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Video Podcast PPC ADS THAT SELL Before you write your next PPC ad, your next blog post, or your next newsletter story, pause for just a second and ask yourself how you can craft a powerful headline

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Podcast Episode's:
Podcast Episode 27 : Mobile Conversion Tracking Made Easy
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Podcast Episode 27 : Mobile Conversion Tracking Made Easy<br /><br />Google has proven itself time and again to be one of the best friends advertising could possibly have. Off-line activities such as buying done in stores or even visits alone may soon be tracked. It may seem extraordinary but Estimated Total Conversions, a new tool to enhance campaigns, makes this possible. One feature is cross device conversions that will be trackable....<br /><br />Source:&nbsp;<a href="http://ppcadsthatsell.com/mobile-conversion-tracking-made-easy/">http://ppcadsthatsell.com/mobile-conversion-tracking-made-easy/</a><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.199.17.254/ppcadsthatsell%20episode%2027_1OfZNk.MP3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 26 : You Get Even Better Data with Facebook Reports
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Podcast Episode 26 : You Get Even Better Data with Facebook Reports<br /><br />Facebook is not the 800 pound gorilla in the parlor; it is the one ton gorilla in the whole darn house! This social media platform has been at the heart of advertising almost since the day it was introduced to the general public. It has friends and accounts well over 1 billion all over the world. No advertising executive in his or her right mind is going to ignore Facebook.<br /><br />Source:&nbsp;<a href="http://ppcadsthatsell.com/get-even-better-data-facebook-reports/">http://ppcadsthatsell.com/get-even-better-data-facebook-reports/</a><br /><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/59.88.68.96/ppcadsthatsell%20episode%2026.MP3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 25 : Target the Crowd with Custom Audience of Facebook
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Podcast Episode 25 : Target the Crowd with Custom Audience of Facebook<br /><br />There are a number of social media platforms that will attract a select audience. Pinterest will probably always be something that the ladies enjoy, and Google+ will be a place where a lot of tech wizards will hang out. However, social media marketing has developed and other platforms are offering the tools to gain audiences.<br /><br />Source:&nbsp;<a href="http://ppcadsthatsell.com/target-crowd-custom-audience-facebook/">http://ppcadsthatsell.com/target-crowd-custom-audience-facebook/</a><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/59.91.145.92/ppcadsthatsell%20episode%2025.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 24 : This Ain’t no Party, This Ain’t No Disco. Adwords is Important!
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Podcast Episode 24 : This Ain’t no Party, This Ain’t No Disco. Adwords is Important!<br /><br />Let’s all admit something: social media marketing is fun! Forget about all of the data and numbers crunching, the ability to get precise information about demographics and how effective advertisements are is nothing short of amazing.....<br /><br />Caution is something that people new to Adwords almost always use. The problems surface with those who have gotten so familiar with this tool, that they make careless mistakes. A rule of thumb is that you are never a complete master of any marketing tool. Consequently, you must always be careful with what you are doing. It means periodically quizzing yourself on the various elements of Adwords. That way, you know immediately what has to be used. It also means you are able to use it correctly.<br /><br />Source:&nbsp;<a href="http://ppcadsthatsell.com/aint-party-aint-disco-adwords-important/">http://ppcadsthatsell.com/aint-party-aint-disco-adwords-important/</a><br /><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/59.88.68.201/ppcadsthatsell%20episode%2024.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 23 : Awfully Big Changes to Ad Rank
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Podcast Episode 23 : Awfully Big Changes to Ad Rank<br /><br />Change really is the only constant in this world and that includes advertising campaigns. If you are comfortable with the way Google determined Ad Rank, you have to accept that things changed radically several months ago. Google now doesn’t just consider the bid and the Quality Score. The expected performances of the ad extensions are now going to be part of the arithmetic. Please don’t pretend that changes are novel to Google. They have been doing it with Ad Rank all along.<br /><br />Source:&nbsp;<a href="http://ppcadsthatsell.com/awfully-big-changes-ad-rank/">http://ppcadsthatsell.com/awfully-big-changes-ad-rank/</a><br /><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.199.28.143/ppcadsthatsell%20episode%2023.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 22 : Get a Handle on the Account with the Right Metrics
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Podcast Episode 22 : Get a Handle on the Account with the Right Metrics<br /><br />The conversion rate is the old war horse of online advertising. It has a strong connection with cost per acquisition and that spells cash. The account manager should be aware of a given account’s foundation rate for conversion. Other figures such as the cost per acquisition will move in the same rhythm as the conversion rate. The base data gives an idea of what conversion rate is, assuming that nothing has played a marked difference on the figures. However, if there is a noticeable change, either over time, or suddenly, to the conversion rate, there may be problems starting to surface that may need correction. Such remedial action should of course check on surface or technical items before going deep into issues that are affecting what is affecting performance. &nbsp;Those corrections can be used to assure good returns elsewhere.<br /><br />Source:&nbsp;<a href="http://ppcadsthatsell.com/get-handle-account-right-metrics/">http://ppcadsthatsell.com/get-handle-account-right-metrics/</a><br /><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/59.88.159.70/ppcadsthatsell%20episode%2022.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 21 : Bad Data, Poor Decisions Be Careful What You Watch
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Episode 21 : Bad Data, Poor Decisions &nbsp;Be Careful What You Watch<br /><br />Nobody in their right mind wants to do shoot in the dark advertising. There is simply too much chance of poor figures and wasted money to arbitrarily post an advertisement and see what happens. It is why ad testing is done; to narrow the probability of poor sales figures and increase the chances of strong revenue the same time. When advertising manager must keep in mind is that ad testing is like any other statistical tests. Data problems can cause nightmares.<br /><br />Google allows for some very sophisticated testing of ads that can uncover a great deal of information. However, the old adage of “garbage in, garbage out” will apply to any ad testing. It is how the data is gathered and then interpreted. Here are some externalities that can affect the data collected in any ad testing<br /><br />Source:&nbsp;<a href="http://ppcadsthatsell.com/bad-data-poor-decisions-careful-watch/">http://ppcadsthatsell.com/bad-data-poor-decisions-careful-watch/</a><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%2021.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 20: Your Ad Tests are Going to Need Solid Metrics
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Episode 20: Your Ad Tests are Going to Need Solid Metrics<br /><br />Tight budgets and stiff competition don’t leave much room for mistakes. Those are probably the greatest reasons why AD testing is so important. It takes away some of the uncertainty and allows an advertising campaign to be more rifled and less of a scatter gun affair. Optimal outcomes happens when the testing shows there is one particular ad that really sells and causes major profits to be generated. That is something any advertising manager wants to have happen. The concept of testing is pretty straightforward. You can have several ads running simultaneously and check the results to see which one is the best. That essentially is what Ad testing is all about.<br /><br />Source:&nbsp;<a href="http://ppcadsthatsell.com/ad-tests-going-need-solid-metrics/">http://ppcadsthatsell.com/ad-tests-going-need-solid-metrics/</a><br /><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%2020.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 19: Developing a PPC Bidding Strategy? The Basics Matter
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Episode 19: Developing a PPC Bidding Strategy? The Basics Matter<br /><br />Advertising mavens love to talk about strategy and of the nuances used to get things perfectly right. That’s great for academic discussions and perhaps a few white papers, but most people in the trenches want information that is going to help direct activity and produce positive results. This means taking a look at the basics and that is true for any PPC bidding strategy. The fundamentals are going to be extremely important...<br /><br /><br />Source:&nbsp;<a href="http://ppcadsthatsell.com/developing-ppc-bidding-strategy-basics-matter/">http://ppcadsthatsell.com/developing-ppc-bidding-strategy-basics-matter/</a><br /><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%2019a.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 18: CPA Bidding Can be Even More Effective for You
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><h4 style="text-align: left;">Episode 18: CPA Bidding Can be Even More Effective for You</h4><div>Google CPA bidding definitely has its good points but unfortunately the benefits can be very short-term. The bidding conducted will be useful but when the statistics are new then the bids have to be submitted once again. That can be the case with placements, landing pages, and any other data point that is within the given account. Data changes can disrupt things a little bit. Unlike landing pages, bids do not have a long-term life. Consequently, bids should be considered only something that will provide a brief positive result in the course of events...&nbsp;</div><div><br /></div><div>Source:&nbsp;<a href="http://ppcadsthatsell.com/cpa-bidding-can-even-effective/">http://ppcadsthatsell.com/cpa-bidding-can-even-effective/</a></div><div><br /></div></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%2017.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 17: Anyone Interested in Saving Some Money by Being a Bit Negative?
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><h4 style="text-align: left;">Episode 17: Anyone Interested in Saving Some Money by Being a Bit Negative?</h4><div>Advertising campaigns have to have a sharp eye focused on the budgets. Audiences have to be investigated and AdWords constructed from site URLs. &nbsp;All are part of proactive strategies to build and cultivate a steady increase in the audience and visitors to the web location. Unique tactics are part of advertising and while everybody wants to think positive, there are few negative ideas that can save money and produce desired results. They revolve around the concept that Re marketing for Search is much more than a means of using search keywords for targeting audiences....</div><div><br /></div><div>Source:&nbsp;<a href="http://ppcadsthatsell.com/anyone-interested-saving-money-bit-negative/">http://ppcadsthatsell.com/anyone-interested-saving-money-bit-negative/</a></div><div><br /></div></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%2018.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 16: Estimated Total Conversion Packs a Profitable Punch
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Episode 16: Estimated Total Conversion Packs a Profitable Punch<br /><br />Advertisers who use conversion tracking in AdWords now have a better tool to get a more complete understanding of the conversions that are the result of using AdWords. It is called Estimated Total Conversions and permits an advertiser to not only see daily conversions such as online sales, but also new conversion types that occur including calls and cross-device conversions.<br /><br />We know from market activity that consumers don’t stand still for very long. They are all over the board and they are connected to any number of devices with which to shop. That is great for business because it means that a person isn’t restricted to walking into a store or using a PC to make a transaction. At the same time, it can be a maddening experience. The same consumer that starts a purchase on a mobile application could easily finish it on a tablet. This can get very confusing particularly during holiday shopping seasons. What is great about estimated total conversions is that it offers the opportunity to better understand consumer behaviors with some insights that are derived from such activity. It can clearly have a positive benefit for measuring the results of any campaign, or period of activity.<br /><br />Source:&nbsp;<a href="http://ppcadsthatsell.com/estimated-total-conversion-packs-profitable-punch/">http://ppcadsthatsell.com/estimated-total-conversion-packs-profitable-punch/</a><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%2016.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 15: 5 Ways to Conquer a PPC Campaign
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Episode 15:&nbsp;5 Ways to Conquer a PPC Campaign<br /><br />No matter how the strategy is designed for an AdWords account campaign, there are going to be revisions made. The market and consumer tastes change, many times without warning. It is an understandable temptation to make radical changes to better adapt, but it might not really be necessary. Within existing campaigns there are points of light where immediate figures can be generated that increase the bottom line. Account managers must be willing to look back a moment before just surging forward.<br /><div><br /></div><div>Source:&nbsp;<a href="http://ppcadsthatsell.com/5-ways-conquer-ppc-campaign/">http://ppcadsthatsell.com/5-ways-conquer-ppc-campaign/</a></div><div><br /></div><div><br /></div></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%2015.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 14: Generating A Knockout Keyword List
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Episode 14: Generating A Knockout Keyword List<br /><br />You already know the importance of keyword research to the success of your projects, but sometimes arriving at the right keywords can be a real struggle. After all, these are the words that real readers type into the search box to get their favorite search engine. It is also the words that the search engines use to determine how to rank your site. If you find yourself struggling to choose the right keywords, make sure you are aware of the tools that are available for you to use.<br /><br />The Company’s Website<br />Think Like Your Users<br />Use Tools<br /><br />Source:&nbsp;<a href="http://ppcadsthatsell.com/generating-knockout-keyword-list/">http://ppcadsthatsell.com/generating-knockout-keyword-list/</a><br /><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%2013.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 13: 6 Top Secret Stops to A Successful PPC Campaign
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Episode 13: 6 Top Secret Stops to A Successful PPC Campaign<br /><br />If you have ever gone on a long trip, then you know the importance of having a map. You will want to study which towns you need to pass through along the way, and know what you can accomplish in each of those towns. It is no different when planning a PPC campaign. You need to understand the roadmap so that you can get to your final destination of the best campaign ever.<br /><br />1. Set Your Objective<br />2. Find Your Customer’s Pain<br />3. Create A Story<br />4. Create Your PPC Ad<br />5. Run Congruence<br />6. Arrival<br />Source:&nbsp;<a href="http://ppcadsthatsell.com/6-top-secret-stops-successful-ppc-campaign/">http://ppcadsthatsell.com/6-top-secret-stops-successful-ppc-campaign/</a><br /><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%2014.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 12: 4 Factors You Must Consider When Creating a Landing Page
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Episode 12: 4 Factors You Must Consider When Creating a Landing Page<br /><br />The landing page is one of the most important things that you will create. The page needs to promote your product, without being sounding like you are selling. Therefore, before you write your next landing page, make sure to consider if it is reliable, factual, informative and accurate.<br />1. Reliable<br />2. Factual<br />3. Informative<br />4. Accurate<br /><br />Source:&nbsp;<a href="http://ppcadsthatsell.com/4-factors-must-consider-creating-landing-page/">http://ppcadsthatsell.com/4-factors-must-consider-creating-landing-page/</a><br /><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%2012.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 11: 4 Steps to Raise Your Quality Score
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Episode 11:&nbsp;4 Steps to Raise Your Quality Score<br /><br />The higher your quality score, the less you will need to bid on a PPC keyword. In addition, the higher your quality score, the lower the cost of conversion. When you have a higher quality score, your return on investment instantly goes up. Therefore, it pays dividends to raise this number. When looking to raise your score, make sure to consider these four areas.<br /><br />1. Keyword Research<br />2. Keyword Organisation<br />3. Refine Always<br />4. Optimize<br /><br />Source:&nbsp;<a href="http://ppcadsthatsell.com/4-steps-raise-quality-score/">http://ppcadsthatsell.com/4-steps-raise-quality-score/</a><br /><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%2011.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 10: 7 Steps to Creating An Award Winning Blog
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><span style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; line-height: 18.479999542236328px;">Episode 10:&nbsp;</span><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif;"><span style="line-height: 18.479999542236328px;">&nbsp;7 Steps to Creating An Award Winning Blog</span></span><br /><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"><span style="line-height: 18.479999542236328px;"><br /></span></span><br /><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif;"><span style="line-height: 18.479999542236328px;">Henry Ford is credited with creating the first automobiles, and yet he said, “I invented nothing new, I simply assembled the discoveries of other men behind whom there was centuries of work”. It is the same way when you are choosing to create a blog. You need not create something new, but you must take the work of those who have gone before you and put it together in a way that will impress your customers. If you follow these seven simple steps, then you will be successful at doing that.</span></span><br /><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif;"><span style="line-height: 18.479999542236328px;"><br /></span></span><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif;"><span style="line-height: 18.479999542236328px;">Step 1: Own Your Own Domain Name</span></span><br /><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif;"><span style="line-height: 18.479999542236328px;">Step 2: Use A WordPress Template</span></span><br /><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif;"><span style="line-height: 18.479999542236328px;">Step 3: Choose Your Medium</span></span><br /><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif;"><span style="line-height: 18.479999542236328px;">Step 4: Just Do It</span></span><br /><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif;"><span style="line-height: 18.479999542236328px;">Step 5: Make it Easy to Share</span></span><br /><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif;"><span style="line-height: 18.479999542236328px;">Step 6: Build Credibility</span></span><br /><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif;"><span style="line-height: 18.479999542236328px;">Step 7: Allow Comments</span></span><br /><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"><span style="line-height: 18.479999542236328px;"><br /></span></span><span style="line-height: 18.479999542236328px;"><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"></span></span><br /><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif;"><span style="line-height: 18.479999542236328px;">Source: <a href="http://ppcadsthatsell.com/7-steps-creating-award-winning-blog/">http://ppcadsthatsell.com/7-steps-creating-award-winning-blog/</a></span></span><br /><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"><br /></span><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"><br /></span></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%209.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 9: 3 Ways to Create a Keyword List
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Episode 9: 3 Ways to Create a Keyword List<br /><br />Google earns over $32.2 billion dollars each year in advertising revenue from Google AdWords. Therefore, it is vital to choose the correct keywords so that you are winning as many bids as possible. In order to build your keyword list, it is vital to consider three important factors.<br /><br /><b>1 Relevant</b><br />2&nbsp;<strong style="background-color: ivory; border: 0px; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;">Exhaustive</strong><br /><strong style="background-color: ivory; border: 0px; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;">3&nbsp;</strong><strong style="background-color: ivory; border: 0px; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;">Expansive</strong><br /><strong style="background-color: ivory; border: 0px; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;"><br /></strong><strong style="background-color: ivory; border: 0px; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;">Source:&nbsp;<a href="http://ppcadsthatsell.com/3-ways-create-keyword-list/">http://ppcadsthatsell.com/3-ways-create-keyword-list/</a></strong><br /><br /><br /></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%2010.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 8: Cost Per Conversion or Return On Investment?
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><span style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Episode 8:&nbsp;</span><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"><span style="line-height: 18.479999542236328px;">Cost Per Conversion or Return On Investment?</span></span><br /><span style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px; line-height: 18.479999542236328px;"><br /></span><span style="background-color: ivory; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;">Many people who are trying to analyze their first AdWords accounts become confused about which way they should measure their account level so that they can make adjustments at the keyword level. There are basically two choices; cost per conversion and return on ad spend. Understanding the difference in the two will allow you to understand which the best choice is for you. Remember, however, that they are not inclusive, so you should look at the other indicator at times.....</span><br /><span style="background-color: ivory; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;"><br /></span><span style="background-color: ivory; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;">Source: &nbsp;</span><span style="color: #333333; font-family: Times New Roman, Times, serif;"><span style="line-height: 23.940000534057617px;"><a href="http://ppcadsthatsell.com/cost-per-conversion-return-investment/">http://ppcadsthatsell.com/cost-per-conversion-return-investment/</a></span></span><br /><span style="color: #333333; font-family: Times New Roman, Times, serif;"><br /></span><span style="color: #333333; font-family: Times New Roman, Times, serif;"><br /></span></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%208.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 7: Get Out Of Your Photo Rut
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: left;"><span style="background-color: white; color: #666666; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Episode 7:&nbsp;</span><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"><span style="line-height: 18.479999542236328px;">Get Out Of Your Photo Rut</span></span></div><div style="text-align: left;"><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"><span style="line-height: 18.479999542236328px;"><br /></span></span></div><div style="text-align: left;"><div style="background-color: ivory; border: 0px; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px; margin-bottom: 1.5em; outline: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;">Many people spend hours trying to find the right graphic to illustrate their ads. If you have encountered this problem, then you may be stuck thinking about graphics always in the same way. If this sounds like you, then try experimenting with some new ideas.</div><div style="background-color: ivory; border: 0px; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px; margin-bottom: 1.5em; outline: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;"><strong style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;">Provider’s Portrait</strong></div><div style="background-color: ivory; border: 0px; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px; margin-bottom: 1.5em; outline: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;">If your business relies on personal service, then consider using your own photo. When people see you while familiar things surround them, it creates a sense of trust. When people trust the provider, sales naturally increase....</div></div><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"><span style="line-height: 18.479999542236328px;"><br /></span></span><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"><span style="line-height: 18.479999542236328px;">Source:&nbsp;<a href="http://ppcadsthatsell.com/get-photo-rut/">http://ppcadsthatsell.com/get-photo-rut/</a></span></span><br /><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"><br /></span><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"><span style="line-height: 18.479999542236328px;"><br /></span></span></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%207.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 6: 5 Social Media Sites You Should Be Using
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Episode 6: 5 Social Media Sites You Should Be Using<br /><br /><span style="background-color: ivory; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;">It is vital that you know where your target audience heads to when they are using the Internet. There are literally hundreds of social media sites, but it is impossible for most business people to create custom content for each of them. When arming yourself with this information, you are able to create your brand quicker, recover former clients who may have forgotten about your product and segment your audience based on their preferences. When looking at social media sites, make sure to consider these five choices....</span><br /><span style="background-color: ivory; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;"><br /></span><span style="background-color: ivory; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;">Source:&nbsp;</span><span style="color: #333333; font-family: Times New Roman, Times, serif;"><span style="line-height: 23.940000534057617px;"><a href="http://ppcadsthatsell.com/5-social-media-sites-using/">http://ppcadsthatsell.com/5-social-media-sites-using/</a></span></span><br /><span style="color: #333333; font-family: Times New Roman, Times, serif;"><br /></span><span style="color: #333333; font-family: Times New Roman, Times, serif;"><br /></span></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%206.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 5: 3 Important Factors to Developing Successful Web Pages
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Episode 5: 3 Important Factors to Developing Successful Web Pages<br /><br /><span style="background-color: ivory; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;">85 per cent of the people in the United Kingdom use Google. If you are creating a web page, it is vital that your page appears in the top position when people search for a term, but getting there is not always easy. The reward, however, is very big as the top position gets over 34 per cent of the clicks, followed by 12 per cent for the number two position and 9 per cent for the number three position. While Google will never announce exactly how to get your site to be number one, there are some factors that will definitely help...</span><br /><span style="background-color: ivory; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;"><br /></span><span style="background-color: ivory; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;">Source:&nbsp;</span><span style="color: #333333; font-family: Times New Roman, Times, serif;"><span style="line-height: 23.940000534057617px;"><a href="http://ppcadsthatsell.com/3-important-factors-developing-successful-web-pages/">http://ppcadsthatsell.com/3-important-factors-developing-successful-web-pages/</a></span></span><br /> <span style="background-color: ivory; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;"><br /></span></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode%205.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 4: 3 Ways to Write an Award Winning Headline
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on">Episode 4: 3 Ways to Write an Award Winning Headline<br /><br /><div style="background-color: ivory; border: 0px; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px; margin-bottom: 1.5em; outline: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;">The most important part of your PPC ad is the headline because it must capture the viewer’s attention. If it does not immediately capture their curiosity, they will quickly move on to the next thing on the page. Therefore, you must use these 25 characters to your full advantage. There are three easy ways to capture the audience’s attention....</div><div style="background-color: ivory; border: 0px; color: #333333; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px; margin-bottom: 1.5em; outline: 0px; padding: 0px; vertical-align: baseline; word-wrap: break-word;">Source:&nbsp;<a href="http://ppcadsthatsell.com/3-ways-write-award-winning-headline/">http://ppcadsthatsell.com/3-ways-write-award-winning-headline/</a></div></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode4.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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Podcast Episode 3: 3 Tips to Creating Powerful Landing Pages
<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><b><span style="background-color: white; font-family: 'Trebuchet MS', Trebuchet, Verdana, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Episode 3:&nbsp;</span><span style="font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"><span style="line-height: 18.479999542236328px;">3 Tips to Creating Powerful Landing Pages</span></span></b><br /><b><span style="font-family: Trebuchet MS, Trebuchet, Verdana, sans-serif; font-size: x-small;"><span style="line-height: 18.479999542236328px;"><br /></span></span></b><span style="background-color: ivory; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;">If you are going to run a successful PPC campaign, then you already know that you need a successful landing page. The page must be user friendly and convince the buyer to convert their interest into buying the product. Each PPC campaign should have its own page. With more customers than ever before using mobile to access the Internet it is vital that the landing page be mobile friendly or you need to create a separate landing page for mobile users....</span><br /><span style="background-color: ivory; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;"><br /></span><span style="background-color: ivory; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;">Source:&nbsp;</span><span style="font-family: Times New Roman, Times, serif;"><span style="line-height: 23.940000534057617px;"><a href="http://ppcadsthatsell.com/3-tips-creating-powerful-landing-pages-2/">http://ppcadsthatsell.com/3-tips-creating-powerful-landing-pages-2/</a></span></span><br /><span style="font-family: Times New Roman, Times, serif;"><span style="line-height: 23.940000534057617px;"><br /></span></span><span style="background-color: ivory; font-family: 'Times New Roman', Times, serif; font-size: 16px; line-height: 23.940000534057617px;"><br /></span></div><audio controls=""><source src="http://www.directlinkupload.com/uploads/117.201.232.231/ppcadsthatsell%20episode3.mp3"></source>If you cannot see the audio your browser doesnot support the audio element </audio></div>
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