’ve made it that far, you are up for the task! The future is bright! What will be the legacy of platforms like Indiegogo, Kickstarter, and Shark Tank? Will these amazing platforms for innovation go down as trailblazers in a new era of invention and experimentation? Or will they blip on the radar scene as a fun national pastime? While the day is still young for these platforms, it is helpful to consider their impact. It seems safe to say that their collective influence on the entrepreneurial marketplace is substantial. The public popularity for these platforms has led to a seismic shift creating more opportunity for thousands of men and women that never existed before. To hear more about the bright future of the American dream from Mindy Zemrak’s perspective, make sure to listen to this engaging episode! Key Takeaways [1:05] Mindy Zemrak joins the podcast to talk about her role with Shark Tank. [3:30] What is the Shark Tank vetting process like? [6:40] Mindy talks about the casting call process. [10:40] What do judges look for during a casting call? [13:40] Are there certain criteria the sharks look for? [17:40] How long does the pitch process take? [19:00] If you get to pitch but don’t make a deal, what should you do? [20:15] Mindy enters the Launch Round, rapid-fire questions. [23:15] How to connect with Mindy. Links
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Helping Innovative Products Succeed with Ryan DeChance from The Grommet
What does it take for innovative products to succeed in today’s ecommerce marketplace? Is there any hope for entrepreneurs to get their ideas amplified? Ryan DeChance is the Discovery Director at The Grommet, a product discovery platform. In his conversation with Roy, Ryan opens up about The Grommet’s partnership with Ace Hardware, how they evaluate products, what role crowdfunding plays for The Grommet, what they look for when they consider supporting an entrepreneur and much more. Don’t miss a minute of this fascinating episode featuring Ryan and The Grommet! Expanding the platform. With the recent merger of Amazon and Whole Foods, conversations have increased about how ecommerce brands can partner with retailers. Playing to their strengths, these type of partnerships make a lot of sense to customers and investors. In 2017, Ace Hardware invested in The Grommet and also became a close retail partner. Together, with The Grommet’s web platform and physical presence in Ace stores, they are identifying, testing and growing new brands to become tomorrow’s household name. Learn more about The Grommet and Ace Hardware’s partnership by listening to this informative episode. Product evaluation. What does the process look like for product evaluation at The Grommet? Are there specific criteria that Ryan DeChance and his team search for when they consider an innovator and their product? As they begin the process, Ryan goes to work vetting the individual or team behind a particular product before they move forward. After that point, Ryan pitches the product to his discovery team, and they consider how the product fits on The Grommet platform. If the product passes muster, they proceed to the launch process which takes two to three months to complete. How The Grommet works. When you think of product platforms, what comes to mind? Between giants like Amazon, Ebay, and Kickstarter what would it look like for a product platform to stand out? The Grommet is a product discovery platform that amplifies innovative and unique consumer products from makers, inventors and small businesses to a community of 3.5 million supporters and early-adopters. Every weekday they launch at least one new product, and their goal is to improve the way consumer products are launched, discovered, shared and purchased. Tips for successful crowdfunding. How can innovators and entrepreneurs set themselves up for success? What is it that investors and partners look for when they consider which products to back? According to Ryan DeChance, more innovators need to be focused on these three areas: Build support in your community and social spheres. Don’t be discouraged if you don’t find initial success, keep at it! Be kind and treat others like you’d like to be treated. Goodwill can go a long way. To hear Ryan expand on each of these critical areas and provide more insights into how The Grommet works as a product discovery platform, listen to this episode of Art of The Kickstart. Key Takeaways [1:05] Ryan DeChance joins the podcast to talk about The Grommet. [3:40] How did The Grommet end up partnering with Ace Hardware? [6:00] What is the process of evaluating products for Ryan and his team? [10:00] What role will crowdfunding play for The Grommet platform going forward? [11:45] Ryan talks about what The Grommet looks for when considering partnerships. [13:20] Tips for a successful crowdfunding campaign. [15:20] Ryan enters the Launch Round; rapid-fire questions. [19:30] Why you should check out The Grommet. Links Elon Musk Benjamin Franklin Thomas Edison The Tattooist of Auschwitz Subliminal The Everyday Calendar Connect With The Grommet The Grommet website Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets ...
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Crowdfunding From a Legal Perspective with Attorney Mark Roderick
What does the crowdfunding sector look like from a legal perspective? How do recent and previous laws passed by Congress impact startup entrepreneurs and crowdfunding campaigns? Here to give his unique take on the subject is one of the leading crowdfunding and financial technology lawyers in the United States, Mark Roderick. In his conversation with Roy, Mark opens up about the JOBS Act of 2012, the pros and cons of equity crowdfunding, various liability concerns that startup entrepreneurs should keep on their radar and much more. You don’t want to miss a minute of this engaging episode featuring Mark! Who is Mark Roderick? Mark Roderick has enjoyed a robust career representing entrepreneurs and their businesses successfully for more than 25 years. He serves companies across a wide range of industries, including the technology, real estate and healthcare industries. Leveraging his in-depth knowledge of capital raising and securities law, Mark is spearheading Flaster/Greenberg's crowdfunding practice. Mark is passionate about encouraging and equipping business leaders so the crowdfunding sector can continue its upward momentum. Learn more about Mark and his fascinating legal perspective by checking out the link to his blog located in the resources section at the end of this post! Three types of crowdfunding created by the JOBS Act of 2012. Have you heard of the JOBS Act of 2012? Do you know how that law impacted the crowdfunding sector? Thankfully, attorney Mark Roderick was kind enough to break it all down in an easy to follow approach. The JOBS Act created three types of crowdfunding. Title two of the JOBS Act allows companies to use the internet or other mediums to advertise their security offerings. Title three of the JOBS Act allows a company to make securities offerings to non-accredited investors. Title four of the JOBS Act, also known as, “Regulation A” allows an issuer to raise up to 25 million dollars a year from anyone (both accredited and non-accredited investors). To hear Mark expand on his insights from the JOBS Act of 2012 and much more, make sure to listen to this episode, you don’t want to miss it! The pros and cons of equity crowdfunding. How should startup entrepreneurs like you view equity crowdfunding? Are there specific scenarios that equity crowdfunding is right for rather than others? According to Mark Roderick, equity crowdfunding is good for businesses that have a financial reward to offer. Equity crowdfunding is not helpful for businesses or causes that don’t expect a financial return. The best example of equity crowdfunding is real estate investment, as the primary goal is to invest in a venture that will provide a decent ROI. Make sure to catch the full explanation of equity crowdfunding from Mark and when to use it by listening to this informative episode! Why it’s important to keep liability concerns in mind. As you build your startup business, are their certain liability concerns that you should have in mind? Have you started exploring this critical facet of getting your crowdfunded business off of the ground? According to Mark, anytime you take other people’s money, you are exposing yourself to potential liability. Here is the crucial part, if you do everything right and comply with the law, you will not be on the hook if the investor’s money is lost. If you are starting your crowdfunding campaign, keep this in mind and make sure you are honest and transparent with the folks you are raising funds from! Key Takeaways [1:05] Mark Roderick joins the podcast. [3:20] What the JOBS Act of 2012 created in regards to crowdfunding. [6:30] How should a startup entrepreneur decide which regulation to raise funds under? [9:00] The pros and cons of equity crowdfunding. [12:00] Mark talks about the Investment Company Act of 1940. [15:00] Which liability concerns should startup entrepreneurs have? [20:00] How does the recent tax law reform impact the crowdfundin...
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How to Fix Your Posture with Workhorse Saddle Chairs
Have you ever tried to figure out how to fix your posture? Maybe you’ve had a few trips to the chiropractor to get an adjustment or to find some relief for your back or neck pain. What if there was a way to fix your posture by merely changing the chair you sit on each day? David France and Clint Wright join the podcast to talk about their fantastic innovation, Workhorse Saddle Chairs. In their conversation with Roy, David and Clint open up about where the idea for saddle chairs came from, why they decided to launch with so many variations, how they’ve responded to feedback from backers, and much more. You don’t want to miss a minute of this engaging episode featuring Workhorse Saddle Chairs! Why we need better posture. With the rise of standing desks and balance ball chairs, people with desk jobs are starting to take notice of the long-term adverse effects of sitting all day. Have you experimented with any of these tools? Studies have found that over time, regular chairs can cause the spine to degenerate causing back, shoulder and neck pain. Muscle imbalance is also created causing strain, ache and weakness. Pain, headaches, digestive and respiratory symptoms can follow, and patients can suffer depression as life is severely impacted. With all these effects, it's no wonder people are willing to try anything to keep their bodies healthy! What is a Workhorse Saddle Chair? Personally observing the ill effects of sitting on a regular chair, David France, chiropractor and founder of WSC, brainstormed and designed the Workhorse Saddle Chair concept from a personal, direct experience...to help fund his education, he worked with horses. Through Dr. France’s riding and anatomical and Chiropractic studies, he discovered that when people sit in a saddle, the body assumes an ideal spinal position. After many years of research and prototyping, he came up with his final concept for the Workhorse Saddle Chair. These innovative chairs have a unique, contoured saddle shape that will keep your spine in the perfect seated position. Make sure to check out their Kickstarter page located in the resources section at the end of this post! Creating multiple options. It is rare to find a crowdfunded piece of furniture go to launch with multiple variations. What led David France and his team to roll out not just one but seven different models of the Workhorse Saddle Chair? As they developed the WSC concept, they quickly realized that multiple applications and contexts need a custom chair design. By adding several versions of the WSC, David and his team could also provide a range of price points that would appeal to a more significant segment of their target audience. Rest assured, whatever your application, there is a Workhorse Saddle Chair that will get you well on your way to fixing your posture. Lessons learned in crowdfunding a unique chair. One of the best ways to set your crowdfunded product up for success is by creating an engaging video. David France and his team gave it their best effort and ended up with a compelling and convincing campaign video for the Workhorse Saddle Chair. In addition to launching with a good video highlighting their product, they also launched a product in a very niche category. The truth is, there aren’t many chairs on Kickstarter or crowdfunding platforms in general that address the critical need that the Workhorse Saddle Chair does. Learn more about David and Clint’s experience with crowdfunding their product by listening to this fascinating episode! Key Takeaways [1:05] David France joins the podcast to talk about Workhorse Saddle Chairs. [3:05] How did David come up with the different saddle chair designs? [5:30] Clint Wright talks about pre-launch marketing efforts. [8:15] What made the campaign video resonate with people? [10:45] Why did they launch with so many variations for the saddle chair? [12:20] Responding to feedback from backers.
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Crafting a Portable Changing Room that Works with Dennis Caco & April Estrada
What would it look like if you could have a portable changing room at your fingertips? Imagine, no more dingy public restrooms or awkward wardrobe changes! The brilliant minds behind The Undress, Dennis Caco and April Estrada are here to showcase their fantastic product. In their conversation with Roy, Dennis and April open up about how they launched their first version of The Undress, why they chose to launch on Kickstarter, what the development process was like, how they marketed their product, and much more. Don’t miss a minute of this fascinating episode featuring Dennis and April! What is The Undress? Let’s face it, there are a ton of hurdles and logistical difficulties that arise when a woman needs to change her outfit away from the comfort of her home. For years, the solution has been wide-ranging from uncomfortable outfit changes in the car to enduring less than ideal public bathrooms. Finally there is a helpful solution on the marketplace, The Undress. The Undress is more than just a dress; it is a system that has many proprietary features to help women change clothes without ever getting naked. Not only is The Undress practical, but it is also fashionable too! Check out their latest version by going to www.TheUndressV4.com or their Kickstarter campaign page. Crowdfunding a portable changing room. What are the unique benefits of launching a clothing item like The Undress on a platform like Kickstarter? Why not take the more traditional route and go to clothing manufacturers to get the product in retail stores? According to Dennis, Kickstarter s the right place to start because of The Undress’ experimental features. While the platform was male-dominated and tech-dominated at the time, they decided to give it a shot and see how a portable changing room designed as a dress would fare for their first crowdfunding campaign. As it turned out, the product resonated with many women and ended up a great success. Overcoming production challenges. With such great success for the initial campaign, you’d think that the production process would go relatively smoothly. Unfortunately, there were several significant challenges that Dennis and April ran into when they went to work getting over 10,000 orders fulfilled. Connecting with a few manufacturers in the Los Angeles area, Dennis and April were hopeful that they could get things rolling quickly. Unfortunately, they got into business with some less than stellar manufacturers, which significantly delayed their delivery timelines. Thankfully their backers had the patience to stick with them and wait for their product to get delivered. Hear more about their challenging ordeal by listening to this episode! A smart marketing strategy. After multiple challenges with the first production run and then returning to Kickstarter with several updated versions of The Undress, what enabled Dennis and April to enjoy such marketing success? Did they have a secret formula that they labored over? According to Dennis, the best marketing strategy that worked for The Undress was getting someone on their team who is a marketing expert. While innovators might have a great idea and the passion for getting their product to the finish line, most are not talented marketers! Discover more of the valuable lessons that Dennis and April learned in each of their successful Kickstarter campaigns by listening to this episode! Key Takeaways [1:05] Dennis Caco & April Estrada join the podcast to talk about The Undress. [8:00] Why did Dennis & April launch The Undress on Kickstarter? [11:30] What was the production process like for The Undress? [22:00] Dennis talks about the best marketing strategy for a crowdfunded campaign. [26:20] Dennis enters the Launch Round, rapid-fire questions. [31:00] Why you should check out The Undress. Links Walt Disney The E Myth The 4-Hour Workweek Connect With The Undress The Undress Version 4 on Indiegogo
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Travel in Style with The Kosan Go Travel Dress
Have you ever wondered why options are so limited when it comes to travel clothing for women? For too long women have had to scrape by with clothing that didn’t meet their traveling needs. Here to bring a helpful solution to the marketplace is the Kosan Go Travel Dress. On this episode, you’ll hear from Kosan Travel co-founder, Karyna McLaren as she explains how the product got off to such a successful launch and much more. Don’t miss a minute of this fascinating and engaging episode featuring this unique product! Lessons learned from previous campaigns.  While it’s great to learn from your past mistakes, it is a lot more fun to learn from your recent successes. Karyna and her team at Kosan Travel have had the incredible fortune to build off of a successful crowdfunding campaign to launch their new product, The Kosan Go Travel Dress. Looking back on that first run, Karyna saw that there was a massive gap in the travel clothing and accessory category and wanted to find an innovative way to address it. Learning from the success they garnered with the travel bag they launched, Karyna and her team took their efforts to the next level by bringing the Travel Dress to market. What is a Travel Dress?  There are a ton of unique fashion options in the marketplace, but there are few affordable and stylish travel clothing options for young women. The folks at Kosan Travel put together an expert team that created the Kosan Go Travel Dress with the world traveler in mind. The travel dress is designed to enhance the wayfarer’s trip; it is loaded with traveler-friendly features that promote safety, organization, and style. When you travel, versatility is vital. Often the goal is to pack as little as possible while getting maximum wearability. The Kosan Go Travel Dress has an adjustable length; meaning regardless of the occasion, you are ready to go. Learn more about this unique product by checking out their Kickstarter page! Pre-campaign efforts that led to success.  How do you set up a crowdfunding campaign for success? Are there certain best practices that you can employ that will best position a product to catch on? According to Karyna McLaren, it was a mixture of ad campaigns and networking with their target audience that got things moving in the right direction early on. Specifically, Karyna says that she and her team worked hard to connect with Facebook groups that focus exclusively on female travel. Between that effort and engaging with women who were part of their last crowdfunding campaign, they were able to create a sizeable audience pre-launch. Responding to Feedback.  Let’s face it; you won’t get far in the crowdfunding community if you fail to respond to and value the feedback of your backers. Some startup entrepreneurs go in with a plan to keep their backers informed, while others proceed with no plan at all. Karyna McLaren and her team were so committed to fostering a good relationship with their backers that they called every backer from their first crowdfunded campaign. That effort alone shows you that Kosan Travel is dedicated to honoring their supporters and doing everything they can to fulfill their commitments. Key Takeaways [1:05] Karyna McLaren joins the podcast to talk about The Kosan Go Travel Dress. [1:45] Karyna talks about launching her first crowdfunded product. [4:00] What led Karyna and her co-founder to crowdfund The Kosan Go Travel Dress? [6:00] The difference between their first crowdfunding campaign and the current one. [7:30] Pre-campaign efforts that led to early success. [10:00] Responding to backer feedback. [12:00] Karyna enters the Launch Round, rapid-fire questions. [14:00] Why you should check out The Kosan Go Travel Dress. Links Richard Branson Connect With Kosan Travel The Kosan Go Travel Dress on Kickstarter Karyna[at]kosantravel.com Kosan Travel website Kosan on Facebook Kosan on Instagram Sponsors
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Designing Sustainable Solutions with Alice Chun Creator of The QWNN
One of the most amazing aspects of the crowdfunding movement has been the surge of unique, sustainable solutions brought to the marketplace. From reusable beverage containers to innovative clothing, more and more entrepreneurs are considering how they can bring a solution to their wider community. The solution that Alice Chun and her team have developed is something that everyone around the world needs access to: renewable energy. In her conversation with Roy, Alice opens up about The QWNN, where the idea came from, why she chose to take her product to Indiegogo rather than Kickstarter, and much more! Don’t miss a minute of this fascinating episode featuring Alice and The QWNN. What is The QWNN? Did you know that fossil fuels, used for energy and lighting globally, create 65% of the pollution in the air? Now more than ever, there is a significant need for sustainable and affordable sources of power. The QWNN is a unique, origami-inspired, foldable, portable lantern and power bank. This product has been designed to harnesses the sun’s power and give users brilliant light to accent their home, garden, and outdoor adventures. To hear more about this amazing product and the story behind its creation, make sure to listen to this powerful episode with Alice Chun! Why sustainable solutions are so important. As the global community faces increasing threats of natural disaster caused by global warming, new resources are needed to help devastated communities recover. Part of the mission and drive behind the creation of The QWNN is to help these communities by providing a product that will last. The company behind The QWNN, Solight Design, has a social mission to bring light to underserved regions around the world. The SolarPuff was created in response to the 2010 Haiti earthquake, and they have since expanded to a whole line of solar lanterns. It's so inspiring to hear these amazing stories of innovation tied to social good! The difference between Kickstarter and Indiegogo. Many startup entrepreneurs struggle with the decision of which platform to launch their product on, Kickstarter or Indiegogo. We’ve seen many entrepreneurs thrive with their innovative products on both platforms over the years. For Alice Chun, she has the unique vantage point of launching a product on both platforms, first on Kickstarter and then on Indiegogo. Alice made the switch to Indiegogo after a few rounds of miscommunication with Kickstarter, plus she really enjoyed the fact that Indiegogo provides a liaison specifically assigned to each project. Learn more about Alice’s experience on both platforms and more on this engaging episode! Key Takeaways [1:05] Alice Chun joins the podcast to talk about her product, The QWNN. [4:20] Why didn’t Alice take The QWINN to Kickstarter? What changed with this version? [8:00] How Alice and her team reached fundraising goals & press engagement tips. [10:00] What led Alice to get involved with creating solar lanterns? [13:10] Alice talks about the difference between launching on Kickstarter and Indiegogo. [15:15] Alice enters the Launch Round, rapid-fire questions. [17:00] Why you should check out The QWNN. Links Steve Jobs Tribes: We Need You to Lead Us Connect With The QWNN The QWNN on Indiegogo Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.  
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The Smart Bottle that Never Spills with Fredrik Krafft
Imagine grabbing a portable drink container that you never have to worry about spilling or finding the right button or angle to use. Fredrik Krafft has developed a smart bottle that does all the work so you don’t even have to think about it! In our conversation, Fredrik opens up about how he came up with the idea for the Lyd Bottle, what the pre-campaign work was like, how he engaged with his backers, the benefit of using Kickstarter Live and so much more. Don’t miss this great opportunity to learn from Fredrik’s journey with the Lyd Bottle! What is the Lyd Bottle? There are so many great portable beverage containers on the market today, how do you choose which one is right for you? Do you need a container that will keep your beverage hot all day? Do you need a container that is convenient to carry? Or do you just want something that makes sense? As so many products flood the marketplace, the ones that stand out are those help users cut through all the complexity and get down to the basics: is it easy to use? When it comes to the Lyd Bottle, the answer is a resounding, yes! The Lyd Bottle is the only beverage bottle designed with 360-degree, touch-activated access that lets beverages flow the moment the bottle touches your lips. Don’t ever worry about buttons, tabs or finding the right position ever again! Take your time laying the foundation! Many startup entrepreneurs get so excited about bringing their product to market that they fail to build a solid foundation for their product to succeed. From market research to audience engagement, it’s vital that startups take the time to not only perfect their product but make sure their marketing approach connects. Learning from the success and failures of others, Fredrik took the time to connect with partners who could help him bring the Lyd Bottle to market in the best way possible. To learn more about Fredrik’s story and how he was able to get the Lyd Bottle in the best position for success, make sure to listen to this episode! Engaging with backers and learning along the way. Let’s face it, a startup product succeeds or fails largely based on the way that the brand treats their backers. While many startup entrepreneurs go into the process with the intention of staying connected to their backers and keeping them updated, the truth is, many fail to do so. Fredrik and his team did their best to learn and adapt their engagement strategy along the way. When they noticed their response time slipping, they worked hard to address that, then found ways to proactively engage with their audience by developing answers to many common FAQs. What can you learn from Fredrik’s journey? Leverage your network. At the end of the day, launching a crowdfunded product isn’t for the faint of heart. What steps can an entrepreneur take to build a community early and get their product off the ground and headed for a strong start? According to Fredrik Krafft, it all comes down to leveraging your circle of friends and family to fan the flames of the project from the start! If you believe in your product, then do what you can to spread that excitement to your friends and friends, as they could end up being some of your best cheerleaders and financial backers! Key Takeaways [1:05] Fredrik Krafft joins the podcast to talk about his product, Lyd. [3:00] What was the preparation work like for Fredrik before he launched his product? [8:00] Fredrik talks about engaging with backers and how that evolved. [10:40] The benefit of utilizing Kickstarter Live.   [12:30] Fredrik shares his biggest takeaways and lessons learned. [15:00] Why it’s important to have friends and family support your venture. [16:10] Fredrik enters the Launch Round, rapid-fire questions. [19:20] How to connect with Fredrik and Lyd. Links Lyd on Kickstarter Elon Musk Thomas Edison The Lean Startup    Connect With Lyd Lyd’s website Sponsors
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Why It’s Vital to Build an Audience Before You Launch with James Daigle
How do you handle adversity? Do you learn from it and move forward or does it tend to knock you back and cause you to question your approach? James Daigle joins the podcast to share his experience with crowdfunding and the lessons he’s learned along the way. In our conversation, James opens up about his first two unsuccessful crowdfunding campaigns, what he learned from the process, how his third campaign succeeded, why it’s important to keep your backers in the loop and so much more!  Don’t forget to build an audience! Building an audience is not an easy or straightforward endeavor, but it can set you and your fledgling product up for long-term success. Too often startup entrepreneurs charge ahead and fail to take the time to do their research and connect with an audience that will fan the flames once they launch. James Daigle wants as many entrepreneurs as possible to learn from his oversight and take the time to find an audience before it's too late. During a product launch is the worst time to be searching for an audience, do the legwork and connect before you launch! To hear James go into further detail on this important topic, make sure to listen to this episode! Responding to disappointment. Let’s face it, an unsuccessful crowdfunding campaign is a tough pill to swallow. You pour time, resources and energy into an exciting project only to see it fail to reach the level of success you had hoped for. What do you do, scrap the whole thing and go back to the drawing board?  For James Daigle, everything started off promising, they had the right tools and an ambitious goal, but they failed to reach their goal by $4,000. Instead of letting this disappointment sour him on the crowdfunding platform, James used this lesson as fuel and went on to launch two more campaigns before he found success. What can you learn from James’ story? Finding a path forward. Determined to find success through the crowdfunding platform, James Daigle and his team went back to the drawing board. Experiencing a second setback would knock most people out of the game but James pushed forward and tried for a third crack at getting a product funded via crowdfunding and he succeeded! If you are convinced that you have a product that will benefit the marketplace then stand behind it and don’t give up. Be prepared to face adversity and challenges, they can either defeat you or help you learn along the way. Learn more helpful lessons from James’ inspiring story by listening to this episode, you don’t want to miss it! Why you need to keep your backers updated. You’ve heard of the golden rule, right? “Do unto others as you would have them do unto you.” Consider that wisdom as you launch your product! Put yourself in the shoes of your backers and treat them as you would want to be treated by someone you’ve invested in. It really doesn’t have to be more complicated than that. If you don’t trust your ability to consistently follow up with and engage your audience, then outsource it! The last thing you want to do is cause ill will with the people who’ve taken a chance on you. For more perspective on this subject, make sure to listen to this episode with James Daigle! Key Takeaways [1:05] James Daigle joins the podcast to talk about his experience with crowdfunding. [3:00] James talks about his first crowdfunding effort. [6:50] Why it’s important to set realistic fundraising goals. [9:00] The wisdom of building a crowd of fans before a product launch. [10:30] Building off of crowds from previous campaigns, the third time's the charm! [12:45] Why you need to keep your backers in the loop. [15:00] James enters the Launch Round, rapid-fire questions. [17:00] Why you should check out James’ work with Ubiqweus. Links Ubiqweus Qbiq Kickstarter Campaign Crossing the Chasm Connect With Check out the Ubiqweus website Follow James on Twitter Sponsors Art of the Kickstart is honored to be sponsored...
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Developing a Delicious Keto Meal Shake with Ted Tieken
The Ketogenic health plan or Keto is taking the nation by storm, but what if you don’t have time to sit down and prepare a meal that keeps you on the plan? Here to provide a solution with a delicious Keto meal shake is Ted Tieken. In his conversation with Roy, Ted opens up about why he started the Ketogenic diet, how that led him to try his hand at a Keto-friendly meal shake, what it was like bringing that product to the marketplace, challenges he has faced along the way and so much more. Don’t miss this great opportunity to get an inside look at the beverage development crowdfunding community! What is the Ketogenic diet? If you aren’t up to speed, the Ketogenic diet is a very low-carb diet, which turns the body into a fat-burning machine. The primary goal is for weight loss but many users also turn to it for reduced inflammation as well. One of the biggest struggles with staying on a Keto-friendly eating plan is dealing with all the prep-work needed for a satisfying meal. From shakes to prepared and packaged foods, the market is bursting right now with a number of great, Keto-friendly options. Having said that, there is always room for innovation. What really sells is not only a healthy option, but convenient options! Convenience is king! Let’s face it, no matter which eating plan you are on, from highly regulated to whatever is nearby, convenience will almost always win! As diet plans continue to pick up steam in our society, more and more options are moving toward catering to the need for convenient meals and snacks. While it’s usually a better idea to take the time to prepare a meal, it’s helpful to have alternatives nearby so you don’t have to abandon your dieting goals. That’s why Ted and his team developed their product, Sated. Sated is a ready-to-drink keto meal shake with a ton of fiber, protein, potassium and other nutrient-rich ingredients that provide the fuel you need to get through your day.  Building a solid base for marketing. What is the best way to build and reach your target audience? Is it the best idea to look at Facebook Ads or is email marketing the best option for your startup? Each niche market is going to have different results depending on the habits of their target audience. For Ted and his team, they found that the best use of their time and resources was building up a robust email campaign that ended up bringing in an impressive ROI. They also connected with Keto enthusiasts on web forums like Reddit to build awareness and excitement. Learn more about Ted’s successful marketing strategies by listening to this episode! Reviews that make a difference. One of the hardest aspects of getting a startup off of the ground and running is a lack of awareness and public trust. How does an unheard of brand establish trust when they are new to the marketplace? Customer reviews are taking on an important role when it comes to building the trust that is needed for first-time buyers to take that risk on a purchase. With an eye toward their Amazon product listing, Ted explains that he has seen how reviews for Sated have impacted their sales and their market reputation. What can you learn from Ted’s experience with reviews? How will your business highlight this important aspect? Key Takeaways [1:07] Ted Tieken joins the podcast to discuss his product, Sated. [6:00] Challenges with pre-campaign efforts and launching a beverage. [7:30] What strategies led to early success for Ted and Sated? [11:45] Ted talks about earning trust and getting good press coverage. [13:45] Tips for startup entrepreneurs looking to create a new beverage product. [16:10] Ted enters the Launch Round, rapid-fire questions. [18:40] Why you should check out Sated. Links Sated on Kickstarter Benjamin Franklin One Hundred Years of Solitude The E-myth Revisited Mail Munch Connect With Sated Check out the Sated website Sated on Facebook Sated on Twitter Sponsors
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Capitalizing on Nostalgia by Creating the Best Water Gun with Sebastian Walter
Remember the golden days of water gun hysteria? Back in the 90’s, it was every kid's goal to wear their parents down until they eventually caved in and bought them the best water gun on the market. From the super soaker craze to water balloon grenades, it seemed like every summer was an escalation of water weaponry. Where did all that fun and excitement go? Why are water guns so lame today? Sebastian Walter joins this episode to showcase his revolutionary water gun, Spyra One. In his conversation with Roy, Sebastian opens up about what led him to create the next generation of water guns, what the design process was like, how he engaged his backers, and much more! Don’t miss a minute of this fascinating episode featuring Sebastian and Spyra One! Capitalizing on nostalgia. As millions of kids from the 80’s and 90’s become the dominant purchasing group in America, retailers are scrambling to appeal to their interests. Leveraging nostalgia is one of the largest trends to capitalize on this target demographic. Taking one look at the box office will confirm this trend, the dominance of superhero films is just one example of the power of nostalgia. Sebastian Walter dove deep into the recesses of his childhood and found a key item that taps into the nostalgia trend and is ripe for disruption, water guns. Find out how Sebastian and his team are changing the face of the water gun market with their product, Spyra One! More than just a toy. You’d think that a few tweaks here and a few improvements there would be an easy way to make a profit off of a product that hasn’t seen innovation in decades, and you’d be right! But Sebastian Walter and his team took it a step further with the Spyra One. The biggest innovation is the pump integrated into the water gun; their campaign videos show users placing the gun into the water and the pump refills 25 shots worth of water in about 14 seconds. They’ve also included a digital readout that tells users how many shots are left before refilling is required. Sebastian and his team have done more than tweak a product for a profit, they have redesigned a toy with the passion and innovation of people who love what they are doing. Learn more about their story on this fascinating episode! Spreading the word. When was the last time that you shared something that you were passionate about on social media? How about with a friend? When you find something that you love, your natural inclination is to share it with people in your social circle! The same is true when it comes to innovative products like Spyra One. Before they even launched on Kickstarter, Sebastian Walter and his team worked hard to spread the word about their new and innovative water gun. Once they got the product in front of people and in their hands, the excitement caught on quick. Leveraging this excitement, Sebastian continued to stoke the flames until the product launched, resulting in a $60,000 funding goal fulfilled in about 25 minutes. What can you learn from Sebastian’s powerful story? Be real! Don’t you hate it when you are sold one story but come to find out the real truth? Then why market like that? While every startup entrepreneur works hard to put their best foot forward, there is real value in leading with transparency and authenticity! The days of polished and perfect are quickly fading - it’s time to look for ways to tell your brand’s story in a way that really connects with the public. Sebastian Walter is convinced that his product was able to succeed on Kickstarter because the product was engaging and they told the story in a humble and authentic way. Hear more of Sebastian's story and why it’s so important to lead with authenticity by listening to this episode! Key Takeaways [1:05] Sebastian Walter joins the podcast to talk about his product, Spyra One. [3:45] What was the design process like for the Spyra One? [5:10] Spreading the word and ramping up excitement.
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Marketing Innovative Tie Straps with WrapTie Co-Founder Mark Blackburn
How do you make tie straps sexy? What is the appeal, what is the angle that you would use to bring them to the marketplace? Is there a compelling reason for the average buyer to look for an innovative tie down strap? Entrepreneur Mark Blackburn joins this episode to discuss his product, the WrapTie. In our conversation, Mark opens up about the rise of startups in Australia, which pre-campaign practices helped his product succeed, why it’s so important to connect with influencers, his view on the future of crowdfunding, and much more! Don’t miss this wonderful opportunity to learn from Mark’s fascinating and seasoned perspective! What is WrapTie? Is there really a place in the tie strap industry for innovation and disruption? What type of product could bring an edge to such a niche market? Mark Blackburn and his business partner, Paul McNeill saw a way to address some of the common complaints that consumers have with the average tie strap. After developing a prototype that eliminated the frustrating aspect of having to deal with excess strap after tying down an item, Mark and Paul went searching for a platform to launch their product. Finally, the pair landed on utilizing the crowdfunding community to ignite the fire that would fuel the rise of their business. Learn more about the Mark and Paul’s journey by listening to this engaging episode! How crowdfunding in fueling startups in Australia. Why do certain regions and markets seem to cultivate more startups than others? Does it have to do with the government regulations in place or the cultural climate? According to Mark Blackburn, in Australia, it all came down to access. For too long, innovators and entrepreneurs in Australia have enjoyed limited access to platforms like Indiegoho and Kickstarter. There seems to be an uptick in innovation in Australia because more and more of these innovators who have been waiting in the wings finally have access to platforms that empower their creativity. Find out more about the startup scene in Australia from Mark’s perspective by listening to this episode! Connecting with influencers to promote your product. Did you know that one of the best ways to get your product exposure is by connecting with industry influencers? It’s true! While each situation will vary, Mark Blackburn and his team at WrapTie saw a greater return on their investment when they focused on getting key influencers on board rather than focusing on other methods. It wasn’t a perfect strategy by any means, Mark and his team had to struggle through trial and error like everyone else but at the end of the day, they’ve tracked close to 90 percent of their sales back to the reviews and endorsements of these key influencers. What can you learn from the WrapTie story? Use your connections and expand your network! What is your organization’s greatest asset right now? Do you have the most innovative minds in your field? Do you have a competitive edge over the competition? What if your greatest asset was not something you own but a connection you have? As Mark Blackburn and his team at WrapTime worked tirelessly to get their fledgling startup off the ground, they found that their relationships and connections were the greatest assets they had at their disposal. What connections do you have that you could leverage? Take a look at your sector of the market and look for ways to make connections with the right people who can get your product the spotlight that it deserves! Key Takeaways [1:10] Mark Blackburn joins the podcast to talk about his product, WrapTie. [3:50] What has been fueling the rise of startups in Australia? [5:30] Mark talks about the preparation that helped his crowdfunded product succeed. [7:00] How connecting with influencers provided a good ROI. [9:00] From crowdfunding to running an ecommerce business and lessons learned. [11:30] Why it’s important to leverage connections. [12:30] Mark enters the Launch Round,
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An Inside Look at High Quality Performance Jeans with the Founders of Boulder Denim
What are performance jeans? Are they just really soft jeans or is there more to it? Can you really rock climb, hike, practice yoga, and go on a date with performance jeans like Boulder Denim? On this episode, you’ll hear from Boulder Denim’s founders Bradley Spence and Taz Barrett. In our conversation, the guys explain how their second launch is different from their first campaign, what they’ve learned along the way, why they decided to take their product on the road, their plans for the future, and much more! Don’t miss this great opportunity to learn from the innovative minds behind Boulder Denim! Utilizing Kickstarter Live. Have you used Kickstarter Live? Have you seen any compelling uses of it in the crowdfunding community? If you are unfamiliar with Kickstarter Live, it’s a tool for streaming livevideo from your Kickstarter project page. When Brad and Taz launched the second version of their performance jeans, Boulder Denim 2.0, they went all out and hosted the launch at a retail store with free beer while streaming the event on Kickstarter Live. What can you learn from Brad and Taz’s approach? Hear more about their story on this fascinating episode! Why it’s important to listen to your backers. Did you know that some of the best ideas for crowdfunded products come from taking the time to listen to your backers? It’s true! Time and time again, great inventors and entrepreneurs have improved their products by embracing the input of their users! For Brad and Taz, this practice of leaning into the feedback of their backers led to expanding and improving their performance jeans for a wider audience. After launching another Kickstarter Live session and taking the time to hear from their backers,  the guys decided that the time was right to introduce their women’s jogger. Don’t underestimate the value of listening to your community! Learn more from Brad and Taz’s perspective by listening to this informative episode! What are performance jeans? While traditional jeans are certainly casual and durable, the last thing people think of jeans for is working out or performing any activity that requires flexibility and movement. Here to challenge that thinking, Brad and Taz have developed the performance jean, Boulder Denim. Ethically sourced in their home country of Canada, Brad and Taz have worked hard to bring a product that is useful, comfortable, fashionable, and fun! Not only is their product casual and effective, their approach is too! Taking a look around their website and listening to their story, you really get the sense that the guys care about bringing high-quality performance jeans to the marketplace. Hear more about this innovative product by listening to this episode, you don’t want to miss it! Taking a product to the masses. It seems that more and more crowdfunded products are getting the rock band treatment and hitting the road for tours around the country. Is that really an effective way to bring attention and publicity to your product or is it a waste of time and resources? While they were in the middle of their first Kickstarter campaign, Brad and Taz joked about how much they’d need to raise to justify a tour of the US promoting Boulder Denim. What started as a pipedream, Brad and Taz were soon able to turn into a reality! With the help of their supplier turned partner, they secured enough funding to take Boulder Denim on a 14-month tour of the US demonstrating the appeal of their product along the way. Want to take your product on the road? Get more details about their journey by listening to this engaging episode! Key Takeaways [1:05] Brad and Taz join the podcast to talk about their product, Boulder Denim. [3:45] The difference between the first Kickstarter campaign and the second run. [7:00] Launching at a retailer and utilizing Kickstarter Live. [8:30] How have the guys cultivated a robust connection with their community? [9:20] Lessons learned from a successful crowdf...
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How Product Fuel is Empowering Entrepreneurs with Benjamin Arneberg – AOTK 245
How can successful leaders and innovators invest in the next generation by empowering entrepreneurs? On this episode, you’ll hear from serial entrepreneur Benjamin Arneberg. In his conversation with Roy, Ben opens up about his past crowdfunding success, how he’s utilized Amazon to grow his brand, tips he has for startup entrepreneurs, why he started Product Fuel, and so much more! If you want a peek inside the mind of a prolific business leader, you’ve come to the right place. Don’t miss a minute of this fascinating episode featuring Ben! How Amazon can help startups. The big question in many startup circles is, “What is next after crowdfunding?” Time and time again, the answer seems to be, Amazon. Is Amazon really a good platform to take your fledgling product? What makes Amazon a good option for startups? Innovator, Ben Arneberg is convinced that Amazon has the tools and audience that entrepreneurs like you are looking for. Ben has taken multiple crowdfunding projects to Amazon with impressive results! Learn more about Ben’s experience with Amazon and why it’s worth your time to investigate by listening to this engaging episode! Worthwhile pre-campaign work. What pre-campaign steps allow a crowdfunded product to get fully funded in the first four hours? Is there a magic formula that can guarantee this type of success? When Ben and his team launched Cold Brew On Tap, they experienced rapid success. Ben says that much of this success can be traced back to the successful campaign they ran previously. He also points to the work he and his team put in with building their audience through email lists and utilizing Facebook Messenger. Find out how you can benefit from using similar tactics as Ben expands on what led to his success and more on this informative episode! Utilizing Facebook Messenger to connect with your audience. If you’ve been around the crowdfunding community for very long, you know that one of the hot new topics is utilizing Facebook Messenger. Is it really as good as the rumors suggest? Can you expect a high ratio of open rates? While it may not be an option for everyone, Ben Arneberg and his team have found great success in investing in the use of Facebook Messenger. Instead of spending the time to figure it out themselves, Ben decided to connect with an outside team specializing in Facebook Messenger. The results that they saw were well worth the investment! From high open rates to audience engagement, Ben has become a firm believer in the new wave of utilizing Facebook Messenger to connect with your audience. What is Product Fuel? Are you looking for new ways to get your product out to the marketplace? Do you want to work outside of the usual parameters and try different platforms to get your product where it needs to be? Then you should check out what Ben Arneberg and his team are doing at Product Fuel! They are Amazon and crowdfunding experts who have the experience and knowledge to help products and brands get the exposure they need to build momentum and turn a profit. The folks at Product Fuel will be the first to tell you that they won’t guarantee success, but they can offer up their valuable insights and strategies that they have used to get impressive results. To hear more about Product Fuel and their awesome work of empowering entrepreneurs, make sure to listen to this episode! Key Takeaways [1:10] Benjamin Arneberg joins the podcast to talk about his career in crowdfunding. [2:15] Ben talks about how he got started as an entrepreneur. [4:40] Why Amazon is a great platform for new products. [6:30] Ben opens up about his new product, Cold Brew On Tap. [8:00] What pre-campaign work has led to success? [9:30] Is it practical to utilize Facebook Messenger to connect with your audience? [11:20] Make sure you validate your product idea. [13:00] Tips for putting your product in the best position for success and lessons learned.
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Rebranding a Company and Overcoming Challenges with Kurt Swanson – AOTK 244
How can rebranding a company impact its reputation? What causes a company to move forward with the rebranding process? Kurt Swanson joins this episode to talk about the crowdfunded air conditioner, Kapsul, formerly known as Noria. In our conversation, Kurt opens up about the decision to rebrand his company, challenges they’ve faced over the last two years, what it was like taking Kapsul on the road, tips for inventors, and much more! You don’t want miss a minute of this fascinating episode featuring Kurt and innovative product, Kapsul! Why would a company go through the rebranding process? Let’s face it, rebranding a company isn’t the easiest process in the world. What would cause a business leader to start that process? How would it play out? For Kurt Swanson and his team at Noria, the decision came down to dealing with an international trademark issue. While they loved the name, Noria, it made sense for them to avoid the legal confrontation and start the rebranding process. In an effort to avoid the same branding issue again, Kurt and his team went through a lengthy and thorough process to come up with the Kapsul brand. Learn more from Kurt’s perspective by listening to this engaging episode! Getting your product in front of backers and the general public. What does it take to engage your audience and get them excited about your product? While telling a compelling story and using the medium of photography and video can be helpful, nothing beats getting your product into the hands of your customers. Having faced delays with product delivery, Kurt Swanson was eager to get his product in front of his backers and the general public. This eagerness led Kurt and his team to take Kapsul on the road to generate renewed interest and publicity for their innovative product. Their efforts paid off and the feedback was immensely helpful for Kurt and his team. What can you learn from Kurt’s journey? Community managers are worth their weight in gold! How will your brand engage its followers? Do you have a plan in place or do you hope to figure it out as you go? Don’t make the mistake that many brands later regret! If you haven’t learned from the many stories of brands that have come before, learn from Kurt’s story with Kapsul! One of the key decisions from early on that Kurt wishes he would have made is the decision to hire a community manager. Since hiring a community manager, Kurt and his team have been able to devote more time and resources to get their product into the hands of their backers. Learn more from Kurt and why he is so happy with his decision to bring on a community manager by listing to this informative episode! Setting the right expectations can make all the difference. One of the best ways to build trust in the crowdfunding community is to be upfront about the process and to maintain an open line of communication with your backers. Too often brands get sidetracked and off target when it comes to these important practices. Don’t fall into the same trap! If you want your crowdfunded product to succeed, make sure to communicate realistic expectations to your backers from day one. Do everything in your power to avoid overselling and under delivering! If more and more inventors take the time to carefully and accurately communicate what backers should expect with the whole crowdfunding process, the community will be better for it. Hear Kurt Swanston expand on his advice for inventors and much more on this episode! Key Takeaways [1:05] Kurt Swanson joins the podcast [1:50] Why did Noria change its name to Kapsul? How did it go down? [5:30] Kurt gives an update on Kapsul since their first crowdfunding project 2 years ago. [7:50] What was it like taking Kapsul on the road? [9:20] How can inventors avoid product delivery delays? [12:00] Kurt talks about hiring a community manager. [13:30] Advice for an inventor considering a crowdfunding campaign.
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Creating Popular Products that People Love with John Fiorentino – AOTK 243
Let’s face it, there is no secret formula for creating popular products that the public will instantly fall in love with. However, John Fiorentino has tapped into something with his products that resonates with people. When pressed, John admits that he looks for products that he knows that he’ll love to use on a regular basis. He also enjoys taking his products into public spaces like parks for people to try so he can assess their reactions. The results John and his team have seen speak for themselves. Gravity Blankets and Moon Pods have become huge success stories that many entrepreneurs are scrambling to learn from. Hear more from the brain behind these successfully crowdfunded products by listening to this fascinating episode! Gathering a following. What does it take to set up a great product idea for long-term success? What steps can you take right now to best position your business for growth? For John Fiorentino, the answer was to create a following. In his words, John got to enjoy “acting like a crazy person” for six months while carrying around a selfie stick, documenting his journey of product discovery. This video journal and blogging experiment allowed John to connect with a good size audience and develop an email list. Later on, as he went to launch his first product, John was able to rely on this email list to prime the pump when it came to initial sales and word of mouth momentum. Learn more about John’s story and why it’s important to gather an early following by listening to this helpful episode! Addressing the topics of stress and comfort. As you go through the process of finding a product that will catch on with the public, consider addressing something that people are concerned about. Subjects like stress, health, posture, comfort, diet, and overall quality of life resonate with the public because we all want to live the best life possible. John and his team discovered the power of this message when they addressed the topics of stress and comfort with their two products, Gravity Blankets, and Moon Pods. What can you learn from John’s approach? How will your product or service resonate with a large audience? Hear more helpful insights from John’s story on this episode! People will market your product for you if they love it! Many inventors stress about how they will get their products in front of people, but what if that is the wrong thing to worry about? Imagine what good it would do if inventors could focus solely on creating amazing products without an eye on the marketing steps? According to John Fiorentino, that’s exactly what they should do! While it may be easier said than done, John has found that when you create a compelling and useful product, people will practically market it for you! This isn’t just a theory for John, he put it into practice with his latest product launch, Moon Pod. With this product, John and his team significantly decreased their marketing efforts to see if people would really spread the word - it worked! Learn more about the success of the Moon Pod by listening to this engaging episode! Too much success? What would you do if your product became too successful? Sounds like a great problem to have, right? Too often, many inventors and entrepreneurs don’t ask themselves this question when they take their product to crowdfunding platforms. As you prepare for your project, make sure to plan for success! Learn from the stories of leaders like John Fiorentino who had issues with supply chains and struggled to ensure that their product could get to backers. Put a plan in place now, before the worst case scenario can happen. Discover additional lessons and insights about scaling a popular product by listening to this episode featuring John! Key Takeaways [1:05] John Fiorentino joins the podcast to talk about his inventions. [3:30] What went into the process of creating a Gravity Blanket? [5:30] Challenges faced with designing the Gravity Blanket.
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The Four Steps of New Product Development with Sean Michael Ragan – AOTK 242
How can innovators like you engage in a new product development strategy that works? Is a successful strategy even possible or is all left up to chance? On this episode, you’ll hear from author and entrepreneur, Sean Michael Ragan. In our conversation, Sean opens up about his background, his four steps for new product development, how inventors can connect with a good company for product development, why crowdfunding is helpful for inventors, and much more! Don’t miss a minute of this engaging episode featuring Sean! New product development steps you can use! Let’s face it, inventing, producing, scaling, marketing, and selling a product can be beyond intimidating. What if there was a way to cut through the complexity of new product development and embrace a streamlined approach? Sean Michael Ragan has developed a clear-cut method with his four steps of new product development. Making one. Selling one. Making many. Selling many. Innovators like you no longer have to start from square one! You don’t have to wonder where to start in the product development process. Make sure to listen to this episode as Sean breaks down each of the four steps, you don’t want to miss it! Finding a good company for product development. At some point along the way, inventors will need to connect with an outside company to develop and produce their product. What is the best way to find a solid company to develop your product? Sean Michael Ragan suggests that inventors look for a recommendation from their network. Sean also stresses how important it is to look at their portfolio of work to make sure that they can handle the type of work you are hiring them to do. Get more helpful insights from Sean’s perspective by listening to this engaging episode! Market testing tips. One of the most important aspects of new product development is market testing your product. In a perfect world, this step would involve large and numerous test groups and cost a significant amount of money, time, and resources. Practically speaking, most inventors can’t engage this step as thoroughly as they’d like to. Alternatively, inventors with limited resources should get their prototype into the hands of as many of their target demographic as possible and take the time to studiously consider their feedback and criticisms. For more information about market testing your invention, make sure to listen to this episode with Sean Michael Ragan! How crowdfunding supports innovation. What makes the crowdfunding platform so appealing to inventors? Why does the crowdfunding approach appeal to inventors in such a strong way? On this episode, Sean Michael Ragan shares why crowdfunding and inventing go hand in hand. At the end of the day, the huge boon that crowdfunding provides to the inventor community is creating an accessible channel that lowers the social and economic barriers to funding and media exposure. In light of the rise of crowdfunding platforms, inventors who would have never dreamed of inventing now have a solid shot! What additional insights can you learn from Sean’s perspective? Find out on this helpful episode! Key Takeaways [1:05] Sean Michael Ragan joins the podcast. [1:45] Sean talks about his background. [2:50] 4 steps of product development. [5:00] How can inventors find a good company to work with for product development? [6:20] What are some good market testing tips? [8:00] Using your network and keeping it local is the best strategy. [9:00] The benefits of crowdfunding to the inventor community. [10:00] What is the future of inventing? Follow the math! [11:00] Sean enters the Launch Round. [12:30] Why you should check out Sean’s book! Links Nikola Tesla Connect With Sean Michael Ragan The Total Inventors Manual Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save,
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How to Build a Global Tribe and Truly Connect with Daniel Levine & Steven Pulver – AOTK 241
Imagine connecting with a global tribe of entrepreneurs and innovators, what would that look like? Would it be like every other networking event and conference out there or would it need to be a completely different experience? On this episode, you’ll hear from Fireside Conference founders Daniel Levine and Steven Pulver. In our conversation, Daniel and Steven open up about why they started Fireside Conference, how it helps business leaders connect in a meaningful way, why they love the global tribe they are building, and much more! Don’t miss a minute of this engaging episode with Daniel and Steven! Can you really build a global tribe? Is the concept of building a global tribe really practical? Will people who go to a conference stay connected when they leave? Daniel and Steven are working hard to build a community the likes of which the entrepreneurial community has rarely seen. Together, they envision a group of leaders with diverse backgrounds who are willing to leave all the trappings of their busy work environments behind to connect in a way that truly matters. According to the responses they’ve received, it seems that their idea has struck a chord! Learn more about Daniel and Steven’s journey by listening to this informative episode! Frugal marketing that pays off. What does your marketing strategy look like? Do you take a shotgun approach where you market through multiple channels to see what sticks or do you research for long periods of time and make a calculated effort? For Daniel and Steven, the answer is somewhere between these two strategies! They’ve found that marketing the Fireside Conference through multiple channels has led them to identify two channels that work really well, Facebook and Instagram. They’ve also carefully leveraged assets such as high-quality music, photos and videos to convey the look and feel of the Fireside experience they want leaders to come and enjoy. Get more details on Daniel and Steven’s marketing strategy for the Fireside Conference by listening to this helpful episode! The future of entrepreneurship is accessible. Where is the future of entrepreneurship trending? How has it changed over the last five to ten years? With the rise of the internet and social media communities, it seems that entrepreneurship is more accessible than ever before! Leaders like Steven Pulver not only agree with this assessment, they are looking for ways to create more avenues and platforms so the entrepreneurial bug can be caught by the next generation. Don’t buy the line that entrepreneurship is only for the well connected and the powerful! The future is bright and the opportunities are more available than ever before! Don’t be afraid to think outside of the box! It has been said that if you want something you have never had, you must be willing to do something you have never done. What are you doing to push the envelope? How are you thinking outside of the box? What started as a dream to get out of the typical and sterile conference environment eventually blossomed into a robust and growing global tribe of entrepreneurs. Daniel and Steven are convinced that the possibilities are endless for leaders like you who are willing to put in the work. What are you waiting for? Learn from Daniel and Steven’s story and let it inspire you to go out there and make a difference! Key Takeaways [1:05] Daniel Levine & Steven Pulver join the podcast. [2:00] Daniel and Steven talk about what inspired them to start the Fireside Conference. [5:50] What does it take to build a global tribe? [9:00] Is there really a Fireside song? [12:30] Daniel and Steve explain their marketing approach for Fireside. [16:00] What has been the craziest thing that has happened at Fireside? [20:30] Steven enters the Launch Round - rapid-fire questions. [23:45] Why you should check out the Fireside Conference. Links Jonathan Mann Ted Cole Steve Jobs Skin in the Game
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Delivering a Relatable Brand and Sustainable Bedding with Colin McIntosh – AOTK 240
Let’s face it, buying new bedding isn’t sexy - even sustainable bedding can put you to sleep. That’s why Colin McIntosh and his team at Sheets & Giggles have developed a bedding brand with a personality. On this episode, you’ll hear from Colin as he opens up about how Sheets & Giggles got started, why they chose to take their products to the crowdfunding community, the intricacies of developing sustainable bedding, and so much more! You don't want to miss this great opportunity to learn from Colin and the amazing brand development work from Sheets & Giggles! Can you really make sustainable bedding out of eucalyptus? Did you know that most of the materials you sleep on are not made out of sustainable materials? It’s true! Is there a way to create sustainable bedding? Find out on this episode with guest, Colin McIntosh! In his conversation with Roy, Colin explains how he and his team utilize eucalyptus in place of common materials like cotton to create sustainable bedding. Eucalyptus bedding uses 95% less water than cotton, 30% less energy, and ZERO pesticides. They're also naturally softer, more breathable, and more moisture-wicking. To hear more about the use of eucalyptus bedding and how it provides a sustainable solution, make sure to check out this fascinating episode! What is a brand identity map? Do you ever get the feeling that most brands are dull and boring? When was the last time you encountered a brand that actually took a risk and showed a little personality? On this episode, you’ll hear from Colin McIntosh as he shares why his brand, Sheets & Giggles stands out from the average, boring brand. When he incorporated the brand in 2017, Colin sat down with his team and laid out a “brand identity map.” This exercise allowed Colin and his team to create a fully thought out expression of their brand with a “voice” that stood out from the typical noise that most brands put out. Learn more about Sheets & Giggles’ unique voice and brand identity map by listening to this episode! Why take sustainable bedding to the crowdfunding community? What goes through an entrepreneur's mind when they consider using a crowdfunding platform like IndieGoGo to bring their product to market? According to Colin McIntosh, the decision to bring eucalyptus bedding to the crowdfunding community came simply because he was familiar with the process having launched a product on the platform with a previous startup. Colin also cites the lessons he learned in his first crowdfunding campaign as the reason why he felt better prepared to make a successful second run with a new product. Learn more from Colin’s valuable insights and lessons learned from taking Sheets & Giggles to Indiegogo by listening to this informative episode! How press coverage can make or break a campaign. If you haven’t figured it out by now, you should know that great press coverage can launch a crowdfunded campaign from relative obscurity to viral sensation. The question is, how do startups garner positive press coverage and utilize it to their advantage? Sheets & Giggles founder, Colin McIntosh says that it comes down to a leader knowing their strengths and weaknesses. Colin knew that he needed help getting his product noticed and exposed to the press in a way that would catch on with their storylines. That’s why he set out to connect with a solid outside agency who could help him make the right moves with the press. Learn more about Colin’s approach and how he’s led his brand by listening to this engaging episode! Key Takeaways [1:05] Colin McIntosh joins the podcast to talk about Sheets & Giggles. [1:45] What led Colin to start Sheets & Giggles? [3:00] Why make bedding out of eucalyptus? [4:45] What was the process like to create eucalyptus bedding? [6:20] Challenges faced along the way - why take the crowdfunding route? [8:00] Colin talks about pre-campaign preparations. [10:00] Why it’s helpful to create a brand identity map.
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Crowdfunding a Fitness Product with Ron Lynch – AOTK 239
How would the crowdfunding community respond to a fitness product like a home gym? What does it take to create and market a product like that on a platform like Kickstarter? On this episode, you’ll hear from returning guest, Ron Lynch. In his conversation with Roy, Ron explains why  Kickstarter is such a great platform, how he utilized video to promote his product, challenges he faced along the way, tips for those who want to crowdfund a fitness product, and much more! You don't want to miss a minute of this helpful episode featuring Ron! What benefit does Kickstarter provide? What is it about Kickstarter that attracts business leaders and innovators like Ron Lynch? On this episode, you’ll hear from Ron as he explains why he trusts the Kickstarter platform and community with the launch of products like the Rove Gym. For Ron and his team, the advantage of using Kickstarter rests on the ability to market test new and innovative products. Ron also cites the ability to get quick reactions from a broad range of prospective buyers as another reason why Kickstarter stands out as a helpful platform for entertainers. To hear more of Ron’s perspective on Kickstarter’s unique advantages, make sure to check out this informative episode! How social media “stories” can help promote your product. Have you ever seen a brand utilize tools like Facebook and Instagram “Stories” to promote their products? As social media becomes increasingly lucrative for innovators and marketers to highlight their products, how can business leaders like you leverage these tools to your advantage? Using the “Stories” feature that Facebook and Instagram offer, Ron and his team put together a “highlight reel” with graphics and videos of the Rove Gym and paired it with a lead funnel ad. The results were substantial and allowed Ron and his team to collect over 3,000 pre-launch emails. Get more info on this important topic by listening to this episode! Make sure you know your audience! One of the common mistakes many entrepreneurs and startups make is not properly identifying their target audience. How can leaders like you avoid this common mistake? On this episode, you’ll hear from Ron Lynch as he explains how he and his team addressed this vital aspect of crowdfunding success. Due to the specific nature of the Kickstarter demographic, Ron and his team knew that their product would resonate with them right away. Ron also mentions that knowing who your target audience is, inside and out, allows you to create a customized, creative approach for the crowd you are trying to reach. Discover more helpful insights from Ron’s perspective by listening to this episode! Tips for sellers considering a health or fitness product. How can entrepreneurs in the fitness and health sector learn from Ron’s approach and replicate similar results? Is there a certain angle that Ron and his team used that will help this particular product type find more success than others? Ron suggests thinking through a couple of questions: Is the product truly innovative? Can you bring the product to crowdfunding with a price that leaves you enough margin? Is your target audience really on Kickstarter? To hear Ron expand on these questions and provide further tips from his seasoned perspective, make sure to catch this engaging episode!   Key Takeaways [1:05] I introduce my guest, Ron Lynch. [1:50] Why is Kickstarter such a good platform to launch products? [2:50] Utilizing Instagram and Facebook stories to highlight a product. [4:20] Why the Rove Gym is a good fit for Kickstarter. [5:40] Breaking the rules with a product video. [7:15] Ron talks about audience targeting. [8:40] Challenges that Ron and his team have run into along the way. [10:10] Tips for future crowdfunded health and fitness products. [11:45] Ron enters the Launch Round. [13:10] What is the future of crowdfunding? [14:55] Why you should connect with Ron.
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Go Light and Leave Your Smartphone Behind with Joe Hollier – AOTK 238
What would it look like to go light and leave your smartphone behind? Is life without your smartphone even possible? What if someone needs to reach you in an emergency? There is a solution, the Light Phone! On this episode, you’ll hear from Light co-founder, Joe Hollier. In his conversation with Roy, Joe opens up about the first Light Phone, why they decided to launch the Light Phone 2, making the switch from crowdfunding on Kickstarter to Indiegogo, plans for the future, and much more!  Developing a minimalist cell phone. Have you ever wondered what it would be like to have a more minimalist cell phone experience, leaving your smartphone behind? Where would you even start to develop a phone that embraces a “go light” mentality? On this episode, you’ll hear from entrepreneur and innovator Joe Hollier as he explains how he and his partner, Kaiwei Tang developed the Light Phone. At first, it all started with creating a cell phone that could do one thing, make and receive phone calls. From there, Joe and Kaiwei field tested their product with a select few users who had to take that great leap from smartphone users to Light Phone users. To hear how the whole development process played out, make sure to listen to this engaging episode! Why bring the “Go Light” movement to crowdfunding? What led Joe Hollier and his team at Light take the “Go Light” movement to the crowdfunding community? How is the crowdfunding community uniquely suited to test out an innovative product like the Light Phone? Due to the out of the box nature of the Light Phone, Joe and his team decided to take their product to the crowdfunding community because of their reputation for embracing cutting-edge ideas that push the envelope. Through crowdfunding, Light was able to secure enough funding to move forward with the first version of the Light Phone and felt confident enough in its success to return with a campaign for the Light Phone 2. Learn more on this exciting episode! How an active press campaign helped fan the flames.   One of the best ways to get a crowdfunded campaign off of the ground is to invest your time and resources into press engagement. While it’s true that some products just happen to take off better than others, it seems that more often than not, campaigns that catch on do so because of good press coverage. Looking back, Joe and his team have identified their efforts with press engagement as one of the most important aspects of their success. Find out how Joe Hollier and his team engaged the press and helped them see the unique offering of the Light Phone by listening to this informative episode! Switching from Kickstarter to Indiegogo. How would it impact a crowdfunding campaign to switch from Kickstarter to Indiegogo between product versions? Which one provides the best results? Are there any drawbacks to making a change like that? On this episode, you’ll hear from Joe Hollier as he explains why he and his team at Light switched to Indiegogo for their second campaign with the Light Phone. Joe and his team opted for Indiegogo the second time around due to the support and resources that platform provides for startups. Joe also cites the way that Indiegogo organizes perks for backers as another reason why Light made the switch to use a different platform. Hear more about Joe’s experience working with Indiegogo over Kickstarter by listening to this helpful episode! Key Takeaways [1:04] Joe Hollier joins the podcast to talk about his product, the Light Phone 2. [5:30] What was the process of developing the first Light Phone? [8:30] Why did Joe and his partner decide to go the crowdfunding route? [11:00] Making the switch from Kickstarter to IndieGoGo. [12:30] How connecting with the press has helped fan the flames. [13:30] Advice for future crowdfunders and surprises faced along the way. [15:00] Connecting with backers and incorporating their feedback. [16:00] Delivering on promises.
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Disrupting the Performance Sunglasses Market with Jason Bolt – AOTK 237
What does it take to disrupt the performance sunglasses market? Is there an innovative and revolutionary way to present performance sunglasses to consumers? What if there was a pair of sunglasses designed for lifelong use? On this episode, you’ll hear from founder and CEO of Revant Optics, Jason Bolt. In his conversation with Roy, Jason explains how Revant got started selling replacement sunglasses lenses, why they chose to base their business on the direct to consumer model, what they’ve learned from their successful crowdfunding campaign, and much more! You don’t want to miss a minute of this engaging episode featuring Jason and Revant Optics! Discovering the need for a sustainable solution. Have you ever destroyed a pair of sunglasses? Whether it’s from scratching them on a tree branch, dropping them from a rock climb, or just accidentally sitting on them, we’ve all been there. Chances are, your next step was to toss the ruined pair and go shopping for new sunglasses. What if there was a way to repair and reuse that same damaged pair of performance sunglasses over and over again, eliminating waste? That’s where Jason Bolt and his team at Revant Optics come in. They’ve committed themselves to disrupting the performance sunglasses market with their new product, Revant Sunglasses. These sunglasses may be the last pair you ever buy. Purpose-built right here in the USA out of the best materials available, Revant Eyewear is made for the long run and backed for a lifetime. To hear more about Revant Sunglasses, make sure to listen to this informative episode! Learning from successful Kickstarter campaigns. You’ve heard it said that the best predictor of future events is past behavior, right? So wouldn’t it make sense for business leaders to study and learn from past results that they want to replicate? Surprisingly, many leaders and innovators fail to adhere to this simple truth! On this episode, you’ll hear from Jason Bolt as he explains how Revant Optics took the opportunity to learn from successful Kickstarter campaigns and understand their process in the hopes of duplicating or exceeding their results! While it wasn’t always easy, Jason looks back at this decision to study, interview, and learn from innovators and entrepreneurs who went before him as one of the key aspects that led to Revant Optics’ positive and fruitful Kickstarter campaign. Learn more from Jason’s story by listening to this episode, you don’t want to miss it! Finding the right marketing partner to help you tell your product’s story. What is it that causes some crowdfunded campaigns to succeed when others fail? While there are a lot of takes on this important question, a huge part of crowdfunding success comes down to telling your story the right way. On this episode, Jason Bolt shares why he and his team decided to connect with Enventys Partners to help with marketing their product. For Jason, it all came down to the strategy that the Enventys team rolled out and the great connection they were able to develop from day one. To hear Jason expand on his crowdfunding campaign and how they were able to tell the story of their unique performance sunglasses, make sure to listen to this episode! Tips for future crowdfunded campaigns.   It’s been said that preparation is half the battle and for the most part, this truth has resonated with many in the crowdfunding community. On this episode, Jason Bold reveals his tips for leaders and brands who hope to feature their product on Kickstarter. The biggest tip that Jason has for future crowdfunded campaigns is to focus on prep work as much as possible. This also includes honing in on specific messaging that communicates your products unique advantage. Jason is convinced that without thorough prep work and an articulated message, most crowdfunded campaigns are doomed to failure. Learn more from Jason's seasoned insights and lessons by listening to this fascinating episode! Key Takeaways
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Tips for Crowdfunding Pet Products with Zel Crampton – AOTK 236
What does it take to successfully crowdfund pet products? How do you innovate and create a product that will connect with pet owners in a new way? On this episode, you’ll hear from Zel Crampton as he joins the podcast to talk about his product, the Revol Dog Crate. In his conversation with Roy, Zel touches on how the product was created, the work he went through to set his product up for success, tips for entrepreneurs who want to bring more pet products to the crowdfunding community, how to incorporate feedback from backers, and much more! You don’t want to miss a minute of this engaging episode with Zel! Creating a pet product for the crowdfunding community. Have you ever looked at a product and thought, I can do this so much better? That’s especially what happened when Zel Crampton ran into difficulties and frustrations with the dog crate he bought for his new dog. Come to find out, Zel wasn’t alone! Many pet owners find themselves frustrated with the lack of options available for pet products like dog crates. This revelation launched Zel on the path toward creating the Revol Dog Crate. To hear more about Zel’s story and how he came to create a new and innovative pet product for the crowdfunding community, make sure to listen to this exciting episode! Challenges faced with designing a new pet product. Creating a new product should be easy, right? As most innovators can tell you, that couldn’t be further from the truth! What makes the process so worthwhile? Can the challenges be overcome to create a product that people will purchase? On this episode, you’ll hear from Zel Crampton as he explains the challenges he faced when creating a new pet product. As difficult as it was, Zel was determined to find a way to bring a dog crate to market that was sturdy, easy to use and affordable. It took a lot of research and a lot of patience to finally find the right combination of materials and features that eventually composed the Revol Dog Crate. What can you learn from Zel’s story? Find out on this episode! Tips for startup and entrepreneurs looking to bring more pet products to the marketplace. What should you know if you want to bring an innovative pet product to the marketplace? Should you go with something that will have broad appeal or should you go with something that will connect with a passionate niche group? On this episode, Zel Crampton shares some helpful insights and tips for fellow innovators who want to develop a pet product for the crowdfunding community. Zel stresses the importance of projecting professionalism as much as possible throughout your pre-launch, launch, and post-launch phases. Too often business leaders get lax when it comes to crowdfunding projects, don’t make that mistake! Get more helpful tips from Zel by listening to this episode! Why it’s important to incorporate feedback from backers. One of the worst things you can do as an entrepreneur and innovator is to ignore feedback from your fans and consumers. What is your plan to incorporate feedback from your backers and supporters? Don’t leave to the last minute! Start now and have a plan in place that will impress and inspire confidence in your tribe! According to Zel Crampton, reaching out to your community is a helpful way to test and validate your plans for accessories and improvements to your products. Learn how Zel was able to leverage the feedback he got from backers to set his product up for continued success by listening to this helpful episode! Key Takeaways [1:05] Zel Crampton joins the podcast to talk about his product, the Revol Dog Crate. [2:30] Zel shares his background with engineering and how he got his product designed. [5:30] Challenges faced with design. [6:30] Why did Zel bring his product to the crowdfunding community? [7:50] Tips for crowdfunding pet products and surprises faced along the way. [10:00] Incorporating feedback from backers. [11:30] Zel enters the Launch Round.
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The Story Behind Crowdfunding Socks with Adam Kuskner – AOTK 235
Wait, crowdfunding socks? Really? While it may sound crazy, you’ll soon find out that SoloSocks are an awesome idea that really deserves a chance to shine in the crowdfunding community. On this episode, you’ll hear from Adam Kuskner as he opens up about his journey with SoloSocks and what has led to their impressive success story. In our conversation, Adam touches on the production process for SoloSocks, how they were able to hit early campaign goals, tips for garnering good media coverage, and so much more! You don’t want to miss a minute of this fascinating episode featuring Adam! What are SoloSocks? Have you ever struggled to find that elusive match to your sock? Of course you have! It seems like that struggle to find a sock’s match is a pretty common experience we all can relate to. What is the answer? Is there a way to eliminate this frustrating experience once and for all? Adam Kuskner and his business partner, Alexander Morabbi, set out to find a solution and ended up developing SoloSocks. A SoloSocks package contains 7×1 colorful single socks – not pairs. All socks are different but designed to match. Because of this unique design, you don’t need to pair your socks anymore, you avoid stacking up socks missing a pair, and you won’t have to throw out a pair when one is damaged. To hear more about the innovative solution that SoloSocks brings to the marketplace, make sure to listen to this engaging episode! Hitting early crowdfunding campaign goals. What does it take for crowdfunded campaigns to hit early campaign goals and create momentum with their product? Is there a particular method that works better than others? On this episode, you’ll hear from Adam Kuskner as he reveals the best practices that led to early campaign success with his product, SoloSocks. According to Adam, much of the early success for SoloSocks came from their great early bird deals for backers, their decision to spend money on ads early on, and their well thought out pre-campaign work. To hear Adam expand on each of these areas and provide more insights into the success of SoloSocks, make sure to listen to this episode! Tips for getting good media coverage of your crowdfunded product. Why does it seem that some crowdfunded campaigns get more media attention than others? Is there a way entrepreneurs and brands can make the most of their efforts to attract positive media coverage? In our conversation, Adam Kuskner shared a few helpful tips for eliciting positive media coverage of your crowdfunded product. What worked well for Adam and his team at SoloSocks was their focus on highlighting just one unique and relatable selling point that their product addresses for consumers. Don’t fall into the trap of listing out all of your product's uses and advantages, hone in on one that makes it stand out to your potential backers and customers. Get more great tips and insights from Adam on this episode! A vital component of success is knowing your audience. If you have any hope for sustained success as an entrepreneur or business, you’ve got to put in the work to get to know your target audience, inside and out. By doing your due diligence, you’ll find creative and unique ways to position your product. On this episode, you’ll hear from Adam Kuskner as he shares the lessons he has learned from leading several successful crowdfunded campaigns. The primary point that Adam stresses is the importance of knowing your audience and how they behave. This information led Adam and his team to utilize their resources in a strategic way that connected with their audience. To hear more from Adam and the valuable tips he has to share with business leaders like you, make sure to listen to this episode. Key Takeaways [1:05] Adam Kuskner joins the podcast to discuss his product, SoloSocks. [3:00] Why is London such a huge fan of SoloSocks? What was the production process? [6:00] Challenges that Adam and his team have faced along the way.
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Lessons Learned from Kickstarter Success with Andrew Hagen – AOTK 234
How can you take advantage of the insights and lessons learned by an entrepreneur who’s enjoyed multiple campaigns of Kickstarter success? What if all of those tips and lessons were compiled into a book? Look no further! Special guest, Andrew Hagen joins the podcast to discuss his new book, “Kickstarter Success.” In our conversation, Andrew touches on his first Kickstarter campaign, what makes a product a good fit for crowdfunding, why it’s vital to connect with influencers, and much more! You don’t want to miss a minute of this engaging episode featuring Andrew! A product that will perform well with the crowdfunding community. Have you ever wondered what is it that makes some products more successful than others with the crowdfunding community? Take this opportunity to hear from Andrew Hagen as he opens up about his Kickstarter success and the common thread he has seen with products that go the distance. According to Andrew, it all comes down to the ease with which a seller can package and ship their product to their buyer. If a product causes packaging and shipping difficulties, it is less likely to gain momentum with the crowdfunding community. To hear more insights from Andrew and his experience with launching successful crowdfunding campaigns, make sure to listen to this episode! Connecting with the right influencers can make all the difference! Once you’ve chosen the right product to bring to the crowdfunding community, you’ve got to figure out how to best position it for a successful campaign. What would be your first step? On this episode, you’ll hear from Andrew Hagen as he reveals the one practice that he points to his Kickstarter success. In Andrew’s experience, connecting with the right influencers and getting them to speak about your product can end up making a significant impact on the chances for your product's success. Andrew encourages entrepreneurs to go after the top five influencers in their space and work hard to get their support and adapt to their feedback. Learn more about this important step in the crowdfunding process by listening to this episode! Three components of a successful crowdfunding campaign. If you had to boil it all down to three components that consistently lead to successful crowdfunding campaigns, what would you include? Would you choose innovation, product quality, marketing, or a something else? On this episode, successful entrepreneur Andrew Hagen shares the three components that he has identified as vital to a campaign's chances of success. Planning Preparation Research To hear Andrew expand on each of these components and how he’s seen them play out in his crowdfunded campaigns and others, make sure to listen to this informative episode! Advice for crowdfunding success. While you’ll be immensely better off for having read, “Kickstarter Success” what other advice does Andrew Hagen have for entrepreneurs looking to put their best foot forward with their upcoming crowdfunding campaign? On this episode, Andrew shares his advice that leaders like you can use to make the most of your pre-campaign efforts. While it may take some time, Andrew stresses the importance of thoroughly researching the platform that you’ll use to launch your product. Know your platform inside and out by interviewing and researching past campaigns to see what worked well and what led to failure. Learn more helpful tips from Andrew’s wealth of experience by listening to this engaging episode! Key Takeaways [1:05] Andrew Hagen joins the podcast to discuss his book, “Kickstarter Success.” [2:00] What was the first product Andrew launched? What did he learn? [3:00] What makes a product a good fit for crowdfunding? [4:30] Why connecting with influencers can make all the difference. [5:30] Andrew talks about why he wrote his book and what he hopes people get out of it.   [6:30] The critical role of planning, preparation, and research.
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An Innovative Approach to Solving Bedwetting with Craig Hammond – AOTK 233
What does it take to come up with an innovative approach to solve bedwetting? How can a simple product remove the stigma of bedwetting an insolvency? On this episode, Craig Hammond joins the podcast to discuss his product, Peejamas. In our conversation, Craig touches on the process of developing Peejamas, hurdles and challenges he faced along the way, why he chose the crowdfunding route, the key to early crowdfunding success and much more! You don’t want to miss a minute of this engaging and educational episode featuring Craig and Peejamas!    Developing a solution to bedwetting. What are some of the challenges in developing an apparel product for crowdfunding? Why go through all the difficulties to create such a unique product? On this episode, you’ll hear from Craig Hammond as he opens up about Peejamas and the amazing solution it brings to the marketplace. The reason why Craig developed Peejamas comes down to the simple and common frustration that most parents encounter while trying to potty train their children. Craig took that frustration and repurposed it into innovation and went to work creating Peejamas. To hear more about Craig’s story and how he developed this great solution to bedwetting, make sure to check out this engaging episode! Taking a new product to the crowdfunding community. When an innovator comes up with a new product idea, what makes them take that idea to the crowdfunding community? Why has the crowdfunding route become such a draw for entrepreneurs and creatives? According to Craig Hammond, it all comes down to connecting with the right target audience and creating a valid sales channel. While the target audience that Craig is trying to reach with Peejamas doesn’t usually spend their time on Kickstarter, he saw it as an opportunity to display market validation, proof of concept and fundraising goals with his innovative product. Learn more about the journey of Peejams with Craig on this episode! Pre-campaign efforts that paid off. What can an entrepreneur do to set their crowdfunding campaign up for success before it even begins? Are there steps they can take to put their product in the best position for early success? On this episode, you’ll hear some tips and insights from Craig Hammond that allowed his product, Peejamas to find early success. Craig points to the fact that many of his friends and family helped his product reach its fundraising goal as the reason it was able to gain early momentum. While this group played an important role, they only made up 30% of his early backers, helping him get the product off of the ground but not funding it exclusively. To get more tips from Craig’s journey, don’t miss this episode! Finding the right marketing partner. While entrepreneurs and innovators have a lot of internal motivation and a can-do attitude, the truth is many of them are ill-equipped when it comes to the marketing side of the business. What does this mean for all the innovative types out there who want their product or idea to succeed but have no idea on how to successfully market it? That’s where a solid marketing partner can make all the difference! On this episode, you’ll hear from Craig Hammond as he explains the positive impact Enventys Partners has had on the success of his product, Peejamas! Key Takeaways [1:05] Craig Hammond joins the podcast to discuss his product, Peejamas. [3:00] Challenges and hurdles faced along the way. [4:30] Why Kickstarter? Why crowdfunding? [6:00] What has led to early fundraising success? [8:30] Providing stretch goals that appeal to backers. [10:30] Why Enventys Partners has been a great partner. [12:00] How has Peejamas been able to provide such quick shipping options? [13:00] Why cross promotions can make a huge difference. [14:00] Craig enters the Launch Round. [15:30] How to connect with Craig and Peejamas. Links Richard Branson Outliers Indiegogo Shark Tank
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What it Takes to Crowdfund Sheer Tights with Natalie Catania – AOTK 232
How do you take a product like sheer tights and market them on a successful crowdfunding campaign? What is it that makes this type of product so unique that it creates a passionate following? On this episode, Natalie Catania joins the podcast to discuss Sheerly Genius’ Indestructible Sheer Tights. In our conversation, Natalie explains how the materials used really set these tights apart from the rest, why Sheerly Genius went the crowdfunding route, the biggest surprise from the campaign, why they decided to partner with Enventys Partners and so much more! You don’t want to miss a minute of this eye-opening episode. Bulletproof tights? What is one way to make sheer tights stand out? Make them bulletproof! Sheerly Genius has developed the world's first pair of indestructible sheers using their proprietary Sheertex yarn which has been developed from the same fiber used in bulletproof vests. While Sheertex tights were created with the same type of materials used in bulletproof vests, the end product is not in itself bulletproof. Imagine how versatile and useful these indestructible tights can be! Listen to this episode to hear from Natalie Catania as she goes into further detail about Sheertex tights and their origin story. The decision to bring sheer tights to the crowdfunding community. Why did Sheerly Genius decide to launch their Sheertex Indestructible Sheer Tights through crowdfunding? Wouldn’t it have been easier to market them with a more traditional model? On this episode, you’ll hear from Natalie Catania as she explains why Sheerly Genius went the crowdfunding route. Natalie points to her personal experience with successful crowdfunding campaigns as one of the reasons she made this decision. In addition, Natalie mentions that the passion and enthusiasm of the crowdfunding community made it a great place to introduce a new product to the marketplace. Hear more about this topic by listening to this engaging episode! Leveraging social media to maximize product exposure. How can social media help a brand connect with consumers and ignite a passionate following? Is there one platform that works better than others? Which one provides the best return on investment when it comes to time, energy and resources spent? In our conversation, Natalie Catania opens up about her perspective as Sheerly Genius’ community manager. According to Natalie, Facebook has proven itself as the most valuable social media platform due to the fact that they get more engagement and comments from fans than any other channel. Get more helpful insights from Natalie by listening to this exciting episode! The decision to collaborate with Enventys Partners. How can startup entrepreneurs and brands make the most of their crowdfunding campaigns? Are there services out there that can help leaders and innovators go further by allowing them to focus on their strengths and minimize their weaknesses? On this episode, Natalie Catania touches on the reason why Sheerly Genius connected with Enventys Partners to help with their marketing efforts. At the end of the day, it came down to communication and commitment for the Sheerly Genius team. Because they were able to connect with and trust the Enventys Partners team, the Sheerly Genius team felt confident that they’d be able to focus on all other aspects of getting their sheer tights to market. Learn more about Sheerly Genius and their decision to connect with Enventys Partners on this informative episode. Key Takeaways [1:10] Natalie Catania joins the podcast to talk about Indestructible Sheer Tights. [2:40] How did Sheerly Genius come up with the materials to use in their tights? [4:30] Why was crowdfunding the right means to launch? [5:55] Which online platform provides the most ROI? What is driving sales? [7:20] The biggest surprise with this crowdfunding campaign and feedback from backers. [8:50] Why did Sheerly Genius decide to partner with Enventys Partners?
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Crowdfunding an Apparel Project with Gihan Amarasiriwardena from Ministry of Supply – AOTK 231
What is Ministry of Supply? How have they been able to successfully crowdfund several apparel projects? What lessons can you learn from their challenges and breakthroughs? On this episode, you’ll hear from Ministry of Supply’s President and Co-Founder, Gihan Amarasiriwardena. In our conversation, Gihan describes Ministry of Supply’s current project, why they decided to work with textiles, challenges faced along the way, how they’ve incorporated customer feedback, advice for innovators and so much more! Discover the lessons and insights that you can come away with on this exciting episode featuring Gihan! Feeding the desire to innovate. How does an innovative idea like a heated jacket get to the marketplace? What sort of company takes that experimental and out-of-the-box approach? On this episode, you’ll hear about Ministry of Supply from their President and Co-Founder, Gihan Amarasiriwardena. Gihan has a personal thread of innovation that runs all the way back to his childhood experience as a Boy Scout. This desire to take risks and innovate shows up in his work with Ministry of Supply and their boldness to create products like the first intelligent heated jacket. Learn more about Gihan’s story and what Ministry of Supply is up to on this episode! Valuing feedback from backers. What can an organization do to build trust with their consumers? How can they signal to their fans that they want to adapt their products due to the feedback they receive? At Ministry of Supply, it comes down to looking back at past campaigns and products to learn from customer feedback on what worked and what needed to be improved upon. They’ve clearly resonated with their supporters to the point where 3/4ths of their current backers are repeat backers from previous projects they’ve launched. Learn more about Ministry of Supply and how they are making an impact on the crowdfunding scene by listening to this episode! Advice for innovators who want to work on apparel projects. While the apparel industry is difficult enough, why would someone want to combine the at times temperamental industry, with the challenges and pressures of crowdfunding? On this episode, Gihan Amarasiriwardena shares his advice for innovators and entrepreneurs who are looking to shake things up with an apparel project. While it wasn’t easy, Gihan points to the ability to interface with consumers and adapt their supply accordingly as a top advantage to crowdfunding an apparel project. Getting a strong sense of consumer demand can make or break a startup's chances for success. What additional advice does Gihan have for startups? Find out on this engaging episode!   How to garner good media coverage. What does it take to garner positive media coverage for crowdfunding projects? Is there a script to follow or does it all come down to blind luck? On this episode, you’ll hear from Ministry of Supply’s Gihan Amarasiriwardena as he goes over how they’ve been able to attract good media coverage on their crowdfunding campaign. Part of the reason why Ministry of Supply has been able to court positive media coverage is due to the fact that they are hitting on a trending topic - wearable technology. As much as an advantage that has been, Gihan stresses the importance of having several “Storylines” for your product or brand that you can lean on or highlight at any given time. Learn more about Ministry of Supply’s approach to media coverage on this informative episode! Key Takeaways [1:30] Gihan Amarasiriwardena joins the podcast to discuss Ministry of Supply’s heated jacket, Mercury. [3:20] Gihan talks about his first crowdfunding campaign. [4:40] How did Gihan get into textiles? What challenges has he run into? [6:50] Lesson learned from several crowdfunding campaigns. [8:30] Incorporating feedback from customers. [10:20] Tips for creators looking for good media coverage. [12:00] Advice for innovators interested in crowdfunding an apparel project....
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How Product Marketing Can Make or Break Your Crowdfunding Campaign, Kent Blazek – AOTK 230
One of the most important aspects of a crowdfunding campaign is product marketing. What steps can you take to ensure that your product is in the best position for success? How can you play to your strengths and shore up your weaknesses? Kent Blazek joins the podcast to share about his crowdfunding campaign with Halospheres. In our conversation, Kent opens up about product development, product validation, his decision to partner with Enventys Partners for product marketing, the biggest surprises he’s encountered so far, and much more. You don’t want to miss a minute of this engaging episode featuring Kent! The process of developing a desktop toy. How do you develop a product that can provide endless entertainment for hardworking men and women in workplaces all over the world? That was the question that Kent Blazek set out to answer. Through sampling multiple versions, Kent landed on the current design for his desktop toy, Halospheres. While the process wasn’t easy, Kent says that all the challenges involved with finding the right materials were worth it to end up with a great product. What can you learn from Kent’s experience? Make sure to listen to this episode as he elaborates on his experience and lessons he’s learned along the way. Don’t miss it! Using a crowdfunding campaign for product validation. Crowdfunding can help you validate a product idea that you want to bring to the marketplace. What is the best way to embark on a crowdfunding campaign to validate your product idea? On this episode, Kent Blazek shares his perspective and experience with taking his idea for a fun tabletop toy to the masses. Kent points to the potential for helpful customer feedback and testing a product without putting too much money at risk as the reason why he chose to go the crowdfunding route. Get more helpful insights from Kent on this important topic by listening to this informative episode! How product marketing can make or break your chances for success. If you want to succeed in business, you’ve got to play to your strengths and shore up your weaknesses. How does this maxim apply to getting a product off of the ground in a crowdfunding campaign? On this episode, Kent Blazek explains why he partnered with Enventys Partners to take over the product marketing aspect of his campaign on Kickstarter. The reason why Kent went with Enventys Partners over other marketing solutions is due to the breadth and depth of experience the Enventys Partners team has with both product development and product marketing. Learn more about Kent’s experience on this episode! Key advice for startup entrepreneurs. As a business leader, you want to take every opportunity you can to learn from leaders who have been down the same road. On this episode, Kent Blazek goes over some helpful insights from his experience launching his first crowdfunding campaign. Kent touches on the importance of launching your product in the appropriate season and utilizing an email list to drive traffic and interest. To hear more helpful tips and insights from Kent, make sure to listen to this episode, you don’t want to miss it! Key Takeaways [1:05] Kent Blazek joins the podcast to share about his product, Halospheres. [2:30] What was the process of producing a desktop toy? What challenges came up? [4:30] Kent talks about pre-campaign and product validation. [5:30] How did Kent decide to partner with Enventys Partners? [6:30] The biggest surprise so far for Kent. [7:30] Kent describes Halospheres and talks about future projects. [9:00] Advice for entrepreneurs looking to crowdfund their product. [10:00] Kent enters the Launch Round. [12:30] How to connect with Kent and Halospheres. Links Kickstarter Elon Musk A Brief History of Time https://enventyspartners.com/ Connect With Halospheres Halospheres Kickstarter Campaign https://www.halospheres.com/ Sponsors
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An Update From Toy Block Tape Creators, Max Basler and Anine Kirsten – AOTK 229
A year after their groundbreaking Indiegogo campaign, Toy Block Tape creators Max Basler and Anine Kirsten join the podcast to give an update on their product. What did it take to scale up a product like toy block tape so quickly? What lessons did Max and Anine learn from their campaign? What advice do they have for startup entrepreneurs? Dive into this episode as Max and Anine generously share their time and insights so leaders like you can take your business to the next level of success. Don’t miss a minute of this engaging episode! Facing the difficulty of rapidly scaling a product. One of the challenges of launching a crowdfunding campaign is dealing with the fact that you never know how quickly your product will take off. How can leaders who plan on launching their own crowdfunding campaign put themselves in the best possible position to succeed in this scenario? In Max and Anine’s case with their toy block tape product, they were able to capitalize on early media exposure and connect with Zuru, a large toy company to help with manufacturing. They both look to this fortunate event as the reason why they were able to ship their product on time as they had promised their backers. To hear more of their story and lessons you can take away from it, make sure to listen to this episode! Being in the right place at the right time can make all the difference. Have you ever had one of those moments where you were in the right place at the right time? That’s what happened to Max and Anine with their product, toy block tape. While they were unsure how quickly their product would take off, they knew they had something that people would love. Looking back on that one aspect or moment that made all the difference, Max and Anine point to her trip to New York. In New York, Anine engaged in guerilla marketing and met with journalists who got to see the product first hand and realize its full potential. Make sure to listen to this episode as Max and Anine expand on this topic and much more! Why it’s wise to offer simple perks on a crowdfunding campaign. As a business leader, you want to take every opportunity to set your brand up for success. One of the ways where many brands go astray is by trying to do too much too soon. On this episode, you’ll hear from Max and Anine as they explain how offering overly complicated perks in their Indiegogo campaign bogged them down at a crucial time. They both have arrived at the conclusion that going forward, it’s best to offer perks that end up providing good value but remain simple in nature. What can you learn from Max and Anine’s experience? Find out in this informative episode, you don’t want to miss it!   Challenges presented by knockoff competitors. It’s every startup entrepreneurs' worst nightmare - as soon as you go public with your product, you start seeing knockoff competitors pop up all over the place. What are you supposed to do when this happens? Is there anything you can do to prevent it? On this episode, Max and Anine share their experience with knockoff competitors and what they wish they’d have done differently. One thing you can do to prevent this from happening to you and your brand is to make sure you don’t go public before you’ve secured a patent. To hear more of their take on this important issue, make sure to listen to this episode! Key Takeaways [1:10] Max Basler and Anine Kirsten join the podcast and give an overview of their product, Mayka Toy Block Tape. [3:00] What was the process like having to scale up so rapidly? [4:30] Working with Zuru. [6:00] To what do Max and Anine attribute their crowdfunding success? [8:00] Taking feedback from backers. [10:00] How using Backer Kit helped and why crowdfunding projects should offer simple perks. [12:30] Tips for a young company moving into product development. [16:00] The difficulty of competing against knockoffs. [21:00] Max enters the Launch Round.
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Developing and Launching a Consumable Product, Chris Tolles – AOTK 228
What does it take to develop and launch a consumable product? What are the unique challenges with an ingestible product? My guest today is innovator and entrepreneur, Chris Tolles. Chris co-founded Sundots with Emilia Javorsky MD, MPH, a physician-scientist focused on developing new tools to improve health and well being. Sundots are the world’s first gummy for sun protection and provide an innovative solution to prevent sun damage to your skin. In our conversation, Chris touches on the intricate process of developing an ingestible product, challenges he and his team have faced along the way, how they identified their target audience, advice for startup entrepreneurs, and much more! You don’t want to miss a minute of this engaging and informative episode featuring Chris! Developing an ingestible product. As if launching a new product wasn’t hard enough, try making it a consumable product! Far and away, there are more challenges, difficulties and hurdles when it comes to producing and marketing an ingestible product like Sundots. On this episode, you’ll hear from Chris Tolles as he goes through the process of developing his product, Sundots. Much of the product development process centered around safety tests, procuring pure, quality ingredients, and passing ethical standards. Sundots are based on the active ingredient polypodium leucotomos, a fern extract from Ecuador backed by 30+ years of research for sun protective properties, including blinded human clinical trials conducted by Harvard. To hear more about the development process with Sundots, make sure to listen to this episode! Pre-campaign efforts that led to early success. How does a profitable brand lay the groundwork for success and capitalize on it before and during a crowdfunding campaign? What lessons can you learn that you can apply to your startup? On this episode, you’ll hear from Chris Tolles as he shares how Sundots was able to stay in contact with their backers as well as learn from early testers and build on their feedback. For Chris and his team, it came down to not only making sure that the product resonated with consumers but that the storytelling aspect made a connection as well. Learn more about Sundots and how they’ve been able to get a product off of the ground that speaks to consumers pain points on this exciting episode! Why a subscription service is so attractive. As a business leader and entrepreneur, you are constantly on the lookout for ways to make your product stand out from the competition. What is the best way to accomplish this goal? On this episode, you’ll hear from innovator Chris Tolles as he explains how Sundots stands out with their subscription model. Because Chris and his team have worked so hard on creating a high-quality product, they wanted to find a way to make their awesome product part of everyday life for their consumers. This led Chris to market his product with a subscription service model where customers pay for a month, three months, six months or a full year’s worth of products. Listen to this episode as Chris expands on this concept and how it helped Sundots stand out! The key to success? Real benefits! Everyone wants to know what the “key” is to launch a successful and thriving product. Is there a secret key strategy that will make one product sell better than others? Yes, but it’s not so secret. Create products that resonate with people! One of the best ways to do this is by creating products that end up producing real benefits. While creating consumable products has its own set of challenges, a great way to midgate some of these challenges is by crafting an effective message about their benefits. On this episode, Chris Tolles talks about the benefits of Sundots and how he and his team were able to communicate that message to their customers. You don’t want to miss this fascinating episode! Key Takeaways [1:05] Chris Tolles joins the podcast and shares the backstory for Sundots.
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Using Crowdfunding for Product Validation, Nate Lawrie – AOTK 227
What will it take to get your new startup off the ground? How can you take advantage of amazing resources like crowdfunding for product validation? My guest today is professional athlete and innovator, Nate Lawrie. In our conversation, Nate opens up about what led him to create a startup around foam rollers, how he got his product up and running, why he went to Romania to get his product manufactured, what it was like to appear on Shark Tank and much more. You don’t want to miss a minute of this exciting and informative episode! Using what you know can make a huge difference. Have you ever wondered where some of the most innovative and exciting new products on the market come from? Everyone has a different approach when it comes to product research but sometimes it can be as simple as improving upon something you use every day. This was precisely the case for Nate Lawrie as he came up with the idea of improving an everyday item in his life, foam rollers. While the development process wasn’t easy, Nate’s credibility really shines through as a powerful asset on his journey of building a stable and thriving brand. To hear more about Nate’s journey creating the Brazyn roller, make sure to listen to this episode! How crowdfunding can help you with product validation. When it comes to consumer products, it can be tough to gauge what level of interest the general public will have. This is the very reason why many startup entrepreneurs are looking to crowdfunding to help with product validation. On this episode, Nate Lawrie explains why he started a campaign on Kickstarter and how it helped him with his product validation process. Nate says that his experience with crowdfunding was largely positive because it provided the influx of cash he needed to offset production costs, and he was able to accurately gauge market demand for his product. Make sure to listen to this episode as Nate expands on this important topic and much more! Why travel to Romania for manufacturing? As a new startup entrepreneur, it may sound a little out of left field to hear that Nate Lawrie had his product manufactured in Romania. Usually, such a move is something that experienced and connected business leaders make. So what was it that led Nate to Romania for product manufacturing? As it turns out, it was a family connection. Nate’s wife is originally from the country of Romania and her father runs a manufacturing facility there. Like any good entrepreneur, Nate was able to use his network to successfully launch his product. What can you learn from his story? Find out on this episode! Is the Shark Tank experience really worth it? Imagine getting the opportunity for your brand to be featured on Shark Tank, sounds like a dream come true right? What would you do to get that opportunity? How do you think you’d fare? On this episode, Nate Lawrie provides his inside look at how the Shark Tank experience played out and offers some advice for entrepreneurs who may have hopes of appearing on the show. Nate says that the best part of the Shark Tank experience was getting his brand on such a massive platform. The nice boost in sales was positive as well. To hear more about Nate’s Shark Tank experience, make sure to listen to this episode! Key Takeaways [1:05] Nate Lawrie joins the podcast and talks about why he loves using foam rollers. [4:00] What was the process of creating the Brazyn roller? [5:30] The biggest challenge during the development process. [7:30] Nate talks about finding supplies and materials for the Brazyn roller. [9:20] Why did Nate and his team choose the crowdfunding route? [12:30] What was Nate’s experience appearing on Shark Tank like? [16:30] Advice for entrepreneurs who want to appear on Shark Tank. [17:30] Nate enters the Launch Round. [20:00] What does the future of crowdfunding look like? [21:30] How to connect with Brazyn. Links Shark Tank Elon Musk Shoe Dog
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Keeping Your Crowdfunding Backers In the Loop, Philip Winter – AOTK 226
It may sound obvious, but one of the most important aspects of getting a crowdfunding product off the ground is keeping your crowdfunding backers in the loop! Too many businesses fail to get off the ground because they neglect this vital step. Today we have returning guest, Philip Winter. Philip is the CEO and Co-Founder of Nebia, the Nebia shower launched on Kickstarter in August 2015 and raised over $3M in one month. In our conversation, Philip gives an update on how the Nebia shower head has fared since the campaign ended, why they focused early on keeping their crowdfunding backers in the loop, lessons they’ve learned along the way and much more! You don’t want to miss a minute of this fascinating episode featuring Philip! Why testing your product with as many people as possible is critical. If you want to set your new product up for success, it’s critical that you get it into the hands of as many people as possible before you begin to market it to customers. While this may seem like a no-brainer, Philip Winter has seen many sellers neglect this step and come to regret it. He and his team take a lot of pride in the fact that they were able to test their product and refine it before they sent it off to their crowdfunding backers. To hear more about this process and how Philip and his team crowdfunded and fulfilled a stellar product, the Nebia shower, make sure to listen to this episode! If you want your product to take off, you’ve got to do your homework! Let’s face it, very few people have the patience to research and take the time to study what causes a product to succeed. Philip Winter and his team at Nebia decided to go against the grain and do the hard thing, they went to work interviewing and studying successful crowdfunding products. Walking away from all of their research, Philip and his team went to work building hype before the campaign, getting a good base of people who were willing to support the product early and figuring out what makes for an attractive and engaging product video. Don’t miss this episode as Philip expands on this topic and much more! Communicating with crowdfunding backers can make all the difference. Many successful crowdfunding campaigns aren't prepared for their success and the period that follows after a crowdfunding campaign ends. That’s why it is so important to take the time to learn from the startups that do it right and focus on communicating effectively with their crowdfunding backers every step of the way. Philip Winter and his team at Nebia went to work within the first few months after their campaign ended and dedicated themselves to giving their backers an update at the end of every month, leading to 22 updates in total. Find out how this strategy played a pivotal role in Nebia’s success by listening to this informative episode! Why it’s helpful to raise capital before you start your crowdfunding campaign. One of the best ways to get your crowdfunding campaign off to a good start is by securing as much funding as possible before you start your campaign. As hard as that may be for many startup entrepreneurs, it can have a huge impact on the success rate of the campaign. On this episode, Philip Winter opens up about how he and his team at Nebia were able to reach out to friends and family for their initial funding before their successful campaign. Learn how this strategy impacted the way they were able to deliver to their crowdfunding backers and more on this episode!   Key Takeaways [1:05] Philip Winter joins the podcast to give an update about the Nebia Shower. [3:30] How did Philip and his team decide which features to include? [5:30] Suggestions on getting your crowdfunding product funded quickly. [7:00] Philip talks about Nebia’s campaign video and following up with backers. [9:30] Tips for helping a crowdfunding campaign succeed. [11:00] Lessons learned about packaging and shipping. [14:00] How a startup entrepreneur can raise ...
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Never Underestimate the Power of Securing Consumer Trust, Nishant Kapoor – AOTK 225
How important is consumer trust when you are launching a new product? While some organizations may overlook this factor, the ones that find early success often work hard at securing consumer trust. My guest today is business leader and serial entrepreneur, Nishant Kapoor. With over a decade of experience in ecommerce and startups in the UK, India and Hong Kong, Nishant thrives in helping entrepreneurs and businesses build long-term, direct-to-consumer relationships using ecommerce and digital marketing. In our conversation, we discuss his recent success in helping to roll out the Quilo Fan, why consumer trust is so important, how Quilo was able to get fully funded on Kickstarter, lessons learned along the way, and much more! You don’t want to miss a minute of this engaging episode!   What it takes to secure consumer trust. One of the most important aspects of securing consumer trust is to deliver your product in the right timing. As many businesses have found out, this truth is often easier said than done. For Nishant Kapoor and his team at Quilo, delay wasn’t an option. They worked hard to get the Quilo Fan shipped and in the hands of their buyers as quickly as possible because their success depended on it. They knew that if the fan arrived in the winter or cooler months, their customers wouldn’t have the chance to use it and enjoy its amazing benefits. As difficult as the effort may have been to get the product into the hands of buyers so quickly, the result ended up paying huge dividends in consumer trust and positive word of mouth. To hear more about the role of consumer trust in Quilo’s story, make sure to listen to this episode! How to get fully funded on Kickstarter. What does it take to get a campaign fully funded on Kickstarter? Is it just dumb luck or are there strategic steps innovators and businesses can take to get their product in the best position to succeed? According to Nishant Kapoor, one of the most important things they did at Quilo was to reach out to influencers and bloggers asking them to promote their campaign, no matter the audience size. This strategy seemed to work out for Nishant and his team, they were able to get massive exposure and put out a quality product at just the right time to earn consumer trust. Make sure to listen to this episode as Nishant expands on this topic and more! The value of focusing on branding and audience early on. What are some of the common mistakes made by many innovators who are looking to bring a new tech product to the marketplace? While there may be many common mistakes with creating the product and testing it, Nishant Kapoor says that most mistakes are made when it comes to branding and considering who the target audience will be. In our conversation, Nishant was kind enough to open up about how Quilo was able to hone in on their target audience and execute a streamlined and focused branding approach. The idea of identifying and marketing to a target audience seems so simple but Nishant is convinced that too many innovators miss this critical step. Learn more from Nishant’s expert perspective on this informative episode! How scouring Amazon reviews can help you create an innovative product. Did you know that one of the best ways to research and identify a great product that will succeed in the marketplace is by scouring Amazon reviews? It’s true! The best part about this practice is that it doesn’t cost you a dime, you just have to be willing to put in the time and effort to conduct the research. Where else can innovators and entrepreneurs go to get honest and critical feedback on a wide range of products and categories? On this episode, you’ll hear from Nishant Kapoor as he shares how the team at Quilo was able to mine Amazon reviews on similar fans and use that info to create a product that has wide appeal. You don’t want to miss this inspiring and engaging episode! Key Takeaways [1:10] Nishant Kapoor tells the story of Quilo Fan and how i...
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Rebranding a Failed Crowdfunding Campaign, John Lauten – AOTK 224
Can you imagine the complexities and challenges of rebranding a failed crowdfunding campaign? What does it look like to bring forth success from the ashes of failure? My guest today is entrepreneur and business leader, John Lauten. John has been tasked, along with a stellar leadership team, to revive and rebrand the failed crowdfunding campaign of Skully Inc. Now they are known as Skully Technologies, and they are moving forward with a mission to fulfill the orders of the defunct Skully Inc. This is not an easy task - John and his team have had their fair share of challenges along the way, as you can imagine. Hear all about the Skully story and how they are working hard at reviving this campaign for augmented reality motorcycle helmets on this exciting episode! The “Make It Right” Campaign How would you go about rebranding a failed crowdfunding campaign? Where would you start? Would you start giving out refunds to people who had given their money in good faith or is there a better option? This was the question that John Lauten and his team had to wrestle with as they took on the challenge of reviving the Skully Inc. brand. In our conversation, John and I discussed how they made a massive public relations push with their “Make It Right” campaign to honor the pre-orders made by the Indiegogo backers of the original Skully Inc. Even though they are not required to do so, the newly-rebranded Skully Technologies is committed to building up what they call “Skully Nation,” the community of Skully helmet enthusiasts. What can you learn from the “Make It Right” campaign? Learn more on this episode! Earning goodwill and changing the narrative. You can tell a lot about a person or organization when they are faced with making a decision that will benefit themselves or others. While many businesses wouldn’t have given a second thought about fulfilling orders they weren’t required to, Skully Technologies took a different route. On this episode, you’ll hear from John Lauten as he goes over why he and his team made the choice to honor pre-orders made during an Indiegogo campaign by the defunct Skully Inc. brand, and how this decision was received by the media and their tech industry peers. Rebranding and reviving a tarnished name isn’t the easiest road to travel, but for John and his team, it seems the payoff has been worth the challenge. If the product is truly innovative and great, people will show up. Business leaders across the globe are constantly looking for ways to build a loyal following. What is the secret sauce that keeps people loyal to a brand like Apple? At the end of the day, it all comes down to the quality of the product. On this episode, John Lauten describes why Skully followers are so excited about the Skully helmets and why that enthusiasm follows their brand even after a failed crowdfunding campaign. As John looks back at his efforts at rebranding the Skully image, he highlights the fact that if the product is innovative and great, people will continue to follow the brand. Discover additional insights and lessons from John’s experience with rebranding Skully on this engaging episode! Investors and leaders who understand the technology can make all the difference. One of the biggest takeaways from the story of Skully Technologies is that the brand was rescued by leaders and investors who understand technology. While that may seem like a small point, the truth is, too often businesses and brands are beholden to investors or leaders who are only concerned with the end results. On this episode, John Lauten opens up and shares how Ivan Contreras and Rafael Contreras caught the vision that Skully Inc. had ignited, and why they moved quickly to continue its groundbreaking momentum. Hear all about Skully Technologies and how it fits into Ivan and Rafael’s larger goal of investing in technology and innovation on this episode! Key Takeaways [1:10] John Lauten shares his background and the story behind Skul...
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Exploring a New Way for Invention Funding, Reid Creager – AOTK223
What is the state of invention funding as we speed ahead into the digital age and beyond? Is there a new way for funding the great ideas that could change the course of the next 100 years? My guest today is Reid Creager, an entrepreneur, writer, and student of inventions and innovators. In our conversation, we explore how crowdfunding has impacted the inventing industry, the unique advantage of crowdfunding an invention, tips for creating a new product, the inventor’s best first step, and much more! I can’t wait for you to learn from Reid’s fascinating perspective. What is the best first step for any aspiring inventor? If you find yourself considering how to begin inventing a product, what would be your first step? Do you start with testing your idea with an audience? What about drawing up plans for invention funding? According to Reid Creager, before you get too far down the road, it’s important to conduct a patent search. Too often, well-intentioned inventors get started with an idea that has already been patented. Don’t waste your time and energy unnecessarily, heed the advice of invention experts and do a patent search! Reid also mentions that it is highly recommended to have a patent attorney perform a patent search on their end to cover all of your bases. Get more helpful insights into the world of inventions from Reid on this episode! Tips for creating a new product. What does it take to bring a new and innovative product to the marketplace? What are some of the best practices that will set your product or idea up for success right out of the gate? Reid Creager wants to help prospective innovators get all the tips they need to hit the ground running. In our conversation, Reid provides several tips innovators can use as they consider testing the waters with a new invention.   Does your invention fill a function or provide a service that people care about? Consult people whose opinions you can trust, don’t just rely on friends and family!   What are the chances that your product will get knocked off by others? Have you counted the cost? Are you prepared for the massive expense of inventing? Reid brings up some very helpful angles for prospective investors to consider before they venture too far down the road. Listen to this episode as Reid expands on these tips and much more! The unique advantage of crowdfunding an invention. There are so many great options available in the marketplace for invention funding, but which one is the best one for inventors to consider? Reid Creager says that it really depends on the individual and their priorities. While going the route of licensing a product, partnering with angel investors, or connecting with venture capitalists are all good options, Reid is a huge fan of exploring the crowdfunding route for invention funding. The two primary benefits to crowdfunding that Reid sees are the ability to monetize the invention without a lot of money up front and the ability to get an early indication to how the public will respond to the invention. Discover more unique advantages to crowdfunding an invention on this engaging episode featuring Reid! Inventing is not for wimps! What is the biggest lesson you can learn from years of interacting with amazing innovators and inventors? Reid Creager says that his biggest takeaway from interviewing inventors over the years is that inventing is not for wimps! He says that he was surprised early on as he was getting acquainted with the history of inventors that Mark Twain owned several patents. In fact, Twain went bankrupt because he was so obsessed with inventing that it consumed all of his time and resources. Beyond securing invention funding and dealing with the jealousy and criticism of others, the biggest lesson is that inventing is demanding. You have to count the cost both resource-wise and the personal toll. Learn more from Reid’s unique perspective on inventing by listening to this episode!
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Crowdfunding Tips From A Kickstarter Success Story, Derek Miller – AOTK222
There are many folks out there handing out crowdfunding tips like candy on Halloween. But how many of them really know what they're talking about? My guest today is Derek Miller, a guy who is one of the Kickstarter success stories who has earned the right to coach others on how to be successful in crowdfunding. The tips he gives for developing a successful crowdfunding campaign on this episode are worth their weight in gold. We talked about pre-campaign essentials, how to build trust during the campaign and the best investments you can make with limited funds to ensure your campaign is as successful as possible. You won't want to miss this conversation. Want a crowdfunding tip that truly helps? Here it is: Decide exactly who your audience is going to be - an agency? Companies? Niche hobbyists? Before you go too far into your planning for a crowdfunding campaign you need to know exactly who your ideal customers are going to be. Your product or creative endeavor may be a great thing, but who is really going to buy it? You can't guess at that, you need to know for certain. In this conversation, Derek Miller explains how there could be many different audiences for your campaign and why you need to do the homework required to figure out who the best audience is and optimize everything to get their attention. That's a crowdfunding tip that is truly helpful and will set you up for success. The most important thing a creator should do before launching a crowdfunding campaign When I asked Derek Miller for his number one tip for crowdfunding success he said that every campaign Creator needs to do one thing before they even think about setting up a crowdfunding campaign. Talk to your fans and audience. Make sure you have asked every question you can think of, then go back and ask more questions. You need to know exactly what the pain points are of the audience you were trying to market to so that you can cover all the bases and address the issues you haven't even thought of. That will enable you to test your product long before you put it on Kickstarter and optimize it in ways that really meet the needs of your audience. Derek has lots of great crowdfunding tips like this that he shares on this episode, so make sure you listen. Derek’s top crowdfunding tip: Don’t waste your money on things proven not to work. Stick with basics like building an email list There are many practical things you can do to make your crowdfunding campaign successful, but if you only had one thing to focus on, what should it be? Derek Miller says one of the most important things you can do is to capture the email addresses of people who are interested in what you have to promote so that you can directly communicate with them about your progress, the launch of your campaign and everything that comes after that. Having a captive audience that is interested in what you have to sell is the most vital thing to the success of any product launch, whether through crowdfunding or typical marketing channels. You don't want to miss any of the crowdfunding tips that Derek has to share, so make time to listen to this episode. The future of crowdfunding success will be dependent on one word: Trust. Work hard to establish a professional and trustworthy image before starting a campaign Derek Miller believes that the crowdfunding space is becoming more and more crowded, which in turn requires that campaigns be more professional and clear about the level of integrity behind their campaigns. In a word, it's about trust. The campaigns that are successful on Kickstarter and Indiegogo in the future will be the ones that effectively communicate trust to their audience. If you hope to be successful with your crowdfunding campaign, Derek Miller is a great resource for you to learn from and he shares many of his own lessons learned, including the mistakes in the successes, on this episode. Key Takeaways [1:08] Derek Miller,
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Crowdfunding Management Made Simpler with CrowdOx – AOTK 221
Many creatives who decide to go the crowdfunding route in order to jumpstart their project underestimate one thing more than anything else: crowdfunding management. What does it entail? It's the things that go on behind the scenes or should happen in every campaign that enable products to be created in a quality and timely fashion, fulfilled without problems and shipped without a hitch. Most creatives don't know anything about organizing those kinds of details, which is why CrowdOx was created. This conversation features Chandler Copenhaver, a key player on the CrowdOx team who walks us through what the CrowdOx system does to help creatives get a handle on their crowdfunding management and successfully complete successful campaigns. Fulfilling orders from your crowdfunding campaign is an overwhelming experience for many creators Okay, you have successfully funded your first crowdfunding campaign. Now the real work begins. How are you going to organize all of the backer information, compute the unique shipping costs on each order, organize and distribute the rewards and ensure that nobody falls through the cracks? It takes a lot more than an Excel spreadsheet to make that happen. The team at CrowdOx has created a software solution that integrates seamlessly with both Kickstarter and Indiegogo so that you can pull together all your data and easily see the status on every pledge and fulfillment issue. Chandler Copenhaver is my guest on this episode of Art of the Kickstart, and explains how CrowdOx can help you create an incredible experience for the wonderful people who back your crowdfunding campaign. If you have a successful campaign, you’re going to need help with your crowdfunding management in order to keep your backers happy One of the complaints often heard about crowdfunding campaigns is that sometimes backers never receive what they expected. Other times they receive it, but much later than was promised. The reason for these kinds of glitches is simple: dealing with the details of fulfilling thousands of orders is not an easy task, especially if the person in charge of the crowdfunding campaign is not naturally an administratively-oriented person. CrowdOx is a supplement to any crowdfunding campaign that takes the confusion and frustration out of the crowdfunding management process. Find out how you can keep your backers happy by fulfilling every order on time, on this episode of Art of the Kickstart. What if you could easily offer your campaign backers add-on products or upsells? CrowdOx handles it seamlessly One of the coolest things Chandler Copenhaver described during this conversation was CrowdOx’s ability to offer supplementary products to backers during the product fulfillment process. Oftentimes, greater profit margins can be realized through add-on products than is possible through the primary product that backers supported. But it's not just about the profit, those backers receive a bonus that enables them to use the product more effectively, with greater ease or in ways they didn't think possible. Find out how CrowdOx can help you offer your campaign backers add-on products or upsells by listening to this episode. No creator wants to spend time figuring out the specifics of crowdfunding management, like shipping costs. That’s why CrowdOx was created Shipping costs can be one of the most confusing aspects of managing any crowdfunding campaign simply because the variables are almost limitless. Imagine the different things you have to consider when shipping a product to South Africa as compared to shipping it to Dallas, Texas and you'll get a feel for what I'm talking about. The CrowdOx system integrates with Indiegogo and Kickstarter to enable you to take the pain and hassle out of those kinds of shipping issues. You can get accurate estimated cost of shipping and fulfill your orders without a problem simply by using the tools they offer. You don't want to miss hearing the details about this incredibl...
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Rand Fishkin’s Top Tips for SEO in 2018 – AOTK 220
Whenever I think about someone who can teach the intricacies and best practices required for good SEO, nobody comes to mind faster than Rand Fishkin. I had the incredible opportunity to chat with him after he gave a talk at a conference I was attending recently - this episode is my recording of that conversation. In it, you'll find a wealth of information as Rand outlines the top tips you should apply for your SEO efforts in 2018. I also asked him about his experience scaling his company (MOZ) from nothing to over 120 employees, and he revealed that the human component of scaling was the hardest part. In his usual style, Rand delivers actionable advice that anyone can apply today. Don't miss this conversation. Rand Fishkin says there are 3 reasons SEO has rapidly changed in the last 5 to 10 years and gives advice about how to deal with it If you've been paying attention, you've noticed that the best practices for SEO have changed dramatically over the last five to ten years. Rand Fishkin says there are three primary reasons for that. It has to do with Google taking over the SEO market and consequently becoming the dominant force to determine what good SEO practices should be, along with the way the marketing world, in general, has grown up over that time frame. These are intriguing concepts to explore and ones that Rand explains, along with one more, in this conversation. One of the biggest challenges around scale is the human interaction involved and the tendency toward tribalism. How do you keep team members unified? It's not easy to grow a company, but it's even harder to grow it in a way that keeps the team cohesive and working toward the same goals. That's what Rand Fishkin explains about the difficulties of scaling MOZ from a startup that consisted of him and his mother to a company of over 120 employees. There are all kinds of dynamics that arise as the team expands, including tribalism, which Rand defines and highlights as one of the biggest challenges he faced as his company continued to grow. There are a handful of lessons you can learn from the stories Rand shares on this episode, so make the time to listen. SEO for 2018 is shifting away from being predominantly keyword-driven and more toward intention-driven Though keywords are still important when it comes to SEO in 2018, the reality is that Google is attempting to make its algorithms more and more intention-driven. What does that mean for best practices for SEO? It means that those doing SEO for their websites need to keep in mind that word selections, the crafting of web titles, and even the formatting of the content on the page needs to be done in a way that tries to discern the intention of the person searching and what would cause them to land on the pages you are designing. It's sort of like trying to figure out someone's motive without talking to them, but Rand says it is the way SEO in 2018 is headed. You can hear his explanation in this conversation, so I encourage you to take the 21 minutes required to hear it. Rand Fishkin says if you only have $1000 for marketing, focus on the convergence of these three things Most startups struggle when it comes to marketing simply because they have a limited budget that has to be divvied up among many priorities, all of which feel crucial to the growth of the business. Rand Fishkin says that marketing is one of the priorities that has to stay near the top of the list, but it doesn't have to cost an arm and a leg at the beginning. In our conversation, Rand reveals the importance of three marketing decisions that founders or leadership teams can make that will enable them to make the most out of their limited marketing dollars. To give you a preview, here they are in bullet point form. Focus on an area where you have passion and interest (video, visuals, audio). Choose an area where you can provide unique value that nobody else is providing. Find a place where your audience or their influencers ar...
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Life As a Lean Entrepreneur, Crowdfunding Failure Lessons, and Success From Facts, with Steve Blank – AOTK219
My guest on this episode, Steve Blank says he very well could have been chosen "least likely to succeed" by his New York City High School classmates. Yet, his story is one of incredible success including leadership of 8 high tech companies, co-founding a business from his living room, heading two startups, and serving as a consultant and educator. His book, "Four Steps To The Epiphany" has been referred to by many as the beginning of the Lean Startup movement. In this conversation, Steve and I talk about what it means to be an entrepreneur, how Lean Startup methodology and crowdfunding are similar and different, and why it's important to build your business on facts, not beliefs. Many companies are confusing crowdfunding with learning - and it’s a horrible mistake Lean Startup methodology is based on the premise that a company doesn't have to have its products or services refined perfectly before making them available to customers or clients. Steve Blank says that many lean entrepreneurs who are using crowdfunding as their means to generate revenue are trying the same approach, iterating as they go - and it's a mistake. Steve says crowdfunding requires that most of your learning already be done so that you can provide a finished product to those who pledge support to your campaign. The Lean Startup approach, on the other hand, is built to facilitate learning all along the way. Steve says the confusion between the two has caused many to fail at their crowdfunding attempts and has some advice for how you can ensure it doesn't happen to you. Failure often comes from confusing a religious activity (I believe) with the facts customers reveal to you Most entrepreneurs are powerfully motivated by their belief in the product they are creating. Belief is a wonderful thing, some might even say essential. But Steve Blank asserts that belief is not enough to carry you all the way to success. You've got to be open to hearing the facts as they are revealed once your customers begin using and experiencing the product or service that you provide. Those facts are what give you the kind of information needed to make your offering truly beneficial to those who use it. All the belief in the world can't get you to that. Find out how Steve counsels startup founders and their teams to make the best use of the feedback they receive from customers, on this episode of Art of the Kickstart. Any failure you experience in business can be redeemed if you know how to do one thing with it - learn When I asked Steve what he thinks about the benefits of failure he was quick to say that failure sucks. It's never fun to fail when you have put so much energy and thought behind a product or new approach to a problem in the market. But he says that failure is not the end of the story if you are willing to learn what it has to teach you. Failure lessons are the most valuable lessons any entrepreneur can receive and it takes an honest, humble person to look at them objectively and actually learn from them. This conversation is packed with insights like that - from a guy who has become synonymous with business success. Be sure you take the time to listen. Key Takeaways [1:09] Who is Steve Blank? [4:07] How Lean Startup methodology relates to crowdfunding [6:26] Why entrepreneurship is not a job, but rather a calling [8:20] How startup failures can be redeemed - through learning [10:53] Navigating the chaos between the “search” and “growth” phases of a company [12:43] Entrepreneurship is a team sport and how the fact impacts success Links BOOK: The Lean Startup The Lean Startup Movement Uber BOOK: The Innovator’s Dilemma by Clayton Christensen BOOK: The Startup Owner's Manual  BOOK:  The Four Steps to the Epiphany Why the Lean Startup Changes Everything When Founders Go Too Far Connect With Steve Blank Steve’s website: https://steveblank.com/ On Twitter Sponsors
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A Wand That Creates Anything, Literally – AOTK218
For this episode of Art of the Kickstart, we spoke with Ran Cory, campaign manager for the Yeehaw Wand. Check it out to learn more about finding your target audience before launching a Kickstarter project, how much time to spend preparing for your project and much more! Yeehaw Wand - Easily create any object out of thin air Key Crowdfunding Takeaways How much time to devote to preparing for your Kickstarter campaign launch How to get great press coverage for your campaign launch Why your crowdfunding campaign needs to be newsworthy How to determine your ideal target audience for a Kickstarter campaign How seasonality and time of year, especially Black Friday and the holiday shopping season, can affect a crowdfunding campaign Why A/B testing your crowdfunding video is important Why it’s critical to find your audience before launching your crowdfunding campaign Links Yeehaw Wand on Kickstarter http://us.yeehaw3d.com/profile Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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From Crowdfunding to Multi Million Dollar Party Game – Watch Ya’ Mouth + GIVEAWAY! – AOTK217
For this exciting episode of Art of the Kickstart, we’ve lined up a very special giveaway! But first, tune in to hear from the creators of the game Watch Ya’ Mouth about launching a game on Kickstarter, protecting your intellectual property, selling your product through Amazon Launchpad and much more. Watch Ya' Mouth - The Hilarious Mouthguard Party Game Key Crowdfunding Takeaways What it looks like to develop a minimum viable product How long it takes to set up a Kickstarter project Why the timing of a Kickstarter campaign is important How giving backers a chance to help influence the final product can help your campaign How to handle inquiries from potential partners during your Kickstarter campaign How to use Kickstarter to test your product and grow your fan base Why speed to market matters when trying to protect yourself against counterfeits and knockoffs How to use Amazon Launchpad after a successful Kickstarter campaign Links Watch Ya’ Mouth on Kickstarter wymgame.com Amazon Launchpad How to Win Friends and Influence People Connect With Watch Ya’ Mouth Watch Ya’ Mouth on Facebook Watch Ya’ Mouth on Twitter Watch Ya’  Mouth on Instagram Watch Ya’ Mouth on YouTube Giveaway ***This giveaway has closed. Congrats to our winners!*** In honor of the holiday season, we have an exciting giveaway lined up for you! Want to win your own Watch Ya’ Mouth game and NSFW expansion pack? Give us your email address below to sign up for our newsletter and enter for a chance to win! Want bonus entries? Head over to our Facebook page and tell us what card you’d like to see added to the next expansion pack! We’ll be randomly selecting five email addresses and five Facebook comments to win a prize! Deadline to enter is Monday, January 1 at 11:59pm EST. Official contest rules, terms and conditions can be found here. #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:400px;} /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */ Enter to win a Watch Ya Mouth! NSFW Expansion Pack: Email Address (function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';}(jQuery));var $mcj = jQuery.noConflict(true); Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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The Wireless Headphones Taking Over Kickstarter – AOTK216
For this episode of Art of the Kickstart, we spoke with Cathy Cao about Vinci 2.0, a project that has raised over half a million dollars on Kickstarter so far. Tune in to hear more about how to make the most of your pre-launch marketing efforts, how to get great press coverage and much more. Vinci 2.0 - The World's First Standalone Smart Wireless Headphones Key Crowdfunding Takeaways How to use your pre-launch period to build momentum and ensure you fully fund on launch day Why email marketing is so important the day you launch your Kickstarter project How to use samples to get press coverage How to create a compelling Kickstarter video How to test your campaign messaging before launching a crowdfunding project How much time to spend preparing for a Kickstarter project How to use backer feedback during your Kickstarter campaign Links Vinci 2.0 on Kickstarter Vinci on Kickstarter The Lean Startup by Eric Ries Connect With Vinci 2.0 Vinci Smart Hearable on Facebook @VINCIHearable on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Crowdfunding Tips from Indiegogo’s Head of Hardware – AOTK215
For this special episode of Art of the Kickstart, we spoke with John Vaskis, Head of Hardware, Technology and Design at Indiegogo. Tune in to hear John’s best tips for Indiegogo creators, including how to set a funding goal, how to set up Indiegogo perks and what to do to ensure your project’s success. Key Takeaways What types of products raise the most money on Indiegogo How creators should choose between fixed funding and flexible funding on Indiegogo What a campaign creator should consider when setting their funding goal What pre-campaign marketing strategies hardware campaign creators should be using What information should be included on an Indiegogo campaign page How to make a great Indiegogo campaign video How Indiegogo campaign creators can use GIFs on their campaign page Why high-quality images are an important part of a successful Indiegogo campaign How many rewards a successful Indiegogo campaign typically has How to use secret perks on Indiegogo How to design your Indiegogo perks to entice potential backers How to use Indiegogo’s referral system How to use email marketing to make your crowdfunding campaign more successful How important it is for crowdfunding creators to get press coverage How to get your project featured in the Indiegogo newsletter The metrics Indiegogo considers when ranking projects What the top Indiegogo campaigns have in common John’s best advice for Indiegogo project creators Links Indiegogo.com Meet the Pilot: Smart Earpiece Language Translator Console Wars by Blake Harris Connect With Indiegogo and John Vaskis @JohnVaskis on Twitter Indiegogo on Facebook @Indiegogo on Twitter @Indiegogo on Instagram Indiegogo on YouTube Indiegogo on LinkedIn If you liked this episode, don’t forget to leave us a review in iTunes, Stitcher or anywhere else you listen to podcasts! Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.
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Advice for Crowdfunders from an Intellectual Property Attorney – AOTK214
For this exciting episode of Art of the Kickstart, we interviewed Vincent LoTempio, an intellectual property attorney who has worked with many exciting clients, including the inventor of the Selfie Stick. Tune in to learn more about different types of intellectual property, how inventors and crowdfunders can protect their intellectual property and much more. Key Takeaways The difference between a utility patent, a design patent, a trademark and a copyright Why an inventor should file for a patent or trademark When an inventor or crowdfunder should file for a patent application How project creators can protect their crowdfunding campaigns from knock offs Why provisional patent applications are important for crowdfunders Links LoTempioLaw.com Benefits of IP Registration Yahoo Patent Case Against Facebook The Force by Don Winslow Connect With Vincent LoTempio Vincent@LoTempiolaw.com Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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How the SOMNOS Team is Reclaiming Better Sleep – AOTK213
For this episode of Art of the Kickstart, we spoke with Kathrin Hamm of SOMNOS. Check out how this weighted blanket came to be, how Hamm's team built up a community around their product before launching, how they've made their product better with the help of their Kickstarter backers and so much more. SOMNOS Weighted Comforter for Natural Deep Sleep Key Crowdfunding Takeaways What to expect when you decide to design a new product Why building a community before you launch on Kickstarter is critical Why it’s important to have a working prototype before launching a product with crowdfunding How to get a big return from Facebook ads for your crowdfunding project How to use Kickstarter backer feedback to make your project better How to make sure you’re prepared for a crowdfunding campaign How to find the Kickstarter agency that’s best for you Links SOMNOS on Kickstarter Acumen Sleep Smarter: 21 Essential Strategies to Sleep Your Way to A Better Body, Better Health, and Bigger Success by Shawn Stevenson Peace Is Every Step: The Path of Mindfulness in Everyday Life by Thich Nhat Hanh Connect With SOMNOS SOMNOS on Facebook @somnossleep on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Hanging Out With the Creators of the TreePod – AOTK212
In this week’s episode of Art of the Kickstart, we spoke with Ricardo Bottome and Frankie Najera, creators of the Treepod. Check it out to hear more about why they love crowdfunding and what they learned after running two Kickstarter campaigns. TreePod: A Spacious Hanging Retreat Key Crowdfunding Takeaways Why Kickstarter is a great option for launching a new product How to make sure your product photography sells your product What to keep in mind if you’re running your second or third Kickstarter campaign How to prepare for a Kickstarter Live Why planning your Kickstarter project well in advance is so critical to its success Links TreePod on Indiegogo TreePod on Kickstarter TreePod’s First Kickstarter Campaign The One Minute Manager Meets the Monkey by Ken Blanchard,‎ William Oncken Jr. and‎ Hal Burrows Connect With TreePod TreePod on Facebook @mytreepod on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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The Chair on Kickstarter That Celebrities Love – AOTK211
This week on Art of the Kickstart we spoke to Ron Lynch of Big Baby Agency about his work with BackStrong, a Kickstarter campaign for a desk chair that fixes your posture. Tune in to learn more about how they’ve raised over $200,000 in just over a month, with more than 3 weeks remaining on their campaign! Hint: it involves celebrities from Justin Bieber to Paula Abdul to Chelsea Handler. The BackStrong Chair Fixes How You Sit. Let it do the work. Key Crowdfunding Takeaways Why Kickstarter is a great marketing tool Why it’s important to focus on benefits when marketing a product on Kickstarter How to use celebrity influencers in a Kickstarter campaign Why focus groups and testing are important before launching a product How to set your Kickstarter campaign up for success before it launches Links BackStrong on Kickstarter Buyology: Truth and Lies About Why We Buy by Martin Lindstrom and Paco Underhill Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne  The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz and Janet Mills Books by Zig Ziglar Hope for the Flowers by Trina Paulus BigBabyAgency.com Connect With BackStrong @BackstrongChair on Twitter BackStrong on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!   Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.   Transcript
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Ultrasonic Cleaning on Indiegogo – AOTK210
This week on Art of the Kickstart we spoke to Glen Gunawan about Sonic Soak, a portable ultrasonic cleaning tool! Learn more about how he invented a tool that can clean nearly anything, and how he’s raised over $400,000 on Indiegogo with more than three weeks left to go! Sonic Soak: The Ultimate Ultrasonic Cleaning Tool Key Crowdfunding Takeaways How to decide if crowdfunding is the best way to launch your project How to decide what features to include when you develop a product How to determine your target market How to create a great crowdfunding video How public relations and paid advertising can make a big difference for your campaign How to get great feedback from your backers during an Indiegogo campaign How to choose the right crowdfunding marketing agency Links Sonic Soak on Indiegogo sonicsoak.com Naked Economics: Undressing the Dismal Science by Charles Wheelan Connect With Sonic Soak Sonic Soak on Facebook @sonicsoak on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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An Interview With Kickstarter, Part 2 – AOTK209
This week we’re back with Part 2 of our interview with Julio Terra of Kickstarter! Check it out to learn more about how to set up great Kickstarter rewards, what to do if your funding slows, how to become a Project We Love and much more. And if you missed part 1, find it here. Key Takeaways How to optimize Kickstarter rewards Innovative ideas for Kickstarter rewards What a Kickstarter creator should do if their funding has slowed down How to handle cross promotions with other project creators How to become a Kickstarter Project We Love Why it’s critical to plan your campaign well in advance of launching Links Kickstarter MOON - the most accurate lunar globe Designing Interactions by Bill Moggridge Connect with Kickstarter @Kickstarter on Twitter Kickstarter on Facebook @Kickstarter on Instagram Kickstarter on Tumblr Kickstarter on Pinterest Kickstarter on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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A Smokeless Fire Pit That Lit Up Kickstarter – AOTK208
For this episode of Art of the Kickstart, we interviewed Erica Rosen, Director of Marketing for BioLite Energy. Tune in to learn more about how they put their own spin on the BioLite FirePit campaign and raised over $2 million on Kickstarter. BioLite FirePit: See Fire, Not Smoke Key Crowdfunding Takeaways How Kickstarter Live can help you connect with your backers How to successfully demo your product at an event Why stretch goals can be dangerous and how to avoid common stretch goal problems Why a high-quality video is key to a successful Kickstarter campaign How to make sure your PR outreach is effective How to earn your Kickstarter community’s trust Why it’s important to have multiple working prototypes - and samples for journalists, if possible - before launching a Kickstarter campaign How to tell your Kickstarter campaign’s story Links BioLite on Kickstarter Jonathan Strange & Mr. Norrell by Susanna Clarke BioLiteEnergy.com Connect With BioLite BioLite on Facebook @biolitestove on Twitter @biolite on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Crowdfunding a Durable Blanket for Every Season – AOTK207
We’re back with another exciting episode this week! We spoke with Andrew Capener and Drew Hollenback about their Kickstarter project for the Seasons blanket. Tune in to hear more about what they’ve learned from running multiple campaigns, where to put in the most effort to make sure your project is successful and much more! Seasons Blanket. Waterproof. Comfortable. Built to Last. Key Crowdfunding Takeaways Why it’s important to partner with the right people for your Kickstarter campaign How cross promotions can help you raise more money How to become an influencer in your Kickstarter category Why “putting in the work” is key to a successful campaign How to build a community around your product Where to focus your pre-campaign efforts Links Seasons on Kickstarter https://seasonsmfg.com/ Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard The 4-Hour Workweek by Timothy Ferriss Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOK20 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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An Interview With Kickstarter, Part 1 – AOTK206
For this special episode of Art of the Kickstart, we spoke with Julio Terra, Director of Technology and Design at Kickstarter. Check it out to hear from him about how you can make sure your Kickstarter campaign is a success! Key Takeaways What types of products raise the most money on Kickstarter What million-dollar Kickstarter campaigns do right Why Kickstarter funding is all-or-nothing What to consider when setting a Kickstarter funding goal What creators should do if they can’t complete a fully-funded Kickstarter project What information to include on a Kickstarter page How to make a better Kickstarter video What types of photography and visual assets creators need for a successful Kickstarter campaign Links Kickstarter Connect with Kickstarter @Kickstarter on Twitter Kickstarter on Facebook @Kickstarter on Instagram Kickstarter on Tumblr Kickstarter on Pinterest Kickstarter on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Using Kicktraq to Boost Your Kickstarter Project – AOTK205
For this episode of Art of the Kickstart, we talked to Adam Clark of Kicktraq, a site that offers analytics and other tools for Kickstarter project creators and backers. Tune in to learn more about how Kicktraq measures campaign metrics, and how their tools can help you make your campaign a success or find a cool new project to back. Key Takeaways How to use Kicktraq to research similar Kickstarter projects before launching your own The difference between Kicktraq’s Trends and Projections, as well as how these different algorithms work What funding trends Kicktraq sees across all Kickstarter campaigns How Kicktraq’s Hot List compares to Kickstarter’s project-ranking system What Kickstarter campaign creators can do to improve their chances of success Links Kicktraq Name of the Wind by Patrick Rothfuss Patreon Art of the Kickstart Survey Connect with Kicktraq Kicktraq on Facebook @Kicktraq on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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How Gadget Flow Became What it is Today – AOTK204
Note: This week’s podcast features Gadget Flow. Submit your Kickstarter or Indiegogo project to The Gadget Flow today using code atok20 and save 20%. For this week’s episode of the podcast, we spoke with Evan Varsamis, creator of the Gadget Flow, about how he built the Gadget Flow from the ground up and how the platform can help crowdfunding creators and backers alike. Tune in to check out this exciting episode from one of our sponsors! Key Takeaways How to grow a business organically How to submit a project to The Gadget Flow How The Gadget Flow can help Kickstarter and Indiegogo creators How The Gadget Flow can help Kickstarter project backers How to launch and scale a new business What to look for when hiring and adding to your team How to use Slack to build company culture How to ensure your customers are recommending your product or service to others How to use growth hacking strategies to grow your business Why pre-launch is key to a successful crowdfunding campaign Links Gadget Flow Onward: How Starbucks Fought for Its Life Without Losing Its Soul by Howard Schultz Connect with the Gadget Flow Gadget Flow on Facebook @gadgetflow on Instagram @Gadget Flow on Twitter Gadget Flow on Pinterest Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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The Belle of (Kickstarter) Ball – AOTK203
This week on Art of the Kickstart, Eddie Lee of Podo Labs is back to tell us all about his latest Kickstarter project. Tune in to hear what he’s learned after running four successful crowdfunding campaigns, and what tips he has to offer to others hoping to fund their own consumer electronics product. BELLE - A Powerful Bluetooth Speaker and Wireless Hub Key Crowdfunding Takeaways What to expect to be different when you’re running your second, third or fourth campaign How to manage a crowdfunding campaign without losing focus on your existing customers How to use Facebook for consumer research How to get press coverage from the best online media outlets How to adequately prepare for a Kickstarter campaign How to make sure you truly understand your value proposition Links Belle on Kickstarter Podo Labs Mailshake Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance Connect with Podo Labs Podo on Facebook @PodoLabs on Twitter @PodoLabs on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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A Shape-Able Sunhat & How to Build a Product From the Ground Up – AOTK202
For this episode of Art of the Kickstart, we spoke with Damien Henning, creator of the Shape Flexer Sunhat. Give it a listen to learn more about how to successfully launch a product on Kickstarter without any previous experience or connections. Shape Flexer: The world's first shape-able sunhat Key Crowdfunding Takeaways How to get started when you are launching your first product How to find manufacturers for your product What it looks like to go to Asia and work with manufacturers How to decide if Kickstarter is a good fit for your product How to use your Facebook friends to help gather support for your Kickstarter campaign How to maintain momentum during a 60-day Kickstarter campaign Links Shape Flexer Sunhat on Kickstarter Shape Flexer Sunhat on Indiegogo Thunderclap Enventys Partners Joy Tucker Hustle and Flow Connect with Shape Flexer Sunhat Shape Flexer on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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How to Ensure a Crowdfunding Project is Successful – AOTK201
Note: This week’s guest on the podcast is the co-founder of Crowd Invest Summit, a conference our host, Roy Morejon, will be attending as a member of a panel September 6 and 7. If you’d like to attend this conference in LA, register here using code RoyMorejon30 for a 30% discount on regular tickets. For this episode of Art of the Kickstart, we spoke with Josef Holm, founder and CEO of Krowdster and co-founder of Crowd Invest Summit. Tune in to learn more about how to make sure your Kickstarter or Indiegogo project hits its funding goal quickly. Key Crowdfunding Takeaways How to build an audience on social media before launching a Kickstarter campaign How to use Facebook Ads to promote your Kickstarter campaign Why it’s important to start marketing a crowdfunding project well before you launch How to get results with Facebook Ads How to use a landing page to collect email addresses before you launch your campaign How to stick out amongst all the campaigns launched in Kickstarter and Indiegogo each day Links Krowdster #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness by Gary Vaynerchuk Crowd Invest Summit The Profit Connect with Josef Holm & Krowdster josef@krowdster.co @josefholm on Twitter Josef Holm on Facebook Josef Holm on LinkedIn @Krowdster on Twitter Krowdster on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Heels That Feel Like Sneakers – AOTK200
For this episode of Art of the Kickstart, we spoke with Antonia Saint Dunbar, creator of Antonia Saint New York, a company that makes beautiful, classic heels and flats that feel like sneakers.  Tune in and hear more about how to launch a fashion company on Kickstarter and raise over 1.8 million dollars! High-Tech Heels & Flats that Feel Like Sneakers Inside Key Crowdfunding Takeaways How to build a great team for your crowdfunding project How to provide a highly-customized product on Kickstarter How to make the most out of a Kickstarter Live Stream What to know before you launch a fashion project on Kickstarter How to communicate about your product effectively Links Antonia Saint New York on Kickstarter By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand by Pamela Skaist-Levy and Gela Nash-Taylor Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh www.antoniasaintny.com Connect with Antonia Saint New York Antonia Saint NY on Facebook @AntoniaSaintNY on Twitter @antoniasaintny on Instagram Transcript
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Crowdfunding Secrets and a Smart Wallet – AOTK199
This week on Art of the Kickstart, we spoke to Narek Vardanyan, founder of The Crowdfunding Formula and campaign manager for the Volterman smart wallet. Tune in to hear from Narek about what to consider before launching a crowdfunding campaign, how to choose between launching on Kickstarter and Indiegogo and much more! Volterman - World’s Most Powerful Smart Wallet Key Crowdfunding Takeaways What benefits crowdfunding creators get from launching products on Kickstarter or Indiegogo What a campaign creator should consider before launching a crowdfunding campaign How to decide between Kickstarter and Indiegogo Why email subscribers are a critical part of a crowdfunding campaign How the crowdfunding industry is transforming Links thecrowdfundingformula.com Volterman on Indiegogo 57 Secrets of Crowdfunding Connect with Narek & Volterman The Crowdfunding Formula on Facebook Volterman Smart Wallet on Facebook @VoltermanWallet on Twitter @voltermansmartwallet on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.
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A Long and Precious Road to Kickstarter Success – AOTK198
This week on Art of the Kickstart, we have a slightly different type of interview! We spoke with Shawnee Kilgore, a musician whose Kickstarter project gave her the opportunity to work with screenwriter and director Joss Whedon. Tune in to hear more about why Kickstarter is a good fit for musicians, how to prepare to launch an album on Kickstarter and much more! A Long and Precious Road: Shawnee's New Full Length Album! Key Crowdfunding Takeaways Why Kickstarter is a good fit for musicians How long it takes to prepare for a music project on Kickstarter How to tell your friends and family about your Kickstarter project in a personal way Why it’s important to be authentic throughout your entire Kickstarter campaign Links A Long and Precious Road on Kickstarter The Tao of Pooh by Benjamin Hoff Shawnee Kilgore and Joss Whedon - Back to Eden (Official Music Video) Connect with Shawnee Kilgore Shawnee Kilgore on Facebook @ShawneeKilgore on Twitter @shawneekilgore on Instagram Shawnee Kilgore on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Enough Hustle for a Successful Kickstarter Campaign – AOTK197
We joined up with Adrian Solgaard for a second time to talk about his latest Kickstarter campaign! Tune in to learn more about running multiple campaigns, how to build trust with your backers and how to make sure your project is newsworthy. Lifepack Hustle: Solar + Anti-theft backpack & shoulder bag Key Crowdfunding Takeaways How second or third Kickstarter campaigns are different than the first How many repeat backers to expect if you run a second or third crowdfunding campaign How to decide if the market is too saturated for your product How to determine the market size of those who will buy your product How to build trust among your backers How to ensure that your Kickstarter project is newsworthy How to manage feedback and stay engaged with your backers Why it’s important that your Kickstarter project has a story Why you should only launch one product per Kickstarter campaign Links Lifepack Hustle on Kickstarter Lifepack on Kickstarter Interlock on Kickstarter Connect with Lifepack Lifepack on Facebook @lifepack_bags on Instagram @Solgaard Design on Pinterest @lifepack_bags on Twitter SolgaardDesign on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Helping Campaign Creators After Their Project Ends – AOTK196
This week on Art of the Kickstart, we interviewed Mary Lowe Bailey of BackerKit. Tune into this episode to learn more about how to keep momentum up after a crowdfunding campaign ends and why frequent, transparent communication with your backers post-campaign is crucial. Key Crowdfunding Takeaways What BackerKit can do to help project creators after their campaign ends How to keep a campaign going after your Kickstarter or Indiegogo project ends How to streamline your data as you work toward fulfilling Kickstarter or Indiegogo orders How to handle backers’ inquiries after your crowdfunding campaign ends Why it’s important to be transparent about shipping to your backers Why communicating with your backers frequently is critical Links backerkit.com Deep Madness by Dimension Games Connect with BackerKit BackerKit on Facebook @BackerKit on Twitter @BackerKit on Instagram greetings@backerkit.com Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Forging New Trails on Kickstarter – AOTK195
For this episode of Art of the Kickstart, we spoke with brothers Pete and Mark Ackerman, creators of the Chameleon pack, a backpack that transforms into an ultra-light chair. Tune in to learn more about how the Ackermans were inspired by nature, what challenges they’ve encountered and what advice they have to offer to others crowdfunding a product for the outdoors. The Chameleon Pack: The Most Versatile Backpack in the World Key Crowdfunding Takeaways What design challenges to expect when you are creating a new product Why Kickstarter is a great place to launch a new product Why you need an audience before launching a Kickstarter campaign What kind of feedback you can expect to get from backers Why having a campaign plan and timeline before you launch is important Links The Chameleon Pack on Kickstarter The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey Shoe Dog: A Memoir by the Creator of Nike by Phil Knight Connect with Trailform Trailform on Facebook @trailform on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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How StartEngine is Fueling Equity Crowdfunding – AOTK194
For this week’s episode of Art of the Kickstart we spoke with Kinsey Cronin, Director of Business Development at StartEngine. Learn more about how StartEngine is making it easier than ever to raise funds or invest through equity crowdfunding. Key Takeaways How StartEngine is streamlining equity crowdfunding How Regulation Crowdfunding has made it even easier for companies to raise funds through equity crowdfunding Why your biggest equity crowdfunding challenge may be finding time to manage a campaign How the StartEngine Index is tracking equity crowdfunding industry trends What current equity crowdfunding trends StartEngine is seeing Links StartEngine How Remarkable Women Lead Connect with StartEngine StartEngine on Facebook @StartEngineLA on Twitter StartEngine on LinkedIn @startenginela on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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A Twist on the Traditional Wine Glass – AOTK193
For this week’s episode of Art of the Kickstart, we spoke with Patrick and Margarita Vacanti, two entrepreneurs who put a literal twist on the typical wine glass by adding a spiral that catches sediment to bring out red wine’s best flavors. Tune in to learn more about how they designed these glasses, how they used Kickstarter Live to their advantage and much more. The Spirale™ Wine Glass Key Crowdfunding Takeaways How to collect useful feedback about your product before launching it on Kickstarter How to handle product design challenges How doing a livestream on Kickstarter can give your campaign a boost Why it’s important to stay authentic on Kickstarter Why launching a project on Kickstarter takes serious commitment Links The Spirale™ Wine Glass on Kickstarter https://vacanti.com/ A Handmaid’s Tale Never Pay Retail for College Connect with Vacanti Vacanti Wine Glasses on Facebook @VacantiGlass on Twitter @vacantiwineglasses on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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An Experienced Growth Hacker & Kickstarter Success – AOTK192
For this episode of Art of the Kickstart, we spoke with Vin Clancy, experienced entrepreneur, growth hacker, speaker and successful crowdfunding creator. Tune in to learn more about how to make Facebook work for you, different strategies for growing your audience and much more! Key Takeaways How Facebook groups can help you reach more people What growth hacking is and how it can help build an audience How a Facebook group can be better than a blog How to decide if building a community through a Facebook group is the right choice for your business When cold emailing is the best way to build an audience How to use viral campaigns to build an audience Links vinclancy.com Traffic and Copy Facebook Group Vin’s Kickstarter Campaign QueueAt The 48 Laws of Power Connect with Vin @vincentdignan on Twitter @successallday on Instagram A Special Offer from Vin If you enjoyed this interview with Vin Clancy, you can get "The ONE secret to getting your posts seen on Facebook (+ 26 secret hacks of the Facebook algorithm)” ebook for free here: Http://growthclub.us/Facebooksecrets It contains the secret that will double your Facebook engagement overnight, as well as 26 other hacks legendary marketer Vin Clancy used to build a six-figure business via Facebook posts - with zero PR. You’ll find out why posting times are very over-rated as a metric, as well as the lazy thing you do about 50% of the time which kills your reach. Note: Everything is correct at the time of writing this (last week) - the Facebook algorithm changes often, so use these tactics while they're still fresh. In addition, anyone who signs up to receive the ebook will get Vin’s “How To Do a Successful Kickstarter” webinar (normally $99) for free if they email cris@vinclancy.com with the subject line "Kickstarter plz" and the email they used to sign up for the Facebook secrets eBook. Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Gathering Up Kickstarter Backers – AOTK191
This week on Art of the Kickstart, we spoke with Jeff Sheldon of Ugmonk, creator of Gather, a minimal, modular desk organizer. Tune in to learn more about how he funded in just 47 minutes and what he did leading up to his Kickstarter campaign for it to become such a success. Gather: The minimal, modular organizer that cuts clutter Key Crowdfunding Takeaways Why it’s important to have a loyal, captive audience well in advance of launching a Kickstarter project How to let your product evolve to create something your audience will love How to decide if Kickstarter is the right approach for your product How to manage backer feedback on Kickstarter How to get the #1 spot on Product Hunt What to know about industrial design when designing a product for Kickstarter Why your Kickstarter video needs to be good Links Gather on Kickstarter Ugmonk.com/gather Essentialism: The Disciplined Pursuit of Less by Greg McKeown The Purple Cow by Seth Godin Connect with Ugmonk @ugmonk on Instagram @ugmonk on Twitter Ugmonk on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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A Watch Fit For Space – AOTK190
This week on Art of the Kickstart, we interviewed Patrick Hohmann of Werenbach, and learned more about his Kickstarter campaign for a collection of watches made from original rocket material. Tune in to learn more about creating a new watch, why your pre-launch campaign is important and why you need a team to support your crowdfunding efforts. Watches built from spaceborne rockets. Key Crowdfunding Takeaways How to modify your product to make it feasible to offer on Kickstarter How long it takes to plan for a crowdfunding campaign Why you need a good team working on your Kickstarter campaign Why the pre-launch part of a Kickstarter project is so important How a sense of urgency and limited quantities can help your crowdfunding project Links Werenbach on Kickstarter https://werenbach.ch/ Connect with Werenbach Werenbach on Facebook @werenbach on Instagram @Werenbach on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Genie in a Bottle – AOTK189
This week on Art of the Kickstart, we spoke with Dave Winkler and Ed Cummings about how they built a better water bottle and launched it on Kickstarter. Tune in to learn more about designing a new Internet of Things product, using Kickstarter backer feedback to improve your product and much more! AquaGenie: The World's Smartest Water Bottle Key Crowdfunding Takeaways How to combine form and function when deciding what features to include in a product How to know if crowdfunding is a good fit for you How to facilitate feedback from your Kickstarter backers How to build up a community or audience around your product Links AquaGenie on Kickstarter theaquagenie.com Zero to One by Peter Thiel and Blake Masters Crossing the Chasm by Geoffrey A. Moore Connect with AquaGenie AquaGenie on Facebook @theaquagenie on Twitter @theaquagenie on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Updating the Classic Men’s Wallet – AOTK188
Seva Mouler and the team behind the Solar Wallet set out to take an object most people use everyday - the wallet - and update it for the 21st century. Tune in to learn more about how to design a product and launch it on Kickstarter. World's 1st smart wallet with solar + USB charge & tracking Key Crowdfunding Takeaways How to use choose the best features for your product How to decide if Kickstarter is the right choice for your product Why Facebook Ads are so critical to a Kickstarter projects’ success Why it’s important to really understand the Kickstarter platform before you launch How to get design feedback before you launch on Kickstarter Links Solar Wallet on Kickstarter Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley Equity Crowdfunding Through Indiegogo LuccaBozzi.com Connect with Solar Wallet Lucca Bozzi on Facebook @lucca_bozzi on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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A Million Dollar Shoe Campaign – AOTK187
For this episode of Art of the Kickstart, we spoke with Paul and Julian of Ace Marks about what they’ve learned from running two successful Kickstarter campaigns - including one that raised over $1.2 million. Listen to learn more about how to create the perfect crowdfunding video and how to handle backer comments and feedback, along with their top advice for other fashion and shoe campaigns hoping to break that million-dollar mark. Handcrafted Dress Shoes Reinvented for the Modern Gentleman Key Crowdfunding Takeaways How to use crowdfunding to narrow down your product line’s focus How long it takes to prepare for a successful crowdfunding product How to make the perfect Kickstarter video How to reach those who have never backed a crowdfunding project before Why transparency is key to a successful crowdfunding campaign How to respond to Kickstarter comments and handle backer feedback How to use Kickstarter to create a global community surrounding your product How to decide what to offer as Kickstarter stretch goals Links Ace Marks on Kickstarter Ace Marks on Indiegogo acemarks.com The Alchemist Connect with Ace Marks Ace Marks on Facebook @acemarks on Twitter @acemarksshoes on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Kickstarting a New Type of Kitchen Knife – AOTK186
This week on Art of the Kickstart, we spoke with Adnan Butt, creator of the Titanium Series Knives. Learn more about how Kickstarter can help to launch a new product and how to build a successful product! Titanium - Placing value in your hands Key Crowdfunding Takeaways Why Kickstarter can be a great way to launch a new product line What types of feedback to expect to hear from backers How to prepare for a crowdfunding project Links Titanium Series Knives on Kickstarter Titanium Series Knives on Indiegogo http://www.sternsteiger.com/ Connect with Titanium Series Knives @Sternsteiger on Twitter Sternsteiger Stahlwaren GmbH on Facebook Transcript
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Perfecting the Smartwatch – AOTK185
For this episode of Art of the Kickstart, we spoke with Mandu Dragos of Dagadam Watches. Learn more about how he designed the product, how he found manufacturers and how he found so much success on Kickstarter Dagadam Watch - Think Beyond Key Crowdfunding Takeaways How a product can change throughout the design process How long it takes to design a smart watch What to expect when you travel to China to find manufacturers How to decide if crowdfunding is right for your project Why patience is key to a successful crowdfunding campaign Links Dagadam Watch on Kickstarter http://dagadam.com/ Steve Jobs by Walker Isaacson Connect with Dagadam Dagadam on Facebook @dagadamtech on Instagram @DagadamTech on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Making Anything Levitate – AOTK184
In this episode of Art of the Kickstart, we speak with Joel Paglione of Levitating X. Learn more about designing a beautiful product and how to use your Kickstarter page to create a successful campaign! LEVITATING X: Levitate Everything Key Crowdfunding Takeaways How to use past Kickstarter campaigns as inspiration for new products How to enlist Kickstarter backers to help make your product better What to focus on when writing your Kickstarter page What to keep in mind as you’re designing a product How to create a winning campaign Links Levitating X on Kickstarter http://levitatingx.com/ Four-Hour Work Week Connect with Levitating X Levitating X on Facebook @levitatingx on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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The Building Blocks of a Million Dollar Crowdfunding Campaign – AOTK183
For this week’s episode of Art of the Kickstart, we spoke with Anine Kirsten of Nimuno Loops. Tune in to learn more about preparing for an Indiegogo campaign, what happens when your campaign goes viral and how to handle massive amounts of backer feedback. Nimuno Loops - The Toy Block Tape Key Crowdfunding Takeaways What types of challenges to expect as you’re getting ready for a crowdfunding campaign How to decide if crowdfunding is the right choice for you What happens when your crowdfunding project goes viral on Reddit How to get your Indiegogo project covered by the top media outlets How to handle immense amounts of Indiegogo backer feedback How to best set up your Indiegogo perks Links Nimuno on Indiegogo Toy Fair Connect with Nimuno Loops Nimuno Loops on Twitter Nimuno Loops on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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$200,000 of Grass-Fed Beef – AOTK182
For this episode of Art of the Kickstart, we spoke with Mike Filbey of ButcherBox, a campaign for a subscription meat service that raised over $200,000 in 2015. Tune in to learn more about how to ensure your first day on Kickstarter is successful, how to get the best ROI out of your Kickstarter marketing and much more. ButcherBox: Open your door to healthy, 100% grass-fed beef Key Crowdfunding Takeaways How to use Kickstarter to test the market How to use LinkedIn to find people to back your project on day 1 What it looks like to have a successful first day on Kickstarter How to decide between Kickstarter and Indiegogo How to stay focused when running a crowdfunding campaign How to determine pricing for rewards What marketing tactics can get you the biggest ROI How to launch a subscription service out of a Kickstarter campaign Links ButcherBox.com ButcherBox on Kickstarter Traction by Gabriel Weinberg and Justin Mares Unbroken by Laura Hillenbrand Connect with ButcherBox ButcherBox on Facebook @butcher_box on Instagram @butcherbox on Twitter ButcherBox on Pinterest Note: Use code Kickstart for $20 off! Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Making Wireless Charging Truly Wireless – AOTK181
In this episode of Art of the Kickstart, we speak to Josh Yank of Yank Technologies, creator of the MotherBox wireless charger. Learn more about the process of creating a new tech product, his advice for launching on Indiegogo and much more. The MotherBox - TRUE Wireless Charging Key Crowdfunding Takeaways How to determine what features to include in a new tech product How to handle a communication bottleneck within your team How to decide if crowdfunding is the best way to launch your product How to prepare for a crowdfunding campaign How a crowdfunding project can help you make deals with other businesses How press coverage can impact your campaign What to expect when you launch a crowdfunding project Links MotherBox on Indiegogo www.yanktechnologies.com Connect with MotherBox Yank Technologies on Instagram Yank Technologies on Facebook Yank Technologies on Twitter Yank Technologies on LinkedIn Yank Technologies on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Getting in the Right Mindset – AOTK180
In this episode of Art of the Kickstart, we speak to Jacob Flood of Mindset Headphones. Learn more about his time as part of the HAX accelerator, why he took his project to Kickstarter and what you can learn from his crowdfunding project. Mindset: smart headphones that improve your concentration Key Crowdfunding Takeaways How to decide if a project is a good fit for Kickstarter How to prepare for a crowdfunding campaign What it’s like to be a part of the HAX Accelerator How to build a community around your product What to expect when you launch on Kickstarter Links Mindset Headphones on Kickstarter http://www.thinkmindset.com/ HAX Tools of Titans The Fountainhead Connect with Mindset @Mindsetoftheday on Twitter Mindset Headphones on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Due Diligence for Equity Crowdfunding – AOTK179
For this episode of Art of the Kickstart, we spoke with Jake Fisher of Crowdfund Research. Tune in to learn more about the benefits of equity crowdfunding and what to look for in a campaign before you invest. Key Takeaways What to look for in an equity crowdfunding project before investing The biggest benefits equity crowdfunding offers to entrepreneurs What makes a project a good fit for equity crowdfunding What companies should do before launching an equity crowdfunding project How equity crowdfunding has changed over the past several years Links Crowdfund Research JOBS Act Y Combinator Venture Deals by Brad Feld and Jason Mendelson Connect with Crowdfund Research @ResearchCf on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Bringing Performance Wear to the Workplace – AOTK178
For this episode of Art of the Kickstart, we spoke with Kasper Petersen of Labfresh, a new line of odor-, stain- and wrinkle-repellent shirts. Tune in to learn more about launching a new product and how to create a successful Kickstarter project. LABFRESH - Odor, Stain & Wrinkle Repellent Cotton Shirt Key Crowdfunding Takeaways How to handle pricing challenges How launching with crowdfunding can help you acquire venture capital How using Kickstarter Live can help you get more pledges What type of content to offer when livestreaming on Kickstarter How to create a good Kickstarter video Links Labfresh on Kickstarter http://www.labfresh.eu/ Tools of Titans by Tim Ferriss Connect with LabFresh Labfresh on Facebook @Labfreshh on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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From Stickable Cameras to Wireless Headphones – AOTK177
This week on Art of the Kickstart, we interviewed Eddie Lee of Podo Labs about his latest Kickstarter project, Jack. Listen in to hear what he’s learned from running multiple Kickstarter campaigns, including the benefits of launching on Kickstarter and how to make your Kickstarter project successful. Make Any Headphones Wireless - Jack by Podo Labs Key Crowdfunding Takeaways What to do when you’re new to marketing and retail Benefits of working with a hardware accelerator How to decide if a new product idea is a good fit for your company How to take advantage of Kickstarter’s features to help your campaign fund How to manage expectations on Kickstarter Links Jack on Kickstarter http://podolabs.com/ http://highway1.io/ The Brothers Karamazov by Fyodor Dostoyevsky Connect with Jack Podo on Facebook @PodoLabs on Twitter @podolabs on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Bringing a Growler Home Gets Easier Than Ever – AOTK176
For this episode of Art of the Kickstart, we interview Randy Hollister of Growler Chill! Tune in to learn more about how he was inspired to create a household countertap, how he built up an email list and what advice he has for future crowdfunders. GROWLER CHILL: Keeps 3 Growlers Cold, Fresh & On Tap at Home Key Crowdfunding Takeaways How to use events, festivals and expos to build up your email list What to do before you launch in order to hit your goal on the first day How to use focus groups to build a great product How to partner with other businesses to promote your Kickstarter project How to reach large numbers of potential backers How to use Kickstarter backer feedback Links Growler Chill on Kickstarter https://www.growlerchill.com/ Cigar City Brewing The Lean Startup The Wright Brothers Connect with Growler Chill Growler Chill on Facebook @GrowlerChill on Twitter @growlerchill on Instagram Growler Chill on LinkedIn Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, clic Transcript
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Taking a Frightening Experience and Building a New Product – AOTK175
For this episode of Art of the Kickstart, we interviewed Ranjith Babu and Akshita Iyer of Inirv. Learn more about how there were inspired to create the Inirv React, what they’ve learned about product development, how to Kickstart a product and much more. Inirv React: Make Your Home Smarter and Safer Key Crowdfunding Takeaways What to do when you have a basic prototype and need a final product How to handle challenges that arise during product development How to know if crowdfunding is the right way to launch your product The benefits of launching a product on Kickstarter What you can expect to get out of exhibiting at CES Tips for exhibiting at CES Links http://inirv.com/ Inirv on Kickstarter The Lean Startup by Eric Ries Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne Connect with Inirv Inirv on Facebook Inirv on Twitter Inirv on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Making Bike Safety Easy and Fun- AOTK174
For this episode of Art of the Kickstart, we spoke with Phillip Yip of MonkeyLectric about his latest Kickstarter project, Monkey Light Automatic. Tune in for helpful tips and insights into how to make a product better using customer feedback, how to use livestreaming to boost your Kickstarter campaign and much more! Monkey Light Automatic: Our Best Bike Lights Yet Key Crowdfunding Takeaways How to bring an idea for a product to life How to use customer feedback to improve a product How to use Kickstarter’s tools to interact with your backers How to prepare for a Kickstarter livestream Why you need an audience before launching a campaign on Kickstarter Links Monkey Lights on Kickstarter Pre-order Monkey Lights http://www.monkeylectric.com/ Connect with MonkeyLectric MonkeyLectric on Facebook MonkeyLectric on Pinterest @monkeylectric on Instagram @MonkeyLectric on Twitter MonkeyLectric on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click he   Transcript
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Live from CES With Adrian Solgaard- AOTK173
For this episode of Art of the Kickstart, we met up with Adrian Solgaard, creator of Lifepack and Interlock, at CES! Tune in to learn more about how to build a successful product, how to avoid challenges that often come from overfunding and how to make the most of your time at CES. Lifepack: Solar Powered & Anti-Theft Backpack The InterLock™ - The Lock that Hides Inside of Your Bike Key Crowdfunding Takeaways Why building credibility with your backers is the most important aspect of crowdfunding How to avoid challenges that come from overfunding What kinds of issues you may run into when you begin manufacturing Where crowdfunders should spend their time at CES When to launch a crowdfunding campaign How to get feedback on a product before you launch it Links Lifepack on Kickstarter Interlock on Kickstarter getlifepack.com Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield Connect with Solgaard Designs Lifepack on Facebook @lifepack_bags on Instagram @Solgaard Design on Pinterest @lifepack_bags on Twitter SolgaardDesign on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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The Future of Active Backpacks- AOTK172
For this episode of Art of the Kickstart, we spoke with Stefan Clauss, creator of the Heimplanet Motion Series Active Backpacks. Tune in to learn more about how they decided to launch on Kickstarter, how they used user feedback to create their packs and how to they found people to back their campaign. The HEIMPLANET MOTION Series Active Backpacks Key Crowdfunding Takeaways How to launch a Kickstarter project on a short timeline How to know if Kickstarter is the right platform for you How to effectively use feedback to design a product How to reach your audience to fund your Kickstarter project What kind of interactions you can expect to have with your backers on Kickstarter Links The Heimplanet Motion Series Active Backpacks on Kickstarter http://www.heimplanet.com/ Connect with Heimplanet Heimplanet on Facebook @heimplanet on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Making Ordinary Curtains a Bit Smarter- AOTK171
For this episode of Art of the Kickstart, we spoke with the two founders of Slide, Thijs Olthof and Kaj Beetstra, about how they created a new smart home product and quickly hit their funding goal. Tune in to learn more about how to develop and launch a new product on Kickstarter! Slide: Make Your Existing Curtains Smart! Key Crowdfunding Takeaways How to build use cases around a new product to help further design and development How to get user feedback when running a project on Kickstarter How to build trust and credibility with your backers during a Kickstarter project Why transparency is key to a successful crowdfunding campaign How to leverage personal networks to quickly fund a project Links Slide on Kickstarter http://goslide.io/ Gary Vaynerchuk’s Blog Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Connect with Slide Slide on Facebook @Innov_In_Motion on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Insights from Crowdfunding Expert Khierstyn Ross- AOTK170
For this episode of Art of the Kickstart, we spoke with crowdfunding advisor and host of the Crowdfunding Uncut podcast, Khierstyn Ross! Tune in to hear from her about how she got involved in crowdfunding, why she thinks it’s a great option for many hoping to launch a new business and how to launch a successful campaign. Key Crowdfunding Takeaways How to learn from a failed crowdfunding campaign and go on to a successful one The benefits crowdfunding offers to creators What makes a product a good fit for crowdfunding How to choose whether to launch on Kickstarter or Indiegogo Why it’s important to have an audience before launching a crowdfunding campaign How to increase customer interaction using Facebook groups How to market your crowdfunding campaign on a smaller budget How to use Kickstarter’s algorithm to get more views for your campaign Links Crowdfunding Uncut Foundr Magazine Jam Stak 4 Hour Workweek Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Timothy Ferriss Purple Pillow Interview Connect with Khierstyn Crowdfunding Uncut on Facebook @khierstynross on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Beating the Competition with 360° Video Eyewear – AOTK169
For this week’s episode of Art of the Kickstart, we spoke with Iskanda Rakhmanberdiyev of ORBI Prime. Tune in to learn more about how they created the first 360° video recording eyewear, and how they’ve raised nearly a quarter of a million dollars on Indiegogo. ORBI Prime: The First 360 Video Recording Eyewear Key Crowdfunding Takeaways How the best products fulfill a need that already exists How to create an impressive crowdfunding video How to use an Indiegogo campaign to collect feedback and create a better version of your product How long to expect to spend preparing of your campaign Links ORBI Prime on Indiegogo http://orbiprime.com/ Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki Connect with ORBI Prime ORBI Prime on Facebook @ORBIPrime on Twitter @orbiprime on Instagram ORBI Prime on YouTube Orbi Inc on LinkedIn Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Finding Relief from Stress with Lief – AOTK168
Through his own personal experiences, Rohan Dixit was inspired to create Lief, a smart patch that fights stress. This week on Art of the Kickstart, we learned more about how Rohan and his team created and crowdfunded Lief. Lief | Smart patch that fights stress Key Crowdfunding Takeaways What types of research to consider when building a new product for a crowdfunding project How long it takes to create a new product What to consider when developing a new product What to expect as part of the HAX Accelerator Program How to Kickstart a health product Links Lief on Kickstarter The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg https://hax.co/ Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Turning Kickstarter Purple – AOTK167
For this week’s episode of Art of the Kickstart, we spoke with Savannah Turk of Purple. Learn more about how they’re revolutionizing the sleep industry after raising more than $2 million on Kickstarter! Purple: The Latest Technology in Comfort and Sleep Purple® Pillow: The World's First No-Pressure Pillow Key Crowdfunding Takeaways Why a good Kickstarter video is key to a successful campaign Why the size of your email list is important How Facebook ads can give your campaign a boost How to connect with people and engage with your audience on Kickstarter and beyond How to improve and already-great Kickstarter campaign Links Purple Pillow on Kickstarter Purple Mattress on Kickstarter OnPurple.com Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Connect with Purple Purple on Facebook @LifeOnPurple on Twitter Purple on YouTube Purple on Pinterest Purple, Inc on LinkedIn Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Finding Your Crowd – AOTK166
This week on Art of the Kickstart, we spoke with Ariel Hyatt, author of the book Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign. Tune in to learn more about how to launch a product through crowdfunding, how to build up your crowd, how to get PR coverage and much more. Key Takeaways How powerful crowdfunding can be for artists and musicians How crowdfunding can help you understand your community What kinds of hurdles to expect during a crowdfunding campaign How much energy and effort you’ll need to put into your campaign Where to begin if you want to crowdfund your idea How to make your crowdfunding campaign newsworthy Links Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign by Ariel Hyatt ArielHyatt.com So Good They Can’t Ignore You by Cal Newport Connect with Ariel Hyatt Ariel Hyatt on Facebook @cyberpr on Twitter Ariel Hyatt on LinkedIn @cyberpr on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Bringing Daylight Indoors – AOTK165
For this episode of Art of the Kickstart, we spoke with Nils Lehnert, creator of Kiën Licht 1, an intelligent light. Tune in to learn more about how to create a new product using an existing brand community, and how to build up a new audience for a Kickstarter project. Kiën Light: Intelligent daylight at your fingertips Key Crowdfunding Takeaways How to use Kickstarter to launch new products from existing brands How to engage your community How to become a Kickstarter Project We Love How to build a community around your product through in-person events How to use feedback from your Kickstarter backers Links Kien on Kickstarter kien.com High Output Management by Andrew S. Grove Built to Last by Jim Collins and Jerry I. Porras Connect with Kien @Kien_official on Twitter Kien on Facebook @kien_official on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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What To Do When You Have a Product Idea – AOTK164
In this special episode of Art of the Kickstart, we interview Louis Foreman, prolific inventor, product developer and innovation enthusiast. Tune in to learn more about what to do if you have an idea for a new product. Key Takeaways Where to start if you have an idea for a new product How much money an entrepreneur needs to launch a new product Whether you need a patent before launching a crowdfunding campaign Why it’s a good idea to file a provisional patent application How to use crowdfunding to validate demand Links http://enventys.com/ http://enventyspartners.com/ Thomas Edison National Historic Park Connect with Louis Foreman and Enventys Louis J. Foreman on Facebook Enventys on Facebook @louisforeman on Twitter @enventys on Twitter Louis Foreman on LinkedIn Enventys on LinkedIn Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Reinventing the Spoon – AOTK163
Rahul Agarwal of Polygons didn’t set out to be an entrepreneur, just to reinvent what is perhaps the world’s oldest invention: the spoon. However, he’s already made more than half a million dollars with it on Kickstarter. Tune in to this episode to learn some of the keys to his success. Polygons | The Flat 4-in-1 Measuring Spoon Key Crowdfunding Takeaways How long it takes to prepare for a successful crowdfunding campaign How to effectively introduce stretch goals What to do when shipping costs are too high How to engage your community to make your campaign better How to plan for a crowdfunding campaign Links Polygons on Kickstarter http://www.getpolygons.com/ Zero to One by Peter Thiel Connect with Polygons Polygons Design on Facebook @GetPolygons on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Transcript
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Improving Sleep One Degree at a Time – AOTK162
If your uncle invented the waterbed, you’ve probably already got an advantage over other entrepreneurs. For this episode of the podcast, we spoke with Todd Youngblood, creator of Kryo, an entirely new sleep technology, about launching a new product on Indiegogo. Kryo Sleep Performance System Key Crowdfunding Takeaways How to balance the inventor’s dilemma when creating a new product How to know when it’s time to launch your Indiegogo project Why it’s important to understand your target audience before launching a product geared toward them How to engage the community built around your product How do deliver your crowdfunded product to backers on time Why it’s important to have a clear supply chain in place before launching a product Links Kryo on Indiegogo https://www.chilitechnology.com/ The ONE Thing by Gary Keller Connect with Kryo Kryo Sleep Performance System on Facebook @sleepkryo on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Transcript
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Launching a Water Bottle for Cleaner Water Everywhere – AOTK161
For this episode of Art of the Kickstart, we spoke with Eric Li, the creator behind Ecomo, the world’s first bottle that tests and filters water. Listen in for more about creating a smart water bottle, how to perfect a product’s features and how to successfully collect leads prior to launching a crowdfunding campaign. Ecomo: The World’s First Bottle That Tests & Filters Water Key Crowdfunding Takeaways What the iteration process looks like when perfecting a new product How to handle feedback from users when designing a new product How to set your campaign apart from other similar campaigns How to attract supporters before your campaign launches Why it’s important to start building a fanbase early Links Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel Ecomo on Kickstarter http://www.ecomo.io/ Connect with Ecomo Ecomo on Facebook @ecomolabs on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off!
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Creating the Perfect Wireless Earbuds – AOTK160
Bob James and the team at Trinity Air worked hard to bring their customers the perfect set of wireless earbuds. Tune in to this episode of Art of the Kickstart to learn more about what to do after a failed Kickstarter campaign, what kinds of difficulties to expect when developing a new tech product and why communication with backers is so important. World's First Tuneable Wireless Earbuds Key Crowdfunding Takeaways How to learn from a failed Kickstarter campaign What kinds of hardware difficulties to expect when creating an audio product How to build up your audience before a Kickstarter campaign Why open communication with Kickstarter backers is important Why marketing is an important part of any crowdfunding project Links Phantom Air on Kickstarter https://trinityaudioengineering.com/ http://www.head-fi.org/ Connect with Trinity @TRINITYAUDIO on Twitter Trinity Audio on Facebook Trinity Audio on Pinterest Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Transcript
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Why You Should Attend the Global Crowdfunding Conference October 15-17 – AOTK159
We spoke with Ruth Hedges, the woman behind the Global Crowdfunding Conference, to get her take on all things crowdfunding. Tune in to learn more about the history of crowdfunding, how crowdfunding has changed the world, why you should attend the conference and much more! Key Takeaways The history of equity crowdfunding and how the recent recession played a role in making it legal Who to expect to hear speak at the Global Crowdfunding Convention What types of Kickstarter secrets you’ll pick up at the Global Crowdfunding Convention How crowdfunding has changed over the years BONUS: Use coupon code RH25 to save 25% off tickets to the 5th annual Global Crowdfunding Convention Links thegccworld.com crowdfundingcrm.com Connect with Ruth Hedges Global Crowdfunding Conference on Facebook @thegccworld on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off!
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Pants With a Lifetime Guarantee – AOTK158
We spoke with Jeff Chang of Wonderous about the Forever O.G. Pants. Tune in to learn more about where to begin when you have an idea for a new product, how to prepare for a crowdfunding campaign and how to know when you’re ready to launch on Kickstarter. THE FOREVER O.G. PANTS Lifetime Quality Without The Markup Key Crowdfunding Takeaways How create new products by identifying gaps in the market How to begin product research How to start creating samples of new products How to use social media to gather supporters before launching on Kickstarter How to increase your Facebook followers before a Kickstarter project How to know when you’re ready to launch on Kickstarter Links The Forever O.G. Pants on Kickstarter https://wonderous.com/ Outliers: The Story of Success by Malcolm Gladwell Connect with Wonderous Wonderous on Facebook @gowonderous on Instagram @goWonderous on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off!
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Making a Backpack From Scratch – AOTK157
For this episode of Art of the Kickstart, we spoke with Dave Zuverink of SlimFold™ to learn more about the Slim Pack. Tune in to learn more about designing a new product, relying on your network of previous backers to create a new product and how to launch multiple successful Kickstarter projects. Slim Pack Weatherproof Minimal Commuter Backpack by SlimFold Key Crowdfunding Takeaways How backer feedback often guides product decisions Why it’s important to listen to your audience during and after your Kickstarter campaign Where to start with designing a new product for Kickstarter What to expect when blogs and tech outlets cover your Kickstarter project How to calculate the size mailing list you need before launching on Kickstarter Links Slim Pack on Kickstarter http://www.slimfoldwallet.com/ Against the Odds: An Autobiography by James Dyson Essentialism: The Disciplined Pursuit of Less by Greg McKeown Connect with SlimFold™ SlimFold Wallet on Facebook @SlimFold on Twitter @slimfold on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Transcript
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Getting Market Feedback Before a Kickstarter Campaign – AOTK156
Recently we spoke with Derek O’Sullivan, creator of the Crua Hybrid, to hear about what he’s learned from running two Kickstarter campaigns. Tune in to learn more about why Kickstarter is the perfect platform for launching new products, how to use feedback to build the perfect product and how to find backers for your Kickstarter project. Four Outdoor Essentials in One Tent / Hammock - Crua Hybrid Key Crowdfunding Takeaways Why Kickstarter is ideal for launching a product What types of market feedback to get before launching on Kickstarter How you can learn from other Kickstarter projects before launching your own How to work with backers of a previous Kickstarter campaign to create a new product The true power of social media for a Kickstarter campaign Why you need to understand the Kickstarter demographic Links Crua Hybrid on Kickstarter https://cruaoutdoors.com/ Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance Connect with Crua @thermotents on Twitter Thermo Tents on Facebook Thermo Tents on Pinterest Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Transcript
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The Machine that Kickstarts Fruit Into Hard Cider – AOTK155
We interviewed Oscar Chang of ALCHEMA, a kitchen device that makes it easy to brew craft cider at home. Tune into this episode to learn more about why you need to pick a manufacturer early, how to line up journalists to cover your Kickstarter project and how crowdfunding can help you get in with big box retailers. ALCHEMA: Turn Fruit into Personalized Craft Cider Key Crowdfunding Takeaways How long product development actually takes How working with an accelerator can help you take your product to market How to build a buzz around your project through events and exhibitions How to get journalists interested in your product when you can’t meet with them in person How to decide between launching on Kickstarter and Indiegogo Why you need to pick a manufacturer and shipping partner early in the product development process Links ALCHEMA on Kickstarter http://www.alchema.com/ HAX Boost How to Start a Startup: The Silicon Valley Playbook for Entrepreneurs by ThinkApps and BeckyCruze Connect with ALCHEMA ALCHEMA on Facebook @Alchema21 on Twitter @alchema21 on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Transcript
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HELLO From the Other Side (of the Screen): Not Just an Adele Song – AOTK154
We recently spoke with Labinot Bytyqi of Solaborate about their new video conferencing device, HELLO, currently on Kickstarter. Tune in to learn more about the inspiration behind the product, why they chose Kickstarter and how they’ve already raised more than $225,000. HELLO: The Most Advanced Video Communication Device Key Crowdfunding Takeaways What the prototyping process looks like Why Kickstarter may be preferable rather than just taking a product to market Why you may want to set a lower funding goal for your Kickstarter project How to use community feedback to set stretch goals Why you need a team to support and manage your Kickstarter campaign Links HELLO on Kickstarter https://www.solaborate.com/ The World is Flat 3.0: A Brief History of the Twenty-First Century by Thomas L. Friedman Connect with HELLO HELLO Solaborate on Facebook @HelloSolaborate on Twitter Hello Solaborate on LinkedIn @hellosolaborate on Instagram HelloSolaborate on Pinterest Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Transcript
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Insights from Creating a Smart Pillow Overseas – AOTK153
Warrick and Miguel of REM-Fit spoke with us and provided great insight into how they developed the ZEEQ Smart Pillow. Tune in for helpful tips about prototyping and manufacturing a physical product and developing an app overseas. ZEEQ Smart Pillow: Stream Music, Stop Snoring, Sleep Smarter Key Crowdfunding Takeaways What types of struggles to expect during the prototyping process Why you may need to visit China during product development What challenges to expect if you visit China to meet with manufacturers What challenges to expect if you’re working with Chinese manufacturers while staying in the U.S. Why your product should be perfect before launching on Kickstarter How to accurately create a timeline, from coming up with an idea to launching on Kickstarter What types of feedback to expect from Kickstarter backers How to respond to backer feedback while still keeping your end goal in mind Links ZEEQ Smart Pillow on Kickstarter https://rem-fit.com/ Delivering Happiness: A Path to Profits, Passion, and Purpose Connect with ZEEQ REM-Fit on Facebook @REM_Fit on Twitter @remfitlife on Instagram REM-Fit Life on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Transcript
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A Second Take on Turning a Phone Into a Laptop – AOTK152
This week on Art of the Kickstart we spoke with Andrew Jiang, the creator of The Superbook, a smart laptop shell that lets you turn your Android smartphone into a full laptop. Tune in to hear more about learning from a failed crowdfunding campaign and going on to earn more than a million dollars on Kickstarter. The Superbook: Turn your smartphone into a laptop for $99 Key Crowdfunding Takeaways Why preparing for a Kickstarter campaign before you launch is so important How to learn from failed Kickstarter campaign How to usefeedback from backers of a previously-failed campaign to make an even better product How to communicate with your email list before launching on Kickstarter How to fund on your first day on Kickstarter Links The Superbook on Kickstarter getsuperbook.com The Power of Habit Connect with The Superbook Superbook on Facebook @getsuperbook on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Transcript
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Making Wireless Earbuds That Are Truly Wireless – AOTK151
This week’s episode of Art of the Kickstart is packed full of helpful tips for the preparation of a Kickstarter project, how to fund on day one, how to pick a shipping and fulfillment company and much more. Tune in for this interview with Shaun Alexander and get a behind-the-scenes look into ELWN, a campaign for truly wireless earbuds. Perfect Fitting Wireless Earbuds With Endless Battery Life Key Crowdfunding Takeaways How innovative products launched on Kickstarter can inspire further innovation How to make the jump from working for a company to owning your own company Why you need early bird rewards for your campaign The benefits of working with a PR firm during a crowdfunding campaign Why you need Facebook advertising before your Kickstarter project launches Why you need to be willing to adjust and course-correct during a campaign How to pick a shipping and fulfillment company What to focus on early on in a crowdfunding campaign Links ELWN on Kickstarter elwn.com How to Win Friends and Influence People Connect with ELWN ELWN on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off!
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Celebrating Our 150th Episode With a Light Up High-Tech Band – AOTK 150
Wow - this is the 150th episode of Art of the Kickstart! To celebrate, we’re bringing you a bonus episode this week, featuring a very exciting campaign. Michael Bettua joined us to discuss his Kickstarter campaign for Gemio, the customizable smart band that lights up your night. Listen in to learn more about the work that led up to this campaign and how Gemio has raised nearly $100,000 so far. The Customizable Smart Band that Lights Up Your Night Key Crowdfunding Takeaways How to validate your concept with your target audience before launching on Kickstarter How to determine what features to offer in a new product while you are prototyping How long it takes to prepare for a Kickstarter campaign How to find partners when launching a new product on Kickstarter Why early bird specials are so important Why you need to spend time building a user base well in advance of your project launch Links Gemio on Kickstarter http://www.gogemio.com/ Further Future The Tipping Point Connect with Gemio Gemio on Facebook @gemio on Twitter @gogemio on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off! Transcript
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A Lesson in Handling Delays on Indiegogo – AOTK 149
In this episode of Art of the Kickstart we spoke with Amro Albanna of Kite Products, about his experience running an Indiegogo project. When his team experienced multiple delays over a three-year period, they came back to Indiegogo to make things right with their backers by offering a new product while they continued to develop the original one. Kite Shield: DEET-free Mosquito Repellent Spray Key Crowdfunding Takeaways How Indiegogo can help you launch and develop a new technology How to handle Indiegogo fulfillment delays Why it’s important to be transparent with your backers What risks and challenges to expect when you launch on Indiegogo Why constant communication with backers is important Links Kite Shield on Indiegogo http://www.kiteproducts.com/ Collective Disruption: How Corporations & Startups Can Co-Create Transformative New Businesse by Michael Docherty http://www.iecrowd.com/ Connect with Kite Kite Products on Facebook @KITEProducts on Twitter Kite Products on LinkedIn @kiteproducts on Instagram Kite Products on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off! Transcript
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Revolutionizing Portable Footwear on Kickstarter – AOTK 148
In the episode of Art of the Kickstart we hear from Petr Prochazka, founder and CEO of Skinners. Tune in to learn more about the inspiration behind Skinners, what the prototyping process looked like leading up to his campaign and what question he’d love to ask Forrest Gump. SKINNERS: Revolutionary Ultraportable Footwear with Silver Key Crowdfunding Takeaways Where some of the best project ideas originate How long prototyping takes for a new product Why you should pay attention to other crowdfunding campaigns before launching your own The importance of building a community around your product How to make fulfilling rewards a priority Links Skinners on Kickstarter http://www.skinners.cc/ The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan Connect with Skinners Skinners on Facebook @skinners_int on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off! Transcript
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Kickstarting a Portable Air Purifier – AOTK 147
For this episode of Art of the Kickstart we spoke with Ray Wu of Wynd, a portable smart air purifier designed to clean the air around you. Tune in to learn more about building a team for a crowdfunding project, what to do during the pre-launch phase of your project and how to use Facebook ads to your advantage. Wynd - The Smartest Air Purifier for Your Personal Space Key Crowdfunding Takeaways How to build the perfect team for a crowdfunding campaign How to connect with people who can help you launch a new product on Kickstarter or Indiegogo Where to find early adopters to back your project as soon as it launches How to use early bird rewards to fund quickly on Kickstarter How to use Facebook ads to gather leads before launching When to choose crowdfunding to launch your product Links Wynd on Kickstarter hellowynd.com Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance Connect with Wynd Wynd on Facebook @TeamWynd on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off! Transcript  
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A Ring That Keeps You Safe – AOTK 146
We spoke with Kathy Roma of Nimb to learn about how Nimb came to be, how this ring can keep you safe and what surprises her crowdfunding team has encountered thus far. Tune in to this episode to get the behind-the-scenes scoop on the smart ring that keeps you safe. Nimb: A Smart Ring that Keeps You Safe and Sound Key Crowdfunding Takeaways How to build a crowdfunding team What to expect during the product development phase of a crowdfunding project How to test a concept before launching it on Kickstarter Why crowdfunding is so exciting How to continue improving your Kickstarter campaign Links Nimb on Kickstarter http://nimb.com/ The Major Film Theories by J. Dudley Andrew Connect with Nimb Nimb on Facebook @Nimb_ring on Twitter @nimbring on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off! Transcript
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Bringing Joy to Parents With the Octopus Watch – AOTK 145
In this episode of the Art of the Kickstart podcast, we talked to Sam Hickmann. With the team at Joy, he has created the perfect icon-based watch that teaches kids the concept of time and helps them develop good daily habits. Listen below to learn more about their work with the HAX Accelerator, how they leveraged their community to make their Kickstarter campaign a success and other crowdfunding tips and tricks. Octopus by Joy, the training wheels for good habits Key Crowdfunding Takeaways How incubators like HAX can help startups create and develop products The benefits of being in China while building a hardware product Why you need a community behind your product How to build a strong community before launching on Kickstarter How to get valuable feedback as you’re creating a product Links Octopus by Joy on Kickstarter heyjoy.io Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda and Alan Smith The Success Principles by John Canfield The Hardware Startup by Renee DiResta, Brady Forrest and Ryan Vinyard Peaceful Parents, Happy Kids by Dr. Laura Markham Positioning by Al Ries and Jack Trout Smaller, Faster, Better by Charles Duhigg The Power of Habit by Charles Duhigg Connect with Joy JOY on Facebook @joyfamilytech on Instagram @JOYfamilytech on Twitter JOY on Pinterest Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off! Transcript
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From Aerospace to Fitness Wearables – AOTK 144
The team at LifeBEAM went from working on aerospace technologies to fitness wearables. In this episode you’ll hear about how they created Vi, the wearable that acts as a personal trainer, how they began preparing for a Kickstarter project and what they’ve learned along the way. Vi. The First True Artificial Intelligence Personal Trainer Key Crowdfunding Takeaways Where crowdfunding projects typically start How to build a great product for crowdfunding How far out to start prepping for a crowdfunding campaign What surprises you may encounter during a Kickstarter project How to balance promoting the campaign with preparing for manufacturing Links Vi on Kickstarter http://life-beam.com/ The Last Lion - Winston Spencer Churchill: Defender of the Realm, 1940-1965 by William Manchester and Paul Reid Connect with LifeBEAM Lifebeam on Facebook LifeBEAM on LinkedIn @LifeBEAM on Twitter LifeBEAM on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off!
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Sourcing an On-The-Go Coffee Mug in China – AOTK 143
In this episode of Art of the Kickstart, we shifted the focus from creating and managing a successful Kickstarter or Indiegogo product to designing and manufacturing your product once the crowdfunding campaign ends. Join us to learn more about how to go about sourcing in China, how to build relationships with manufacturers and what to do about production delays. Hey Joe Coffee Mug - Brew Joe on the Go Key Crowdfunding Takeaways How to begin sourcing in China How to begin building relationships with manufacturers in China Why you should visit several manufacturers before choosing one to work with How crowdfunding can help you determine demand in the market How product design is an iterative process How to communicate product delays to crowdfunding backers Why constant communication with crowdfunding backers is important Links Hey Joe Coffee Mug on Kickstarter heyjoecoffee.com Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance Connect with Hey Joe Coffee Hey Joe Coffee on Facebook @heyjoebeans on Twitter @heyjoecoffee on Instagram Hey Joe Coffee on YouTube Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product. Transcript
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Crowdfunding the Coolest iPhone Camera Grip – AOTK 142
For this exciting episode of Art of the Kickstart, we interviewed Guy Sprukt of Miggo to find out more about the Pictar iPhone camera grip. Listen to learn why crowdfunding a product can be beneficial, how long to expect to spend preparing for your project, how to get great press coverage and much more. PICTAR. Probably the best iPhone camera-grip ever built. Key Crowdfunding Takeaways How knowledge of the production process can make launching a Kickstarter project easier How crowdfunding a product can help you finetune it before producing it What other benefits companies get from crowdfunding a new product How meeting with journalists before you launch can help you get press coverage How to decide if your product is a good fit for crowdfunding How long it takes to prepare for and run a crowdfunding campaign Links Pictar on Kickstarter Pictar on Indiegogo https://mymiggo.com/ Connect with Miggo Miggo on Facebook @mymiggo on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product. Transcript
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Inspiring a New Generation of Rebel Girls – AOTK 141
In this episode of Art of the Kickstart, we speak with Elena Favilli of Timbuktu Labs about her new children’s book that reinvents fairy tales by telling the stories of 100 great women throughout history. Join us as we learn what inspired the book, how the team prepared for the project and how they were able to raise more than half a million dollars on Kickstarter. Good Night Stories for Rebel Girls - 100 tales to dream BIG Key Crowdfunding Takeaways How long it takes to prepare for a Kickstarter project How to build the initial momentum and traction you need when launching a Kickstarter campaign How to find journalists who would be interested in covering your crowdfunding project What tools can help you run a successful Kickstarter campaign What prep work to do before launching on Kickstarter Links Good Night Stories for Rebel Girls on Kickstarter http://www.timbuktu.me/ Everything You Ever Wanted by Jillian Lauren Connect with Timbuktu Labs Timbuktu Labs on Facebook @TimbuktuMag on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product. Transcript
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A Chill New Way to Stay Cool – AOTK140
For this episode of Art of the Kickstart we spoke with Justin Bain of Noria. Join us as we learn more about what sets this air conditioner apart, what the team did to prepare for a Kickstarter project and how you can make your project as successful as this one. Noria: Cool, Redefined Key Crowdfunding Takeaways Just how long it can take to bring an idea to Kickstarter How to build a great crowdfunding team How to choose your Kickstarter funding goal What product development looks like before launching on Kickstarter Why timing is everything when you launch a crowdfunding campaign What leads to a strong first day on Kickstarter How to use social media to promote your crowdfunding project Links http://www.noriahome.com/ Noria on Kickstarter Against All Odds: An Autobiography by James Dyson Connect with Noria Noria on Facebook @noriacool on Instagram @noriacool on Twitter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product. Transcript
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Fresh Tortillas Made Simple – AOTK 139
We talked to Carlos Ruiz and Jonas Mueller of flatev to get the behind-the-scenes scoop on their artisan tortilla maker. Learn more about the inspiration behind the “Keurig of tortillas,” what they did leading up to their Kickstarter campaign and much more. flatev - The Artisan Tortilla Maker Key Crowdfunding Takeaways What types of delays to expect during prototyping What kinds of feedback to expect from your backers Benefits of working with a marketing agency on your crowdfunding campaign How to test different audiences prior to launching Why it’s important to have good partnerships How to find partnerships and manufacturers Links flatev on Kickstarter http://flatev.com/ The Lean Startup by Eric Ries Business Model Generation by Alexander Osterwalder Connect with flatev flatev on Facebook @flatevofficial on Twitter @flatev on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product. Transcript
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Marketing a Better Shower – AOTK 138
In March we published a case study we had written on the Nebia shower. This week, we had a chance to catch up with the team and hear their story behind the project! Philip Winter of Nebia spoke with us this week to give us insight into building a prototype, working with Y Combinator and raising more than $3 million on Kickstarter. Tune in for his top tips for building a great product and managing a successful Kickstarter campaign. Nebia Shower - Better experience, 70% less water Key Crowdfunding Takeaways Why you need feedback from others as you’re building a product How to get the best feedback about your prototype What it is like to work with Y Combinator How press hits make a difference How to prepare for overfunding on a Kickstarter campaign Why you should be prepared to learn as you go Links https://nebia.com/ Nebia on Kickstarter Let My People Go Surfing by Yvon Chouinard Creativity Inc by Ed Catmull and Amy Wallace Connect with Nebia Nebia on Facebook @nebia on Twitter Transcript Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product.
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Being Stealth and Testing the Waters – AOTK 137
Inspired by the archetypal super-spy, Maison Impeccable set out to create the perfect sock to get you through the day, from the office to the gym and everywhere in between. Learn more about how to test the waters with crowdfunding in this week’s episode of Art of the Kickstart. Stealth Socks - Covertly Fresh, Impeccably Styled Key Crowdfunding Takeaways How to get started with prototypes What needs to happen before you launch in order to make the first few days a success Why Facebook ads are a necessary part of every crowdfunding campaign Why you need good press outreach Why launching on Kickstarter works well for product-based companies How launching on Kickstarter can help minimize the risk that can come with minimum order quantities What it looks like to test the waters with crowdfunding How to take feedback from your backers and respond to it with new products Links Stealth Socks on Kickstarter http://www.impeccable.maison/ The 4-Hour Workweek by Timothy Ferriss Connect with Maison Impeccable Maison Impeccable on Facebook @stayimpeccable on Twitter @maison.impeccable on Instagram Transcript
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Lessons From Six Kickstarter Projects & A Shark Tank Experience – AOTK 136
For this episode of Art of the Kickstart, we spoke with Caleb Light of Power Practical about running six Kickstarter campaigns. Tune in to learn more about how to build a team for your startup and how to use crowdsourcing to create new products. Luminoodle COLOR & BASECAMP: Versatile & Portable Lighting Key Crowdfunding Takeaways Why it’s beneficial to get your company started through crowdfunding Why every startup needs a diversified team How to use your backers to develop new products and grow your company How to turn your backers into brand ambassadors How Kickstarter can lead to a Shark Tank appearance How pitching on Shark Tank differs from the traditional investment pitch Why it’s important to respond to your backers quickly Why you need relationships with key media targets Links Luminoodle Color and Basecamp on Kickstarter https://powerpractical.com/ Genghis Khan and the Making of the Modern World Connect with Power Practical Power Practical on Facebook @PowerPractical on Twitter @powerpractical on Instagram Transcript
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Making Home Cooking Simple With Tovala- AOTK135
This week we spoke with David Rabie of Tovala, the smart oven that makes it easy to create delicious meals at home. Learn more about how his team developed their product, how they prepared for the Kickstarter project and how they quickly hit their $100,000 goal. Tovala: The Smart Oven That Makes Home Cooking Easy Key Crowdfunding Takeaways How to include a subscription model for products that backers will buy later in your rewards How to utilize the crowd after your crowdfunding campaign ends How accelerator programs can help with crowdfunding and product development How to build up a community before launching a crowdfunding campaign How to ramp up press coverage before your campaign begins Why it’s important to test your messaging before your crowdfunding campaign Links Tovala on Kickstarter Good to Great by Jim Collins https://tovala.com/ Connect with Tovala Tovala on Facebook @TovalaFood on Twitter @TovalaFood on Instagram Transcript
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Perfecting Your Shave with the Model T – AOTK 134
In October 2014, Gareth Everard raised almost $150,000 on Kickstarter with a razor. Within a few months, he’d shipped a bad product to 2,500 people who backed his campaign. In this week’s podcast we learn how he overcame manufacturing problems to make his backers happy again, how he’s crowdfunding an even better razor now, and what lessons he’s learned in the process. Rockwell Model T Razor and Razor Blades - Shaving, Perfected Key Crowdfunding Takeaways How crowdfunding can launch you into a full-time business overnight Effectively using Reddit to market your campaign Getting a following and growing your email list Determining how much time to dedicate to the pre-launch portion of your campaign Getting your project ready for manufacturing and production How to deal with issues in production, manufacturing and logistics Making a product even better after a successful crowdfunding campaign Links The Obstacle is the Way The Rockwell Model T on Kickstarter The Rockwell 6S on Kickstarter https://rockwellrazors.com/ Connect with Rockwell Razors @RockwellRazors on Twitter Rockwell Razors on Facebook @rockwellrazors on Instagram Rockwell Razors on LinkedIn Transcript
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Lessons From a Project With a “Mighty” High Funding Goal – AOTK133
On this week’s episode of Art of the Kickstart we interview Anthony Pu of Mighty, the device that makes it easy to stream music on-the-go without using a smartphone. Join us as we learn what inspired him, how his team prepared for the campaign, how they decided on a funding goal and what he’s learned from his first Kickstarter campaign. Mighty - Streaming Music Without Your Phone Key Crowdfunding Takeaways What the process of prepping for a crowdfunding campaign looks like How to make a splash on day one of your campaign The importance of relying on friends, family and your personal network How to do a soft launch for your personal network How to land press coverage What it looks like to work with social media influencers Why it’s important to reach out to media outlets and influential bloggers in your niche or industry Why you need to expect backer cancellations How setting a high funding goal, especially for hardware, can help ensure that you meet your delivery date Links Mighty on Kickstarter Four Hour Workweek by Timothy Ferriss Steve Jobs by Walter Isaacson Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance Connect with Mighty Mighty Audio on Facebook @mightyaudio on Twitter @mightyaudio on Instagram Transcript
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A Smartwatch Designed Specifically for Kids – AOTK132
Casper Chien and the dokiWatch team created a smartwatch that’s designed for kids too young for a cell phone, then they brought it to life on Kickstarter. In this episode we learn the story behind the product and how the team encountered phenomenal success through crowdfunding. dokiWatch: The World’s Most Advanced Smartwatch for Kids Success Quote “Work hard, play hard” Key Crowdfunding Takeaways Challenges when creating a technology product When to choose Kickstarter What marketing and prep work is necessary leading up to a crowdfunding campaign How to line up press coverage before you launch How to assure potential backers that your product will ship The future of equity crowdfunding Links http://www.doki.com/ dokiWatch on Kickstarter dokiWatch on Indiegogo Connect with dokiWatch Doki Technologies on Facebook @dokitec on Twitter @dokitec on Instagram Transcript
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Crowdfunding a Brand New Way to Work Out – AOTK 131
Note: The audio quality of this episode was compromised by a poor recording device. We were working with translators and recording over the phone, which affected the quality. Just like many other crowdfunding projects, this one starts with a problem. When faced with a need to lose weight, Mark Wood found that there just wasn’t a weight system that suited his needs. Enter the Gripbell. In this episode you’ll get valuable tips on creating a product, prototyping and taking your project to Kickstarter! GRIPBELL | Versatile Grip, Workout Differently Success Quote “Never, never, never give up.” - Winston Churchill Key Crowdfunding Takeaways How to get started once you have an idea for a new product How the prototyping process works How to prepare your marketing before the campaign launches What marketing initiatives bring the highest return What conversions rates to expect on ads How to set up rewards and pricing Links http://gripbell.com/ Gripbell on Indiegogo Gripbell on Kickstarter Connect with Gripbell Gripbell on Facebook @gripbell on Twitter @gripbell on Instagram Transcript
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Sports Cars and a Better Duffle Bag for Men – AOTK 130
Keep Pursuing set out to create the ultimate duffle bag, finding inspiration in sports cars. They ended up with a product that would bring in more than half a million dollars on Kickstarter. In this episode of the Art of the Kickstart podcast, learn more about the secrets behind their success. KP Duffle - The Ultimate Travel Bag Key Crowdfunding Takeaways How one successful crowdfunding campaign can lead to another’s success What pre-campaign efforts look like The importance of video for a successful campaign How to get press coverage ready to go when you launch Why press samples are important Why it’s important to have press contacts before you start your campaign How to come up with add-ons to go along with your product How to come up with stretch goals for your crowdfunding campaign How backers from a previous campaign can help you reach your goal on day one What needs to happen before you launch your crowdfunding campaign Why crowdfunding is a great way to launch a new product Links The KP Duffle on Kickstarter http://www.keeppursuing.com/ Steve Jobs Connect with Keep Pursuing Keep Pursuing on Facebook @KPbags on Twitter @keep_pursuing on Instagram
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Crowdfunding a Monthly Subscription Box – AOTK129
In this exciting episode of Art of the Kickstart we talk to Oscar Pedroso of Thimble, the monthly subscription box that teaches you how to build electronic devices. Learn about the value of launch parties, how to build up a community before you launch, how to plan for production and fulfillment and much, much more! Thimble: Learn & Build Electronics w/ Monthly Delivered Kits Success Quote “Never give up.” Key Crowdfunding Takeaways The value of launch parties How to get people engaged with your campaign before you launch How to find mentors and build your team How to decide between crowdfunding or a private online beta launch How much time to spend preparing to launch your campaign How to build up an email list through a grassroots approach How to begin coordinating production and fulfillment How to scale up when you exceed your goal by such a large amount How to move forward with creating your business after a Kickstarter campaign How to figure out pricing when you’re delivering a product monthly Links thimble.io Thimble on Kickstarter Innovation and Entrepreneurship The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Running Lean: Iterate from Plan A to a Plan That Works Connect with Thimble @thimbleio on Twitter Thimble.io on Facebook
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Storing Energy & Gaining Momentum on Kickstarter – AOTK128
In this episode of Art of the Kickstart we interview Eric Clifton of Orison, a plug-and-play home energy storage system. Join us as we learn more about the inspiration behind the project, how he launched it on Kickstarter and the future of energy. Orison - Rethink the Power of Energy Key Crowdfunding Takeaways The inspiration behind Orison Working through regulatory hurdles during a crowdfunding campaign How far in advance creators need to start PR efforts The importance of determining messaging and branding before your campaign begins Tips for preparing your campaign updates ahead of time How new use cases and new markets can be discovered through a crowdfunding campaign How to determine what comes next for your campaign How a campaign for a for-profit company can also lead to non-profit work Eric’s take on the future of crowdfunding Links Orison on Kickstarter orison.energy The Art of War by Sun Tzu The Autobiography of George Muller by George Muller Connect with Orison Orison on Facebook @OrisonEnergy on Twitter @OrisonEnergy on Instagram
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Building a Community Around Spinning Tops – AOTK127
On this episode we talk to the creator of three successful Kickstarter projects. Join us as we chat with Viktor Grabovskyy of ForeverSpin about his spinning tops, his crowdfunding campaigns and the community he’s built around them. ForeverSpin™ - World Famous Spinning Tops Key Crowdfunding Takeaways How Kickstarter can solve the problem of not having enough capital to move forward with your project Lessons learned from 3 campaigns The importance of planning well in advance of launching a project The most important days of a live crowdfunding campaign Why you need a solid press strategy How to find your audience when your project fits into a very specific niche Why you need to focus on the community around your project What you need to know about backer communication The similarities and differences between the communities on Kickstarter and Indiegogo How backers inspire new projects and products Balancing production capacity with marketing efforts Links ForeverSpin on Kickstarter (and now on Indiegogo) ForeverSpin.com The Power of Habit: Why We Do What We Do in Life and Business Connect with ForeverSpin ForeverSpin on Facebook @foreverspin on Twitter @foreverspin on Instagram
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Tricking Yourself Into Drinking More Water – ATK126
If your New Year’s resolution involves getting healthier, you’ll especially appreciate this episode of Art of the Kickstart. Isaac Lavi and his killer team have created a cup that tricks your brain into thinking plain water tastes great. Learn more about how they brought this incredible project to life on Indiegogo.The Right Cup: Trick Your Brain, Drink More Water! Success Quote“When I hear the word ‘impossible,’ I hear ‘I am possible.’” “I’m thankful for all who said no to me, it’s because of them I did it myself.” - Albert EinsteinKey Crowdfunding TakeawaysHow a diabetes diagnosis lead to a “flavored” cupHow to build your team before a crowdfunding projectUsing crowdfunding to validate a conceptUsing crowdfunding to get media coverage when you launch a new productHow corporations will use crowdfunding in the futureHow to set up your campaign to make your job easy once it goes liveHow PR agencies can make your campaign run smoothlyWhat happens as a big campaign comes to a closeWhy it’s important to take risksHow a scented cup is making the world betterLinksThe Right Cup on IndiegogoConnect with The Right Cup@the_right_cup on TwitterThe Right Cup on Facebook
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Matt’s Last Episode & Marketing a Heated Jacket – ATK125
Roy and Matt are back for Matt’s last episode of Art of the Kickstart! Join them as they talk to Bryce Fisher, serial entrepreneur and creator of the Ravean heated down jacket, and get his take on market validation with Kickstarter, creating the perfect email list and more. The World's First Heated Down Jacket w/ 6X Mobile Charging Key Crowdfunding Takeaways Matt’s words of wisdom for the future of crowdfunding How the Ravean team formed The inspiration behind a heated jacket The first step to launching a Kickstarter campaign The strategy behind using a three page website to understand the market How to figure out market validation with just a couple hundred dollars How Kickstarter is a form of second-level validation The importance of getting your marketing in front of people who already understand crowdfunding and Kickstarter How to lower your cost per acquisition and boost your ROI Targeting people who are familiar with Kickstarter lowers your cost per acquisition and boosts your ROI Using email lists to create a lookalike audience How to find the technology you need for your project by partnering with other businesses Why education = power Links Ravean on Indiegogo Ravean on Kickstarter The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! Connect with Ravean @RaveanLife on Twitter Ravean Heated Jackets & Heated Gloves on Facebook @raveanlife on Instagram Ravean on Pinterest
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Kickstarting the Most Affordable Single Board Computer – ATK124
If you follow companies like Arduino or Raspberry Pi, you definitely won’t want to miss this episode of Art of the Kickstart! Join us as we talk to Johnson Jeng, Co-founder of PINE A64, the $15 64-bit single board supercomputer about how he and TL Lim created the product almost by accident, the importance of PR, setting goals and much more. PINE A64, First $15 64-Bit Single Board Supercomputer   Key Crowdfunding Takeaways How developing a medical device and a voice recognition device became an inexpensive, powerful computer Using Kickstarter to measure demand and test the market The meaning behind the name PINE A64 How PINE A64 became a success seemingly overnight Managing minimum order quantities Using Kickstarter to build a community around your product The importance of time management and delegation as an entrepreneur Working with the 12th employee of Apple, the CEO of openHAB and the SVP of Zolt Using your personal connections to help position your product The importance of patience as a Kickstarter creator Using PR to create a buzz Project timing and success Why sending prototypes and samples to journalists is important Why project creators need to stay on top of responding to comments and emails Tips for setting 5 year goals Why you should spend everyday working toward your goals Links www.pine64.com PINE A64 on Kickstarter Connect with PINE A64 PINE 64 on Facebook @thepine64 on Twitter @thepine64 on Instagram
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Crowdfunding Active Homewear- Twice! – ATK123
Roy Morejon of Command Partners is back with his first solo-hosted episode. Join us as we talk to Wylie Robinson of Rumpl and get his take on running a second Kickstarter campaign, harnessing your community, stealth launches and more. The Super Fleece by Rumpl Success Quote “Learn from your mistakes.” Key Crowdfunding Takeaways How learning from mistakes can make a second crowdfunding campaign better How Active Homewear became a concept What backgrounds and skillsets project creators need How to prepare yourself for fulfilling rewards Building a community and maintaining rapport with them What the Kickstarter community really looks like How to harness the power of the Instagram community Using Kickstarter to validate an idea for investors How to successfully stealth launch a campaign The importance of being transparent with your community When you should start your PR outreach How to use LinkedIn in your PR strategy Tips for first-time entrepreneurs How to structure your rewards How Kickstarter backers’ expectations are changing Links gorumpl.com Let My People Go Surfing: The Education of a Reluctant Businessman Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Connect with Rumpl @gorumpl on Instagram @gorumpl on Twitter Rumpl on Facebook
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Selling Art of the Kickstart – Commanding Crowdfund Success – ATK122
Today's an interesting one. See, you guys deserve better. Roy Morejon and Command Partners are the top crowdfunding company and they're looking to help MORE crowdfunders and startups succeed - via consulting and powering the podcast. Today I interview Roy, my successor for Art of the Kickstart, someone I look up to as a both a crowdfunder and entrepreneur. We dive into the future of crowdfunding, equity crowdfunding, Art of the Kickstart and what it means to build a business in today's world. I'm excited about where the podcast is headed as I've seen the tens of millions Roy and his team have helped and think this is best for inventors and innovators out there looking to succeed. Commanding Crowdfunding Success The crazy excitement behind Art of the Kickstart - I'm leaving to make it better for you guys! Why press powers crowdfunding and Command Partners evolution The future of crowdfunding and why IGG will win! How SEO and social media help starts grow Why picking crowdfunding winners isn't always easy The power of early adopters How to overcome marketing woes Roy's story of Bunch O' Balloons The excitement of licensing and success Why crowdfunding is still SO EARLY Common mistakes crowdfunders make How founders can scale success during campaigns Why EVERY startup is different and needs post-Kickstarter planning The power of Indiegogo post-funding Why foreign startups are starting to launch with crowdfunding The importance of timing in sales What founders and friendliness does to business growth Speeding the lean startup concept Why equity crowdfunding is catapulting crowdfunding further faster Why I Love Command Partners Over $50 million funded Over 160 crowdfunding campaigns HEXO+ Drone - Our campaign page case study Quote of the Day "Why are you an entrepreneur?" "Because I didn't want to wear a tie" [clear-line] Links From the Show Command Partners - Easily Top 3 Crowdfunding Agency Love the Show? Leave us a Review [clear-line] [clear-line] [clear-line] Crowdfund Academy Listener Special [clear-line] [clear-line]
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Making Millions Revolutionizing Audio and Defeating Dr. Dre – ATK121
Wow. Here's an action packed, informative, futuristic episode and product. Founders Daniel and Navi share all plus Roy Morejon of Command Partners, the crowdfunding guy who'll be taking over Art of the Kickstart is on and it's an exciting, fast paced episode any crowdfunder will love. The RevolsKickstarter Campaign Success Quote "Go Big or Go Home" -Daniel "Never pay retail" - Roy "In a startup your job is whatever needs to be done" - Navi Key Crowdfunding Takeaways Why friends can make perfect founders Calculating risk and demand How to bouncing ideas builds a business Why there's a mountain of work pre-Kickstarter What goes into building a solid team Why inventors need pre-crowdfunding cash The effect of living China How accelerators aid designers and entrepreneurs What you NEED to know about manufacturers When to start setting up a Kickstarter Why China can super speed iterations and changes The reason surrounding yourself with winners is vital Why partnerships with corporations can make the difference The power of proof How to get press hits and success Why risky behavior builds the success Ways to replicate success What it takes to deliver product on time How to communicate and plan projects with manufacturer Planning a proper funding goal and deliver The power of reassurance in purchases and conversions [clear-line] Links Revols.com Command Partners Onkyo Other Cool Projects HAX Accelerator LiveInFarms Grasp Bike Lock Connect with Daniel and Navi Revol's Facebook @revolsound Love the Show? Leave us a Review
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Why Crowdfunding CANNOT Work as a Private Label Launch Strategy – ATK120
Private labeling's a powerful way to build a business...but will it work for crowdfunding campaigns? Can creativity and hardwork be shortcut on Kickstarter to create success and what do you NEED to know about the future of ecommerce as it's unfolding today. A Private Label Fallacy Around Crowdfunding What is the "essence" of crowdfunding and how knowing that can help you fund your campaign Why certain projects and startups succeed where others fail The reason private label is powerful for Amazon and AWFUL for crowdfunding How to use Amazon fulfillment and FBA tactics to sell more products sooner Why storytelling and startup history are critical to Kickstarter The reason crowdfunding IS NOT A MAKE MONEY ONLINE STRATEGY How Kickstarters can grow and scale with Amazon and other channels What you need to know NOW about Amazon and business growth The Indiegogo with ultimately defeat Kickstarter Why creation and innovation are critical to success How some channels are specific to certain audiences [clear-line] Links From the Show FBA ALLSTARS - My Step One to 7 Figures Amazon Podcast Love the Show? Leave us a Review [clear-line] [clear-line] [clear-line]     Crowdfund Academy Listener Special [clear-line] [clear-line]
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Scuba Steve's Underwater Adventure Kickstarter Success Story – ATK119
Scuba Steve time....the underwater adventures of an inventor and entrepreneur crushing Kickstarter, funding in days and turning a personal passion and project into a crowdfunding success story. Yeah, you should tune. The PakPod Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] Success Quote "I just need to know what I need to know next." Key Crowdfunding Takeaways Why you NEED to bring your own crowd ahead of time Challenges creating manufacturing and production times How to scratch your own itch for product creation Why some startups NEED help and team to succeed What inventors must learn about entrepreneurship and design Why partnerships are powerful business boosts The power of proof and testimonials How hard a Kickstarter campaign can be to run Why making money makes making money easier Ways to cross-promote crowdfunding projects The power of mindless brainstorming Why startups should fail fast, faster The reason ideas are worthless [clear-line] Links pakpod.com [clear-line] Connect with Steve Pakpod's Facebook Pakpod's Twitter Love the Show? Leave us a Review [clear-line] [clear-line] [clear-line] Crowdfund Academy Listener Special [clear-line] [clear-line]
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Post Kickstarter Power Business Growth – Ecommerce, Retail, Amazon, Profit… ATK118
Crowdfunding kickes ass...but what happens next? Funding and focus and are needed to grow and scale your startup and without a proper plan to build and succeed, your business is sure to stagnate and fail. So, let's talk post-Kickstarter ecommerce, Amazon, retail and IP to really boost the odds of long term, profitable success for your startup... Sound good? Post Kickstarter Business Basics Covered Why ecommerce is an easy transition from crowdfunding to fully fledged business How buyer and traffic channels can rapidly accelerate the startup growth curve Why I'd almost ALWAYS recommend product entrepreneurs put effort into Amazon sales How to use Amazon fulfillment and FBA tactics to sell more products sooner What entrepreneurs ought to know about the challenges and payoffs of retail sales The reason big box stores still DOMINATE the retail market Why Kickstarter creators should plan for the future before pushing out campaigns What I think about dropshipping and what early entrepreneurs NEED to know now The role of licensing and IP in invention and business Why Silicon Valley and venture capital create interesting options for tech crowdfunded startups How some startups sell out for big bucks FAST What it takes to build a successful, scaleable product company post-Kickstarter [clear-line] Links From the Show FBA ALLSTARS - My Step One to 7 Figures Amazon Podcast Post Kickstarter Ecommerce Guide Amazon FBA and Post Kickstarter Guide Love the Show? Leave us a Review [clear-line] [clear-line] [clear-line] Crowdfund Academy Listener Special [clear-line] [clear-line]
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A Sports Startup Taking Hardware to Kickstart the Season – ATK117
It's GRIDIRON Gameday time with an NFL hardware product pushing sports experience and fandom to the next level with Kickstarter creativity. Today fans and founders join the show to share the 2 year journey creating and testing a cool new sports app-enabled device and drop insight into what it takes to succeed and persevere with tech. The Referee Ralph Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] Key Crowdfunding Takeaways How cofounders can start a project with a simple idea Challenges creating hardware/software tech startups What it takes to crowdfund a sports related business How to focus on customer discovery to discover which features are vital to success What to do when you NEED product development and technical help Why product development always takes longer than expected The reason Kickstarter marketing is critical before launching How to decide what works and what doesn't with development Why videos are critical to crushing a crowdfunding campaign [clear-line] Links refereeralph.com [clear-line] Connect with Brian and Jim Referee Ralph's Facebook Love the Show? Leave us a Review [clear-line] [clear-line] [clear-line] Crowdfund Academy Listener Special [clear-line] [clear-line]
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Why Software Sucks for Crowdfunding and How App Entrepreneurs Can Still Succeed – ATK116
Hey guys, I've got BIG news. Art of the Kickstart will be undergoing so big, super helpful crowdfunder changes in the next couple weeks so I hope your excited and ready to rock. More in next episode. For now let's look at software, the conundrum app founders face, why crowdfunding can kill software dreams and how to help stubborn app startups succeed with Kickstarter! Key Crowdfundings Software Takeaways Why app and software projects almost never fund via crowdfunding How backers view apps and how to overcome objects Why I'd almost never recommend Kickstarter to create a cool new software startup How to add value with reward tiers to make the inexpensive appear premium What early adopters and early access can mean for a software startup The big mistake technical founders make when working to launch via crowdfunding Why focusing efforts can make the difference between crowdfunded app successes and failures The role of complementary products in pushing campaign success Why Silicon Valley seems a better route for most high growth tech startups [clear-line] Love the Show? Leave us a Review [clear-line] [clear-line] [clear-line] Crowdfund Academy Listener Special [clear-line] [clear-line]
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Crowdfunding German Engineered Performance Apparel – ATK115
Today German triathlete and sports tech founder Sebastian shares the 6 year story growing and scaling an athletics apparel company, the ups and downs and their crowdfunding campaign experience thus far. Runners and sports startup guys beware, this guy is taking action and it's time to take it to the next level. The HippZip Kickstarter Campaign Success Quote "Go Big or Go Home."   Key Crowdfunding Takeaways What can happen when you take a big risk on a decision decision Challenges existing businesses have when attempting to crowdfund a project When it is time to think about expanding an existing product line How to slowly, steadily build a profitable sports company without a lot of cash What to do when your company is in too narrow of a niche The big mistake most every Kickstarter makes when it comes to marketing Why the middle of a crowdfunding campaign is always a grind and how to overcome it The value of innovation in product launches Why an awesome Kickstarter video can't necessarily nail the entire funding process What big companies know that startups need to catch up on to compete   Links hippzip.com Connect with Sebastian HippZip's Facebook Love the Show? Leave us a Review    
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Building a Better Tech Tracking Device for Smart Car Connectivity – ATK114
Today a killer tech company just featured on ABC is changing the world of automotive connectivity, bring smart tech to your car - prevent texting and driving, forgetting where you parked and so much more. This is tech founders 101 and ways to uplevel your inner Steve Jobs to sell more stuff! The AwareCar Kickstarter Campaign Success Quote "Whatever you do, give your best."   Key Crowdfunding Takeaways Ways to turn a simple tech product into a solid business model Challenges engineers and technical founders face marketing a product When it is time to think about entering an accelerator How to progress after a successful Kickstarter campaign What college fails to teach you about entrepreneurship The future of connected, smart computing Why dumbing down tech products is the smartest thing ever! The value of advisers and business experts helping out inexperienced entrepreneurs Links awarestack.com Connect with Dani @awarestack AwareStack's Facebook Love the Show? Leave us a Review   Crowdfund Academy Listener Special
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Students SEVEN Figure Eco Kickstarter Innovation Attacking Age Old Caffeinated Consumer Habits – ATK113
University students supercharge a revolutionary, eco-friendly water cooker and raise a ridiculous 7 figures via Kickstarter - here's how they did it! Miito's making waves with media, exposure and mistakes while fighting to transform age-old customer habits, the paradox of innovation unfolds. The Miito Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] Success Quote "Make mistakes and make mistakes fast." [clear-line] [clear-line] Key Crowdfunding Takeaways How much media is right and is early exposure good? Why if it works, just roll with it is critical to entrepreneurship What goes into product innovation and brainstorming? How to progress from a massive Kickstarter to a more mature business model Changing from a college engineering project to large scale tech startup The challenge of changing human behavior Why patents and intellectual property are important The raw value of advisers and business experts helping out How future focus is hard with here and now business succcess The value in constant product development [clear-line] Links pocketnc.com OffScreenMagazine.com [clear-line] Connect with Jasmina @projectmiito Miito's Facebook Love the Show? Leave us a Review [clear-line]     [clear-line] [clear-line] Crowdfund Academy Listener Special [clear-line] [clear-line]     [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Hundreds of Thousands to Radically Innovate the Maker Movement With Personal CNC Power – ATK112
Massive success for the maker movement. Today CNC startup PocketNC shares a 4 year roller coaster preparing the world's greatest 5 axis machine to DIY doers and hackers everywhere...and did I mention they raised over 1/3 of a million dollars in the process! Here's how to crush a hardware/software startup! The PocketNC Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] Success Quote "Just get going (you'll find help along the way)" [clear-line] [clear-line] Key Crowdfunding Takeaways How to get started with a high tech hardware project The power of tinkering and maker mentality to create What goes into scraping a product to pursue another How to stay excited and funded over the process of product development The reason hackers and Arduino are unleashing entrepreneurial advancements How open-source software allows startups to scale and grow Startup transparency strategies to build up a backer launch list The importance of trust in big product pitches How Kickstarter companies can manufacture themselves to keep quality consistent The value in perfecting a product and waiting to launch The value of preorders in post-Kickstarter growth! [clear-line] Links pocketnc.com [clear-line] Influential Book Bootstrapping Your Business: Start and Grow a Successful Company with Almost No Money Connect with Michelle @pocketnc PocketNC's Facebook Love the Show? Leave us a Review [clear-line]     [clear-line] [clear-line] Crowdfund Academy Listener Special [clear-line] [clear-line]     [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Hackers Half a Million for Kickstarting a Open Source, Ergonomic Keyboard to Transform the Way We Work – ATK111
Half a million for a hacker keyboard changing the way the world types. Today inventors Kaia and Jesse join to share how opensourcing, building mailing lists and customer testing created a gamechanging ergonomic accessory that has dominated Kickstarter to date. The Keyboard.io Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] Success Quote "Learn how to throw yourself towards the ground and miss." "The best time to have started your community building and built your mailing list was two years ago, the second best time is today." [clear-line] [clear-line] Key Crowdfunding Takeaways How a startup collapse can create a business blast off The power of open source products and information Why transparency takes startups to the customer level How open-sourcing allows hardware products to improve over time and engage users The reason beta testers are big market validators for entrepreneurs How to perfect product testing for serious success Startup funding and thoughts on small scale investment The importance of preparing in advance for manufacturing and production runs How to organically grow a mailing list for product launches The importance of connections with big organizations Why a road trip promotion powered Kickstarter success The importance of getting products in front of people What happens when you agree with customer criticism [clear-line] Links keyboard.io [clear-line] Influential Book How to Win Friends and Influence People by Dale Carnegie Connect with Kaia and Jess @keyboardio Keyboard.io's Facebook Love the Show? Leave us a Review [clear-line]     [clear-line] [clear-line] Crowdfund Academy Listener Special [clear-line] [clear-line]     [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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LeBron James, Entrepreneur On Fire and the Keys to Creating 7 Figure Startup Success – ATK110
Build a business ON FIRE with John Lee Dumas. John joins to share the critical characteristics and lessons of 1000s of successful entrepreneurs and the importance and effect of dedication and daily change to growing a 7 figure business in under two years. Success Quotes "If you want to be, DO." "You are the average of the 5 people you spend the most time with." -Jim Rohn Firestarting a Freaking Awesome Business! The power of branding and messaging Why dedication is everything to reach success How to scratch your own itch to create your startup's unique selling proposition(USP) Why practice makes better How to deliver value Why it's important to understand your strength and partner for skills The key attributes of successful entrepreneurs How to mature and outsource to increase business growth Why lifestyle matters in planning for the future How the little things lead to massive results Why it pays to push forward without all the answer Links We Talk About entrepreneuronfire.com John Tweets Too @johnleedumas Business Books The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness The Compound Effect Love the Show? Leave us a Review     [clear-line] [clear-line] [clear-line] Crowdfund Academy Listener Special [clear-line] [clear-line]     [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Increase Business Efficiencies, Outsource Unsexy Tasks and Diversify Income Streams with a Brilliant Business Insight into the Truth of 80/20 Entrepreneurship – ATK109
Blast off the efficiency of your business and build a physical product recurring juggernaut while diversifying incomes and outsourcing unsexy tasks...that's what internet entrepreneur Ryan Lee and I discuss today and 80/20 effective of upleveling your business. Tune in to think outside the box and build a better, more sustainable startup! Success Quotes "Don't write like a copywriter but communicate like a friend." Smart Drugs and Entrepreneur Upleveling The power of authenticity in  marketing and sales Why everything needs to be about the end user - tell stories! How to create an entrepreneurial initiative The effect of small steps towards huge success How to take advantage of new opportunities to maximize a technology Why it's important to diversify your business The way to outsource and grow your team effectively If you don't need it, don't do it - OUTSOURCE! Why customer service creates incredible insight into the business ***The real 80/20 effect on business***Become more effective How to focus on the most the important drivers in your business Why you should not feel guilty about breaks and the importance of breaks in business How to incorporate recurring revenue into physical products businesses Why subscription services creates a killer business model How affiliates and outside the box thinking increases bottomline Links We Talk About ryanlee.com Ryan Tweets Too @_ryanlee Business Books The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results Ready, Fire, Aim: Zero to $100 Million in No Time Flat Scientific Advertising Love the Show? Leave us a Review     [clear-line] [clear-line] [clear-line] Crowdfund Academy Listener Special [clear-line] [clear-line]     [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Nootropics, A New Race of Humans and Entrepreneur Enhancements for Serious Startup Success – ATK108
Startups and entrepreneurs are enhancing cognitive performance and business success like never before. Today Smart Drug Smarts founder Jesse Lawler joins to share the evolution of nootropics, hacks to boost mental performance, predictions on wearables, tech and the quantified self movement and much more. Sci-Fi startup time... Success Quotes "When going through hell, keep going" - Winston Churchill Smart Drugs and Entrepreneur Upleveling Why entrepreneurs need to keep going and changing Ways past job experiences push us in other directions How to get people and employees charged up Building up to 17 employees and overcoming your weaknesses How find a cofounder to complement your skill set What are noootropics and how are people using supplements to boost performance The taboo effect outside the norm productivity L-Theanine - Coffee without the jitters! Fish Oils - Boost your brain! The importance of diet in long term health and success How drugs research into preventing Alzheimers create neuro-enhancers today Where smart drugs are going in the future How wearables and quantified self are exponential evolving Will technology create a "new race" of humans Links We Talk About smartdrugsmarts.com longegity.com Jesse Tweets Too @lawlerpalooza Love the Show? Leave us a Review     [clear-line] [clear-line] [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Brothers Kickstarting a High Tech Hardware Sports Tracker for NCAA Athletes and Beyond – ATK107
Athletic brothers opening the Internet of Things and hardware tracking to sports performance and hydration. Trago's already funded their Kickstarter and working the marketing and PR to push high tech performance and customer focused creativity onward. Tune in for mistakes with the media, email marketing strategies and ways to fund fast! The Trago Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Success Quote "The job is never done until the tools are put up." [clear-line] [clear-line] Key Crowdfunding Takeaways The dynamics and benefits of building a business with the family How the environment inspires startup tech product ideas Why sports affect startups What the biggest hardware product challenges and how to deal with them When founders NEED to bring in outside experts Ways DIY are transforming prototype products - 3D printing! The benefits and powers of entrepreneurial hubs Move forward or die, the importance of progression to perfection How to control aspirations to not get overwhelmed - too many startup opinions High profile testimonials and how to get them The importance of understanding customer needs, not ideals What research shows for product design and market validation Why multiple mentors are better than one How to time press pitches for better campaign coverage Strategies to hack list building launches [clear-line] Links trago.co buzzsumo.com [clear-line] Influential Book Man's Search for Meaning Connect with Jac @drinktrago Trago's Facebook Love the Show? Leave us a Review [clear-line]  
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Neil Patel's Kickstarter Crash Course on Internet Marketing, Customer Acquisition and Startup Growth – ATK106
Neil Patel joins today and breaks down post-Kickstarter internet marketing, customer acquisition and sustainable business success. Today interviews is full of strategies to boost conversions, grow your business and get products profitable as quickly as possible. Enjoy! Neil Patel Marketing Gems How physical product entrepreneurs can get exposure Way guest posts are a great strategy to build an audience Repeating customer strategies for sustainable sales Building a mailing list to acquire customers How and why to use autoresponders Split testing for product startups and what you need to know The power of customer surveys and analytics Passion vs profit for startups - you must solve problems! Should your startup take outside investment or not The importance of agility and pivots in startup team success How to execute and focus on customers vs founder desires Crowdfunder strategies to post-Kickstarter internet marketing How to learn effectively from past mistakes Why me-too businesses and products are lame and not successful in long run Neil's Businesses are Badass! HelloBar - Opt-ins on your site CrazyEgg - Heatmaps and customer tracking QuickSprout - Blog on incredible marketing tactics KISSMetrics Neil Tweets Too @neilpatel Love the Show? Leave us a Review     [clear-line] [clear-line] [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Building a Youtube Channel to One Million Followers and Video Strategies to Sell and Engage an Audience with Austin Evans – ATK105
Brands are building out Youtube Channels to grow audience and gain fans and customers. Today Austin Evans, a Youtube tech and product star with near a million followers joins the podcast to help entrepreneurs and crowdfunders uncover the power and potential of Youtube marketing - including Youtube SEO and strategies to sell with ultra-engaging product videos! Youtube Marketing and Product Videography Unlocked The ins and outs of Youtube marketing How to start with Youtube and build up to almost a million subscribers Why it's awesome and awful to be an early adopter Video mistakes everybody makes and how to avoid them How to create an engaging product video and what makes it great Strategies to come through on camera and crush your Kickstarter video The power of testing and experimentation Product pitch strategies to get Youtube exposure The crowdfunding changes coming with Youtube and Indiegogo affiliates How to win the Youtube SEO formula Understanding your audience and tailoring branding and messaging to make an impact Links from the Show Austin's Epic Youtube Channel Austin Tweets Too @austinnotduncan Love the Show? Leave us a Review     [clear-line] [clear-line] [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Scaling a Startup for Retail Sales and the Post-Kickstarter Process of Product Manufacturing – ATK104
Today we're talking China sourcing, manufacturing and building business designed to dominate retails sales. Platform88 founders and product production specialists Jacob Rothman and Jason Wong join Art of the Kickstart to share their experience working with brands, big and small, to bring physical products into retail chains around the world. The interview's incredibly helpful for Kickstarter creators looking to scale and grow quickly and is a must for any considering manufacturing abroad. Product Creation and Manufacturing Insights Why understanding China from afar is incredibly challenging The two types of Kickstarters and the challenges for each Manufacturing in the US vs finding factories in China Retail arbitrage and how big businesses discounts work for online sales How hard it is to use Alibaba and what to look for in a manufacturer. Understanding business models and retail margins The extra challenges startups miss on retail sales How to choose the best business model for your startup The consolidation of retail and what it means for entrepreneurs How to manage supply chains and scaling a startup's manufacturing Why design for manufacturing MUST be done directly with your factory The value of getting your feet wet with visiting China factories Links from the Show Alibaba issues and what to know Platform88 Find Jacob and Jason on Twitter @Platform88net jason.rothman@platform88.net jason@platform88.net [clear-line] Love the Show? Leave us a Review     [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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The Amazing Amazon Sales Engine – Private Labeling and Product Creation – ATK103
Scott Voelker, the Amazing Seller joins Art of the Kickstart today to share his success story sourcing and selling private label products via Amazon FBA(for more on this, see this post). During the interview Scott, a past life internet marketer turned private label product convert shares his story and strategies he's used to a grow exponentially over 6 months in business and tactics crowdfunders or physical product entrepreneurs can use to leverage Amazon as a sales channel for success. Ps. This was recorded on same day as Seth so the echo issue is still here, sorry. New episodes will not be like this but content is golden. Amazing Amazon Insights from Scott: Why family can be a driving force behind a successful entrepreneur The progression of entrepreneurship and building new businesses What it is private labeling and how does it work Retail arbitrage and how big businesses discounts work for online sales How to create your own brand and build a customer base Why competing on price is a surefire strategy to failure The evolution of ecommerce, online business and Amazon How Amazon allows you to track customer demand and competition to plan products The importance of customer service in long term sales and testimonials Strategies to automate Amazon success Why building business upon an existing channel speeds the sales and testing Learn More About Amazon and Check Out Scott's Podcast The Amazing Seller My interview on Scott's podcast - crowdfunding for private label products FBA ALLSTARS - My new Amazon FBA Podcast Find Scott on Twitter @scottvoelker11 [clear-line] Love the Show? Leave us a Review [clear-line] [clear-line]     Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Seth Godin on Thinking Bigger, The Dip and Legacies that Last – ATK102
Seth Godin joins Art of the Kickstart today for an enlightening and inspiring break from our typical crowdfunded creation saga. In today's interview with author, entrepreneur, icon and all-around great guy, Seth and I breakdown his views on success, sustainable business and building a legacy to be remember and loved by. I was personally shocked by some of Seth's views but in retrospect agree with most all of what he shares and think entrepreneur and Kickstarters are in need a massive wake up call. Ps. Sorry about the slight echo, recent move to Vietnam but will solve for future episodes. Startup Gold From Mr. Seth Godin: Why hustling's the wrong way to get ahead in business and why hustlers never win. The delusion of Kickstarter and why successful campaigns fail What it means to really think bigger Why "winners never quit" is a BS mindset How to have an overnight success and the Raman woes behind the scenes Why most products on Kickstarter are pointless How to build a business and following the right way Why Seth's Kickstarter raised over $250k and fully funded in just 3 hours The concept of the Dip and planning for pain before starting your startup Seth Blogs Daily, Worth Checking Out: Seth's Blog sethgodin.com Find Seth on Twitter @thisissethsblog A Few Great Books by Seth Permission Marketing: Turning Strangers into Friends and Friends into Customers Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter The Dip: A Little Book That Teaches You When to Quit (and When to Stick) All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All What to Do When its Your Turn (and its Always Your Turn) Transcript Matt Ward: Art of the Kickstart, Episode 102. Welcome to theartofthekickstart.com, where entrepreneurs are constantly pushing the envelope to build businesses of greatness. Inventors are innovating, creating the products of the future, and backers stand strong for what they believe. These are some of the great thinkers, investors, and leaders of our time. Here are their stories. Welcome to Art of the Kickstart guys. Today I am absolutely thrilled. We have an incredible guy on the line. We've got Seth Godin, someone who needs no introduction. We'll give him a little one anyways. He's an author, businessman; I'm pretty sure you know what he's done. Thanks for coming today Seth. Seth Godin: It's a pleasure. I will be as helpful as I can. Thanks for doing this. Matt Ward: I imagine you're going to be pretty helpful. I've read a couple of your books. They've been very impactful, and that's why we're reaching. First with Art of the Kickstart, we like to start with a life quote, a success quote, but they a get a bit bland, and I think that you can go a little bit deeper than that. What's the worst piece of advice that you hear pushed around the business circles that founders fall for? Seth Godin: Twenty-five sure fire ways that you can guarantee succeed tomorrow by deceiving people, finding shortcuts, hustling, putting yourself out there, and generally being selfish. Matt Ward: Hustling, I think that's absolutely true. We talked about this before. I think you take a long ball approach to this, that a lot of founders, I mean it's tough. Let's face it, you're in a situation where you're financially set. How does someone coming up in the ranks take an approach like this and become successful? Seth Godin: I'm sure that was a deliberately provocative... Matt Ward: Oh absolutely. Seth Godin: Thought which I truly appreciate, here's the deal. If you don't have time to do it right, when exactly are you going to find the time to do it over? I was on the edge of bankruptcy for almost eight years. I, at one point my company had to send somebody by car to pick up a check, because if we had waited for Federal Express we woul...
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Can I Run a Kickstarter and an Indiegogo Crowdfunding Campaign at the Same Time – ATK101
Updated May 2, 2018. As an entrepreneur looking to successfully build a product-based business through crowdfunding, you may be wondering: if Kickstarter has X number of backers and Indiegogo has Y number of users, why not run a campaign simultaneously on both - more backers, more exposure, more overall funding, right? This is a common misconception, something founders frequently find themselves asking, and is worth looking into. Thinking about running a crowdfunding campaign? Here's what you need to know! 11 Reasons Simultaneous Kickstarter and Indiegogo Projects are an Awful Idea 1. Multiple campaigns splits your network Some of your friends and family will back one campaign, while others will back the second campaign. 2. Smaller network means less initial funding from friends and family With fewer people visiting each campaign page, you'll have less funding on each page as well. 3. Less early funding = less virality Without going at least semi-viral and expanding beyond just friends and family contributions, your company can never succeed. For entrepreneurs, crowdfunding provides not only the funding to bring the project to live, but more importantly market validation, a dedicated audience, and product ideas and suggestions, which will ultimately help your company grow and evolve over time. 4. Poor rankings mean less organic backers In general, the majority of crowdfunding backers browse the most popular pages. These are usually the vetted products with social proof, the coolest projects, and the campaigns most likely to succeed. To get in on these opportunities and really kickstart your business, you need to be on the popular pages and dominate - which means you need as many backers as possible. 5. Mismatched marketing isn't effective Kickstarter success almost always comes down to marketing success, which is largely determined by effort. You'll be pitching publications until your fingers tire, your mind fades and you fall asleep at the computer - anything to make it happen. One big blog post, one exclusive or product review, this can make a massive difference in funding and getting that kind of exposure takes effort, brute force effort. Well, what happens when you split this time and energy between campaigns? You won't be able to easily pitch both projects to journalists and bloggers, and anyone who finds your story will likely be a bit confused and put off by your disjointed goals. 6. More options makes things confusing Most of your network wants to help. Ask nicely and a nice portion will do anything within reason to help support your success. Keeping it simple with one campaign makes it easy. 7. Backer bias against being the "other woman" Crowdfunding gives a typical product launch a more personal touch. Your story and mission are as much a part of your success as your product. The trust and loyalty a crowdfunding project cultivates with backers can be easily damaged by a multiple-campaign approach. With two options, suddenly backers become just a source of money, rather than a meaningful part of the story and business. 8. More work, less results Launching campaigns on Kickstarter and Indiegogo at once requires significantly more work than a single platform launch, with a minimal return on the investment of your time. 9. Fulfillment will be a nightmare One of the biggest and most unexpected hurdles crowdfunders face following a successful Kickstarter or Indiegogo campaign is fulfillment. Between manufacturing mishaps, actually communicating with backers and getting shipments, labels and packaging perfect - fulfillment isn't easy With multiple campaigns, fulfillment becomes even more difficult. Suddenly you're dealing with two different platforms and two different sets of backers. 10. Extra rules and regulations Indiegogo and Kickstarter are the undisputed champions of crowdfunding. Despite their success though, they are inherently different and competitive. For you,
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Building a Better Tent – Unique Selling Propositions and Niche Markets – ATK100
An Irish invention improving upon the age old of struggles of camping...tune in for a deep interview on overcoming corporate and building a high end, completely original company looking to make massive waves in the retail distribution for outdoorsy products. The Thermo Tent Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Success Quote "You can't build a business in one month but you can certainly destroy a brand in a month." [clear-line] [clear-line] Key Crowdfunding Takeaways Will people pay for it - the critical question to product success Ways to deal with bad suppliers and find factories to work with Strategies for China sourcing products Why you must solve your own issues for better product design The reason big companies don't always build the best products Ways to target customers and niche down for success Post-Kickstarter strategies for distribution and growth The role of tradeshows and partnerships in product scale Understanding intellectual property and what you need to know The importance of professionalism in product-market fit The power of mission in business success [clear-line] Links thermotents.com [clear-line] Influential Book Of Permanent Value: The Story of Warren Buffett/2015 Golden Anniversary Edition Connect with Alex @thermotents ThermoTent's Facebook Love the Show? Leave us a Review [clear-line]  
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The Entrepreneurial Adventure of Product Sourced Manufacturing in China – ATK099
Hey guys I would like apologize for the massive hiatus. As some of you may know, I am currently living and working in China directly with my manufacturer for Shido Stand to try and prep the world's coolest and most portable standing desk for Kickstarter. The thing is though, I speak ZERO chinese, do not have an interpreter and have learned a ton in the process of being on the ground in manufacturing central. This podcast is a bit off the cuff, a solo spiel where I try and share what I have learned about sourcing, dealing with suppliers and the daily hassles and unexpected adventures of living in China. It's pretty short, actionable for you and hopefully helps you on your journey to a kickass Kickstarter company and beyond. For more insight into the topic of China sourcing and manufacturing, check out the following posts and podcasts: 9 Necessary Tips for Startup Manufacturing and Moving to China China Sourcing Strategies PLUS Alibaba to Build a Serious Supply Chain for your Startup The 7 Habits of Highly Ineffective Alibaba Sourcing Cheers, Matt
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KANO’s $1.5 Million Open Source Computer Company and their Startup Story – ATK098
Kano raised $1.5 million to put computer kits, technology and innovation in the hands of the world. Here's how a small group of motivated geeksters looking to change the world actually did. Education and empowerment by building an open source computer company... The Kano Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Success Quote "Nothing can stop an idea whose time has come." -Victor Hugo [clear-line] [clear-line] Key Crowdfunding Takeaways Why it's critical to build a business around an idea When it's time to revolutionize How simplifying technology creates a mass market appeal Mass market vs niche products and what focus on The importance of testing products across the planet and listening to customer feedback Why entrepreneurs ought to look to the future The story strategy and how your company plays into success Why mixing arts and science - logic and creativity is how to appeal to people Authenticity's effect on startup success How to learn anything and build a business for the new world The power of hands on physical products [clear-line] Links kano.me [clear-line] Influential Book How to Win Friends & Influence People The Hero with a Thousand Faces (The Collected Works of Joseph Campbell) Connect with Alex @alexnklein @teamkano Kano's Facebook Love the Show? Leave us a Review [clear-line] [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Capturing Kickstarter Interest with Millions, Moment and an Passionate Pitch – ATK097
Today Marc Barros, the man behind Moment's more than $1 million in creative Kickstarter funding joins to share strategies for conceiving companies, building products and scaling a successful business. Worth a listen if connecting with Kickstarter backers and building a multi-campaign based Kickstarter company sounds awesome to you. The Moment Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Success Quote "Just do what you're passionate about." Key Crowdfunding Takeaways Why it's much easier creating a Kickstarter success the second time When it's time to use crowdfunding to validate a product How technology is transforming products and industries Why it's important to be passionate about a product or project The importance of adding employees and ideas slowly What makes a successful company culture Powerful strategies for prelaunch buzz and Kickstarter success Why story wins backers over on Kickstarter Going from a product to a company and growing a business How make your photography pop and why you need designers on the team Links momentlens.co Marc's Post: HOW WE RAISED $450K ON KICKSTARTER [clear-line] Connect with Marc @marcbarros @moment MomentLens' Facebook Kickstarter Love Peak Designs Nude Audio Studio Neat Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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The Unsatisfied Inventor that Now Looks Like a Tech Startup Genius – ATK096
Turning serial ideas and inventions plus shitty job to play the bills into a revolutionary consumer products company...that's what Ryan Frayne did. Here's how seeking solutions and never being satisfied led to a breakthrough technology from an unlikely source and a startup that crushed it on Kickstarter. The Windcatcher Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Success Quote "There’s plenty of crappy jobs but you only have one life, make most out of it" Key Crowdfunding Takeaways Why you don't get lucky out of the gate and strategies to keep going How shitty day jobs can empower inventors to grow Why licensing's a terrible idea for product creators The reason Kickstarter crushes big companies for launching business Why trademarking in China can be a gamechanger One way to turn common issues into killer product idea...why entrepreneurs are efficient and lazy Why inventors can never be satisfied with a product The best strategy to vet product ideas How lean startups and putting products out there starts success Links windcatchergear.com [clear-line] Books Mentioned Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant @WindcatcherGear Windcatcher's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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China Sourcing Strategies PLUS Alibaba to Build a Serious Supply Chain for your Startup – ATK095
Sourcing products from China can be nightmare, but it's necessary for Kickstarters and entrepreneurs. Today Matt Kowalak brings a decade of product sourcing expertise to help businesses find suppliers and manufacturers to help their companies grow and increase product profit margins. It's China Product Sourcing 101....plus a ton more! Key Business Takeaways(I know it's a lot!) Ways to turn teaching English abroad into an incredible life experience Why entrepreneurs often make awful employees How to find business partners and cofounders to create powerful enterprises The keys to sourcing products from China and strategies to make it happen Alibaba vs sourcing agents and understanding Chinese manufacturing Why you've got to have a vision to create a story worth telling How having history makes products seem more real and valuable Why entrepreneurs must understand 100% product production to get it right The reason creators must take responsibility for product rather than relying on manufacturer Getting factories on board for small run Kickstarter campaigns The pros and cons of living near your factory The 10% padding rule to supply chain success How to understand the mindset of manufacturers for success Lead time and looking at how it affects your business planning Juggling suppliers and startup management strategies for sourcing Anticipating issues before they arise and planning for success The reason you NEED multiple suppliers to stay safe Links chinaopportunitypodcast.com tropicalmba.com [clear-line] Connect with Matt @mattkowalak [clear-line] Shido Stand The simple standing desk that does more.   Learn more now! [clear-line] Love the Show? Leave us a Review     [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Storytelling Strategies to Captivate Customers and Create an Industry Icon Brand – ATK094
Turn a Kickstarter company into an incredible story that sells itself and practically pulls backers into the journey. Today storyteller Michael Margolis breaks down the keys to brand domination and building a business consumers can't get enough of...prepare to become Steve Jobs - maybe...??? Business Success Quote "We teach what we most need to learn." Key Business Takeaways Why you need inciting incidents to galvanize the tale of team How passion and purpose balance into business and life How to turn a product business into a beautiful story customers connect with The reasons consumers connect with brand stories Ways to take advantage of unique skills and family fun for professional prowess Why you've got to have a vision to create a story worth telling How having history makes products seem more real and valuable Why engaging stories elevate the value of a product Strategies to increase the perceived value of a product The power of pedigree in long term business growth The reason stories grow and evolve every time it's told Why your story is 100% about your audience Why undeniable stories are about making the product understandable How to overcome doubts and fears about being in the limelight Why being a disruptor isn't all good How to build a brand team and co-founder Links getstoried.com/redpill Epic Business Books Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Resonate: Present Visual Stories that Transform Audiences Connect with Michael @getstoried Get Storied's Facebook [clear-line] Love the Show? Leave us a Review     [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Slogging Out Startup Success with the TropicalMBA and How to Build a Million Dollar Product Business – ATK093
Today we're taking business and startup success to the next level when Dan Andrews of the TropicalMBA drops some serious insight on what it takes to build a million dollar product business and how find success sourcing and manufacturing products. Key Business Takeaways Why you need to leverage your own business talents How passion and purpose balance into business and life How to find a balance in your startup The reasons work/life balance isn't real What happens starting two businesses simultaneously Why you've got to make massive risks to build a business How having multiple startups can save your company from failure How to turn lifetime value into long term business success The difference between B2B and B2C startups and how to succeed Why you should sell your product for way more than you expect Sourcing strategies and the best ways to find manufacturers The reason getting your hands dirty is critical to a successful product How long it takes once your prototypes are ready to get a product perfected for Kickstarter Why sourcing products is hard and why you must take responsibility for the product Growing and scaling a business post-Kickstarter Why retail isn't a good experience for entrepreneurs How to build a brand team and co-founder Links tropicalmba.com moderncatdesigns.com [clear-line] Epic Business Books The 7 Day Startup: You Don't Learn Until You Launch Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm The Winds of War Connect with Dan @tropicalmba Tropical MBA's Facebook [clear-line][clear-line] [clear-line] My Coming Kickstarter The on-the-go laptop stand that doubles as your computer's case! [one-half-first][/one-half-first][one-half][/one-half] [clear-line] [clear-line] [clear-line] Grab Yours When We Launch! Love the Show? Leave us a Review     [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Pulling the Plug on a Failing Kickstarter and Preparing to Rock the Relaunch – ATK092
David's Kickstarter campaign didn't go as planned. Our entrepreneur launched and fell flat cause he didn't have the time and preparation necessary to succeed. Today we examine Kickstarter launches, when to pull an unsuccessful campaign and preparing to relaunch and crush your crowdfunding campaign. David's an awesome Art of the Kickstart listener and got a great product...now he's just working towards rocking it. Brushlogger's Kickstarter Bio Key Crowdfunding Takeaways Why even average people can create successful Kickstarter products How to startup business brainstorm products How to know when to pull the plug on a Kickstarter campaign The best way to validate your product idea The reason intellectual property isn't an end all to success Why great ideas in your head aren't always what people want to purchase How to turn a silly adult problem into a profitable health product Keep it simple stupid, get that product out there ASAP How to react to an unsuccessful Kickstarter campaign Advance strategies for viral product sharing Why planning your project launch takes longer than anticipated How to find incredible entrepreneurial communities for much needed startup support Succcess Quotes "When you wanna succeed as you wanna breath, then you will be successful." Links brush-logger.com [clear-line] Epic Business Books Think and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century How to Win Friends & Influence People Connect with David @brushlogger @ionzenith BrushLogger's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Turning a $650k Kickstarter into an Sustainable, Scalable Business Built to GROW – ATK090
Looking to find incredible startup success post-Kickstarter? Synek System raised an ridiculous $650k, here's the story after crowdfunding of creating a powerful, partner focused distribution network and pitfalls to avoid post-funding. We cover pivots, partnership strategies and long term visions to uncover the secret maintaining momentum and business success after crushing your Kickstarter campaign...enjoy. The Synek Kickstarter Campa ign Key Crowdfunding Takeaways What happens after a successful Kickstarter campaign How to find effective post-Kickstarter partners to work with The challenges of rapid growth after crowdfunding Why entrepreneurs ought to explore the B2B market The way create strategies and pivot points for a startup Why large scale growth requires niched down One incredible way to get backers involved in the company after your campaign Why small commitments turn into profitable partnerships and sales They dynamic of multi-mission companies and follow-up Kickstarter campaigns How to keep backers in the loop Why startups are anything but glamorous How to eat, sleep, live and love your company Links syneksystem.com Connect with Michael @SynekSystem Synek's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Taking a Proven Concept to New Markets and the Challenges of Expansion – ATK089
How do you take a proven product and pivot, expand and enter new markets? Today Ecofarm founders Alex and Nacho are sharing their startup story inspired by American aquaponics and crowdfunding to create a similar sustainability focused success. If you've ever considered a cofounder we dig into the dynamics of business partners and best practices for finding a suitable startup teammate. The Ecofarm Kickstarter Campaign Key Crowdfunding Takeaways Why your first idea is never your best How to find cofounders for your startup to succeed The reason it's challenging to build a crowdfunding business while based in Europe Why entrepreneurs and individuals with different perspectives create a strong combination The way to pivot products and ideas from other markets to match your target Why founder fit is critical to startup success The challenges of VC funding and how crowdfunding can create proven traction How to effectively combine form and function What the best way to create and perfect product design How and where the sustainability focused movement of urban farming is taking people Success Quotes "Make the life of the people better." Links ecobird.eu Awesome Books The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Connect with Alex and Nacho @ecobird_team Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Turning Personal Fashion and Passion into Crowdfunded Brand Builder – ATK088
Want to turn your personal passion into a profitable business? Looking to innovate an industry with crowdfunding? Lucy Brown, founder of LUMO is on the line to share strategies for successfully building and growing a customer fashion and cycling safety brand and how to use Kickstarter to kickstart business success. The Lumo Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways Why personal problems motivate entrepreneurs for success How to market a product effectively The reason you must wake up having dreams about your business Why you must pitch your ideas with customers for feedback The way to reach the tipping point in your business Why crowdfunding in Europe is kinda tough The challenges of product development before Kickstarter How to deal consumer electronics with clothing companies Why aesthetics are selling proposition for Kickstarter backers When you need to partner with industry experts Success Quotes "Feel the fear the do it anyways." Links lumo.cc Hacking Kickstarter Awesome Books The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses YOUR FREE AUDIOBOOK [clear-line] Connect with Lucy @LUMO_cc LUMO's Facebook Kickstarter Startup Love COBI Soma Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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$700k Strategies to Build an International Biking Business – ATK087
Today we're turning personal problems into international, future focused brands. Nike Klansek, founder of FlyKly shares marketing and promotion strategies that led to a $700k Kickstarter campaign and significant business momentum post-crowdfunding. Tune in for customer discovery secrets, business pivots and direction and effective strategies to fully crowdfund. The FlyKly Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways Why personal problems can motivate entrepreneurs How to turn a passion into an international product The way crowdfunding has transformed the technology industry Why you must always be pitching and sharing ideas with customers The power of meetups and customer feedback for company direction Why inventors must segment customers into different groupings The challenge in changing customer behavior How to deal with people problems when building a startup Ways to use partnerships to spread an innovative product When eco-friendly can create a Kickstarter boost Why customers always have different reasons for buying a product The three critical Kickstarter marketing channels Communities PR and social media Advertising Success Quotes "I've given up going to the supermarket two blocks down the street." -quote from a user Links flykly.com Awesome Books The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses YOUR FREE AUDIOBOOK [clear-line] Connect with Niko @flykly @nklansek FlyKly's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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College Kids Raising OVER $100k To Kickstart Hardware Company – ATK086
Raising over $100k via crowdfunding to build a hardware startup while still in college, here's the Kickstarter success story of Chris Wentz with Everykey and how they did it. We team building, hardware tech challenges and ways to get exposure and customer feedback while building a revolutionary product. PS. Writing up this podcast post while in the airport. Moving to Ho Chi Minh City, Vietnam...aka Saigon! Wanted to also let you know the podcast will be reduced down to bi-weekly. Three episodes per week is taking its toll and hopefully the newer format will lead to deeper, more beneficial content to help you with launching and funding. Happy New Year. The EveryKey Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways What it's like building a business while in college How entrepreneurs can motivate others to join their mission The way common problems can create startup success How to impress angel funding entrepreneurs Why you should consider business fun How founders come to agreements that lead towards success Why accelerator programs are incredibly powerful for inventors The challenge in launching a hardware wearable product How to deal with people problems when building a startup Why entrepreneurs need to listen to other people's advice to succeed When to start pitching and pivoting a product Why customer development and research is critical to success How never giving up is the core to startup domination Success Quotes "Do what makes you happy." Links everykey.com [clear-line] Connect with Chris @_everykey Everykey's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Building a National Retail Brand Following Kickstarter Campaign Success – ATK085
What happens after a successful Kickstarter campaign? What's the best way to deal with order fulfillment and expanding a business and brand once you fund? Today Michael Finizio is back to share Fonde's post-Kickstarter strategies to retail and ecommerce based success. If manufacturing and scaling up are your thing, this interview should help your startup grow. Where Are They Now - Fonde Ravioli Roller's 1st Interview [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways What happens after a successful Kickstart campaign How to figure out where post-Kickstarter customers are coming from Why funding above and beyond expectations can be detrimental to startup success The reason you should plan for success before launch Why automation procedures can drastically speed up manufacturing production When is it time to call it quits on the day job Why crowdfunding can create incredible post-campaign momentum What goes into wholesaling to retail stores Why NYC is a challenging place to bootstrap a start The reason retail can overwhelm any entrepreneur How crowdfunding can create startup TV exposure The reason a day job can hold a business back How backer rewards and options can create a logistical nightmare for fulfillment Why crowdfunding creates a unique opportunity for additional product development Links Fonde's Kickstarter Campaign repastsupplyco.com [clear-line] Connect with Michael @MichaelFinizio @RepastSupply Fonde's Facebook Love the Show? Leave us a Review  
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Everything Entrepreneurs NEED To Know About Equity Crowdfunding – ATK084
It's Christmas Eve! Happy Holidays guys. Today we're doing crowdfunding craziness. Zack Miller of OurCrowd, a powerful Israeli based crowdequity platform's co-hosting in a sense the Art of the Kickstart. We're working to uncover the key differences between reward crowdfunding and equity crowdfunding to create a better understanding among inventors and entrepreneurs out there about the best strategies for business success. Hope our interesting chat in which I ask a couple too many questions creates some super startups! Our Crowd - Israeli Crowdequity Key Crowdfunding Takeaways What you need to know about crowdequity funding How big business is changing the game of crowdfunding Why equity crowdfunding is taking off outside the US How to know when business are worth investing in Why equity crowdfunding is pretty complex to consider What goes into business investing and due diligence Why equity crowdfunding can act as accelerator for startups The way to leverage crowdfunding for venture capital Why equity crowdfunding is more geared to B2B businesses The reason founders matter more than the actual idea Why crowdequity creates mutual goals for investors The risk in equity crowdfunding How to decide between equity and rewards based crowdfunding campaigns Why crowdequity platforms need to show more traction to succeed Links OurCrowd.com This Week in Crowdfunding Connect with Zack aka Superman! @newrulesinvest @ourcrowd OurCrowd's Facebook Another Awesome Kickstarter Creator SCiO Sensor Love the Show? Leave us a Review    
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How Brothers Built a Killer a Crowdfunded Hardware Company – ATK083
Today brother Isaac and Ismail Degani, the incredible founders of SnapJet join Art of the Kickstart and unveils exactly what it takes to create a success startup in the competitive space of technology. We talk family dynamics, founder cooperation and dig deep into why doers also outperform talkers. Hope you enjoy this bad ass brother duo and their Kickstarter success story! The SnapJet Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways What it's like building a business with your brother How entrepreneurs need to ask for help The difference between doers and talker How to know when to fully commit to a business idea Why you should prototype and test before quitting How founders come to agreements that lead towards success Why there is no better market validator than crowdfunding The best way to build and manufacture a complex tech product How to overcome the challenges of hardware creation The reason you should shop around for manufacturing Why entrepreneurs need to dive right in to discover how to build a business When to partner and hire freelancers Why working around other entrepreneurs is incredibly important Why access to prototyping is critical for efficiency Success Quotes Do as much as you can. Learn as much as you can." Links snapjet.com Influential Books Patent It Yourself: Your Step-by-Step Guide to Filing at the U.S. Patent Office [clear-line] Connect with Isaac and Ismail @snapjet SnapJet's Facebook Another Awesome Kickstarter Creator BrushLogger with Art of the Kickstart entrepreneur David Espinoza Blue Eagle Labs 3D Printer Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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$500k and The Evolution of Active Wearable Technology – ATK082
For college project to crushing Kickstarter to the tune of half a million dollars today's Art of the Kickstart interview highlights an incredibly young, motivated and successful entrepreneur revolutionizing wearable sleep technology. Daniel Lee, founder of Hush shares his lean startup secrets to success and how constantly pitching and pushing a product can help refine and revamp an idea in ways you never even imagine. Hope this one holds your attention! The Hush Kickstarter Campaign Key Crowdfunding Takeaways Why some inventors do stumble into entrepreneurship The challenges of building a successful startup while in college How entrepreneurs can start businesses while in schoole The power of business competitions in refining a pitch How to bring on cofounders Why traction is all that counts in startup success The reason crowdfunding is critical for hardware companies Why venture capitalists love seeing Kickstarter success before inventing The best way to build a launch list How to navigate the roller coaster of entrepreneurship Strategies for Kickstarter marketing and hype The reason you need a powerful push for crowdfunding success How to use local pitch events to drive Kickstarter success When to partner for manufacturing and engineering expertise Why huge campaigns can motivate inventors everywhere Why wearables will evolve into action based engagement Success Quotes “Entrepreneurship wasn't even on my mind until it happened" Links hush.technology Influential Books The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Outliers: The Story of Success Connect with Daniel @hushtechnology Hush Technology's Facebook Daniel's Kickstarter Favs Bibliotheca Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Burning Building to Building Businesses: The Firefighting Entrepreneur – ATK081
From near death experience to incredible entrepreneur Chris Landano is a hardworking inventor with an awesome crowdfunding story. Today's talk centers around the importance of surrounding yourself with inventors, innovators and business builders and how absolutely anyone with the guts to try can become an accomplished product creator. Check out TrakBelt360's crowdfunding case study here as well! The TrakBelt360 Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways Why near death experiences can create incredible business ideas The reason loyalty is critical in entrepreneurship How keep a cool head in uncontrollable situations The importance of patents and IP in invention How to use intellectual property to protect an invention Why inventors are just problem solvers without realizing The reason mentors are critical to startups Why you need to join a mastermind or get around experienced entrepreneurs How to research relevant products to pinpoint patenting The challenges of prototyping and building products Organizations that help inventors create physical products The ways crowdfunding helps entrepreneurship unlike ever before How to get manufacturing and production going The challenges of Kickstarter delays and overseas manufacturing Why licensing isn't always the best option for startups What a coach can do to help entrepreneurs succeed Success Quotes Integrity. Honesty. Loyalty. Links trakbelt360.com Influential Books Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! Nothing to Lose, Everything to Gain: How I Went from Gang Member to Multimillionaire Entrepreneur [clear-line] Connect with Chris @trakbelt360 TrakBelt's Facebook Love the Show? Leave us a Review       [clear-line]
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Forever Inventing: The Guide to Constant Curiosity and Success – ATK080
Note: Before we jump into the interview I want to issue an enormous apology to Justis Earle, today's incredible Kickstarter entrepreneur. His name is pronounced Justice and he was such a great guy that he didn't even call me out on getting wrong the ENTIRE interview. Thanks Justis for coming on and sharing an incredible story. Today's story breakdowns the fundamentals of launching a crowdfunding campaign, market validating products and even where potentially profitable business ideas can randomly come friend. Hope you enjoy! The Hansnap Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways Why supportive spouses are everything in entrepreneurship The reason some inventors are always creating How solve every day issues for profit The reason passion is priceless in building a business How to use intellectual property to protect an invention What it feels like to be an inventor The democratic power of crowdfunding What you need to know about funding and manufacturing Why entrepreneurship and invention is a long term log How to navigate building a business on the side Strategies for Kickstarter brand ambassadors The need differentiate in startup branding How to brainstorm businesses through spontaneous curiosity When to showcase a product to backers Balancing speed and perfection in product launches Success Quotes “ Aim at heaven and you will get earth thrown in. Aim at earth and you get neither” by CS Lewis Links hansnap.com Influential Books The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Outliers by Malcom Gladwell [clear-line] Connect with Justis @hansnap_ Hansnap's Facebook Justis' Kickstarter Favs Bibliotheca Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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How to Build a Lasting Brand – 15 Successful Kickstarter Campaigns and Counting! – ATK079
Kickstarter success from the king of crowdfunding! Today Vince Pilot Ng, the design-oriented entrepreneur and behind 15+ successful Kickstarter campaigns joins the Art of the Kickstart to share strategies on branding, consumer goods, building and balling out with multiple businesses and so much more. It's an action-packed crowdfunding course in building common products into incredible, long lasting style statements! In case you missed the Kickstarter Hacks breakdown of the BomberBarrel campaign, you can check that out here! The BomberBarrel Kickstarter Campaign Key Crowdfunding Takeaways Why Kickstarter is all about branding Approaches to bringing a product successfully to market How to turn a passion into a profitable business The best way to have a successful multi-Kickstarter company Finding ways to make backers part of the community How backer’s suggestions become a key to open more products Marketing and branding simple products Putting yourself as the founder in the shoes of your customers Why you must continue to add content to your crowdfunding campaign Creating a killer brand experience Designing your target audience The need for marketing vs organic press power How to prepare for your crowdfunding launch day and build an email list What it takes to successfully run multiple product businesses Success Quotes “Live your life like you’re telling me greatest story ever told” Links bomberco.com elliothavok.com Influential Books Think and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century How to Win Friends & Influence People Connect with Vince @vincentpilotng Elliot Havok's Facebook Vince's Kickstarter Success Halo Belt Dash Wallet Quater Century Belt And many MANY more! Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Mega Marketing and Unleashing an Avalanche of Kickstarter Campaign Success – ATK078
Today is incredible. Martin Källström, the crowdfunding genius behind the Memoto $500k+ Kickstarter campaign is dropping serious startup strategy and crowdfunding course knowledge as we walk step-by-step through the war startup product ideas, validation business models and how to unleash an avalanche of Kickstarter campaign success. Easily one of our most actionable interviews and I'd suggest keeping a pen and paper handy for when our entrepreneur extraordinaire builds your pre-launch planning! The Memoto Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways How to launch a Kickstarter campaign, step-by-step Why you must try to create value each and every day How to creating a meaningful and fulfilling business model The evolution of crowdfunding How to brainstorm startups for success Creativity vs Inspiration in analyzing startup ideas How to take advantage of the wearable revolution Ways you must find intersections of advancement for business growth Why you shouldn't necessarily build the first business that comes to mind The way startup success parallels the Hunger Games Why you must talk to 100 people to understand how to pitch your idea Split testing customer experiences for Kickstarter success How to prevent your Kickstarter campaign from sucking Why sharing secrets can transform the face of your company The importance of building up a powerful pre-launch list Why you need to push your product on media outlets to make it big Ways to build up press embargoes to make a crowdfunding splash like an avalanche Success Quotes “You should never  strive for success, always strive to great value” -Albert Einstein Links getnarrative.com Influential Books The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal [clear-line] Connect with Martin @getnarrative @martinkallstrom GetNarrative's Facebook Love the Show? Leave us a Review  
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Raising $500k With Four Successful Kickstarter Campaigns – ATK077
Today we welcome back accomplished entrepreneur, designer and four time crowdfunding champion Kendal Liddle of Kendal&Hyde to follow up on his past projects Kickstarter success. If you missed our first interview with the savvy startup founder you can check that out here before diving deeper into the incredible crowdfunding success they've seen since last we spoke. During our interview we focus on follow up Kickstarter campaigns, how to make the most out of repeat backers and the making of a powerful brand. Enjoy! The Kendal&Hyde Boot Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways How to parlay Kickstarter success with follow up campaigns Why you never know what to expect with crowdfunding campaigns How to use humanitarian missions to fuel a company's success The reasons design startups do so well on Kickstarter How to run multiple crowdfunding campaigns at once Thoughts on product variations and accomodating backer revisions How to take advantage of post campaign success Ways you must take care of and engage with your backers Why repeat backers are the key to sustainable businesses The way you can crowdsource product creation Why you must love the products you're producing Overcoming your ego in entrepreneurship How to create a consistent brand experience Why Kickstarter is perfect for crushes customer acquisition The importance of limiting options in product design Why your startup should build around an anchor product Ways to build up a backer support network Success Quotes "If I had listened to my customers I would have designed a faster horse." -Henry Ford Links kendalhyde.com Influential Books Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! [clear-line] Connect with Kendal @kendalhyde Kendal & Hyde's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Crowdfunding the Next Billion Dollar Business – The Future of Sports Tech – ATK076
Prepare yourself! This is one of the most actionable, insight oriented inventor interviews I've ever done. Today Neyma Jahan, the marketing mastermind behind the SmartMat Indiegogo campaigns kicking it off and sharing the lessons learned in business, entrepreneurship and life. We cover crushing $100k campaigns, what it takes to build a billion dollar business and why go big or go home is a must for crowdfunding creators everywhere. This interview pumped me up and I know it will add serious wind to your sails when it comes to your own startup success. The SmartMat Indiegogo Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways Inventing and how to discover great product ideas for now and the future Approaches to building your business around your crowdfunding campaign How new technologies can evolve and change an industry Why you must be able to explain your idea in two sentences or less Finding further funding after crowdfunding Why passion plays a huge role in product development How to critique killer business ideas Ways to market a crowdfunding campaign successfully Why you must plan every step of business success The way to maximize powerful business founders Delegating work within a business The future of wearables How to prepare for your crowdfunding launch day and build an email list What is a problem and what is the best way to build a business The importance of passion for your campaign and how to use it to push your business forward Why advertising should be done before launching on Indiegogo Success Quotes "You just have to focus on the step in front of you." Links smartmat.com Influential Books Beelzebub's Tales to His Grandson: All And Everything: 1st Series (Compass) Meetings with Remarkable Men Journey to Ixtlan: The Lessons of Don Juan [clear-line] Connect with Neyma @smartmat Smart Mat's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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Patents to Profit: Turning Clothing Stains into a Sexy Startup – ATK075
Vinod Nair of Sofft is striking out on his own with Sofft, a clothing and laundry startup selling a magical solution to the mayhem of stains. In a killer Kickstarter campaign for a superhero softener the company showcased a sexy product pitch video and made backers buy in to the awesomeness. We cover how to sexy unsexy products, the challenges of startup success and why patents protect inventors. The Sofft Kickstarter Campaign Key Crowdfunding Takeaways How to turn your hobby into your business Why you must do what you love as an entrepreneur How to use data to make decisions as an entrepreneur The massive difference between big businesses and startups How to create a killer Kickstarter team with a cofounder When it is time to jump ship as a founder How turn a cool patent into a profitable business Why materials companies need funding and IP to succeed What goes into making a mundane product magical Selling a solution to incredibly widespream problems Why incredible campaigns do not go viral The challenges of selling in unappealing industries What you need to do validate product-market fit How demo products can dominate post-Kickstarter Success Quotes "Do what you truly love. It's better to fail doing what you love than to fail what you don’t love of doing" -Jim Carrey   Connect with Vinod @sofftco Love the Show? Leave us a Review      
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Lessons Learned from 7 Kickstarter Crowdfunding Campaigns – ATK074
Corporate creator and product designer Brian Conti is bringing his A game to the Kickstarter community. This serial startup guy has launched seven Kickstarter campaigns with an incredible five fully funded projects. Today he's on the podcast to share what he's learned as an entrepreneur, inventor and designer and how aspiring founders everywhere can use crowdfunding to create businesses. The bottleLoft Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways How to create a killer Kickstarter company while holding down a full time job Why everyone has the opportunity to become an entrepreneur The advantage the corporate world offers for designers What are the attributes of an incredible product Mistakes and challenges from failure Why consecutive crowdfunding campaigns can lead to success How take advantage of the Kickstarter afterlife in ecommerce The power of repeat backers and supporters in crowdfunding What happens when you're running a successful Kickstarter campaign The evolution of crowdfunding platforms over the years Lessons learned from seven serious crowdfunding projects Why visibility and marketing are critical and how to get customers to your campaign What you need to know about Kickstarter stats and data How pivot a product to a consumer product Success Quotes “Anyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.” -Nolan Bushnell Links slbmagnets.com [clear-line] Connect with Brian @slbmagnets Strong Like Bull's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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How One Software Startup Raised $336k for a Fun Filled Hardware Product – ATK073
Serial entrepreneur and incredible software designer Michael Flarup graces Art of the Kickstart today with an incredible Black Friday interview better than any retail sales. Our chat covers the challenges of hardware, how fun fuels startup success and what it takes to crowdfund a third of a million dollars. This is an epic interview and I know you'll love the knowledge this rocking Robocat founder shares. The Thermodo Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways How to turn your hobby into your job Why you must love what you do as an entrepreneur How to decide which business projects to pursue The way customer complaints can create new invention ideas How diverse projects can keep a team inspired What features to include and what to avoid How turn a software startup into a hardware company The power of bootstrapping your company What goes into build a Kickstarter campaign How manage all the backer expectations and feedback Why pivots can keep companies successful The challenges of building hardware products What you need to do following a successful crowdfunding campaign How hardware feels more fulfilling for entrepreneurs to create Success Quotes "Do what you think is fun." Links thermodo.com Influential Business Books The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Console Wars: Sega, Nintendo, and the Battle that Defined a Generation [clear-line] Connect with Michael @flarup @robocat @thermodo Thermodo's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.    
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Good To Great – The Makings of an Incredible Startup Leader – ATK072
Let's transform technology today as swivelCard, a previously rejected Kickstarter company comes back with a vengeance and crowdfunds over $100k for a revolutionary new USB startup. In today's entrepreneur interview with Andrew we discuss startup adversity, the importance of leadership and how to build an incredible business team to take your Kickstarter to the next level. The swivelCard Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways How being a good person helps startup founders succeed Why you have to push through failures to prove your point How to transform business with new technology The reason cheapskates can create epic businesses How crowdfunding has evolved over the years What happens after entrepreneurial adversity How to be and become an incredible leader The power teamwork and preparation in Kickstarter campaigns Why backers will influence the direction of the business How to successfully grow a Kickstarter company post-crowdfunding Why crowdfunding can create a press explosion Ways to dominate pre-campaign marketing Success Quotes "Treat others the way you'd like to be treated." Links swivelCard.info Influential Business Books Good to Great: Why Some Companies Make the Leap...And Others Don't [clear-line] Connect with Andrew @swivelCard swivelCard's Facebook Love the Show? Leave us a Review      
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What Startups Can Do When Kickstarter Marketing Falls Flat – ATK071
Today's product design team is taking the ancient art of wineskins and bringing this classic invention forward into the modern era. Tom Willis, founder and entrepreneur behind Zahota shares the struggles of bringing a product to market, how Kickstarter companies can have issues with marketing and ways to create a killer company around conversing with backers and the crowdfunding community. The Zahota Kickstarter Campaign Key Crowdfunding Takeaways How to improve upon ancient products and technologies Ways to figure out if products are worth creating Using passion to create a kind of cool company The reason Kickstarter can act as your market validation How to get your products in front of mainstream consumers Overcoming inventor syndrome and why marketing is critical Why you need to be thoughtful about target markets before Kickstarter How to avoid playing catch up on a Kickstarter campaign The challenges of finding an amazing co-founder How long it takes to bring a product to market When to start outsourcing prototype development What happens if you fail your Kickstarter campaign Success Quotes "Am I using my time in the most effective way?" Links zahota.com backerclub.co Influential Business Books Invent It, Sell It, Bank It!: Make Your Million-Dollar Idea into a Reality Connect with Tom and Brent @Zahota Zahota's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.  
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How One Sustainable Startup Used Product Design to Disrupt an Entire Industry – ATK070
Sustainability and serial entrepreneurship enter into the Kickstarter equation today as Eric Barnes, founder and CEO of KOR Water joins the show to share the power of design and functionality in creating a crowdfunded success. With two Kickstarters under his belt our designer and entrepreneur offers a ton of value for aspiring inventors everywhere. The Kor Water Nava Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways How always shoot for more success Why self improvement strengthens entrepreneurs Ways to start exploring the worlds of startups Why sustainability is can inspire startup product design The importance of industrial design in product usage Why it's challenging to transform consumer behavior Avoiding guilt in product marketing and branding How turn from serial entrepreneur to passionate professional Why subscription based business models succeed The effect of subsequent Kickstarter campaigns on business success How to stay ahead of consumer behavior and disrupt a product category Ways to embrace failure and openness in business The power of crowdfunding in market validation Why you need to plan your Kickstarter months in advance Success Quote "There is never a perfect time" "Do what you can with what you got where you are." Links korwater.com Influential Books Ishmael: An Adventure of the Mind and Spirit Atlas Shrugged Steve Jobs   [clear-line] Connect with Eric @KOR_Water @jericbarnes KOR Water's Facebook Be AMAZING! Subscribe and leave us a Review  
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The Power of Patents in Crowdfunded Tech Startups – ATK069
NFC and biker safety are the focus of today's entrepreneurial interview when David Werner, founder of Third Eye Design joins the show to share the challenges of consumer product design and bringing a motorcycle protective technology to market. During our chat we also delve into the arena of pivots, military tech and the power of patents to fuel Kickstarter success. The HelSTAR Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways How to turn your passion into an innovative business Why nearly traumatic events can galvanize individuals into entrepreneurship How to solve large safety issues What goes into product testing for motorcycle products The power of patents in building a Kickstarter campaign Why some technology gets crushed by colossal companies The future of near field communication in tech development How unexpected pivots can happen in tech companies Why large campaign goals can crush Kickstarter success The cost of tech product development How to find well connected founders Ways to get incredible media coverage The power of integrity in business Links thirdeyedesigninc.com Influential Books The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change Illusions: The Adventures of a Reluctant Messiah   [clear-line] Connect with David @3rdEyeDesign Third Eye Design's Facebook Killer Kickstarter Campaigns The Lomography Petzval Lens Love the Show? Leave us a Review  
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Equity Crowdfunding and Clashing with Kickstarter: The Story of FundedByMe – ATK068
It's an Art of the Kickstart first today as Arno Smit of FundedByMe joins the podcast to share the world of equity crowdfunding and how entrepreneurs and inventors everywhere are using not just reward based crowdfunding to build their businesses. We chat about the future of entrepreneurship, crowdfunding and how businesses everywhere are being dynamically changed through the amazing innovation the internet is enabling. This is an unconventional interview which will shed some serious light about the other opportunites available to inventors, especially those outside the United States looking to raise capital and how best to go about it. The Funded By Me Platform Success Quote "Never give up...just follow your dreams." Key Crowdfunding Takeaways How a Kickstarter rejection led to an entire crowdfunding platform The dynamics and differences in crowdfunding between Europe and the US When to decide a business problem is worth solving How equity crowdfunding works and is building business everywhere The challenges of two sided marketplaces When it makes sense to use equity as opposed to reward crowdfunding Why the JOBS Act has failed to revolutionize crowdfunding in the US How to compete against the most powerful players in the market The effect equity crowdfunding investors can help build their businesses Where crowdfunding is going in the next 5-10 years and how it will change the world Why other crowdfunding platforms are popping up everywhere The absolute importance of team building and how to grow an organization Links fundedbyme.com Influential Business Books The Score Takes Care of Itself: My Philosophy of Leadership Connect with Arno @_entreprenerd @fundedbyme FundedByMe's Facebook FundedByMe Success Stories Virtuous Vodka Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.  
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Crowdfunding the Maker Movement and DIY Drones Transforming Marine Biology – ATK067
The future of marine robotics and drone development is upon. Today Rusty and Joe of BlueRobotics, a Kickstarter company that raised over $100k transforming the maker movement of ocean are on the podcast to share their hobby inspired entrepreneurial journey for inventors everywhere to enjoy. Hope these hackers help you guys in your own DIY projects and inspire creative minded individuals to go for broke and launch a crowdfunding campaign! The T100 Thruster Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways How to turn your hobby into a successful business What to do when you can't find products you're looking for How to overcome problematic issues of water based products The James Bond effect of Kickstarter product design Building a business around the hacker and maker movement Why iterating on products ideas is an incredible business strategy The power of crowdfunding in enabling innovation How to get consumers interested in products Kickstarter marketing strategies to crush your crowdfunding campaign The future of the maker movement in changing the world How to find business problems worth solving The upcoming innovations in drones and marine robotics Links bluerobotics.com [clear-line] Connect with Rusty and Joe @bluerobotics BlueRobotic's Facebook Killer Kickstarter Campaigns Pegasus Touch Laser SLA Re:Load Pro SmartScope Oscilloscope Love the Show? Leave us a Review   [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.  
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Family Business Overcomes Adversity and Funds a Father’s Invention Through Kickstarter – ATK066
Aussie entrepreneur and design focused businessman James Moore of ZestDesk is working with his dad to revolutionize the world of standing desks. Their Kickstarter campaign features an innovative collapsible, design oriented standing desk which crowdfunders every clearly clamored for. This interview's excellent for founders considering family businesses, diving deeper into the process of progressive product development and the impact culture can have upon a company's success or failure. The ZestDeskKickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways How to keep perspective when it comes to business Why invention and entrepreneurship runs in the family How to get out of corporate as rapidly as possible The dynamics of family businesses How to innovate in the face adversity Why design is critical in consumer product creation The power of cofounders and how to make the most of them How to refine product design and planning through consumer feedback Why you should take advantage of early bird campaign schedules The absolute importance of pre-launch Kickstarter marketing How to educate customers and overcome biases Why it's tough to raise money outside the United States Success Quotes "Control the controlables." Links zestdesk.com Influential Business Books The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses [clear-line] Connect with James @James_M_Moore @ZestDesk ZestDesk's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.  
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Crushing Kickstarter and Crowdfunding $250k with Fantastic POV Technology – ATK065
Today we're talking wearable technologies, the power of open source and how technology is changing the way we as people live, interact and express ourselves with Kickstarter success story Leif Chastaine of CA7CH Lightbox. This photography based hardware/software company raised almost $250k with an absurdly successful crowdfunding campaign to fuel the movement of first person video and they're sharing everything today with you guys. Hope you enjoy! The CA7CH Lightbox Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways Deciding what to build a business around Why technology is transforming the world of entrepreneurship Why you need to build an audience well in advance of launching a Kickstarter campaign The reason and way to ride consumer trends How to compete with big name competitors like GoPro When to go with crowdfunding vs venture capital The struggles of combining innovative hardware and software How crowdfunding product feedback influences product design and market testing Why product aesthetics matter to Kickstarter success The power of open source technology How to design design into products Where wearable technology is headed in the coming years Success Quotes "If something's worth doing, it's worth doing well." -Hunter S. Thompson "Design is not what it looks like and feels like, design is how it works." -Steve Jobs Links ca7ch.com Influential Business Books Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry [clear-line] Connect with Leif @lchasta @ca7ch CA7CH's Facebook Killer Kickstarter Campaigns FlyWheel Love the Show? Leave us a Review   [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.  
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Merging Hardware, Software and Predictive Analytics to Create Consumer Tech of the Future – ATK064
Today we're joined by French startup founder and music focused entrepreneur Pierre Gochgarian of Prizm to discuss the world of hardware based crowdfunding and how big data and analytics are empowering Kickstarter companies to create the next wave of consumer technologies. The Prizm Kickstarter Campaign Key Crowdfunding Takeaways Deciding between hardware and software to solve a problem Why big data is revolutionizing wearable technologies What predictive analytics means for the future of consumer products The way to go about innovating the existing music industry How to industrialize Kickstarter products while based in Europe When to start getting customer feedback The struggles of product development and prototyping What does into creating a product and getting it ready for Kickstarter Why you must work with people you love The effect crowdfunding on product development ideas Success Quotes "If you fail try harder." Links meetprizm.com Influential Business Books Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Connect with Pierre @meetprizm @pierregoch Prizm's Facebook Love the Show? Leave us a Review   Make the Podcast More Awesome     Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.    
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How Crowdfunding and Kickstarter are Creating Social Change and Sustainable Startups to Change the World – ATK063
Serial entrepreneur and social justice warrior Camille Van Gestel joins the podcast today to share their neverending story of crowdfunding creation and how platforms like Kickstarter can help create positive change in the world today. This is WakaWaka's fourth crowdfunding campaign and you'd do well to follow in the footsteps of this mission focused social startup. The WakaWaka Base Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways The challenges of running multiple crowdfunding campaigns simultaneously Why Kickstarter can create the perfect environment for launching multiple campaigns What to do for European inventors considering crowdfunding The way to go about creating mission based businesses How to shoot selfie Kickstarter video that kills it Why crowdfunding is powerful for social justice causes The struggles of spontaneity in Kickstarter video pitches How to get a big crowdfunding splash on the first day Why you must have fun building a business The effect small products can have on changing the world Success Quotes "Our greatest fear is not that we are inadequate. Our greatest fear is that we are powerful beyond measure." by Marion Williamson "I have not failed. I've just found 10000 ways that won't work." - Thomas A. Edison "If you can, you must!" Links waka-waka.com Influential Business Books It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose Start with Why: How Great Leaders Inspire Everyone to Take Action [clear-line] Connect with Camille @wakawakalight @Camille_van_G WakaWaka's Facebook Love the Show? Leave us a Review    
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How to Turn Common Problems into Profitable Kickstarter Companies – ATK062
The Art of the Kickstart inventor series continues today with Kickstarter creator Brandon Dierker and the product that's transforming the way we iron our clothes. In the show we talk challenges of entrepreneurship, why business plans are important and ways to push forward in the face of startup adversity. The Collar Perfect Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Key Crowdfunding Takeaways The challenges of sharing ideas with friends and family Why you need to get around other entrepreneurs to be successful What it takes to really create a product and plan the finances The way to go about intellectual property How to figure out product pricing strategy Why you need to talk to other small business owners to learn through their mistakes The struggles of manufacturing and how to find great partnerships How to make a high quality Kickstarter video on a budget Why you need to take advantage of social media for your crowdfunding campaign Success Quotes "Never give up." Links CollarPerfect.com [clear-line] Connect with Brandon @CollarPerfect Collar Perfect's Facebook Kickstarter Love Coolest Cooler Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow. Love the Show? Leave us a Review  
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Discovery Channel Dive into Long Term Business Challenges and Eventual Kickstarter Success – ATK061
Discovery Channel videographer and underwater creative Dan Burton of Eye Mirror shares the story of long term business building with challenges, setbacks and Kickstarter crowdfunding success. If you've ever wanted 360 degree amazingness in video and product creation this product is absolutely worth checking out. The Eye Mirror 360º Kickstarter Campaign Key Crowdfunding Takeaways The challenges of coming to market too early Why doing what you love is a great way to build a business How find an amazing cofounder The challenges of showcasing complex products What happens when a project goes on a long break Why Kickstarter photography products do so well The reasons to build a product you would use yourself How to use new technology to create a whole new class of products Why delivering a product late to backers can be beneficial Success Quotes None. Just do what you love. Links Eye-Mirror.com The Eye Mirror Android App [clear-line] Connect with Dan @EyeMirror360 @DanDiver Kickstarter Love AirDog PowerUp 3.0 Paper Airplane Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow. Love the Show? Leave us a Review  
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How to Build an Olympic Caliber $100k + Fitness Tracker Focused Startup with Crowdfunding – ATK060
Fitness fanatic and tech entrepreneur Dustin Freckleton of BSX Athletics breaks down the business of wearable tech trackers and the future of fitness with technological tracking. This is an amazing episode for anybody interested in creating a high tech, disruptor player in the field and using Kickstarter to crowdfund their business launch. The BSX Insight Kickstarter Campaign Key Crowdfunding Takeaways How combine passion into your profession Why technological innovations create the opportunity for business booms The power of wearable tech tracking in athletics How to combine great technology and great effort The importance of great leadership and sharing successes How to stand out in the fitness industry The challenges of disruptive technologies and overcoming risk Success Quotes "If you love what you do, you never have to work a day in your life." Links trainBSX.com BSXinsight.com  Influential Books Good to Great: Why Some Companies Make the Leap...And Others Don't Thinking, Fast and Slow David and Goliath: Underdogs, Misfits, and the Art of Battling Giants The Tipping Point: How Little Things Can Make a Big Difference Team of Rivals: The Political Genius of Abraham Lincoln Connect with Dustin @BSXAthletics @DMFreckl BSX Athletic's Facebook Love the Show? Leave us a Review
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The Russian Scientist and Startup Founder Crowdfunding Open Source Sleep Tracking and Body Hacking – ATK059
Wearable tech and tracking technologies are all the rage these days. Today I'm excited to bring you guys Boris Tverskoy, the Russian scientist and startup founder revolutionizing open source fitness and health trackers with BodyEcho. We chat about the state of Kickstarter, crowdfunding and where technology is taking us in the quantified self movement. If you've ever wanted better quality sleep or access to all your vitals your in for an awesome interview. The BodyEcho Kickstarter Campaign Key Crowdfunding Takeaways The challenges of wearable tracking technology Why open source technology is the business model of the future How sleep tracking can transform peoples' lives The future of the quantified self movement What to expect developing and manufacturing wearable tech products Why marketing is a challenge for engineers and tech guys The reason incredible inventions struggle to find crowdfunding support How to use backer feedback to improve products Why building an API can create a community around your company and product Success Quotes "The most certain way to succeed is just to try one more time." Links OxiRate.com  Influential Books The Four Steps to the Epiphany [clear-line] Connect with Boris @OxiRate OxiRate's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow. Make the Podcast More Awesome For You  
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Turning Foot Fungus into a Successful Sanitation Startup on Kickstarter – ATK058
Adam Ullman, founder of SteriShoe joins Art of the Kickstart to share the story of fighting foot fungus and fueling a crowdfunded startup sensation. Feet people beware our inventor and entrepreneur digs deep into the dirty details of crazy Kickstarter success focused around sweaty shoe salvation. The SteriShoe 2.0 Kickstarter Campaign [clear-line] Key Crowdfunding Takeaways How to start a medical startup and find healthcare advisors Ways to create new businesses around old technology Why entrepreneurial parents are the best kind to have How to pivot business models The importance of patents What to look for in manufacturing partners How to create an amazing team Success Quotes "If you want something done right, you have to do it yourself." Links SteriShoe.com  Influential Books Steve Jobs [clear-line] Connect with Adam @SteriShoe SteriShoe's Facebook Love the Show? Leave us a Review   [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow. Make the Podcast More Awesome For You  
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Build a Socially Responsible, Eco-Friendly Startup You Can Be Proud Of – ATK057
Social entrepreneurship that solves major business battles is always popular. Today Kickstarter creator and sustainable businesswoman Becky Ingham of HookPod joins our inventor community to share the story of environmental entrepreneurship and how protecting wildlife on the high seas can power profits for the commercial fishing industries. The HookPod Kickstarter Campaign Key Crowdfunding Takeaways Why social entrepreneurship startups need to have a business basis The importance of finding complementary co-founders How to take advantage of startup opportunities Why it is challenging to change public perception How to position benefits for business success Why large scale business opportunities are incredibly hard The challenge of prototyping and building long term safety regulations Success Quotes "Solve two things at once." Links HookPod.com FishTekMarine.com  My Influential Book Recommendation Outliers: The Story of Success   [clear-line] Connect with Becky @HookPod HookPod's Facebook Love the Show? Leave us a Review   Make the Podcast More Awesome For You  
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Innovative Improvements to Existing Products and Business Models – ATK056
Not all inventions are radically new ideas. Today Bostjan Zagar, the Slovenian startup founder behind Olaf Scooters talks product innovation and solving pain points in his Kickstarter campaign on urban mobility. Specifically we share strategies for to improve existing technologies and products to please customers and create a crowdfunded business. The Olaf Kickstarter Campaign Key Crowdfunding Takeaways How to turn current products into better businesses Overcoming the challenges of new manufacturing methods Why it pays to be close to your manufacturer When trust customer feedback in pivoting a product How to overcome crowdfunding challenges when working in Europe When it makes sense to consider follow up Kickstarter campaigns The importance of aesthetics in creating killer products Success Quotes "The more you try the closer you are to success." Links Olaf-Scooter.com  Influential Books Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way [clear-line] Connect with Bostjan @OlafScooter Olaf's Facebook Kickstarter Love FlyKly Smart Wheel - Interviewed and soon to be on the podcast as well! Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow. Make the Podcast More Awesome For You  
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Creating Six Figure Success Crowdfunding the Multi-Sport Fitness Tracking of the Future – ATK055
We're talking wearables, fitness trackers and high-tech health products today when Jimmy Leu of Qbit joins the Art of the Kickstart to share his Kickstarter success story. Flyfit is the Silicon Valley based company creating the only fitness band you'll ever need which helps monitor swimmers, cyclists and runners alike in workout tracking and performance improvement. From the struggles of hardware to the successes of six figure crowdfunding campaigns, Jimmy shares a pretty intriguing and extremely valuable story for crowdfunding creators looking to do the same. The Flyfit Fitness Tracker Kickstarter Campaign Key Crowdfunding Takeaways The challenges of wearable tech based startups Why building a business in Silicon Valley is a smart thing tech entrepreneurs How to deal with the roller coaster of entrepreneurship Why athletes need better tracking products to improve fitness When to start testing products with consumers What happens following a successful Kickstarter campaign The challenges of software and hardware based devices Success Quotes "Life is like a rollercoaster, it is up and down but it is your choice to scream or to enjoy the ride." Links MyFlyFit.com  Influential Books Elon Musk: Biography of a Self-Made Visionary, Entrepreneur and Billionaire [clear-line] Connect with Jimmy @MyFlyFit MyFlyFit's Facebook Love the Show? Leave us a Review   [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow. Make the Podcast More Awesome For You  
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Lessons Learned from a Failed Kickstarter Campaign and Technological Changes for Next Time – ATK054
Health and fitness guru and wearable techie lover Crystal Butler joins Art of the Kickstart to share the story of her failed Kickstarter campaign PosturePulse and the lessons she learned from running her crowdfunding campaign. Good news is she'll be back to Kickstarter with a higher tech posture wearable device in the future to help us all improve. The Posture Pulse Kickstarter Campaign Key Crowdfunding Takeaways The challenges of creating low tech tech products What happens when a Kickstarter campaign fails How to take customer feedback and pivot business strategies The challenges of creating electronics for non-tech founders Why building businesses around a passion is paramount to success The importance of aesthetics in wearable product design How to compete with competing products on Kickstarter Success Quotes "The best is the enemy of good." -Voltaire  Influential Books Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values Connect with Crystal @body_Lab_NYC @superluckycat body-Lab's Facebook Love the Show? Leave us a Review  
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How to Improve an Existing Technology to Create a Better Business Product – ATK053
The perfect solution to a painful problem. To kick off your Kickstarter inspired week of creativity we have Michael Reznik on the like, an inventor and entrepreneur whose crowdfunding campaign is geared towards solving the struggle of carry heavy stuff up stairs. They've taken existing technology and are looking to empower individuals everywhere. The UpCart Kickstarter Campaign Key Crowdfunding Takeaways The importance of minimalism in product design How to find complementary cofounders for business success Why improving existing technologies can create gamechanging products The challenges of simplicity in design When and why to get feedback from early adopters How to know if an idea is worth pursuing Why product design never truly ends Success Quotes "Occam's Razor - the simplest answer is the best one" Links UpCart.com  Influential Books Good to Great: Why Some Companies Make the Leap...And Others Don't The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change How to Win Friends & Influence People [clear-line] Connect with Michael @UpCart UpCart's Facebook Love the Show? Leave us a Review  
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How to Turn One Idea Into Two Successful Kickstarter Campaigns – ATK052
Today Ilan Mor the bicycle enthusiast and inventive entrepreneur behind both FoldyLock and SeatyLock joins the Art of the Kickstart to share the share business of bike based protection. With two successful Kickstarter campaigns and two terrific products Ilan and company are creating the next big bicycle brand. The SeatyLock Campaign The FoldyLock Campaign Key Crowdfunding Takeaways Why multiple Kickstarter campaigns often makes sense for startup founders The power of working on the go as an entrepreneur How to build a business around true necessity The importance of crowdfunding for building a community of backers How to balance fund startup businesses while working on the side Why you should visit conventions to display products and get advice How Kickstarter has changed and how to take advantage of it Success Quote "Do what you do best because the worst will come by itself" -Vladimir Links SeatyLock.com FoldyLock.com Influential Books Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way Connect with Ilan @FoldyLock and @SeatyLock FoldyLock's and SeatyLock's Facebook Love the Show? Leave us a Review
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The Elementary School Entrepreneur Killing it on Kickstarter – ATK051
Today we talk with Joe and Lily born, the father daughter tandem behind Kangaroo Cup, the awesome successful Kickstarter campaigns to create more arthritis friendly, spill proof cups. This inspirational elementary school entrepreneur is awesome and the story this family startup shares is motivation for any interested in crowdfunding. The Kangaroo Cup Campaign Key Crowdfunding Takeaways Age is only number How to encourage invention and entrepreneurship among children The benefits of family run businesses How to get product sourced in China Why secondary Kickstarter campaigns are almost always more successful When is an invention idea worth pursuing Why kids create the most innovative ideas for products Success Quote "Try your hardest. Never be afraid to ask for help" Links Imagiroo.com Influential Books His Excellency: George Washington [clear-line] Connect with Lily and Joe @Lilyborn @Joeborn @MakeImagiroo Kangaroo Cup's Facebook Love the Show? Leave us a Review
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ATK050: The Harvard Health Revolution and the Future of Work
Coming straight out of Harvard, Luke Leafgreen is the passion woodworker and academically inclined entrepreneur behind StandStand, the world's simplest and most cost effective way of riding the standing desk wave. Tune in to discover how little lessons and small pushes propel big change in the world and what the future holds for education and entrepreneurship. The StandStand Campaign Key Crowdfunding Takeaways Why a traditional education is still relevant in today's society How to build a business on the side while still keeping your job Why scratching your own itch is an awesome way to build a business The importance of simplicity in design How to create a high quality, low price product Why it is important to understand the manufacturing process as an entrepreneur Success Quote "Do what works - that's something I am always trying to figure out, keeping my eyes open for what's working in my life, what's not working in my life and then trying to fix it if it's not gone right." Links StandStand.us Influential Books Raintree County [clear-line] Connect with Luke @StandStand StandStand's Facebook Luke's Harvard Page Love the Show? Leave us a Review
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ATK049: Sunglasses on Steroids and Direct Response Marketing in Kickstarter
Former lawyer and serial entrepreneur John Galley joins the Art of the Kickstart today to talk shop about starting a Kickstarter campaign without any knowledge at all in crowdfunding. John is the co-founder of Orion4Sight, the sunglasses on steroids startup that raised over a quarter of a million via crowdfunding with strong copywriting and direct marketing mantras and a bit of determination. Their story should serve to inspire all young and old to make amazing things happen. The Orion4Sight Campaign Key Crowdfunding Takeaways How to use copywriting and sales techniques to strengthen crowdfunding campaigns Why you need to grab backers attention with your thumbnail The reason to take a chance on crowdfunding How mystery and military make a product exciting The way to pivot products to different markets Why Amazon might be an interesting ecommerce platform to build on How to take advantage of Kickstarter success in post-Kickstarter business growth Success Quote "If you will do what others won't then you will have what others don't." Links Orion4Sight.com Influential Books The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Differentiate or Die: Survival in Our Era of Killer Competition Positioning: The Battle for Your Mind [clear-line] Connect with John @Orion4Sight Orion4Sight's Facebook Love the Show? Leave us a Review
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ATK048: Ancient Art Inspired Creative Kickstarter Campaigns
From artist to accomplished inventor and constant Kickstarter creator, Les Cookson is the man behind Ancient Magic Arts. In his latest successful crowdfunding campaign Les is launching an old artist altering drawing device, the camera lucida to let masters and novices master still drawing as painters of the past once did. The Camera Lucida Campaign Key Crowdfunding Takeaways How to find great products from the past and innovate them Why following your passion is the perfect business decision How to take an existing business and bring it to crowdfunding The way to schedule multiple Kickstarter campaigns How competition can create success Why creators need to take chances to succeed and learn What it takes to constantly create new products Success Quote "I had something profound that I forgot." “Invention is 1% inspiration and 99% perspiration." -Thomas Edison Links GetLUCID-Art.com Influential Books 1984 (Signet Classics) [clear-line] Connect with Les Ancient Magic Art Tool's Facebook Love the Show? Leave us a Review
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ATK047: Sharks, Shark Tank and Creating Companies with Kickstarter
From the Shark Tank to starting a wearable tech company protecting ocean goers Brian Wynne is the fearless founder of SharkStopper, the sound based shark repellent. Check out today's interview to uncover lessons of an experienced entrepreneur struggling to build a sustainable, eco-friendly ocean company. The Sharkstopper Campaign Key Crowdfunding Takeaways Why some products take extremely long times in testing and development How to get on Shark Tank and turn down the offer The reason to keep trade secrets hidden from competition How far inventors can take products before calling it quits Why crowdfunding isn't always the best avenue for startups The way to live life and constantly innovate When to take an invention back to the drawing board Success Quote “You miss 100% of the shots you don't take." -Wayne Gretsky Links SharkStoppercom Influential Books Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration [clear-line] Connect with Brian @SharkStopper SharkStopper's Facebook Kickstarter Love: Coolest Cooler Love the Show? Leave us a Review
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ATK046: Turning a Sustainable Hobby into the Startup Future of Food
The future of food is here and it is aquaponics. In today's epic crowdfunding interview we talk to inspiring entrepreneur Kevin Liang who launched an aquaponics and shrimping startup which he's grown through the years before dropping out of school to take his Kickstarter company to the next level. Hope it inspires you. The EcoQube Campaign Success Quote “You're the average of the five people you affiliate yourself with most." -Tim Ferriss Links AquaponicsFilter.com Aqua Design Innovations Hacking Kickstarter Backer Kit Influential Books Abundance: The Future Is Better Than You Think [clear-line] Connect with Kevin @kzliang @DesignADI ADIventures Facebook info@adiventures.net Kickstarter Love: Soma Water Filter Love the Show? Leave us a Review
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ATK045: Kickstarter and Indiegogo Collide for Crowdfunding Mayhem
Indiegogo and Kickstarter collide in a clash of the crowdfunding titans as Seymour Segnit, a superstar entrepreneur and Indiegogo guy behind the wildly successful thingCharger campaign joins the Art of the Kickstart. Our chat dives deep into the depths of crowdfunding success, strategies to make your campaign dominate and lessons learned from funding. The thingCharger Campaign Success Quote “A great late product is only late until it ships. A bad product is bad forever." -Christopher Hawker Links thingCharger.com Influential Books Triggers Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Connect with Seymour @SeymourSegnit @thingCharger thingCharger's Facebook Love the Show? Leave us a Review
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ATK044: Technological Transformations Changing Life and the Future of Memory
Turkish technologist and serial entrepreneur Ekim Nazim Kaya joins the Art of the Kickstart to share story of innovation, memory preservation and the future of life. Going to Kickstarter with Yourbot, the company preserving the past while creating the future, Ekim and team are founding a foundation to change the world and challenge the status quo of life. The Yourbot Campaign Success Quote “Einstein had 24 hours in a day too." Links Yourbot.com Influential Books Things a Little Bird Told Me: Confessions of the Creative Mind [clear-line] Connect with Ekim @EkimNazimKaya @YourbotInc Yourbot's Facebook Kickstarter Love Pebble Smartwatch Love the Show? Leave us a Review
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ATK043: One Dad Crowdfunding Creativity and Inspiring His Kids
Fun, family friendly design from dad just trying to teach his kids about life, learning and the importance of well-roundness. Today Jeremy Shu, the creative mind behind Mozbii, the interactive tech toy for artsy children joins the podcast to share his Kickstarter success story of family focused entrepreneurship. The Mozbii Campaign Success Quotes “Be faithful and better than yesterday. Links Mozbii.com Influential Books The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change [clear-line] Connect with Jeremy @mozbii @ShuJeremy Mozbii's Facebook Kickstarter Love Sense - Sleep Sensor Love the Show? Leave us a Review
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ATK042: Crowdfunding Concussion Prevention and Wearable Sports Safety for All
Health, fitness and wearable tech collide in today's amazingly inspirational inventor interview with Ben Harvatine of Jolt Sensor. During the show we talk about the dangers of sports, concussions and how wearables and smart tech startups are helping empower athletes everywhere to train better, smarter and stay safe doing it. The Jolt Sensor Campaign Success Quotes "Less but better." -Dieter Rams Links JoltSensor.com  Influential Books Shop Class as Soulcraft: An Inquiry into the Value of Work [clear-line] Connect with Ben @joltsensor Jolt Sensor's Facebook Kickstarter Love Pebble Smartwatch The Roost Laptop Stand Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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ATK041: Wearable Tech, Sports and Revolutionizing Health and Fitness
Runner, cyclist and engineering entrepreneur extraordinaire Tim Clark of runScribe joins the Art of the Kickstart podcast to share the athletic journey of wearable tech and the fitness tracking revolution of the future. The runScribe Campaign Success Quotes "Tenacity pays off." Links runScribe.com  Influential Books The Tipping Point: How Little Things Can Make a Big Difference [clear-line] Connect with Tim @runScribepro runScribe's Facebook Kickstarter Love Coolest Cooler Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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ATK040: Living, Learning and Launching Physical Products Based Businesses
Entrepreneur extraordinaire and jet setting digital nomad Mark Zhang of Purggo is on the Art of the Kickstart today to share the story of past business mistakes made, lessons learned and the powerful performance of crowdfunding for physical products. The Purggo Campaign Success Quotes “Take risks and you'll get the payoffs>. Learn from your mistakes until you succeed. It's that simple.” —Bobby Flay Links Purggo.com Tropical MBA - Great Entrepreneurial Podcast Influential Books The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich The 50th Law The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The 48 Laws of Power [clear-line] Connect with Mark @markxzhang @purggo Purggo's Facebook Kickstarter Love Minaal Travel Bag Love the Show? Leave us a Review
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ATK039: Successes and Strategies of the Three Time Kickstarter Champs
With three superbly successful Kickstarter campaigns in the bag Cameron Gibbs and Noke are dominating the world of crowdfunding. Tune in to learn the ropes of high tech consumer products and amazingly aesthetic design. The Noke Campaign Success Quotes "It is nice to be important but it is more important to be nice." -John Cassis Links FuzDesign  Influential Books The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship [clear-line] Connect with Cameron @Everdock FŪZ Designs's Facebook Kickstarter Love Pebble Smartwatch Sense: Sleep Better Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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ATK038: College Kids Kickstarting their Amazingly Audacious Shark Tank Dream
Today Mikey Ahdoot, the recent college grad and superstar fan of Shark Tank comes on the Art of the Kickstart to share the story of saving cycle enthusiasts everywhere from the awful experience of having their wheels jacked. Check the campaign and see the coolest pitch video Kickstarter could possibly handle. The Nutlock Campaign Success Quotes "Just Do" Links NutLock.co LockYourNuts.com Shark Tank  Influential Books The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses How to Win Friends & Influence People [clear-line] Connect with Mikey @LockYourNuts Lock Your Nut's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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ATK037: Starting a Health Based Business in the Quantified Self Movement
Technology and health collide with Caktus Smart Hydration System, the company fighting to create and track water consumption among individuals and athletes around the world. Staying hydrated is critical to performance and tech startups like this are trying to meaningfully change people's behaviour. The Caktus-Hug Campaign Success Quotes "I would rather just do than rely on quotes" -Panu Links Caktus.me Hacking Kickstarter Guide ChrisDancy.com - Quantified Self Influential Books Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers The Fundraising Rules [clear-line] Connect with Panu @panukp @SmartHydration Caktus' Facebook Love the Show? Leave us a Review
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ATK036: Inventors, Design and Sustainable Creations of the Mind
Sustainability and design are on full effect in today's Art of the Kickstart podcast when Niki Singlaub shares the story of freelance product design and striking out on his own to build a business based around eco-friendly, aesthetic design. The Hydaway Campaign Success Quotes "Be the change you want to see in the world." -Mahatma Gandhi Links HydawayBottle.com  Influential Books Cradle to Cradle: Remaking the Way We Make Things Earth in Mind: On Education, Environment, and the Human Prospect Connect with Niki Hydaway's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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ATK035: Open Sourcing Agriculture and Crowd Created Content to Kickstart a Sustainable Future
Ever considered growing your own garden and farming food for yourself? Rory Aronson is an entrepreneur on a mission to make the challenging prospect of producing food even more accessible for individuals everywhere. This is a crazy mission to open source all the world's agricultural knowledge and is an awesome act of social entrepreneurship primed to put sustainability within reach for future generations. The Open Farm Campaign Success Quotes "Just do it." -Nike Links OpenFarm.cc RoryAronson.com Open Source Ecology Project   Connect with Rory @RoryAronson @FarmBotProject Open Farm's Facebook Kickstarter Love RepRap 3D Printer Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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ATK034: Innovative Design and Organizational Aesthetics Come Crashing into Kickstarter
Sometimes startups and entrepreneurial ideas happen on a whim. Today's crowdfunder Simon Lyons formerly of Loughborough University was an inspired designer just trying to innovate and compete in local contests. His spirit for creativity and innovation coupled with a students struggle for success have him kicking but on an about to fund Kickstarter campaign. The Geco Hub Campaign Success Quotes "Any idea that is not dangerous is not worth being called an idea at all." -Oscar Wilde Links Version22.com Influential Books The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich   Connect with Simon @Version22Design Version 22's Facebook Kickstarter Love The Glyph Personal Theater Love the Show? Leave us a Review
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ATK033: Homeless to Humongous and Lessons Learned From Five Past Kickstarter Campaigns
Accomplished entrepreneur and artistic illustrator Paul Siegel shares a truly transformative story of a down and out artist struggling to support his family launching Kickstarter campaigns and creating amazingness with crowdfunding and the maker movement. The Rooler Campaign Success Quotes "You have got to allow yourself to fail and even after that get back up." Links Digital Double Art Animation Influential Books Jonathan Livingston Seagull: The Complete Edition Connect with Paul @DigitalDouble Digital Double's Facebook Love the Show? Leave us a Review
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ATK032: How Curing Pain Can Create Super Crowdfunding Success
Health, happiness and entrepreneurial invention meet in today's tremendous interview with Dr. Ravi Shamaiengar of NapAnywhere. Our serial innovator and healthcare provider suffered from incessant neck pain, had had enough and took his skill as an inventor to create a truly transformative solution. The Nap Anywhere Campaign Success Quotes "With great power comes great responsibility." -Stan Lee Links NapAnywhere.net Four Hour Blog Customer Dev Labs Influential Books How to Win Friends & Influence People   Connect with Ravi @NapAnywhere NapAnywhere's Facebook Love the Show? Leave us a Review
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ATK031: Kickstarting Creativity in Kids with Childhood Robotics and Coding
Primo.io is the premium product today teach children everywhere the logic and reason of coding in a fun and interactive way. Today UK designer Filippo Yacob joins Art of the Kickstart show to share an amazing story of creativity and coding excellence to create future focused, successful students. The Primo Campaign Success Quotes "Know your limits but be prepared to fight for them." -Anonymous "Be like water my friend." -Bruce Lee Links Primo.io Hacker News Tech Crunch   Love the Show? Leave us a Review    Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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ATK030: How Crowdfunding is Creating the High Flying Fun of the Future
Let's jump into the future of technology and photography magic with the new world of drones. Today Ivan Stamatovski joins the Art of the Kickstart to share a designer's perspective into the nature of high tech innovation and crowdfunding strategies for killer next gen products. The Easy Aerial Campaign Success Quotes "I have not failed. I have just found 10,000 ways that don't work." Thomas Edison "People who try to make products that are completely foolproof fail miserably because they dont understand the ingenuity of complete fools" -Douglas Adams Links EasyAerial.com Influential Books Makers: The New Industrial Revolution   Connect with Ivan @EasyAerial Easy Aerial's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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ATK029: How to Innovate an Old Concept and Create a Killer Kickstarter Campaign
Food, family and starting a business are stressed to the max in our insightful interview with Michael Finizio of Repast Supply Co. In an amazing story this inventor is working to turn complex ravioli into a family feast of experience and excitement for all. The Fonde Ravioli Roller Campaign Success Quotes "People don't buy what you do, they buy why you do it." -Simon Sinek Links RepastSupply.com Influential Books Start with Why: How Great Leaders Inspire Everyone to Take Action   Connect with Michael @RepastSupply @MichaelFinizio Repast Supply Co's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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ATK028: Science, Startups and Manufacturing Methods to Clean Water
Today Fred from System D joins the Art of the Kickstart to share the story of discovering crowdfunding, helping campaign creators and building a family business around engineering and innovation. The O3 System Campaign Success Quotes "Be prepared." -Boy Scout Motto "If you want something done right, do it yourself." -Napoleon Bonaparte Links SystemDmfg.com Four Hour Blog Customer Dev Labs Influential Books The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Connect with Fred @SystemDmfg System D's Facebook Kickstarter Love The Micro 3D Printer FlipBooKit Love the Show? Leave us a Review
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ATK027: Never Stop Learning. Never Stop Living. Innovate or Die.
Constantly curious, always inventing and extremely awesome to talk to...today Ray Palermo, a 67 year old innovator fully living life shares his phenomenally exciting life and lessons learned. This foodie, free spirited engineering entrepreneur motivated me and has a ton of startup strategies worth tuning in to. The Quad Cooker Campaign Success Quotes "The best defense is a good offense." -Mao Zedong "Your dreams may die but never stop dreaming." Links QuadCooker.com   Connect with Ray @QUADCooker Quad Cooker's Facebook Cell Phone: 4047863732 Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
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ATK026: Crowdfunding Creative Carrying Solutions for Suffering Parents Everywhere
Mommy and daddy entrepreneurs Cecilia and Alessandro Tsai share the story of creating a baby friendly company to help parents everywhere with wielding infants. MiaMily is the story of a couple's frustration and subsequent innovative ideas. The MiaMily Campaign Success Quotes "You don't have to see the whole staircase. Just take the first step." -Martin Luther King Jr. "We are not interested in the possibilities of defeat." -Queen Victoria Links MiaMily.com Influential Books Screw It, Let's Do It: Lessons In Life (Quick Reads) The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level   Connect with Cecilia and Alessandro @MiaMilyHipster MiaMily's Facebook Love the Show? Leave us a Review
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ATK025: Why Wearables are the Way of the Future For Powerful Personal Health
Today the tremendous duo of Nattapon Chaimanonart and Nabyl Bennouri break onto the stage to share their story fighting to help individuals monitor their health. From sun burns to vitamin D deficiency this wearable tech team are trying to transform how society strengthens health. The Violet Campaign Success Quote "Just do it." -Nike Links LiveUltraHealthy.com Influential Books Delivering Happiness: A Path to Profits, Passion, and Purpose Freakonomics: A Rogue Economist Explores the Hidden Side of Everything   Connect with Nattapon and Nabyl @LiveUltraHealth @nabylb Ultra Violet's Facebook Love the Show? Leave us a Review
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ATK024: Athletic Entrepreneurship and Innovative Sports Solutions
Athlete, entrepreneur, inventor and dad Reggie Senegal shares an epic story of creativity and passion pushing athletic endeavors and innovative products to the edge. Winners never quit and neither did Reggie. The SnapLaces Campaign Success Quote "Even if your efforts for years seem to be producing no results, one day a light that is in exact proportion to them will flood your soul." -Simone Weil Links SnapLaces.com Influential Books The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Self-Reliance and Other Essays (Dover Thrift Editions)   Connect with Reggie @SnapLaces @MyRSenegal SnapLaces' Facebook Love the Show? Leave us a Review
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ATK023: How to Overcome Design Dramas to Kickstart a Creative Craze
In today's design oriented Art of the Kickstart interview Danilo Malanczyj shares his four year struggle to free folks from the inability to hold today's all important smartphone. Our magnetizing maker is making this happen with Clipless. The Clipless Campaign Success Quote "You miss 100% of the shots you don't take." -Wayne Gretsky Links GetClipless.com Influential Books Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)   Kickstarter Love Pebble Smartwatch Connect with Danilo @GetClipless Clipless' Facebook Love the Show? Leave us a Review
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ATK022: Innovative Inventions with Magically Minimalistic Designs
Brooklyn designer, biker and minimalist designer Jonathan Sabutis shares the story of innovation in simplicity. In an awesome interview he shares strategies to create and ideate without adding worthless waste to the world. The Ringtool Campaign Success Quote "Do more with less" Links Reductivist.com Influential Books The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything The Design of Everyday Things: Revised and Expanded Edition Designing Design   Connect with Jonathan @rdctvst Reductivist's Facebook Love the Show? Leave us a Review
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ATK021: How to Turn a Personal Mission into a Mega-Successful Crowdfunding Camping Campaign
In arguably our most amazing interview of all time social entrepreneur and amazingly explorative entrepreneur Richard Rhett shares his story of creating a cavalier-esque camping hammock for outdoors enthusiasts everywhere. Sierra Madre makes the most of business by building sustainable success for low income countries. Business and beautiful nature seamlessly combine. The Nubé Campaign Success Quote "Don't just talk about changing the world. Get out and do it" Links Sierra Madre Research Influential Books The Reckoning The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer   Connect with Richard @SMr_gear Sierra Madre's Facebook Love the Show? Leave us a Review
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ATK020: Crowdfunding Cooler Beverage Everywhere as an Engineer
From Tijuana, Mexico to the campaign crowdfunding of Kickstarter, Dave Brecht is the Beer Outlaw blazing a trail of innovation. This engineer shares his story of innovation and how simple ideas sell big time to beer lovers. The Koolernaut Campaign Success Quote "Always have a backup plan" -Anonymous Links BeerOutlaw.com Influential Books The Tipping Point: How Little Things Can Make a Big Difference   Connect with Dave @BeerOutlaw Beer Outlaw's Facebook Love the Show? Leave us a Review
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ATK019: Kickstarter Creates a Seamlessly Simple Tailoring Invention
From laid off to innovative inventor Sidi Huang's story of creating the simple ZipSeam is inspirational for all and a great way to tailor all your clothes. Easy, innovative and amazingly useful are the name of the crowdfunding game. The ZipSeam Campaign Success Quote "Just get out there and do it." Links ZipSeams Influential Books The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Invent It, Sell It, Bank It!: Make Your Million-Dollar Idea into a Reality   Connect with Sidi @zipseams ZipSeam's Facebook Love the Show? Leave us a Review
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ATK018: Crowdfunding the Carbon Fiber Wheels of the Future
Today's Kickstarter creative Sam Pearce hops on the Art of the Kickstart to share the story of revolutionizing in-wheel suspension for better biking performance. A simple idea is working to transform the world. The Loopwheels Campaign Success Quote "Just do one thing well. Don't get distracted." -Anonymous Links Loopwheels   Connect with Sam @Loopwheels Loopwheel's Facebook Love the Show? Leave us a Review
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ATK017: YOLO So Get Jacked Up and Build a Badass Business with Titin
Today's guest Patrick Whaley is a former Georgia Tech grad, gun shot survivor and super hard working entrepreneurial juggernaut. His company and mission center around uncompromising quality and better training gear to revolutionize athletics. The Titin Compression Campaign Success Quote "You only live once." -YOLO Links Titin Tech Epic Books Barbarians at the Gate: The Fall of RJR Nabisco   Connect with Patrick @TitinTech Titin's Facebook Love the Show? Leave us a Review    
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ATK016: Inspired Entrepreneurship to Fight Ferocious Pollution in India
Today inspired social entrepreneur Maithreyi Gopalakrishnan joins the Art of the Kickstart to share the story of collegiate creators looking to help third world rickshaw drivers revolutionize their driving. Let's hybridize and reduce harmful pollution in India. The Surya Conversions Campaign Success Quote "One small step for man, one giant leap for mankind." -Neil Armstrong Links SuryaConversions.com Epic Books Outliers: The Story of Success Freakonomics: A Rogue Economist Explores the Hidden Side of Everything Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises   Connect with Maithreyi @SuryaConversion Love the Show? Leave us a Review    
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ATK015: Occipital Backers Fund $1.3 Million Towards Revolutionizing Mobile 3D Scanning Software
Guys Adam Rodnitzky of Occipital is here today to share the tech story of a software startup revolutionizing the world of mobile hardware. Their structure sensor is the next generation tech taking smartphones into a 3D era of awesomeness. PS. They raised $1.3 million :) The Structure Sensor Campaign Success Quote "It all starts with the product." -Anonymous Links Structure.io Occipital.com Adam's Blog hiad.am Epic Books The Four Steps to the Epiphany The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do   Connect with Adam @rodtwitsky And the Occipital Team @occipital @structure Love the Show? Leave us a Review    
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ATK014: Crowdfunding Designs to Innovate How We Move Through the World with RocketSkates
Amazing interview with a legendary Kickstarter creator...Today Peter Treadway of ACTON joins the podcast to share his innovative designs moving people through the world in crazy Back to the Future-esque ways. Prepare to invent. The RocketSkates Campaign Success Quote "Always keep one foot in the known and one in the unknown." -Anonymous "Imagination is more important than knowledge." -Albert Einstein Links Acton Epic Books Way of the Peaceful Warrior: A Book That Changes Lives Neuromancer Snow Crash   Connect with Peter @ACTONglobal Kickstarter Love TikTok Love the Show? Leave us a Review    
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ATK013: Design, Kickstarter and Creating Amazing Minimalist Products
Superstar designer Rich Thrush joins the Art of the Kickstart podcast to share his experience creating amazing products. During the interview we cover his and his brother's awesome leaning tricycle to teach kids how to ride and tons of other useful insights to boost business success. The Dreisch Leaning Trike Campaign Success Dieter Rams' 10 Principles of Success Links Dreisch Trike Terrible Design by Phillipe Starck Epic Books Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans Designing Interactions Traffic: Why We Drive the Way We Do (and What It Says About Us)   Connect with the Guys @dreischtrike Love the Show? Leave us a Review    
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ATK012: How to 10x Your Kickstarter Campaign Goals with Aesthetic Design
Who says leave the past to the past? Today experienced designer Kendal Liddle hops on the line to share his story as an entrepreneur innovating 20's and 30's era quality American products for a modern era. These bags rock and principles are powerful. The Hyde Bag Campaign Success Quote "Just Do It." -Nike Links KendalHyde.com Epic Books Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!   Love the Show? Leave us a Review    
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ATK011: Virtual Reality Wrecks Havoc on Kickstarter and Creates a Phenomenon
Physicist, inventor and accomplished entrepreneur Shahriar Afshar joins the Art of the Kickstart to share his exciting journey in the arena of virtual reality and how physics, business and crowdfunding are the ultimate trifecta of success. Prepare to be blown away, Oculus style. The KOR-FX Campaign Success Quote "If you are not passionate about what you are doing in life you are not really living. Passion is life." -Anonymous Links KOR-FX Epic Books The Leader In You Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way The World As I See It   Connect with Shahriar @KorfxHaptics Kickstarter Love The Micro 3D Printer Love the Show? Leave us a Review    
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ATK010: Brewing Business Success with Crowdfunding and Creative Ideas
Serial entrepreneur and Kickstarter creator Michael Werner joins Art of the Kickstart to share his epic journey of entrepreneurship and eventual crowdfunding success with brew master bliss. The Synek Campaign Success Quote "Think about things differently and think about different things" -Anonymous Links Synek System Epic Books The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! Moby Dick   Connect with Michael @SynekSystem mwerner@syneksystem.com Kickstarter Love Oculus Rift PicoBrew Love the Show? Leave us a Review    
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ATK009: How to Hit Six Figures on Kickstarter with a Killer Smartphone Photography Add On
Transform the telephoto awesomeness of your smartphone with Snapzoom. This Hawaii hero company of creation and photography innovated an amazing product to take DSLR quality photos with any phone. With over six figures on Kickstarter these guys dominated. The Snapzoom Campaign Success Quote "Just believe that you can make it happen. Strive for it. Go for it" -Anonymous Links Snapzooms Snapzoom's Engadget Press   Connect with Daniel @SnapzoomHawaii Kickstarter Love Coolest Cooler Love the Show? Leave us a Review
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ATK008: Travelling the World and Transforming Fashion Kickstarter Style
From China to Italy and everywhere in between Stefano Mangini is traveling the global and innovating the world for good. This crazy creative is changing the way people commute. Stopping the rain, staying stylish and transforming travel is the mantra of this Restless Traveller. The Funnell Eject Campaign Success Quote "Strive for your quest." -Anonymous Links Restless Travellers Stefano's amazing pictures Influential Books Wikinomics: How Mass Collaboration Changes Everything Hyperspace: A Scientific Odyssey Through Parallel Universes, Time Warps, and the 10th Dimension Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life   Connect with Stefano @rTravellers Facebook Love the Show? Leave us a Review
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ATK007: Heroic High School Entrepreneurs Sparking Innovation at All Ages
Prepare to be inspired. In today's awesome episode Eddy Zhong, CEO of the high school team of Blanc Watches joins the program to share his story. This is an amazing story of creation, innovation and amazing success. Learn from these inspirational entrepreneurs. The Spark Watch Campaign Success Quote "You are already naked. There is no reason not to follow your heart." -Steve Jobs Links Blanc Robert Herjavec Influential Books Art of the Start by Guy Kawasaki   Connect with Eddy eddy@wearblanc.com Kickstarter Love Potato Salad Love the Show? Leave us a Review
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ATK006: Inventing a Cure to Back Pain and Building a Business Out of It
Internet entrepreneur and back pain plagued Eric Jeffrey joins the Art of the Kickstart to share how a common calamity of health and healing in one's own life can build the basis of a successful business and epic crowdfunding campaign. The Massage Track Campaign Success Quote "Make creating value the entire focus of my day. Create more value than I capture." -Anonymous Links Massage Track Fundzinger Influential Books Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm Abraham Lincoln: The Prairie Years and The War Years   Connect with Eric @massagetrack  Love for Kickstarter TGT Wallets Qlipter Love the Show? Leave us a Review
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ATK005: Kickstarter Success with RooSport’s Rebellious Runners
Brenda Brundage joins the Art of the Kickstart to share her success story taking an innovative idea for runners and athletes everywhere. No pockets? No problem. RooSport revolutionizes the world of fitness and shows the strength of determine entrepreneurs can create. The RooSport Campaign Success Quote "Luck is the dividend of sweat. The more you sweat the luckier you get." -Ray Kroc Links RooSport Influential Books Patent It Yourself: Your Step-by-Step Guide to Filing at the U.S. Patent Office How to Stop Worrying and Start Living How to Win Friends & Influence People Connect with Brenda @theroosport Kickstarter Love Potato Salad Love the Show? Leave us a Review
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ATK004: Seally Cap is Crushing Kickstarter and Getting Shark Tank Attention
In today's episode I am beyond excited to have serial inventor and entrepreneur Brian Gibson on the show to talk crowdfunding, dominating Kickstarter rankings and building effective product business. His story is inspirating, his ideas amazing and his future bright...maybe even Shark Tank? The Seally Cap Campaign Success Quote "When you want to succeed as bad as you want to breathe, then you will be successful." -Eric Thomas Links Simpli Uniik Paul Dejoria's Stanford Speech Influential Books How to Get Control of Your Time and Your Life Abraham Lincoln: The Prairie Years and The War Years Connect with Brian @captgibby Love the Show? Leave us a Review
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ATK003: Saving the World, Starting a Business and Social Entrepreneurship
Social entrepreneur and visionary scientist Topher White joins the Art of the Kickstart to share the powerful hybrid model to building a successful business based off global issues. His mission to reduce deforestation in global rainforests while building a viable business is motivational and serves as a strong lessons for inventors everywhere. The Rainforest Connection Campaign Success Quote "Happiness is only real when shared." -Christopher McCandless from Into the Wild Links Rainforest Connection Hacker News David Attenborough Influential Books The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Connect with Topher @topherwhite Topher's LinkedIn Kickstarter Awesome Pono Music Amanda Palmer Love the Show? Leave us a Review
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ATK002: Curing the Corporate Health Crisis with Cubii
In our second ever episode of the Art of the Kickstart a team of recent college graduates are working to way we view work and improve health and fitness of all office workers. It is pretty freaking cool. The Cubii Campaign Success Quote "If I had asked people what they wanted before I invented the car they would have said a faster horse." -Henry Ford Links Fitness Cubed Influential Books The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future Connect with Shivani @Shivani_Jain Love the Show? Leave us a Review
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ATK001: Building a Business While Biking in Brooklyn
Welcome to the first ever episode of the Art of the Kickstart. In today's premiere of the podcast all about helping inventors and entrepreneurs build amazing crowdfunded businesses through Kickstarter. In today's interview Peter Pottier, an engineer from Brooklyn breaks out his new and innovative solution to bicycle safety in a busy city. Hope you enjoy. The MyBell Campaign Success Quote "Many people die at 25 and aren't buried until they are 75." -Benjamin Franklin Links MyBell.co SXSW Influential Books The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Zero to Maker: Learn (Just Enough) to Make (Just About) Anything Social Machines: How to Develop Connected Products That Change Customers' Lives   Connect with Peter @PeterPottier Kickstarter Love Oculus Rift Odin Android Projector Love the Show? Leave us a Review  
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