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Branch-Out: The Digital Media and Marketing Podcast  RSS Feed  Subscribe Via iTunes  Zune Subscribe
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Description:

Everything you need to tell your and your company's story in order to engage, empower & educate! Produced by Waverley Knobs (Video & Digital Brand Media Professionals) Hosted by Evin Charles Anderson & Tatiana Ivan

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Podcast Episode's:
Global Marketing and How to Communicate to Different Cultures w/ Patrick Vale
“Effective marketing isn’t just about conveying a message explicitly. It’s visceral, it hits you at a gut level. You connect to it.” - Patrick Vale Join us as we talk about the human condition, building communities, and global domination! Or at least… global marketing. Learn how to market effectively internationally by leveraging values and culture - and consequently the language - at a local level. -- Love this podcast? --
 Make sure to subscribe and rate us! -- More information about Patrick --
 Ponder On: https://everydayethics.blog LinkedIn: https://www.linkedin.com/in/patrick-vale-41a3b1a2 Patrick Vale is a New England native who has spent much of his young adult life venturing to other corners of the United States and the globe. With a background in English second-language instruction, he most recently lived in Rio de Janeiro, Brazil, where he spent a year teaching English as a Fulbright fellow. Patrick is an alumni of the Jesuit Volunteer Corps Northwest and Americorps; he speaks Spanish and Portuguese. Particularly motivated by ethics, community building and the beauty of the shared human experience, he recently founded the podcast Ponder On, which gives him an excuse to sit down and ask big questions of the wonderful people in his life. -- Resources -- 
 Have We Lost the Sense of Community in Western Society? (http://www.peri10k.com/community-in-western-society) Translating Marketing Content: 6 Key Considerations (http://www.languagescientific.com/translating-marketing-content-6-key-considerations) The 30 Magic Marketing Words You Should Be Using (http://www.verticalresponse.com/blog/the-30-magic-marketing-words) When Does Culture Matter in Marketing? (https://www.gsb.stanford.edu/insights/when-does-culture-matter-marketing) The Most Common Mistakes Companies Make with Global Marketing (https://hbr.org/2015/09/the-most-common-mistakes-companies-make-with-global-marketing) Audio Clips: Charles Vogl: "The Art of Community: Seven Principles for Belonging" | Talks at Google https://www.youtube.com/watch?v=MszTlUYF8P4 Language: Crash Course Psychology #16 https://www.youtube.com/watch?v=s9shPouRWCs LIT (Andy Milonakis feat. Lil Yachty) | Music Video https://www.youtube.com/watch?v=_4XhZjBHhik Fleek - PnB Rock (LYRICS) https://www.youtube.com/watch?v=udHidbv3s9U Dude you're getting a Dell https://www.youtube.com/watch?v=8BsWijdM0W0 McDonald's spanish commercial "Love the Most" https://www.youtube.com/watch?v=Ww2MnWe_gSs The Cafezinho: Exploring Brazilian Coffee Culture https://www.youtube.com/watch?v=YqvpWsuR9_Y How FaceBook Changed The World The Arab Spring https://www.youtube.com/watch?v=lnPR90dJ3Gk Elementary School Life in Japan - School Meals https://www.youtube.com/watch?v=v7aGHNNpGlM
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ARGH! Computer Issues and Live Events!
Ever work on a project and have hours of slaving over it and it gets deleted? Most of us have had this thanks to technology and we are prone to it too. We were originally going to give you an interview on Agile Marketing but then our editing computer decided to consume the interview whole! So instead, we wanted to put together a quick fun episode on our upcoming event, Branch-Out: LIVE! THE Digital Media & Marketing Event (Cambridge, MA - July 20th). Enjoy! -- Branch-Out: LIVE! Information -- Branch-Out: LIVE! showcases an array of our past guests, all eager to provide everything you need to tell your, and your company's, story in order to engage, empower & educate! You'll hear from exciting industry professionals while having the opportunity to network with energetic professionals like yourself. Visit our site for a full schedule of events! wvrly.co/BranchOutSchedule Tickets go on sale July 1st, 2017! wvrly.co/branchoutLIVE *Save 10% on your purchase with code: branchoutpod17 -- Past Interviews -- Dan Shure: https://soundcloud.com/branch-out-podcast/interview-dan-shure-evolving-seo-moz Kaite Rosa: https://soundcloud.com/branch-out-podcast/interview-with-kaite-rosa-director-of-content-and-marketing-at-venturefizz Brad Powell: https://soundcloud.com/branch-out-podcast/branch-out-episode-brad-powell-humanizing-your-brand-facebook-live Larry Yu: https://soundcloud.com/branch-out-podcast/branch-out-47-larry-yu-leverage-thought-leadership-for-your-business Tom Shapiro: https://soundcloud.com/branch-out-podcast/emotional-marketing-the-rise-of-neuromarketing-its-impact-on-how-we-connect-ft-tom-shapiro -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs
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Thought Leadership, Social Entrepreneurship, Neuromarketing, Marketing Legalities... OH MY!
Hello from Los Angeles! Thank you for joining us once again on Branch-Out. Tatiana and I are currently in beautiful L.A. working on a few projects but we wanted to make sure we got this special episode out for you today. We’ve taken the Words of Wisdom segments from each of our most recent interview episodes and compiled them into this one episode. If you haven’t had a chance to catch up to all of these awesome interviews, you’ll be able to get a taste of what they’re all about! We have segments from Larry Yu of Kite Global Advisors talking about thought leadership, Dan Tefft of Clime-IT touching on social entrepreneurship, Tom Shapiro of Stratabeat taking on Neuromarketing and Charles Smith from the Law Offices of Charles Sanford Smith diving into the legalities of marketing in the Cannabis industry. But before we jump into these exciting segments, we wanted to let you know that if you love what you hear, you’ll have the opportunity to meet several of our past guests in-person! We’re launching Branch-Out: LIVE! [THE Digital Media & Marketing Event]. We’ll be having networking, live talks and much more! This will all be happening in Cambridge, MA on July 20th. Early Bird Tickets go on sale Thursday, June 1st so make sure to purchase your tickets as there is limited seating and you won’t want to miss out on this opportunity. More information can be found in the description of this episode. Now onto your words of wisdom - enjoy the episode and we hope to see you July 20th! -- Branch-Out: LIVE! Information -- Branch-Out: LIVE! showcases an array of our past guests, all eager to provide everything you need to tell your, and your company's, story in order to engage, empower & educate! You'll hear from exciting industry professionals while having the opportunity to network with energetic professionals like yourself. Visit our site for a full schedule of events! http://wvrly.co/BranchOutSchedule Tickets go on sale July 1st, 2017! http://wvrly.co/branchoutLIVE -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs
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Emotional Marketing: The Rise of Neuromarketing & Its Effects on How We Connect ft. Tom Shapiro
Get your free chapter of Tom’s book “Rethink Your Marketing” - https://rethinkyourmarketing.com/branchout/ “If you want to fight through all the noise and break through and get noticed, you have to deviate.” - Tom Shapiro In this episode we get emotional! We speak with Tom Shapiro, CEO of Stratabeat on Neuromarketing and the relationship your brand can create with your target market. Listen as we break down how you can implement emotional marketing and the results it can bring to a company! -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about Tom -- Website: http://Stratabeat.com Twitter: twitter.com/Stratabeat twitter.com/TomShapiro Tom Shapiro is Founder and CEO of Stratabeat, a branding, design, and marketing agency in Burlington, MA. Through his career, Shapiro has developed marketing strategies for more than a dozen Fortune 500 clients, such as AT&T, Hewlett-Packard, Intel, Kraft Foods, eBay, UnitedHealthcare, and P&G. Previously, as Director of Digital Strategy at the digital marketing agency iProspect, Shapiro helped the firm grow from 85 employees to more than 700 in five years. Prior to that, Shapiro was responsible for the U.S. go-to-market strategy for a British software localization firm, tripling overall revenue for the company. Shapiro’s marketing insights have been published in CMO.com, CNN.com, Forbes, GE’s Center for the Middle Market, HubSpot Blog, iMedia Connection, Internet Retailer, MarketingProfs, MediaPost, REALTOR Magazine, Website Magazine, among others. He is releasing a new book in 2017 titled Rethink Your Marketing, which outlines seven strategies for rethinking different aspects of your marketing to unleash new revenue growth. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs Resources:
 https://www.youtube.com/watch?v=keCwRdbwNQY Steve Jobs speech on “Think Different” & Nike’s “Just Do It!” - 1997 http://www.ccnl.emory.edu/Publicity/MSNBC.HTM (MSNBC - Human brain gets a kick out of surprises) https://blog.hubspot.com/marketing/emotions-in-advertising-examples#sm.0000gwztt51adgcppx28eukgs98lf (Hubspot - Emotional Advertising: How Brands Use Feelings to Get People to Buy) https://blog.kissmetrics.com/emotional-marketing-to-facebook-ads/ (Kissmetris - 12 Genius Ways to Apply Emotional Marketing to Facebook Ads) https://www.youtube.com/watch?v=LGJdbbAr2jk (The Art Of - Malcolm Gladwell - Emotional Marketing) https://www.youtube.com/watch?v=Z7CCSOsuz4E (IGN News - Apple Buys Emotient) https://www.youtube.com/watch?v=9HaoQck6R74 (BBC - Q Sensor The data of our emotions) https://www.youtube.com/watch?v=lAl28d6tbko (Blendtec - Will it Blend?) https://www.youtube.com/watch?v=TlUK69Wsk6g (SciShow - Human Memory vs Computer Memory) https://www.youtube.com/watch?v=Z_sIwv6SAxc (Dick Fosbury Flop - High Jump) Sounds: https://www.youtube.com/watch?v=irZO93oPLbY (Teenage Mutant Ninja Turtles) https://www.youtube.com/watch?v=1sahmK9xkgQ (Weight Watchers) https://www.youtube.com/watch?v=OpkEq_a02x0 (Gold’s Gym) https://www.youtube.com/watch?v=2utaUG-etV4 (RT - Emotion Recognition Technology) https://www.youtube.com/watch?v=ZXsQAXx_ao0 (Joshua Parker / Shia LaBeouf) https://www.youtube.com/watch?v=LjeKUsBe5UU (The RSA - Daniel Levitin on Information Overload) 0:59 - 1:17 https://www.youtube.com/watch?v=V4UfAL9f74I (The LOTR - Gandalf “You Shall Not Pass”)
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Facebook Ads: Digital Media Assets & Their Impact
In today’s episode, we discuss the pros and cons of using different type of media for Facebook Ads. And whether you choose to use video or photos as your media option, it's important to have great copy and a good link to send your audience to. And don't forget to experiment! -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Freepik: Graphic resources for everyone http://www.freepik.com Pexels. Best free stock photos in one place. https://www.pexels.com iStock. By Getty Images. http://www.istockphoto.com Shutterstock: Stock Photos, Royalty-Free Images and Vectors https://www.shutterstock.com Premiere Pro CC: Burning closed captions to video https://forums.adobe.com/thread/1386372 Business on Facebook http://bit.ly/2p3FRcT -- Sound Clip Resources -- 1. https://www.youtube.com/watch?v=bc2muGlQIlk 2. https://www.youtube.com/watch?v=P1kCH5GZU3c 3. https://www.youtube.com/watch?v=9kkjr4qcrkE 4. https://www.youtube.com/watch?v=B3FSFXJmdp8 5. https://www.youtube.com/watch?v=ps2G3c6lv0k 6. https://www.youtube.com/watch?v=ZXsQAXx_ao0
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