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Podcast Episode's:
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10 Words To Replace In Your Marketing In 2009
This week, our guest host is Michel Fortin, copywriter and Internet marketing expert. Michel discusses the topic that Susanna discussed last week. But he puts a different spin on it and has a few ideas of his own. He gives you a unique way to look at words in your marketing.
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10 Words To Avoid In Your Advertising In 2009
Susanna discusses a recent article that was published on entrepreneur.com and gives her take on the words that work in marketing and those that do not. It will be followed up next week with a differing opinion by guest host, Michel Fortin.
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Special Announcement About January Shows.
Susanna discusses some very special shows and guests coming up in January and Feburary. This is not a regular show but a new announcement you won't want to miss.
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The Most Common Mistakes People Make On Their Web sites
People make lots of mistakes on their Web sites. Many of them cost you sales. This week, Susanna discusses the major mistakes that people make and how to easily correct them.
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How To Use News Releases To Get Business
Very few online businesses use news releases. Most of those that do, don't know how to use them effectively. This week we address this problem.
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The Abandoned Shopping Cart Problem
This week we discuss who over half of all shopping sessions end with no sale. The abandoned shopping cart is the dread of all online merchants. But, there are answers and we give you some of them in the show.
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How To Use RSS To Get High Search Engine Ranking
This week Susanna discusses how to use RSS fast changing Web content to get a higher search engine ranking and drive more traffic to your site.
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Write Useful Articles To Show You're the Expert to Go To.
This week we discuss how Susanna started her online business by writing and distributing articles. When you show your expertise through article writing, you gain a loyal following and begin to get your name around. Listen to this sure-fire method to show you're the right expert for the job.
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How Podcasts Can Be Profitable For Marketers
Susanna Hutcheson discusses how you can advertise on and sponsor podcasts for far less investment than traditional advertising. She describes the advantages of podcast exposure for your business and the ways to find just the right podcast for your advertising.
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Should You Advertise and Market In a Recession?
This week's show looks into the people who did and did not advertise during The Great Depression. It also looks into successes and failures of today. You will learn why you should forge ahead despite conditions.
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Using Hype in Your Marketing
Should you use hype in your marketing? Susanna analyzes the issue and provides her advice based on her experience.
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