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The Business ignite Show

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Podcast Episode's:
{E97} How do I select the right social media platforms for my business?
<p>It's normal to feel overwhelmed with all the choice..there are so many social media platforms. In this episode, I go over the questions you need to ask yourself that will help you decide.</p> <p>Download my Social Media Strategy Worksheet at <a href="http://www.sandysidhumedia.com/episode97/" target="_blank">www.sandysidhumedia.com/episode97</a></p>
Listen: podcast - audio/mpeg

{E96} Fast Fix Fridays #33 Does one social media strategy carry over to all the different platforms?
<p>In this week's Q&A Friday, I answer the question about whether or not one social media strategy applies across all the different platforms. Your strategy won't necessarily change based on your overall objectives (whether it's awareness, engagement, sales) but how you implement it depending on the platform will.</p> <p>Let's discuss further in the Ignite Online group <a href="http://www.sandysidhumedia.com/igniteweekly" target="_blank">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E95} Heart Centered Sales - How to Get Clients Without Being Pushy with Catherine Watkin
<p>In this week's episode, I sit down and chat with Catherine Watkin and we talk all about selling from the heart and shifting from traditonal sales tactics to more heart-centered selling.  </p> <p>Let's discuss further in the Ignite Online group <a href="http://www.sandysidhumedia.com/igniteweekly" target="_blank">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E94} Fast Fix Fridays #32 Are you missing out on valuable business connections?
<p>In this week's Q&A Friday, I share a quick tip that will help you when it comes to networking in Facebook groups.</p> <p>Too often I see entrepreneurs missing this small piece of information on their Facebook profile that is costing them connections and exposure to their business. Even if you want to keep your Facebook profile personal, you need to fill out this on your profile so your profile doesn't end up as 'dead-end' when people curious about what you do check out your page.</p> <p>Have a question for a future episode? Email me <a href="mailto:hello@sandysidhumedia.com" target="_blank">hello@sandysidhumedia.com</a></p>
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{E93} The Secret To Social Media Success Part 2
<p>In this week's episode, I continue walking you through the Social Media Strategy worksheet that we started in Episode 89.</p> <p>This week we look at creating content, leveraging your content so you're not always on the content creation hamster wheel, managing your time and what to measure when it comes to your social media efforts.</p> <p>You can download the worksheet here <a href="http://www.sandysidhumedia.com/episode93" target="_blank">www.sandysidhumedia.com/episode93</a></p>
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{E92} Fast Fix Fridays #31 How do you structure your webinar?
<p>In this week's Q&A Friday, I answer a question I got asked about to structure your webinar and I walk you through the 6 parts I use to create the content of my webinar.</p> <p> </p> <p>Email me <a href="mailto:hello@sandysidhumedia.com" target="_blank">hello@sandysidhumedia.com</a></p> <p>Get my Free 3 Part Mini-Video Course and start growing your business with webinars~><a href="http://www.sandysidhumedia.com/gbw/" target="_blank">www.sandysidhumedia.com/gbw</a></p>
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{E91} How to Get a Book Deal Without an Agent in Less than 90 Days with Kallen Diggs
<p>This week I sit down and chat with author, Kallen Diggs from <em>Reaching The Finish Line</em> all about writing your first book and the process he went through that landed him a book deal in less than 90 days.</p> <p>We talked about the different types of publishing, why you just need to start with an idea and the importance of having a community. Let's discuss further in the Ignite community.</p>
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{E90} Fast Fix Fridays #30 How do I manage my time on social media?
<p>In this week's Q&A Friday, I talk about managing your social media time and how to plan so you don't feel overwhelmed and can still run the other aspects of your business.</p> <p>I recommend scheduling and planning out your core social media in advance (so your promotional content that is time-sensitive and you know in advance), creating your images, videos (batching helps!) and then on a day to day basis you focus on engaging/sharing content on the fly. Let's discuss further in the Ignite Online group <a href="http://www.sandysidhumedia.com/igniteweekly" target="_blank">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E89} The Secret To Social Media Success Part 1
<p>Ever feel like you're missing *something* when it comes to social media? But not sure what? That you're spending hours on the various platforms but not really seeing any return (or even sure what the return should be?!) I hear you and have been in your exact shoes. Spending way too much time in different groups, pinning, tweeting, posting and for what all seems in vain.<br /><br />Over the years that I've been active on social media and consulting clients, I've developed a system that works for me as well as my clients. I teach this in my Ignite Online program when we cover the 3 Pillars and get into growing your online presence and connecting with your ideal clients.</p> <p>And today I'm giving you the exact Social Media Strategy Worksheet that we work through together. Download the worksheet at <a href="http://www.sandysidhumedia.com/episode89" target="_blank">www.sandysidhumedia.com/episode89</a></p>
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{E88} Fast Fix Fridays #29 Please stop automatically adding people to your Facebook group
<p>There's a reason why they call it permission-based marketing and that applies to Facebook groups as well. This week I'm talking all about the practice of just adding your Facebook contacts to your groups on Facebook...not cool!</p> <p>Please, please stop! Groups are great when they work but when you get added to a group that you don't want to be in, it's just extra noise and you're just inflating numbers for no reason.</p> <p>Let's discuss further in the Ignite Online group <a href="http://www.sandysidhumedia.com/igniteweekly" target="_blank">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E87} Introvert Friendly Marketing With Tanja Gardner
<p>In this week's episode, I chat with Tanja Gardner of Conscious Introvert Success and we talk all about introvert-friendly marketing.</p> <p>We get into what it means to be introverted, how to tweak high-energy marketing activities to make them more introvert-friendly as well as marketing techniques that support the strengths of introverts.</p> <p>You can find the shownotes at <a href="http://www.sandysidhumedia.com/episode87" target="_blank">http://www.sandysidhumedia.com/episode87</a></p>
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{E86} Fast Fix Fridays #28 What do I need to prepare for my webinar?
<p>In this week's Q&A Friday, I answer a question I got asked about preparing for a webinar and what (if anything) you need to have on your website to be ready to do one.</p> <p>Have a  question for a future episode?Email me hello@sandysidhumedia.com</p> <p>Get my Free 3 Part Mini-Video Course and start growing your business with webinars~><a href="http://www.sandysidhumedia.com/gbw/" target="_blank">www.sandysidhumedia.com/gbw</a></p>
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{E85} Always Be Marketing
<p>Marketing shouldn't stop when times are good! You need to keep it going to avoid the feast/famine cycle but that doesn't mean you have to always be selling!</p> <p>What does your 3 month promotion plan look like?</p> <p>Get my Free 3 Part Mini-Video Course and start growing your business with webinars~><a href="http://www.sandysidhumedia.com/gbw/" target="_blank">www.sandysidhumedia.com/gbw</a></p>
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{E84} Fast Fix Fridays #27 How do I overcome the fear of doing webinars?
<p>In this week's Q&A Friday, I answer a question I get often: I want to do webinars but how do I overcome my fear of doing them?</p> <p>Have a question for a future episode? Email me hello@sandysidhumedia.com</p> <p>Get my Free 3 Part Mini-Video Course and start growing your business with webinars~><a href="http://www.sandysidhumedia.com/gbw/" target="_blank">www.sandysidhumedia.com/gbw</a></p>
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{E83} The doomed restaurant (and what it has to do with your business)
<p>In this week's solo episode, I talk more about the 3 Pilllars of Online Marketing and share a story about a doomed restaurant location my neighborhood and how that relates to marketing your business online.</p> <p>What does your 3 month promotion plan look like?Get my Free 3 Part Mini-Video Course and start growing your business with webinars~>www.sandysidhumedia.com/gbw</p>
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{E82} Fast Fix Fridays #26 Webinar or Youtube Video? What's the difference?
<p>This week's question: What's the difference between a Webinar and a Youtube video? I would say the biggest difference is the live interaction component of a webinar. Your attendees are showing up live and have an opportunity to engage and connect with you and ask questions.</p> <p>Video is great to but serves a different purpose as people can search for it and get to know you and your business. Both webinars and video are good to have in your marketing strategy but serve slightly different purposes: your webinar could be used as list building and community building and something you do on a monthly basis whereas video might be something you do regularly as part of your content marketing strategy.</p> <p>Have a question for a future episode? Email me hello@sandysidhumedia.com </p> <p>Get my Free 3 Part Mini-Video Course and start growing your business with webinars~><a href="http://www.sandysidhumedia.com/gbw/" target="_blank">www.sandysidhumedia.com/gbw</a></p>
Listen: podcast - audio/mpeg

{E81} How To Create A Sticky Brand With Jeremy Miller
<p>In today's episode, I sit down and chat with Jeremy Miller, author of Sticky Branding and we discuss how to create a brand that is positioned to win.</p> <p>Jeremy walks us through 3 of his 12.5 principles and we cover how simple clarity is at the cornerstone of any successful sticky brand.</p> <p>Sign up for the Weekly Ignite for more marketing tips <a href="http://www.sandysidhumedia.com/igniteweekly/" target="_blank">www.sandysidhumedia.com/igniteweekly</a></p>
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{E80} Fast Fix Fridays #25:: Should I do a webinar even if I don't have a big list?
<p>This is a question I get asked often: Should I do a webinar even if I don't have a big list (or a list at all?) by my Webinar Kickstart clients, how long should my webinar be? My short answer: YES!</p> <p>Don't let not having a list stop you from doing your webinar because webinars are *great* list builders. Have a question for a future episode?</p> <p>Email me hello@sandysidhumedia.com </p> <p>Sign up for the Weekly Ignite for more marketing tips <a href="http://www.sandysidhumedia.com/igniteweekly/" target="_blank">www.sandysidhumedia.com/igniteweekly</a></p>
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{E79} 3 Pillars of Online Marketing
<p>Stop Spinning Your Wheels Online! Does this feel all too familiar?</p> <ul> <li>You feel like you’re spinning your wheels when it comes to your online marketing.</li> </ul> <ul> <li>You know what you’re *supposed* to do, but there is no *real* plan and as a result you’re doing things randomly throughout the day.</li> </ul> <ul> <li>You’ve created all your social media accounts, started blogging, and set up an email list…but nothing is really happening.</li> </ul> <ul> <li>You're constantly scrambling with what to say online and joining the latest social network in hopes that *this* will be the one. <br /><br />Over the next episodes, I will be going over the 3 Pillars of Online Marketing so you can say good-bye to overwhelm and welcome more clarity, connections and clients in 2015. </li> </ul> <p>Sign up for the Weekly Ignite for more marketing tips <a href="http://www.sandysidhumedia.com/igniteweekly/" target="_blank">www.sandysidhumedia.com/igniteweekly</a></p>
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{E78} How easy are you making it for your customers to buy from you?
<p>In this week's episode, I share the story of how car-shopping has led me to re-evaluate my website and buyer experience.</p> <p>Is it easy for my potential clients to get in touch with me? How clear are my services? What is the buying experience like when they purchase digital products?</p> <p>Sign up for the Weekly Ignite for more marketing tips <a href="http://www.sandysidhumedia.com/igniteweekly" target="_blank">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E77} Fast Fix Fridays #24 How long should my webinar be?
<p>This is a question I get asked often by my Webinar Kickstart clients, how long should my webinar be? You'll see a lot of industry experts saying you need 90 minutes of content but I know how daunting this can be especially when you are first starting out.</p> <p>So my answer? Start small and work your way up! You don't need to fill up time just for the sake of it, focus on value first. Not to mention, there are many moving parts involved in a webinar (content, technology, promotion) that you don't need the added pressure the first time around to create a 90 minute presentation.</p> <p>Start small and the second time around you can make it longer and add more content. Have a question for a future episode? Email me hello@sandysidhumedia.com</p>
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{E76} Tool Time! The essential tools to run your online business
<p>In this week's solo episode I go over the tools and apps I am using to run my business. Too often we get caught up spending time researching tool after tool so I wanted to share what's working for me right now.</p> <p>You can find all the tools discussed in the shownotes over at <a href="http://www.sandysidhumedia.com/episode76" target="_blank">http://www.sandysidhumedia.com/episode76</a></p>
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{E75} The importance of a responsive website with Natalia Real
<p>This week I sit down and chat with Natalia Real of <a href="http://website-superhero.com/" target="_blank">Website SuperHero</a> and we talk all about responsive websites and why you need one.</p> <p>We get into what responsive design is, the difference between a mobile site and which one is better for most businesses.</p>
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{E74} Fast Fix Fridays #23 What should I use to sell my first ebook online?
<p>This week's Q&A episode, I answer the question, "What should I use to sell my first ebook online?"</p> <p>Have a question for an upcoming podcast? Send me a message over at <a href="http://www.sandysidhumedia.com/live" target="_blank">http://www.sandysidhumedia.com/live</a> or tweet me <a href="https://twitter.com/sandysidhu" target="_blank">@SandySidhu</a> </p> <p>Sign up for the Weekly Ignite for more marketing tips <a href="http://www.sandysidhumedia.com/igniteweekly" target="_blank">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E73} Setting up your webinar for success
<p>It's solo show time and we're talking all about webinars and how to ensure you are successful when you go live!</p> <p>Don't forget to enter my giveaway for a chance to win my Webinar Kickstart package <a href="http://bit.ly/webinarkickstartgiveaway" target="_blank">http://bit.ly/webinarkickstartgiveaway</a></p>
Listen: podcast - audio/mpeg

{E72} Fast Fix Fridays #22 Should I Start A Podcast?
<p>In this week's Q&A episode, I answer the question, "Should I Start A Podcast?" Quite a timely question as I am celebrating the 1 year anniversary of my podcast this month!</p> <p>Don't forget to enter my giveaway for a chance to win my Webinar Kickstart package <a target="_blank" href="http://bit.ly/webinarkickstartgiveaway">http://bit.ly/webinarkickstartgiveaway</a></p> <p>Now whether you should or shouldn't do one is a good question because it seems like *everyone* is doing one these days. Sure, it's a great way to get out there and reach a new audience and market your business, but you also have to consider that it takes time and plan for that. And think about what type of show you want to have- don't just do another interview show because that's what everyone else is doing!</p> <p>What are your goals?</p>
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{E71} Digging into Facebook Ads With Julie Lowe
<p>Julie Lowe from <a target="_blank" href="http://sociallyaligned.com/">Socially Aligned</a> joins me today to talk all about Facebook ads and setting them up in the Power Editor. We talk about the importance of copy and conveying your ideal customer's pain points, good images that are mobile friendly and understanding audience reach and budget.</p> <p>We also talk about the importance of testing multiple ads, conversion rates and the conversion pixel.</p>
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{E70} Celebrating 1 Year of The Business Ignite Show With A Giveaway!
<p>It’s hard to believe that it will be one year at the end of the month that the Business Ignite Show went live.<br /><br />I remember when it was just an idea and something that I wanted to do for a really long time that eventually turned into my YESvember goal.<br /><br />Last November 23rd, I hit publish on my first set of podcasts and got the much anticipated email from iTunes saying I was “in”. Woohoo!<br /><br />One year later, and almost 70 episodes, I’ve had the pleasure of speaking to entrepreneurs from all over the world and sharing their brilliance, excitement and insights with you.<br /><br />And I couldn’t have done it without you. The downloads, comments, emails, and social media shares all make it worth it.<br /><br />To celebrate this milestone, I’m having a giveaway!<br /><br />I’ll be giving one lucky winner my Webinar Kickstart service, where you get to work with me 1-1 to launch your first webinar. Why? Because I’ve seen first-hand how this has helped grow my business this year and I want more of you to step up and take advantage of webinars. ENTER HERE: <a target="_blank" href="http://www.sandysidhumedia.com/giveaways/webinar-kickstart-giveaway/">http://www.sandysidhumedia.com/giveaways/webinar-kickstart-giveaway/</a></p>
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{E69} Creating a Heart-Centered Brand With Cathy Ballard
<p>In this episode, I chat with Cathy Ballard about creating a heart-centered brand and getting to the core of who you are and incorporating this into your story and how you present yourself online.</p> <p>Sign up for the Weekly Ignite for more marketing tips <a target="_blank" href="http://www.sandysidhumedia.com/igniteweekly">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E68} Fast Fix Fridays #21 Should I join Ello?
<p>This week's Q&A episode, I answer the question, "<em>Should I join Ello</em>?". There's a new social network in town that's getting a lot of attention- Elllo. Should you join?</p> <p>Have a question for an upcoming podcast? Send me a message over at <a target="_blank" href="http://www.sandysidhumedia.com/live">http://www.sandysidhumedia.com/live</a> or tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a>  </p> <p>Sign up for the Weekly Ignite for more marketing tips <a target="_blank" href="http://www.sandysidhumedia.com/igniteweekly">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E67} How *not* to connect on LinkedIn
<p>Ah.LinkedIn..the one we love to hate? I've been on LinkedIn forever and it seems that some things never change...What am I talking about? I'm pretty open about who I accept on LinkedIn that is until you do one of the things, that is my biggest pet peeve.</p> <p>What is that you ask? The "pitch" email one second after we've connected! Why? Why do people insist on doing this? Instead, why not try to actually work on networking?!~~~</p> <p>It's that time of the year again..when it's so easy to lose focus and get distracted by holiday parties and you may want to throw in the towel on 2014! Stop right there!</p> <p>There are still 60 days left in the year to finish one last project and that's why we are running YESvember again this year. YESvember is a free 21 day challenge designed to help you finish that last project off strong and connect with others doing the same. Come join here <a target="_blank" href="http://www.thrivehivelive.com/yes">http://www.thrivehivelive.com/yes</a></p>
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{E66} Fast Fix Fridays #20 Finish the year off strong with YESvember!
<p>It's that time of year again..when it's so easy to lose focus and get distracted by holiday parties and you may want to throw in the towel on 2014! Stop right there!</p> <p>There are still 60 days left in the year to finish one last project and that's why we are running YESvember again this year.</p> <p>YESvember is a free 21 day challenge designed to help you finish that last project off strong and connect with others doing the same. Come join here <a target="_blank" href="http://www.thrivehivelive.com/yes">http://www.thrivehivelive.com/yes</a></p>
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{E65} CEO Mindset, Accountability & Masterminds with Nicole Lombardo
<p>In this week's episode, I sit down and chat with Nicole Lombardo about stepping up and becoming the CEO of your business, the importance of masterminds and accountability and how you can't be successful in your business if you are not committed to it.</p> <p>Sign up for the Weekly Ignite for more marketing tips <a target="_blank" href="http://www.sandysidhumedia.com/igniteweekly">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E64} Fast Fix Fridays #19 How to get rid of those pesky Google+ invites from your calendar?
<p>Take back your calendar! I don't know about you but I'm tired of all those Google+ invites that are clogging up my calendar.</p> <p>Turns out it's less of a Google+ problem (much to the dismay of many) but a little calendar setting that is causing your calendar to be filled up by events you have no intention of going to.</p>
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{E63} LIVE from Thrive Hive Live: The Power of Connecting Offline
<p>This week join me for a special episode LIVE from La Jolla, California during our third in person mastermind retreat <strong>Thrive Hive Live</strong>.</p> <p>I am joined by fellow podcasters, Maggie Patterson and Alaia Williams (and a live audience!) and we chat all about the power of building online relationships and then meeting offline.</p> <p>Sign up for the Weekly Ignite for more marketing tips <a target="_blank" href="http://www.sandysidhumedia.com/igniteweekly">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E62} Facebook Graph Search, Insights and What Really Matters with Jackie Johnstone
<p>This week I chat with fellow digital strategist and Canadian, Jackie Johnstone and we dig into Facebook graph search, the pain and reality of Facebook engagement and what you should really be paying attention to.</p> <p>We also discuss social media '<em>addiction</em>' and how to manage your time better online.</p> <p>Sign up for the Weekly Ignite for more marketing tips <a target="_blank" href="http://www.sandysidhumedia.com/igniteweekly">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E61} Fast Fix Fridays #18 Why should I pay to join an online community?
<p>Why should I pay to join an online community when there are tons of free ones? This is a question I get a alot especially since I run a paid community. When you pay to join a community, there is some skin in the game and chances are you are going to show up more often, collaborate and get to know people.</p> <p>The tendancy with free communities is to have a lot more "<em>lurkers</em>", or people who join but never participate or simply only show up when it's time to promote themselves.</p> <p>It really depends on how well they are moderated. In my experience with paid communities, you get people who are more committed and you get to bulid real relationships.</p> <p>Have a question for an upcoming podcast? Send me a message over at <a target="_blank" href="http://www.sandysidhumedia.com/live">http://www.sandysidhumedia.com/live</a> or tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a> </p> <p>Sign up for the Weekly Ignite for more marketing tips <a target="_blank" href="http://www.sandysidhumedia.com/igniteweekly">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E60} Fast Fix Fridays #17 How should I promote my webinar?
<p>This week's Q&A episode, I answer a question that I get a lot! How do I promote my webinar? I share 5 or 6 ways you can do that which include Facebook ads, groups and communities as well as how early you should start and the most critical email to getting more people to show up.</p> <p>Have a question for an upcoming podcast? Send me a message over at <a target="_blank" href="http://www.sandysidhumedia.com/live">http://www.sandysidhumedia.com/live</a> or tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a>  </p> <p>Sign up for the Weekly Ignite for more marketing tips <a target="_blank" href="http://www.sandysidhumedia.com/igniteweekly">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E59} 3 Ways To Break Free Of Online Comparisonitis
<p>This week I'm tackling the topic of comparisionitis and how to break free of it and focus on your own business.</p> <p>It's so easy to get caugh up and look at what other people are doing online and social media- how do you keep this in check?</p> <p>How do you keep compairionitis in check? Tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu </a></p> <p>Sign up for the Weekly Ignite for more marketing tips <a target="_blank" href="http://www.sandysidhumedia.com/igniteweekly">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E58} Fast Fix Fridays #16 How do I come up with webinar content?
<p>This week's Q&A episode, I answer a question that I get a lot! <em>How do I come up with content for my webinar?</em> I share 5 or 6 ways you can do that.</p> <p></p> <p>Have a question for an upcoming podcast?</p> <p>Send me a message over at <a target="_blank" href="http://www.sandysidhumedia.com/live">http://www.sandysidhumedia.com/live</a> or tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a>  </p> <p>Sign up for the Weekly Ignite for more marketing tips <a target="_blank" href="http://www.sandysidhumedia.com/igniteweekly">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E57} Coco Chanel, Being Bossy And Website Conversions With Suzi Istvan
<p>Brand strategist, web developer and designer Suzi Istvan joins me today to talk all about websites. We talk about the small tweaks you can make to get more traffic and convert more of the right people.</p> <p>We also talked about why taking someone else's website design is doing you a disservice..be an amazing version of you instead and it's most likely a sign that you need to do deeper branding work, otherwise you'll just end up with pretty website but no clarity on what you do. </p> <p><br /><strong>Follow the Coco chanel rule</strong>:</p> <p>Before you leave the house stop and take one thing off. Do the same with your website. And opt-ins? No body wants <em>inbox goodies or tips & tricks</em>, be specific, why they should be on your email list.</p> <p><strong>One action:</strong> have an ideal client or a client you've worked with in the past, have them look at your site and have them tell you what they think..where did your eye go first, did you understand what this call to action meant?</p> <p><br />Sign up for the Weekly Ignite for more marketing tips <a target="_blank" href="http://www.sandysidhumedia.com/igniteweekly">http://www.sandysidhumedia.com/igniteweekly</a> </p> <p>Tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a> with your biggest takeaway</p>
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{E56} Uplevel your business with a mastermind
<p>This week's episode I talk all about masterminds: what they are, why you should join them and how they can help you move your business forward.</p> <p>I first heard about masterminds back in 2011 when I first read Napolean Hill's book, "<em>How To Think And Grow Rich</em>". I didn't know exactly what they were but I had a feeling that they were important and something I needed in my business.</p> <p>Are you in mastermind?  You can find this week's episode show notes at <a target="_blank" href="http://www.sandysidhumedia.com/episode56">http://www.sandysidhumedia.com/episode56</a></p>
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{E55} Fast Fix Fridays #15 Should I delete my Facebook page?
<p>This week's question-"<em>I'm not seeing very much engagement on my Facebook page, should I just delete it and use my personal profile?</em>" No! While you can interact and make a lot of connections and build relationships with your personal profile, if someone wants to learn more about you they can find you through your business page.</p> <p>Not to mention, you need a Business Page to run ads and while this may be something you aren't doing now at some point you might if you are promoting a new product/service or a webinar or just want to build awareness about your brand.</p> <p>Have a question for a future episode? Tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySIdhu</a> or email me hello@sandysidhumedia.com</p>
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{E54} Burlesque, Launch Monsters and Launching With Farideh Ceaser
<p>Farideh Ceaser joins me today to talk all things launching and shares simple launch strategies that will help you improve sales because no one likes launching to crickets, right?</p> <p>We talked about the work you need to do *before* you put up your sales page, the importance of creating connection with your audience through blogs, newsletters, 1-1s and being able to tell stories, the importance of being an extreme version of yourself and being able to stand out online and how ensuring a successful launch has a lot to do with what you do before you launch.</p> <p>What are you launching? I'd love to hear!</p> <p>Tweet me <a href="https://twitter.com/SandySidhu" target="_blank">@SandySidhu</a></p> <p>Shownotes for today's episode can be found at <a href="http://www.sandysidhumedia.com/episode54" target="_blank">http://www.sandysidhumedia.com/episode54</a></p> <p>Join the Ignite Online Community and connect with other entrepreneurs over at <a href="http://www.sandysidhumedia.com/igniteweekly" target="_blank">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E53} Fast Fix Fridays #14 Can I Charge For Webinars?
<p>In this week's Fast Fix Friday episode, I answer a listener question about webinars and whether or not you can charge for them.</p> <p>Do you have a question for an upcoming episode? Record a message at <a href="http://www.sandysidhumedia.com/live" target="_blank">http://www.sandysidhumedia.com/live</a> or tweet me <a href="https://twitter.com/SandySidhu" target="_blank">@SandySidhu</a>.  </p> <p>Join the Ignite Online Community and connect with other entrepreneurs over at <a href="http://www.sandysidhumedia.com/igniteweekly" target="_blank">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E52} Life Coach Jenn Scalia Is Rocking Instagram
<p>Jenn Scalia of <a href="http://beawesomeonpurpose.com/" target="_blank">Be Awesome On Purpose</a> joins me to talk all things Instagram and share how she is using this platform in a BIG way to grow her following, mailing list *and* get paying clients- because who doesn't like paying clients?!</p> <p>She shares the strategies and tactics she uses including sharing quotes, running challenges, sharing ebook snippets, running office hours and more. She stressed the importance of being consistent and knowing what your audience wants.</p> <p>You can find the links and shownotes mentioned over at <a href="http://www.sandysidhumedia.com/episode52" target="_blank">http://www.sandysidhumedia.com/episode52</a>  Let's connect on <a href="http://www.instagram.com/SandySidhu" target="_blank">Instagram</a>! (not grime..ha ha)</p>
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{E51} Fast Fix Fridays #13 Should I create a Facebook group or membership site?
<p>In this week's Fast Fix Friday episode, I answer a listener question about coaching programs and whether or not you should create a membership site to offer the content and place to engage or just use a Facebook group.</p> <p>Personally, I find it works best when you have the content (pdfs, videos, audio) on a membership site but have the engagement and interaction in a Facebook group or Google+ community. Chances are your audience is already there and it's just easier than getting them to go and login to another site.</p> <p>Do you have a question for an upcoming episode? Record a message at <a href="http://www.sandysidhumedia.com/live" target="_blank">http://www.sandysidhumedia.com/live</a> or tweet me <a href="https://twitter.com/SandySidhu" target="_blank">@SandySidhu</a>.  </p> <p>Join the Ignite Online Community and connect with other entrepreneurs over at <a href="http://www.sandysidhumedia.com/igniteweekly" target="_blank">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E50} A look back at 50 episodes, your questions and listener feedback
<p>It's the 50th episode of the Business Ignite Show! In this week's episode, I look back at show highlights, answer listener questions and feedback.</p> <p>Thank you so much for being apart of this journey! I'd love to hear from you.</p> <p>Send me a message at <a href="http://www.sandysidhumedia.com/live" target="_blank">http://www.sandysidhumedia.com/live</a> or tweet me <a href="https://twitter.com/SandySidhu" target="_blank">@SandySidhu</a>.</p> <p>Have you signed up for the weekly ignite? <a href="http://www.sandysidhumedia.com/igniteweekly" target="_blank">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E49} Should I use a social media management system?
<p><span style="font-size: 12pt;">I got asked this question at a recent talk I gave about the importance of community to help you leap, launch and grow and of course, social media came up!</span></p> <p><span style="font-size: 12pt;">I figured that there are may be others with this burning question so thought I would share:</span></p> <p><span style="font-family: arial, sans, sans-serif; font-size: 12pt; white-space: pre-wrap;">My answer, a resounding-HELL YEAH!</span><br style="font-family: arial, sans, sans-serif; font-size: 18px; white-space: pre-wrap;" /><br style="font-family: arial, sans, sans-serif; font-size: 18px; white-space: pre-wrap;" /><span style="font-family: arial, sans, sans-serif; font-size: 12pt; white-space: pre-wrap;">Seriously, I could not survive* without my social media management system (SMS) of choice, Hootsuite (*yes, total #socialmediafirstworldproblems) and am a big advocate of using these types of tools to manage your social media presence.What tool do you use? Tweet me @SandySidhu #BusinessIgnite Have you joined the free Ignite Online Community? Sign up here http://www.sandysidhumedia.com/igniteweekly</span></p>
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{E48} Fast Fix Fridays #12 Should I be posting the same content on all social networks?
<p>In this episode I answer listener question- "<em>Should I be posting the same content on all social networks every day?</em>" I talk about Twitter Analytics, Facebook insights and Google Analytics and how you can use these to test and look at metrics to see which content is best suited for your audience.</p> <p>Have a question for a future episode? Leave me a voicemail at <a target="_blank" href="http://www.sandysidhumedia.com/live">http://www.sandysidhumedia.com/live</a> or tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a></p>
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{E47} 3 Secrets To Awesome Online and Offline Networking With Natalie Cutler-Welsh
<p>Natalie Cutler-Welsh of Go To Girl Social Media and Networking joins me today to talk about online networking and how to make the most of it.</p> <p>We talk about profile pics (and how they should look like the current you and not the 10 years ago you), following up with contacts you meet both online and offline with a contact management system (and not just adding them to your email list) and more!</p> <p>Find the show notes over at <a target="_blank" href="http://www.sandysidhumedia.com/episode47">http://www.sandysidhumedia.com/episode47 </a></p> <p>Tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a> and let me know how you are going to up your game online.</p>
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{E46} Email Marketing Pet Peeves Part 2
<p>In this episode, I share my latest email marketing pet peeves which happens to be the <em>"Oops, wrong email"</em> tactic that a lot of internet marketers are using this days. Is this an attempt at getting higher open rates? Seems like it.</p> <p>I turned to my community and they weighed in on what they thought and the general consensus was that it's annoying! I want to hear from you! What do you think?</p> <p>Tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a> #BusinessIgnite and share your biggest email marketing pet peeves.</p> <p>You can find the show notes at <a target="_blank" href="http://www.sandysidhumedia.com/episode46">http://www.sandysidhumedia.com/episode46</a></p>
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{E45} Fast Fix Fridays #11: Landing Pages and Opt-ins
<p>In this week's episode, I take a listener question and share what I use to create landing pages for my webinars. I use LeadPages because I find it super easy and they are tested and designed to convert. However, that is not the only option, you could create a page on your own site but the key is to focus on the copy and the call to action. It helps if there are less distractions and choices for the person to make! Have a question for a future episode? Leave me a message and get a shout out in a future episode: <a href="http://www.sandysidhumedia.com/live">http://www.sandysidhumedia.com/live </a>or send me an email hello@sandysidhumedia.com</p>
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{E44} Creating Your Signature Program in 6 Easy Steps With Janet Kafadar
<p>Signature Program Specialist Janet Kafadar joins me today to talk all about creating your first signature program online. She shares how she first started out as a VA but soon realized that wasn't her thing, but rather she wanted to focus on helping people launch. She identified a gap in the market seeing that there was a lot of information about launching but a gap between going from the idea and creation side of things.</p> <p></p> <p>A signature program is unique to you and sets you apart from your competitors and there is no right time to create a signature program.  There is nothing wrong with starting small with small products and growing from there.</p> <p></p> <p>You can find the shownotes at <a target="_blank" href="http://www.sandysidhumedia.com/episode44">http://www.sandysidhumedia.com/episode44</a> </p> <p></p> <p>Have you signed up for the weekly ignite? Get actionable marketing tips every week <a target="_blank" href="http://www.sandysidhumedia.com/igniteweekly">http://www.sandysidhumedia.com/igniteweekly</a> </p> <p></p> <p>I want to hear from you! Are you creating a signature program?</p> <p>Tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a> #BusinessIgnite and let me know</p>
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{E43} Fast Fix Fridays #10 Creating Webinar Content Without Giving It All Away
<p>This week's Fast Fix Friday episode, I answer a listener question regarding webinars. The question: I want to do webinars but how do I create my content without giving it all away and leaving some interest in my products and services?</p> <p><br />When I create my webinars, I focus on the WHY and my products/services are the HOW. For example, in my recent webinar series <a href="http://www.sandysidhumedia.com/webinar" target="_blank">Create, Promote and Profit With Webinars</a> I talk about the 6 reasons why you should do webinars and while I do touch upon the techy aspects of how to do it, it's not my entire focus.</p> <p> </p> <p>People will walk away with enough information to go out and get started but if they are interested in more and want to get help with the actual HOW which is in my case setting everything up I offer them my <a href="http://www.letspluscourse.com/webinarguide" target="_blank">DIY Webinar Guide</a>.</p> <p><br />Have a question for an upcoming episode? Tweet me <a href="https://twitter.com/SandySidhu" target="_blank">@SandySidhu</a>, leave me a Speakpipe or send me an email hello@sandysidhumedia.com</p>
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{E42} I want to hear from you! Get featured in Episode 50
<p>I'm getting ready to record my 50th episode which will air in August and want to hear from you! If you've been listening for awhile or a new listener, I'd love to know if there was a particular episode that you really enjoyed and made yout take action.</p> <p>So head over to <a target="_blank" href="http://www.sandysidhumedia.com/episode42">http://www.sandysidhumedia.com/episode42</a> and leave me a speakpipe message of up to 90 seconds. Say your name, your website and what action you took or why the episode resonated with you. OR you can also leave me a question that you want answered in an upcoming episode!</p> <p>Can't wait to hear from you! Have you signed up for the weekly ignite? Sign up here <a target="_blank" href="http://www.sandysidhumedia.com/igniteweekly">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E41} Sally Hope Talks Getting Started With Online Communtites
<p>Renegade life coach, Sally Hope joins me today to talk about all things community. A former musician, she soon realized that she loved having access to people but wanted to help them in a more focused way. At the suggestion of a band mate, she looked into life coaching and got certiifed. Creator of the first B-School group 5 years ago, she has since gone on to launch her own community, Wildheart Revolution in which the focus is the entire person and not just the business aspects.</p> <p>We talk about how to launch communities, why you should do it because you believe in community and connection and not just do it for the money because it is a lot of work!</p> <p>You can find the show notes at <a target="_blank" href="http://www.sandysidhumedia.com/episode41">http://www.sandysidhumedia.com/episode41</a></p>
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{E40} Grow Your Reach With Webinars
<p>Solo episode time! In this episode, I share the three reasons why I have added webinars to my marketing strategy and how I am using them to connect with my audience, broaden my reach and educate. I also share how I come up with topic ideas for my webinars and how you can create one webinar but reposition who you target to.</p> <p></p> <p>Have you thought about doing webinars? Why or why not?</p> <p>Tweet me at <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a> #BusinessIgnite and let me know! I am also running an encore presentation of my "<strong>How To Create, Promote and Profit from Webinars</strong>" free traning on July 9th at 12pm EST</p> <p>Sign up here <a target="_blank" href="http://www.sandysidhumedia.com/webinar">http://www.sandysidhumedia.com/webinar</a></p> <p>You can find the shownotes at <a target="_blank" href="http://www.sandysidhumedia.com/episode40">http://www.sandysidhumedia.com/episode40</a></p>
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{E39} Getting Your Tech House In Order with Maya Gaddie
<p>Maya Gaddie joins me to talk all things technology. When you're in the growing phases of your business, it's time to get serious about systems and the tools you are using. We talk about email marketing systems, customer relationship management, project management as well as managing your day-to-day tasks.</p> <p>Show notes can be found at <a target="_blank" href="http://www.sandysidhumedia.com/episode39">http://www.sandysidhumedia.com/episode39 </a></p> <p>What tools do you rely on in your business? Tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu </a>#BusinessIgnite</p> <p><br />Also, I'd love to hear from you-where do you listen to the show? Tag me on Instagram @SandySidhu  Have you signed up for the weekly Ignite? Get marketing and tech tips to ignte your business online: <a target="_blank" href="http://www.sandysidhumedia.com/igniteweekly">http://www.sandysidhumedia.com/igniteweekly</a></p>
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{E38} Fast Fix Fridays #9 Small Landing Page Tweaks for Big Results
<p>Hey! Welcome to the Friday edition of the Business Ignite Show where I answer your questions! Got a question for a future episode? Tweet me @SandySidhu #BusinessIgnite or drop me an email sandy@sandysidhumedia.com</p> <p>This week I talk about a recent change I made to my webinar sign up flow..I optimized my thank you page and added two calls to action and saw a huge increase in Facebook likes and opt-ins to my private online community <a href="http://www.sandysidhumedia.com/weeklyignite">Ignite Online</a>. In the past, I would say my thank you page was kind of "meh" and not really taking advantage of that and capturing people's attention while I had it in an easy way. So the results of this small change have increased my likes by ~75 and doubled my growing community.  I then went ahead and also made the change to my regular opt-tin and hope to see similar results over time (since I was heavily promoting my webinar this week).</p> <p>Here's the page that I used: <a href="http://www.sandysidhumedia.com/thanks">http://www.sandysidhumedia.com/thanks</a> </p> <p> </p>
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{E37} Strive For Progress Not Perfection

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{E36} Fast Fix Fridays #8 How many social media platforms should I be on?
<p>In this week's Fast Fix Friday segement, I'm answering the question- How many social media platforms should I be on?</p> <p>There are a lot to choose from! LinkedIn, Facebook, Twitter, Instagram, Google+.. you can't be everywhere so what should you do? Look at your target audience- where are they spending time? What are your goals for each platform? What are your analytics showing?</p> <p>Have a question for a future episode? Send me an email at hello@sandysidhumedia.com</p> <p>Get more tips like this every week. Sign up for the weekly ignite: <a href="http://www.sandysidhumedia.com/weeklyignite">http://www.sandysidhumedia.com/weeklyignite</a></p>
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{E35} Get Your Tech On: Launching Digital Products With Pat Romain
<p>In today's episode, I chat with <a href="http://patromain.com/" target="_blank">Pat Romain</a>, digital strategist and e-commerce enthusiast, where we talk all about launching products online and why you should have something to sell online.</p> <p>Check out the links and resources mentioned over at <a href="http://www.sandysidhumedia.com/episode35" target="_blank">http://www.sandysidhumedia.com/episode35<br /></a></p> <p>We go through the steps from creating your content to having it up for sale on your website:</p> <p style="padding-left: 30px;">- How to integrate your shopping cart with your email marketing system without having to get too techy. </p> <p style="padding-left: 30px;">- Plugins that are recommended for starting out: ejunkie...</p> <p style="padding-left: 30px;">- When to choose a 3rd party site to sell vs having the ecommerce solution end to end on your site.</p> <p style="padding-left: 30px;">- We also talk about marketing and getting the word out about your product launch.</p> <p><em>Are you getting the weekly Ignite? Don't miss out on tips to grow your business online...join us here <a href="http://www.sandysidhumedia.com/weeklyignite" target="_blank">http://www.sandysidhumedia.com/weeklyignite</a></em></p> <p>You can also tweet me with #BusinessIgnite <a href="https://twitter.com/SandySidhu" target="_blank">@SandySidhu</a></p> <p> </p> <p> </p> <h2> </h2>
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{E34} Fast Fix Fridays #7 Should I start a Facebook group?
<p>In this week's Q&A Friday, I answer the question- should I start a Facebook group and how is it really different from a page?</p> <p>With Facebook page reach down and getting harder and harder to get in front of our fans, a Facebook group (or even Google+ community) is a good way to put social back in social media and actually build relationships with your tribe and connect people.</p> <p>Some things to consider:</p> <p>What will this group be about? How will you promote it? How much time do you have to manage this group? </p> <p>Resources mentioned <a href="http://www.sandysidhumedia.com/episode32">http://www.sandysidhumedia.com/episode32</a></p> <p>Tweet me @SandySidhu #BusinessIgnite and let me know your thoughts!</p> <p> </p> <p>Have a question for a future Fast Fix Fridays episode? Send me an email hello@sandysidhumedia.com</p>
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{E33} Writing Website Copy That Converts With Jen Havice
<p>Jen Havice joins me today to talk all things website copy and how to write website copy that converts. We talk about how to create content that will get people to do what you want while still creating copy that has personality.</p> <p>Jen shares why every page of your website is important, when it comes to conversions and we walk through her About Page as an example. We also dig into qualitative vs quantitative, A/B testing and getting feedback from your customers. I'd like to hear from you!</p> <p>Tweet me with #BusinessIgnite <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a> and tell me what changes you plan on making to your copy! You can find all links at <a href="http://www.sandysidhumedia.com/episode33" target="_blank">http://www.sandysidhumedia.com/episode33</a></p>
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{E32}6 Ways To Get The Most Out Of And Thrive In Online Communities
<p>Today's episode is a recording of a live Hangout I co-hosted with Jules Taggart of Amp and Pivot. We talked about how and why we started Thrive Hive, an online community for women entrepreneurs, how to find communities and the 6 ways to get the most out of the communities that you are a part of.</p> <p>We talked about meeting up IRL and turning handshakes into hugs and the power of the micro-economy that you can benefit from when you join the right communities.</p> <p><a href="http://ctt.ec/0Mhm1">Tweet me!</a>: Turn handshakes into hugs by meeting IRL http://bit.ly/1pg8gqT via @SandySidhu #community #socialmedia</p> <p>What's your favorite community? Tweet me <a href="http://www.twitter.com/SandySidhu">@SandySidhu</a> #BusinessIgnite and let me know!</p> <p>Interested in joinining Thrive Hive? Check out <a href="http://www.thrivehivelive.com/join">http://www.thrivehivelive.com/join</a></p> <p>All links and resources including the video and slides from the hangout can be found at <a href="http://www.sandysidhumedia.com/episode32">http://www.sandysidhumedia.com/episode32</a></p>
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{E31} Fast Fix Fridays 6: Which metrics should I track?
<p>In this week's Fast Fix Friday segment, I'm talking metrics and share what I look at on a weekly basis.<br />What metrics are you tracking? Tweet me @sandysidhu #BusinessIgnite and let me know!</p> <p><br />For more resources visit <a href="http://www.sandysidhumedia.com/blog">http://www.sandysidhumedia.com/blog</a></p>
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{E30} Getting Started With SEO With Liz Lockard
<p>Does the thought of SEO make you cringe? Do you struggle with what keywords to use and how to understand what your customers are actually searching for? Liz Lockard joins me today to talk all things SEO: why it's important, why you need it (even if your target market is 90 year olds), and how you can combine social media and SEO.</p> <p>All links and resources mentioned can be found at <a href="http://www.sandysidhumedia.com/episode30">http://www.sandysidhumedia.com/episode30</a></p> <p> </p> <p>Tweet me @SandySidhu #BusinessIgnite: What SEO change are you going to make?</p>
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{E29} Fast Fix Fridays #5: Are Facebook Ads "Worth" It?
<p>Let's talk Facebook ads! Should you invest the $ in ads? Is it worth it? Yes..and no. Listen in to find out why!</p> <p>Have a question? Email me at hello@sandysidhumedia.com or tweet me @SandySidhu #BusinessIgnite</p>
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{E28} Uncage Your Business and Create Online Products That Sell With Becca Tracey
<p><span style="font-size: small;">Becca Tracey from the <a href="http://www.theuncagedlife.com/" target="_blank">Uncaged Life</a> joins me today to talk about packaging and selling your services online. Becca talks about the huge shift that came in her business when she realized she was selling the wrong thing, how to sell what your clients are saying they want, how to get inside your customers heads and know what they *really* want.  And when you're creating new packages, why you should start with one vs many. </span></p> <p><span style="font-size: small;">Are you creating a new package or service? Tweet me <a href="https://twitter.com/SandySidhu" target="_blank">@SandySidhu</a> #BusinessIgnite and tell me about it. Resources and links mentioned can be found at <a href="http://www.sandysidhumedia.com/episode28" target="_blank">http://www.sandysidhumedia.com/episode28</a></span></p>
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{E27} Fast Fix Fridays #4: Why should I use Lead Pages?
<p>In this week's Fast Fix Fridays Q&A I answer a question I have been getting a lot lately. Why should I use Lead Pages vs creating a landing page on my own?</p> <p>Here is the example I mention: http://www.sandysidhumedia.com/webinar</p> <p><br />Have a question for an upcoming show? Tweet me @SandySidhu #BusinessIgnite or send me an email hello@sandysidhumedia.com</p>
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{E26} Carrie Green and How She Grew Her Facebook Fan Page To Over 100K Fans
<p>Carrie Green of the <a target="_blank" href="http://femaleentrepreneurassociation.com/welcome">Female Entrepreneur Association</a> joins me today to share how she got started with her business, what led her to start the Female Entrepreneur Association and how she massively grew her Facebook Business Page.</p> <p>She talks about key things to focus on such as: identifying your core business page, WHY you're doing, what you're doing and really understanding WHO your target audience is and what resonates with them. She shared her litmus test and how she decides what content to share on her Facebook page.</p> <p>All links and resources can be found at <a target="_blank" href="http://www.sandysidhumedia.com/episode26">http://www.sandysidhumedia.com/episode26</a> </p> <p>Tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a> #BusinessIgnite with the one thing you are going to focus on for the next 30 days.</p>
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{E25} Fast Fix Fridays #3 How To Keep Coming Up With New Blog Content?
<p>In this week's Fast Fix Friday's segment, I'm answering a question I get a lot! How do I keep coming up with new content ideas for my blog? In this episode, I share three ways that involve online groups, repurposing and more!</p> <p>Tweet me @SandySidhu and share how you're going to create your next blog post!</p>
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{E24} The Power Of Hashtags
<p>Have I mentioned that I looove hashtags? Hashtags connect people and ideas and can help your message spread to a larger audience. In this episode, I breakdown why you need to use hashtags and share six strategies to market your business, connect and brand your content.</p> <p> </p> <p>I'd love to hear from you! Are you planning on using hashtags for your next live or online event? Tweet me @SandySidhu #BusinessIgnite</p> <p> </p> <p>All links mentioned can be found at http://www.sandysidhumedia.com/episode24</p>
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{E23}Fast Fix Fridays #2: Scheduling Posts To Your Google+ Profile
<p>In today's episode of Fast Fix Fridays, I am answering a Google+ question that comes up very often. Can I schedule posts to my personal profile page?</p> <p>I want to answer your questions! Tweet me @SandySidhu use #BusinessIngite or email me hello@sandysidhumedia.com and I'll feature your question in an upcoming episode.</p> <p>You can find past episodes on my website over at http://www.sandysidhumedia.com/live</p>
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{E22} The Entrepreneur Mindset With Amanda Cook
<p>Amanda Cook of <a target="_blank" href="http://wellpreneuronline.com/">Wellpreneur Online</a> joins me today to share how she got started with her business and the importance of mindset as an entrepreneur. We talk what you should do daily to shift from being a "doer" to an owner and the importance of masterminds.</p> <p>All links and resources can be found at <a target="_blank" href="http://www.sandysidhumedia.com/episode22">http://www.sandysidhumedia.com/episode22</a>  Tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a> #BusinessIgnite with your mindset shift.</p>
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{E21} Fast Fix Fridays #1 Google+ Profile or Page or Both??
<p>Welcome to the first Fast Fix Friday where I answer your burning questions. In today's segment, I answer a question that I have been getting A LOT lately. Should I have a Google+ Business Page?</p> <p>Have a question that needs answering? Tweet me @SandySidhu #BusinessIgnite or email me directly hello@sandysidhumedia.com</p> <p> </p> <p> </p>
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{E20} Ignite Your List: Run Your Next Webinar Using Hangouts On Air
<p dir="ltr" style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-size: 16px; vertical-align: baseline; color: #666666; font-family: text_font; line-height: 22px; text-align: justify;">List building…Are you focusing on building your list? This year I decided to make it priority numero uno. As much as I love social media it moves fast and not every update gets seen. When you email your subscribers, you are in their inbox, where the chances of being seen are much, much higher. Now don’t get me wrong, I’m not dropping social media (not at all!), I’m just focusing my efforts more on my list.</p> <p dir="ltr" style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-size: 16px; vertical-align: baseline; color: #666666; font-family: text_font; line-height: 22px; text-align: justify;">In this episode, I walk you through my webinar strategy and how I am running them (for free!) with Google Hangouts On Air.</p> <p dir="ltr" style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-size: 16px; vertical-align: baseline; color: #666666; font-family: text_font; line-height: 22px; text-align: justify;">All links and resources mentioned can be found at http://www.sandysidhumedia.com/episode20 </p> <p dir="ltr" style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-size: 16px; vertical-align: baseline; color: #666666; font-family: text_font; line-height: 22px; text-align: justify;">Get your copy of WebOnAir: A Step by Step Guide To Running Your Next Webinar With Google Hangouts On Air  at http://www.webonairsystem.com</p> <p dir="ltr" style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-size: 16px; vertical-align: baseline; color: #666666; font-family: text_font; line-height: 22px; text-align: justify;">Tweet me @SandySidhu using #BusinessIgnite, will you be doing more webinars this year as part of your online marketing strategy?</p>
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{E19} How To Network Online and Offline (and grow your business!) with Alaia Williams
<p>Alaia Williams joins me to talk all things networking today- both online and offline and how the internet has changed the trajectory of her business, why she wants to give the internet  a big hug :), and how many of her business relationships have "ignited" online.</p> <p>I LOVE this subject as someone who spends so much time online and connecting with people from all over the world and want to hear from you. How are you building relationships online? Tweet me using #IgniteOnline <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a>.</p> <p>All links/resources can be found at <a target="_blank" href="http://www.sandysidhumedia.com/episode19">http://www.sandysidhumedia.com/episode19</a></p>
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{E18} The One Thing You Must Do On Google+ With Shannon Hernandez
<p>Join me for an exciting episode with Shannon Hernandez where we geek out about all things Google+. We talk about  the key areas that you MUST fill out, the small change that he made that led to a 30% increase in opt-ins during Hangouts On Air, and how to get the most out of your Google+ experience.</p> <p>All links and resources can be found at <a href="http://www.sandysidhumedia.com/episode18" target="_blank">http://www.sandysidhumedia.com/episode18</a>  Are you on Google+? Circle me! <a href="http://plus.google.com/+SandySidhu" target="_blank">http://plus.google.com/+SandySidhu</a></p>
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{E17} Online PR and Guest Posting with Maggie Patterson
<p>Maggie Patterson joins me today to talk all things PR: How to tell (and find) your story so you don't sound like everyone else out there, how to pitch and why guest posting is important to build your credibility online (and how to do more of it).</p> <p><br />All links and resources can be found at <a target="_blank" href="http://www.sandysidhumedia.com/episode17">http://www.sandysidhumedia.com/episode17</a></p>
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{E16} The Power Of Online Communities: Business Growth, Relationship Building & Micro-Economies
<p>In this episode of the Business Ignite Show, I talk about the power of online communities and how they are integral to developing your business online.  </p> <p>Why communities? They are perfect way to build relationships, work on the know/like/trust factor and tap into micro-economies. I also talk about why "drive by" link dropping vs engagement won't get you any business (and build trust), getting out of the echo chamber and where to find these communities online.</p> <p>All links and resources can be found at http://www.sandysidhumedia.com/episode16</p> <p>Tweet me @SandySidhu #BusinessIgnite with your favorite community.</p>
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{E15} Planning and Tracking Your Marketing With Jessica Oman
<p></p> <p>In this episode of The Business Ignite show, I chat with Jessica Oman of Write Ahead and we discuss the importance of planning and tracking your marketing efforts. How much time are you spending on different activities and what is your ROI? Jessica shares how to effectively measure your marketing efforts as well the tools to track new leads.</p> <p>All links and resources can be found at http://www.sandysidhumedia.com/episode15</p>
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{E14} 13 Ways To Get Off The Content Creation Hamster Wheel
<p>Do you feel like you are always creating new content to spread the word about your work? And once you finish something it’s time to start the process all over and it feels like a never-ending hamster wheel of content creation? Madness, right?</p> <p>In this episode, I look at how to get off the content creation hamster wheel and get more out of your existing content.</p> <p>All links and resources can be found at http://www.sandysidhumedia.com/episode14</p>
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{E13} 5 Must Have Tools To Run Your Online Business
<p>In this episode, I cover some of my favorite tools to run your online business. These tools will help you get more done, collaborate, stay on top of your inbox, manage your social media and be productive. All links and resources mentioned can be found at http://www.sandysidhumedia.com/episode13  What's your favorite tool? Tweet me @SandySidhu #BusinessIgnite</p>
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{E12} Personal Branding, Facebook "Micro" Communities & Connecting With Your Customer Avatar With Nicole Longstreath
<p><span style="font-family: arial, sans, sans-serif; font-size: 13px; white-space: pre-wrap;">Nicole Longstreath of The Wardrobe Code joins me today to discuss personal branding, the evolution of your voice online and how she uses social media to connect with her community online. </span><span style="color: #333333; font-family: Helvetica, Arial, sans-serif; font-size: 14px;">We talk about Facebook "micro" communities, running online challenges and getting to know your customer avatar better. </span></p> <p><span style="font-family: arial, sans, sans-serif; font-size: 13px; white-space: pre-wrap;">All links and resources can be found at http://www.sandysidhumedia.com/episode12 </span></p> <p><span face="arial, sans, sans-serif" size="2" style="font-family: arial, sans, sans-serif; font-size: x-small;"><span style="white-space: pre-wrap;">Tweet me @SandySidhu #BusinessIgnite</span></span></p>
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{E11} Book Review: QR Codes Kill Kittens by Scott Stratten
<p>Book Review time! In today's episode, I review Scott Stratten's new book <strong>QR Codes Kill Kittens</strong> and share some of my key takeaways. QR Codes Kill Kittens is a short read with tons of examples of email marketing, social media and QR codes gone wrong. All links and resources can be found at http://www.sandysidhumedia.com/episode11</p>
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{E10} Growing Your Email List Massively In 2014 with Staci Ann
<p><span style="font-size: 13px; font-family: arial,sans,sans-serif; color: #000000; text-align: left;">List building! Today I am joined by list building and sales funnel coach, Staci Ann of StaciAnn.com and we talk all about how to grow your list, the different techniques you can use and the the technique that she used to massively grow her list in just 90 days. We also talked about the importance of having a very targeted offer and how to do follow-up right. All links and resources mentioned can be found at <a target="_blank" href="List%20building!%20Today%20I%20am%20joined%20by%20list%20building%20and%20sales%20funnel%20coach,%20Staci%20Ann%20of%20StaciAnn.com%20and%20we%20talk%20all%20about%20how%20to%20grow%20your%20list,%20the%20different%20techniques%20you%20can%20use%20and%20the%20the%20technique%20that%20she%20used%20to%20massively%20grow%20her%20list%20in%20just%2090%20days.%20We%20also%20talked%20about%20the%20importance%20of%20having%20a%20very%20targeted%20offer%20and%20how%20to%20do%20follow-up%20right.%20All%20links%20and%20resources%20mentioned%20can%20be%20found%20at%20http:/www.sandysidhumedia.com/episode10">http://www.sandysidhumedia.com/episode10</a></span></p> <p><br /><span style="font-size: 13px; font-family: arial,sans,sans-serif; font-weight: bold; color: #000000; text-align: left;">What You'll Learn</span></p> <p><span style="font-size: 13px; font-family: arial,sans,sans-serif; color: #000000; text-align: left;">  1) Why you need to create a compelling offer </span></p> <p><span style="font-size: 13px; font-family: arial,sans,sans-serif; color: #000000; text-align: left;">  2) The importance of follow-up and creating an auto-responder series </span></p> <p><span style="font-size: 13px; font-family: arial,sans,sans-serif; color: #000000; text-align: left;">  3) How a small engaged list can still help you grow your business </span></p>
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{E09} Email Marketing Pet Peeves
<p><span style="color: #565656; font-family: arial; font-size: 14px; line-height: 20px;">I don’t know about you but I’m pretty selective about who gets in my inbox. So when I start seeing things appear that I *know* I didn’t sign up for it kinda drives me bonkers. In this episode, I share my 3 email marketing pet peeves and would love to hear yours! Tweet me @SandySidhu #BusinessIgnite. Find the show notes at http://www.sandysidhumedia.com/episode9</span></p>
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{E08} 3 Tricks To Better Blogging With Jules Taggart
<p><strong>Jules Taggart</strong> of <a target="_blank" href="http://www.ampandpivot.com">Amp&Pivot</a> joins me on this episode to talk all things blogging. We talk about finding your voice so you can standout online, how to keep finding new things to blog about and measuring your success.</p> <p>Tweet me <a target="_blank" href="https://twitter.com/SandySidhu">@SandySidhu</a> using #BusinessIgnite to share your 'aha' moment.</p>
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{E07} Google+ Is Not Just For Techies
<p><strong>Google+</strong> is Google and should not be ignored in 2014 and is not just for techies. In this episode, I cover how you can use Google+ and the tools to get found in search, and engage with your community.</p>
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{E06} Business Growth: Outsourcing, Marketing Systems And Your Zone of Genius With Semonna McNeil
<p><span style="font-family: arial, sans, sans-serif; font-size: 13px; white-space: pre-wrap;">Semonna McNeil, founder of Run Leap Launch, discusses key systems you need in place when you start your business such as a money system, follow-up system and marketing system. We talk about the importance of outsourcing and the types of things you can outsource even when you are just getting started with your business so you can work in your zone of genius. All links and resources mentioned can be found at http://www.sidekickpm.com/episode6. Tweet me @SandySidhu using #BusinessIgnite and share your insights.</span></p>
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{E05} Book Review: Jab Jab Jab Right Hook by Gary Vaynerchuk
<p>It's book review time! In this episode, I review Gary Vaynerchuk's latest book, "Jab Jab Jab Right Hook" and share my key takeways.</p> <p>This is not just another book about social media or trying to convince you to use social media. Gary walks us through the top platforms and newcomers and shares examples of brands doing it right and brands doing it not-so-right. He shares examples on Instagram, Pinterest, Twitter, Facebook, SnapChat and a little nod to Google+. Tweet me @SandySidhu use #BusinessIgnite and let me know how you plan on creating content to get more engagement in 2014. Links mentioned can be found at http://www.sidekickpm.com/episode5</p>
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{E04} Branding Your Business With Personality With Lis Dingjan
<p>Lis Dingjan of The Identity talks about the importance of infusing your personality into your brand and the questions you should ask yourself when you are getting started. She also shares her insight on web trends, things you should avoid having on your sales page and how she went from being anti-social media to using it to grow her business.</p> <p>All links and resources can be found at <a target="_blank" href="http://www.sidekickpm.com/episode4">http://www.sidekickpm.com/episode4</a></p>
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{E03} Creating Systems In Your Business With Natasha Vorompiova
<p>In this episode, I chat with Natasha Vorompiova of Systems Rock and we talk all about systems: what they are, why your business needs them and examples that you can put into place right now. Whether you are just starting out in business or several years in, you can definitely benefit from having systems in place. Natasha shares with us why she cut her to-do list in half to stay sane as well as other tools and techniques she relies on in her business. All links and resources mentioned in this episode can be found at http://www.sidekickpm.com/episode3.</p>
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{E02} Surprise and Delight Your Customers
<p><span style="color: #333333; font-family: Helvetica, Arial, sans-serif; font-size: 14px;">In this episode you have me solo and</span><span style="color: #333333; font-family: Helvetica, Arial, sans-serif; font-size: 14px;"> I share an amazing experience I had at the hair salon. Yes, you read that right. We're talking about hair today! Well, not really. This experience got me thinking about how we can introduce our products and services without always selling. We have many opporuntities to get in front our potential customers: blogging, podcasts, webinars as touch points but what about when someone purchases your product? What else can you do to delight them beyond what they were expecting when they purchase your product or service? How can we add the personal touch? It may not be scalable but relationships can't be automated. Create experiences that allow for your customer to be delighted and spread the word for you.  </span> All links and resources mentioned can be found at http://www.sidekickpm.com/ep2  or tweet me @SandySidhu #BusinessIgnite</p>
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{E01} Overcoming Facebook Overwhelm With The Stacey Harris
<p>In this episode I am joined by online entrepreneur, Stacey Harris of TheStaceyHarris.com and we talk all things Facebook. Why you need a plan, how to be more effective with your time on Facebook and why you should be networking and not selling all the time. Stacey also shares her ignite tip and how to turn your Facebook page from a place where nothing is happening to a constant stream of ideas and inputs for your next blog post, podcast or product. We also discuss the tools you need to manage your social media. All links and resources mentioned can be found at http://www.sidekickpm.com/episode1.</p>
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{E00}Pilot: Small Is The New Big: Creating A Minimal Viable Product
<p>Welcome to the inaugral episode of The Business Ignite Show with Sandy Sidhu. In this episode you'll meet your host, Sandy Sidhu and she'll discuss why small is the new big when it comes to launching digital prodcuts and services online using the lean/minmial viable product approach.</p>
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