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Podcast Episode's:
Audience Building – Part Two – IMW022
Here’s a “universal” which gets people to pay attention… and even maybe even pay for your promotional piece… what bit of psychology will be revealed in this episode? Find out.
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Audience Building – Part One – IMW021

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The Danger of Thinking Big

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Goals Versus Vision

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Why Clients Suck IMW – 018
Why Clients Suck
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Why Some Buyers Suck IMW – 017
Why Some Buyers Suck
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Marketing Is The Business – IMW 016
People spend their efforts in the performing of the task. Little do they know the success of the business depends not on the deliverables, which are a commodity, but in the marketing of the business.
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USP In The 21st Century – IMW 015
Differentiate or dwindle. If you do what your competitors do then why shouldn’t I just take my business to them? How to differentiate your services to create a unique reason why people should keep bringing their business to you.
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The Power of Downtime
The Power of Downtime The Power of Full Engagement by Tony Schwartz
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When All Else Fails… Now What?

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