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Empire Flippers Podcast

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The Empire Flippers Podcast helps you create an online empire through the building, buying, and selling of profitable websites and online assets.

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Podcast Episode's:

Growing a SaaS Acquisition to 4X Revenue in One Year with Mike Swigunski [The Opportunity Ep.154]
Why start from scratch when you can leverage an existing business’s traction and capitalize on its untapped potential? That is the power of entrepreneurship through acquisition. Mike Swigunski, a skilled entrepreneur and globe-trotting author, discovered this for himself while building his portfolio of profitable online businesses. In this episode, he walks us through one of his most profitable acquisitions, a SaaS business that he grew to 4x in revenue in just a year. Mike walks us through the acquisition from start to finish, from uncovering the business’s rare potential to the creative deal structure he negotiated and seizing low-hanging fruits for post-acquisition growth. Mike also shares his expert insights into the online business industry, including the lucrative gap in the market he spotted when it comes to acquisitions. According to Mike, “The 500K - 750K range of online businesses seems to be like no man's land. It’s often too big for solopreneurs, and too small for portfolio buyers. It’s a sweet spot that can offer buyers a bit of strategic leverage to negotiate a good deal. Sellers are often more motivated and more open to seller financing and creative deal structures.” Mike’s firsthand experience and expert knowledge offer a roadmap to successfully acquiring and scaling online businesses. Don’t miss a minute of this insightful episode! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Mike shares his background and his entrepreneurial journey (02:17)</li> <li style="font-weight: 400;" aria-level="1">A look at of one Mike’s most successful acquisitions - a $500K SaaS business (07:47)</li> <li style="font-weight: 400;" aria-level="1">The creative deal structure that Mike negotiated (13:57)</li> <li style="font-weight: 400;" aria-level="1">The dynamics of buying a business in partnership with another entrepreneur (16:36)</li> <li style="font-weight: 400;" aria-level="1">Finding the right developer to work on a new SaaS acquisition (18:22)</li> <li style="font-weight: 400;" aria-level="1">Mike's unique due diligence process for this acquisition (24:42)</li> <li style="font-weight: 400;" aria-level="1">How Mike 4x’d his revenue by capitalizing on low-hanging fruit post-acquisition (26:59)</li> <li style="font-weight: 400;" aria-level="1">Mike's growth strategies and future goals for his SaaS acquisition (37:57)</li> <li style="font-weight: 400;" aria-level="1">An overview of Mike’s business portfolio (45:52)</li> <li style="font-weight: 400;" aria-level="1">Mike’s productivity tips for digital entrepreneurs (51:06)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to our weekly newsletter </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://globalcareerbook.com/" target="_blank" rel= "noopener">Mike’s site</a> (with links to his socials)</li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.copysharks.com" target="_blank" rel= "noopener">Copy Sharks</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://swigmeetsworld.com/fast-food-spaghetti-challenge/" target= "_blank" rel="noopener">Fast Food Spaghetti blog post </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://rize.io/" target="_blank" rel="noopener">Rize productivity app</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://trello.com/home" target="_blank" rel= "noopener">Trello</a></li> </ul> Sit back, grab a coffee, and get the inside scoop on how to source and scale a SaaS acquisition!
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Mastering Mergers: Driving Growth through Agency Acquisitions With Josh Springer [The Opportunity Ep.153]
Two of the fastest ways to grow your business are to increase your customer base and improve your offering to attract higher-value customers. What if I told you there was a way to expand your customer base exponentially and enhance your offering in one clever move? That is what Josh Springer does through the power of acquisitions. Josh is the Head of Corporate Development at Hawke Media, a powerhouse marketing agency. Josh specializes in acquiring other agencies and merging them into Hawke’s existing ecosystem. This not only enhances Hawke's services but also brings in a ready-made customer base overnight. Now they have a more powerful team and a larger pool of clients. In this episode, Josh joins us to explain his approach to acquisitions, from sourcing potential targets to sealing the deal. He explains the different types of deal structures he negotiates, his growth strategies post-acquisition, and the key to smoothly merging a new agency into Hawke Media’s framework. One of the key areas that Josh prioritizes is employee retention. According to Josh, <blockquote> “The value behind an agency is the people that it comes with. If you start cutting people, you start losing clients, you start messing with culture, then all of a sudden you're left with a shell that doesn't really resemble what you were trying to buy in the first place.” </blockquote> If you're hungry for rapid business expansion, this episode lays out the blueprint for scaling up through strategic bolt-on acquisitions. Don’t miss it! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Josh’s background and how he ended up working in M&A (02:26)</li> <li style="font-weight: 400;" aria-level="1">Assessing the right time to acquire a new agency as a growth play (05:10)</li> <li style="font-weight: 400;" aria-level="1">The key to employee retention during an acquisition (08:15)</li> <li style="font-weight: 400;" aria-level="1">How Josh integrates acquisitions into Hawke Media’s existing structure (10:46)</li> <li style="font-weight: 400;" aria-level="1">How Josh sources his acquisitions (14:36)</li> <li style="font-weight: 400;" aria-level="1">The profit margins agencies should aim for at different valuation levels (23:36)</li> <li style="font-weight: 400;" aria-level="1">The quick growth levers that Josh has learned to pull on his agency acquisitions (25:48)</li> <li style="font-weight: 400;" aria-level="1">The types of deals Josh negotiates and structures (30:03)</li> <li style="font-weight: 400;" aria-level="1">How Josh measures the success of his acquisitions (38:38)</li> <li style="font-weight: 400;" aria-level="1">The lessons Josh has learned from all of the acquisitions he has overseen (42:55)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to our weekly newsletter </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://hawkemedia.com/" target="_blank" rel= "noopener">Hawke Media</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/joshspringer310/" target="_blank" rel= "noopener">Josh’s LinkedIn</a></li> </ul> Sit back, grab a coffee, and learn how to scale your business through mergers and bolt-on acquisitions!
Listen:

Opinions, Options, and Outcomes: Using Customer Feedback to Fuel Growth with John Li [The Opportunity Ep.152]
The customer is always right. If this is true, then understanding consumer’s opinions and preferences is the secret sauce to success. But how do you ask the right questions to the right people in order to gather this feedback? That’s where John Li comes in. John and his co-founder Justin were scratching their heads over this very question while trying to get feedback for their own business. Being savvy software developers, they created PickFu – a market research and consumer feedback platform that allows businesses to gather in-depth feedback from real people in minutes. In this episode, John joins us to discuss how conducting meaningful consumer feedback can drastically improve your business. He explains that it is never too early to start communicating with your audience. Gathering feedback can help you pre-validate your products before they’ve even launched by testing logos, packaging, mottos, etc. This can be the difference between a lukewarm introduction to the market, and a rocket-fueled burst onto the scene. In fact, John helped a business 10x their profits by doing just this. But collecting feedback isn’t all you should be doing. According to John, <blockquote> “It's so important to connect with and listen to your audience. Run surveys, bounce ideas, have conversations, etc. But it’s also important to do market research. There might be a whole different set of people that you aren’t targeting that could open up an entirely new area of the market for you. So it's important to get feedback from both sides.” </blockquote> Of course, there's an art to asking for feedback. John explains which types of questions you should ask, the different types of experiments you can conduct, and the ideal audience size for collecting usable feedback. You don’t have to fly blind. This episode will light the way and teach you how to use feedback to fuel your business growth. <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">John’s background and the origins of PickFu (02:20)</li> <li style="font-weight: 400;" aria-level="1">The importance of market research and collecting consumer feedback (06:03)</li> <li style="font-weight: 400;" aria-level="1">How often should you be doing market research? (10:31)</li> <li style="font-weight: 400;" aria-level="1">The different types of consumer research experiments you can run on PickFu (15:54)</li> <li style="font-weight: 400;" aria-level="1">How to encourage feedback and gather the best feedback from consumers (18:05)</li> <li style="font-weight: 400;" aria-level="1">The most common myths about consumer feedback (25:28)</li> <li style="font-weight: 400;" aria-level="1">The ideal audience size for meaningful consumer feedback (27:34)</li> <li style="font-weight: 400;" aria-level="1">Managing negative feedback from consumers (30:23)</li> <li style="font-weight: 400;" aria-level="1">How consumer feedback can save a business from failure (35:18)</li> <li style="font-weight: 400;" aria-level="1">John’s goals for PickFu moving forward (37:44)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to our weekly newsletter </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.pickfu.com/" target="_blank" rel= "noopener">PickFu</a></li> </ul> Sit back, grab a coffee, and learn how to gather consumer feedback that will elevate your business to new heights.
Listen:

Behind the Buy Button: Buying and growing an eCommerce business with Landon Greenhalgh [The Opportunity Ep.151]
Buying an existing online business is great in theory, but what is the experience actually like in reality? In this week's episode, we chat with Landon Greenhalgh, an entrepreneur who recently took the plunge and acquired his first eCommerce business. Landon walks us through his eCommerce journey so far, from tracking down the ideal business and doing his due diligence to identifying and pouncing on post-acquisition growth opportunities. Landon sheds light on common pitfalls that often catch first-time buyers off guard, such as fixating on the 'perfect' opportunity or overlooking the value of existing employees. According to Landon, <blockquote> “You can make or break an acquisition by how you treat the [existing] employees. If you come in with a ‘my way or the highway’ type mentality, it can ruin a lot of what made that company great. Humility, and recognizing that the employees probably know way more about the company than you do, is a very important aspect of an acquisition.” </blockquote> The journey from acquiring an existing business to turning it into a thriving brand isn't just for the Bransons and Musks of the world. As Landon's story shows, everyday people like him – and like you – can achieve remarkable success in the online business arena by simply purchasing a scalable business. <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Landon shares his background and entrepreneurial journey (01:42)</li> <li style="font-weight: 400;" aria-level="1">Why Landon decided to purchase an existing eCommerce business (03:09)</li> <li style="font-weight: 400;" aria-level="1">Landon’s due diligence tips for first-time buyers (09:29) </li> <li style="font-weight: 400;" aria-level="1">Alerting existing employees about the acquisition (15:37)</li> <li style="font-weight: 400;" aria-level="1">How Landon has capitalized on growth opportunities in his acquisition (19:39)</li> <li style="font-weight: 400;" aria-level="1">Landon explains how his high-ticket business model works (22:32)</li> <li style="font-weight: 400;" aria-level="1">The top strategies that have helped Landon grow his brand (24:15)</li> <li style="font-weight: 400;" aria-level="1">Time management and avoiding burning out (30:18)</li> <li style="font-weight: 400;" aria-level="1">Landon’s supply chain and forecasting demand (32:15)</li> <li style="font-weight: 400;" aria-level="1">Landon’s take on the future of eCommerce (36:28)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to our weekly newsletter </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/landon-greenhalgh-15045a112/" target= "_blank" rel="noopener">Landon’s LinkedIn page</a></li> </ul> Sit back, grab a coffee, and learn what it takes to buy and scale an existing eCommerce business. 
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Clicks to Conversions: The Facebook Ads Playbook with Vincent Nguyen [Ep.150]
Unlocking success on Facebook goes beyond the simple act of launching an ad campaign and hoping for sales to flood in. It’s an art. A magic that only a few Facebook advertising wizards know how to truly unlock. Vincent Nguyen is one of those wizards. As the founder of Growth Ninja, Vincent manages a solo-run, multi-six-figure Facebook ads agency. He works his magic on a carefully selected group of clients, having breathed life back into three seemingly doomed multi-million dollar ad campaigns in just the past few months alone. In this episode, Vincent joins us to reveal the secrets to crafting Facebook ads that can catapult your business to new heights. He shares some interesting case studies from his client, busts common advertising myths, and breaks down the anatomy of a successful Facebook advertising campaign. He also explains the rookie mistakes that many people make when setting up their campaigns. According to Vincent, “Step one when setting up your Facebook ads is to set up some sort of attribution system because Facebook ads reporting is not very accurate. If you can't trust your data, then you shouldn't spend money at all. That's just throwing money away and you're going to scale things that shouldn't be scaled.” If transforming your Facebook ads from average to utterly ad-dictive is your goal, then every moment of this episode is a must-listen! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Vincent's background and how he grew his own Facebook Ad agency (01:56)</li> <li style="font-weight: 400;" aria-level="1">How Vincent successfully revived and scaled a million-dollar ad campaign (07:17) </li> <li style="font-weight: 400;" aria-level="1">The anatomy of a high-converting sales page (13:55)</li> <li style="font-weight: 400;" aria-level="1">Why Vincent is selective about his clients as a solopreneur (17:32)</li> <li style="font-weight: 400;" aria-level="1">Vincent’s go-to formula for ad campaign success (29:30)</li> <li style="font-weight: 400;" aria-level="1">Adding the right images, copy, and create elements to ad campaigns (35:38)</li> <li style="font-weight: 400;" aria-level="1">Common Facebook Ad myths that people still fall for (45:11)</li> <li style="font-weight: 400;" aria-level="1">Vincent’s winning bidding strategies (56:01)</li> <li style="font-weight: 400;" aria-level="1">Why this metric is the most important measurement of your success (57:42)</li> <li style="font-weight: 400;" aria-level="1">Vincent’s predictions for the future of Facebook advertising (1:05:33)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to our weekly newsletter </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.growthninja.com/">Growth Ninja</a></li> </ul> Sit back, grab a coffee, and learn how to create Facebook ads that actually convert!
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Navigating Amazon FBA In 2024: Industry Shifts & Marketing Insights with Mina Elias [Ep.149]
2023 was a whirlwind year for Amazon FBA industry as the ripple effects of the 2020-2021 bubble bursting were felt by sellers and consumers alike. Perhaps the largest of these ripple effects was the demise of the Amazon FBA aggregators whose rampant spending and operational shortcomings finally caught up with them. In this week’s episode, Amazon expert Mina Elias is back to help us unpack the rollercoaster of changes, surprises, and hurdles faced by Amazon FBA sellers throughout 2023. Mina provides a snapshot of the current state of the Amazon FBA industry before walking us through the chain of events that led to the downfall of industry giants like the aggregators. Then, Mina puts his Amazon advertising knowledge on display, revealing the top advertising and brand-building strategies of 2023, as well as tips on how to stand out in the crowded Amazon marketplace as a new seller. Mina also reveals some juicy information about how Amazon is making gathering customer data that much easier for sellers. This episode is jam-packed with all the information you need to elevate your FBA business in 2024! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">A quick overview of Mina’s entrepreneurial journey (02:24)</li> <li style="font-weight: 400;" aria-level="1">A look into Mina’s recent first-ever business exit (03:35)</li> <li style="font-weight: 400;" aria-level="1">A snapshot of the FBA industry today vs the 202-2021 bubble (05:51)</li> <li style="font-weight: 400;" aria-level="1">What caused the demise of the FBA aggregators (12:14)</li> <li style="font-weight: 400;" aria-level="1">Clever new advertising strategies Mina has spotted in the last year (25:00)</li> <li style="font-weight: 400;" aria-level="1">Gathering customer data as an FBA seller (31:21)</li> <li style="font-weight: 400;" aria-level="1">How to stand out in the crowded Amazon marketplace as a new seller (36:59)</li> <li style="font-weight: 400;" aria-level="1">Mina’s predictions on the future of the FBA industry (45:00)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to our weekly newsletter </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://triviumco.com/" target="_blank" rel= "noopener">Trivium Group</a></li> </ul> Sit back, grab a coffee, and learn how to ramp up your Amazon FBA business in 2024!
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Reducing Your Tax Burden When Selling Your Business With Crystal Stranger [The Opportunity Ep.148]
We are back with a brand new episode! __________________________________________ Nothing is certain except death and taxes. As a business owner, taxes are a double whammy—they affect both your personal and business life. Imagine working hard to build a business that’s set to change your life when you sell it, only to watch taxes eat away at your profits. Thankfully, there are savvy tricks entrepreneurs can use to shrink taxes and pump up profits when selling their businesses. That’s where Crystal Stranger comes in. Crystal is the Partner & COO of Cleer Tax, a company that helps US businesses and entrepreneurs navigate their taxes. In this episode, Crystal joins us to discuss the various strategies entrepreneurs can use to reduce the amount of tax incurred when building and selling their online business. She unpacks the most common types of taxes that businesses encounter and how to structure your business to cut down on the taxes you have to pay. Crystal also exposes the big tax blunders many business owners make—like skipping tax filings or setting up shop in high-tax states. According to Crystal, <blockquote> “A big mistake I see entrepreneurs make is using state addresses for vanity reasons, like having a California or New York address to make their business look established or cool. Some entrepreneurs also sign up for mailing addresses without specifying the location. Putting these addresses on your website, invoices or communications can create large tax liabilities in those states.” </blockquote> We also dissect the differences between an asset sale and a stock sale, with Crystal explaining how a stock sale can save non-US business owners massive amounts of money! You might not dodge taxes completely, but armed with the insights from this episode, you can certainly trim your tax bill and safeguard your hard-earned profits! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Crystal’s background and how she ended up helping entrepreneurs with tax (02:23)</li> <li style="font-weight: 400;" aria-level="1">The most common types of taxes that businesses encounter (06:08)</li> <li style="font-weight: 400;" aria-level="1">The differences between LLC and C corp (09:45)</li> <li style="font-weight: 400;" aria-level="1">Structuring your exit as an eCommerce business owner (12:23)</li> <li style="font-weight: 400;" aria-level="1">How the Nexus tax system works for sales tax (19:26)</li> <li style="font-weight: 400;" aria-level="1">The common tax mistakes entrepreneurs make when selling their business (31:09)</li> <li style="font-weight: 400;" aria-level="1">Stock sale vs asset purchase (36:14)</li> <li style="font-weight: 400;" aria-level="1">The best way to use the proceeds of your sale to grow another business (45:49)</li> <li style="font-weight: 400;" aria-level="1">How tax applies to Holdco businesses (51:14)</li> <li style="font-weight: 400;" aria-level="1">How sellers can make their business more attractive from a tax perspective (54:46)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to our weekly newsletter </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.cleer.tax/">Cleer Tax</a></li> </ul> Sit back, grab a coffee, and learn how to reduce your tax liability and maximize your profits!
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Revisited - How to Unlock the Hidden Growth Potential of Pinterest with Kate Ahl [The Opportunity Ep. 63]
How do you integrate your business into consumers’ lives and have your products playing on their minds, even when they’re not online? Today’s guest believes Pinterest is the key to deepening customer engagement. In this episode, we talk to Kate Ahl, the founder of Simple Pin Media, a marketing agency that creates personalized Pinterest marketing strategies for online businesses. Kate also created the Simple Pin Podcast, a popular Pinterest-focused podcast that boasts over a million downloads. Kate has a unique take on Pinterest, believing that it doesn’t fit in with the likes of Instagram and Facebook. She has often stated: <blockquote> “Pinterest is very much like Google. It is not a social media platform, it is a search and discovery network.” </blockquote> In this interview, Kate elaborates on this concept and explains how patience is a virtue when marketing on this unique platform – which can pay off handsomely. We also dig into what makes Pinterest users tick and how entrepreneurs can leverage Pinterest to grow their traffic and boost their brand awareness. Kate walks us through how the pinning platform has changed over the years and the new trends that are shaping the Pinterest landscape. Taking these factors into account, Kate discusses the biggest challenges businesses face when using Pinterest and how to go about setting up a successful Pinterest marketing strategy for years to come. If you feel like your Pinterest marketing is lacking that extra oomph, you don’t want to miss out on this episode! <h3>Topics Discussed in this episode:</h3> <ul> <li aria-level="1">How Kate got started on Pinterest and the birth of Simple Pin Media (02:04)</li> <li aria-level="1">Why Pinterest is a search and discovery network, not a social media platform (07:52)</li> <li aria-level="1">How Pinterest can supplement your SEO to bring in floods of traffic to your site (09:19)</li> <li aria-level="1">How the Pinterest ecosystem has evolved over the years (14:18)</li> <li aria-level="1">What it takes to be successful and the trends driving Pinterest today (17:27)</li> <li aria-level="1">The Pinterest Verified Merchant Program and buying intent on Pinterest (21:58)</li> <li aria-level="1">Is Pinterest the right platform for Amazon sellers? (29:03)</li> <li aria-level="1">The steps to starting a successful Pinterest marketing strategy (35:46)</li> <li aria-level="1">Kate’s biggest success story growing client’s businesses through Pinterest (44:12)</li> <li aria-level="1">The biggest challenges that businesses encounter when using Pinterest (47:03)</li> <li aria-level="1">How Kate built her Simple Pin Media team by training women in her community (51:25)</li> <li aria-level="1">What Kate’s podcast has shown her about the power of the Pinterest community (54:18)</li> </ul> <h3>Mentions:</h3> <ul> <li aria-level="2"><a href= "https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li aria-level="2"><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li aria-level="2"><a href="https://www.simplepinmedia.com/" target="_blank" rel="noopener">Simple Pin Media</a></li> <li aria-level="2"><a href="https://www.canva.com/" target="_blank" rel="noopener">Canva</a></li> </ul> Sit back, grab a coffee, and learn how to create a Pinterest marketing strategy that will shine a spotlight on your business!
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Revisited - Selling NFTs on Shopify: How to Get Ahead of the Game With Kasey Luck [The Opportunity Ep. 89]
In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on. In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores. Kasey is the founder of Luck & Co, an agency that specializes in increasing eCommerce conversion and retention rates through SMS and email marketing. She also has a YouTube channel, where she teaches valuable industry advice, helping eCommerce sellers to boost their sales. Kasey walks us through the various use-cases for NFTs in eCommerce, the risks and rewards of branching out into NFTs, and how the crossover between eCommerce and blockchain will affect the industry in the coming years. We also discuss what drew Kasey to the eCommerce industry, and her passion for email and SMS marketing. She explains the power that these marketing channels can provide to business owners, and reveals the most common marketing mistakes she sees sellers make. According to Kasey, <blockquote> “When you start a new brand, the first thing that you should be thinking about and setting up is your traffic. If you don’t have traffic, you don’t have anything else. It’s too soon to be focusing on things like email and SMS marketing if you don’t have any idea how you’re going to drive traffic to your site.” </blockquote> If you’re ready to step into the future of eCommerce and learn more about NFTs and the metaverse, then this is a conversation you don’t want to miss out on! <h3>Topics Discussed in This Episode:</h3> <ul> <li aria-level="1">Kasey walks us through her entrepreneurial journey so far (03:28)</li> <li aria-level="1">Why Kasey decided to start her own marketing agency (06:30)</li> <li aria-level="1">Why working in the eCommerce industry really resonates with Kasey (09:26)</li> <li aria-level="1">The common marketing mistakes that trip eCommerce sellers up (13:36)</li> <li aria-level="1">Kasey explains what exactly an NFT is(18:51)</li> <li aria-level="1">How NFTs are crossing over into the eCommerce world (23:45)</li> <li aria-level="1">The fundamentals Shopify owners should have in place before launching NFTs (29:15)</li> <li aria-level="1">The biggest risks associated with selling NFTs on Shopify (32:01)</li> <li aria-level="1">The advantages available to sellers who get into the NFT game early on (33:37)</li> <li aria-level="1">The changes Kasey predicts in the eCommerce industry over the next few years (34:39)</li> </ul> <h3>Mentions:</h3> <ul> <li aria-level="2"><a href= "https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li aria-level="2"><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li aria-level="1"><a href="https://luckandco.agency/" target= "_blank" rel="noopener">Luck & Co</a></li> <li aria-level="1"><a href="https://reallygoodemails.com/" target= "_blank" rel="noopener">ReallyGoodEmails.com</a></li> <li aria-level="1"><a href="http://mailed.com/" target="_blank" rel="noopener">Mailed.com</a></li> <li aria-level="1"><a href="https://www.mailcharts.com/" target= "_blank" rel="noopener">Mailcharts.com</a></li> </ul> Sit back, grab a coffee, and learn how to take your eCommerce business to the next level by minting and selling NFTs through your Shopify store.
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Revisited - Using Email Marketing to Drive Traffic and Boost Engagement With Greg Zakowicz [The Opportunity Ep. 66]
In today’s world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers. This week’s guest is Greg Zakowicz, a veteran email marketer and the Sr. eCommerce Expert at Omnisend, an eCommerce marketing automation platform. With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses. According to Greg, <blockquote> “If you sell something online, you should probably be sending marketing emails. Otherwise, you’re leaving money on the table.” </blockquote> In this episode, Greg discusses how email has evolved over time and how to set up a successful, automated email marketing strategy. He explains how to use email marketing in each step of the buyer journey and how it can plug the holes that social media marketing can’t fill. He also walks us through how to breathe life back into a dormant email list and some of the common email marketing pitfalls that trip up eCommerce business owners. If your list of email subscribers is simply gathering dust, you don’t want to miss out on Greg’s valuable insights! <h3>Topics Discussed in this episode:</h3> <ul> <li aria-level="1">How Greg got his start in the world of email marketing (01:16)</li> <li aria-level="1">How email marketing has evolved over time and why it remains relevant (06:49)</li> <li aria-level="1">Why email marketing is an essential tool for e-commerce businesses (14:39)</li> <li aria-level="1">The foundations of setting up a successful email marketing strategy (21:16)</li> <li aria-level="1">How to revitalize a dormant email list and reestablish a meaningful connection with existing subscribers (27:14)</li> <li aria-level="1">The common email marketing pain points that entrepreneurs encounter (34:21)</li> <li aria-level="1">What email marketing success looks like, and who is getting it right (40:58)</li> <li aria-level="1">How SMS can work hand-in-hand with email marketing (45:20)</li> <li aria-level="1">Pro tips for utilizing automations in your email marketing (51:38)</li> <li aria-level="1">Insight into any upcoming email and SMS automation trends (56:52)</li> </ul> <h3>Mentions:</h3> <ul> <li aria-level="2"><a href= "https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li aria-level="2"><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li aria-level="2"><a href="https://www.omnisend.com/" target= "_blank" rel="noopener">Onmisend</a></li> </ul> Sit back, grab a coffee, and learn how to leverage the power of email marketing!
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Revisited - Myths, Misconceptions, and Mistakes: How to Avoid Common SEO Pitfalls with Kyle Roof [The Opportunity EP.51]
How important is SEO to your business? Great SEO is a primary factor in many online businesses’ success. But approaching it for the first time can feel like a minefield. Between out-of-date information and seemingly constant changes to Google’s algorithm, you may think SEO is an impossible game to win. But Kyle Roof knows it’s far from that. In fact, the SEO guru has obtained a US patent proving exactly how you can manipulate SEO to rank on search engines. Kyle is the lead SEO at High Voltage SEO, Founder of PageOptimizer Pro, Co-founder & SEO Instructor at Internet Marketing Gold (IMG), speaker, trainer, and all-around hub of SEO knowledge. He joined The Opportunity Podcast to dispel some of the common myths and misconceptions about SEO practices and the Google algorithm, and reveals what site owners should be doing to improve their SEO and outperform their competition. <h3 dir="ltr">Topics Discussed in this episode:</h3> <ul> <li dir="ltr" aria-level="1"> The biggest SEO misconceptions and mistakes to avoid </li> <li dir="ltr" aria-level="1"> How to get started with SEO </li> <li dir="ltr" aria-level="1"> How to get your site to rank </li> <li dir="ltr" aria-level="1"> What to do when there’s a search engine algorithm update and how to protect your site against it </li> <li dir="ltr" aria-level="1"> Kyle’s advice for more advanced SEO practitioners </li> <li dir="ltr" aria-level="1"> Why testing is key to developing your SEO skills </li> <li dir="ltr" aria-level="1"> What the future of SEO looks like </li> </ul> <h3 dir="ltr">Mentions:</h3> <ul> <li dir="ltr" aria-level="2"> <a href= "https://empireflippers.com/podcasts/">Empire Flippers Podcast</a> </li> <li dir="ltr" aria-level="2"> <a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a> </li> <li dir="ltr" aria-level="2"> <a href="https://hvseo.co/">High Voltage SEO</a> </li> <li dir="ltr" aria-level="2"> <a href= "https://pageoptimizer.pro/">PageOptimizer Pro</a> </li> <li dir="ltr" aria-level="2"> <a href= "https://internetmarketing.gold/">Internet Margeting Gold (IMG)</a> </li> <li dir="ltr" aria-level="2"> <a href= "https://ahrefs.com/">Ahrefs</a> </li> <li dir="ltr" aria-level="2"> <a href= "https://moz.com/">Moz</a> </li> </ul> Discover more SEO insights and find out how to apply them to your site by listening to the full interview with Kyle.
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Revisited - How to Get an Offer on Your Site in Just One Day With Doron Wolffberg [The Opportunity Ep. 73]
What if I told you that there’s a secret ingredient that can help you sell almost any business (yes, even the declining ones) in a fraction of the time? I’m not referring to huge discounts or expert-level negotiation tactics. I’m talking about the often underestimated element of trust. Doron Wolffberg, SEO expert and co-founder of Cliverse, has built and sold many content sites and has made buyer-seller trust the central focus of deals. In this week’s episode, Doron shares how transparency and trust helped him sell a content site at a full listing price to a first-time buyer in just one day! He explains how this tactic not only preserves your reputation as a seller but also equips the buyer with the necessary information to take your business to the next level. Doron also dives into the key focus areas for building a successful content site and reveals how to prepare your site for a speedy and profitable sale. According to Doron, <blockquote> “Before you sell your site, make sure that you fix any faults from a technical standpoint. When buyers look at your site, they look at things like page speed. So even though it’s not a huge ranking factor, if buyers see your site has a low score, it might turn them down a bit.” </blockquote> If you’re looking for ways to scale your content site or tips on how to market your site to sellers, this is the episode for you! <h3>Topics Discussed in this episode:</h3> <ul> <li aria-level="1">How Doron got his start in the online business world (01:58)</li> <li aria-level="1">Doron breaks down the sites in his portfolio and his current projects (03:11)</li> <li aria-level="1">The benefits of being in the content site industry (04:12)</li> <li aria-level="1">Details about the business Doron recently sold on Empire Flippers (06:08) </li> <li aria-level="1">The importance of seller transparency during an acquisition (11:54)</li> <li aria-level="1">How to market a flawed business fairly (16:09)</li> <li aria-level="1">A common factor that buyers neglect to think of during the sales process (19:22)</li> <li aria-level="1">Why quality should be the core focus for content site owners in 2022 (22:03)</li> </ul> <h3>Mentions:</h3> <ul> <li aria-level="2"><a href= "https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li aria-level="2"><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li aria-level="1"><a href="https://cliverse.com/" target="_blank" rel="noopener">Cliverse</a></li> </ul> Sit back, grab a coffee, and learn how to set your content site up for a profitable, and fair, sale.
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The Evolving Art of Profitable Acquisitions With Dom Wells [Ep.147]
Spotting a promising acquisition is just the beginning. Figuring out how to make that acquisition thrive is a whole new challenge. Dom Wells has cracked the code for both. Dom is the founder of Onfolio, a company that specializes in buying and nurturing profitable online businesses. Since Dom's last appearance on the podcast in October 2022, shortly after Onfolio went public, the company's revenue has surged from $1.2 million to nearly $6 million. In this episode, Dom returns to discuss how his acquisition strategy has evolved. He's shifted away from content sites and instead focused on acquiring agencies, WordPress plugins, and digital courses. Why the change? Content sites are excellent traffic assets, great for cultivating audiences and communities, but they come with a notable drawback—the vulnerability to AI and algorithm shake-ups. To mitigate this risk, Dom advises content site owners to pivot beyond SEO and affiliate revenue. They should explore innovative ways to build their audience and convert it into a thriving community or media brand. One effective approach is to channel traffic toward additional revenue streams like newsletters, digital courses, or eCommerce stores. Dom also walks us through how he goes about acquiring businesses, from the characteristics he looks for in a business to his preferred deal structure and how he sources CEOs to run those businesses. Finally, Dom shares his insights on current market conditions for sellers. He believes the market is unlikely to return to the high valuations of 2020/2021 any time soon. Therefore, entrepreneurs who have a large chunk of their net worth invested in their businesses are shouldering enormous risk by delaying selling their businesses in the hopes of waiting out the market. Don't miss this episode packed with valuable insights into the world of acquisitions and the evolving landscape of online business! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">A brief breakdown of Onfolio's business model and history (02:26)</li> <li style="font-weight: 400;" aria-level="1">The characteristics Dom looks for when acquiring businesses (05:05)</li> <li style="font-weight: 400;" aria-level="1">Mitigating the risks of running a content site through diversification (08:37)</li> <li style="font-weight: 400;" aria-level="1">The benefits of buying an agency (17:00)</li> <li style="font-weight: 400;" aria-level="1">The metrics Dom looks at when valuing an agency (22:45)</li> <li style="font-weight: 400;" aria-level="1">How Dom sources quality CEOs to run his businesses (29:13) </li> <li style="font-weight: 400;" aria-level="1">Dom’s approach to CEO onboarding (37:20)</li> <li style="font-weight: 400;" aria-level="1">The characteristics of a good CEO (41:00)</li> <li style="font-weight: 400;" aria-level="1">Dom’s ideal deal structure when acquiring businesses (45:34)</li> <li style="font-weight: 400;" aria-level="1">Dom shares his outlook on the current sellers' market (47:53)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to our weekly newsletter </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://empireflippers.com/going-public/" target="_blank" rel= "noopener">Dom’s previous Opportunity podcast interview</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://onfolio.com/" target="_blank" rel="noopener">Onfolio</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://twitter.com/DomWellsOnfolio" target="_blank" rel= "noopener">Dom’s X (Twitter)</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://twitter.com/gregisenberg" target="_blank" rel= "noopener">Greg Eisenberg's X (Twitter)</a></li> </ul> Sit back, grab a coffee, and learn how an acquisition pro approaches growing his portfolio!
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Ramping up Rank and Rent: A Roadmap to Proven Results with James Dooley [The Opportunity Ep.146]
Sometimes, our talents are immediately recognizable. Other times, we accidentally stumble across things we end up being incredibly good at. This is what happened to James Dooley. Initially, he worked as a project manager, seeking a reliable way to generate leads for the business he was part of. He had a website created for that business and stumbled upon the world of SEO. What followed was a whirlwind of success. Today, James boasts a staggering portfolio of over 800 clients in more than 650 diverse industries, making him a prominent figure in the rank and rent industry. He's taken things a step further by investing in many of the businesses he provides leads to. In this episode, James joins us to reveal the secrets to his success. He discusses the importance of testing and research when it comes to SEO and ranking, and the crucial role his team has played in the growth of his business. James explains, <blockquote> “The best investment I’ve made is in the people that work with me. Forget the content, the backlinks, the websites, the businesses we work for. If you get good quality people around you, you encourage them and give them enough space to let them grow and do their own thing, they will do everything for you.” </blockquote> James offers a behind-the-scenes glimpse into how he builds trust with clients and leverages directories to attract leads. He also debunks common SEO myths and errors while unveiling the SEO strategies he believes yield the best results. According to James, <blockquote> “Parasite SEO is great for getting instant wins. Quickly build a site on a high DR domain, and hit it with a couple of tier-two backlinks. At present, that's the best way of generating quick traffic.” </blockquote> If you’re thinking of getting into the rank and rent or lead generation game, or simply aiming to supercharge your existing business, this is one conversation you don’t want to miss! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">James briefly touches on how he has elevated the rank and rent model (04:06)</li> <li style="font-weight: 400;" aria-level="1">A look at James’ background and how he got into the world of SEO (06:03)</li> <li style="font-weight: 400;" aria-level="1">The importance of R&D and how James’s team is structured (12:12)</li> <li style="font-weight: 400;" aria-level="1">James debunks common SEO myths and mistakes (15:02)</li> <li style="font-weight: 400;" aria-level="1">How James acquires and maintains clients for his rank and rent business (20:24)</li> <li style="font-weight: 400;" aria-level="1">James explains how he uses directories to attract leads (29:00)</li> <li style="font-weight: 400;" aria-level="1">Building trust in a pay-per-performance business model (37:18)</li> <li style="font-weight: 400;" aria-level="1">Why James decided to invest in many of the businesses he works with (43:46)</li> <li style="font-weight: 400;" aria-level="1">How James attracts and retains talented employees (49:16)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to our weekly newsletter </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://jamesdooley.com/" target="_blank" rel= "noopener">James Dooley.com</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.screamingfrog.co.uk/" target="_blank" rel= "noopener">Screaming Frog</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.marketmuse.com/" target="_blank" rel= "noopener">MarketMuse</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://surferseo.com/" target="_blank" rel= "noopener">Surfer SEO</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://autoblogging.ai/" target="_blank" rel= "noopener">AutoBlogging</a></li> </ul> Sit back, grab a coffee, and learn how to take your rank and rent business to a whole new level!
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Revisited - The Journey From Student Side Hustle to Fastest Growing Canadian Startup With Blair Forrest [The Opportunity Ep. 80]
What is the secret to creating the fastest-growing startup in Canada before the age of 24? For Blair Forrest, the answer lay in identifying the nexus between a common pain point for FBA business owners, and an untapped gap in the logistics market. While Amazon helps out by delivering products to consumers, the onus is on the seller to receive, store, label, and transport the inventory to Amazon fulfillment centers. It was here that Blair identified an opportunity. Blair is the founder of AMZ Prep, an end-to-end fulfillment solution for Amazon FBA sellers. AMZ Prep stores, preps, packs, and ships inventory to Amazon on behalf of sellers, saving them precious time and resources. In this episode, Blair joins us to discuss the common logistical pitfalls that FBA sellers experience and outlines the various ways FBA sellers can optimize their logistics. According to Blair, <blockquote> “A lot of businesses have a fragmented approach to logistics, which is often why they don’t get the valuation that they want, or why they’re not able to scale. What turns a good seller into a great seller is optimizing their fulfillment with a solid partner that has multiple warehouses, and can expand you to other marketplaces like Shopify and Walmart.” </blockquote> Blair also shares insights into how he juggled starting and scaling a business while being a full-time student, and the various lessons he has learned along the way. If you want to learn how to structure your logistics and inventory management like an FBA all-star, then this is the episode for you! <h3>Topics Discussed in This Episode:</h3> <ul> <li aria-level="1">Blair walks us through his entrepreneurial journey so far (03:55)</li> <li aria-level="1">How Blair juggled running a business and being a full-time student (14:30)</li> <li aria-level="1">The gap in the market that inspired Blair to create AMZ Prep (18:28)</li> <li aria-level="1">Some common pain points Amazon Sellers are experiencing today (22:17)</li> <li aria-level="1">How to streamline your Amazon logistics (29:16) </li> <li aria-level="1">The common mistakes FBA sellers make when it comes to logistics (36:50)</li> <li aria-level="1">The secret to Blair’s success (46:20)</li> </ul> <h3>Mentions:</h3> <ul> <li aria-level="2"><a href= "https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li aria-level="2"><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li aria-level="1"><a href="https://amzprep.com/" target="_blank" rel="noopener">AMZ Prep</a></li> <li aria-level="1"><a href="https://www.notion.so/product" target= "_blank" rel="noopener">Notion</a></li> <li aria-level="1"><a href= "https://betterhumans.pub/draft-how-to-hack-your-brain-to-achieve-consistency-that-lasts-7f5fdc520d28" target="_blank" rel="noopener">Minimalist journaling article</a></li> </ul> Sit back, grab a coffee, and learn how to create a logistics strategy that will set you up for future success. 
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Revisited - Systematizing Your Business: The Key to Regaining Your Freedom With Lauren Tickner [The Opportunity Ep.102]
Sometimes, it’s an entrepreneur’s ability to neutralize their weaknesses that paves the way to their success. By prioritizing important tasks and removing themselves from activities they aren’t skilled at or simply don’t like, entrepreneurs can focus their talents on areas of their business where they can make a measured difference. Implementing systems like these helped Lauren Tickner turn her side hustle as a fitness coach into a 7-figure online business by the age of 21. But Lauren didn’t stop there. She realized that the systems she used to grow her fitness coaching business could be applied to all industries. This revelation inspired her to create Impact School, a 7-figure coaching company that helps digital entrepreneurs implement systems that allow them to free up valuable time and scale their businesses to new heights. In this episode, Lauren joins us to discuss the advantages of systematization, the steps business owners should take to systematize their business, and how implementing systems has helped her own business thrive. According to Lauren, <blockquote> “As a business owner, you have to fill your weaknesses. I became so systems oriented through my own lack of organization. A big lesson for me was hiring someone who was my opposite, who could ensure that those systems were set up. But only by being honest about my weaknesses was I able to find the right person.” </blockquote> Lauren also sheds some light on the bad industry advice that entrepreneurs should avoid, how she diversifies her income streams without succumbing to shiny object syndrome, and some of the biggest challenges she faced when building and scaling Impact School. <h3>Topics Discussed in This Episode:</h3> <ul> <li aria-level="1">How Lauren helps people detach their personal brand from their business (05:06)</li> <li aria-level="1">Lauren walks us through her origin story as an entrepreneur (07:55)</li> <li aria-level="1">Hiring people who compliment your weaknesses (13:48)</li> <li aria-level="1">How systemization can benefit entrepreneurs (15:10)</li> <li aria-level="1">The right time to implement systemization in your business’s lifecycle (18:03)</li> <li aria-level="1">The V.I.L.E. system Lauren uses to prioritize tasks (24:33)</li> <li aria-level="1">The bad advice Lauren has heard floating around the industry (29:41)</li> <li aria-level="1">How Lauren plans to diversify her income streams moving forward (39:35)</li> <li aria-level="1">How Lauren avoids shiny object syndrome when acquiring businesses (44:05)</li> <li aria-level="1">Why Lauren decided to exclude investors from her own business (50:35)</li> </ul> <h3>Mentions:</h3> <ul> <li aria-level="2"><a href= "https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li aria-level="1"><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li aria-level="1"><a href= "https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li aria-level="1"><a href="https://www.impact-school.com/" target= "_blank" rel="noopener">Impact School</a></li> <li aria-level="1"><a href="https://www.notion.so/" target="_blank" rel="noopener">Notion</a></li> </ul> Sit back, grab a coffee, and learn how systems can help you scale your business without losing your freedom.
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Revisited - The Secrets to Seismic SaaS Success With Marvin Liao [The Opportunity Ep.107]
While every business faces its own unique challenges, many early-stage SaaS startups share common characteristics that can dictate their success or downfall. Figuring out what makes these startups thrive and what causes them to crumble requires years of expertise and industry knowledge. Having invested in and worked with over 450 pre-seed & seed stage SaaS startups, Marvin Liao has certainly earned his stripes when it comes to identifying and nurturing profitable and sustainable SaaS businesses. In this episode, Marvin joins us to discuss everything early-stage SaaS founders should be doing. He provides actionable tips and advice including focusing on a narrowed-down, niche audience, remembering to listen to your gut instead of relying solely on data, and waiting until your business is more established before raising growth capital. According to Marvin, <blockquote> “I’ve found that, in general, bootstrap founders are better at running businesses. Money can be a crutch. You figure out business basics faster when you don’t have a lot of money. It forces you to not waste time. So, bootstrap first, and then once you’ve gained traction and have a better sense of what you’re building and who you’re targeting – that’s the time to raise funding.” </blockquote> Marvin also touches on the common mistakes that SaaS founders make, like modeling themselves after industry giants, spreading their focus too thin instead of doubling down on what works, and undercharging for their software while it’s still a work in progress. If your SaaS business is still in its infancy, then you can’t afford to miss out on Marvin’s expert insights to help your business reach its full potential. <article id="post-261535" class= "post-261535 podcast type-podcast status-publish has-post-thumbnail hentry category-podcast category-the-opportunity"> <div class="podcast-content"> <h3>Topics Discussed in This Episode:</h3> <ul> <li aria-level="1">Why startups shouldn’t model themselves after business giants (02:00)</li> <li aria-level="1">Marvin explains why he’s the Forest Gump of Silicon Valley (15:04)</li> <li aria-level="1">Why early-stage SaaS founders should focus on bootstrapping instead of VC funding (20:55)</li> <li aria-level="1">How to balance data-driven decisions with creative “gut-driven” decisions (28:58) </li> <li aria-level="1">What SaaS founders get wrong when pricing their products (31:26)</li> <li aria-level="1">The benefits of focusing on a narrow, niche audience as a startup (35:34)</li> <li aria-level="1">The common mistakes SaaS founders make when trying to scale (38:54)</li> <li aria-level="1">The criteria Marvin looks at when investing in a business (40:20)</li> <li aria-level="1">It’s easier than ever to create a successful SaaS startup (45:37)</li> <li aria-level="1">The best professional advice Marvin has ever been given or heard (50:38)</li> </ul> <h3>Mentions:</h3> <ul> <li aria-level="2"><a href= "https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li aria-level="1"><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li aria-level="1"><a href= "https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li aria-level="1"><a href="http://hardfork.substack.com/" target= "_blank" rel="noopener">The Hard Fork by Marvin Liao</a></li> <li aria-level="1"><a href= "https://www.wired.com/2017/02/programming-is-the-new-blue-collar-job/amp" target="_blank" rel="noopener">The Next Big Blue-Collar Job Is Coding</a></li> <li aria-level="1"><a href="https://conversioncrimes.com/" target= "_blank" rel="noopener">Conversion Crimes</a></li> <li aria-level="1"><a href="https://archive.org/web/" target= "_blank" rel="noopener">Wayback Machine</a></li> <li aria-level="1"><a href= "https://www.quora.com/Will-I-become-a-billionaire-if-I-am-determined-to-be-one-and-put-in-the-necessary-work-required" target="_blank" rel="noopener">Justine Musk’s Quora post</a></li> </ul> Sit back, grab a coffee, and listen in as we pick the brain of an early-stage SaaS expert! </div> </article>
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Stories and Advice from 15 Years in the Affiliate Trenches with Matt McWilliams [The Opportunity Ep.145]
Considering Google was created only 25 years ago, finding someone who has been working in the online marketing and affiliate industry for almost 18 years is rare. All the way back in 2005, Matt McWilliams created an affiliate program in a last-ditch effort to earn money for his business that was nearing bankruptcy. The affiliate program took off, growing from zero to more than $1,000,000 a month in only 18 months. Matt hasn’t looked back since. In this episode, Matt gives us a behind-the-scenes look at what it's like to run an affiliate program. We dive into Matt’s war stories from years in the industry, the foundations of a good affiliate program, and why Matt has chosen to stay in the affiliate world for so many years. Matt explains, <blockquote> “The thing I love about affiliate marketing is it's relatively risk-free because you don't pay affiliates until you make money. Whereas you have to pay Facebook before you make any money from your Facebook ads.” </blockquote> Matt also sets the story straight on the difficulties of creating an affiliate program, explaining that it takes time to build up a steady flow of revenue and that attracting the right breed of affiliate partners can be a trial-and-error process. If you’re thinking of joining the affiliate industry, then don’t miss out on this peek behind the curtain from an affiliate program veteran. <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Matt’s background and how he got involved in the affiliate industry (02:52)</li> <li style="font-weight: 400;" aria-level="1">The importance of having a good relationship with your affiliate partners (10:55)</li> <li style="font-weight: 400;" aria-level="1">The type of affiliates Matt has served (23:03) </li> <li style="font-weight: 400;" aria-level="1">The 3-5 core elements a beginner should focus on when building their affiliate site (28:08)</li> <li style="font-weight: 400;" aria-level="1">AI in affiliate marketing (30:29)</li> <li style="font-weight: 400;" aria-level="1">Should every business have an affiliate program? (37:33)</li> <li style="font-weight: 400;" aria-level="1">How to set up an affiliate program for a small business (38:05)</li> <li style="font-weight: 400;" aria-level="1">Matt’s funniest moment in internet marketing (53:15)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to our weekly newsletter </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.mattmcwilliams.com/first100" target="_blank" rel= "noopener">MattMcwilliams.com/empire</a><a href= "https://info.empireflippers.com/twima-subscribe"> </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.amazon.com/Plot-Structure-Techniques-Exercises-Crafting/dp/158297294X" target="_blank" rel="noopener">Plot & Structure by James Scott Bell</a></li> </ul> Sit back, grab a coffee, and get a behind-the-scenes peek into the inner workings of the affiliate program industry!
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Due Diligence Deciphered: How to Avoid Buyer’s Remorse with Elliott Holland [The Opportunity Ep.144]
There’s a lot on the line when you buy a business, so you want to make sure you buy a business that is primed for success. An important lesson you need to learn as a buyer is that you can’t take businesses at face value. There’s a lot going on below the surface that you need to uncover. That’s where due diligence comes in. Few people know more about the due diligence process than Elliott Holland. Elliott is the Co-Founder and CEO of Guardian Due Diligence, a diligence solution for first-time buyers and self-funded searchers. In this episode, Elliott takes us on a deep dive into the due diligence process. He highlights red flags buyers should look out for, the common mistakes buyers make, and he breaks down the due diligence process, step by step. According to Elliott, <blockquote> “There are four main buckets of due diligence in online business. Financial, Operational, Commercial, and Online metrics. In online business, 70 to 80% of due diligence is focused on financials. Financials are created through the operations of a business, and so they are a great way to really understand the story of the business.” </blockquote> Elliott also shared his top due diligence war stories and the lessons buyers can learn from them. If you’re in the market to buy an online business, this episode is jam-packed with useful information that could make or break your acquisition! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Elliott's background and how he became involved in business acquisitions (02:22)</li> <li style="font-weight: 400;" aria-level="1">What is Quality of Earnings? (14:13)</li> <li style="font-weight: 400;" aria-level="1">The best time to hire a due diligence service (21:50)</li> <li style="font-weight: 400;" aria-level="1">The different areas of due diligence (23:09)</li> <li style="font-weight: 400;" aria-level="1">What Elliott looks at when examining a business’s financials (25:37)</li> <li style="font-weight: 400;" aria-level="1">How Elliott examines a business’s operations (32:19)</li> <li style="font-weight: 400;" aria-level="1">The classic due diligence mistake experienced entrepreneurs make (41:54)</li> <li style="font-weight: 400;" aria-level="1">Top due diligence questions buyers should ask (44:50)</li> <li style="font-weight: 400;" aria-level="1">Elliott's favorite due diligence war stories (53:16)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to our weekly newsletter </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.guardianduediligence.com/" target="_blank" rel= "noopener">Guardian Due Diligence</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.guardianduediligence.com/guide-to-closing-your-dream-deal" target="_blank" rel="noopener">10 best practices doc</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.guardianduediligence.com/war-stories" target="_blank" rel="noopener">War Stories hub</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://twitter.com/ElliottEHolland" target="_blank" rel= "noopener">Elliott’s Twitter</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "http://www.youtube.com/@guardianduediligence" target="_blank" rel= "noopener">Elliott’s YouTube channel</a></li> </ul> Sit back, grab a coffee, and learn how the due diligence process really works!
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Revisited - Neuromarketing: How to Influence the Behavior of Your Consumers With Nancy Harhut [The Opportunity Ep.108]
Sometimes, consumers need a little nudge to convince them to add your product to their checkout cart. You could try using discounts and promotions to lure consumers in, but these techniques aren’t always sustainable and can eat into your bottom line. So what strategies can you use instead? Nancy Harhut believes the answer lies in neuromarketing. Nancy is the Co-Founder and CCO of HBT Marketing, an agency that blends creativity with behavioral science to drive consumer engagement. Through many years of research, Nancy has learned that consumer behavior often isn’t rational. Instead, people are driven by hard-wired, instinctive and emotional responses. By tapping into behavioral science techniques, entrepreneurs can trigger these instinctive responses to boost conversions. In this episode, Nancy joins us to explain the science behind consumer decision-making and walks us through how to use concepts like the authority principle, social proof, and loss aversion to increase purchase intent. According to Nancy, <blockquote> “Behavioral scientists have found that people are twice as motivated to avoid the pain of loss as they are to achieve the pleasure of gain. So as a marketer, you should inject a little well-placed loss aversion. Instead of saying “Take advantage of”, try saying “Don’t miss out on”. That’s what people really pay attention to because people hate to lose out.” </blockquote> Don’t risk missing out on any more sales! Use Nancy’s expert advice to gain an advantage over your competitors and stand out from the crowd. (See what we did there?) <h3>Topics Discussed in This Episode:</h3> <ul> <li aria-level="1">Nancy’s entrepreneurial background and the origins of HBT Marketing (03:45)</li> <li aria-level="1">Neuromarketing and behavioral science and how it applies to marketing (08:43)</li> <li aria-level="1">The topics Nancy’s book covers and how it can help marketers (15:40)</li> <li aria-level="1">How Nancy created a 13% increase in purchase intent for one of her clients (17:41)</li> <li aria-level="1">Top techniques to trigger emotional responses in your customers (20:54)</li> <li aria-level="1">How different demographics respond to neuromarketing techniques (31:17)</li> <li aria-level="1">Common mistakes people make when attempting to use neuromarketing (35:01) </li> <li aria-level="1">Cringy marketing techniques you should avoid (37:47)</li> <li aria-level="1">What inspired Nancy to write her book Using Behavioural Science in Marketing (44:38)</li> <li aria-level="1">Changes and trends that have influenced marketing over the last few years (48:35)</li> </ul> <h3>Mentions:</h3> <ul> <li aria-level="2"><a href= "https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li aria-level="1"><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li aria-level="1"><a href= "https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li aria-level="1"><a href="https://www.hbtmktg.com/" target= "_blank" rel="noopener">HBT Marketing</a></li> <li aria-level="1"><a href= "https://www.koganpage.com/product/using-behavioral-science-in-marketing-9781398606487" target="_blank" rel="noopener">Using Behavioural Science in Marketing by Nancy Harhut </a></li> <li aria-level="1"><a href= "https://michaelshermer.com/the-believing-brain/" target="_blank" rel="noopener">The Believing Brain by Michael Shermer</a></li> </ul> Sit back, grab a coffee, and learn how to increase purchase intent through behavioral marketing.
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Revisited - 7 Entrepreneurial Lessons Learned From 100 Episodes of the Opportunity Podcast [Ep.100]
This week we are revisiting an extra special episode of The Opportunity podcast. In this episode, Greg looks back on a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows. You’ll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, running, and scaling successful online businesses. Greg acts as our guide, walking us through each lesson and sharing his own unique insights and pearls of wisdom. One of Greg’s top takeaways includes, “If you want to build wealth, don’t focus on making money today. Focus on making an experience that will create fans of yours for years to come. Because if you make enough of those fans you’re going to create a snowball effect that’ll carry you far into the future.” Join in the celebration by letting us know which episode or guest has been your favorite so far! Be sure to share this episode with your friends and family so that they can join us for the next 100 episodes where we’ll continue to uncover all of the hidden growth opportunities in the online business industry. <h3>Topics Discussed in This Episode:</h3> <ul> <li aria-level="1">Lesson 1: Creating a Machine of Leverage by Knowing the Value of Your Time (02:07)</li> <li aria-level="1">Lesson 2: Learning to Love Risk to Create Wealth (10:30)</li> <li aria-level="1">Lesson 3: Spending 9 Hours Sharpening the Axe, and One Hour Cutting Down the Tree (17:07)</li> <li aria-level="1">Lesson 4: Creating Value While Respecting Your Audience’s Time (26:33)</li> <li aria-level="1">Lesson 5: Communication and Thinking in Four Degrees of Impact (31:43)</li> <li aria-level="1">Lesson 6: Why the Best Marketing Isn’t a Tactic, It’s an Experience (39:45)</li> <li aria-level="1">Lesson 7: Persistence Through Adversarial Wins (44:23)</li> </ul> <h3>Mentions:</h3> <ul> <li aria-level="2"><a href= "https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li aria-level="1"><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li aria-level="1"><a href= "https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li aria-level="1"><a href= "https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90" target="_blank" rel="noopener">Jobs to be Done Framework</a></li> </ul> <h3>Featured Guests:</h3> <ul> <li aria-level="1">Kevin Espiritu (Ep #87)</li> <li aria-level="1">Matt Diggity (Ep #23)</li> <li aria-level="1">Sushee Nzeutem (Ep #59)</li> <li aria-level="1">John Hefter (Ep #19)</li> <li aria-level="1">Emma Shermer Tamir (Ep #49)</li> <li aria-level="1">Doron Wolffberg (Ep #41)</li> <li aria-level="1">Perrin Carrell (Ep #79)</li> <li aria-level="1">Alexis Grant (Ep #84)</li> <li aria-level="1">Chelsea Cohen (Ep #42)</li> <li aria-level="1">Fabricio Miranda (Ep #91)</li> <li aria-level="1">Chelsea Jones and Rachel Saul (Ep #74)</li> <li aria-level="1">Nicole Baqcai (Ep #55)</li> <li aria-level="1">Ben Donovan (Ep #71)</li> <li aria-level="1">Bill Szabrak (Ep #6)</li> </ul> Sit back, grab a coffee, and take a trip down memory lane as we discuss the valuable lessons learned from the past 100 episodes.
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Going Dutch: A Guide to Succeeding in the Dutch Affiliate Industry with Niels Zee [The Opportunity Ep.143]
In an era where thinking outside the box is paramount, foreign SEO has emerged as a tantalizing strategy for affiliate marketers in search of new frontiers. While foreign affiliate industries are not as established as their English-language counterparts, competition is less fierce and Google algorithm updates are less frequent and hard-hitting. Among the numerous gems in this treasure trove of opportunities, the Dutch affiliate market stands out for its unexplored potential. This is where Niels Zee, a seasoned SEO and affiliate marketer comes into play. Niels has not only navigated the complexities of affiliate marketing but has also mastered the Dutch affiliate market's distinctive characteristics. In this episode, Niels shares his journey from inception to expertise. We dive into the differences between the US and Dutch affiliate markets, and Niels highlights how language and cultural nuances play a pivotal role in shaping strategies for success. From monetization options for Dutch sites to the importance of backlinks in Dutch affiliate marketing, we explored the critical elements that set this market apart. Niels explains, <blockquote> “The most important metric for the Dutch market is the amount of incoming links versus outgoing links. Some websites just link out to 10,000 websites and they only get 100 links in. That's not quality. And Google knows that. So really try to shy away from those sites if you’re looking to buy a Dutch affiliate site.” </blockquote> Moreover, Niels took us through his playbook for nurturing and expanding affiliate sites, sharing his secrets for sustainable growth. He also shares the secret sauce behind structuring acquisition deals that work like a charm as well as the pros and cons of building from scratch versus acquiring established affiliate sites. According to Niels, <blockquote> “I always prefer to buy a site over building one from scratch. There’s always a sandbox period where you create a domain and then for the next three to six months, nothing happens. That’s very frustrating. It's less risky to start with a domain that's already ranking and bringing in some traffic.” </blockquote> Listen to this episode to unlock the door to a new realm of possibilities in the world of affiliate marketing. <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">How Niels ended up in the affiliate and SEO world (03:16)</li> <li style="font-weight: 400;" aria-level="1">Overcoming language barriers and the key differences in US vs Dutch affiliate markets (10:58)</li> <li style="font-weight: 400;" aria-level="1">Monetization options for Dutch sites (14:24)</li> <li style="font-weight: 400;" aria-level="1">Why backlinks are so important in the Dutch affiliate marketing (17:02)</li> <li style="font-weight: 400;" aria-level="1">Niels’s advice to aspiring affiliates who want to get into the Dutch affiliate market (22:11)</li> <li style="font-weight: 400;" aria-level="1">Niels's experience in building vs buying affiliate sites (24:58)</li> <li style="font-weight: 400;" aria-level="1">How Niels structured his acquisition deals and what he looks for in a site (29:10)</li> <li style="font-weight: 400;" aria-level="1">Niels playbook for growing his sites (35:21)</li> <li style="font-weight: 400;" aria-level="1">How Niels uses AI in his workflow and his views on how it will affect the industry (39:45)</li> <li style="font-weight: 400;" aria-level="1">The growth trends Niels has seen in the Dutch affiliate market (46:10)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to our weekly newsletter </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://empireflippers.com/referral-program/">Sign up for our referral program</a> </li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/niels-zee/?originalSubdomain=nl" target="_blank" rel="noopener">Neils’s LinkedIn profile</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://affiliate.bol.com/nl/" target="_blank" rel= "noopener">Bol.com affiliate program</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.sitedeals.nl/" target="_blank" rel= "noopener">Sitedeals.nl</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://affiliatelab.im/" target="_blank" rel= "noopener">Matt Diggity’s affiliate course</a> </li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.authorityhacker.com/courses/" target="_blank" rel= "noopener">Authority Hacker courses</a></li> </ul> Sit back, grab a coffee, and learn how to navigate the exciting world of Dutch affiliate marketing!
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Growing a Full-Service, White-Label Agency with David Kauzlaric and Erich Schaefer [The Opportuity Ep.142]
Many highly skilled SEOs and digital marketers use their expertise to build high-performing websites and other online assets. Others recognize that their skill itself is an asset that they can leverage. So they create an agency, hiring out their SEO and PPC expertise to businesses in need. But building an agency is no walk in the park. How do you rise above the noise and claim your spot in this highly competitive arena? In this episode, we sit down with two entrepreneurs who’ve walked the talk—David Kauzlaric and Erich Schaefer, the minds behind Agency Elevation. This full-service, white-label agency offers a suite of digital solutions, including SEO, PPC, Facebook Ads, and TikTok Ads. Join us as they pull back the curtain on their journey to agency success. Diving into their strategy, David and Erich unveil the blueprint of Agency Elevation's triumph. One standout element? Transparent pricing. While many agencies play the hidden-cost game, David and Erich defy the norm by showcasing their pricing upfront, fostering trust and transparency. With a 100% US-based team, Agency Elevation eliminates the hurdles of time zones and communication, ensuring swift turnarounds and effective collaboration. They also walk us through the common characteristics that successful agencies share. The most important ingredient of success? Focusing on a specific niche. According to David and Erich, <blockquote> “Niche-focused agencies are the easiest to scale because you can get instant credibility with just good branding. All you need is a good offer, good branding, and experience or results in that industry. We see guys going from zero to multiple seven figures in three or four years because they're niche focused.“ </blockquote> So, whether you’re a budding entrepreneur with dreams of agency ownership or a seasoned player aiming to amplify your agency's performance, this episode holds the key. Enjoy! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">David and Erich’s entrepreneurial journey and how they started their agency (02:09)</li> <li style="font-weight: 400;" aria-level="1">Why Agency Elevation is 100% US based (05:02)</li> <li style="font-weight: 400;" aria-level="1">How David and Erich manage to serve a high variety of niches and services (09:03)</li> <li style="font-weight: 400;" aria-level="1">How the agency is structured in order to scale and stand out from the crowd (18:11)</li> <li style="font-weight: 400;" aria-level="1">The service hierarchy that David and Erich recommend to their customers ( 22:22)</li> <li style="font-weight: 400;" aria-level="1">Why David and Erich prioritize being transparent about their pricing (25:12)</li> <li style="font-weight: 400;" aria-level="1">The common traits of successful agencies (33:24)</li> <li style="font-weight: 400;" aria-level="1">The benefits of niching down vs building a general agency (37:18)</li> <li style="font-weight: 400;" aria-level="1">David and Erich's approach to scaling sustainably (42:06)</li> <li style="font-weight: 400;" aria-level="1">Top advice for agency owners who are looking to start and grow (46:55)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to the This Week in M&A newsletter</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.agencyelevation.com/" target="_blank" rel= "noopener">Agency Elevation</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.gohighlevel.com/" target="_blank" rel= "noopener">GoHighLevel</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.facebook.com/officialdavidkauzlaric" target="_blank" rel="noopener">David’s Facebook page</a></li> </ul> Sit back, grab a coffee, and peek behind the curtain of a successful white-label agency!
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The ABCs of Rockstar Content Marketing with Philipp Schoeffmann [The Opportunity Ep.141]
With the content marketing industry constantly evolving, it’s easy to get caught up chasing the latest trends and forget about the basic principles that form a strong marketing foundation. This week’s guest, Philipp Schoeffmann, joins us to explain how to build on those basics to turbocharge your marketing. Philipp is a 20-year marketing veteran. He has not only lit up the stage as the charismatic host of the Affiliate Worlds conferences, but he is also the pioneer behind Reals, a service that repurposes your existing video content into engaging clips that boost your brand’s authority. Philipp sits down with Greg to explain why marketers need to avoid shiny object syndrome and instead focus on the core ingredients of marketing mastery. Before you can expect to successfully market to your audience, you need to understand what drives them. What makes them tick? What keeps them up at night? Armed with this knowledge, you can create attractive offers and impactful content that really resonates with consumers and keeps them coming back for more. The good news is that creating powerful content doesn’t have to be a grueling process. With the right structure in place and a little help from AI, creating high-quality content at scale is easy as pie. Another way to save time and money on content creation is to lean into the power of user-generated content. According to Philipp, <blockquote> “User-generated content is definitely the way to go. In general, you can expect your traffic to be maybe a fourth in terms of cost. CPMs are a lot lower. Engagement rates are four or five times higher. And you just build up a lot of trust. So user-generated content gets you better buyers at a cheaper cost.” </blockquote> If your marketing feels tired and lackluster, listen in to Philipp’s top-notch advice on how to create content that really packs a punch! As an added bonus, Philipp is offering our podcast listeners a 20% discount on his Reals service. Head over to the Reals website (linked below) to learn more! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Philipp walks us through his 20-year journey in online business (04:22) </li> <li style="font-weight: 400;" aria-level="1">How the marketing industry has changed over the last 20 years (09:30)</li> <li style="font-weight: 400;" aria-level="1">How to create value in your marketing (12:59)</li> <li style="font-weight: 400;" aria-level="1">Why content is still king in 2023 (19:30)</li> <li style="font-weight: 400;" aria-level="1">How to structure your content so that it is not a time killer (26:29)</li> <li style="font-weight: 400;" aria-level="1">The anatomy of what makes a good short video (36:18)</li> <li style="font-weight: 400;" aria-level="1">How brands can encourage the creation of user-generated content(49:27)</li> <li style="font-weight: 400;" aria-level="1">How Phillipp uses AI to create content (53:33)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to the This Week in M&A newsletter</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.wearereals.com/ultimate-clips" target="_blank" rel= "noopener">Reals</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8" target="_blank" rel="noopener">$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://elevenlabs.io/" target="_blank" rel= "noopener">ElevenLabs</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.descript.com/" target="_blank" rel= "noopener">Descript</a></li> </ul> Sit back, grab a coffee, and learn the secret to mastering content marketing in 2023 and beyond!
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Supercharge Your Shopify SEO: How to Outrank Your Competitors with Benjamin Golden [The Opportunity Ep.140]
Shopify store owners have a whirlwind of responsibilities like managing supply chains, keeping tabs on inventory levels, and staying ahead in a competitive market. It's no wonder that SEO often takes a backseat. In the race for quick results, many sellers lean towards paid advertising, but this week’s guest believes that SEO is the real game-changer that will set the stage for skyrocketing sales. Benjamin Golden is the founder of GoldenWeb, an SEO agency focused on scaling Shopify brands through SEO. In this episode, Benjamin explains that while paid ads might offer instant gratification, they are no match for the steady and sustainable stream of traffic that SEO can bring to your Shopify store. He walks us through the first steps to kickstart a thriving Shopify SEO strategy, the crucial role the backlinks play in eCommerce SEO, and how to strike the perfect balance between paid ads and organic traffic. Benjamin also shares his views on how AI will affect the eCommerce and SEO industries, explaining, <blockquote> “I think AI will affect every single business, but not in the way that people think. I like to compare it to the gold rush. It wasn’t everyone that was digging up and mining gold that got rich. It was the people selling the shovels. The same thing will happen with AI. Everyone is rushing into building the next AI tool, and some of those businesses will succeed and do well, but that's going to get very saturated, very fast. The people that will really benefit from AI are the ones that learn how to properly integrate AI into their business.’ </blockquote> Finally, Benjamin explains the unique advantages of buying online businesses as an agency owner, using the resources, internal processes, and industry connections the agency has developed to fast-track growth. If you're an eCommerce store owner then listen up, because this episode is filled with actionable insights and expert tips that will supercharge your store's SEO and sales. <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Benjamin’s background and how he became involved in SEO (03:08)</li> <li style="font-weight: 400;" aria-level="1">Why Benjamin chose to focus on SEO specifically for Shopify stores (05:27)</li> <li style="font-weight: 400;" aria-level="1">How eCommerce SEO differs from affiliate SEO (09:38)</li> <li style="font-weight: 400;" aria-level="1">The first steps of a successful Shopify SEO strategy (14:47)</li> <li style="font-weight: 400;" aria-level="1">The crucial role backlinks play in eCommerce SEO (20:17)</li> <li style="font-weight: 400;" aria-level="1">How to allocate your marketing budget between paid ads and SEO (27:34)</li> <li style="font-weight: 400;" aria-level="1">Common SEO mistakes that eCommerce store owners make (32:37) </li> <li style="font-weight: 400;" aria-level="1">Why Benjamin believes AI is like the gold rush (37:48)</li> <li style="font-weight: 400;" aria-level="1">The reason Benjamin decided to diversify his income by buying a SaaS business (46:55)</li> <li style="font-weight: 400;" aria-level="1">The benefits of buying online businesses as an agency owner (50:37)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to the This Week in M&A newsletter</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://goldenweb.net/" target="_blank" rel= "noopener">GoldenWeb</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://ahrefs.com/" target="_blank" rel="noopener">Ahrefs</a></li> </ul> Sit back, grab a coffee, and learn how to propel your Shopify store to unparalleled heights using the power of SEO!
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Building a Successful SaaS Business with a Focus on Lifestyle over Growth with Jesse Hanley [The Opportunity Ep.139]
The entrepreneurial journey is an adventure filled with twists and turns. It's normal to try different paths before discovering what brings out the best in you – be it the right niche, a lucrative business model, or a monetization strategy. Yet, the allure of rapid growth can tempt entrepreneurs to abandon their hard-earned lessons and happiness for the sake of expansion. Aware of this common pitfall, Jesse Hanley has prioritized calm over growth when building his new business, Bento. Bento was born out of Jesse’s desire to learn how to code and to solve common problems he saw firsthand through his marketing agency. What began as analytics and ad tracking software soon morphed into an email automation platform as Jesse pulled threads, experimented, and refined his vision. As the business grew, Jesse sold his agency so that he could devote all of his time and energy to Bento. In this episode, we explore the organic growth of Bento and dive deeper into Jesse’s desire to keep his business small. Jesse explains the dangers of a growth-at-all-costs mentality and walks us through how he has structured Bento to remain small but powerful in a competitive niche. Lastly, Jesse explains that his “keep it simple” philosophy also extends to email marketing. According to Jesse, <blockquote> “If you want to grow your business, send more emails. The people who make the most money are those who are sending emails every single day with simple, well-communicated offers. Just send more emails, run your ads, and keep it simple.” </blockquote> This episode goes beyond the usual business and marketing techniques, taking a closer look at the entrepreneurial mindset and how goals and ideologies shift over the course of your business journey. This no holds barred, honest discussion is one for the books. Enjoy! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Jesse’s background and entrepreneurial journey so far (02:40)</li> <li style="font-weight: 400;" aria-level="1">How the sale of Jesse’s agency spurred on the growth of Bento (03:17)</li> <li style="font-weight: 400;" aria-level="1">Building a “calm” business that doesn’t chase growth at all costs (10:20)</li> <li style="font-weight: 400;" aria-level="1">The origins of Bento and how it stands out from the crowd (21:09)</li> <li style="font-weight: 400;" aria-level="1">How Jesse structured Bento’s pricing as the company grew (33:55)</li> <li style="font-weight: 400;" aria-level="1">The marketing techniques Jesse uses to brow Bento’s brand awareness (43:17)</li> <li style="font-weight: 400;" aria-level="1">Why Jesse wants to keep Bento small (45:17)</li> <li style="font-weight: 400;" aria-level="1">How to get better at email marketing (57:14)</li> <li style="font-weight: 400;" aria-level="1">Jesse’s advice to aspiring digital entrepreneurs (59:44)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcasts</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li aria-level="1"><a href= "https://info.empireflippers.com/twima-subscribe">Subscribe to the This Week in M&A newsletter</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://bentonow.com/" target="_blank" rel="noopener">Bento</a></li> </ul> Sit back, grab a coffee, and learn the benefits of growing your business at a sustainable and steady pace.
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World Class: Creating a Foreign Language Content Strategy with Azedine Djedid [The Opportunity Ep.138]
Wouldn’t it be great to travel back 10 years into the past and take advantage of a younger SEO market with all the knowledge you have now? Well, as it turns out, Azedine Djedid has figured out how to do exactly that. Azedine is an SEO expert who has built and grown more than 20 successful websites in Italian, French, and Spanish. According to Azedine, <blockquote> “The non-English SEO market is 10 years behind the English market in many cases, so it's easier to get into and it's easier to rank for keywords or rank for topics, even when it comes to eCommerce.” </blockquote> In this episode, Azedine joins us to reveal the blueprints for success when it comes to creating a foreign language content strategy. He explains how consumer habits differ in various parts of the world, and how to adapt your content strategy to suit these cultural differences. He also reveals the best emerging markets for foreign SEO, including Brazil, Mexico, and Saudi Arabia. Azedine explains why he chooses to build many of his sites on expired domains, and why he focuses on strong branding and a high DR when shopping for these domains. Azedine has also sold five of his foreign language sites so far and sheds light on the process of selling a non-English site and the benefits of using a broker to help you sell your online business. With the SEO market becoming more saturated and competitive by the day, foreign language sites present a unique opportunity to enter emerging SEO markets and take advantage of their future growth. If you’re searching for ways to get ahead in the world of SEO, then don’t miss a minute of this informative episode! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Azedine’s background and the opportunities in foreign SEO (02:16)</li> <li style="font-weight: 400;" aria-level="1">Azedines advice for starting a site in a foreign language (08:50)</li> <li style="font-weight: 400;" aria-level="1">How to maximize CTAs on a foreign language site (17:00)</li> <li style="font-weight: 400;" aria-level="1">How different consumer habits impact monetization and strategy (21:02)</li> <li style="font-weight: 400;" aria-level="1">The challenges of foreign SEO (25:07)</li> <li style="font-weight: 400;" aria-level="1">The characteristics Azedine looks for in an aged domain (28:50)</li> <li style="font-weight: 400;" aria-level="1">Where foreign audiences go to search for products to purchase (37:58)</li> <li style="font-weight: 400;" aria-level="1">How to use AI to grow your foreign language site (40:25)</li> <li style="font-weight: 400;" aria-level="1">The process of selling a foreign language site (46:40)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/azedinedjedid/" target="_blank" rel= "noopener">Azedine’s LinkedIn</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://ahrefs.com/" target="_blank" rel="noopener">Ahrefs</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.awin.com/" target="_blank" rel="noopener">Awin</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://ads.google.com/home/tools/keyword-planner/" target= "_blank" rel="noopener">Google Keyword Planner</a></li> </ul> Sit back, grab a coffee, and learn how to create high-performing content for foreign language websites!
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Profitable Partnerships: Using Joint Ventures to fuel your business success with Ace Chapman [The Opportunity Ep.137]
Entrepreneurship can be a lonely journey. Many business owners feel like it's them against the world, and that they alone should have all the answers. But as the saying goes, “many hands make light work”, and partnerships are often an overlooked secret to success when it comes to growing your business. As promised Ace Chapman is back, and this time he joins us to discuss the many benefits of joint ventures. According to Ace, <blockquote> “Everything you want for your business, somebody else already has. They've got customers that you want, they have talent that you want, they have the technology, the income, whatever that thing is. By structuring partnerships with those people or buying their business from them, you can gain access to the things you want without having to create them from scratch yourself.” </blockquote> Ace shares how he has used joint ventures to reduce costs in his businesses. He explains how to identify and build relationships with valuable investors and partners, and how to establish trust when negotiating a partnership. We discuss how strategic alliances can help business owners buy and own important resources like traffic sources and audience data, instead of simply “renting” them from a third party. Ace also gives us a behind-the-scenes look at what he has been up to in the private equity space and his goal of “investing like the wealthy.” Ace Chapman is a wizard when it comes to business acquisitions and strategic growth partnerships, so don’t miss a second of this insightful interview! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">The hidden benefits of joint ventures (04:45)</li> <li style="font-weight: 400;" aria-level="1">The differences between joint ventures and affiliate/ referral programs (15:20)</li> <li style="font-weight: 400;" aria-level="1">How to establish trust in a joint venture (18:15)</li> <li style="font-weight: 400;" aria-level="1">What Ace has been up to in the fundraising and private equity space (21:07)</li> <li style="font-weight: 400;" aria-level="1">How Ace has structured his private equity fund (29:57)</li> <li style="font-weight: 400;" aria-level="1">Ace walks us through an example of reducing costs through joint ventures (40:53)</li> <li style="font-weight: 400;" aria-level="1">Ace’s advice to beginners who want to start their own private equity fund (43:15)</li> <li style="font-weight: 400;" aria-level="1">The bigger the business the bigger the opportunity (46:09)</li> <li style="font-weight: 400;" aria-level="1">The average hold length for the businesses in Ace’s fund (50:40)</li> <li style="font-weight: 400;" aria-level="1">How to source investors for your own private equity fund (1:00:08)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://acechapman.ck.page/130111ff36" target="_blank" rel= "noopener">SoloConglomerate.com</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.amazon.com/Predators-Ball-Burnham-JunkBond-Raiders/dp/0140120904" target="_blank" rel="noopener">Predator’s Ball by Connie Bruck</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.amazon.com/Killing-Sacred-Publishing-Writers-Guide/dp/0615959512" target="_blank" rel="noopener">Killing the Sacred Cows of Publishing by Dean Wesley Smith</a></li> </ul> Sit back, grab a coffee, and learn how joint ventures can accelerate your business growth! 
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From Algorithms to Artistry: The Birth of an AI Writing Tool with Matt Zimmerman [The Opportunity Ep.136]
The keyboard is mightier than the sword. AI-powered writing tools are making it easier than ever to create quality content at scale. Yet, with the market flooded by a deluge of AI-backed software, finding the perfect tool for your needs can be tough. Plus, once you discover a tool that suits your needs, mastering how to use it effectively is often a roadblock to success. It was while he was learning the ins and outs of one of these tools that Matt Zimmerman was inspired to create an AI writer of his own. Matt is the founder of ZimmWriter, a unique, AI-powered tool that allows you to harness the power of AI in thousands of applications and websites, whether it be WordPress, LinkedIn, or Google Docs. In this episode, Matt gives us a behind-the-scenes look at what it’s like to create an AI writer from scratch. He discusses the difficulties he ran into with backend prompting, and what separates ZimmWriter from all of the other tools on the market. Matt has built a strong community around ZimmWriter, and this open line of communication has shaped the tool's evolution. Through the community, he receives invaluable feedback about what his audience likes and dislikes, bugs they’ve spotted in the software, and suggestions about new features that they would like to see added to the tool. Matt also discusses the pros and cons of using AI writers and explains the best way to use AI to enhance your content creation. According to Matt, <blockquote> “AI is like a hammer. It’s just another tool in your toolbox. It can help you do your job faster, and you can do a lot of fine craftsmanship with it. But, like any other tool, you have to learn how to use it properly. You need the right training before you can expect good results.” </blockquote> In a world where the keyboard reigns supreme, learning how to effectively leverage AI in your content creation is crucial, so don’t miss out on a second of this episode! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Matt walks us through his background and the inspiration behind ZimmWriter (03:19)</li> <li style="font-weight: 400;" aria-level="1">What sets ZimmWriter apart from other Ai writing tools (11:08) </li> <li style="font-weight: 400;" aria-level="1">How community feedback influenced the development of ZimmWriter (16:55)</li> <li style="font-weight: 400;" aria-level="1">The difficulties of backend prompting for AI tools (19:58)</li> <li style="font-weight: 400;" aria-level="1">How Matt is slowly growing his Zimmwriter team (28:34)</li> <li style="font-weight: 400;" aria-level="1">Marketing ZimmWriter and growing a Facebook community (30:58)</li> <li style="font-weight: 400;" aria-level="1">Matt’s plans for the future of ZimmWriter (34:07)</li> <li style="font-weight: 400;" aria-level="1">The pros and cons of using AI writing tools (40:18)</li> <li style="font-weight: 400;" aria-level="1">Matts's thoughts on AI replacing people’s jobs (48:29)</li> <li style="font-weight: 400;" aria-level="1">The best way to incorporate ZimmWriter into your writing workflow (51:05)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.rankingtactics.com/zimmwriter/" target="_blank" rel= "noopener">ZimmWriter</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.getprompted.ai/subscribe" target="_blank" rel= "noopener">Matt’s GetPrompted newsletter</a></li> </ul> Sit back, grab a coffee, and peek behind the curtain to see what goes into creating an AI-powered writing tool! 
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Zero Down, Limitless Potential: Buying Businesses with Creative Financing with Roland Frasier [The Opportunity Ep.135]
As a rule of thumb, larger businesses tend to be more established, more stable, and come with better infrastructure than smaller businesses. But they also cost more, creating a barrier to entry for entrepreneurs who are looking to make the most of the benefits of buying large businesses. However, Roland Frasier discovered that the barrier can be overcome with some clever, creative financing. Roland is a serial entrepreneur who is renowned for his unique approach to leveraged buyouts and no-money-down financing. In fact, he has created 226 creative financing strategies that buyers can use to purchase a business with little or no money down. In this episode, Roland joins us to discuss the various levers buyers can pull to reduce the amount of cash they need to put into their acquisitions. He starts off by breaking down the characteristics buyers should look for in a business, and the common mistakes that often trip buyers up. He then outlines a few of his no-money-down strategies, including seller financing, supplier financing, using the business’ credit card reserves, inventory consignment, asset-based lending, management financing, and many more. He also explains the importance of setting up an SPV to protect your personal assets and credit when structuring these deals. Roland also reveals how to spot a good deal and the best way to approach negotiations. According to Roland, “The biggest thing people do wrong when negotiating is that they think of it as a win or lose. I like to think of it as a collaboration. We, the buyers, are collaborating to get you, the seller, the best price we can get you. Or at least as close to the price you want in a way that also works for me. So we're on the same team.” If you want to learn how to gain access to bigger business acquisitions without having to put more money down, then you’ve come to the right place! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Roland shares his background and entrepreneurial journey (02:34)</li> <li style="font-weight: 400;" aria-level="1">How to identify a good business from a bad business (05:51)</li> <li style="font-weight: 400;" aria-level="1">Remaining involved in a business that you’ve sold (11:43)</li> <li style="font-weight: 400;" aria-level="1">The common mistakes people make when buying businesses (19:33)</li> <li style="font-weight: 400;" aria-level="1">How representations and warranties are used in acquisitions ( 22:04)</li> <li style="font-weight: 400;" aria-level="1">The strategies Roland uses for creative no-money-down deals (27:19)</li> <li style="font-weight: 400;" aria-level="1">Why business owners shouldn’t be afraid to raise their prices (39:07)</li> <li style="font-weight: 400;" aria-level="1">How Roland juggles all of the businesses he has acquired (41:32)</li> <li style="font-weight: 400;" aria-level="1">Buying media business to gain more leads (43:35)</li> <li style="font-weight: 400;" aria-level="1">Roland’s tips for being an effective negotiator (50:20)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://podcasts.apple.com/us/podcast/business-lunch/id1442654104" target="_blank" rel="noopener">Business Lunch with Roland Frasier</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805" target="_blank" rel="noopener">Never Split the Difference by Chris Voss</a></li> </ul> Sit back, grab a coffee, and learn how to get creative with no-money-down financing!
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A Blue Ocean Opportunity: How to Cash In on an Investment Revolution with Kyle Kuderewski [The Opportunity Ep.134]
The early bird catches the worm. This is particularly true when it comes to investing. Early adopters often reap the biggest rewards. But if spotting a good investment before the business really takes off was that easy, everyone would do it. You need to find a business with a first-mover advantage. One that operates in a blue ocean. A business that has already established proof of concept in the short time they've been operational. A business like WebStreet. In this week’s episode, we are joined by Kyle Kuderewski, the Operations Manager at WebStreet. Kyle joins us to discuss Webstreet’s exciting new investment opportunity - the chance to invest directly into WebStreet itself and become an early adopter of a business at the forefront of an investing revolution. Kyle breaks down the need-to-know terms of the investment, the benefits that investors can expect to receive, and how this opportunity differs from WebStreet’s normal investment rounds. According to Kyle, <blockquote> “The big difference between this and investing in a normal round is it's a growth play versus an income play. With the normal rounds, you receive income through quarterly cash distributions. With this new investment, you actually own an equity stake in Web Street as a company and benefit from the growth of the business. If you think about it, you're owning a piece of all those other businesses we’re investing in” </blockquote> Kyle goes on to explain how WebStreet plans to spend the growth capital raised (growing their audience and adding all the bells and whistles to their platform). He also announces the introduction of WebStreet’s WeFunder campaign, an investment opportunity that allows non-accredited investors to get in on the action. If you want to be an early adopter instead of a bystander, listen to this episode to learn how you can take advantage of this rare investment opportunity! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">An update on WebStreet’s progress since separating from Empire Flippers (03:34)</li> <li style="font-weight: 400;" aria-level="1">The exciting new investment opportunities available through WebStreet (07:39)</li> <li style="font-weight: 400;" aria-level="1">How WebStreet plans to use the growth capital raised (10:38)</li> <li style="font-weight: 400;" aria-level="1">The investment terms for WebStreet’s direct investment round (11:36)</li> <li style="font-weight: 400;" aria-level="1">A closer look at how WebStreet’s funds are operated (17:54)</li> <li style="font-weight: 400;" aria-level="1">What a liquidity event would look like for one of the investment funds (25:43)</li> <li style="font-weight: 400;" aria-level="1">WebStreet's WeFunder campaign- a non-accredited investor crowdfunding option (30:42)</li> <li style="font-weight: 400;" aria-level="1">The types of people who are investing in WebStreet and its funds (33:07)</li> <li style="font-weight: 400;" aria-level="1">The ripple effects that fractional investments may have on the industry (38:43)</li> <li style="font-weight: 400;" aria-level="1">Trends Kyle has spotted in different monetizations throughout the industry (44:45)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://webstreet.co/" target="_blank" rel="noopener">WebStreet</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://form.growform.co/go/64123ea195d2cd000b0f78d6" target= "_blank" rel="noopener">WebStreet investor application form</a></li> </ul> Sit back, grab a coffee, and learn how you can own a piece of the upcoming investing revolution!
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Growing Your Affiliate Site into an Online Media Empire with Gael Breton [The Opportunity Ep.133]
Building an affiliate site is a great way to earn money online. But if you really want to maximize your profits, you need to scale your business beyond affiliate revenue. In this week’s episode, we interview someone who has done just that and has built a thriving business around teaching others how to replicate his success. Gael Breton, the co-founder of Authority Hacker, joins us to share how he turned a simple educational website into the giant that is Authority Hacker today. He shares valuable tips on how to grow your affiliate site by branching out into different monetizations, adding profit maximizers to your offering, and using the right tone in your sales messaging. He reveals why business owners should avoid becoming the face of their brand and how he is earning back his time by training AI to manage his schedule. He also explains how to adjust your pricing as your business grows. According to Gael, <blockquote> “In terms of pricing, charge more than you think you could. Think about what you would charge and add 30% or 40% to that. You will make less sales, but you will probably make more profit and that's all that matters in the end. Building a loyal audience is really the key. They'll be willing to pay whatever the price is for what you're selling as long as you provide value.” </blockquote> Finally, Geal discusses the pros and cons of building websites on expired domains, before he and Greg debate AI’s impact on the future of SEO. Gael is a fountain of knowledge, so whether you are new to the affiliate marketing space, or you’re searching for ways to grow your existing affiliate business, this episode is exactly what you’ve been looking for! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Gael shares the background story behind Authority Hackers (03:00)</li> <li style="font-weight: 400;" aria-level="1">The obstacles Gael faced while building the Authority Hacker courses (08:38)</li> <li style="font-weight: 400;" aria-level="1">Why business owners should avoid becoming the face of their business(10:51)</li> <li style="font-weight: 400;" aria-level="1">Gael's new experiment: training an AI to be his new VA to gain his time back (15:44)</li> <li style="font-weight: 400;" aria-level="1">How Authority Hacker structured their course pricing as their business grew (19:34)</li> <li style="font-weight: 400;" aria-level="1">The effectiveness of profit maximizers and to add them to your business (25:03)</li> <li style="font-weight: 400;" aria-level="1">Using the right tone in your sales messaging (30:04)</li> <li style="font-weight: 400;" aria-level="1">The future of Authority Hacker (34:35)</li> <li style="font-weight: 400;" aria-level="1"> The core elements beginners should focus on when building their first affiliate site (38:30)</li> <li style="font-weight: 400;" aria-level="1">Gael’s experience building sites on fresh domains vs expired domains (45:02)</li> <li style="font-weight: 400;" aria-level="1">Gael’s view on the future of SEO (54:15)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.authorityhacker.com/" target="_blank" rel= "noopener">Authority Hacker</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.buybackyourtime.com/" target="_blank" rel= "noopener">Buy Back Your Time by Dan Martell</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://brandsnap.ai/" target="_blank" rel="noopener">BrandSnap.ai</a></li> </ul> Sit back, grab a coffee, and learn how to expand your website beyond affiliate revenue!
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The Art of Building Profitable Content Sites in a Foreign Language with Taylor Kimball [The Opportunity Ep.132]
Did you know there are over 31 million active bloggers in the United States alone? With the growing popularity of monetizing content sites, the SEO market is becoming increasingly saturated, making it harder to achieve success. However, outside the borders of the intense competition in English language SEO, there lies a treasure trove of opportunities in foreign markets. Enter Taylor Kimball, an SEO expert who has taken full advantage of this untapped potential. Taylor operates sites in both Thai and Portuguese - two languages that he does not speak. In this episode, Taylor guides us through the process of operating foreign language sites. We dive into the differences in audience behavior, the accessibility of reliable affiliate and display advertising partners, and why Taylor thinks backlinks are less important in foreign language sites. Taylor shares the secret to successfully operating a site in a language you don't speak: assembling a stellar team to handle site operations and content production. According to Taylor, <blockquote> “In my experience, buying a foreign language site isn’t so much about the site itself, but rather the team behind it. You’ll need to find people who are fluent in that language and familiar with the culture. Foreign SEO is about partnerships with key people.” </blockquote> With this team structure in place, Taylor can concentrate on creating growth strategies. Speaking of strategies, Taylor reveals that non-English SEO often lags behind the English-speaking market, presenting SEO professionals with access to competitive niches and the opportunity to implement techniques that might not be effective in the English-speaking realm. There’s a whole world of SEO success just waiting to be tapped into! If you want to capitalize on this opportunity, then don’t miss a minute of this episode. It is jam-packed with useful tips and tricks that you can use to replicate Taylor's success in foreign language SEO. <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Taylor’s background and how he ended up in foreign SEO (02:55)</li> <li style="font-weight: 400;" aria-level="1">Why foreign SEO gives you access to often competitive niches (07:24)</li> <li style="font-weight: 400;" aria-level="1">How Taylor finds operators for his foreign language sites (09:39)</li> <li style="font-weight: 400;" aria-level="1">The differences in audience behavior on foreign language sites (13:59)</li> <li style="font-weight: 400;" aria-level="1">Affiliate opportunities and conversions on foreign vs English languages sites (17:21)</li> <li style="font-weight: 400;" aria-level="1">How Taylor uses AI to help him write his content (21:41)</li> <li style="font-weight: 400;" aria-level="1">The importance of backlinks in foreign SEO and how Taylor constructs his backlink profile (25:219)</li> <li style="font-weight: 400;" aria-level="1">Taylor's advice to anyone starting or buying their own foreign language site (31:21)</li> <li style="font-weight: 400;" aria-level="1">How to analyze a foreign SEO site (35:49)</li> <li style="font-weight: 400;" aria-level="1">The trends Taylor sees taking place in the foreign SEO market (42:50)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://koala.sh/writer" target="_blank" rel= "noopener">Koala Writer</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.youtube.com/watch?v=g_8zlXLjfqU" target="_blank" rel= "noopener">Julian Goldie video</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.rankingtactics.com/zimmwriter/" target="_blank" rel= "noopener">Zimmwriter</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://authority.builders/blog/how-to-get-started-with-foreign-seo/" target="_blank" rel="noopener">Will Tribe Foreign SEO article</a></li> </ul> Sit back, grab a coffee, and learn how to successfully operate a foreign language content site!
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Playing the Long Game: Building a 30-Year Private Equity Fund with Brent Beshore [The Opportunity Ep.131]
Private equity is a fast-paced game. You buy a business and often only have two to five years' worth of investor capital to improve the business before you need to sell it for a profit. This doesn’t give you a lot of time to make meaningful improvements and often results in changes that destabilize the business long term. That’s why Brent Beshore decided to turn the concept of private equity on its head. Brent is the founder of Permanent Equity, a PE firm that invests in family-held businesses. The twist? Brent has no intention of selling the businesses. Forget two to five years, he works with a 30-year time horizon. He also uses no debt in his acquisitions and takes zero fees or reimbursements. Instead, he splits the cash flow that the business earns, putting his firm, the investors, and the family that owns the business on equal footing. This almost indefinite timeline, and the fact that he doesn't have a debt looming over his head, means Brent has the freedom to grow the businesses sustainably and with everyone’s best interests at heart. In this episode, Brent joins us to share his unique take on private equity. He explains how he built his funds with longevity in mind, and why he steered away from the traditional private equity approach to debt. According to Brent, <blockquote> “Buying a business with debt means you have to sacrifice cash flow every month to repay that debt. That gives you less flexibility to reinvest back in the business. Less flexibility to grow. And when things get hard, which they will, it forces you to make decisions that are not in the long-term best interest of the company.” </blockquote> Brent also explains why he has chosen to be industry agnostic, focusing instead on “adolescent businesses” that offer lots of opportunities to make improvements. Finally, Brent shares advice on how entrepreneurs can replicate his success, explaining, <blockquote> “There's a lot of opportunity in the private equity space. But it's gonna be a lot of hard work and a lot of stress. You need to prepare yourself for that and give yourself enough lead time to be choosy. If you're starting from a dead stop, you should give yourself three years of runway full-time to find the right business, buy it, and start to operate it.” </blockquote> If you want to build a portfolio of business but are put off by the traditional private equity model, then Brent’s unconventional approach may be just what you are looking for! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Brent shares how he accidentally stumbled into business ownership (02:45)</li> <li style="font-weight: 400;" aria-level="1">The obstacles Brent faced when acquiring his initial business (09:28)</li> <li style="font-weight: 400;" aria-level="1">How buying that first business inspired Brent to grow his portfolio (12:13)</li> <li style="font-weight: 400;" aria-level="1">The story behind Brent’s unique fund structure (15:22)</li> <li style="font-weight: 400;" aria-level="1">The makeup of Brent’s business portfolio (20:10)</li> <li style="font-weight: 400;" aria-level="1">How Brent calculates the value of a business (31:01)</li> <li style="font-weight: 400;" aria-level="1">Brent’s due diligence process (33:51)</li> <li style="font-weight: 400;" aria-level="1">Why Brent chooses to purchase businesses without debt (36:07)</li> <li style="font-weight: 400;" aria-level="1">How Brent approaches growing a business after acquisition (39:59)</li> <li style="font-weight: 400;" aria-level="1">How Brent structured his team to manage such a large portfolio of businesses (43:13)</li> <li style="font-weight: 400;" aria-level="1">Brent’s advice on how entrepreneurs can replicate his success (48:31)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.permanentequity.com/" target="_blank" rel= "noopener">Permanent Equity</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.permanentequity.com/the-messy-marketplace" target= "_blank" rel="noopener">The Messy Marketplace</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://twitter.com/BrentBeshore?s=20" target="_blank" rel= "noopener">Brent’s Twitter</a></li> </ul> Sit back, grab a coffee, and learn how to reap the benefits of private equity without the traditional constraints!
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Maximizing Display Ad Revenues by Owning Your Ad Inventory with Kean Graham [The Opportunity Ep.130]
Display advertising is a powerful monetization, but many website owners miss out on extra profits and growth by treating display ads as a “set and forget” addition to their site. Recognizing this untapped potential, Kean Graham created MonetizeMore, a platform that increases ad revenues by using auction technology to find the advertisers willing to pay the most for your ad placement. They also offer a suite of tools that helps publishers analyze their revenue stats and detect and block invalid traffic. In this episode, Kean joins us to shed light on the state of the display advertising industry in 2023. We discuss the challenges publishers are currently facing, including how market changes have impacted RPMS, and how AI will affect organic traffic. Kean also dives into some of the pitfalls that many publishers are unaware of. He reveals the dangers of bot traffic attacks and explains how invalid traffic can be a silent killer for your site. Kean also explains how many black box companies gatekeep your ad inventory, and how owning that inventory is the key to unlocking exponential growth for your site. According to Kean, <blockquote> “Your ad inventory is a wealth of data that you can use to sell directly to advertisers, access premium RPMS, or create brand partnerships. So If you really want to grow your site to ambitious levels, it’s vital to partner with companies that believe in transparency and ad inventory ownership.” </blockquote> If you want to take control of your ad revenues and propel your site to new heights, then don’t miss a minute of this episode! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Kean’s background and info about MonetizeMore(02:33)</li> <li style="font-weight: 400;" aria-level="1">How MonetizeMore uses AI tech to detect bots and invalid traffic (04:07) </li> <li style="font-weight: 400;" aria-level="1">How competitors use bots traffic attacks and how to protect yourself (08:44)</li> <li style="font-weight: 400;" aria-level="1">The challenges that publishers are currently facing (17:25)</li> <li style="font-weight: 400;" aria-level="1">Strategies publishers can use to grow their revenue (22:33)</li> <li style="font-weight: 400;" aria-level="1">The data points you can gain access to by owning your ad inventory (30:50)</li> <li style="font-weight: 400;" aria-level="1">How large publishers diversify their traffic sources (33:29)</li> <li style="font-weight: 400;" aria-level="1">Kean’s take on the effect AI will have on Google Search (36:13)</li> <li style="font-weight: 400;" aria-level="1">The stepping stones for growth in 2023 (41:05)</li> <li style="font-weight: 400;" aria-level="1">How Kean keeps innovating after so long in the industry (46:00)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.monetizemore.com/" target="_blank" rel= "noopener">MonetizeMore</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://openai.com/blog/chatgpt" target="_blank" rel= "noopener">ChatGPT</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/monetizemore/" target="_blank" rel= "noopener">Kean’s LinkedIn</a></li> </ul> Sit back, grab a coffee, and learn how to accelerate your site’s growth using your display advertising inventory.
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The Insider’s Guide to Buying Businesses with No Money Down with Jonathan Jay [The Opportunity Ep.129]
Buying a business is a great way to skip the queue and jump straight into generating revenue. That said, purchasing a profitable business isn’t cheap. But what if there was a way to buy a business by leveraging the business’s assets and cash flow to fund the acquisition? This clever approach is how Jonathan Jay buys businesses with no money down. Jonathan is a serial business buyer and the founder of Dealmakers.co.uk where he teaches people to buy businesses without risking their own capital. In this episode, Jonathan joins us to explain his approach to no-money-down financing, diving into the types of businesses that are ideal for this strategy and how to structure the acquisition using the business’ cash flow. He reveals the common mistakes buyers make and explains which characteristics first-time buyers should look for in a business. According to Jonathan, <blockquote> “I encourage everyone to make your first acquisition a multimillion revenue acquisition. Go for the bigger businesses because you'll make more money. They're easier to finance, they're easier to buy. They run themselves better. They don't need you because bigger businesses have management in place already.” </blockquote> Jonathan also shares behind-the-scenes details of his pandemic buying spree, where he purchased 48 nursery school businesses in 37 months. He shares the challenges that he encountered along the way as well as the important lessons he learned, including: <blockquote> “Buying a business is not about the business that you will own, but the person that you become in the process. You become a far more confident person. You become a better business person. You become a better negotiator. You become a more creative thinker when you buy a business. So don't just think about the business, think about the person you’ll become in the process.” </blockquote> If you’d like to learn an alternative way of buying a profitable business that doesn't require millions of dollars, then look no further. This episode is packed full of useful no-money-down acquisition knowledge and tips from a seasoned business buyer! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Jonathan gives us a brief look into his entrepreneurial background (02:30)</li> <li style="font-weight: 400;" aria-level="1">The mistakes Jonathan made buying 48 businesses during the pandemic (04:56)</li> <li style="font-weight: 400;" aria-level="1">The characteristics Jonathan looks for in a business (07:13)</li> <li style="font-weight: 400;" aria-level="1">The types of businesses that are ideal for no-money-down financing (09:55)</li> <li style="font-weight: 400;" aria-level="1">Buying a business with a positive cash flow is key for no-money-down financing (12:48)</li> <li style="font-weight: 400;" aria-level="1">How Jonathan structured his acquisitions using the business’ cash flow (17:23)</li> <li style="font-weight: 400;" aria-level="1">Why Jonathan uses direct mail to source his acquisitions (26:54)</li> <li style="font-weight: 400;" aria-level="1">The common mistakes business buyers make (30:42)</li> <li style="font-weight: 400;" aria-level="1">The types of businesses that are difficult to finance (34:03)</li> <li style="font-weight: 400;" aria-level="1">The best piece of professional advice Jonathan has ever been given or heard (36:41)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.youtube.com/@theDealmakers" target="_blank" rel= "noopener">Jonathan’s YouTube channel</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://podcasts.apple.com/gb/podcast/business-buying-strategies-from-the-dealmakers-academy/id1369703084" target="_blank" rel="noopener">Jonathan’s podcast</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://learn.dealmakers.co.uk/yt-workshop-access" target="_blank" rel="noopener">Jonathan’s workshop</a></li> </ul> Sit back, grab a coffee, and learn how to buy a business without spending a large lump sum of money!
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Using Business Acquisitions to Build the Life You Want with Ace Chapman [The Opportunity Ep.128]
Success is not final. This is particularly true in business where failure is all too common. It’s an entrepreneur's mindset and their ability to recognize failure as a necessary stepping stone to success that helps them overcome the challenges they may face. Ace Chapman experienced this first-hand. He bought his first business for $70K and successfully grew it to where he was receiving 7-figure purchase offers from interested buyers. Then the business collapsed as a result of the dot-com crash. He was ready to brand himself a failure when a mentor reminded him that simply owning a business isn’t the endgame. Businesses are disposable assets that you can leverage to build wealth and your ideal lifestyle. This revelation ignited Ace’s passion for buying businesses, and 20 years later he has been involved in more than 200 acquisitions. In this episode, Ace sheds light on his entrepreneurial journey and explains why your business should always be for sale. According to Ace, <blockquote> “There are two ways to approach a business. You can give your life to the business or the business can give you life. Instead of thinking of your business as your legacy, think of it as a tool. Your business should always be for sale because it’s really just inventory. It’s a means to an end that you can use to create the life you want.” </blockquote> Ace goes on to explain how he pairs online and offline business acquisitions to leverage the unique strengths of each asset and how he tackles buying businesses in unfamiliar industries. We also discuss why Ace chose to create his own fund, how he uses that fund as a form of no-money-down financing, as well as the pros and cons of no-money-down deals. Finally, Ace hints at the hidden benefits of joint ventures, a topic we’ll dive deeper into when Ace returns in a few weeks for a follow-up interview. If you want to learn how to grow your wealth through acquisitions, then don’t miss out on a minute of this episode! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Ace Chapman shares his zero-to-hero entrepreneurial journey (02:07)</li> <li style="font-weight: 400;" aria-level="1">Why your business should always be for sale (10:23)</li> <li style="font-weight: 400;" aria-level="1">Online business vs offline businesses and how to leverage them against each other (12:43)</li> <li style="font-weight: 400;" aria-level="1">How Ace approaches growing businesses in industries he is not familiar with (25:17)</li> <li style="font-weight: 400;" aria-level="1">The pros and cons of no-money-down deals (29:06)</li> <li style="font-weight: 400;" aria-level="1">How Ace uses funds as a form of no-money-down financing (34:40)</li> <li style="font-weight: 400;" aria-level="1">Why joint ventures are a big untapped opportunity for entrepreneurs (44:25)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://acechapman.com/" target="_blank" rel= "noopener">Acechapman.com</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.amazon.com/Ace-Formula-Chapman-ebook/dp/B00FJ7SMYA/ref=sr_1_1?crid=2N2X9H16RAJCL&keywords=Ace+chapman&qid=1683529550&s=books&sprefix=ace+chapman%2Cstripbooks-intl-ship%2C523&sr=1-1" target="_blank" rel="noopener">Ace Formula by Ace Chapman</a></li> </ul> Sit back, grab a coffee, and learn the tricks of the trade from an expert business buyer!
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How Aged Domains Can Fast-Track Your Site’s Success with Alex Drew [The Opportunity Ep.127]
Building a website off of an existing domain instead of starting from scratch gives you a valuable head start. By leveraging the domain’s existing authority and backlinks you can generate traffic and rank your site in a fraction of the time. But how do you track down an existing domain that is topically relevant? And how do you separate the good domains from the bad? Alex Drew has provided aspiring website owners with the answers to these questions. Alex is the founder of Odys Global, a marketplace that offers a variety of thoroughly vetted, premium, aged domains. In this episode, Alex joins us to dissect the benefits of buying a domain, and the best practices to follow to ensure success. He breaks down the characteristics you should look for in a domain, the best ways to migrate and recreate content, and explains the dos and don’t when it comes to 301 redirects. He also highlights the red flags you should steer clear of, including ensuring that the domain isn’t trademarked and checking the backlink profile for spammy links. Building a site off of a quality aged domain isn’t the only way you can make money from domains. If you have an eye for spotting future trends, you can also invest in domain names that you think will increase in demand. According to Alex, <blockquote> “Buying domains to resell later is a viable investment strategy. Domains that were worth $50-$100 15 years ago are now worth thousands of dollars. Good domain names go up in price over time. If you spot a great domain that you can see is undervalued, that’s a huge opportunity for you to become a domain investor.” </blockquote> Whether you’re looking to use a domain as a solid foundation for your new site, or invest and hold it as an asset, this episode is jam-packed with tips and tricks from Alex that will help you track down the ideal domain for your needs. <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">What the Odys marketplace offers to domain buyers (02:45)</li> <li style="font-weight: 400;" aria-level="1">The different types of domains buyers should be aware of (08:58)</li> <li style="font-weight: 400;" aria-level="1">The best way to recreate content for an aged domain (10:55)</li> <li style="font-weight: 400;" aria-level="1">The proper use of 301 redirects and how to use 301s in your growth strategy (14:14)</li> <li style="font-weight: 400;" aria-level="1">How to migrate content over to a new domain (21:21)</li> <li style="font-weight: 400;" aria-level="1">The characteristics buyers should look for in a good domain (23:12)</li> <li style="font-weight: 400;" aria-level="1">The ROI you can make on buying a premium aged domain (32:46)</li> <li style="font-weight: 400;" aria-level="1">The common mistakes people make after buying an aged domain (36:27)</li> <li style="font-weight: 400;" aria-level="1">A look into the Odys tailored domain search service (40:36)</li> <li style="font-weight: 400;" aria-level="1">Alex walks us through what the Odys domain sales process looks like (44:30)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://odys.global/" target="_blank" rel="noopener">Odys Global</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/alexodysglobal/" target="_blank" rel= "noopener">Alex Drew’s LinkedIn</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://ahrefs.com/" target="_blank" rel="noopener">Ahrefs</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://auctions.godaddy.com/beta" target="_blank" rel= "noopener">GoDaddy Auctions</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://dan.com/" target="_blank" rel="noopener">Dan.com</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://archive.org/" target="_blank" rel="noopener">Archive.org</a></li> </ul> Sit back, grab a coffee, and learn how to fast-track your SEO success by buying an existing domain!
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From Buyer to Boss: How to Succeed in Small Business Ownership with David C. Barnett [The Opportunity Ep.126]
There’s no denying the benefits of being a business owner. It allows you to be your own boss, and have greater control over your time. And, you have the potential to make life-changing amounts of money. But there are also risks involved, and buying the wrong business can be a costly mistake. You need to find a business that fits your unique skills and needs, which can be challenging. That’s where David C. Barnett comes in. David is a former business broker who now works with buyers and sellers of small businesses, helping them navigate the sales process and ensuring they walk away with a good deal. In this episode, David walks us through the intricacies of identifying the right business to buy. He explains why buyers should narrow down their search criteria instead of being industry agnostic, and reveals how to make the best return on your investment. According to David, <blockquote> “Find a business that makes money and has problems that you know how to address. That's the best opportunity because it's already profitable, so you've got this unending runway. Then you can start to fix those problems and create something of greater value. That's when you end up with a good deal.” </blockquote> David sheds light on the realities of being a business owner, including why many businesses require a long period of hands-on work before they can become passive. Finally, David reveals the truth behind “no-money-down” financing, explaining how in many cases, this means leveraging your assets and owing massive debts to alternative lenders. These debts take years to pay off and counteract the perceived freedom that buying an online business gives you. If you’re thinking of buying an online business, then you can’t afford to miss out on the expert knowledge David shares in this episode! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">David introduces himself and his history as a business broker (02:13)</li> <li style="font-weight: 400;" aria-level="1">Things that often take buyers by surprise and how buyers can protect themselves (20:05)</li> <li style="font-weight: 400;" aria-level="1">The realities of running an online business that people often underestimate (27:31)</li> <li style="font-weight: 400;" aria-level="1">Why there’s no such thing as a “hands-of” online business (36:39)</li> <li style="font-weight: 400;" aria-level="1">How to buy a local business and successfully run it remotely (39:20)</li> <li style="font-weight: 400;" aria-level="1">The business models that lend themselves to being run remotely (44:39)</li> <li style="font-weight: 400;" aria-level="1">The truth behind “no-money-down” financing (45:25) </li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.youtube.com/@DavidCBarnett" target="_blank" rel= "noopener">David’s YouTube Channel</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.investlocalbook.com/" target="_blank" rel= "noopener">David’s website</a></li> </ul> Sit back, grab a coffee, and learn how to identify the right business to buy to help you level up!
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Revisited - Niche Site Experiments: Lessons Learned from Building My Portfolio with Shawna Newman [The Opportunity EP. 53]
Starting your first niche site is one thing – buying, growing, and flipping an empire of sites is another. So how do you scale and sell a portfolio of niche sites? Shawna Newman is an SEO expert with nearly 20 years of experience acquiring and scaling niche sites. She is one of the most seasoned SEO professionals in the industry, known for her unique testing methods and extensive year-long case studies. She is also the founder of Skipblast, where she shares her key findings from her SEO and business research. Shawna joined us on this episode to discuss her methods for building a niche site portfolio, what to look out for when buying and selling sites, how to scale newly acquired sites, and much, much more. <h3>Topics Discussed in this episode:</h3> <ul> <li aria-level="1">How to build an SEO site portfolio from scratch </li> <li aria-level="1">How long it takes to make $1,000/month from a niche site</li> <li aria-level="1">How to buy and sell sites as part of an SEO portfolio</li> <li aria-level="1">How to diversify your revenue streams, grow your sites, and run an email list</li> <li aria-level="1">When to monetize your site</li> <li aria-level="1">How Shawna developed a successful system to acquire aged and expired domains</li> <li aria-level="1">Shawna’s monthly growth and selling plan</li> <li aria-level="1">How to bounce back from an algorithm update</li> <li aria-level="1">The misconceptions about monetizing and “dripping out” your content</li> <li aria-level="1">The future of building niche sites</li> </ul> <h3>Mentions:</h3> <ul> <li> <ul> <li><a href="https://empireflippers.com/podcasts/" target="_blank" rel="noopener noreferrer">Empire Flippers Podcast</a></li> <li><a href="https://app.empireflippers.com/marketplace" target= "_blank" rel="noopener noreferrer">Empire Flippers Marketplace</a></li> <li><a href="https://www.skipblast.com/" target="_blank" rel= "noopener">Skipblast</a></li> <li><a href="https://copyhackers.com/copywriting-upskill/" target= "_blank" rel="noopener">Copyhackers</a></li> <li><a href="https://www.authorityhacker.com/" target="_blank" rel= "noopener">Authority Hacker</a></li> <li><a href="https://trends.google.com/trends/" target="_blank" rel="noopener">Google Trends</a></li> <li><a href="https://www.goodreads.com/book/show/28815.Influence" target="_blank" rel="noopener">Influence: The Psychology of Persuasion by Robert B. Cialdini</a></li> <li><a href= "https://www.goodreads.com/book/show/6238528-ca-hvertising" target= "_blank" rel="noopener">Cashvertising by Drew Eric Whitman</a></li> </ul> </li> </ul> Sit back, grab a coffee, and learn the secrets to building a portfolio of high-performing niche sites.
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Revisited - 7 Entrepreneurial Lessons Learned From 100 Episodes of the Opportunity Podcast [The Opportunity Ep.100]
We've got some exciting podcast guests in store as we kick off Q2 of 2023. But in the meantime, let's revisit the many nuggets of wisdom Greg shared in our 100th-episode special. The 100th episode of The Opportunity podcast is finally here! To celebrate this milestone, we’re mixing things up. This extra special episode revisits a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows. You’ll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, running, and scaling successful online businesses. Greg acts as our guide, walking us through each lesson and sharing his own unique insights and pearls of wisdom. One of Greg’s top takeaways includes, <blockquote> “If you want to build wealth, don’t focus on making money today. Focus on making an experience that will create fans of yours for years to come. Because if you make enough of those fans you’re going to create a snowball effect that’ll carry you far into the future.” </blockquote> Join in the celebration by letting us know which episode or guest has been your favorite so far! Be sure to share this episode with your friends and family so that they can join us for the next 100 episodes where we’ll continue to uncover all of the hidden growth opportunities in the online business industry. <h3>Topics Discussed in This Episode:</h3> <ul> <li aria-level="1">Lesson 1: Creating a Machine of Leverage by Knowing the Value of Your Time (02:07)</li> <li aria-level="1">Lesson 2: Learning to Love Risk to Create Wealth (10:30)</li> <li aria-level="1">Lesson 3: Spending 9 Hours Sharpening the Axe, and One Hour Cutting Down the Tree (17:07)</li> <li aria-level="1">Lesson 4: Creating Value While Respecting Your Audience’s Time (26:33)</li> <li aria-level="1">Lesson 5: Communication and Thinking in Four Degrees of Impact (31:43)</li> <li aria-level="1">Lesson 6: Why the Best Marketing Isn’t a Tactic, It’s an Experience (39:45)</li> <li aria-level="1">Lesson 7: Persistence Through Adversarial Wins (44:23)</li> </ul> <h3>Mentions:</h3> <ul> <li aria-level="2"><a href= "https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li aria-level="1"><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li aria-level="1"><a href= "https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li aria-level="1"><a href= "https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90" target="_blank" rel="noopener">Jobs to be Done Framework</a></li> </ul> <h3>Featured Guests:</h3> <ul> <li aria-level="1">Kevin Espiritu (Ep #87)</li> <li aria-level="1">Matt Diggity (Ep #23)</li> <li aria-level="1">Sushee Nzeutem (Ep #59)</li> <li aria-level="1">John Hefter (Ep #19)</li> <li aria-level="1">Emma Shermer Tamir (Ep #49)</li> <li aria-level="1">Doron Wolffberg (Ep #41)</li> <li aria-level="1">Perrin Carrell (Ep #79)</li> <li aria-level="1">Alexis Grant (Ep #84)</li> <li aria-level="1">Chelsea Cohen (Ep #42)</li> <li aria-level="1">Fabricio Miranda (Ep #91)</li> <li aria-level="1">Chelsea Jones and Rachel Saul (Ep #74)</li> <li aria-level="1">Nicole Baqcai (Ep #55)</li> <li aria-level="1">Ben Donovan (Ep #71)</li> <li aria-level="1">Bill Szabrak (Ep #6)</li> </ul> Sit back, grab a coffee, and take a trip down memory lane as we discuss the valuable lessons learned from the past 100 episodes.
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Cracking the Content Code: How to Create Quality Content at Scale with Nick Jordan [The Opportunity Ep.125]
It’s easy to get lost in the complexities and nuances of SEO. But what if, instead of spreading yourself thin by focusing on backlinks, page speed, and endless technicalities, you focused solely on content? To many, this may sound like a recipe for disaster. But Nick Jordan, the founder of Content Distribution, has proven that a content-first approach can achieve successful, repeatable results. According to Nick, <blockquote> “If you want more results, the number one thing you need to do is just publish more content. Publish better content than your competition and focus a hundred percent of your attention on that.” </blockquote> To prove his point, Nick built a framework that allowed him to take several projects from zero to a hundred thousand organics a month without building backlinks or doing any technical tweaking. Now, Nick and his team produce hundreds of pieces of content every month without sacrificing quality. In this episode, Nick discusses why he believes content is king, and walks us through the carefully thought-out systems he has put in place to allow him to produce such large volumes of content. Nick explains, <blockquote> “You need two things to scale high-quality content velocity. First, you need people who care. The only way you can publish hundreds of articles every month that are really good and consistently better than the competition is if the folks who are writing and editing the content are passionate about what they do. The next thing you need is documentation to hold people accountable. If you want something done consistently the same way every single time, you need documentation that enables your team to execute at a level just as high as you or even higher.” </blockquote> Nick’s all-in approach to content also inspired additional business ventures. He introduces us to Cluster AI, the keyword grouping tool that he built to make creating topic clusters a breeze, as well as Workello, a platform that helps entrepreneurs source quality writers in minutes. We end off the episode with some useful tips on how to find the best writers, and Nick weighs in on the impact he thinks AI might have on the SEO industry. If you’re struggling to produce enough content to get your site off the ground, or simply want to learn how to take your content game to the next level, then this is an episode you don’t want to miss out on! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Nick’s 30-second elevator pitch and how he got started in the SEO industry (02:14)</li> <li style="font-weight: 400;" aria-level="1">Why Nick prioritizes content over backlinks (06:06)</li> <li style="font-weight: 400;" aria-level="1">Nick’s content-first framework (09:33)</li> <li style="font-weight: 400;" aria-level="1">How Nick automated his keyword research process (16:11)</li> <li style="font-weight: 400;" aria-level="1">How Nick’s keyword grouping AI tool informs page optimization (23:21)</li> <li style="font-weight: 400;" aria-level="1">How Nick's content production team is structured to mass produce content (25:08)</li> <li style="font-weight: 400;" aria-level="1">Bootstrapping mass content production using Nick’s strategy (32:56)</li> <li style="font-weight: 400;" aria-level="1">The metrics Nick measures to determine if a campaign will be successful (40:23)</li> <li style="font-weight: 400;" aria-level="1">The inspiration behind Workello (46:16)</li> <li style="font-weight: 400;" aria-level="1">Nick’s tips for hiring quality writers (52:11)</li> <li style="font-weight: 400;" aria-level="1">The impact Nick thinks AI will have on the SEO industry (1:01:03)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://contentdistribution.com/" target="_blank" rel= "noopener">Content Distribution</a> </li> <li style="font-weight: 400;" aria-level="1"><a href= "https://contentdistribution.com/keyword-grouping-tool/" target= "_blank" rel="noopener">Cluster Ai</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://workello.com/" target="_blank" rel="noopener">Workello</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.youtube.com/@ContentDistribution/featured" target= "_blank" rel="noopener">Content Distribution Youtube channel</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://ahrefs.com/" target="_blank" rel="noopener">Ahrefs</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://slite.com/" target="_blank" rel="noopener">Slite</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.airtable.com/toolkit" target="_blank" rel= "noopener">Airtable</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://originality.ai/" target="_blank" rel= "noopener">Originality.ai</a></li> </ul> Sit back, grab a coffee, and learn how to produce large volumes of content without sacrificing quality!
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Did AI Just Kill Affiliate Marketing? With Greg Elfrink [The Opportunity Ep.124]
Since the release of OpenAI’s ChatGPT, AI has been the talk of the town among affiliate marketers. Some hail it as a hero that will usher in a new age of efficiency and money-making opportunities. Others see AI as their downfall and are ready to grab their torches and pitchforks to defend their livelihood. So, is AI the beginning of the end for affiliate marketing? That is the question that Greg seeks to answer in this week’s episode. Greg assesses the most common fears content site owners have when it comes to AI. These fears include Google punishing AI content, and AI-powered search killing organic SEO. Greg counters these arguments by breaking down the many uses of AI in affiliate marketing and explains that Google can’t afford the financial costs of deploying AI-powered search or the resulting loss of paid advertising revenue. Even if AI were to reinvent SEO, Greg doesn’t believe it will happen any time soon. He explains, <blockquote> “SEO as we know it will change… after a while. The overnight destruction of content websites as we know it won’t happen in the span of weeks. At lightning speed, we might see a significant shift in 2 years, more than likely we’re over 5 years away from a significant change.” </blockquote> Lastly, Greg takes a closer look at Bing’s role in the AI revolution and explains how Bing could use AI as a weapon against their oldest foe Google. So, what do you think? Will AI be a bridge to greener pastures for affiliate marketers, or is this the end of the line for SEO? <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Will AI be the death of search engines? (01:50) </li> <li style="font-weight: 400;" aria-level="1">How to use AI to boost your online business (03:40)</li> <li style="font-weight: 400;" aria-level="1">Why SEOs are nervous about the impact of AI (17:07)</li> <li style="font-weight: 400;" aria-level="1">Why Google search and Bing won’t be replaced by AI (22:16)</li> <li style="font-weight: 400;" aria-level="1">How Bing could use AI to bring down Google (29:05)</li> <li style="font-weight: 400;" aria-level="1">Why AI shouldn’t put you off buying a website (33:54)</li> <li style="font-weight: 400;" aria-level="1">How to hedge your bets against search engines by owning your data (38:00)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create an Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://empireflippers.com/did-ai-just-kill-affiliate-marketing/" target="_blank" rel="noopener">Greg’s Did AI Just Kill Affiliate Marketing? article </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.rankingtactics.com/zimmwriter/" target="_blank" rel= "noopener">ZimmWriter</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.semianalysis.com/" target="_blank" rel= "noopener">semianalysis.com</a></li> </ul> Sit back, grab a coffee, and learn more about the role AI will play in the future of affiliate marketing.
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Revisited - No-Code, No Problem: The Field Guide to No-Code Applications With Lola Ojabowale [The Opportunity Ep. 92]
For many years, an inability to code has held aspiring SaaS founders back from success. Now, no-code and low-code tools are lowering the barriers to entry for entrepreneurs looking to enter the software and tech industries. But what exactly are no-code and low-code solutions? In this episode, Lola Ojabowale gives us a thorough overview of this exciting technology. Lola is the founder of Lunch Pail Labs, a full-service digital product studio that helps clients research, build, and maintain platforms and apps using no or low-code solutions. Lola provides a definition of what no-code and low-code actually refer to, and outlines the skills and experience entrepreneurs will need in order to use no-code tools. We discuss the various projects no-code can be used for and the limitations and downsides of choosing no-code over traditional coding solutions. Lola also explains why she is so passionate about economic equity, and how no-code applications help to further the pursuit of this goal. According to Lola, <blockquote> “What’s so interesting about no-code and low-code is this “permissionlessness” that it enables. Even as a non-technical founder, you don’t have to have anybody’s say-so or permission. And that enables more folks to empower themselves and build solutions that are authentic to themselves.” </blockquote> If you want to dive deeper into the world of no-code, listen carefully to this conversation as Lola shares a long list of tools, educational platforms, and communities that you can use to further your no-code journey. <h3>Topics Discussed in This Episode:</h3> <ul> <li aria-level="1">Lola shares insights into how she became involved with no-code platforms (03:58)</li> <li aria-level="1">An explanation of what no-code and low-code really mean (06:42)</li> <li aria-level="1">The type of projects that no code solutions could be used for (08:06)</li> <li aria-level="1">The skills and requirements needed to build no-code platforms (12:26)</li> <li aria-level="1">How LunchPail Labs assists businesses in creating no-code solutions (14:41)</li> <li aria-level="1">The downsides and limitations of no-code (18:31)</li> <li aria-level="1">Changes within the no-code space that are exciting Lola right now (23:34)</li> <li aria-level="1">The best no-code communities for beginners (26:26)</li> <li aria-level="1">The catalyst that inspired Lola to start her own business (28:10)</li> <li aria-level="1">The unique way that Lola approaches risk (33:20)</li> <li aria-level="1">Lola explains why she is so passionate about economic equity (37:43)</li> </ul> <h3>Mentions:</h3> <ul> <li aria-level="2"><a href= "https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li aria-level="1"><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li aria-level="1"><a href="https://www.lunchpaillabs.com/" target= "_blank" rel="noopener">Lunch Pail Labs</a></li> <li aria-level="1"><a href= "https://shoutoutatlanta.com/meet-lola-ojabowale-founder-at-lunch-pail-labs/" target="_blank" rel="noopener">Shoutout Atlanta interview</a></li> <li aria-level="1"><a href="https://webflow.com/" target="_blank" rel="noopener">Webflow</a></li> <li aria-level="1"><a href="https://zapier.com/" target="_blank" rel="noopener">Zapier</a></li> <li aria-level="1"><a href="https://www.airtable.com/" target= "_blank" rel="noopener">Airtable</a></li> <li aria-level="1"><a href="https://nocodefounders.com/" target= "_blank" rel="noopener">No Code Founders</a></li> <li aria-level="1"><a href="https://www.100daysofnocode.com/" target="_blank" rel="noopener">100 Days of No Code</a> </li> <li aria-level="1"><a href="https://nocodefamily.com/" target= "_blank" rel="noopener">No Code Family</a></li> <li aria-level="1"><a href="https://nocodecheatsheet.com/" target= "_blank" rel="noopener">No-Code Cheat Sheet</a></li> <li aria-level="1"><a href="https://bubble.io/" target="_blank" rel="noopener">Bubble</a></li> <li aria-level="1"><a href="https://copilot.github.com/" target= "_blank" rel="noopener">GitHub CoPilot</a></li> <li aria-level="1"><a href="https://www.makerpad.co/" target= "_blank" rel="noopener">Makerpad</a></li> <li aria-level="1"><a href="https://www.beondeck.com/no-code" target="_blank" rel="noopener">On Deck No-Code</a></li> </ul> Sit back, grab a coffee, and discover the many benefits of no-code and low-code solutions!
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Revisited - How to Build a High-Performing Affiliate Business from Scratch with Doug Cunnington [The Opportunity EP. 52]
In today's tough economic climate, building a passive income has become more important than ever. With that in mind, we thought we'd revisit a popular previous episode that focuses on just that. Enjoy! Affiliate sites are a fantastic way to boost your passive income, but how do you start and scale an affiliate site from nothing? Doug Cunnington is an expert affiliate marketer and the founder of Niche Site Project, where he empowers people with systems and templates to create and scale their own affiliate sites. He is also the host of The Doug Show and a self-titled YouTube channel where he talks about his affiliate marketing journey so far. In this episode, Doug shares a behind-the-scenes look into what works and what doesn’t in affiliate marketing. He talks candidly about the Amazon affiliate program, when and how to scale an affiliate marketing business, and his top tips for driving traffic to your site. <h3>Topics Discussed in this episode:</h3> <ul> <li aria-level="1">Diversifying an affiliate marketing portfolio</li> <li aria-level="1">The love/hate relationship with Amazon Affiliates</li> <li aria-level="1">Why scaling too early could be problematic</li> <li aria-level="1">How to implement the Keyword Golden Ratio</li> <li aria-level="1">How a gap analysis can help you get unstuck</li> <li aria-level="1">The benefits of outsourcing to build a team</li> <li aria-level="1">How to retain and scale freelancer roles within your business</li> <li aria-level="1">Doug’s top three productivity hacks</li> <li aria-level="1">What it takes to stay ahead in affiliate marketing</li> </ul> <h3>Mentions:</h3> <ul> <li> <ul> <li><a href="https://empireflippers.com/podcasts/" target="_blank" rel="noopener noreferrer">Empire Flippers Podcast</a></li> <li><a href="https://app.empireflippers.com/marketplace" target= "_blank" rel="noopener noreferrer">Empire Flippers Marketplace</a></li> <li><a href="https://doug.show/" target="_blank" rel= "noopener">Doug’s Podcast</a></li> <li><a href="https://nichesiteproject.com/" target="_blank" rel= "noopener">Niche Site Project</a></li> <li><a href="https://nichesiteproject.com/email/">Niche Site Project Templates</a></li> <li><a href="https://trello.com/" target="_blank" rel= "noopener">Trello</a></li> <li><a href="https://www.tropicalmba.com/" target="_blank" rel= "noopener">Tropical MBA podcast</a></li> <li><a href="https://allintitle.co/" target="_blank" rel= "noopener">Allintitle.co</a></li> <li><a href="https://milehighfi.com/">Mile High FI Podcast</a></li> </ul> </li> </ul> Sit back, grab a coffee, and learn how to build a robust affiliate business of your own!
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Revisited - The Seeds of Success: Building a Multi-Million Dollar Gardening Website with Kevin Espiritu [The Opportunity Ep. 87]
While Greg works his magic at yet another conference, sourcing new and exciting guests for the podcast, we'll revisit an episode with one of our favorite guests, Kevin Espiritu. Enjoy! How do you turn a humble content site into a multi-platform, globally recognized brand? For Kevin Espiritu, the answer lay in producing human-focused, genuinely useful content instead of churning out articles for profit. Kevin is the founder of Epic Gardening, a gardening brand with a relatively simple mission: to teach 10,000,000 people around the world how to grow plants and food. What started as just a website, is now a multi-faceted content and eCommerce brand with millions of followers on social media. In this episode, Kevin walks us through the things he wished he had known when he first started building his business, including outsourcing labor to free up valuable time. According to Kevin, <blockquote> “When it comes to growing your business, knowing where your time is most valuable as the founder is the most important thing. If you have the resources, what you should be doing is either automating, delegating, hiring, or deleting things that are not as valuable as your leveraged time.” </blockquote> We dive into the ins and outs of Kevin’s content creation strategy, discussing the techniques and approaches that helped him attract over 10 million readers to his website last year and over 3 million followers on his various social media channels. Kevin also shares some insights into the future of Epic Gardening, including how he plans to use the $17.5 million in growth capital he recently raised. Kevin’s success story is a wonderful example of the merits of a human-focused, instead of profit-driven, business strategy. Listen in to learn how to grow your brand across multiple sales and social media platforms while maintaining a cohesive brand identity. <h3>Topics Discussed in This Episode:</h3> <ul> <li aria-level="1">Kevin shares how his entrepreneurial journey started and where he is today (02:22)</li> <li aria-level="1">The origins and inspiration behind Epic Gardening (06:25)</li> <li aria-level="1">The secret sauce behind Epic Gardening’s enduring success (08:45)</li> <li aria-level="1">How Kevin approaches creating content across various channels and platforms (16:25)</li> <li aria-level="1">The biggest setbacks and challenges Kevin faced while building Epic Gardening (22:46)</li> <li aria-level="1">How Kevin identified the right time to expand into eCommerce (27:41)</li> <li aria-level="1">Why and how Kevin raised $17.5 million in growth capital (34:53)</li> <li aria-level="1">How Kevin plans to use this growth capital to scale Epic Gardening (38:07)</li> <li aria-level="1">Why websites make such a good investment vehicle (41:09)</li> <li aria-level="1">What Kevin would do differently if he had to start Epic Gardening all over again (43:06)</li> <li aria-level="1">Kevin’s dreams for the future of Epic Gardening (49:26)</li> </ul> <h3>Mentions:</h3> <ul> <li aria-level="2"><a href= "https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li aria-level="2"><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li aria-level="1"><a href= "https://app.empireflippers.com/register">Create your own Empire Flippers account</a></li> <li aria-level="1"><a href="https://www.epicgardening.com/" target= "_blank" rel="noopener">Epic Gardening</a></li> <li aria-level="1"><a href= "https://www.youtube.com/c/EpicUrbanHomestead" target="_blank" rel= "noopener">Epic Homesteading</a> </li> <li aria-level="1"><a href="https://www.authorityhacker.com/" target="_blank" rel="noopener">Authority Hacker</a></li> <li aria-level="1"><a href="https://backlinko.com/" target="_blank" rel="noopener">Backlinko</a></li> </ul> Sit back, grab a coffee, and learn how to successfully scale your business while remaining true to your brand identity.
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Marketing in the Age of AI: How to Stay Competitive with Mike Kaput [The Opportunity Ep.123]
AI is poised to revolutionize the marketing and online business industries. It can increase your revenue, decrease your costs, and according to Mike Kaput, it could 100x your output in the next few years. Despite these benefits, many marketers and entrepreneurs are still hesitant to embrace AI. In this episode, Mike, the Director of Marketing at the AI Marketing Insitute, joins us to discuss the misconceptions, untapped potential, and use cases of AI in online business. He breaks down the various ways business owners can use AI to optimize their business, including how AI can help take solopreneurs to previously unachievable heights. We dig into how rapidly the AI industry is evolving and the steps entrepreneurs and marketers can take to ensure they don’t get left in the dust. According to Mike, <blockquote> “No matter who you are, or what you do, you’re going to have to start experimenting with AI. Otherwise, you're going to see some pretty serious existential risks in your career, and in your business. The first thing to do is figure out how to make your content different than what a machine can output. Then, take that unique perspective and scale it using AI tools.” </blockquote> Mike also provides actionable advice on how to write killer AI prompts and how to use AI to improve your email open rates. We also address the common concerns surrounding AI, including the legal and ethical concerns surrounding the technology, and the various jobs that AI is likely to replace. Though there are some uncertain times ahead as we navigate an AI-influenced world, Mike maintains that the pros outweigh the cons when it comes to integrating AI into your online business. This episode is full of useful tips, advice, and insider knowledge to make sure you don’t get left behind during the coming AI revolution! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">Mike introduces himself and shares what the AI Marketing Institute does (02:21)</li> <li style="font-weight: 400;" aria-level="1">How AI can reduce costs and increase revenue for online businesses (05:24)</li> <li style="font-weight: 400;" aria-level="1">The Genius in the Room method for writing a great AI prompt (08:30)</li> <li style="font-weight: 400;" aria-level="1">How to use AI to improve your email open rates (11:49)</li> <li style="font-weight: 400;" aria-level="1">How to really take advantage of AI as a solopreneur (14:31)</li> <li style="font-weight: 400;" aria-level="1">What marketers can do to become irreplaceable in the face of AI (20:30)</li> <li style="font-weight: 400;" aria-level="1">Why Mike believes search engines will become extinct (28:32)</li> <li style="font-weight: 400;" aria-level="1">How entrepreneurs can stay up to date with rapidly evolving AI (37:12)</li> <li style="font-weight: 400;" aria-level="1">The ethical concerns involved with using AI (42:23)</li> <li style="font-weight: 400;" aria-level="1">Mike puts to rest some common myths and misconceptions about AI (47:40)</li> <li style="font-weight: 400;" aria-level="1">Interesting findings from the AI Marketing Institute state of the industry report (52:57)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.marketingaiinstitute.com/" target="_blank" rel= "noopener">AI Marketing Institute</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/mikekaput/" target="_blank" rel= "noopener">Mike’s LinkedIn</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.marketingaiinstitute.com/marketing-ai-book" target= "_blank" rel="noopener">Marketing Artificial Intelligence book </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.marketingaiinstitute.com/2022-state-of-marketing-ai-report" target="_blank" rel="noopener">State of the Industry report</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.hubspot.com/" target="_blank" rel= "noopener">Hubspot</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.theseventhsense.com/" target="_blank" rel= "noopener">Seventh Sense</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://twitter.com/EMostaque" target="_blank" rel= "noopener">Emad Mostaque’s Twitter</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://twitter.com/alliekmiller" target="_blank" rel= "noopener">Allie K. Miller’s Twitter</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://twitter.com/Scobleizer" target="_blank" rel= "noopener">Robert Scoble’s Twitter</a></li> </ul> Sit back, grab a coffee, and learn how to leverage AI to reduce costs and increase your ROI!
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Increasing Your FBA Profit Margins by 10-30% Using Dynamic Pricing with Chad Rubin [Ep.122]
Amazon sellers need to be flexible to adapt to market fluctuations, changes in consumer behavior, and supply chain disruptions. But one area where they tend to remain rigid is in their pricing. Chad Rubin believes this is a fatal flaw for FBA business. This flaw inspired him to create Profasee, a dynamic repricing tool that helps sellers maximize profits without sacrificing their product ranking on Amazon. In this episode, Chad joins us to discuss the origins of Profasee and walks us through his experiences as the founder of Skubana and co-founder of the Prosper Show. He shares why he chose to exit those businesses, and the challenges of being a multi-disciplined entrepreneur running eCommerce, agency, Saas, and event businesses. Chad explains how Profasee was born out of his need to revive his flagging eCommerce business, and how pricing is an often overlooked growth opportunity by Amazon sellers. According to Chad, <blockquote> “Your price should never be static. Especially in a fast marketplace like Amazon. Your competitors are changing prices. Your inventory, stock positions, your positioning on Amazon, your BSR, your ad spend - everything is changing. So your price should always change too. It's the quickest lever to pull that nobody's pulling on Amazon.” </blockquote> Chad also debunks some common misconceptions about Ai in SaaS and shares how he integrated Ai into Profasee to forecast optimal pricing. We dig into the signals and data that his Ai uses to calculate dynamic pricing, and how his data science team co-pilots the Ai. Plus, Chad shares his predictions on upcoming trends that will shape the Amazon FBA industry in the coming years, including how embracing Ai is the key to ensuring the longevity of your brand. This episode is overflowing with information on how to maximize your profits, stay ahead of the competition and secure the long-term success of your online business. Don’t miss out! <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1">A brief look into Chad’s background and entrepreneurial journey (02:11)</li> <li style="font-weight: 400;" aria-level="1">How Chad manages multiple brands simultaneously (04:50)</li> <li style="font-weight: 400;" aria-level="1">How an Integrator can help businesses grow (07:41)</li> <li style="font-weight: 400;" aria-level="1">The mistakes and obstacles Chad faced when building Skubana (10:12)</li> <li style="font-weight: 400;" aria-level="1">Chad sheds some light on his exit from Skubana (13:40)</li> <li style="font-weight: 400;" aria-level="1">How Chad became involved in the creation of Prosper show (23:51)</li> <li style="font-weight: 400;" aria-level="1">A breakdown of Profasee and how it uses Ai to calculate optimal pricing (30:27)</li> <li style="font-weight: 400;" aria-level="1">The most common mistakes FBA sellers make when it comes to pricing (42:51)</li> <li style="font-weight: 400;" aria-level="1">The trends Chad foresees in the Amazon FBA industry moving forward (50:29)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://app.empireflippers.com/register">Create your own Empire Flippers account</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://profasee.com/" target="_blank" rel="noopener">Profasee</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://prospershow.com/" target="_blank" rel= "noopener">Prosper Show</a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://openai.com/blog/chatgpt/" target="_blank" rel= "noopener">Chat GBT</a></li> </ul> Sit back, grab a coffee, and learn how to gain the upper hand on Amazon by using dynamic pricing!
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Ascending the Affiliate Ladder: From Marketer to Network Founder With Jason Akatiff [The Opportunity Ep.121]
The beauty of being an affiliate marketer is that you don’t have to deal with the hassle of product development, manufacturing, or customer support. You use your marketing and copywriting skills to promote other businesses and make a healthy profit while you’re at it. This is what drew Jason Akatiff to affiliate marketing, but he didn’t stop there. He went on to create ambitious partnerships with other businesses, pooling his ideas and capital with their resources to execute some pretty impressive projects. As these projects started stacking up, Jason decided to consolidate his ideas into one business. And that's how A4D, his very own affiliate network, was born. Thanks to Jason's reputation in forums and the affiliate community, A4D quickly gained traction and is now one of the biggest affiliate networks out there. In this episode, Jason joins us to share his unique insights into the affiliate industry, and to discuss the challenges and successes he’s experienced while scaling A4D. He reveals how customers who weren’t paying almost bankrupted the business, and how pivoting away from the supplements niche into lead generation, mortgage, and insurance helped to save A4D. Jason paints a picture of an ideal affiliate partner and outlines the characteristics affiliates need to make a name a name for themselves in the industry. He also discusses his passion for AI and how affiliates can use it to boost their businesses. According to Jason, <blockquote> “I think AI is going to create a massive wave of opportunity in the affiliate marketing world. Most affiliates just want to focus on being marketers and building an audience and a readership that they can monetize. They don’t want to have employees. AI can help them write their content, create graphics, or do video editing without having to use third parties or VAs.” </blockquote> If you’re looking to join the affiliate industry or go one step further and start an affiliate network of your own, then don’t miss out on Jason’s expert advice and inside knowledge! <h3>Topics Discussed in This Episode:</h3> Jason reveals the origins of A4D as well as other projects he has worked on (02:13) How Jason scaled A4D and the challenges he faced along the way (09:52) How AI will impact affiliate marketing and how to use it to grow your skills quickly (21:17) How Jason vets affiliates who want to join A4D (28:50) Using affiliate commissions to monetize your email list with the help of AI (32:20) The characteristics affiliates need to be successful (37:06) The foundations you should have in place before becoming an affiliate (42:51) How to structure the commission for your affiliate program (46:37) The best way for brands to capitalize on top-of-funnel affiliate conversions (50:17) <h3>Mentions:</h3> <a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a> <a href= "https://app.empireflippers.com/marketplace"> Empire Flippers Marketplace</a> <a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a> <a href="https://www.a4d.com/" target="_blank" rel= "noopener">A4D</a> <a href="https://www.jasonakatiff.com/" target="_blank" rel= "noopener">Jason’s blog</a> <a href="https://twitter.com/smaxor" target="_blank" rel= "noopener">Jason’s Twitter</a> <a href="https://www.facebook.com/groups/builtwithai" target= "_blank" rel="noopener">Built with AI group</a> <a href="https://midjourney.com/home/?callbackUrl=%2Fapp%2F" target="_blank" rel="noopener">Midjourney</a> <a href="https://www.canva.com/" target="_blank" rel= "noopener">Canva</a> <a href="https://openai.com/blog/chatgpt/" target="_blank" rel= "noopener">Chat GBT</a> <a href="https://pictory.ai/" target="_blank" rel= "noopener">Pictory</a> <a href="https://www.descript.com/" target="_blank" rel= "noopener">Descript</a> <a href="https://stmforum.com/" target="_blank" rel= "noopener">Stack That Money forum</a> <a href="https://www.facebook.com/groups/adbuyers" target= "_blank" rel="noopener">Facebook Ad Buyers group</a> <a href="https://www.clickbank.com/" target="_blank" rel= "noopener">Click Bank</a> Sit back, grab a coffee, and learn what it takes to become a key player in the affiliate world!
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Delegate to Dominate: A Brand Aggregator’s Guide to eCommerce Growth with Ronnie Teja [The Opportunity Ep.120]
When it comes to eCommerce success, profitability is only one piece of the puzzle. The other, often overlooked piece, is having the time to enjoy the fruits of your labor and focus on the parts of the business that bring you the most joy and satisfaction. But how can one achieve this balance in the fast-paced world of eCommerce? For Ronnie Teja, the answer lies in the power of delegation. Ronnie is a brand aggregator and the founder of Branzio watches, a business he grew to over 7 figures, all while acquiring and scaling his portfolio to include 15 different eCommerce brands. In this episode, Ronnie opens up about the highs and lows of his entrepreneurial journey. We discuss the challenges he faced, including a lack of startup capital, getting banned by Google and Facebook, and having to fire dishonest employees. He also reveals how mental discipline and perseverance are qualities that have helped him succeed where others have failed. We then discuss how bootstrap entrepreneurs often struggle to justify the costs of outsourcing tasks, preferring to do all of the work themselves and retain 100% control over all aspects of their business. Having fallen prey to this mindset himself, Ronnie reveals the massive improvements he saw in his business and his lifestyle when he learned to trust in the skills of specialists. According to Ronnie, <blockquote> “Delegating is extremely important. It was only when I started giving away control and hiring people who are actually specialists in their field that I became successful. To give away your power and ask the right questions is the most important thing I’ve done in the past few years.“ </blockquote> If you want to know what it’s really like to run a large eCommerce portfolio, then this no hold barred interview with an industry titan is exactly what you’re looking for! <h3>Topics Discussed in This Episode:</h3> <ul> <li>How a magazine article inspired Ronnie’s 7-figure watch brand (02:36)</li> <li>The challenges Ronnie faced with his Branzio (08:30)</li> <li>The secret sauce that helped Ronnie succeed and expand his business (13:22)</li> <li>What inspired Ronnie to branch out and start expanding his portfolio (17:18)</li> <li>Greg’s take on the current market (23:00)</li> <li>How Ronnie manages his time across his portfolio (30:26)</li> <li>A typical week in Ronnie’s life (37:07)</li> <li>Why Ronnie outsourced hiring to ensure the right people are hired for the job (40:39)</li> <li>The tools Ronnie uses to manage his teams (44:48)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://branzio.com/" target="_blank" rel= "noopener">Branzio Watches</a></li> <li><a href="https://www.linkedin.com/in/ronniesteja/" target= "_blank" rel="noopener">Ronnie’s LinkedIn</a></li> <li><a href="https://twitter.com/roaringronny" target="_blank" rel= "noopener">Ronnies Twitter</a></li> <li><a href="https://www.nik.co/subscribe" target="_blank" rel= "noopener">Nik Sharma’s E-commerce in DTC newsletter</a></li> <li><a href="https://www.chasedimond.com/chase-email-newsletter" target="_blank" rel="noopener">Chase Diamond’s Email Marketing newsletter</a></li> </ul> Sit back, grab a coffee, and learn why delegation is the key to unlocking a new level of online business success!
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Accelerating SaaS Success: The Power of Sales Velocity & Trust with Artem Gassan [The Opportunity Ep.119]
Every investor dreams of spotting the next unicorn business. But it takes a seasoned pro with a wealth of industry knowledge to identify the unique characteristics that make or break an early-stage SaaS business. Artem Gassan is one of these experts, having scaled and invested in over 50 SaaS companies, including a unicorn business now worth over $2 billion. He not only knows how to identify SaaS businesses with huge potential, but he also knows how to take early-stage SaaS companies from zero to hero. In this episode, we soak up Artem’s expert advice as he joins us to discuss the building blocks of a successful SaaS business. We dissect why almost 70% of early-stage SaaS companies don’t reach their second round of funding as well as where businesses go wrong when trying to engage with customers on LinkedIn. Artem explains why trust is a vital part of attracting and retaining customers, and he breaks down the core operational differences between B2B and B2C SaaS businesses. We also dive into the importance of calculating and tracking your sales velocity and Artem outlines a step-by-step guide to creating a powerful go-to-market strategy. According to Artem, <blockquote> “There are four key elements to a great go-to-market strategy. First, build trust through thought leadership content. Second, create product-led growth elements. These are things like calculators or diagnostic tools that give consumers value and a sneak peek into the product without purchasing the product. Third, optimize your pricing and make it clear, and transparent. Finally, simplify your onboarding process and measure everything that you do.” </blockquote> Whether you’re an investor looking for the next big thing, or a SaaS founder trying to accelerate your growth, you are sure to find bucketloads of helpful tips and tricks in this episode! <h3>Topics Discussed in This Episode:</h3> <ul> <li>A rundown of Artem’s background and entrepreneurial journey so far (03:00)</li> <li>Why the SaaS industry resonates with Artem (05:05)</li> <li>The unicorn business that Artem became an early investor in (08:53)</li> <li>Sales velocity is the most critical metric to the health of a SaaS startup (12:11)</li> <li>The differences between B2B and B2C SaaS (20:25)</li> <li>How B2B SaaS business should build trust with enterprise customers (24:45)</li> <li>Common mistakes people make when engaging with customers on LinkedIn (32:25)</li> <li>The building blocks of an effective go-to-market strategy (36:54)</li> <li>When to use gated content vs ungated content (47:33)</li> <li>Why 70% of early-stage SaaS companies never reach round 2 of funding (52:56)</li> <li>Emerging trends in the SaaS industry (1:0020)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://www.linkedin.com/company/leadimpact/" target= "_blank" rel="noopener">Lead Impact</a></li> <li><a href="https://www.linkedin.com/in/agassan/">Artem’s LinkedIn</a></li> <li><a href= "https://www.amazon.com/Ten-Types-Innovation-Discipline-Breakthroughs/dp/1118504240" target="_blank" rel="noopener">Ten Types of Innovation: The Discipline of Building Breakthroughs - book by Larry Keeley</a></li> <li><a href= "https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/0984999302" target="_blank" rel="noopener">The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company - book by Steve Blank</a></li> <li><a href= "https://www.amazon.com/Cant-Teach-Ride-Bike-Seminar/dp/0967179904" target="_blank" rel="noopener">You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful Selling - By David Sandler</a></li> </ul> Sit back, grab a coffee, and learn about the key metrics that make up a successful SaaS business. 
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Lessons from Running and Growing Multi-million Dollar Online Businesses with Joel Stevenson [The Opportunity Ep.118]
Running a big online business can be like captaining a large ship. As the business grows, it can become less nimble and harder to adapt to new trends and changes in the industry. But, with the right kind of foresight and knowledge of the online business landscape, you can steer your business to even greater heights. This is where Joel Stevenson thrives. With his experience as Vice President of Wayfair and now as CEO of Yesware, an email outreach software, he's helped take multiple industry giants to new heights of success. In this episode, Joel gives us a behind-the-scenes glimpse at his approach to growing businesses and explains some of the unique challenges that large businesses face as they scale. We discuss the differences between growing eCommerce vs SaaS businesses, and how to navigate the competitiveness of mature markets. Joel also shares details of Vendasta’s recent acquisition of Yesware, explaining how the acquisition came about, and how he worked to make Yesware an attractive asset for interested buyers. According to Joel, <blockquote> “I really tried to rebuild the company in such a way that it would be acquisition friendly. We tried to have a minimal overhead cost structure. We tried to be very efficient. We paid down a ton of tech debt. My goal was for somebody to see our product, and see that the business itself is in good shape, and know that it would be easy to take it over and really accelerate it.” </blockquote> We also dive into why Yesware opted for a stock sale over an asset sale and discuss the appropriate use cases for each option. If you want to peek behind the curtain to learn more about the operational intricacies of large online businesses, then look no further! <h3>Topics Discussed in This Episode:</h3> <ul> <li>How Joel achieved incredible business growth at Wayfair (03:02)</li> <li>Joel’s approach to growing businesses and solving problems (05:49)</li> <li>The differences between growing eCom vs SaaS businesses (13:51) </li> <li>The roles that SEO and SEM played in the growth of Wayfair and Yesware (17:12)</li> <li>How Joel navigates mature markets (22:40) </li> <li>The story of Yesware’s growth and an explanation of the product (29:15)</li> <li>Vendasta’s acquisition of Yesware (34:46)</li> <li>The differences between a stock sale and an asset sale (44:44)</li> <li>The common mistakes people make when sending out cold emails (48:10)</li> <li>The best piece of professional advice Joel has ever been given or heard (53:37)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://www.yesware.com/" target="_blank" rel= "noopener">Yesware</a></li> <li><a href="https://www.yesware.com/podcast" target="_blank" rel= "noopener">The Hard Sell podcast</a></li> <li><a href= "https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951" target="_blank" rel="noopener">The Goal by Eliyahu Goldratt</a></li> <li><a href="https://winningbydesign.com/" target="_blank" rel= "noopener">Winning by Design</a></li> </ul> Sit back, grab a coffee, and discover what it takes to operate and grow a large online business!
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Expired Domains: How to Leverage Established Authority and Backlinks with Sean Markey [The Opportunity Ep.117]
Buying an existing business allows you to skip the building phase and jump straight into generating profit. Similarly, using expired domains can be a cost-effective alternative to starting from scratch. This is a tactic that Sean Markey often uses, leveraging expired domains to fast-track the authority of his sites. Sean is an SEO who specializes in acquiring, building out, and 301’ing expired domains. Using this approach, he has sold over $775k in sites in the last few years. In this episode, Sean joins us to shed light on the various benefits of using expired domains. We discuss the qualities of a great expired domain, and the red flags you should steer clear of. According to Sean, <blockquote> “For me the most important characteristics are, is the expired domain indexed? Then, if it's indexed, is it ranking? A lot of really powerful expired domains with strong backlink profiles will continue ranking. That makes the pool of possible acquisitions smaller because a lot of sites don't hold their rankings through that expiration process. Then, check what the site is ranking for and ask yourself if it's niche-relevant to what you're doing.” </blockquote> Sean dives into the various ways you can use expired domains, and how long it will take to start seeing results. He also reveals the best places to purchase expired domains and walks us through some strategies you can use to win domain auctions. If you are looking for new and effective ways to boost your backlink profile and domain authority, then look no further than this informative episode! <h3>Topics Discussed in This Episode:</h3> <ul> <li>Sean walks us through his background and his entrepreneurial journey (03:24)</li> <li>What initially drew Sean to expired domains (07:01)</li> <li>The characteristics of a good expired domain (09:57)</li> <li>At what stage in its lifecycle should you purchase an expired domain? (14:20)</li> <li>What Sean looked for when buying a site from Empire Flippers (16:19)</li> <li>Why Sean uses 301 redirects as his main link-building method (20:51)</li> <li>The best places to buy an expired domain (23:26)</li> <li>What to do with an expired domain once you’ve bought it (26:56)</li> <li>The timeline of taking an expired domain from zero to hero (34:13)</li> <li>Strategies to win domain auctions (38:08)</li> <li>The backstory of Sean’s Rank Theory newsletter (40:30)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://www.ranktheory.com/" target="_blank" rel= "noopener">Rank Theory newsletter</a></li> <li><a href="https://ahrefs.com/" target="_blank" rel= "noopener">Ahrefs</a></li> <li><a href="https://archive.org/web/" target="_blank" rel= "noopener">Wayback Machine</a></li> <li><a href="https://www.spamzilla.io/" target="_blank" rel= "noopener">Spamzilla.io</a></li> <li><a href="https://www.domcop.com/" target="_blank" rel= "noopener">Dom Cop</a> </li> <li><a href="https://www.expireddomains.net/" target="_blank" rel= "noopener">ExpiredDomains.net</a></li> <li><a href="https://howtostartabog.com/" target="_blank" rel= "noopener">How To Start a Bog</a></li> </ul> Sit back, grab a coffee, and learn how to use expired domains to accelerate your domain authority.
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Revisited - How to Use AI to Increase Your Amazon FBA Sales With Rael Cline [The Opportunity Ep. 76]
We're getting back into the swing of things after the holidays, so no new episode this week. But rest assured, we'll be back next week with a new episode overflowing with interesting online business insights! Given the recent buzz around AI, we thought this was a great time to revisit one of our previous interviews with a founder who built his business using AI. Wouldn’t it be great to get a sneak peek into the future to gain insights into who your most loyal customers will be, which products they’ll buy, and how much profit you’ll make as a result? Metrics like customer lifetime value (LTV) and customer acquisition costs (CAC) can help you to predict these outcomes, if you can find a way to access this precious data, that is. Amazon is notorious for safeguarding customer data, but Rael Cline has found a way to access and interpret this information on behalf of Amazon sellers. Rael is the co-founder and CEO of Nozzle, a tech platform that helps FBA sellers unlock deep insights about their brand performance. In this episode, Rael discusses the difficulties that Amazon sellers face in trying to build a brand identity without fully understanding their audience. We walk through why an AI-based platform is the ideal solution to gather and interpret Amazon data, and how FBA sellers can use this information to get ahead of their competition. He also reveals how to use these metrics to grow your business. According to Rael, “There are three levers you can use to help increase your customer lifetime value. Getting customers to buy again is the biggest thing. Increasing the average order value is another way of increasing your LTV, and another way of doing it is getting them to buy more frequently.” Rael also shares insights into the data that Amazon aggregators find most valuable, and how they use that information to inform their buying decisions. Whether you’re looking to enhance your customer experience, optimize your product offering, or simply learn more about the nuances of AI, this episode has it all! <h3>Topics Discussed in this episode:</h3> <ul> <li>How Rael made his way into the world of online business (02:23)</li> <li>The challenges Amazon sellers face when trying to access their customer data (09:24)</li> <li>How Rael created Nozzle to help FBA sellers overcome these challenges (12:05)</li> <li>The various ways Amazon sellers can optimize their LTV and CAC (16:00)</li> <li>The Amazon data sets that FBA sellers are most surprised by (21:54)</li> <li>How Rael harnessed AI to create a unique solution for gathering and interpreting Amazon data (25:14)</li> <li>The Amazon data sets that aggregators hone in on when eyeing a new acquisition (34:04)</li> <li>Rael’s predictions on the upcoming Amazon trends in 2022 (38:31)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://www.nozzle.ai/">Nozzle</a></li> <li><a href="https://www.tableau.com/">Tableau</a></li> <li><a href="https://looker.com/">Looker</a></li> </ul> Sit back, grab a coffee, and learn how to leverage your customer data to maximize your business.
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Judge, Jury, and eCommerce: The Laws That Govern Online Business with Paul Rafelson [The Opportunity Ep.116]
Many online business owners assume that because they work online they are exempt from the laws and regulations of different states and countries. Unfortunately, this assumption is not true and can result in unsuspecting sellers finding themselves in hot water with the law. In many cases, the law hasn’t caught up to the advancements made in online business which often leads to eCommerce sellers being treated unfairly. It was this injustice that inspired Paul Rafelson to defend eCommerce sellers. Paul is a Partner at Rafelson Law PLLC, a law firm that specializes in eCommerce law, Intellectual Property, M&A, Amazon Suspensions, Disputes, and more. In this episode, Paul walks us through the common legal problems that eCommerce sellers face. He breaks down the nexus tax issue that plagued Amazon merchants and explains the key points your Amazon insurance policy should contain. We also dive into how having an M&A lawyer in your corner when selling your business can make a world of difference. According to Paul, <blockquote> “Aside from marriage and children, selling your business will probably be the most important transaction of your life. It’s your game-changing story, and that’s huge, so you want to do it right.” </blockquote> Paul explains the nuances of negotiating with aggregators vs normal buyers and shares tips on how to ensure a successful negotiation. He also reveals some of the potential pitfalls of earnout agreements and how to ensure you get the money owed to you. If you want to ensure that your eCommerce business stays on the right side of the law, then don’t miss a second of this episode! <h3>Topics Discussed in This Episode:</h3> <ul> <li>How Paul became a lawyer and got into the online business industry (04:12)</li> <li>The nexus tax issue that inspired the formation of Paul’s law firm (13:53)</li> <li>The common legal problems that Amazon sellers face (20:43)</li> <li>The legal risks of starting an FBA business vs Shopify (36:52)</li> <li>An overview of what an Amazon insurance policy should contain (44:16)</li> <li>The benefits of hiring an M&A lawyer when selling your online business (45:37)</li> <li>The differences between negotiating a sale with aggregators vs citizen buyers (49:25)</li> <li>The potential dangers of earnouts (53:25)</li> <li>Paul’s tips for eCommerce sellers when it comes to negotiating with buyers (57:35)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://ecomattorneys.com/" target="_blank" rel= "noopener">Rafelson Law Firm</a></li> <li><a href="https://www.sellerbasics.com/" target="_blank" rel= "noopener">Seller Basics</a></li> </ul> Sit back, grab a coffee, and learn valuable insights about eCommerce law!
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Reinventing Digital Real Estate: A Fresh Take on Rank and Rent with Nick Wood [The Opportunity Ep.115]
Rank and Rent is a great business model for earning a passive income online. The only downside is you have to wait for your sites to rank before you can rent them out. Unsatisfied with this approach, Nick Wood decided to turn Rank and Rent on its head. He builds a landing page and uses ad campaigns to drive traffic to the site. The ads help to generate a handful of leads in a fraction of the time, allowing Nick to rent the site out almost immediately. Only once he’s secured a rental client does Nick then focus on ranking the site. This rent-first, rank-later strategy has helped Nick reach over $100,000 in monthly revenue! In this episode, Nick joins us to discuss what inspired him to reinvent the Rank and Rent business model and the secret sauce behind his success. He believes too many entrepreneurs waste time perfecting their websites instead of generating an income as soon as possible. According to Nick, <blockquote> “It’s about moving fast and getting stuff done. The money’s not in perfection, the money is in action.” </blockquote> Nick breaks down how he finds the right clients for his sites, walks us through his sales pitch, and explains how to overcome the objections a client might throw his way. We dig into the nitty-gritty details of how to factor ad spend into your rental charges, as well as how to calculate your expected site traffic volume, and obtain a Google Business Profile without the usual hassle. If you’re looking for a way to generate the passive income of a Rank and Rent site without the wait time, then look no further. This episode is jam-packed with all the tips and tricks you need to get started on your Rent, then Rank business journey! <h3>Topics Discussed in This Episode:</h3> <ul> <li>A brief description of Rank and Rent (04:50)</li> <li>How Nick developed his “rent first, rank later” strategy (08:14)</li> <li>The golden ratio between ad spend CPC and rental charges(15:22)</li> <li>The rank and rent business model is undervalued (19:14)</li> <li>Nick’s process for obtaining a Google Business Profile (24:58) </li> <li>How to calculate your expected site traffic volume (31:11)</li> <li>A breakdown of how Nick sources and signs new clients (34:20)</li> <li>Why picking the right city and niche is the key to success (42:42)</li> <li>How to overcome objections when pitching rent and rank sites (51:40)</li> <li>The structure of Nick’s team and Nick’s role in the business (58:34)</li> <li>How Nick plans to scale his business to $1 million per month (1:00:28)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://www.buildandrentwebsites.com/" target="_blank" rel="noopener">Digital landlord</a></li> <li><a href="https://www.youtube.com/@iamnickwood" target="_blank" rel="noopener">Nick’s YouTube Channel</a></li> <li><a href="https://www.facebook.com/groups/theartofpreselling" target="_blank" rel="noopener">Nick’s Facebook group</a></li> <li><a href="https://discord.gg/Mw568nmUur" target="_blank" rel= "noopener">Nick’s Digital Landlord Discord</a></li> <li><a href="https://empireflippers.com/rank-and-rent-explained/" target="_blank" rel="noopener">Rank and Rent podcast episode with Luke Van Der Veer</a></li> <li><a href="http://www.whatisaleadworth.com/" target="_blank" rel= "noopener">What Is a Lead Worth calculator </a></li> <li><a href="https://ahrefs.com/" target="_blank" rel= "noopener">Ahrefs</a></li> <li><a href="https://www.semrush.com/" target="_blank" rel= "noopener">Semrush</a></li> </ul> Sit back, grab a coffee, and learn how to rent out your lead-generating websites before they rank!
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From Bootstrapped Startup to a $200 Million Exit With Patrick Campbell [The Opportunity Ep.114]
The goal of many entrepreneurs is to build a business that will one day give them true financial freedom. In theory, it’s a simple three-step process. Create it. Scale it. Sell it. But in reality, achieving a life-changing exit is a pipedream that only a handful of entrepreneurs actually accomplish. So, what does it take to beat the odds and achieve a multi-million dollar exit? In this episode, we’re joined by an entrepreneur who knows the answer to this question first-hand. Patrick Campbell is the founder of ProfitWell, a SaaS platform that helps businesses grow their recurring revenue through subscription analytics, retention, and pricing solutions. Patrick’s business was recently acquired by Paddle for $200 million! Patrick joins us to discuss the details behind the acquisition, how he successfully grew Profitwell, and how his life has changed since his 9-figure exit. Patrick explains how he set Profitwell apart from its competitors by thinking long-term, being strategic with pricing, and always keeping the bigger picture in mind. Patrick also used competitive analysis to better understand what consumers were looking for and identify where Profitwell’s competitive advantage lay. We also dive into the challenges Partick faced while scaling the business, and how he overcame these setbacks. According to Patrick, <blockquote> “Did we have “Oh my word, everything is terrible moments?” 100%, yes. But the nature of what we do as entrepreneurs is to get back up and keep going. Every time there’s a hardship that you get through, your brain as an entrepreneur goes “Well, it must not have been that bad because I figured it out.” And that helps you to keep moving forward.” </blockquote> If you’re hoping to make a life-changing exit of your own one day, don’t miss a second of this candid, behind-the-scenes look at the ins and outs of a multi-million dollar acquisition! <h3>Topics Discussed in This Episode:</h3> <ul> <li>Patrick introduces himself and shares insight into his entrepreneurial journey (01:27)</li> <li>The inspiration behind Profitwell (07:42)</li> <li>The secret sauce behind the growth of Profitwell (11:04)</li> <li>How Patrick outpaced competitors and differentiated Profitwell from competitors (21:41)</li> <li>Profitwell’s unique organizational structure (26:01)</li> <li>Patrick’s darkest moment building Profitwell (32:45)</li> <li>Why Patrick said the word “churn”100K times (38:36)</li> <li>How Paddle’s acquisition of Profitwell came about (46:10)</li> <li>How Patrick’s life has changed since exiting Profitwell (51:24)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://www.profitwell.com/" target="_blank" rel= "noopener">Profitwell</a></li> <li><a href="https://www.paddle.com/" target="_blank" rel= "noopener">Paddle</a></li> <li><a href="https://www.notion.so/" target="_blank" rel= "noopener">Notion</a></li> <li><a href= "https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884" target="_blank" rel="noopener">High Output Management by Andrew Grove</a></li> </ul> Sit back, grab a coffee, and discover what it’s like to make a 9-figure exit from an online business.
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How to Fund a Business Acquisition Without Risking Your Assets With Ignacio Villanueva [The Opportunity Ep.113]
Loans can sometimes get a bad rap, but they can be a powerful tool when it comes to funding business acquisitions. The key is finding the right type of loan to suit your specific needs and risk appetite. Given the volatility of online business, many entrepreneurs are hesitant to use their house or other valuable assets as collateral when applying for funding. Having recognized the need for a more flexible type of funding, Boopos offers aspiring business owners access to revenue-based financing. Revenue-based financing requires no collateral, and the repayments fluctuate according to the revenue your business generates. This greatly reduces the risk of defaulting on your repayments. In this episode, Ignacio Villanueva, the Head of Partnerships at Boopos, joins us to dissect revenue-based financing and explains the advantages of using funding when acquiring an online business. Revenue-based financing is much faster than traditional funding options. Boopos loans take 48 hours to be pre-approved, and only seven days to close the transaction. This means you’re less likely to lose out on a great acquisition while you wait for your funding to come through. To make acquiring business using funding even speedier, many of the listings on our marketplace have been pre-approved for financing by Boopos. Keep an eye out for businesses marked with the ‘financing approved’ badge! If you want to know more about how to increase your business acquisition spending power through revenue-based financing, then listen in to this enlightening episode! <h3>Topics Discussed in This Episode:</h3> <ul> <li>Ignacio reveals his background and explains the service that Boopos offers (03:47)</li> <li>What is revenue-based financing? (06:30)</li> <li>The advantages of using Boopos over SBA or traditional funding (13:10)</li> <li>The criteria Boopos look for when pre-approving a business for financing (19:01)</li> <li>A breakdown of Boopos lending rates (23:28)</li> <li>The repayment times for Boopos loans (25:38)</li> <li>The types of business models that Boopos offers financing for (27:12)</li> <li>The advantages of using a loan to fund a business acquisition (35:37)</li> <li>Real-life examples of successful Boopos funding stories (48:57)</li> <li>Red flags to look out for when financing a business acquisition (52:45)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://www.boopos.com/" target="_blank" rel= "noopener">Boopos</a></li> <li><a href="https://empireflippers.com/content-sites-roi/" target= "_blank" rel="noopener">Content Site ROI Case Study</a></li> <li><a href="https://empireflippers.com/amazon-fba-roi-2020/" target="_blank" rel="noopener">Amazon FBA ROI Case Study</a></li> </ul> Sit back, grab a coffee, and discover the benefits of using revenue-based financing to help you fund your business acquisitions!
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The A-Z of Building a Passive Content Site Business With Morten Storgaard [The Opportunity Ep.112]
When building a content site, you don’t have to choose between profitable and passive. You can have the best of both worlds, as long as you have a few key elements in place. Figuring out what these key elements are can be a steep learning curve for newcomers. That’s where Morten Storgaard comes in. Morten is a seasoned content site professional who put his experience to good use by creating Passive Income Geek. His in-depth course teaches entrepreneurs how to build a full-time income with passive websites. He also has a successful YouTube channel where he shares useful tips and tricks for improving your sites. In this episode, Morten unpacks some of the core building blocks of a successful content site. We dive into the importance of a strong domain name, and what separates the good names from the bad. Morten reveals he thinks why redirects and link building should take a back seat to creating quality content, and explains how to churn out top-notch content while keeping your business passive. We also touch on how you can use YouTube to feed traffic to your site, and how to balance content production across both platforms. If you want to get into the content site game, but don’t have much time on your hands, then Morten has plenty of actionable advice that you can use to build a passive website business of your very own. <h3>Topics Discussed in This Episode:</h3> <ul> <li>Morten introduces himself and explains the idea behind Passive Income Geek (01:40)</li> <li>Why Morten transitioned away from affiliate sites into content sites (05:06)</li> <li>Why choosing a good domain name is crucial (10:05)</li> <li>Morten sheds some light on his content production process (14:25)</li> <li>Bad SEO advice that Morten has come across (17:29)</li> <li>Why Morten prioritizes quality content over 301 redirects and link building (20:18)</li> <li>The role that social media plays in Morten's business strategy (27:14)</li> <li>How to scale a YouTube channel without being the face of your brand (29:42)</li> <li>How Morten manages his team and his portfolio of sites (33:07)</li> <li>The origins of Passive Income Geek and what sets it apart from other courses (41:56)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://passiveincomegeek.com/" target="_blank" rel= "noopener">Passive Income Geek</a></li> <li><a href="https://www.youtube.com/@PassiveIncomeGeek" target= "_blank" rel="noopener">Passive Income Geek YouTube channel</a></li> <li><a href="https://archive.org/web/" target="_blank" rel= "noopener">Wayback Machine</a></li> <li><a href="https://www.youtube.com/@EconomicsExplained" target= "_blank" rel="noopener">Economics Explained YouTube channel</a></li> <li><a href="https://keywordchef.com/" target="_blank" rel= "noopener">Keyword Chef</a></li> </ul> Sit back, grab a coffee, and learn how to generate a full-time income from passive content sites!
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Everything You Need to Know About Building Authority Sites With Ricky Kesler [The Opportunity Ep.111]
Creating a website that generates a steady stream of revenue is goal number one for the majority of site owners. The challenge is leveling your site up further, to where the money you make from your site can replace your main source of income. Teaching people to do exactly that is Ricky Kesler’s passion. Ricky is the co-founder of Income School, an educational platform that teaches website owners how to build profitable blogs and YouTube channels that provide a reliable source of income. In this episode, Ricky joins us to discuss why focusing on building authority is the best way to create a profit-generating website. Building authority not only helps your site rank better on Google but also makes accumulating backlinks that much easier. <blockquote> “Five or six years ago, just writing good content was enough. But now, in addition to good content, it’s grown more and more important to have authority of some kind.” </blockquote> According to Ricky, there are two main areas to focus on when building authority, topical authority and industry authority. You can build topical authority through a depth of content. Instead of focusing on surface-level topics in your niche, pick 1-3 niched-down categories that you can dive deeper into. Writing an extensive amount of content will help you become an authority in these subcategories before expanding into the wider niche. Second, build authority and renown in your industry by writing guest posts, or even better, appearing on relevant podcasts. This will help you become a known name in your niche and, as an added bonus, will help you build relevant backlinks to your site. Ricky also walks us through the key building blocks you should put in place when starting a site from scratch, how to leverage YouTube to grow your audience, and he shares several powerful growth strategies you can use to level up your site. This episode has all the information you need to grow your website from a side hustle to a money-making machine! <h3>Topics Discussed in This Episode:</h3> <ul> <li>Ricky’s background and the origins of Income School (02:57)</li> <li>How Ricky goes about building authority for his sites (06:34)</li> <li>The key building blocks needed to create an authoritative site (12:31)</li> <li>Additional growth strategies you can use to build your site (17:31)</li> <li>The optimum number of websites to have in your portfolio (21:44)</li> <li>The criteria you should look for when buying websites (24:43)</li> <li>How Ricky knew it was time to sell some of his sites (28:46)</li> <li>SEO myths and misconceptions that you should avoid (32:40)</li> <li>How to use YouTube to build an audience (37:55)</li> <li>Ricky breaks down the ins and outs of his Project 24 course (43:44)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://incomeschool.com/" target="_blank" rel= "noopener">Income School</a></li> <li><a href="https://incomeschool.com/project24" target="_blank" rel="noopener">Project 24</a></li> <li><a href="https://www.epicgardening.com/" target="_blank" rel= "noopener">Epic Gardening</a></li> </ul> Sit back, grab a coffee, and learn how to build an income-generating website by growing your site’s authority.
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Rank and Rent: How to Build a Passive 6-Figure Monthly Income With Luke Van Der Veer [The Opportunity Ep.110]
Building and maintaining a handful of websites is enough to keep most SEOs extremely busy. But is there a way to build a large portfolio of sites that can generate a passive monthly income? As Luke Luke Van Der Veer discovered, this can be achieved using the rank and rent business model. Luke builds high-ranking, lead-generating websites that target profitable niches. He then rents these sites to business owners who can take advantage of the leads. After investing a few hours into building and ranking the sites, the majority of Luke’s work is done. He can then sit back and enjoy the recurring rental income that the sites bring in. In this episode, Luke sits down with us to discuss the rent and rank business model in detail. He walks us through how he scaled his business to include 100+ rank and rent sites, how he outsources work, and the fee structure he used to get to a 6-figure monthly income. For those who are just starting out in rank and rent, Luke breaks down how to source clients for your sites, which niches can be money pits, and the mindset entrepreneurs need to adopt to make a success of this business model. Luke also sheds light on the strategies he uses to get his sites to rank, including using Google My Business, the ins and outs of citations, and how to use blog comments and PBNs to build up his sites’ backlink profiles. If you are skilled in SEO but don’t have the time or resources to maintain a traditional content site, then rank and rent may be the solution you’ve been searching for. Grab your notebook and pick up invaluable tips and tricks from the industry leader in rank and rent websites! <h3>Topics Discussed in This Episode:</h3> <ul> <li>Luke’s background and how he ended up in the online business world (03:30)</li> <li>A breakdown of how the rent and rank business model works (06:50)</li> <li>How Luke goes about finding clients to rent his sites (12:40)</li> <li>Why Luke prefers to work within the home services niche (15:55)</li> <li>The common mistakes people make with rank and rent (17:25)</li> <li>The benefits of ranking on Google My Business (20:06)</li> <li>Why you should wait until your address is verified before doing citations (28:22)</li> <li>How Luke uses blog comments and PBNs as a backlink strategy (30:25)</li> <li>How Luke structures the fees for his services (35:26)</li> <li>Examining the earning potential of rank and rent (39:35)</li> <li>Why Luke is diversifying his business with brick-and-mortar real estate (45:15)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://www.websiterentalcoaching.com/call" target= "_blank" rel="noopener">Luke's Website Rental Coaching </a></li> <li><a href="https://www.sidehustlenation.com/" target="_blank" rel="noopener">Side Hustle Nation</a></li> <li><a href="https://www.onlinejobs.ph/" target="_blank" rel= "noopener">Online Jobs </a></li> <li><a href="https://www.callrail.com/" target="_blank" rel= "noopener">CallRail</a></li> </ul> Sit back, grab a coffee, and learn how to build a passive income using the rank and rent strategy!
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How to Turn Your SaaS Site Into a Conversion Machine With Chris Silvestri [The Opportunity Ep.109]
Attracting a high volume of traffic to your site means very little if your traffic isn’t converting into sales. So, how do you turn window shoppers into paying customers? According to Chris Silvestri, it’s all about positioning. Chris is the founder of Conversion Alchemy, an agency that combines copywriting and UX design with clever digital psychology tricks to help SaaS business owners improve their website conversions. In this episode, Chris joins us to reveal what he believes is the root of most conversion problems - many SaaS entrepreneurs don’t fully understand their audience. Chris explains that achieving product-market fit is not enough on its own. You need to narrow down your target audience and truly understand what drives them. This knowledge feeds your positioning, helping you create a website that clearly communicates why consumers should purchase your product. Chris goes on to explain the different categories he covers when compiling audience research and how to use this data to inform the copy on your site. According to Chris, <blockquote> “There are three categories of messaging that you should have on your site. First, is motivation - what brings customers to your site, and does your product provide what they need? Second, is value - are the features and solutions your product provides made clear on your site? Finally, address consumer anxiety by countering objections and instilling trust.” </blockquote> Chris also sheds some light on the common mistakes SaaS owners make when writing copy for their sites and the essential features every good SaaS site should have. If you’re looking for that extra push that will convince consumers to stop browsing and start buying, then follow Chris’s advice on how to optimize your SaaS product positioning. <h3>Topics Discussed in This Episode:</h3> <ul> <li>Chris shares a brief overview of his entrepreneurial journey so far (02:06)</li> <li>The unique challenges SaaS owners face when it comes to copywriting (06:08)</li> <li>Why many SaaS owners don’t fully understand their audience (09:20)</li> <li>The framework Chris uses to conduct audience research (10:26)</li> <li>The features every good SaaS site should have (13:05)</li> <li>How often you should revisit your brand positioning (18:00)</li> <li>How to narrow down which audience you should focus on (19:40)</li> <li>Common mistakes SaaS owners make when writing copy for their sites (25:55)</li> <li>Product problems are often audience problems in disguise (30:59)</li> <li>The toughest obstacles Chris faced when building Conversion Alchemy (33:50)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://christophersilvestri.com/" target="_blank" rel="noopener">Conversion Alchemy</a></li> <li><a href="https://www.capterra.co.za/" target="_blank" rel= "noopener">Capterra</a></li> <li><a href="https://www.g2.com/" target="_blank" rel= "noopener">G2</a></li> <li><a href= "https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X" target="_blank" rel="noopener">Alchemy by Rory Sutherland</a></li> <li><a href="https://www.hotjar.com/" target="_blank" rel= "noopener">Hotjar</a></li> <li><a href="https://conversioncrimes.com/" target="_blank" rel= "noopener">Conversion Crimes</a></li> <li><a href="https://fathom.video/" target="_blank" rel= "noopener">Fathom</a></li> <li><a href="https://copyhackers.com/" target="_blank" rel= "noopener">Copy Hackers</a></li> <li><a href="https://www.nngroup.com/" target="_blank" rel= "noopener">The NN Group</a></li> <li><a href="https://meclabs.com/" target="_blank" rel= "noopener">MECLABS Institute</a></li> </ul> Sit back, grab a coffee, and learn how to correctly position your SaaS product to increase conversions!
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Neuromarketing: How to Influence the Behavior of Your Consumers With Nancy Harhut [The Opportunity Ep.108]
Sometimes, consumers need a little nudge to convince them to add your product to their checkout cart. You could try using discounts and promotions to lure consumers in, but these techniques aren’t always sustainable and can eat into your bottom line. So what strategies can you use instead? Nancy Harhut believes the answer lies in neuromarketing. Nancy is the Co-Founder and CCO of HBT Marketing, an agency that blends creativity with behavioral science to drive consumer engagement. Through many years of research, Nancy has learned that consumer behavior often isn’t rational. Instead, people are driven by hard-wired, instinctive and emotional responses. By tapping into behavioral science techniques, entrepreneurs can trigger these instinctive responses to boost conversions. In this episode, Nancy joins us to explain the science behind consumer decision-making and walks us through how to use concepts like the authority principle, social proof, and loss aversion to increase purchase intent. According to Nancy, <blockquote> “Behavioral scientists have found that people are twice as motivated to avoid the pain of loss as they are to achieve the pleasure of gain. So as a marketer, you should inject a little well-placed loss aversion. Instead of saying “Take advantage of”, try saying “Don’t miss out on”. That’s what people really pay attention to because people hate to lose out.” </blockquote> Don’t risk missing out on any more sales! Use Nancy’s expert advice to gain an advantage over your competitors and stand out from the crowd. (See what we did there?) <h3>Topics Discussed in This Episode:</h3> <ul> <li>Nancy’s entrepreneurial background and the origins of HBT Marketing (03:45)</li> <li>Neuromarketing and behavioral science and how it applies to marketing (08:43)</li> <li>The topics Nancy’s book covers and how it can help marketers (15:40)</li> <li>How Nancy created a 13% increase in purchase intent for one of her clients (17:41)</li> <li>Top techniques to trigger emotional responses in your customers (20:54)</li> <li>How different demographics respond to neuromarketing techniques (31:17)</li> <li>Common mistakes people make when attempting to use neuromarketing (35:01) </li> <li>Cringy marketing techniques you should avoid (37:47)</li> <li>What inspired Nancy to write her book Using Behavioural Science in Marketing (44:38)</li> <li>Changes and trends that have influenced marketing over the last few years (48:35)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://www.hbtmktg.com/" target="_blank" rel= "noopener">HBT Marketing</a></li> <li><a href= "https://www.koganpage.com/product/using-behavioral-science-in-marketing-9781398606487" target="_blank" rel="noopener">Using Behavioural Science in Marketing by Nancy Harhut </a></li> <li><a href="https://michaelshermer.com/the-believing-brain/" target="_blank" rel="noopener">The believing Brain by Michael Shermer</a></li> </ul> Sit back, grab a coffee, and learn how to increase purchase intent through behavioral marketing.
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The Secrets to Seismic SaaS Success With Marvin Liao [The Opportunity Ep.107]
While every business faces its own unique challenges, many early-stage SaaS startups share common characteristics that can dictate their success or downfall. Figuring out what makes these startups thrive and what causes them to crumble requires years of expertise and industry knowledge. Having invested in and worked with over 450 pre-seed & seed stage SaaS startups, Marvin Liao has certainly earned his stripes when it comes to identifying and nurturing profitable and sustainable SaaS businesses. In this episode, Marvin joins us to discuss everything early-stage SaaS founders should be doing. He provides actionable tips and advice including focusing on a narrowed-down, niche audience, remembering to listen to your gut instead of relying solely on data, and waiting until your business is more established before raising growth capital. According to Marvin, <blockquote> “I’ve found that, in general, bootstrap founders are better at running businesses. Money can be a crutch. You figure out business basics faster when you don't have a lot of money. It forces you to not waste time. So, bootstrap first, and then once you’ve gained traction and have a better sense of what you're building and who you're targeting - that’s the time to raise funding.” </blockquote> Marvin also touches on the common mistakes that SaaS founders make, like modeling themselves after industry giants, spreading their focus too thin instead of doubling down on what works, and undercharging for their software while it’s still a work in progress. If your SaaS business is still in its infancy, then you can't afford to miss out on Marvin’s expert insights to help your business reach its full potential. <h3>Topics Discussed in This Episode:</h3> <ul> <li>Why startups shouldn’t model themselves after business giants (02:00)</li> <li>Marvin explains why he’s the Forest Gump of Silicon Valley (15:04)</li> <li>Why early-stage SaaS founders should focus on bootstrapping instead of VC funding (20:55)</li> <li>How to balance data-driven decisions with creative “gut-driven” decisions (28:58) </li> <li>What SaaS founders get wrong when pricing their products (31:26)</li> <li>The benefits of focusing on a narrow, niche audience as a startup (35:34)</li> <li>The common mistakes SaaS founders make when trying to scale (38:54)</li> <li>The criteria Marvin looks at when investing in a business (40:20)</li> <li>It’s easier than ever to create a successful SaaS startup (45:37)</li> <li>The best professional advice Marvin has ever been given or heard (50:38)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="http://hardfork.substack.com/" target="_blank" rel= "noopener">The Hard Fork by Marvin Liao</a></li> <li><a href= "https://www.wired.com/2017/02/programming-is-the-new-blue-collar-job/amp" target="_blank" rel="noopener">The Next Big Blue-Collar Job Is Coding</a></li> <li><a href="https://conversioncrimes.com/" target="_blank" rel= "noopener">Conversion Crimes</a></li> <li><a href="https://archive.org/web/" target="_blank" rel= "noopener">Wayback Machine</a></li> <li><a href= "https://www.quora.com/Will-I-become-a-billionaire-if-I-am-determined-to-be-one-and-put-in-the-necessary-work-required" target="_blank" rel="noopener">Justine Musk’s Quora post</a></li> </ul> Sit back, grab a coffee, and listen in as we pick the brain of an early-stage SaaS expert!
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Going Public: From Broke Bootstrapper to Nasdaq Listed Business Owner With Dom Wells [The Opportunity Ep.106]
For many entrepreneurs, the road to success is a long and winding one, with each milestone helping you prepare for the next leg of your journey. Dom Wells's journey is no exception. Unsatisfied with his job as a teacher, he began building websites. This led to the creation of Human Proof Designs, a business that creates done-for-you starter websites for people looking to get into the content site game. The success and eventual exit of that business allowed Dom to begin acquiring higher-value websites. As he built a portfolio of his own, Dom was inspired to create Onfolio, a holding company that buys, grows and operates online businesses, particularly in the content niche. In this episode, Dom joins us to reflect on his 10-year entrepreneurial journey, walking us through the process of selling Human Proof Designs and explaining how he knew it was the right time to exit the business. According to Dom, <blockquote> “Many entrepreneurs build successful 6 or 7-figure businesses because they’re really good at one thing, or they’re driven by sheer passion and force of will. The tough part is when you reach a plateau. Then you have to decide if you’re willing to push through and learn a new skill and think more strategically in order to level up, or if you’re going to use your existing skills to start over again.” </blockquote> We then shift our focus to Onfolio as Dom describes the evolution of his business’s service offering. Dom also explains the dangers of spreading yourself too thin and shares advice on how to structure your team to make sure nothing falls through the cracks as your business expands. Finally, Dom reveals what motivated him to take Onfolio public and the process involved in listing a business on Nasdaq. With a decade of experience under his belt, Dom has a wealth of knowledge to share, so make sure you don’t miss a minute of this fascinating episode! <h3>Topics Discussed in This Episode:</h3> <ul> <li>Dom reflects on his 10-year entrepreneurial journey and how he founded Onfolio (02:22)</li> <li>The reasons why Dom decided to leave Human Proof Designs (08:56)</li> <li>A breakdown of what Onfolio offers, and how it has evolved over the years (14:20)</li> <li>The criteria Dom looks at when buying a business for his portfolio (19:05)</li> <li>How Dom grew a $1.1 million business’s net profit by 50% in three months (24:31)</li> <li>The pros and cons of cross-business synergies and operating leverage (26:53)</li> <li>How Dom has structured his Onfolio team to make the best use of their skills (29:41)</li> <li>How Dom balances marketing the businesses in his portfolio vs marketing Onfolio (33:27)</li> <li>Why Dom decided to list Onfolio publicly and what the process involved (35:22)</li> <li>Dom’s goals for Onfolio moving forward (40:41)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://onfolio.com/" target="_blank" rel= "noopener">Onfolio</a></li> <li><a href="https://www.humanproofdesigns.com/" target="_blank" rel="noopener">Human Proof Designs</a></li> <li><a href="https://empireflippers.com/capital/" target="_blank" rel="noopener">Empire Flippers Capital</a></li> <li><a href= "https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J" target="_blank" rel="noopener">Before The Exit by Dan Andrews</a></li> <li><a href="https://ahrefs.com/" target="_blank" rel= "noopener">Ahrefs</a></li> <li><a href="https://www.semrush.com/" target="_blank" rel= "noopener">Semrush</a></li> </ul> Sit back, grab a coffee, and learn valuable entrepreneurial lessons from a 10-year industry veteran!
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SaaS Link Building: Transforming Content Into Conversions With Alan Silvestri [The Opportunity Ep.105]
When creating content for SaaS sites, “build it and they will come” is no longer an effective strategy. In today’s competitive landscape where Google Algorithms rule the roost, SaaS owners need to employ clever SEO techniques to make sure they drive the right traffic to their content. According to Alan Silvestri, link-building or “digital PR” is one of the most effective ways to get eyes on your content and boost your brand recognition. Alan is the Founder and CEO of Growth Gorilla, an agency that provides high-quality, no-nonsense content distribution and link-building outreach for SaaS companies. In this episode, Alan walks us through the tried and tested framework he uses to build high-converting links and how to modify this framework to suit the needs of different businesses. Link-building doesn’t exist in a black hole, and if you want the best results, you’ll need to employ additional marketing and social media strategies to support your link-building efforts. According to Alan, <blockquote> “Effective link building starts with the preparation you do before you even start building links. The first thing, which is often overlooked, is to make sure that your content is top-notch. Then, focus on optimizing your internal linking structure because that can really help to make the most out of the links that you build.” </blockquote> Alan also warns that not all backlinks are good, explaining the desirable qualities and red flags SaaS owners should keep an eye out for, and why quality trumps quantity every time. If your blog content isn’t getting the recognition it deserves, then take note of Alan’s expert advice on how to open the traffic floodgates and build brand authority through strategic link building. <h3>Topics Discussed in This Episode:</h3> <ul> <li>Alan shares insights into his background and how he ended up working in the SaaS industry (02:51)</li> <li>The unique challenges SaaS companies face when it comes to link building (08:33)</li> <li>The framework Alan uses to build links for SaaS businesses (11:11)</li> <li>How Alan adjusts his framework to suit individual business needs (16:14)</li> <li>The red flags SaaS owners should be aware of when it comes to link building (17:45)</li> <li>The effectiveness of quality vs quantity (22:28)</li> <li>The common link-building mistakes SaaS owners make (24:03)</li> <li>Alan’s take on the power of social media vs SEO for building brand authority (27:12)</li> <li>The interesting trends Alan has seen in the SEO industry (31:09)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://mygrowthgorilla.com/" target="_blank" rel= "noopener">Growth Gorilla</a></li> <li><a href="https://mygrowthgorilla.com/chrome-extension/" target= "_blank" rel="noopener">Growth Gorilla Chrome extension</a></li> <li><a href="https://pitchbox.com/" target="_blank" rel= "noopener">Pitchbox</a></li> <li><a href="https://ahrefs.com/" target="_blank" rel= "noopener">Ahrefs</a></li> <li><a href="https://hunter.io/" target="_blank" rel= "noopener">Hunter.io</a></li> </ul> Sit back, grab a coffee, and learn how to use link-building to drive more customers to your blog content!
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What No One Tells You About Buying a 7-Figure Online Business With Nate Ginsburg [The Opportunity Ep.104]
When it comes to navigating the twists and turns of acquiring a business, particularly one in the 7-figure range, even the most seasoned entrepreneurs often find themselves in unfamiliar territory. In this episode, Nate Ginsburg, a 10+ year online entrepreneur and investor gives us a behind-the-scenes look into his 7-figure acquisition of Centurica, a due diligence service that guides buyers through the complexities of assessing and purchasing web-based businesses. Nate walks us through the biggest pressure points of the acquisition, including how he approached the previous owner with an offer to purchase Centurica, how he financed the deal, and the support structure made available to him as a buyer. He shares the biggest lessons he learned from the purchase and reveals the advice he would give himself if he had to do it all over again. According to Nate, <blockquote> “My advice to buyers is, during your due diligence, spend some time looking into the nitty gritty parts of the operation to understand the deliverables you’ll have to build out when you take over the business. You should also try to engage the seller in as long of a transition and support period as possible.” </blockquote> We also dive into the different categories and components of buyer due diligence, how to overcome key-person risk, and we break down the hidden risks and opportunities that buyers can uncover with the right research. If you’re considering buying an online business you can’t afford to miss out on Nate’s first-hand knowledge of the ins and outs of the acquisition process. <h3>Topics Discussed in This Episode:</h3> <ul> <li>Nate walks us through his entrepreneurial background (02:14)</li> <li>A brief overview of Centurica and why Nate was inspired to acquire the business (06:30)</li> <li>Nate walks us through how he went about acquiring Centurica (09:22)</li> <li>The SBA loan process and how Nate determined the value of Centurica (12:41)</li> <li>Key-person risk and importance of hiring the right team (15:33)</li> <li>The different categories and components of due diligence (29:54)</li> <li>Hidden risks and opportunities that can be uncovered during buyer due diligence (34:40)</li> <li>Why online businesses are a great investment (36:31)</li> <li>The biggest changes Nate has seen in the online business industry over the past few years (37:33)</li> <li>The advice Nate would give himself if he started his online journey all over again (40:13)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://centurica.com/" target="_blank" rel= "noopener">Centurica</a></li> <li><a href="https://sellerplex.com/" target="_blank" rel= "noopener">SellerPlex</a></li> </ul> Sit back, grab a coffee, and learn the importance of buyer due diligence when acquiring an online business. 
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Revisited - Buyer-Seller Roundtable: A 7-Figure Deal From Both Sides with Wilson Dos Santos and Kevin Flaherty [The Opportunity Ep. 62]
This week we revisit one of our most eye-opening episodes where we learn first-hand what it's like to buy and sell a 7-figure online business. Many entrepreneurs dream of making a seven-figure exit from their online businesses, but few people understand the logistics, high emotion, and intense negotiations that go into a successful sale. In this episode, we'll have a round table with the buyer and seller from a recent seven-figure deal to give you some unique insights into what it's really like to buy and sell an online business with Empire Flippers. The seller, Wilson Dos Santos, owned a rapidly growing FBA business and was ready to quit the rat race to enjoy the spoils of his hard work. The buyer, well-known <a href="https://empireflippers.com/amazon-brand-aggregators/" target="_blank" rel="noopener">FBA aggregator</a> Thrasio, represented by Acquisitions Manager Kevin Flaherty, saw the business as a prime opportunity for investment. Wilson walks us through his journey as a seller, explaining what prompted him to sell his business at the height of its success, the ins and outs of the listing and negotiation process, and ultimately, how his life has changed for the better since selling the business. Kevin gives us an insider’s perspective on what kind of FBA business catches the eyes of aggregators, how Thrasio vets potential acquisitions, and how they structure their offers to stand out from the competition. If you’re considering buying or selling an online business, you don’t want to miss a second of this special behind-the-scenes episode! <h3>Topics Discussed in this episode:</h3> <ul> <li>Wilson shares a picture of the business he sold (4:12)</li> <li>The shadow of success - the stress that comes with building a profitable business (6:12)</li> <li>The moment Wilson realized his business had outgrown him (7:43)</li> <li>Wilson walks us through the valuation process (12:56)</li> <li>Why Thrasio enjoys working with Empire Flippers (15:02)</li> <li>What qualities will make your business attractive to an aggregator? (16:29)</li> <li>The high emotions when a seller's business goes live on our marketplace (21:23)</li> <li>The metrics Thrasio looks at when vetting a potential business acquisition (24:20) </li> <li>Vetting potential buyers and the negotiation process (27:58)</li> <li>What made Thrasio’s offer stand out from the rest (31:51)</li> <li>Why Wilson’s business caught Thrasio’s attention (33:54)</li> <li>How Wilson’s life has changed since he sold his business (36:53)</li> <li>The benefits of using a broker when selling your business (44:32)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href= "https://app.empireflippers.com/valuation-tool/monetization"> Free valuation tool</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with one of our expert sales advisers</a></li> </ul> Sit back, grab a coffee, and get ready to take a sneak peek at the Empire Flipper’s buy and sell process!
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Revisited - Building a Million Dollar Business Portfolio by Age 24 With Simon Treulle [The Opportunity Ep75]
While Greg gets his bearings after weeks of travel, we revisit another of our most popular episodes. Successfully scaling one online business is hard enough, but building out an entire portfolio of businesses is a challenge few entrepreneurs are able to overcome. Not only did Simon Treulle knock this challenge out of the park, but he achieved this entrepreneurial milestone before the age of 24! Simon is the founder of Pangolia, a business with multiple high-value brands and content sites under its umbrella. In this episode, Simon explains how building a strong network of mentors and fellow entrepreneurs helped him accelerate his success, and why maintaining good relationships with suppliers is key. According to Simon, <blockquote> “If you want to grow your content site, build good relationships with your affiliate managers. They are humans and they are in the business of relationships. Talk, help each other, and you’ll see your business grow.” </blockquote> Simon gives us insights into his entrepreneurial journey, including what inspired him to move from Denmark to Chaing Mai, the epicenter of SEO, when he was just 19. He walks us through the hard work and sacrifice that helped him achieve success, and why he chose to hone in on the pet niche when building out his portfolio. Speaking of his portfolio, Simon also discusses how he transitioned from building sites into buying them, what he looks for in new business acquisitions, and the benefits of consolidating multiple small websites into one big site. He also explains why he made the jump into eCommerce through his latest acquisition, Hepper, and reveals how he grew Hepper from 100 visitors per day to 40.000 readers per day. If you want to know how to make the leap from owning one business to owning several, this episode is the perfect place to start! <h3>Topics Discussed in this episode:</h3> <ul> <li>Simon walks us through his experience entering the world of online business (02:14)</li> <li>Why Simon decided to build a portfolio of businesses in the pet niche (12:14)</li> <li>How Simon transitioned from owning one business to running several (14:17)</li> <li>The benefits of running eCommerce and content site businesses in synergy (16:36)</li> <li>What qualities Simon looks for in a new business acquisition (18:46)</li> <li>How Simon adapted to running an eCommerce business alongside his content sites (23:53)</li> <li>How Simon grew the traffic on his eCommerce site from 100 daily visitors to 40,0000 (27:11)</li> <li>The key to successfully running multiple businesses simultaneously (31:22)</li> <li>Simon’s advice to entrepreneurs looking to replicate his success (32:04)</li> <li>Simon reveals what’s next, and his plans for growing his businesses further (37:23)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://pangolia.com/" target="_blank" rel= "noopener">Pangolia</a></li> <li><a href="https://www.hepper.com/" target="_blank" rel= "noopener">Hepper</a></li> <li><a href="https://ahrefs.com/" target="_blank" rel= "noopener">Ahrefs</a></li> </ul> Sit back, grab a coffee, and learn how to grow one content site into a powerful portfolio of online businesses. 
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Revisited - Why Buying Unconventional Businesses Will Help You Gain Financial Freedom With Codie Sanchez [The Opportunity Ep. 68]
Greg has spent the last few weeks traveling around the US attending several conferences, so he was unable to record a new episode this week. Instead, we'll be revising one of our favorite episodes where Sarah chatted to Codie Sanchez about how to build wealth the unconventional way. On their journey towards financial freedom, many investors hone in on assets like real estate and stocks, often overlooking the power of purchasing online businesses. Buying unconventional businesses is contrarian investor Codie Sanchez’s bread and butter. Codie has acquired a personal empire of cash-flowing assets across multiple business models. She teaches investors how to do the same as the founder of Contrarian Thinking, an educational resource where investors and entrepreneurs can learn about how to create an ocean of wealth through different income streams. In this episode, Codie explains why buying businesses is a great way to fast-track your way to financial freedom. She walks us through the first steps to diversifying your income through online business acquisitions and the common mistakes many entrepreneurs make when trying to achieve financial independence. According to Codie, <blockquote> “The number one reason people don't achieve financial freedom is they do not spend the time thinking about it, they do not spend the time learning about it, and then they do not spend the time taking action on it.” </blockquote> Codie also discusses the philosophy behind being a contrarian investor, and how to effectively manage a portfolio of businesses. If you’re looking for ways to kickstart your journey to financial independence, you don’t want to miss a minute of this episode! <h3>Topics Discussed in this episode:</h3> <ul> <li>What it means to be a contrarian investor (02:07)</li> <li>Why business ownership is a great way to achieve financial freedom (05:20)</li> <li>The first steps to achieving financial freedom through business ownership (09:53)</li> <li>The benefits of diversifying asset classes (14:48)</li> <li>Managing time and leadership across multiple income streams (19:53)</li> <li>Common mistakes investors make on their journey to financial freedom (22:08)</li> <li>Out of date investment advice that investors should be wary of (26:09)</li> <li>Current trends that are driving the investment industry (29:34)</li> <li>The lessons Codie has learned throughout her career (35:36)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://contrarianthinking.co/" target="_blank" rel= "noopener">Contrarian Thinking newsletter</a></li> <li><a href="https://contrarianthinking.co/cashflow/" target= "_blank" rel="noopener">Contrarian Cashflow</a></li> <li><a href= "https://courses.unconventionalacquisitions.com/courses/buying-a-small-business" target="_blank" rel="noopener">Unconventional Acquisitions business buying course</a></li> <li><a href="https://mint.intuit.com/" target="_blank" rel= "noopener">Mint</a></li> </ul> Sit back, grab a coffee, and learn how to diversify your income streams through purchasing unconventional businesses!
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How to Get a 60% ROI on Your Website in Less Than 6 Months With Zach Zorn [The Opportunity Ep.103]
Building and acquiring websites is a great way to make money online. But growing these sites can be a slow process if you don’t know which levers to pull to improve your traffic and conversions. Luckily for Zach Zorn, he quickly figured out which key areas to focus on - a discovery that lead to a 60% ROI on his website in under six months! After making a successful exit from that site, he decided to share his online business knowledge with the world. Zach is the owner of Money Nomad, a website that provides digital entrepreneurs with tips and strategies on how to grow their businesses. Money Nomad also collaborated with Empire Flippers to open up an online business marketplace selling businesses that fall below our minimum valuation threshold. In this episode, Zach joins us to discuss the origins of Money Nomad and how it evolved from a simple content site into a fully-fledged marketplace. We dive into the techniques and frameworks Zach uses to grow his website portfolio, including making the best use of different monetization methods, and optimizing the website’s CRO to maximize profits. According to Zach, <blockquote> “When it comes to content sites, making sure you have the correct affiliate offerings and creating call-to-action buttons are quick wins that buyers can take advantage of. Literally adding blue, red, or green buttons that tell people what you want them to do really helps with conversions. If possible, you should also update your theme to a faster, cleaner theme.” </blockquote> Zach also walks us through his acquisition strategy, his experiences using the Empire Flippers marketplace, and the pros and cons of buying businesses privately vs through a broker. Whether you’re shopping around for your first website acquisition, or you’re an experienced content site owner, this episode is jam-packed full of valuable information that can help you accelerate your website’s growth. <h3>Topics Discussed in This Episode:</h3> <ul> <li>Zach explains how he became involved with the online business industry (02:37)</li> <li>What attracted Zach to the first content site he bought from Empire Flippers (07:52)</li> <li>How Zach got a 60% ROI from his website in less than 6 months (09:56)</li> <li>The techniques and frameworks Zach uses to grow his portfolio of websites (16:22)</li> <li>The pros and cons of buying businesses privately vs through a broker (23:00)</li> <li>The evolution of the Money Nomad website and marketplace (26:40)</li> <li>The Money Nomad marketplace commission structure (32:07)</li> <li>The online business trends Zach foresees in the near future (35:05)</li> <li>Zach’s goals and vision for the future of Money Nomad (39:38)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://www.moneynomad.com/" target="_blank" rel= "noopener">Money Nomad</a></li> <li><a href="https://ahrefs.com/" target="_blank" rel= "noopener">Ahrefs</a></li> <li><a href="https://surferseo.com/" target="_blank" rel= "noopener">Surfer SEO</a></li> <li><a href="https://shortpixel.com/" target="_blank" rel= "noopener">Short Pixel</a></li> <li><a href="https://rankmath.com/" target="_blank" rel= "noopener">Rank Math</a></li> <li><a href="https://linkwhisper.com/" target="_blank" rel= "noopener">Link Whisper</a></li> </ul> Sit back, grab a coffee, and discover a few simple tips and tricks to increase your website’s traffic and conversions.
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Systematizing Your Business: The Key to Regaining Your Freedom With Lauren Tickner [The Opportunity Ep.102]
Sometimes, it’s an entrepreneur's ability to neutralize their weaknesses that paves the way to their success. By prioritizing important tasks and removing themselves from activities they aren’t skilled at or simply don’t like, entrepreneurs can focus their talents on areas of their business where they can make a measured difference. Implementing systems like these helped Lauren Tickner turn her side hustle as a fitness coach into a 7-figure online business by the age of 21. But Lauren didn’t stop there. She realized that the systems she used to grow her fitness coaching business could be applied to all industries. This revelation inspired her to create Impact School, a 7-figure coaching company that helps digital entrepreneurs implement systems that allow them to free up valuable time and scale their businesses to new heights. In this episode, Lauren joins us to discuss the advantages of systematization, the steps business owners should take to systematize their business, and how implementing systems has helped her own business thrive. According to Lauren, <blockquote> “As a business owner, you have to fill your weaknesses. I became so systems oriented through my own lack of organization. A big lesson for me was hiring someone who was my opposite, who could ensure that those systems were set up. But only by being honest about my weaknesses was I able to find the right person.” </blockquote> Lauren also sheds some light on the bad industry advice that entrepreneurs should avoid, how she diversifies her income streams without succumbing to shiny object syndrome, and some of the biggest challenges she faced when building and scaling Impact School. <h3>Topics Discussed in This Episode:</h3> <ul> <li>How Lauren helps people detach their personal brand from their business (05:06)</li> <li>Lauren walks us through her origin story as an entrepreneur (07:55)</li> <li>Hiring people who compliment your weaknesses (13:48)</li> <li>How systemization can benefit entrepreneurs (15:10)</li> <li>The right time to implement systemization in your business’s lifecycle (18:03)</li> <li>The V.I.L.E. system Lauren uses to prioritize tasks (24:33)</li> <li>The bad advice Lauren has heard floating around the industry (29:41)</li> <li>How Lauren plans to diversify her income streams moving forward (39:35)</li> <li>How Lauren avoids shiny object syndrome when acquiring businesses (44:05)</li> <li>Why Lauren decided to exclude investors from her own business (50:35)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://www.impact-school.com/" target="_blank" rel= "noopener">Impact School</a></li> <li><a href="https://www.notion.so/" target="_blank" rel= "noopener">Notion</a></li> </ul> Sit back, grab a coffee, and learn how systems can help you scale your business without losing your freedom.
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The Benefits of Becoming an Empire Flippers Capital Operator With Mohit Tater [The Opportunity Ep.101]
Some entrepreneurs are gifted with a talent for taking run-of-the-mill businesses to new heights and turning them into stable, cash-flowing assets. Empire Flippers Capital offers a unique opportunity to these talented entrepreneurs - the chance to operate and grow businesses to generate profit for themselves and investors while EFC takes care of the behind-the-scenes logistics. Mohit Tater was one of the first entrepreneurs to qualify for this opportunity. Mohit is the Founder & CEO of BlackBook Investments, a successful private equity firm that specializes in website investing. He has also been an operator for EF Capital for two investment rounds. In this episode, we take a peek behind the curtain as Mohit sheds some light on his experiences as an EFC operator. We discuss what drew Mohit to this opportunity, his acquisition strategy when building his EFC portfolio, and how his portfolio has performed over the last two investment rounds. Mohit walks us through the various tools and resources that EFC operators have at their disposal and shares the productivity hacks he uses to stay on top of his game as he juggles being a business owner and an operator for EF Capital. Lastly, Mohits reveals some of the sure-fire tactics he uses to boost content site revenue. According to Mohit, <blockquote> “When it comes to scaling content sites, the best-hidden growth opportunities often lie in plain sight. Focus on conversion rate optimization. It’s helped us get up to 80% more revenue from the same amount of traffic.” </blockquote> Join us for a behind-the-scenes look at how EF Capital generates profits for its investors. If you’re inspired by Mohit’s story and would like to become an operator yourself, check out the operator interest form in the links below. <h3>Topics Discussed in This Episode:</h3> <ul> <li>Mohit shares how he became involved with online businesses (04:04)</li> <li>What led Mohit to become an EF Capital operator (14:53)</li> <li>How EF Capital operators are compensated (18:15)</li> <li>How raising funds differs for a Mohit’s personal business vs EF Capital (20:20)</li> <li>The productivity hacks Mohit uses to effectively manage his portfolio of businesses (23:50)</li> <li>Mohit shares insights on the type of business he operates for EF Capital (26:23)</li> <li>The qualities Mohit looks for in a website acquisition (29:07)</li> <li>How Mohit’s EF Capital portfolio has performed under his management (37:50)</li> <li>The milestones Mohit wants to reach as an EFC operator (42:34)</li> <li>Mohit’s advice to entrepreneurs looking to become operators (44:56)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://empireflippers.com/capital/" target="_blank" rel="noopener">Empire Flippers Capital</a></li> <li><a href="https://empireflippers.com/operator" target="_blank" rel="noopener">EF Capital Operator Interest form</a></li> <li><a href="https://blackbookinvestments.com/" target="_blank" rel="noopener">Blackbook Investments</a></li> <li><a href="https://www.richdad.com/" target="_blank" rel= "noopener">Rich Dad Poor Dad</a></li> <li><a href="https://fourhourworkweek.com/" target="_blank" rel= "noopener">The 4-Hour Work Week</a></li> <li><a href="https://ahrefs.com/" target="_blank" rel= "noopener">Ahrefs</a></li> <li><a href="https://surferseo.com/" target="_blank" rel= "noopener">Surfer</a></li> <li><a href="https://www.copyscape.com/" target="_blank" rel= "noopener">Copyscape</a></li> <li><a href="https://app.grammarly.com/" target="_blank" rel= "noopener">Grammarly</a></li> </ul> Sit back, grab a coffee, and take a behind-the-scenes look at what it’s like to be an Empire Flippers Capital operator.
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7 Entrepreneurial Lessons Learned From 100 Episodes of the Opportunity Podcast [Ep.100]
The 100th episode of The Opportunity podcast is finally here! To celebrate this milestone, we’re mixing things up. This extra special episode revisits a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows. You’ll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, running, and scaling successful online businesses. Greg acts as our guide, walking us through each lesson and sharing his own unique insights and pearls of wisdom. One of Greg's top takeaways includes, <blockquote> “If you want to build wealth, don’t focus on making money today. Focus on making an experience that will create fans of yours for years to come. Because if you make enough of those fans you’re going to create a snowball effect that’ll carry you far into the future.” </blockquote> Join in the celebration by letting us know which episode or guest has been your favorite so far! Be sure to share this episode with your friends and family so that they can join us for the next 100 episodes where we’ll continue to uncover all of the hidden growth opportunities in the online business industry. <h3>Topics Discussed in This Episode:</h3> <ul> <li>Lesson 1: Creating a Machine of Leverage by Knowing the Value of Your Time (02:07)</li> <li>Lesson 2: Learning to Love Risk to Create Wealth (10:30)</li> <li>Lesson 3: Spending 9 Hours Sharpening the Axe, and One Hour Cutting Down the Tree (17:07)</li> <li>Lesson 4: Creating Value While Respecting Your Audience’s Time (26:33)</li> <li>Lesson 5: Communication and Thinking in Four Degrees of Impact (31:43)</li> <li>Lesson 6: Why the Best Marketing Isn’t a Tactic, It’s an Experience (39:45)</li> <li>Lesson 7: Persistence Through Adversarial Wins (44:23)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href= "https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90" target="_blank" rel="noopener">Jobs to be Done Framework</a></li> </ul> <h3>Featured Guests:</h3> <ul> <li>Kevin Espiritu (Ep #87)</li> <li>Matt Diggity (Ep #23)</li> <li>Sushee Nzeutem (Ep #59)</li> <li>John Hefter (Ep #19)</li> <li>Emma Shermer Tamir (Ep #49)</li> <li>Doron Wolffberg (Ep #41)</li> <li>Perrin Carrell (Ep #79)</li> <li>Alexis Grant (Ep #84)</li> <li>Chelsea Cohen (Ep #42)</li> <li>Fabricio Miranda (Ep #91)</li> <li>Chelsea Jones and Rachel Saul (Ep #74)</li> <li>Nicole Baqcai (Ep #55)</li> <li>Ben Donovan (Ep #71)</li> <li>Bill Szabrak (Ep #6)</li> </ul> Sit back, grab a coffee, and take a trip down memory lane as we discuss the valuable lessons learned from the past 100 episodes.
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How to Get the Most Out of Your 3PL Fulfillment With Taylor Smits [The Opportunity Ep. 99]
As you grow your Amazon FBA business, so too should you scale your fulfillment. Employing a 3PL service opens up a wealth of opportunities and helps shield your business from Amazon inventory limits, stockout penalties, and supply chain delays. But not all 3PLs are created equal, so how do you find the right 3PL to suit your business’s unique needs? Few people are better qualified to answer this question than Taylor Smits. Taylor is an Amazon seller and the Co-founder of My FBA Prep, a SaaS-based 3PL service that helps eCommerce brands scale their operations by streamlining logistics and fulfillment. In this episode, we dissect the eCommerce supply chain. Taylor explains the different fulfillment options available to FBA sellers and the common pain points sellers encounter when prepping, packing, and shipping their inventory to Amazon warehouses. We discuss the many benefits of outsourcing fulfillment and outline the important questions sellers should ask when choosing a 3PL. According to Taylor, <blockquote> “As an Amazon seller, the biggest question to ask a 3PL service is “What’s the turnaround time for getting inventory prepped and into Amazon warehouses.” That time period is going to directly affect your cash flow cycle. It’s also important to ask if they have experience working with businesses similar to yours so that you know they can meet your expectations.” </blockquote> This interview will provide you with the information you need to break free of your fulfillment restrictions and watch your FBA business thrive! <h3>Topics Discussed in This Episode:</h3> <ul> <li>Taylor’s entrepreneurial journey and how he founded My FBA Prep (03:33)</li> <li>The difference between first, second, and third-party logistics (12:37)</li> <li>How Taylor got a foot in the door with large eCommerce clients (20:26) </li> <li>The questions sellers should be asking 3PL service providers before hiring them (25:05)</li> <li>The trends Taylor is seeing in the current eCommerce fulfillment ecosystem (41:38)</li> <li>The biggest obstacle Taylor faced when building and growing My FBA Prep (48:13)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://myfbaprep.com/" target="_blank" rel= "noopener">My FBA Prep</a></li> <li><a href="https://www.netsuite.com/portal/home.shtml" target= "_blank" rel="noopener">Netsuite</a></li> </ul> Sit back, grab a coffee, and learn how to get the most out of your 3PL fulfillment!
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Amazon DSP Advertising: How to Unlock Its Full Potential With Mina Elias [The Opportunity Ep. 98]
It’s no secret that Amazon’s marketplace is growing incredibly quickly. With so many new brands entering the fray, how can sellers make their listings stand out in such a saturated market? For Mina Elias, a 7-figure Amazon seller, the answer lay in making efficient use of Amazon’s advertising platforms. As his expertise in this area grew, so did requests from fellow sellers asking Mina to optimize their advertising campaigns. This inspired Mina to create Trivium Group, an Amazon advertising agency that specializes in PPC and DSP advertising campaigns, helping sellers get their products in front of shoppers, earn more money, and grow their businesses. In this episode, Mina joins us to discuss Amazon DSP campaigns, an often overlooked advertising option. He guides us through the differences between DSP and PPC campaigns, the best time for businesses to start making use of DSP, and the risks and rewards of using this promotional tool. We also dive into the secrets behind Mina’s entrepreneurial success, including how he grew his business from 3 employees to 30 in one year and the systems he uses to help him manage his team. According to Mina, <blockquote> “The number one hack I’ve figured out as a business owner is that using consultants is a great time-saving shortcut that can help you grow your business incredibly fast. For example, I can learn how to do Google Ads in three months, but with just six one-hour consultations with a Google Ads consultant, I can be just as good.” </blockquote> If you want the inside scoop on how to create a winning Amazon DSP strategy, then this is an episode you don’t want to miss out on! Want a free PPC audit from Trivium? Follow the link below to learn more. <h3>Topics Discussed in This Episode:</h3> <ul> <li>Mina discusses his background and how he became involved with Amazon (02:55)</li> <li>The benefits of attending business conferences (11:14)</li> <li>An explanation of Amazon DSP and how it differs from PPC (19:05)</li> <li>The criteria sellers need to meet in order to use Amazon DSP (24:35)</li> <li>How long do you need to run DSP ad campaigns before they become profitable? (30:26)</li> <li>How to segment your DSP marketing funnel (33:40)</li> <li>The success stories Mina has witnessed DSP have on Amazon brands (38:40)</li> <li>Why Mina grew his team from 3 people to 30 in one year (41:44)</li> <li>The key to hiring the right person for the job (46:04)</li> <li>The lessons Mina wishes he know when first starting out on Amazon (55:14)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/call/">Schedule a call with our expert sales advisors </a></li> <li><a href="https://triviumco.com/" target="_blank" rel= "noopener">Trivium Group</a></li> <li><a href="https://triviumco.com/pages/srt/empireflippers" target="_blank" rel="noopener">Free PPC audit from Trivium</a></li> <li><a href="https://cxl.com/" target="_blank" rel= "noopener">CXL Digital Marketing Courses</a></li> <li><a href="https://zoom.us/" target="_blank" rel= "noopener">Zoom</a></li> <li><a href="https://slack.com/" target="_blank" rel= "noopener">Slack</a></li> <li><a href="https://www.notion.so/" target="_blank" rel= "noopener">Notion</a></li> <li><a href="https://www.salesforce.com/eu/" target="_blank" rel= "noopener">Salesforce</a></li> <li><a href="https://www.helium10.com/" target="_blank" rel= "noopener">Helium 10</a></li> <li><a href="https://datadive.tools/" target="_blank" rel= "noopener">Data Dive</a></li> </ul> Sit back, grab a coffee, and learn how to grow your Amazon business using DSP campaigns.
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Going Global: How to Expand Into International Amazon Marketplaces With Jana Krekic [The Opportunity Ep. 97]
International expansion is a great way to scale your Amazon business, but many sellers don’t speak the local language of the market they are trying to infiltrate. To solve this problem, sellers use software like Google Translate to help them translate their existing sales copy, but according to Jana Krekic, this approach often hurts sellers more than it helps them. Jana is the founder and CEO of YLT Translations, an agency that helps Amazon sellers translate their listings, sales copy, and keyword research to suit various foreign markets. Jana believes that human-based translations help sellers to better navigate the nuances of foreign languages in a way that software cannot. In this episode, we discuss the language differences that often trip sellers up, the pros and cons of using AI to generate your sales copy, and the international rules and regulations sellers should be aware of. We also discuss the risks and rewards of international expansion, which countries to expand into first, and the steps sellers should take to ensure a smooth transition into foreign marketplaces. According to Jana, <blockquote> “If you want to enter an international Amazon marketplace, the number one thing you should do is market research. That is crucial. After that, you should focus on creating keyword-driven content. The Amazon content rules are less strict in Europe than in the US, so you can use that to your advantage.” </blockquote> Lastly, Jana shares some insights into Amazon's expansion plans, including the new countries they will be launching marketplaces in, and the opportunities this creates for Amazon sellers around the world. If you have set your sights on global expansion, then listen in to this conversation to find out how to conquer foreign Amazon marketplaces. <h3>Topics Discussed in This Episode:</h3> <ul> <li>The services that YLT Translations offers Amazon sellers (03:22)</li> <li>Jana walks us through her background and entrepreneurial journey so far (05:34)</li> <li>How AI competes with human-based translations (11:13)</li> <li>The opportunities Amazon sellers can tap into by expanding internationally (16:55)</li> <li>Nuances other than languages differences that sellers should be aware of (28:39)</li> <li>International rules and regulations that often trip sellers up (34:14)</li> <li>New Amazon marketplaces that will be opening in the coming year (39:14)</li> <li>The foundation's sellers should have in place before they expand internationally (40:34)</li> <li>Risks sellers should be aware of when moving into foreign FBA marketplaces (44:43)</li> <li>The European countries you should expand into first (48:21)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://ylt-translations.com/" target="_blank" rel= "noopener">YLT Translations</a></li> <li><a href="https://www.helium10.com/" target="_blank" rel= "noopener">Helium 10</a></li> <li><a href="https://datadive.tools/" target="_blank" rel= "noopener">Data Dive Tools</a></li> </ul> Sit back, grab a coffee, and learn how to adjust your Amazon listings to suit international marketplaces.
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How to Strengthen Your Online Business and Outlast Your Competitors With Greg Elfrink [The Opportunity Ep. 96]
It’s been a tough year for the online business industry. Competition remains steep, aggregators are battening down the hatches, and Google algorithm updates continue to plague entrepreneurs. But Greg Elfrink, the Director of Marketing at Empire Flippers, believes that these challenges hide a plethora of golden opportunities just waiting to be seized by eagle-eyed entrepreneurs. In this episode, Greg explains how online business owners can build a moat around their businesses to help them ride out the storm and outlast the competition. He discusses how AI will impact marketing and content creation moving forward, and the best way to shield your business from pesky algorithm updates. According to Greg, <blockquote> “The number one thing you can do to protect your business from Google algorithm updates is to build an audience you retain. So, whether you’re growing an affiliate site or an eCommerce store - build an email list. That is your biggest asset that the algorithms can’t do anything about.” </blockquote> Greg also shares his expert marketing knowledge, revealing the latest clever marketing trick that caught his attention, the bad marketing advice you should avoid, and some quick wins that will take your marketing efforts from good to great. If you're looking for the inside scoop on the current state of the online business industry, then this is the episode for you. We close out the show with an exciting announcement about the future of the podcast, so be sure to listen to the end of the episode! <h3>Topics Discussed in This Episode:</h3> <ul> <li>The events that impacted the online business industry in 2022 (04:24)</li> <li>The opportunities to be found in the doom and gloom (08:17)</li> <li>What the online business landscape looks like for sellers (10:37)</li> <li>How to protect your business from Google algorithm updates (17:56)</li> <li>How AI will impact content creation (22:28)</li> <li>The most recent clever marketing strategy that caught Greg’s attention (27:20)</li> <li>The challenges online entrepreneurs are facing at the moment (30:20)</li> <li>The quick marketing wins business owners can use to move the needle (33:54)</li> <li>Bad marketing advice you should avoid (38:23)</li> <li>An exciting change to The Opportunity podcast (48:28)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://www.descript.com/" target="_blank" rel= "noopener">Descript</a></li> <li><a href="https://sparktoro.com/" target="_blank" rel= "noopener">SparkToro</a></li> <li><a href="https://affiliateworldconferences.com/" target= "_blank" rel="noopener">Affiliate World Conferences</a></li> </ul> Sit back, grab a coffee, and learn about the latest industry opportunities you can take advantage of!
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How Donation Incentives Can Increase Your Conversion Rates by 20% With Andrew Forman [The Opportunity Ep. 95]
On the surface, discounts may seem like a great way to boost sales, but over time they erode your profits and can have a negative effect on consumers’ perception of your brand. So, if not discounts, what tool can you use to entice consumers to increase their average spend? Andrew Forman believes donations are the ideal incentive. Andrew is the founder and CEO of Givz, a tool that gives eCommerce sellers instant access to hundreds of different charitable donation incentives without the endless red tape and paperwork. In this episode, Andrew explains how replacing discounts with donations increases conversion rates and boosts average order value. It also enhances customer loyalty by helping brands to be more authentic and socially conscious. According to Andrew, <blockquote> “Discounts hurt growth and come straight off your bottom line. More importantly, you run the risk of becoming known as a “discount brand” or becoming reliant on discounts to drive sales. Alternatively, donation incentives help to increase your average order value and drive social impact in a genuine and authentic way.” </blockquote> Andrew shares insights into the challenges brands previously faced when partnering with charitable organizations and how this inspired him to create Givz. We also discuss how the growing demand for social impact will affect the future of eCommerce, and the various tools and techniques brands can use to meet this demand. If you want to learn how to bounce back from your discount dependency, then this is a conversation you can afford to miss out on! <h3>Topics Discussed in This Episode:</h3> <ul> <li>Andrew walks us through his entrepreneurial journey so far (02:36)</li> <li>What inspired Andrew to create Givz (06:23)</li> <li>Andrew explains the service that Givz provides (08:17)</li> <li>How Givz helps businesses increase engagement, ROI, and more (16:57)</li> <li>The “discount drug” and why brands should move away from discounts (21:39)</li> <li>Various ways eCommerce brands can be more socially conscious (23:50)</li> <li>How the growing demand for social impact will affect the future of eCommerce (25:45)</li> <li>The advice Andrew wished he had when starting out as an entrepreneur (27:46)</li> <li>How creating Givz has changed Andrew’s life (33:25)</li> <li>Real-world examples of how Givz has benefited businesses (38:39)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://givz.com/" target="_blank" rel= "noopener">Givz</a></li> <li><a href="https://www.inveterate.com/" target="_blank" rel= "noopener">Inveterate</a></li> </ul> Sit back, grab a coffee, and learn how to attract new sales and increase your bottom line through the use of donation incentives!
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First-Mover Advantage: How to Own a Piece of EF Capital With Mike Vranjkovic [ The Opportunity Ep. 94]
Online businesses are a great investment, but many people haven’t been able to cash in on this opportunity because they lack the time or skills needed to effectively manage an online business. The creation of Empire Flippers Capital provided a solution to this problem, allowing investors to buy fractional shares of online businesses and gain access to this unique asset class without any of the work associated with running a business. Now, EF Capital is offering you a one-time opportunity to own a piece of EFC itself and benefit from the company’s first-mover advantage. In this episode, Mike Vranjkovic, the Managing Partner of Empire Flippers Capital, joins us to discuss the rise of the online business industry, what makes it such a powerful asset class, and the inspiration behind the creation of EF Capital. According to Mike, <blockquote> “Our goal is to make online businesses an accessible asset class for individual investors. Empire Flippers Capital gives you online business exposure without the need for a specialized skill set, you don’t need to spend time running the business, and it’s an easy way to build a diversified portfolio.” </blockquote> Mike also discusses why EF Capital is splitting from Empire Flippers, how EFC plans to spend the growth capital raised, and the rewards investors can expect to receive from investing in EFC directly. After you’ve listened to the podcast, check out this <a href= "https://www.youtube.com/watch?v=UYEuV4qihnU" target="_blank" rel= "noopener">webinar</a> where Mike and Empire Flippers co-founder Justin Cooke dive deeper into the EF Capital story and the details of the direct raise. <h3>Topics Discussed in This Episode:</h3> <ul> <li>How the online business industry has changed over the last few years (05:51)</li> <li>Empire Flippers Capital explained (08:30)</li> <li>The benefits of investing in online businesses over other asset classes (09:09)</li> <li>The barriers to entry that EF Capital seeks to remove for investors and entrepreneurs (12:39)</li> <li>The results achieved from EFC’s first three rounds of investments (16:36)</li> <li>How long investors will have to wait before seeing a return on their investment (19:09)</li> <li>Why EF Capital is splitting from Empire Flippers (21:56)</li> <li>The risks and rewards of investing in Empire Flippers Capital (28:11)</li> <li>Details of the raise and how EFC aims to spend the growth capital raised (31:47)</li> <li>The type of investors that would benefit from this investment (40:04)</li> <li>The effect EF Capital may have on the online business industry moving forward (43:26)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href="https://empireflippers.com/capital/" target="_blank" rel="noopener">Empire Flippers Capital</a></li> <li><a href="https://bit.ly/3xLpE1u" target="_blank" rel= "noopener">Direct Raise Investor Interest Form</a></li> <li><a href="https://bit.ly/3zTHJNy" target="_blank" rel= "noopener">Direct Raise Deal Page</a></li> <li><a href="https://bit.ly/3xLQhDk" target="_blank" rel= "noopener">Direct Raise Sales Presentation</a></li> <li><a href="https://bit.ly/3tTtWCJ" target="_blank" rel= "noopener">Operator Interest Form</a></li> <li><a href= "https://meetings.hubspot.com/kyle-kuderewski/efc-aaronchris-round-robin" target="_blank" rel="noopener">EFC Investor Relations Call Link</a></li> </ul> Sit back, grab a coffee, and learn how you can own a piece of EF Capital and profit from its future growth!
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The EF Referral Program: Earn from Online Businesses Without Owning One With Jim Barton
How would you like to make money from buying and selling online businesses without having to purchase or operate an online business of your own? This exciting prospect is now within your reach thanks to the launch of the Empire Flippers referral program. By becoming a referral partner, you can earn 20% of our commission by referring businesses that are then successfully bought or sold on the Empire Flippers marketplace. Having spearheaded the creation of the referral program, Jim Barton, the Partnerships Manager at Empire Flippers, joins us to explain the many opportunities that the referral program offers to interested entrepreneurs. Jim provides a step-by-step guide on the different types of referrals, how referrals partners are paid, what the process of making a referral actually looks like, and the qualities we look for in a good referral. Jim explains, <blockquote> “The Empire Flippers referral program works in two ways. We have seller referrals where you refer somebody who wants to sell their business and buy-side referrals where you refer somebody who wants to purchase a business. As a referral partner, you will get paid for everything your referral does with us from our two-year cookie, meaning if they buy or sell multiple businesses, you would collect referral commission on all of those.” </blockquote> Jim also gives us a peek behind the curtain of what it takes to create a referral program from scratch, and shares stories of the enormous success the entrepreneurs who joined our pilot program have already experienced. Whether you’re looking for a way to diversify your income, cash in on your large professional network, or leverage the traffic coming to your site, listen closely because this episode will tell you everything you need to know about the Empire Flippers referral program. <h3>Topics Discussed in This Episode:</h3> <ul> <li>Jim walks us through how he ended up running the referral program (03:52) </li> <li>The motivation behind starting the Empire Flippers referral program (06:15) </li> <li>How our referral program differs from affiliate contracts and other payout projects (07:51)</li> <li>The nuts and bolts of how the Empire Flippers referral program works (11:15)</li> <li>The process of making a successful referral (13:08)</li> <li>What does, and does not, qualify as a valid referral (16:32)</li> <li>The different kinds of people who could benefit from the referral program (18:40)</li> <li>The various tools available to referral partners to track their referrals (24:16)</li> <li>The benefits of using the Empire Flippers referral program (27:04)</li> <li>The success stories Jim has already witnessed from the referral program (28:56)</li> <li>Jim describes his experience starting a referral program from scratch (33:23)</li> </ul> <h3>Mentions:</h3> <ul> <li><a href="https://empireflippers.com/podcasts/">Empire Flippers Podcast</a></li> <li><a href= "https://app.empireflippers.com/marketplace">Empire Flippers Marketplace</a></li> <li><a href= "https://empireflippers.com/referral-program/">Sign up for the Empire Flippers referral program</a></li> </ul> Sit back, grab a coffee, and discover the many advantages of Empire Flippers’ groundbreaking new referral program!
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EFP 214: The Looming Crisis and Shining Opportunity for E-commerce Entrepreneurs With Greg Elfrink
The online business world is notoriously fast-paced, so it’s often difficult for digital entrepreneurs to stay up-to-date on industry trends. We hear phrases like “supply chain crisis” and “Amazon product launch changes” mentioned in the news, but how will these industry changes affect you? Our very own Greg Elfrink, the Empire Flippers’ Director of Marketing, has the answers you’re looking for! After having deeply immersed himself in the online business world for the past 5 years, Greg knows the ins and outs of the online business world. Greg joins us to discuss the positives and negatives of the current state of the industry and why sellers need to pay attention to the market. He walks us through the impact that the looming supply chain crisis could have on e-commerce businesses and the best ways for buyers and sellers to navigate the tough times ahead. Greg explains why the market is perfect for exits, and how sellers can get a jump on their competition by cutting the queue and selling their businesses before the new year.
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EFP 213: After The Exit
"With stocks, you could be looking at a 10-12% ROI, whereas with websites you could be looking at 100% returns year-over-year." This is just one of the many golden nuggets you'll hear from this episode with Lucas Carlson, a programmer who managed to raise $10 million in VC funding for a business idea, sell it to a Fortune 150 company, and turned the windfall into a lifelong cashflow. This time, Joe and I check in with Sarah and Branden who spoke with Lucas who shares how he invested the capital into building an online business portfolio that could sustain him for many years. By tuning in, you'll hear some really smart tips on what you could do if you're thinking about selling or have recently sold your business for life-changing money and want to put the money into an investment vehicle that will keep generating income. Speaking of building life-changing money, our featured listing is a dropshipping business in the entertainment niche. A "business in a box", the business comes with a large social media following and it's easy to pick up to learn how to run.
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EFP 212: Introducing EF Capital
The industry of online businesses is still a growing niche. We hear a lot of people who want a piece of this pie as well. Joe and I are joined by Mike Vranjkovic to explain what the EF Capital program is, how it works, and how you can participate. The program was born in 2014 over discussions about an age old problem where skilled entrepreneurs don't have the capital to buy bigger listings, and investors don't want to buy an entire business or learn a brand new skill set. In a nutshell, the program helps investors turn an active investment into a passive one by partnering them with operators who will help manage acquisitions. And the program helps operators gain leverage in buying online businesses that aren't available through traditional financing (like SBA loans) without having to learn new skills like investor relations and how to set up an investment fund. Instead, operators stick to what they know best - fixing and scaling digital assets. If you're looking to buy an online business to replace your job, check out our featured listing. It's an Amazon FBA business created in April 2017 that sells specialty shoe products. It's a job replacement for income (earning ~$10,000 each month in profit) and time as well, since the seller only needs 2 hours each week to run it.
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EFP 211: 6 Signs Your Buyer Is BS
Ever feel a deal's going south with every word that comes out of a buyer's mouth? Usually, your gut instinct is on the money. Bullshit buyers are a seller's worst nightmare. While you were entertaining a buyer who made all the right noises at first and turned out to be a dud, you might have missed out on speaking to an actually qualified buyer. Joe and I wanted to share common tips and tricks these types of shady characters use so you can avoid unnecessary heartache. Our featured listing in this episode is for an Amazon Associates and affiliate business that has a well-established domain, a good backlink profile, requires minimal effort to maintain, and has diversified earnings. It could be a really good purchase for someone who wants to focus on building just one brand instead of managing lots of different businesses.
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EFP 210: Buyer Negotiation Tactics
It's been a good year for us at Empire Flippers, even in the midst of this pandemic. Our industry keeps growing and the proof is in the pudding—we have over $1 billion in verified proof of funds from buyers on our marketplace. That's why in this episode, Joe and I really wanted to shared some great negotiation tactics that all buyers can use when finding the right deal for them. We'll talk about why and how you should consider a seller's emotional equity in a deal, managing expectations so you can agree on a sales price everyone's happy with, and how to set your buying strategy depending on the types of deals you're going after. Our featured listing in this episode is for an Amazon FBA business that's had strong year-on-year growth and doesn't need much effort to maintain right now. It's ideal for a one-man band type of operation, and there's room for diversity outside of Amazon while having plenty of avenues to explore within Amazon too: a great option for someone who's looking for a hands-off business that pulls in a healthy amount of income while having lots of opportunity to grow. There are tons of helpful and exclusive tips, so tune in and take notes!
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EFP 209: How To Buy For Value In 2020
Who doesn't love a good deal? But for online businesses, a great deal doesn't always mean buying at the lowest price. In this episode, Joe and I talk about what a great deal looks like when you're shopping for a digital asset in 2020. We'll talk about what value looks like and discuss some of the practical things to look out for when you're doing your due diligence, like how many hours you actually need to manage the business, and why you shouldn't go into an uncomfortable niche even if it has loads of potential. Our featured listing in this episode is for an Amazon FBA business that ticks a lot of these boxes for value. It's not a business we normally list on our marketplace, but there's a lot of opportunity for the right buyer - it's well-balanced, has multi-channel revenue, and could be a great deal for you.
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EFP 208: The Contrepreneur Formula With Mike Winnet
It seems the best way to take down fake gurus is by pulling the curtain down and revealing exactly what they're offering. That's why in this episode, Joe and I are really excited to speak with Mike Winnet from The Contrepreneur Formula where we discover how he got into the business of calling out contrepreneurs online - you might know some names like Grant Cardone, Dan Pena, and Gary Vee. We appreciate it's easier to criticize fake gurus instead of giving constructive criticism, which is why Mike's perspective is interesting given his entrepreneurial background that provides the foundation behind recognizing deals that seem too good to be true. Our featured listing in this episode is for an Amazon Associates business that provides electronic reviews and compares and contrasts products. Traffic is mostly organic, and it's worth noting that declining traffic could be a great opportunity for a buyer to pick up and grow the business.
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EFP 207: Massive Funds Buying Up The Market In 2020
While 2020 has been a rough year around the world, our industry has been booming. We're seeing a lot of activity from partners and groups looking to snap up 6-, 7-, and 8- figure digital assets. In this episode, Joe and I dive into what the selection criteria for these deep-pocketed groups look like, how they negotiate deals, and what are their ultimate long-term plays. We also cover why brokers are key in these types of deals and how sellers can benefit from listing on our marketplace. Stay tuned for two featured listings this week. Both are in the technology niche providing a special type of internet service in different geographic regions, and are potentially great deals for groups looking to buy a business providing a full-time income instead of a full-time job.
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EFP 206: Surprising Internet Scammers With YouTuber Pleasant Green
If you send me a few laptops I'll wire $50,000 to your account tomorrow..." By now we're all familiar with online scams that appeal to our emotions or a path to get rich with a "small" investment. What if Instead of ignoring or trolling scammers, there was a more wholesome way of dealing with these types of emails? In this episode, Joe and I talk with Ben Taylor, the man behind the Youtube channel Pleasant Green, who's mission is to identify scams and find ways to help online scammers financially without having to rely on these schemes. We'll cover what types of scams exist with online businesses, how Ben dealt with these, and how he saw that was a genuine deeper need behind these scams so he could turn these encounters into positive opportunities. We'll also talk about a solid business that's for sale with lots of diversification in traffic and revenue sources that makes just under $50k in monthly net profit and suits people looking for a really profitable online business without the need to grow one from scratch.
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EFP 205: How To Manipulate Facebook To Win An Election
This is a departure from our regular episodes where we talk about buying and selling online businesses, the overall industry, and entrepreneurship in general. Today I talk with Michael Erickson from digital marketing agency Search Scientists about how political operatives use Facebook and other major online platforms to manipulate the vote. We cover what were some of the old school ways that elections could have been manipulated pre-Internet, how big data is used to drive voters towards your candidate (and away from the opposition), and how these tactics might be used in Small Town, USA. No featured listings or updates for this episode, we'll be back with that on the next one. I hope this serves as a warning to anyone who's missed the looming danger of these platforms being used as a tool to manipulate elections.
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EFP 204: What Business Buyers Want In 2020
2020 remains a seller's market, but there's NO guarantee you'll be able to sell your online business, especially at your perceived value or on your terms.With that said, we can't wait to give you some actionable tips to help you bridge this gap between buyers' expectations and your expected sales price. In this episode, Joe and I talk about how you can step into a buyer's shoes to understand their wants and needs to give you a better chance to sell your asset. We'll cover what types of factors are attractive to buyers like how you've established a unique brand, how you've managed to lower risk through diversification, or different ways a buyer can expand your business. If you're looking for an asset to replace your main income, keep an ear out for when we talk about a SaaS business in the business niche that makes over $16k each month in net profit and has a large team to support with daily tasks.
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EFP 203: From Brokering Yachts To Websites
After this yacht broker found out just how lucrative buying and selling online businesses was, it blew any doubts he had out of the water. In this episode, Joe and I talk with Zac Zorn who turned his hand to flipping online businesses for a profit. We'll cover how he came about founding MoneyNomad.com, and discuss how to get started with flipping online businesses with smart tactics based on Zac's personal experience. We're also excited to share about an Amazon FBA business that's for sale on our marketplace in the gifts niche that's making over $17,000 in monthly net profit and requires few hours a week to maintain (this might be a business to replace your main source of income!).
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EFP 202: Brokering Porn Websites
During the COVID-19 pandemic, traffic for porn increased by 10% worldwide. But are adult businesses increasing by the same amount across the board? In this episode, Joe and I talk with Bruce Friedman, a broker in the adult business industry. We'll compare the state of the adult industry between 2015 and now, which niches are growing or dying out, and issues that are becoming increasingly common among buyers and sellers. We also go into a bit more detail about a 6-figure advertising and digital product business in the diet niche and why declining traffic presents a potential great growth opportunity.
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EFP 201: 4 Ways Sellers Trick Buyers
"You're going to lose a lot of trust in a buyer if you're overly greedy at the end of deals—don't do it." Not revealing the whole truth about your business can lead to an adversarial relationship between a buyer and seller. In this episode, Joe and I discuss some of the most common tricks sellers use to present their business as a sweetheart deal. We'll go over why honesty is the best policy when you want the sale to work out well for all parties, and how an online business broker helps you see through the smoke and mirrors. This week we'll also review two exciting 6-figure businesses on sale right now, as well as go over some excellent news and updates for this quarter—stick with us!
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EFP 200: Empire Flippers Values
In this episode, Joe and I discuss what we learned were some of the most important values when you grow a company. This week we share what lessons stuck with us as we pivoted and changed companies, and how we made sure that company values played a huge role in our decision making as founders and CEOs to ensure the business grew from strength to strength. We discuss the benefits of not taking shortcuts, looking at long-term benefits over short-term, and the types of clients we want to do business with along with our other values.
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EFP 199: Creating Your Content Marketing Strategy
In this episode, Joe and I discuss how to build a rock-solid content marketing game plan that you can use for your business. This week we bare all about how we started creating content, what are some of the lessons we learned along the way, and how we nailed content marketing by being honest in all of the content we produced, even though we were complete beginners in content marketing at the start. We also discuss how to identify your target audience, what type of content you should create to resonate with readers, and what are some of the more creative strategies to content marketing that we discovered.
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EFP 198: Outsourcing And Management With Mads Singers
In this episode, Justin and Joe sit down and talk with Mads Singers the owner of an outsourcing and managements business that fits business owners with VAs located in the Philippines. We discuss some of the benefits and cultural differences when it comes to outsourcing work to the Philippines compared to outsourced workers in the U.S. This episode is great if you're interested in utilizing outsourced VAs and some of the complications you may run into while doing so. For all of this, and a deep dive into the changing market conditions and how to adapt your team management operations to fit the current economic climate listen in below and don't forget to leave us a comment.
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EFP 197: Entrepreneurial Couples
In this episode, Joe and I discuss how building a successful business can be difficult, however, it’s all the more rewarding when you get to celebrate with someone who is both your business partner and your spouse. This week we sit down with Matt and Liz Raad from <a href="http://ebusinessinstitute.com.au/" target="_blank" rel= "noopener noreferrer">ebusinessinstitute.com.au</a> to talk about their experiences in buying and selling businesses in Australia. We also discuss some of the challenges you may face deciding how to divide the work load living and working as a couple. For all of this, and a deep dive into the conference and courses business model for those interested in pursuing this as an investment opportunity, listen in below and don't forget to leave us a comment.
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EFP 196: Human Proof Designs
<div>In this episode, Justin and Joe discuss the options you have when considering whether you should build a business from scratch, or purchase a keyword optimized niche site already generating revenue. That’s the proposition over at Human Proof Designs, and we've invited the owner Bryon on the show to discuss his background, how he purchased Human Proof Designs, and even get into some industry gossip as well.</div>
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EFP 195: Our Hiring Funnel
In this episode, Justin & Joe go into detail to describe the Empire Flippers hiring process. From the initial application through the onboarding process, get an inside look at how a scaling company hires. You’ll find the show notes at <a href= "http://empireflippers.com/hiringfunnel">empireflippers.com/hiringfunnel</a>.
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EFP 194: The Roofstock Marketplace
Justin and Joe discuss the similarities between Real Estate investing and investing in online businesses. They sit down with Roofstock’s founder, Gary Beasley, for an in-depth interview that covers the founding and scaling of Roofstock, how Roofstock works for both sellers and investors, and the unique challenges that come with running a 2-sided marketplace.
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EFP 193: Our 2020 Industry Predictions
Justin and Joe dig into the predictions they made in 2019 to discuss which panned out and which didn’t. They also make some predictions for 2020 in the industry around buying, selling, and investing in online businesses.
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EFP 192: Mark Manson On Which Fucks To Give
In this episode, Justin talks with the #1 New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Mark Manson. Mark went from being a relatively obscure blogger to a leading self-help author and bonafide public intellectual. Listen in as they discuss Mark’s story, his framework on deciding what to value in life, and the business side of being a bestselling author.
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EFP 191: Online Business That Don’t Sell In 2019
In this episode of the podcast, Justin and Joe talk about the types of online businesses that are NOT selling well in 2019. They get into specific feedback from buyers and offer recommendations that'll help you make your business more sellable. If you're a buyer this is a great episode to learn more about less popular deals to gain more leverage.
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EFP 190: Founding Mercury Bank
In this episode, Justin talks with successful startup founder Immad Akhund about his background and latest company — Mercury Bank. Mercury is a bank for startups with benefits that separate it from the competition. Listen in to learn more about how the business got started, its future plans, and what it takes to repeatedly launch successful businesses.
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EFP 189: Highlighting 4 Advantages Of Distributed Teams
In this episode of the Empire Flippers Podcast, Justin and Joe highlight the serious advantages of running a team without an office — working from anywhere in the world. Whether you already have an opinion on offices or not, the hope is that this episode will encourage you to seriously consider running a distributed team in your company.
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EFP 188: From Newbie Norm To Portfolio Paul With Jaryd Krause
In this episode, Jaryd Krause from Buying Online Businesses joins the podcast to discuss his story of going from a Newbie Norm to a Portfolio Paul as an online business buyer. Jaryd is quickly becoming a player in the industry and shares a lot of valuable insights for those just starting out or those looking to continue growing their online empire.
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EFP 187: 7 Habits Of Successful Portfolio Buyers
Portfolio buyers take a professional approach to buying businesses, often owning several or even dozens of businesses. In this episode, Justin & Joe discuss some of the habits of their most successful portfolio buyers to see what they have in common. Listen in to catch all 7 secrets and set yourself up for success.
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EFP 186: Business Buyer Bias
In this episode of the Empire Flippers Podcast, Justin and Joe discuss the biases buyers commonly hold when looking at potential businesses. Biases can stand in the way of great opportunities, so listen in as your hosts give alternative views that buyers might want to consider as they conduct due diligence and shop for deals.
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EFP 185: The ClickMinded Journey
In this episode, we sit down with Tommy Griffith who went from running SEO at PayPal and AirBnB to sitting in an AirBnb rental in Bali, completely unsure about his next steps. We review how he built ClickMinded from a small, local, in-person training course to an online training platform and uncover his successes and failures along the way.
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EFP 184: 4 Entrepreneurial Takebacks
Everything you’ve done has led to where you are today, but are there things in your entrepreneurial career you wish you could take back? In this episode, Justin & Joe dive into 4 issues and discuss how they might do things differently a second time around.
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EFP 183: Balancing Pressure And Security
Some entrepreneurs flourish when they don’t have a penny to their name, no income, and a looming deadline. Others need at least 12 months of expenses saved up to feel secure. What’s the difference between the two? Who’s more successful? These are the questions we attempt to unpack in this episode.
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EFP 182: Mastering SEO With Matt Diggity
In this episode, we spoke with Matt Diggity about his path to becoming an SEO expert and dig into what’s made him so successful.
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EFP 181: Greg Mercer on Growing Jungle Scout
In this episode, Justin interviews Greg Mercer about how he built Jungle Scout into the power-house company it is today and what makes him unique as an entrepreneur.
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EFP 180: Scaling ahrefs with Tim Soulo
In this episode, Justin talks with Tim Soulo from ahrefs about how he landed at the company and the details behind how they've scaled the business over the last few years.
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EFP 179: Build Or Buy an Online Business?
In this episode we provide a framework you can use to determine whether you should buy an online business or build one from scratch.
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EFP 178: Why Would you Sell a Profitable Online Business?
This week we unpack 7 reasons sellers give for wanting to sell their online business.
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EFP 177: 5 Predictions For 2019
We are looking at trends in our industry and making 5 specific predictions for buying and selling online businesses in 2019.
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EFP 176: Rand Fishkin On Moz and the Future Of SEO
In this episode, we sit down with Rand Fishkin from Moz.com to get his thoughts on SEO, scaling SaaS companies, and the value of transparency in business.
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EFP 175: From Virtual Assistant To Partner At LeadSpring
In this episode, we sit down with Jay Yap from Leadspring to discuss his journey from Virtual Assistant to Partner.
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EFP 174: Avoiding First Time Buyer Pitfalls
In this episode, we look at some of the pitfalls first time buyers fall into and how those newbie buyers can avoid them.
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EFP 173: What Would It Take?
What would it take to get better at using intuition in your business? That’s the topic with Michaela Light from Intuitive Leadership Mastery.
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EFP 172: Scaling Your Content Marketing With MarketMuse
We sit down with Jeff Coyle from Market Muse to look at new and improving ways to provide content to your prospects and customers.
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EFP 171: Buying Online Businesses In 2018
In this episode, we look at some of the industry highlights from 2017 and make some predictions about the market in 2018.
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EFP 170: Leveraging Press For Your Exit
In this episode, we sit down with Peter Shankman, founder of HARO, to discuss how press and social media can be used to add value as entrepreneurs.
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EFP 169: Growing TaxJar To 9K Customers
We sit down with Mark Faggiano to discuss how he scaled his SaaS business TaxJar to more than 9,000 customers.
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EFP 168: Expert Advice On Building, Buying, And Growing Amazon FBA Businesses
We sit down with our friend Scott Voelker from theamazingseller.com to look at how to build, buy, and expand Amazon FBA businesses.
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EFP 167: Tim Urban From Wait But Why
We sit down with Tim Urban from WaitButWhy.com to discuss his creative process, procrastination, his meeting with Elon Musk, and how he runs his business.
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EFP 166: The Case For Partnerships
There are plenty of reasons partnerships can be a BAD idea. In this episode, we’ll look at the benefits and the 6 types of partnerships that work.
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EFP 165: Why Did The Co-Founder Of Lead Pages Walk Away?
In episode 165 we sit down with Simon Payne the co-founder of Lead Pages to discuss how they got started, their process for scaling, and his reasons for exiting the company.
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EFP 164: How Monetize More bounced back from losing $2.2M
In episode 164 we sit down with Kean from Monetize More to look at how his company came back from a $2.2M loss when their AdSense account was banned.
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Episode 163: How Minaal Leveraged Kickstarter To Become A Lifestyle Brand
In episode 163, we look at the travel brand Minaal, their incredibly successful kickstarter, and their path to turn this into a successful, long-term business.
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EFP 162: SaaS Company Splitly Brings On An Investor
In episode 162 we sit down with Andrew from Splitly.com to look at the deal structure he used to bring on a partner/investor.
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EFP 161: Building And Scaling Sales Teams
In episode 161 we sit down with Damian Thompson to discuss the importance of sales and how to build and grow sales teams.
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Episode 160: The Value Of A Steak Dinner
In this episode, we look at the ROI of steak dinners and networking events and how we use them to grow our business.
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Episode 159: Tracking A Virtual Assistant Startup
In this episode we sit down with Tom Hunt from VirtualValley.io to discuss his startup journey and to talk more about hiring virtual assistants.
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Episode 158: Navigating The Dips
In episode 158, Joe and I look at 3 specific dips in our entrepreneurial journey and look at how we made it through.
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Episode 157: Helping Convicted Felons Find Jobs
In episode 157 we interview Ron Stefanski about how he built an online business around helping convicted felons with jobs.
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Episode 156: Due Diligence Framework
In this episode we propose a framework to help with due diligence when buying websites and online businesses.
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Episode 155: Greg Mercer: From Amazon FBA To Jungle Scout
We sit down to chat with Greg Mercer from Jungle Scout about his Amazon FBA business and building a 7-figure software company.
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EFP 154: Meet The Empire Flippers Team
In this episode, we sit down for a round table discussion with our management team at Empire Flippers.
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EFP 153: 4 Ways To Own Your Market
In episode 153, Joe and I dig into 4 different ways you can take over and own a market or niche.
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EFP 152: Laura Roeder On Growing A SaaS Company
In this episode, we sit down with Laura Roeder about Edgar, a Social Media Management & Scheduling Tool. We discuss her entrepreneurial story and how she was able to build Edgar into a massive brand.
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EFP 151: Funding Website Purchases With Lendvo
We sit down with the founders from Lendvo.com to look at their entrepreneurial story and how they provide financing for website buyers.
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EFP 150: Quickstart Guide To Building An Amazon FBA Business
Joe and I sit down with Jon Haver from AuthorityWebsit<a href="http://eIncome.com">eIncome.com</a> to discuss a great way to quickstart your Amazon FBA business.
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EFP 149: Selling Websites In 2016
In this episode, we take a look at what went down in 2015 and make some predictions about the industry in 2016.
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EFP 148: Profit First: A Different Way To Look At Business Financials
In episode 148, we look at the Profit First system and how website portfolio owners can implement throughout their business.
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EFP 147: Business Model Showdown: Amazon Affiliate Vs. Amazon FBA
In episode 147, Justin and Joe look at the comparisons between the Amazon FBA and Amazon affiliate site business models.
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EFP 146: How We're Spending $800K Buying Online Businesses
In episode 146, we look at specific types of sites we’re looking to buy for an $800K portfolio in our investor program.
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EFP 145: Building A Business With Bitcoin
 In episode 145 we look at the impact bitcoin is making in the business world and talk to Jonathan Chester from BitWage.com.
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EFP 144: How To Find Amazing Deals (And Avoid Hunting Unicorns)
 In episode 144, Joe and Justin discuss the various ways you can find amazing deals and avoid hunting for unicorns.
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EFP 143: Bootstrapping TimeDoctor Into An 8-Figure Company
 How Liam Martin from Time Doctor bootstrapped an 8-figure company in just a few short years.
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EFP 142: Scaling Content Marketing With Dan Norris From WPCurve
 We sit down with Dan Norris from WPCurve to dig into how he’s built a million dollar company on the back of content marketing in less than two years.
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EFP 141: CPA Mario Lucibello on Buying and Selling Online Businesses
 In episode 141 we sit down with CPA Mario Lucibello to discuss an accountant’s take on buying and selling websites and online businesses.
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EFP 140: Purchased Website Flops
 In this episode, we sit down with Nick from SideHustleNation.com to discuss his recently purchased website.
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EFP 139: Entrepreneurship & The End Of Jobs
In Episode 139 we sit down with Taylor Pearson from TaylorPearson.me to discuss the 4th economy, the rise of entrepreneurship, and his new book, "The End Of Jobs"
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EFP 138: Strategic Website Acquisitions
 Looking at creative ways for website buyers to look for and find strategic website acquisitions.
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EFP 137: Brokering Websites In The Adult Industry
 In this episode, we sit down with Bruce Friedman from adultsitebroker.com to discuss the business of buying and selling adult websites.
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EFP 136: How We Lost $25K To Russian Scammers Part 2
 In episode 26, we sit down with our attorney to discuss our options for dealing with thieves and credit card fraud.
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EFP 135: How We Lost $25K To Russian Scammers Part 1
An in-depth look at how Vladislav Smolensev scammed us for just over $25K with stolen credit cards.
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EFP 134: Building 6-Figure Sites In Questionable Niches
Justin interviews the owner of Vaped.ca to discuss building a 6-figure eCommerce site from scratch.
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EFP 133: Why We're Building Our Business Abroad
Joe and I sit down to discuss our reasons for building our business abroad and why we choose to live the expat entrepreneurial lifestyle.
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EFP 132: Lessons In Startup Failure From A Harvard Grad
We discuss the successes and failures of a Harvard grad looking to make his way in entrepreneurship.
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EFP 131: Crush Your Competition
Joe and I look at a new approach to crush your competition and grow your business.
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EFP 130: 10 Proven Tactics for Growing Purchased Websites
Justin and Joe cover 10 proven tactics to expand profitable websites and online portfolios.
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EFP 129: Dan Pena On Creating $50 Billion In Value
In today's episode we sit down with Dan Pena to discuss how to be a high-performance person and why today's entrepreneurs are setting their sites too low.
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EFP 128: Lifestyle Larry Guide To Job Replacement Income
Joe and I cover some of the tips and tactics Lifestyle Larry can use to build a portfolio of websites and replace his job.
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EFP 127: Anatomy Of A Bought And Sold Site
 Justin interviewed Ace Chapman about buying and selleng websites as a business model.
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EFP 126: Is It Better To Buy Sites Or Build Them?
Justin and Joe sit down to discuss the advantages of buying websites vs. building them from scratch.
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EFP 125: Cashing In On Future Earnings With OAREX
Justin sits down with Hanna from <a href="http://OAREX.com">OAREX.com</a> to discuss ways to cash in on future website profits.
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EFP 124: The Rise Of The Apprentice
 Justin and Joe get into the rise of the apprenticeship as it relates to entrepreneurs and building your business.
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EFP 123: Buyer Postmortem of a 40K Purchase
An interview with a previous buyer about purchasing a website and his attempts to expand.
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EFP 122: Our Successes and Failures in 2014
Joe and I cover our successes and failures in 2014 and look at our business plan heading into the new year.
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EFP 121: Creating a Drop Ship Lifestyle With Anton Kraly
Anton Kraly from Drop Ship Lifestyle discusses how he's built and sold massive drop shipping empires and created a profitable online course.
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EFP 120: 5 Niche Business Ideas We'd Pay For Right Now
Joe and I look into five ideas, dig into the details, look at the problems they solve, and give you an estimate on what they would be worth to us.
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EFP 119: Scoring Free Travel With Abroaders.com
Erik Paquet discusses how entrepreneurs can travel the globe for free using "travel hacking" tricks to score free airline miles and hotel stays.
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EFP 118: Retaining Employees In Startups
Joe and I work through some of the common complaints and issues employees have in startups and how we think you can address them directly and honestly.
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EFP 117: Flipping an Online Subscription Business
Chris Yates and Justin Cooke discuss the sale of Chris' community website that's currently netting $3.9K/mo.
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EFP 116: Overcoming Limiting Beliefs As Entrepreneurs
Joe and I look at some of the limiting beliefs we've struggled with and share our journey in overcoming them
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EFP 115: Building An eCommerce Brand From Scratch
Mark Brenwall and I talk about his transition from buying and selling websites to building an eCommerce brand from scratch.
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EFP 114: How to Buy a Website Without Any Cash
Most buyers don't know that they're able to buy websites without cash. Today, we'll look at 6 creative ways to make that happen.
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EFP 113: Dirty Little Secrets from Website Brokers
Joe and I sit down to discuss some of the hard truths about our industry and working with brokers in general.
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EFP 112: Screw the Nine to Five
Josh and Jill from Screw the Nine to Five dig into how they manage their partnership, marriage, and the details behind their successful lifestyle business.
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EFP 111: Divide and Conquer
Joe and I dig into how we split business responsibilities, determine it's time to hire, and ultimately replace ourselves in our own business.
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EFP 110: Becoming a Better Dealmaker
Joe and I dig into the strategies we use to find common ground between buyers and sellers and share some of the trickier strategies used to ensure a win-win deal.
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EFP 109: Quickstart Guide For New Website Buyers
Joe and I talk about what to look for when buying new websites (as a first time buyer).
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EFP 108: Anatomy of a $200K Website
Today, Seth and I talk about his background and what makes his website different from the usual authority affiliates online.
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EFP 107: Yep, You're a Wantrepreneur (Here's How to Fix That)
Today, Joe and I talk about six different types of wantrepreneurs and discuss solutions to transition into actual entrepreneurship.
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EFP 106: 6 Types of Website Sellers
Joe and I talk about the different types of website sellers and their motivations for selling.
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EFP 105: Debate - Local Vs. Distributed Teams
Joe and I debate the advantages and disadvantages to building local vs. distributed teams.
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EFP 104: Slaughtering Your Sacred Cows
Joe and I talk about overvaluing vanity metrics and ideas that are holding entrepreneurs back from growing their businesses.
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EFP 103: Is Building Your Business in Southeast Asia a Liability?
Today, Joe and I get into some of the liabilities that come with building your business and team in Southeast Asia and some of the ways to mitigate the liabilities.
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EFP 102: Downsides To Selling Your Website
Joe and I are looking at some of the downsides that come with selling your website and some solutions to mitigate the pain.
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EFP 101: Retail Vs. Wholesale Marketing
Joe and I talk about the value of non-scalable, high touch marketing and making sure customers are treated like gold.
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EFP 100: Lessons Learned Building Million Dollar Empires
Joe and I celebrate our 100th episode by bringing on 11 of our previous guests who, when combined, are making 8-figures total.
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EFP 99: Building A Brand Empire (With Jordan Harbinger)
We have Jordan Harbinger from The Art of Charm Podcast as a guest today. We talk about Jordan's story and how to build a business brand empire.
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EFP 98: Is Your Online Business Defensible?
How defensible is your website or online business? In this episode, we'll look at the characteristics that make up defensibility and cover some of the advantages and disadvantages of various types of businesses.
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EFP 97: Turning Cash Flow Into Assets
Joe and I talk about how to make the transition from cash flow to assets and the benefits of the latter.
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EFP 96: Your Blog Will Never Be A Business
Joe and I talk about why most blogs will NEVER be a business, unless...
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EFP 95: Building A Business Around Live Events - Dan Taylor @ AppsEvents.com
Dan Taylor and I talk about how to build a business around running live events and how to make them profitable.
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EFP 94: Pros And Cons Of Baselining Your Business in SEAsia
Joe and I discuss the pros and cons of basing your business and living in Southeast Asia.
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EFP 93: Killer Process For Profitable Website Purchases (With Justin Gilchrist)
Justin Gilchrist and I talk about how you can create your own process to finding profitable website purchases.
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EFP 92: Do You Want To Partner With Empire Flippers?
Joe and I talk about a new passive income partnership where we'll grow sites that you've purchased for you.
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EFP 91: From The LAPD To A Multi-Million Dollar Empire (With Tim Bourquin)
Tim Bourquin and I talk about how he went from a few people meeting every weekend to a multi-million dollar exit.
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EFP 90: On Time-Wasting Customers
Joe and I talk about the signs that a potential customer is just wasting your time. 
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EFP 89: Entrepreneur Vs. Mini-Mogul Approach (With Ace Chapman)
Ace Chapman and I talk about building a business from scratch vs. buying established businesses to grow.
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EFP 88: Improving the Salability Of Your Online Business In 2014
Joe and I talk about how you can increase your online business' salability for 2014.
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EFP 87: Building eCommerce Mini-Businesses (With StoreCoach's Dave Hermansen)
Dave Hermansen from StoreCoach.com and Justin Cooke talk about building successful eCommerce websites and niche selection.
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EFP 86: 5 Concepts Behind Niche Selection They're Not Telling You
Justin and Joe talk about five concepts behind niche selection that no one else addresses in public.
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EFP 85: Selling Our Six-Figure Outsourcing Company
Joe and I discuss the details on our six-figure outsourcing company and why we're selling it.
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EFP 84: Reviewing 6 Established Website Profit Models
Joe and I review the advantages and disadvantages of six different website monetization methods and share resources on each for further reading.
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EFP 83: Targeting Your Nemesis And Stealing Market Share
Joe and I talk about how to grow your own market share by helping yourself to some off of your competitor's plate.
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EFP 82: Website Valuations And A 7-Figure Sale (With Drew Sanocki)
Drew Sanocki and I talk about valuing your website and explore Drew's recent 7-figure sale.
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EFP 81: The Value of Masterminds
Joe and I talk about how masterminds can bring a lot of value to your business and the directions you decide to take.
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EFP 80: The Virtual Assistant's Not Weak - YOU'RE Weak!
Joe and I talk about common frustrations people have with virtual assistants and how to know when it's your fault as well as how to fix the issue.
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EFP 79: How To Prepare Your Site For Sale
Joe and I talk about how to plan your site sale and how to list your site for maximum results.
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EFP 78: Leveraging Storytelling In Your Business - Interview With Sean Buvala
Today I interview Sean Buvala, a storyteller that teaches companies how to resonate with their audience and attract more clients.
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EFP 77: 5 Mindset Changes You Go Through As An Entrepreneur
Joe and I talk about the 5 mindset changes successful entrepreneurs go through.
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EFP 76: What Makes A Business?
Joe and I talk about what makes and doesn't make something a business.
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EFP 75: How To Decide When To Cut Your Losses
Joe and I share our stories of when we had to cut our own losses and the lessons we learned through these experiences.
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EFP 74: The Value Of Injecting Personality Into Your Business
In episode 74, Joe and I talk about the benefits of injecting more of your own personality into your business and we answer some common objections.
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EFP 73: From Crushing It To Getting Crushed (With Josh Escusa)
In episode 73, I interview Josh Escusa from Formyourfuture.com and we talk about his astronomical rise to success and lessons learned from losing it all overnight.
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EFP 72: 6 Types Of Website Buyers
In episode 72, Joe and I dig into the six different types of website buyers and break down their motivations and interest in purchasing sites.
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EFP 71: 7 Things You Should NEVER Outsource
In episode 71, Joe and I talk about the seven things we recommend no one ever, EVER outsource, regardless if it sounds like a good idea on paper. 
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EFP 70: Overcoming Entrepreneurial Self-Doubt, Insecurity, and Unrealistic Expectations
In episode 70, Joe and I cover the Impostor Syndrome, lack of support from family and friends, and setting realistic expectations.
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EFP 69: Cutting Down Bullshit Work And Building Up Business Resilience
In episode 69, Joe and I cover our best tips on cutting down the bullshit and building a business that's resilient.
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EFP 68: 6 Business Takeaways From DCBKK
In episode 68, Joe and I sit down to discuss our recent travels and share some of the business takeaways we got from the Dynamite Circle event in Bangkok.
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EFP 67: 5 Advantages To A Transparent Business Model
In episode 67, Joe and I go after the "stealth mode" evangelists and lay out our case for rolling with a transparent business model.
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EFP 66: Comparing 3 Vastly Different Approaches To Niche Site Creation
In episode 66, Joe and I discuss the advantages and disadvantages between Pat Flynn's approach in the Niche Site Duel 2.0, Spencer Haws, and ourselves.
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EFP 65: How To Tell You're Winning (And What To Do Next)
In episode 65, Joe and I cover some of the clear cut signs you're "winning" and get into the details about how to capitalize on your recent successes!
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EFP 64: 3 Business Disasters We Wish We Could Take Back
In episode 64, Joe and I get personal and discuss 3 distinct failures we've had through our various businesses. We go into detail on the mistakes made and lessons learned so that you can avoid them in your business.
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EFP 63: Why YOU Should Build Your Business In SEAsia
In episode 63, Joe and I dig into the main reasons YOU need to get out to SEAsia to build your lifestyle business.
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EFP 62: How To Hire Your First Virtual Assistant
In episode 62, Joe and I cut through some of the BS and show you exactly how to go about finding and bringing on your first Virtual Assistant hire.
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EFP 61: Empire Building Series - Billy Murphy From ForeverJobless
As a part of our new Empire Building series, Joe and I sit down with Billy Murphy from ForeverJobless.com to discuss how he was able to build an eCommerce empire and leverage that into new profit streams.
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EFP 60: 6 Gotchas Regarding Service Based Businesses
Joe and I go over some of the gotchas or problems with being a contractor or running a service based business and offer our best tips on how to get around those issues.
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EFP 59: Building A Niche Dropshipping Site With Andrew Youderian
In episode 59, Joe and I sit down with Andrew Youderian from eCommerceFuel.com to discuss exactly how to build a niche dropshipping or eCommerce site from scratch.
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EFP 58: 8 Tactics To Building A Sellable Website
In episode 58, Joe and I cover a wide range of tactics site builders should implement if they're building the website eventually sell.
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EFP 57: How Successful Are Routines For Entrepreneurs?
In episode 57 Joe and I dig into the benefits and drawbacks of establishing routine into your business as entrepreneurs.
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EFP 56: Bouncing Back From Failure With Trent Dyrsmid
In episode 56, we sit down with Trent Dyrsmid from BrightIdeas.co to discuss his journey from offline business to online failure to online success and how he turned things around.
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EFP 55: Is The 4HWW Still Relevant In 2013?
Joe and I sit down with Damian from Linchpin.net and Dan from the LifestyleBusinessPodcast.com to discuss whether Tim Ferriss's "4-Hour Workweek" is still relevant for us in 2013.
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EFP 54: Getting Started - Smashing Through Self-Imposed Barriers
In episode 54, Joe and I discuss how to break through the self-imposed barriers created when starting your own business and heading down the path to entrepreneurship.
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EFP 53: Riding The Entrepreneurial Roller Coaster
In episode 53, Joe and I delve into the ups and downs of the entrepreneurial roller coaster and discuss our tactics for maximizing the highs and minimizing the lows in business.
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EFP 52: Buying And Selling Websites For Profit
In episode 52, Joe and I sit down with Mark Brenwall to discuss how he's built a lifestyle business in buying and selling websites in less than 10 months and how it allows him the freedom and opportunity to travel the world and work on things he loves.
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EFP 51: 7 Action Items For New Entrepreneurs
In episode 51 we cover 7 great tips, tricks, and strategies for new entrepreneurs looking to hit the ground running.
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EFP 50: Personal Business Philosophy And Goals
In episode 50, Joe and I look at some of our personal strengths and weaknesses as entrepreneurs and discuss our plans for growth.
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EFP 49: The Traveling Lifestyle Business Entrepreneur
In episode 49, Joe and I sit down with Cody McKibben from ThrillingHeroics.com to discuss the value in working and traveling as a lifestyle business entrepreneur.
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EFP 48: 8 Characteristics Of A High-Impact Outsourcing Relationship
In episode 48, Joe and I share 8 of the characteristics and secrets that are behind high-impact outsourcing relationships for both onshore and offshore outsourcing.
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EFP 47: 8 Strategies To Bake Engagement Into Your Business
In episode 47, Joe and I discuss eight ways business owners and entrepreneurs can build engagement into their business, blogs, and podcasts.
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EFP 46: Building Bad-Ass Business Systems With James Schramko
In episode 46, Joe and I sit down with James Schramko from SuperFastBusiness.com to discuss building out bad-ass business systems through software and hiring key people to grow your business and brand.
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EFP 45: 6 Unexpected Realities For Startup Entrepreneurs
In episode 45, Joe and I cover 6 of the realities new entrepreneurs face when starting their new venture.
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EFP 44: Building A Profitable Business By Leveraging The Philippines
In episode 44, Joe and Justin sit down with Chris Ducker from ChrisDucker.com to discuss how to build and grow a thriving business with support from the Philippines.
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EFP 43: 6 Tire-Kicking Strategies For Vetting A Website
<div>In episode 43, Joe and I sit down to discuss 6 time-kicking strategies you can use for vetting websites you're looking to purchase.</div>
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EFP 42: Conversion Strategies That Work
In episode 42, Joe and I sit down with Andy Hayes to discuss design and conversion strategies that actually work for niche and authority sites.
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EFP 41: Reach Out Vs Hand Out Mindset
In episode 41 we discuss the difference between a Reach Out and a Hand Out and discuss the differences in mindset between employees and entrepreneurs when it comes to answering your own questions.
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EFP 40: Branding And Growth Strategies For Startups And Entrepreneurs
Episode 40 is for Startups and Entrepreneurs that are struggling to find their tribe online. We sit down with Ophelie from Flippa.com to find out the strategies she uses to keep their brand growing.
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EFP 39: Building Online Businesses Without The Borg
In episode 39 of the newly-branded Empire Flippers Podcast, we cover how to build and grow an online business as non-technical founders.
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AFP 38: 5 Marketing Strategies For Non-Marketers
In episode 38 of the AdSense Flippers Podcast, Joe and I discuss 5 marketing strategies you can use to promote your business or blog without having to be a "professional marketer".
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AFP 37: Squashing The Resistance
In episode 37 we sit down with Dan from the LifestyleBusinessPodcast and Damian from Linchpin.net to discuss aspects of "The Resistance" that are difficult to work through.
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AFP 36: 5 Little Known AdSense Features, Tricks, and Hacks
In episode 36 we wanted to cover some of the little-known tips, tricks, and hacks when it comes to optimizing and managing your AdSense account.
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AFP 35: Life In The Philippines
In episode 35, Joe and I cover aspects of life in the Philippines including cost of living, cultural differences, attitudes towards expats, and business culture.
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AFP 34: Expanding Niche Sites With Pat Flynn From Smart Passive Income
We're very excited to have Pat Flynn from SmartPassiveIncome.com on the show to discuss with us the various ways of expanding niche sites to become an ultimate resource of information. In this episode, we cover Pat's success with niche sites starting with Green Exam Academy and looking at his Security Guard Training site as an example of an expanded niche website.
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AFP 33: Niche Sites Are NOT A Business
In episode 33, Joe and I get into the reasons we actually agree that simply building niche websites is NOT a business and probably not a great business strategy on its own.
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AFP 32: 5 Sure-Fire Ways To Level-Up Your Site Content
In episode 32, we cover our most actionable tips and strategies for providing real value with your site content and delivering an excellent resource for your users.
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AFP 31: 7 Actionable Strategies For The Marketing Challenged
In episode 31, we give 7 great marketing tips for non-marketers on how to get some action and traffic that will get your business off the ground.
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AFP 30: 8 Misconceptions Regarding Site Rankings
In episode 30 of the AdSense Flippers Podcast, Joe and I cover some of the common misconceptions regarding rankings and argue some of the conventional wisdom with ranking your sites.
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AFP 29: Vital Skills For Internet Entrepreneurs
In episode 29 of the AdSense Flippers Podcast, Joe and I discuss and debate the top skillsets we think are required for successful internet entrepreneurs.
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AFP 28: Business Idea Faceoff
In episode 28 of the AdSense Flippers Podcast, Joe and I debate several different business ideas and scenarios as presented by John The Intern and lay out our strategy for making them successful.
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AFP 27: How To Use A Broker To Buy And Sell Websites
In episode 27, we interview website broker Thomas Smale from Flipping Enterprises and dig deep into subjects like building, buying, and selling websites and the business of brokering.
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AFP 26: How To Sell Your Websites On Flippa
In episode 26, we cover our BEST tips, tricks, and secrets for getting maximum value, showing you exactly how to sell your websites on Flippa.
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AFP 25: Mastering The Art Of Saying No
Episode 25 of the AdSense Flippers Podcast covers the true cost of saying "Yes" to things and shows you why you might want to say No more often.
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AFP 24: 13 Misconceptions About Niche AdSense Sites
Episode 24 covers some misconceptions about niche sites, AdSense, and AdSense Flippers as seen from John The Intern's perspective.
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AFP 23: Niche Site Newsletters With Matt Paulson
AFP23 An interview with Matt Paulson about using niche websites to build free or premium newsletter subscriptions.
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AFP 22: Tracking And Monitoring Niche Websites
In episode 22, we show you the exact tools and processes we use to track and monitor almost 2,000 niche websites on a regular basis.
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AFP 21: Scaling Vs Diversification Based On Market Conditions
Episode 21 Deciding whether to scale or diversify your business based on market growth and stability in your particular industry.
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AFP 20: Backlinking Interview - Back To Basics With Joseph Archibald
With the recent changes in Google with Panda and Penguin updates, we've turned to Joseph Archibald to discuss specific backlinking strategies that will maximize exposure and rankings for niche websites.
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AFP 19: Interview Funnel: Screening Qualified Employees
Episode 19 delves into how to setup an interview funnel that captures the most qualified potential candidates and shows you how to avoid wasting your time by disqualifying early.
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AFP 18 Quality Questions With Actionable Answers
Episode 18 of the AdSense Flippers Podcast covers specific questions from readers and listeners about the business, KW research, and other topics associated with niche site creation.
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Episode 17 AdSense Flippers Podcast: Skill Transfer Mastery
In episode 17 of the AdSense Flippers Podcast we share our secrets for mastering the skill transfer process with onshore employees and offshore VA's.
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Episode 16 AdSense Flippers Podcast: Sweeping Aside Distractions
In episode 16, we cover the one-off and recurring business distractions that can suck up your time and keep you from hitting your goals and how best to address them.
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Episode 15 AdSense Flippers Podcast: Keyword Research - First Page Analysis
In episode 15, we review our BEST tips, tricks, and strategies for determining our chance to rank on the first page of Google and the top indicators and warning signs we use to help us pick better keywords.
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Episode 14 AdSense Flippers Podcast: Monetizing Free
Episode 14 is all about the free business model. We cover advantages, disadvantages, ways to monetize, and how we implement these strategies in our business.
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Episode 13 AdSense Flippers Podcast: Cashing In Through Expanding Purchased Sites
Episode 13 is all about how to cash in through the expansion of purchased niche sites. We interview Chris Guthrie as he guides us through the process of purchasing and then determining the best way to increase earnings on a variety of niche websites.
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Episode 12 AdSense Flippers Podcast: The Fourth Wave In Internet Marketing
In episode 12 of the AdSense Flippers Podcast, we get into details about how we're moving into a 4th wave in internet marketing. We cover the trends and transitions that are ocurring in the industry and then give you some exact examples regarding how you can put this to work for you in your business.
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Episode 11 AdSense Flippers Podcast: Maximizing Efficiency For Internet Entrepreneurs
Episode 11 of the AdSense Flippers Podcast is all about maximizing your efficiency as an internet entrepreneur. We cover the differences and challenges in moving from task-based to project-based management, when and how to say no to money or projects, and our best tips for daily schedule management.
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Episode 10 AdSense Flippers Podcast: Our Business Failures And Lessons Learned
In episode 10 we cover some of our business failures and the lessons we've learned through multiple industries and companies.
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Episode 9 AdSense Flippers Podcast: Ultimate Guide To Outsourcing
In episode 9 of the AdSense Flippers Podcast, we cover everything you'll need to know to build a rockstar outsourcing or VA team and give direct examples of what has and has not worked for us here in the Philippines.
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Episode 8 AdSense Flippers Podcast: AdSense Ad Units, Layouts, And Strategies
In this episode we cover Ad Units, Ad Layouts and strategies, hard data from our niche sites, and some do's and don'ts when it comes to your AdSense ads and layouts.
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Episode 7 AdSense Flippers Podcast: The Transparent Business Model
www.adsenseflippers.com Episode 7 goes into detail about the Old Vs. New approach to business when it comes to a tranparent business model. Topics discussed include the job or career market, open vs. closed systems, and free vs. paid information.
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Episode 6 AdSense Flippers Podcast: Partnerships In Internet Marketing
Episode 6 covers some of the benefits and challenges when in a partnership for Internet Marketing. We include some of the practical Do's and Don'ts and our experiences with Partnerships.
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Episode 5 AdSense Flippers Podcast: Content Creation And Sourcing For Niche Websites
Episode 5 covers the basics regarding the content sources we use, the process we use to test the content, and the management of the overall process regarding content for niche websites.
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Episode 4 AdSense Flippers Podcast: How To Find And Fund Your True Passion
Episode 4 from AdSenseFlippers.com is about building vision and staying motivated when what you're doing is not terribly exciting. Building niche websites is not exciting in itself but can lead you down other paths you're passionate about.
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Episode 3: AdSense Flippers Podcast - Buying Killer Websites While Not Getting Scammed
Episode 3 of the AdSense Flippers Podcast focuses on the advantages and disadvantages of buying websites online. We look at the reasons why buying a website might be a good idea, how to set goals when you're considering a purchase, and some steps you can take to get maximum value out of your purchase without getting scammed by the seller.
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AdSense Flippers Podcast Episode 2: Our Story And Planned Escape From The Cubicle
AdSense Flippers Podcast Episode 2 covers our journey in escaping from the cubicle, setting up an offshore outsourcing company in the Philippines, and ultimately getting into the business of creating niche websites for profit through the AdSenseFlippers brand.
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Episode 1: AdSense Flippers Podcast
This FIRST episode of the AdSense Flippers Podcast has a very special interview with Spencer regarding the keyword tool Long Tail Pro. We cover Spencer's journey in creating niche websites, his overall strategy, and his top tips and tricks regarding keyword research.
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