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Welcome to Small Business Success UNZIPPED. Relax, you're among friends. This is where we let it all hang out. Real people fighting to live by their own rules. Real Bootstrappers, Struggling Start-Ups, and Successful Entrepreneurs.

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#18 Easy Way to Book Writing with Emily Chase-Smith [Podcast Part 2]
<p>Emily and Bennett review an easy way to book writing in part 2 of 2 of this edition of Small Business Success Unzipped with Bennett Johnson podcast. Let us be honest. Book writing is not easy. When we use the phrase "the easy way" we refer to a less challenging way to quality results. As a recovering career lawyer, Emily is now a Ghost Writer of non-fiction books. That means if you have a song in your heart or a book on your break then Emily can help you turn that business dream into entrepreneurial success reality in the form of a book.</p> <p>Why a ghost writer? Consider these reasons:</p> <ul> <li>Writing a book is difficult and most folks are allergic to difficult.</li> <li>We never know when to stop writing.</li> <li>Editing blows!</li> <li>Negotiating with book agents blows more than editing.</li> </ul> <p>In part 2 of this podcast series, Emily explains how ghost writers of books help make the book writing process much easier for you, the author. Most of us lack the natural talent to replace the decades of skill acquired by a professional writer. It is a skill better left to the professional. That does not diminish our unique life story that only we can offer to readers. It is logical to say that most best selling books have never been written because the story tellers are not book writers. Leave it to the professionals and let your story of grand adventure find its way to the world through a ghost writer like Emily Chase-Smith.</p> <h3>You Can Do This</h3> <p>Writing a book has never been easier. You've never had better, faster, cheaper access to excellent support for turning your book idea into reality. 500 words per day equals 50,000 words in roughly three moths. 500 words is less than you think. It is a handful of emails to friends, one short blog post, or just a fraction of the length of the average phone conversation you have with family or friends. If you are not into typing then consider high tech solutions like <a href="http://www.nuance.com/dragon/index.htm" target="_blank">Dragon</a> brand voice recognition software which turns your voice into text.  An even easier option is to record your thoughts into a voice recorder and let a ghost writer organize those thoughts into print for you.</p> <h3>Help Others</h3> <p>When college students are asked what they want to do for a career, the number one answer is that they want to help others. Help others be healthier. Help others be happier. Help others be more successful. By the time we reach 40, we realize that helping others is great but it is not that simple. Career demands, bills, raising a family, and many other realities of life dilute that idealistic attitude of helping others. A book is an excellent way to get back to that original idea of helping others. [Tweet "Someone needs the knowledge you have in your bran. Why not help them by writing a book?"]</p> <h3>The Breviary</h3> <p>We outsource just about everything in our lives. Why not outsource the writing of a book. Help others by letting others help you. A ghost writer is an excellent way for the busy professional to get that book written in a faster way. Reach out to Emily Chase-Smith at this <a href="http://emilychasesmith.com/" target= "_blank">link.</a></p>
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# 17 Write Personal Stories with Emily Chase-Smith [Podcast Part 1]
<p>Write personal stories, write your story, in the form of a book with the help of Emily Chase-Smith at <a href= "http://emilychasesmith.com/" target= "_blank">http://emilychasesmith.com/</a>. Former Lawyer turned book Ghost Writer Expert, Emily shares her personal story of deep personal reflection and finding the courage to make some tough decisions for her life and career future. "Everyone has a book in their heart and on their brain" according to Emily. It is up to you to release it and let it fly.</p> <p>In Part 1 of 2, Business Strategist, Bennett Johnson, welcomes Emily Chase-Smith to the Small Business Success Unzipped Podcast. Emily and Bennett explore the profession of Professional Ghost Writers for non-fiction books. Fact: The vast majority of popular books in the non-fiction category are ghost written. That is to say that the books are the words and thoughts of the owner but with the help of a professional writer. The writer organizes and presents the owner's ideas and story into a form which is attractive and readable by the consuming public.</p> <h2>A Book for Everyone</h2> <p>Everyone should write a book. No, not everyone will be a best selling author but that should not stop us. We all have unique experiences, struggles, triumphs, stories to tell. In those seemingly common stories are pearls of wisdom, inspiration, and direction which others might find life changing. Write your story, write personal stories. We know that the new trend is towards unscripted reality TV, talk radio, and personal adventure literature. Gone are the fake 1950's scripted sitcoms with laugh tracks. Be real, be you. You do not need college education or decades of experience in writing literature, you just need a story and an Emily!</p> <h2>Find Inspiration</h2> <p>The interesting and underlying story here is how Emily went from the stifling legal industry to building her success her way. After two decades of excelling in the legal field as a world class attorney, Emily was feeling the pain that many of us feel. That is the pain of climbing the ladder of success but realizing it is leaning against the wrong wall. She realized that much of her life and her pursuits were driven by the desire to please others and rarely about pursing her own passion and interests.</p> <h2>Write Personal Stories</h2> <p>Courage, faith, a reality check, and a new direction were in Emily's future. There is no such thing as overnight success and her story is no different. We spare you the details of an unfortunate divorce, some deep soul searching, and likely a few tears along the way. The important thing is to know that if you see the ark tunnel ahead with no light then now is the time to make changes. In Emily's words: "Being a lawyer blows!".</p> <p> </p>
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#16 Vending Machine Business Success with Matt Miller [Podcast Part 2]
<p>Part 2 of this series on vending machine business success. Business Strategist, Bennett Johnson of SmartSuccessNow.com welcomes Matt Miller of School Spirit Vending to the Small Business Success Unzipped Podcast. This is a unique take on vending machine business success. Matt, a U.S. Air Force Veteran turned entrepreneur joins Bennett to share his story of struggle, failure, and success through sticking to your values and never giving up. Matt runs a successful vending machine business providing healthy alternatives and fund raising options for schools across America.</p> <p>Part 2 of this two part series features Bennett and Matt discussing the falsehood of quick success, passive success, and short work weeks. Matt shares tips on how to get started and how to find your voice in the noisy, competitive market.</p> <p>Some of us do not belong in big business or corporate  jobs. No matter how much we want to be a part of the crowd and contribute to the success of great American brands, some of us are just different. Many entrepreneurs discover this the hard way. [Tweet "When there are no more options for us, we finally make the decision we should have made all along. We strike out on our own and build our success, our way."]</p> <p>Takeaways from Part 2 of Vending Machine Business Success with Matt Miller include:</p> <ol> <li>Be wary of those who promise short cuts to success or income.</li> <li>Remain true to your vision, your passion, and your dream.</li> <li>Stay faithful and be open to God's message on your unique path to success.</li> <li>Define your success, your way. If you do not take control, others will control it for you.</li> </ol> <p>Those three bullet points might seem like we are stating the incredibly obvious. Listen to the podcast. Discover what Matt and his family did to make ends meet. You would be amazed at their fortitude and determination. Listen to Matt's story of a successful corporate career that turned rotten almost instantly. His positive but realistic attitude is key to his ability to bounce back. Learn from his story for your own success.</p> <p>Matt is generous to offer our listeners a special offer. You can read more about that offer, Matt Miller, and learn how to build your success, your way with School Spirit Vending by clicking <a href="http://ssvbusiness.com/smartsuccess/" target="_blank">here.</a></p>
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#15 Vending Machine Business Success with Matt Miller [Podcast Part 1]
<p>SmartSuccessNow.com welcomes Matt Miller of School Spirit Vending to the Small Business Success Unzipped Podcast. This is a unique take on vending machine business success. Matt, a U.S. Air Force Veteran turned entrepreneur joins Bennett to share his story of struggle, failure, and success through sticking to your values and never giving up. Matt runs a successful vending machine business providing healthy alternatives and fund raising options for schools across America.</p> <p>Part 1 of this two part series features an introduction to Mr. Matt Miller and his story of how he ended up as an entrepreneur. America's Finest by any fair definition, Matt attended the US Air Force Academy then went on to to a successful career in the highly competitive field as a US Air Force Aviator. After leaving the military, Matt joined the corporate workforce and expected an excellent career. Unfortunate circumstances and a bit of a reality check as a civilian landed Matt in a familiar spot so many of us find ourselves in.</p> <p>Some of us do not belong in big business or corporate  jobs. No matter how much we want to be a part of the crowd and contribute to the success of great American brands, some of us are just different. Many entrepreneurs discover this the hard way. [Tweet "When there are no more options for us, we finally make the decision we should have made all along. We strike out on our own and build our success, our way."]</p> <p>Takeaways from Part 1 of Vending Machine Business Success with Matt Miller include:</p> <ol> <li>Do what others will not do to get with others will not have.</li> <li>Be open to accepting divine providence in your life.</li> <li>Accept who you are and stay true to your values.</li> </ol> <p>Those three bullet points might seem like we are stating the incredibly obvious. Listen to the podcast. Discover what Matt and his family did to make ends meet. You would be amazed at their fortitude and determination. Listen to Matt's story of a successful corporate career that turned rotten almost instantly. His positive but realistic attitude is key to his ability to bounce back. Learn from his story for your own success.</p> <p>Matt is generous to offer our listeners a special offer. You can read more about that offer, Matt Miller, and learn how to build your success, your way with School Spirit Vending by clicking <a href="http://ssvbusiness.com/smartsuccess/" target="_blank">here.</a></p> <p> </p> <p> </p>
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(#14) Find Work/Life Balance with Aaron Walker [Podcast]
<p>Find success beyond money with balance and faith. Business Strategist, Bennett Johnson, welcomes Aaron Walker to Small Business Success Unzipped. Life Coach and Business Expert, Aaron Walker shares his life story of success through life balance. Find a special offer from Aaron at <a href="http://info.viewfromthetop.com/sbs" target="_blank">http://info.viewfromthetop.com/sbs</a></p>
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(#13) Faith and Blessings
<p>Randy Nelson of Swisstrax joins Bennett to share his story of building his own brand of success. From a boy aged 19 arriving in Switzerland when he thought he was going to Sweden to meeting his Parisian wife in Dallas, Tx. Randy's story is an unlikely roller coaster of hard work, dedication, keeping promises, and assimilating into foreign cultures. His success story is 30 years in the making to build an internationa brand with world famous celbrity customers, top brands, and household names. </p> <p>This eipisode is merely an introduction to Randy's story. He will be a frequent guest on Bennett's show to share the lessons of his life's work. If you think you need higher education and specialized training to be successful, thinnk again. Randy is proof that all you need is faith, openness to what God has plannedf or you, and dedication to the job at hand. </p>
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(#12) Real Estate Investing, Real Life
<p style="padding: 0px; font-size: 12px; color: #333333; font-family: verdana; outline: none !important; margin: 12px 0px 7px !important 0px;">CJ Lauria, House Flipper, Real Estate Investor, REI Mentor, creator of <a href="http://www.invesdoor.com" target="_blank">www.invesdoor.com</a>, joins Bennett to share his story of building his own brand of success. A highly successful but former paint salesman, CJ was doing well but not happy. His story begins with the events that helped him recognize that he was not where he needed to be. Talking about his Middle Finger Moment, CJ shares his experience of teaching himself how to invest in real estate and who were his idols more than two decades ago. CJ shares his rags to riches, rags to riches, back to rags and hopefully riches success story unfolding as we speak. </p> <p style="padding: 0px; font-size: 12px; color: #333333; font-family: verdana; outline: none !important; margin: 12px 0px 7px !important 0px;">This eipisode is merely an introduction to CJ's story. He will be a frequent guest on Bennett's show to share the lessons of his life's work. If you think you need higher education and specialized investment training to be successful, think again. CJ is proof that your greatest advantages are your natural gifts. Tenacity, dedication, hard work, creativity and finding something you love is the key to building your own brand of success. </p> <p style="padding: 0px; font-size: 12px; color: #333333; font-family: verdana; outline: none !important; margin: 12px 0px 7px !important 0px;">We hope you enjoy this podcast compliments of Bennett Johnson at <a href="http://www.aretebiz.net/" target="_blank">www.aretebiz.net</a>. </p>
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(#11) Dale's Middle Finger Moment
<p style="padding: 0px; font-size: 12px; color: #333333; font-family: verdana; outline: none !important; margin: 12px 0px 7px !important 0px;">Dale Goodwin of Survivalist Prepper, <a href="http://survivalistprepper.net/" target="_blank">www.survivalistprepper.net</a>, joins Bennett to share his story of building his own brand of success. A former chain restaurant General Manager, Dale was doing well but not happy. His story begings with the events that helped him recognize that he was not where he needed to be. He shares his experience of teaching himself how to design websites and social media platforms. Dale shares his multiple attempts and failures at website success then finally hitting a home run!</p> <p style="padding: 0px; font-size: 12px; color: #333333; font-family: verdana; outline: none !important; margin: 12px 0px 7px !important 0px;">This eipisode is merely an introduction to Dale's story. He will be a frequent guest on Bennett's show to share the lessons of his life's work. If you think you need higher education and specialized website or tech training to be successful, think again. Dale is proof that your greatest advantages are your natural gifts. Tenacity, dedication, hard work, creativity and finding something you love. </p> <p style="padding: 0px; font-size: 12px; color: #333333; font-family: verdana; outline: none !important; margin: 12px 0px 7px !important 0px;">All compliments of Bennett, Business Strategist at <a href="http://www.aretebiz.net/" target="_blank">www.aretebiz.net</a>.</p>
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(#10) A Rebel with a Cause
<p style="padding: 0px; font-size: 12px; color: #333333; font-family: verdana; outline: none !important; margin: 12px 0px 7px !important 0px;">Aslam Najebdeen of <a href="http://frontcube.com/" target="_blank">http://frontcube.com/</a>, joins Bennett from across the opposite site of the planet, in Sri Lanka, to share his story of building his own brand of success. A highly successful website desiner and computer code expert, Aslam shares his story of going against the grain of traditional Sri Lanka society. Aslam's client list is long but includes such names as Microsoft, Al Jazeera, and Bacardi.</p> <p style="padding: 0px; font-size: 12px; color: #333333; font-family: verdana; outline: none !important; margin: 12px 0px 7px !important 0px;">His story begins with the events that helped him recognize that he was not where he needed to be. Aslam gives us an inside look at the pressures of traditional culture where young people are encouraged to get a job in the garment sector. Aslam recognizes that this is not his destiny and finds the courage to face his elders and share his dreams of being an entrepreneur. </p> <p style="padding: 0px; font-size: 12px; color: #333333; font-family: verdana; outline: none !important; margin: 12px 0px 7px !important 0px;">This eipisode is merely an introduction to Aslam's story. He will be a frequent guest on Bennett's show to share the lessons of his life's work. If you think that you cannot break the mold, think again. Aslam is proof that you can become a rebel with a cause and break the chains of even the strongest of traditional societies and build your own brand of success.</p> <p style="padding: 0px; font-size: 12px; color: #333333; font-family: verdana; outline: none !important; margin: 12px 0px 7px !important 0px;">We hope you enjoy this podcast compliments of Bennett Johnson at <a style="padding: 0px; margin: 0px; outline: none !important;" href="http://www.aretebiz.net/" target="_blank">www.aretebiz.net</a>. </p>
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(#9) Be Brave Be Strong with Jill Homer
<p><span style="font-size: small;">Bennett welcomes adventure racer and professional author, Jill Homer of <a href="http://halfpastdone.com/">http://halfpastdone.com/ </a>for special Fun Friday edition of the Small Business Success Unzipped podcast. You have a life outside of work. Fun Fridays will offer you outdoor adventure options, trip reviews, trail locations, and gear tests. All to help you build your own brand of success. </span></p>
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(#8) Six Steps to Online Marketing Success
<p>Traditional marketing is dead! Stop wasting time and money on paper ads and traditional media with poor results. This is an excellent time to be an entrepreneur and promote your new ideas. It has never been easier or more affordable to tell everyone about your dream. Bennett walks you though six of the most popular social media platforms to help you build your own brand of success. </p>
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(#7)Give Until it Hurts
<p>Bennett welcomes Dale Goodwin of SurvivalistPrepper.net back to the show. Dale shares the lessons learned from his early efforts in building a loyal following. Contests on social media, free offers, and a paid membership site are just a few of his recent creations. </p> <p>Welcome to Small Business Success UNZIPPED. Relax, you're among friends. This is where we let it all hang out. Real people fighting to live by their own rules. Real Bootstrappers, Struggling Start-Ups, and Successful Entrepreneurs. Their struggles, tears and failures. Their triumph, laughter, and success. It will be shared with you, original and uncut. </p> <p>My promise to you: no millionaire talk show hosts, no best selling authors, no celebrity venture capitalists. All to help you build "Your Own Brand of Success".</p> <p>This unique show is brought to you by a professional Business Strategist with MBA education, international work experience and two decades of entrepreneurial coaching and consulting dedication. Bennett interviews his clients and shares their real stories in real time. He is a Marketing Strategist to some, a life coach to others, and a Business Advisor to all.</p>
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(#6) Lessons from St. Patrick on Your Destiny
<p>Podcast #9 of Small Business Success Unzipped from Business Strategist Bennett Johnson draws lessons from St. Patrick to help you build your own brand of success. Bennett applies 3 lessons from the legacy of the 5th Century Saint who bagan life in desperate and unfortunate circumstances be became the Patron Saint of Ireland and a global figure of goodness. For a bonus, read the blog post which complements this podcast, from Bennett, at<a title="Arete Business Methods" href="http://www.aretebiz.net" target="_blank"> http://www.aretebiz.net</a>.</p>
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(#5) Real Estate Investing Success with CJ Lauria
<p>Business Strategist, Bennett Johnson, welcomes CJ Lauria back to the show. Bennett and CJ discuss the risks and reward of real estate investment and house flipping. </p>
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(#4) Business Strategy and Tactics with a Ph.D. [Podcast]
<p>Business Strategist, Bennett Johnson, welcomes Professor Ray Grubbs, Ph.D., to Small Business Success Unzipped. Bennett and Ray talk about the differences between strategy and tactics in small business ownership.</p> <p>If you feel like you never get ahead then this may be why. Small business owners often focus on day to day operations also known as tactical action. Failing to develop long term vision, also known as strategic thinking, may leave you feeling overwhelmed. A short list of benefits from a strategic plan include:</p> <ol> <li>A guide for navigating challenging markets.</li> <li>Dispute resolution between partners.</li> <li>Benchmarks performance.</li> <li>Reduction of stress and increased confidence. </li> </ol> <p>Smalll business strategcy and tactics are the foundation of how you run your business. You cannot execute effective tactics without proper strategic planning. Your strategy is how you will execute your vision and your mission for success.</p> <p>Resist the urge to simply jump in and start working before you develop a proper plan. Failing to plan will result is your business desperately waiting for the next sale. A great strategy will help your business focus on long term sustainability and profitability. </p> <p><strong>How have you developed a strategic plan to make your dream a reality? </strong></p>
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(#3) Married to an Entrepreneur
<p class="MsoNormal">Welcome to Small Business Success UNZIPPED. Relax, you're among friends.</p> <p class="MsoNormal">Episode number 12. Business Strategist, Bennett Johnson, talks with married entrepreneurial couple Dale and Lisa Goodwin. Dale and Lisa share their story about what it takes to maintain a successful marriage and building a successful business.</p> <p class="MsoNormal">This is where we let it all hang out. Real people fighting to live by their own rules. Real Bootstrappers, Struggling Start-Ups, and Successful Entrepreneurs. Their struggles, tears and failures. Their triumph, laughter, and success. It will be shared with you, original and uncut.</p> <p class="MsoNormal">My promise to you: no millionaire talk show hosts, no best selling authors, no celebrity venture capitalists. All to help you build "Your Own Brand of Success".</p> <p class="MsoNormal">This unique show is brought to you by a professional Business Strategist with MBA education, international work experience and two decades of entrepreneurial coaching and consulting dedication. Bennett interviews his clients and shares their real stories in real time. He is a Marketing Strategist to some, a life coach to others, and a Business Advisor to all.</p> <p class="MsoNormal">You can find more about Dale and Lisa at <a href="http://www.survivalistprepper.net" target="_blank">http://www.survivalistprepper.net.</a></p> <p class="MsoNormal"> </p>
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(#1) Performance Improvement
<p>Performance Improvement: Four points of interest, including workplace conduct, clutter elimination, committment to learning, and strategic planning. <br />Efficiency is everything. Measuring success is a matter of accountability. Business Strategist, Bennett Johnson, shares tips on how to improve your life and your business to help you build your own brand of success. </p>
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(#2) Business Planning Myths
<p>Business Strategist, Bennett Johnson, reviews common business planning myths and reviews how to avoid the massive fraud of the entreprneur coaching industry. </p>
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Podcast Preview Show
<p>Podcast Preview Show for Small Business Success Unzipped</p>
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