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Podcast Episode's:
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Life is Never a Drag for Miz Cracker
<p>We chat with former RuPaul's Drag Race contestant and all around Drag Queen extraordinaire Miz Cracker. She tells us about how she got her start with drag, being on the show, building a brand and so. much. more.</p>
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Michael Barber: He Got It From His Mum
<p>We first crossed paths with Michael Barber during not one, but two, sessions and workshops he led at Digital Summit Los Angeles. There, we saw him host a four-hour workshop on email marketing that kept us riveted and again for a workshop on marketing lessons from his mum. We enjoyed him so much we asked for more and invited him to be our guest on the Heart of Business. We talk marketing agencies, what makes great content, the importance of email marketing and more.</p>
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Working Five 2 One with Vaibhav Namburi
<p>We love a good story here on the Heart Of Business and Vaibhav Namburi is no difference. He left India for his education and found a career, starting a company, Five 2 One, dedicated to helping people make their dreams come true by creating apps and AI for businesses across the globe. They've even worked with the UN! This episode is packed with lessons Vaibhav has learned along the way and advice for others looking to pursue their own passions.</p>
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We Hosted Rodney Couch the CEO & Founder of Preferred Hospitality, Inc.
<p>Rodney Couch doesn't just have the typical story of going from the dishwasher in a restaurant to running the whole place. He worked his way from the ground up and found a way to do things differently in the service industry. Now, with transparency on their side, his company Provider is disrupting the contract foodservice industry.</p>
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Illustrating the Career of His Dreams with Armando Veve
<p>Armando Veve is an incredible illustrator who has worked for the New York Times, New Yorker, Wired and many more publications. He's also a Forbes 30 Under 30 honoree. We enjoyed our conversation with this very talented artist about how he made his dream career a reality.</p>
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Man's Best Friend's Best Friend: Yo! Dog Walker's Bob Morris
<p>Bob Morris was looking for the next step after coming off the road from world tours with The Hush Sound. He took the need to walk and care for his own dog and turned into a business. Yo! Dog Walker has grown into one of the most sought out dog walking and sitting businesses in Los Angeles and the surrounding areas. Listening to Bob, it's not hard to see why he's doing so well. He cares about the dogs and their owners in a manner that creates loyal customers and happy pets.</p>
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Really Good Episode with Really Good Emails' Matt Helbig
<p>We talk about the origins of the site he collaborates on, Really Good Emails. We discuss what makes an email really good, the evolution of email marketing and being passionate about email marketing. We also talk about how an entirely remote team can work together. Check it out!</p>
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Introducing Benchmark CRM Director of Product Development Paul Rijnders
<p>The creation and launch of Benchmark CRM has been a process years in the making. We talk to Director of Product Development Paul Rijnders, who has been at the head of the team since day one. We got to hear everything that goes into the development of a tool like a CRM. If you're looking to get clued into the world of CRM, this is a great place to start.</p>
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Energized By Grid Modernization Engineer Tirthak Saha
<p>Tirthak Saha is only 26 years old. He's been recognized by Forbes 30 Under 30, worked with NASA on origami-inspired satellites and won American Electric Power's Spark Tank Innovation Challenge. You may not have heard of him yet, but he believes that will change. So do we.</p>
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Kicking Off with Kickbox's Jack Wrigley
<p>Jack Wrigley has built a career as an entrepreneur, working with various startups along the way. We talked to him about his journey, as well as his current experience with Kickbox and the email marketing world. He shared some great lessons for startups and those looking to follow their dreams.</p>
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Building Businesses and Molding Your SEO with Clayton Wood
<p>Clayton Wood is an SEO expert who has helped build multi-million dollar businesses. He's also an incredibly interesting person who took the leap and left the corporate world to blaze his own path. It took him to Puerto Rico, the Philippines and even the pages of Playboy.</p>
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Rand Fishkin Returns: Igniting SparkToro
<p>In late February, Rand Fishkin announced he was leaving Moz, the company he co-founded. We reached out that day, wanting to hear more about his new endeavor: SparkToro. It was great to catch up with him and hear more about his new business. Plus, we fell into an incredible conversation about creating quality content.</p>
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Living the Fantasy: How Eliot Crist Became a Football Analyst
<p>Eliot Crist turned a part-time opportunity into a career as a football analyst. It's the dream of most football fans and fantasy football players across the country. Tune in and listen to find out how it became his reality.</p>
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When it Comes to Email Marketing Rules, Chad S. White Wrote the Book...Literally
<p>We return to the Heart of Business with Chad S. White, who is the Research Director at Litmus and the author of Email Marketing Rules. We discuss the evolution of email marketing and its longevity and how he found his way into the industry. It's a fun conversation with three email marketing veterans.</p>
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Drive Change: Social Justice is a Dish Best Served ... Literally
<p>It seems more important than ever to tell a story like that of Drive Change. A force for good in our society aimed at improving the lives of its employees, maintaining a conversation on social justice and serving delicious food. Drive Change brings its cause straight to the people taking it's food truck, Snowday, on the move with a message. You see, the food truck employs formerly incarcerated young adults and gives them support, on the job training and assistance in achieving the future they desire. Did I mention the food is amazing? I don't have to because the awards are piling up ... as are the mentions in every "best of NY" list on food trucks. Drive Change co-founder Roy Waterman and his team deserve all the accolades their food has received and more. In a world of hashtag activism, it seems as important as ever to give a platform to the individuals taking action to work for a better tomorrow.</p>
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1,810 Seconds with 2-Second Lean's Paul Akers
<p>Paul Akers had to go to Japan to become fully immersed in Lean culture. Thanks to him, all of us need not leave our desks. To say we were excited to speak to Paul and hear his story is an understatement. His Lean Journey is one of positivity and joy, albeit not with a few bumps along the road. We talked to him about his own company, FastCap, and how they have benefited from implementing Lean. Despite speaking, consulting, authoring books and so much more, we managed to ask Paul one question he said he's never been asked before. Plus, we got the scoop on Paul's yet-to-be-announced fourth book. This is a must listen for any entrepreneur looking to maximize efficiency and eliminate waste (which should be all of us). Listen and enjoy!</p>
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EasilyDo: Stay On Top Of It All
<p>Think about all of the things for which you use your smartphone. Calls, email and texting, sure, but what else? You calendar, the internet, social media. Shopping? Transportation? Business? These days the list can go on and on. EasilyDo is like having an assistant that lives in your phone. It integrates with all of the tools you use in your life to stay organized and get things done. We had a great talk on how the tools in your life can be used more efficiently. It's something all of us can stand to do.</p>
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Make Your Email Marketing Shine: BriteVerify
<p>Yes. The Heart of Business podcast and its hosts hail from an Email Service Provider, but we very rarely touch on the topic of email marketing in our episodes. So, when we get the chance we let our inner email marketing nerds out to play. The importance of list verification and list hygiene and best practices for email marketing overall were discussed. We also talked about how much more educated marketers are nowadays.</p>
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Brian MacMahon: Your Business Sensei at the Expert Dojo
<p>It may take a village to raise a child ... and it takes a community to build a startup. Enter the Expert Dojo. Brian MacMahon has long been a champion for small businesses and startups and he's found a home in Silicon Beach with the Expert Dojo. There's he offers training and resources to the individuals seeking it and has built a community of like-minded folks to help one another grow and achieve success.</p>
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Tom's of Maine: Naturally Themselves
<p><span class="st">It was easy to hear when talking with Susan Dewhirst and Nancy Pak from Tom's of Maine and know that they love what they do and the company for which they work. Yes, they work for a company which has been producing natural products that was doing it long before it was trendy to do so. However, each person at Tom's of Maine believes in what they do and lives and breathes the cause. They take pride in their community and enjoy their surroundings. It was an excellent conversation in branding, building trust with your audience and more.<br /></span></p>
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Jennifer Owens: Working Mother Magazine
<p>Just in time for Mother's Day, we've had the awesome Jennifer
Owens on the Heart of Business. We talked creating content
calendars, the type of content that engages her audience and so
much more. We also discussed some of Jennifer's other organizations
aimed at helping working women and the resources they provide. It's
an awesome episode that's not to be missed!</p>
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Getting to the Bottom of Natural Products with Ecocentric Mom
<p>Casey Powers met her perfect match in Ecocentric Mom. Having the
experience of being a mother herself, Casey understood how
overwhelming it could be for an expecting or new mom. She did a lot
of research on green-washing, finding the best natural products out
there and relied on an already build network of manufacturers to
fill the boxes for the customers of Ecocentric Mom. It's a great
episode for those looking to break out and do your own thing,
trying to find a flexible schedule or work from home options and
you're seeking advice from someone who has done it herself.</p>
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Heart of Business Round Table: Spring Cleaning
<p>Spring Cleaning is a time to refresh. We purge our homes or offices of clutter and scrub them clean. The ideals can be applied to email marketing. We sat down with some of our top experts to discuss just how you can do that for your business. CEO Curt Keller, Director of Marketing Daniel Miller and Director of Design TJ Taylor weighed in on how to clean your list, the best ways to declutter your design and more.</p>
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Exploring Women's Business Fashion with Elizabeth & Clarke
<p>Melanie Moore saw how hard it was for women to find appropriate, comfortable and most importantly affordable clothing for the workplace. We talked to her about how she grew from designing a few pieces for family and friends (and friends of friends) into a thriving seasonal subscription service. Also, hear Claude and I try to sound like we know what we're talking about in regards to the world of fashion.</p>
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Beauty Heroes: Saving the World One Subscription Box At A Time
<p>Jeannie Jarnot spent years working in the spa industry, on the search for the best non-toxic products for her customers. She took that experience and decided to bring it to the masses via a monthly subscription service. Unlike most subscription services that supply a handful of samples, Beauty Heroes delivers one full-sized product. This helps them stand out in a crowded market.</p>
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Luck of the Irish Gift Recipient
<p>Ken Byrne, founder of the Irish Gift Market, saw an opportunity to bring the very best of Irish made crafts to the North American consumer. These hand crafted products are not only a high quality, but bring a brand story with them that gives the customer an added level of pride in the gift they are giving. Not only that, but the Irish Gift Market guarantees free delivery within 48 hours of purchase. Everyone is Irish on St. Patrick's Day ... and now everyone can gave an authentic Irish gift too.</p>
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Kyle James: Coupon Kick Off
<p>Kyle James has been helping shoppers save money for more than a decade. He created a site, blogs and shares the best deals out there. It's also a job that affords him to work from home and enjoy his family. We talk savings, the pros and cons of the work-from-home lifestyle and more. Listen and enjoy!</p>
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The Phelps Agency: Integrated Marketing & Unique Corporate Structure
<p>Joe Phelps saw a need to create an integrated agency to house marketing and PR under one roof and The Phelps Group was born. His innovative agency was just the start, though. He saw a flaw in the way firms similar to his did business and he did away with the typical corporate structure. In it he found a better collaborative environment in which his creatives could thrive.</p>
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Robin Chocolates: A Sweet Story
<p>Robin Autorino was named one of the top ten chocolatiers in North America. That alone would be reason enough to learn more about Robin Chocolates and the woman behind the sweet treats. Her story only gets more interesting when you learn that she was in the Navy, thrived as a single mom in a job that afforded her a comfortable living, before turning her sights on a passion and headed to culinary school. There, the girl who had been allergic to chocolate her whole life fell in love with desserts and even learned, while interning in France, that she wasn’t allergic to all chocolate … just the mass produced products. What started as a partnership with a local flower shop for Valentine’s Day blossomed into Robin Chocolates and the awards and accolades soon followed. Listen and hear Robin’s awesome story. It shows that it’s never too late to find the right career for you. Enjoy!</p>
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Toby McDonald: Rockin' Wine Tours (and Kilts)
<p>Toby McDonald took the blind leap, jumped in with both feet and started the successful Brewery Tours of Temecula. He's since expanded to include Rockin' Wine Tours of Temecula. We talked to him about why creating a unique customer experience is so important and how word of mouth marketing can make all the difference on social media and review sites like Yelp. Even if it means the rockin' you're doing is wearing a kilt.</p>
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Lawrence Vavra: Music Management Jedi and Co-Captain of the Deckstar
<p>Lawrence Vavra co-founded Deckstar with his friend and business partner Matt Colon. It grew from a gap in the industry that they perceived when working with DJ AM. Many years later, Deckstar now boasts a roster of more than 70 artists, including legendary acts like Blink-182, Steve Aoki and Air. We discuss the current state of the music business, advice for an individual looking to break into the industry, whether it be as an artist or on the business side, the importance of building a social following ... and even our favorite music festivals. Listen and enjoy!</p>
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Heart of Business Round Table: Deliverability
<p>We went to the top for this discussion on deliverability. That's right! Members of Benchmark Email's executive team, including our CEO, VP of Sales & Marketing and Director of Marketing sat down to discuss all things deliverability. Topics covered include <span style="font-weight: 400;">what is deliverability, how do you get started with email marketing to ensure deliverability, how to maintain good deliverability and what to do if your deliverability ever dips. It's a great listen for the enterprise of any size.</span></p>
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Don't Miss The Katydids on TV Land's Teachers
<p><em>Teachers</em> premiers January 13th on TV Land, but that's just the next chapter in the story of The Katydids. It started as an improv troupe of seven ladies with basically the same name. Soon, videos were being shared across the web and gained the attention of networks. Enter Alison Brie (<em>Community</em>, <em>Mad Men</em>) and UCB Founder Ian Roberts, the executive producers of <em>Teachers</em>. We dug into their story and talked developing a following, how they translated their ideas to a TV show, the writing process and using social media to promote the show.</p>
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A Heart of Business with Rose Bowl Parade Colored Glasses
<p>The Rose Bowl Parade is one of the few shared American experiences we have left. It could be a kid waking up to stare in awe at the floats rolling across the TV screen ... or a bit older and hungover, seeking solace in a New Years day routine we've enjoyed since childhood. We talked to William Flinn, the Executive Director of the Rose Bowl Parade, about the event and all the prep that goes into it. It's a great look into community, tradition, event planning and so much more.</p>
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Round Table: A Look Back & A Look Ahead
<p>We sat down with Benchmark Email CEO Curt Keller, VP of Marketing & Sales Jose Hernandez and Director of Design TJ Taylor to talk about the advancements in email marketing that we saw in 2015. We also took a look ahead at 2016 and made some predictions for what we expect. It was a good wrap moment to end the year as we took stock of how far email marketing has come in twelve months and we left excited for the year to come. Listen and enjoy.</p>
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Steven Binder: TaxSlayer Eliminates Tax Fears
<p>Taxes can be a scary thing for any person or business. TaxSlayer understands that and seeks to ease fears and to give their customers a reason to engage year-round. We talked the best ways to get in front of an audience, the lessons Steven learned working at ESPN and advice for businesses in managing their taxes. We may have also made suggestions for commercial ideas.</p>
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Hard Work: The Not So Secret To Success For Jennie Kwon Designs
<p>Jennie Kwon has quite the story and is the ultimate inspiration for following ones passions. She started out in a career in music. From there is was a complete change of pass to practice the law. After the birth of her twins, it was time for another change ... this time to jewelry. The recipe for her success? It's not magic. It's good old fashioned hard work and determination.</p>
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Big Target Partnership Fuels Pixi Beauty
<p>Anita Jennison is the VP of Marketing & New Business Development of Pixi Beauty. We chatted with her about how the brand has taken on the personality of its founder, Petra Strand, the benefits of bringing a designer brand to a discount retail store like Target and so much more. It's an awesome listen for businesses considering going global, strategic partnerships and all sorts of fun stuff. Listen and enjoy.</p>
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Speed to Listen to This Episode with Steve Page, GM of Sonoma Raceway
<p>This was a fun episode that lead to a few unexpected conversations for us. We talked about marketing a product with regional popularity, why racing is much more open to sponsorship opportunities than the big four sports and all the great things they do for the community at the Sonoma Raceway. Steve Page, GM of Sonoma Raceway, knows marketing, stays on top of the latest trends and had a whole lot of good advice to offer our listeners. Enjoy!</p>
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Mark Shapiro: Making His Mark Today As Our One & Only Guest on the Heart of Business
<p>Mark Shapiro had what most would consider the Hollywood dream. An industry position many would covet. However, Mark left his six figure corporate job and is on a mission to inspire and empower 100,000 people to be true to themselves and “live an epic life they’re proud of.” He is the founder of Make Your Mark Today, Host of <em>The One & Only Podcast</em> on iTunes, a heralded transformational trainer/coach, passionate speaker and social activist.</p>
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Age No Factor for Aegis Acoustics Headphones 16-Year-Old Founder
<p>Most 16 year olds would be rushing home from school to play the newest Halo. Kingsley comes home to run his successfully Kickstarter-funded business with his father and co-founder Rayman Cheng. These two are creating a product with safety and hearing protection as the focus, going up against the big boys in the marketplace. The Aegis Acoustics headphones look and sound great and you can't help but admire what their young creator has accomplished at such an early age.</p>
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Pantelligent: A Smart Frying Pan
<p>If you've ever binge-watched Food Network and then lamented your inability to duplicate a single item, Pantelligent is for you. Humberto Evans joins us to discuss the smart frying pan he co-created that will help you cook everything perfectly. No more guess work. Know when to flip food, add ingredients and more. This product was successfully funded on Kickstarter and their frying pan is just the start.</p>
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WINKpens and a Nod to Wine as Ink
<p>Jessica Chan came up with the idea for WINKpens while toying around with the idea of a sustainable printer when she was in college. Instead, she considered the amount of plastic being used for pens and the possibilities with alternative inks. Now, with her refillable glass fountain pens, you can write with your favorite wine, coffee, tea or any other raw ink you can imagine. WINKpens was successfully funded on Kickstarter and Jessica offered some advice on how to achieve the same.</p>
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There Is No Shot: ImmunoMatrix with Kasia Sawicka
<p>Kasia Sawicka is the Neo of ImmunoMatrix. The one that did what has never been done before. During a college experiment, Kasia stumbled upon a discovery that can have major implications across the globe. Through her findings, she has made a patch that can deliver medications through the skin at a greater rate than was previously thought possible. She's got a growing list of awards an accolades that boast the significance of ImmunoMatrix.</p>
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Platinum Bay: Cracking the Code on Special Needs Employment
<p>Steve Andrews was diagnosed with Asperger's at the age of 33. Gaining a new understanding and perspective on his life led him to create Platinum Bay, a company that allows individuals on the Autism spectrum to gain employment by learning to code. Platinum Bay allows its workers to work remotely, in an environment that is comfortable to them, as well as flexible hours and various other accommodations to set employees and companies up for success.</p>
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Bruxie: Waffle Moxy with Dean Simon
<p>Where most people saw breakfast, Dean Simon saw sandwich vehicle. His new take on the waffle blew up from day one, thanks to some well-timed social media and PR. In this episode we talk about knowing when to expand, the power of Yelp and the importance of working with your community. Listen and enjoy!</p>
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Heart of Business Round Table: Kinds of List Segmentation
<p>In anticipation of our upcoming webinar, "Target Marketing: How to Hit Your Bullseye," we decided to have the Heart of Business Round Table team sit down and discuss list segmentation. Your ability to do target marketing stems directly from the data you have and how well you segment your lists, so it's an important step not to be overlooked. We go through a list of various ways in which an email marketer can do list segmentation.</p>
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Aspiration: Top Notch Investing for the Middle Class
<p>Andrei Cherney and Aspiration understand the importance of getting an early start with financial planning and investing. With they pay what you want (or can) approach, they're targeting an under-represented corner of the market: millennials. Add to that their approach of donating a dime for every dollar earned by their company, we knew we had to have Andrei on the Heart of Business podcast to talk about Aspiration</p>
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Mafioso Masterpieces with Michael Bell
<p>Most portrait artists only have to fear an unhappy client or maybe a bad review on Yelp. Michael Bell is just glad he doesn't sleep with the fishes when his job is done. As a portrait artist his subject matter has included famous mafia types such as the Gotti family. Bell joined us to talk about his famous and infamous clients, as well as how to follow your passion for art as a career and more.</p>
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Reporting on Edisonda: Talking Research & Design with Hubert Turaj
<p>We were so blown away by the report put together by Edisonda on Mobile Eyetracking in Email Marketing that we knew we had to invite their UX Director, Hubert Turaj, to the Heart of Business podcast to find out more about Edisonda and what went into the report. It was an incredible discussion on what science and research can do for design and we thoroghly enjoyed our conversation. Benchmark Email is proud to have partered with Edisona on this incredible study.</p>
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Heart of Business Round Table: 4 Reasons Why Email Marketing is a Must for Small Business
<p>We've had nearly 100 incredible guests on the Heart of Business. So many great ones, sometimes it's easy to overlook the incredibly smart and talented people we have here at Benchmark. That's why we started our monthly Round Table. Each month, our CEO Curt Keller, VP of Marketing & Sales Jose Hernandez and Director of Marketing & Sales Daniel Miller will pick a subject to discuss. This month it was a Mashable post called 4 Reasons Why Email Marketing is an Asset for Small Businesses.</p>
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Indiegogo to Can Can Wonderland
<p>The Can Can Wonderland is an Indiegogo success story with which we were super excited to get a chance to catch up. Their vision for an artistic hub for the Twin Cities community, with a mini golf course designed by various local artists, a bar and more artsy fun. We had a ton of fun chatting with CEO, Firecracker and Ringleader Jennifer Pennington and she had some great advice to offer anyone looking to go the crowdfunding route.</p>
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Mike Harvey: RISE and Shine at Hong Kong's Premier Tech Conference
<p>When we knew that Benchmark would have a booth at RISE, in Hong Kong, we immediately sought out to talkt o someone from the event. After all, it's organized by the same team that puts on Web Summit and Collision, some of the best tech conferences in the business. Mike Harvey shared why Hong Kong was a great choice, what to expect and how they learn from each event to make the next one better than ever.</p>
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Rocking with Cruchyroll's Miles Thomas
<p>Miles Thomas was a fan of anime long before joining the team at Crunchyroll. One of the biggest streaming services around, rivaling Netflix, Crunchyroll has a robust roster of anime shows available. Miles had some advice for others looking to pursue their passions and it was a treat to talk with him.</p>
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Indiegogo Day & NightDrive Eyewear
<p>John Galley may refer to himself as a technology turkey and doesn't fancy himself an inventor, but he saw a problem and figured out the best possible way to solve it. In realizing he could use some assistance to drive at night, he researched the best possible product to help him. Not finding a satisfying solution, he created his own in NightDrive Eyewear. He took his project to Indiegogo and succeeded in getting his night driving glasses with interchangeable lenses crowdfunded.</p>
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You Can Dance If You Want To ... at Dance With Me Studios
<p>Alex Samusevich <span class="yj-message-list-item--body-message yj-message" dir="ltr" lang="en" data-qaid="message-text">co-founded Dance With Me Studios with Maksim Chmerkovskiy of Dancing with the Stars. He took a lifelong passion for dance and turned it into a business that also allowed him to share it with others. What started as a conversation about being able to pursue ones dreams in business and in life that was uplifting and inspirational turned into a look at using what you have, creating great content and doing it all with a DIY approach.<br /></span></p>
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Pogo with Vurtego on Indiegogo
<p>This isn't just an Indiegogo success story ... even though it most certainly is that. It's also a lifelong dream come true, fueled by the right pieces falling into place and a whole lot of fun. Ian Britt tell us how the desire to create the perfect pogo stick has gone from hobby to a career.</p>
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Nick Uhas: Beginnings, Big Brother and Beyond
<p>You ask Nick Uhas how he wound up on <em>Big Brother</em> and you first hear about how he started wrestling in Junior High, competitive roller blading and how he crashed a fraternity leadership summit in Mexico. Somehow, it turns into a story of following the path presented to you and gaining confidence in your strengths. This is without a doubt our longest episode to date, but also one of the best ones to listen to for anyone looking to take the leap and pursue your passions.</p>
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Keetria Chambers: Putting the A&M in Awesome PR/Marketing
<p>Keetria Chambers has worked with a lot of celebrities and artists that you know and love. For booking, PR, marketing and so much more. She knows what it takes to develop and artist and a brand ... and she has some great advice for those trying to do the same.</p>
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Pledgeling: Allegiance To A Donation App
<p>Most of us want to be charitable, whether it's the loose change in our pockets or a more significant contribution to the cause of our choice. <span class="yj-message-list-item--body-message yj-message" dir="ltr" lang="en" data-qaid="message-text">Matt Minnis and Lee Fentress realized there had to be a better way to make that happen. Pledgeling makes giving a donation easy while also protectinng your privacy and taxes in mind. That's why we thought it a worthy cause to invite these two gentleman to the Heart of Business.<br /></span></p>
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We're Gonna Need a Better Back: Katherine Krug
<p>Katherine Krug was invited to the Heart of Business because of her tremendously successful KickStarter backed project, Better Back. We quickly learned how lucky we were to have her. She's made a career of helping people help themselves. It's the Better Back now, before it was Everest, an app to help you achieve your goals. It's impossible to listen to Katherine Krug and not want to go out and kick some butt.</p>
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Ghost Adventures Jay Wasley: Busting Fears in Life and Business
<p>Jay Wasley is an investigator on the TV show Ghost Adventures and runs his own production company as well. While it was fun to scare up some ghost talk, he was an incredible wealth of advice on how to pursue your passions in life and in business. He balances the jobs that pay the bills with the things that he's always dreamed of creating. Listen if you're a fan of the show or if you're looking for a little inspiration to follow your own road less taken.</p>
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Dee Gaubert: It Means No Worries ... Event Planning
<p>No Worries and events are not often synonymous. Of course, that's unless Dee Gaubert is involved. She scratched a creative itch early on, working in the television industry, but soon found a way to combine that with her organizational side for a successful event planning career. Find out how Dee ensures that every event can go off without a hitch.</p>
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Picture Perfect: Executive Image Consulting with Sylvie di Giusto
<p>We've pretty much all been on the job hunt at one point in our lives and know all the nerves that come with it. What should we wear? What should we say? Sylvie di Giusto has all those answers and more. As an Executive Image Consultant she'll teach you how to look and act any part for which you're auditioning.</p>
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One Concierge: Your Wish is Their Command
<p>Say you want to meet the president. Or you live on the East Coast and you’re craving In N Out. Maybe you want to a last minute suite at the Super Bowl. Whether you’re looking to live the life of luxury or a business looking to gain networking access, this week’s guest, Arman Motiwalla, on the Heart of Business has the solution for you. One Concierge is a global concierge and lifestyle management company. They won’t get you a killer whale, but they might get you in the same room as your favorite celebrities or help take your business to the next level.</p>
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MAMA for the Mommas Across the Globe
<p>Stephanie Bowen is the Senior Communcations Manager at Mobile Alliance for Maternal Action (MAMA), an alliance that sets out to communicate with new and expectant mothers in developing countries via cell phones. Their efforts have helped reduce the death rates in both mothers and their children. It's an incredible organization doing amazing things and their efforts have helped women in 54 countries around the world. Listen and enjoy.</p>
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Radha Muthia: Global Alliance for Clean Cookstoves
<p>Radha Muthiah is the CEO of the Global Alliance for Clean Cookstoves. Working with the UN Foundation, they strive to save lives, better livelihoods, empower women and to protect the environment by putting clean and efficient cooking solutions in households across the globe. Among many other topics surrounding their mission, Radha discusses the for profit model of giving aid.</p>
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Curt Keller: The Spark Behind Benchmark
<p>Curt Keller is the CEO and co-founder of Benchmark Email. For a podcast all about pursuing passions through business and the heart behind your job ... we dropped the ball by not having Curt on sooner. He's a big driving force behind the company culture we have at Benchmark and the man we all call boss.</p>
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Top Flight Customer Experience with Rick Blatstein
<p>It is Rick Blatstein's goal to have people want to get to the airport early, not just need to. He does this with a focus on the customer experience. His restaurants and other airport excursions use technology and an eye towards consumer needs to set the standard for the airport experience.</p>
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A Recipe for Success with LA Cookie Con's Nancy Tei
<p>Nancy Tei and her husband organized a first time event, the LA Cookie Con & Sweets Expo, and turned it into a sold out, not-to-be-missed extravaganza. Folks lined up outside, waiting hours just to sample the delicious treats inside. Hear Nancy's story and her recipe for success at the LA Cookie Con.</p>
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The Perks of Digital News with The Young Turks' Cenk Uygur
<p>The Young Turks is the world's largest online news show. So, we had to invite host, Cenk Uygur, to the world's greatest podcast that is called The Heart of Business. We talk digital, social media, personal branding, trust in the media and so much more. Plus, Claude managed to escape with minimal fan boy embarrassment.</p>
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Getting the Content Job Done with KISSmetrics' Sean Work
<p>KISSmetrics has long had one of the best and most popular blogs we enjoy here at Benchmark Email. That is due in no small part to Sean Work. So, we had to have him on to pick his brain on a great content strategy. We also talked about how great of a tool KISSmetrics is and the importance of its analytics. We learned a lot and I’m sure you will too.</p>
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Interviewing the Interviewer: Danielle Robay
<p>Danielle Robay joined us on the Heart of Business to dish on what it takes to be an entertainment reporter. How did she get the gig? Persistence prevails. She shared tips on what makes a great interviewer how the digital age has affected her job. It’s a great listen for anyone looking to pursue a similar career path, but there’s great life and business lessons for all.</p>
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All About.Com That Podcast with Neil Vogel
<p>Neil Vogel is the CEO of About.com ... and our latest guest on the Heart of Business podcast. He talked with us about transforming a brand, chubby babies and content. Andy is on injured reserve for a bit, so Engineer Claude and Daniel Miller took the reigns for this great listen. Enjoy!</p>
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Lend Us Your Ears and We'll Give You a Podcast
<p>Steve Lankler is the Senior Vice President of Marketing at Direct Capital Loans. He dismissed as cliche the fact that they make dreams come true for small business owners, but we think he was being humble. We had a productive conversation about growing business, when to seek a loan and what to do once you've received it. Listen and enjoy!</p>
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Climbing to New Heights with Sasha DiGiulian
<p>We’ve had some accomplished, impressive people on the Heart of Business podcast. I don’t know how many of themselves can be called the best in the world at what they do. Sasha DiGiulian is a World Champion rock climber. While Sasha was too humble to let us call her that, she admitted that on the day of that competition she was in fact tops.</p>
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Scaring Up a Great Conversation with DJ Spooky
<p>When your show producer sets up an interview with a DJ, you prepare for conversation about music, the music business and topics along those lines. That is not what we wound up discussing with DJ Spooky. We talked about a creative economy, how software is replacing jobs, creating art with an eye towards the avant garde. It was a fun, stimulating conversation ... one of the best we've had on the Heart of Business.</p>
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Catch the Travel Bug with Dalene Heck of Hecktic Travels
<p>Dalene Heck and her husband caught the travel bug a few years ago and haven't looked back. What was born out of tragedy and a desperate need for change has grown into a way of life that the Hecks cannot fathom returning to. They live the nomadic lifestyle, earning a living all the while. Dalene was a treat to share a conversation with and it's one that will surely inspire others to get out there and see the world.</p>
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Talking Content, Conext and More with Fast Company's Jason Feifer
<p>Jason Feifer is a senior editor at Fast Company. We talked about how he got there and a whole lot more about him. What is and isn't appropriate as content and for social media, about <em>The Interview</em> and Selfies at Funerals. Engineer Claude even dug up some old dirt on Jason in the form of videos from college. It was a fun conversation and great info for anyone looking to explore a career in journalism.</p>
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Ace Movie Trailers with Nick Temple of Wild Card
<p>Movie trailers are the ultimate in marketing. They've stood the test of time and even thrived in the digital age. You have to hook a viewer in a moment and tell enough without revealing too much. It's an art in and of itself. Our conversation with Nick Temple, CEO of Wild Card Creative Advertising was a great one. We talked movie trailers, marketing and everything that goes with it. Enjoy!</p>
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Nick Turner: Becoming a Comedian Is No Joke
<p>You may know Nick Turner from his appearances on VH1's <em>Best Week Ever</em> and <em>I Love the 2000s</em>. Or maybe it was on Comedy Central ... or you follow him on Twitter. No matter where you know him from, he got there with hard work and dedication. Share some laughs and some tips with one of our favorite comedians.</p>
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Kidding Around with Los Feliz Day Care's Jason Shapiro
<p>Los Feliz Day Care is a parody Twitter account, the success of which is no joke. Comedian and Writer Jason Shapiro joined us to talk about his hilarious skewering of modern parenting and education, becoming a TV writer and more. Los Angeles is a city full of transplants trying to make their dreams come true, and Jason is well on his way. A fun and inspiring listen, not to be missed.</p>
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Remi'D for Businesses Facing Loss
<p>Reginald L. Dunham had the unthinkable happen. He lost his son just shy of his 19th birthday. Dunham channeled his loss into the book <em>From the Heart of a Grieving Father</em>. That lead to the establishment of the Remi'D Foundation, which counsels businesses, organizations and individuals on coping with loss and dealing with all the stresses life provides. Dunham and his team are doing great things and were inspirational to talk to.</p>
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Create Your Own Board Games: Tavis Parker of The Game Crafter
<p>Everyone, at one point or another in his or her life, probably has a moment - however brief - that he or she believes they have an excellent idea for a board game. The Game Crafter makes that possible. We talked to Tavis Parker about how that goes from concept to business and the successful games they've helped to launch.</p>
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Enjoying the Large Personalities of The Big Payoff
<p>It's always a treat when we feel like our guests had as much fun as we do. The ladies of The Big Payoff had more fun than us during our recording ... and probably always. Rachel Bellow and Suzanne Muchin, best friend and business partners, share their expertise on their radio show and help startups find legs ... if they don't cut them out from under you first.</p>
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Spending a Moment with Advertising Week's Matt Scheckner
<p>Matt Scheckner if the founder of Stillwell Partners and Executive Director of Advertising Week. We talk about the current state of marketing, the growth of Advertising Week and Dave Grohl ... a lot of celebrities actually. Matt's kind of a big deal.</p>
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Public Speaking Myths Debunked with Lisa Braithwaite
<p>The old joke goes that in a survey, people ranked public speaking ahead of dying as their biggest fears. They'd rather die than speak in public. Turns out, there's no truth to that joke. Lisa Braithwaite tells us that's false, but shares the truths of public speaking on this episode of the Heart of Business.</p>
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Bend Your Ears & Listen to FlexJobs' Sara Sutton Fell
<p>In today's new workforce, many find the need for jobs that leave a little wiggle room. Enter FlexJobs. Sara Sutton Fell was one of those people. When she was pregnant with her first child, she found it difficult to find work that was flexible, legitimate and in-line with her career aspirations. She sought to create a solution and FlexJobs was born (pun intended).</p>
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Ginny Soskey: Hubspot's Call To Action Ninja
<p>Calls To Action are an imperative part of any marketing campaign on any marketing channel. We invited the Section Editor for Hubspot's Marketing Blog, Ginny Soskey, to teach us all about them. Listen and learn! (How's that for a CTA?!)</p>
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Raeallan's Bobby Umar Tells You What To Do
<p>Bobby Umar isn't necessarily a coach. Coach's guide you. Bobby tells you what to do. He's done TedX talks and speaks to all kinds of audiences. He's done marketing with Dove and comedy with Second City. Listen an hear Bobby talk ... he does it for a living.</p>
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Raising the Knowledge Roof with Sabina Hitchen of Tin Shingle
<p>Tin Shingle is an online resource and community for small businesses building big buzz for their brands. We talk with their co-founder and Chief Excitement Officer, Sabina Hitchen. Listen and find out how the modern small business person can wear multiple hats and how Tin Shingle makes that a little bit easier.</p>
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Millennials & More with Michael Price
<p>Michael Price literally wrote the book on millennials. Hear how his book, <em>What Next? The Millennial’s Guide To Surviving and Thriving in the Real World</em>, came to be and why he felt he was the one to write it. Hear his thoughts on millennials, who they are and what they are capable of. Listen and enjoy!</p>
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Siri, Will You Be On Our Podcast?
<p>You'd think being the voice of Siri could be the coolest thing a person could do. Then you learn that Susan Bennett also toured the world with Roy Orbison. She toured with a guy that was in a band with a Beatle. How cool is that?! The answer is very cool, and Susan Bennett is just that. Learn about the life of a voice actor and singer and how one can be the voice of Siri without even realizing it's happening.</p>
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Facilitating Change with Life Coach Tim Brownson
<p>Tim Brownson is a life coach ... who also coaches life coaches. He's also a very funny man and a pleasure to talk to. Find out more about him on his site, A Daring Adventure ... just after you listen to this episode of the Heart of Business.</p>
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Corporate Culture Chatter with Yammer Co-Founder Adam Pisoni
<p>When he found out we'd be having Yammer co-founder Adam Pisoni on the Heart of Business, we assumed it'd be a discussion on company communication and tools to strengthen it. We did that, but our conversation also involved into an interesting one surrounding corporate culture. Enjoy!</p>
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UX Design with Ezekiel Bruni
<p>Ezekiel Bruni, of Huge Nerd Studios, specializes in UX Design. He also writes as an expert on the subject. It's a gap in business and marketing education that we haven't really covered yet. Enjoy!</p>
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Picture This: Sue B Zimmerman aka The #InstagramGal
<p>Sue B Zimmerman isn't your typical mom on social media. She doesn't just know what she's doing, she's one of the best at it ... especially for business. She teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be.</p>
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In the Virtual Assistant Loop with Nick Loper
<p>Jenn and Dorothy talk virtual assistants and more with Nick Loper.</p>
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Getting Chummy with Brian Kaldenberg of ProofreadingPal
<p>Autocorrect fails are funny. Typos on your business website are not. That's where ProofreadingPal comes in. They make sure you put your best foot forward on website copy, papers and so much more. Listen along as we chat with ProofreadingPal founder Brian Kaldenberg.</p>
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Starting Up with Sharon Chen of America's Startup Live
<p>Benchmark is a sponsor of America's Startup Live Entrepreneurial Expo. We chatted with the event's founder, Sharon Chen about the event, reality shows, crowdfunding and more. Listen along and be inspired to start your own business ... or at the very least to come out to the event!</p>
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