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Edition 74 - The Social Media Election?
<p>It’s all about the election in Social Media Podcast 74 as fatBuzz account managers Liam Cutkelvin, Zara Cameron and Cameron Wilson delve into role social media played in the recent general election, was it the defining moment many had expected or a damp squib?</p>
<p>As always we share and discuss the latest news and stories from the world of social media, including Facebook testing it’s own search engine; the latest developments from Meerkat and Periscope; the latest new Instagrammable experience known as foodography; how Dominos plan to take your orders via Twitter and much more</p>
<p>The full podcast notes can be found below, including links to all the relevant articles:</p>
<p>01:04 - Facebook tests it’s own search engine. Further reading...</p>
<p>08:38 - Meerkat goes from Twitter to Facebook to revive its fortunes. Further reading... and Further readding...</p>
<p>19:02 - Twitter is allowing you to sign into Periscope without an account with them. Further reading... </p>
<p>23:33 - “Foodography” Further reading...</p>
<p>27:36 - Dominos introducing “Tweet for pizza”</p>
<p>31:36 - Is Uber already harming the traditional taxi?</p>
<p>38:07 - Main Discussion - The Social Media Election? Some highlights from the election on social media Figures and insight More stats A sign of things to come? Figures from the Guardian</p>
<p>“The Social Media Election that never was”</p>
<p>If you would like to share your thoughts on any of the topics, suggest a topic, or be featured on an upcoming podcast, please get in touch at hello@fatbuzz.com with the topic “Social media podcast”. For more updates follow us on Twitter @fatbuzz</p>
<p>You can also reach those on the podcast from the fatBuzz team at:</p>
<p>Gordon - gordon@fatbuzz.com - Twitter @gordonwhite</p>
<p>Liam - liam@fatbuzz.com - Twitter @carmylite</p>
<p>Zara - zara@fatbuzz.com - Twitter @myfascinationzc</p>
<p>Cameron - cameron@fatbuzz.com - Twitter @wildsunn</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/9SCVJriueMg" height="1" width="1" alt=""/>
Listen:
Edition 73 - Up or Down Periscope?
<p>In Social Media Podcast 73 Gordon hands over hosting duties to fatBuzz account managers Liam Cutkelvin and Cameron Wilson, as they discuss the latest news and topics in social media.</p>
<p>In this episode we discuss the latest new social media app Periscope and share our thoughts whether does it merit being heralded as the next big thing in social media. We also discuss its potential for businesses and coin the phrase “scoping”...</p>
<p>As always we bring you some of the best news from the world of social media. Including the latest rumours circulating around Google’s potential acquisition of Twitter, will the tech giant finally have it’s jewel in the social media crown? We also discuss the latest reports detailing how teens are abandoning Facebook in favour of other platforms, as well as one recent viral sensation that begs the question - how do you deal with annoying serial posts on Facebook? Here are the main topics and links relating to them from this episode:</p>
<p>01.03 - Rumors that Google are planning to buy Twitter - Further reading - http://bit.ly/1HZDxYf
<br />09.01 - New mother receives letter attacking her for constant baby posts on Facebook, too far or representing frustrations of many boiling over? - Further reading - http://bit.ly/1CMUr7L
<br />14.41 - New report details that more young people really are ditching Facebook because of Mum and Dad, should brands do the same? - Further reading - http://bit.ly/1PMu8sG
<br />29.09 - Main discussion - Periscope - the next big thing? - Further reading - http://bit.ly/1PMu8sG
<br />How Periscope works - http://bit.ly/1CoUWbr
<br />Copyright issues have already been raised - http://bit.ly/1IJBKdx
<br />How can your business utilise Periscope? - http://linkd.in/1zhJGKn </p>
<p>If you would like to share your thoughts on any of the topics, suggest a topic, or be featured on an upcoming podcast, please get in touch at hello@fatbuzz.com with the topic “Social media podcast”. For more updates follow us on Twitter @fatbuzz </p>
<p>You can also reach those on the podcast from the fatBuzz team at:</p>
<p>Gordon - gordon@fatbuzz.com - Twitter @gordonwhite
<br />Cameron - cameron@fatbuzz.com - Twitter @wildsunn
<br />Liam - liam@fatbuzz.com - Twitter @carmylite</p>
Listen:
Edition 72 - The Apple Watch finally arrives
<p>It’s a full house in Social Media Podcast 72 as Gordon is joined by three members of the fatBuzz team, Cameron Wilson, Zara Cameron, and making her podcast debut, MJ McNally, for more discussion around the latest news and topics in social media.</p>
<p>In this episode we discuss how more brands are turning to Instagram for better reach, with more and more users turning to alternatives to Facebook, we ponder what is next? </p>
<p>As always, we also discuss the latest and curious news surrounding social media. </p>
<p>Everything from Facebook’s new takedown guidelines and what our take is on the social networks latest step to remove any potentially offensive material appearing on your news feed, Twitter’s new quality filter feature, the removal of the “feeling fat” emoji, Facebook’s ever changing algorithm and we also get Gordon’s thoughts about the Apple Watch replacing traditional watches!</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/qu9C2CYCfyI" height="1" width="1" alt=""/>
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Edition 71 - Is it time to look at alternative platforms_ And, that dress!
<p>In Social Media Podcast 71, Gordon is back and is alongside two of the fatBuzz account managers, Liam Cutkelvin and Cameron Wilson, for more discussion around the latest news and topics in social media.</p>
<p>In this extended episode we discuss if small businesses should use alternative social media sites and apps to promote themselves online, or should they accept that current platforms are the best way forward? Once again we go through the latest and most intriguing news that is happening within the world of social media including Twitter analytics, how Facebook are changing the way likes are counted on pages, and we share our thoughts on the the latest viral sensation...the dress! </p>
<p>We also have an interview with Tim Barlow from Attacat following the New Media Breakfast earlier this month, he talks with us about utility marketing. Here are the main topics and links relating to them from this episode:</p>
<p>01.03 - The dress - We discuss what we think of this viral sensation that swept across social media, and also what color we reckon it was! Further reading - http://bit.ly/1B1sYBJ
<br />10.30 - Twitter have started producing analytics for tweets - How will this affect users and how they tweet? - Further reading - http://mklnd.com/1B9YxJP
<br />29:25 - Facebook is changing how it counts likes - Are the changes enough? Should people place such importance into the number? - Further reading - http://on.mash.to/1CHhKph
<br />39:17 - Main Discussion - Should small business change to alternative social media platforms? - Is there room for any more platforms? - Further reading - http://bit.ly/1nBS5rs
<br />Tagstr - https://tagstr.co/
<br />Ello - http://bit.ly/YbkoRY
<br />Procurious - https://www.procurious.com/
<br />Malzee - https://mallzee.com/#/
<br />1:11 - Tim Barlow NMB Interview - Tim speaks with Gordon about utility marketing following the New Media Breakfast earlier this month - Full presentation notes can be found here - http://bit.ly/1FEUXbo</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/LmZtYLCkypM" height="1" width="1" alt=""/>
Listen:
Edition 70 - Who will inherit your Facebook profile when you die?
<p>In Social Media Podcast 70, Malcolm White takes on hosting duties and is joined by fellow fatBuzz members Liam Cutkelvin and Zara Cameron, who makes her first appearance on the podcast. </p>
<p>In this episode we discuss Facebook’s new legacy feature and ask the question, how do you know who to leave your Facebook profile to? Is this a step too far or the natural step forward in todays ever social media-centric society? Continuing our new format we also discuss recent topics and news that is happening in social media, from virtual reality updates to the effectiveness of advertising on Facebook and Twitter. Here are the main topics and links relating to them from this episode:</p>
<p>00:50 - Facebook introduce new ad relevance score - We discuss what this means for marketers and if this will pave the way for more quality content.
<br />13.18 - Twitter wants you to see one ad in every 20 tweets - Will veteran users take to this strategy?
<br />24.12 - Facebook has added a new call to action button on business pages - We discuss our thoughts on this addition and whether or not we think it will be effective.
<br />29.13 - Posting a photo is now the worst way for people to see your posts on Facebook - We react to this surprising development and share the best ways for your posts to be noticed on Facebook according to a new study.
<br />39.16 - Viewmasters, Google and Facebook creating virtual reality apps - We discuss the future of social media on virtual reality, and what we can expect from these developments.
<br />Oculus rift (VR headset tech recently accquired by Facebook) video.
<br />Microsoft Hololens video.
<br />Tony Hawk Hoverboard video. .
<br />45.25 - Main discussion - Facebook’s new legacy setting, who do you leave your profile to? We chat about whether or not we feel this is taking social media too far and share who we would leave our to.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/H9cNcx3DmJo" height="1" width="1" alt=""/>
Listen:
Edition 69 - Love is in the air!
<p>In Social Media Podcast 69, Gordon is joined by Kyle and introduces the latest member of fatBuzz Liam Cutkelvin in this Valentines inspired “Love edition”. Fear not, this isn’t all about romance...this episode is all about the social media campaigns that we loved from last year. </p>
<p>We discuss the our favourite campaigns in social media from last year, including the Ice Bucket Challenge which took the internet by storm last year and raised millions for charity across the globe. </p>
<p>We also share our thoughts on the #NoMakeUpSelfie craze which swept social media and how it has had many positive aspects outside of its fundraising achievements. It is a terrific example of how a viral campaign can educate some social media users about how social media actually works. </p>
<p>This podcast also marks a change in format. We outline what we plan for the future and discuss recent topics and news from in and around social media. </p>
<p>Here are some of the things we discuss:
<br />The Ice Bucket Challenge - What we loved and the positives we can take from it
<br />#NoMakeUpSelfie - Educating the masses
<br />#fatBuzzlovesyou - Our Valentines red noses from last year
<br />Curtis Moore Christmas video - The benefits of having some fun on Social Media
<br />Superbowl XLIX - Officially the biggest on twitter, what we remember from it on social media and how brands are linking in with the event
<br />Gordon's social media challenge
<br />Twitter introduces instant timeline - Is this a positive move?
<br />Twitter CEO Dick Costolo admits the platform isn’t great dealing with trolls - Is there a real way to tackle this issue within social media?
<br />The need to gather data and are you really building a direct relationship with your consumers on platforms like Facebook?</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/nGmAsRzXcnw" height="1" width="1" alt=""/>
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Edition 68 - Facebook reach drops but conversion rate increases dramatically for scenic railroad
<p>In Social Media Podcast 68 we talk to Meilee Anderson, Marketing Director at Mt. Rainier Scenic Railroad in Washington USA. Meilee is kind enough to share with us the recent success the organisation has enjoyed with Facebook; she explains that whilst the reach has dropped considerably, the conversion rate has increased massively. With a spend of around $4000 they have seen revenue increase by tens of 1000's in the past year.</p>
<p>We start the conversation with a chat about the recent Ice Bucket Challenge which swept the internet and raised millions for charity, then we explore some of the activities on Facebook that have resulted in such a noticeable return on the comparatively small investment. Meilee shares details of which posts work and how she monitors the activity in order to fully engage with the community on the page. Here are some of the things we discuss:</p>
<p>The Ice Bucket Challenge - The hidden positives in the campaign
<br />Facebook reach drops but the conversion rate increases
<br />Key people of influence - Why it is important to engage with influential people
<br />Facebook Insights - That value in studying your insights
<br />Facebook engagement - Which type of posts work best
<br />Click Baiting - Facebook's recent announcement about tracking the value of links
<br />Facebook links - The recent advice issued by Facebook about the best way to share links in status updates
<br />Split testing - Change things one at a time
<br />Instagram and making full use of the hashtags
<br />Twitter - Experiments with Twitter advertising
<br />Facebook Ads vs Promoted posts
<br />LinkedIn - Why it's more than just a B2B platform
<br />Getting board level buy-in for social media expenditure</p>
<p>Some music to finish...
<br />Rosalie by Jarrod Dickenson
<br />We finish the podcast with some music from Jarrod Dickenson, the American singer/songwriter based in New York. Jarrod kindly allowed us to share one of the tracks from his most recent album, The Lonesome Traveler. The track we chose is Rosalie, we hope you enjoy it.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/NPUeczcZA7U" height="1" width="1" alt=""/>
Listen:
Edition 67 - Facebook no loger likes the Like Gate
<p>In this Episode, Gordon White, Kyle Murdoch, Kenny MacMillan, Graeme Geddes, Malcolm White and Cameron Wilson conduct the usual light hearted banter around the world of social media. During the podcast they discuss the recent announcement from Facebook that they will soon be dropping the Like Gate functionality on the platform. Other news from Facebook included the recent appearance of a Buy Button, and a recent experiment when they manipulated the news feed of over 700,000 users.</p>
<p>We also discuss the loyalty App, Swipii, whether employees should get a smartphone break, and recent changes to LinkedIn.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/sCmqwSTbPfE" height="1" width="1" alt=""/>
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Edition 66 - SEO: What business owners and marketers need to know in 2014 with Tim Barlow
<p>Tim Barlow and Gordon White discuss some of the key points from Tim's New Media Breakfast presentation entitled - What business owners and marketers need to know about SEO in 2014. Tim shares Attacat's approach with clients and explains how SEO is an outcome rather than a strategy or tactic. Amongst other things we discuss:</p>
<p>Why some sites 'can't' be optimised to get to the top of search engines</p>
<p>The need to communicate the unique value proposition</p>
<p>The value in becoming the undisputed king in your sector</p>
<p>What are good and bad links?</p>
<p>Spam comments on blog posts</p>
<p>The need to fully understand what people are looking for</p>
<p>How to establish the right keywords for your business proposition</p>
<p>Why paid search should be a serious consideration</p>
<p>How small businesses can reduce the cost of SEO</p>
<p>The mistakes people make when using Google Adwords</p>
<p>There's a great deal of valuable information from Tim in this podcast that will help businesses of all sizes.</p>
<p>For more information about Tim Barlow and Attacat please go to Attacat's web site at: http://www.attacat.co.uk</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/JBWUHcp2nhE" height="1" width="1" alt=""/>
Listen:
Edition 65 - Facebook's Slingshot might cause problems for those with social media pre-nups
<p>In Edition 65, Gordon, Graeme, Kenny and Cameron from the fatBuzz Team discuss a wide variety of topics in and around social media including:</p>
<p>Twitter at the World Cup in Brasil
<br />LinkedIn's new layout
<br />Facebook's Slingshot
<br />Freedom of Speech on social media channels
<br />Social media pre-nups
<br />Uber
<br />The Apps that teens use most
<br />Facebook's outage
<br />...and a whole host of other interesting topics.</p>
<p>See the supporting blog at: http://www.fatbuzzblog.blogspot.com</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/ANC3vS-BscM" height="1" width="1" alt=""/>
Listen:
Edition 64 - Facebook spread their wings and the Independence debate on social media channels
<p>In Social Media Podcast Edition No.64 the fatBuzz team are back for some chat and light hearted banter around the world of social media. This time round we have Gordon White, Malcolm White, Graeme Geddes, Cameron Wilson and the latest recruit to the company, Kenny MacMillan. </p>
<p>It's kenny's first ever podcast so we have to forgive him lifting and laying his glasses so often during the recording!
<br />nce again, Meilee Anderson has some useful contributions from America and we are grateful to her for keeping us informed about what's happening in the USA.</p>
<p>Once again there's a fair bit about Facebook but we manage to cover lots of other interesting topics too. We even dip or toe into the Scottish Independence debate and come out without any fall outs - something we haven't really witnessed on social media channels!</p>
<p>We do refer to the Rolodex in the podcast and we promised to show what this is in the blog, especially for the younger listeners may not ever have seen one! Listen to the podcast to find out where it fits in the conversation.
<br />Visit Rolodex web site here.</p>
<p>Amongst other things we discuss the following:
<br />The recent revival of print media
<br />New layout for Business Pages on Facebook - visit the 29 Glasow Facebook Page
<br />Cutting Products & Services pages on LinkedIn
<br />The continuing problems with the reach on Facebook Read Mashable post
<br />Facebook to fragment its functionality on mobile - Read article
<br />Girl cost her parents $80,000 over Facebook post! - Read Article
<br />The Voice USA - How the hit TV show is using Twitter on screen during the show
<br />NYPD come off badly on Twitter with #MyNYPD
<br />The apparent revival of podcast - Why?
<br />QR Codes - Are the dead?
<br />Why LinkedIn is not a Rolodex
<br />The Independence debate on social media channels
<br />What part did social media play in the Commonwealth Games Opening Ceremony controversy
<br />Two US airlines experience mixed fortunes on Twitter in the same week
<br />We hope you enjoy the podcast, please also share it with your friends and colleagues, you can do so using the share buttons at the top of bottom of this post.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/PxAOeaLx72o" height="1" width="1" alt=""/>
Listen:
Edition 63 - Meilee Anderson explains a high level of engagement on Facebook
<p>In Social Media Podcast Edition No.63, Gordon White chats to Meilee Anderson, Sales & Marketing Director at the Mt. Rainier Scenic Railroad in Washington. </p>
<p>Meilee is a regular contributor to the Social Media Podcast who keeps us up to date with social media related news stories from the USA. We thought it would be good to catch up with Meilee to find out more about her own role.</p>
<p>Mt Rainier Scenic Railroad is a non profit tourist attraction primarily operating in the Spring and Summer with some special events at key times of the year. One of the things we were keen to discuss with Meilee is the high level of engagement the Facebook page achieves, even when the railroad isn't operating.</p>
<p>During the discussion Meilee is very generous in sharing what she does to engage her fans and how she engages people on Facebook.</p>
<p>However, it's not all about Facebook and Meilee is happy to chat through some of the other things they are doing, these include:
<br />Pinterest and Instagram - Meilee's pleasure at the way these platforms have fitted into her marketing activities
<br />Pete Waterman's London & North Western Railway Heritage Company - Might he make a good guest blogger?
<br />Blogging - The importance of creating a platform you own and control
<br />Influence Marketing - Why Meilee thinks politicians and elected officials may by useful allies
<br />WhatsApp - What's the chat in the USA?
<br />Facebook Reach - Why it's going to get even more challenging to achieve a good reach for your content on Facebook
<br />The Voice USA - How the hit TV show is using Twitter on screen during the show.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/zPYB7cxjtxo" height="1" width="1" alt=""/>
Listen:
Edition 62 - Facebook's birthday gives us all the opportunity to look back
<p>In Social Media Podcast Edition No.62, Gordon White, Derek Howie, Graeme Geddes, Malcolm White and Cameron Wilson, all from the fatBuzz team, chat around the latest news and topical issues from the world of social media.</p>
<p>The recording of this podcast coincided with Gordon's birthday which was on the same week as Facebook's 10th birthday so there was a party atmosphere in the office and during the recording.</p>
<p>It was also the same day as the opening ceremony of the Winter Olympics in Sochi, and the week Twitter's latest financial figures were released so there was lots to talk about.</p>
<p>Here are some of the things we discussed during the recording:
<br />Facebook's 10th birthday and the 'Look Back' video promotion
<br />Facebook's diminishing page reach and the effectiveness of boosting posts
<br />A new report suggesting 50% of children under 10 are using social media tools
<br />The recent 'Necking' craze - Good or bad?
<br />Personal branding and employability
<br />The Super Bowl - Advertising review and a look at what JC Penney did to muscle in on the party
<br />Trademarking hashtags - Is it worth doing?
<br />Has the Twitter bubble burst, or has it simply found it's level?
<br />The Winter Olympics - Why are the big brands taking all the flack?</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/Ib7IDbRTsXc" height="1" width="1" alt=""/>
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Edition 61 - Influence Marketing
<p>Social Media Podcast No.61 is a slightly different format from our usual podcast but we think it's something you'll find interesting and useful for your social media marketing.</p>
<p>Regular listeners will know that fatBuzz conduct a monthly New Media Breakfast in Glasgow and Edinburgh, Scotland. Each month we have around 120 people attending the breakfasts on various topics to do with new media and the most recent of these was about Influence Marketing.</p>
<p>We thought this was such an important topic that we would share the presentation as a podcast with the Social Media Podcast listeners, we hope you enjoy it.</p>
<p>THE TOPIC
<br />As the volume of content increases on social media channels, the ability to reach your target audience will become increasingly difficult. One way to address this challenge is to implement an influence marketing strategy whereby you utilise key people of influence in and around your business.</p>
<p>The podcast explores a range of ways that you may go about attracting key influencers, and even how you can make yourself a key person of influence. Here are some of the things discussed by Gordon White and Derek Howie during the podcast:
<br />Who are potential key people of influence?
<br />How do you attract influencers?
<br />Should you pay influencers?
<br />Knowing what will influence your customers
<br />How do you measure a person's online influence?
<br />How do you become a key influencer?
<br />We don't intend to do this for all of the breakfast presentations but we will do it periodically when we think the topic and the presentation suits a podcast format. Please take a minute to let us know if you like it.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/d0MrGWTPlIo" height="1" width="1" alt=""/>
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Edition 60 - fatBuzz Uncovered - What we do, what we really, really do
<p>I started the first podcast of this year (No.50) promising to publish more podcast content in 2013 - I have failed to deliver my promise. Once again, pressure of work and our commitment to our clients has restricted the amount of podcasts we have been able to produce.</p>
<p>In fact, this podcast started as a compromise but it has worked out remarkably well, I think it's a great insight into the workings of fatBuzz. Here we are on the 23rd December and everyone was too busy to stop for an hour to record a podcast so I decided to take the podcast to them individually. I toured the office, a bit like Martin Brundle in the pit lane before a race and I spoke to every member of staff (those not on holiday) and I think the result is probably more interesting than any Grand Prix race this year.</p>
<p>2013 has been a momentous year for everyone in the office and this was a great opportunity to find out what each and every one of them do on a day-to-day basis. Along the way I also managed to quiz the various team members about the particular challenges, likes and highlights of their year at fatBuzz.</p>
<p>It really is a most revealing insight into what we do for our clients every day of the year.</p>
<p>I also manage to cover a few social media and web development topics with the guys as I chat my way across the astroturf - yes, our office is completely covered in astroturf and even has fun things like golf chipping nets for clients to take our 'find the net' challenge!</p>
<p>It's not all social media and web design, I catch up with Brian, he heads up our accounts department and has had a busy year introducing new processes and procedures - none more taxing than the implementation of a new time sheet regime!!!</p>
<p>Here are some of the general topics we discuss in addition to the revealing chat about the daily goings on at fatBuzz:
<br />Design for Print and why its been much busier this year than in recent years
<br />The emphasis on data driven social media and web development
<br />Podcasting and the reasons for its revival during 2013
<br />Content plans - Why they are critical to what we do?
<br />Face-to-face meetings - Why they are critical to what we do?
<br />Facebook challenges - Why is the reach diminishing almost daily?
<br />Facebook competitions
<br />Facebook Stats - Are they really accurate?
<br />Responsive and Flat Design web sites
<br />Responsive Design HTML Email - Why do they continue to be a problem?</p>
<p>We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss, please leave them here on the blog or on our Facebook Page.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/BEV_yxN9Z78" height="1" width="1" alt=""/>
Listen:
Edition 59 - Is Facebook losing the teen battle to Twitter and Gordon sleeps with Pamela Anderson!
<p>Social Media Podcast No.59 has a fairly full team in attendance; Gordon White is joined by Kyle Murdoch, Cameron Wilson, Graeme Geddes and Joanna Robb from fatBuzz.</p>
<p>It's been a while since the last podcast and, as we explain in the podcast, we've been extremely busy on client work. In fact, we share with you some of the work we've been doing and some of the new clients we've won recently.</p>
<p>We also introduce the newest member of the fatBuzz team, Cameron Wilson who joins in on the podcast for the first time. And, Graeme Geddes got married since the last edition so we wish him and Lesley well as they start married life together.</p>
<p>As usual we cover lots of topics in no particular order with some light hearted banter along the way. Here are some of the things we discuss in the podcast starting with everyone's favourite example from the recent Social Media Winners & Losers New Media Breakfast presentation:
<br />Social Media Winners and Losers staff choices
<br />- Kyle - ASOS #denimpairs promotion - Cameron - Dove's Real Beauty Sketches
<br />- Graeme - Gavin Barwell learns some 'add sense'
<br />- Joanna - Girl quits job to make her point about content
<br />- Gordon - The Instagram Hotel and "Selfie" revolution
<br />Gordon recounts when he slept with Pamela Anderson!
<br />Hahtags and how they can play a part in extending your campaigns
<br />Twitter is bigger than Facebook for teens? Is it true?
<br />Creative inspiration from STA Travel Go to STA Travel's blog
<br />Meilee Anderson enjoys success through great content and engagement
<br />Facebook Promoted Posts, are they working for you?
<br />3 in 10 Americans get their news on Facebook but are they looking for News?
<br />Merging Facebook Pages - some useful advice
<br />Social Media Audits - do you know what assets you've got?
<br />Some recent fatBuzz projects and some new clients
<br />- The Governor of Punjab's new web site
<br />- Dean's Shortbread get a new web site and eCommerce store
<br />- Camargue Group
<br />- Zen Lifestyle
<br />Video is getting more popular - have you considered using it yet?
<br />Podcasting is gaining in popularity - don't overlook it for getting your message out
<br />We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss, please leave them here on the blog or on our Facebook Page.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/HvlT-S8_tG4" height="1" width="1" alt=""/>
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Edition 58 - Crowd funding is blooming whilst Channel 4 television exposes some ridiculous crowd sourcing
In Episode 58 Gordon White, Derek Howie, Graeme Geddes and Malcolm White form fatBuzz are joined by Michelle Rodger and Jamie Moore from cround funding company, Bloom VC. We enjoy the usual light-hearted banter and chat around the world of social media looking at subjects like; Facebook VIP, Facebook Table Booking, Facebook Hashtags, Buying your community, Pinterest Copyright issues, and the impending return of Bebo.<img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/LaBcMhWXTCM" height="1" width="1" alt=""/>
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Edition 57 - Jennifer Holloway author of Personal Branding for Brits talks about her book and your personal brand
<p>In Social Media Podcast No.57 Jennifer Holloway, author of 'Personal Branding fro Brits', joins Gordon White, to discuss her new book. </p>
<p>During the discussion we discuss why personal branding is so important to everyone. Yes, everyone has a personal brand whether they know it or not and Jennifer explains her simple approach to personal branding. Jennifer said, "it's not rocket science" and she demonstrates this with clear examples explaining what she's talking about, just as she does throughout Personal Branding for Brits.</p>
<p>You should listen to the podcast to find out why you need to be aware of your personal brand and the messages you are giving out to the people you meet. Whether you are a business owner trying to build a business or an employee trying to climb the corporate ladder, there's something to learn from what she has to say.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/qFFeqkRvRHA" height="1" width="1" alt=""/>
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Edition 56 - Instagram prunes the Vine whilst Facebook try harder to harvest dollars
fatBuzz team members, Gordon White, Derek Howie, Joanna Robb, Graeme Geddes and Jon Mills discuss all manner of social media and web design topics. Pinterest catches our interest with the new video functionality and Facebook is turning us off with their<img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/G2JUvDHj2FA" height="1" width="1" alt=""/>
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Edition 55 - Employment Law and Social Media - have you taken precautions?
In Edition 55 Gordon White chats to Innes Clark, Partner and Head of Employment Law at Morton Fraser Solicitors. They chat about the implications and potential pitfals for businesses that are empowering employees to use social media in connection with the business.<img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/6pWKP_JxfcI" height="1" width="1" alt=""/>
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Edition 54 - Meilee talks Kitchen Nightmares with Gordon and, the ABC of what not to do on Social Media
<p>We released Social Media Podcast No.53 four days ago to discuss the incredible story of Amy's Baking Company in Arizona. The story was originally brought to our attention by Meilee Anderson, a Social Media Podcast listener in Seattle who was kind enough to let us know about the Facebook meltdown as it was happening last Monday evening.</p>
<p>If you have listened to Social Media Podcast No.53, you will know the Facebook likes had gone from around 1680 on Monday evening to 50,000 on Wednesday afternoon - they now have 91,352 on the page and it is continuing to grow.</p>
<p>On podcast No.54 we are fortunate to be joined by Meilee Anderson from Seattle for a chat about the feeling towards Amy and Samy in the United States and where we think the story will go from here.</p>
<p>There is a 'Grand re-opening' planned for Tuesday 21st May when the owners will host a press conference when they claim they will reveal what actually happened to their Facebook page. On the podcast, Meilee and Gordon discuss the planned re-opening and the appointment of a PR company to handle the crisis. We also explore the general feeling towards the couple and whether the situation is in any way recoverable for them.</p>
<p>If you haven't seen the programme yet, you can watch it below, it really is an amazing episode that reveals just why this became such a big story.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/c12pYiMtQ8w" height="1" width="1" alt=""/>
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Edition 53 - Amy and Samy feel the heat in the kitchen - What are the customer service lessons?
<p>For some time now we have been planning to do a Social Media Podcast about the increasing importance of social media for customer service however, the recent incredible story of Amy's Baking Company Bakery Boutique and Bistro has prompted us to make the podcast now. We were alerted to the story on the evening that it started to unfold on Facebook by Meilee Anderson, a Social Media Podcast listener from Seattle - thank you Meilee for bringing this to our attention in the UK.</p>
<p>Because Meilee contacted us early on we were able to see much of the story unfold and when we first looked at the Facebook page it had around 1680 likes; we actually did a screen grab at 1802 likes and now, 48 hours later, the page has 62,067 likes. During the podcast recording earlier today the total went form around 48,000 to 50,109.</p>
<p>
<br />Click to view full size
<br />Normally growth like this is good news but not for Amy and Samy, the owners of Amy's Baking Company Bakery Boutique and Bistro, this is a genuine kitchen disaster that even Gordon Ramsay couldn't have predicted. In fact, Gordon Ramsay was instrumental in flaming the fire that very quickly got out of control.</p>
<p>In the podcast we discuss this monumental kitchen nightmare and explore what went wrong, what is continuing to go wrong and whether the situation is in any way recoverable - listen to our opinion and feel free to leave your own comments here on the blog.</p>
<p>Having examined the issue, we then go on to explore the wider issue of customer service in a social media environment. We look at the sharp increase in customer service enquiries on social media platforms and the willingness of consumers to commit their enquiries, complaints, and compliment to public platforms. </p>
<p>Many organisations are not fully prepared for dealing with customer service issues on social media platforms; there is a tendency to leave it to the marketing team rather than hand it over the customer service experts. We discuss what should happen and what action organisations need to take if they are to successfully deal with customer service issues online.</p>
<p>Some of the things we discuss in this podcast include:
<br />Amy's Baking Company Baker and Boutique
<br />Velocity Digital - Mike McGrail's blog post on the Amy and Samy Facebook meltdown
<br />Who should respond? - Marketing Department or Customer Service Department
<br />The blurring lines between marketing and customer service
<br />Virgin's recent Facebook problems
<br />Why you should embrace negative comments
<br />The Drum article about the cost of bad customer service
<br />Zappos - An excellent model for online customer service; practicing what their core values preach
<br />Humour - Can you defuse a situation with humour?</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/0On65Wvyxi8" height="1" width="1" alt=""/>
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Edition 52 - Is Facebook becoming anti-social?
<p>We're delighted to be back with an almost full team on Social Media Podcast 52, We have, Gordon White, Kyle Murdoch, Derek Howie, Joanna Robb and Malcolm White all taking part in some lively debate and good hearted banter around the world of social media. Unfortunately, Iain Murray wasn't able to join the recording session, hopefully he'll make it back for the next one.</p>
<p>It may also be a first for the Social Media Podcast that we managed to keep the chat to under an hour but, riveting none-the-less!</p>
<p>One thing we must apologies for is the hissing sound in the background of some of this recording; we were attempting to try out a new Blue Tiki USB Microphone while simultaneously recording using our usual equipment, what we didn't realise was the Blue Tiki was causing some interference with our normal recorder. We've cleaned up the sound as best we can and hope it doesn't affect your enjoyment of the podcast too much. </p>
<p>Even though we got this recorded in record time we did manage to squeeze in lots of chat and hopefully some interesting information. Derek begins by updating us on the topic of the last podcast about kids using social media before we move on to a range of interesting subjects, here are some of the things we talk about:</p>
<p>We explore lots of things including:
<br />The recent changes on Facebook and a drive to raise revenue
<br />Facebook's lack of transparency about future features - is this good for brands?
<br />The new Facebook App
<br />The apparent increase of video content being shared on Facebook
<br />Tweetdeck- Is it on its last legs?
<br />Tablets - Are they on their last legs - Gordon suspects they could be!
<br />iTunes, and in particular, podcasting gaining in popularity
<br />Football clubs are going global with social media
<br />Why footballers need much better training
<br />Is there such a thing as a social media fail?
<br />YouTube gets a Norwegian footballer in on the game
<br />As You Like It Holidays use social media to recruit ambassadors
<br />Jet2 Party Plane promotion
<br />Why KLM fly around airports doing kind acts
<br />Jennifer Holloway's new book is published - Personal Branding for Brits
<br />Are Apps on the wane?
<br />Adobe Creative Cloud has a silver lining
<br />We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/dZBDMb6TUbs" height="1" width="1" alt=""/>
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Edition 51 - Should kids be taught and allowed to use social media?
<p>If you have been following the fatBuzz blog or keeping up-to-date with us on Facebook and Twitter, you will have no doubt noticed that there has been a lot of discussion recently around Internet safety and the increasing prevalence of underage social media use.</p>
<p>So, for Social Media Podcast 51, we decided to take it one step further and find out what education professionals think of social media and discover what exactly is being done to teach social media in Scottish schools.</p>
<p>fatBuzz's Derek Howie and Malcolm White visited EdICT Training's offices to discuss this contentious issue with Miriam Duffin, Pre-12 Contract Manager at EdICT Training, Laura McLean, headteacher of St Timothy's Primary School and John McGuirk, depute headteacher of St Timothy's Primary School.</p>
<p>Podcast No. 51 is packed with in-depth, informative conversation -and although it's an unusual line-up - there's the normal banter and light hearted fun you've come to expect when the Social Media Podcast team get together.</p>
<p>We discuss a whole range of issues related to social media, education, and Internet privacy, including:
<br />Privacy - Are children aware of online privacy?
<br />Age Limit - What age should children be allowed to use social media? Are children putting themselves at risk by pretending they are older online?
<br />Education, education, education - Should social media be taught as a core module as part of our curriculum?
<br />Schools are teaching about the dangers of social media - but is there enough focus on how powerful social media can be?
<br />Is it time for a change of direction? Focus on the positives on social media rather than the negatives?
<br />Who should be teaching social media? Should it primarily be teachers or parents?
<br />Listen - Do we need to listen to children's opinions more?
<br />'Digital native' - Is this commonly used term a myth?
<br />Cyber bullying - is it a serious problem?
<br />Does social interaction limit personal interaction?
<br />During the podcast, Laura asked if we would be willing to record a podcast with the St Timothy's Primary School pupils to discuss social media and shared learning, so watch out, that just might be Social Media Podcast 52!</p>
<p>This is a very informative podcast well worth listening to if you have young children or relatives, or simply if you are interested in social media and Internet safety.</p>
<p>We hope you enjoy the podcast. If you have any comments to make or topics you would like us to discuss in the future, please leave them here on the blog, or on our Facebook Page.
<br />We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/huFSL21q8r0" height="1" width="1" alt=""/>
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Edition 50 - Public, but not in the public domain...Digital Copyright explained
<p>DIGITAL COPYRIGHT</p>
<p>In this edition Gordon White, Managing Director at fatBuzz Ltd, has a really interesting discussion with Austin Flynn, Partner at Morton Fraser and Sam Price, Associate at Morton Fraser. I caught up with them in their Edinburgh office to discuss the use of images online and to find out a bit about Creative Commons Licenses.</p>
<p>Many people wrongly assume that if an image, video or music file is made public on the Internet it's in the public domain, Austin and Sam explain why this is not the case. The discussion explores some of the myths and mistakes that people make when using images found on-line. They also clarify the different types of Creative Commons Licenses and the restrictions that can apply even when you're buying images from photo libraries.</p>
<p>This is a very informative podcast well worth listening to if you every use images in your content.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/SNTIz5CncqA" height="1" width="1" alt=""/>
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Edition 49 - REmember When Facebook's share price was $38, now it's almost half but they have 1 billion users!
<p>We're back with Social Media Podcast No.49 and it's a slightly different line up from usual, Kyle had to take care of some urgent client work but we are joined by a couple of first-timers on the podcast. Taking part in Social Media Podcast Episode 49 we have Gordon White, Iain Murray Derek Howie and Joanna Robb.</p>
<p>As usual, we have some lively debate and chat around the world of social media and we bring you some useful examples of social media campaigns that have gone well, and some that have not gone so well.</p>
<p>One of the things we discuss is the Friends Reunited #RememberWhen campaign run at a recent charity ball when they used disposable cameras and a hashtag to engage people both on the night and, on the Friends Reunited platform. Here is a picture of the Friends Reunited cameras that were used at the Cash for Kids Ball which ultimately raised £250,000 ($403,000) for charity.</p>
<p>HELP US WITH OUR 50th EPISODE</p>
<p>The next Episode is No.50; we would like to make it a special edition by getting some comments from you - these can be sent by email, Twitter or, posted on the Social Media Podcast Facebook page. Better still, why don't you send us a short audio message and we'll play it on the podcast - send audio messages to gordon@fatbuzz.com</p>
<p>We would really welcome as many comments and contributions as possible so please send them to us as soon as possible.</p>
<p>Podcast No.49 is packed with great conversation and information from the world of social media - there's also the normal banter and light hearted fun you expect when the Social Media Podcast team get together.</p>
<p>There's a lot in this one including:</p>
<p>Audi's ProgressIs campaign - What lessons can we learn from the competition and the two finalists, John Garcia and Jet Set Brunette?</p>
<p>The fatBuzz Training Day for charities, oversubscribed but we may have some good news for the charities on the waiting list!</p>
<p>iPhone 5 - Leaves its mark, but is it different enough?</p>
<p>Samsung vs Apple, the battle rages on</p>
<p>Will Microsoft's phone be the next big player?</p>
<p>Friends Reunited - their interesting #RememberWhen campaign</p>
<p>Iain's a finalist in the National Geographic Photographic Competition - does he need our votes?</p>
<p>12 Principles of Social Media Marketing - we discuss an excellent blog post from Jeff Bullas</p>
<p>Bing teams up with Klout - are these 'scoring' sites of any real value?</p>
<p>Social analytics tools - are they an expensive luxury?</p>
<p>ROI - Are your expectations and goals realistic?</p>
<p>Facebook features strongly in our discussion including the following: Facebook Gifts, Facebook Offers, the alleged Facebook fail</p>
<p>Facebook also loses a clients' Facebook page and they wont respond to us - is the real price of 'free'?</p>
<p>TV hit series, Once Upon a Time's Fan Club adopt With Kids as a their Charity and raise lots of money online after watching a video of Robert Carlyle on YouTube. We discuss the global donations for this small but worth while Glasgow charity.</p>
<p>Facebook pass 1 billion users but are more than half their users still frustrated with Facebook's mobile experience?</p>
<p>Pinterest - great for certain brands but are people realising the potential?</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/IbybQqXKgp8" height="1" width="1" alt=""/>
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Edition 48 - Angels eat shortbread and, has Apple finally got it wrong?
<p>At long last everyone is back from holiday and we've (almost) got our refurbished offices back. It's been a bit of a gap since the last podcast but, we're back and straight into the usual banter and social media chat.
<br />Taking part in Social Media Podcast Episode 48 we have Gordon White, Kyle Murdoch, and Iain Murray The extended break since the last podcast means there's lots to cover in this podcast and, we've tried to include some more examples of what fatBuzz are doing with clients and how they are using social media to market themselves.
<br />As usual, the banter is good and the conversation moves along with good humour and, we hope, some interesting information from the world of social media and emerging technology.
<br />We're fast approaching Episode 50; have you any ideas what we should do or, do you want to take part? Let us know - email gordon@fatBuzz.com or kyle@fatbuzz.com.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/OSF_lWNl5L0" height="1" width="1" alt=""/>
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Edition 47 - Google+ has 250 million active users and, Elvis is alive and Tweeting!
<p>Taking part in Social Media podcast Episode 47 we have Gordon White, Kyle Murdoch, Kirsty Hunter, Iain Murray however, this episode could well be renamed the Google podcast because Iain was the only one who had done his homework. Nevertheless, we do manage to get the odd non Google topic squeezed in!</p>
<p>As usual, the banter is good and the conversation moves along with good humour and, we hope, some interesting information from the world of social media and emerging technology.</p>
<p>We're fast approaching Episode 50; have you any ideas what we should do or, do you want to take part? Let us know - email gordon@fatBuzz.com or kyle@fatbuzz.com.</p>
<p>Elvis gets a mention and, we chat briefly about Morton Fraser's fascinating podcast about what happens to your online stuff when you die. We also pose some new questions for our friendly legal experts about using edited Tweets as testimonials in your marketing material - we will be interested to hear their opinion this!</p>
<p>There's really a lot in this one including:
<br />Google+ - Reposturing has begun and, 250 million active users?
<br />Introducing Nexus7 - Great if you like your tablet half baked!
<br />Google Play - Playing at being iTunes?
<br />NexusQ - Ideal for Androids
<br />Google Now - Big Brother's not watch you, he's directing you!
<br />Microsoft Surface - Has it surfaced to soon?
<br />Waze - A great way to get people to your chip shop?
<br />Twitter - No longer feeding to Linked-In - great news!
<br />Take some time to reduce the size of your community
<br />Mon.ki - A Google Chrome add on that enables relevant Twitter messages to appear on your search pages now out of Beta
<br />Google Analytics goes mobile
<br />Facebook Emails - Big bad Facebook have a glitch
<br />Elvis is alive and Tweeting!
<br />Morton Fraser's podcast - Do you have a digital sock drawer? What happens to your stuff when you die
<br />New Media Breakfast - Who won the big Social Media v SEO The Face Off?
<br />Edited Tweets being used in Marketing material - one for our friends at Morton Fraser
<br />What length are your Tweets?
<br />We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/IL4av5jh2vw" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/2g83rS9Z0bI" height="1" width="1" alt=""/>
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Episode 46 - BrewDog vs Diageo and the clear winner is - Goliath
<p>This week a blog post promoted on Twitter became a global news story and it happened right here in Scotland. BrewDog, a small Scottish brewer, had a fight with the mighty Diageo.</p>
<p>A genuine David vs Goliath and we decided Goliath was the clear winner!
<br />Listen to the podcast to find out why. </p>
<p>Taking part in Social Media podcast Episode 46 we have Gordon White, Kyle Murdoch, Kirsty Hunter, Iain Murray and a special guest, Gillian Linch or latest intern.</p>
<p>During the podcast Gordon uses the word "eejit" - a word printed on the mug he was drinking from at the time of recording: for the benefit of our overseas listeners, we though we should provide a definition of the word eejit. </p>
<p>EEJIT (ee-jit) Dialect, chiefly Scot. ~n. 1. idiot, simpleton, one not possessed of all their mental faculties; one who is unable to properly conduct their own affairs.</p>
<p>As you can imagine, much of this podcast is about the social media implications of the BrewDog story but we do manage to cram in some other great chat from the world of social media including the following:</p>
<p>The new Facebook App store - Another place to find pointless Apps!
<br />LogosQuiz by AlicoD - A fun way to test your brand awareness
<br />Twello - A directory for businesses on Twitter - but, is this social?
<br />Quora - What's happened to it?
<br />Mon.ki - A Google Chrome add on that enables relevant Twitter messages to appear on your search pages
<br />Facebook Offers - How it works and, its viral possibilities
<br />Facebook Offers - The real debate is a nuisance and will it put people off Facebook?
<br />Google+ - Public hangouts or, should it be public hangings?
<br />The New Media Breakfast - Contently Managed MD, Craig McGill and his forthcoming presentation about how the Whisky Industry uses social media
<br />Facebook - A US Sheriff fires 6 staff for "liking" the Facebook pages of his political opponents
<br />The Instagram Camera - A truly "iconic" design
<br />Twitter - Were you one of the 55,000 whose data was breached?
<br />Pinterest - Is the spamming issue costing them users?
<br />Interactive Coat Hangers - Whatever next?
<br />We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/4YhpvgQNrjo" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/voMp7LFLPok" height="1" width="1" alt=""/>
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Edition 45 - Everything's Changing - Is the Google halo slipping as Friends Reunited is reinvented?
<p>We've got a great podcast for you this time around, lots of subjects covered and the usual lighthearted banter among the team. Taking part in Social Media podcast Episode 45 we have Gordon White, Kyle Murdoch, Kirsty Hunter, Iain Murray and a special guest, Fraser Bedwell from Poppy Scotland. Fraser joins in the general chat with the team and talks about the challenges and opportunities offered by social media for the charity sector.
<br />In addition to the input from Fraser and the fatBuzz team, we managed to have a chat with Chris van der Kuyl, Chief Executive, Friends Reunited before we recorded the podcast and we talked about the 'reinvention' of Friends Reunited and got some insight from Chris about the future plans for the platform. We start this podcast where we left off on Social Media Podcast 44 with the question from Tim Barlow, Managing director, Attacat Ltdabout monetising blogs, thanks to Tim for the question and for his input on the topic. Here are some of the other topics we discuss in the podcast:</p>
<p>GCHQ's plans to monitor all emails and internet traffic - is it a step too far?
<br />When sharing content is NOT social media
<br />Employers demanding social media login details from employees
<br />Is Google's halo slipping? - The recent blog post from ex Google employee James Whittaker on the change of culture and focus within Google
<br />Where are they now? RIM, Nokia and Yahoo
<br />Friends Reunited - the revamped platform explored and what did Chris van der Kuyl have to say about its future?
<br />Kirsty's Friends Reunited "Love Story"
<br />Nostalgia Marketing on Friends Reunited - is this something that is attractive to Poppy Scotland?
<br />And Me Share App - the ultimate share button!
<br />Magnum Ice Cream - there incredible journey through 17 web sites while collecting chocolate Bon Bons!
<br />The new fatBuzz 'InfoGraphic' Facebook Page
<br />Google Glass concept - is this a step too far? Link to Google Glass video Link to Google Glass spoof video
<br />Is social media making us anti-social?
<br />My1Login - a Glasgow based start-up featured on the BBC web site
<br />Lady Gaga's new social network site
<br />The Masters Golf App
<br />Facebook Timeline Pages to be discussed at the next New Media Breakfast</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/xkMLzMaYKzs" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/HjCYSIGmoSs" height="1" width="1" alt=""/>
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Edition 44 - The 'P' Edition - Facebook Pages, Pinterest, Posterous, PeerIndex, Podcasts, iPad3 and IPOs
<p>The latest Social Media Podcast is now available for download with the usual banter and light hearted chat about all things social media. Taking part in Social Media podcast Episode 44 we have Gordon White, Kyle Murdoch, Kirsty Hunter, and Iain Murray.</p>
<p>One common theme seemed to be the letter "P" on this podcast - Pinterest, Pin-It and, Pages were just some of the topics. I must confess immediately that I learned something since we recorded this podcast; when discussing Twitter's recent acquisition, Iain talked about "Posterious" which I questioned on the podcast thinking it should be "Posterus", which I've since found out could be from the Latin posterus 'following'. In fact, we were both wrong; the name is Posterous. Perhaps our friendly expert Linguist, Sally Goetsch can shed some light on what the name might mean?</p>
<p>We also discuss the launch of the new iPad 3 (the podcast was recorded the same day as the UK launch) and we ask why their didn't seem to be the usual buying frenzy surrounding this release. In fact, we ask if the Glasgow Apple Store really needed the crowd barriers that were neatly stacked outside the shop which was well stocked with the new iPad even at 3pm on launch day.</p>
<p>The good news is that we managed to keep this podcast under one hour but, we still manage to cram in lots of chat from the world of social media including:
<br />The iPad3 - Iain and I managed to sneak a look at the latest offering from Apple just before we recorded the podcast. We also discuss the fact that there didn't appear to be the same buying frenzy this time around.
<br />Unfortunately, Tesco don't honour online errors in the same way that Zappos did last year
<br />ClikThis App
<br />Still no natve Android Apps for DIGG or Pinterest
<br />Posterous - we discuss the sale to Twitter, even if we do get the name wrong!
<br />Facebook's IPO - Is it already reshaping Facebook. We also mention how the disclosures are starting to filter through with recent acknowledgements that the number of unique users could have been overstated by 40 million and, the large number of pending law suits against them.
<br />Facebook Timeline for Pages - the new Page layout and how that will affect the way some organisations operate their business pages
<br />fatBuzz's new "Infographic" page on Facebook
<br />Steve Jobs doll, we get a comprehensive answer courtesy of the Morton Fraser Podcast on Image Rights
<br />Pinterest - Is it a 'girly' tool and what's making it so popular at the moment. We also discuss the various copyright issues that are emerging around Pinterest
<br />Influence measurements platforms like Klout - how accurate are they? We look at various platforms such as: TweetReach, PeerIndex, Klout, Tweetstats, Crowd Booster, Twenty Feet and, My Web Career
<br />Social Media Monitoring tools - are they overpriced?
<br />ROI - will it become less of an issue for organisations?
<br />Scheduled Tweets - good or bad practice? Also, see Jennifer Holloways guest blog on this topic
<br />Kony2012 - Is it all it appears to be? Most of our team didn't really trust the video.
<br />Consumption - How often do you watch 100% of a video or, read 100% of an article or blog post?
<br />Tim Barlow from Attacat asks, "Are bloggers who charge contributors for guest posts right to do so? Is there better way to monitise a blog?" We would like to discuss this in greater detail on Podcast 45 so, if you have an opinion please get in touch via the comments below. Or, perhaps you would be willing to come on the podcast and discuss it. Thank you to Tim for the suggestion.
<br />We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/eLqPytCTYKw" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/3p2bFpFFe0U" height="1" width="1" alt=""/>
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Edition 43 - Even the best Augmented Reality Apps can't change the colour of Iain's phone
<p>Taking part in Social Media podcast Episode 43 we have Gordon White, Kyle Murdoch, Kirsty Hunter, and Iain Murray.</p>
<p>This one was recorded last thing on a Friday and that weekend feeling was already setting in while we were taking a look at recent events, news and updates in the world of social media. This light hearted exploration of all things social takes in a number of interesting topics and throws up the usual variety of opinions.</p>
<p>On Social Media Podcast No.43 we discuss the following:</p>
<p>The Steve Jobs doll - We start by clearing up a question from the last podcast - can you patent a person?
<br />Lead Generation - Kirsty finds some survey results from Hubspot about which social media platforms businesses find most effective for lead generation. Link to article
<br />Social Media Profiles - Recent cases where employers have been taken to tribunal for using information gained on social media platforms when considering candidates for jobs.
<br />Freedom of Speech - Does the law interfere too much in what's said on social media platforms?
<br />Facebook IPO - Are we about to see a new much more commercial model from Facebook and, is Sponsored Stories already going too far?
<br />Scottish Independence - Does Facebook's love affair with Ireland indicate the way forward for Scotland?
<br />Shazam - A great new way to link off-line and on-line activity
<br />Augmented Reality - We explore lots of great examples of practical, (and some not so practical uses of augmented reality.
<br />Pop-Up Books - Could these be a threat to traditional publishing in the future. Link to Pop-Up Book video feature on Digital Buzz
<br />Business Cards of the future - Great idea for business cards with video content! Link to YouTube Video
<br />Nissan's new augmented reality App - Choose the colour and spec of your car via Nissan's new App. Link to YouTube video about Nissan's App
<br />Audi's augmented reality App - Another car manufacturer using the latest technology to preview its cars. Link to Audi's App video on YouTube.
<br />ARMES using augmented reality in the architectural industry - Could this spell the end for model makers? Link to ARMES Video on YouTube
<br />IKEA's iPhone App - Choose your furniture and see what it looks like in your home before you buy. Link to IKEA video on YouTube
<br />Phoenix Car - Phoenix Car take a new approach to content. Link to Phoenix "I want to go green" blog post
<br />Kindle - Bring technology to every generation.
<br />IonRoad - A really pointless App (unless it knows how to work the foot pedals!!!
<br />GPSTuner - An almost pointless App!!!
<br />TweetDeck - It wasn't broken so why try and fix it?
<br />Symantec got hacked - PC Anywhere ended up everywhere!!!
<br />Apple iPad3 - Liesten to what we would like to see it do
<br />Phone Colours - Should men be allowed to have white phones?
<br />Windows 8 Tablet - What will it include and, will it spell a revival for Nokia?
<br />Groupon, is the bubble is burst? - Groupon don't deliver on what they said they would... again!
<br />Great Service deserves a mention - Well done Moo and Kimtag
<br />We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/eUj4jox8fuw" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/mzC_0fJcYNY" height="1" width="1" alt=""/>
Listen:
Edition 42 - Why things are not always so Black and White and lots more!!
<p>Taking part in Social Media podcast Episode 42 we have Gordon White, Kyle Murdoch, Kirsty Hunter, and Iain Murray.</p>
<p>All back and refreshed after the festive season break, we resume the usual banter and chat about social media, gadgets and relevant (and sometimes not so relevant) news items. As normal, we have the odd disagreement and a few laughs as we talk through an interesting and varied list of topics and, for the first time, we announce the winner of our fatBuzz Social Media Podcast Green Award!</p>
<p>On Social Media Podcast No.42 we discuss the following:</p>
<p>The Steve Jobs doll - Can you patent a person?
<br />Linked-In - The user who claimed constructive dismissal because of content posted on his profile and his online CV. For more information on this you can read the blog post by Innes Clark, Partner with Morton Fraser
<br />Personal profiles - do you have a different persona on-line?
<br />Posting content - why do people share so much information on-line?
<br />Rupert Murdoch - he joins Twitter and immediately picks a fight with Google
<br />Steve Jobs book - what Kyle didn't have to say about it!
<br />MyPermissions.org - a new platform for managing your on-line permissions
<br />FitBit and Endomondo - Iain's useless fitness apps
<br />Augmented Reality - where is it at and is the cost of entry a barrier to greater uptake?
<br />QR Codes - Heineken's great campaign and other good ideas
<br />The new fatBuzz Social Media Podcast Awards - who wins our first award? The Green Award
<br />Mark Zuckerberg - Gordon gets an email from the Facebook founder
<br />Top level domain names - the new top level domains - are they a license to print money?
<br />Wikipedia - the first internet strike
<br />fatBuzz.TV - a new resource from fatBuzz
<br />NetFlix - the UK launch
<br />Zappos - the recent data breach and the strange decision to shut down telephone lines and block the blog outside the US
<br />Facebook Insights - the new Facebook Insights has been released with lots of useful information for brands
<br />Recommended Blogs - do you have any blogs you would recommend to other listeners?
<br />Targeted Social Media Marketing - we discuss the benefits of building a relevant community</p>
<p>We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page. www.facebook.com/socialmediapodcast</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/ZKI9qZdu9gs" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/zYJUr4ll-vI" height="1" width="1" alt=""/>
Listen:
Edition 41 - The Christmas Edition with a very special treat at the end!
<p>Taking part in Social Media podcast Episode 41 we have Gordon White, Kyle Murdoch Kirsty Hunter, and Iain Murray. This is the "Christmas Episode" and, whilst we do go "off theme" once or twice, it is generally a Christmas edition. There's the usual lively debate and a very special treat at the end - We have Britain's Got Talent's Edward Reid's Christmas Single recorded for Aberlour Child Care Trust.</p>
<p>We've put the single on the podcast so that you can listen before you buy! Yes, we want you to go to iTunes and download the single - every single penny raised will go to help the children supported by the great work done by Aberlour. So, as a favour to the Social Media Podcast team, please buy a copy of the single (or the full EP) it's well worth the money.</p>
<p>As with recent episodes I have listed the topics in a slightly different way the feedback seems to be that you liked this method of highlighting the various topics we argue about.</p>
<p>On Social Media Podcast No.41 we discuss the following:
<br />The New Twitter Business Pages
<br />@SantasPage - a fatBuzz experiment
<br />Twitter - Are brands truly engaged with their Twitter followers?
<br />Twitter - the new mobile App
<br />Google - The new home page layout
<br />Google+ - The new fatBuzz Google+ Page
<br />The "Big" Storm - #HurricaneBawBag
<br />Heineken's Christmas Tree - The giant TV Tree in Singapore
<br />John Lewis and Waitrose - A collaboration with QR Codes
<br />Christmas Apps - "Deck the Screens", Charlie Brown & Christmas List
<br />The Story of Christmas - A Social Network Christmas
<br />Iain's 3 stupid gifts - Listen and judge for yourself!
<br />Iain's new Samsung Galaxy - and the much better iPhone4S!!!
<br />Adobe - No further development of Flash Player on mobile devices
<br />Monitoring Social media during the holidays
<br />The fatBuzz Winter Gift - we reveal what it is
<br />Android open a store - in Australia!
<br />Portable North Pole TV - ideal for the kids this Christmas
<br />Aberlour Child Care Trust - the Christmas single with Edward Reid
<br />We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/duz_xdThD-Y" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/DrbDUJHzPro" height="1" width="1" alt=""/>
Listen:
Edition 40 - Google+ may conquer the World (slowly) and, Apples may be cheaper next year
<p>Taking part in Social Media podcast Episode 40 we have Gordon White, Kyle Murdoch Kirsty Hunter, David McKinlay and Iain Murray. This episode seems to have lots of laughter and plenty of the usual disagreements between Iain and Gordon - we may need another referee to decide who's right with some of these topics!</p>
<p>David McKinlay is our latest recruit at fatBuzz, he was thrown in at the deep end with this one because he only started his new role as developer the same day as we recorded this podcast - a big welcome to David, we look forward to his contributions in the future.</p>
<p>As with the last episode I have listed the topics in a slightly different way the feedback seems to be that you liked this method of highlighting the various topics we argue about.</p>
<p>On Social Media Podcast No.40 we discuss the following:
<br />Google+ - flop, success, slow burner? - we discuss this at length
<br />Google+ Business Pages - could this be the making of it?
<br />Facebook - the new Timeline
<br />Social Media Privacy Settings - an even greater need to take control
<br />Google Music and Google Video - the latest news
<br />Google App Store, iTunes and iCloud - what's been happening
<br />Spotify, NetFlick,ILoveFilm - they all get a passing mention
<br />Steve Jobs - A sad loss
<br />Social Media Strategy - why you must have one
<br />QR Codes - A look at Dean's new Recipe Book and QR Codes
<br />Touchnote - they're doing Christmas Cards
<br />Banjo App - Iain explains what it does
<br />SiRi - why it can't find www.fatBuzz.com
<br />UVoucher - Iain gets cheap Pizzas
<br />CardMobili - Iain explains this pretty pointless App
<br />AA Safety Cameras and Cams Ahoy - Why Gordon doesn't need such Apps
<br />Sky+ and SkyGo - what's happening with these new versions
<br />Smartr and Xobini - how the curate your engagement
<br />Aura PR - We answer Lauara's question about using video for business
<br />iPad - Should Apple go cheap to protect market share - a good arguement to finish
<br />We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/YWelFPIl_Ao" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/FO8RNsRLM9A" height="1" width="1" alt=""/>
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Edition 39 - Everybody's leaving Facebook again!!! Twitter Kiss the Blarney Stone and my car has more USB ports than my MacBook Pro!
<p>Taking part in Social Media podcast Episode 39 we have Gordon White, Kyle Murdoch and Iain Murray with the usual lively discussion. There's been lots to talk about since the last podcast, Mr Zukckerberg has seen to that. So, as you would expect, the recent Facebook changes feature heavily at the start of the podcast but, we also find time to talk about a host of other topics.</p>
<p>For this episode I have listed the topics in a slightly different way and I would appreciate your feedback about whether this is better than the post Social Media Podcast No.38.</p>
<p>On Social Media Podcast No.39 we discuss the following:</p>
<p>Facebook - the changes so far
<br />Facebook - more changes to come
<br />Facebook - mobile platform
<br />Google+ - should they be worried?
<br />Facebook - privacy settings more important than ever
<br />Personal Branding - more important than ever
<br />Communities - how many people can you realistically engage with?
<br />Twitter - Kissing the Blarney Stone
<br />Scotland - should it become a tax haven?
<br />Groupon - all's not well
<br />Tumblr - what's Richard Branson up to?
<br />JellyBook - like Groupon it's finding it difficult to do deals
<br />Social Media Week - a success in Glasgow
<br />Your social media - who controls it?
<br />QuickBuzz - the new fatBuzz video tips
<br />Facebook - scams
<br />Linked-In - Is it the most improved platform?
<br />Collaboration - It works, live with it!
<br />Hashtags - powerful yet misunderstood
<br />Direct Mail - It works, live with it!
<br />Gordon's New Car - well done Victoria Beckham
<br />Augmented Reality - is it on the wane
<br />Hashtags - ours needs to be used more often #MediaPodcast
<br />PressReader - still impressing Iain
<br />Dodo Case - the most exclusive case in the World!
<br />Apple - complaint about an AppleStore purchase from Gordon!</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/fiCDTFCtgQc" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/iI-XQa1NE00" height="1" width="1" alt=""/>
Listen:
Edition 38 - Google+, Iain's confesion and much more...
<p>We are back after a short break during the holiday period, on Episode 38 we have Gordon White, half of birthday boy Kyle Murdoch, Kirsty Hunter and Iain Murray for some lively discussion and the usual measure of banter and disagreement!</p>
<p>We start with a chat about Google+ - could this be something that Iain and Gordon agree on? - You need to listen to find out! We explore what Google+ is and who is it competing with and, is it one major social media platform too many?</p>
<p>Facebook has also undergone some major changes since the last podcast so we look at what's new here and what we can expect in the near future. This discussion also questions how good, or bad, the big 4 (Facebook, Twitter, Linked-In and Google) are at actually communicating with their users - your thought son this would be much appreciated.</p>
<p>Other topics we explore along the way include:
<br />Social Media in the workplace - are attitudes changing?
<br />Iain confesses he's finding weaknesses with Android
<br />Apple's customer service - is it the best you can get?
<br />Steve Jobs and his retirement - Can he be replaced?
<br />What's next for Apple?
<br />App Stores - Are there too many around?
<br />Widgets vs Icons
<br />Coca-Cola's Facebook Fan Page was not originally set up by Coca-Cola which leads us to chat about the difficulty brands are having with talking to their end users for the first time.
<br />IKEA's new television advert and how it is part of a campaign that includes some very clever YouTube/Facebook promotion
<br />QR Codes and their increasing popularity as predicted by Social Media Podcast 140 years ago!</p>
<p>We also give a big thanks to CC Chapman for the fantastic video introduction for the last New Media Breakfast and also to Jennifer Holloway for the first of her guest posts on the fatBuzz Blog.</p>
<p>Finally, we take a look at some Apps that have caught our eye including: Press Reader, News360, Nova, Optiscan, CatchNotes, Zinio and TouchNote.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/jCxzbm7eIDU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/p0Q5J5F3wMI" height="1" width="1" alt=""/>
Listen:
Edition 37 - Facebook and other things...
<p>Let me say from the outset that we made a cardinal error with this podcast - Gordon White, Kyle Murdoch and Iain Murray all gathered to record this episode at the appointed time, sat down to discuss (very roughly) what we would talk about then discovered no one had brought the recorder! Fear not, fatBuzz usually find a fix for such problems and we actually recorded it via one of our large Sony cameras.</p>
<p>The edition does tend to focus a lot of Facebook; largely because we had just completed three "Facebook for Business" New Media Breakfast in the preceding six days! In that period we had all attended the Entrepreneurial Exchange Conference at Gleneagles where much of the speaker's content was about the use of social media in their businesses.</p>
<p>We also discuss the relevancy of your community and the need to develop a following that is relevant to your business and, the usefulness of Twitter and Facebook Lists.</p>
<p>We talk about a couple of influential social media business people, Michelle Mone of Ultimo and Richard McKay of Richard McKay flooring.</p>
<p>Other subjects include:
<br />Tommy Sheridan blogging from jail (But now he isn't!!!)
<br />Groupon's timing on going to the market
<br />Glasgow's Great Deal and Edinburgh's Great Deal
<br />Facebook Deals
<br />Facebook Sponsored Stories
<br />The diabolically bad Facebook Mobile Platforms
<br />QR Codes - Mitch Joel's blog about how they can create a negative experience for a brand
<br />Gaynor MacIntyre of MacIntyre's of Edinburgh and her QR Code
<br />WAZE - An application for traffic management using Geo-Tagging and Twitter
<br />Cloud Computing, Apple iCloud, DropBox, Google Cloud etc.
<br />Two Boys Opera and the viral video - Can I be Your Friend?
<br />Personal Branding Online with Jennifer Holloway
<br />To book a 1to1 meeting with Jennifer email fiona@fatbuzz.com
<br />Our new Social Media Podcast Facebook Page</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/m72Pnjv960w" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/exoVmsh8AbA" height="1" width="1" alt=""/>
Listen:
Edition 36 - Sallie Goetsch...the boxing referee
<p>Social Media Podcast No.36 is slightly longer than the usual podcast but, well worth listening to. Following Social Media Podcast No.34 (The boxing edition), Sallie Goetsch contacted us about the stats Iain and I were using to argue the case about Andriod vs iOS, she was concerned that we were not comparing like for like so, we invited her to explain. In Social Media Podcast we enjoy some light hearted banter about the arguement and Sallie explains the difficulty with statistics and why we should beware who is presenting them.</p>
<p>We also took the opportunity to have a conversation with Sallie about her work and some social media related issues, during the chat we discussed the following:
<br />The power of podcasting as a communication tool
<br />Sallie's forthcoming podcast workshop
<br />Audioboo and other "simple" ways to podcast
<br />The deterioration of the English language, bad grammar and people's fear of writing
<br />I'm sure you'll find the conversation extremely interesting with a suitable balance of fun and serious commentary. Following the interview I also comment on something that Sallie does very well and others do very badly; deciding when something should be said off-line as opposed to on-line.</p>
<p>To help you identify Sallie and myself, the voice in stereo is Sallie's and mine is in mono (basically becuase I'm stupid and didn't check the settings on the recording tool I downloaded minutes before Sallie and I recorded the podcast!!!) My apologies.</p>
<p>The usual team of Kyle Murdoch, Iain Murray and myself (Gordon White) then go on to discuss a range of topics from the world of social media including the following:
<br />Telstra's social media training progress
<br />Social Media Policies - Link to examples on www.socialmediagovernance.com
<br />The rising popularity of QR Codes (Quick Response Codes) and how fatBuzz use Kimtag as a single QR Code linked to all of our on-line places
<br />Personal branding and the importance of your reputation online - Link to www.reputation.com
<br />The forthcoming New Media Breakfast on Personal Branding with Jennifer Holloway
<br />EBay Shops - Does a 100% positive feedback rating add to the sales value of your EBay store?
<br />These are some of the main things we chat about dueing the podcast. In addition, we mention Spotify, iTunes, Amazon Cloud, LoveFilm, Audible.com and, Silverlight.</p>
<p>We also refer to a very useful piece of research conducted by Buddy Media which is available as a pdf download on Mashable - Facebook Engagement Data</p>
<p>Finally, we leave the podcast with an invitation to take a look at the latest marketing campaign from Range Rover for the new Ramge Rover Evoque. We intend to discuss this on the next podcast so, please take a moment to have a look and make a comment about it before we record Social Media Podcast 37.</p>
<p>You can also follw the Social Media Podcast on Facebook now - visit and "Like" the new Social Media Podcast Facebook Page HERE.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/VyPl9eyu5_I" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/fp0PXu99ihQ" height="1" width="1" alt=""/>
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Edition 35 - The Legal Edition with Valerie Surgenor
<p>Firstly, our congratulations to Valerie Surgenor who, since we recorded this podcast, has become a Partner with MacRoberts, we wish her all the very best as she takes up her new role from the 1st May 2011.
<br />In Social Media Podcast No.35 Gordon White and Valerie Surgenor discuss various topical issues around the law and social media, these include the following:</p>
<p>The progress (or non-progress) of the Digital Economy Act
<br />The Bribery Act and potential web connotations
<br />Where does responsibility lie with social media mistakes
<br />Ownership of an employees online community
<br />Cloud Computing - security and ownership of data stored in the cloud
<br />European Union laws on notification of cookies on your web site
<br />New rules about disclosure of data breaches</p>
<p>We would also like to thank Tim Barlow of Attacat and Derek Lally for the questions the sent in via Twitter for this podcast.</p>
<p>If you have any questions you would like us to discuss on the next Social Media Podcast please forward them to gordon@fatbuzz.com and we will be pleased to include them in our discussion. The next podcast recording is scheduled for the morning of Monday 9th May so, please send any questions or comments prior to this. </p>
<p>The information on this podcast is for discussion purposes only, it does not constitute legal advice; for advice on a specific issue please contact valerie.surgenor@macroberts.com</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/W6qQyM-E6Fg" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/-y2akQau9fE" height="1" width="1" alt=""/>
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Edition 34 - Android and iOS get the boxing gloves on...
<p>In Social Media Podcast Gordon White and Kyle Murdoch from fatBuzz are joined by Iain Murray or Europa Services and Tim Barlow and Joel Lumsden of Attacat for a lively discussion about the latest news from the world of social media.</p>
<p>During our chat we examine the new Motorola Xoom and inevitably compare it to the new iPad 2 and during that discussion we talk about the absence of other players in the market, particularly Microsoft.</p>
<p>Following this we look at a whole host of subjects with the usual light hearted banter; subjects include the popularity of Twitter, Paper.li and an interesting introduction to Storify. Microsoft also come under fire for their attempt at Quick Response codes and we ask if Google +1 is just the latest attempt by Google to get into Social Media.</p>
<p>The Social Media Podcast would be incomplete without the latest chat about Facebook so, we touch on their continued dominance, the new Facebook Questions and, controlling the News Feed. During this chat we also look at other social media sites like Wayne's World and ask if any of these can really make any dent in the popularity of Facebook.</p>
<p>On the App front, we look at BA's (British Airways) new App for Executive Club members and Tripit.</p>
<p>As usual, the podcast is rounded off with an update about the New Media Breakfast when we bring you details of the next three breakfasts in Glasgow and Edinburgh.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/zU4m7GzlmBs" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/44WO1ysVBIU" height="1" width="1" alt=""/>
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Edition 33 - The "New" edition...new jobs, new guests, new iPad, new word and even a new Bride!
<p>In Edition No.33 we are joined by a couple of guests, Tim Barlow and Kiril Bunin of Attacat. We recorded this podcast immediately after the New Media Breakfast in Glasgow on Friday 25th March. Kiril was the presenter at the breakfast and he delivered an extremely interesting and informative presentation on Conversion Rate Optimisation. Such was the quality of the information, most attendees seemed to be hot footing it back to the office to review the user experience on their web sites.</p>
<p>On the podcast we discuss lots of new things - the new iPad gets the thumbs down, Iain Murray has a new job, the Oxford Dictionary has some new words...we even discuss a new Bride - more about that when you listen to the podcast.</p>
<p>We talk about Crowd Sourcing, Coca Cola, Maroon 5, Gold Corp, Lynx new advert, Foursquare, Twestival, Twitter's 5th Birthday, Facebook Places, Cupcakes, Facebook Sponsored Stories and much more.</p>
<p>Kiril chats to us about his presentation and the importance of Conversion Rate Optimisation and, we talk about the need to get CEO's and senior management to 'buy in' to social media and how organisations who's top management have bought in are succeeding with social media.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/pXsM3RHXVT4" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/Wl8ZZSUPJ_E" height="1" width="1" alt=""/>
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Edition 32 - The new office and interior design with John Dick & Son
<p>In Edition 32 we have the usual free flowing conversation about all manner of things social media, and a few that are not!</p>
<p>We review the recent New Media Breakfast with Tommy Mitchell of NVT Group where he talked about Cloud Computing, we discuss the new Facebook Pages and generally discuss some of the recent developments in social media. We are also joined by special guests, Sally and Bruce Dick of John Dick & Son who talk about their recent adoption of social media and they help us review a few iPad Apps for Interior Design which include: Decor Advisor, Cool Hunting, Houzz and Dream Home.</p>
<p>We also compliment AudioBoo for some great customer service when we needed help ahead of a very unusual Burn's Supper. There is also a quick review of a great App for artists called ArtRage and we also get a plug in for Gordon's Facebook Page - Gordon White's Art</p>
<p>Other things mentioned include: deck.ly audible.com dropbox </p>
<p>We have decided to use a new hashtag for the Social Media Podcast #SMPodcast We will be using the #SMPodcast to let you know when we're recording the podcast so that you can ask questions or suggest discussion topics. So, please follow the hashtag so that you can keep up to date with our recordings.</p>
<p>Finally, if you would like top be on a podcast either in person or, via Skype, please contact me at gordon@fatbuzz.com and we will try to get it organised.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/bF0P9ZdDlEw" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/DJCo9OMDow0" height="1" width="1" alt=""/>
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Edition 31 - Phoenix Car Company invade NADA Convention in San Francisco
<p>In No.31 (not 32 as introduced at the start of the podcast) enjoy the usual banter with Gordon White, Kyle Murdoch and Iain Murray. eventually we are joined by Russell Smith, Sale and Marketing Director at Phoenix Car Group. We look at recent news and events around the world of social media and give a brief round-up of the New Media Breakfast about sharing content. A special thanks to Mitch Joel for his contribution to that event.</p>
<p>We then move on to discuss a range of topics including, Facebook Sponsored Adverts, CNN's iReport, DropBox iPad App, Prezi iPad App, the Dodo Case for the iPad, Citizen Journalism and much more.</p>
<p>Russell Smith then joins us to talk about the 15 strong team from Phoenix Car Company going to the annual NADA convention in San Francisco to learn more about customer service. He explains how the attendees staked their claim to a place on the trip via social media and, how they will be sending regular reports back from the convention via social media. We also suggested to Russell that Sallie Goetsch (Social Media Podcast No.24) might be able to help those who are new to blogging if they experience any difficulties whilst in San Francisco!!!</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/NekRt_8l8oM" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/x9Mhpiztrb8" height="1" width="1" alt=""/>
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Edition 30 - dot.com collapse 2000 all over again?
<p>In No.30, the first Social Media Podcast of 2011, Gordon White is joined by Kyle Murdoch, Iain Murray, Malcolm white and Lynsey Wight. We chat about the recent valuations being banded around for Facebook, Twitter, Groupon and Linked-in... is this heading for the dot.com collapse of 2000 all over again?</p>
<p>We also look at Quora, DODO Cases (the superb new iPad case ordered by Gordon White), YouTube's new home page, the new iPad 2, Acer Iconia, Skype Video on the iPhone 4, Zazzle.co.uk and how Attacat have used a similar idea on their corporate tops.</p>
<p>We also talk about the importance of putting references to your on-line sites in your off-line collateral, the need to reset your Facebook privacy after the arrival of "Instant Personalisation" and, DIGG vs REdit vs StumbleUpon.</p>
<p>Closer to home, we look at the new web site for New Media Breakfast and how you can now get all of the information for each event in a single web location. We also have a new Facebook Page for the breakfasts and we've added a feed from the web site to the fatBuzz Iphone App.</p>
<p>You'll hear the usual informal chat, humour and general fun surrounding the whole world of social media culminating in the demonstration of my latest iPad App acquisition and my potential as a music DJ!</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/pcUtEoTAM9Q" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/r9vk0k4bcnQ" height="1" width="1" alt=""/>
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Edition 29 - Social Media chat and 2010 round up
<p>On Social Media Podcast 29 Gordon White, Iain Murray, Malcolm White and Lynsey Wight chat about social media and look back at some of the highlights from 2010.</p>
<p>Gordon reveals the elements of the new Facebook Pages he was lucky enough to see when reportedly a Facebook engineer mistakenly made them live last week. Gordon was working on the fatBuzz Page when the new layout and functions appeared for about 10 mins.</p>
<p>We also discuss the best new device of 2010 with surprising results from our poll. Listen in to her what our community though of this and many other favourites from the past year.</p>
<p>We also reveal a little more about the new fatBuzz offices, the new web site planned for New Media Breakfast and, the new fatBuzz App.</p>
<p>To round off the podcast we have music from Paul Levinson's album "Twice Upon A Rhyme" which has just been re-released as a remastered vinyl. Paul is author of the best selling book "New New Media" and he recently recorded a piece of video on Skype where he addressed the New Media Breakfast audience so, little urprise he chose the title, "Looking for sunsets (in the early morning) as the track for the Social Media Podcast.</p>
<p>The album is available in the UK as a download from iTunes, Amazon and eMusic and, the remastered vinyl is also available from Whiplash/Salvation Records in the UK. You can get it via eBay at: http://cgi.ebay.com/PAUL-LEVINSON-Twice-upon-rhyme-LP-Pokora-NEW-LISTEN-/110620958108?pt=UK_Records&hash=item19c185dd9c#ht_2627wt_754</p>
<p>Or, from the store at:</p>
<p>Whiplash Records
<br />Anthony Nyland
<br />12 Cronton park close
<br />Widnes
<br />Cheshire
<br />WA8 5DR
<br />United Kingdom
<br />Phone: 0151|4244040
<br />Email: sales@whiplashrecords.co.uk</p>
<p>And people can get more of my music, for free, with reviews, history of the album, etc at http://myspace.com/paullevmusic</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/XeaYbWGeKRU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/0N_nRg2Ngb0" height="1" width="1" alt=""/>
Listen:
Edition 28 - Valerie Surgenor joins us for a Social Media "Legal" Podcast
<p>In edition 28 we are joined by Valerie Surgenor, MacRoberts LLP, fresh from her appearance on the New Media Breakfast panel. Valerie explains the meaning of "Libel Tourism" and why it has become much more prevalent. We also discuss ownership of Social Media Profiles in business, the implications of moderating social media content, employers using social media profiles for vetting potential employees and, the inadequacies of many employment contracts.</p>
<p>We also explore whether or not bloggers need to be, ore should be, trained in defamation and, could Facebook Places possibly get you sacked?</p>
<p>fatBuzz Blog http://www.fatbuzzblog.com</p>
<p>fatBuzz web site http://www.fatbuzz.com</p>
<p>fatBuzz Social Network http://network.fatbuzz.com/</p>
<p>http://www.macroberts.com/content/content_488.aspx?returnurl=/content/content_426.aspx&returntext=Senior%20Associates&profileId=162</p>
<p>Download Social Media Podcast http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/_XRAXlUe4SI" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/5HLU67C6bT4" height="1" width="1" alt=""/>
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Edition 27 - Gordon, Kyle and Iain discuss Linked-In Signal, Digg, TitterTim.es, Paper.li and much more
<p>On Social Media Podcast 27, Gordon White, Kyle Murdoch (fatBuzz) and Iain Murray (ConnectedFM) explore various Twitter related platforms like TweetTim.es, TweetMeme, Pepar.li and many others. We also talk about Linked-In Signal, the new Digg, Google and StumbleUpon.</p>
<p>Iain Murray tells us about his recent social media strategy to promote ConnectedFM at the Total Workplace Management conference in London and how he used a mixture of conventional advertising and networking with social media.</p>
<p>For the first time we are featuring an unreleased band, Unique Nights from Belfast, Northern Ireland. This is something we will do in future so, if you are a singer, songwriter or band, please send us your track and links to your web site and we'll get you on the podcast. </p>
<p>You can contact us at:</p>
<p>fatBuzz Blog http://www.fatbuzzblog.com</p>
<p>fatBuzz web site http://www.fatbuzz.com</p>
<p>fatBuzz Social Network http://network.fatbuzz.com/</p>
<p>ConnectedFM http://www.connectedfm.com</p>
<p>Download Social Media Podcast http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/kjZ0DlsGLWo" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/yzTwstSikwo" height="1" width="1" alt=""/>
Listen:
Edition 26 - Live recording from the New Media Breakfast "Question Time"
<p>Edition 26 is a live recording from the 1st Anniversary of the New Media Breakfast. The event was "Question Time" style with a panel of 5 answering questions from the floor and, question sent in via Twitter, Facebook and email.</p>
<p>Our panel included:
<br />Valerie Surgenor, Senior Associate, MacRoberts LLP
<br />Ben Rogers, Operations & Business Development Director, Attacat
<br />Belinda Roberts, Managing Director, Winning Entrepreneurs
<br />Gordon McIntyre-Kemp Managing Director, Intelligise
<br />Gary Ennis Managing Director, NS Design
<br />Gordon White took the Chairman role for the event.</p>
<p>We had a range of questions on a variety of subjects including the following:</p>
<p>Can you explain the difference in my rights as a blog owner if I elect for a moderated or unmoderated blog? </p>
<p>And, what defines a moderated blog? Is a blog deemed to be moderated if:
<br />• I choose to approve comments before they are posted
<br />• I use a spam filter
<br />• I delete offensive or, irrelevant posts</p>
<p>We are seeing more and more video online. Will this eventually overtake the written word and how can we stay ahead of the game with videos online?</p>
<p>What is the panel's advice for getting more people to view your video content?</p>
<p>Is it possible to have a meaningful social media presence using just one platform? If so, which one?</p>
<p>As a Non Executive Director of Scotland's largest Children's Charity Aberlour Childcare Trust we are working with fatBuzz to embrace and embed Social Media across our 47 locations in Scotland. What ideas do the panel have to help third sector organisations such as Aberlour get there opportunities, events and needs across to potential Staff, Volunteers, Individual Donors, Corporate Sponsors and Trusts?</p>
<p>Can you offer any guidelines about what proportion of your marketing budget should be spent on social media?</p>
<p>What content aggregator tools are available to assist with gathering and monitoring content?</p>
<p>Does the arrival of Google Instant require any radical amendments to my search marketing strategy?</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/5GYAL1J4Qjs" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/0I2DbbCeDXU" height="1" width="1" alt=""/>
Listen:
Edition 25 - Gordon, Kyle and Iain chatting about all things social media
<p>In Edition 25 Gordon, Kyle and Iain chat about numerous topics social media related and even some that are not. We discuss Google Instant, the new Twitter, Facebook Places and how to check your privacy settings.</p>
<p>We also look at an exercise conducted by fatBuzz on Twitter that raised £1000 for Aberlour Child Care Trust by selling sponsorship of corporate branded cupcake boxes. Sticking with non-profits, we discuss "The Networked Nonprofit" by Beth Kanter and Allison Fine.</p>
<p>Iain tells us about his experiment using the printed media as part of a social media strategy. He also brings us up to date with the latest gadget and App news.</p>
<p>Recetly returned froma a three week trip to America, Kyle explains why the iPad was the perfect travelling companion.</p>
<p>We also explain why we have adopted the advice of Sallie Goetsch (Social Media Podcast 24) and added an audio player to the blog posts.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/nqbdAb9a2hU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/qbiUWLSPSkE" height="1" width="1" alt=""/>
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Edition 24 - Sallie Goetsch talks about her work
<p>In Edition 24 we are privileged to have Sallie Goetsch join us for a chat about her work and the current social media climate in the US.</p>
<p>Sallie is co-founder of <a href="http://www.podcastasylum.com/index.php">Podcast Asylum</a>, owner of <a href="http://www.author-izer.com/">The Author-izer</a> and the <a href="http://www.fileslinger.com/blog/">Fileslinger Backup Blog</a>. She is also a ghost writer (having written her first novel at the age of 19). a linguist with special expertise in Latin and Greek and, she is a regular speaker at podcasting and social media conferences.</p>
<p>Sallie talks about her work with Podcast Asylum, Filesliger Backup Blog and Strategic Name Development, giving us an insight about her work in social media. We also discuss the current podcasting and social media climate in the US and talk about her guest hosting on the FIR (For Immediate Release) podcast when she fills in for her good friend Shel Holtz.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/4K7HjriEMCg" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/7JLGK93trR4" height="1" width="1" alt=""/>
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Edition 23 - Valerie Surgenor talks about the Digital Economy Act
We catch up with Valerie Surgenor from MacRoberts Solicitors to find out about Ofcom's Consultation Paper on the Digital Economy Act.<img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/fGvDfMV1OWc" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/t4CFYZzmoxc" height="1" width="1" alt=""/>
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Edition 22 - A solution for Steve Jobs and the iPhone 4, The Buzz and Connect with FM
The Social Media Podcast team are back to discuss a variety of social media topics including: the iPhone 4 problems and our revolutionary solution, Connected FM's new networking site, Poyzo, dlvr.it, The Buzz network from fatBuzz, the Wired App and a number of other topics. Often light hearted and always informative, this episode is well worth a listen.<img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/VT3fafxLktg" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/LoYcxBxmfqc" height="1" width="1" alt=""/>
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Edition 21 - The Attacat team talk about SEO, Google Analytics and Facebook advertising
Gordon and Kyle from fatBuzz are joined by the Attacat team, Tim Barlow, Ben Rogers and Joel Lumsden to talk about the SEO, PPC Advertising and Facebook advertising presentations they have been doing for the fatBuzz New Media Breakfast. We also discuss Kyle's new iPhone 4, Google Me, Google Cafe other related news about SEO and online advertising.<img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/hl4732uOSaA" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/9x6Dv30PcBQ" height="1" width="1" alt=""/>
Listen:
Edition 20 - Connected FM's social media strategy, the big name change and, Zappos are human
<p>In edition 20 we talk to Iain Murray and Shona Lyttel about Connected FM's commitment to social media as an integral part of their marketing and how their whole web presence revolves around transparency and engagement. We also discuss the reasons for the forthcoming Podcastmatters name change on the 17th June.</p>
<p>Also mentioned: A rare Zappos mistake and how effectively they dealt with it, John McGuire and Phoenix Car Company's network site, the iPad, the sony Bloggie and Iain's usual gadget, App and software roundup.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/dUcpVaatMlk" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/8-z8se2bays" height="1" width="1" alt=""/>
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Edition 19 - iPad 3G Tariffs, HTC Legened gets fired and, YouTube for SEO
<p>In edition 19 I chat with Kyle Murdoch, Iain Murray and Shona Lyttel about the iPad 3G tariffs and whether it's really worth taking a 3G package. We also discuss the dangers of exceeding the monthly bandwidth charge and how we've been caught out in the past. Iain does his usual look at gadgets and Apps and explains why his shiny new HTC Legend has been fired in the space of one episode of the podcast!</p>
<p>We hear from Tim Barlow at Attacat who answers a listener question about the value of regularly updating your YouTube Channel and whether it plays any part Search Engine Optimisation.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/kbq0L8IdAWE" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/TRpyd5We_y0" height="1" width="1" alt=""/>
Listen:
Edition 18 - The Digital Economy Act with Valerie Surgenor
<p>The Digital Economy Act went through parliament under the "was up" procedure - in this episode we speak to Valerie Surgenor, IT Lawyer with Macroberts who explains the "wash up" procedure and some of the key aspects of the Digital Economy Act. Valerie explains where she forsees issues with the act and explains a little about the procedure for making future amendments.</p>
<p>www.macroberts.com</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/L5zUlsIo9p4" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/qGkJ3EJSw8k" height="1" width="1" alt=""/>
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Edition 17 - The iPad, we have a panel in to try out and discuss the new iPad
<p>We were lucky enough to get one of the first iPads in Scotland, less than 24 hours after it was launched in the USA so we got a panel together to try it out, discuss the features and, chat about whether there really is a market for this type of device. The panel consists of Valerie Surgenor, IT Lawyer with MacRoberts, Shona Lyttel, PR & Marketing Manager with Connectedfm, our resident gadget man Iain Murray, CEO of Connectedfm, Alex Dobbie, Designer in Residence, Glasgow School of Art, Kyle Murdoch and Gordon White from Podcastmatters.</p>
<p>We also chat with John McGlynn of the Airlink Group who was kind enough to bring the iPad from New York for us and he tells as a bit about the experience in the queue and some of the people he met.</p>
<p>Finally we catch up with Colin Gilchrist to talk about the Edinburgh Coffee Mornings and the Edinburgh New Media Breakfast.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/tH4ci_xTKpU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/Ds9TqYcO_ss" height="1" width="1" alt=""/>
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Edition 16 - Google Execs get jail sentence, where to get a Social Media Policy and Gadgets Galore!
<p>Iain Murray from Chardfm makes his debut as our Gadget advisor, we're still trying to give him a name so please let us know your ideas at gordon@podcastmatters.co.uk Iain discusses lots of great gadgets, web sites and mobile Apps.</p>
<p>John Mackenzie, Partner at Pinsent Masons the law firm behind http://www.out-law.com joins us to talk about the recent ruling in the Italian Courts which led to three Google Execcutives being handed suspended jail sentences. John explains the law behind this case and why it could be a landmark ruling.</p>
<p>Steve Cook from Empire HR http://www.empirehr.com tells us why it's so important for organisations to have a Social Media Policy and the implications for the companies that don't give out proper guidelines to employees.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/BQbW4QZKIxs" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/YNhQx8PeZD0" height="1" width="1" alt=""/>
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Edition 15 - Interview with Paul Levinson, authour of New New Media
<p>We talk to Paul Levinson, Professor of Communication and Media Studies at Fordham University in New York and author of New New Media. during the interview we discuss Paul's book, social media in politics, China, social media in the workplace and a selection of other topics.</p>
<p>We also announce a new contributor to the Social Media Podcast and look forward to what's happening in Social Media Podcast N0.16.</p>
<p>Contacts:
<br />Our Network: http://network.podcastmatters.co.uk
<br />Web Site: http://www.podcastmatters.co.uk
<br />Email: gordon@podcastmatters.co.uk kyle@podcastmatters.co.uk malcolm@podcastmatters.co.uk
<br />Twitter: @gordonwhite @kjmurdocj @malcolmwhite1
<br />Telephone: 0141 616 3155</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/4gHSLwSALQE" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/juzJv6F071Y" height="1" width="1" alt=""/>
Listen:
Edition 14 - Scott Allsion, Iain Murray and Shona Lyttel
<p>Scott Allison talks about his trip to visit Zappos in Los Vegas and Iain Murray and Shona Lyttel from Chardfm talk about Social Media on the move.</p>
<p>Preview of the interview with Paul Levinson, author of New New Media</p>
<p>Some great discussion and comments from everyone.</p>
<p>We also give details of the new Podcastmatters iPhone App</p>
<p>Details of the next round of New Media Breakfasts in Glasgow, Edinburgh and Inverness</p>
<p>Contacts:
<br />Our Network: http://network.podcastmatters.co.uk
<br />Web Site: http://www.podcastmatters.co.uk
<br />Email: gordon@podcastmatters.co.uk kyle@podcastmatters.co.uk malcolm@podcastmatters.co.uk
<br />Twitter: @gordonwhite @kjmurdocj @malcolmwhite1
<br />Telephone: 0141 616 3155</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/4gHSLwSALQE" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/juzJv6F071Y" height="1" width="1" alt=""/>
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Edition 13 - Cows in Inverurie, beans on toast and what happened to Evan Ratliff?
<p>In this episode we discuss the Wired Magazine article - Vanish. Evan Ratliff tried to disappear for a month, did he conduct a realistic exercise. Can you disappear and maintain a social media profile? http://www.wired.com/vanish</p>
<p>We talk to Eddie Gilmour, MD of Spymasters http://www.spymaster.org about the exercise and your digital footprint</p>
<p>We also talk about Bakupify which offers a back-up service for all your social media activity http://www.backupify.com</p>
<p>What we got up to in a car park in Inverurie with a cow!</p>
<p>Beans on Toast - We review the Red Laser iPhone App</p>
<p>We also review a couple of other iPhone Apps - AudioBoo and FourSquare</p>
<p>New Media Breakfast 29th January - Social Media in the Work Place</p>
<p>Contacts:
<br />Our Network: http://network.podcastmatters.co.uk
<br />Web Site: http://www.podcastmatters.co.uk
<br />Email: gordon@podcastmatters.co.uk kyle@podcastmatters.co.uk malcolm@podcastmatters.co.uk
<br />Twitter: @gordonwhite @kjmurdocj @malcolmwhite1
<br />Telephone: 0141 616 3155</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/4gHSLwSALQE" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/juzJv6F071Y" height="1" width="1" alt=""/>
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Edition 12 - Interview with John McTaggart, Modernity Scotland
John McTaggart, Modernity Scotland talks about social media in education and the how he thinks social media will play a part in the 2010 General Election in the UK.<img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/4gHSLwSALQE" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/juzJv6F071Y" height="1" width="1" alt=""/>
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Edition 11 - Rounding off the year
<p>In this edition Gordon and Kyle from Podcastmatters round off the year with a chat about the latest stories appearing in the social media scene and what we've been doing for our clients in social media. There's an interview with John McGlyyn, Chairman of Airlink Group about his approach to social media and a look at some of the highlights of the year.</p>
<p>We also discuss the Book of the Year, Quote of the Year, Video of the Year and some other general ramblings.</p>
<p>Podcastmatters social network - http://network.podcastmatters.co.uk
<br />Podcastmatters web site - http://www.podcastmatters.co.uk</p>
<p>Gordon White on Twitter - www.twitter.com/gordonwhite
<br />Kyle Murdoch on Twitter - www.twitter.com/kjmurdoch</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/4gHSLwSALQE" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/juzJv6F071Y" height="1" width="1" alt=""/>
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Edition 10 - Interview with Mitch Joel
Mitch Joel, author of Six Pixels of Separation, talks about the his book and the changing nature of communication in business.<img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/4gHSLwSALQE" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/juzJv6F071Y" height="1" width="1" alt=""/>
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Edition 9 - Breakfast, newspapers and Cameron
<p>We talk about the launch of the New Media Breakfast Glasgow and review some of the Titter and Blog comments made during and after the launch. We also look forward to the launch of the New Media Breakfast Edinburgh and talk about Gordon's alleged "pop at the newspapers".</p>
<p>Also on the podcast is Cameron White, a 15 year old schoolboy who joins Podcastmatters this week for his work experience.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/4gHSLwSALQE" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/juzJv6F071Y" height="1" width="1" alt=""/>
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Edition 8 - Alastair Campbell
Former Head of Communications for the Labour Party, Alastair Campbell gives as his thoughts on Social Media in politics and, his opinion of how prepared the current political parties in the UK are for running effective social media campaign. We also discuss Kenneth Martin's interview and the need for transparency in communication.<img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/4gHSLwSALQE" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/juzJv6F071Y" height="1" width="1" alt=""/>
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Edition 7 - New Media Breakfast
Social Media Podcast Edition 7 - We talk about the forthcoming New Media Breakfast and some of the interviews we will be doing very soon.<img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/iE1Bd2raAW4" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/RO-zAVipyuE" height="1" width="1" alt=""/>
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Edition 4 - Cliff Ravenscraft
<p><a href="http://media.libsyn.com/media/podcastmatters/smp4.mp3">PLAY</a></p>
<p><a href="http://feeds2.feedburner.com/socialmediapodcast">RSS</a></p>
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<p><a href="http://friendfeed.com/rooms/smp">Discuss this podcast on FriendFeed</a></p>
<p>On this edition, my dodgy laptop microphone is brought into play as I interview Cliff Ravenscraft.</p>
<p>Cliff runs <a href="http://gspn.tv/">GSPN.tv</a>, where he and his wife Stephanie have built a community of social media participants. Cliff shares his knowledge and gives us some tips on building communities and relationships with faithful listeners.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/BVvAI9EvqvI" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/9g4aAHdRqoE" height="1" width="1" alt=""/>
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Edition 6 - Pets Are Cute
<p><a href="http://media.libsyn.com/media/tartanpodcast/smp6_2.mp3">PLAY</a></p>
<p><a href="http://feeds.feedburner.com/socialmediapodcast">RSS</a></p>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=304622936">iTunes</a></p>
<p><a href="http://delicious.com/podcastmattersltd">Delicious Bookmarks</a> - join our channel</p>
<p><a href="http://friendfeed.com/rooms/smp">Discuss the podcast on FriendFeed</a></p>
<p><a href="http://twitter.com/tartanpodcast">Mark Hunter</a>, <a href="http://twitter.com/claremalcom2">Clare Malcom</a> and <a href="http://twitter.com/kjmurdoch">Kyle Murdoch</a> get together to record another <a href="http://socialmediapodcast.tumblr.com">Social Media Podcast</a>.</p>
<p>Mr Tweet - <a href="http://www.mrtweet.net/">http://www.mrtweet.net/</a>
<br />Twitter Visualisations - <a href="http://mashable.com/2009/03/16/twitter-visualizations/">http://mashable.com/2009/03/16/twitter-visualizations/</a></p>
<ul>
<li>Why are Twitter visualisations important as Twitter develops and becomes more important?</li>
</ul>
<p><a href="http://twitter.com/CheezeDMG/status/1353823120">Question from CheezeDMG re. Facebook opening up to Google</a>.</p>
<p><a href="http://twitter.com/phil_b/status/1353831684">Can we separate social media from the success stories?</a></p>
<p>Further 'explosion' of Twitter - <a href="http://news.bbc.co.uk/newsbeat/hi/technology/newsid_7948000/7948092.stm">http://news.bbc.co.uk/newsbeat/hi/technology/newsid_7948000/7948092.stm</a> - Barack Obama is a celebrity??</p>
<p>Cute as Hell, social network for animals - <a href="http://mashable.com/2009/03/16/cute-as-hell/">http://mashable.com/2009/03/16/cute-as-hell/. </a>This illustrates the important of niche social network.</p>
<p>Foursquare - <a href="http://playfoursquare.com/help">http://playfoursquare.com/help</a></p>
<ul>
<li><a href="http://mashable.com/2009/03/16/foursquare/">http://mashable.com/2009/03/16/foursquare/</a></li>
</ul>
<p>Kyle prepares to cycle the length of Britain and talks about some<a href="http://www.babelgum.com/html/clip.php?clipId=107009#/html/clip.php?clipId=139501"> inspiration he found online.</a></p>
<p>Clare picks <a href="http://blog.mrtweet.net/7-habits-of-highly-effective-twitterers-kris-colvin">Moontoast</a>.</p>
<p><a href="http://songs.riseandshine.tv/">Special mention to the launch of the Rise and Shine album</a>.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/-GJE4p43JMU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/l92Ry-6lW34" height="1" width="1" alt=""/>
Listen:
Edition 5 - Mike Krus and Ewan Spence
<p><a href="http://media.libsyn.com/media/tartanpodcast/Social_Media_Podcast_-_Edition_05_-_Gmail_Bombs_Mike_Krus_and_Ewan_Spence.mp3">PLAY</a></p>
<p><a href="http://feeds.feedburner.com/socialmediapodcast">RSS</a></p>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=304622936"><b>iTunes</b></a></p>
<p><a href="http://twitter.com/podcastmatters">Twitter</a></p>
<p><b><a href="http://delicious.com/podcastmattersltd">Delicious Bookmarks</a> - join our channel</b></p>
<p><b><a href="http://friendfeed.com/rooms/smp">Discussion</a></b></p>
<p>Mark Hunter, Clare Malcolm and Kyle Murdoch are joined in the Saltire Centre by Mike Krus and Ewan Spence. Topics covered include APIs, Gmail 'being down' (do we rely on Google too much for our social media needs?), backing up data, Twitter and why Ewan spends so much time in the States during March.</p>
<p>Please join the <b><a href="http://friendfeed.com/rooms/smp">discussion on our FriendFeed page.<br /></a></b></p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/oVmSLioXB-w" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/Bl7CUBpcE2w" height="1" width="1" alt=""/>
Listen:
Edition 3 - Neville Hobson
<p><b><a href="http://media.libsyn.com/media/tartanpodcast/smp_3.mp3">play</a></b></p>
<p><b><a href="http://feeds.feedburner.com/socialmediapodcast">RSS</a></b></p>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=304622936"><b>iTunes</b></a></p>
<p><b><a href="http://twitter.com/podcastmatters">Twitter</a></b></p>
<p><b><a href="http://delicious.com/podcastmattersltd">Delicious Bookmarks</a> - join our channel</b></p>
<p>Mark Hunter, <a href="http://twitter.com/claremalcolm2">Clare Malcolm</a> and <a href="http://twitter.com/kjmurdoch">Kyle Murdoch</a> huddle around <a href="http://network.podcastmatters.co.uk">Podcastmatters</a> Ltd mics to talk <a href="http://socialmediapodcast.tumblr.com">social media</a>.</p>
<p>Once again, <a href="http://twestival.com/">Twestival</a> is on our minds as is a recent post on <a href="http://mashable.com/2009/01/21/best-twitter-brands/">Mashable</a> regarding the top brands currently using Twitter; what do your Tweets need in order to have the most impact.</p>
<p>We're joined on the telephone by <a href="http://www.nevillehobson.com/">Neville Hobson</a> of the inimitable <b><a href="http://www.forimmediaterelease.biz/">'For Immediate Release; the Hobson and Holtz Report'</a></b>.</p>
<p>Topics covered with Neville;</p>
<ul>
<li> Explosion of Twitter over the last 6 months</li>
<li> Importance of validating Twitter identities</li>
<li> Importance of avoiding 'cyber squatting' on Twitter</li>
<li> Twestival; watershed moment in social media</li>
</ul>
<p>Neville also answers Cameron Reilly's question from the last <a href="http://media.libsyn.com/media/tartanpodcast/smp_2.mp3">podcast</a>. He likewise tackles <a href="http://www.podconsult.com">Karin Hoegh</a>'s question, as submitted via <a href="http://twitter.com/podcastmatters">Twitter</a>.</p>
<p>If you'd like to participate in a future Social Media Podcast, please contact me via <a href="http://twitter.com/podcastmatters">Twitter</a> or leave a comment on the blog.</p>
<p>This edition of the <a href="http://socialmediapodcast.tumblr.com">Social Media Podcast</a> was brought to you by <b><a href="thehirercareernetwork.ning.com/">The Hirer</a></b>, thanks to them for their support.</p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/068hgsyhIc8" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/fYekXSTF2gQ" height="1" width="1" alt=""/>
Listen:
Edition 1 - Twitter and CC Chapman
<img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/A9dY4jDppwk" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/9QB-ukOHh1I" height="1" width="1" alt=""/>
Listen:
Edition 2 - Twestival, Swearing and Cameron Reilly
<p><a href="http://twitter.com/tartanpodcast">Mark Hunter</a>, <a href="http://twitter.com/podcastmatters">Clare Malcolm</a> and <a href="http://twitter.com/kjmurdoch">Kyle Murdoch</a> gather in the <a href="http://podcastmatters.co.uk">Podcastmatters</a> Ltd studio for another edition of the <a href="http://socialmediapodcast.tumblr.com">Social Media Podcast</a>.</p>
<p>On today's show we cover;</p>
<p><p></p>
<ul>
<li><a href="http://twestival.com/">Twestival</a></li>
<li><a href="http://charitywater.org/">Charity:Water</a></li>
<li><a href="http://fakebake.ning.com">Fake Bake</a>'s burgeoning social media <a href="http://twitter.com/therealfakebake">presence</a></li>
<li>Interview <a href="http://gdayworld.thepodcastnetwork.com/">Cameron Reilly</a></li>
<li>Cameron talks about his background, the challenges and threats facing social media, his perception on whether corporations now 'get it' and how newspapers are flogging a dead horse <i><b>(interview NSFW)</b></i></li>
</ul>
</p>
<p><p></p>
<ul>
<li>We also discuss the death of newspapers (<a href="http://apps.facebook.com/causes/causes/148817">Facebook Cause</a>)</li>
</ul>
</p>
<p>Visit Podcastmatter's social network to engage with fellow social media producers and consumers. Paul Levinson has just posted this great video, <a href="http://network.podcastmatters.co.uk/video/1973151:Video:9165">highly recommended viewing</a>.</p>
<p> </p><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/lzOpkgoBpwc" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/SocialMediaPodcast/~4/QkD5VNgMWl0" height="1" width="1" alt=""/>
Listen:
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