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SHINING A LIGHT ON WOMEN AT THE FOREFRONT OF F.E.S.T.

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Podcast Episode's:
Answer These Four Questions Before You Do ANY PR Outreach
<p>What should you absolutely without a shadow of a doubt do before you&#8217;re ready for press coverage? It&#8217;s simple really: before you do any pitching to journalists or the media, you need to answer the four questions in today&#8217;s episode. As a longtime journalist. I...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/answer-these-four-questions-before-you-do-any-pr-outreach/">Answer These Four Questions Before You Do ANY PR Outreach</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


So You Succeeded – But What Comes Next? A Conversation With Factory45’s Shannon Lohr
<p>This week, we&#8217;re bringing a listener favorite back to the show for a rare second episode on the Spirit of 608 podcast. We first heard this FEST founder&#8217;s story in podcast episode 53, but a lot&#8217;s happened since then. Not only has she continued to grow...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/so-you-succeeded-but-what-comes-next-a-conversation-with-factory45s-shannon-lohr/">So You Succeeded &#8211; But What Comes Next? A Conversation With Factory45&#8217;s Shannon Lohr</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How to Use A Magazine’s Editorial Calendar to Plan Your Next PR Pitch (Plus, Two More Ways to Take Action And Get More Press Right Now)
<p>Getting more press coverage and media attention is a long game &#8211; and that can frustrate the hell out of a busy entrepreneur who&#8217;s dying to make things happen, like, today. So what can you do to push your DIY PR and media outreach strategy...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/how-to-use-a-magazines-editorial-calendar-to-plan-your-next-pr-pitch-plus-two-more-ways-to-take-action-and-get-more-press-right-now/">How to Use A Magazine&#8217;s Editorial Calendar to Plan Your Next PR Pitch (Plus, Two More Ways to Take Action And Get More Press Right Now)</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Eileen Fisher on Work-Life Balance, Ethical Fashion, Sustainable Business + Building Eileen Fisher the Brand
<p>She made comfortable women&#8217;s apparel not only stylish and sought after, but also mainstream &#8211; you&#8217;ll find her multi-million dollar company&#8217;s clothing in department stores around the country and in some 56 shops in the U.S., Canada and the UK. That&#8217;s quite a journey from...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/157-eileen-fisher-founder-of-eileen-fisher/">Eileen Fisher on Work-Life Balance, Ethical Fashion, Sustainable Business + Building Eileen Fisher the Brand</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Spotlight on Opals, Their Origins and The Complicated Lives of the Miners Who Find Them With Actress-Designer Tatiana Ikasovic of Fade to Black
<p>Opals: they&#8217;re precious stones with dramatic &#8211; and little understood &#8211; pasts. As an October baby, I&#8217;ve been wearing opals off and on all my life. And today, they&#8217;re trendier than ever. But until talking to the fascinating female entrepreneur guesting on the Spirit of 608...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/spotlight-opals-origins-complicated-lives-miners-find-actress-designer-tatiana-ikasovic-fade-black/">Spotlight on Opals, Their Origins and The Complicated Lives of the Miners Who Find Them With Actress-Designer Tatiana Ikasovic of Fade to Black</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How to Get More Press And Media Attention Before, During And After Your Next Event
<p>Not sure if you noticed, but it&#8217;s that time of year: events are upon us! If you&#8217;re a FEST founder, female entrepreneur or ethical fashion business, it&#8217;s pretty much guaranteed that you&#8217;re either hosting, attending or participating in a FEST-ive event sometime soon. From pop-up...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/get-press-media-attention-next-event/">How to Get More Press And Media Attention Before, During And After Your Next Event</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Using Entrepreneurship to Change the Future of Footwear (Plus, Crowdfunding Success) with Mary Sue Papale of Ashbury Skies + The BENDY
<p>On this week&#8217;s episode of the Spirit of 608 podcast, we hear from a FEST founder who witnessed a fashion manufacturer&#8217;s shocking environmental damage early on in her career at one of top brands of the day. What she saw was something she never forgot. Fast...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/using-entrepreneurship-change-future-footwear-plus-crowdfunding-success-mary-sue-papale-ashbury-skies-bendy/">Using Entrepreneurship to Change the Future of Footwear (Plus, Crowdfunding Success) with Mary Sue Papale of Ashbury Skies + The BENDY</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


College Fashionista Founder Amy Levin Klein on Building The Go-To Global Network for Future Fashion Pros
<p>Kicking off the fall season of the Spirit of 608 podcast, this week&#8217;s episode features a badass female entrepreneur who built what has become the go-to Gen Y resource for aspiring fashion industry pros. Starting when she was barely out of college herself, this media...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/college-fashionista-founder-amy-levin-klein-building-go-global-network-future-fashion-pros/">College Fashionista Founder Amy Levin Klein on Building The Go-To Global Network for Future Fashion Pros</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How A Goth Girl Became the Go-To Bespoke Stage Wear Designer for Heavy Metal Rockers and Pro Wrestlers with Kim Dylla of Kylla Custom Rock Wear
<p>In the final Spirit of 608 podcast episode before the August break, get ready for a conversation that rocks. Seriously. This week&#8217;s guest is not only a FEST founder who relies on upcycling thrifted garments for the one-of-a-kind garments she creates. She&#8217;s also the designer behind...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/goth-girl-became-go-bespoke-stage-wear-designer-heavy-metal-rockers-pro-wrestlers-kim-dylla-kylla-custom-rock-wear/">How A Goth Girl Became the Go-To Bespoke Stage Wear Designer for Heavy Metal Rockers and Pro Wrestlers with Kim Dylla of Kylla Custom Rock Wear</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Walking Away from A Completely Laced-Up Career to Pioneer 3D Printed Footwear from the Ground Up with OESH Shoes founder Dr. Casey Kerrigan
<p>Picture this: you&#8217;ve taken all the right steps to become one of the most highly respected academic physicians in your field. And then you walk away. To start a footwear company that relies on technology you have no experience with whatsoever. In fact, no one...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/walking-away-completely-laced-career-pioneer-3d-printed-footwear-ground-oesh-shoes-founder-dr-casey-kerrigan/">Walking Away from A Completely Laced-Up Career to Pioneer 3D Printed Footwear from the Ground Up with OESH Shoes founder Dr. Casey Kerrigan</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Why A Beloved Ethical Fashion Startup Closed Up Shop To Embrace An Entirely Different Future in FEST with Helpsy’s Rachel Kibbe
<p>When this week&#8217;s guest started building her ethical fashion startup, she had high hopes for its future. But after years of hustle to grow her store, a well-known favorite among many stylish urbanites seeking cool clothes with a conscience, she started feeling uneasy about the...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/beloved-ethical-fashion-startup-closed-shop-embrace-entirely-different-future-fest-helpsys-rachel-kibbe/">Why A Beloved Ethical Fashion Startup Closed Up Shop To Embrace An Entirely Different Future in FEST with Helpsy&#8217;s Rachel Kibbe</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Building the First Luxury Vegan Handbag Brand + Moving Beyond Influencer Campaigns with Sugandh Agrawal of GUNAS
<p>On this week&#8217;s episode of the Spirit of 608 podcast, we hear from the founder of what is arguably the first luxury vegan handbag brand. In business for almost 10 years, this company has successfully navigated challenges that many FEST founders face, from sourcing high-quality materials...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/building-first-luxury-vegan-handbag-brand-moving-beyond-influencer-campaigns-sugandh-agrawal-gunas/">Building the First Luxury Vegan Handbag Brand + Moving Beyond Influencer Campaigns with Sugandh Agrawal of GUNAS</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How to Get Great Feedback & Collect Kickass Business Insights with Method + Mode Founder Rachel Swanson
<p>How often are you collecting customer feedback and business insights that will help your business move toward an even more badass future? Do you even know where to start? This episode is all about how learning more about the Spirit of 608 audience turned into one...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/get-great-feedback-collect-kickass-business-insights-method-mode-founder-rachel-swanson/">How to Get Great Feedback &#038; Collect Kickass Business Insights with Method + Mode Founder Rachel Swanson</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Failing Into a Better Future & Ditching Your Plan B with 12th Tribe’s Demi Marchese
<p>Do you love a good fail-to-succeed story? If your answer is a resounding, internal air guitar of a yes, then you&#8217;re going to love this week&#8217;s conversation with a FEST-ive founder who, while still in her early twenties, turned job rejection into fuel for a...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/failing-better-future-ditching-plan-b-12th-tribes-demi-marchese/">Failing Into a Better Future &#038; Ditching Your Plan B with 12th Tribe&#8217;s Demi Marchese</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Talking Better DIY Photography + Figuring out How to Work with Friends with M.Studios’ Melissa Lacouture & Marisa Bettencourt
<p>A theme around here at Spirit of 608 is making FEST brands more visible &#8211; and not just brands, but the founders behind them. Continuing our recent spate of Knowledge Drop episodes focused on bringing you actionable tactical advice from entrepreneurs who want to support FEST...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/talking-better-diy-photography-figuring-work-friends-m-studios-melissa-lacouture-marisa-bettencourt-foundersof-m-studios/">Talking Better DIY Photography + Figuring out How to Work with Friends with M.Studios&#8217; Melissa Lacouture &#038; Marisa Bettencourt</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Thinking Outside of the (Cardboard) Box and Changing How Retail is Done with LimeLoop Founder Ashley Etling
<p>If there&#8217;s one thing ethical fashion brands and values-driven product companies struggle with today, it&#8217;s the problem of packaging. Sure, maybe it&#8217;s not that sexy of a subject. But it&#8217;s an arena ripe for change. Cardboard boxes and plastic mailers may seem like the only...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/thinking-outside-cardboard-box-changing-retail-done-limeloop-founder-ashley-etling/">Thinking Outside of the (Cardboard) Box and Changing How Retail is Done with LimeLoop Founder Ashley Etling</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


FEST, Facebook and Your Social Media Future with Bantam Social Media’s Natasha Kalergis
<p>It&#8217;s a new Knowledge Drop episode that came at the right time for me &#8211; and I hope it will be arriving at the right time for you, too. After all, we&#8217;ve got these summer months to reconfigure what we&#8217;re doing before the fall rush...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/fest-facebook-social-media-future-bantam-social-medias-natasha-kalergis/">FEST, Facebook and Your Social Media Future with Bantam Social Media&#8217;s Natasha Kalergis</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Live Media Strategy Session: Laying the Foundation for DIY PR with Kristen Sanders of K.Michael Jewelry
<p>We&#8217;re back with a live media coaching episode for the first time in months. In today’s episode, you’ll hear a live media strategy session with a FEST founder and Spirit of 608 Facebook group member who needs help building a path to press coverage for her...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/live-media-strategy-session-laying-foundation-diy-pr-kristen-sanders-k-michael-jewelry/">Live Media Strategy Session: Laying the Foundation for DIY PR with Kristen Sanders of K.Michael Jewelry</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How Modjewel’s Eliana Ghantous Used DIY Strategies to Land Press in FastCompany + More
<p>It&#8217;s all well and good to know DIY PR and media outreach are possible for emerging fashion brands and fashion startups, but how does it actually work and what happens along the way? In today&#8217;s Knowledge Drop episode of the Spirit of 608 podcast, we have...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/modjewels-eliana-ghantous-used-diy-strategies-land-press-fastcompany/">How Modjewel&#8217;s Eliana Ghantous Used DIY Strategies to Land Press in FastCompany + More</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


A Statement Bag for your FEST-ive Life
<p>Desperately seeking a cutting edge bag for summer? Who would think you&#8217;d find just that from a company that&#8217;s over a hundred years old? It&#8217;s not your usual situation, but then it&#8217;s all quite fitting: Perrin Paris isn&#8217;t a usual suspect fashion brand, nor are its...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/statement-bag-fest-ive-life/">A Statement Bag for your FEST-ive Life</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


All About Ethical Fashion Branding with Marisa Flacks of RISE Creative Co.
<p>We&#8217;re diving into branding again on the Spirit of 608 podcast this week &#8211; and for good reason: it&#8217;s consistently one of the top puzzles independent fashion companies have to sort out. And let&#8217;s not forget: you can&#8217;t really ever just &#8220;sort it&#8221; and move on....</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/ethical-fashion-branding-marisa-flacks-rise-creative-co/">All About Ethical Fashion Branding with Marisa Flacks of RISE Creative Co.</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Glad I Asked: My Questions, Your Answers + Why It Matters
<p>How often do you ask questions? Lately, for me, the answer to that has been a lot more than usual. Yes, as the host of the Spirit of 608 podcast, I&#8217;m used to posing questions to the guests who come on the show each week....</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/140-glad-asked-questions-answers-matters/">Glad I Asked: My Questions, Your Answers + Why It Matters</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Here’s FEST-ive Packing Inspo for Your Next Getaway
<p>Ain&#8217;t travel grand? Ask us, and the only painful part is packing. With the sunny summer months just around the corner, vacation plans and travel itineraries are looming large in our world right about now &#8211; as well as work travel (next stop for Spirit...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/heres-fest-ive-packing-inspo-next-getaway/">Here&#8217;s FEST-ive Packing Inspo for Your Next Getaway</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Knowledge Drop: Putting Brand DNA Before Dollars with The Fashion Business Plan Author Bako Rambini
<p>In this week&#8217;s episode, we have the first princess to grace the Spirit of 608 podcast &#8211; and the first guest with a finance background to tell us to stop and think about something more than numbers and money in order to build a brand...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/putting-brand-dna-dollars-fashion-business-plan-author-bako-rambini/">Knowledge Drop: Putting Brand DNA Before Dollars with The Fashion Business Plan Author Bako Rambini</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


What You Need to Know About the New Eileen Fisher-Backed Venture Fund
<p>Karla Mora What does it take to launch a venture capital fund focused on sustainable innovation and positive change in the fashion and apparel industries &#8211; one now backed by none other than Eileen Fisher? Turns out, the lessons you&#8217;ll learn from Alante Capital founder...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/need-know-new-eileen-fisher-backed-venture-fund/">What You Need to Know About the New Eileen Fisher-Backed Venture Fund</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How Karla Mora Launched Sustainable Fashion’s New Eileen Fisher-Backed Venture Fund to Fuel the Future of Fashion
<p>What is the future of sustainable fashion? Ask this week&#8217;s guest, and she&#8217;s likely to tell you it&#8217;s about a lot more than consciously-made clothes. In fact, as the founder of a new venture fund backed by none other than Eileen Fisher herself, the FEST-ive...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/karla-mora-launched-sustainable-fashions-new-eileen-fisher-backed-venture-fund-fuel-future-fashion/">How Karla Mora Launched Sustainable Fashion&#8217;s New Eileen Fisher-Backed Venture Fund to Fuel the Future of Fashion</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


My Green Closet Vlogger Verena Erin Polowy on Working with Ethical Fashion Influencers the Right Way
<p>How can brands work with ethical fashion influencers? This week, we have insight and advice from a YouTube vlogger and blogger who&#8217;s grown an enthusiastic following with her sunny, approachable style and spot-on tips for capsule wardrobes, slow fashion and conscious shopping. With her easygoing...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/green-closet-vlogger-verena-erin-polowy-working-ethical-fashion-influencers-right-way/">My Green Closet Vlogger Verena Erin Polowy on Working with Ethical Fashion Influencers the Right Way</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Getting Real on Starting Up, Figuring it Out on the Fly and Finding Mentors with Organic Baby Brand Founder Monica Royer Monica + Andy
<p>Where do you find great mentors? Heck, where do you even find a basically-okay-most-of-the-time mentor? It helps to be the founder of one of the most talked-about baby brands around, one with a thriving fan base that not only scoops up its organic apparel and...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/getting-real-starting-figuring-fly-finding-mentors-organic-baby-brand-founder-monica-royer-monica-andy/">Getting Real on Starting Up, Figuring it Out on the Fly and Finding Mentors with Organic Baby Brand Founder Monica Royer Monica + Andy</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How Perrin Paris is Reinventing Ethical Luxury for the next 100 years with Instagram Influencer Olga Pancenko
<p>Luxury is changing. How it used to be: big names, recognizable logos, It girls carrying It bags. But technology and a swelling desire on the part of shoppers to know what&#8217;s happening behind the scenes of the brands they sink their dollars into are opening...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/135-perrin-paris-reinventing-ethical-luxury-next-100-years-instagram-influencer-olga-pancenko/">How Perrin Paris is Reinventing Ethical Luxury for the next 100 years with Instagram Influencer Olga Pancenko</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Silicon Valley Vet Mauria Finley on Finding the Joy in Stress, Structured Living and Standing Out in a Crowded Market
<p>What&#8217;s it like to found your first startup in your late 30&#8217;s after a successful Silicon Valley career where you&#8217;ve worked at someone of the biggest names in tech, then watch that company get acquired for $50M and next &#8211; instead of just kicking back...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/silicon-valley-vet-mauria-finley-finding-joy-stress-structured-living-standing-crowded-market/">Silicon Valley Vet Mauria Finley on Finding the Joy in Stress, Structured Living and Standing Out in a Crowded Market</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Thr3efold’s Plan to Change the Way Designers Deal in Deadstock
<p>You’ve already heard from countless Spirit of 608 guests that the fashion industry is one of the biggest contributors to the planet’s global waste issue. For more on how this happens and a business solution that can help (because you know how much we love...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/thr3efolds-plan-change-way-designers-deal-deadstock/">Thr3efold&#8217;s Plan to Change the Way Designers Deal in Deadstock</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Power CEO Tina Sharkey on Brandless, Brand Tax + Building Exclusive Products at Inclusive Prices
<p>Can a brand every truly be brand-less? On the show this week, we&#8217;re talking to one of the most accomplished female founders out there today about her attempt to build a company that does just that &#8211; all while bringing low-cost, yet high-quality food, beauty,...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/133-tina-sharkey-ceo-brandless/">Power CEO Tina Sharkey on Brandless, Brand Tax + Building Exclusive Products at Inclusive Prices</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Why Running a Fashion Business Isn’t as Glamorous As it Seems And What You Can Do About It with Successful Fashion Designer’s Sew Heidi
<p>In rethinking goals news, we have an episode this week diving into a different way to be a fashion designer than we typically talk about on the Spirit of 608 podcast. Yes, it&#8217;s true, we&#8217;re so often focused on building a business that involves a...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/132-running-fashion-business-isnt-glamorous-seems-can-successful-fashion-designers-sew-heidi/">Why Running a Fashion Business Isn&#8217;t as Glamorous As it Seems And What You Can Do About It with Successful Fashion Designer&#8217;s Sew Heidi</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Third Love’s Heidi Zak on Taking Entrepreneurial Risks to Change How Lingerie is Bought and Sold
<p>It&#8217;s been nearly four years since Heidi and I first met in the original Third Love offices in San Francisco. In this week&#8217;s episode of the Spirit of 608 podcast, I get to check in with the innovative fashion tech startup&#8217;s founder and find out...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/third-loves-heidi-zak-taking-entrepreneurial-risks-change-lingerie-bought-sold/">Third Love&#8217;s Heidi Zak on Taking Entrepreneurial Risks to Change How Lingerie is Bought and Sold</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Talking Chat Bots, AI, Sustainability & the Future of Fashion with Epytom’s Anastasia Sartan & Marianna Milkis-Edwards
<p>Chat bots don&#8217;t sound inherently stylish, but today&#8217;s guests are betting these conversational marketing tools can use artificial intelligence to change the face of personal styling. If that weren&#8217;t interesting enough on its own, learn from the co-founders on this episode of the Spirit of 608...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/talking-chat-bots-ai-sustainability-future-fashion-epytoms-anastasia-sartan-marianna-milkis-edwards/">Talking Chat Bots, AI, Sustainability &#038; the Future of Fashion with Epytom&#8217;s Anastasia Sartan &#038; Marianna Milkis-Edwards</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Building Fast Fashion’s Ethical Virtual Factory of the Future with Soko’s Gwendolyn Floyd
<p>When is a jewelry business not really a jewelry business at all? Today on this episode of the Spirit of 608 podcast when we get to know a stylish startup company whose underlying technology and way of working with over 2,500 artisans in Africa is almost...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/129-building-fast-fashions-ethical-virtual-factory-future-sokos-gwendolyn-floyd/">Building Fast Fashion&#8217;s Ethical Virtual Factory of the Future with Soko&#8217;s Gwendolyn Floyd</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


7 FEST-ive Bags That Do More Than Carry Your Sh*t
<p>We all feel a little lighter in the New Year, but this girl still needs something to carry her sh*t in style. For your next on-the-go adventures, try a bag that can do more than simply tote the goods. From functional perks to socially responsible...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/5-fest-ive-bags-that-do-more-than-carry-your-sht/">7 FEST-ive Bags That Do More Than Carry Your Sh*t</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


15 FEST Fashion Brands Fighting Human Trafficking
<p>The world of fashion is meant to complement the way we look and feel about ourselves. When you think about it, this makes fashion&#8217;s direct enemy anything that degrades our image and takes away confidence and dignity from our bodies. More and more, fashion companies...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/fest-fashion-brands-fighting-human-trafficking/">15 FEST Fashion Brands Fighting Human Trafficking</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


News from FEST Founders: DIY PR that Worked, Landing an Amazon Gift Guide + Hard-Won Wisdom for 2018
<p>DIY PR works. I mean, not that we&#8217;re surprised but there&#8217;s this elated feeling that we get when FEST founders continue to prove that this sh*t works. We know that you will all continue to impress us in 2018, and we can&#8217;t wait for what...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/news-fest-founders-diy-pr-worked-landing-amazon-gift-guide-hard-won-wisdom-2018/">News from FEST Founders: DIY PR that Worked, Landing an Amazon Gift Guide + Hard-Won Wisdom for 2018</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


128: 10 Real Lessons from a Year of FEST-ive Entrepreneurship
<p>What does a year talking to FEST founders, creating a media startup and heading in an entirely new direction from your previous professional day-to-day teach you? A lot. For the final Spirit of 608 podcast episode of the year, I&#8217;m sharing a solo episode with...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/128-solo/">128: 10 Real Lessons from a Year of FEST-ive Entrepreneurship</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Why You Need Another Classic White Shirt
<p>If a wardrobe staple like a classic white button-down shirt might sounds hard to get excited about, you haven&#8217;t met the debut capsule collection from New York-based Grammar, whose founder Althea Simons knew niching down was the way to go for her first foray into...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/need-another-classic-white-shirt/">Why You Need Another Classic White Shirt</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


127: Live Media Strategy Session with Althea Simons of Grammar
<p>Where do you go next after getting great press? Getting solid coverage in national media outlets &#8211; in the case of this week&#8217;s guest, we&#8217;re talking WWD and Fashionista &#8211; is difficult for a new, independent brand to do. It&#8217;s all the more impressive if...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/127-live-media-strategy-session-althea-simons-grammar/">127: Live Media Strategy Session with Althea Simons of Grammar</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


126: Knowledge Drop with The Brightly Co’s Laura Alexander Wittig on Successful, Sustainable Side Hustling + Productive Productivity
<p>So you want to side hustle, but you&#8217;re struggling to balance a budding fashion business with your main gig? Whether that&#8217;s a full-time job, family commitments or both, this week&#8217;s guest is here to talk about how she conceived, built and launched not one but...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/126-knowledge-drop-brightly-cos-laura-alexander-wittig-successful-sustainable-side-hustling-productive-productivity/">126: Knowledge Drop with The Brightly Co&#8217;s Laura Alexander Wittig on Successful, Sustainable Side Hustling + Productive Productivity</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>
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125: Three Different Looks at Fashion Entrepreneurs Fighting Human Trafficking & Modern Day Slavery
<p>Can entrepreneurship and the business of fashion make headway in the complex web of injustice fueling the global engines of human trafficking and modern day slavery &#8211; a dark and dangerous industry thought to generate some $150 billion a year? In a special episode of...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/125-three-different-looks-fashion-entrepreneurs-fighting-human-trafficking-modern-day-slavery/">125: Three Different Looks at Fashion Entrepreneurs Fighting Human Trafficking &#038; Modern Day Slavery</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>
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124: Melissa Gonzalez of Lionesque Group on Parting Ways with Her Past Career to Become Pop-Up Retail’s Leading Lady
<p>Nearly a decade after bursting onto the scene as retail&#8217;s latest innovation, pop-up shops have become the standard way for fashion brands and independent businesses to test new markets, new products and product-market fit. Not surprisingly, pop-up shops have gotten increasingly complex as household name...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/124-melissa-gonzalez-lionesque-group-parting-ways-past-career-become-pop-retails-leading-lady/">124: Melissa Gonzalez of Lionesque Group on Parting Ways with Her Past Career to Become Pop-Up Retail&#8217;s Leading Lady</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>
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123: Making Big Changes After a Decade in Sustainable Business with Proud Mary’s Harper Poe
<p>Is direct-to-consumer the best way to build an ethical fashion brand today? This week&#8217;s Spirit of 608 podcast guest is betting yes &#8211; and while many founders building conscious companies today bypass wholesale and go directly for the leaner, ecommerce-driven model just based on watching...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/123-making-big-changes-decade-sustainable-business-proud-marys-harper-poe/">123: Making Big Changes After a Decade in Sustainable Business with Proud Mary&#8217;s Harper Poe</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>
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122: Digital Marketing 101 for FEST Brands with Jay Stampfl of Blackbird PPC
<p>Befuddled by Facebook ads? Scared of SEO? Listen in for a special episode of the Spirit of 608 podcast featuring a digital marketing expert who&#8217;s worked with some of the most FEST-ive brands around, including Cuyana, The RealReal and Sephora. With so many independent brands...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/122-jay-stampfl-founder-blackbird-ppc/">122: Digital Marketing 101 for FEST Brands with Jay Stampfl of Blackbird PPC</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>
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121: Live Media Strategy Session with Sharmon Lebby of Ethical Fashion Brand Blessed Designs
<p>Have you been thinking about your media strategy in the busy weeks leading up to the holiday season? On this week&#8217;s episode of the Spirit of 608 podcast, we hear from a FEST founder whose burgeoning brand is about to launch product after a successful...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/121-live-media-strategy-session-sharmon-lebby-ethical-fashion-brand-blessed-designs/">121: Live Media Strategy Session with Sharmon Lebby of Ethical Fashion Brand Blessed Designs</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>
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120: Investing in the Next Billion Dollar Female-Led Businesses with XFactor Partner Aubrie Pagano of Bow & Drape
<p>Billion dollar businesses, anyone? That&#8217;s what this week&#8217;s guest and a cohort of female entrepreneurs are on the lookout for as part of a new microfund aiming to seed promising startups with at least one female co-founder. Meet this week&#8217;s guest, Aubrie Pagano Founder of...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/120-investing-next-billion-dollar-female-led-businesses-xfactors-partner-aubrie-pagano-bow-drape/">120: Investing in the Next Billion Dollar Female-Led Businesses with XFactor Partner Aubrie Pagano of Bow &#038; Drape</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>
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119: The Power of Doing Your Own Thing with TARA’s Annette Lasala Spillane
<p>In our noisy-beyond-belief world, it&#8217;s unusual to find an emerging brand truly doing things differently. But every once in a while, we find a founder with a radically out-of-the-box approach that challenges the fundamental assumptions at play in an age-old industry. Meet this week&#8217;s guest,...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/119-power-thing-taras-annette-lasala-spillane/">119: The Power of Doing Your Own Thing with TARA&#8217;s Annette Lasala Spillane</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>
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