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SHINING A LIGHT ON WOMEN AT THE FOREFRONT OF F.E.S.T.

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Podcast Episode's:
How Vrai & Oro’s Vanessa Stofenmacher Turned a Small Seed Investment into L.A.’s Source for Stylish Ethical Diamonds Grown by the Sun
<p>  This week, listen in for a conversation about starting off small, only to end up making big change thanks to some very little things. And sparkle. Lots of drool-worthy, dreamy, sparkly goodness. The LA-based ecommerce startup entrepreneur at the heart of this episode is...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/how-vrai-oros-vanessa-stofenmacher-turned-a-small-seed-investment-into-l-a-s-source-for-stylish-ethical-diamonds-grown-by-the-sun/">How Vrai &#038; Oro&#8217;s Vanessa Stofenmacher Turned a Small Seed Investment into L.A.&#8217;s Source for Stylish Ethical Diamonds Grown by the Sun</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


#so608recycle: How A Bad Night, No Experience & Getting Fired Were Everything Packed Party’s Jordan Jones Needed To Succeed
<p> For a lesson in taking risks, going with your gut, standing by your vision and how to turn a very bad, no good bummer of a day into the biggest aha moment of your young life, pull out your earbuds and settle in for a...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/so608recycle-how-a-bad-night-no-experience-getting-fired-were-everything-packed-partys-jordan-jones-needed-to-succeed/">#so608recycle: How A Bad Night, No Experience &#038; Getting Fired Were Everything Packed Party&#8217;s Jordan Jones Needed To Succeed</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


From Small, Sustainable, Zero Waste Style in Dallas to Bravo’s Project Runway with Lela Orr of Ferrah
<p>If you&#8217;ve ever let who you think you are hold you back, then this week&#8217;s episode is for you (stop doing that by the way). For example, say you&#8217;re an introvert in Dallas building a small, luxury sustainable fashion brand with zero waste design principles....</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/from-small-sustainable-zero-waste-style-in-dallas-to-bravos-project-runway-with-lela-orr-of-ferrah/">From Small, Sustainable, Zero Waste Style in Dallas to Bravo&#8217;s Project Runway with Lela Orr of Ferrah</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


10 Things To Ask Yourself on A Super Tough Entrepreneurial Day
<p>Got it all together? Everything going 100% smoothly? Like you&#8217;re on the easy breezy train to chill-ville? That&#8217;s fabulous. But come back next week. Seriously, this episode of the Spirit of 608 podcast is *so not* for you. This week, I&#8217;m bringing you a show that&#8217;s...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/10-things-to-ask-yourself-on-a-super-tough-entrepreneurial-day/">10 Things To Ask Yourself on A Super Tough Entrepreneurial Day</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Subscribing to Secondhand Style, Sobriety and Startup Life in Philly with And We Evolve’s Liz Funk
<p>With the recent announcement of The Real Real filing for IPO, it&#8217;s no question that secondhand fashion is having a serious moment. But for many of us, it&#8217;s been more than a thing for more than a little while. In fact, for many listening, shopping...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/subscribing-to-secondhand-style-sobriety-and-startup-life-in-philly-with-and-we-evolves-liz-funk/">Subscribing to Secondhand Style, Sobriety and Startup Life in Philly with And We Evolve&#8217;s Liz Funk</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Everything You Need to Know to Create a Kickass Podcast Guest One Sheet and Start Getting More Interviews Now
<p>So you want to be a guest on podcasts, but aren&#8217;t sure where to start? That&#8217;s a conversation I recently had with a FEST founder looking for new, creatives ways to promote her business and find her ideal audience. Just like any media outreach campaign...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/everything-you-need-to-know-to-create-a-kickass-podcast-guest-one-sheet-and-start-getting-more-interviews-now/">Everything You Need to Know to Create a Kickass Podcast Guest One Sheet and Start Getting More Interviews Now</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


#so608 Recycle: Swoon-Worthy Secondhand Style Filing For IPO with The RealReal’s Julie Wainwright
<p>Need inspiration this week? Then listen to this episode of the Spirit of 608 podcast. Not only has this week&#8217;s guest built a business that pushes fashion forward in a positive direction, her company &#8212; which was originally featured on the show in its earliest days...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/so608-recycle-swoon-worthy-secondhand-style-filing-for-ipo-with-the-realreals-julie-wainwright/">#so608 Recycle: Swoon-Worthy Secondhand Style Filing For IPO with The RealReal&#8217;s Julie Wainwright</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Growing Facebook Groups for Social Enterprise Brands with Scaling Good’s Liza Moiseeva
<p>With Facebook Groups dominating online biz dev these days, especially when it comes to women building direct-to-consumer ecommerce brands and selling creative services, who better to talk to than a FEST founder who&#8217;s grown a thriving community on the platform (one that actually runs itself,...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/growing-facebook-groups-for-social-enterprise-brands-with-scaling-goods-liza-moiseeva/">Growing Facebook Groups for Social Enterprise Brands with Scaling Good&#8217;s Liza Moiseeva</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


From Couch Surfing to Winning at Secondhand Style in Silicon Beach with Tracy DiNunzio of Tradesy
<p>You know when you really need entrepreneurial inspo? Like really, really need it or you might implode into an alternate reality comprised of primarily of angst instead of carbon? Yes, well, it happens. And when it does, who better to listen to for motivation and...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/from-couch-surfing-to-winning-at-secondhand-style-in-silicon-beach-with-tracy-dinunzio-of-tradesy/">From Couch Surfing to Winning at Secondhand Style in Silicon Beach with Tracy DiNunzio of Tradesy</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Five Quick Hacks To Instantly Beautify Your Social Media Photography
<p>This week&#8217;s episode dives into social media photography and the five things I learned that instantly beautified digital photos while working on the Image Pop studio in Charlottesville, VA. Learn how to instantly up your social media photography game by listening to this week&#8217;s solo...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/five-quick-hacks-to-instantly-beautify-your-social-media-photography/">Five Quick Hacks To Instantly Beautify Your Social Media Photography</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


#so608 Recycle: Proving an Industry Wrong with Dia & Co’s Plus Size Victory, $95M + Betsey Johnson
<p>When underdogs not only win, but become game changers in a space that&#8217;s long (long) overdue for a new normal, I not only rejoice &#8212; I bring conversations back to the Spirit of 608 podcast. In this week&#8217;s #s0608 recycle, we hear from a founder who&#8217;s...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/so608-recycle-proving-an-industry-wrong-with-dia-cos-plus-size-victory-95m-betsey-johnson/">#so608 Recycle: Proving an Industry Wrong with Dia &#038; Co&#8217;s Plus Size Victory, $95M + Betsey Johnson</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Reinventing Indigo + A Better Future for Denim Through Bio-Fashion Entrepreneurship with Tinctorium Co-Founders Michelle Zhu and Tammy Hsu
<p>Indigo may sound benign because, well, plants (?!) right? Not so fast. As it turns out, the vast majority of today&#8217;s denim gets its true blue hue from a synthetic process rich in harmful chemicals that create problems for water supplies and workers alike. On...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/reinventing-indigo-a-better-future-for-denim-through-bio-fashion-entrepreneurship-with-tinctorium-co-founders-michelle-zhu-and-tammy-hsu/">Reinventing Indigo + A Better Future for Denim Through Bio-Fashion Entrepreneurship with Tinctorium Co-Founders Michelle Zhu and Tammy Hsu</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


#so608 Recycle: Fashion Revolution Co-Founder Orsola de Castro on Starting a Movement & Fashion’s Future
<p>It&#8217;s Fashion Revolution week &#8212; and Earth Week &#8212; around the globe, and to celebrate we&#8217;re bringing back a conversation from the Spirit of 608 podcast archives with the international movement&#8217;s co-founder Orsola de Castro. Launched in reaction and response to the 2013 Rana Plaza collapse...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/so608-recycle-fashion-revolution-co-founder-orsola-de-castro-starting-a-movement-fashions-future/">#so608 Recycle: Fashion Revolution Co-Founder Orsola de Castro on Starting a Movement &#038; Fashion&#8217;s Future</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Lively’s Michelle Cordeiro Grant on Racking Up Startup Success By Building a Company She Believes In
<p>It&#8217;s not every day that you meet a startup founder who left a solid corporate job and managed to grow her startup from an idea to solid partnerships with retailers such as Nordstrom and an Instagram following of ~180K in just a few years, but...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/livelys-michelle-cordeiro-grant-on-racking-up-startup-success-by-building-a-company-she-believes-in/">Lively&#8217;s Michelle Cordeiro Grant on Racking Up Startup Success By Building a Company She Believes In</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How to Make Profesh Friends, Find Business Allies + DIY PR in a New City with Meghan Navoy of Rosemarine Textiles
<p>So you&#8217;re new in town? Moving is daunting enough alone, but for entrepreneurs &#8212; and especially solo creatives &#8212; it also means making brand professional friends and connections, finding business allies and getting dialed into local networks, events and organizations. It&#8217;s a lot! It&#8217;s also...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/how-to-make-profesh-friends-find-business-allies-diy-pr-in-a-new-city-with-meghan-navoy-of-rosemarine-textiles/">How to Make Profesh Friends, Find Business Allies + DIY PR in a New City with Meghan Navoy of Rosemarine Textiles</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How Inexperience and Limitation Led to Innovation and Focus for Hannah Davis of Ethical Footwear Biz Bangs Shoes
<p>It&#8217;s easy to hesitate when you&#8217;re fresh to an industry and just starting out. But this week&#8217;s guest is living proof that inexperience can bring new approaches to old problems. Building on the counterintuitive gems in this week&#8217;s episode of the Spirit of 608 podcast, the...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/how-inexperience-and-limitation-led-to-innovation-and-focus-for-hannah-davis-of-ethical-footwear-biz-bangs-shoes/">How Inexperience and Limitation Led to Innovation and Focus for Hannah Davis of Ethical Footwear Biz Bangs Shoes</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How Belief, Determination and Drive Took Designer Mimi Plange From Fashion Outsider to Putting Clothes on Michelle Obama
<p>In an industry known for catering to insiders and the rarified realms of society, it&#8217;s always refreshing to learn from a total fashion outsider who&#8217;s created her own fashion success story through sheer belief, determination and, of course, deft skill. Listen to the show for...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/how-belief-determination-and-drive-took-designer-mimi-plange-from-fashion-outsider-to-putting-clothes-on-michelle-obama/">How Belief, Determination and Drive Took Designer Mimi Plange From Fashion Outsider to Putting Clothes on Michelle Obama</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How SixChel’s Dina Chavez landed a print feature story read by 3.6M+
<p>Last week in the PressDope email I send out every Thursday featuring The Dope List, I talked about shedding a tear. This episode is all about why. Such a great story! Happy ending! After months of carefully, consistently building her media strategy, connecting in the...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/how-sixchels-dina-chavez-landed-a-print-feature-story-read-by-3-6m/">How SixChel&#8217;s Dina Chavez landed a print feature story read by 3.6M+</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Scrappy Startup Strategies for Sustainable Brand Building with Andrea Seemayer of A. Lynn Designs
<p>It&#8217;s easy to spend your life reading, researching and listening to savvy advice for your future entrepreneurial greatness. But putting it into action? That&#8217;s where it&#8217;s easy to fall short. But not for this week&#8217;s guest, a FEST founder who&#8217;s quickly building a sought-after collection...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/scrappy-startup-strategies-for-sustainable-brand-building-with-andrea-seemayer-of-a-lynn-designs/">Scrappy Startup Strategies for Sustainable Brand Building with Andrea Seemayer of A. Lynn Designs</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Practical Tips for Telling Your Story Without Fear, Stress or Angst
<p>If we know stories have the power to connect us with others and inspire them to take positive actions they might not have otherwise, why do so many of us collide with fear, stress and angst at the very idea of sharing our own unique...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/practical-tips-for-telling-your-story-without-fear-stress-or-angst/">Practical Tips for Telling Your Story Without Fear, Stress or Angst</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


When Unexpected Outcomes Force A Successful Startup to Shift and Change in Order to Survive with Savitude’s Camilla Olson
<p>Get ready for a conversation about things not turning out like you planned &#8212; and how to handle it. But even better, this week&#8217;s guest is not here with the typical, run-of-the-mill fail-to-succeed story we hear so often from startup land. No, the female founder...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/when-unexpected-outcomes-force-a-successful-startup-to-shift-and-change-in-order-to-survive-with-savitudes-camilla-olson/">When Unexpected Outcomes Force A Successful Startup to Shift and Change in Order to Survive with Savitude&#8217;s Camilla Olson</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How Ethical Lifestyle Influencer Molly Stillman Created Her Most Profitable Year Ever – In the Midst of Personal Tragedy
<p>How can entrepreneurs thrive in the midst of personal or professional upheaval? It&#8217;s a question that&#8217;s been on my mind over the last year, and it comes into this week&#8217;s episode in a major way. On the show, you&#8217;ll hear how one well-known ethical fashion...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/how-ethical-lifestyle-influencer-molly-stillman-created-her-most-profitable-year-ever-in-the-midst-of-personal-tragedy/">How Ethical Lifestyle Influencer Molly Stillman Created Her Most Profitable Year Ever &#8211; In the Midst of Personal Tragedy</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Six Ways Ethical Brands & Female Founders Can Earn More Media Coverage + Get Visible Without Pro PR
<p>At a time of year that an often feel hectic and full of so many things to take care of, this show keeps it simple with practical, easy-to-implement tactics you can start right now to earn more media coverage and gain more visibility for yourself...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/six-ways-ethical-brands-female-founders-can-earn-more-media-coverage-get-visible-without-pro-pr/">Six Ways Ethical Brands &#038; Female Founders Can Earn More Media Coverage + Get Visible Without Pro PR</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How to Tell A Complicated Story & DIY PR When You’re Building A Not So New Business With Eve Rowsell of Rewanted Bags
<p>In a Media Strategy Session episode on the podcast this week, we hear from FEST founder Eve Rowsell, who turns leather jackets into luxe, one-of-a-kind handmade bags from her Nova Scotia studio. But after years of running the business largely as a side project while...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/how-to-tell-a-complicated-story-diy-pr-when-youre-building-a-not-so-new-business-with-eve-rowsell-of-rewanted-bags/">How to Tell A Complicated Story &#038; DIY PR When You&#8217;re Building A Not So New Business With Eve Rowsell of Rewanted Bags</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Bringing the Spiritual Into Business + Unexpected Personal Revelations With Balanced Fashion’s Nataliya Makulova
<p>It&#8217;s funny how things work out. Chance conversations lead to things you never knew you needed in life. If that sounds intriguing to you, get ready for an episode that goes where few of our past episodes have: into the spiritual realm. At a time...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/bringing-the-spiritual-into-business-unexpected-personal-revelations-with-balanced-fashions-nataliya-makulova/">Bringing the Spiritual Into Business + Unexpected Personal Revelations With Balanced Fashion&#8217;s Nataliya Makulova</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Sourcing Plant-Based Textiles from Overseas + Building a ’19 PR Strategy with Nicki Patel of Ethical Fashion Brand Milo + Nicki
<p>In a combined Knowledge Drop and Media Strategy Session episode on the podcast this week, we hear from FEST founder Nicki Patel, whose ethical fashion collection features women&#8217;s apparel &#8211; including enviable dresses that can be worn in multiple different ways &#8211; made using banana...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/sourcing-plant-based-textiles-from-overseas-building-a-19-pr-strategy-with-nicki-patel-of-ethical-fashion-brand-milo-nicki/">Sourcing Plant-Based Textiles from Overseas + Building a &#8217;19 PR Strategy with Nicki Patel of Ethical Fashion Brand Milo + Nicki</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Four Ways to Build Thought Leadership + The Two Excuses You Need to Stop Making Right Now
<p>Four ways that you can either begin to build or increase the thought leadership position that you already have established plus two excuses that you have got to stop letting get in your way. What are you thankful for? This week&#8217;s episode features a guest...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/four-ways-to-build-thought-leadership-the-two-excuses-you-need-to-stop-making-right-now/">Four Ways to Build Thought Leadership + The Two Excuses You Need to Stop Making Right Now</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Meet Peru’s First Repurposed Fashion Startup + Crucial Questions to Ask Before Sourcing Alpaca with Dana Vidal of Remodela Fashion Lab
<p>What are you thankful for? This week&#8217;s episode features a guest I&#8217;m so thankful to have met and had the opportunity to work with this fall through the State Department&#8217;s Young Leaders of the Americas Initiative. As host entrepreneur taking part in the program this...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/meet-perus-first-sustainable-fashion-startup-crucial-questions-to-ask-before-sourcing-alpaca-with-dana-vidal-of-remodela-fashion-lab/">Meet Peru&#8217;s First Repurposed Fashion Startup + Crucial Questions to Ask Before Sourcing Alpaca with Dana Vidal of Remodela Fashion Lab</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Answer These Four Questions Before You Do ANY PR Outreach
<p>What should you absolutely without a shadow of a doubt do before you&#8217;re ready for press coverage? It&#8217;s simple really: before you do any pitching to journalists or the media, you need to answer the four questions in today&#8217;s episode. As a longtime journalist. I...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/answer-these-four-questions-before-you-do-any-pr-outreach/">Answer These Four Questions Before You Do ANY PR Outreach</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


So You Succeeded – But What Comes Next? A Conversation With Factory45’s Shannon Lohr
<p>This week, we&#8217;re bringing a listener favorite back to the show for a rare second episode on the Spirit of 608 podcast. We first heard this FEST founder&#8217;s story in podcast episode 53, but a lot&#8217;s happened since then. Not only has she continued to grow...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/so-you-succeeded-but-what-comes-next-a-conversation-with-factory45s-shannon-lohr/">So You Succeeded &#8211; But What Comes Next? A Conversation With Factory45&#8217;s Shannon Lohr</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How to Use A Magazine’s Editorial Calendar to Plan Your Next PR Pitch (Plus, Two More Ways to Take Action And Get More Press Right Now)
<p>Getting more press coverage and media attention is a long game &#8211; and that can frustrate the hell out of a busy entrepreneur who&#8217;s dying to make things happen, like, today. So what can you do to push your DIY PR and media outreach strategy...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/how-to-use-a-magazines-editorial-calendar-to-plan-your-next-pr-pitch-plus-two-more-ways-to-take-action-and-get-more-press-right-now/">How to Use A Magazine&#8217;s Editorial Calendar to Plan Your Next PR Pitch (Plus, Two More Ways to Take Action And Get More Press Right Now)</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Eileen Fisher on Work-Life Balance, Ethical Fashion, Sustainable Business + Building Eileen Fisher the Brand
<p>She made comfortable women&#8217;s apparel not only stylish and sought after, but also mainstream &#8211; you&#8217;ll find her multi-million dollar company&#8217;s clothing in department stores around the country and in some 56 shops in the U.S., Canada and the UK. That&#8217;s quite a journey from...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/157-eileen-fisher-founder-of-eileen-fisher/">Eileen Fisher on Work-Life Balance, Ethical Fashion, Sustainable Business + Building Eileen Fisher the Brand</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Spotlight on Opals, Their Origins and The Complicated Lives of the Miners Who Find Them With Actress-Designer Tatiana Ikasovic of Fade to Black
<p>Opals: they&#8217;re precious stones with dramatic &#8211; and little understood &#8211; pasts. As an October baby, I&#8217;ve been wearing opals off and on all my life. And today, they&#8217;re trendier than ever. But until talking to the fascinating female entrepreneur guesting on the Spirit of 608...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/spotlight-opals-origins-complicated-lives-miners-find-actress-designer-tatiana-ikasovic-fade-black/">Spotlight on Opals, Their Origins and The Complicated Lives of the Miners Who Find Them With Actress-Designer Tatiana Ikasovic of Fade to Black</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How to Get More Press And Media Attention Before, During And After Your Next Event
<p>Not sure if you noticed, but it&#8217;s that time of year: events are upon us! If you&#8217;re a FEST founder, female entrepreneur or ethical fashion business, it&#8217;s pretty much guaranteed that you&#8217;re either hosting, attending or participating in a FEST-ive event sometime soon. From pop-up...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/get-press-media-attention-next-event/">How to Get More Press And Media Attention Before, During And After Your Next Event</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Using Entrepreneurship to Change the Future of Footwear (Plus, Crowdfunding Success) with Mary Sue Papale of Ashbury Skies + The BENDY
<p>On this week&#8217;s episode of the Spirit of 608 podcast, we hear from a FEST founder who witnessed a fashion manufacturer&#8217;s shocking environmental damage early on in her career at one of top brands of the day. What she saw was something she never forgot. Fast...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/using-entrepreneurship-change-future-footwear-plus-crowdfunding-success-mary-sue-papale-ashbury-skies-bendy/">Using Entrepreneurship to Change the Future of Footwear (Plus, Crowdfunding Success) with Mary Sue Papale of Ashbury Skies + The BENDY</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


College Fashionista Founder Amy Levin Klein on Building The Go-To Global Network for Future Fashion Pros
<p>Kicking off the fall season of the Spirit of 608 podcast, this week&#8217;s episode features a badass female entrepreneur who built what has become the go-to Gen Y resource for aspiring fashion industry pros. Starting when she was barely out of college herself, this media...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/college-fashionista-founder-amy-levin-klein-building-go-global-network-future-fashion-pros/">College Fashionista Founder Amy Levin Klein on Building The Go-To Global Network for Future Fashion Pros</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How A Goth Girl Became the Go-To Bespoke Stage Wear Designer for Heavy Metal Rockers and Pro Wrestlers with Kim Dylla of Kylla Custom Rock Wear
<p>In the final Spirit of 608 podcast episode before the August break, get ready for a conversation that rocks. Seriously. This week&#8217;s guest is not only a FEST founder who relies on upcycling thrifted garments for the one-of-a-kind garments she creates. She&#8217;s also the designer behind...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/goth-girl-became-go-bespoke-stage-wear-designer-heavy-metal-rockers-pro-wrestlers-kim-dylla-kylla-custom-rock-wear/">How A Goth Girl Became the Go-To Bespoke Stage Wear Designer for Heavy Metal Rockers and Pro Wrestlers with Kim Dylla of Kylla Custom Rock Wear</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Walking Away from A Completely Laced-Up Career to Pioneer 3D Printed Footwear from the Ground Up with OESH Shoes founder Dr. Casey Kerrigan
<p>Picture this: you&#8217;ve taken all the right steps to become one of the most highly respected academic physicians in your field. And then you walk away. To start a footwear company that relies on technology you have no experience with whatsoever. In fact, no one...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/walking-away-completely-laced-career-pioneer-3d-printed-footwear-ground-oesh-shoes-founder-dr-casey-kerrigan/">Walking Away from A Completely Laced-Up Career to Pioneer 3D Printed Footwear from the Ground Up with OESH Shoes founder Dr. Casey Kerrigan</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Why A Beloved Ethical Fashion Startup Closed Up Shop To Embrace An Entirely Different Future in FEST with Helpsy’s Rachel Kibbe
<p>When this week&#8217;s guest started building her ethical fashion startup, she had high hopes for its future. But after years of hustle to grow her store, a well-known favorite among many stylish urbanites seeking cool clothes with a conscience, she started feeling uneasy about the...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/beloved-ethical-fashion-startup-closed-shop-embrace-entirely-different-future-fest-helpsys-rachel-kibbe/">Why A Beloved Ethical Fashion Startup Closed Up Shop To Embrace An Entirely Different Future in FEST with Helpsy&#8217;s Rachel Kibbe</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Building the First Luxury Vegan Handbag Brand + Moving Beyond Influencer Campaigns with Sugandh Agrawal of GUNAS
<p>On this week&#8217;s episode of the Spirit of 608 podcast, we hear from the founder of what is arguably the first luxury vegan handbag brand. In business for almost 10 years, this company has successfully navigated challenges that many FEST founders face, from sourcing high-quality materials...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/building-first-luxury-vegan-handbag-brand-moving-beyond-influencer-campaigns-sugandh-agrawal-gunas/">Building the First Luxury Vegan Handbag Brand + Moving Beyond Influencer Campaigns with Sugandh Agrawal of GUNAS</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How to Get Great Feedback & Collect Kickass Business Insights with Method + Mode Founder Rachel Swanson
<p>How often are you collecting customer feedback and business insights that will help your business move toward an even more badass future? Do you even know where to start? This episode is all about how learning more about the Spirit of 608 audience turned into one...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/get-great-feedback-collect-kickass-business-insights-method-mode-founder-rachel-swanson/">How to Get Great Feedback &#038; Collect Kickass Business Insights with Method + Mode Founder Rachel Swanson</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Failing Into a Better Future & Ditching Your Plan B with 12th Tribe’s Demi Marchese
<p>Do you love a good fail-to-succeed story? If your answer is a resounding, internal air guitar of a yes, then you&#8217;re going to love this week&#8217;s conversation with a FEST-ive founder who, while still in her early twenties, turned job rejection into fuel for a...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/failing-better-future-ditching-plan-b-12th-tribes-demi-marchese/">Failing Into a Better Future &#038; Ditching Your Plan B with 12th Tribe&#8217;s Demi Marchese</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Talking Better DIY Photography + Figuring out How to Work with Friends with M.Studios’ Melissa Lacouture & Marisa Bettencourt
<p>A theme around here at Spirit of 608 is making FEST brands more visible &#8211; and not just brands, but the founders behind them. Continuing our recent spate of Knowledge Drop episodes focused on bringing you actionable tactical advice from entrepreneurs who want to support FEST...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/talking-better-diy-photography-figuring-work-friends-m-studios-melissa-lacouture-marisa-bettencourt-foundersof-m-studios/">Talking Better DIY Photography + Figuring out How to Work with Friends with M.Studios&#8217; Melissa Lacouture &#038; Marisa Bettencourt</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Thinking Outside of the (Cardboard) Box and Changing How Retail is Done with LimeLoop Founder Ashley Etling
<p>If there&#8217;s one thing ethical fashion brands and values-driven product companies struggle with today, it&#8217;s the problem of packaging. Sure, maybe it&#8217;s not that sexy of a subject. But it&#8217;s an arena ripe for change. Cardboard boxes and plastic mailers may seem like the only...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/thinking-outside-cardboard-box-changing-retail-done-limeloop-founder-ashley-etling/">Thinking Outside of the (Cardboard) Box and Changing How Retail is Done with LimeLoop Founder Ashley Etling</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


FEST, Facebook and Your Social Media Future with Bantam Social Media’s Natasha Kalergis
<p>It&#8217;s a new Knowledge Drop episode that came at the right time for me &#8211; and I hope it will be arriving at the right time for you, too. After all, we&#8217;ve got these summer months to reconfigure what we&#8217;re doing before the fall rush...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/fest-facebook-social-media-future-bantam-social-medias-natasha-kalergis/">FEST, Facebook and Your Social Media Future with Bantam Social Media&#8217;s Natasha Kalergis</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Live Media Strategy Session: Laying the Foundation for DIY PR with Kristen Sanders of K.Michael Jewelry
<p>We&#8217;re back with a live media coaching episode for the first time in months. In today’s episode, you’ll hear a live media strategy session with a FEST founder and Spirit of 608 Facebook group member who needs help building a path to press coverage for her...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/live-media-strategy-session-laying-foundation-diy-pr-kristen-sanders-k-michael-jewelry/">Live Media Strategy Session: Laying the Foundation for DIY PR with Kristen Sanders of K.Michael Jewelry</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


How Modjewel’s Eliana Ghantous Used DIY Strategies to Land Press in FastCompany + More
<p>It&#8217;s all well and good to know DIY PR and media outreach are possible for emerging fashion brands and fashion startups, but how does it actually work and what happens along the way? In today&#8217;s Knowledge Drop episode of the Spirit of 608 podcast, we have...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/modjewels-eliana-ghantous-used-diy-strategies-land-press-fastcompany/">How Modjewel&#8217;s Eliana Ghantous Used DIY Strategies to Land Press in FastCompany + More</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


A Statement Bag for your FEST-ive Life
<p>Desperately seeking a cutting edge bag for summer? Who would think you&#8217;d find just that from a company that&#8217;s over a hundred years old? It&#8217;s not your usual situation, but then it&#8217;s all quite fitting: Perrin Paris isn&#8217;t a usual suspect fashion brand, nor are its...</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/statement-bag-fest-ive-life/">A Statement Bag for your FEST-ive Life</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


All About Ethical Fashion Branding with Marisa Flacks of RISE Creative Co.
<p>We&#8217;re diving into branding again on the Spirit of 608 podcast this week &#8211; and for good reason: it&#8217;s consistently one of the top puzzles independent fashion companies have to sort out. And let&#8217;s not forget: you can&#8217;t really ever just &#8220;sort it&#8221; and move on....</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/ethical-fashion-branding-marisa-flacks-rise-creative-co/">All About Ethical Fashion Branding with Marisa Flacks of RISE Creative Co.</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>


Glad I Asked: My Questions, Your Answers + Why It Matters
<p>How often do you ask questions? Lately, for me, the answer to that has been a lot more than usual. Yes, as the host of the Spirit of 608 podcast, I&#8217;m used to posing questions to the guests who come on the show each week....</p> <p>The post <a rel="nofollow" href="http://www.spiritof608.com/140-glad-asked-questions-answers-matters/">Glad I Asked: My Questions, Your Answers + Why It Matters</a> appeared first on <a rel="nofollow" href="http://www.spiritof608.com">Spirit of 608 - Media Strategy &amp; Fashion Business Podcast</a>.</p>



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